0001209191-16-115069.txt : 20160420 0001209191-16-115069.hdr.sgml : 20160420 20160420170536 ACCESSION NUMBER: 0001209191-16-115069 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20160418 FILED AS OF DATE: 20160420 DATE AS OF CHANGE: 20160420 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: VEEVA SYSTEMS INC CENTRAL INDEX KEY: 0001393052 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-PREPACKAGED SOFTWARE [7372] IRS NUMBER: 208235463 FISCAL YEAR END: 0131 BUSINESS ADDRESS: STREET 1: 4280 HACIENDA DRIVE CITY: PLEASANTON STATE: CA ZIP: 94588 BUSINESS PHONE: 925-452-6500 MAIL ADDRESS: STREET 1: 4280 HACIENDA DRIVE CITY: PLEASANTON STATE: CA ZIP: 94588 FORMER COMPANY: FORMER CONFORMED NAME: VERTICALS ONDEMAND INC DATE OF NAME CHANGE: 20070313 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Armenante Mark CENTRAL INDEX KEY: 0001585820 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-36121 FILM NUMBER: 161581901 MAIL ADDRESS: STREET 1: C/O VEEVA SYSTEMS INC. STREET 2: 4637 CHABOT DRIVE STE. 210 CITY: PLEASANTON STATE: CA ZIP: 94588 4 1 doc4.xml FORM 4 SUBMISSION X0306 4 2016-04-18 0 0001393052 VEEVA SYSTEMS INC VEEV 0001585820 Armenante Mark C/O VEEVA SYSTEMS INC. 4280 HACIENDA DRIVE PLEASANTON CA 94588 0 0 1 0 Class A Common Stock 2016-04-18 4 C 0 62500 0.00 A 82500 D Class A Common Stock 2016-04-18 4 S 0 62500 25.5783 D 20000 D Class A Common Stock 2016-04-19 4 C 0 62500 0.00 A 82500 D Class A Common Stock 2016-04-19 4 S 0 62500 25.6174 D 20000 D Class A Common Stock 2016-04-18 4 C 0 6250 0.00 A 6250 I By Mark A. Armenante Grantor Retained Annuity Trust dated May 20, 2013 Class A Common Stock 2016-04-18 4 S 0 6250 25.5784 D 0 I By Mark A. Armenante Grantor Retained Annuity Trust dated May 20, 2013 Class A Common Stock 2016-04-19 4 C 0 6250 0.00 A 6250 I By Mark A. Armenante Grantor Retained Annuity Trust dated May 20, 2013 Class A Common Stock 2016-04-19 4 S 0 6250 25.6221 D 0 I By Mark A. Armenante Grantor Retained Annuity Trust dated May 20, 2013 Class A Common Stock 2016-04-18 4 C 0 6250 0.00 A 6250 I By Elizabeth T. Armenante Grantor Retained Annuity Trust dated May 20, 2013 Class A Common Stock 2016-04-18 4 S 0 6250 25.5854 D 0 I By Elizabeth T. Armenante Grantor Retained Annuity Trust dated May 20, 2013 Class A Common Stock 2016-04-19 4 C 0 6250 0.00 A 6250 I By Elizabeth T. Armenante Grantor Retained Annuity Trust dated May 20, 2013 Class A Common Stock 2016-04-19 4 S 0 6250 25.621 D 0 I By Elizabeth T. Armenante Grantor Retained Annuity Trust dated May 20, 2013 Class B Common Stock 2016-04-18 4 C 0 62500 0.00 D Class A Common Stock 62500 6888088 D Class B Common Stock 2016-04-19 4 C 0 62500 0.00 D Class A Common Stock 62500 6825588 D Class B Common Stock 2016-04-18 4 C 0 6250 0.00 D Class A Common Stock 6250 581456 I By Mark A. Armenante Grantor Retained Annuity Trust dated May 20, 2013 Class B Common Stock 2016-04-19 4 C 0 6250 0.00 D Class A Common Stock 6250 575206 I By Mark A. Armenante Grantor Retained Annuity Trust dated May 20, 2013 Class B Common Stock 2016-04-18 4 C 0 6250 0.00 D Class A Common Stock 6250 581456 I By Elizabeth T. Armenante Grantor Retained Annuity Trust dated May 20, 2013 Class B Common Stock 2016-04-19 4 C 0 6250 0.00 D Class A Common Stock 6250 575206 I By Elizabeth T. Armenante Grantor Retained Annuity Trust dated May 20, 2013 Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act. The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $25.4000 to $25.7100 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (3). The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $25.4200 to $25.8300 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (4). Shares held by the Mark A. Armenante Grantor Retained Annuity Trust dated May 20, 2013 (the "Mark Armenante GRAT"). The Reporting Person is a trustee and beneficiary of the Mark Armenante GRAT, and may be deemed to share voting and dispositive power with regard to the reported shares held by the Mark Armenante GRAT. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $25.4400 to $25.6750 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (6). The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $25.4450 to $25.8100 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (7). Shares held by the Elizabeth T. Armenante Grantor Retained Annuity Trust dated May 20, 2013 (the "Elizabeth Armenante GRAT"). The Reporting Person is a trustee and family member of Elizabeth Armenante, the beneficiary of the Elizabeth Armenante GRAT, and may be deemed to share voting and dispositive power with regard to the reported shares held by the Elizabeth Armenante GRAT. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $25.4900 to $25.6600 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (9). The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $25.4300 to $25.8100 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (10). Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's restated certificate of incorporation. All shares of Class A and Class B Common Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023. /s/ Brian N. Savage, attorney-in-fact 2016-04-20