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12. SUBSEQUENT EVENTS
3 Months Ended
Mar. 31, 2015
Subsequent Events [Abstract]  
12. SUBSEQUENT EVENTS

On April 7, 2015, the Company issued a total of 150,000 stock options to two of its non-executive employees. These stock options vest monthly over a four year period, are exercisable at a price of $0.13 per share for a period of 10 years from the date of grant, and have a total valuation of $18,483. The assumptions used in the valuation of these options include volatility of 169.62%, expected dividends of 0.0%, a discount rate of 0.66%, and expected terms, applying the simplified method, of 6 years.