Business Combinations (Tables)

12 Months Ended

Dec. 31, 2015

Summary of Fair Values of Tangible Assets Acquired, Liabilities Assumed, Intangible Assets and Residual Goodwill

The following table summarizes the fair values of tangible assets acquired, liabilities assumed, intangible assets and residual goodwill from the acquisition of SocialMoov (in thousands except years):

	Estimated			Estimated
	Fair Value			Useful Life
Tangible assets acquired	$	2,607		N/A
Liabilities assumed (see Note 8)		(3,440	)	N/A
Developed technology		3,800		5 years
Customer relationships		2,080		4 years
Tradename		260		3 years
Goodwill		7,888		Indefinite
Total purchase price	$	13,195

NowSpots, Inc. [Member]

Summary of Fair Values of Tangible Assets Acquired, Liabilities Assumed, Intangible Assets and Residual Goodwill

The following table summarizes the fair values of tangible assets acquired, liabilities assumed, intangible assets and goodwill:

	Estimated			Estimated
	Fair Value			Useful Life
Tangible assets acquired	$	1,493		N/A
Liabilities assumed		(5,082	)	N/A
Developed technology		6,110		6 years
Customer relationships		1,290		4 years
Non-compete agreements and tradename		1,130		2 - 3 years
Goodwill		11,529		Indefinite
Total purchase price	$	16,470