10-Q

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C.  20549

FORM 10-Q

(Mark One)

x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended September 30, 2013

OR

o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from                   to             

Commission File Number 001-375796

TREMOR VIDEO, INC.

(Exact name of registrant as specified in its charter)

Delaware	20-5480343
(State or other jurisdiction of incorporation or organization)	(I.R.S. Employer Identification Number)

53 West 23rd Street, New York, NY	10010
(Address of principal executive offices)	(Zip Code)

Registrant’s telephone number, including area code: (646) 723-5300

Indicate by check mark whether the registrant (1) filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes x  No o

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).    Yes x  No o

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company.  See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act:

Large accelerated filer o	Accelerated filer o	Non-accelerated filer x	Smaller reporting company o
(Do not check if a smaller reporting company)

Indicate by check mark if the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).    Yes o  No x

As of November 11, 2013, there were 49,657,777 shares of the registrant’s common stock, par value $0.0001 per share, outstanding.

TREMOR VIDEO, INC.

FORM 10-Q

TABLE OF CONTENTS

		PAGE
PART I.	FINANCIAL INFORMATION
Item 1.	Financial Statements
	Consolidated Balance Sheets as of September 30, 2013 (unaudited) and December 31, 2012	3
	Consolidated Statements of Operations for the three and nine months ended September 30, 2013 and 2012 (unaudited)	4
	Consolidated Statements of Comprehensive Loss for the three and nine months ended September 30, 2013 and 2012 (unaudited)	5
	Consolidated Statements of Mandatorily Redeemable Convertible Preferred Stock and Changes in Stockholders’ Equity (Deficit) for the nine months ended September 30, 2013 (unaudited)	6
	Consolidated Statements of Cash Flows for the nine months ended September 30, 2013 and 2012 (unaudited)	7
	Notes to Consolidated Financial Statements (unaudited)	8
Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	25
Item 3.	Quantitative and Qualitative Disclosures About Market Risk	35
Item 4.	Controls and Procedures	36
PART II.	OTHER INFORMATION
Item 1.	Legal Proceedings	37
Item 1A.	Risk Factors	37
Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds	59
Item 3.	Defaults Upon Senior Securities	60
Item 4.	Mine Safety Disclosures	60
Item 5.	Other Information	60
Item 6.	Exhibits	60
SIGNATURES
CERTIFICATIONS

2

Part I — FINANCIAL INFORMATION

Item 1. — Financial Statements

Tremor Video, Inc.

Consolidated Balance Sheets

(in thousands, except share and per share data)

	September 30,			December 31,
	2013			2012
	(unaudited)
Assets
Current assets:
Cash and cash equivalents	$	96,258		$	32,533
Restricted cash, short-term	—			21
Accounts receivable, net of allowance for doubtful accounts of $960 and $1,050 as of September 30, 2013 and December 31, 2012, respectively	39,413			36,011
Prepaid expenses and other current assets	1,801			953
Total current assets	137,472			69,518
Long-term assets:
Restricted cash, long-term	600			1,200
Property and equipment, net of accumulated depreciation of $3,342 and $3,077 as of September 30, 2013 and December 31, 2012, respectively	2,833			1,995
Intangible assets, net of accumulated amortization of $13,972 and $10,315 as of September 30, 2013 and December 31, 2012, respectively	21,728			25,385
Goodwill	29,719			29,719
Deferred tax assets, long-term	1,695			1,695
Other long-term assets	198			211
Total long-term assets	56,773			60,205
Total assets	$	194,245		$	129,723
Liabilities, mandatorily redeemable securities and stockholders’ equity (deficit)
Current liabilities:
Accounts payable and accrued expenses	$	30,092		$	21,075
Deferred rent and security deposits payable	746			627
Deferred revenue	194			210
Deferred tax liabilities, short-term	1,695			1,695
Amount outstanding under credit facility and accrued interest expenses	—			6,019
Total current liabilities	32,727			29,626
Warrants for purchase of mandatorily redeemable convertible preferred stock	—			1,103
Total liabilities	32,727			30,729
Commitments and contingencies
Mandatorily redeemable convertible preferred stock	—			162,466
Stockholders’ equity (deficit):
Common stock, $0.0001 par value: 250,000,000 and 52,333,333 (includes 2,333,333 shares of Series II common stock) shares authorized as of September 30, 2013 and December 31, 2012, respectively; 49,638,808 and 7,722,262 (includes 1,047,357 shares of Series II common stock) shares issued and outstanding as of September 30, 2013 and December 31, 2012, respectively	5			1
Additional paid-in capital	266,362			17,752
Accumulated other comprehensive income	245			345
Accumulated deficit	(105,094		)	(81,570		)
Total stockholders’ equity (deficit)	161,518			(63,472		)
Total liabilities, mandatorily redeemable securities and stockholders’ equity (deficit)	$	194,245		$	129,723

The accompanying notes are an integral part of these consolidated financial statements.

3

Tremor Video, Inc.

Consolidated Statements of Operations

(in thousands, except share and per share data)

(unaudited)

	Three Months Ended						Nine Months Ended
	September 30,						September 30,
	2013			2012			2013			2012
Revenue	$	35,267		$	30,174		$	95,497		$	72,652
Cost of revenue	21,057			16,704			53,869			43,453
Gross profit	14,210			13,470			41,628			29,199
Operating expenses:
Technology and development	2,833			2,215			8,348			5,862
Sales and marketing	9,477			8,869			28,263			26,079
General and administrative	2,681			2,461			8,069			7,991
Depreciation and amortization	1,581			1,510			4,576			4,468
Total operating expenses	16,572			15,055			49,256			44,400
Loss from operations	(2,362		)	(1,585		)	(7,628		)	(15,201		)
Interest and other income (expense):
Interest expense	(14		)	(57		)	(127		)	(169		)
Other income (expense)	153			37			323			(2		)
Total interest and other income (expense), net	139			(20		)	196			(171		)
Loss before income taxes	(2,223		)	(1,605		)	(7,432		)	(15,372		)
Income tax expense	(20		)	(70		)	(243		)	(210		)
Net loss	(2,243		)	(1,675		)	(7,675		)	(15,582		)
Series F preferred stock deemed dividend	(15,849		)	—			(15,849		)	—
Net loss attributable to common stockholders	$	(18,092	)	$	(1,675	)	$	(23,524	)	$	(15,582	)
Net loss attributable to common stockholders per share:
Basic and diluted	$	(0.37	)	$	(0.22	)	$	(1.08	)	$	(2.09	)
Weighted average number of shares of common stock outstanding:
Basic and diluted	49,115,766			7,541,832			21,686,759			7,440,430

The accompanying notes are an integral part of these consolidated financial statements.

4

Tremor Video, Inc.

Consolidated Statements of Comprehensive Loss

(in thousands)

(unaudited)

	Three Months Ended						Nine Months Ended
	September 30,						September 30,
	2013			2012			2013			2012
Net loss	$	(2,243	)	$	(1,675	)	$	(7,675	)	$	(15,582	)
Series F preferred stock deemed dividend	(15,849		)	—			(15,849		)	—
Net loss attributable to common stockholders	$	(18,092	)	$	(1,675	)	$	(23,524	)	$	(15,582	)
Other comprehensive loss:
Change in unrealized gain during the period on short-term investments available for sale	—			—			—			7
Foreign currency translation adjustments	50			(25		)	(100		)	(36		)
Comprehensive loss attributable to common stockholders	$	(18,042	)	$	(1,700	)	$	(23,624	)	$	(15,611	)

The accompanying notes are an integral part of these consolidated financial statements.

5

Tremor Video, Inc.

Consolidated Statements of Mandatorily Redeemable Convertible Preferred Stock

and Changes in Stockholders’ Equity (Deficit)

(in thousands, except share and per share data)

(unaudited)

													Accumulated
	Preferred Stock(1)(3)					Common Stock(2)(3)(4)				AdditionalPaid-in			OtherComprehensive			Accumulated			TotalStockholders’
	Share		Amount			Share		Amount		Capital			Income			Deficit			Equity (Deficit)
Balance as of December 31, 2012	32,563,192		$	162,466		7,722,262		$	1	$	17,752		$	345		$	(81,570	)	$	(63,472	)
Accretion of issuance costs	—		191			—		—		(191		)	—			—			(191		)
Common stock issuance, net of $8,402 issuance costs	—		—			7,500,000		1		66,597			—			—			66,598
Conversion of preferred stock	(32,563,192	)	(162,657		)	32,587,453		3		162,654			—			—			162,657
Series F preferred stock deemed dividend	—		—			1,584,863	(5)	—		15,849		(5)	—			(15,849		)(5)	—
Reclassification of liability warrants to equity warrants	—		—			—		—		790			—			—			790
Exercise of warrants	—		—			64,067		—		—			—			—			—
Exercise of stock options	—		—			180,163		—		492			—			—			492
Stock-based compensation expense	—		—			—		—		2,419			—			—			2,419
Net loss	—		—			—		—		—			—			(7,675		)	(7,675		)
Foreign currency translation adjustments	—		—			—		—		—			(100		)	—			(100		)
Balance as of September 30, 2013	—		$	—		49,638,808		$	5	$	266,362		$	245		$	(105,094	)	$	161,518

(1)       Preferred stock, as of December 31, 2012, included several series of preferred stock, refer to note 10.

(2)       Common stock, as of December 31, 2012, included two series of common stock, refer to note 10.

(3)       All share amounts have been restated to reflect a 1-for-1.5 reverse stock split, refer to note 10.

(4)       All share amounts have been restated to reflect the renaming of the Company’s “Series I common stock” to “common stock”, refer to note 10.

(5)       Represents a one-time non-cash deemed dividend related to the Series F preferred stock ratchet provision, refer to note 10.

The accompanying notes are an integral part of these consolidated financial statements.

6

Tremor Video, Inc.

Consolidated Statements of Cash Flows

(in thousands, except share and per share data)

(unaudited)

	Nine Months Ended
	September 30,
	2013			2012
Cash flows from operating activities
Net loss	$	(7,675	)	$	(15,582	)
Adjustments required to reconcile net loss to net cash provided by (used in) operating activities:
Depreciation of property and equipment	919			849
Amortization of intangible assets	3,657			3,619
Bad debt (income) expense	(26		)	46
Mark-to-market (income) expense	(313		)	27
Stock-based compensation expense	2,419			2,219
Change in unrealized gain during the period on short-term investments available for sale	—			7
Net changes in operating assets and liabilities:
(Increase) decrease in accounts receivable	(3,376		)	641
Increase in prepaid expenses, other current assets and other long-term assets	(835		)	(101		)
Increase in accounts payable and accrued expenses	8,998			1,994
Increase in deferred rent and security deposits payable	119			139
(Decrease) increase in deferred revenue	(16		)	356
Net cash provided by (used in) operating activities	3,871			(5,786		)
Cash flows from investing activities
Purchase of property and equipment	(1,757		)	(902		)
Maturities of short-term investments	—			8,652
Change in restricted cash	621			36
Acquisition of InPlay	—			(1,800		)
Acquisition of Transpera, Inc., net of cash acquired	—			15
Net cash (used in) provided by investing activities	(1,136		)	6,001
Cash flows from financing activities
Net proceeds from common stock issuance	66,598			—
Repayment of amount outstanding under credit facility	(6,000		)	—
Proceeds from the exercise of stock options	492			162
Net cash provided by financing activities	61,090			162
Net increase in cash and cash equivalents	63,825			377
Effect of exchange rate changes in cash and cash equivalents	(100		)	(36		)
Cash and cash equivalents at beginning of period	32,533			31,714
Cash and cash equivalents at end of period	$	96,258		$	32,055

The accompanying notes are an integral part of these consolidated financial statements.

7

Tremor Video, Inc.

Notes to Consolidated Financial Statements

(in thousands, except share and per share data)

(unaudited)

1. Organization and Description of Business

Tremor Video, Inc. (the “Company”) was originally organized as Tremor Media, LLC in November 2005 and converted into a corporation named ‘‘Tremor Media, Inc.’’ under the laws of the State of Delaware in September 2006. The Company changed its name to Tremor Video, Inc. in June 2011. The Company is a provider of technology-driven video advertising solutions enabling brand advertisers to engage consumers across multiple internet-connected devices, including computers, smartphones, tablets and connected TVs.  Through its Tremor Video Network, the Company offers advertisers access to premium and often exclusive streaming video inventory and advanced real-time optimization capabilities at scale across multiple internet-connected devices in brand safe environments.  In addition, through its VideoHub for Advertisers (“VHA”) solution, the Company provides advanced video analytic capabilities for advertisers to measure, verify and evaluate the performance of their video ad campaigns across multiple channels, both within and outside of its Tremor Video Network.

On December 8, 2010, the Company acquired ScanScout, Inc. (“ScanScout”), an online video advertising network and the developer of the Company’s video analysis and optimization technology, which is referred to as VideoHub.  On February 11, 2011, the Company acquired all of the outstanding stock of Transpera, Inc. (“Transpera”), a company that operated a technology platform that enables video advertising formats to be served on mobile devices, such as phones and tablets.  On January 17, 2012, the Company acquired the assets for the InPlay video management platform (“InPlay”) from Tube Mogul, Inc., which enables publishers of online video content to manage and analyze the performance of advertisements displayed within their inventory of video content.

2.  Summary of Significant Accounting Policies

Basis of Presentation

The accompanying unaudited interim consolidated financial statements and footnotes have been prepared in accordance with generally accepted accounting principles in the United States of America (“US GAAP”) and applicable rules and regulations of the Securities and Exchange Commissions (the “SEC”) regarding unaudited interim financial information.  In the opinion of management, the accompanying unaudited interim consolidated financial statements reflect all adjustments, consisting only of normal recurring adjustments, necessary for a fair presentation of the Company’s consolidated balance sheets, statements of operations, comprehensive loss, mandatorily redeemable convertible preferred stock and changes in stockholders’ equity (deficit) and cash flows for the interim periods presented.  Operating results for the interim periods presented are not necessarily indicative of the results of operations to be expected for the full year due to seasonal and other factors.  Certain information and footnote disclosures normally included in the consolidated financial statements in accordance with US GAAP have been omitted in accordance with the rules and regulations of the SEC.  Accordingly, these unaudited interim consolidated financial statements and footnotes should be read in conjunction with the consolidated financial statements and accompanying notes thereto included in the Company’s prospectus dated June 26, 2013, filed with the SEC on June 27, 2013 pursuant to Rule 424(b)(4) under the Securities Act (“Prospectus”).

Principles of Consolidation

The unaudited interim consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries.  All inter-company balances and transactions have been eliminated in the accompanying unaudited interim consolidated financial statements.

Initial Public Offering

On July 2, 2013, the Company closed its initial public offering (“IPO”) of common stock in which the Company issued and sold 7,500,000 shares of common stock.  Upon closing of the IPO, all of the Company’s outstanding mandatorily redeemable convertible preferred stock (“preferred stock”) automatically converted into 34,172,316 shares of common stock, which includes a one-time $15,849 non-cash preferred stock deemed dividend related to 1,584,863 of additional shares of common stock in connection with to the Series F preferred stock ratchet provision (refer to note 10), and all of the Company’s outstanding Series II common stock automatically converted into 1,052,464 shares of common stock.  In addition, the outstanding warrants to purchase preferred stock automatically converted into warrants to purchase 142,534 shares

8

Tremor Video, Inc.

Notes to Consolidated Financial Statements

(in thousands, except share and per share data)

 (unaudited)

2.  Summary of Significant Accounting Policies (Continued)

of common stock, and the warrants to purchase preferred stock liability of $790, which includes a $136 adjustment for the change in fair value from July 1, 2013 through July 2, 2013, was reclassified to additional paid-in capital.

Recently Issued Accounting Pronouncements

FASB Accounting Standards Update No. 2013-02 — Comprehensive Income: Reporting of Amounts Reclassified Out of Accumulated Other Comprehensive Income

In February 2013, the Financial Accounting Standards Board (“FASB”) issued new authoritative guidance requiring new disclosures about reclassifications from accumulated other comprehensive income to net loss. This new guidance requires an entity to provide information about the amounts reclassified out of accumulated other comprehensive income by component. In addition, an entity is required to present, either on the face of the financial statements where net loss is presented or in the notes thereto, significant amounts reclassified out of accumulated other comprehensive income by the respective line items of net loss but only if the amount reclassified is required under US GAAP to be reclassified to net loss in its entirety in the same reporting period.  For other amounts that are not required under US GAAP to be reclassified in their entirety to net loss, an entity is required to cross-reference to other disclosures required under US GAAP that provide additional detail about those amounts. The new guidance is effective prospectively for annual and interim periods beginning after December 15, 2012.  The Company adopted this guidance in its interim period beginning April 1, 2013. The adoption of this new guidance did not have a material impact on its unaudited interim consolidated financial statements and the required disclosures are provided in note 11.

Revenue Recognition and Deferred Revenue

The Company generates revenue primarily from the delivery of in-stream video advertisements for brand advertisers and agencies through the Tremor Video Network.  The Company also generates revenue from selling licenses to advertisers, agencies and publishers.  Revenue is recognized when the related services are delivered based on the specific terms of the contract, which are commonly based on the number of impressions delivered or by the actions of the viewers.  The Company recognizes revenue when four basic criteria are met: (1) persuasive evidence exists of an arrangement with the client reflecting the terms and conditions under which the services will be provided; (2) services have been provided or delivery has occurred; (3) the fee is fixed or determinable; and (4) collection is reasonably assured.  Collectability is assessed based on a number of factors, including the creditworthiness of a client and transaction history.  Amounts billed or collected in excess of revenue recognized are included as deferred revenue.

The Company recognizes revenue from the delivery of video ads in the period in which the video ads are delivered.  Specifically, revenue is recognized for video ad delivery through the Tremor Video Network upon either the delivery of each impression served for CPM-priced ad campaigns, delivery of each impression served to a target demographic as validated by a third-party for ad campaigns priced on a CPM-basis with a guaranteed demographic reach, engagement by the viewer with a video ad for cost per engagement (“CPE”) priced ad campaigns, or the completion of a video ad by the viewer for cost per video completed (“CPVC”) priced ad campaigns.

In the normal course of business, the Company acts as an intermediary in executing transactions with third parties.  The determination of whether revenue should be reported on a gross or net basis is based on an assessment of whether the Company is acting as the principal or an agent in the Company’s transactions.  In determining whether the Company acts as the principal or an agent, the Company follows the accounting guidance for principal-agent considerations.  The determination of whether the Company is acting as a principal or an agent in a transaction involves judgment and is based on an evaluation of the terms of each arrangement.  While none of the factors individually are considered presumptive or determinative, because the Company is the primary obligor and is responsible for (1) identifying and contracting with third-party advertisers, (2) establishing the selling prices of the video ads sold, (3) performing all billing and collection activities, including retaining credit risk, and (4) bearing sole responsibility for fulfillment of the advertising, the Company acts as the principal in these arrangements and therefore reports revenue earned and costs incurred related to these transactions on a gross basis.

9

Tremor Video, Inc.

Notes to Consolidated Financial Statements

(in thousands, except share and per share data)

(unaudited)

2.  Summary of Significant Accounting Policies (Continued)

The license fees for VHA and the Company’s publisher solutions are based on the number of impressions being analyzed through these solutions.  The Company recognizes revenue with respect to these solutions on a cost per impression basis based on the number of impressions being analyzed in a given month.  Typically, the Company’s license terms are for one year periods.  In limited cases, the Company charges a minimum monthly fee.

Deferred revenue arises as a result of differences between the timing of revenue recognition and receipt of cash from the Company’s clients.  As of September 30, 2013 and December 31, 2012  there were $194 and $210, respectively, of services for which cash payments were received in advance of the Company’s performance of the service under the arrangement and recorded as deferred revenue in the accompanying consolidated balance sheets.

Cost of Revenue

Cost of revenue primarily represents the video advertising inventory costs under the Company’s publisher contracts, third party hosting fees and third party serving fees incurred to deliver the video ads run through the Tremor Video Network.  Cost of revenue also includes costs of licenses from third party data providers utilized in the Company’s VHA solution.  Substantially all of the Company’s cost of revenue is attributable to video advertising inventory costs under its publisher contracts.  Cost of revenue is recognized on a publisher-by-publisher basis at the same time that the associated advertising revenue is recognized.  Substantially all of the Company’s exclusive publisher contracts contain minimum percentage fill rates on qualified video ad requests, which effectively means that the Company must purchase this inventory even if the Company lacks a video advertising campaign to deliver to these video ad impressions.  The Company recognizes the difference between the contractually required fill rate and the number of video ads actually delivered on the publisher’s website, if any, as a cost of revenue as of the end of each applicable monthly period.  Historically, the impact of the difference between the contractually required fill rate and the number of ads delivered has not been material. Costs owed to publishers but not yet paid are recorded in the consolidated balance sheets as accounts payable and accrued expenses.

Concentrations of Credit Risk

Financial instruments that subject the Company to significant concentrations of credit risk consist primarily of cash and cash equivalents and accounts receivable.  All of the Company’s cash and cash equivalents are held at financial institutions that management believes to be of high credit quality.  The Company’s cash and cash equivalent accounts exceed federally insured limits at times.  The Company has not experienced any losses on cash and cash equivalents to date.  To manage accounts receivable risk, the Company evaluates the creditworthiness of its clients and maintains an allowance for doubtful accounts.

During the three and nine months ended September 30, 2013, there was one advertiser that accounted for approximately 10.5% and 10.7% of revenue, respectively.  During the three and nine months ended September 30, 2012, there were no advertisers that accounted for more than 10% of revenue.

As of September 30, 2013 and December 31, 2012, there were no advertisers that accounted for more than 10% of outstanding accounts receivables.

3.  Fair Value Measurements

Fair value is defined as the exchange price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date.  The Company uses a three-tier fair value hierarchy to classify and disclose all assets and liabilities measured at fair value on a recurring basis, as well as assets and liabilities measured at fair value on a non-recurring basis, in periods subsequent to their initial measurement.  The hierarchy requires the Company to use observable inputs when available, and to minimize the use of unobservable inputs when determining fair value.  If a financial instrument uses inputs that fall in different levels of the hierarchy, the instrument will be categorized based upon the lowest level of input that is significant to the fair value calculation.  The three-tiers are defined as follows:

10

Tremor Video, Inc.

Notes to Consolidated Financial Statements

(in thousands, except share and per share data)

(unaudited)

3.  Fair Value Measurements (Continued)

· Level 1. Observable inputs based on unadjusted quoted prices in active markets for identical assets or liabilities;

· Level 2. Inputs, other than quoted prices in active markets, that are observable either directly or indirectly; and

· Level 3. Unobservable inputs for which there is little or no market data requiring the Company to develop its own assumptions.

Assets and Liabilities Measured at Fair Value on a Recurring Basis

The Company evaluates its financial assets and liabilities subject to fair value measurements on a recurring basis to determine the appropriate level to classify them for each reporting period.  This determination requires significant judgments to be made.  The following tables summarize the conclusions reached as of December 31, 2012:

	Balance at
	December 31,
	2012		Level 1		Level 2		Level 3
Liabilities
Warrants to purchase preferred stock(1)	$	1,103	$	—	$	—	$	1,103
Total warrants to purchase preferred stock	$	1,103	$	—	$	—	$	1,103

(1)The Company used an option pricing model to determine the fair value of the warrants to purchase preferred stock.  Significant inputs included an estimate of the fair value of the Company’s preferred stock as of December 31, 2012, the remaining contractual life of the warrant, a risk-free rate of interest, and an estimate of the Company’s stock volatility using the volatilities of guideline peer companies.  In connection with the Company’s IPO, these warrants to purchase preferred stock were adjusted to fair value through July 2, 2013 and were subsequently reclassified to additional paid-in capital (refer to note 8).

Assets Measured at Fair Value on a Recurring Basis Using Significant Unobservable Inputs (Level 3)

The following table’s presents the changes in the Company’s Level 3 instruments measured at fair value on a recurring basis for the three and nine months ended September 30, 2013 and 2012:

	Warrants to Purchase Preferred Stock
	2013			2012
	(unaudited)
Beginning balance at July 1,	$	926		$	1,113
Mark-to-market income before reclassifications	(136		)	(5		)
Reclassification to additional paid-in capital	(790		)	—
Ending balance at September 30,	$	—		$	1,108

11

Tremor Video, Inc.

Notes to Consolidated Financial Statements

(in thousands, except share and per share data)

(unaudited)

3. Fair Value Measurements (Continued)

	Warrants to Purchase Preferred Stock
	2013			2012
	(unaudited)
Beginning balance at January 1,	$	1,103		$	1,127
Mark-to-market income before reclassifications	(313		)	(19		)
Reclassification to additional paid-in capital	(790		)	—
Ending balance at September 30,	$	—		$	1,108

	Contingent
	Consideration on
	Acquisition(1)
	2012
	(unaudited)
Beginning balance at January 1,	$	817
Mark-to-market expense before reclassifications	46
Settlement of contingent consideration	(863		)
Ending balance at September 30,	$	—

(1)On February 11, 2011, the Company acquired all of the outstanding equity of Transpera. The purchase price included contingent consideration consisting of up to 169,131 shares of the Company’s common stock payable on the one year anniversary of the closing of the acquisition based on certain performance criteria being achieved. In arriving at the value of the contingent consideration, the Company used a valuation model based on future expectations combined with management’s judgment. In the then-absence of a public trading market, the Company exercised judgment and considered numerous objective and subjective factors to determine the fair value of the Company’s common stock.

4.  Prepaid Expenses and Other Current Assets

Prepaid expenses and other current assets consisted of:

	September 30,		December 31,
	2013		2012
	(unaudited)
Prepaid expenses	$	856	$	790
Prepaid insurance	630		8
Prepaid taxes	314 3		155
Other current assets	1		—
Total prepaid expenses and other current assets	$	1,801	$	953

12

Tremor Video, Inc.

Notes to Consolidated Financial Statements

(in thousands, except share and per share data)

(unaudited)

5.  Property and Equipment, Net

	September 30,			December 31,
	2013			2012
	(unaudited)
Cost:
Computer hardware	$	3,343		$	2,885
Leasehold improvements	1,219			849
Furniture and fixtures	1,077			765
Computer software	475			545
Office equipment	61			28
	6,175			5,072
Accumulated depreciation	(3,342		)	(3,077		)
Total property and equipment, net of accumulated depreciation	$	2,833		$	1,995

The depreciation expense related to property and equipment was $362 and $342 for the three months ended September 30, 2013 and 2012, respectively, and $919 and $849 for the nine months ended September 30, 2013 and 2012, respectively.

The Company recorded a reduction of $654 and $229 to the cost and accumulated depreciation of fully depreciated equipment and leasehold improvements no longer in use for the nine months ended September 30, 2013 and 2012, respectively.

6.  Accounts Payable and Accrued Expenses

Accounts payable and accrued expenses consisted of:

	September 30,			December 31,
	2013			2012
	(unaudited)
Trade accounts payable	$	23,386		$	15,191
Accrued compensation, benefits and payroll taxes	3,772			3,627
Accrued cost of sales	1,084			1,058
Other payables and accrued expenses	1,850		(1)	1,199
Total accounts payable and accrued expenses	$	30,092		$	21,075

(1)Includes approximately $1,782 of expenses incurred in connection with the Company’s IPO.

7.  Credit Facility and Accrued Interest Expense

On February 7, 2010, the Company amended its then existing loan and security agreement with Silicon Valley Bank (“SVB”). As amended, the loan and security agreement provided for a $7,000 revolving working capital credit facility. The credit facility includes customary conditions to borrowing, covenants and events of default. The credit facility also contains a financial covenant requiring that the ratio of current assets to current liabilities (excluding deferred revenue) be at least 1.25 to 1. As collateral for its obligations under the credit facility, the Company granted a first priority security interest to SVB in all assets of the Company other than intellectual property. The Company has agreed not to pledge its intellectual property as collateral without SVB’s prior written consent.

In February 2011, the credit facility was amended to, among other things, revise the interest rate to be equal to SVB’s prime rate plus 1.0% and provide for a fee of 0.20% for any unused portion of the revolving credit facility. Such fee is payable quarterly but no fee is charged for a particular quarter if the average principal amount of borrowings during such quarter is more than $10,000.

13

Tremor Video, Inc.

Notes to Consolidated Financial Statements

(in thousands, except share and per share data)

 (unaudited)

7.  Credit Facility and Accrued Interest Expense (Continued)

On December 31, 2011, the Company expanded the borrowing capacity under the credit facility to the lesser of $25,000 and a borrowing base equal to 80% of eligible accounts receivable.  Furthermore, on such date the credit facility was amended to, among other things, revise the interest rate to SVB’s prime rate plus 0.5% and provide for a termination date of December 30, 2014. The Company had $6,000 aggregate principal amount of borrowings outstanding under the facility as of December 31, 2012.

On July 30, 2013, the Company repaid $6,033, in principal borrowings and accrued interest expense.  As of September 30, 2013 the Company did not have any outstanding borrowings under the credit facility.  The Company was in compliance with all covenants under the credit facility as of each September 30, 2013 and December 31, 2012.

8.  Warrants to Purchase Preferred Stock and Common Stock

In connection with the Company’s entry into, and subsequent amendments of, its credit facility in 2010, 2008 and 2007, warrants to purchase preferred stock were issued to SVB.  In addition, with the acquisition of ScanScout in 2010, the Company exchanged ScanScout’s pre-acquisition preferred stock warrants into warrants for the new series of preferred stock that was issued as part of the acquisition.

The warrants are exercisable at any time prior to expiration.  Freestanding warrants and other similar instruments on shares that are redeemable (either put-able or mandatorily redeemable) are accounted for as liabilities, regardless of the timing of the redemption feature or price, even though the underlying shares may be classified as equity.

The following table summarizes the Company’s outstanding warrants to purchase preferred stock as of December 31, 2012:

						Fair Value
						as of
	Grant	Expiration	Exercise		Warrants	December 31,
	Date	Date	Price		Outstanding	2012
Series A	June 7, 2007	June 7, 2017	$	1.27	35,520	$	299
Series B-1	December 8, 2008	December 7, 2018	$	4.86	33,930	246
Series C	February 8, 2010	February 8, 2020	$	3.79	31,659	245
Series 1	December 8, 2010	June 30, 2017	$	2.46	31,130	256
Series 3	December 8, 2010	February 6, 2015	$	5.75	8,694	57
Totals					140,933	$	1,103

Mark-to-market income related to the fair value measurement of the warrants were $136 and $5 for the three months ended September 30, 2013 and 2012, respectively, and $313 and $19 for the nine months ended September 30, 2013 and 2012, respectively.

On July 2, 2013, in connection with the closing of the Company’s IPO, these warrants to purchase preferred stock were converted into warrants to purchase 142,534 shares of common stock (refer to note 2), which includes an anti-dilution adjustment to the conversion ratio of the Series B-1 warrants to purchase preferred stock.  This conversion resulted in the warrants being reclassified to additional paid-in capital (refer to note 2).

On July 25, 2013, SVB exercised, in full, the following warrants to acquire common stock pursuant to a cashless net exercise: (i) warrants to acquire 17,607 shares of common stock, net of 14,052 shares of common stock tendered to the Company, at an exercise price of $3.79 per share, with an expiration date of February 8, 2020, (ii) warrants to acquire 16,210 shares of common stock, net of 19,321 shares of common stock tendered to the Company, at an exercise price of $4.64 per share, with an expiration date of December 7, 2018 and (iii) warrants to acquire 30,250 shares of common stock, net of 5,270

14

Tremor Video, Inc.

Notes to Consolidated Financial Statements

(in thousands, except share and per share data)

 (unaudited)

8.  Warrants to Purchase Preferred Stock and Common Stock (Continued)

shares of common stock tendered to the Company, at an exercise price of $1.27 per share, with an expiration date of June 7, 2017.  The number of shares tendered to the Company to satisfy the exercise price for the warrants was based on the closing price of the Company’s common stock on July 24, 2013.  In aggregate, the Company issued 64,067 shares of common stock to SVB in connection with these exercises.

The following table summarizes the Company’s outstanding warrants to purchase common stock as of September 30, 2013:

Grant	Expiration	Exercise		Warrants
Date	Date	Price		Outstanding
December 8, 2010	June 30, 2017	$	2.46	31,130
December 8, 2010	February 6, 2015	$	5.75	8,694
				39,824

9.  Commitments and Contingencies

Letters of Credit

At September 30, 2013 and December 31, 2012, the Company had outstanding letters of credit of $600 and $1,221, respectively, related to two office spaces in New York, New York and Boston, Massachusetts.

Legal Contingencies

During the normal course of the business, the Company is occasionally involved with various claims and litigation.  Reserves are established in connection with such matters when a loss is probable and the amount of such loss can be reasonably estimated.  As of each September 30, 2013 and December 31, 2012, no material reserves were recorded.  No reserves are established for losses which are only reasonably possible.  The determination of probability and the estimation of the actual amount of any such loss are inherently unpredictable, and it is therefore possible that the eventual outcome of such claims and litigation could exceed the estimated reserves, if any.  Based upon the Company’s experience, current information and applicable law, it does not believe it is reasonably possible that any proceedings or possible related claims will have a material effect on its financial statements.

10.  Preferred Stock, Common Stock and Stockholders’ Equity (Deficit)

Reverse Stock Split

On June 13, 2013, the Company’s board of directors and stockholders approved an amendment and restatement of the Company’s amended and restated certificate of incorporation effecting a 1-for-1.5 reverse stock split of the Company’s issued and outstanding shares of common stock, preferred stock and the renaming of the Series I common stock to common stock.  The par value of the common stock was not adjusted as a result of the reverse stock split.  The original issue prices for all series of preferred stock were proportionately adjusted to reflect the reverse stock split.  All authorized, issued and outstanding shares of common stock, preferred stock and per share amounts presented in the unaudited interim consolidated financial statements have been retroactively adjusted to reflect this reverse stock split and the renaming of the “Series I common stock” to “common stock” for all periods presented.

15

Tremor Video, Inc.

Notes to Consolidated Financial Statements

(in thousands, except share and per share data)

 (unaudited)

10.  Preferred Stock, Common Stock and Stockholders’ Equity (Deficit) (Continued)

Amended and Restated Certificate of Incorporation

On July 2, 2013, the Company’s board of directors and stockholders approved an amendment and restatement of the Company’s amended and restated certification of incorporation to, among other things, (i) increase the total number of shares of the Company’s common stock which the Company is authorized to issue to 250,000,000 shares, (ii) eliminate all references to the various series of preferred stock that were previously authorized (including certain protective measures held by the various series of preferred stock), except for the reference to 10,000,000 shares of undesignated preferred stock that may be issued, and with terms to be set, by the Company’s board of directors, which rights could be senior to those of the Company’s common stock, and (iii) eliminate all references to the series II common stock.

Preferred Stock

As of December 31, 2012, the authorized capital stock of the Company consists of 32,742,929 shares of preferred stock, $0.0001 par value per share.

As of September 30, 2013, there were no outstanding shares of preferred stock, refer to note 2.

Preferred stock consists of the following as of December 31, 2012: 

Series	Issued	Authorized	Issued andOutstanding	OriginalIssuePrice		LiquidationPreference		CarryingValueas ofDecember 31, 2012
Series A	September 2006	6,861,975	6,826,451	$	1.2669	$	8,648	$	8,402
Series B	December 2007	3,500,732	3,500,729	$	3.1422	$	11,000	10,949
Series B-1	May 2008	548,032	514,102	$	4.8629	$	2,500	2,479
Series C	February and	5,308,216	5,276,554	$	3.7904	$	20,000	19,932
Series D	April 2010	5,453,975	5,453,970	$	7.3341	$	40,000	39,931
Series E	December 2010	238,000	236,108	$	8.0051	$	1,890	1,890
Series 1	December 2010	979,333	947,711	$	2.4575	$	2,329	5,217
Series 2	December 2010	1,822,000	1,821,455	$	4.1387	$	7,538	12,404
Series 3	December 2010	937,333	928,054	$	5.7507	$	5,337	7,517
Series 4	December 2010	3,093,333	3,092,932	$	2.7548	$	8,520	17,722
Series F	September 2011	4,000,000	3,965,126	$	9.3314	$	37,000	36,023
		32,742,929	32,563,192					$	162,466

16

Tremor Video, Inc.

Notes to Consolidated Financial Statements

(in thousands, except share and per share data)

 (unaudited)

10.  Preferred Stock, Common Stock and Stockholders’ Equity (Deficit) (Continued)

Dividends

The holders of preferred stock, which are no longer outstanding as of September 30, 2013, were entitled to receive, when and if declared by the Board of Directors out of funds legally available, dividends at the following annual rates:

Series	Dividend Rate
Series A	$	0.10140
Series B	$	0.25140
Series B-1	$	0.38910
Series C	$	0.30330
Series D	$	0.58680
Series E	$	0.64035
Series 1	$	0.19665
Series 2	$	0.33105
Series 3	$	0.46005
Series 4	$	0.22035
Series F	$	0.74655

The terms of the preferred stock, which are no longer outstanding as of September 30, 2013, provided that no dividends or other distributions would be made with respect to common stock until all declared dividends on the preferred stock had been paid.  No dividends have been declared or paid by the Company through the date of this report.

Conversion

All shares of preferred stock, which are no longer outstanding as of September 30, 2013, automatically converted into common stock upon the closing of the Company’s IPO on July 2, 2013 (refer to note 2).  Except for the Series B-1 and Series F preferred stock, all preferred stock converted on a one for one basis.  The Series B-1 preferred stock converted into common stock on a 1:1.04719 basis and the Series F preferred stock converted into common stock in accordance with the Series F preferred stock ratchet provision described below under the heading “Series F Preferred Stock Ratchet Provision.”

Liquidation Preferences

The preferred stock, which is no longer outstanding as of September 30, 2013, entitled its holders to a liquidation preferences over common stockholders based on the series of preferred stock held.  In the event of liquidation, dissolution, or winding up of the Company, each holder of preferred stock was entitled to be paid out of available assets on a pro-rata basis based on the liquidation preference of each series plus all declared but unpaid dividends.  After the preferential amounts had been distributed by the Company, the holders of preferred stock would then participate with the common stockholders in the distribution of remaining available assets.

Voting

Each holder of a share of outstanding preferred stock, which are no longer outstanding as of September 30, 2013, was entitled to the number of votes equal to the number of shares of common stock into which the shares of convertible preferred stock so held could be converted.

17

Tremor Video, Inc.

Notes to Consolidated Financial Statements

(in thousands, except share and per share data)

 (unaudited)

10.  Preferred Stock, Common Stock and Stockholders’ Equity (Deficit) (Continued)

Series F Preferred Stock Ratchet Provision

The terms of the Series F preferred stock, which are no longer outstanding as of September 30, 2013, provided that the ratio at which each share of such series automatically converted into shares of common stock would increase, from a 1:1 basis, if a qualified IPO price was below $13.997 per share, which represents the original issue price of $9.3314 (the “conversion price”) adjusted for other anti-dilution provisions pursuant to the terms of the Series F preferred stock.  The Company therefore concluded that such conversion ratio and conversion price are contingently adjustable based on a future event and such effects will not be recognized in earnings until such contingency has been resolved, in this case July 2, 2013.

Based on the Company’s IPO price of $10.00 per share, the conversion ratio automatically increased to a 1:1.3997 basis, with the conversion price automatically adjusting and decreasing to $6.6667 (the “adjusted conversion price”).  As a result, on July 2, 2013 upon the closing of the Company’s IPO, the outstanding shares of Series F preferred stock automatically converted into an aggregate total of 5,549,989 shares of common stock, which included 1,584,863 additional shares of common stock related to the ratchet provision described above.

As the fair value of the common stock to be received upon conversion (the IPO price of $10.00 per share) of the Series F preferred stock was greater than the adjusted conversion price, the conversion of the Series F preferred stock resulted in a beneficial conversion feature, analogous to a preferred stock dividend.  The beneficial conversion feature was calculated as the difference between the number of shares of common stock each holder of such series would receive upon the automatic conversion and the number of shares contingently issuable just prior to the automatic conversion based on the initial conversion price multiplied by the IPO price of $10.00 per share, which represents the fair value of the common stock on the date of conversion.  On July 2, 2013, the Company recorded a one-time $15,849 non-cash preferred stock deemed dividend related to the issuance of additional common shares resulting from the ratchet provision.  Such non-cash preferred stock deemed dividend results in an increase to net loss to arrive at net loss attributable to common stockholders and, consequently, results in an adjustment to the Company’s computation of net loss attributable to common stockholders per share.

Common Stock

As of December 31, 2012, the Company had two classes of $0.0001 par value common stock as follows:

	Authorized	Outstanding
	as of	as of
Series	December 31, 2012	December 31, 2012
Common stock	50,000,000	6,674,905
Series II	2,333,333	1,047,357
Total common stock	52,333,333	7,722,262

The Company’s two classes of common stock were identical in all significant respects.  Each share was entitled to one vote and both classes of shares were subordinate to the preferred stock in the payment of dividends and liquidation preferences.  The Series II common stock automatically converted into common stock upon the closing of the Company’s IPO on July 2, 2013 (refer to note 2).  Following the Company’s IPO, the Company has one class of common stock.

As of September 30, 2013, the authorized capital stock of the Company consists of 250,000,000 shares of common stock, with 49,638,808 shares of common stock outstanding as of such date.

18

Tremor Video, Inc.

