0001209191-16-109784.txt : 20160321 0001209191-16-109784.hdr.sgml : 20160321 20160321164516 ACCESSION NUMBER: 0001209191-16-109784 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20160317 FILED AS OF DATE: 20160321 DATE AS OF CHANGE: 20160321 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: VEEVA SYSTEMS INC CENTRAL INDEX KEY: 0001393052 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-PREPACKAGED SOFTWARE [7372] IRS NUMBER: 208235463 FISCAL YEAR END: 0131 BUSINESS ADDRESS: STREET 1: 4280 HACIENDA DRIVE CITY: PLEASANTON STATE: CA ZIP: 94588 BUSINESS PHONE: 925-452-6500 MAIL ADDRESS: STREET 1: 4280 HACIENDA DRIVE CITY: PLEASANTON STATE: CA ZIP: 94588 FORMER COMPANY: FORMER CONFORMED NAME: VERTICALS ONDEMAND INC DATE OF NAME CHANGE: 20070313 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Armenante Mark CENTRAL INDEX KEY: 0001585820 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-36121 FILM NUMBER: 161519115 MAIL ADDRESS: STREET 1: C/O VEEVA SYSTEMS INC. STREET 2: 4637 CHABOT DRIVE STE. 210 CITY: PLEASANTON STATE: CA ZIP: 94588 4 1 doc4.xml FORM 4 SUBMISSION X0306 4 2016-03-17 0 0001393052 VEEVA SYSTEMS INC VEEV 0001585820 Armenante Mark C/O VEEVA SYSTEMS INC. 4280 HACIENDA DRIVE PLEASANTON CA 94588 0 0 1 0 Class A Common Stock 2016-03-17 4 C 0 10000 0.00 A 10000 I By Andrew M. Armenante Trust 2000 U/A dated July 14, 2000 Class A Common Stock 2016-03-17 4 S 0 10000 25.0265 D 0 I By Andrew M. Armenante Trust 2000 U/A dated July 14, 2000 Class A Common Stock 2016-03-18 4 C 0 2500 0.00 A 2500 I By Andrew M. Armenante Trust 2000 U/A dated July 14, 2000 Class A Common Stock 2016-03-18 4 S 0 2500 25.6368 D 0 I By Andrew M. Armenante Trust 2000 U/A dated July 14, 2000 Class A Common Stock 2016-03-17 4 C 0 10000 0.00 A 10000 I By Christina E. Armenante Trust 2000 U/A dated July 14, 2000 Class A Common Stock 2016-03-17 4 S 0 10000 25.1798 D 0 I By Christina E. Armenante Trust 2000 U/A dated July 14, 2000 Class A Common Stock 2016-03-18 4 C 0 2500 0.00 A 2500 I By Christina E. Armenante Trust 2000 U/A dated July 14, 2000 Class A Common Stock 2016-03-18 4 S 0 2500 25.6367 D 0 I By Christina E. Armenante Trust 2000 U/A dated July 14, 2000 Class B Common Stock 2016-03-17 4 C 0 10000 0.00 D Class A Common Stock 10000 402500 I By Andrew M. Armenante Trust 2000 U/A dated July 14, 2000 Class B Common Stock 2016-03-18 4 C 0 2500 0.00 D Class A Common Stock 2500 400000 I By Andrew M. Armenante Trust 2000 U/A dated July 14, 2000 Class B Common Stock 2016-03-17 4 C 0 10000 0.00 D Class A Common Stock 10000 402500 I By Christina E. Armenante Trust 2000 U/A dated July 14, 2000 Class B Common Stock 2016-03-18 4 C 0 2500 0.00 D Class A Common Stock 2500 400000 I By Christina E. Armenante Trust 2000 U/A dated July 14, 2000 Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act. Shares held by Andrew M. Armenante Trust 2000 dated July 14, 2000 (the "Andrew Armenante Trust"). The Reporting Person is a trustee of the trust and a family member of Andrew Armenante, the beneficiary of the Andrew Armenante Trust, and may be deemed to share voting and dispositive power with regard to the reported shares held by the Andrew Armenante Trust. The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $24.7000 to $25.3900 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (4). The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $25.3900 to $25.7800 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (5). Shares held by the Christina E. Armenante Trust 2000 dated July 14, 2000 (the "Christina Armenante Trust"). The Reporting Person is a trustee of the trust and a family member of Christina Armenante, the beneficiary of the Christina Armenante Trust, and may be deemed to share voting and dispositive power with regard to the reported shares held by the Christina Armenante Trust. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $24.7100 to $25.4600 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (7). The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $25.4100 to $25.7800 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (8). Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's restated certificate of incorporation. All shares of Class A and Class B Common Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023. /s/ Brian N. Savage, attorney-in-fact 2016-03-21