UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

X QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended December 31, 2014

Commission File Number: 000-53314

Liberator, Inc.

(Exact name of registrant as specified in this charter)

Florida	59-3581576
(State of incorporation)	(I.R.S. Employer Identification No.)

2745 Bankers Industrial Drive, Atlanta, Georgia 30360

(Address of principal executive offices and zip code)

Company's telephone number: (770) 246-6400

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15 (d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x No ☐

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes x No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definition of large accelerated filer,” accelerated filer” and smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):

Large accelerated filer  o	Accelerated filer  o
Non-accelerated filer  o	Smaller reporting company  x
(Do not check if a smaller reporting company)

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act.) Yes ☐  No x

As of February 13, 2015 there were 70,702,596 shares of the registrant’s common stock outstanding.

LIBERATOR, INC.

TABLE OF CONTENTS

		Page Number
	PART I – FINANCIAL INFORMATION
ITEM 1.	Financial Statements
	Condensed Consolidated Balance Sheets –
	At December 31, 2014 (unaudited) and June 30, 2014	3
	Condensed Consolidated Statements of Operations –
	For the Three and Six Months Ended December 31, 2014 and December 31, 2013 (unaudited)	4
	Condensed Consolidated Statements of Cash Flows –
	For the Six Months Ended December 31, 2014 and December 31, 2013 (unaudited)	5
	Notes to Condensed Consolidated Financial Statements (unaudited)	6
ITEM 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	19
ITEM 3.	Quantitative and Qualitative Disclosures about Market Risk	24
ITEM 4.	Controls and Procedures	24
	PART II – OTHER INFORMATION
ITEM 1.	Legal Proceedings	25
ITEM 1A.	Risk Factors	25
ITEM 2.	Unregistered Sales of Equity Securities and Use of Proceeds	25
ITEM 3.	Defaults Upon Senior Securities	25
ITEM 4.	Mine Safety Disclosures	25
ITEM 5.	Other Information	25
ITEM 6.	Exhibits	25
SIGNATURES		26

2

PART I FINANCIAL INFORMATION

ITEM 1.FINANCIAL STATEMENTS

LIBERATOR, INC. AND SUBSIDIARIES

Condensed Consolidated Balance Sheets

	December 31, 2014 (unaudited)			June 30, 2014
ASSETS
Current assets:
Cash and cash equivalents	$	589,492		$	592,501
Accounts receivable, net		1,069,059			615,744
Inventories, net		1,386,457			1,371,832
Prepaid expenses		86,557			97,558
Total current assets		3,131,565			2,677,635
Equipment and leasehold improvements, net		557,807			630,217
Other assets		2,996			2,996
Total assets	$	3,692,368		$	3,310,848
LIABILITIES AND STOCKHOLDERS’ DEFICIT
Current liabilities:
Accounts payable	$	1,936,174		$	1,651,152
Accrued compensation		296,171			213,444
Accrued expenses and interest		145,407			216,386
Line of credit		815,525			698,258
Current portion of term note payable - shareholder		98,084			—
Unsecured lines of credit		—			1,002
Current portion of leases payable		41,252			31,836
Current portion of deferred rent payable		11,091			81,263
Merchant cash advance (net of discount)		119,174			365,542
Short-term unsecured notes payable		685,297			988,464
Notes payable - related party		116,000			116,000
Total current liabilities		4,264,175			4,363,347
Long-term liabilities:
Leases payable		80,560			70,668
Deferred rent payable		225,750			44,290
Unsecured note payable		300,000			100,000
Term note payable - shareholder		578,892			—
Convertible notes payable - shareholder		—			625,000
Total liabilities		5,449,377			5,203,305
Commitments and contingencies (note 13)		—			—
Stockholders’ deficit:
Preferred stock, 5,700,000 shares authorized, $0.0001 par value none issued and outstanding		—			—
Series A Convertible Preferred stock, 4,300,000 shares authorized $0.0001 par value, 4,300,000 shares issued and outstanding with a liquidation preference of $1,000,000 as of December 31, 2014 and June 30, 2014		430			430
Common stock of $0.01 par value, 175,000,000 shares authorized; 70,702,596 shares issued and outstanding at December 31, 2014 and at June 30, 2014		707,026			707,026
Additional paid-in capital		5,845,974			5,823,828
Accumulated deficit		(8,310,439	)		(8,423,741	)
Total stockholders’ deficit		(1,757,009	)		(1,892,457	)
Total liabilities and stockholders’ deficit	$	3,692,368		$	3,310,848

See accompanying notes to unaudited interim financial statements. 

3

LIBERATOR, INC. AND SUBSIDIARIES

Condensed Consolidated Statements of Operations

(unaudited)

	Three Months Ended December 31,						Six Months Ended December 31,
	2014			2013			2014			2013
Net Sales	$	4,299,916		$	4,217,534		$	7,875,263		$	7,490,228
Cost of goods sold		3,048,096			3,035,481			5,712,240			5,314,329
Gross profit		1,251,820			1,182,053			2,163,023			2,175,899
Operating expenses
Advertising and promotion		118,909			126,800			208,572			212,627
Other selling and marketing		302,727			324,109			615,726			663,682
General and administrative		464,301			487,491			912,748			917,357
Depreciation and amortization		58,804			57,121			113,935			114,970
Total operating expenses		944,741			995,521			1,850,981			1,908,636
Income from operations		307,079			186,532			312,042			267,263
Other Income (Expense):
Interest income		96			50			237			112
Interest (expense) and financing costs		(109,550	)		(91,470	)		(198,977	)		(199,205	)
Total Other (Expense)		(109,454	)		(91,420	)		(198,740	)		(199,093	)
Income before income taxes		197,625			95,112			113,302			68,170
Provision for income taxes		—			—			—			—
Net income	$	197,625		$	95,112		$	113,302		$	68,170
Net income per share
Basic	$	0.00		$	0.00		$	0.00		$	0.00
Diluted	$	0.00		$	0.00		$	0.00		$	0.00
Shares used in computing net income per share
Basic		70,702,596			70,702,596			70,702,596			70,702,596
Diluted		70,702,596			70,702,596			70,702,596			70,702,596

See accompanying notes to unaudited interim financial statements. 

4

LIBERATOR, INC. AND SUBSIDIARIES

Condensed Consolidated Statements of Cash Flows

(unaudited)

	Six Months Ended
	December 31,
	2014			2013
OPERATING ACTIVITIES:
Net income	$	113,302		$	68,170
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization		113,935			114,970
Stock based compensation expense		22,146			35,713
Provision for bad debt		6,827			1,523
Deferred rent payable		148,638			(30,989	)
Changes in operating assets and liabilities:
Accounts receivable		(460,142	)		(340,445	)
Inventories		(14,625	)		79,056
Prepaid expenses and other assets		11,001			(9,290	)
Accounts payable		285,022			141,283
Accrued compensation		82,727			38,559
Accrued expenses and interest		4,021			(20,047	)
Net cash provided by operating activities		312,852			78,503
INVESTING ACTIVITIES:
Investment in equipment and leasehold improvements		(41,525	)		(12,385	)
Net cash used in investing activities		(41,525	)		(12,385	)
FINANCING ACTIVITIES:
Net cash provided by line of credit		117,267			530,722
Repayment of term note - shareholder		(23,024	)		—
Net (repayment) borrowing of credit card cash advance		(246,368	)		(247,053	)
Repayment of unsecured line of credit		(1,002	)		(8,076	)
Net proceeds (repayment) of short-term debt		(103,167	)		33,524
Principal payments on equipment note payable and capital leases		(18,042	)		(17,271	)
Net cash (used in) provided by financing activities		(274,336	)		291,846
Net increase (decrease) in cash and cash equivalents		(3,009	)		357,964
Cash and cash equivalents at beginning of period		592,501			397,860
CASH AND CASH EQUIVALENTS AT END OF PERIOD	$	589,492		$	755,824
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:
Non cash item:
Additions to capital leases	$	37,350		$	30,979
Cash paid during the period for:
Interest	$	214,239		$	185,988
Income taxes	$	—		$	—

See accompanying notes to unaudited interim financial statements.

5

LIBERATOR, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

FOR THE SIX MONTHS ENDED DECEMBER 31, 2014 AND DECEMBER 31, 2013 (UNAUDITED)

NOTE 1. ORGANIZATION AND NATURE OF BUSINESS

Liberator, Inc. (the “Company” or “Liberator”) was incorporated in the State of Florida on February 25, 1999. References to the “Company” in these notes include the Company and its wholly owned subsidiaries, OneUp Innovations, Inc. (“OneUp”), and Foam Labs, Inc. (“Foam Labs”).

