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5. CONVERTIBLE NOTES PAYABLE AND FAIR VALUE MEASUREMENTS (Tables)
9 Months Ended
Sep. 30, 2014
Convertible Notes Payable And Fair Value Measurements Tables  
Short Term Convertible Debt
       Convertible     
       Notes Payable,     
   Amount   Discount   net of discount 
Pegasus Note  $100,000   $   $100,000 
Gemini Master Fund – Third Amended and Restated secured bridge Note   856,325    378,105    478,220 
   $956,325   $378,105   $578,220 
Assets and liabilities measured at fair value on a recurring and non-recurring basis
   Carrying Value at   Fair value Measurements at September 30, 2014 
   September 30, 2014   (Level 1)   (Level 2)   (Level 3) 
Embedded Conversion Option Liability  $509,379   $   $   $509,379 
Summary of activity of Level 3 liabilities
Balance December 31, 2013  $281,265 
Additional liability recorded   478,561 
Change in Fair Value   (250,447)
Balance September 30, 2014  $509,379 
Assumptions the Company utilized to estimate the fair value of the embedded conversion option
Assumptions   
Expected term  0.75
Expected Volatility  171.32%
Risk free rate  0.66%
Dividend Yield  0.00%