8-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): March 21, 2011

DEER CONSUMER PRODUCTS, INC.

(Exact name of registrant as specified in its charter)

Nevada	001-34407	20-5526104
(State or other Jurisdiction of Incorporation)	(Commission File Number)	(IRS Employer Identification No.)

Area 2, 1/F, Building M-6, Central High-Tech Industrial Park, Nanshan, Shenzhen, China	518057
(Address of Principal Executive Offices)	(Zip Code)

Registrant’s telephone number, including area code: (86) 755-8602-8285

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

o Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

o Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

o Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

o Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Item 8.01. Other Events

On March 21, 2011, Deer Consumer Products, Inc. issued a press release reporting no changes in its business operations and the possibility of illegal short selling activities in its common stock.

A copy of the press release is furnished as Exhibit 99.99 to this report and shall not be deemed “filed” for the purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that section, nor shall they be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, unless specifically identified therein as being incorporated therein by reference.

Item 9.01.  Financial Statements and Exhibits.

(d)           Exhibits

Exhibit	Description
99.99	Press Release, “Deer Consumer Products, Inc. Reports No Changes in its Business Operations, Reports Possible Illegal Short Selling Activities in DEER’s Common Stock,” dated March 21, 2011

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

		DEER CONSUMER PRODUCTS, INC.
		(Registrant)
Date:	March 21, 2011	By:	/s/ Ying He
		Name:	Ying He
		Title:	Chief Executive Officer

EX-99.99

Exhibit 99.99

Deer Consumer Products, Inc. Reports No Changes in its Business Operations, Reports Possible Illegal Short Selling Activities in DEER’s Common Stock

NEW YORK, March 21, 2011 /PRNewswire/ -- Deer Consumer Products, Inc. (Nasdaq:DEER - News) (website: http://www.deerinc.com/), one of the world's largest vertically integrated branded and ODM/OEM manufacturers of small home and kitchen appliances marketing to both global and China domestic consumers, announced today that the Company is not aware of any facts regarding its business operations that may have negatively contributed to Deer’s share price decline today.

DEER has noticed dramatically increased naked short activity in DEER’s common stock as well as activities of several website bloggers, namely from a person writing under the name of “Alfred Little,” a blogger on SeekingAlpha and others.  The Company believes that it is possible that such persons and others may be colluding in efforts to bring down DEER share price through intimidation of research analysts, institutional investors and their broad spreading of fabricated market information and rumors with the goals of market and share manipulation of Deer’s common stock and stock options.

Deer also confirms that its filings with the Securities and Exchange Commission, including its latest 8-K regarding its land ownership and its recent 10-K filing, are accurate and comply with the law.

Questions Regarding the True Identity and Intentions of “Alfred Little”

The Company has serious questions regarding the true identity of the person or persons writing under the name “Alfred Little.”  “Alfred Little”’s purported biography on SeekingAlpha stated that he had years of experience in China as well as years of accounting experience at Deloitte. The Company has not been able to verify “Little”’s claims thus far and believes that the conduct of “Little,” and surrounding circumstances, may fit a pattern common to the general nature of short selling/false rumor schemes highlighted by the SEC as a subject for immediate investigation.  If so, “Little”’s claim, and possibly the very identity of the persons behind “Alfred Little,” would be open to serious question. The Company intends to investigate whether the recent events may be part of broad manipulative efforts by others, including several hedge funds based in California and elsewhere with the assistance of bloggers.

About Deer Consumer Products, Inc.

Deer Consumer Products, Inc. (Nasdaq:DEER - News) (website: www.deerinc.com/) is a NASDAQ Global Select Market listed U.S. company with its primary operations in China. Deer has a 17-year operating business as well as a strong balance sheet. Operated by Deer's founders and supported by more than 103 patents, trademarks, copyrights and approximately 2,000 employees, Deer is a leading designer, ODM/OEM manufacturer and global marketer of quality small home and kitchen electric appliances. Deer's product lines include blenders, juicers, soy milk makers and a large variety of other home appliances designed to make modern lifestyles easier and healthier. With more than 100 global clients and branded products, and a rapidly expanding China domestic market footprint, Deer has enjoyed rapid growth in revenues and earnings in recent years.

Contact Information:

____________________________________

Corporate Contact:

Ms. Helen Wang, President

Deer Consumer Products, Inc.

Tel: 011-86-755-86028300

Email: investors@deerinc.com