10-Q

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended December 31, 2012

OR

o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from                      to                     

Commission File Number: 000-53314

Liberator, Inc.

(Exact name of registrant as specified in this charter)

Florida (State or other jurisdiction of incorporation or organization) 59-3581576 (I.R.S. Employer Identification No.)

2745 Bankers Industrial Drive, Atlanta, Georgia 30360

(Address of principal executive offices and zip code)

(770) 246-6400

(Registrant’s telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15 (d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x No o

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes x No o

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definition of “large accelerated filer”, “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):

Large accelerated filer o	Accelerated filer o	Non-accelerated filer o	Smaller reporting company x
		(Do not check if a smaller reporting company)

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act.) Yeso No x

As of February 13, 2013there were 70,702,596 shares of the registrant’s common stock outstanding.

LIBERATOR, INC.

TABLE OF CONTENTS

		Page Number
	PART I – FINANCIAL INFORMATION
ITEM 1.	Financial Statements
	Condensed Consolidated Balance Sheets –
	At December 31, 2012 (unaudited) and June 30, 2012	3
	Condensed Consolidated Statements of Operations –
	For the Quarters and Six Months Ended
	December 31, 2012 and December 31, 2011 (unaudited)	4
	Condensed Consolidated Statements of Cash Flows –
	For the Six Months Ended
	December 31, 2012 and December 31, 2011 (unaudited)	5
	Notes to Condensed Consolidated Financial Statements (unaudited)	6
ITEM 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	22
ITEM 3.	Quantitative and Qualitative Disclosures about Market Risk	26
ITEM 4.	Controls and Procedures	26
	PART II – OTHER INFORMATION
ITEM 1.	Legal Proceedings	27
ITEM 1A.	Risk Factors	27
ITEM 2.	Unregistered Sales of Equity Securities and Use of Proceeds	27
ITEM 4.	Mine Safety Disclosures	27
ITEM 6.	Exhibits	27
SIGNATURES		28

2

LIBERATOR, INC. AND SUBSIDIARIES

Condensed Consolidated Balance Sheets 

PART I FINANCIAL INFORMATION

ITEM 1.Financial Statements

	December 31, 2012 (unaudited)			June 30, 2012
ASSETS
Current assets:
Cash and cash equivalents	$	629,670		$	494,420
Accounts receivable, net		869,936			755,303
Inventories, net		1,358,935			1,141,769
Prepaid expenses		62,426			67,042
Total current assets		2,920,967			2,458,534
Equipment and leasehold improvements, net		864,246			735,677
Other assets		4,479			9,082
Total assets	$	3,789,692		$	3,203,293
LIABILITIES AND STOCKHOLDERS’ EQUITY (DEFICIT)
Current liabilities:
Accounts payable	$	1,853,567		$	1,643,405
Accrued compensation		247,074			255,105
Accrued expenses and interest		158,739			173,063
Line of credit		465,896			506,753
Current portion of leases payable		30,292			31,538
Current portion of deferred rent payable		30,989			25,669
Merchant cash advance (net of $33,600 in discount)		296,677			-
Convertible notes payable- shareholder		625,000			625,000
Short-term unsecured notes payable		889,427			843,040
Notes payable- related party		116,000			116,000
Total current liabilities		4,713,661			4,219,573
Long-term liabilities:
Leases payable		48,404			42,028
Deferred rent payable		193,516			224,505
Unsecured lines of credit		26,111			38,980
Total long-term liabilities		268,031			305,513
Total liabilities		4,981,692			4,525,086
Commitments and contingencies (note 16)		-			-
Stockholders’ equity (deficit):
Preferred stock, 5,700,000 shares authorized, $0.0001 par value none issued and outstanding		-			-
Series A Convertible Preferred stock, 4,300,000 shares authorized $0.0001 par value, 4,300,000 shares issued and outstanding with a liquidation preference of $1,000,000 as of December 31, 2012 and June 30, 2012		430			430
Common stock of $0.01 par value, 175,000,000 shares authorized; 70,702,596 shares issued and outstanding at December 31, 2012 and at June 30, 2012		707,026			707,026
Additional paid-in capital		5,749,560			5,729,951
Accumulated deficit		(7,649,016	)		(7,759,200	)
Total stockholders’ equity (deficit)		(1,192,000	)		(1,321,793	)
Total liabilities and stockholders’ equity (deficit)	$	3,789,692		$	3,203,293

See accompanying notes to unaudited interim financial statements.