Notes to Consolidated Financial Statements

(in thousands, except share and per share data)

 (unaudited)

11.  Changes in Accumulated Other Comprehensive Income

The following table provides the components of accumulated other comprehensive income:

			Unrealized
			Gain On
	Foreign		Short-term
	Currency		Investments
	Translation		Available
	Adjustment		For Sale		Total
Beginning Balance at July 1, 2013	$	195	$	—	$	195
Other comprehensive income before reclassifications	50		—		50
Amounts reclassified from accumulated other comprehensive income	—		—		—
Ending Balance at September 30, 2013	$	245	$	—	$	245

				Unrealized
				Gain On
	Foreign			Short-term
	Currency			Investments
	Translation			Available
	Adjustment			For Sale		Total
Beginning Balance at July 1, 2012	$	392		$	—	$	392
Other comprehensive loss before reclassifications	(25		)	—		(25		)
Amounts reclassified from accumulated other comprehensive income	—			—		—
Ending Balance at September 30, 2012	$	367		$	—	$	367

				Unrealized
				Gain On
	Foreign			Short-term
	Currency			Investments
	Translation			Available
	Adjustment			For Sale		Total
Beginning Balance at January 1, 2013	$	345		$	—	$	345
Other comprehensive loss before reclassifications	(100		)	—		(100		)
Amounts reclassified from accumulated other comprehensive income	—			—		—
Ending Balance at September 30, 2013	$	245		$	—	$	245

				Unrealized
				Gain On
	Foreign			Short-term
	Currency			Investments
	Translation			Available
	Adjustment			For Sale			Total
Beginning Balance at January 1, 2012	$	403		$	(7	)	$	396
Other comprehensive loss before reclassifications	(36		)	—			(36		)
Amounts reclassified from accumulated other comprehensive income	—			7			7
Ending Balance at September 30, 2012	$	367		$	—		$	367

19

Tremor Video, Inc.

Notes to Consolidated Financial Statements

(in thousands, except share and per share data)

(unaudited)

12.  Stock-Based Compensation

The Company included stock-based compensation expense related to all of the Company’s stock- based awards in various operating expense categories for the three and nine months ended September 30, 2013 and 2012 as follows:

	Three Months Ended				Nine Months Ended
	September 30,				September 30,
	2013		2012		2013		2012
	(unaudited)
Technology and development	$	142	$	106	$	391	$	312
Sales and marketing	317		247		883		776
General and administrative	459		375		1,145		1,131
Total stock-based compensation expense	$	918	$	728	$	2,419	$	2,219

Stock-Based Incentive Plans

On June 26, 2013, the Company adopted the 2013 Equity Incentive Plan (“2013 Plan”).  The Company has stock option awards outstanding under four stock-based incentive plans as of December 31, 2012 and under five stock-based incentive plans as of September 30, 2013, including, in each case, two plans that were assumed as part of the acquisition of ScanScout.  The Company has restricted stock unit awards outstanding under its 2013 Plan.

Plan Provisions Under the 2013 Equity Incentive Plan

Upon the effectiveness of the Company’s IPO, the Board of Directors determined that the 2013 Plan would be the only plan under which stock-based awards will be issued by the Company on a going-forward basis.  The 2013 Plan provides for the awards of incentive stock options, non-qualified stock options, restricted stock, restricted stock units and other stock-based awards; however, only incentive and non-qualified stock option awards and restricted stock unit awards have been issued through September 30, 2013 under the 2013 Plan.  The 2013 Plan states that awards may be granted to such non-employee directors, officers, employees and consultants as the Board of Directors shall in its discretion select.  Only employees of the Company are eligible to receive grants of incentive stock option awards.  Stock option awards are generally granted at the fair market value of the Company’s common stock on the date of grant.  Stock option grants generally vest over periods up to four years, with the first 25% of the grant vesting after one year, and monthly vesting thereafter.  Stock option grants generally have a term not to exceed a total of 10 years.  Restricted stock unit awards are generally granted at the fair market value of the Company’s common stock on the date of grant.  Restricted stock unit awards granted to our non-employee directors generally vest after a period of one year, with 100% vesting on the vesting date.  As of September 30, 2013, there were 972,139 shares of common stock that may be issued pursuant to stock-based awards available for issuance under the 2013 Plan.

20

Tremor Video, Inc.

Notes to Consolidated Financial Statements

(in thousands, except share and per share data)

(unaudited)

12.  Stock-Based Compensation (Continued)

Stock Option Awards Outstanding

The following table presents a summary of the Company’s stock option award activity under all plans and related information, without regard for estimated forfeitures, for the nine months ended September 30, 2013:

			Weighted				Weighted				Weighted
			Average				Average				Average
			Exercise				Exercise				Exercise
			Price				Price				Price
	Exercisable		Per Share		Non-vested		Per Share		Outstanding		Per Share
Stock option awards outstanding as of December 31, 2012	3,895,442		$	2.36	2,984,477		$	4.55	6,879,919		$	3.30
Stock option awards granted	—		$	—	860,380		$	7.52	860,380		$	7.52
Stock option awards forfeited	(69,162	)	$	4.06	(320,191	)	$	4.96	(389,353	)	$	4.80
Stock option awards exercised	(180,163	)	$	2.73	—		$	—	(180,163	)	$	2.73
Stock option awards vested	918,653		$	3.98	(918,653	)	$	3.98	—		$	—
Stock option awards outstanding as of September 30, 2013	4,564,770		$	2.64	2,606,013		$	5.67	7,170,783		$	3.74

The weighted average grant date fair value of stock option awards granted during the nine months ended September 30, 2013 was $3.76 per share.  As previously discussed, stock option awards are generally granted at the fair market value of the Company’s common stock on the date of grant, generally vest over periods up to four years, have a one year cliff with monthly vesting thereafter, and have terms not to exceed 10 years.  The total intrinsic value of stock option awards exercised during the nine months ended September 30, 2013 was $993.  Cash proceeds received from stock option awards exercised for the nine months ended September 30, 2013 was $492.

The total fair value of stock option awards that vested during the nine months ended September 30, 2013 was $1,930.  There was $5,896 of total unrecognized compensation cost related to non-vested stock option awards granted under the Company’s equity incentive plans as of September 30, 2013.  This cost is expected to be recognized over a weighted-average period of 2.68 years.

Restricted Stock Unit (RSU) Awards Outstanding

The following table presents a summary of the Company’s restricted stock unit award activity under all plans and related information, without regard for estimated forfeitures, for the nine months ended September 30, 2013:

			Weighted Average
	Restricted		Grant Date
	Stock Unit		Fair Value
	Awards		Per Share
Restricted stock unit awards outstanding as of December 31, 2012	—		$	—
Restricted stock unit awards granted	80,119		$	9.67
Restricted stock unit awards forfeited	(10,000	)	$	10.00
Restricted stock unit awards restriction lapses	—		$	—
Restricted stock unit awards outstanding as of September 30, 2013	70,119		$	9.63

21

Tremor Video, Inc.

Notes to Consolidated Financial Statements

(in thousands, except share and per share data)

(unaudited)

12.  Stock-Based Compensation (Continued)

	Restricted
	Stock Unit
	Awards
Aggregate grant date fair value of restricted stock unit awards outstanding as of September 30, 2013	$	675
Number of restricted stock unit awards vested during the nine months ended September 30, 2013	—
Number of restricted stock unit awards non-vested as of September 30, 2013	70,119

There was $566 of total unrecognized compensation cost related to non-vested restricted stock unit awards.  This cost is expected to be recognized over a weighted-average period of one year.

13.  Net Loss Attributable to Common Stockholders Per Share of Common Stock

Basic net loss attributable to common stockholders per share excludes dilution and is computed by dividing net loss attributable to common stockholders by the weighted average number of shares of common stock outstanding for the period.

Diluted net loss attributable to common stockholders per share is computed by dividing net loss attributable to common stockholders by the weighted average number of shares of common stock outstanding for the period, adjusted to reflect potentially dilutive securities using the treasury stock method for warrants to purchase preferred stock, warrants to purchase common stock, preferred stock, stock option awards and restricted stock unit awards.  Due to the Company’s net loss, (i) warrants to purchase preferred stock, (ii) warrants to purchase common stock, (iii) preferred stock, (iv) stock option awards, and (v) restricted stock unit awards were not included in the computation of diluted net loss attributable to common stockholders per share, as the effects would be anti-dilutive.  Accordingly, basic and diluted net loss attributable to common stockholders per share is equal for the following periods presented:

	Three Months Ended						Nine Months Ended
	September 30,						September 30,
	2013			2012			2013			2012
	(unaudited)
Numerator:
Net loss	$	(2,243	)	$	(1,675	)	$	(7,675	)	$	(15,582	)
Series F preferred stock deemed dividend	(15,849		)	—			(15,849		)	—
Net loss attributable to common stockholders	$	(18,092	)	$	(1,675	)	$	(23,524	)	$	(15,582	)
Denominator:
Weighted average number of shares of common stock outstanding for basic and diluted net loss attributable to common stockholders per share	49,115,766			7,541,832			21,686,759			7,440,430
Basic and diluted net loss attributable to common stockholders per share	$	(0.37	)	$	(0.22	)	$	(1.08	)	$	(2.09	)

22

Tremor Video, Inc.

Notes to Consolidated Financial Statements

(in thousands, except share and per share data)

(unaudited)

13.  Net Loss Attributable to Common Stockholders Per Share of Common Stock (Continued)

The following securities were outstanding during the periods presented below and have been excluded from the calculation of diluted net loss attributable to common stockholders per share because the effect is anti-dilutive:

	Three Months Ended		Nine Months Ended
	September 30,		September 30,
	2013	2012	2013	2012
	(unaudited)
Warrants to purchase preferred stock	—	140,933	—	140,933
Warrants to purchase common stock	39,824	—	39,824	—
Preferred stock	—	32,563,192	—	32,563,192
Stock option awards	7,170,783	6,800,481	7,170,783	6,800,481
Restricted stock unit awards	70,119	—	70,119	—
Total anti-dilutive securities	7,280,726	39,504,606	7,280,726	39,504,606

14.  Supplemental Disclosure of Cash Flow Information

	Nine Months Ended
	September 30,
	2013		2012
	(unaudited)
Supplemental disclosure of cash flow activities
Cash paid for income taxes	$	147	$	108
Cash paid for interest expense	$	127	$	169
Supplemental disclosure of non-cash investing activities
Common stock issued in connection with the acquisition of Transpera, Inc.	$	—	$	863
Supplemental disclosure of non-cash financing activities
Common stock issued in connection with the conversion of preferred stock	$	162,657	$	—
Common stock issued in connection with the Series F preferred stock deemed dividend	$	15,849	$	—
Reclassification of liability warrants to equity warrants	$	790	$	—

15.  Segment and Geographic Information

Operating segments are defined as components of an enterprise about which separate financial information is available that is evaluated regularly by the chief operating decision maker, in deciding how to allocate resources and assess performance.  The Company’s chief operating decision maker is its Chief Executive Officer (“CEO”).  The CEO reviews financial information presented on a consolidated basis for purposes of allocating resources and evaluating financial performance.  As such, the Company has concluded that its operations constitute one operating and reportable segment.

23

Tremor Video, Inc.

Notes to Consolidated Financial Statements

(in thousands, except share and per share data)

(unaudited)

15.  Segment and Geographic Information (Continued)

Substantially all assets were held in the United States as of September 30, 2013 and December 31, 2012.  The following table summarizes revenue generated through sales personnel employed by the Company’s U.S. and non-U.S. subsidiaries for the three and nine months ended September 30, 2013 and 2012:

	Three Months Ended				Nine Months Ended
	September 30,				September 30,
	2013		2012		2013		2012
	(unaudited)
Revenue
Domestic	$	34,517	$	29,224	$	93,221	$	69,480
International	750		950		2,276		3,172
Total	$	35,267	$	30,174	$	95,497	$	72,652

24

Item 2.  Management’s Discussion and Analysis of Financial Condition and Results of Operations

The following discussion and analysis of our financial condition, results of operations and cash flows should be read in conjunction with (1) the unaudited interim consolidated financial statements and the related notes thereto included elsewhere in this Quarterly Report on Form 10-Q, and (2) the audited consolidated financial statements and notes thereto and management’s discussion and analysis of financial condition and results of operations for the fiscal year ended December 31, 2012 included in our prospectus dated June 26, 2013, filed with the SEC on June 27, 2013 pursuant to Rule 424(b)(4) under the Securities Act (File No. 333-188813).  This Quarterly Report on Form 10-Q contains “forward-looking statements” within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934, as amended, or the Exchange Act.  These statements are often identified by the use of words such as “anticipate,” “believe,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “plan,” “project,” “will,” “would” or the negative or plural of these words or similar expressions or variations.  Such forward-looking statements are subject to a number of risks, uncertainties, assumptions and other factors that could cause actual results and the timing of certain events to differ materially from future results expressed or implied by the forward-looking statements.  Factors that could cause or contribute to such differences include, but are not limited to, those identified herein, and those discussed in the section titled “Risk Factors”, set forth in Part II, Item 1A of this Quarterly Report on Form 10-Q and in our other SEC filings.  You should not rely upon forward-looking statements as predictions of future events.  Furthermore, such forward-looking statements speak only as of the date of this report.  Except as required by law, we undertake no obligation to update any forward-looking statements to reflect events or circumstances after the date of such statements.  We will disclose material non-public information through one or more of the following channels: our investor relations website (http://investor.tremorvideo.com), the social media channels identified on our investor relations website, press releases, SEC filings, public conference calls and webcasts.

Overview

Tremor Video, Inc., or Tremor, we or us, is a leading provider of technology-driven video advertising solutions enabling brand advertisers to engage consumers across multiple internet-connected devices including computers, smartphones, tablets and connected TVs.  Our clients include some of the largest brand advertisers in the world including all of the top 10 automakers and 9 of the top 10 consumer packaged goods companies.  Our relationships with leading brand advertisers and their agencies have helped us create a robust online video ecosystem that includes close to 500 premium websites and mobile applications, nearly 200 of which partner with us on an exclusive basis.  Our proprietary technology, VideoHub, analyzes in-stream video content, detects viewer and system attributes, and leverages our large repository of stored data to optimize video ad campaigns for brand-centric metrics.  VideoHub also provides advertisers and agencies with advanced analytics and measurement tools enabling them to understand why, when and where viewers engage with their video ads.

Our VideoHub technology is the backbone of the Tremor Video Network through which we offer advertisers access to engaged consumers at scale in brand safe environments across multiple devices.  We derive substantially all of our revenue by delivering in-stream video advertising on behalf of a diversified base of brand advertisers in the United States through the Tremor Video Network.  For the three months ended September 30, 2013 and 2012, our in-stream video advertising revenue increased to $34.4 million from $28.9 million, or 19.0%, and for the nine months ended September 30, 2013 and 2012, our in-stream video advertising revenue increased to $92.8 million from $68.3 million, or 35.9%.

To further align the Tremor Video Network with the needs of brand advertisers, we offer a number of performance-based pricing models for in-stream video advertisements.  These models include cost per engagement, or CPE, pricing where we are compensated only when viewers actively engage with advertisers’ campaigns, such as by interacting with the elements of the video ad through clicks or screen touches or by rolling over certain elements of the video ad for at least three seconds, and cost per video completion, or CPVC, pricing where we are compensated only when a viewer completes the video ad.  We believe our performance-based pricing models have higher gross margins than traditional cost per thousand impressions, or CPM, pricing models, which are based solely on the number of ad impressions delivered, because we are often able to serve our advertisers’ performance goals with a lower number of purchased impressions.  As viewers increase time spent viewing video on internet-connected devices such as smartphones and tablets, we expect brand advertisers to devote increasing amounts of advertising spend to these channels.  Smartphones and tablets are inherently interactive and we believe that our in-stream advertising capabilities and higher margin CPE pricing model is well suited to address the growing market for mobile video ads.  As a percentage of total revenue, revenue attributable to performance-based pricing, such as CPE and CPVC, for the three months ended September 30, 2013 and 2012 was 26.1% and 27.3%, respectively, and revenue attributable to performance-based pricing for the nine months ended September 30, 2013 and 2012 was 31.5% and 21.7%, respectively.  We are focused on increasing the sales of video ad campaigns with performance-based pricing to drive revenue growth and increased margins.

25

In October 2013, we introduced additional performance-based pricing models where we are compensated only when a campaign results in a positive shift in the consumer’s favorability or intent towards a brand (which we refer to as cost per brand-shift, or CPS) or when a consumer’s intent is shifted away from a competing brand (which we refer to as cost per conquest, or CPQ).  Building on our CPVC offering, we also announced a new pricing model where we are only compensated when a video ad is both completed and viewable by the viewer for the duration of the ad (which we refer to as CPV&C).  We will continue to offer our CPE-priced and CPVC-priced offerings in addition to these newly announced performance-based pricing models.

In addition to our performance-based pricing models, we also offer advertisers the ability to purchase campaigns on a CPM-basis with a guaranteed demographic reach, or demo guarantees, where an advertiser pays based on the number of impressions that are delivered to a target demographic.  For the three months ended September 30, 2013, campaigns sold with demo guarantees had lower gross margins than CPM-priced campaigns that were sold without demo guarantees.

In 2012, we also began licensing VideoHub technology to advertisers and agencies through an intuitive, customizable user interface, which we call VideoHub for Advertisers, or VHA.  VHA affords advertisers transparency and analytical tools to measure the effectiveness of video ad campaigns across all of their video ad buys, whether or not those campaigns are run through the Tremor Video Network.  During the three and nine months ended September 30, 2013, we generated $0.9 million and $2.4 million, respectively, of licensing revenue from VHA and our publisher solutions, and we expect licensing revenue to increase in future periods.  We believe that our margins on our licensing revenue will be higher than those for the Tremor Video Network. We are also continuing to invest in the development of programmatic buying solutions for brand advertisers. We recently introduced a buying platform, which we are currently testing with select partners, through which brand advertisers can programmatically buy video ad inventory on brand-centric metrics.

For the three months ended September 30, 2013, as compared to the same period of 2012, our revenue increased to $35.3 million from $30.2 million, or 16.9%, our gross margin decreased to 40.3% from 44.6% due in part to a decrease in the percentage of revenue derived from CPE and CPVC sales and an increase in the percentage of revenue derived from CPM-priced campaigns sold with demo guarantees, our net loss increased to $2.2 million from $1.7 million and our Adjusted EBITDA (refer to “Key Metrics-Adjusted EBITDA”) decreased to a gain of $0.1 million from a gain of $0.7 million due in part to an increase in personnel-related costs and technology and development costs associated with expansion of our operations to facilitate our continued growth as well as costs of operating as a public company. For the nine months ended September 30, 2013 as compared to the same period of 2012, our revenue increased to $95.5 million from $72.7 million, or 31.4%, our gross margin improved to 43.6% from 40.2% due in part to the contribution of revenue derived from CPE and CPVC sales, our net loss decreased to $7.7 million from $15.6 million and our Adjusted EBITDA improved to a loss of $0.6 million from a loss of $8.5 million due to improvements in operating leverage in our business.

On July 2, 2013, we issued and sold 7,500,000 shares of common stock in our initial public offering, or IPO.  The net offering proceeds to us, after deducting underwriting discounts and commissions totaling approximately $5.3 million and offering expenses totaling approximately $3.1 million, were approximately $66.6 million.

Key Metrics

We monitor the key metrics set forth in the table below to help us evaluate growth trends, establish budgets, measure the effectiveness of our sales and marketing efforts and assess our operational efficiencies.

	Three Months EndedSeptember 30,						Nine Months Ended September 30,
	2013			2012			2013			2012
	(dollars in thousands)
Revenue	$	35,267		$	30,174		$	95,497		$	72,652
Gross margin	40.3		%	44.6		%	43.6		%	40.2		%
Net loss	$	(2,243	)	$	(1,675	)	$	(7,675	)	$	(15,582	)
In-stream advertising revenue(1)	$	34,357		$	28,895		$	92,770		$	68,289
Adjusted EBITDA	$	137		$	653		$	(633	)	$	(8,514	)

(1)In-stream advertising revenue is revenue we generate solely from the sale of in-stream video ads.

26

Revenue and Gross Margin

In the past, we generated a significant portion of revenue from the delivery of video display and banner ads, or in-banner video ads.  Beginning in 2011, we decided to focus our business on in-stream video advertising and to move away from in-banner video advertising.  We believe in-stream video ads are better suited for brand advertisers because they can be served to viewers immediately prior to or during the publisher’s content commanding attention when viewers are most engaged as opposed to in-banner video ads, which are served on the periphery of publisher content where viewers may not direct their attention.  As a result, revenue from the delivery of in-stream video ads has increased year over year as a percentage of our total revenue, and revenue from the delivery of in-banner video ads has decreased.  For the three months ended September 30, 2013 and 2012, our in-banner video advertising revenue was less than $0.1 million and $0.8 million, respectively, and for the nine months ended September 30, 2013 and 2012, our in-banner video advertising revenue was $0.3 million and $3.2 million, respectively.  On July 30, 2013, we announced that we would no longer sell in-banner video advertising and will focus solely on in-stream video advertising.  Accordingly, we do not expect to generate meaningful revenue from in-banner video ads in future periods. For the three months ended September 30, 2013, we believe that our revenue was negatively impacted by an increase in the prevalence of programmatic video ad buying. If there is a delay in, or failure to adopt, our programmatic buying solutions our revenue may be negatively impacted.

Historically, gross margin has been positively affected by campaigns priced on a performance basis.  As a percentage of total revenue, revenue attributable to performance-based pricing, such as CPE and CPVC, for the three months ended September 30, 2013 and 2012 was 26.1% and 27.3%, respectively, and for the nine months ended September 30, 2013 and 2012 was 31.5% and 21.7%, respectively.   For the three months ended September 30, 2013, CPM-priced campaigns sold with demo guarantees have lower gross margins than CPM-priced campaigns that were sold without demo guarantees, and our gross margin was negatively affected by an increase in the relative mix of CPM-priced campaigns sold with demo guarantees during such period compared to the prior year period. If the relative mix of CPM-priced campaigns sold with demo guarantees increases, our gross margin may be negatively affected.

In 2012, we also began to license VideoHub technology to advertisers and agencies through VHA.  In the near-term, we are investing in the further development of our programmatic buying solution, the enhancement of our VHA solution, and the expansion of our sales and support for these solutions.  Over time we expect the licensing portion of our business to become a more significant contributor to our operating results, which we believe would have a positive impact on our gross margin.

Adjusted EBITDA

Adjusted EBITDA represents our net loss before net interest and other (expense) income, taxes, and depreciation and amortization, and adjusted to eliminate the impact of stock-based compensation expense, which is a non-cash item.  Adjusted EBITDA is a key measure used by management to evaluate operating performance, generate future operating plans and make strategic decisions regarding the allocation of capital.  In particular, the exclusion of certain expenses in calculating Adjusted EBITDA facilitates operating performance comparisons on a period-to-period basis and, in the case of exclusion of the impact of stock-based compensation, excludes an item that we do not consider to be indicative of our core operating performance.

Adjusted EBITDA is a non-GAAP financial measure.  Our use of Adjusted EBITDA has limitations as an analytical tool, and you should not consider it in isolation or as a substitute for analysis of our financial results as reported under GAAP.  Some of these limitations are: (a) although depreciation and amortization expense are non-cash charges, the assets being depreciated and amortized may have to be replaced in the future, and Adjusted EBITDA does not reflect cash and capital expenditure requirements for such replacements or for new capital expenditure requirements; (b) Adjusted EBITDA does not reflect changes in, or cash requirements for, our working capital needs; (c) Adjusted EBITDA does not reflect the potentially dilutive impact of equity-based compensation; (d) Adjusted EBITDA does not reflect tax payments that may represent a reduction in cash available to us; and (e) other companies, including companies in our industry, may calculate Adjusted EBITDA or similarly titled measures differently, which reduces its usefulness as a comparative measure.  Because of these and other limitations, you should consider Adjusted EBITDA alongside our other GAAP-based financial performance measures, net loss and our other GAAP financial results.  The following table presents a reconciliation of Adjusted EBITDA to net loss, the most directly comparable GAAP measure, for each of the periods indicated:

27

	Three Months EndedSeptember 30,						Nine Months Ended September 30,
	2013			2012			2013			2012
	(dollars in thousands)
Net loss	$	(2,243	)	$	(1,675	)	$	(7,675	)	$	(15,582	)
Adjustments:
Depreciation and amortization expense	1,581			1,510			4,576			4,468
Stock-based compensation expense	918			728			2,419			2,219
Interest and other expense (income), net	(139		)	20			(196		)	171
Income tax expense	20			70			243			210
Total net adjustments	2,380			2,328			7,042			7,068
Adjusted EBITDA	$	137		$	653		$	(633	)	$	(8,514	)

Components of Operating Results

We operate in one segment, online video advertising services.  The key elements of our operating results include:

Revenue

We generate revenue primarily by delivering in-stream video advertisements for brand advertisers and agencies through the Tremor Video Network.  In 2012, we also began selling licenses to advertisers to use VHA.

We generally price delivery of our video ads on a CPM, CPE or CPVC basis.  We recognize revenue for video ad delivery through the Tremor Video Network upon the delivery of impressions served for CPM-priced ad campaigns without demo guarantees, upon delivery of each impression served to a target demographic as validated by a third-party for CPM-priced ad campaigns with demo guarantees, engagement by the consumer with a video ad for CPE-priced ad campaigns and the completion of a video ad for CPVC-priced ad campaigns.  The prices we charge our clients also vary depending upon the ad format chosen and the device type through which the campaign runs, but are generally consistent across computers, smartphones and tablets.  We offer our Tremor Video Network solution to advertisers by entering into insertion orders with ad agencies on behalf of advertisers.  These insertion orders are generally cancellable upon short notice and without penalty consistent with standard terms and conditions for the purchase of internet advertising for media buys one year or less published by the Interactive Advertising Bureau.

We recently began generating revenue from licenses of VHA to advertisers and agencies.  We provide basic VHA access to advertisers and agencies with respect to their video ad campaigns running through the Tremor Video Network and charge a license fee for advanced analytics.  We also license VHA for a fee to advertisers and agencies for video advertising campaigns running outside the Tremor Video Network.  The license fee varies depending upon the level of access to our video advertising analytics and the volume of impressions being analyzed through VHA.  We recognize revenue with respect to this solution on a CPM basis based upon the number of impressions being analyzed in a given month. In limited cases, we charge a minimum monthly fee.  Typically, our license terms are for one year periods.  During the three and nine months ended September 30, 2013 and during 2012, we also generated licensing revenue from our publisher focused solutions, including certain assets acquired from Tube Mogul, Inc., or TubeMogul, in January 2012.

Cost of Revenue

Our cost of revenue primarily represents the video advertising inventory costs under our publisher contracts, research costs, third party hosting fees, and third party serving fees incurred to deliver the video ads run through the Tremor Video Network.  Cost of revenue also includes costs from our licenses from third party data providers utilized in our VHA solution.  Substantially all of our cost of revenue is attributable to video advertising inventory costs under our publisher contracts.  We recognize cost of revenue on a publisher-by-publisher basis at the same time as we recognize the associated advertising revenue.  Substantially all of our exclusive publisher contracts contain minimum percentage fill rates on qualified video ad requests, which effectively means that we must purchase this inventory from our exclusive publishers even if we lack a video advertising campaign to deliver.  We recognize the difference between our contractually required fill rate and the number of video ads actually delivered by us on the publisher’s website, if any, as a cost of revenue as of the end of each applicable monthly period.  Historically, the impact of the difference between the contractually required fill rate and the number of ads delivered has not been material.  Costs owed to publishers but not yet paid are recorded in our consolidated balance sheets as accounts payable and accrued expenses.

28

Operating Expenses

Operating expenses consist of technology and development, sales and marketing, general and administrative and depreciation and amortization expenses.  Salaries, incentive compensation, stock-based compensation and other personnel-related costs are the most significant components of each of these expense categories other than depreciation and amortization expenses.  We grew to 287 employees at September 30, 2013 from 263 employees at June 30, 2013, and we expect to continue to hire new employees in order to support our anticipated revenue growth.  We include stock-based compensation expense in connection with the grant of stock options or restricted stock unit awards in the applicable operating expense category based on the respective equity award recipient’s function.

Technology and Development Expense. Technology and development expense primarily consists of salaries, incentive compensation, stock-based compensation and other personnel-related costs for development, network operations and engineering personnel.  Additional expenses in this category include costs related to the development, quality assurance and testing of new technology and maintenance and enhancement of existing technology and infrastructure as well as consulting, travel and other related overhead.  We engage third-party consulting firms for various technology and development efforts, such as documentation, quality assurance and support.  Due to the rapid development and changes in our business, we have expensed technology and development expenses in the same year that the costs are incurred.  The number of employees in technology and development functions grew to 79 employees at September 30, 2013 from 72 employees at June 30, 2013.  We intend to continue to invest in our technology and development efforts by hiring additional personnel and by using outside consulting firms for various initiatives.  We believe continuing to invest in technology and development efforts is essential to maintaining our competitive position.

Sales and Marketing Expense.  Sales and marketing expense primarily consists of salaries, incentive compensation, stock-based compensation and other personnel-related costs for our marketing and creative employees and our advertiser focused, publisher focused and licensing solution focused sales and sales support employees.  Additional expenses in this category include marketing programs, consulting, travel and other related overhead.  The number of employees in sales and marketing functions grew to 173 employees at September 30, 2013 from 162 employees at June 30, 2013.  We expect our sales and marketing expense to increase in the foreseeable future as we continue to grow the Tremor Video Network, further increase the number of our licensing solution focused sales and marketing professionals and expand our marketing activities.

General and Administrative Expense. General and administrative expense primarily consists of salaries, incentive compensation, stock-based compensation and other personnel-related costs for business operations, administration, finance and accounting, legal, information systems and human resources employees.  Included in general and administrative expenses are consulting and professional fees, including legal, accounting and investor relations fees, insurance, costs associated with compliance with the Sarbanes-Oxley Act and other public company corporate expenses, travel and other related overhead.  The number of employees in general and administrative functions grew to 35 employees at September 30, 2013 from 29 employees at June 30, 2013.  We expect our general and administrative expenses to increase in absolute dollars as a result of becoming and operating as a public company and the continuing growth of our business.

Depreciation and Amortization Expense. Depreciation and amortization expense primarily consists of our depreciation expense related to investments in property, equipment and software as well as the amortization of intangible assets originating from our acquisitions of ScanScout, Inc., or ScanScout, in December 2010 and Transpera, Inc. in February 2011 and certain intangible assets from TubeMogul in January 2012.  These acquired intangible assets include technology, customer relationships, trademarks and trade names and non-competition agreements.

Interest and Other Income (Expense), Net

Interest and other income (expense), net consist primarily of interest income, interest expense, foreign exchange transaction gains and losses, and mark-to-market income (expense).  Interest income is derived from interest received on our cash and cash equivalents.  Interest expense consists primarily of the interest incurred on outstanding borrowings under our credit facility.  As of September 30, 2013, we did not have any outstanding borrowings under our credit facility.  Mark-to-market income (expense) consists primarily of income (expense) related to our preferred stock warrant liability.  As of September 30, 2013, we no longer have any preferred stock warrant liability outstanding.

29

Results Of Operations

Three and Nine Months Ended September 30, 2013 and 2012

The following table is a summary of our consolidated statement of operations data for each of the periods indicated.  The period-to-period comparisons of the results are not necessarily indicative of our results for future periods.

	Three Months Ended September 30,										Nine Months Ended September 30,
	2013					2012					2013					2012
	Amount			Percentage of Revenue		Amount			Percentage of Revenue		Amount			Percentage of Revenue		Amount			Percentage of Revenue
	(dollars in thousands)
Consolidated Statement of Operations Data:
Revenue	$	35,267		100.0	%	$	30,174		100.0	%	$	95,497		100.0	%	$	72,652		100.0	%
Cost of revenue	21,057			59.7		16,704			55.4		53,869			56.4		43,453			59.8
Gross profit	14,210			40.3		13,470			44.6		41,628			43.6		29,199			40.2
Operating expenses:
Technology and development	2,833			8.0		2,215			7.3		8,348			8.7		5,862			8.1
Sales and marketing	9,477			26.9		8,869			29.4		28,263			29.6		26,079			35.9
General and administrative	2,681			7.6		2,461			8.2		8,069			8.5		7,991			11.0
Depreciation and amortization	1,581			4.5		1,510			5.0		4,576			4.8		4,468			6.1
Total operating expenses	16,572			47.0		15,055			49.9		49,256			51.6		44,400			61.1
Loss from operations	(2,362		)	(6.7	)	(1,585		)	(5.3	)	(7,628		)	(8.0	)	(15,201		)	(20.9	)
Interest and other income (expense), net	139			0.4		(20		)	(0.1	)	196			0.2		(171		)	(0.2	)
Loss before income taxes	(2,223		)	(6.3	)	(1,605		)	(5.4	)	(7,432		)	(7.8	)	(15,372		)	(21.1	)
Income tax expense	(20		)	(0.1	)	(70		)	(0.2	)	(243		)	(0.2	)	(210		)	(0.3	)
Net loss	$	(2,243	)	(6.4	)%	$	(1,675	)	(5.6	)%	$	(7,675	)	(8.0	)%	$	(15,582	)	(21.4	)%

	Three Months Ended September 30,								Nine Months Ended September 30,
	2013				2012				2013					2012
	Amount		Percentage of Revenue		Amount		Percentage of Revenue		Amount			Percentage of Revenue		Amount			Percentage of Revenue
	(dollars in thousands)
Other Financial Data:
In-stream advertising revenue	$	34,357	97.4	%	$	28,895	95.8	%	$	92,770		97.1	%	$	68,289		94.0	%
Adjusted EBITDA	137		N/A		653		N/A		(633		)	N/A		(8,514		)	N/A

	Three Months Ended September 30,				Change Increase/(Decrease)				Nine Months Ended September 30,				Change Increase/(Decrease)
	2013		2012		Amount		Percentage		2013		2012		Amount		Percentage
	(dollars in thousands)								(dollars in thousands)
Revenue	$	35,267	$	30,174	$	5,093	16.9	%	$	95,497	$	72,652	$	22,845	31.4	%

Revenue

The increase in revenue during the three months ended September 30, 2013 compared to the three months ended September 30, 2012 was primarily attributable to a $5.5 million increase in our in-stream video advertising revenue, representing 18.9% growth period-over-period and a $0.5 million increase in revenue from our licensing solutions. The increase in revenue was partially offset by a $0.8 million reduction in in-banner video advertising revenue to less than $0.1 million due to our decision in 2011 to focus on the sale of in-stream video advertising and de-emphasize in-banner advertising.

The increase in revenue during the nine months ended September 30, 2013 compared to the nine months ended September 30, 2012 was primarily attributable to a $24.5 million increase in our in-stream video advertising revenue, representing 35.9% growth period-over-period and a $1.3 million increase in revenue from our licensing solutions.  The increase in revenue was partially offset by a $2.9 million reduction in in-banner video advertising revenue to $0.3 million due to our decision in 2011 to focus on the sale of in-stream video advertising and de-emphasize in-banner advertising.

30

	Three Months Ended September 30,						Change Increase/(Decrease)				Nine Months Ended September 30,						Change Increase/(Decrease)
	2013			2012			Amount		Percentage		2013			2012			Amount		Percentage
	(dollars in thousands)										(dollars in thousands)
Cost of revenue	$	21,057		$	16,704		$	4,353	26.1	%	$	53,869		$	43,453		$	10,416	24.0	%
Gross profit	14,210			13,470			740		5.5		41,628			29,199			12,429		42.6
Gross margin	40.3		%	44.6		%					43.6		%	40.2		%

Cost of Revenue, Gross Profit and Gross Margin

The increase in cost of revenue during the three months ended September 30, 2013 compared to the three months ended September 30, 2012 was driven primarily by $4.7 million of increased video advertising inventory costs, resulting from our revenue increase, which was partially offset by a $0.1 million decrease in data, ad serving, hosting and research costs.  The increase in our gross profit during the three months ended September 30, 2013 compared to the three months ended September 30, 2012 was driven by a 16.9% increase in revenue partially offset by a 26.1% increase in our cost of revenue.

The increase in cost of revenue during the nine months ended September 30, 2013 compared to the nine months ended September 30, 2012 was driven primarily by $10.7 million of increased video advertising inventory costs, resulting from our revenue increase, and a $1.0 million increase in data, ad serving, hosting and research costs. The increase in our gross profit during the nine months ended September 30, 2013 compared to the nine months ended September 30, 2012 was driven by a 31.4% increase in revenue partially offset by a 24.0% increase in our cost of revenue.

The 4.3 percentage point decline in our gross margin during the three months ended September 30, 2013 compared to the three months ended September 30, 2012 was primarily attributable to a decrease in the relative mix of our performance-priced ad campaigns and an increase in the relative mix of CPM-priced campaigns sold with demo guarantees.  The 3.4 percentage point improvement in our gross margin during the nine months ended September 30, 2013 compared to the nine months ended September 30, 2012 was primarily attributable to an increase in the relative mix of our performance-priced ad campaigns to our CPM-priced ad campaigns as well as greater operational efficiency.  Historically, our performance-priced ad campaigns have had higher gross margins than our traditional CPM priced campaigns.  For the three months ended September 30, 2013, CPM-priced campaigns sold with demo guarantees have lower gross margins than CPM-priced campaigns that were sold without demo guarantees.

	Three Months Ended September 30,						Change Increase/(Decrease)				Nine Months Ended September 30,						Change Increase/(Decrease)
	2013			2012			Amount		Percentage		2013			2012			Amount		Percentage
	(dollars in thousands)										(dollars in thousands)
Technology and development	$	2,833		$	2,215		$	618	27.9	%	$	8,348		$	5,862		$	2,486	42.4	%
% of Total Revenue	8.0		%	7.3		%					8.7		%	8.1		%

Technology and Development

The increase in technology and development expense during the three months ended September 30, 2013 compared to the three months ended September 30, 2012 was primarily attributable to a $0.5 million increase in salaries, incentive compensation, stock-based compensation costs and other personnel-related costs associated with the increase in headcount and a $0.2 million increase in recruiting fees and overhead costs.  This was partially offset by a $0.1 million decrease in consulting fees.

The increase in technology and development expense during the nine months ended September 30, 2013 compared to the nine months ended September 30, 2012 was primarily attributable to a $1.8 million increase in salaries, incentive compensation, stock-based compensation costs and other personnel-related costs associated with the increase in headcount and a $0.7 million increase in recruiting fees, professional development, travel and entertainment and overhead costs.

	Three Months Ended September 30,						Change Increase/(Decrease)				Nine Months Ended September 30,						Change Increase/(Decrease)
	2013			2012			Amount		Percentage		2013			2012			Amount		Percentage
	(dollars in thousands)										(dollars in thousands)
Sales and marketing	$	9,477		$	8,869		$	608	6.9	%	$	28,263		$	26,079		$	2,184	8.4	%
% of Total Revenue	26.9		%	29.4		%					29.6		%	35.9		%

31

Sales and Marketing

The increase in sales and marketing expense during the three months ended September 30, 2013 compared to the three months ended September 30, 2012 was primarily attributable to a $0.4 million increase in salaries, incentive compensation, stock-based compensation and other personnel-related costs and a $0.6 million increase in travel and entertainment, professional fees and overhead costs as we increased the number of sales and marketing personnel to support our expanding advertiser base.  These increases were partially offset by a $0.4 million decrease in marketing costs, recruiting fees and consulting costs.

The increase in sales and marketing expense during the nine months ended September 30, 2013 compared to the nine months ended September 30, 2012 was primarily attributable to a $1.6 million increase in salaries, incentive compensation, stock-based compensation and other personnel-related costs and a $1.7 million increase in travel and entertainment and overhead costs as we increased the number of sales and marketing personnel to support our expanding advertiser base.  These increases were partially offset by a $1.1 million decrease in marketing costs.

	Three Months Ended September 30,						Change Increase/(Decrease)				Nine Months Ended September 30,						Change Increase/(Decrease)
	2013			2012			Amount		Percentage		2013			2012			Amount		Percentage
	(dollars in thousands)										(dollars in thousands)
General and administrative	$	2,681		$	2,461		$	220	8.9	%	$	8,069		$	7,991		$	78	1.0	%
% of Total Revenue	7.6		%	8.2		%					8.5		%	11.0		%

General and Administrative

The increase in general and administrative expense during the three months ended September 30, 2013 compared to the three months ended September 30, 2012 was primarily attributable to a $0.2 million increase in salaries, incentive compensation, stock-based compensation and other personnel-related costs, and an increase of $0.3 million in public company, commercial insurance, and professional fees.  These increases were partially offset by a $0.3 million decrease in rent expense.

The increase in general and administrative expense during the nine months ended September 30, 2013 compared to the nine months ended September 30, 2012 was primarily attributable to a $1.1 million increase in salaries, incentive compensation, stock-based compensation costs and other personnel-related costs and an increase of $0.9 million in public company, commercial insurance, and professional development expenses.  These increases were partially offset by a $1.9 million decrease in legal, consulting, recruiting fees and overhead costs.