The Company is a designer and manufacturer of various specialty furnishings for the sexual wellness market.  The Company has also become an online retailer of products for the sexual wellness market.  The Company’s sales and manufacturing operation are located in the same facility in Atlanta, Georgia.  Sales are generated through internet and print advertisements.  We have a diversified customer base with no particular concentration of credit risk in one economic sector.  For the three months and six months ended December 31, 2014, sales to and through Amazon accounted for 15% and 16% of our total sales, respectively. Foreign operations and foreign net sales are not material. Our business is seasonal and as a result we typically experience higher sales in our second and third quarters.

The accompanying unaudited condensed consolidated interim financial statements of Liberator, Inc. and all of its wholly-owned subsidiaries (collectively, the "Company" “we” or "Liberator") included herein have been prepared by the Company pursuant to the rules and regulations of the Securities and Exchange Commission (the "SEC"). Certain information and footnote disclosures normally included in consolidated financial statements prepared in accordance with generally accepted accounting principles of the United States of America ("GAAP") have been condensed or omitted pursuant to applicable rules and regulations. In the opinion of management, all adjustments considered necessary for fair presentation have been included. The year-end condensed balance sheet data were derived from audited consolidated financial statements but do not include all disclosures required by GAAP. The results of operations for the six months ended December 30, 2014 are not necessarily indicative of the results to be expected for the entire year. These condensed interim consolidated financial statements should be read in conjunction with the consolidated financial statements and the notes thereto included in the Annual Report on Form 10-K for the fiscal year ended June 30, 2014.

Going Concern - The accompanying financial statements have been prepared in accordance with U.S. generally accepted accounting principles, which contemplates continuation of the Company as a going concern. As of December 31, 2014, the Company has an accumulated deficit of $8,310,439 and a working capital deficit of $1,132,610. This raises substantial doubt about to its ability to continue as a going concern.

In view of these matters, realization of a major portion of the assets in the accompanying balance sheet is dependent upon continued operations of the Company, which in turn is dependent upon the Company’s ability to meet its financing requirements, and the success of its future operations.  Management believes that actions presently being taken to revise the Company’s operating and financial requirements provide the opportunity for the Company to continue as a going concern.

These actions include an ongoing initiative to increase gross profit margins through improved production controls and reporting. We also plan to manage discretionary expense levels to be better aligned with current and expected revenue levels.  Furthermore, our plan of operation for the next twelve months continues a strategy for growth within our existing lines of business with an on-going focus on growing domestic Direct sales. We estimate that the operational growth plans we have identified will require approximately $250,000 of funding. We expect to invest approximately $150,000 on sales and marketing programs, primarily sexual wellness advertising in magazines, on the internet and on cable television. We will also be exploring the opportunity to acquire other compatible businesses.

We plan to finance the required $250,000 with a combination of anticipated cash flows from operations over the next twelve months as well as cash on hand and cash we will seek to obtain through equity and debt financings.

The ability of the Company to continue as a going concern is dependent upon its ability to successfully accomplish the plans described in the preceding paragraph and eventually secure other sources of financing and attain profitable operations.  However, management cannot provide any assurances that the Company will be successful in accomplishing these plans.  The accompanying financial statements do not include any adjustments that might be necessary if the Company is unable to continue as a going concern.

6

LIBERATOR, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

FOR THE SIX MONTHS ENDED DECEMBER 31, 2014 AND DECEMBER 31, 2013 (UNAUDITED)

NOTE 2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of Presentation

These condensed consolidated financial statements include the accounts and operations of our wholly owned operating subsidiaries, OneUp Innovations, Inc. and Foam Labs, Inc. Intercompany accounts and transactions have been eliminated in consolidation. Certain prior period amounts have been reclassified to conform to the current year presentation.

The accompanying condensed consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America for interim financial information and with the instructions to Form 10-Q and Regulation S-X.  Accordingly, they do not include all of the information and footnotes required by GAAP for complete financial statements.  These condensed consolidated financial statements and notes should be read in conjunction with the Company’s consolidated financial statements contained in the Company’s report on Form 10-K for the year ended June 30, 2014 filed on September 29, 2014.

Use of Estimates

The preparation of the consolidated financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions in determining the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and reported amounts of revenues and expenses during the reporting period.  Significant estimates in these consolidated financial statements include estimates of: asset impairment; income taxes; tax valuation reserves; allowances for doubtful accounts; share-based compensation; and useful lives for depreciation and amortization.  Actual results could differ materially from these estimates.

Revenue Recognition   

We recognize revenues as goods are shipped to customers and title is transferred. The criteria for recognition of revenue are when persuasive evidence that an arrangement exists and both title and risk of loss have passed to the customer, the price is fixed or determinable, and collectability is reasonably assured. Sales returns and allowances are estimated and recorded as a reduction to sales in the period in which sales are recorded.

The Company records product sales net of estimated product returns and discounts from the list prices for its products. The amounts of product returns and the discount amounts have not been material to date. The Company includes shipping and handling costs in cost of product sales.

Cash and Cash Equivalents

For purposes of reporting cash flows, the Company considers all highly liquid debt instruments purchased with a maturity of three months or less to be cash equivalents.

7

LIBERATOR, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

FOR THE SIX MONTHS ENDED DECEMBER 31, 2014 AND DECEMBER 31, 2013 (UNAUDITED)

Allowance for Doubtful Accounts

The allowance for doubtful accounts reflects management's best estimate of probable credit losses inherent in the accounts receivable balance. The Company determines the allowance based on historical experience, specifically identified nonpaying accounts and other currently available evidence. The Company reviews its allowance for doubtful accounts monthly with a focus on significant individual past due balances over 90 days. Account balances are charged off against the allowance after all means of collection have been exhausted and the potential for recovery is considered remote. The Company does not have any off-balance sheet credit exposure related to its customers.

The following is a summary of Accounts Receivable as of December 31, 2014 and June 30, 2014.

	December 31, 2014			June 30, 2014
Accounts receivable	$	1,117,713		$	634,553
Allowance for doubtful accounts		(15,903	)		(9,076	)
Allowance for discounts and returns		(32,751	)		(9,733	)
Total accounts receivable, net	$	1,069,059		$	615,744

Inventories and Inventory Reserves

Inventories are stated at the lower of cost or market. Cost is determined using the first-in, first-out (FIFO) method. Market is defined as sales price less cost to dispose and a normal profit margin.  Inventory costs include materials, labor, depreciation and overhead. The company establishes reserves for excess and obsolete inventory, based on prevailing circumstances and judgment for consideration of current events, such as economic conditions, that may affect inventory. The reserve required to record inventory at lower of cost or market may be adjusted in response to changing conditions.

Concentration of Credit Risk

The Company maintains its cash accounts with banks located in Georgia.  The total cash balances are insured by the Federal Deposit Insurance Corporation (“FDIC”) up to $250,000 per bank.  The Company had bank balances on deposit at December 31, 2014 that exceeded the balance insured by the FDIC by $339,706.  Accounts receivable are typically unsecured and are derived from revenue earned from customers primarily located in North America and Europe.

During the six months ended December 31, 2014, we purchased 34% and 17% of total inventory purchases from two vendors.

During the fiscal year ended June 30, 2014, we purchased 30% and 19% of total inventory purchases from two vendors.

As of December 31, 2014, one of the Company’s customers represents 34% of the total accounts receivables and another customer represents 14% of the total accounts receivable.

Fair Value of Financial and Derivative Instruments

At December 31, 2014, our financial instruments included cash and cash equivalents, accounts receivable, accounts payable, and other long-term debt.

The fair values of these financial instruments approximated their carrying values based on either their short maturity or current terms for similar instruments.

The Company measures the fair value of its assets and liabilities under the guidance of ASC 820, Fair Value Measurements and Disclosures, which defines fair value, establishes a framework for measuring fair value inaccordance with generally accepted accounting principles and expands disclosures about fair value measurements.ASC 820 does not require any new fair value measurements, but its provisions apply to all other accountingpronouncements that require or permit fair value measurement.

8

LIBERATOR, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

FOR THE SIX MONTHS ENDED DECEMBER 31, 2014 AND DECEMBER 31, 2013 (UNAUDITED)

ASC 820 clarifies that fair value is an exit price, representing the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants based on the highest and best use of the asset or liability. As such, fair value is a market-based measurement that should be determined based on assumptions that market participants would use in pricing an asset or liability. ASC 820 requires the Company to use valuation techniques to measure fair value that maximize the use of observable inputs and minimize the use of unobservable inputs. These inputs are prioritized as follows:

Level 1: Observable inputs such as quoted prices for identical assets or liabilities in active markets;

Level 2: Inputs, other than the quoted prices in active markets, that are observable either directly or indirectly such as quoted prices for similar assets or liabilities or market-corroborated inputs; and

Level 3: Unobservable inputs for which there is little or no market data, which require the reporting entity to develop its own assumptions about how market participants would price the assets or liabilities.