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LIBERATOR, INC. AND SUBSIDIARIES

Condensed Consolidated Statements of Operations

(unaudited)

	Three Months Ended December 31,						Six Months Ended December 31,
	2012			2011			2012				2011
Net Sales	$	3,980,856		$	4,293,482		$	7,191,031		$		7,247,622
Cost of goods sold		2,800,113			3,038,566			5,001,513				5,126,229
Gross profit		1,180,743			1,254,916			2,189,518				2,121,393
Operating expenses
Advertising and promotion		162,736			146,018			264,364				210,150
Other selling and marketing		381,342			300,364			697,831				616,997
General and administrative		400,932			533,792			856,356				1,009,396
Depreciation and amortization		45,156			41,030			88,963				103,497
Total operating expenses		990,166			1,021,204			1,907,514				1,940,040
Income from continuing operations		190,577			233,712			282,004				181,353
Other Income (Expense):
Interest income		215			197			312				321
Interest (expense) and financing costs		(84,284	)		(80,261	)		(169,331	)			(162,673	)
Gain(loss) on disposal of assets		(2,801	)		-			(2,801	)			-
Debt issuance costs		-			(12,257	)		-				(24,514	)
Total Other Income (Expense)		(86,870	)		(92,321	)		(171,820	)			(186,866	)
Income (loss) from continuing operations before income taxes		103,707			141,391			110,184				(5,513	)
Provision for income taxes		-			-			-				-
Income (loss) from continuing operations		103,707			141,391			110,184				(5,513	)
Loss from discontinued operations, including loss on disposal of $101,432		-			(101,432	)		-				(127,473	)
Net income (loss)	$	103,707		$	39,959		$	110,184		$		(132,986	)
Net income (loss) per share
Basic	$	0.00		$	0.00		$	0.00		$		(0.00	)
Diluted	$	0.00		$	0.00		$	0.00		$		(0.00	)
Shares used in computing net income (loss) per share
Basic		70,702,596			92,072,047			70,702,596				92,009,547
Diluted		70,702,596			92,072,047			70,702,596				92,009,547

See accompanying notes to unaudited interim financial statements.

 4

LIBERATOR, INC. AND SUBSIDIARIES

Condensed Consolidated Statements of Cash Flows

(unaudited)  

	Six Months Ended
	December 31,
	2012			2011
OPERATING ACTIVITIES:
Net income (loss)	$	110,184		$	(132,986	)
Adjustments to reconcile net loss to net cash provided by (used in) operating activities:
Depreciation and amortization		88,963			103,497
Amortization of debt discount		14,400			24,514
Stock based compensation expense		19,609			36,469
Loss on disposal of fixed asset		2,801			-
Provision for bad debt		9,240			(389)
Deferred rent payable		(25,669	)		(20,349	)
Changes in operating assets and liabilities:
Accounts receivable		(123,873	)		(691,336	)
Inventories		(217,166	)		(26,769	)
Prepaid expenses and other assets		9,220			(7,274	)
Accounts payable		210,161			297,337
Accrued compensation		(8,031	)		(936	)
Accrued expenses and interest		(14,324	)		65,790
Cash provided by (used in) operating activities - continuing operations		75,515			(352,432	)
Cash provided by operating activities - discontinued operations		-			28,613
Net cash provided by (used in) operating activities		75,515			(323,819	)
INVESTING ACTIVITIES:
Investment in equipment and leasehold improvements		(196,483	)		(17,482	)
Cash used in investing activities - continuing operations		(196,483	)		(17,482	)
Cash provided by investing activities - discontinued operations		-			642,593
Net cash provided by (used in) investing activities		(196,483	)		625,117
FINANCING ACTIVITIES:
Net cash provided by (used in) line of credit		(40,857	)		293,348
Net proceeds (repayment) of credit card cash advance		282,277			(267,556	)
Repayment of unsecured line of credit		(12,869	)		(15,224	)
Proceeds from issuance of debt		250,000			100,000
Repayment of short-term debt		(203,613	)		(159,622	)
Principal payments on equipment note payable and capital leases		(18,720	)		(20,498	)
Cash provided by (used in) financing activities - continuing operations		256,218			(69,552	)
Net cash provided by (used in) financing activities		256,218			(69,552	)
Net increase in cash and cash equivalents		135,250			231,746
Cash and cash equivalents at beginning of period		494,420			514,048
CASH AND CASH EQUIVALENTS AT END OF PERIOD	$	629,670		$	745,794
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:
Non cash item:
Additions to capital leases	$	23,850		$	-
Cash paid during the period for:
Interest	$	196,114		$	120,936
Income taxes	$	-		$	-

See accompanying notes to unaudited interim financial statements.