	Three Months Ended September 30,						Change Increase/(Decrease)				Nine Months Ended September 30,						Change Increase/(Decrease)
	2013			2012			Amount		Percentage		2013			2012			Amount		Percentage
	(dollars in thousands)										(dollars in thousands)
Depreciation and amortization	$	1,581		$	1,510		$	71	4.7	%	$	4,576		$	4,468		$	108	2.4	%
% of Total Revenue	4.5		%	5.0		%					4.8		%	6.1		%

Depreciation and Amortization

The increase in depreciation and amortization expense during the three and nine months ended September 30, 2013 compared to the three and nine months ended September 30, 2012, was primarily attributable to the increase in depreciation related to additional leasehold improvements to our office spaces and purchases of computer hardware as a result of an increase in headcount.

	Three Months Ended September 30,						Change Increase/(Decrease)			Nine Months Ended September 30,						Change Increase/(Decrease)
	2013			2012			Amount		Percentage	2013			2012			Amount		Percentage
	(dollars in thousands)									(dollars in thousands)
Interest and other income (expense), net	$	139		$	(20	)	$	159	N/A	$	196		$	(171	)	$	367	N/A
% of Total Revenue	0.4		%	(0.1		)%				0.2		%	(0.2		)%

32

Interest and Other Income (Expense), Net

The increase in interest and other income (expense), net during the three months ended September 30, 2013 compared to the three months ended September 30, 2012 was primarily attributable to a $0.1 million reduction in mark-to-market expense related to our preferred stock warrant liability and a $0.1 million reduction in interest expense in connection with the repayment of amounts outstanding under our credit facility.

The increase in interest and other income (expense), net during the nine months ended September 30, 2013 compared to the nine months ended September 30, 2012 was primarily attributable to a $0.3 million reduction in mark-to-market expense related to our preferred stock warrant liability and a $0.1 million reduction in interest expense in connection with the repayment of amounts outstanding under our credit facility.

Liquidity and Capital Resources

Working Capital

The following table summarizes our cash and cash equivalents, accounts receivable, net of allowances and working capital for the periods indicated:

	As of
	September 30,
	2013		2012
	(dollars in thousands)
Cash and cash equivalents	$	96,258	$	32,055
Accounts receivable, net of allowances	39,413		33,152
Working capital	104,745		38,702

On July 2, 2013, we issued and sold 7,500,000 shares of common stock in our IPO. The net offering proceeds to us, after deducting underwriting discounts and commissions totaling approximately $5.3 million and offering expenses totaling approximately $3.1 million, were approximately $66.6 million.

Our cash and cash equivalents at September 30, 2013 were held for working capital purposes. We do not enter into investments for trading or speculative purposes. Our policy is to invest any cash in excess of our immediate requirements in investments designed to preserve the principal balance and provide liquidity. Accordingly, our cash and cash equivalents are invested primarily in demand deposit accounts and money market funds that are currently providing only a minimal return.

Sources of Liquidity

To date, we have funded our operations principally through private placements of our capital stock, bank borrowings and our IPO, which closed on July 2, 2013.

We are party to a loan and security agreement with Silicon Valley Bank, which we refer to as our credit facility.  Pursuant to the credit facility, we can incur revolver borrowings up to the lesser of $25.0 million and a borrowing base equal to 80.0% of eligible accounts receivable.  Any outstanding principal amount must be paid at maturity. Interest accrues at a floating rate equal to the lender’s prime rate plus 0.5% and is payable monthly.  We are charged a fee of 0.2% of any unused borrowing capacity.  This fee is payable quarterly but no fee is charged for a particular quarter if the average principal amount of borrowings during such quarter is more than $10.0 million.  The credit facility matures in December 2014.  As of July 1, 2013, we had $6.0 million aggregate principal amount of revolver borrowings outstanding which accrued interest at 3.75%, which was paid in its entirety, including accrued interest expense, on July 30, 2013.  We currently have no outstanding borrowings under the credit facility.

The credit facility contains customary conditions to borrowings, events of default and negative covenants, including covenants that restrict our ability to dispose of assets, merge with or acquire other entities, incur indebtedness, incur encumbrances, make distributions to holders of our capital stock, make investments or engage in transactions with our affiliates.  We are also subject to a financial covenant with respect to minimum monthly working capital levels.  Our obligations under the credit facility are secured by substantially all of our assets other than our intellectual property, although we have

33

agreed not to encumber any of our intellectual property without the lender’s prior written consent.  We were in compliance with all covenants as of September 30, 2013.

Operating and Capital Expenditure Requirements

We believe our existing cash balances will be sufficient to meet our anticipated cash requirements through at least the next 12 months.  If our available cash balances and available borrowings under our credit facility are insufficient to satisfy our liquidity requirements, we will need to raise additional funds to support our operations, and such funding may not be available to us on acceptable terms, or at all.  If we are unable to raise additional funds when needed, our operations and ability to execute our business strategy could be adversely affected.  We may seek to raise additional funds through equity, equity-linked or debt financings.  If we raise additional funds through the incurrence of indebtedness, such indebtedness would have rights that are senior to holders of our equity securities and could contain covenants that restrict our operations.  Any additional equity financing may be dilutive to our stockholders.

Components of Liquidity and Capital Resources

The following table summarizes our historical cash flows for the periods indicated:

	Nine Months Ended
	September 30,
	2013			2012
	(dollars in thousands)
Net cash provided by (used in):
Operating activities	$	3,871		$	(5,786	)
Investing activities	(1,136		)	6,001
Financing activities	61,090			162

Operating Activities

Cash provided by (used in) operating activities is primarily influenced by the revenue our business generates, video advertising inventory costs and amounts of cash we invest in personnel and infrastructure to support the anticipated growth of our business and the increase in the number of clients using our solutions.  Cash provided by (used in) operating activities has typically been generated from net losses and by changes in our operating assets and liabilities, particularly in the areas of accounts receivable, accounts payable and accrued expenses, adjusted for non-cash expense items such as depreciation, amortization and stock-based compensation expenses.

For the nine months ended September 30, 2013, our net cash provided by operating activities was $3.9 million and consisted of a net loss attributable to common stockholders of $23.5 million, more than offset by $22.5 million in adjustments for non-cash items and $4.9 million of cash provided by working capital.  Net loss attributable to common stockholders was primarily driven by expansion of our operations, our investment in technology and development personnel to facilitate our growth, and non-cash charges.  Adjustments for non-cash items primarily consisted of the Series F preferred stock deemed dividend of $15.8 million (refer to note 10 of the notes to consolidated financial statements), depreciation and amortization expenses of $4.6 million, and non-cash stock-based compensation expense of $2.4 million, partially offset by a $0.3 million net decrease in other non-cash items.  The $4.9 million increase in cash resulting from changes in working capital primarily consisted of an increase in operating cash flow due to a $9.0 million increase in accounts payable and accrued expenses, partially offset by a $3.4 million increase in accounts receivable and $0.7 million net increase resulting from changes in other working capital.

For the nine months ended September 30, 2012, our net cash used in operating activities was $5.8 million and consisted of a net loss attributable to common stockholders of $15.6 million, partially offset by $6.8 million in adjustments for non-cash items and $3.0 million of cash provided by working capital.  Net loss attributable to common stockholders was primarily driven by expansion of our operations and by our investment in technology and development personnel to facilitate our growth and non-cash charges.  Adjustments for non-cash items primarily consisted of depreciation and amortization expenses of $4.5 million, non-cash stock-based compensation expense of $2.2 million, and a $0.1 million net increase in other non-cash items.  The $3.0 million increase in cash resulting from changes in working capital primarily consisted of an increase in operating cash flow due to a $2.0 million increase in accounts payable and accrued expenses, and a $1.0 net increase resulting from changes in other working capital.

34

Investing Activities

Our investing activities have consisted primarily of purchases of property and equipment, as well as business acquisitions.

For the nine months ended September 30, 2013, our net cash used in investing activities was $1.1 million and consisted of $1.7 million used in the purchase of property and equipment, partially offset by a $0.6 million decrease in restricted cash.

For the nine months ended September 30, 2012, our net cash used in investing activities was $6.0 million and consisted of $8.6 million in maturities of short-term investments and $0.1 million net proceeds from other investing activities, partially offset by $1.8 million paid in connection with the acquisition of the InPlay assets from Tube Mogul, $0.9 million used to purchase property and equipment.

Financing Activities

Prior to our IPO, our financing activities consisted primarily of the issuance of preferred stock, proceeds from the exercise of stock options, and borrowings and repayments under our credit facility.

For the nine months ended September 30, 2013, our net cash provided by financing activities was $61.1 million and consisted of $66.6 million received from the net proceeds upon the closing of our IPO and $0.5 million received upon the exercise of stock option awards, partially offset by $6.0 million used to repay outstanding borrowings under our credit facility.

For the nine months ended September 30, 2012, our net cash provided by financing activities was $0.2 received upon the exercise of stock option awards.

Off-Balance Sheet Arrangements

During the periods presented, we did not have any off-balance sheet arrangements, as defined in Item 303(a)(4)(ii) of SEC Regulation S-K.

Critical Accounting Policies and Significant Judgments and Estimates

We prepare our unaudited interim consolidated financial statements in accordance with GAAP.  The preparation of unaudited interim consolidated financial statements also requires us to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenue, costs and expenses and related disclosures.  We base our estimates on historical experience and on various other assumptions that we believe to be reasonable under the circumstances.  Actual results could differ significantly from the estimates made by our management.  To the extent that there are differences between our estimates and actual results, our future financial statement presentation, financial condition, results of operations and cash flows will be affected.  We believe the estimates, assumptions and judgments involved in revenue recognition and deferred revenue, stock-based compensation expense, and accounting for income taxes have the greatest potential impact on our consolidated financial statements, and consider these to be our critical accounting policies and estimates.

There have been no material changes to our critical accounting policies and estimates as compared to the critical accounting policies and estimates described in our prospectus dated June 26, 2013, filed with the SEC on June 27, 2013 pursuant to Rule 424(b)(4) under the Securities Act.

Item 3. Quantitative and Qualitative Disclosures About Market Risk

We are exposed to market risk primarily related to changes in interest rates and foreign currency exchange rates.  We do not use derivative financial instruments for speculative, hedging or trading purposes, although in the future we may enter into hedging arrangements to manage the risks described below.

Interest Rate Risk

We maintain a short-term investment portfolio consisting mainly of highly liquid, short-term money market funds, which we consider to be cash equivalents.  These investments earn interest at variable rates and, as a result, decreases in market interest rates would generally result in decreased interest income.  A 10% decline in interest rates occurring January 1, 2013 and sustained through the period ended December 31, 2013, would not be material.  We do not enter into investments for trading or

35

speculative purposes.

We were exposed to market risks related to fluctuations in interest rates related to our $25.0 million credit facility.  On July 30, 2013, we repaid $6.0 million in principal borrowings and accrued interest expense.  We currently do not have any outstanding borrowings under our credit facility.  Interest on our credit facility is tied to the lender’s prime rate and fluctuates periodically.  As a result, the interest rates on any of our outstanding debt obligations may fluctuate from time to time.  A sensitivity analysis was previously performed on our then-outstanding portion of our debt obligations as of June 30, 2013.  Based on this analysis and the outstanding balance at such time, we concluded that should the interest rate on our credit facility increase by 10.0%, the increase in our interest expense would not have been material for the relevant period.

Foreign Currency Exchange Risk

Due to our international operations, we are exposed to foreign exchange risk related to foreign denominated revenues and costs, which must be translated into U.S. dollars.  Historically, our primary exposures have been related to non-U.S. dollar denominated operating expenses in Canada, Singapore and the United Kingdom.  The effect of a 10% adverse change in exchange rates on foreign denominated cash, receivables and payables would not have been material for the periods presented.  Substantially all of our advertiser contracts are currently denominated in U.S. dollars.  Therefore, we have minimal foreign currency exchange risk with respect to our revenue.  These exposures may change over time as our business practices evolve and if our exposure increases, adverse movements in foreign currency exchanges rates could have a material adverse impact on our financial results.

Inflation Risk

We do not believe that inflation has had a material effect on our business, financial condition or results of operations.  We continue to monitor the impact of inflation in order to minimize its effects through pricing strategies, productivity improvements and cost reductions.  If our costs were to become subject to significant inflationary pressures, we may not be able to fully offset such higher costs through price increases.  Our inability or failure to do so could harm our business, financial condition and results of operations.

Item 4. Controls and Procedures

Evaluation of Disclosure Controls and Procedures

We maintain “disclosure controls and procedures,” as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act, that are designed to ensure that information required to be disclosed by a company in the reports that it files or submits under the Exchange Act is recorded, processed, summarized and reported, within the time periods specified in the SEC’s rules and forms.  Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed by a company in the reports that it files or submits under the Exchange Act is accumulated and communicated to our management, including its principal executive and principal financial officers, as appropriate to allow timely decisions regarding required disclosure.

Our management, with the participation of our Chief Executive Officer and our Chief Financial Officer, evaluated the effectiveness of our disclosure controls and procedures as of September 30, 2013.  Based on the evaluation of our disclosure controls and procedures as of September 30, 2013, our Chief Executive Officer and Chief Financial Officer concluded that, as of such date, our disclosure controls and procedures were effective at a reasonable assurance level.

Changes in Internal Control over Financial Reporting

There was no change in our internal control over financial reporting identified in connection with the evaluation required by Rules 13a-15(d) and 15d-15(d) of the Exchange Act that occurred during the period covered by this Quarterly Report on Form 10-Q that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

Inherent Limitations on Effectiveness of Controls

Our management, including our Chief Executive Officer and Chief Financial Officer, believes that our disclosure controls and procedures and internal control over financial reporting are designed to provide reasonable assurance of achieving their objectives and are effective at a reasonable assurance level.  However, our management does not expect that our disclosure

36

controls and procedures or our internal control over financial reporting will prevent all errors and all fraud.  A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met.  Further, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs.  Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, have been detected.  These inherent limitations include the realities that judgments in decision making can be faulty, and that breakdowns can occur because of a simple error or mistake.  Additionally, controls can be circumvented by the individual acts of some persons, by collusion of two or more people or by management override of the controls.  The design of any system of controls also is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions; over time, controls may become inadequate because of changes in conditions, or the degree of compliance with policies or procedures may deteriorate.  Because of the inherent limitations in a cost-effective control system, misstatements due to error or fraud may occur and not be detected.

Part II  — OTHER INFORMATION

Item 1. Legal Proceedings.

We are subject to legal proceedings and litigation arising in the ordinary course of business, including, but not limited to, certain pending patent and privacy litigation matters, including class action lawsuits.  Although occasional adverse decisions or settlements may occur, we do not believe that the final disposition of any of these matters will have a material effect on our business.

Item 1A. Risk Factors.

The following is a summary description of some of the material risks and uncertainties that may affect our business, including our future financial and operational results.  In addition to the other information in this Quarterly Report on Form 10-Q, the following statements should be carefully considered in evaluating us.

Risks Relating to Our Business and Industry

Because our business model is continuing to develop, our past operating results may not be indicative of future performance, and our future operating results may fluctuate materially and may increase your investment risk.

We were formed in November 2005 and have a limited operating history.  In 2011, we made the strategic decision to focus our media business on in-stream video advertising and to move away from in-banner video advertising, and on July 30, 2013 we announced that we would no longer sell in-banner video advertising and will focus solely on in-stream video advertising.  These strategies may not prove to be a successful.  As a result of our focus on delivering in-stream video advertising, we have experienced a significant reduction in our in-banner revenue.  Substantially all of our revenue in 2012 was generated by the sales of in-stream video ads through the Tremor Video Network.  Additionally, in 2012, we began licensing our VHA solution to brand advertisers and their agencies.  Although we have experienced significant growth in revenue generation in recent periods, our relatively short operating history and developing business model make it difficult to assess our future prospects.  The success of our business faces a number of challenges, including:

·continuing to innovate and improve the technologies that enable us to provide our solutions;

·maintaining and expanding our existing relationships, and developing new relationships with, brand advertisers and premium publishers;

·increasing the level of spending by our brand advertisers;

·the growth, evolution and rate of adoption of industry standards;

·offering competitive pricing to brand advertisers;

·offering competitive rates to premium publishers;

37

·delivering online video advertising campaign performance results that are superior to those that brand advertisers receive through the use of competing providers or technologies;

·competing effectively against traditional and online media companies to increase our share of brand advertising spend;

·ensuring that our clients’ video ads are shown in brand-safe environments;

·maintaining and increasing the value of our brand and goodwill with brand advertisers and premium publishers;

·effectively controlling our costs as we grow our business;

·responding to evolving government regulations relating to the internet, telecommunications, privacy, marketing and advertising aspects of our business;

·developing market acceptance for our VHA solution; and

·identifying, attracting, retaining and motivating qualified personnel.

Our ability to meet these challenges will help determine whether we can successfully leverage our business model to achieve profitability and growth in the future.  We cannot assure our ability to achieve this goal, to generate consistent and improving operating results, or even to maintain the same level of success that we have had to date.  If we fail to meet these challenges, our operating results may fluctuate materially and may increase your investment risk.

We have incurred significant net losses since inception, and we expect our operating expenses to increase significantly in the foreseeable future.  Accordingly, we may never achieve or sustain profitability.

We have incurred losses since we were formed and expect to incur losses in the future.  We incurred net losses attributable to common stockholders of $18.1 million, $23.5 million, $16.6 million and $21.0 million for the three and nine months ended September 30, 2013, fiscal 2012 and fiscal 2011, respectively, and we had an accumulated deficit of $105.1 million as of September 30, 2013.  We do not know if we will be able to achieve profitability or maintain profitability on a continued basis.  Although our revenue has increased substantially in recent periods, we may not be able to maintain this rate of revenue growth.  We anticipate that our operating expenses will continue to increase as we scale our business and expand our operations.  In particular, we plan to continue to invest in our technology and development efforts and sales and marketing efforts and further increase the number of our licensing solution focused sales and marketing professionals.  We also expect our general and administrative expenses to increase in absolute dollars as a result of our becoming and operating as a public company.  Our ability to achieve or sustain profitability is based on numerous factors, many of which are beyond our control.  We may never be able to generate sufficient revenue to achieve or sustain profitability.

Unfavorable conditions in the global economy or the vertical markets we serve could limit our ability to grow our business and negatively affect our operating results.

General worldwide economic conditions have experienced significant instability in recent years.  These conditions make it extremely difficult for brand advertisers and us to accurately forecast and plan future business activities, and could cause our brand advertisers to reduce or delay their advertising spending.  Historically, economic downturns have resulted in overall reductions in advertising spending.  For example, our operating results for the second and third quarters of 2011 were adversely affected by a reduction in video advertising spending because of uncertainty and volatility caused by the U.S. budget and European financial crises.  Additionally, our operating results for the first quarter of 2012 were adversely affected by the challenging global economic outlook.  If macroeconomic conditions deteriorate, advertisers may curtail or freeze spending on advertising in general and for solutions such as ours specifically.  Furthermore, we generally sell through insertion orders with ad agencies.  These insertion orders generally do not include long-term obligations and are cancelable upon short notice and without penalty in accordance with standard terms and conditions for the purchase of internet advertising published by the Interactive Advertising Bureau.  Any reduction in advertising spending could limit our ability to grow our business and negatively affect our operating results.

38

In addition, our business may be materially and adversely affected by weak economic conditions in the specific vertical markets that we serve.  In 2012, we derived the majority of our revenue from advertisers in the consumer packaged goods, entertainment and automotive industries.

We cannot predict the timing, strength or duration of any economic slowdown or recovery.  In addition, even if the overall economy improves, we cannot assure you that the market for online video advertising solutions will experience growth or that we will experience growth.

If we fail to adapt and respond effectively to rapidly changing technology and client needs, our solutions may become less competitive or obsolete.

Our future success will depend on our ability to adapt and innovate.  To attract new brand advertisers and increase spend by existing brand advertisers, we will need to expand and enhance our solutions to meet client needs, add functionality and address technological advancements.  If we fail to develop new solutions that address brand advertiser needs, or enhance and improve our solutions in a timely manner or conform to industry standards, we may not be able to achieve or maintain adequate market acceptance of our solutions, and our solutions may become less competitive or obsolete.

Our ability to grow is also subject to the risk of future disruptive technologies.  If new technologies emerge that are able to deliver video advertising solutions at lower prices or more efficiently or effectively than our solutions, such technologies could adversely impact our ability to compete.  For example, if we are unable to effectively deliver video ads for CPM-priced campaigns with demo guarantees, we fail to achieve success with our programmatic media buying solution or if our mobile solution, which we launched in the first quarter of 2011, is not considered effective, our business and growth prospects could be harmed.

The market in which we participate is intensely competitive and fragmented, and we may not be able to compete successfully with our current or future competitors.

The online video advertising market is highly competitive.  We compete with large online video publishers such as Hulu, LLC and YouTube, LLC, which is owned by Google Inc., as well as advertising networks and exchanges, such as BrightRoll, Inc. and YuMe, Inc.  Our VHA solution competes with ad tech infrastructure companies, such as Adap.tv, Inc., which is owned by AOL Inc., and Videology, Inc.  They, or other companies that offer competing advertising solutions, may establish or strengthen cooperative relationships with brand advertisers, ad agencies, agency holding companies or publishers, thereby limiting our ability to promote our solutions and generate revenue.  Competitive pressures could require us to reduce the prices we charge advertisers or increase the prices we pay to publishers.  For example, the online video advertising industry has recently experienced and may continue to experience price erosion due to the influx of online video ad inventory as well as the automation of ad buying.

In the traditional media space, our primary competitors for middle of the funnel advertising spend are mainly cable TV broadcasters, radio broadcasters and print media publishers.  Across the digital media landscape, we compete for advertising spend with large entities such as Facebook, Inc., Microsoft Corporation, AOL Inc. and Yahoo! Inc. as well as Adobe Systems Incorporated and Google Inc. that offer video advertising services as part of a larger solution for digital media buying.  Many of these competitors and potential competitors have significant client relationships, much larger financial resources and longer operating histories than we have and may be less severely affected by changes in consumer preferences, regulations or other developments that may impact the online video advertising industry as a whole.

Our business may suffer to the extent that our advertisers and publishers purchase and sell online video advertising directly from each other or through other companies that are able to become intermediaries between advertisers and publishers.  New technologies and methods of buying advertising present a dynamic competitive challenge, as market participants offer multiple new products and services, such as analytics, programmatic media buying and exchanges, aimed at capturing advertising spend.  If the market shifts towards such new technologies and we are unable to either provide such solutions in a compelling manner or otherwise compete with such shift in ad spending, we may incur increased pricing pressure, reduced profit margins, increased sales and marketing expenses or the loss of market share.

We believe we compete for brand advertiser spend primarily on the basis of proven technology and optimization capabilities, pricing, quality and scale of online video inventory, depth and breadth of relationships with brand advertisers and premium publishers, multi-channel capabilities, brand-centric measurement, ability to ensure brand safety and transparency into ad performance and placement.  Our competitors or potential competitors may adopt certain aspects of our business model, which

39

could reduce our ability to differentiate our solutions.  As market dynamics change, or new campaign purchasing patterns arise, or as new and existing competitors introduce more competitive pricing or new or disruptive technologies, we may be unable to maintain our brand advertisers’ existing spend with us, renew our agreements with existing exclusive premium publishers, or attract new advertisers or publishers at the same price or based on the same pricing model as previously used.  As a result, we may be required to change our pricing models, introduce new pricing models and incur additional expenses in response to competitive pressures, which could harm our revenue, profitability and operating results.  For all of these reasons, we may not be able to compete successfully against our current and future competitors.

We operate in a new and rapidly evolving industry.  If the online video advertising industry does not develop or develops more slowly than we expect, our operating results and growth prospects could be harmed.

Online video advertising is an emerging industry, and future demand and market acceptance for online video advertising is uncertain.  Many brand advertisers have limited experience with online brand advertising, generally, and online video advertising specifically, and may continue to devote more significant portions of their advertising budgets to traditional, offline-based advertising, such as television and print, and may not devote significant portions of their advertising budgets to online video advertising.  Additionally, we compete for online advertising spend with other products and technologies such as search, display and in-banner video as well as advertising networks and exchanges.

We believe that the continued growth and acceptance of online video ad spending by brand advertisers generally will depend on the perceived effectiveness and the acceptance of our solutions, which are still emerging and evolving, and the continued growth in commercial use of online media, as well as other factors.  Additionally, brand advertisers may find online video advertising to be less effective than traditional offline channels, such as television, newspapers, radio and billboards, or other online methods for promoting their products and services, and they may reduce their spending on online video advertising from current levels as a result.  Accordingly, if the market for online video advertising deteriorates, or develops more slowly than we expect, our operating results and growth prospects could be harmed.

We generate substantially all of our revenue from the Tremor Video Network.

We generate substantially all of our revenue from the Tremor Video Network.  Due to the concentration in our revenue, we are potentially subject to greater risks than more diversified companies.  While we began licensing VHA in 2012, there can be no assurance that a market will develop for this solution or that licensing revenue will increase.  Additionally, we may develop other solutions from time to time, such as our recently introduced programmatic buying solution, but there can be no assurance that we will successfully develop these solutions or that a market will develop for them.  As a result, we expect to be substantially dependent upon revenue generated from the Tremor Video Network for the foreseeable future.  Due to our limited historical experience, we may not be able to accurately predict future usage trends.

We may be unable to retain key advertisers, attract new advertisers or replace departing advertisers with advertisers that can provide comparable revenue to us.

Our success requires us to maintain and expand our relationships with our existing brand advertisers, including the ad agencies that represent them, and to develop new relationships with other brand advertisers and ad agencies.  Generally, we sell through insertion orders with ad agencies.  These insertion orders generally do not include long-term obligations requiring them to purchase from us and are cancelable upon short notice and without penalty in accordance with standard terms and conditions for the purchase of internet advertising published by the Interactive Advertising Bureau.  As a result, we have limited visibility as to our future advertising revenue streams from our advertisers.

Our advertisers’ usage may decline or fluctuate as a result of a number of factors, including, but not limited to:

·the performance of their video ad campaigns and their perception of the efficacy and efficiency of their advertising spend through the Tremor Video Network;

·changes in the economic prospects of advertisers or the economy generally, which could alter current or prospective advertisers’ spending priorities;

·our access to premium inventory;

·our ability to deliver video ad campaigns in full, i.e., our ability to serve each requested impression;

40

·their satisfaction with our solutions and our client support;

·the ability of our optimization algorithms underlying our solutions to deliver better rates of return on video ad spend dollars than competing solutions;

·seasonal patterns in advertisers’ spending, which tend to be discretionary;

·the pricing of our or competing solutions; and

·reductions in spending levels or changes in brand advertisers’ strategies regarding video advertising spending.

If a major advertiser decides to materially reduce its advertising spend through the Tremor Video Network, it could do so on short or no notice, which could impair our operating results.  We cannot assure that our advertisers will continue to use the Tremor Video Network or that we will be able to replace in a timely or effective manner departing advertisers with new advertisers from whom we generate comparable revenue.

If an advertiser fails to pay for ad requests that we have fulfilled, we would still be required to pay the publisher for its ad inventory.

We purchase video ad inventory from our publishers to connect our advertiser clients with engaged audiences through the Tremor Video Network.  If advertisers fail to pay for ad requests we have filled, we would still be required to pay the publisher for its ad inventory.  Any significant failure by advertisers to pay us could adversely affect our operating results.

We are highly dependent on advertising agencies and their holding companies as intermediaries, and this may adversely affect our ability to attract and retain business.

Our business focuses on brand advertisers that rely upon advertising agencies in planning and purchasing advertising.  Although we maintain relationships with the owners of brands, we do not contract with them directly.  Instead, we sell to advertising agencies that utilize our solutions on behalf of their clients.  Each advertising agency allocates advertising spend from brand advertisers across numerous channels.  We do not have exclusive relationships with advertising agencies and we depend on agencies to work with us as they embark on marketing campaigns for brands.

If we fail to maintain satisfactory relationships with an advertising agency, we risk losing business from the brand advertisers represented by that agency.  If the advertising agency is owned by a holding company, this risk is magnified because we also risk losing business from the other agencies owned by such holding company and the brand advertisers those agencies represent.  Consolidation among agency holding companies could increase this risk.  Because advertising agencies act as intermediaries for multiple brand advertisers, our client base is more concentrated than might be reflected by the number of brand advertisers that run campaigns through the Tremor Video Network.

Further, our revenue could be adversely impacted by industry changes relating to the use of advertising agencies.  For example, if brand advertisers seek to bring their marketing campaigns in-house rather than using an advertising agency, we would need to enter agreements with the brand advertisers directly, which we might not be able to do and which could increase our sales and marketing expense.  Moreover, as a result of dealing primarily with advertising agencies, advertisers may attribute the value we provide to the advertising agency rather than to us, further limiting our ability to develop long term relationships directly with brand advertisers.  Brand advertisers may move from one advertising agency to another, and, accordingly, even if we have a positive relationship with an advertising agency, we may lose the underlying business when an advertiser switches to a new agency.  The presence of advertising agencies as intermediaries between us and the advertisers thus creates a challenge to building our own brand awareness and affinity with the advertisers that are the ultimate source of our revenue.

In addition, advertising agencies that are our clients also offer or may offer some of the components of our solutions, including selling ad inventory through their own trading desks.  As such, these advertising agencies are, or may become, our competitors.  If they further develop their capabilities, they may be more likely to offer their own solutions to advertisers, and our ability to compete effectively could be compromised.

41

If brand advertisers do not perceive meaningful benefits from performance-based advertising solutions, then our revenue and gross margins may be adversely affected.

The Tremor Video Network enables brand advertisers to only pay for advertising that “performed”.  Our performance-based pricing models include   cost per engagement, or CPE, pricing where we are compensated only when viewers actively engage with advertisers’ campaigns, such as by interacting with the elements of the video ad through clicks or screen touches or by rolling over certain elements of the video ad for at least three seconds, and cost per video completion, or CPVC, pricing where we are compensated only when a viewer completes the video ad.  In October 2013, we introduced additional performance-based pricing models where we are compensated only when a campaign results in a positive shift in the consumer’s favorability or intent towards a brand (which we refer to as cost per brand-shift, or CPS) or when a consumer’s intent is shifted away from a competing brand (which we refer to as cost per conquest, or CPQ).  Building on our CPVC offering, we also announced a new pricing model where we are only compensated when a video ad is both completed and viewable by the viewer for the duration of the ad (which we refer to as CPV&C). We will continue to offer our CPE-priced and CPVC-priced offerings in addition to these newly announced performance-based pricing models.

The market for performance-based advertising solutions is evolving and has not yet been widely adopted by brand advertisers.  A significant portion of our revenue is generated from ad campaigns that are priced on a performance basis.  Under performance-based pricing models, advertisers only pay us if the applicable performance metrics are satisfied.  We believe performance-based pricing generally provides greater margins than CPM priced campaigns, because we are often able to serve our advertisers’ performance goals with a lower number of purchased impressions.  Historically, a larger portion of brand advertisers’ online advertising budgets have been based on the number of impressions served, such as cost per thousand impressions, or CPM, without regard to performance, and such advertisers may be reluctant or slow to adopt performance-based pricing solutions, including the new suite of performance-based pricing models that we introduced in October 2013.  Additionally, during the three months ended September 30, 2013, an increased number of campaigns were run in the Tremor Video Network on a CPM-basis with demo guarantee compared to prior periods.  For the three months ended September 30, 2013, these campaigns have lower gross margins than our CPE- and CPVC-priced campaigns as well as CPM-priced campaigns without demo guarantees.  We are subject to the risk that we may purchase ad inventory that we are unable to monetize if the purchased inventory does not perform for our advertisers.  If brand advertisers do not perceive meaningful benefits from our performance-based advertising solutions, our revenue and gross margins may be adversely affected.

If we fail to maintain or increase our access to premium advertising inventory, our operating results may be harmed.

Our success requires us to maintain and expand our access to premium video advertising inventory.  We do not own or control the video ad inventory upon which our business depends.  We purchase this ad inventory from our publishers generally either in exclusive one year agreements or by spot purchases.  These publishers are generally not required to provide us with a specified level of inventory, and we cannot assure you that our exclusive publishers will renew their agreements with us or continue to make their ad inventory available to us.  In addition, we review our publishers and have removed, and may in the future remove, publishers from our network based on the quality of the inventory, the demographic reach of the inventory, viewer experience and our confidence in the integrity of their ad requests.  As a result, we may have limited visibility as to our future access to inventory from publishers.  If a publisher decides not to make video ad inventory available to us or if we decide to remove a publisher from our network, we may not be able to replace this ad inventory with comparable ad inventory quickly enough to fulfill our brand advertisers’ requests.  Additionally, with respect to CPM-priced campaigns sold with demo guarantees, if we are unable to access inventory targeted to the selected demographic on a cost-effective basis our margins could be adversely affected.

Publishers have a variety of channels in which to sell their video ad inventory, including direct sales forces and ad exchanges.  Under our exclusive arrangements, a publisher’s direct sales force may sell their own video ad inventory, and many of our exclusive publishers maintain significant direct sales forces.  Furthermore, the scope of exclusivity with respect to the third party monetization of video ad inventory varies with publishers, with some publishers imposing geographical, device, or inventory type limitations.  Any increase in a publisher’s direct sales efforts may negatively impact our access to that publisher’s inventory.  Additionally, if publishers sell their non-exclusive inventory through ad exchanges, or if our competitors offer higher prices for their ad inventory, our ability to obtain ad inventory on a cost-effective basis may be affected.

If we are unable to maintain or increase our access to premium video ad inventory, our operating results may be harmed.

We may not be able to adequately satisfy the supply from our exclusive publishers with demand from our advertisers.

Substantially all of our exclusive publisher agreements obligate us to fill a specified percentage of the video ad inventory that they make available to us, which we refer to as an ad request.  In some cases, there is no cap on our fill obligation.  If we are unable to deliver ad campaigns to this inventory, we will bear the loss on those unfilled ad requests.  This risk can be

42

magnified during certain times of the year when we see increased ad requests from our exclusive publishers coupled with reduced purchase demand from our advertisers.

Additionally, in order to satisfy our required fill obligations, we may have to serve less optimized inventory to our advertisers.  This may negatively impact the performance of an ad campaign, which could particularly impact us with respect to our campaigns that are priced on a performance basis.  As a result, our margins may be negatively impacted even if we are able to fully satisfy the fill obligation.

Any significant failure to adequately match demand from our advertisers with supply from our publishers would harm our operating results.

If we fail to detect fraud or other actions that impact video ad campaign performance, we could lose the confidence of advertisers or agencies, which would cause our business to suffer.

Our business relies on effectively and efficiently delivering video ad campaigns for brand advertisers.  We have in the past, and may in the future, be subject to fraudulent and malicious activities.  An example of such activities would be the use of bots, non-human traffic delivered by machines that are designed to simulate human users and artificially inflate user traffic on websites.  These activities could overstate the performance of any given video ad campaign and could harm our reputation.  It may be difficult to detect fraudulent or malicious activity because we do not own content and rely in part on our publisher partners for controls with respect to such activity.  While we assess the campaign performance on our publishers’ websites, such assessments may not detect or prevent fraudulent or malicious activity.  Further, we may need to improve over time our processes for assessing the quality of publisher ad requests.  If fraudulent or other malicious activity is perpetrated by others, and we fail to detect or prevent it, the affected advertisers may experience or perceive a reduced return on their investment and our reputation may be harmed.  High levels of fraudulent or malicious activity could lead to dissatisfaction with our solutions, refusals to pay, refund demands or withdrawal of future business.  If we fail to detect fraud or other actions that impact the performance of our video ad campaigns, we could lose the confidence of our advertisers or agencies, which could cause our business to suffer.

We only recently began licensing VHA and if a market for this solution fails to develop, our growth prospects could be adversely affected.

We only recently began licensing VHA to advertisers and their agencies and are developing a licensed solution for publishers.  Licensing these solutions is a key element of our growth strategy.  Demand for these solutions by advertisers, agencies or publishers may not develop or may develop more slowly than we expect.  Third parties from which we license certain data utilized by these solutions may terminate such licenses or be unwilling to renew such licenses on terms that are satisfactory to us.  Additionally, our ability to measure campaigns running through publishers that do not provide inventory to the Tremor Video Network depends on such publishers accepting our tags on their sites.  If a publisher does not accept our tags, VHA will not be able to track video ad campaign performance across these sites.  This inability could potentially diminish the value of VHA for non-Tremor Video Network video ad campaigns.  Additionally, our competitors may develop competitive solutions that gain greater market acceptance than our licensed solutions.  If the market for these solutions fails to develop, our growth prospects could be adversely affected.

Our sales efforts with advertisers, agencies and publishers require significant time and expense.

Attracting new brand advertisers, ad agencies and premium publishers requires significant time and expense, and we may not be successful in establishing new relationships or in maintaining or advancing our current relationships.  For example, certain brand advertisers may have no or limited experience with online video advertising or may be unfamiliar with our solutions.  In addition, brand advertisers’ purchasing decisions typically are made and coordinated by their advertising agencies and require input from multiple constituencies.  The process of selling our solutions to brand advertisers and ad agencies can therefore be time-consuming.  With respect to our publishers, we often seek to establish exclusive long-term relationships to ensure access to premium content for our brand advertisers.  As a result, we invest significant time in cultivating relationships with our publishers to ensure they understand the potential benefits of monetization of their inventory with us rather than with third-party media networks and exchanges.  The relationship building process can take many months and may not result in us winning an opportunity with any given advertiser, agency or publisher.

Our technology and online video brand advertising are relatively new and often require us to spend substantial time and effort educating potential advertisers and publishers about our solutions, including providing demonstrations and comparisons

43

against other available services.  This process can be costly and time-consuming.  If we are not successful in streamlining our sales processes with advertisers and publishers, our ability to grow our business may be adversely affected.

We experience quarterly fluctuations in our operating results due to a number of factors which make our future results difficult to predict and could cause our operating results to fall below expectations.

Our operating results have historically fluctuated and our future operating results may vary significantly from quarter to quarter due to a variety of factors, many of which are beyond our control.  Period-to-period comparisons of our operating results should not be relied upon as an indication of our future performance.  Given our relatively short operating history and the rapidly evolving online video advertising industry, our historical operating results may not be useful in predicting our future operating results.

Factors that may affect our quarterly operating results include the following:

·changes in the economic prospects of advertisers, the industries we primarily serve, or the economy generally, which could alter current or prospective advertisers’ spending priorities, or could increase the time it takes us to close sales with advertisers;

·the addition of new advertisers or the loss of existing advertisers;

·changes in demand for our solutions;

·changes in the amount, price and quality of available video advertising inventory from publishers;

·the timing and amount of sales and marketing expenses incurred to attract new advertisers and publishers;

·the cancellation or delay of campaigns by brand advertisers;

·changes in our pricing policies, the pricing policies of our competitors or the pricing of online video advertising generally, including the relative mix of performance-priced campaigns, CPM-priced campaigns with demo guarantees, and CPM-priced campaigns without demo guarantees;

·timing differences at the end of each quarter between our payments to publishers for advertising inventory and our collection of advertising revenue related to that inventory; and

·costs related to acquisitions of other businesses.

Our operating results may fall below the expectations of market analysts and investors in some future periods.  If this happens, even just temporarily, the market price of our common stock may fall.

Our revenue tends to be seasonal in nature.

Our revenue tends to be seasonal in nature, with the third and fourth quarters of each calendar year historically representing the largest percentage of our total revenue for the year and the first quarter of each calendar year historically representing the lowest percentage of our total revenue for the year.  Many of the brand advertisers in the verticals we serve spend significant portions of their advertising budgets during the third quarter, in connection with summer, back to school and entertainment events, and in the fourth quarter, in connection with the holiday season.  During the first quarter, brand advertisers generally devote less of their budgets to ad spending, and as a result, our exclusive publishers generally make a larger proportion of their ad inventory available to us.  This combination generally results in lower revenue and gross margins for us during the first quarter of each calendar year.  Our operating cash flows could also fluctuate materially from period to period as a result of these seasonal fluctuations.

44

We have made and may make additional acquisitions that could entail significant execution, integration and operational risks.

As part of our business strategy, we have in the past acquired, and may in the future acquire, companies, technologies and solutions that we believe complement our business.  Acquisitions involve numerous risks, any of which could harm our business, including:

·difficulties in integrating the technologies, solutions, operations, existing contracts and personnel of a target company;

·difficulties in supporting and transitioning clients, if any, of a target company;

·diversion of financial and management resources from existing operations or alternative acquisition opportunities;

·failure to realize the anticipated benefits or synergies of a transaction;

·failure to identify all of the problems, liabilities or other shortcomings or challenges of an acquired company, technology, or solution, including issues related to intellectual property, solution quality or architecture, regulatory compliance practices, revenue recognition or other accounting practices or employee or client issues;

·risks of entering new markets in which we have limited or no experience;

·potential loss of key employees, brand advertisers and publishers from either our current business or a target company’s business;

·inability to generate sufficient revenue to offset acquisition costs; and

·possible write-offs or impairment charges relating to acquired businesses.

In addition, we may incur indebtedness to complete an acquisition, which may impose operational limitations, or issue equity securities, which would dilute our stockholders’ ownership.  We may also unknowingly inherit liabilities from acquired businesses or assets that arise after the acquisition and are not adequately covered by indemnities.  Additionally, acquisitions also frequently result in the recording of goodwill and other intangible assets which are subject to potential impairments in the future that could harm our financial results.

Foreign acquisitions involve unique risks in addition to those mentioned above, including those related to integration of operations across different cultures and languages, currency risks and the particular economic political and regulatory risks associated with specific countries.  The failure to successfully evaluate and execute acquisitions or investments or otherwise adequately address the risks described above could materially harm our business and financial results.

