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9. STOCK OPTIONS AND WARRANTS (Details Narrative) (USD $)
9 Months Ended
Sep. 30, 2014
Sep. 30, 2013
Stock based compensation $ 343,195 $ 261,069
Options [Member]
   
Options granted during period 600,000  
Stock based compensation 87,224  
Options [Member] | Jay Potter
   
Options granted during period 200,000  
Options [Member] | John Evey
   
Options granted during period 200,000  
Options [Member] | Robert Noble
   
Options granted during period 200,000  
Value of options granted 25,996  
Options [Member] | Potter and Evey
   
Value of options granted 61,228  
Warrants
   
Warrants issued during period 13,586,724  
Warrants expired during period 6,450,667  
Warrants | Placement Agents
   
Warrants issued during period 268,499  
Warrant value 46,758  
Warrants | Gemini Master Fund | Fee to extend debt term
   
Warrants issued during period 1,500,000  
Warrant value 193,625  
Warrants | Gemini Master Fund | Inducement to convert debt
   
Warrants issued during period 3,727,778  
Warrant value $ 482,300