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LIBERATOR, INC. AND SUBSIDIARIES

NOTES TO THE INTERIM UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS FOR THE SIX-MONTHS ENDED DECEMBER 31, 2012 AND 2011

NOTE 1. ORGANIZATION AND NATURE OF BUSINESS

The accompanying unaudited condensed interim consolidated financial statements of Liberator, Inc. and all of its wholly-owned subsidiaries (collectively, the "Company" ”we” or "Liberator") included herein have been prepared by the Company pursuant to the rules and regulations of the Securities and Exchange Commission (the "SEC"). Certain information and footnote disclosures normally included in consolidated financial statements prepared in accordance with generally accepted accounting principles of the United States of America ("GAAP") have been condensed or omitted pursuant to applicable rules and regulations. In the opinion of management, all adjustments considered necessary for fair presentation have been included. The year-end condensed balance sheet data were derived from audited consolidated financial statements but do not include all disclosures required by GAAP. The results of operations for the three and six months ended December 31, 2012 are not necessarily indicative of the results to be expected for the entire year. These condensed interim consolidated financial statements should be read in conjunction with the consolidated financial statements and the notes thereto included in the Annual Report on Form 10-K for the fiscal year ended June 30, 2012.

Going Concern - The accompanying financial statements have been prepared in accordance with U.S. generally accepted accounting principles, which contemplates continuation of the Company as a going concern. As of December 31, 2012, the Company has an accumulated deficit of $7,649,016 and a working capital deficit of $1,792,694.

In view of these matters, realization of a major portion of the assets in the accompanying balance sheet is dependent upon continued operations of the Company, which in turn is dependent upon the Company’s ability to meet its financing requirements, and the success of its future operations.  Management believes that actions presently being taken to revise the Company’s operating and financial requirements provide the opportunity for the Company to continue as a going concern.

These actions include an ongoing initiative to increase gross profit margins through improved production controls and reporting. We also plan to manage discretionary expense levels to be better aligned with current and expected revenue levels.  Furthermore, our plan of operation for the next twelve months continues a strategy for growth within our existing lines of business with an on-going focus on growing domestic sales. We estimate that the operational growth plans we have identified will require approximately $600,000 of funding. We expect to invest approximately $400,000 on sales and marketing programs, primarily sexual wellness advertising in magazines, on the internet and on cable television. We will also be exploring the opportunity to acquire other compatible businesses.

We plan to finance the required $600,000 with a combination of anticipated cash flows from operations over the next twelve months as well as cash on hand and cash we will seek to obtain through equity and debt financings.

The ability of the Company to continue as a going concern is dependent upon its ability to successfully accomplish the plans described in the preceding paragraph and eventually secure other sources of financing and attain profitable operations.  However, management cannot provide any assurances that the Company will be successful in accomplishing these plans.  The accompanying financial statements do not include any adjustments that might be necessary if the Company is unable to continue as a going concern.

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LIBERATOR, INC. AND SUBSIDIARIES

NOTES TO THE INTERIM UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS FOR THE SIX-MONTHS ENDED DECEMBER 31, 2012 AND 2011
(Continued)

NOTE 2. DISCONTINUED OPERATIONS

Effective October 1, 2011 the Company sold Web Merchants, Inc. to Web Merchants Atlanta, LLC.

The following table sets forth the components of discontinued operations:

		For the Period July 1, 2011 to September 30, 2011
Net sales	$	2,626,608
Cost of sales		1,739,277
Gross profit		887,331
Advertising expenses		315,551
Other sales and marketing expenses		376,693
General and administrative expenses		216,117
Depreciation and amortization expenses		5,011
Total operating expenses		913,372
Loss from Operations of Discontinued Operations	$	(26,041	)

NOTE 3. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of Presentation

These consolidated financial statements include the accounts and operations of our wholly owned operating subsidiaries, OneUp Innovations, Inc. and Foam Labs, Inc. For the period July 1, 2011 to October 1, 2011, Web Merchants, Inc. is classified as discontinued operations on the statement of operations. Intercompany accounts and transactions have been eliminated in consolidation. Certain prior period amounts have been reclassified to conform to the current year presentation.