We have limited international operations and any future international expansion may expose us to several risks, such as difficulty adapting our solutions for international markets.

We have limited experience in marketing, selling and supporting our solutions abroad.  During the nine months ended September 30, 2013 and during fiscal 2012 and fiscal 2011, more than 95% of our revenue was generated in the United States.  While we have offices outside of North America in Singapore and the United Kingdom, substantially all of our operations are located in the United States.

Any future international expansion of our business will involve a variety of risks, including:

·localization of our solutions, including translation into foreign languages and adaptation for local practices;

·unexpected changes in regulatory requirements, taxes, trade laws, tariffs, export quotas, custom duties or other trade restrictions;

·differing labor regulations where labor laws may be more advantageous to employees as compared to the United States;

45

·more stringent regulations relating to data security and the unauthorized use of, or access to, commercial and personal information, particularly in the European Union;

·reluctance to allow personally identifiable data related to non-U.S. citizens to be stored in databases within the United States, due to concerns over the U.S. government’s right to access information in these databases or other concerns;

·changes in a specific country’s or region’s political or economic conditions;

·challenges inherent in efficiently managing an increased number of employees over large geographic distances, including the need to implement appropriate systems, policies, benefits and compliance programs;

·risks resulting from changes in currency exchange rates;

·limitations on our ability to reinvest earnings from operations in one country to fund the capital needs of our operations in other countries;

·different or lesser intellectual property protection; and

·exposure to liabilities under anti-corruption and anti-money laundering laws, including the U.S. Foreign Corrupt Practices Act and similar laws and regulations in other jurisdictions.

Operating internationally requires significant management attention and financial resources.  We cannot be certain that the investment and additional resources required in establishing and expanding our international operations will produce desired levels of revenue or profitability.  If we invest substantial time and resources to establish and expand our international operations and are unable to do so successfully and in a timely manner, our business and operating results will suffer.

We have not engaged in currency hedging activities to limit risk of exchange rate fluctuations.  Changes in exchange rates affect our costs and earnings, and may also affect the book value of our assets located outside the United States and the amount of our stockholders’ equity.

Our ability to raise capital in the future may be limited, and our failure to raise capital when needed could prevent us from growing.

Our business and operations may consume resources faster than we anticipate.  In the future, we may need to raise additional funds to expand our marketing and sales and technology development efforts or to make acquisitions.  Additional financing may not be available on favorable terms, if at all.  If adequate funds are not available on acceptable terms, we may be unable to fund the expansion of our marketing and sales and technology development efforts or take advantage of acquisition or other opportunities, which could harm our business and results of operations.  Furthermore, if we issue additional equity securities, stockholders will experience dilution, and the new equity securities could have rights senior to those of our common stock.  Because our decision to issue securities in any future offering will depend on market conditions and other factors beyond our control, we cannot predict or estimate the amount, timing or nature of our future offerings.  As a result, our stockholders bear the risk of our future securities offerings reducing the market price of our common stock and diluting their interest.

Provisions of our debt instruments may restrict our ability to pursue our business strategies.

Our credit facility requires us, and any debt instruments we may enter into in the future may require us, to comply with various covenants that limit our ability to, among other things:

·dispose of assets;

·complete mergers or acquisitions;

·incur indebtedness;

·encumber assets;

46

·pay dividends or make other distributions to holders of our capital stock;

·make specified investments;

·change certain key management personnel; and

·engage in transactions with our affiliates.

These restrictions could inhibit our ability to pursue our business strategies.  We are also subject to a financial covenant with respect to minimum monthly working capital levels.  If we default under our credit facility, and such event of default is not cured or waived, the lender could terminate commitments to lend and cause all amounts outstanding with respect to the debt to be due and payable immediately, which in turn could result in cross defaults under other debt instruments.

Our assets and cash flow may not be sufficient to fully repay borrowings under all of our outstanding debt instruments if some or all of these instruments are accelerated upon a default.  We may incur additional indebtedness in the future.  The debt instruments governing such indebtedness could contain provisions that are as, or more, restrictive than our existing debt instruments.  If we are unable to repay, refinance or restructure our indebtedness when payment is due, the lenders could proceed against the collateral granted to them to secure such indebtedness or force us into bankruptcy or liquidation.

We have experienced rapid growth in recent periods.  If we fail to manage our growth effectively, our financial performance may suffer.

We have expanded our revenue, solutions, scale, employee headcount and overall business operations in recent periods.  Our expansion has placed, and our expected future growth will continue to place, a significant strain on our managerial, operational, product development, sales and marketing, administrative, financial and other resources.  For instance, we expect to be substantially dependent on our direct sales force to obtain new clients, and we plan to continue to expand our direct sales force both domestically and internationally.  Newly hired sales personnel may not become productive as quickly as we would like, or at all, thus representing increased operating costs and lost opportunities which in turn would adversely affect our business, financial condition and operating results.

If we do not manage our growth effectively, successfully forecast demand for our solutions or manage our expected expenses accordingly, our operating results will be harmed.  If we fail to manage our growth effectively, our financial performance may suffer.

We depend on key personnel to operate our business, and if we are unable to retain, attract and integrate qualified personnel, our ability to develop and successfully grow our business could be harmed.

In addition to the continued services of William Day, our President and Chief Executive Officer, and Steven Lee, a Senior Vice President and our Chief Technology Officer, we believe that our future success is highly dependent on the contributions of our senior management, as well as our ability to attract and retain highly skilled and experienced technical and other personnel in the United States and abroad.  We do not have key person insurance on any of our executives.  All of our employees, including our senior management, are free to terminate their employment relationship with us at any time, and their knowledge of our business, technology and industry may be difficult to replace.  In addition, we believe that our senior management has developed highly successful and effective working relationships.  If one or more of these individuals leave, we may not be able to fully integrate new executives or replicate the current dynamic and working relationships that have developed among our executive officers and other key personnel, and our operations could suffer.  Qualified technical personnel are in high demand, particularly in the digital media industry, and we may incur significant costs to attract them.  Many of the companies with which we compete for experienced personnel also have greater resources than us.  Additionally, volatility or lack of performance in our stock price may also affect our ability to attract employees and retain our key employees.  If we are unable to attract and retain our senior management and key employees, our ability to develop and successfully grow our business could be harmed.

Defects or errors in our solutions could harm our reputation, result in significant costs to us, impair our advertisers’ ability to deliver effective advertising campaigns and impair our ability to meet or fulfill obligations with publishers.

The technology underlying our solutions, including our proprietary technology and technology provided by third-parties, may contain material defects or errors that can adversely affect our ability to operate our business and cause significant harm to

47

our reputation.  This risk is compounded by the complexity of the technology underlying our solutions and the large amounts of data we utilize.  Errors, defects, disruptions in service or other performance problems in our solutions could result in the incomplete or inaccurate delivery of an ad campaign, including serving an ad campaign in an incomplete or inaccurate manner, in an incorrect geographical location or in an environment that is detrimental to the advertiser’s brand health.  Any such failure, malfunction, or disruption in service could result in damage to our reputation, our advertising clients withholding payment to us, advertisers or publishers making claims or initiating litigation against us, and our giving credits to our advertiser clients toward future advertising spend.  In addition, the terms of our exclusive publisher agreements generally require us to pay for a percentage of the ad requests delivered by such publishers, even if we are unable to deliver our solutions due to disruptions in our technology.  As a result, defects or errors in our solutions could harm our reputation, result in significant costs to us, impair our advertisers’ ability to deliver effective advertising campaigns and impair our ability to meet our fill obligations with publishers.

System failures could significantly disrupt our operations and cause us to lose advertisers or publishers.

Our success depends on the continuing and uninterrupted performance of our solutions, which we utilize to place video ads, monitor the performance of advertising campaigns, manage our advertising inventory and respond to publisher ad calls.  Our revenue depends on our ability to categorize video content and deliver ads as well as measure campaigns on a real-time basis.  Sustained or repeated system failures that interrupt our ability to deliver ads through the Tremor Video Network and provide access to our licensed solutions, including technological failures affecting our ability to deliver video ads quickly and accurately and to process viewers’ responses to ads or fill publisher ad requests, could significantly reduce the attractiveness of our solutions and reduce our revenue.  Our systems are vulnerable to damage from a variety of sources, including telecommunications failures, power outages, malicious human acts and natural disasters.  In addition, any steps we take to increase the reliability and redundancy of our systems may be expensive and may not be successful in preventing system failures.  Any such system failures could significantly disrupt our operations and cause us to lose advertisers or publishers.

Security breaches, computer viruses and computer hacking attacks could harm our business and results of operations.

We collect, store and transmit information of, or on behalf of, our advertisers and publishers.  We take steps to protect the security, integrity and confidentiality of the information we collect, store or transmit, but there is no guarantee that inadvertent or unauthorized use or disclosure will not occur or that third parties will not gain unauthorized access to this information despite our efforts.  Security breaches, computer malware and computer hacking attacks have become more prevalent in our industry and may occur on our systems or those of our information technology vendors in the future.  Any security breach caused by hacking, which involves efforts to gain unauthorized access to information or systems, or to cause intentional malfunctions or loss or corruption of data, software, hardware or other computer equipment, or the inadvertent transmission of computer viruses or other harmful software code could result in the unauthorized disclosure, misuse, or loss of information, legal claims and litigation, indemnity obligations, regulatory fines and penalties, contractual obligations and liabilities, and other liabilities.  In addition, if our security measures or those of our vendors are breached or unauthorized access to consumer data otherwise occurs our solutions may be perceived as not being secure, and advertisers or publishers may reduce the use of or stop using our solutions.

While we and our publishers have security measures in place, these systems and networks are subject to ongoing threats and, therefore, these security measures may be breached as a result of employee error, failure to implement appropriate processes and procedures, malfeasance, third-party action, including cyber-attacks or other international misconduct by computer hackers or otherwise.  This could result in one or more third parties obtaining unauthorized access to our publishers’ or advertisers’ data or our data, including personally identifiable information or other viewer data, intellectual property and other confidential business information.  Third parties may also attempt to fraudulently induce employees into disclosing sensitive information such as user names, passwords or other information in order to gain access to our advertisers’ data or our data, including intellectual property and other confidential business information.

Because techniques used to obtain unauthorized access or sabotage systems change frequently and generally are not identified until they are launched against a target, we may be unable to anticipate these techniques or to implement adequate preventative or mitigation measures.  Though it is difficult to determine what harm may directly result from any specific interruption or breach, any failure to maintain performance, reliability, security and availability of our network infrastructure or otherwise to maintain the confidentiality, security, and integrity of data that we store or otherwise maintain on behalf of third parties may harm our reputation and our relationships with advertisers, agencies or publishers or harm our ability to retain existing clients and attract new clients.  Any of these could harm our business, financial condition and results of operations.

48

If such unauthorized disclosure or access does occur, we may be required to notify our advertisers, agencies or publishers or those persons whose information was improperly used, disclosed or accessed.  We may also be subject to claims of breach of contract for such use or disclosure, investigation and penalties by regulatory authorities and potential claims by persons whose information was improperly used or disclosed.  The unauthorized use or disclosure of information may result in the termination of one or more of our commercial relationships or a reduction in advertiser, agency or publisher confidence and usage of our solutions.  We may also be subject to litigation and regulatory action alleging the improper use, transmission or storage of confidential information, which could damage our reputation among our current and potential clients, require significant expenditures of capital and other resources and cause us to lose business and revenue.

Interruptions or delays in service from our third-party data center hosting facility and other third parties could impair the delivery of our solutions and harm our business.

We currently utilize a single third-party data center hosting facility located in Boston, Massachusetts.  All of our data storage and analytics are conducted on, and the video ad campaigns we deliver are processed through, servers in this facility.  We also rely on bandwidth providers, internet service providers and mobile networks to deliver video ads.  Any damage to, or failure of, the systems of our third-party data center or our other third-party providers could result in interruptions to the availability or functionality of our service.  If for any reason our arrangements with our data center or third-party providers are terminated, we could experience additional expense in arranging for new facilities, technology services and support.  In addition, the failure of our data center or any other third-party providers to meet our capacity requirements could result in interruptions in the availability or functionality of our solutions or impede our ability to scale our operations.

The occurrence of a natural disaster, an act of terrorism, vandalism or sabotage, a decision to close our third-party data center or the facilities of any third-party provider without adequate notice, or other unanticipated problems at these facilities could result in lengthy interruptions in the availability of our solutions.  While we have disaster recovery arrangements in place, they have not been tested under actual disasters or similar events and may not effectively permit us to continue to provide our solutions in the event of any problems with respect to our data center or any other third-party facilities.  To date, we have not experienced these types of events, but we cannot provide any assurances that they will not occur in the future.  If any such event were to occur to our business, the delivery of our solutions could be impaired and our business harmed.

Our net operating loss carryforwards may expire unutilized or underutilized, which could prevent us from offsetting future taxable income.

We may be limited in the portion of net operating loss carryforwards that we can use in the future to offset taxable income for U.S. federal income tax purposes.  At March 31, 2013, we had U.S. federal and state net operating loss carryforwards, or NOLs, approximately of $83.4 million, which expire in various years beginning in 2026.  A lack of future taxable income would adversely affect our ability to utilize these NOLs.  In addition, under Section 382 of the Internal Revenue Code, a corporation that undergoes an “ownership change” is subject to limitations on its ability to utilize its NOLs to offset future taxable income.  We believe that we experienced an ownership change under Section 382 of the Internal Revenue Code in prior years that may limit our ability to utilize a portion of the NOLs in the future.  In addition, future changes in our stock ownership, including future offerings, as well as other changes that may be outside of our control, could result in additional ownership changes under Section 382 of the Internal Revenue Code.  Our NOLs may also be impaired under similar provisions of state law.  We have recorded a full valuation allowance related to our NOLs and other net deferred tax assets due to the uncertainty of the ultimate realization of the future benefits of those assets.  Our NOLs may expire unutilized or underutilized, which could prevent us from offsetting future taxable income.

Risks Relating to Our Data Collection and Intellectual Property

Our ability to generate revenue depends on our ability to collect and use significant amounts of data to deliver video ads, and any limitations on the collection and use of this data could significantly diminish the value of our solutions.

Our ability to optimize the placement and scheduling of video advertisements for our advertisers and to grow our revenue depends on our ability to successfully leverage data that we collect from our advertisers, publishers, and third parties such as data providers.  Our ability to successfully leverage such data, in turn, depends on our ability to collect and obtain rights to utilize such data.

When we deliver a video ad, we are often able to collect anonymous information about the placement of the video ad and the interaction of the user with the video ad.  We currently employ cookies to conduct online video ad campaigns.  Cookies are

49

small files of non-personalized information placed on an internet consumer’s computer.  The cookies are used to collect information related to the consumer, such as demographic information and history of the consumer’s interactions with our advertisers’ and our publishers’ websites, and any video ads we deliver.  We also employ cookies and mobile tracking technology to deliver reporting on ads on web publishers’ sites and in mobile applications.  We may also be able to collect information about the user’s location.  As we collect and aggregate this data provided by billions of video ad impressions, we analyze it in order to optimize the placement and delivery of video ads across the advertising inventory provided to us by publishers.  For example, we may use the collected information to limit the number of times a specific video ad is presented to the user, to provide a video ad to only certain types of users, or to provide a report to an advertiser or publisher regarding the performance of an advertising campaign or inventory, respectively.

Risks Related to Data Collected from Consumers

We participate in industry self-regulatory programs under which, in addition to other compliance obligations, we provide consumers with notice about our use of cookies and our collection and use of data in connection with the delivery of targeted advertising.  In addition, consumers can currently opt out of the placement or use of our cookies for online targeted advertising purposes by either deleting or disabling cookies on their browsers, visiting websites that allow consumers to place an opt-out cookie on their browsers, which instructs advertisers and their service providers not to use certain data about the consumer’s online activity for the delivery of targeted advertising, or by downloading browser plug-ins and other tools that can be set to: (1) identify cookies and other tracking technologies used on websites; (2) prevent websites from placing third-party cookies and other tracking technologies on the consumer’s browser; or (3) block the delivery of online advertisements on websites and applications.

If consumer sentiment regarding privacy issues or the development and deployment of new browser solutions or other mechanisms that limit the use of cookies or other tracking technologies or data collected through use of such technologies results in a material increase in the number of consumers who choose to opt out or are otherwise using browsers where they need to, and fail to, configure the browser to accept cookies, our ability to collect valuable and actionable data would be impaired.  Consumers may become increasingly resistant to the collection, use, and sharing of information used to deliver targeted advertising and may take steps to prevent such collection and use of information.  Consumers may elect not to allow data collection, use, or sharing for targeted advertising for a number of reasons, such as privacy concerns or pricing mechanisms that may charge the user based upon the amount or types of data consumed on the device.  Consumers may also elect to opt out of receiving targeted advertising specifically from our solutions.

Risks Related to Data Collected from Publishers and Advertisers

In order to effectively operate our video advertising campaigns, we collect data from advertisers, publishers, and other third parties.  If we are not able to obtain sufficient rights to data from these third parties, we may not be able to utilize data in our solutions.  Although our arrangements with advertisers and publishers generally permit us to collect non-personally identifiable and aggregate data from advertising campaigns, some of our advertisers and publishers do not allow us to collect some or all of this data or limit our use of this data, and future advertisers and publishers may do so in the future.  For example, publishers may not agree to permit us to place our data collection tags on their sites or agree to provide us with the data generated by interactions with the content on their sites.  It would be difficult to comply with these requests, and to do so would cause us to spend significant amounts of resources.  It could also make it difficult for us to deliver effective advertising campaigns that meet the demands of our advertisers.

We and many of our advertisers and publishers voluntarily participate in several trade associations and industry self-regulatory groups that promulgate best practice guidelines or codes of conduct addressing the delivery of promotional content to users, and tracking of users or devices for the purpose of delivering targeted advertising.  We could be adversely affected by changes to these guidelines and codes in ways that are inconsistent with our practices or in conflict with the laws and regulations of U.S. or international regulatory authorities.  If we are perceived as not operating in accordance with industry best practices or any such guidelines or codes with regard to privacy, our reputation may suffer, we could lose relationships with advertisers or publishers, and we could be subject to proceedings or actions against us by governmental entities or others as described below.  Any limitation on our ability to collect data about user behavior and interaction with content could make it more difficult for us to deliver effective video advertising campaigns that meet the demands of our advertisers.

50

Risks Related to Data Collection Technology

Changes in device and software features and new technologies could make it easier for internet consumers to prevent the placement of cookies.  In particular, the default settings of consumer devices and software may be set to prevent the placement of cookies unless the consumer actively elects to allow them.  For example, Apple Inc.’s Safari browser currently does not accept third-party cookies as a default, and consumers must activate a browser setting to enable cookies to be set.  Mozilla Corporation and Microsoft Inc. also have announced plans to adopt similar defaults in future versions of their respective Firefox and Internet Explorer browsers.  On February 22, 2012, the Digital Advertising Alliance announced that its members will work to add browser-based header signals to the set of tools by which consumers can express their preferences not to be tracked online.  On March 26, 2012, the U.S. Federal Trade Commission, or the FTC, issued a report on consumer privacy, which calls for the development and implementation of a persistent Do Not Track mechanism to enable consumers to choose whether to allow the tracking of their online search and browsing activities.  Various industry participants have worked to develop and finalize standards relating to a Do Not Track mechanism, and such standards may be implemented and adopted by industry participants at any time.

Network carriers, providers of mobile device operating systems, and device manufacturers may also impact our ability to collect data on internet-connected devices.  These carriers, operating system providers, and device manufacturers are increasingly promoting features that allow device users to disable some of the functionality of the device or its operating system, which may impair or disable the collection of data on their devices.

Any interruptions, failures, or defects in our data collection, mining, analysis, and storage systems could limit our ability to aggregate and analyze user data from our clients’ advertising campaigns.  If that happens, we may not be able to optimize the placement of advertising for the benefit of our advertisers, which could make our solutions less valuable, and, as a result, we may lose clients and our revenue may decline.

If web, smartphones, tablet and connected TV devices, their operating systems or content distribution channels, including those controlled by our competitors, develop in ways that prevent our advertising from being delivered to their users, our ability to grow our business could be impaired.

Our business model depends upon the continued compatibility of our solutions with most internet-connected devices across online, mobile, tablet and connected TV distribution channels, as well as the major operating systems that run on them.  The design of these devices and operating systems are controlled by third parties with whom we do not have any formal relationships.  These parties frequently introduce new devices, and from time to time they may introduce new operating systems or modify existing ones.  In some cases, the parties that control the development of internet-connected devices and operating systems include companies that we regard as our competitors, including some of our most significant competitors.  For example, Google Inc. controls the Android operating system and also controls a significant number of mobile devices.  If our solutions were unable to work on these devices or operating systems, either because of technological constraints or because a maker of these devices or developer of these operating systems wished to impair our ability to provide video ads on them, our ability to grow our business could be impaired.

Our business practices with respect to data could give rise to liabilities or reputational harm as a result of governmental regulation, legal requirements or industry standards relating to consumer privacy and data protection.

U.S. and foreign governments have enacted, considered, or are considering legislation or regulations that could significantly restrict our ability to collect, augment, analyze, use, and share anonymous data, such as by regulating the level of consumer notice and consent required before a company can employ cookies or other electronic tools to track people online.  Federal, state, and international laws and regulations govern the collection, use, retention, sharing, and security of data that we collect across our solutions.  We strive to comply with all applicable laws, regulations, self-regulatory requirements, policies, and legal obligations relating to privacy and data protection.  However, it is possible that these requirements may be interpreted and applied in a manner that is inconsistent from one jurisdiction to another and may conflict with other rules or our practices.  As we expand our operations globally, compliance with regulations that differ from country to country may also impose substantial compliance burdens on our business.  In particular, the European Union has traditionally taken a broader view as to what is considered personal information and has imposed greater obligations under data privacy laws and regulations.  In addition, individual EU member countries have had discretion with respect to their interpretation and implementation of the regulations, which has resulted in variation of privacy standards from country to country.  We may be subject to foreign laws regulating online and mobile advertising even in jurisdictions where we do not have any physical presence to the extent a digital media content provider has advertising inventory that we manage or to the extent that we collect and use data from consumers in those jurisdictions.  Any failure, or perceived failure, by us to comply with U.S. federal, state, or international laws, including laws and regulations regulating privacy, data security, or consumer protection, or other policies, self-regulatory requirements or legal

51

obligations could result in proceedings or actions against us by governmental entities or others.  We are aware of several ongoing lawsuits filed against companies in our industry alleging various violations of privacy- or data security-related laws.

Our subsidiary ScanScout was in the past subject to an FTC inquiry regarding its use of “Flash” cookies.  As a result of our acquisition of ScanScout in December 2010, we are now subject to an FTC order regarding certain notice, disclosure and choice obligations regarding the use of cookies and our collection and use of data in connection with the delivery of targeted advertising.  See the section titled “Business - Government Regulation; Industry Alliances” for a more complete description of this order.  In addition, ScanScout was subject to a putative class action legal proceeding regarding its use of “Flash” cookies, which was settled in March 2012 and dismissed with prejudice.

The regulatory framework for privacy issues worldwide is evolving, and various government and consumer agencies and public advocacy groups have called for new regulation and changes in industry practices, including some directed at the advertising industry in particular.  It is possible that new laws and regulations will be adopted in the United States and internationally, or existing laws and regulations may be interpreted in new ways that would affect our business particularly with regard to collection or use of data to target ads to consumers.

A number of U.S. state and federal bills have been proposed and are under consideration that contain provisions that would regulate how companies, such as ours, can use cookies and other tracking technologies to collect and use information about individuals and their online behaviors.  At least one such bill presently has been proposed in the U.S. Congress.  The U.S. government, including the FTC and the Department of Commerce, has announced that it is reviewing the need for greater regulation of the collection of consumer information, including regulation aimed at restricting some targeted advertising practices.  The FTC has also adopted revisions to its rules implementing the Children’s Online Privacy Protection Act, or COPPA Rules, that became effective July 1, 2013, that broaden the applicability of the COPPA Rules, including the types of information that would be subject to these regulations, and could effectively limit the information that we or our advertisers collect and use through certain online publishers and the content of video ads our advertisers may display.

Many European Union member states are in the process of or have already enacted legislation to implement the European Union ePrivacy Directive (Directive 2009/136/EC amending Directive 2009/136/CE) requiring advertisers to obtain specific types of notice and consent from individuals before using cookies or other technologies to track individuals and their online behavior and deliver targeted advertisements.  In particular, to comply with certain of these requirements, the use of cookies or other similar technologies may require the user’s affirmative, opt-in consent.  Further, the European Commission has proposed a General Data Protection Regulation that may strengthen EU laws regarding notice and consent for tracking technology.  The EU proposals, if implemented, may result in a greater compliance burden with respect to collecting information about persons in Europe.  Complying with any new regulatory requirements could force us to incur substantial costs or require us to change our business practices in a manner that could compromise our ability to effectively pursue our growth strategy.

Any proceeding or action brought against us by a governmental entity or others relating to noncompliance with U.S federal, state, or international laws, self-regulatory requirements, policies, or other legal obligations relating to privacy or data protection could hurt our reputation, force us to spend significant amounts in defense of these proceedings, distract our management, increase our costs of doing business, adversely affect the demand for our solutions, and ultimately result in the imposition of monetary liability.  We may also be contractually liable to indemnify and hold harmless our advertisers and publishers from the costs or consequences of noncompliance with privacy-related laws, regulations, self-regulatory requirements or other legal obligations, or inadvertent or unauthorized use or disclosure of data that we store or handle as part of providing our solutions.

Changes in global privacy-related laws and regulations and self-regulatory regimes may also impact our advertisers and publishers and adversely affect the demand for our solutions or otherwise harm our business, results of operations, and financial condition.  For instance, privacy laws or regulations could require digital media content providers to take additional measures to facilitate consumer privacy preferences, in which case we will be reliant upon them to do so.  In addition, digital media content providers could become subject to regulatory restrictions that would require them to limit or cease altogether the collection and/or use of data by third parties such as ourselves.  For example, one potential form of restriction on the use of cookies would allow the website that the consumer has elected to visit, a first-party website, to continue to place cookies on the user’s browser or device without explicit consent, but would require the user’s explicit consent for a third party to place its cookies on the user’s browser or device.  Additionally, the March 2012 FTC staff report recommends that websites offer consumers a choice about whether the owner of the website can use third parties like us to track the activity for marketing purposes (e.g., delivery of targeted advertising).  We are a third party in this context, and therefore currently depend on the ability to place our cookies on browsers and devices of users that visit the websites of our digital media content providers and to track devices for the purpose of ad delivery reporting on mobile devices, and if we were restricted from doing so because of compliance with laws or

52

regulatory and industry best practices or recommendations by digital media content providers, our ability to gather the data on which we rely would be impaired.  Further, we could be placed at a competitive disadvantage to large competitors such as Google, Facebook, Microsoft, AOL, and Yahoo! who have heavily trafficked, first-party properties that would continue to have greater ability to collect visitor data and use such data for marketing purposes.

Any failure to protect our intellectual property rights could negatively impact our business.

We regard the protection of our intellectual property, which includes trade secrets, copyrights, trademarks, domain names, one patent and several patent applications, as critical to our success.  We strive to protect our intellectual property rights by relying on federal, state and common law rights, as well as contractual restrictions.  We generally enter into confidentiality and invention assignment agreements with our employees and contractors, and confidentiality agreements with parties, with whom we conduct business in order to limit access to, and disclosure and use of, our proprietary information.  However, we may not be successful in executing these agreements with every party who has access to our confidential information or contributes to the development of our intellectual property.  Those agreements that we do execute may be breached, and we may not have adequate remedies for any such breach.  These contractual arrangements and the other steps we have taken to protect our intellectual property may not prevent the misappropriation of our intellectual property, or deter independent development of similar intellectual property by others.  Breaches of the security of our solutions, databases or other resources could expose us to a risk of loss or unauthorized disclosure of information collected, stored, or transmitted for or on behalf of advertisers or publishers, or of cookies, data stored in cookies, other user information, or other proprietary or confidential information.

We currently own one issued U.S. patent and one granted European patent, which we registered in France, Germany and Great Britain.  Additionally, we currently own seven pending U.S. patent applications that we are currently prosecuting with the U.S. Patent and Trademark Office, although there can be no assurance that any of these patent applications will ultimately be issued a patent.  We also register certain domain names, trademarks and service marks in the United States and in certain locations outside the United States.  We also rely upon common law protection for certain marks, such as “Tremor Video.” Any of our patents, trademarks or other intellectual property rights may be challenged by others or invalidated through administrative process or litigation.  While we have a patent and certain patent applications pending, we may be unable to obtain patent protection for the technology covered in our patent applications.  In addition, our existing patents and any patents that may be issued in the future may not provide us with competitive advantages, or may be successfully challenged by third parties.  Our competitors and others could attempt to capitalize on our brand recognition by using domain names or business names similar to ours.  Domain names similar to ours have been registered in the United States and elsewhere.  We may be unable to prevent third parties from acquiring or using domain names and other trademarks that infringe on, are similar to, or otherwise decrease the value of our brands, trademarks or service marks.  Effective trade secret, copyright, trademark, domain name and patent protection are expensive to develop and maintain, both in terms of initial and ongoing registration requirements and the costs of defending our rights.  We may be required to protect our intellectual property in an increasing number of jurisdictions, a process that is expensive and may not be successful or which we may not pursue in every location.  We may, over time, increase our investment in protecting our intellectual property through additional patent filings that could be expensive and time-consuming.

Additionally, in the United States, the central provisions of the Leahy-Smith America Invents Act, or AIA, became effective recently.  Among other things, this law switched U.S. patent rights from the former “first-to-invent” system to a “first inventor-to-file” system.  This may result in inventors and companies having to file patent applications more frequently to preserve rights in their inventions.  This may favor larger competitors that have the resources to file more patent applications.

Monitoring unauthorized use of our intellectual property is difficult and costly.  Our efforts to protect our proprietary rights and intellectual property may not be adequate to prevent their misappropriation or misuse.  Further, we may not be able to detect unauthorized use of, or take appropriate steps to enforce, our intellectual property rights.  Our competitors may also independently develop similar technology.  The laws of some foreign countries may not be as protective of intellectual property rights as those in the United States, and mechanisms for enforcement of intellectual property rights may be inadequate.  Effective patent, trademark, copyright and trade secret protection may not be available to us in every country in which our solutions or technology are hosted or available.  Further, legal standards relating to the validity, enforceability and scope of protection of intellectual property rights are uncertain.  The laws in the United States and elsewhere change rapidly, and any future changes could adversely affect us and our intellectual property.  Our failure to meaningfully protect our intellectual property could result in competitors offering solutions that incorporate our most technologically advanced features, which could seriously reduce demand for our solutions.  In addition, we may in the future find it necessary or appropriate to initiate infringement claims or litigation, whether to protect our intellectual property or to determine the enforceability, scope and validity of the intellectual property rights of others.  Litigation, whether we are a plaintiff or a defendant, can be expensive,

53

time-consuming and may divert the efforts of our technical staff and managerial personnel, which could harm our business, whether or not such litigation results in a determination that is unfavorable to us.  In addition, litigation is inherently uncertain.  Accordingly, despite our efforts, we may be unable to prevent third parties from infringing upon or misappropriating our intellectual property.

Our business may suffer if it is alleged or determined that our solutions or another aspect of our business infringes the intellectual property rights of others.

The online advertising industry is characterized by the existence of large numbers of patents, copyrights, trademarks, trade secrets and other intellectual property and proprietary rights.  Companies in this industry are often required to defend against litigation claims that are based on allegations of infringement or other violations of intellectual property rights.  Our technologies may not be able to withstand any third-party claims or rights against their use.

Our success depends, in part, upon non-infringement of intellectual property rights owned by others and being able to resolve claims of intellectual property infringement or misappropriation without major financial expenditures or adverse consequences.  We currently face, and expect to face in the future, claims by third parties that we infringe upon or misappropriate their intellectual property rights, and we may be found to be infringing upon or to have misappropriated such rights.  Such claims may be made by competitors or other parties.  We cannot assure you that we are not infringing or violating any third-party intellectual property rights.  From time to time, we or our clients may be subject to legal proceedings relating to our solutions or underlying technology and the intellectual property rights of others, particularly as we expand the complexity and scope of our business.  As a result of disclosure of information in filings required of a public company, our business and financial condition will become more visible, which we believe may result in threatened or actual litigation, including by competitors and other third parties.

Regardless of whether claims that we are infringing patents or infringing or misappropriating other intellectual property rights have any merit, these claims are time-consuming and costly to evaluate and defend, and can impose a significant burden on management and employees.  The outcome of any litigation is inherently uncertain, and we may receive unfavorable interim or preliminary rulings in the course of litigation.  There can be no assurances that favorable final outcomes will be obtained in all cases.  We may decide to settle lawsuits and disputes on terms that are unfavorable to us.  Some of our competitors have substantially greater resources than we do and are able to sustain the costs of complex intellectual property litigation to a greater degree and for longer periods of time than we could.  Claims that we are infringing patents or other intellectual property rights could:

·subject us to significant liabilities for monetary damages, which may be tripled in certain instances, and the attorney’s fees of others;

·prohibit us from developing, commercializing or continuing to provide some or all of our solutions unless we obtain licenses from, and pay royalties to, the holders of the patents or other intellectual property rights, which may not be available on commercially favorable terms, or at all;

·subject us to indemnification obligations or obligations to refund fees to, and adversely affect our relationships with, our current or future advertisers, agencies, and publishers;

·result in injunctive relief against us, or otherwise result in delays or stoppages in providing all or certain aspects of our solutions;

·cause advertisers, agencies, or publishers to avoid working with us;

·divert the attention and resources of management and technical personnel; and

·require technology or branding changes to our solutions that would cause us to incur substantial cost and that we may be unable to execute effectively or at all.

In addition, we may be exposed to claims that the content contained in ad campaigns violates the intellectual property or other rights of third parties.  Such claims could be made directly against us or against the publishers from whom we purchase ad inventory.  Generally, under our agreements with publishers, we are required to indemnify the publisher against any such claim

54

with respect to an ad we served.  We attempt to mitigate this exposure by generally requiring our advertisers and/or ad agencies to indemnify us for any damages from any such claims.  There can be no assurance, however, that our advertisers will have the ability to satisfy their indemnification obligations to us, and pursuing any claims for indemnification may be costly or unsuccessful.  As a result, we may be required to satisfy our indemnification obligations to our publishers or claims against us with our assets.  This result could harm our reputation, business, financial condition and results of operations.

We use open source software in our solutions that may subject our technology to general release or require us to re-engineer our solutions, which may cause harm to our business.

Our technology incorporates or is distributed with software or data licensed from third parties, including some software distributed under so-called “open source” licenses, which we use without charge.  Some of these licenses contain requirements that we make available source code for modifications or derivative works we create based upon the open source software, and that we license such modifications or derivative works under the terms of a particular open source license or other license granting third parties certain rights of further use.  By the terms of certain open source licenses, we could be required to release the source code of our proprietary software, and to make our proprietary software available under open source licenses, if we combine our proprietary software with open source software in certain manners.  Although we monitor our use of open source software, we cannot be sure that all open source software is reviewed prior to use in our proprietary software, that our programmers have not incorporated open source software into our proprietary software, or that they will not do so in the future.  Additionally, the terms of many open source licenses to which we are subject have not been interpreted by U.S. or foreign courts.  There is a risk that open source software licenses could be construed in a manner that imposes unanticipated conditions or restrictions on our ability to provide our solutions to our clients.  In addition, the terms of open source software licenses may require us to provide software that we develop, using such open source software, to others on unfavorable license terms.  As a result of our current or future use of open source software, we may face claims or litigation, be required to release our proprietary source code, pay damages for breach of contract, re-engineer our technology, discontinue sales in the event re-engineering cannot be accomplished on a timely basis, or take other remedial action that may divert resources away from our development efforts, any of which could adversely affect our business, financial condition or operating results.

We rely on data, other technology, and intellectual property licensed from other parties, the failure or loss of which could increase our costs and delay or prevent the delivery of our solutions.

We utilize various types of data, other technology, and intellectual property licensed from unaffiliated third parties in order to provide certain elements of our solutions.  Any errors or defects in any third-party data or other technology could result in errors in our solutions that could harm our business.  In addition, licensed technology, data, and intellectual property may not continue to be available on commercially reasonable terms, or at all.  Any loss of the right to use any of these on commercially reasonable terms, or at all, could result in delays in producing or delivering our solutions until equivalent data, other technology, or intellectual property is identified and integrated, which delays could harm our business.  In this situation we would be required to either redesign our solutions to function with technology, data or intellectual property available from other parties or to develop these components ourselves, which would result in increased costs.  Furthermore, we might be forced to limit the features available in our current or future solutions.  If we fail to maintain or renegotiate any of these technology or intellectual property licenses, we could face significant delays and diversion of resources in attempting to develop similar or replacement technology, or to license and integrate a functional equivalent of the technology or intellectual property.  The occurrence of any of these events may have an adverse effect on our business, financial condition and operating results.

Risks Related to Being a Public Company

If we fail to maintain proper and effective internal and disclosure controls, our ability to produce accurate financial statements and other disclosures on a timely basis could be impaired.

The Sarbanes-Oxley Act of 2002, or the Sarbanes-Oxley Act, requires, among other things, that we maintain effective disclosure controls and procedures and internal control over financial reporting.  Commencing January 1, 2014, we must perform system and process evaluation and testing of our internal control over financial reporting to allow management to report on, and our independent registered public accounting firm potentially to attest to, the effectiveness of our internal control over financial reporting as required by Section 404 of the Sarbanes-Oxley Act.  As an “emerging growth company” under the Jumpstart Our Business Startups, or JOBS Act, we expect to avail ourselves of the exemption from the requirement that our independent registered public accounting firm attest to the effectiveness of our internal control over financial reporting; however, we may no longer avail ourselves of this exemption when we cease to be an “emerging growth company.” This will require that we incur substantial additional professional fees and internal costs to expand our accounting and finance functions

55

and that we expend significant management efforts.  Prior to becoming a public company, we were never required to test our internal controls within a specified period, and, as a result, we may experience difficulty in meeting these reporting requirements in a timely manner.  Moreover, if we or our independent registered public accounting firm identifies deficiencies in our internal control over financial reporting that are deemed to be material weaknesses, the market price of our stock could decline and we could be subject to sanctions or investigations by the SEC or other regulatory authorities, which would require additional financial and management resources.

We may in the future discover areas of our internal control over financial reporting that need improvement.  Our internal control over financial reporting will not prevent or detect all error and all fraud.  A control system, no matter how well designed and operated, can provide only reasonable, not absolute, assurance that the control system’s objectives will be met.  Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that misstatements due to error or fraud will not occur or that all control issues and instances of fraud will be detected.

If we are not able to comply with the requirements of Section 404 of the Sarbanes-Oxley Act in a timely manner, or if we are unable to maintain proper and effective disclosure controls and procedures or proper and effective internal control over our financial reporting, we may not be able to produce timely and accurate financial statements and other disclosures, and we may conclude that our internal controls over financial reporting are not effective.  If that were to happen, the market price of our stock could decline and we could be subject to sanctions or investigations by the New York Stock Exchange, or NYSE, the SEC or other regulatory authorities.

Risks associated with being a public company.

As a public company, and particularly after we cease to be an “emerging growth company,” we will incur significant legal, accounting and other expenses that we did not incur as a private company.  In addition, the Sarbanes-Oxley Act of 2002 and rules subsequently implemented by the SEC and NYSE impose numerous requirements on public companies, including requiring changes in corporate governance practices.  Also, the Exchange Act requires, among other things, that we file annual, quarterly and current reports with respect to our business and operating results.  Our management and other personnel will need to devote a substantial amount of time to compliance with these laws and regulations.  These requirements have increased and will continue to increase our legal, accounting, and financial compliance costs and have made and will continue to make some activities more time consuming and costly.  For example, we expect these rules and regulations to make it more difficult and more expensive for us to obtain director and officer liability insurance, and we may be required to accept reduced policy limits and coverage or to incur substantial costs to maintain the same or similar coverage.  These rules and regulations could also make it more difficult for us to attract and retain qualified persons to serve on our board of directors or our board committees or as executive officers.

As an “emerging growth company” under the JOBS Act we are permitted to, and intend to, rely on exemptions from certain disclosure requirements.

We are an “emerging growth company” and, for as long as we continue to be an “emerging growth company,” we may choose to take advantage of exemptions from various reporting requirements applicable to other public companies including, but not limited to, not being required to have our independent registered public accounting firm audit our internal control over financial reporting as required by Section 404 of the Sarbanes-Oxley Act, reduced disclosure obligations regarding executive compensation in our periodic reports and proxy statements, and not being required to hold a nonbinding advisory vote on executive compensation or obtain stockholder approval of “golden parachute” payments.  We could be an “emerging growth company” for up to five years, although, if we have more than $1.0 billion in annual revenue, if the market value of our common stock that is held by non-affiliates exceeds $700 million as of June 30 of any year, or we issue more than $1.0 billion of non-convertible debt over a three year period before the end of that five-year period, we would cease to be an “emerging growth company” as of the December 31 following such occurrence.  Investors may find our common stock less attractive if we choose to rely on these exemptions, in which case the price of our common stock may suffer or there may be a less active trading market for our common stock and our stock price may be more volatile.

Risks Related to Ownership of Our Common Stock

The market price of our common stock may be volatile, which could result in substantial losses for investors.