The valuation techniques that may be used to measure fair value are as follows:

A. Market approach - Uses prices and other relevant information generated by market transactions involving identical or comparable assets or liabilities.

B. Income approach - Uses valuation techniques to convert future amounts to a single present amount based on current market expectations about those future amounts, including present value techniques, option-pricing models and excess earnings method.

C. Cost approach - Based on the amount that currently would be required to replace the service capacity of an asset (replacement cost).

Advertising Costs

Advertising costs are expensed in the period when the advertisements are first aired or distributed to the public. Prepaid advertising (included in prepaid expenses) was $15,943 at December 31, 2014 and $35,516 at June 30, 2014. Advertising expense for the three months ended December 31, 2014 and 2013 was $118,909 and $126,800, respectively. Advertising expense for the six months ended December 31, 2014 and 2013 was $208,572 and $212,627, respectively.

Research and Development

Research and development expenses for new products are expensed as they are incurred. Expenses for new product development totaled $30,481 and $26,958 for the three months ended December 31, 2014 and 2013, respectively. Expenses for new product development totaled $57,575 and $50,712 for the six months ended December 31, 2014 and 2013, respectively. Research and development costs are included in general and administrative expense.

Property and Equipment

Property and equipment are stated at cost. Depreciation and amortization are computed using the straight-line method over estimated service lives for financial reporting purposes of 2-10 years.

Expenditures for major renewals and betterments that extend the useful lives of property and equipment are capitalized. Expenditures for maintenance and repairs are charged to expense as incurred. When properties are disposed of, the related costs and accumulated depreciation are removed from the respective accounts, and any gain or loss is recognized currently.

9

LIBERATOR, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

FOR THE SIX MONTHS ENDED DECEMBER 31, 2014 AND DECEMBER 31, 2013 (UNAUDITED)

Impairment or Disposal of Long Lived Assets

Long-lived assets to be held are reviewed for events or changes in circumstances which indicate that their carrying value may not be recoverable. They are tested for recoverability using undiscounted cash flows to determine whether or not impairment to such value has occurred as required by FASB ASC Topic No. 360, Property, Plant, and Equipment. The Company has determined that there was no impairment at December 31, 2014.

Operating Leases

On July 23, 2014, the Company entered into an agreement with its landlord to extend the facilities lease by five years. The previous ten year lease was to expire on December 31, 2015. The agreement amends the lease to expire on December 31, 2020. The lease amendment is effective August 1, 2014 and includes a four month rental abatement in the amount of $117,660. In exchange for the rental abatement, the Company has agreed to make improvements to the facility totaling $123,505 within six months of August 1, 2014. As of December 31, 2014, the Company has completed $40,087 of the leasehold improvements. In addition, the monthly rent on the facility decreases from the current rent of $33,139 to $29,415 per month, beginning on December 1, 2014. Beginning January 1, 2015, the monthly rent is on an escalating schedule with the final year of the lease at $35,123 per month. The rent expense under this lease for the six months ended December 31, 2014 and 2013 was $173,843 and $161,861, respectively.

The Company also leases certain equipment under operating leases, as more fully described in Note 13 - Commitments and Contingencies.

Segment Information

We have identified three reportable sales channels:  Direct, Wholesale and Other.  Direct includes product sales through our four e-commerce sites and our single retail store. Wholesale includes Liberator branded products sold to retailers, e-merchants (including Amazon) and distributors, non-Liberator products sold to retailers, and private label items sold to other resellers. The Wholesale category also includes contract manufacturing services, which consists of specialty items that are manufactured in small quantities for certain customers, and which, to date, has not been a material part of our business. Other consists principally of shipping and handling fees and costs derived from our Direct business and fulfillment service fees. For the three months and six months ended December 31, 2014, sales to and through Amazon accounted for 15% and 16% of our total sales, respectively.

The following is a summary of sales results for the Direct, Wholesale, and Other channels.

	Three Months Ended (unaudited)						Six Months Ended (unaudited)
	December 31, 2014			December 31, 2013			December 31, 2014			December 31, 2013
Net Sales:
Direct	$	1,439,702		$	1,820,242		$	2,692,422		$	3,171,729
Wholesale		2,743,455			2,245,805			4,953,065			4,032,690
Other		116,759			151,487			229,776			285,809
Total Net Sales	$	4,299,916		$	4,217,534		$	7,875,263		$	7,490,228
Gross Margin:
Direct	$	694,288		$	900,914		$	1,251,424		$	1,564,919
Wholesale		665,760			384,691			1,097,069			799,084
Other		(108,228	)		(103,552	)		(185,470	)		(188,104	)
Total Gross Margin	$	1,251,820		$	1,182,053		$	2,163,023		$	2,175,899

10

LIBERATOR, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

FOR THE SIX MONTHS ENDED DECEMBER 31, 2014 AND DECEMBER 31, 2013 (UNAUDITED)

Recently Adopted Accounting Pronouncements

In May 2014, the FASB issued new accounting guidance regarding revenue recognition under GAAP. This new guidance will supersede nearly all existing revenue recognition guidance, and is effective for public entities for annual and interim periods beginning after December 31, 2016. Early adoption is not permitted. The Company is currently evaluating the impact of this new guidance on the Company’s condensed consolidated financial statements.

In June 2014, the FASB issued ASU 2014-12, "Compensation - Stock Compensation (Topic 718): Accounting for Share-Based Payments When the Terms of an Award Provide That a Performance Target Could be Achieved after the Requisite Service Period." This ASU provides more explicit guidance for treating share-based payment awards that require a specific performance target that affects vesting and that could be achieved after the requisite service period as a performance condition. The new guidance is effective for annual and interim reporting periods beginning after December 15, 2015. The Company does not expect the adoption of this guidance to have a material impact on the consolidated financial statements.

In August 2014, the FASB issued Accounting Standards Update No. 2014-15, “Presentation of Financial Statements - Going Concern”, which requires management to evaluate, at each annual and interim reporting period, whether there are conditions or events that raise substantial doubt about the entity’s ability to continue as a going concern within one year after the date the financial statements are issued and provide related disclosures.  ASU 2014-15 is effective for annual periods ending after December 15, 2016 and interim periods thereafter.  Early application is permitted.  The adoption of ASU 2014-15 is not expected to have a material effect on the condensed consolidated financial statements.

Net Income Per Share

Basic net income per common share was determined by dividing net income applicable to common stockholders by the weighted average common shares outstanding during the period plus the effect of stock options using The Treasury Stock Method.  Common stock equivalents were excluded from the calculation of dilutive income per share as the effect was anti-dilutive.

	December 31,
	2014		2013
Common stock options		4,108,500		4,986,500
Common stock warrants		—		2,462,393
Convertible preferred stock		4,300,000		4,300,000
Convertible notes		—		7,545,455
Total		8,408,500		19,294,348

Income Taxes

We utilize the asset and liability method of accounting for income taxes. We recognize deferred tax liabilities or assets for the expected future tax consequences of temporary differences between the book and tax basis of assets and liabilities. We regularly assess the likelihood that our deferred tax assets will be recovered from future taxable income. We consider projected future taxable income and ongoing tax planning strategies in assessing the amount of the valuation allowance necessary to offset our deferred tax assets that will not be recoverable. We have recorded and continue to carry a full valuation allowance against our gross deferred tax assets that will not reverse against deferred tax liabilities within the scheduled reversal period. If we determine in the future that it is more likely than not that we will realize all or a portion of our deferred tax assets, we will adjust our valuation allowance in the period we make the determination. We expect to provide a full valuation allowance on our future tax benefits until we can sustain a level of profitability that demonstrates our ability to realize these assets.  

Stock Based Compensation

We account for stock-based compensation to employees in accordance with FASB ASC 718, Compensation – Stock Compensation. We measure the cost of each stock option and restricted stock award at its fair value on the grant date. Each award vests over the subsequent period during which the recipient is required to provide service in exchange for the award (the vesting period). The cost of each award is recognized as expense in the financial statements over the respective vesting period.

11

LIBERATOR, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

FOR THE SIX MONTHS ENDED DECEMBER 31, 2014 AND DECEMBER 31, 2013 (UNAUDITED)

Stock Issued for Services to other than Employees

Common stock, stock options and common stock warrants issued to other than employees or directors are recorded on the basis of their fair value, as required by FASB ASC 505, which is measured as of the date required by FASB ASC 505, “Equity – Based Payments to Non-Employees”. In accordance with FASB ASC 505, the stock options or common stock warrants are valued using the Black-Scholes option pricing model on the basis of the market price of the underlying common stock on the “valuation date”, which for options and warrants related to contracts that have substantial disincentives to non-performance is the date of the contract, and for all other contracts is the vesting date. Expense related to the options and warrants is recognized on a straight-line basis over the shorter of the period over which services are to be received or the vesting period. Where expense must be recognized prior to a valuation date, the expense is computed under the Black-Scholes option pricing model on the basis of the market price of the underlying common stock at the end of the period, and any subsequent changes in the market price of the underlying common stock up through the valuation date is reflected in the expense recorded in the subsequent period in which that change occurs.