The accompanying consolidated condensed financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America for interim financial information and with the instructions to Form 10-Q and Regulation S-X.  Accordingly, they do not include all of the information and footnotes required by generally accepted accounting principles (GAAP”) for complete financial statements.  These consolidated condensed financial statements and notes should be read in conjunction with the Company’s consolidated financial statements contained in the Company’s report on Form 10-K for the year ended June 30, 2012 filed on October 11, 2012.

The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosures of contingent assets and liabilities at the balance sheet date and the reported amounts of revenues and expenses during the period reported.  Management reviews these estimates and assumptions periodically and reflects the effect of revisions in the period that they are determined to be necessary.  Actual results could differ from those estimates and assumptions.

Use of Estimates

The preparation of the consolidated financial statements in conformity with GAAP in the United States requires management to make estimates and assumptions in determining the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and reported amounts of revenues and expenses during the reporting period.  Significant estimates in these consolidated financial statements include estimates of asset impairment, tax valuation reserves, loss contingencies, allowances for doubtful accounts, share-based compensation, and useful lives for depreciation and amortization.  Actual results could differ materially from these estimates.

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LIBERATOR, INC. AND SUBSIDIARIES

NOTES TO THE INTERIM UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS FOR THE SIX-MONTHS ENDED DECEMBER 31, 2012 AND 2011
(Continued)

Revenue Recognition     

The Company recognizes revenue in accordance with SEC Staff Accounting Bulletin (“SAB”) No. 104, Revenue Recognition (“SAB No. 104”.)  SAB No. 104 requires that four basic criteria must be met before revenue can be recognized: (1) persuasive evidence of an arrangement exists; (2) title has transferred; (3) the fee is fixed or determinable; and (4) collectability is reasonably assured.  The Company uses contracts and customer purchase orders to determine the existence of an arrangement. The Company uses shipping documents and third-party proof of delivery to verify that title has transferred. The Company assesses whether the fee is fixed or determinable based upon the terms of the agreement associated with the transaction. To determine whether collection is probable, the Company assesses a number of factors, including past transaction history with the customer and the creditworthiness of the customer. If the Company determines that collection is not reasonably assured, then the recognition of revenue is deferred until collection becomes reasonably assured, which is generally upon receipt of payment.

The Company records product sales net of estimated product returns and discounts from the list prices for its products. The amounts of product returns and the discount amounts have not been material to date. The Company includes shipping and handling costs in cost of product sales.

Cash and Cash Equivalents

For purposes of reporting cash flows, the Company considers all highly liquid debt instruments purchased with a maturity of three months or less to be cash equivalents.

Allowance for Doubtful Accounts

The allowance for doubtful accounts reflects management's best estimate of probable credit losses inherent in the accounts receivable balance. The Company determines the allowance based on historical experience, specifically identified nonpaying accounts and other currently available evidence. The Company reviews its allowance for doubtful accounts monthly with a focus on significant individual past due balances over 90 days. Account balances are charged off against the allowance after all means of collection have been exhausted and the potential for recovery is considered remote. The Company does not have any off-balance sheet credit exposure related to its customers. At December 31, 2012, accounts receivable totaled $903,110 net of $13,934 in the allowance for doubtful accounts and $19,240 in reserve for returns and discounts. At June 30, 2012, accounts receivable totaled $803,342 net of $9,503 in the allowance for doubtful accounts and $38,536 reserve for returns and discounts.

Inventories and Inventory Reserves

Inventories are stated at the lower of cost or market. Cost is determined using the first-in, first-out (FIFO) method. Market is defined as sales price less cost to dispose and a normal profit margin.  Inventory costs include materials, labor, depreciation and overhead. The company establishes reserves for excess and obsolete inventory, based on prevailing circumstances and judgment for consideration of current events, such as economic conditions, that may affect inventory. The reserve required to record inventory at lower of cost or market may be adjusted in response to changing conditions.