The trading price of our common stock has been, and is likely to continue to be, volatile and could be subject to wide fluctuations in response to various factors, some of which are beyond our control.  Since shares of our common stock were sold

56

in our IPO in June 2013 at a price of $10.00 per share, our stock price has ranged from an intraday low of $4.21 to an intraday high of $11.09 through November 11, 2013.  In addition, the trading prices of the securities of technology companies in general have been highly volatile, and the volatility in market price and trading volume of securities is often unrelated or disproportionate to the financial performance of the companies issuing the securities.  In addition to the factors discussed in this “Risk Factors” section and elsewhere in this Quarterly Report on Form 10-Q, factors affecting the market price of our common stock include:

·price and volume fluctuations in the overall stock market, or in the market for the stock of comparable companies, from time to time;

·adverse changes in the regulatory environment;

·actual or anticipated changes in our earnings or fluctuations in our operating results or the results of our competitors;

·changes in the market perception of online video advertising platforms generally or in the effectiveness of our solutions in particular;

·announcements of technological innovations, new solutions, acquisitions, strategic alliances or significant agreements by us or by our competitors;

·issuance of new or changed securities analysts’ reports or recommendations for our or our competitors’ stock;

·litigation involving us;

·changes in general economic, industry and market conditions and trends;

·expiration of contractual lock-up agreements with our executive officers, directors and security holders;

·recruitment or departure of key personnel; and

·the other factors described in this section of the report titled “Risk Factors.”

In the past, following periods of volatility in the market price of a company’s securities, securities class action or derivative litigation has often been brought against that company and its officers and directors.  Because of the potential volatility of our stock price, we may become the target of securities litigation in the future.  Securities litigation could result in substantial costs and divert management’s attention and resources from our business.

Sales of substantial amounts of our common stock in the public markets, or the perception that they might occur, could reduce the price that our common stock might otherwise attain and may dilute your voting power and your ownership interest in us.

Sales of a substantial number of shares of our common stock, or the perception that a substantial number of shares could be sold, could reduce the market price of our common stock.  As of November 11, 2013, we had 49,657,777 shares of common stock outstanding and 42,157,777, or 84.9% of those shares are currently restricted as a result of lock-up agreements.  However, subject to applicable securities law restrictions, these shares will be able to be sold in the public market beginning December 24, 2013.  In addition, the shares subject to outstanding options and warrants, for which 4,564,770 shares and 39,824 shares, respectively, were exercisable as of September 30, 2013 will become available for sale immediately upon the exercise of such options or warrants and the expiration or waiver of any applicable lock-up agreements.

Moreover, holders of an aggregate of approximately 34,172,316 shares of our common stock or 68.8% of our common stock, as of November 11, 2013, have rights, subject to some conditions, to require us to file registration statements covering the sale of their shares or to include their shares in registration statements that we may file for ourselves or other stockholders.  We have also registered for offer and sale all shares of common stock that we may issue under our stock-based compensation plans.  These shares can be freely sold in the public market upon issuance, subject to the applicable lock-up agreements.

57

Additionally, Credit Suisse Securities (USA) LLC and Jefferies LLC, on behalf of the underwriters of our IPO, may in their sole discretion and only with our consent, at any time with or without notice, release all or any portion of the shares subject to the lock-up agreements, which would result in more shares being available for sale in the public market at earlier dates.  Sales of common stock by existing stockholders in the public market, the availability of these shares for sale, our issuance of securities or the perception that any of these events might occur could materially and adversely affect the market price of our common stock.  In addition, the sale of these securities could impair our ability to raise capital through the sale of additional stock.

In addition, in the future, we may issue additional shares of common stock or other equity or debt securities convertible into common stock in connection with a financing, acquisition, litigation settlement, and employee arrangements or otherwise.  Any such issuance could result in substantial dilution to our existing stockholders and could cause our stock price to decline.

Concentration of ownership of our common stock among our existing executive officers, directors and principal stockholders may prevent new investors from influencing significant corporate decisions.

Our executive officers, directors and principal stockholders and their respective affiliates beneficially owned, in the aggregate, a significant percentage of our outstanding common stock as of September 30, 2013.  These persons, acting together, are able to significantly influence all matters requiring stockholder approval, including the election and removal of directors and any merger or other significant corporate transactions.  The interests of this group of stockholders may not coincide with our interests or the interests of other stockholders.

If securities or industry analysts do not publish, or cease publishing, research or reports about us, our business or our market, if they publish negative evaluations of our stock, or if we fail to meet the expectations of analysts, the price of our stock and trading volume could decline.

The trading market for our common stock will be influenced by the research and reports that industry or securities analysts may publish about us, our business, our market or our competitors.  If no or few analysts commence coverage of us, the trading price of our stock would likely decrease.  Even if we do obtain analyst coverage, if one or more of the analysts covering our business issues an adverse opinion of our company because we fail to meet their expectations or otherwise, the price of our stock could decline.  If one or more of these analysts cease to cover our stock, we could lose visibility in the market for our stock, which in turn could cause our stock price to decline.

Anti-takeover provisions in our certificate of incorporation and bylaws as well as provisions of Delaware law might discourage, delay or prevent a change in control of our company or changes in our board of directors or management and, therefore, depress the price of our common stock.

Our certificate of incorporation and bylaws and Delaware law contain provisions that may discourage, delay or prevent a merger, acquisition or other change in control that stockholders may consider favorable, including transactions in which you might otherwise receive a premium for your shares of our common stock or transactions that our stockholders might otherwise deem to be in their best interests.  These provisions may also prevent or frustrate attempts by our stockholders to replace or remove members of our board of directors or our management.  Therefore, these provisions could adversely affect the price of our stock.  Our corporate governance documents include provisions:

·establishing a classified board of directors with staggered three-year terms so that not all members of our board of directors are elected at one time;

·providing that directors may be removed by stockholders only for cause;

·preventing the ability of our stockholders to call and bring business before special meetings and to take action by written consent in lieu of a meeting;

·requiring advance notice of stockholder proposals for business to be conducted at meetings of our stockholders and for nominations of candidates for election to our board of directors;

·permitting the board of directors to issue up to 10,000,000 shares of preferred stock with any rights, preferences and privileges as they may designate;

·limiting the liability of, and providing indemnification to, our directors and officers;

58

·providing that vacancies may be filled by remaining directors;

·preventing cumulative voting; and

·providing for a supermajority requirement to amend our bylaws.

As a Delaware corporation, we are also subject to provisions of Delaware law, including Section 203 of the General Corporation Law of the State of Delaware, which prohibits a Delaware corporation from engaging in a broad range of business combinations with any “interested” stockholder for a period of three years following the date on which the stockholder became an “interested” stockholder.  Any provision of our certificate of incorporation or bylaws or Delaware law that has the effect of delaying or deterring a change in control could limit the opportunity for our stockholders to receive a premium for their shares of our common stock and could also affect the price that some investors are willing to pay for our common stock.

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds.

(a)Recent Sales of Unregistered Equity Securities

On July 2, 2013, upon the closing of our IPO, all of our then-outstanding preferred stock was automatically converted into 34,172,316 shares of our common stock and all of our then-outstanding warrants to purchase preferred stock were automatically converted into warrants to purchase 142,534 shares of our common stock.  Additionally, upon the closing of our IPO, all of our then-outstanding Series II common stock was automatically converted into 1,052,464 shares of our common stock. The offers, sales and issuances of such securities were deemed to be exempt from registration under the Securities Act in reliance on Section 3(a)(9) of the Securities Act.

On July 25, 2013, Silicon Valley Bank (“SVB”) exercised, in full, the following warrants to acquire common stock pursuant to a cashless net exercise:  (i) warrants to acquire 17,607 shares of common stock, net of 14,052 shares of common stock tendered to us, at an exercise price of $3.79 per share, with an expiration date of February 8, 2020, (ii)  warrants to acquire 16,210 shares of common stock, net of 19,321 shares of common stock tendered to us, at an exercise price of $4.64 per share, with an expiration date of December 7, 2018 and (iii) warrants to acquire 30,250 shares of common stock, net of 5,270 shares of common stock tendered to us, at an exercise price of $1.27 per share, with an expiration date of June 7, 2017  (refer to note 8 of the notes to consolidated financial statements).  The number of shares tendered to us to satisfy the exercise price for the warrants was based on the closing price of our common stock on July 24, 2013.  In the aggregate, we issued 64,067 shares to SVB in connection with these exercises.  The offers, sales and issuances of such securities were deemed to be exempt from registration under the Securities Act in reliance on Regulation D promulgated thereunder.

(b)Use of Proceeds

On July 2, 2013, we closed our IPO, in which we issued and sold 7,500,000 shares of common stock at a public offering price of $10.00 per share, for aggregate gross proceeds to us of $75 million.  All of the shares issued and sold in our IPO were registered under the Securities Act pursuant to a registration statement on Form S-1 (File No. 333-188813), which was declared effective by the SEC on June 26, 2013.  Credit Suisse Securities (USA) LLC, Jefferies LLC, Canaccord Genuity Inc. and Oppenheimer & Co. Inc. acted as the underwriters.  The offering commenced on June 14, 2013 and did not terminate before all of the securities registered in the registration statement were sold.

The net offering proceeds to us, after deducting underwriting discounts and commissions totaling approximately $5.3 million and offering expenses totaling approximately $3.1 million, were approximately $66.6 million.  No offering expenses were paid directly or indirectly to any of our directors or officers (or their associates) or persons owning ten percent or more of any class of our equity securities or to any other affiliates.  Subsequent to July 2, 2013, we invested a portion of the net offering proceeds into money market securities.  There has been no material change in the planned use of proceeds from our IPO as described in our prospectus dated June 26, 2013 filed with the SEC on June 27, 2013 pursuant to Rule 424(b) of the Securities Act.  As of September 30, 2013, $1.8 million of expenses incurred in connection with the IPO have not yet been paid.

59

(c)Issuer Purchases of Equity Securities

None.

Item 3.  Defaults upon Senior Securities.

Not applicable.

Item 4.  Mine Safety Disclosures.

Not applicable.

Item 5. Other Information.

Not applicable.

Item 6. Exhibits.

(a)List of Exhibits

Exhibit Number	Exhibit Description
10.1	Amended and Restated Warrant to Purchase Common Stock issued by Tremor Video, Inc. to Comerica Bank, with an expiration date of June 26, 2016.
10.2	Amended and Restated Warrant to Purchase Common Stock issued by Tremor Video, Inc. to Venture Lending & Leasing IV, LLC, with an expiration date of June 30, 2017.
31.1+	Certification of Principal Executive Officer Pursuant to Rule 13a-14(a)/15d-14(a).
31.2+	Certification of Principal Financial Officer Pursuant to Rule 13a-14(a)/15d-14(a).
32.1++	Certification Pursuant of Principal Executive Officer to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
32.2++	Certification Pursuant of Principal Financial Officer to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
101.INS*	XBRL Instance Document.
101.SCH*	XBRL Taxonomy Extension Schema.
101.CAL*	XBRL Taxonomy Extension Calculation Linkbase.
101.DEF*	XBRL Taxonomy Extension Definition Linkbase.
101.LAB*	XBRL Taxonomy Extension Label Linkbase.
101.PRE*	XBRL Taxonomy Extension Presentation Linkbase.

+Exhibits marked with a plus sign (“+”) are filed herewith.

++In accordance with Item 601(b)(32)(ii) of Regulation S-K and SEC Release Nos. 33-8238 and 34-47986, Final Rule: Management’s Reports on Internal Control Over Financial Reporting and Certification of Disclosure in Exchange Act Periodic Reports, the certifications furnished in Exhibits 32.1 and 32.2 hereto are deemed to accompany this Quarterly Report on Form 10-Q and will not be deemed “filed” for purpose of Section 18 of the Securities Exchange Act of 1934, as amended. Such certifications will not be deemed to be incorporated by

60

reference into any filing under the Securities Act of 1933, as amended, or the Securities Exchange Act of 1934, as amended, except to the extent that the registrant specifically incorporates it by reference.

*XBRL information is furnished and not filed or a part of a registration statement or prospectus for purposes of Section 11 or 12 of the Securities Act of 1933, as amended, is deemed not filed for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, and otherwise is not subject to liability under this section.

61

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

TREMOR VIDEO, INC.
By:	/s/ William Day
	William Day
	President and Chief Executive Officer
Date: November 14, 2013
TREMOR VIDEO, INC.
By:	/s/ Todd Sloan
	Todd Sloan
	Senior Vice President, Chief Financial Officer and Treasurer
Date: November 14, 2013

62

EX-10.1

Exhibit 10.1

THIS AMENDED AND RESTATED WARRANT AND THE SHARES ISSUABLE HEREUNDER HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933; AS AMENDED (THE “ACT”), OR ANY APPLICABLE -STATE SECURITIES LAWS, AND MAY NOT BE SOLD, PLEDGED OR OTHERWISE TRANSFERRED WITHOUT AN EFFECTIVE REGISTRATION THEREOF UNDER THE ACT AND ANY APPLICABLE STATE SECURITIES LAWS, OR PURSUANT TO RULE 144 OR AN EXEMPTION FROM THE REGISTRATION REQUIREMENTS OF THE ACT AND ANY APPLICABLE STATE SECURITIES LAWS.

AMENDED AND RESTATED WARRANT TO PURCHASE STOCK

Corporation:	TREMOR VIDEO, INC., a Delaware corporation
Number of Shares:	8,694
Class of Stock:	Common Stock
Initial Exercise Price:	$5.7507 (subject to Section 1.6)
Issue Date:	August 12, 2013
Expiration Date:	June 26, 2016

THIS AMENDED AND RESTATED WARRANT TO PURCHASE STOCK (“WARRANT”) CERTIFIES THAT, for good and valuable consideration, the receipt of which is hereby acknowledged, COMERICA BANK, a Texas banking association, or its assignee (“Holder”), is entitled to purchase the number of fully paid and nonassessable shares of the class of securities (the “Shares”) of TREMOR VIDEO, INC., a Delaware corporation (the “Company”) at the initial exercise price per Share (the “Warrant Price”) all as set forth above and as adjusted pursuant to this Warrant, subject to the provisions and upon the terms and conditions set forth in this Warrant.  This Warrant amends and restates that certain warrant originally issued on February 6, 2008, as amended.

ARTICLE 1.EXERCISE.

1.1Method of Exercise.  On or before the Expiration Date (subject to Section 5.1 hereof), holder may exercise this Warrant by delivering this Warrant-and a duly executed Notice of Exercise in substantially the form attached as Appendix 1 to the principal office of the Company.  Holder shall also deliver to the Company a check or wire for the aggregate Warrant Price for the Shares being purchased.

1.2Reserved.

1.3Delivery of Certificate and New Warrant.  Within 45 days after Holder exercises this Warrant, the Company shall deliver to Holder certificates for the Shares acquired and, if this Warrant has not been fully exercised and has not expired, a new warrant representing the Shares not so acquired.

1.4Replacement of Warrants.  On receipt by the Company of reasonable evidence of the loss, theft, destruction or mutilation of this Warrant, and in the case of loss, theft or destruction of this Warrant, on delivery of an indemnity agreement reasonably satisfactory in form and amount to the Company or, in the case of mutilation, on surrender and cancellation of this Warrant, the Company at its expense shall execute and deliver, in lieu of this Warrant, a new warrant of like tenor.

1.5Acquisition of the Company.

1.5.1“Acquisition”.  For the purpose of this Warrant, “Acquisition” means (a) any sale, license, or other disposition of all or substantially all of the assets (including intellectual property) of the Company, or (b) any reorganization, consolidation, merger or sale of the voting securities of the Company or any other transaction where the holders of the Company’s securities before the transaction beneficially own less than 50% of the outstanding voting securities of the surviving entity after the transaction.

1

1.5.2Treatment of Warrant in the event of an Acquisition.  The Company shall give Holder written notice at least 20 days prior to the closing of any proposed Acquisition.  The Company will use its best efforts to cause the acquirer of the Company under the Acquisition (the “Acquirer”) to assume this Warrant as a part of the Acquisition.

(a)If the Acquirer assumes this Warrant, then this Warrant shall be exercisable for the same securities, cash, and property as would be payable for the Shares issuable upon exercise of the unexercised portion of this Warrant as if such Shares were outstanding on the record date for the Acquisition and subsequent closing.  The Warrant Price shall be adjusted accordingly, and the Warrant Price and number and class of Shares shall continue to be subject to adjustment from time to time in accordance with the provisions hereof.

(b)If the Acquirer refuses to assume this Warrant in connection with the Acquisition, the Company shall give Holder an additional written notice at least ten (10) days prior to the closing of the Acquisition of such fact.  In such event, notwithstanding any other provision of this Warrant to the contrary, Holder may immediately exercise this Warrant in the manner specified in this Warrant with such exercise effective immediately prior to closing of the Acquisition.  If Holder elects not to exercise this Warrant, then this Warrant will terminate immediately prior to the closing of the Acquisition.  Notwithstanding any other provision of this Warrant to the contrary if the Acquirer refuses to assume this Warrant in connection with such Acquisition, other than in connection with an Excluded Acquisition (as defined below), then effective immediately as of the date that is ten (10) days prior to the closing of such Acquisition, the Warrant Price shall be automatically adjusted, without further action of any party, to $0.01 per share.  As used herein, an “Excluded Acquisition” means, an Acquisition where the consideration that the holders of the Shares are entitled to receive on account of the Shares consists entirely of cash and/or shares of common stock that are publicly traded and listed on a national exchange and where the shares, if any, receivable by the Holder of this Warrant were the Holder to exercise this Warrant in full immediately prior to the closing of such Acquisition may be publicly re-sold by the Holder in their entirety within the three (3) months following such closing pursuant to Rule 144 or an effective registration statement under the Securities Act of 1933.

1.6“Warrant Price” means, initially, $5.7507.

ARTICLE 2.ADJUSTMENTS TO THE SHARES.

2.1Stock Dividends, Splits, Etc.  If the Company declares or pays a dividend on its common stock payable in common stock, or other securities, or subdivides the outstanding common stock into a greater amount of common stock, then upon exercise of this Warrant, for each Share acquired, Holder shall receive,-without cost to Holder, the total number and kind of securities to which Holder would have been entitled had Holder owned the Shares of record as of the date the dividend or subdivision occurred.

2.2Reclassification, Exchange or Substitution.  Upon any reclassification, exchange, substitution, or other event that results in a change of the number and/or class of the securities issuable upon exercise or conversion of this Warrant, Holder shall be entitled to receive, upon exercise or conversion of this Warrant, the number and kind of securities and property that Holder would have received for the Shares if this Warrant had been exercised immediately before such reclassification, exchange, substitution, or other event.  Such an event shall include any automatic, conversion of the outstanding or issuable securities of the Company of the same class or series as the Shares to common stock pursuant to the terms of the Company’s Certificate of Incorporation, as amended from time to time (the “Company Certificate of Incorporation”) upon the closing of a registered public offering of the Company’s common stock.  The Company or its successor shall promptly issue to Holder a new warrant for such new securities or other property.  The new warrant shall provide for adjustments which shall be as nearly equivalent as may be practicable to the adjustments provided for in this Article 2 including, without limitation, adjustments to the Warrant Price and to the number of securities or property issuable upon exercise of the new warrant.  The provisions of this Section 2.2 shall similarly apply to successive reclassifications, exchanges, substitutions, or other events.

2.3Adjustments for Combinations, Etc...  If the outstanding Shares are combined or consolidated, by reclassification, reverse split or otherwise, into a lesser Number of Shares, the Warrant Price shall he proportionately increased and the number of Shares issuable under this Warrant shall be proportionately decreased.  If the outstanding Shares are split or multiplied, by reclassification or otherwise, into a greater Number of Shares, the

2

Warrant Price shall be proportionately decreased and the number of Shares issuable under this Warrant shall be proportionately increased.

2.4[Reserved.]

2.5No Impairment.  The Company shall not, by amendment of the Company Certificate of Incorporation or through a reorganization, transfer of assets, consolidation, merger; dissolution, issue, or sale of securities or any other voluntary action, avoid or seek to avoid the observance or performance of any of the terms to be observed or performed under this Warrant by the Company, but shall at all times in good faith assist in carrying out all the provisions of this Article 2 and in taking all such action as may be necessary or appropriate to protect Holder’s rights under this Article 2 against impairment.  The foregoing notwithstanding, the Company shall not be deemed to have impaired Holder’s rights if it amends the Company Certificate of Incorporation, or the holders of the Company’s common stock waive their rights thereunder, in a manner that does not (individually or when considered in the context of any other actions being taken in connection with any such amendments or waivers) affect Holder in a manner different from the effect that such amendments or waivers have on the rights of other holders of the Shares.

2.6Certificate as to Adjustments.  Upon each adjustment of the Warrant Price, the Company at its expense shall promptly compute such adjustment, and furnish Holder with a certificate signed by its Chief Financial Officer setting forth such adjustment and the facts upon which such adjustment is based.  The Company shall, upon written request, furnish Holder a certificate setting forth the Warrant Price in effect upon the date thereof and the series of adjustments leading to such Warrant Price.

2.7Fractional Shares.  No fractional Shares shall be issuable upon exercise of this Warrant and the Number of Shares to be issued shall be rounded down to the nearest whole Share.  If a fractional share interest arises upon any exercise of the Warrant, the Company shall eliminate such fractional share interest by paying Holder an amount computed by multiplying the fractional interest by the fair market value, as determined by the Company’s Board of Directors, of a full Share.

ARTICLE 3.REPRESENTATIONS AND COVENANTS OF THE COMPANY.

3.1Representations and Warranties.  The Company hereby represents and warrants to, and agrees with, the Holder as follows:

3.1.1All Shares which may be issued upon the exercise of the purchase right represented by this Warrant, and all securities, if any, issuable upon conversion of the Shares, shall, upon issuance, be duly authorized, validly issued, fully paid and nonassessable, and free of any liens and encumbrances except for restrictions on transfer provided for herein or under applicable federal and state securities laws.

3.2Notice of Certain Events.  If the Company proposes at any time (a) to declare any dividend or distribution upon its stock, whether in cash, property, stock, or other securities and whether or not a regular cash dividend; (b) to offer for subscription pro rata to the holders of any class or series of its stock any additional shares of stock of any class or series or other rights; (c) to effect any reclassification or recapitalization of stock; or (d) to merge or consolidate with or into any other corporation, or sell, lease, license, or convey all or substantially all of its assets, or to liquidate, dissolve or wind up, then, in connection with each such event, the Company shall give Holder (1) at least 20 days prior written notice of the date on which a record will be taken for such dividend, distribution, or subscription rights (and specifying the date on which the holders of stock will be entitled thereto) or for determining rights to vote, if any, in respect of the matters referred to in (a) and (b) above; and (2) in the case of the matters referred to in (c) and (d) above at least 20 days prior written notice of the date when the same will take place (and specifying the date on which the holders of stock will be entitled to exchange their stock for securities or other property deliverable upon the occurrence of such event).

3.3[Reserved.]

3

3.4Registration Under Securities Act of 1933, as amended.  The Company agrees that the Shares or, if the Shares are convertible into common stock of the Company, such common stock; shall be subject to the registration rights set forth on Exhibit B.

ARTICLE 4.INVESTMENT REPRESENTATIONS AND COVENANTS OF HOLDER.

With respect to the acquisition of this Warrant and any of the Shares, Holder hereby represents and warrants to, and agrees with, the Company as follows:

4.1Purchase Entirely for Own Account.  This Warrant is issued to Holder in reliance upon Holder’s representation to the company that this Warrant and the Shares will be acquired for investment for Holder’s, or its affiliate’s, own account, not as a nominee or agent, and not with a view to the resale or distribution of any part thereof other than to an affiliate, and that Holder has no present intention of selling, granting any participation in, or otherwise distributing the same other than to an affiliate.  By executing this Warrant, Holder further represents that Holder does not have any contract, undertaking, agreement or arrangement with any person, other than an affiliate, to sell, transfer or grant participations to such person or to any third person with respect to any of the Shares.

4.2Reliance upon Holder’s Representations.  Holder understands that this Warrant and the Shares are not registered under the Act on the mound that the issuance of such securities is exempt from registration under the Act, and that the Company’s reliance on such exemption is predicated on Holder’s representations set forth herein.

4.3Accredited Investor Status.  Holder represents to the Company that Holder is an Accredited Investor (as defined in the Act).

4.4Restricted Securities.  Holder understands that this Warrant and the Shares are “restricted securities” under the federal securities laws inasmuch as they are being acquired from the Company in a transaction not involving a public offering and that under such federal securities laws and applicable regulations such securities may be resold without registration under the Securities Act only in certain limited circumstances.

ARTICLE 5.MISCELLANEOUS.

5.1Term; Exercise Upon Expiration:  Subject to earlier termination pursuant to Section 1.5 hereof, this Warrant is exercisable in whole or in part, at any time and from time to time on or before the Expiration Date set forth above.  The Company shall give Holder written notice of Holder’s right to exercise this Warrant not less than 90 days before the Expiration Date.  If the notice is not so given, the Expiration Date shall automatically be extended until 90 days after the date the Company delivers such notice to Holder.

5.2Legends.  This Warrant and the Shares (and the securities issuable, directly or indirectly, upon conversion of the Shares, if any) shall be imprinted with a legend in substantially the following form:

THIS SECURITY HAS NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED (“THE “ACT”), OR ANY APPLICABLE .STATE SECURITIES LAWS, AND MAY NOT BE SOLD, PLEDGED OR OTHERWISE TRANSFERRED WITHOUT AN EFFECTIVE REGISTRATION THEREOF UNDER THE ACT AND ANY APPLICABLE STATE SECURITIES LAWS, OR PURSUANT TO RULE 144 OR AN EXEMPTION FROM THE REGISTRATION REQUIREMENTS OF THE ACT AND ANY APPLICABLE STATE SECURITIES LAWS.

THIS SECURITY IS SUBJECT TO CERTAIN RESTRICTIONS INCLUDING A “MARKET STAND-OFF” PERIOD IN THE EVENT OF A PUBLIC OFFERING.

5.3Compliance with Securities Laws on Transfer.  This Warrant and the Shares issuable upon exercise of this Warrant (and the securities issuable, directly or indirectly, upon conversion of the Shares, if any) may not be transferred or assigned in whole or in part without compliance with applicable federal and state securities laws by the transferor and the transferee.

4

5.4Transfer Procedure.  Subject to the provisions of Section 5.3, Holder may transfer all or part of this Warrant or the Shares issuable upon exercise of this Warrant (or the securities issuable, directly or indirectly, upon conversion of the Shares, if any) by giving the Company notice of the portion of this Warrant being transferred setting forth the name, address and taxpayer identification number of the transferee and surrendering this Warrant to the Company for reissuance to the transferee(s) (and Holder, if applicable); provided, however, that Holder may transfer all or part of this Warrant to its affiliates, including, without limitation, Comerica Incorporated, at any time without notice or the delivery of any other instrument to the Company, and such affiliate shall then be entitled to all the rights of Holder under this Warrant and any related agreements, and the Company shall cooperate fully in ensuring that any stock issued upon exercise of this Warrant is issued in the name of the affiliate that exercises this Warrant.  The terms and conditions of this Warrant shall inure to the benefit of, and be binding upon, the Company and the holders hereof and their respective permitted successors and assigns.  Unless the Company is filing financial information with the Securities and Exchange Commission pursuant to the Exchange Act, the Company shall have the right to refuse to transfer any portion of this Warrant to any person who directly competes with the Company.

5.5Notices.  All notices and other communications from the Company to the Bolder, or vice versa, shall be deemed delivered and effective when given personally or mailed by first-class registered or certified mail, postage prepaid, at such address as may have been furnished to the Company or the Holder, as the case may be, in writing by the Company or such Holder from time to time.  All notices to the Holder shall be addressed as follows:

Comerica Bank
c/o Comerica Incorporated
Attn: Warrant Administrator
500 Woodward Avenue, 32” Floor, MC 3379
Detroit, MI 48226

All notices to the Company shall be addressed as follows:

Tremor Video, Inc.
Attn: President
53 West 23rd Street
New York, NY 10010

5.6Amendments.  This Warrant and any term hereof may be changed, waived, discharged or terminated only by an instrument in writing signed by the party against which enforcement of such change, waiver, discharge or termination is sought.

5.7Attorney’s Fees.  In the event of any dispute between the parties concerning the terms and provisions of this Warrant, the party prevailing in such dispute shall be entitled to collect from the other party all costs incurred in such dispute, including reasonable attorneys’ fees.

5.8Governing Law.  This Warrant shall be governed by and construed in accordance with the laws of the State of California, without giving effect to its principles regarding conflicts of law.

5.9Market Stand-Off Provision.  Holder agrees to be bound by the “Market Stand-Off” provision (the “Market Stand-Off Provision”) in section 2.11 of Investor Rights Agreement.  The Market Stand-Off Provision may not be amended, modified or waived without the prior written consent of Holder unless such amendment, modification or waiver affects the rights associated with the Shares in the same manner as such amendment, modification, or waiver affects the rights associated with all other shares of the same series and class as the of Shares granted pursuant to this Warrant.

[Balance of Page Intentionally Left Blank]

5

5.10Confidentiality.  The Company hereby agrees to keep the terms and conditions of this Warrant confidential, Notwithstanding the foregoing confidentiality obligation, the Company may disclose information relating to this Warrant as required by law, rule, regulation, court order or other legal authority, provided that (i) the Company has given Holder at least ten (10) days’ notice of such required disclosure, and (ii) the Company only discloses information that is required, in the opinion of counsel reasonably satisfactory to Holder, to he disclosed.

TREMOR VIDEO, INC.
By:	/ s / Adam Lichstein
Name:	Adam Lichstein
Title:	COO & General Counsel

[Signature page to Warrant to Purchase Stock]

APPENDIX 1

NOTICE OF EXERCISE

1.The undersigned hereby elects to purchase                              shares of the                                  stock of TREMOR VIDEO, INC. pursuant to the terms of the attached Warrant, and tenders herewith payment of the purchase price of such shares in full.

2.Please issue a certificate or certificates representing said shares in the name of the undersigned or in such other name as is specified below:

Comerica Bank
Attn: Warrant Administrator
500 Woodward Avenue, 32nd Floor, MC 3379
Detroit, MI 48226

3.The undersigned represents it is acquiring the shares solely for its own account and not as a nominee for any other party and not with a view toward the resale or distribution thereof except in compliance with applicable securities laws.

COMERICA BANK or Assignee

(Signature)

(Name and Title)

(Date)

EXHIBIT A

[Reserved]

EXHIBIT B

Registration Rights

The Shares shall be deemed “registrable securities” or otherwise entitled to registration rights in accordance with the terms of Sections 2.1, 2.2 and 2.8 of the Amended and Restated Investor Rights Agreement dated September 6, 2011 (the “Investor Rights Agreement’) between the Company and its investor(s); with the following exceptions and clarifications:  (1) The Holder will have not have the right to demand registration, but can otherwise participate in any registration demanded by others; (2) the Holder will be subject to the same provisions regarding indemnification as contained in the Rights Agreement; and (3) the registration rights are freely assignable by the Holder of this Warrant in connection with a permitted transfer of this Warrant or the Shares.

The Company agrees that no amendments will be made to the Agreement which would have an adverse impact on Holder’s registration rights thereunder without the consent of Holder, unless such amendment, modification or waiver affects the rights associated with the Shares in the same manner as such amendment, modification, or waiver affects the rights associated with all other outstanding other shares of the same class as the Shares to the extent necessary to give effect to grant of registration rights under Sections 2.1, 2.2 and 2.8 of the Investor Rights Agreement.  By acceptance of the Warrant to which this Exhibit B is attached, Holder shall be deemed to be a party to the Agreement solely for the purpose of the above-mentioned registration rights.

EX-10.2

Exhibit 10.2

THE SECURITIES REPRESENTED BY THIS CERTIFICATE HAVE BEEN ACQUIRED FOR INVESTMENT AND NOT WITH A VIEW TO, OR IN CONNECTION WITH, THE SALE AND DISTRIBUTION THEREOF, AND HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE “SECURITIES ACT”) OR ANY STATE SECURITIES LAWS.  SUCH SECURITIES MAY NOT BE OFFERED FOR SALE, SOLD, PLEDGED, HYPOTHECATED, OR OTHERWISE TRANSFERRED IN THE ABSENCE OF SUCH REGISTRATION OR AN OPINION OF COUNSEL IN A FORM REASONABLY ACCEPTABLE TO COMPANY THAT SUCH REGISTRATION IS NOT REQUIRED DUE TO AN EXEMPTION THEREFROM UNDER SAID ACT AND ANY APPLICABLE STATE SECURITIES LAWS.

AMENDED AND RESTATED WARRANT TO PURCHASE

SHARES OF COMMON STOCK OF

TREMOR VIDEO, INC.

(Void after June 30, 2017)

This certifies that VENTURE LENDING & LEASING IV, LLC, a Delaware limited liability company, or assigns (“Holder”), for value received, is entitled to purchase from TREMOR VIDEO, INC., a Delaware corporation (“Company”), that number of fully paid and nonassessable shares of Company’s Common Stock (“Common Stock”) determined in accordance with the next paragraph, for cash at a price of $2.4575 per share (the “Stock Purchase Price”) at any time or from time to time up to and including 5:00 p.m. (Pacific time) on June 30, 2017 (the “Expiration Date”), upon surrender to Company at its principal office at 53 West 23rd Street, New York, New York 10010  (or at such other location as Company may advise Holder in writing) of this Warrant properly endorsed with the form of subscription attached hereto as Exhibit “A” (the “Form of Subscription”) duly completed and signed and upon full payment in cash or by check of the aggregate Stock Purchase Price for the number of shares for which this Warrant is being exercised determined in accordance with the provisions hereof.  Holder may also exercise this Warrant on a cashless or “net issuance” basis as described in Section 1(b).  This Warrant is issued in connection with the Loan and Security Agreement dated as of December 7, 2006 (as amended, restated and supplemented from time to time, the “Loan Agreement”) between Company and Venture Lending & Leasing IV, Inc., an affiliate of Holder (“Lender”).  Capitalized terms used herein and not otherwise defined in this Warrant shall have the meaning(s) ascribed to them in the Loan Agreement unless the context would otherwise require.  This Warrant amends and restates that certain warrant originally issued December 7, 2006, as amended.

This Warrant may be exercised, in whole or in part at an exercise price equal to the Stock Purchase Price, for 31,130 shares of Common Stock (the “Warrant Shares”).  If in any case such number includes a fraction, the fraction shall be rounded down to the closest integral number.  As soon as reasonably practicable after the occurrence of the latest event or condition necessary to determine the actual number of Warrant Shares, Company shall execute and deliver a supplement to this Warrant in substantially the form of Exhibit “C” attached hereto, completed with such quantity term and other information as has been determined as a result of the occurrence of such events or conditions.  The provisions of such supplement, once completed and executed, shall control the interpretation and exercise of this Warrant; provided, however, that the failure of Company to deliver such supplement shall not affect the rights of Holder of this Warrant to receive the number of shares of Common Stock as set forth herein. The Stock Purchase Price and the number of Warrant Shares are subject to further adjustment as provided in Section 4.

This Warrant is subject to the following additional terms and conditions:

1.Exercise: Issuance of Certificates; Payment for Shares.

(a)Unless an election is made pursuant to clause (b) of this Section 1, this Warrant shall be exercisable at the option of Holder, at any time or from time to time, by delivery of this Warrant properly endorsed

with the Form of Subscription duly completed and signed on or before the Expiration Date for all or any portion of the Warrant Shares (but not for a fraction of a share) by payment in full with immediately available funds in an amount equal to the Stock Purchase Price multiplied by the number of Warrant Shares to be purchased.  Company agrees that the Warrant Shares shall be and are deemed to be issued to Holder hereof as the record owner of such shares as of the close of business on the date on which the Form of Subscription shall have been delivered and payment made for such shares.  Subject to the provisions of Section 2, certificates for the Warrant Shares so purchased, together with any other securities or property to which Holder hereof is entitled upon such exercise, shall be delivered to Holder hereof by Company at Company’s reasonable expense within a reasonable time after the rights represented by this Warrant have been so exercised.  Except as provided in clause (b) of this Section I , in case of a purchase of less than all the Warrant Shares, Company shall cancel this Warrant and execute and deliver a new Warrant or Warrants of like tenor for the balance of the Warrant Shares surrendered upon such purchase to Holder hereof within a reasonable time.  Each stock certificate so delivered shall be in such denominations of Common Stock as may be requested by Holder hereof and shall be registered in the name of such Holder or such other name as shall be designated by such Holder, subject to the limitations contained in Section 2.

(b)Holder, in lieu of exercising this Warrant by the cash payment of the Stock Purchase Price pursuant to clause (a) of this Section 1, may elect, at any time on or before the Expiration Date, to surrender this Warrant properly endorsed with the Form of Subscription duly completed and signed, and receive that number of Warrant Shares computed using the following formula:

Y(A-B)

X =    A

Where:X =the number of shares of Common Stock to be issued to Holder.

Y =the number of shares of Common Stock that Holder would otherwise have been entitled to purchase hereunder pursuant to Section 1(a) (or such lesser number of shares as Holder may designate in the case of a partial exercise of this Warrant).

A =the Per Share Price (as defined in Section 1(c) below) of one (1) share of Common Stock at the time the net issuance election under this Section 1(b) is made.

B =the Stock Purchase Price then in effect.

Election to exercise under this Section 1(b) may be made by delivering a signed Form of Subscription to Company via facsimile, to be followed by delivery of this Warrant.

(c)For purposes of Section 1(b), “Per Share Price” means:

(i)If the Common Stock is traded on a securities exchange or actively traded over-the-counter:

(1)If the Common Stock is traded on a securities exchange, the Per Share Price shall be deemed to be the closing price of the Common Stock as listed on such exchange, as published in the Western Edition of The Wall Street Journal for the trading day immediately prior to the date of Holder’s election hereunder.

(2)If the Common Stock is actively traded over the counter, the Per Share Price shall be deemed to be the closing bid or sale price, whichever is applicable, of the Common Stock for the trading day immediately prior to the date of Holder’s election hereunder.

(ii)If Section 1(c)(i) above is not applicable, the Per Share Price shall be determined in good faith by the Board of Directors of Company (the “Board of Directors”).

2.Limitation on Transfer.

(a)This Warrant and the Common Stock shall not be transferable except upon the conditions specified in this Section 2, which conditions are intended to ensure compliance with the provisions of the Securities Act.  Each holder of this Warrant or the Common Stock issuable hereunder will cause any proposed transferee of the Warrant or Common Stock to agree in writing to take and hold such securities subject to the provisions and upon the conditions specified in this Section 2.  Notwithstanding the foregoing and any other provision of this Section 2, but subject to compliance with applicable securities laws, Holder may freely transfer all or part of this Warrant or the Warrant Shares (or the securities issuable, directly or indirectly, upon conversion of the Warrant Shares, if any) at any time to any lender transferee of a portion of the loan commitment of Holder under the Loan Agreement, by giving Company notice of the portion of this Warrant being transferred setting forth the name, address and taxpayer identification number of the transferee and surrendering this Warrant to Company for reissuance to the transferee(s) (and Holder, if applicable).  Each transferee shall agree in writing to be bound by the provisions of this Warrant prior to the effectiveness of such transfer.  Notwithstanding the foregoing, in no event shall any transfer of this Warrant or the Warrant Shares be made to a direct competitor of Company, as determined in good faith by the Board of Directors, or to any of such competitor’s affiliates.

(b)Each certificate representing (i) this Warrant, (ii) the Warrant Shares, and (iii) any other securities issued upon any stock split, stock dividend, recapitalization, merger, consolidation or similar event, shall (unless otherwise permitted by the provisions of this Section 2 or unless such securities have been registered under the Securities Act or sold under Rule 144) be stamped or otherwise imprinted with a legend substantially in the following form (in addition to any legend required under applicable state securities laws):

THE SECURITIES REPRESENTED BY THIS CERTIFICATE HAVE BEEN ACQUIRED FOR INVESTMENT AND NOT WITH A VIEW TO, OR IN CONNECTION WITH, THE SALE AND DISTRIBUTION THEREOF, AND HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OR ANY STATE SECURITIES LAWS.  SUCH SECURITIES MAY NOT BE OFFERED FOR SALE, SOLD, PLEDGED, HYPOTHECATED, OR OTHERWISE TRANSFERRED IN THE ABSENCE OF SUCH REGISTRATION OR AN OPINION OF COUNSEL IN A FORM REASONABLY ACCEPTABLE TO COMPANY THAT SUCH REGISTRATION IS NOT REQUIRED DUE TO AN EXEMPTION THEREFROM UNDER SAID ACT AND ANY APPLICABLE STATE SECURITIES LAWS.

THE SHARES REPRESENTED BY THIS CERTIFICATE ARE SUBJECT TO A LOCK-UP PERIOD FOLLOWING THE EFFECTIVE DATE OF A REGISTRATION STATEMENT OF COMPANY FILED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, AS SET FORTH IN THAT CERTAIN WARRANT BETWEEN COMPANY AND THE ORIGINAL HOLDER OF THESE SHARES, A COPY OF WHICH MAY BE OBTAINED AT COMPANY’S PRINCIPAL OFFICE. SUCH LOCK-UP PERIOD IS BINDING ON TRANSFEREES OF THESE SHARES.