NOTE 3. STOCK-BASED COMPENSATION

Options

At December 31, 2014, the Company had the 2009 Stock Option Plan (the “Plan”), which is shareholder-approved and under which 5,000,000 shares are reserved for issuance until the Plan terminates on October 20, 2019.

Under the Plan, eligible employees and certain independent consultants may be granted options to purchase shares of the Company’s common stock. The shares issuable under the Plan will either be shares of the Company’s authorized but previously unissued common stock or shares reacquired by the Company, including shares purchased on the open market. As of December 31, 2014, the number of shares available for issuance under the Plan was 891,500.

The following table summarizes the Company’s stock option activities during the six months ended December 31, 2014:

	Number of Shares Underlying Outstanding Options			Weighted Average Remaining Contractual Life (Years)		Weighted Average Exercise Price		Intrinsic Value
Options outstanding as of June 30, 2014		4,270,500			3.2	$	.09	$	—
Granted		250,000			4.8	$	.03	$	—
Exercised		—			—	$	—	$	—
Forfeited or expired		(412,000	)		2.4	$	.07	$	—
Options outstanding as of December 31, 2014		4,108,500			4.0	$	.09	$	—
Options exercisable as of December 31, 2014		2,074,500			2.2	$	.09	$	—

The aggregate intrinsic value in the table above is before applicable income taxes and represents the excess amount over the exercise price optionees would have received if all options had been exercised on the last business day of the period indicated, based on the Company’s closing stock price of $.018 for such day. 

There were 250,000 stock options granted during the six months ended December 31, 2014 and 2,026,000 stock options granted during the six months ended December 31, 2013. The value assumptions related to options granted during the six months ended December 31, 2014 and 2013, respectively, were as follows:

12

LIBERATOR, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

FOR THE SIX MONTHS ENDED DECEMBER 31, 2014 AND DECEMBER 31, 2013 (UNAUDITED)

	Six Months  Ended December 31, 2014	Six Months  Ended December 31, 2013
Exercise Price:	$.03	$.045 - $.051
Volatility:	259%	231% - 251%
Risk Free Rate:	1.09% - 1.11%	.99% - 1.04%
Vesting Period:	4 years	Immediate to 4 years
Forfeiture Rate:	0%	0%
Expected Life	4.1 years	4.1-4.5 years
Dividend Rate	0%	0%

The following table summarizes the weighted average characteristics of outstanding stock options as of

December 31, 2014:

		Outstanding Options						Exercisable Options
Exercise Prices		Number of Shares		Remaining Life  (Years)		Weighted Average  Price		Number of Shares			Weighted Average  Price
$	.05 to .09		3,281,000		3.0	$	.053		1,388,750	$	.058
$	.15 to .16		827,500		1.6	$	.157		685,750	$	.16
$	.20 to $.25		—		—	$	—		—	$	—
Total stock options			4,108,500		2.7	$	.07		2,074,500	$	.09

Stock-based compensation

We account for stock-based compensation to employees in accordance with FASB ASC 718, Compensation – Stock Compensation. We measure the cost of each stock option and at its fair value on the grant date. Each award vests over the subsequent period during which the recipient is required to provide service in exchange for the award (the vesting period). The cost of each award is recognized as expense in the financial statements over the respective vesting period.

Stock option-based compensation expense recognized in the condensed consolidated statements of operations for the six month period ended December 31, 2014 and 2013 are based on awards ultimately expected to vest.

The following table summarizes stock option-based compensation expense by line item in the Condensed Consolidated Statements of Operations, all relating to the Plan:

	Three Months  Ended December 31,				Six Months  Ended December 31,
	2014		2013		2014		2013
Cost of Goods Sold	$	3,124	$	3,106	$	6,331	$	7,705
Other Selling and Marketing		1,551		1,723		2,975		3,951
General and Administrative		6,432		6,557		12,840		24,057
Total Stock-based Compensation Expense	$	11,107	$	11,386	$	22,146	$	35,713

As of December 31, 2014, the Company’s total unrecognized compensation cost was $50,620, which will be recognized over the weighted average vesting period of 1.8 years.

NOTE 4. INVENTORIES, NET

Inventories are stated at the lower of cost (which approximates first-in, first-out) or market. Market is defined as sales price less cost to dispose and a normal profit margin.  Inventories consisted of the following:

	December 31, 2014		June 30, 2014
Raw materials	$	473,217	$	561,405
Work in process		156,020		195,588
Finished goods		757,220		614,839
Inventories, net	$	1,386,457	$	1,371,832

13

LIBERATOR, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

FOR THE SIX MONTHS ENDED DECEMBER 31, 2014 AND DECEMBER 31, 2013 (UNAUDITED)

NOTE 5. EQUIPMENT AND LEASEHOLD IMPROVEMENTS, NET

Equipment and leasehold improvements are stated at cost. Depreciation and amortization are provided using the straight-line method over the estimated useful lives for equipment and furniture and fixtures, or the shorter of the remaining lease term or estimated useful lives for leasehold improvements.

Equipment and leasehold improvements consisted of the following:

	December 31, 2014			June 30, 2014			Estimated Useful Life
Factory Equipment	$	1,768,253		$	1,768,253		2-10 years
Computer Equipment and Software		900,931			899,493		5-7 years
Office Equipment and Furniture		166,996			166,996		5-7 years
Leasehold Improvements		383,207			343,120		10 years
Subtotal		3,219,387			3,177,862
Accumulated Depreciation		(2,661,580	)		(2,547,645	)
Total equipment and leasehold improvements, net	$	557,807		$	630,217

Management reviews long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying value of such assets may not be recoverable. Recoverability of these assets is measured by a comparison of the carrying amount to forecasted undiscounted future cash flows expected to be generated by the asset. If the carrying amount exceeds its estimated future cash flows, then an impairment charge is recognized to the extent that the carrying amount exceeds the asset’s fair value. Management has determined no asset impairment occurred during the six months ended December 31, 2014.

NOTE 6. NOTES PAYABLE

Notes payable consisted of the following:

	December 31, 2014			June 30, 2014
Unsecured note payable for $250,000 to two individual shareholders with interest at 20%, principal and interest paid bi-weekly, maturing December 19, 2014. This note was repaid in full on August 28, 2014. Personally guaranteed by principal stockholder.	$	—		$	131,221
Unsecured note payable for $250,000 to two individual shareholders with interest at 20%, principal and interest paid bi-weekly, maturing January 23, 2015.  This note was repaid in full on August 28, 2014. Personally guaranteed by principal stockholder.		—			150,274
Unsecured note payable for $130,000 to two individual shareholders with interest at 20%, principal and interest paid bi-weekly, maturing April 3, 2015. This note was repaid in full on August 28, 2014.Personally guaranteed by principal stockholder.		—			106,969
Unsecured note payable for $400,000 to two individual shareholders with interest at 20%, principal and interest paid bi-weekly, maturing August 28, 2015. Personally guaranteed by principal stockholder.		285,297			—
Unsecured note payable for $100,000 to an individual, with interest at 20% payable monthly; principal originally due in full on October 31, 2014; extended to October 31, 2015 with interest payable monthly and principal due on maturity. Personally guaranteed by principal stockholder.		100,000			100,000
Unsecured note payable for $100,000 to an individual, with interest at 20% payable monthly; principal originally due in full on July 31, 2013. The due date on this note was extended by the holder to July 31, 2015. Personally guaranteed by principal stockholder.		100,000			100,000
Unsecured note payable for $300,000 to an individual, with interest at 20%, principal and interest originally due in full on  January 3, 2013; extended to January 3, 2015 with interest payable monthly and principal due on maturity. Personally guaranteed by principal stockholder. Subsequent to December 31, 2014, the maturity date on this note payable was extended to January 4, 2016.		300,000			300,000
Unsecured note payable for $200,000 to an individual, with interest payable monthly at 20%, the principal was originally due in full on May 1, 2013; extended to May 1, 2015 by the note holder. Personally guaranteed by principal stockholder.		200,000			200,000
Total unsecured notes payable		985,297			1,088,464
Less: current portion		(685,297	)		(988,464	)
Long-term unsecured notes payable	$	300,000		$	100,000

14

LIBERATOR, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

FOR THE SIX MONTHS ENDED DECEMBER 31, 2014 AND DECEMBER 31, 2013 (UNAUDITED)

NOTE 7. SHORT TERM NOTES PAYABLE-RELATED PARTY

	December 31, 2014			June 30, 2014
Unsecured note payable to an officer, with interest at 3.25%, due on demand	$	40,000		$	40,000
Unsecured note payable to an officer, with interest at 3.25%, due on demand	$	76,000		$	76,000
Total unsecured notes payable	$	116,000		$	116,000
Less: current portion		(116,000	)		(116,000	)
Long-term unsecured notes payable	$	—		$	—

NOTE 8. LINE OF CREDIT

On May 24, 2011, the Company’s wholly owned subsidiary, OneUp and OneUp’s wholly owned subsidiary, Foam Labs entered into a credit facility with a finance company, Advance Financial Corporation, to provide it with an asset based line of credit of up to $750,000 against 85% of eligible accounts receivable (as defined in the agreement) for the purpose of improving working capital.  The term of the agreement was one year, renewable for additional one-year terms unless either party provides written notice of non-renewal at least 90 days prior to the end of the current financing period. The credit facility was secured by our accounts receivable and other rights to payment, general intangibles, inventory and equipment, and are subject to eligibility requirements for current accounts receivable. Advances under the agreement were charged interest at a rate of 2.5% over the lenders Index Rate.  In addition there was a Monthly Service Fee (as defined in the agreement) of up to 1.25% per month.  