Concentration of Credit Risk

Financial instruments that potentially subject us to significant concentration of credit risk consist primarily of cash, cash equivalents, and accounts receivable.  As of December 31, 2012, substantially all of our cash and cash equivalents were held at a single financial institution. Accounts receivable are typically unsecured and are derived from revenue earned from customers primarily located in North America and Europe.

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LIBERATOR, INC. AND SUBSIDIARIES

NOTES TO THE INTERIM UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS FOR THE SIX-MONTHS ENDED DECEMBER 31, 2012 AND 2011
(Continued)

Fair Value of Financial and Derivative Instruments

At December 31, 2012, our financial instruments included cash and cash equivalents, accounts receivable, accounts payable, and other long-term debt.

The fair values of these financial instruments approximated their carrying values based on either their short maturity or current terms for similar instruments.

The Company measures the fair value of its assets and liabilities under the guidance of ASC 820, Fair Value Measurements and Disclosures, which defines fair value, establishes a framework for measuring fair value inaccordance with generally accepted accounting principles and expands disclosures about fair value measurements.ASC 820 does not require any new fair value measurements, but its provisions apply to all other accountingpronouncements that require or permit fair value measurement.

ASC 820 clarifies that fair value is an exit price, representing the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants based on the highest and best use of the asset or liability. As such, fair value is a market-based measurement that should be determined based on assumptions that market participants would use in pricing an asset or liability. ASC 820 requires the Company to use valuation techniques to measure fair value that maximize the use of observable inputs and minimize the use of unobservable inputs. These inputs are prioritized as follows:

Level 1: Observable inputs such as quoted prices for identical assets or liabilities in active markets;

Level 2: Inputs, other than the quoted prices in active markets, that are observable either directly or indirectly such as quoted prices for similar assets or liabilities or market-corroborated inputs; and

Level 3: Unobservable inputs for which there is little or no market data, which require the reporting entity to develop its own assumptions about how market participants would price the assets or liabilities.

The valuation techniques that may be used to measure fair value are as follows:

A. Market approach - Uses prices and other relevant information generated by market transactions involving identical or comparable assets or liabilities

B. Income approach - Uses valuation techniques to convert future amounts to a single present amount based on current market expectations about those future amounts, including present value techniques, option-pricing models and excess earnings method

C. Cost approach - Based on the amount that currently would be required to replace the service capacity of an asset (replacement cost)

Advertising Costs

Advertising costs are expensed in the period when the advertisements are first aired or distributed to the public. Prepaid advertising (included in prepaid expenses) was $35,440 at December 31, 2012 and $17,340 at June 30, 2012. Advertising expense for the three months ended December 31, 2012 and 2011 was $162,736 and $146,018, respectively. Advertising expense for the six months ended December 31, 2012 and 2011 was $264,364 and 210,150, respectively.

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LIBERATOR, INC. AND SUBSIDIARIES

NOTES TO THE INTERIM UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS FOR THE SIX-MONTHS ENDED DECEMBER 31, 2012 AND 2011
(Continued)

Research and Development

Research and development expenses for new products are expensed as they are incurred. Expenses for new product development totaled $27,471 and $24,635 for the three months ended December 31, 2012 and 2011, respectively. Expenses for new product development totaled $53,197 and $57,641 for the six months ended December 31, 2012 and 2011, respectively. Research and development costs are included in general and administrative expense.

Property and Equipment

Property and equipment are stated at cost. Depreciation and amortization are computed using the straight-line method over estimated service lives for financial reporting purposes.

Expenditures for major renewals and betterments that extend the useful lives of property and equipment are capitalized. Expenditures for maintenance and repairs are charged to expense as incurred. When properties are disposed of, the related costs and accumulated depreciation are removed from the respective accounts, and any gain or loss is recognized currently.

Impairment or Disposal of Long Lived Assets

Long-lived assets to be held are reviewed for events or changes in circumstances which indicate that their carrying value may not be recoverable. They are tested for recoverability using undiscounted cash flows to determine whether or not impairment to such value has occurred as required by FASB ASC Topic No. 360, Property, Plant, and Equipment. The Company has determined that there was no impairment at December 31, 2012.

