9. CONVERTIBLE NOTES PAYABLE AND FAIR VALUE MEASUREMENTS (Details-Fair Value Measurements) (USD $)	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2011
Fair Value Measurements - Derivative liability
Embedded Conversion Option Liability	$ 281,265	$ 456,073	$ 647,977
Fair Value Inputs Level 1
Fair Value Measurements - Derivative liability
Embedded Conversion Option Liability	0	0
Fair Value Inputs Level 2
Fair Value Measurements - Derivative liability
Embedded Conversion Option Liability	0	0
Fair Value Inputs Level 3
Fair Value Measurements - Derivative liability
Embedded Conversion Option Liability	$ 281,265	$ 456,073