On September 4, 2013, the credit agreement with Advance Financial Corporation was amended and restated to increase the asset based line of credit to $1,000,000 to include an Inventory Advance (as defined in the amended and restated receivable financing agreement) of up to the lesser of $300,000 or 75% of the eligible accounts receivable loan. In addition, the amended and restated agreement changed the interest calculation to prime rate plus 3% (as of December 31, 2014, the interest rate was 6.25%) and the Monthly Service Fee was changed to .5% per month.

The Company’s CEO, Louis Friedman, has personally guaranteed the repayment of the facility.  In addition, Liberator has provided its corporate guarantee of the credit facility (see Note 12).  On December 31, 2014, the balance owed under this line of credit was $815,525.  On December 31, 2014, we were current and in compliance with all terms and conditions of this line of credit.

Management believes cash flows generated from operations, along with current cash and investments as well as borrowing capacity under the line of credit should be sufficient to finance capital requirements required by operations. If new business opportunities do arise, additional outside funding may be required.

NOTE 9. CREDIT CARD ADVANCE

On May 23, 2014, the Company entered into an agreement with Credit Cash NJ, LLC whereby Credit Cash agreed to loan OneUp and Foam Labs a total of $400,000. The loan is secured by OneUp’s and Foam Lab’s existing and future credit card collections. Terms of the loan call for a repayment of $460,000, which includes a one-time finance charge of $60,000, approximately ten months after the funding date. This will be accomplished by Credit Cash withholding a fixed amount each business day of $2,123 from OneUp’s credit card receipts until full repayment is made. This loan is guaranteed by the Company and is personally guaranteed by the Company’s CEO and controlling shareholder, Louis S. Friedman (see Note 12). As of December 31, 2014, the principle amount was $119,174, net of a discount of $12,000. As of June 30, 2014, the principle amount was $365,542, net of a discount of $48,000.

15

LIBERATOR, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

FOR THE SIX MONTHS ENDED DECEMBER 31, 2014 AND DECEMBER 31, 2013 (UNAUDITED)

NOTE 10. TERM NOTES PAYABLE - SHAREHOLDER

On September 5, 2014, the Company amended and restated its outstanding 3% Convertible Note in the original principal amount of $375,000 issued by the Company to Hope Capital, Inc. (“HCI”) on June 24, 2009, as amended (the “June 2009 Note”), and the 3% Convertible Note in the original principal amount of $250,000 issued by the Company to HCI on September 2, 2009, as amended (the “September 2009 Note”), the June 2009 Note and September 2009 Note collectively referred to as the “Original Notes”, to provide for a 3% unsecured promissory note in the principal amount of $700,000 (the “Note”) to HCI. The Note is due on or before August 31, 2019 and bears interest at the rate of 3% per annum. Principal and interest payments under the Note shall be made on a monthly basis, starting on October 1, 2014 and continuing on the first day of each month thereafter for 60 monthly payments. The first 12 payments are $9,405.60 each and increase 15% each year, with 12 payments of $16,450.45 during year five. In the event the Company fails to make a monthly payment under the Note or the Company is subject to an bankruptcy event (as defined under the Note), subject to the Company’s ability to cure such default, HCI may convert all or any portion of the outstanding principal, accrued and unpaid interest, and any other sums due and payable under the Note into shares of our common stock at a conversion price equal to $0.10 per share. Conversion is subject to HCI not being able to beneficially own more than 9.99% of our outstanding common stock upon any conversion, subject to waiver by HCI. The Company has the right to prepay the Note, in whole or in part, subject to notice to HCI, without penalty.

NOTE 11. STOCKHOLDERS’ EQUITY

Common Stock - The Company’s authorized common stock was 175,000,000 shares at December 31, 2014 and June 30, 2014.  Common shareholders are entitled to dividends if and when declared by the Company’s Board of Directors, subject to preferred stockholder dividend rights. At December 31, 2014, the Company had reserved the following shares of common stock for issuance:

	December 31,
	2014
Shares of common stock reserved for issuance under the 2009 Stock Option Plan		5,000,000
Shares of common stock issuable upon conversion of the Preferred Stock		4,300,000
Total shares of common stock equivalents		9,300,000

Preferred Stock - On February 18, 2011, the Company filed an amendment to its Articles of Incorporation, effective February 9, 2011, authorizing the issuance of preferred stock and the Company now has 10,000,000 authorized shares of preferred stock, par value $.0001 per share, of which 4,300,000 shares have been designated and issued as Series A Convertible Preferred Stock. Each share of Series A Convertible Preferred Stock is convertible into one share of common stock and has a liquidation preference of $.2325 ($1,000,000 in the aggregate). Liquidation payments to the preferred holders have priority and are made in preference to any payments to the holders of common stock. In addition, each share of Series A Convertible Preferred Stock is entitled to the number of votes equal to the result of: (i) the number of shares of common stock of the Company issued and outstanding at the time of such vote multiplied by 1.01; divided by (ii) the total number of Series A Convertible Preferred Shares issued and outstanding at the time of such vote. At each meeting of shareholders of the Company with respect to any and all matters presented to the shareholders of the Company for their action or consideration, including the election of directors, holders of Series A Convertible Preferred Shares shall vote together with the holders of common shares as a single class.

NOTE 12. RELATED PARTIES

The Company has a subordinated note payable to the wife of the Company’s CEO (Louis Friedman) and majority shareholder in the amount of $76,000 (see Note 7). Interest on the note during the six months ended December 31, 2014 was accrued by the Company at the prevailing prime rate (which is currently 3.25%) and totaled $1,145. The accrued interest on the note as of December 31, 2014 was $13,766. This note is subordinate to all other credit facilities currently in place.

On October 30, 2010, the Company’s CEO, Louis Friedman, loaned the Company $40,000. Interest on the loan is accrued by the Company at the prevailing prime rate (which was 3.25% on December 31, 2014) and totaled $1,300 for the year ended June 30, 2014 (see Note 7). On February 21, 2014, one interest installment payment was made to Mr. Friedman in the amount of $4,184. The accrued interest on the note as of December 31, 2014 was $1,300. This note is subordinate to all other credit facilities currently in place.

16

LIBERATOR, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

FOR THE SIX MONTHS ENDED DECEMBER 31, 2014 AND DECEMBER 31, 2013 (UNAUDITED)

On January 3, 2011, an individual loaned the Company $300,000 with an interest rate of 20%. Interest on the loan is being paid monthly, with the principal due in full on January 3, 2012; extended to January 3, 2013; then extended to January 3, 2015 with interest payable monthly and principle due on maturity (see Note 6). Subsequent to December 31, 2014, the maturity date on this loan was extended to January 4, 2016. Louis Friedman, the Company’s CEO, personally guaranteed the repayment of the loan obligation.

The Company’s CEO, Louis Friedman, has personally guaranteed the repayment of the loan obligation to Advance Financial Corporation (see Note 8).  In addition, Liberator has provided its corporate guarantees of the credit facility.  On December 31, 2014, the balance owed under this line of credit was $815,525.

On July 20, 2011, the Company issued an unsecured promissory note to an individual for $100,000. Terms of the promissory note call for monthly interest payments of $1,667 (equal to interest at 20% per annum), with the principal amount due in full on July 31, 2012. On July 31, 2012, the note was extended to July 31, 2013 under the same terms. Prior to June 30, 2013, the note was extended to July 31, 2015 under the same terms (see Note 6). Repayment of the promissory note is personally guaranteed by the Company’s CEO and majority shareholder, Louis S. Friedman.