Operating Leases

The Company leases its facility under a ten year operating lease that was signed in September 2005 and expires December 31, 2015. The lease is on an escalating schedule with the final year on the lease at $34,358 per month. The liability for this difference in the monthly payments is accounted for as a deferred rent liability, and the balance in this account at December 31, 2012 was $224,505. The rent expense under this lease for the three months ended December 31, 2012 and 2011 was $80,931. The Company also leases certain equipment under operating leases, as more fully described in Note 16 - Commitments and Contingencies.

Stock Based Compensation

We account for stock-based compensation in accordance with FASB ASC 718, Compensation - Stock Compensation. We measure the cost of each stock option at its fair value on the grant date. Each award vests over the subsequent period during which the recipient is required to provide service in exchange for the award (the vesting period). The cost of each award is recognized as expense in the financial statements over the respective vesting period. The expense recognized reflects an estimated forfeiture rate for unvested awards of 25%. All of the Company’s stock options are service-based awards, and because the Company’s stock options are plain vanilla,” as defined by the U. S. Securities and Exchange Commission in Staff Accounting Bulletin No. 107, they are reflected only in Stockholders’ Equity and Compensation Expense accounts.

Segment Information

We have identified three reportable sales channels:  Direct, Wholesale and Other.  Direct includes product sales through our two e-commerce sites and our single retail store. Wholesale includes Liberator branded products sold to distributors and retailers, non-Liberator products sold to retailers, and private label items sold to other resellers. The Wholesale category also includes contract manufacturing services, which consists of specialty items that are manufactured in small quantities for certain customers, and which, to date, has not been a material part of our business. Other consists principally of shipping and handling fees and costs derived from our Direct business and fulfillment service fees.

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LIBERATOR, INC. AND SUBSIDIARIES

NOTES TO THE INTERIM UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS FOR THE SIX-MONTHS ENDED DECEMBER 31, 2012 AND 2011
(Continued)

The following is a summary of sales results for the Direct, Wholesale, and Other channels.

	Three Months Ended (unaudited)					Six Months Ended (unaudited)
	December 31, 2012			December 31, 2011		December 31, 2012			December 31, 2011
Net Sales:
Direct	$	1,419,607		$	1,564,690	$	2,602,484		$	2,655,787
Wholesale		2,269,280			2,360,266		4,078,063			3,967,950
Other		291,969			368,526		510,484			623,885
Total Net Sales	$	3,980,856		$	4,293,482	$	7,191,031		$	7,247,622
Gross Margin:
Direct	$	702,395		$	778,336	$	1,304,594		$	1,303,091
Wholesale		497,694			413,300		917,118			724,029
Other		(19,346	)		63,280		(32,194	)		94,273
Total Gross Margin	$	1,180,743		$	1,254,916	$	2,189,518		$	2,121,393

Income Taxes

Income taxes are accounted for under the asset and liability method. The asset and liability method requires the recognition of deferred tax assets and liabilities for the expected future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their tax bases and operating loss and tax credit carry forwards. Deferred tax assets and liabilities are measured using enacted income tax rates applicable to the period that includes the enactment date.

As a result of the implementation of accounting for uncertain tax positions effective July 1, 2008, the Company did not recognize a liability for unrecognized tax benefits and, accordingly, was not required to record any cumulative effect adjustment to beginning of year retained earnings. As of both the date of adoption and December 31, 2012, there was no significant liability for income tax associated with unrecognized tax benefits.

In evaluating a tax position for recognition, management evaluates whether it is more-likely-than-not that a position will be sustained upon examination, including resolution of related appeals or litigation processes, based on technical merits of the position. If the tax position meets the more-likely-than-not recognition threshold, the tax position is measured and recognized in the Company's financial statements as the largest amount of tax benefit that, in management's judgment, is greater than 50% likely of being realized upon settlement.

The Company recognizes accrued interest related to unrecognized tax benefits as well as any related penalties in interest expense in its consolidated statements of operations. As of the date of adoption and during the six months ended December 31, 2012 and 2011, there was no accrual for the payment of interest and penalties related to uncertain tax positions.

Recently Adopted Accounting Pronouncements

In May 2011, the Financial Accounting Standards Board, which we refer to as the FASB, issued new accounting guidance amending fair value measurement to achieve common fair value measurement and disclosure requirements in U.S. GAAP, and International Financial Reporting Standards. We adopted the new accounting guidance on January 1, 2012. As the new accounting guidance primarily amended the disclosure requirements related to fair value measurement, the adoption did not have any impact on our financial condition or results of operations.

