-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, RakFZPYzEbZ9SFJ0si9tsKSjzDkH2xKNgY24YGHY+C7E2ePAiaW0fCvFBUD4dGyt AEzU5TF+hKM7qI0qduUYKg== 0001255294-10-000229.txt : 20100330 0001255294-10-000229.hdr.sgml : 20100330 20100330122939 ACCESSION NUMBER: 0001255294-10-000229 CONFORMED SUBMISSION TYPE: NT 10-K PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20091231 FILED AS OF DATE: 20100330 DATE AS OF CHANGE: 20100330 EFFECTIVENESS DATE: 20100330 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Media Sentiment Inc. CENTRAL INDEX KEY: 0001396348 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-BUSINESS SERVICES, NEC [7389] IRS NUMBER: 205740705 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: NT 10-K SEC ACT: 1934 Act SEC FILE NUMBER: 333-144101 FILM NUMBER: 10712893 BUSINESS ADDRESS: STREET 1: 825 VAN NESS AVE. STREET 2: SUITE 406-407 CITY: SAN FRANCISCO STATE: CA ZIP: 94109 BUSINESS PHONE: 415-205-1695 MAIL ADDRESS: STREET 1: 825 VAN NESS AVE. STREET 2: SUITE 406-407 CITY: SAN FRANCISCO STATE: CA ZIP: 94109 NT 10-K 1 mainbody.htm MAINBODY mainbody.htm
U.S. SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 12b-25

Commission File Number: 333-144101

Notification of Late Filing

(Check One):

[X]  Form  10-K [ ] Form  20-F  [ ] Form  11-K  [ ] Form  10-Q [ ] Form N-SAR

For Period Ended:   December 31, 2009

[  ]
Transition  Report on Form  10-K
[  ]
Transition  Report  on Form  20-F
[  ]
Transition  Report on Form 11-K
[  ]
Transition  Report  on  Form  10-Q
[  ]
Transition Report on Form N-SAR

For the Transition Period Ended:

Nothing in this form shall be construed to imply that the Commission has verified any information contained herein.

If the notification  relates to a portion of the filing checked above, identify the Item(s) to which the notification relates:

Part I - Registrant Information

Media Sentiment, Inc.
Full Name of Registrant

_____________________
Former Name if Applicable

529 Buchanan Street
Address of Principal Executive Office (Street and Number)

San Francisco, California 94102
City, State and Zip Code

 
 
 
 
Part II - Rules 12b-25(b) and (c)

If the subject report could not be filed without unreasonable effort or expense and the registrant seeks relief pursuant to Rule 12b-(b), the following should be completed. (Check box, if appropriate)

[X]     (a) The reasons described in reasonable detail in Part III of this form could not be eliminated without unreasonable effort or expense;

[X]     (b) The subject annual report, semi-annual report, transition report on Form 10-K, Form 20-F, 11-K or Form N- SAR, or portion thereof will be filed on or before the fifteenth calendar day following the prescribed due date; or the subject quarterly report or transition report on Form 10-Q, or portion thereof will be filed on or before the fifth calendar day following the prescribed due date; and

[  ]     (c) The accountant's statement or other exhibit required by Rule 12b-25(c) has been attached if applicable.

Part III - Narrative

State below in reasonable detail the reasons why Form 10-K, 20-F, 11-K, 10-Q, N-SAR, or the transition report or portion thereof could not be file within the prescribed period.

The Company was unable to compile the necessary financial information required to prepare a complete filing.  Thus, the Company would be unable to file the periodic report in a timely manner without unreasonable effort or expense.  The Company expects to file within the extension period.

Part IV - Other Information

(1)  Name and telephone number of person to contract in regard to this notification.

Marian Munz
(415)
861-3421
(Name)
(Area Code)
(Telephone Number)

(2)  Have all other periodic reports required under section 13 or 15(d) of the Securities Exchange Act of 1934 or section 30 of the Investment Company Act of 1940 during the preceding 12 months or for such shorter period that the registrant was required to file such report(s) been filed?  If the answer is no, identify report(s).

[X] Yes [  ] No
 
 
2
 
 
(3)   Is it anticipated that any significant change in results of operations from the corresponding period for the last fiscal year will be reflected by the earnings statements to be included in the subject report or portion thereof?  [  ] Yes [X] No

If so: attach an explanation of the anticipated change, both narratively and quantitatively, and, if appropriate, state the reasons why a reasonable estimate of the results cannot be made.

Media Sentiment, Inc.
(Name of Registrant as specified in charter)

has caused this notification to be signed on its behalf by the undersigned thereunto duly authorized.

Date:  March 29, 2010
By: /s/ Marian Munz
 
      Marian Munz
Its: Chief Executive Officer
 
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