 On October 31, 2013, the Company issued an unsecured promissory note to an individual for $100,000. Terms of the promissory note call for monthly interest payments of $1,667 (equal to interest at 20% per annum) beginning on November 30, 2013, with the principal amount due in full on or before October 31, 2014. Prior to October 31, 2014, the note was extended to October 31, 2015 under the same terms (see Note 6). Repayment of the promissory note is personally guaranteed by the Company’s CEO and majority shareholder, Louis S. Friedman.

The loan from Credit Cash (see Note 9) is guaranteed by the Company (including OneUp and Foam Labs) and is personally guaranteed by the Company’s CEO and majority shareholder, Louis S. Friedman.  

On August 26, 2014, the Company issued an unsecured promissory note for $400,000 to two individual shareholders. Proceeds from the promissory note were used to retire three other notes held by the two individual shareholders including the $250,000 note dated December 19, 2013 with a balance of $92,228; the $250,000 note dated January 20, 2014 with a balance of $111,874 and the $130,000 note dated April 4, 2014 with a balance of $87,899 (collectively the “Prior Notes”). The remaining balance, after paying the balance on the Prior Notes, of $107,999 was received in cash by the Company. Terms of the $400,000 note are 26 bi-weekly payments of principal and interest of $17,033 (see Note 6).

On September 5, 2014, the Company amended and restated its outstanding 3% Convertible Note in the original principal amount of $375,000 issued by the Company to Hope Capital, Inc. (“HCI”) on June 24, 2009, as amended (the “June 2009 Note”), and the 3% Convertible Note in the original principal amount of $250,000 issued by the Company to HCI on September 2, 2009, as amended (the “September 2009 Note”), the June 2009 Note and September 2009 Note collectively referred to as the “Original Notes”, to provide for a 3% unsecured promissory note in the principal amount of $700,000 (the “Note”) to HCI. The Note is due on or before August 31, 2019 and bears interest at the rate of 3% per annum. Principal and interest payments under the Note shall be made on a monthly basis, starting on October 1, 2014 and continuing on the first day of each month thereafter for 60 monthly payments. The first 12 payments are $9,405.60 each and increase 15% every year, with 12 payments of $16,450.45 during year five. In the event the Company fails to make a monthly payment under the Note or the Company is subject to an bankruptcy event (as defined under the Note), subject to the Company’s ability to cure such default, HCI may convert all or any portion of the outstanding principal, accrued and unpaid interest, and any other sums due and payable under the Note into shares of our common stock at a conversion price equal to $0.10 per share. Conversion is subject to HCI not being able to beneficially own more than 9.99% of our outstanding common stock upon any conversion, subject to waiver by HCI. The Company has the right to prepay the Note, in whole or in part, subject to notice to HCI, without penalty.

NOTE 13. COMMITMENTS AND CONTINGENCIES

Operating Leases

On July 23, 2014, the Company entered into an agreement with its landlord to extend the facilities lease by five years. The previous ten year lease was to expire on December 31, 2015. The agreement amends the lease to expire on December 31, 2020. The lease amendment is effective August 1, 2014 and includes a four month rental abatement in the amount of $117,660. In exchange for the rental abatement, the Company has agreed to make improvements to the facility totaling $123,505 within six months of August 1, 2014. As of December 31, 2014, the Company has completed $40,087 of the leasehold improvements. In addition, the monthly rent on the facility decreases from the current rent of $33,139 to $29,415 per month, beginning on December 1, 2014. Beginning January 1, 2015, the monthly rent is on an escalating schedule with the final year of the lease at $35,123 per month. The liability for this difference in the monthly payments is accounted for as a deferred rent liability, and the balance in this account at December 31, 2014 was $236,842 and $162,527 at December 31, 2013. The rent expense under this lease for the six months ended December 31, 2014 and 2013 was $173,843 and 161,861 respectively.

17

LIBERATOR, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

FOR THE SIX MONTHS ENDED DECEMBER 31, 2014 AND DECEMBER 31, 2013 (UNAUDITED)

The Company also leases certain postage equipment under an operating lease.  The monthly lease is $104 per month and expires January 2017.

The Company entered into an operating lease for certain material handling equipment in September 2010.  The monthly lease amount is $1,587 per month and expires in September 2015.

Future minimum lease payments under non-cancelable operating leases at December 31, 2014 are as follows:

Year ending June 30,
2015 (six months)	$	191,929
2016		373,442
2017		381,131
2018		391,496
2019		403,241
Thereafter through 2020		626,077
Total minimum lease payments	$	2,367,316

Capital Leases

The Company has acquired equipment under the provisions of long-term leases. For financial reporting purposes, minimum lease payments relating to the equipment have been capitalized. The leased properties under these capital leases have a total cost of $245,053. These assets are included in the fixed assets listed in Note 5 - Equipment and Leasehold Improvements and include computers, software, furniture, and equipment. The capital leases have stated or imputed interest rates ranging from 7% to 21%.

The following is an analysis of the minimum future lease payments subsequent to December 31, 2014:

Year ending June 30,
2015 (six months)	$	28,222
2016		56,445
2017		42,400
2018		18,869
2019		2,884
Future Minimum Lease Payments	$	148,820
Less Amount Representing Interest		(27,008	)
Present Value of Minimum Lease Payments		121,812
Less Current Portion		(41,252	)
Long-Term Obligations under Leases Payable	$	80,560

 Legal Proceedings

As of the date of this Quarterly Report on Form 10-Q, there are no material pending legal or governmental proceedings relating to our company or properties to which we are a party, and to our knowledge there are no material proceedings to which any of our directors, executive officers or affiliates are a party adverse to us or which have a material interest adverse to us.

NOTE 14. SUBSEQUENT EVENT

Subsequent to December 31, 2014, the maturity date on the unsecured note of $300,000 to an individual that was due on January 3, 2015 was extended to January 4, 2016 under the same terms. Repayment of the promissory note is personally guaranteed by the Company’s CEO and majority shareholder, Louis S. Friedman.

18

ITEM 2.Management’s Discussion and Analysis of Financial Condition and Results of Operations

Results of Operations

The following table sets forth, for the periods indicated, information derived from our Interim Unaudited Condensed Consolidated Financial Statements, expressed as a percentage of net sales.  The discussion that follows the table should be read in conjunction with our Interim Unaudited Condensed Consolidated Financial Statements.

	Three Months Ended (unaudited)
	December 31, 2014			December 31, 2013
Net Sales		100.0	%		100.0	%
Cost Of Goods Sold		70.9	%		72.0	%
Gross Margin		29.1	%		28.0	%
Selling, General and Administrative Expenses		22.0	%		23.6	%
Income From Operations		7.1	%		4.4	%

	Six Months Ended (unaudited)
	December 31, 2014			December 31, 2013
Net Sales		100.0	%		100.0	%
Cost Of Goods Sold		72.5	%		71.0	%
Gross Margin		27.4	%		29.0	%
Selling, General and Administrative Expenses		23.5	%		25.5	%
Income From Operations		3.9	%		3.5	%

  The following table represents percentage of net sales by product type:

	Three Months Ended (unaudited)						Six Months Ended (unaudited)
	December 31, 2014			December 31, 2013			December 31, 2014			December 31, 2013
Net Sales:
Liberator		43.2	%		45.9	%		45.0	%		44.8	%
Jaxx		22.1	%		18.3	%		17.0	%		16.9	%
Resale		32.0	%		27.8	%		34.2	%		29.7	%
Other		2.7	%		8.0	%		3.8	%		8.6	%
Total Net Sales		100.0	%		100.0	%		100.0	%		100.0	%

Liberator- Liberator products consist of items that are manufactured by us and are intended for sale in the sexual health and wellness market. Liberator products are sold to distributors and retailers as well as directly through our e-commerce sites and single retail store. Total dollar sales of Liberator products decreased 3% during the three month period ended December 31, 2014 from the comparable year earlier period and increased approximately 5% for the six month period ended December 31, 2014 from the same period in the prior year. This increase during the six months is primarily related to higher sales of Liberator retail products, products in our Décor line and sales of our larger Liberator furniture products. As a result of our Eco-compression packaging, shipping costs paid by the consumer (or the Company) are significantly reduced which allows us to reduce the final cost to the consumer. Making the product more affordable by more consumers should lead to increased sales volume.

Jaxx- Jaxx products are casual and contemporary furniture products manufactured by us and sold under the Jaxx brand. Jaxx products are sold to e-merchants and retailers as well as directly through our e-commerce site. Net dollar sales of Jaxx products increased 16% during the three month period ended December 31, 2014 compared to the prior year period and accounted for 22% of total net sales. This increase is primarily due to an increase in sales to certain wholesale customers and, to a lessor extent, sales through our JaxxLiving website. Net sales of Jaxx products increased 6% during the six month period ended December 31, 2014 compared to the prior year period and accounted for 17% of total net sales. This increase is primarily due to an increase in sales to certain wholesale customers.