11

LIBERATOR, INC. AND SUBSIDIARIES

NOTES TO THE INTERIM UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS FOR THE SIX-MONTHS ENDED DECEMBER 31, 2012 AND 2011
(Continued)

In June 2011, the FASB issued new accounting guidance on the presentation of other comprehensive income, which was subsequently revised in December 2011. The new guidance eliminates the current option to present the components of other comprehensive income as part of the statement of changes in stockholders' equity. Instead, an entity has the option to present the total of comprehensive income, the components of net income and the components of other comprehensive income either in a single continuous statement of comprehensive income or in two separate but consecutive statements. We adopted the new accounting guidance on July 1, 2012 which resulted in reporting the components of comprehensive loss in the Consolidated Statements of Operations, rather than in the Consolidated Statements of Stockholders' Equity, as previously reported. As these standards impact presentation requirements only, the adoption of this guidance did not have a material impact on the Company’s consolidated financial statements.

In December 2011, the FASB issued ASU No. 2011-11, Balance Sheet (Topic 210): Disclosures about Offsetting Assets and Liabilities. The update provides that an entity shall disclose information to enable users of its financial statements to evaluate the effect or potential effect of netting arrangements on its financial position. Required disclosures should be made separately for assets and liabilities and include (a) gross amounts of those assets and liabilities; (b) the amounts that have been offset; (c) the net amounts presented in the statement of financial position; and (d) the amounts subject to an enforceable master netting arrangement.  This guidance is effective for annual reporting periods beginning on or after January 1, 2013, and interim periods within those annual periods. The Company will adopt this guidance for its first quarter in fiscal year 2014. The Company does not anticipate that the adoption of this update will have a significant impact on its results of operations or financial position.

In July 2012, the FASB issued ASU 2012-02, Intangible-Goodwill and Other (Topic 350): Testing indefinite- Lived Intangible Assets for Impairment. Under the guidance, testing the decline in the realizable value (impairment) of indefinite-lived intangible assets other than goodwill has been simplified.  The guidance allows an organization the option to first assess qualitative factors to determine whether it is necessary to perform the quantitative impairment test.  An organization electing to perform a qualitative assessment is no longer required to calculate the fair value of an indefinite-lived intangible asset unless the organization determines, based on a qualitative assessment, that it is “more likely than not” that the asset is impaired.  The guidance is effective for impairment tests for fiscal years beginning after September 15, 2012 (our fiscal 2014).  The company does not believe the adoption of ASU 2012-02 will have a material impact on its consolidated financial statements.

In October 2012, the FASB issued accounting guidance containing technical corrections and improvements to the Accounting Standards Codification, which we refer to as the Codification. The technical corrections are relatively minor corrections and clarifications. These corrections, which affect various Codification topics and apply to all reporting entities within the scope of those topics, are divided into three main categories: (1) Source literature amendments which carry forward the original intent of certain pre-Codification authoritative literature that was inadvertently altered during the Codification process; (2) Guidance clarification and reference corrections which resulted in changes to wording and references to avoid misapplication or misinterpretation of guidance; and (3) Relocated guidance which moved guidance from one part of the Codification to another to correct instances in which the scope of pre-Codification guidance may have been unintentionally narrowed or broadened during the Codification process. The guidance also made conforming changes for the use of the term "fair value" in certain pre-Codification standards. The FASB did not provide transition guidance for Codification amendments that are not expected to change current practice. However, it did for those amendments that are more substantive and these will be effective for fiscal periods beginning after December 15, 2012. We are still evaluating the impact these technical corrections will have, if any, on our financial condition or results of operations.

We have determined that all other recently issued accounting standards will not have a material impact on our Consolidated Financial Statements, or do not apply to our operations.

12

LIBERATOR, INC. AND SUBSIDIARIES

NOTES TO THE INTERIM UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS FOR THE SIX-MONTHS ENDED DECEMBER 31, 2012 AND 2011
(Continued)

Net Income (Loss) Per Share

Basic net income (loss) per common share was determined by dividing net income (loss) applicable to common stockholders by the weighted average common shares outstanding during the period.  Basic and diluted net loss per share is the same because all outstanding common stock equivalents have been excluded, as they are anti-dilutive.

