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4. CONVERTIBLE NOTES PAYABLE AND FAIR VALUE MEASUREMENTS (Details 1) (USD $)	Sep. 30, 2012	Dec. 31, 2011
Fair Value Measurements - Derivative liability
Embedded Conversion Option Liability	$ 108,999	$ 647,977
EstimateOfFairValueFairValueDisclosureMember
Fair Value Measurements - Derivative liability
Embedded Conversion Option Liability	108,999
FairValueInputsLevel3Member
Fair Value Measurements - Derivative liability
Embedded Conversion Option Liability	$ 108,999

Fair values as of the balance sheet date of all liabilities resulting from contracts that meet the criteria of being accounted for as derivative instruments, net of the effects of master netting arrangements.

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