(c)Holder of this Warrant and each person to whom this Warrant is subsequently transferred (by acceptance of such transfer) represents and warrants to Company that it will not transfer this Warrant or any Warrant Shares unless a registration statement under the Securities Act was in effect with respect to such securities at the time of issuance thereof, and agrees not to offer for sale, sell, pledge, distribute, transfer or otherwise dispose of this Warrant or any securities issued upon its exercise except pursuant to (i) an effective registration statement under the Securities Act, (ii) Rule 144 under the Securities Act (or any other rule under the Securities Act relating to the disposition of securities), or (iii) an opinion of counsel, reasonably satisfactory to counsel for Company, that an exemption from such registration is available.

(d)“Market Stand-Off” Agreement.  Holder (and its affiliates) hereby agrees that it shall not sell, offer, pledge, contract to sell, grant any option or contract to purchase, purchase any option or contract to sell, grant any right or warrant to purchase, lend or otherwise transfer or encumber, directly or indirectly, any Warrant Shares or other securities of Company held by Holder, nor shall Holder enter into any swap, hedging or other arrangement that transfers to another, in whole or in part, any of the economic consequences of ownership of any Warrant Shares or other securities of Company held by Holder during the one hundred eighty (180) day period following the effective date of a registration statement of Company filed in connection with Company’s initial

underwritten public offering under the Act (the “Lock-Up Period”); provided that for the purpose of compliance with NASD Rule 2711(f)(4), if (i) during the last 17 days of the initial Lock-Up Period, Company releases earnings results or material news or a material event relating to Company occurs or (ii) prior to the expiration of the initial Lock-Up Period, Company announces that it will release earnings results during the 16-day period beginning on the last day for the initial Lock-Up Period, then in each case, each Holder hereby consents to an extension to the Lock-Up Period until the expiration of the 18-day period beginning on the date of release of the earnings results or the occurrence of the material news or material event, as applicable, unless such extension is waived in writing.  Company may impose stop-transfer instructions and may stamp each such certificate with the second legend set forth in Section 2(b) hereof with respect to the Warrant Shares or other securities of Company held by Holder subject to the foregoing restriction until the end of such Lock-Up Period.  Holder agrees to execute a market standoff agreement with said underwriters in customary form consistent with the provisions of this Section 2(d).  Notwithstanding the foregoing, this Market Stand-Off will be binding on Holder (and its affiliates) only to the extent that all officers and directors of Company and holders of at least the Threshold Percentage (as defined below) of Company’s voting securities are either bound by, or have agreed to be bound by, similar agreements.  “Threshold Percentage” shall be equal to the minimum percentage ownership of Company’s voting securities required pursuant to the Rights Agreement (as defined below), as may be amended from time to time, to be bound by similar agreements.

3.Shares to be Full Paid; Reservation of Shares.  Company covenants and agrees that all Warrant Shares will, upon issuance, be duly authorized, validly issued, fully paid and nonassessable and free from all preemptive rights of any stockholder and free of all taxes, liens and charges with respect to the issue thereof Company further covenants and agrees that during the period within which the rights represented by this Warrant may be exercised, Company will at all times have authorized and reserved, for the purpose of issue or transfer upon exercise of the subscription rights evidenced by this Warrant, a sufficient number of shares of authorized but unissued Common Stock, or other securities and property, when and as required to provide for the exercise of the rights represented by this Warrant.  Company will use its reasonable best efforts to assure that such shares of Common Stock may be issued as provided herein without violation of any applicable law or regulation, or of any requirements of any domestic securities exchange upon which the Common Stock may be listed; provided, however, that Company shall not be required to effect a registration statement under federal or state securities laws with respect to such exercise except as provided in Section 9.  Company will not take any action which would result in any adjustment of the Stock Purchase Price (i) if the total number of shares of Common Stock issuable after such action upon exercise of all outstanding warrants, together with all shares of Common Stock then outstanding and all shares of Common Stock then issuable upon exercise of all options and upon the conversion of all convertible securities then outstanding, would exceed the total number of shares of Common Stock then authorized by Company’s Certificate of Incorporation or (ii) if the par value per share of the Common Stock would exceed the Stock Purchase Price.

4.Adjustment of Stock Purchase Price and Number of Shares.  The Stock Purchase Price and the number of Warrant Shares shall be subject to adjustment from time to time upon the occurrence of certain events described in this Section 4; provided, however, that no adjustment will be made pursuant to this Section 4 to the extent that such adjustment would be duplicative of any adjustment set forth in Company’s Certificate of Incorporation as in effect on the date of such adjustment.  Upon each adjustment of the Stock Purchase Price, Holder of this Warrant shall thereafter be entitled to purchase, at the Stock Purchase Price resulting from such adjustment, the number of shares obtained by multiplying the Stock Purchase Price in effect immediately prior to such adjustment by the number of Warrant Shares purchasable pursuant hereto immediately prior to such adjustment, and dividing the product thereof by the Stock Purchase Price resulting from such adjustment.

4.1Subdivision or Combination of Stock.  In case Company shall at any time subdivide its outstanding shares of Common Stock into a greater number of shares, the Stock Purchase Price in effect immediately prior to such subdivision shall be proportionately reduced, and the number of Warrant Shares shall be proportionately increased.  Conversely, in case the outstanding shares of Common Stock of Company shall be combined into a smaller number of shares, the Stock Purchase Price in effect immediately prior to such combination shall be proportionately increased, and the number of Warrant Shares shall be proportionately reduced.

4.2Dividends in Common Stock, Other Stock, Property, Reclassification.  If at any time or from time to time the holders of Common Stock (or any shares of stock or other securities at the time receivable upon the exercise of this Warrant) shall have received or become entitled to receive, without payment therefor,

(a)Common Stock, or any shares of stock or other securities whether or not such securities are at any time directly or indirectly convertible into or exchangeable for Common Stock, or any rights or options to subscribe for, purchase or otherwise acquire any of the foregoing by way of dividend or other distribution,

(b)any cash paid or payable otherwise than as a cash dividend, or

(c)Common Stock or other or additional stock or other securities or property (including cash) by way of spin off, split-up, reclassification, combination of shares or similar corporate rearrangement, (other than shares of Common Stock issued as a stock split, adjustments in respect of which shall be covered by the terms of Section 4.1),

Then and in each such case, Holder hereof shall, upon the exercise of this Warrant, be entitled to receive, in addition to the number of shares of Common Stock receivable thereupon, and without payment of any additional consideration therefore, the amount of stock and other securities and property (including cash in the cases referred to in clauses (b) and (c) above) which such Holder would hold on the date of such exercise had he been the holder of record of such Common Stock as of the date on which holders of Common Stock received or became entitled to receive such shares and/or all other additional stock and other securities and property.

4.3Change of Control.  If any capital reorganization of the capital stock of Company, or any consolidation or merger of Company with another entity, or the sale of all or substantially all of its assets to another entity (each, a “Change of Control”) shall be effected in such a way that Holders of Common Stock shall be entitled to receive stock, securities or assets with respect to or in exchange for Common Stock, then,

(a)in the event that (i) the effective per share price of the Common Stock in such Change of Control is at least three (3) times the Stock Purchase Price in effect at the time of such Change of Control, (ii) the consideration received in such Change of Control consists solely of cash or shares of a publicly traded company listed on a national market or exchange which may be sold without restrictions immediately after the close of such Change of Control transaction, (iii) Company’s stockholders own less than 50% of the voting securities of the surviving entity, and (iv) the surviving entity does not assume any stock purchase options (other than options and stock grants issued pursuant to Company’s equity incentive plan, if any) or other warrants of Company, then this Warrant shall be deemed exercised in accordance with the provisions of Section 1(b) upon the closing of such Change of Control transaction, or

(b)in all other cases, as a condition of such Change of Control, lawful and adequate provisions shall be made whereby Holder hereof shall thereafter have the right to purchase and receive (in lieu of the shares of the Common Stock of Company immediately theretofore purchasable and receivable upon the exercise of the rights represented hereby) such shares of stock, securities or assets as may be issued or payable with respect to or in exchange for a number of outstanding shares of such Common Stock equal to the number of shares of such stock immediately theretofore purchasable and receivable upon the exercise of the rights represented hereby.  In any such case, appropriate provision shall be made with respect to the rights and interests of Holder of this Warrant to the end that the provisions hereof (including, without limitation, provisions for adjustments of the Stock Purchase Price and of the number of Warrant Shares) shall thereafter be applicable, as nearly as may be possible, in relation to any shares of stock, securities or assets thereafter deliverable upon the exercise hereof.  Promptly after the consummation of any Change of Control, the successor entity (if other than Company) resulting from such Change of Control shall, upon Holder’s request, deliver a written instrument, executed and mailed or delivered to the registered Holder hereof at the last address of such Holder appearing on the books of Company, evidencing the assumption of the obligation to deliver to such Holder such shares of stock, securities or assets as, in accordance with the foregoing provisions, such Holder may be entitled to purchase.

4.4[Intentionally Omitted.]

4.5Notice of Adjustment.  Upon any adjustment of the Stock Purchase Price, and/or any increase or decrease in the number of Warrant Shares, Company shall give written notice thereof, by first class mail, postage prepaid, addressed to the registered holder of this Warrant at the address of such holder as shown on the books of Company, The notice, which may be substantially in the form of Exhibit “C” attached hereto, shall be signed by Company’s chief financial officer and shall state the Stock Purchase Price resulting from such adjustment and the increase or decrease, if any, in the number of Warrant Shares, setting forth in reasonable detail the method of calculation and the facts upon which such calculation is based.

4.6Other Notices.  If at any time:

(a)Company shall declare any cash dividend upon its Common Stock;

(b)Company shall declare any dividend upon its Common Stock payable in stock or make any special dividend or other distribution to the holders of such Common Stock;

(c)[Intentionally Omitted.]

(d)there shall be any capital reorganization or reclassification of the capital stock of Company, or consolidation or merger of Company with, or sale of all or substantially all of its assets to, another entity;

(e)there shall be a voluntary or involuntary dissolution, liquidation or winding-up of Company; or

(f)Company shall take or propose to take any other action, notice of which is actually provided to holders of the Common Stock;

then, in any one or more of said cases, Company shall give, by first class mail, postage prepaid, addressed to Holder of this Warrant at the address of such Holder as shown on the books of Company, (i) the same notice provided to holders of Common Stock of the date on which the books of Company shall close or a record shall be taken for such dividend, distribution or subscription rights or for determining rights to vote in respect of any such reorganization, reclassification, consolidation, merger, sale, dissolution, liquidation or winding-up, or other action and (ii) in the case of any such reorganization, reclassification, consolidation, merger, sale, dissolution, liquidation or winding-up, or other action, the same notice provided to holders of Common Stock.  Any notice given in accordance with the foregoing clause (i) shall also specify, in the case of any such dividend, distribution or subscription rights, the date on which the holders of Common Stock shall be entitled thereto.  Any notice given in accordance with the foregoing clause (ii) shall also specify the date on which the holders of Common Stock shall be entitled to exchange their Common Stock for securities or other property deliverable upon such reorganization, reclassification, consolidation, merger, sale, dissolution, liquidation or winding-up, or other action as the case may be.

4.7Certain Events.  If any change in the outstanding Common Stock of Company or any other event occurs as to which the other provisions of this Section 4 are not strictly applicable or if strictly applicable would not fairly effect the adjustments to this Warrant in accordance with the essential intent and principles of such provisions, then the Board of Directors shall make in good faith an adjustment in the number and class of shares issuable under this Warrant, the Stock Purchase Price and/or the application of such provisions, in accordance with such essential intent and principles, so as to protect such purchase rights as aforesaid.  The adjustment shall be such as will give Holder of this Warrant upon exercise for the same aggregate Stock Purchase Price the total number, class and kind of shares as Holder would have owned had this Warrant been exercised prior to the event and had Holder continued to hold such shares until after the event requiring adjustment.

4.8[Intentionally Omitted.]

5.Issue Tax.  The issuance of certificates for any Warrant Shares upon the exercise of this Warrant shall be made without charge to Holder of this Warrant for any issue tax in respect thereof; provided, however, that

Company shall not be required to pay any tax which may be payable in respect of any transfer involved in the issuance and delivery of any certificate in a name other than that of the then Holder of this Warrant being exercised.

6.Closing of Books.  Company will at no time close its transfer hooks against the transfer of this Warrant or of any Warrant Shares in any manner which interferes with the timely exercise of this Warrant.

7.No Voting or Dividend Rights; Limitation of Liability.  Nothing contained in this Warrant shall be construed as conferring upon Holder hereof any rights as a stockholder (except for those rights granted to Holder under this Warrant or any other Loan Document), including the right to vote or to consent as a stockholder in respect of meetings of stockholders for the election of directors of Company or any other matters or any rights whatsoever as a stockholder of Company.  Without limiting the generality of the foregoing, no dividends or interest shall be payable or accrued in respect of this Warrant or the interest represented hereby or the Warrant Shares until, and only to the extent that, this Warrant shall have been exercised.  No provisions hereof, in the absence of affirmative action by Holder to purchase shares of Common Stock, and no mere enumeration herein of the rights or privileges of Holder hereof, shall give rise to any liability of such Holder for the Stock Purchase Price or as a stockholder of Company, whether such liability is asserted by Company or by its creditors.

8.[Intentionally Omitted.]

9.Registration Rights.  The Common Stock issuable upon the exercise of this Warrant shall be deemed “registrable securities” or otherwise entitled to hold all of the registration rights set forth in the Investor Rights Agreement dated as of September 6, 2011 (the “Rights Agreement”) with the following exceptions and clarifications: (i) Holder will have no right to initiate a demand registration under Section 2.1 of the Rights Agreement; (ii) Holder will be subject to the same provisions regarding indemnification as contained in the Rights Agreement; and (iii) the registration rights are freely assignable by Holder of this Warrant in connection with a permitted transfer of this Warrant or the Warrant Shares issuable upon exercise hereof.

10.Rights and Obligations Survive Exercise of Warrant.  The rights and obligations of Company, of Holder of this Warrant and of the holder of Warrant Shares, contained in Sections 2, 6 and 9 shall survive the exercise of this Warrant.

11.Modification and Waiver.  This Warrant and any provision hereof may be changed, waived, discharged or terminated only by an instrument in writing signed by the party against which enforcement of the same is sought.

12.Notices.  Any notice, request or other document required or permitted to be given or delivered to Holder hereof or Company shall be made in writing and deemed to have been given (i) upon receipt if delivered personally or by courier (ii) upon confirmation of receipt if by telecopy or (iii) three business days after deposit in the US mail, with postage prepaid and certified or registered, to each such Holder at its address as shown on the books of Company or to Company at the address indicated therefor in the first paragraph of this Warrant.

13.Binding Effect on Successors.  This Warrant shall be binding upon any corporation succeeding Company pursuant to a Change of Control.  All of the obligations of Company relating to the Common Stock issuable upon the exercise of this Warrant shall survive the exercise and termination of this Warrant.  All of the covenants and agreements of Company shall inure to the benefit of the successors and assigns of Holder hereof Company will, at the time of the exercise of this Warrant, in whole or in part, upon request of Holder hereof but at Company’s expense, acknowledge in writing its continuing obligation to Holder hereof in respect of any rights (including, without limitation, any right to registration of the shares of Common Stock) to which Holder hereof shall continue to be entitled after such exercise in accordance with this Warrant; provided, that the failure of Holder hereof to make any such request shall not affect the continuing obligation of Company to Holder hereof in respect of such rights.

14.Descriptive Headings and Governing Law.  The descriptive headings of the several sections and paragraphs of this Warrant are inserted for convenience only and do not constitute a part of this Warrant.  This

Warrant shall be construed and enforced in accordance with, and the rights of the parties shall be governed by, the laws of the State of California.

15.Lost Warrants or Stock Certificates.  Company represents and warrants to Holder hereof that upon receipt of evidence reasonably satisfactory to Company of the loss, theft, destruction, or mutilation of any Warrant or any stock certificate issued upon exercise thereof and, in the case of any such loss, theft or destruction, upon receipt of an indemnity reasonably satisfactory to Company, or in the case of any such mutilation upon surrender and cancellation of such Warrant or any such stock certificate, Company will issue and deliver a new Warrant or stock certificate, of like tenor, in lieu of the lost, stolen, destroyed or mutilated Warrant or stock certificate at Holder’s expense.

16.Fractional Shares.  No fractional shares shall be issued upon exercise of this Warrant.  Company shall, in lieu of issuing any fractional share, pay the holder entitled to such fraction a sum in cash equal to such fraction multiplied by the then effective Stock Purchase Price.

17.Representations of Holder.  With respect to this Warrant, Holder represents and warrants to Company as follows:

17.1Experience.  It is experienced in evaluating and investing in companies engaged in businesses similar to that of Company; it understands that investment in this Warrant involves substantial risks; it has made detailed inquiries concerning Company, its business and services, its officers and its personnel; the officers of Company have made available to Holder any and all written information it has requested; the officers of Company have answered to Holder’s satisfaction all inquiries made by it; in making this investment it has relied upon information made available to it by Company; and it has such knowledge and experience in financial and business matters that it is capable of evaluating the merits and risks of investment in Company and it is able to bear the economic risk of that investment.

17.2Investment.  It is acquiring this Warrant for investment for its own account and not with a view to, or for resale in connection with, any distribution thereof.  It understands that this Warrant and the shares of Common Stock issuable upon exercise thereof have not been registered under the Securities Act, nor qualified under applicable state securities laws.

17.3Rule 144.  It acknowledges that this Warrant and the Common Stock must be held indefinitely unless they are subsequently registered under the Securities Act or an exemption from such registration is available.  It has been advised or is aware of the provisions of Rule 144 promulgated under the Securities Act.

17.4Access to Data.  It has had an opportunity to discuss Company’s business, management and financial affairs with Company’s management and has had the opportunity to inspect Company’s facilities.

18.Additional Representations and Covenants of Company.  Company hereby represents, warrants and agrees as follows:

18.1Corporate Power.  Company has all requisite corporate power and corporate authority to issue this Warrant and to carry out and perform its obligations hereunder.

18.2Authorization.  All corporate action on the part of Company, its directors and stockholders necessary for the authorization, execution, delivery and performance by Company of this Warrant has been taken.  This Warrant is a valid and binding obligation of Company, enforceable in accordance with its terms, except (i) as limited by applicable bankruptcy, insolvency, reorganization, moratorium, and other laws of general application affecting enforcement of creditors’ rights generally, and (ii) as limited by laws relating to the availability of specific performance, injunctive relief, or other equitable remedies.

18.3Offering.  Subject in part to the truth and accuracy of Holder’s representations set forth in Section 17 hereof, the offer, issuance and sale of this Warrant is, and the issuance of Common Stock upon exercise of this Warrant will be, exempt from the registration requirements of the Securities Act, and are exempt

from the qualification requirements of any applicable state securities laws; and neither Company nor anyone acting on its behalf will take any action hereafter that would cause the loss of such exemptions.

18.4Stock Issuance.  Upon exercise of this Warrant, Company will use its reasonable best efforts to cause stock certificates representing the Warrant Shares purchased pursuant to the exercise to be issued in the names of Holder, its nominees or assignees, as appropriate promptly following the time of such exercise.

18.5Certificates and By-Laws.  Company has provided Holder with true and complete copies of the Charter and its By-Laws, each as amended and in effect on the date of issuance of this Warrant.

(Signature Page Follows)

IN WITNESS WHEREOF, Company and Holder have caused this Warrant to be duly executed by their officers, thereunto duly authorized this 28th day of October, 2013.

TREMOR VIDEO, INC.
By:	/ s / Adam Lichstein
Name:	Adam Lichstein
Title:	COO & General Counsel
VENTURE LENDING & LEASING IV, LLC,
a Delaware limited liability company
By:	Westech Investment Advisors, LLC
	its Managing Member
By:	/ s / Maurice Werdegar
Name:	Maurice Werdegar
Title:	Vice President & COO

EXHIBIT “A”

FORM OF SUBSCRIPTION

(To be signed only upon exercise of Warrant)

To:

oThe undersigned, the holder of the within Warrant, hereby irrevocably elects to exercise the purchase right represented by such Warrant for, and to purchase thereunder, (1) See Below                                (      ) shares (the “Shares”) of Stock of                    and herewith makes payment of                            Dollars ($                ) therefor, and requests that the certificates for such shares be issued in the name of, and delivered to,                 , whose address is                       .

oThe undersigned hereby elects to convert              percent (    %) of the value of the Warrant pursuant to the provisions of Section 1(b) of the Warrant.

The undersigned acknowledges that it has reviewed the representations and warranties contained in Section 17 of this Warrant and by its signature below hereby makes such representations and warranties to Company.

Dated

Holder:

By:

Its:

(Address)

(1)Insert here the number of shares called for on the face of the Warrant (or, in the case of a partial exercise, the portion thereof as to which the Warrant is being exercised), in either case without making any adjustment for additional stock or other securities or property or cash which, pursuant to the adjustment provisions of the Warrant, may be issuable upon exercise.

EXHIBIT “B”

ASSIGNMENT

FOR VALUE RECEIVED, the undersigned, the holder of the within Warrant, hereby sells, assigns and transfers all of the rights of the undersigned under the within Warrant, with respect to the number of shares of Common Stock covered thereby set forth herein below, unto:

Name of Assignee Address No. of Shares

Dated

Holder:

By:

Its:

EXHIBIT “C”

[On letterhead of Company]

Reference is hereby made to that certain Amended and Restated Warrant dated August     , 2013, issued by TREMOR VIDEO, INC., a Delaware corporation (the “Company”), to VENTURE LENDING & LEASING IV, LLC, a Delaware limited liability company (the “Holder”).

[IF APPLICABLE] The Warrant provides that the actual number and type of shares of Company’s capital stock issuable upon exercise of the Warrant and the initial exercise price per share are to be determined by reference to one or more events or conditions subsequent to the issuance of the Warrant.  Such events or conditions have now occurred or lapsed, and Company wishes to confirm the actual number of shares issuable and the initial exercise price.  The provisions of this Supplement to Warrant are incorporated into the Warrant by this reference, and shall control the interpretation and exercise of the Warrant.

[IF APPLICABLE] Notice is hereby given pursuant to Section 4.5 of the Warrant that the following adjustment(s) have been made to the Warrant: [describe adjustments, setting forth details regarding method of calculation and facts upon which calculation is based].

This certifies that Holder is entitled to purchase from Company                                                (                          ) fully paid and nonassessable shares of Company’s Common Stock at a price of                                                    Dollars ($                      ) per share (the “Stock Purchase Price”).  The Stock Purchase Price and the number of shares purchasable under the Warrant remain subject to adjustment as provided in Section 4 of the Warrant.

Executed this              day of                                 , 20      .

TREMOR VIDEO, INC.

By:

Name:

Title:

EX-31.1

Exhibit 31.1

CERTIFICATION PURSUANT TO RULE 13A-14(A)/15D-14(A)

I, William Day, certify that:

1.I have reviewed this Quarterly Report on Form 10-Q of Tremor Video, Inc.;

2.Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3.Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4.The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant and have:

a.Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b.Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

c.Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting;

5.The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent function):

a.All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b.Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: November 14, 2013	/s/ William Day
	William Day
	President and Chief Executive Officer
	(Principal Executive Officer)

EX-31.2

Exhibit 31.2

CERTIFICATION PURSUANT TO RULE 13A-14(A)/15D-14(A)

I, Todd Sloan, certify that:

1.I have reviewed this Quarterly Report on Form 10-Q of Tremor Video, Inc.;

2.Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3.Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4.The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant and have:

a.Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b.Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

c.Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting;

5.The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent function):

a.All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b.Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: November 14, 2013	/s/ Todd Sloan
	Todd Sloan
	Senior Vice President, Chief Financial Officer and Treasurer
	(Principal Financial Officer)

EX-32.1

Exhibit 32.1

CERTIFICATION PURSUANT TO

18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the Quarterly Report of Tremor Video, Inc. (the “Company”) on Form 10-Q for the period ended September 30, 2013 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), the undersigned, William Day, President and Chief Executive Officer, certifies, pursuant to 18 U.S.C. Section 1350, that:

1.  the Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

2.  the information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

Date: November 14, 2013	/s/ William Day
	William Day
	President and Chief Executive Officer
	(Principal Executive Officer)

EX-32.2

Exhibit 32.2

CERTIFICATION PURSUANT TO

18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the Quarterly Report of Tremor Video, Inc. (the “Company”) on Form 10-Q for the period ended September 30, 2013 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), the undersigned, Todd Sloan, Senior Vice President, Chief Financial Officer and Treasurer, certifies, pursuant to 18 U.S.C. Section 1350, that:

1.  the Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

2.  the information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

Date: November 14, 2013	/s/ Todd Sloan
	Todd Sloan
	Senior Vice President, Chief Financial Officer and Treasurer
	(Principal Financial Officer)

XML

Commitments and Contingencies

9 Months Ended

Sep. 30, 2013

Commitments and Contingencies

Commitments and Contingencies

9.  Commitments and Contingencies

Letters of Credit

At September 30, 2013 and December 31, 2012, the Company had outstanding letters of credit of $600 and $1,221, respectively, related to two office spaces in New York, New York and Boston, Massachusetts.

Legal Contingencies

During the normal course of the business, the Company is occasionally involved with various claims and litigation.  Reserves are established in connection with such matters when a loss is probable and the amount of such loss can be reasonably estimated.  As of each September 30, 2013 and December 31, 2012, no material reserves were recorded.  No reserves are established for losses which are only reasonably possible.  The determination of probability and the estimation of the actual amount of any such loss are inherently unpredictable, and it is therefore possible that the eventual outcome of such claims and litigation could exceed the estimated reserves, if any.  Based upon the Company’s experience, current information and applicable law, it does not believe it is reasonably possible that any proceedings or possible related claims will have a material effect on its financial statements.

XML

Stock-Based Compensation (Details 5) (USD $) In Thousands, except Per Share data, unless otherwise specified	9 Months Ended
	Sep. 30, 2013
Weighted Average Grant Date Fair Value (per share)
Weighted-average period over which unrecognized compensation cost is expected to be recognized	2 years 8 months 5 days
RSU
Restricted Stock Unit Awards
Restricted stock Stock unit awards granted (In shares)	80,119
Restricted stock unit awards forfeited (in shares)	(10,000)
Balance at the end of the period	70,119
Weighted Average Grant Date Fair Value (per share)
Restricted stock Stock unit awards granted (in dollars per share)	$ 9.67
Restricted stock unit awards forfeited (in dollars per share)	$ 10.00
Balance at the end of the period (in dollars per share)	$ 9.63
Aggregate grant date fair value of restricted stock unit awards outstanding	$ 675
Unrecognized compensation cost	$ 566
Weighted-average period over which unrecognized compensation cost is expected to be recognized	1 year

XML

Consolidated Statements of Operations (USD $) In Thousands, except Share data, unless otherwise specified	3 Months Ended		9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012
Consolidated Statements of Operations
Revenue	$ 35,267	$ 30,174	$ 95,497	$ 72,652
Cost of revenue	21,057	16,704	53,869	43,453
Gross profit	14,210	13,470	41,628	29,199
Operating expenses:
Technology and development	2,833	2,215	8,348	5,862
Sales and marketing	9,477	8,869	28,263	26,079
General and administrative	2,681	2,461	8,069	7,991
Depreciation and amortization	1,581	1,510	4,576	4,468
Total operating expenses	16,572	15,055	49,256	44,400
Loss from operations	(2,362)	(1,585)	(7,628)	(15,201)
Interest and other income (expense):
Interest expense	(14)	(57)	(127)	(169)
Other income (expense)	153	37	323	(2)
Total interest and other income (expense), net	139	(20)	196	(171)
Loss before income taxes	(2,223)	(1,605)	(7,432)	(15,372)
Income tax expense	(20)	(70)	(243)	(210)
Net loss	(2,243)	(1,675)	(7,675)	(15,582)
Series F preferred stock deemed dividend	(15,849)		(15,849)
Net loss attributable to common stockholders	$ (18,092)	$ (1,675)	$ (23,524)	$ (15,582)
Net loss attributable to common stockholders per share:
Basic and diluted (in dollars per share)	$ (0.37)	$ (0.22)	$ (1.08)	$ (2.09)
Weighted average number of shares of common stock outstanding:
Basic and diluted (in shares)	49,115,766	7,541,832	21,686,759	7,440,430

XML

Summary of Significant Accounting Policies

9 Months Ended

Sep. 30, 2013

Summary of Significant Accounting Policies

Summary of Significant Accounting Policies

2.  Summary of Significant Accounting Policies

Basis of Presentation

The accompanying unaudited interim consolidated financial statements and footnotes have been prepared in accordance with generally accepted accounting principles in the United States of America (“US GAAP”) and applicable rules and regulations of the Securities and Exchange Commissions (the “SEC”) regarding unaudited interim financial information.  In the opinion of management, the accompanying unaudited interim consolidated financial statements reflect all adjustments, consisting only of normal recurring adjustments, necessary for a fair presentation of the Company’s consolidated balance sheets, statements of operations, comprehensive loss, mandatorily redeemable convertible preferred stock and changes in stockholders’ equity (deficit) and cash flows for the interim periods presented.  Operating results for the interim periods presented are not necessarily indicative of the results of operations to be expected for the full year due to seasonal and other factors.  Certain information and footnote disclosures normally included in the consolidated financial statements in accordance with US GAAP have been omitted in accordance with the rules and regulations of the SEC.  Accordingly, these unaudited interim consolidated financial statements and footnotes should be read in conjunction with the consolidated financial statements and accompanying notes thereto included in the Company’s prospectus dated June 26, 2013, filed with the SEC on June 27, 2013 pursuant to Rule 424(b)(4) under the Securities Act (“Prospectus”).

Principles of Consolidation

The unaudited interim consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries.  All inter-company balances and transactions have been eliminated in the accompanying unaudited interim consolidated financial statements.

Initial Public Offering

On July 2, 2013, the Company closed its initial public offering (“IPO”) of common stock in which the Company issued and sold 7,500,000 shares of common stock.  Upon closing of the IPO, all of the Company’s outstanding mandatorily redeemable convertible preferred stock (“preferred stock”) automatically converted into 34,172,316 shares of common stock, which includes a one-time $15,849 non-cash preferred stock deemed dividend related to 1,584,863 of additional shares of common stock in connection with to the Series F preferred stock ratchet provision (refer to note 10), and all of the Company’s outstanding Series II common stock automatically converted into 1,052,464 shares of common stock.  In addition, the outstanding warrants to purchase preferred stock automatically converted into warrants to purchase 142,534 shares of common stock, and the warrants to purchase preferred stock liability of $790, which includes a $136 adjustment for the change in fair value from July 1, 2013 through July 2, 2013, was reclassified to additional paid-in capital.

Recently Issued Accounting Pronouncements

FASB Accounting Standards Update No. 2013-02 — Comprehensive Income: Reporting of Amounts Reclassified Out of Accumulated Other Comprehensive Income

In February 2013, the Financial Accounting Standards Board (“FASB”) issued new authoritative guidance requiring new disclosures about reclassifications from accumulated other comprehensive income to net loss. This new guidance requires an entity to provide information about the amounts reclassified out of accumulated other comprehensive income by component. In addition, an entity is required to present, either on the face of the financial statements where net loss is presented or in the notes thereto, significant amounts reclassified out of accumulated other comprehensive income by the respective line items of net loss but only if the amount reclassified is required under US GAAP to be reclassified to net loss in its entirety in the same reporting period.  For other amounts that are not required under US GAAP to be reclassified in their entirety to net loss, an entity is required to cross-reference to other disclosures required under US GAAP that provide additional detail about those amounts. The new guidance is effective prospectively for annual and interim periods beginning after December 15, 2012.  The Company adopted this guidance in its interim period beginning April 1, 2013. The adoption of this new guidance did not have a material impact on its unaudited interim consolidated financial statements and the required disclosures are provided in note 11.

Revenue Recognition and Deferred Revenue

The Company generates revenue primarily from the delivery of in-stream video advertisements for brand advertisers and agencies through the Tremor Video Network.  The Company also generates revenue from selling licenses to advertisers, agencies and publishers.  Revenue is recognized when the related services are delivered based on the specific terms of the contract, which are commonly based on the number of impressions delivered or by the actions of the viewers.  The Company recognizes revenue when four basic criteria are met: (1) persuasive evidence exists of an arrangement with the client reflecting the terms and conditions under which the services will be provided; (2) services have been provided or delivery has occurred; (3) the fee is fixed or determinable; and (4) collection is reasonably assured.  Collectability is assessed based on a number of factors, including the creditworthiness of a client and transaction history.  Amounts billed or collected in excess of revenue recognized are included as deferred revenue.

The Company recognizes revenue from the delivery of video ads in the period in which the video ads are delivered.  Specifically, revenue is recognized for video ad delivery through the Tremor Video Network upon either the delivery of each impression served for CPM-priced ad campaigns, delivery of each impression served to a target demographic as validated by a third-party for ad campaigns priced on a CPM-basis with a guaranteed demographic reach, engagement by the viewer with a video ad for cost per engagement (“CPE”) priced ad campaigns, or the completion of a video ad by the viewer for cost per video completed (“CPVC”) priced ad campaigns.

In the normal course of business, the Company acts as an intermediary in executing transactions with third parties.  The determination of whether revenue should be reported on a gross or net basis is based on an assessment of whether the Company is acting as the principal or an agent in the Company’s transactions.  In determining whether the Company acts as the principal or an agent, the Company follows the accounting guidance for principal-agent considerations.  The determination of whether the Company is acting as a principal or an agent in a transaction involves judgment and is based on an evaluation of the terms of each arrangement.  While none of the factors individually are considered presumptive or determinative, because the Company is the primary obligor and is responsible for (1) identifying and contracting with third-party advertisers, (2) establishing the selling prices of the video ads sold, (3) performing all billing and collection activities, including retaining credit risk, and (4) bearing sole responsibility for fulfillment of the advertising, the Company acts as the principal in these arrangements and therefore reports revenue earned and costs incurred related to these transactions on a gross basis.

The license fees for VHA and the Company’s publisher solutions are based on the number of impressions being analyzed through these solutions.  The Company recognizes revenue with respect to these solutions on a cost per impression basis based on the number of impressions being analyzed in a given month.  Typically, the Company’s license terms are for one year periods.  In limited cases, the Company charges a minimum monthly fee.

Deferred revenue arises as a result of differences between the timing of revenue recognition and receipt of cash from the Company’s clients.  As of September 30, 2013 and December 31, 2012  there were $194 and $210, respectively, of services for which cash payments were received in advance of the Company’s performance of the service under the arrangement and recorded as deferred revenue in the accompanying consolidated balance sheets.

Cost of Revenue

Cost of revenue primarily represents the video advertising inventory costs under the Company’s publisher contracts, third party hosting fees and third party serving fees incurred to deliver the video ads run through the Tremor Video Network.  Cost of revenue also includes costs of licenses from third party data providers utilized in the Company’s VHA solution.  Substantially all of the Company’s cost of revenue is attributable to video advertising inventory costs under its publisher contracts.  Cost of revenue is recognized on a publisher-by-publisher basis at the same time that the associated advertising revenue is recognized.  Substantially all of the Company’s exclusive publisher contracts contain minimum percentage fill rates on qualified video ad requests, which effectively means that the Company must purchase this inventory even if the Company lacks a video advertising campaign to deliver to these video ad impressions.  The Company recognizes the difference between the contractually required fill rate and the number of video ads actually delivered on the publisher’s website, if any, as a cost of revenue as of the end of each applicable monthly period.  Historically, the impact of the difference between the contractually required fill rate and the number of ads delivered has not been material. Costs owed to publishers but not yet paid are recorded in the consolidated balance sheets as accounts payable and accrued expenses.

Concentrations of Credit Risk

Financial instruments that subject the Company to significant concentrations of credit risk consist primarily of cash and cash equivalents and accounts receivable.  All of the Company’s cash and cash equivalents are held at financial institutions that management believes to be of high credit quality.  The Company’s cash and cash equivalent accounts exceed federally insured limits at times.  The Company has not experienced any losses on cash and cash equivalents to date.  To manage accounts receivable risk, the Company evaluates the creditworthiness of its clients and maintains an allowance for doubtful accounts.

During the three and nine months ended September 30, 2013, there was one advertiser that accounted for approximately 10.5% and 10.7% of revenue, respectively.  During the three and nine months ended September 30, 2012, there were no advertisers that accounted for more than 10% of revenue.

As of September 30, 2013 and December 31, 2012, there were no advertisers that accounted for more than 10% of outstanding accounts receivables.

XML

Summary of Significant Accounting Policies (Policies)

9 Months Ended

Sep. 30, 2013

Summary of Significant Accounting Policies

Basis of Presentation

Basis of Presentation

The accompanying unaudited interim consolidated financial statements and footnotes have been prepared in accordance with generally accepted accounting principles in the United States of America (“US GAAP”) and applicable rules and regulations of the Securities and Exchange Commissions (the “SEC”) regarding unaudited interim financial information.  In the opinion of management, the accompanying unaudited interim consolidated financial statements reflect all adjustments, consisting only of normal recurring adjustments, necessary for a fair presentation of the Company’s consolidated balance sheets, statements of operations, comprehensive loss, mandatorily redeemable convertible preferred stock and changes in stockholders’ equity (deficit) and cash flows for the interim periods presented.  Operating results for the interim periods presented are not necessarily indicative of the results of operations to be expected for the full year due to seasonal and other factors.  Certain information and footnote disclosures normally included in the consolidated financial statements in accordance with US GAAP have been omitted in accordance with the rules and regulations of the SEC.  Accordingly, these unaudited interim consolidated financial statements and footnotes should be read in conjunction with the consolidated financial statements and accompanying notes thereto included in the Company’s prospectus dated June 26, 2013, filed with the SEC on June 27, 2013 pursuant to Rule 424(b)(4) under the Securities Act (“Prospectus”).

Principles of Consolidation

Principles of Consolidation

The unaudited interim consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries.  All inter-company balances and transactions have been eliminated in the accompanying unaudited interim consolidated financial statements.

Initial Public Offering

Initial Public Offering

On July 2, 2013, the Company closed its initial public offering (“IPO”) of common stock in which the Company issued and sold 7,500,000 shares of common stock.  Upon closing of the IPO, all of the Company’s outstanding mandatorily redeemable convertible preferred stock (“preferred stock”) automatically converted into 34,172,316 shares of common stock, which includes a one-time $15,849 non-cash preferred stock deemed dividend related to 1,584,863 of additional shares of common stock in connection with to the Series F preferred stock ratchet provision (refer to note 10), and all of the Company’s outstanding Series II common stock automatically converted into 1,052,464 shares of common stock.  In addition, the outstanding warrants to purchase preferred stock automatically converted into warrants to purchase 142,534 shares of common stock, and the warrants to purchase preferred stock liability of $790, which includes a $136 adjustment for the change in fair value from July 1, 2013 through July 2, 2013, was reclassified to additional paid-in capital.

Recently Issued Accounting Pronouncements

Recently Issued Accounting Pronouncements

FASB Accounting Standards Update No. 2013-02 — Comprehensive Income: Reporting of Amounts Reclassified Out of Accumulated Other Comprehensive Income

In February 2013, the Financial Accounting Standards Board (“FASB”) issued new authoritative guidance requiring new disclosures about reclassifications from accumulated other comprehensive income to net loss. This new guidance requires an entity to provide information about the amounts reclassified out of accumulated other comprehensive income by component. In addition, an entity is required to present, either on the face of the financial statements where net loss is presented or in the notes thereto, significant amounts reclassified out of accumulated other comprehensive income by the respective line items of net loss but only if the amount reclassified is required under US GAAP to be reclassified to net loss in its entirety in the same reporting period.  For other amounts that are not required under US GAAP to be reclassified in their entirety to net loss, an entity is required to cross-reference to other disclosures required under US GAAP that provide additional detail about those amounts. The new guidance is effective prospectively for annual and interim periods beginning after December 15, 2012.  The Company adopted this guidance in its interim period beginning April 1, 2013. The adoption of this new guidance did not have a material impact on its unaudited interim consolidated financial statements and the required disclosures are provided in note 11.

Revenue Recognition and Deferred Revenue

Revenue Recognition and Deferred Revenue

The Company generates revenue primarily from the delivery of in-stream video advertisements for brand advertisers and agencies through the Tremor Video Network.  The Company also generates revenue from selling licenses to advertisers, agencies and publishers.  Revenue is recognized when the related services are delivered based on the specific terms of the contract, which are commonly based on the number of impressions delivered or by the actions of the viewers.  The Company recognizes revenue when four basic criteria are met: (1) persuasive evidence exists of an arrangement with the client reflecting the terms and conditions under which the services will be provided; (2) services have been provided or delivery has occurred; (3) the fee is fixed or determinable; and (4) collection is reasonably assured.  Collectability is assessed based on a number of factors, including the creditworthiness of a client and transaction history.  Amounts billed or collected in excess of revenue recognized are included as deferred revenue.

The Company recognizes revenue from the delivery of video ads in the period in which the video ads are delivered.  Specifically, revenue is recognized for video ad delivery through the Tremor Video Network upon either the delivery of each impression served for CPM-priced ad campaigns, delivery of each impression served to a target demographic as validated by a third-party for ad campaigns priced on a CPM-basis with a guaranteed demographic reach, engagement by the viewer with a video ad for cost per engagement (“CPE”) priced ad campaigns, or the completion of a video ad by the viewer for cost per video completed (“CPVC”) priced ad campaigns.

