0001209191-20-023156.txt : 20200403
0001209191-20-023156.hdr.sgml : 20200403
20200403163446
ACCESSION NUMBER: 0001209191-20-023156
CONFORMED SUBMISSION TYPE: 4
PUBLIC DOCUMENT COUNT: 1
CONFORMED PERIOD OF REPORT: 20200401
FILED AS OF DATE: 20200403
DATE AS OF CHANGE: 20200403
REPORTING-OWNER:
OWNER DATA:
COMPANY CONFORMED NAME: Evans Katie Seitz
CENTRAL INDEX KEY: 0001700262
FILING VALUES:
FORM TYPE: 4
SEC ACT: 1934 Act
SEC FILE NUMBER: 001-35982
FILM NUMBER: 20773916
MAIL ADDRESS:
STREET 1: C/O TREMOR VIDEO, INC.
STREET 2: 1501 BROADWAY, SUITE 801
CITY: NEW YORK
STATE: NY
ZIP: 10036
ISSUER:
COMPANY DATA:
COMPANY CONFORMED NAME: Telaria, Inc.
CENTRAL INDEX KEY: 0001375796
STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-ADVERTISING AGENCIES [7311]
IRS NUMBER: 000000000
STATE OF INCORPORATION: DE
FISCAL YEAR END: 1231
BUSINESS ADDRESS:
STREET 1: 1501 BROADWAY, SUITE 801
CITY: NEW YORK
STATE: NY
ZIP: 10036
BUSINESS PHONE: (646) 723-5300
MAIL ADDRESS:
STREET 1: 1501 BROADWAY, SUITE 801
CITY: NEW YORK
STATE: NY
ZIP: 10036
FORMER COMPANY:
FORMER CONFORMED NAME: TREMOR VIDEO INC.
DATE OF NAME CHANGE: 20110919
FORMER COMPANY:
FORMER CONFORMED NAME: TREMOR MEDIA INC
DATE OF NAME CHANGE: 20060918
4
1
doc4.xml
FORM 4 SUBMISSION
X0306
4
2020-04-01
1
0001375796
Telaria, Inc.
TLRA
0001700262
Evans Katie Seitz
C/O TELARIA, INC.
222 BROADWAY, 16TH FLOOR
NEW YORK
NY
10038
0
1
0
0
Chief Operating Officer
Common Stock
2020-04-01
4
D
0
215407
D
0
D
Stock Option (Right to Buy)
1.11
2020-04-01
4
D
0
488
0.00
D
2020-06-24
Common Stock
488
0
D
Stock Option (Right to Buy)
4.28
2020-04-01
4
D
0
1333
0.00
D
2021-02-03
Common Stock
1333
0
D
Stock Option (Right to Buy)
4.28
2020-04-01
4
D
0
1333
0.00
D
2021-06-08
Common Stock
1333
0
D
Stock Option (Right to Buy)
5.01
2020-04-01
4
D
0
2666
0.00
D
2022-07-26
Common Stock
2666
0
D
Stock Opton (Right to Buy)
5.01
2020-04-01
4
D
0
2666
0.00
D
2022-07-19
Common Stock
2666
0
D
Stock Option (Right to Buy)
5.90
2020-04-01
4
D
0
6666
0.00
D
2023-03-05
Common Stock
6666
0
D
Stock Option (Right to Buy)
8.37
2020-04-01
4
D
0
5000
0.00
D
2023-07-31
Common Stock
5000
0
D
Stock Option (Right to Buy)
4.27
2020-04-01
4
D
0
21231
0.00
D
2023-12-05
Common Stock
21231
0
D
Stock Option (Right to Buy)
3.90
2020-04-01
4
D
0
51883
0.00
D
2028-02-27
Common Stock
51883
0
D
Stock Option (Right to Buy)
5.58
2020-04-01
4
D
0
31004
0.00
D
2029-02-28
Common Stock
31004
0
D
Restricted Stock Unit
0.00
2020-04-01
4
D
0
12500
0.00
D
Common Stock
12500
0
D
Restricted Stock Unit
0.00
2020-04-01
4
D
0
31250
0.00
D
Common Stock
31250
0
D
Restricted Stock Unit
0.00
2020-04-01
4
D
0
12820
0.00
D
Common Stock
12820
0
D
Restricted Stock Unit
0.00
2020-04-01
4
D
0
34722
0.00
D
Common Stock
34722
0
D
On April 1, 2020, the effective date (the "Effective Date") of the merger between the Issuer and The Rubicon Project, Inc. ("Rubicon"), each share of Issuer common stock was exchanged for 1.082 shares of Rubicon common stock.
These options were assumed by Rubicon pursuant to the merger agreement on the Effective Date with the same vesting and other terms at the rate of 1.082 Rubicon options for each Issuer option, rounded down to the nearest whole share, and with an exercise price per share of each Rubicon option equal to the exercise price herein divided by 1.082, rounded up to the nearest cent.
Each restricted stock unit represents a contingent right to receive one share of the Issuer's common stock.
On the Effective Date, pursuant to the merger agreement, restricted stock units were assumed by Rubicon, with the same vesting and other terms, at an exchange ratio of 1.082 Rubicon restricted stock units for each Issuer restricted stock unit reported herein, rounded down to the nearest whole share.
/s/Aaron Saltz, Attorney-in-Fact
2020-04-03