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Goodwill and Intangible Assets
12 Months Ended
Dec. 31, 2016
Goodwill And Intangible Assets Disclosure [Abstract]  
Goodwill and Intangible Assets

6. Goodwill and Intangible Assets

The goodwill balance as of December 31, 2016 of $19,318 was the result of the business acquisitions disclosed in Note 3 of these consolidated financial statements. The activity for the year ended December 31, 2016 consisted of the following:

 

Balance at December 31, 2015

 

$

19,417

 

Add: Payment of contingent consideration for SocialMoov acquisition

 

 

93

 

Add: Other adjustments to goodwill including foreign currency translation

 

 

(192

)

Balance at December 31, 2016

 

$

19,318

 

 

Intangible assets consisted of the following as of the dates presented (in thousands except years):

 

 

 

December 31, 2016

 

 

December 31, 2015

 

 

Estimated Useful Life

Developed technology

 

$

9,910

 

 

$

9,910

 

 

5 - 6 years

Customer relationships

 

 

3,370

 

 

 

3,370

 

 

4 years

Non-compete agreements and tradenames

 

 

1,390

 

 

 

1,390

 

 

2 - 3 years

 

 

 

14,670

 

 

 

14,670

 

 

 

Less: accumulated amortization

 

 

(7,345

)

 

 

(4,265

)

 

 

 

 

$

7,325

 

 

$

10,405

 

 

 

 

Amortization expense for 2016, 2015 and 2014 was $3,080, $3,134, and $1,131.

Future estimated amortization of intangible assets as of December 31, 2016 is presented below:

 

Year ending December 31, 2017

 

$

2,850

 

Year ending December 31, 2018

 

 

2,537

 

Year ending December 31, 2019

 

 

1,843

 

Year ending December 31, 2020

 

 

95

 

 

 

$

7,325