In the normal course of business, the Company acts as an intermediary in executing transactions with third parties.  The determination of whether revenue should be reported on a gross or net basis is based on an assessment of whether the Company is acting as the principal or an agent in the Company’s transactions.  In determining whether the Company acts as the principal or an agent, the Company follows the accounting guidance for principal-agent considerations.  The determination of whether the Company is acting as a principal or an agent in a transaction involves judgment and is based on an evaluation of the terms of each arrangement.  While none of the factors individually are considered presumptive or determinative, because the Company is the primary obligor and is responsible for (1) identifying and contracting with third-party advertisers, (2) establishing the selling prices of the video ads sold, (3) performing all billing and collection activities, including retaining credit risk, and (4) bearing sole responsibility for fulfillment of the advertising, the Company acts as the principal in these arrangements and therefore reports revenue earned and costs incurred related to these transactions on a gross basis.

The license fees for VHA and the Company’s publisher solutions are based on the number of impressions being analyzed through these solutions.  The Company recognizes revenue with respect to these solutions on a cost per impression basis based on the number of impressions being analyzed in a given month.  Typically, the Company’s license terms are for one year periods.  In limited cases, the Company charges a minimum monthly fee.

Deferred revenue arises as a result of differences between the timing of revenue recognition and receipt of cash from the Company’s clients.  As of September 30, 2013 and December 31, 2012  there were $194 and $210, respectively, of services for which cash payments were received in advance of the Company’s performance of the service under the arrangement and recorded as deferred revenue in the accompanying consolidated balance sheets.

Cost of Revenue

Cost of Revenue

Cost of revenue primarily represents the video advertising inventory costs under the Company’s publisher contracts, third party hosting fees and third party serving fees incurred to deliver the video ads run through the Tremor Video Network.  Cost of revenue also includes costs of licenses from third party data providers utilized in the Company’s VHA solution.  Substantially all of the Company’s cost of revenue is attributable to video advertising inventory costs under its publisher contracts.  Cost of revenue is recognized on a publisher-by-publisher basis at the same time that the associated advertising revenue is recognized.  Substantially all of the Company’s exclusive publisher contracts contain minimum percentage fill rates on qualified video ad requests, which effectively means that the Company must purchase this inventory even if the Company lacks a video advertising campaign to deliver to these video ad impressions.  The Company recognizes the difference between the contractually required fill rate and the number of video ads actually delivered on the publisher’s website, if any, as a cost of revenue as of the end of each applicable monthly period.  Historically, the impact of the difference between the contractually required fill rate and the number of ads delivered has not been material. Costs owed to publishers but not yet paid are recorded in the consolidated balance sheets as accounts payable and accrued expenses.

Concentrations of Credit Risk

Concentrations of Credit Risk

Financial instruments that subject the Company to significant concentrations of credit risk consist primarily of cash and cash equivalents and accounts receivable.  All of the Company’s cash and cash equivalents are held at financial institutions that management believes to be of high credit quality.  The Company’s cash and cash equivalent accounts exceed federally insured limits at times.  The Company has not experienced any losses on cash and cash equivalents to date.  To manage accounts receivable risk, the Company evaluates the creditworthiness of its clients and maintains an allowance for doubtful accounts.

During the three and nine months ended September 30, 2013, there was one advertiser that accounted for approximately 10.5% and 10.7% of revenue, respectively.  During the three and nine months ended September 30, 2012, there were no advertisers that accounted for more than 10% of revenue.

As of September 30, 2013 and December 31, 2012, there were no advertisers that accounted for more than 10% of outstanding accounts receivables.

XML

Segment and Geographic Information (Details) (USD $) In Thousands, unless otherwise specified	3 Months Ended		9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013 item	Sep. 30, 2012
Segment and Geographic Information
Number of operating segments			1
Number of reportable segments			1
Segment and geographic information
Revenue	$ 35,267	$ 30,174	$ 95,497	$ 72,652
Domestic
Segment and geographic information
Revenue	34,517	29,224	93,221	69,480
International
Segment and geographic information
Revenue	$ 750	$ 950	$ 2,276	$ 3,172

XML

Preferred Stock, Common Stock and Stockholders' Equity (Deficit)

9 Months Ended

Sep. 30, 2013

Preferred Stock, Common Stock and Stockholders' Equity (Deficit)

Preferred Stock, Common Stock and Stockholders' Equity (Deficit)

10.  Preferred Stock, Common Stock and Stockholders’ Equity (Deficit)

Reverse Stock Split

On June 13, 2013, the Company’s board of directors and stockholders approved an amendment and restatement of the Company’s amended and restated certificate of incorporation effecting a 1-for-1.5 reverse stock split of the Company’s issued and outstanding shares of common stock, preferred stock and the renaming of the Series I common stock to common stock.  The par value of the common stock was not adjusted as a result of the reverse stock split.  The original issue prices for all series of preferred stock were proportionately adjusted to reflect the reverse stock split.  All authorized, issued and outstanding shares of common stock, preferred stock and per share amounts presented in the unaudited interim consolidated financial statements have been retroactively adjusted to reflect this reverse stock split and the renaming of the “Series I common stock” to “common stock” for all periods presented.

Amended and Restated Certificate of Incorporation

On July 2, 2013, the Company’s board of directors and stockholders approved an amendment and restatement of the Company’s amended and restated certification of incorporation to, among other things, (i) increase the total number of shares of the Company’s common stock which the Company is authorized to issue to 250,000,000 shares, (ii) eliminate all references to the various series of preferred stock that were previously authorized (including certain protective measures held by the various series of preferred stock), except for the reference to 10,000,000 shares of undesignated preferred stock that may be issued, and with terms to be set, by the Company’s board of directors, which rights could be senior to those of the Company’s common stock, and (iii) eliminate all references to the series II common stock.

Preferred Stock

As of December 31, 2012, the authorized capital stock of the Company consists of 32,742,929 shares of preferred stock, $0.0001 par value per share.

As of September 30, 2013, there were no outstanding shares of preferred stock, refer to note 2.

Preferred stock consists of the following as of December 31, 2012: 

Series	Issued	Authorized	Issued andOutstanding	OriginalIssuePrice		LiquidationPreference		CarryingValueas ofDecember 31, 2012
Series A	September 2006	6,861,975	6,826,451	$	1.2669	$	8,648	$	8,402
Series B	December 2007	3,500,732	3,500,729	$	3.1422	$	11,000	10,949
Series B-1	May 2008	548,032	514,102	$	4.8629	$	2,500	2,479
Series C	February and	5,308,216	5,276,554	$	3.7904	$	20,000	19,932
Series D	April 2010	5,453,975	5,453,970	$	7.3341	$	40,000	39,931
Series E	December 2010	238,000	236,108	$	8.0051	$	1,890	1,890
Series 1	December 2010	979,333	947,711	$	2.4575	$	2,329	5,217
Series 2	December 2010	1,822,000	1,821,455	$	4.1387	$	7,538	12,404
Series 3	December 2010	937,333	928,054	$	5.7507	$	5,337	7,517
Series 4	December 2010	3,093,333	3,092,932	$	2.7548	$	8,520	17,722
Series F	September 2011	4,000,000	3,965,126	$	9.3314	$	37,000	36,023
		32,742,929	32,563,192					$	162,466

Dividends

The holders of preferred stock, which are no longer outstanding as of September 30, 2013, were entitled to receive, when and if declared by the Board of Directors out of funds legally available, dividends at the following annual rates:

Series	Dividend Rate
Series A	$	0.10140
Series B	$	0.25140
Series B-1	$	0.38910
Series C	$	0.30330
Series D	$	0.58680
Series E	$	0.64035
Series 1	$	0.19665
Series 2	$	0.33105
Series 3	$	0.46005
Series 4	$	0.22035
Series F	$	0.74655

The terms of the preferred stock, which are no longer outstanding as of September 30, 2013, provided that no dividends or other distributions would be made with respect to common stock until all declared dividends on the preferred stock had been paid.  No dividends have been declared or paid by the Company through the date of this report.

Conversion

All shares of preferred stock, which are no longer outstanding as of September 30, 2013, automatically converted into common stock upon the closing of the Company’s IPO on July 2, 2013 (refer to note 2).  Except for the Series B-1 and Series F preferred stock, all preferred stock converted on a one for one basis.  The Series B-1 preferred stock converted into common stock on a 1:1.04719 basis and the Series F preferred stock converted into common stock in accordance with the Series F preferred stock ratchet provision described below under the heading “Series F Preferred Stock Ratchet Provision.”

Liquidation Preferences

The preferred stock, which is no longer outstanding as of September 30, 2013, entitled its holders to a liquidation preferences over common stockholders based on the series of preferred stock held.  In the event of liquidation, dissolution, or winding up of the Company, each holder of preferred stock was entitled to be paid out of available assets on a pro-rata basis based on the liquidation preference of each series plus all declared but unpaid dividends.  After the preferential amounts had been distributed by the Company, the holders of preferred stock would then participate with the common stockholders in the distribution of remaining available assets.

Voting

Each holder of a share of outstanding preferred stock, which are no longer outstanding as of September 30, 2013, was entitled to the number of votes equal to the number of shares of common stock into which the shares of convertible preferred stock so held could be converted.

Series F Preferred Stock Ratchet Provision

The terms of the Series F preferred stock, which are no longer outstanding as of September 30, 2013, provided that the ratio at which each share of such series automatically converted into shares of common stock would increase, from a 1:1 basis, if a qualified IPO price was below $13.997 per share, which represents the original issue price of $9.3314 (the “conversion price”) adjusted for other anti-dilution provisions pursuant to the terms of the Series F preferred stock.  The Company therefore concluded that such conversion ratio and conversion price are contingently adjustable based on a future event and such effects will not be recognized in earnings until such contingency has been resolved, in this case July 2, 2013.

Based on the Company’s IPO price of $10.00 per share, the conversion ratio automatically increased to a 1:1.3997 basis, with the conversion price automatically adjusting and decreasing to $6.6667 (the “adjusted conversion price”).  As a result, on July 2, 2013 upon the closing of the Company’s IPO, the outstanding shares of Series F preferred stock automatically converted into an aggregate total of 5,549,989 shares of common stock, which included 1,584,863 additional shares of common stock related to the ratchet provision described above.

As the fair value of the common stock to be received upon conversion (the IPO price of $10.00 per share) of the Series F preferred stock was greater than the adjusted conversion price, the conversion of the Series F preferred stock resulted in a beneficial conversion feature, analogous to a preferred stock dividend.  The beneficial conversion feature was calculated as the difference between the number of shares of common stock each holder of such series would receive upon the automatic conversion and the number of shares contingently issuable just prior to the automatic conversion based on the initial conversion price multiplied by the IPO price of $10.00 per share, which represents the fair value of the common stock on the date of conversion.  On July 2, 2013, the Company recorded a one-time $15,849 non-cash preferred stock deemed dividend related to the issuance of additional common shares resulting from the ratchet provision.  Such non-cash preferred stock deemed dividend results in an increase to net loss to arrive at net loss attributable to common stockholders and, consequently, results in an adjustment to the Company’s computation of net loss attributable to common stockholders per share.

Common Stock

As of December 31, 2012, the Company had two classes of $0.0001 par value common stock as follows:

	Authorized	Outstanding
	as of	as of
Series	December 31, 2012	December 31, 2012
Common stock	50,000,000	6,674,905
Series II	2,333,333	1,047,357
Total common stock	52,333,333	7,722,262

The Company’s two classes of common stock were identical in all significant respects.  Each share was entitled to one vote and both classes of shares were subordinate to the preferred stock in the payment of dividends and liquidation preferences.  The Series II common stock automatically converted into common stock upon the closing of the Company’s IPO on July 2, 2013 (refer to note 2).  Following the Company’s IPO, the Company has one class of common stock.

As of September 30, 2013, the authorized capital stock of the Company consists of 250,000,000 shares of common stock, with 49,638,808 shares of common stock outstanding as of such date.

XML

Changes in Accumulated Other Comprehensive Income (Details) (USD $) In Thousands, unless otherwise specified	3 Months Ended		9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012
Changes in accumulated other comprehensive Income
Balance at the beginning of the period	$ 195	$ 392	$ 345	$ 396
Other comprehensive income (loss) before reclassifications	50	(25)	(100)	(36)
Amounts reclassified from accumulated other comprehensive income				7
Balance at the end of the period	245	367	245	367
Foreign Currency Translation Adjustment
Changes in accumulated other comprehensive Income
Balance at the beginning of the period	195	392	345	403
Other comprehensive income (loss) before reclassifications	50	(25)	(100)	(36)
Balance at the end of the period	245	367	245	367
Unrealized Gain (Loss) Short-term Investments Available For Sale
Changes in accumulated other comprehensive Income
Balance at the beginning of the period				(7)
Amounts reclassified from accumulated other comprehensive income				$ 7

XML

Fair Value Measurements (Details) (USD $) In Thousands, unless otherwise specified	Dec. 31, 2012
Fair Value Measurements
Warrants to purchase preferred stock	$ 1,103
Recurring | Total
Fair Value Measurements
Warrants to purchase preferred stock	1,103
Recurring | Level 3
Fair Value Measurements
Warrants to purchase preferred stock	$ 1,103

XML

Property and Equipment, Net (Tables)

9 Months Ended

Sep. 30, 2013

Property and Equipment, Net

Schedule of property and equipment

	September 30,			December 31,
	2013			2012
	(unaudited)
Cost:
Computer hardware	$	3,343		$	2,885
Leasehold improvements	1,219			849
Furniture and fixtures	1,077			765
Computer software	475			545
Office equipment	61			28
	6,175			5,072
Accumulated depreciation	(3,342		)	(3,077		)
Total property and equipment, net of accumulated depreciation	$	2,833		$	1,995

XML

Prepaid Expenses and Other Current Assets (Tables)

9 Months Ended

Sep. 30, 2013

Prepaid Expenses and Other Current Assets

Schedule of prepaid expenses and other current assets

	September 30,		December 31,
	2013		2012
	(unaudited)
Prepaid expenses	$	856	$	790
Prepaid insurance	630		8
Prepaid taxes	314 3		155
Other current assets	1		—
Total prepaid expenses and other current assets	$	1,801	$	953

XML

Preferred Stock, Common Stock and Stockholders' Equity (Deficit) (Details)	0 Months Ended	9 Months Ended
	Jun. 13, 2013	Sep. 30, 2013	Jul. 02, 2013	Dec. 31, 2012
Preferred Stock, Common Stock and Stockholders' Equity (Deficit)
Reverse stock split ratio	0.67	0.67
Common Stock
Common stock, shares authorized		250,000,000	250,000,000	52,333,333
Shares of preferred stock that may be issued		32,742,929	10,000,000	32,742,929
Common stock
Common Stock
Common stock, shares authorized		250,000,000		52,333,333
Series II common stock
Common Stock
Common stock, shares authorized		2,333,333		2,333,333

XML

Supplemental Disclosure of Cash Flow Information (Tables)

9 Months Ended

Sep. 30, 2013

Supplemental Disclosure of Cash Flow Information

Schedule of supplemental cash flow information

	Nine Months Ended
	September 30,
	2013		2012
	(unaudited)
Supplemental disclosure of cash flow activities
Cash paid for income taxes	$	147	$	108
Cash paid for interest expense	$	127	$	169
Supplemental disclosure of non-cash investing activities
Common stock issued in connection with the acquisition of Transpera, Inc.	$	—	$	863
Supplemental disclosure of non-cash financing activities
Common stock issued in connection with the conversion of preferred stock	$	162,657	$	—
Common stock issued in connection with the Series F preferred stock deemed dividend	$	15,849	$	—
Reclassification of liability warrants to equity warrants	$	790	$	—

XML

Prepaid Expenses and Other Current Assets (Details) (USD $) In Thousands, unless otherwise specified	Sep. 30, 2013	Dec. 31, 2012
Prepaid Expenses and Other Current Assets
Prepaid expenses	$ 856	$ 790
Prepaid insurance	630	8
Prepaid taxes	314	155
Other current assets	1
Total prepaid expenses and other current assets	$ 1,801	$ 953

XML

Stock-Based Compensation (Details) (USD $) In Thousands, unless otherwise specified	3 Months Ended		9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012
Stock-Based Compensation
Stock-based compensation expense	$ 918	$ 728	$ 2,419	$ 2,219
Technology and development
Stock-Based Compensation
Stock-based compensation expense	142	106	391	312
Sales and marketing
Stock-Based Compensation
Stock-based compensation expense	317	247	883	776
General and administrative
Stock-Based Compensation
Stock-based compensation expense	$ 459	$ 375	$ 1,145	$ 1,131

XML

Changes in Accumulated Other Comprehensive Income (Tables)

9 Months Ended

Sep. 30, 2013

Changes in Accumulated Other Comprehensive Income

Schedule of components of accumulated other comprehensive income

			Unrealized
			Gain On
	Foreign		Short-term
	Currency		Investments
	Translation		Available
	Adjustment		For Sale		Total
Beginning Balance at July 1, 2013	$	195	$	—	$	195
Other comprehensive income before reclassifications	50		—		50
Amounts reclassified from accumulated other comprehensive income	—		—		—
Ending Balance at September 30, 2013	$	245	$	—	$	245

				Unrealized
				Gain On
	Foreign			Short-term
	Currency			Investments
	Translation			Available
	Adjustment			For Sale		Total
Beginning Balance at July 1, 2012	$	392		$	—	$	392
Other comprehensive loss before reclassifications	(25		)	—		(25		)
Amounts reclassified from accumulated other comprehensive income	—			—		—
Ending Balance at September 30, 2012	$	367		$	—	$	367

				Unrealized
				Gain On
	Foreign			Short-term
	Currency			Investments
	Translation			Available
	Adjustment			For Sale		Total
Beginning Balance at January 1, 2013	$	345		$	—	$	345
Other comprehensive loss before reclassifications	(100		)	—		(100		)
Amounts reclassified from accumulated other comprehensive income	—			—		—
Ending Balance at September 30, 2013	$	245		$	—	$	245

				Unrealized
				Gain On
	Foreign			Short-term
	Currency			Investments
	Translation			Available
	Adjustment			For Sale			Total
Beginning Balance at January 1, 2012	$	403		$	(7	)	$	396
Other comprehensive loss before reclassifications	(36		)	—			(36		)
Amounts reclassified from accumulated other comprehensive income	—			7			7
Ending Balance at September 30, 2012	$	367		$	—		$	367

XML

Credit Facility and Accrued Interest Expense (Details) (USD $) In Thousands, unless otherwise specified	9 Months Ended	1 Months Ended				0 Months Ended			1 Months Ended	12 Months Ended
	Sep. 30, 2013	Feb. 28, 2011 Revolving working capital credit facility	Dec. 31, 2012 Revolving working capital credit facility	Dec. 31, 2011 Revolving working capital credit facility	Feb. 07, 2010 Revolving working capital credit facility	Jul. 30, 2013 Revolving working capital credit facility Subsequent event	Feb. 07, 2010 Revolving working capital credit facility Minimum	Feb. 28, 2011 Revolving working capital credit facility Minimum	Feb. 28, 2011 Revolving working capital credit facility Prime rate	Dec. 31, 2011 Revolving working capital credit facility Prime rate
Credit facility and accrued interest expense
Maximum borrowing capacity				$ 25,000	$ 7,000
Ratio of current assets to current liabilities (excluding deferred revenue)							1.25
Variable base rate									prime rate	prime rate
Interest rate (as a percent)									1.00%	0.50%
Fee for unused portion (as a percent)		0.20%
Average principal amount of borrowings per quarter for which no fee charged								10,000
Amount of fee charged if average principal amount of borrowing per quarter is maintained above a specified amount		0
Borrowing base as a percentage of eligible accounts receivable				80.00%
Amount outstanding			6,000
Repayments of principal borrowings and accrued interest expense	$ 6,000					$ 6,033

XML

Fair Value Measurements (Tables)

9 Months Ended

Sep. 30, 2013

Fair Value Measurements

Schedule of the assets and liabilities measured at fair value on a recurring basis

	Balance at
	December 31,
	2012		Level 1		Level 2		Level 3
Liabilities
Warrants to purchase preferred stock(1)	$	1,103	$	—	$	—	$	1,103
Total warrants to purchase preferred stock	$	1,103	$	—	$	—	$	1,103

(1) The Company used an option pricing model to determine the fair value of the warrants to purchase preferred stock.  Significant inputs included an estimate of the fair value of the Company’s preferred stock as of December 31, 2012, the remaining contractual life of the warrant, a risk-free rate of interest, and an estimate of the Company’s stock volatility using the volatilities of guideline peer companies.  In connection with the Company’s IPO, these warrants to purchase preferred stock were adjusted to fair value through July 2, 2013 and were subsequently reclassified to additional paid-in capital (refer to note 8).

Schedule of changes in the Company's Level 3 instruments measured at fair value on a recurring basis

	Warrants to Purchase Preferred Stock
	2013			2012
	(unaudited)
Beginning balance at July 1,	$	926		$	1,113
Mark-to-market income before reclassifications	(136		)	(5		)
Reclassification to additional paid-in capital	(790		)	—
Ending balance at September 30,	$	—		$	1,108

	Warrants to Purchase Preferred Stock
	2013			2012
	(unaudited)
Beginning balance at January 1,	$	1,103		$	1,127
Mark-to-market income before reclassifications	(313		)	(19		)
Reclassification to additional paid-in capital	(790		)	—
Ending balance at September 30,	$	—		$	1,108

	Contingent
	Consideration on
	Acquisition(1)
	2012
	(unaudited)
Beginning balance at January 1,	$	817
Mark-to-market expense before reclassifications	46
Settlement of contingent consideration	(863		)
Ending balance at September 30,	$	—

(1) On February 11, 2011, the Company acquired all of the outstanding equity of Transpera. The purchase price included contingent consideration consisting of up to 169,131 shares of the Company’s common stock payable on the one year anniversary of the closing of the acquisition based on certain performance criteria being achieved. In arriving at the value of the contingent consideration, the Company used a valuation model based on future expectations combined with management’s judgment. In the then-absence of a public trading market, the Company exercised judgment and considered numerous objective and subjective factors to determine the fair value of the Company’s common stock.

XML

Consolidated Statements of Mandatorily Redeemable Convertible Preferred Stock and Changes in Stockholders' Equity (Deficit) (USD $) In Thousands, except Share data, unless otherwise specified		Total USD ($)	Preferred Stock USD ($)		Common Stock USD ($)		Common Stock Series F	Additional Paid-in Capital USD ($)	Additional Paid-in Capital Series F USD ($)	Accumulated Other Comprehensive Income USD ($)	Accumulated Deficit USD ($)	Accumulated Deficit Series F USD ($)
Balance at Dec. 31, 2012		$ (63,472)	$ 162,466	[1],[2]	$ 1	[1],[3],[4]		$ 17,752		$ 345	$ (81,570)
Balance (in shares) at Dec. 31, 2012	[1]		32,563,192	[2]	7,722,262	[3],[4]
Increase (Decrease) in Stockholders' Equity
Accretion of issuance costs		(191)	191	[1],[2]				(191)
Common stock issuance, net of $8,402 issuance costs		66,598			1	[1],[3]		66,597
Common stock issuance (in shares)	[1],[3],[4]				7,500,000
Conversion of preferred stock		162,657	(162,657)	[1],[2]	3	[1],[3],[4]		162,654
Conversion of preferred stock (in shares)	[1]		(32,563,192)	[2]	32,587,453	[3],[4]
Series F preferred stock deemed dividend	[5]								15,849			(15,849)
Series F preferred stock deemed dividend (in shares)	[1],[3],[4],[5]						1,584,863
Reclassification of liability warrants to equity warrants		790						790
Exercise of warrants (in shares)	[1],[3],[4]				64,067
Exercise of stock options		492						492
Exercise of stock options (in shares)		180,163			180,163	[1],[3],[4]
Stock-based compensation expense		2,419						2,419
Net loss		(7,675)									(7,675)
Foreign currency translation adjustments		(100)								(100)
Balance at Sep. 30, 2013		$ 161,518			$ 5	[1],[3],[4]		$ 266,362		$ 245	$ (105,094)
Balance (in shares) at Sep. 30, 2013	[1],[3],[4]				49,638,808

[1] All share amounts have been restated to reflect a 1-for-1.5 reverse stock split, refer to note 10.

[2] The Preferred Stock, as of December 31, 2012, included several series of Preferred Stock, refer to note 10.

[3] The Common Stock, as of December 31, 2012, included two series of Common Stock, refer to note 10.

[4] All share amounts have been restated to reflect the renaming of the Company's "Series I common stock" to "common stock", refer to note 10.

[5] Represents a one-time non-cash deemed dividend related to the series F preferred stock ratchet provision, refer to note 10.

XML

Consolidated Statements of Cash Flows (USD $) In Thousands, unless otherwise specified	9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012
Cash flows from operating activities
Net loss	$ (7,675)	$ (15,582)
Adjustments required to reconcile net loss to net cash provided by (used in) operating activities:
Depreciation of property and equipment	919	849
Amortization of intangible assets	3,657	3,619
Bad debt (income) expense	(26)	46
Mark-to-market (income) expense	(313)	27
Stock-based compensation expense	2,419	2,219
Change in unrealized gain during the period on short-term investments available for sale		7
Net changes in operating assets and liabilities:
(Increase) decrease in accounts receivable	(3,376)	641
Increase in prepaid expenses, other current assets and other long-term assets	(835)	(101)
Increase in accounts payable and accrued expenses	8,998	1,994
Increase in deferred rent and security deposits payable	119	139
(Decrease) increase in deferred revenue	(16)	356
Net cash provided by (used in) operating activities	3,871	(5,786)
Cash flows from investing activities
Purchase of property and equipment	(1,757)	(902)
Maturities of short-term investments		8,652
Change in restricted cash	621	36
Acquisition of InPlay		(1,800)
Acquisition of Transpera, Inc., net of cash acquired		15
Net cash (used in) provided by investing activities	(1,136)	6,001
Cash flows from financing activities
Net proceeds from common stock issuance	66,598
Repayment of amount outstanding under credit facility	(6,000)
Proceeds from the exercise of stock options	492	162
Net cash provided by financing activities	61,090	162
Net increase in cash and cash equivalents	63,825	377
Effect of exchange rate changes in cash and cash equivalents	(100)	(36)
Cash and cash equivalents at beginning of period	32,533	31,714
Cash and cash equivalents at end of period	$ 96,258	$ 32,055

XML

Fair Value Measurements

9 Months Ended

Sep. 30, 2013

Fair Value Measurements

Fair Value Measurements

3.  Fair Value Measurements

Fair value is defined as the exchange price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date.  The Company uses a three-tier fair value hierarchy to classify and disclose all assets and liabilities measured at fair value on a recurring basis, as well as assets and liabilities measured at fair value on a non-recurring basis, in periods subsequent to their initial measurement.  The hierarchy requires the Company to use observable inputs when available, and to minimize the use of unobservable inputs when determining fair value.  If a financial instrument uses inputs that fall in different levels of the hierarchy, the instrument will be categorized based upon the lowest level of input that is significant to the fair value calculation.  The three-tiers are defined as follows:

·Level 1. Observable inputs based on unadjusted quoted prices in active markets for identical assets or liabilities;

·Level 2. Inputs, other than quoted prices in active markets, that are observable either directly or indirectly; and

·Level 3. Unobservable inputs for which there is little or no market data requiring the Company to develop its own assumptions.

Assets and Liabilities Measured at Fair Value on a Recurring Basis

The Company evaluates its financial assets and liabilities subject to fair value measurements on a recurring basis to determine the appropriate level to classify them for each reporting period.  This determination requires significant judgments to be made.  The following tables summarize the conclusions reached as of December 31, 2012:

	Balance at
	December 31,
	2012		Level 1		Level 2		Level 3
Liabilities
Warrants to purchase preferred stock(1)	$	1,103	$	—	$	—	$	1,103
Total warrants to purchase preferred stock	$	1,103	$	—	$	—	$	1,103

(1) The Company used an option pricing model to determine the fair value of the warrants to purchase preferred stock.  Significant inputs included an estimate of the fair value of the Company’s preferred stock as of December 31, 2012, the remaining contractual life of the warrant, a risk-free rate of interest, and an estimate of the Company’s stock volatility using the volatilities of guideline peer companies.  In connection with the Company’s IPO, these warrants to purchase preferred stock were adjusted to fair value through July 2, 2013 and were subsequently reclassified to additional paid-in capital (refer to note 8).

Assets Measured at Fair Value on a Recurring Basis Using Significant Unobservable Inputs (Level 3)

The following table’s presents the changes in the Company’s Level 3 instruments measured at fair value on a recurring basis for the three and nine months ended September 30, 2013 and 2012:

	Warrants to Purchase Preferred Stock
	2013			2012
	(unaudited)
Beginning balance at July 1,	$	926		$	1,113
Mark-to-market income before reclassifications	(136		)	(5		)
Reclassification to additional paid-in capital	(790		)	—
Ending balance at September 30,	$	—		$	1,108

	Warrants to Purchase Preferred Stock
	2013			2012
	(unaudited)
Beginning balance at January 1,	$	1,103		$	1,127
Mark-to-market income before reclassifications	(313		)	(19		)
Reclassification to additional paid-in capital	(790		)	—
Ending balance at September 30,	$	—		$	1,108

	Contingent
	Consideration on
	Acquisition(1)
	2012
	(unaudited)
Beginning balance at January 1,	$	817
Mark-to-market expense before reclassifications	46
Settlement of contingent consideration	(863		)
Ending balance at September 30,	$	—

(1) On February 11, 2011, the Company acquired all of the outstanding equity of Transpera. The purchase price included contingent consideration consisting of up to 169,131 shares of the Company’s common stock payable on the one year anniversary of the closing of the acquisition based on certain performance criteria being achieved. In arriving at the value of the contingent consideration, the Company used a valuation model based on future expectations combined with management’s judgment. In the then-absence of a public trading market, the Company exercised judgment and considered numerous objective and subjective factors to determine the fair value of the Company’s common stock.

XML

Organization and Description of Business

9 Months Ended

Sep. 30, 2013

Organization and Description of Business

Organization and Description of Business

1.  Organization and Description of Business

Tremor Video, Inc. (the “Company”) was originally organized as Tremor Media, LLC in November 2005 and converted into a corporation named ‘‘Tremor Media, Inc.’’ under the laws of the State of Delaware in September 2006. The Company changed its name to Tremor Video, Inc. in June 2011. The Company is a provider of technology-driven video advertising solutions enabling brand advertisers to engage consumers across multiple internet-connected devices, including computers, smartphones, tablets and connected TVs.  Through its Tremor Video Network, the Company offers advertisers access to premium and often exclusive streaming video inventory and advanced real-time optimization capabilities at scale across multiple internet-connected devices in brand safe environments.  In addition, through its VideoHub for Advertisers (“VHA”) solution, the Company provides advanced video analytic capabilities for advertisers to measure, verify and evaluate the performance of their video ad campaigns across multiple channels, both within and outside of its Tremor Video Network.

On December 8, 2010, the Company acquired ScanScout, Inc. (“ScanScout”), an online video advertising network and the developer of the Company’s video analysis and optimization technology, which is referred to as VideoHub.  On February 11, 2011, the Company acquired all of the outstanding stock of Transpera, Inc. (“Transpera”), a company that operated a technology platform that enables video advertising formats to be served on mobile devices, such as phones and tablets.  On January 17, 2012, the Company acquired the assets for the InPlay video management platform (“InPlay”) from Tube Mogul, Inc., which enables publishers of online video content to manage and analyze the performance of advertisements displayed within their inventory of video content.

XML

Property and Equipment, Net (Details) (USD $) In Thousands, unless otherwise specified	3 Months Ended		9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012	Dec. 31, 2012
Property and equipment
Cost	$ 6,175		$ 6,175		$ 5,072
Accumulated depreciation	(3,342)		(3,342)		(3,077)
Total property and equipment, net of accumulated depreciation	2,833		2,833		1,995
Depreciation of property and equipment	362	342	919	849
Reduction to cost and accumulated depreciation of fully depreciated equipment and leasehold improvements no longer in use			654	229
Computer hardware
Property and equipment
Cost	3,343		3,343		2,885
Leasehold improvements
Property and equipment
Cost	1,219		1,219		849
Furniture and fixtures
Property and equipment
Cost	1,077		1,077		765
Computer software
Property and equipment
Cost	475		475		545
Office equipment
Property and equipment
Cost	$ 61		$ 61		$ 28

XML

Accounts Payable and Accrued Expenses (Tables)

9 Months Ended

Sep. 30, 2013

Accounts Payable and Accrued Expenses

Schedule of accounts payable and accrued expenses

	September 30,			December 31,
	2013			2012
	(unaudited)
Trade accounts payable	$	23,386		$	15,191
Accrued compensation, benefits and payroll taxes	3,772			3,627
Accrued cost of sales	1,084			1,058
Other payables and accrued expenses	1,850		(1)	1,199
Total accounts payable and accrued expenses	$	30,092		$	21,075

(1) Includes approximately $1,782 of expenses incurred in connection with the Company’s IPO.

XML

Stock-Based Compensation (Tables)

9 Months Ended

Sep. 30, 2013

Stock-Based Compensation

Schedule of the stock-based compensation expense

	Three Months Ended				Nine Months Ended
	September 30,				September 30,
	2013		2012		2013		2012
	(unaudited)
Technology and development	$	142	$	106	$	391	$	312
Sales and marketing	317		247		883		776
General and administrative	459		375		1,145		1,131
Total stock-based compensation expense	$	918	$	728	$	2,419	$	2,219

Summary of the Company's stock option award activity under all plans and related information, without regard for estimated forfeitures

			Weighted				Weighted				Weighted
			Average				Average				Average
			Exercise				Exercise				Exercise
			Price				Price				Price
	Exercisable		Per Share		Non-vested		Per Share		Outstanding		Per Share
Stock option awards outstanding as of December 31, 2012	3,895,442		$	2.36	2,984,477		$	4.55	6,879,919		$	3.30
Stock option awards granted	—		$	—	860,380		$	7.52	860,380		$	7.52
Stock option awards forfeited	(69,162	)	$	4.06	(320,191	)	$	4.96	(389,353	)	$	4.80
Stock option awards exercised	(180,163	)	$	2.73	—		$	—	(180,163	)	$	2.73
Stock option awards vested	918,653		$	3.98	(918,653	)	$	3.98	—		$	—
Stock option awards outstanding as of September 30, 2013	4,564,770		$	2.64	2,606,013		$	5.67	7,170,783		$	3.74

Summary of the Company's restricted stock unit award activity

			Weighted Average
	Restricted		Grant Date
	Stock Unit		Fair Value
	Awards		Per Share
Restricted stock unit awards outstanding as of December 31, 2012	—		$	—
Restricted stock unit awards granted	80,119		$	9.67
Restricted stock unit awards forfeited	(10,000	)	$	10.00
Restricted stock unit awards restriction lapses	—		$	—
Restricted stock unit awards outstanding as of September 30, 2013	70,119		$	9.63

	Restricted
	Stock Unit
	Awards
Aggregate grant date fair value of restricted stock unit awards outstanding as of September 30, 2013	$	675
Number of restricted stock unit awards vested during the nine months ended September 30, 2013	—
Number of restricted stock unit awards non-vested as of September 30, 2013	70,119

XML

Summary of Significant Accounting Policies (Details 2) (USD $) In Thousands, unless otherwise specified	9 Months Ended		3 Months Ended	9 Months Ended
	Sep. 30, 2013	Dec. 31, 2012	Sep. 30, 2013 Revenue Advertiser concentration	Sep. 30, 2013 Revenue Advertiser concentration item
Revenue Recognition
Term of license	1 year
Deferred revenue	$ 194	$ 210
Concentrations of credit risk
Number of advertisers that account for more than 10% revenue				1
Revenue concentration			10.50%	10.70%

XML

Supplemental Disclosure of Cash Flow Information (Details) (USD $) In Thousands, unless otherwise specified	3 Months Ended	9 Months Ended
	Sep. 30, 2013	Sep. 30, 2013	Sep. 30, 2012
Supplemental disclosure of cash flows activities
Cash paid for income taxes		$ 147	$ 108
Cash paid for interest expense		127	169
Supplemental disclosure of non-cash investing activities
Common stock issued in connection with the acquisition of Transpera, Inc.			863
Supplemental disclosure of non-cash financing activities
Common stock issued in connection with the conversion of preferred stock		162,657
Common stock issued in connection with the Series F preferred stock deemed dividend	15,849	15,849
Reclassification of liability warrants to equity warrants		$ 790

XML

Stock-Based Compensation (Details 2)			9 Months Ended
	Sep. 30, 2013 item	Dec. 31, 2012 item	Sep. 30, 2013 Maximum	Sep. 30, 2013 2013 Plan	Sep. 30, 2013 2013 Plan RSU	Sep. 30, 2013 2013 Plan Maximum
Stock-Based Incentive Plans
Number of stock-based incentive plans	5	4
Number of stock-based incentive plans assumed as part of acquisition	2	2
Vesting period			4 years		1 year	4 years
Vesting percentage after one year				25.00%	100.00%
Period after which the first 25% of the grant vesting				1 year
Expiration period			10 years			10 years
Number of shares of common stock available for issuance				972,139

XML

Commitments and Contingencies (Details) (USD $) In Thousands, unless otherwise specified	Sep. 30, 2013 item	Dec. 31, 2012
Letters of Credit
Outstanding letters of credit	$ 600	$ 1,221
Number of office spaces in New York, New York and Boston, Massachusetts	2
Legal Contingencies
Reserves established for losses which are reasonably possible	$ 0	$ 0

XML

Consolidated Balance Sheets (Parenthetical) (USD $) In Thousands, except Share data, unless otherwise specified	Sep. 30, 2013	Dec. 31, 2012
Accounts receivable, allowance for doubtful accounts	$ 960	$ 1,050
Property and equipment, accumulated depreciation	3,342	3,077
Intangible assets, accumulated amortization	$ 13,972	$ 10,315
Common stock, par value (in dollars per share)		$ 0.0001
Common stock, shares authorized	250,000,000	52,333,333
Common stock, shares outstanding	49,638,808	7,722,262
Common stock
Common stock, par value (in dollars per share)	$ 0.0001	$ 0.0001
Common stock, shares authorized	250,000,000	52,333,333
Common stock, shares issued	49,638,808	7,722,262
Common stock, shares outstanding	49,638,808	7,722,262
Series II common stock
Common stock, par value (in dollars per share)	$ 0.0001	$ 0.0001
Common stock, shares authorized	2,333,333	2,333,333
Common stock, shares issued	1,047,357	1,047,357
Common stock, shares outstanding	1,047,357	1,047,357

XML

Accounts Payable and Accrued Expenses

9 Months Ended

Sep. 30, 2013

Accounts Payable and Accrued Expenses

Accounts Payable and Accrued Expenses

6.  Accounts Payable and Accrued Expenses

Accounts payable and accrued expenses consisted of:

	September 30,			December 31,
	2013			2012
	(unaudited)
Trade accounts payable	$	23,386		$	15,191
Accrued compensation, benefits and payroll taxes	3,772			3,627
Accrued cost of sales	1,084			1,058
Other payables and accrued expenses	1,850		(1)	1,199
Total accounts payable and accrued expenses	$	30,092		$	21,075

(1) Includes approximately $1,782 of expenses incurred in connection with the Company’s IPO.