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Resale- Resale products are non-Liberator branded products (including Tenga) that we purchase from others at wholesale or distributor prices and resell through our sales channels to retailers, distributors, or through one of our e-commerce sites and single retail store. Net sales of resale products increased 19% during the three month period ending December 31, 2014 from the comparable prior year period and accounted for 32% of total net sales due to higher sales of Tenga and non-Tenga products to certain wholesale customers. Sales of Tenga products accounted for approximately 20% of total net sales in the three month period ended December 31, 2014 and 18% and in the three month period ended December 31, 2013, and approximately 13% of the gross profit in each of those same periods. Net sales of resale products increased 21% during the six month period ending December 31, 2014 from the comparable prior year period and accounted for 34% of total net sales due to higher sales of non-Tenga products to certain customers. Sales of Tenga products accounted for approximately 22% and 20% of net sales in each of the six month periods ended December 31, 2014 and 2013, respectively, and approximately 14% and 17% of the gross profit in those same periods, respectively.

Other- Other products include sales from contract manufacturing and fulfillment services. Net sales of these products and services during the three month period ended December 31, 2014 decreased 65% compared to the three month periods in the prior year and accounted for 3% of total net sales. This decrease is due to a decrease in the number of contract manufacturing projects, fulfillment contracts, and shipping and handling revenue on consumer orders during fiscal year 2015 from the prior fiscal year. Contract manufacturing projects are typically short-term in nature and there can be no assurance that such projects will either continue or increase in future periods. Net sales of these products and services during the six month period ended December 31, 2014 decreased 54% compared to the six month period in the prior year and accounted for 4% of total net sales. This decrease is due to a decrease in the number of contract manufacturing projects, fulfillment contracts, and shipping and handling revenue on consumer orders during fiscal year 2014 from the prior fiscal year.

Three Months Ended December 31, 2014 Compared to Three Months Ended December 31, 2013

Net sales. The Company achieved record net sales for the three months ended December 31, 2014 of $4,299,916, an increase from the comparable prior year period by $82,382, or 2%.  The slight increase in net sales was primarily due to higher sales through the Wholesale channel which was due to higher sales of Liberator products in that channel, Jaxx products and non-Tenga resale products. The Wholesale channel includes Liberator branded products sold to retailers, e-merchants (including Amazon and Brookstone) and distributors, non-Liberator products sold to retailers and e-merchants, and private label items sold to other resellers. Sales through the Direct channel (which includes product sales through our four e-commerce sites and our single retail store) decreased 21% during the three months ended December 31, 2014 from the comparable prior year period. Total sales of Liberator products through all channels during the three months ended December 31, 2014 was essentially unchanged from the comparable prior year period. As more mass merchants become comfortable selling Liberator products to their customers, we expect to see a continued decrease in net sales through our Direct channel. However, we expect to see total net sales increase as a result of our products having greater exposure to the mass merchant customer. The Other sales channel consists principally of shipping and handling fees derived from our Direct sales channel.  The Other sales channel decreased 23% to $116,759 in the three months ended December 31, 2014, primarily as a result of lower shipping and handling charges on sales through the Direct channel.  We expect Other revenue to continue to decline in future periods as “free” or reduced-cost shipping and handling continues to be the trend in the e-commerce industry.

Gross margin. Gross profit, derived from net sales less the cost of goods sold, includes the cost of materials, direct labor, manufacturing overhead, freight costs and depreciation.  Gross profit increased to $1,251,820 for the three months ended December 31, 2014 from $1,182,053 in the comparable prior year period (an increase of 6%) and primarily resulted from the higher sales (and gross profit) through the Wholesale sale channel and was partially offset by lower sales (and corresponding gross profit) from the Direct channel.

Operating expenses. Total operating expenses for the three months ended December 31, 2014 were 22% of net sales, or $944,741, compared to 23.6% of net sales, or $995,521, for the same period in the prior year.  The slight decrease in operating expenses was primarily the result of decreased selling and marketing expense. Selling and marketing expense decreased by $21,382 from the prior year quarter, primarily as a result of decreased travel and trade show expenses.

Other income (expense). Other income (expense) during the second quarter increased from expense of ($91,420) in fiscal 2014 to expense of ($109,454) in fiscal 2015. Interest expense increased from $91,470 in the prior year first quarter to $109,550 in the current year quarter as a result of the higher average debt balances.

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Six Months Ended December 31, 2014 Compared to Six Months Ended December 31, 2013

Net sales. Net sales for the six months ended December 31, 2014 increased from the comparable prior year period by $385,035, or 5%.  The increase in net sales was primarily due to higher sales in the Wholesale channel, offset by lower sales through the Direct and Other channels. Net sales through the Direct channel decreased by 15%, or $479,307 during the six months ended December 31, 2014, from the comparable year earlier period. Net sales through the Wholesale channel (which consists principally of e-merchants, retailers and distributors) increased by 23%, or $920,375, compared to the prior year. The increased sales through the Wholesale channel was due to greater sales of Liberator and Jaxx products to e-merchants including Amazon and Brookstone.

Gross margin. Gross profit, derived from net sales less the cost of goods sold, includes the cost of materials, direct labor, manufacturing overhead, freight costs and depreciation.  Total gross profit for the six months ended December 31, 2014 decreased slightly to $2,163,023 from $2,175,899 (a decrease of less than 1%) in the comparable prior year period. Gross profit as a percentage of net sales decreased to 27.5% for the six months ended December 31, 2014 from 29% in the comparable prior year period. This decrease is a result of the shift in net sales from the Direct channel to the Wholesale channel.

Operating expenses. Total operating expenses for the six months ended December 31, 2014 were 23.5% of net sales, or $1,850,981, compared to 25.5% of net sales, or $1,908,636, for the same period in the prior year and represents a decrease of approximately 3%.  The decrease in operating expenses was primarily the result of lower sales and marketing costs offset by higher general and administrative costs.

Other income (expense). Other income (expense) decreased slightly from an expense of ($199,093) in fiscal 2014 to an expense of ($198,740) in fiscal 2015.   Interest expense was essentially unchanged from the prior year six month period.

Variability of Results

We have experienced significant quarterly fluctuations in operating results and anticipate that these fluctuations may continue in future periods. Operating results have fluctuated as a result of changes in sales levels to consumers and wholesalers, competition, seasonality costs associated with new product introductions, and increases in raw material costs. In addition, future operating results may fluctuate as a result of factors beyond our control such as foreign exchange fluctuation, changes in government regulations, and economic changes in the regions in which we operate and sell. A portion of our operating expenses are relatively fixed and the timing of increases in expense levels is based in large part on forecasts of future sales. Therefore, if net sales are below expectations in any given period, the adverse impact on results of operations may be magnified by our inability to meaningfully adjust spending in certain areas, or the inability to adjust spending quickly enough, as in personnel and administrative costs, to compensate for a sales shortfall. We may also choose to increase spending in response to market conditions, and these decisions may have a material adverse effect on financial condition and results of operations.

Liquidity and Capital Resources

The following table summarizes our cash flows:
	Six Months Ended
	December 31,
	2014			2013
	(Unaudited)
Cash flow data:
Cash provided by operating activities	$	312,852		$	78,503
Cash used in investing activities		(41,525	)		(12,385	)
Cash (used in) provided by financing activities		(274,336	)		291,846

As of December 31, 2014, our cash and cash equivalents totaled $589,492, compared to $755,824 in cash and cash equivalents as of December 31, 2013.

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For purposes of reporting cash flows, the Company considers all highly liquid debt instruments purchased with a maturity of three months or less to be cash equivalents. Our principal sources of liquidity are our cash flow that we generate from our operations, availability of borrowings under our line of credit and cash raised through equity and debt financings.

Operating Activities

  Net cash provided by operating activities from continuing operations primarily consists of net income adjusted for certain non-cash items, including depreciation, stock-based compensation, and the effect of changes in working capital. Net cash provided by operating activities was $312,852 in the six months ended December 31, 2014 compared to $78,503 in the six months ended December 31, 2013.  The primary reason for the increase in cash provided by operating activities is an increase in accounts payable of $285,022 and deferred rent payable of $148,638 offset in part by an increase in accounts receivable of $460,142.

Investing Activities

Cash used in investing activities in the six months ended December 31, 2014 was $41,525 and related to the purchase of leasehold improvements and incidental office and production equipment.

Financing Activities

Cash used in financing activities during the six months ended December 31, 2014 of $274,336 was primarily attributable to the repayment of debt obligations, offset in part by an increase in net borrowing under the line of credit.

Cash provided by financing activities during the six months ended December 31, 2013 of $291,846 was primarily attributable to an increase in borrowings under the line of credit, offset in part by repayment of the credit card advance.

Inflation

We cannot determine the precise effects of inflation; however, inflation continues to have an influence on the cost of materials, salaries, and transportation costs.  We attempt to offset the effects of inflation through increased selling prices, productivity improvements, and reduction of costs.

