4. CONVERTIBLE NOTES PAYABLE AND FAIR VALUE MEASUREMENTS (Details) (USD $)	Sep. 30, 2012	Dec. 31, 2011
Short Term Convertible Debt
Amount	$ 1,355,942
Discount	161,995	674,254
Convertible Notes Payable, net of discount	1,193,947
PegasusNoteMember
Short Term Convertible Debt
Amount	100,000
Discount	0
Convertible Notes Payable, net of discount	100,000
GeminiMasterFundMember
Short Term Convertible Debt
Amount	1,190,307
Discount	153,529
Convertible Notes Payable, net of discount	1,036,778
GeminiMasterFundNote20103Member
Short Term Convertible Debt
Amount	65,635
Discount	8,466
Convertible Notes Payable, net of discount	$ 57,169