XML

Consolidated Statements of Comprehensive Loss (USD $) In Thousands, unless otherwise specified	3 Months Ended		9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012
Consolidated Statements of Comprehensive Loss
Net loss	$ (2,243)	$ (1,675)	$ (7,675)	$ (15,582)
Series F preferred stock deemed dividend	(15,849)		(15,849)
Net loss attributable to common stockholders	(18,092)	(1,675)	(23,524)	(15,582)
Other comprehensive loss:
Change in unrealized gain during the period on short-term investments available for sale				7
Foreign currency translation adjustments	50	(25)	(100)	(36)
Comprehensive loss attributable to common stockholders	$ (18,042)	$ (1,700)	$ (23,624)	$ (15,611)

XML

Consolidated Balance Sheets (USD $) In Thousands, unless otherwise specified	Sep. 30, 2013	Dec. 31, 2012
Current assets:
Cash and cash equivalents	$ 96,258	$ 32,533
Restricted cash, short-term		21
Accounts receivable, net of allowance for doubtful accounts of $960 and $1,050 as of September 30, 2013 and December 31, 2012, respectively	39,413	36,011
Prepaid expenses and other current assets	1,801	953
Total current assets	137,472	69,518
Long-term assets:
Restricted cash, long-term	600	1,200
Property and equipment, net of accumulated depreciation of $3,342 and $3,077 as of September 30, 2013 and December 31, 2012, respectively	2,833	1,995
Intangible assets, net of accumulated amortization of $13,972 and $10,315 as of September 30, 2013 and December 31, 2012, respectively	21,728	25,385
Goodwill	29,719	29,719
Deferred tax assets, long-term	1,695	1,695
Other long-term assets	198	211
Total long-term assets	56,773	60,205
Total assets	194,245	129,723
Current liabilities:
Accounts payable and accrued expenses	30,092	21,075
Deferred rent and security deposits payable	746	627
Deferred revenue	194	210
Deferred tax liabilities, short-term	1,695	1,695
Amount outstanding under credit facility and accrued interest expenses		6,019
Total current liabilities	32,727	29,626
Warrants for purchase of mandatorily redeemable convertible preferred stock		1,103
Total liabilities	32,727	30,729
Commitments and contingencies
Mandatorily redeemable convertible preferred stock		162,466
Stockholders' equity (deficit):
Additional paid-in capital	266,362	17,752
Accumulated other comprehensive income	245	345
Accumulated deficit	(105,094)	(81,570)
Total stockholders' equity (deficit)	161,518	(63,472)
Total liabilities, mandatorily redeemable securities and stockholders' equity (deficit)	194,245	129,723
Common stock
Stockholders' equity (deficit):
Common stock	5	1
Series II common stock
Stockholders' equity (deficit):
Common stock

XML

Stock-Based Compensation (Details 3) (USD $)	9 Months Ended
	Sep. 30, 2013
Exercisable
Stock option awards outstanding at the beginning of the period (in shares)	3,895,442
Stock option awards forfeited (in shares)	(69,162)
Stock option awards exercised (in shares)	(180,163)
Stock option awards vested (in shares)	918,653
Stock option awards outstanding at the end of the period (in shares)	4,564,770
Weighted average exercise price
Stock option awards outstanding at the beginning of the period (in dollars per share)	$ 2.36
Stock option awards forfeited (in dollars per share)	$ 4.06
Stock option awards exercised (in dollars per share)	$ 2.73
Stock option awards vested (in dollars per share)	$ 3.98
Stock option awards outstanding at the end of the period (in dollars per share)	$ 2.64
Non-vested
Stock option awards outstanding at the beginning of the period (in shares)	2,984,477
Stock option awards granted (in shares)	860,380
Stock option awards forfeited (in shares)	(320,191)
Stock option awards vested (in shares)	(918,653)
Stock option awards outstanding at the end of the period (in shares)	2,606,013
Weighted average exercise price
Stock option awards outstanding at the beginning of the period (in dollars per share)	$ 4.55
Stock option awards granted (in dollars per share)	$ 7.52
Stock option awards forfeited (in dollars per share)	$ 4.96
Stock option awards vested (in dollars per share)	$ 3.98
Stock option awards outstanding at the end of the period (in dollars per share)	$ 5.67
Outstanding
Stock option awards outstanding at the beginning of the period (in shares)	6,879,919
Stock option awards granted (in shares)	860,380
Stock option awards forfeited (in shares)	(389,353)
Stock option awards exercised (in shares)	(180,163)
Stock option awards outstanding at the end of the period (in shares)	7,170,783
Weighted average exercise price
Stock option awards outstanding at the beginning of the period (in dollars per share)	$ 3.30
Stock option awards granted (in dollars per share)	$ 7.52
Stock option awards forfeited (in dollars per share)	$ 4.80
Stock option awards exercised (in dollars per share)	$ 2.73
Stock option awards outstanding at the end of the period (in dollars per share)	$ 3.74

XML

Warrants to Purchase Preferred Stock and Common Stock (Tables)

9 Months Ended

Sep. 30, 2013

Preferred stock

Warrants to Purchase Preferred Stock and Common Stock

Summary of the Company's outstanding warrants to purchase stock

						Fair Value
						as of
	Grant	Expiration	Exercise		Warrants	December 31,
	Date	Date	Price		Outstanding	2012
Series A	June 7, 2007	June 7, 2017	$	1.27	35,520	$	299
Series B-1	December 8, 2008	December 7, 2018	$	4.86	33,930	246
Series C	February 8, 2010	February 8, 2020	$	3.79	31,659	245
Series 1	December 8, 2010	June 30, 2017	$	2.46	31,130	256
Series 3	December 8, 2010	February 6, 2015	$	5.75	8,694	57
Totals					140,933	$	1,103

Common stock

Warrants to Purchase Preferred Stock and Common Stock

Summary of the Company's outstanding warrants to purchase stock

Grant	Expiration	Exercise		Warrants
Date	Date	Price		Outstanding
December 8, 2010	June 30, 2017	$	2.46	31,130
December 8, 2010	February 6, 2015	$	5.75	8,694
				39,824

XML

Segment and Geographic Information

9 Months Ended

Sep. 30, 2013

Segment and Geographic Information

Segment and Geographic Information

15.  Segment and Geographic Information

Operating segments are defined as components of an enterprise about which separate financial information is available that is evaluated regularly by the chief operating decision maker, in deciding how to allocate resources and assess performance.  The Company’s chief operating decision maker is its Chief Executive Officer (“CEO”).  The CEO reviews financial information presented on a consolidated basis for purposes of allocating resources and evaluating financial performance.  As such, the Company has concluded that its operations constitute one operating and reportable segment.

Substantially all assets were held in the United States as of September 30, 2013 and December 31, 2012.  The following table summarizes revenue generated through sales personnel employed by the Company’s U.S. and non-U.S. subsidiaries for the three and nine months ended September 30, 2013 and 2012:

	Three Months Ended				Nine Months Ended
	September 30,				September 30,
	2013		2012		2013		2012
	(unaudited)
Revenue
Domestic	$	34,517	$	29,224	$	93,221	$	69,480
International	750		950		2,276		3,172
Total	$	35,267	$	30,174	$	95,497	$	72,652

XML

Warrants to Purchase Preferred Stock and Common Stock (Details) (USD $) In Thousands, except Share data, unless otherwise specified	0 Months Ended	3 Months Ended		9 Months Ended																	0 Months Ended	9 Months Ended
	Jul. 02, 2013	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012	Jul. 25, 2013 Warrants expiring February 8, 2020	Jul. 25, 2013 Warrants expiring December 7, 2018	Jul. 25, 2013 Warrants expiring June 7, 2017	Sep. 30, 2013 Preferred stock	Dec. 31, 2012 Preferred stock	Sep. 30, 2013 Preferred stock Series A	Dec. 31, 2012 Preferred stock Series A	Sep. 30, 2013 Preferred stock Series B-1	Dec. 31, 2012 Preferred stock Series B-1	Sep. 30, 2013 Preferred stock Series C	Dec. 31, 2012 Preferred stock Series C	Sep. 30, 2013 Preferred stock Series 1	Dec. 31, 2012 Preferred stock Series 1	Sep. 30, 2013 Preferred stock Series 3	Dec. 31, 2012 Preferred stock Series 3	Jul. 25, 2013 Common stock	Sep. 30, 2013 Common stock		Jul. 25, 2013 Common stock Warrants expiring February 8, 2020	Jul. 25, 2013 Common stock Warrants expiring December 7, 2018	Jul. 25, 2013 Common stock Warrants expiring June 7, 2017	Sep. 30, 2013 Common stock Warrants expiring June 30, 2017	Sep. 30, 2013 Common stock Warrants expiring February 6, 2015
Warrants to purchase preferred stock and common stock
Exercise Price (in dollars per share)						$ 3.79	$ 4.64	$ 1.27			$ 1.27		$ 4.86		$ 3.79		$ 2.46		$ 5.75								$ 2.46	$ 5.75
Warrants Outstanding (in shares)									140,933		35,520		33,930		31,659		31,130		8,694			39,824					31,130	8,694
Fair Value										$ 1,103		$ 299		$ 246		$ 245		$ 256		$ 57
Mark-to-market income related to the fair value measurement of the warrants		$ 136	$ 5	$ 313	$ 19
Number of warrants to purchase common stock, issued on conversion of warrants to purchase mandatorily redeemable convertible preferred stock	142,534
Number of shares of common stock issued on exercise of warrants																								17,607	16,210	30,250
Common stock issued on exercise of warrants																					64,067	64,067	[1],[2],[3]
Number of shares of common stock tendered to the Company																								14,052	19,321	5,270

[1] All share amounts have been restated to reflect a 1-for-1.5 reverse stock split, refer to note 10.

[2] The Common Stock, as of December 31, 2012, included two series of Common Stock, refer to note 10.

[3] All share amounts have been restated to reflect the renaming of the Company's "Series I common stock" to "common stock", refer to note 10.

XML

Net Loss Attributable to Common Stockholders Per Share of Common Stock (Details) (USD $) In Thousands, except Share data, unless otherwise specified	3 Months Ended		9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012
Numerator:
Net loss	$ (2,243)	$ (1,675)	$ (7,675)	$ (15,582)
Series F preferred stock deemed dividend	(15,849)		(15,849)
Net loss attributable to common stockholders	$ (18,092)	$ (1,675)	$ (23,524)	$ (15,582)
Denominator:
Weighted average number of shares of common stock outstanding for basic and diluted net loss attributable to common stockholders per share (in dollars)	49,115,766	7,541,832	21,686,759	7,440,430
Basic and diluted net loss attributable to common stockholders per share (in dollars per share)	$ (0.37)	$ (0.22)	$ (1.08)	$ (2.09)
Securities excluded from the calculation of weighted average common shares outstanding
Anti-dilutive securities excluded in the computation of diluted earnings per share (in shares)	7,280,726	39,504,606	7,280,726	39,504,606
Warrants to purchase preferred stock
Securities excluded from the calculation of weighted average common shares outstanding
Anti-dilutive securities excluded in the computation of diluted earnings per share (in shares)		140,933		140,933
Warrants to purchase common stock
Securities excluded from the calculation of weighted average common shares outstanding
Anti-dilutive securities excluded in the computation of diluted earnings per share (in shares)	39,824		39,824
Preferred stock
Securities excluded from the calculation of weighted average common shares outstanding
Anti-dilutive securities excluded in the computation of diluted earnings per share (in shares)		32,563,192		32,563,192
Stock option awards
Securities excluded from the calculation of weighted average common shares outstanding
Anti-dilutive securities excluded in the computation of diluted earnings per share (in shares)	7,170,783	6,800,481	7,170,783	6,800,481
Restricted stock unit awards
Securities excluded from the calculation of weighted average common shares outstanding
Anti-dilutive securities excluded in the computation of diluted earnings per share (in shares)	70,119		70,119

XML

Fair Value Measurements (Details 2) (USD $) In Thousands, except Share data, unless otherwise specified	0 Months Ended	3 Months Ended		9 Months Ended
	Feb. 11, 2011 Transpera, Inc	Sep. 30, 2013 Recurring Warrants to Purchase Preferred Stock	Sep. 30, 2012 Recurring Warrants to Purchase Preferred Stock	Sep. 30, 2013 Recurring Warrants to Purchase Preferred Stock	Sep. 30, 2012 Recurring Warrants to Purchase Preferred Stock	Sep. 30, 2012 Recurring Contingent Consideration on Acquisition
Changes in the company's Level 3 instruments measured at fair value
Balance at the beginning of the period		$ 926	$ 1,113	$ 1,103	$ 1,127	$ 817
Mark-to-market (income) expense before reclassifications		(136)	(5)	(313)	(19)	46
Reclassification to additional paid-in capital		(790)		(790)
Settlement of contingent consideration						(863)
Balance at the end of the period			$ 1,108		$ 1,108
Shares issuable upon satisfaction of the performance criteria	169,131
Period in which shares are payable as contingent consideration	1 year

XML

Segment and Geographic Information (Tables)

9 Months Ended

Sep. 30, 2013

Segment and Geographic Information

Summary of the revenue generated through sales personnel employed by the Company's U.S. and non-U.S. subsidiaries

	Three Months Ended				Nine Months Ended
	September 30,				September 30,
	2013		2012		2013		2012
	(unaudited)
Revenue
Domestic	$	34,517	$	29,224	$	93,221	$	69,480
International	750		950		2,276		3,172
Total	$	35,267	$	30,174	$	95,497	$	72,652

XML

Summary of Significant Accounting Policies (Details) (USD $) In Thousands, except Share data, unless otherwise specified	0 Months Ended	9 Months Ended
	Jul. 02, 2013	Sep. 30, 2013
Summary of Significant Accounting Policies
Common stock sold and issued in IPO (in shares)	7,500,000
Initial Public Offering
Number of warrants to purchase common stock, issued on conversion of warrants to purchase mandatorily redeemable convertible preferred stock	142,534
Warrants for purchase of mandatorily redeemable convertible preferred stock liability reclassified to additional paid-in capital		$ 790
IPO - conversion of mandatorily redeemable convertible preferred stock
Initial Public Offering
Warrants for purchase of mandatorily redeemable convertible preferred stock liability reclassified to additional paid-in capital	790
Warrants for purchase of mandatorily redeemable convertible preferred stock liability reclassified to additional paid-in capital, portion due to change in fair value	136
IPO - conversion of mandatorily redeemable convertible preferred stock, Series F
Initial Public Offering
Common stock issued in connection with the one-time non-cash preferred stock deemed dividend	$ 15,849
Common Stock | IPO - conversion of mandatorily redeemable convertible preferred stock
Initial Public Offering
Common stock issued against convertible stock (in shares)	34,172,316
Common Stock | IPO - conversion of mandatorily redeemable convertible preferred stock, Series F
Initial Public Offering
Common stock issued against convertible stock (in shares)	5,549,989
Shares of common stock issued on conversion related to the ratchet provision	1,584,863
Common Stock | IPO - conversion of Series II common stock
Initial Public Offering
Common stock issued against convertible stock (in shares)	1,052,464

XML

Property and Equipment, Net

9 Months Ended

Sep. 30, 2013

Property and Equipment, Net

Property and Equipment, Net

5.  Property and Equipment, Net

	September 30,			December 31,
	2013			2012
	(unaudited)
Cost:
Computer hardware	$	3,343		$	2,885
Leasehold improvements	1,219			849
Furniture and fixtures	1,077			765
Computer software	475			545
Office equipment	61			28
	6,175			5,072
Accumulated depreciation	(3,342		)	(3,077		)
Total property and equipment, net of accumulated depreciation	$	2,833		$	1,995

The depreciation expense related to property and equipment was $362 and $342 for the three months ended September 30, 2013 and 2012, respectively, and $919 and $849 for the nine months ended September 30, 2013 and 2012, respectively.

The Company recorded a reduction of $654 and $229 to the cost and accumulated depreciation of fully depreciated equipment and leasehold improvements no longer in use for the nine months ended September 30, 2013 and 2012, respectively.

XML

Preferred Stock, Common Stock and Stockholders' Equity (Deficit) (Tables)

9 Months Ended

Sep. 30, 2013

Preferred Stock, Common Stock and Stockholders' Equity (Deficit)

Schedule of preferred stock

Series	Issued	Authorized	Issued andOutstanding	OriginalIssuePrice		LiquidationPreference		CarryingValueas ofDecember 31, 2012
Series A	September 2006	6,861,975	6,826,451	$	1.2669	$	8,648	$	8,402
Series B	December 2007	3,500,732	3,500,729	$	3.1422	$	11,000	10,949
Series B-1	May 2008	548,032	514,102	$	4.8629	$	2,500	2,479
Series C	February and	5,308,216	5,276,554	$	3.7904	$	20,000	19,932
Series D	April 2010	5,453,975	5,453,970	$	7.3341	$	40,000	39,931
Series E	December 2010	238,000	236,108	$	8.0051	$	1,890	1,890
Series 1	December 2010	979,333	947,711	$	2.4575	$	2,329	5,217
Series 2	December 2010	1,822,000	1,821,455	$	4.1387	$	7,538	12,404
Series 3	December 2010	937,333	928,054	$	5.7507	$	5,337	7,517
Series 4	December 2010	3,093,333	3,092,932	$	2.7548	$	8,520	17,722
Series F	September 2011	4,000,000	3,965,126	$	9.3314	$	37,000	36,023
		32,742,929	32,563,192					$	162,466

Schedule of dividends at annual rates

Series	Dividend Rate
Series A	$	0.10140
Series B	$	0.25140
Series B-1	$	0.38910
Series C	$	0.30330
Series D	$	0.58680
Series E	$	0.64035
Series 1	$	0.19665
Series 2	$	0.33105
Series 3	$	0.46005
Series 4	$	0.22035
Series F	$	0.74655

Schedule of the common stock

	Authorized	Outstanding
	as of	as of
Series	December 31, 2012	December 31, 2012
Common stock	50,000,000	6,674,905
Series II	2,333,333	1,047,357
Total common stock	52,333,333	7,722,262

XML

Accounts Payable and Accrued Expenses (Details) (USD $) In Thousands, unless otherwise specified	9 Months Ended
	Sep. 30, 2013	Dec. 31, 2012
Accounts Payable and Accrued Expenses
Trade accounts payable	$ 23,386	$ 15,191
Accrued compensation, benefits and payroll taxes	3,772	3,627
Accrued cost of sales	1,084	1,058
Other payables and accrued expenses	1,850	1,199
Total accounts payable and accrued expenses	30,092	21,075
Expenses incurred in connection with IPO	$ 1,782

XML

Warrants to Purchase Preferred Stock and Common Stock

9 Months Ended

Sep. 30, 2013

Warrants to Purchase Preferred Stock and Common Stock

Warrants to Purchase Preferred Stock and Common Stock

8.  Warrants to Purchase Preferred Stock and Common Stock

In connection with the Company’s entry into, and subsequent amendments of, its credit facility in 2010, 2008 and 2007, warrants to purchase preferred stock were issued to SVB.  In addition, with the acquisition of ScanScout in 2010, the Company exchanged ScanScout’s pre-acquisition preferred stock warrants into warrants for the new series of preferred stock that was issued as part of the acquisition.

The warrants are exercisable at any time prior to expiration.  Freestanding warrants and other similar instruments on shares that are redeemable (either put-able or mandatorily redeemable) are accounted for as liabilities, regardless of the timing of the redemption feature or price, even though the underlying shares may be classified as equity.

The following table summarizes the Company’s outstanding warrants to purchase preferred stock as of December 31, 2012:

						Fair Value
						as of
	Grant	Expiration	Exercise		Warrants	December 31,
	Date	Date	Price		Outstanding	2012
Series A	June 7, 2007	June 7, 2017	$	1.27	35,520	$	299
Series B-1	December 8, 2008	December 7, 2018	$	4.86	33,930	246
Series C	February 8, 2010	February 8, 2020	$	3.79	31,659	245
Series 1	December 8, 2010	June 30, 2017	$	2.46	31,130	256
Series 3	December 8, 2010	February 6, 2015	$	5.75	8,694	57
Totals					140,933	$	1,103

Mark-to-market income related to the fair value measurement of the warrants were $136 and $5 for the three months ended September 30, 2013 and 2012, respectively, and $313 and $19 for the nine months ended September 30, 2013 and 2012, respectively.

On July 2, 2013, in connection with the closing of the Company’s IPO, these warrants to purchase preferred stock were converted into warrants to purchase 142,534 shares of common stock (refer to note 2), which includes an anti-dilution adjustment to the conversion ratio of the Series B-1 warrants to purchase preferred stock.  This conversion resulted in the warrants being reclassified to additional paid-in capital (refer to note 2).

On July 25, 2013, SVB exercised, in full, the following warrants to acquire common stock pursuant to a cashless net exercise: (i) warrants to acquire 17,607 shares of common stock, net of 14,052 shares of common stock tendered to the Company, at an exercise price of $3.79 per share, with an expiration date of February 8, 2020, (ii) warrants to acquire 16,210 shares of common stock, net of 19,321 shares of common stock tendered to the Company, at an exercise price of $4.64 per share, with an expiration date of December 7, 2018 and (iii) warrants to acquire 30,250 shares of common stock, net of 5,270 shares of common stock tendered to the Company, at an exercise price of $1.27 per share, with an expiration date of June 7, 2017.  The number of shares tendered to the Company to satisfy the exercise price for the warrants was based on the closing price of the Company’s common stock on July 24, 2013.  In aggregate, the Company issued 64,067 shares of common stock to SVB in connection with these exercises.

The following table summarizes the Company’s outstanding warrants to purchase common stock as of September 30, 2013:

Grant	Expiration	Exercise		Warrants
Date	Date	Price		Outstanding
December 8, 2010	June 30, 2017	$	2.46	31,130
December 8, 2010	February 6, 2015	$	5.75	8,694
				39,824

XML

Prepaid Expenses and Other Current Assets

9 Months Ended

Sep. 30, 2013

Prepaid Expenses and Other Current Assets

Prepaid Expenses and Other Current Assets

4.  Prepaid Expenses and Other Current Assets

Prepaid expenses and other current assets consisted of:

	September 30,		December 31,
	2013		2012
	(unaudited)
Prepaid expenses	$	856	$	790
Prepaid insurance	630		8
Prepaid taxes	314 3		155
Other current assets	1		—
Total prepaid expenses and other current assets	$	1,801	$	953

XML

Consolidated Statements of Mandatorily Redeemable Convertible Preferred Stock and Changes in Stockholders' Equity (Deficit) (Parenthetical) (USD $) In Thousands, unless otherwise specified	0 Months Ended	9 Months Ended
	Jun. 13, 2013	Sep. 30, 2013
Consolidated Statements of Mandatorily Redeemable Convertible Preferred Stock and Changes in Stockholders' Equity (Deficit)
Reverse stock split ratio	0.67	0.67
Common stock issuance, issuance cost		$ 191

XML

Stock-Based Compensation (Details 4) (USD $) In Thousands, except Per Share data, unless otherwise specified	9 Months Ended
	Sep. 30, 2013
Stock-Based Incentive Plans
Weighted average grant date fair values of option awards granted (in dollars per share)	$ 3.76
Cliff period	1 year
Total intrinsic values of options exercised	$ 993
Cash received from options exercised	492
Total fair value of shares vested	1,930
Unrecognized compensation cost related to non-vested share based compensation arrangements	$ 5,896
Weighted-average period over which unrecognized compensation cost is expected to be recognized	2 years 8 months 5 days
Maximum
Stock-Based Incentive Plans
Vesting period	4 years
Expiration period	10 years

XML

Preferred Stock, Common Stock and Stockholders' Equity (Deficit) (Details 2) (USD $) In Thousands, except Share data, unless otherwise specified	0 Months Ended	9 Months Ended	12 Months Ended	0 Months Ended		9 Months Ended		6 Months Ended	9 Months Ended		9 Months Ended		9 Months Ended		9 Months Ended			9 Months Ended		9 Months Ended		9 Months Ended		9 Months Ended		9 Months Ended		9 Months Ended		9 Months Ended		9 Months Ended
	Jul. 02, 2013 item	Sep. 30, 2013	Dec. 31, 2012 item	Jul. 02, 2013 IPO - conversion of mandatorily redeemable convertible preferred stock, Series F	Jul. 02, 2013 Common stock IPO - conversion of mandatorily redeemable convertible preferred stock, Series F	Sep. 30, 2013 Common stock item	Dec. 31, 2012 Common stock	Jul. 02, 2013 Series II common stock item	Sep. 30, 2013 Series II common stock item	Dec. 31, 2012 Series II common stock	Sep. 30, 2013 Series A	Dec. 31, 2012 Series A	Sep. 30, 2013 Series B	Dec. 31, 2012 Series B	Sep. 30, 2013 Series B-1	Dec. 31, 2012 Series B-1	Sep. 30, 2013 Series B-1 Common stock IPO - conversion of mandatorily redeemable convertible preferred stock, Series F	Sep. 30, 2013 Series C	Dec. 31, 2012 Series C	Sep. 30, 2013 Series D	Dec. 31, 2012 Series D	Sep. 30, 2013 Series E	Dec. 31, 2012 Series E	Sep. 30, 2013 Series 1	Dec. 31, 2012 Series 1	Sep. 30, 2013 Series 2	Dec. 31, 2012 Series 2	Sep. 30, 2013 Series 3	Dec. 31, 2012 Series 3	Sep. 30, 2013 Series 4	Dec. 31, 2012 Series 4	Sep. 30, 2013 Series F	Jul. 02, 2013 Series F	Dec. 31, 2012 Series F	Sep. 30, 2013 Preferred stock excluding Series B-1 IPO - conversion of mandatorily redeemable convertible preferred stock, Series F
Mandatorily Redeemable Convertible Preferred Stock
Authorized (in shares)	10,000,000	32,742,929	32,742,929								6,861,975	6,861,975	3,500,732	3,500,732	548,032	548,032		5,308,216	5,308,216	5,453,975	5,453,975	238,000	238,000	979,333	979,333	1,822,000	1,822,000	937,333	937,333	3,093,333	3,093,333	4,000,000		4,000,000
Mandatorily redeemable convertible preferred stock, par value (in dollars per share)			$ 0.0001
Issued (in shares)		32,563,192	32,563,192								6,826,451	6,826,451	3,500,729	3,500,729	514,102	514,102		5,276,554	5,276,554	5,453,970	5,453,970	236,108	236,108	947,711	947,711	1,821,455	1,821,455	928,054	928,054	3,092,932	3,092,932	3,965,126		3,965,126
Outstanding (in shares)		32,563,192	32,563,192								6,826,451	6,826,451	3,500,729	3,500,729	514,102	514,102		5,276,554	5,276,554	5,453,970	5,453,970	236,108	236,108	947,711	947,711	1,821,455	1,821,455	928,054	928,054	3,092,932	3,092,932	3,965,126		3,965,126
Original Issue Price (in dollars per share)											$ 1.2669	$ 1.2669	$ 3.1422	$ 3.1422	$ 4.8629	$ 4.8629		$ 3.7904	$ 3.7904	$ 7.3341	$ 7.3341	$ 8.0051	$ 8.0051	$ 2.4575	$ 2.4575	$ 4.1387	$ 4.1387	$ 5.7507	$ 5.7507	$ 2.7548	$ 2.7548	$ 9.3314		$ 9.3314
Liquidation Preference											$ 8,648	$ 8,648	$ 11,000	$ 11,000	$ 2,500	$ 2,500		$ 20,000	$ 20,000	$ 40,000	$ 40,000	$ 1,890	$ 1,890	$ 2,329	$ 2,329	$ 7,538	$ 7,538	$ 5,337	$ 5,337	$ 8,520	$ 8,520	$ 37,000		$ 37,000
Carrying Value			162,466									8,402		10,949		2,479			19,932		39,931		1,890		5,217		12,404		7,517		17,722			36,023
Dividend Rate (in dollars per share)											$ 0.10140		$ 0.25140		$ 0.38910			$ 0.30330		$ 0.58680		$ 0.64035		$ 0.19665		$ 0.33105		$ 0.46005		$ 0.22035		$ 0.74655
Common stock dividends declared or paid		0
Conversion ratio																	1.04719																1.3997		1
Adjusted conversion price																																	$ 6.6667
Initial conversion ratio																																1
Maximum initial public offering (IPO) price for the ratchet provision (in dollars per share)																																$ 13.997
IPO price (in dollars per share)					$ 10.00
Common stock issued in connection with the Series F preferred stock deemed dividend				$ 15,849
Number of classes of common stock	2		2
Common stock, par value (in dollars per share)			$ 0.0001			$ 0.0001	$ 0.0001		$ 0.0001	$ 0.0001
Common stock, shares authorized	250,000,000	250,000,000	52,333,333			250,000,000	52,333,333		2,333,333	2,333,333
Common stock, shares outstanding		49,638,808	7,722,262			49,638,808	7,722,262		1,047,357	1,047,357
Number of votes entitled per share						1		1	1
Common stock issued on automatic conversion of preferred stock (in shares)					5,549,989
Conversion of Stock, Shares Converted					1,584,863

XML

Net Loss Attributable to Common Stockholders Per Share of Common Stock (Tables)

9 Months Ended

Sep. 30, 2013

Net Loss Attributable to Common Stockholders Per Share of Common Stock

Schedule of basic and diluted net loss attributable to common stockholders per share

	Three Months Ended						Nine Months Ended
	September 30,						September 30,
	2013			2012			2013			2012
	(unaudited)
Numerator:
Net loss	$	(2,243	)	$	(1,675	)	$	(7,675	)	$	(15,582	)
Series F preferred stock deemed dividend	(15,849		)	—			(15,849		)	—
Net loss attributable to common stockholders	$	(18,092	)	$	(1,675	)	$	(23,524	)	$	(15,582	)
Denominator:
Weighted average number of shares of common stock outstanding for basic and diluted net loss attributable to common stockholders per share	49,115,766			7,541,832			21,686,759			7,440,430
Basic and diluted net loss attributable to common stockholders per share	$	(0.37	)	$	(0.22	)	$	(1.08	)	$	(2.09	)

Schedule of securities excluded from the calculation of diluted net loss attributable to common stockholders per share

	Three Months Ended		Nine Months Ended
	September 30,		September 30,
	2013	2012	2013	2012
	(unaudited)
Warrants to purchase preferred stock	—	140,933	—	140,933
Warrants to purchase common stock	39,824	—	39,824	—
Preferred stock	—	32,563,192	—	32,563,192
Stock option awards	7,170,783	6,800,481	7,170,783	6,800,481
Restricted stock unit awards	70,119	—	70,119	—
Total anti-dilutive securities	7,280,726	39,504,606	7,280,726	39,504,606

XML

Changes in Accumulated Other Comprehensive Income

9 Months Ended

Sep. 30, 2013

Changes in Accumulated Other Comprehensive Income

Changes in Accumulated Other Comprehensive Income

11.  Changes in Accumulated Other Comprehensive Income

The following table provides the components of accumulated other comprehensive income:

			Unrealized
			Gain On
	Foreign		Short-term
	Currency		Investments
	Translation		Available
	Adjustment		For Sale		Total
Beginning Balance at July 1, 2013	$	195	$	—	$	195
Other comprehensive income before reclassifications	50		—		50
Amounts reclassified from accumulated other comprehensive income	—		—		—
Ending Balance at September 30, 2013	$	245	$	—	$	245

				Unrealized
				Gain On
	Foreign			Short-term
	Currency			Investments
	Translation			Available
	Adjustment			For Sale		Total
Beginning Balance at July 1, 2012	$	392		$	—	$	392
Other comprehensive loss before reclassifications	(25		)	—		(25		)
Amounts reclassified from accumulated other comprehensive income	—			—		—
Ending Balance at September 30, 2012	$	367		$	—	$	367

				Unrealized
				Gain On
	Foreign			Short-term
	Currency			Investments
	Translation			Available
	Adjustment			For Sale		Total
Beginning Balance at January 1, 2013	$	345		$	—	$	345
Other comprehensive loss before reclassifications	(100		)	—		(100		)
Amounts reclassified from accumulated other comprehensive income	—			—		—
Ending Balance at September 30, 2013	$	245		$	—	$	245

				Unrealized
				Gain On
	Foreign			Short-term
	Currency			Investments
	Translation			Available
	Adjustment			For Sale			Total
Beginning Balance at January 1, 2012	$	403		$	(7	)	$	396
Other comprehensive loss before reclassifications	(36		)	—			(36		)
Amounts reclassified from accumulated other comprehensive income	—			7			7
Ending Balance at September 30, 2012	$	367		$	—		$	367

XML

Credit Facility and Accrued Interest Expense

9 Months Ended

Sep. 30, 2013

Credit Facility and Accrued Interest Expense

Credit Facility and Accrued Interest Expense

7.  Credit Facility and Accrued Interest Expense

On February 7, 2010, the Company amended its then existing loan and security agreement with Silicon Valley Bank (“SVB”). As amended, the loan and security agreement provided for a $7,000 revolving working capital credit facility. The credit facility includes customary conditions to borrowing, covenants and events of default. The credit facility also contains a financial covenant requiring that the ratio of current assets to current liabilities (excluding deferred revenue) be at least 1.25 to 1. As collateral for its obligations under the credit facility, the Company granted a first priority security interest to SVB in all assets of the Company other than intellectual property. The Company has agreed not to pledge its intellectual property as collateral without SVB’s prior written consent.

In February 2011, the credit facility was amended to, among other things, revise the interest rate to be equal to SVB’s prime rate plus 1.0% and provide for a fee of 0.20% for any unused portion of the revolving credit facility. Such fee is payable quarterly but no fee is charged for a particular quarter if the average principal amount of borrowings during such quarter is more than $10,000.

On December 31, 2011, the Company expanded the borrowing capacity under the credit facility to the lesser of $25,000 and a borrowing base equal to 80% of eligible accounts receivable.  Furthermore, on such date the credit facility was amended to, among other things, revise the interest rate to SVB’s prime rate plus 0.5% and provide for a termination date of December 30, 2014. The Company had $6,000 aggregate principal amount of borrowings outstanding under the facility as of December 31, 2012.

On July 30, 2013, the Company repaid $6,033, in principal borrowings and accrued interest expense.  As of September 30, 2013 the Company did not have any outstanding borrowings under the credit facility.  The Company was in compliance with all covenants under the credit facility as of each September 30, 2013 and December 31, 2012.

XML

Supplemental Disclosure of Cash Flow Information

9 Months Ended

Sep. 30, 2013

Supplemental Disclosure of Cash Flow Information

Supplemental Disclosure of Cash Flow Information

14.  Supplemental Disclosure of Cash Flow Information

	Nine Months Ended
	September 30,
	2013		2012
	(unaudited)
Supplemental disclosure of cash flow activities
Cash paid for income taxes	$	147	$	108
Cash paid for interest expense	$	127	$	169
Supplemental disclosure of non-cash investing activities
Common stock issued in connection with the acquisition of Transpera, Inc.	$	—	$	863
Supplemental disclosure of non-cash financing activities
Common stock issued in connection with the conversion of preferred stock	$	162,657	$	—
Common stock issued in connection with the Series F preferred stock deemed dividend	$	15,849	$	—
Reclassification of liability warrants to equity warrants	$	790	$	—

XML

Stock-Based Compensation

9 Months Ended

Sep. 30, 2013

Stock-Based Compensation

Stock-Based Compensation

12.  Stock-Based Compensation

The Company included stock-based compensation expense related to all of the Company’s stock- based awards in various operating expense categories for the three and nine months ended September 30, 2013 and 2012 as follows:

	Three Months Ended				Nine Months Ended
	September 30,				September 30,
	2013		2012		2013		2012
	(unaudited)
Technology and development	$	142	$	106	$	391	$	312
Sales and marketing	317		247		883		776
General and administrative	459		375		1,145		1,131
Total stock-based compensation expense	$	918	$	728	$	2,419	$	2,219

Stock-Based Incentive Plans

On June 26, 2013, the Company adopted the 2013 Equity Incentive Plan (“2013 Plan”).  The Company has stock option awards outstanding under four stock-based incentive plans as of December 31, 2012 and under five stock-based incentive plans as of September 30, 2013, including, in each case, two plans that were assumed as part of the acquisition of ScanScout.  The Company has restricted stock unit awards outstanding under its 2013 Plan.

Plan Provisions Under the 2013 Equity Incentive Plan

Upon the effectiveness of the Company’s IPO, the Board of Directors determined that the 2013 Plan would be the only plan under which stock-based awards will be issued by the Company on a going-forward basis.  The 2013 Plan provides for the awards of incentive stock options, non-qualified stock options, restricted stock, restricted stock units and other stock-based awards; however, only incentive and non-qualified stock option awards and restricted stock unit awards have been issued through September 30, 2013 under the 2013 Plan.  The 2013 Plan states that awards may be granted to such non-employee directors, officers, employees and consultants as the Board of Directors shall in its discretion select.  Only employees of the Company are eligible to receive grants of incentive stock option awards.  Stock option awards are generally granted at the fair market value of the Company’s common stock on the date of grant.  Stock option grants generally vest over periods up to four years, with the first 25% of the grant vesting after one year, and monthly vesting thereafter.  Stock option grants generally have a term not to exceed a total of 10 years.  Restricted stock unit awards are generally granted at the fair market value of the Company’s common stock on the date of grant.  Restricted stock unit awards granted to our non-employee directors generally vest after a period of one year, with 100% vesting on the vesting date.  As of September 30, 2013, there were 972,139 shares of common stock that may be issued pursuant to stock-based awards available for issuance under the 2013 Plan.

Stock Option Awards Outstanding

The following table presents a summary of the Company’s stock option award activity under all plans and related information, without regard for estimated forfeitures, for the nine months ended September 30, 2013:

			Weighted				Weighted				Weighted
			Average				Average				Average
			Exercise				Exercise				Exercise
			Price				Price				Price
	Exercisable		Per Share		Non-vested		Per Share		Outstanding		Per Share
Stock option awards outstanding as of December 31, 2012	3,895,442		$	2.36	2,984,477		$	4.55	6,879,919		$	3.30
Stock option awards granted	—		$	—	860,380		$	7.52	860,380		$	7.52
Stock option awards forfeited	(69,162	)	$	4.06	(320,191	)	$	4.96	(389,353	)	$	4.80
Stock option awards exercised	(180,163	)	$	2.73	—		$	—	(180,163	)	$	2.73
Stock option awards vested	918,653		$	3.98	(918,653	)	$	3.98	—		$	—
Stock option awards outstanding as of September 30, 2013	4,564,770		$	2.64	2,606,013		$	5.67	7,170,783		$	3.74

The weighted average grant date fair value of stock option awards granted during the nine months ended September 30, 2013 was $3.76 per share.  As previously discussed, stock option awards are generally granted at the fair market value of the Company’s common stock on the date of grant, generally vest over periods up to four years, have a one year cliff with monthly vesting thereafter, and have terms not to exceed 10 years.  The total intrinsic value of stock option awards exercised during the nine months ended September 30, 2013 was $993.  Cash proceeds received from stock option awards exercised for the nine months ended September 30, 2013 was $492.

The total fair value of stock option awards that vested during the nine months ended September 30, 2013 was $1,930.  There was $5,896 of total unrecognized compensation cost related to non-vested stock option awards granted under the Company’s equity incentive plans as of September 30, 2013.  This cost is expected to be recognized over a weighted-average period of 2.68 years.

Restricted Stock Unit (RSU) Awards Outstanding

The following table presents a summary of the Company’s restricted stock unit award activity under all plans and related information, without regard for estimated forfeitures, for the nine months ended September 30, 2013:

			Weighted Average
	Restricted		Grant Date
	Stock Unit		Fair Value
	Awards		Per Share
Restricted stock unit awards outstanding as of December 31, 2012	—		$	—
Restricted stock unit awards granted	80,119		$	9.67
Restricted stock unit awards forfeited	(10,000	)	$	10.00
Restricted stock unit awards restriction lapses	—		$	—
Restricted stock unit awards outstanding as of September 30, 2013	70,119		$	9.63

	Restricted
	Stock Unit
	Awards
Aggregate grant date fair value of restricted stock unit awards outstanding as of September 30, 2013	$	675
Number of restricted stock unit awards vested during the nine months ended September 30, 2013	—
Number of restricted stock unit awards non-vested as of September 30, 2013	70,119

There was $566 of total unrecognized compensation cost related to non-vested restricted stock unit awards.  This cost is expected to be recognized over a weighted-average period of one year.

XML

Document and Entity Information	9 Months Ended
	Sep. 30, 2013	Nov. 11, 2013
Document and Entity Information
Entity Registrant Name	TREMOR VIDEO INC.
Entity Central Index Key	0001375796
Document Type	10-Q
Document Period End Date	Sep. 30, 2013
Amendment Flag	false
Current Fiscal Year End Date	--12-31
Entity Current Reporting Status	Yes
Entity Filer Category	Non-accelerated Filer
Entity Common Stock, Shares Outstanding		49,657,777
Document Fiscal Year Focus	2013
Document Fiscal Period Focus	Q3

XML

Net Loss Attributable to Common Stockholders Per Share of Common Stock

9 Months Ended

Sep. 30, 2013

Net Loss Attributable to Common Stockholders Per Share of Common Stock

Net Loss Attributable to Common Stockholders Per Share of Common Stock

13.  Net Loss Attributable to Common Stockholders Per Share of Common Stock

Basic net loss attributable to common stockholders per share excludes dilution and is computed by dividing net loss attributable to common stockholders by the weighted average number of shares of common stock outstanding for the period.

Diluted net loss attributable to common stockholders per share is computed by dividing net loss attributable to common stockholders by the weighted average number of shares of common stock outstanding for the period, adjusted to reflect potentially dilutive securities using the treasury stock method for warrants to purchase preferred stock, warrants to purchase common stock, preferred stock, stock option awards and restricted stock unit awards.  Due to the Company’s net loss, (i) warrants to purchase preferred stock, (ii) warrants to purchase common stock, (iii) preferred stock, (iv) stock option awards, and (v) restricted stock unit awards were not included in the computation of diluted net loss attributable to common stockholders per share, as the effects would be anti-dilutive.  Accordingly, basic and diluted net loss attributable to common stockholders per share is equal for the following periods presented:

	Three Months Ended						Nine Months Ended
	September 30,						September 30,
	2013			2012			2013			2012
	(unaudited)
Numerator:
Net loss	$	(2,243	)	$	(1,675	)	$	(7,675	)	$	(15,582	)
Series F preferred stock deemed dividend	(15,849		)	—			(15,849		)	—
Net loss attributable to common stockholders	$	(18,092	)	$	(1,675	)	$	(23,524	)	$	(15,582	)
Denominator:
Weighted average number of shares of common stock outstanding for basic and diluted net loss attributable to common stockholders per share	49,115,766			7,541,832			21,686,759			7,440,430
Basic and diluted net loss attributable to common stockholders per share	$	(0.37	)	$	(0.22	)	$	(1.08	)	$	(2.09	)

The following securities were outstanding during the periods presented below and have been excluded from the calculation of diluted net loss attributable to common stockholders per share because the effect is anti-dilutive:

	Three Months Ended		Nine Months Ended
	September 30,		September 30,
	2013	2012	2013	2012
	(unaudited)
Warrants to purchase preferred stock	—	140,933	—	140,933
Warrants to purchase common stock	39,824	—	39,824	—
Preferred stock	—	32,563,192	—	32,563,192
Stock option awards	7,170,783	6,800,481	7,170,783	6,800,481
Restricted stock unit awards	70,119	—	70,119	—
Total anti-dilutive securities	7,280,726	39,504,606	7,280,726	39,504,606