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5. CONVERTIBLE NOTES PAYABLE AND FAIR VALUE MEASUREMENTS (Tables)
6 Months Ended
Jun. 30, 2014
Convertible Notes Payable And Fair Value Measurements Tables  
Short Term Convertible Debt
           Convertible 
           Notes Payable, 
   Amount   Discount   net of discount 
Pegasus Note  $100,000   $   $100,000 
Gemini Master Fund – Third Amended and               
 Restated secured bridge Note   856,325    504,139    352,186 
   $956,325   $504,139   $452,186 
Assets and liabilities measured at fair value on a recurring and non-recurring basis
    Carrying Value at     Fair value Measurements at June 30, 2014  
    June 20, 2014     (Level 1)     (Level 2)     (Level 3)  
                                 
Embedded Conversion Option Liability   $ 713,760     $     $     $ 713,760  
Summary of activity of Level 3 liabilities
Balance December 31, 2013  $281,265 
Additional liability recorded   478,561 
Change in Fair Value   (46,066)
Balance June 30, 2014  $713,760 
Assumptions the Company utilized to estimate the fair value of the embedded conversion option
Assumptions     
Expected term   1.0 
Expected Volatility   172.66%
Risk free rate   0.66%
Dividend Yield   0.00%