Business Segmentation (Tables)

6 Months Ended

Jun. 30, 2012

Business Segmentation Tables

Business Segmentation

Information about reporting segment is provided below:

Three months ended June 30, 2012	Core Standards, Contract Services			Retail Dietary
	and Ingredients segment			Supplement Products segment			Other			Total
Gross Sales	$	2,202,296		$	549,101		$	-		$	2,751,397
Promotions, discounts and returns		(51,711	)		(29,075	)		-			(80,786	)
Net sales		2,150,585			520,026			-			2,670,611
Cost of sales		1,528,203			377,713			-			1,905,916
Gross profit		622,382			142,313			-			764,695
Operating expenses:
Sales and marketing		536,572			1,331,846			-			1,868,418
General and administrative		-			-			2,883,728			2,883,728
Operating expenses		536,572			1,331,846			2,883,728			4,752,146
Operating income (loss)	$	85,810		$	(1,189,533	)	$	(2,883,728	)	$	(3,987,451	)

	Core Standards, Contract Services			Retail Dietary
Three months ended July 2, 2011	and Ingredients segment			Supplement Products segment			Other			Total
Gross Sales	$	1,944,353		$	-		$	-		$	1,944,353
Promotions, discounts and returns		(6,377	)		-			-			(6,377	)
Net sales		1,937,976			-			-			1,937,976
Cost of sales		1,352,371			4,687			-			1,357,058
Gross profit (loss)		585,605			(4,687	)		-			580,918
Operating expenses:
Sales and marketing		473,064			92,911			-			565,975
General and administrative		-			-			1,849,733			1,849,733
Operating expenses		473,064			92,911			1,849,733			2,415,708
Operating income (loss)	$	112,541		$	(97,598	)	$	(1,849,733	)	$	(1,834,790	)

	Core Standards, Contract Services			Retail Dietary
Six months ended June 30, 2012	and Ingredients segment			Supplement Products segment			Other			Total
Gross Sales	$	4,074,014		$	2,728,527		$	-		$	6,802,541
Promotions, discounts and returns		(68,681	)		(2,278,243	)		-			(2,346,924	)
Net sales		4,005,333			450,284			-			4,455,617
Cost of sales		2,874,825			1,420,311			-			4,295,136
Gross profit (loss)		1,130,508			(970,027	)		-			160,481
Operating expenses:
Sales and marketing		1,011,516			2,715,564			-			3,727,080
General and administrative		-			-			4,845,639			4,845,639
Operating expenses		1,011,516			2,715,564			4,845,639			8,572,719
Operating income (loss)	$	118,992		$	(3,685,591	)	$	(4,845,639	)	$	(8,412,238	)

	Core Standards, Contract Services			Retail Dietary
Six months ended July 2, 2011	and Ingredients segment			Supplement Products segment			Other			Total
Gross Sales	$	4,485,933		$	-		$	-		$	4,485,933
Promotions, discounts and returns		(8,712	)		-			-			(8,712	)
Net sales		4,477,221			-			-			4,477,221
Cost of sales		2,871,220			4,687			-			2,875,907
Gross profit (loss)		1,606,001			(4,687	)		-			1,601,314
Operating expenses:
Sales and marketing		915,873			95,609			-			1,011,482
General and administrative		-			-			3,572,568			3,572,568
Operating expenses		915,873			95,609			3,572,568			4,584,050
Operating income (loss)	$	690,128		$	(100,296	)	$	(3,572,568	)	$	(2,982,736	)

	Core Standards, Contract Services		Retail Dietary
At June 30, 2012	and Ingredients segment		Supplement Products segment		Other		Total
Total assets	$	3,278,355	$	3,853,120	$	3,064,067	$	10,195,542

	Core Standards, Contract Services		Retail Dietary
At December 31, 2011	and Ingredients segment		Supplement Products segment		Other		Total
Total assets	$	3,167,191	$	1,470,268	$	1,632,446	$	6,269,905