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Equity and Employee Stock Plans
6 Months Ended
Jun. 30, 2019
Share-based Payment Arrangement [Abstract]  
Equity and Employee Stock Plans Equity and Employee Stock Plans

Common Stock—At June 30, 2019 and December 31, 2018, the Company was authorized to issue 500,000,000 shares of common stock with a par value of $0.001 per share.

Preferred StockAs of June 30, 2019 and December 31, 2018, the Company was authorized to issue 10,000,000 shares of preferred stock with a par value of $0.001, of which no shares were issued and outstanding.

2017 Equity Incentive PlanThe Company's 2017 Equity Incentive Plan ("2017 EIP") became effective on July 26, 2017, and provides for the issuance of incentive and nonqualified common stock options and restricted stock units to employees, directors, officers, and consultants of the Company. The number of shares of common stock initially reserved for issuance under the 2017 EIP was 7,898,159. The number of shares reserved for issuance under the 2017 EIP will increase automatically on January 1 of each calendar year beginning on January 1, 2018, and continuing through January 1, 2028, by the number of shares equal to the lesser of 5% of the total outstanding shares of the Company's common stock as of the immediately preceding December 31 or an amount determined by the board of directors.

Amended and Restated 2004 Equity Incentive PlanThe Company granted options under its 2004 Equity Incentive Plan, as amended ("2004 Plan"), until July 26, 2017, when the plan was terminated in connection with the Company’s initial public offering. Accordingly, no shares are available for future issuance under this plan. The 2004 Plan continues to govern outstanding equity awards granted thereunder.

2017 Employee Stock Purchase Plan—The Company initially reserved 1,600,000 shares of common stock for issuance under the 2017 Employee Stock Purchase Plan (the "2017 ESPP"). The number of shares reserved for issuance under the 2017 ESPP will increase automatically on January 1 of each calendar year beginning after the first offering date and continuing through January 1, 2028, by the number of shares equal to the lesser of 1% of the total outstanding shares of the Company’s common stock as of the immediately preceding December 31 or an amount determined by the board of directors. During the three and six months ended June 30, 2019, 262,110 shares of common stock were issued under the 2017 ESPP.

The Company has reserved shares of common stock, on an as-converted basis, for future issuance as follows:
 
June 30, 2019
 
December 31, 2018
Equity Incentive Plans
 
 
 
Shares underlying outstanding stock options
8,411,868

 
9,435,349

Shares underlying outstanding restricted stock units
3,936,774

 
3,264,702

Shares available for future equity grants
8,562,903

 
5,068,013

Total shares reserved for issuance
20,911,545

 
17,768,064



2017 Employee Stock Purchase Plan
 
 
 
Shares available for issuance on January 1, 2019 and 2018, respectively
2,890,973

 
2,414,688

Shares issued since January 1, 2019 and 2018, respectively
(262,110
)
 
(425,228
)
Total shares available for future issuance
2,628,863

 
1,989,460



Stock Options—The following table summarizes activity for stock options for the six months ended June 30, 2019:

 

Number Of Options
 
Weighted- Average Exercise Price
 
Weighted-Average Remaining Contractual Life (Years)
 

Aggregate Intrinsic Value
Outstanding at December 31, 2018
9,435,349
 
$
6.48

 
6.06
 
$
74,669

Options granted
150,000

 
27.50

 
 
 
 
Options exercised
(1,099,599)
 
5.25

 
 
 
 
Options forfeited
(71,588)
 
9.21

 
 
 
 
Options canceled
(2,294)
 
8.36

 
 
 
 
Outstanding at June 30, 2019
8,411,868
 
6.99

 
5.82
 
93,834

Options exercisable at June 30, 2019
7,146,358
 
6.21

 
5.49
 
84,134



The grant date fair value of options to purchase common stock is recorded as stock-based compensation over the vesting period. As of June 30, 2019, there was $5,267 of total unrecognized compensation cost related to options to purchase common stock, which is expected to be recognized over a weighted-average period of 1.39 years.

On June 1, 2019, the Company granted stock options subject to performance conditions, with a target of 150,000 shares and a maximum 300,000 shares, to the Company's Chief Executive Officer. The options have an exercise price of $27.50 per share and have the same performance and vesting conditions as the 2019 PSUs.

Restricted Stock Units—The following table summarizes activity for restricted stock units for the six months ended June 30, 2019:
 
Restricted Stock Units
 
Weighted-Average Grant Date Fair Value
Unvested outstanding at December 31, 2018
3,264,702

 
$
19.68

Granted
1,238,075

 
17.54

Vested
(366,915
)
 
21.29

Forfeited or canceled
(199,088
)
 
20.32

Unvested outstanding at June 30, 2019
3,936,774

 
18.82



The grant date fair value of restricted stock units is recorded as stock-based compensation over the vesting period. As of June 30, 2019, there was $67,730 of total unrecognized compensation cost related to restricted stock units, which is expected to be recognized over a weighted-average period of 3.15 years.

During the three months ended June 30, 2019, the Company granted 145,224 restricted stock units subject to performance conditions (the "2019 PSUs"). As of June 30, 2019, there were outstanding 279,826 restricted stock units subject to performance conditions (the "PSUs") at 100% of the target level. During the six months ended June 30, 2019, a net ($494) for share-based compensation expense was recognized for the PSUs, which includes (i) an adjustment of ($610) related to the PSUs granted in 2018 as the probability of achieving the performance conditions was determined to be not probable and (ii) a charge of $116 related to the 2019 PSUs.

Compensation Cost—The following table details the Company's stock-based compensation (i) net of forfeitures, and the amount capitalized in internally developed software and (ii) includes changes to the probability of achieving outstanding performance-based equity awards, as included in the Company’s condensed consolidated statements of operations for the periods indicated below:
 
Three Months Ended June 30,
 
Six Months Ended June 30,
 
2019
 
2018
 
2019
 
2018
Cost of revenue
$
1,328

 
$
1,392

 
$
2,793

 
$
2,691

Technology and development
2,685

 
1,726

 
5,341

 
3,200

Marketing
349

 
157

 
635

 
276

General and administrative
1,514

 
1,503

 
3,513

 
2,808

Total stock-based compensation
$
5,876

 
$
4,778

 
$
12,282

 
$
8,975