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Business Segmentation and Geographical Distribution
12 Months Ended
Dec. 31, 2021
Segment Reporting [Abstract]  
Business Segmentation and Geographical Distribution Business Segments and Geographical Distribution
The Company has the following three reportable segments for the years ended December 31, 2021 and 2020:
Consumer products segment: provides finished dietary supplement products that contain the Company's proprietary ingredients directly to consumers as well as to distributors.
Ingredients segment: develops and commercializes proprietary-based ingredient technologies and supplies these ingredients as raw materials to the manufacturers of consumer products.
Analytical reference standards and services segment: includes supply of phytochemical reference standards and other research and development services.
The “Corporate and other” classification includes corporate items not allocated by the Company to each reportable segment. Additionally, there are no intersegment sales that require elimination. The Company’s three reportable segments are significant operating segments that offer differentiated services. This structure reflects its current operational and financial management and provides the best structure to maximize the Company's objectives and investment strategy, while maintaining financial discipline. The Company's Chief Executive Officer, who is its chief operating decision maker (CODM), reviews financial information for each operating segment to evaluate performance and allocate resources. The Company evaluates performance and allocates resources based on reviewing gross margin by reportable segment. The Company's CODM does not review assets by segment in his evaluation and therefore assets by segment are not disclosed below.
The following tables set forth financial information by segment:
Year Ended December 31, 2021Consumer Products segmentIngredients segmentAnalytical Reference Standards and Services segmentCorporate and otherTotal
(In thousands)
Net sales$56,705 $7,407 $3,337 $— $67,449 
Cost of sales19,864 3,233 2,862 — 25,959 
Gross profit36,841 4,174 475 — 41,490 
Operating expenses:
Sales and marketing27,821 46 485 — 28,352 
Research and development3,427 405 — — 3,832 
General and administrative— — — 36,379 36,379 
Operating expenses31,248 451 485 36,379 68,563 
Operating income (loss)$5,593 $3,723 $(10)$(36,379)$(27,073)
Year Ended December 31, 2020Consumer Products segmentIngredients segmentAnalytical Reference Standards and Services segmentCorporate and otherTotal
(In thousands)
Net sales$47,090 $9,198 $2,969 $— $59,257 
Cost of sales17,541 3,593 2,849 — 23,983 
Gross profit29,549 5,605 120 — 35,274 
Operating expenses:
Sales and marketing20,323 41 584 — 20,948 
Research and development2,972 443 — — 3,415 
General and administrative— — — 30,765 30,765 
Operating expenses23,295 484 584 30,765 55,128 
Operating income (loss)$6,254 $5,121 $(464)$(30,765)$(19,854)
Disaggregation of revenue
The Company disaggregates its revenue from contracts with customers by type of goods or services for each of its segments, as the Company believes this best depicts how the nature, amount, timing and uncertainty of its revenue and cash flows are affected by economic factors. See details in the tables below.
Year Ended December 31, 2021Consumer
Products
Segment
Ingredients
Segment
Analytical Reference
Standards and Services Segment
Total
(In thousands)
TRU NIAGEN®, Consumer Product$56,705 $— $— $56,705 
NIAGEN® Ingredient— 6,700 — 6,700 
Subtotal NIAGEN® Related56,705 6,700 — 63,405 
Other Ingredients— 707 — 707 
Reference Standards— — 3,061 3,061 
Consulting and Other— — 276 276 
Subtotal Other Goods and Services— 707 3,337 4,044 
Total Net Sales$56,705 $7,407 $3,337 $67,449 

Year Ended December 31, 2020Consumer
Products
Segment
Ingredients
Segment
Analytical Reference
Standards and Services Segment
Total
(In thousands)
TRU NIAGEN®, Consumer Product$47,090 $— $— $47,090 
NIAGEN® Ingredient— 7,070 — 7,070 
Subtotal NIAGEN® Related47,090 7,070 — 54,160 
Other Ingredients— 2,128 — 2,128 
Reference Standards— — 2,925 2,925 
Consulting and Other— — 44 44 
Subtotal Other Goods and Services— 2,128 2,969 5,097 
Total Net Sales$47,090 $9,198 $2,969 $59,257 
Net sales from international sources*
Year Ended December 31,
(In millions) 20212020
Consumer Products Segment$18.0 $16.9 
Ingredients Segment0.7 $1.8 
Analytical Reference Standards and Services Segment1.1 $1.3 
Total net sales from international sources $19.8 $20.0 
*International sources include Europe, North America, South America, Asia and Oceania.
Long-lived assets
The Company’s long-lived assets are located within the United States.
Disclosure of major customers
Major customers are defined as customers whose sales or accounts receivables individually consist of more than 10% of total sales or total trade receivables, respectively. Percentage of revenues from major customers of the Company’s consumer products segment for the periods indicated were as follows:
Year Ended December 31,
Major Customers20212020
A.S. Watson Group - Related Party13.8 %13.0 %

The percentage of the amounts due from major customers to total accounts receivable, net for the periods indicated were as follows:
At December 31,
Major Customers20212020
A.S. Watson Group - Related Party39.6 %31.9 %
Life Extension22.1 %17.7 %
Persona 10.3 %*
Amazon Marketplaces*12.0 %
Matakana Health*11.1 %
* Represents less than 10%
Disclosure of major vendor
The Company’s major vendor who accounted for more than 10% of the Company’s total accounts payable is as follows:
Major VendorAt December 31,
20212020
Vendor A32.1 %39.7 %