Sufficiency of Liquidity

The accompanying financial statements have been prepared in accordance with U.S. generally accepted accounting principles, which contemplates continuation of the Company as a going concern. We had a net income of $113,302 for the six months ended December 31, 2014 and a net loss of $376,056 for the year ended June 30, 2014. As of December 31, 2014, we have an accumulated deficit of $8,310,439 and a working capital deficit of $1,132,610.

In view of these matters, realization of a major portion of the assets in the accompanying balance sheet is dependent upon continued operations of the Company, which in turn is dependent upon our ability to meet our financing requirements, and the success of our future operations. Management believes that actions presently being taken to revise our operating and financial requirements provide the opportunity for the Company to continue as a going concern.

These actions include an ongoing initiative to increase gross profit margins through improved production controls and reporting. We also plan to manage discretionary expense levels to be better aligned with current and expected revenue levels.  Furthermore, our plan of operation in the next twelve months continues a strategy for growth within our existing lines of business with an on-going focus on growing domestic sales. We estimate that the operational growth plans we have identified will require approximately $250,000 of funding, primarily for working capital. We expect to invest approximately $150,000 on sales and marketing programs, primarily sexual wellness advertising in magazines, on the internet, and on cable television. We will also be exploring the opportunity to acquire other compatible and related businesses.

We plan to finance the required $250,000 with a combination of anticipated cash flows from operations over the next twelve months as well as cash on hand and cash we are able to obtain through equity and debt financings. We cannot provide any assurances that required financing will be obtained or that terms of such required financings will be on reasonable terms to our company.

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Capital Resources

We do not currently have any material commitments for capital expenditures. We expect total capital expenditures for the remainder of fiscal 2015 to be under $100,000 and to be funded by capital leases and, to a lesser extent, anticipated operating cash flows and borrowings under the line of credit. This includes capital expenditures that we may incur in conjunction with initiatives to further upgrade our e-commerce platform, our computer network infrastructure or our production capabilities and capacity.

If our business plans and cost estimates are inaccurate and our operations require additional cash or if we deviate from our current plans, we could be required to seek additional debt financing for particular projects or for ongoing operational needs.  This indebtedness could harm our business if we are unable to obtain additional financing on reasonable terms.  In addition, any indebtedness we incur in the future could subject us to restrictive covenants limiting our flexibility in planning for, or reacting to changes in, our business.  If we do not comply with such covenants, our lenders could accelerate repayment of our debt or restrict our access to further borrowings, which in turn could restrict our operating flexibility and endanger our ability to continue operations.

At December 31, 2014, we had $815,525 outstanding on our accounts receivable and inventory line of credit, compared to an outstanding balance of $698,258 on our accounts receivable line of credit at June 30, 2014. On September 4, 2013, the credit agreement with Advance Financial Corporation was amended and restated to increase the asset based line of credit to $1,000,000 and include an Inventory Advance (as defined in the amended and restated receivable financing agreement) of up to the lesser of $300,000 or 75% of the eligible accounts receivable loan. In addition, the amended and restated agreement changed the interest calculation to prime rate plus 3% (as of December 31, 2014, the interest rate was 6.25%) and the Monthly Service Fee was changed to 0.5% per month.

SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995.

Except for the historical information contained herein, the matters discussed in this Quarterly Report on Form 10-Q include certain forward-looking statements. Those statements include, but may not be limited to, all statements regarding management’s intent, belief, and expectations, such as statements concerning our future profitability and our operating and growth strategy. Words such as believe,” anticipate,” expect,” will,” may,” should,” intend,” plan,” estimate,” predict,” potential,” continue,” likely” and similar expressions are intended to identify forward-looking statements.

In addition, any statements that refer to our plans, expectations, strategies or other characterizations of future events or circumstances are forward-looking statements. Readers are cautioned that these forward-looking statements are predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore, actual results may differ materially and adversely from those expressed in any forward-looking statements. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.

Non-GAAP Financial Measures

Reconciliation of net income to Adjusted EBITDA income for the six months ended December 31, 2014 and 2013: 

	Six months ended December 31,
	2014			2013
Net income	$	113,302		$	68,170
Less interest income		(237	)		(112	)
Plus interest expense		198,977			199,205
Plus depreciation and amortization expense		113,935			114,970
Plus stock-based compensation		22,146			35,713
Adjusted EBITDA income	$	448,123		$	417,946

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As used herein, Adjusted EBITDA represents net income before interest income, interest expense, income taxes, depreciation, amortization, amortization of debt issuance costs and stock-based compensation expense. We have excluded the non-operating item, amortization of debt issuance costs, because it represents a non-cash charge that is not related to the Company’s operations. We have excluded the non-cash expense, stock-based compensation, as it does not reflect the cash-based operations of the Company. Adjusted EBITDA is a non-GAAP financial measure which is not required by or defined under GAAP (Generally Accepted Accounting Principles). The presentation of this financial measure is not intended to be considered in isolation or as a substitute for the financial measures prepared and presented in accordance with GAAP, including the net income of the Company or net cash used in operating activities. Management recognizes that non-GAAP financial measures have limitations in that they do not reflect all of the items associated with the Company’s net income or net loss as determined in accordance with GAAP, and are not a substitute for or a measure of the Company’s profitability or net earnings. Adjusted EBITDA is presented because we believe it is useful to investors as a measure of comparative operating performance and liquidity, and because it is less susceptible to variances in actual performance resulting from depreciation and amortization and non-cash charges for amortization of debt issuance costs and stock-based compensation expense.

ITEM 3.QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

We do not enter into any transactions using derivative financial instruments or derivative commodity instruments and believe that our exposure to market risk associated with other financial instruments is not material.

ITEM 4.CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

We maintain a set of disclosure controls and procedures designed to ensure that information required to be disclosed by the Company in reports that we file or submit under the Exchange Act is recorded, processed, summarized, and reported within the time periods specified in SEC rules and forms and to ensure that information required to be disclosed by the Company in the reports that it files or submits under the Exchange Act is accumulated and communicated to management to allow timely decisions regarding required disclosures. As of the end of the period covered by this quarterly report, an evaluation was carried out under the supervision and with the participation of our management, including our principal executive officer (Chief Executive Officer) and principal financial officer (Chief Financial Officer), of the effectiveness of our disclosure controls and procedures. Based on that evaluation, our CEO and CFO concluded that our disclosure controls and procedures, as of the end of the period covered by this Quarterly Report on Form 10-Q, were effective at the reasonable assurance level to ensure that information required to be disclosed by the Company in reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in United States Securities and Exchange Commission rules and forms and to ensure that information required to be disclosed by the Company in the reports that we file or submit under the Exchange Act is accumulated and communicated to the management, including CEO and CFO, as appropriate to allow timely decisions regarding required disclosures.

Changes in Internal Control Over Financial Reporting

There were no changes in our internal control over financial reporting during our most recent fiscal quarter that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

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PART IIOTHER INFORMATION

ITEM 1.LEGAL PROCEEDINGS

We are not currently subject to any material legal proceedings, nor, to our knowledge, is there any legal proceeding threatened against us. However, from time to time, we may become a party to certain legal proceedings in the ordinary course of business.

ITEM 1A.RISK FACTORS

This item is not required for a smaller reporting company.

ITEM 2.UNREGISTERED SALES OF EQUITY SECURITIES

None.

ITEM 3.DEFAULTS UPON SENIOR SECURITIES

None.

ITEM 4.MINE SAFETY DISCLOSURES

Not applicable.

ITEM 5.OTHER INFORMATION

No events occurred during the quarter covered by this report that would require a response to this item.

ITEM 6.EXHIBITS

The following exhibits are furnished with this report:

Exh. No.	Description
31.1	Section 302 Certification by the Corporation’s Principal Executive Officer
31.2	Section 302 Certification by the Corporation’s Principal Financial and Accounting Officer
32.1	Section 906 Certification by the Corporation’s Principal Executive Officer
32.2	Section 906 Certification by the Corporation’s Principal Financial and Accounting Officer
101.INS	XBRL Instance Document
101.SCH	XBRL Taxonomy Extension Schema Document
101.CAL	XBRL Taxonomy Extension Calculation Linkbase Document
101.DEF	XBRL Taxonomy Extension Definition Linkbase Document
101.LAB	XBRL Taxonomy Extension Labels Linkbase Document
101.PRE	XBRL Taxonomy Extension Presentation Linkbase Document

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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

		LIBERATOR, INC.
		(Registrant)
February 13, 2015	By:	/s/ Louis S. Friedman
(Date)		Louis S. Friedman
		President and Chief Executive Officer (Principal Executive Officer)
February 13, 2015	By:	/s/ Ronald P. Scott
(Date)		Ronald P. Scott
		Chief Financial Officer and Secretary (Principal Financial & Accounting Officer)

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