0001209191-20-023164.txt : 20200403
0001209191-20-023164.hdr.sgml : 20200403
20200403163642
ACCESSION NUMBER: 0001209191-20-023164
CONFORMED SUBMISSION TYPE: 4
PUBLIC DOCUMENT COUNT: 1
CONFORMED PERIOD OF REPORT: 20200401
FILED AS OF DATE: 20200403
DATE AS OF CHANGE: 20200403
REPORTING-OWNER:
OWNER DATA:
COMPANY CONFORMED NAME: Lam Rachel
CENTRAL INDEX KEY: 0001579232
FILING VALUES:
FORM TYPE: 4
SEC ACT: 1934 Act
SEC FILE NUMBER: 001-35982
FILM NUMBER: 20773965
MAIL ADDRESS:
STREET 1: C/O TREMOR VIDEO, INC.
STREET 2: 53 WEST 23RD STREET
CITY: NEW YORK
STATE: NY
ZIP: 10010
ISSUER:
COMPANY DATA:
COMPANY CONFORMED NAME: Telaria, Inc.
CENTRAL INDEX KEY: 0001375796
STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-ADVERTISING AGENCIES [7311]
IRS NUMBER: 000000000
STATE OF INCORPORATION: DE
FISCAL YEAR END: 1231
BUSINESS ADDRESS:
STREET 1: 1501 BROADWAY, SUITE 801
CITY: NEW YORK
STATE: NY
ZIP: 10036
BUSINESS PHONE: (646) 723-5300
MAIL ADDRESS:
STREET 1: 1501 BROADWAY, SUITE 801
CITY: NEW YORK
STATE: NY
ZIP: 10036
FORMER COMPANY:
FORMER CONFORMED NAME: TREMOR VIDEO INC.
DATE OF NAME CHANGE: 20110919
FORMER COMPANY:
FORMER CONFORMED NAME: TREMOR MEDIA INC
DATE OF NAME CHANGE: 20060918
4
1
doc4.xml
FORM 4 SUBMISSION
X0306
4
2020-04-01
1
0001375796
Telaria, Inc.
TLRA
0001579232
Lam Rachel
C/O TELARIA, INC.
222 BROADWAY, FLOOR 16
NEW YORK
NY
10038
1
0
0
0
Common Stock
2020-04-01
4
D
0
144607
D
0
D
Restricted Stock Unit
0.00
2020-04-01
4
D
0
10330
0.00
D
Common Stock
10330
0
D
On April 1, 2020, the effective date (the "Effective Date") of the merger between the Issuer and The Rubicon Project, Inc. ("Rubicon"), each share of Issuer common stock was exchanged for 1.082 shares of Rubicon common stock.
Each restricted stock unit represents a contingent right to receive one share of the Issuer's common stock.
On the Effective Date, pursuant to the merger agreement, restricted stock units were assumed by Rubicon, with the same vesting and other terms, at an exchange ratio of 1.082 Rubicon restricted stock units for each Issuer restricted stock unit reported herein, rounded down to the nearest whole share.
/s/Aaron Saltz, Attorney-in-Fact
2020-04-03