The following potentially issuable common shares were not included in the computation of diluted net income (loss) per share because they would have an anti-dilutive effect due to net income (losses) for each period:

	December 31,
	2012	2011
Common stock options	4,234,500	3,445,956
Common stock warrants	2,462,393	2,712,393
Convertible preferred stock	4,300,000	4,300,000
Convertible notes	4,375,000	2,500,000
Total	15,371,893	12,958,349

NOTE 4. STOCK-BASED COMPENSATION

Options

At December 31, 2012, the Company had the 2009 Stock Option Plan (the Plan”), which is shareholder-approved and under which 5,000,000 shares are reserved for issuance until the Plan terminates on October 20, 2019.

Under the Plan, eligible employees and certain independent consultants may be granted options to purchase shares of the Company’s common stock. The shares issuable under the Plan will either be shares of the Company’s authorized but previously unissued common stock or shares reacquired by the Company, including shares purchased on the open market. As of December 31, 2012, the number of shares available for issuance under the Plan was 765,500.

The following table summarizes the Company’s stock option activities during the six months ended December 31, 2012:

	Number of Shares Underlying Outstanding Options		Weighted Average Remaining Contractual Life (Years)		Weighted Average Exercise Price		Intrinsic Value
Options outstanding as of June 30, 2012		3,506,956		3.4	$	.20	$	-
Granted		2,444,000		4.8	$	.06	$	-
Exercised		-		-	$	-	$	-
Forfeited or expired		(1,716,456)		2.9	$	.17	$	-
Options outstanding as of December 31, 2012		4,234,500		3.1	$	.12	$	-
Options exercisable as of December 31, 2012		899,500		2.7	$	.20	$	-

The aggregate intrinsic value in the table above is before applicable income taxes and represents the excess amount over the exercise price optionees would have received if all options had been exercised on the last business day of the period indicated, based on the Company’s closing stock price of $.06 for such day. 

There were 2,444,000 stock options granted during the three and six months ended December 31, 2012. There were 1,488,000 stock options granted during the three and six months ended December 31, 2011. The value assumptions related to options granted during the six months ended December 31, 2012 were as follows:

13

LIBERATOR, INC. AND SUBSIDIARIES

NOTES TO THE INTERIM UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS FOR THE SIX-MONTHS ENDED DECEMBER 31, 2012 AND 2011
(Continued)

	Six Months  Ended December 31,2012
Exercise Price:	$.06 - $.10
Volatility:	40% - 47%
Risk Free Rate:	0.43% - .60%
Vesting Period:	4 years
Forfeiture Rate:	25%
Expected Life	4.5 years
Dividend Rate	0%

A summary of the Company’s non-vested options for the six months ended December 31, 2012 is presented below:

	Shares			Weighted Average Grant-Date Fair Value
Non-vested options at June 30, 2012		2,569,625		$	.10
Granted		2,444,000		$	.02
Vested		(512,125	)	$	.09
Forfeited		(1,166,500	)	$	.08
Non-vested options at December 31, 2012		3,335,000		$	.05

The following table summarizes the weighted average characteristics of outstanding stock options as of December 31, 2012:

		Outstanding Options						Exercisable Options
Exercise Prices		Number of Shares		Remaining Life  (Years)		Weighted Average  Price		Number of Shares		Weighted Average  Price
$	.06 to .10		2,216,000		4.8	$	.06	-
$	.15 to .16		1,500,500		3.6	$	.16	511,000		$	.15
$	.20 to $.25		518,000		1.8	$	.25		388,500	$	.25
Total stock options			4,234,500		4.0	$	.12		899,500	$	.20

Stock-based compensation

We account for stock-based compensation to employees in accordance with FASB ASC 718, Compensation – Stock Compensation. We measure the cost of each stock option and at its fair value on the grant date. Each award vests over the subsequent period during which the recipient is required to provide service in exchange for the award (the vesting period). The cost of each award is recognized as expense in the financial statements over the respective vesting period.

Stock option-based compensation expense recognized in the condensed consolidated statements of operations for the six month period ended December 31, 2012 and 2011 are based on awards ultimately expected to vest, and is reduced for estimated forfeitures.

The following table summarizes stock option-based compensation expense by line item in the Condensed Consolidated Statements of Operations, all relating to the Plan:

14

LIBERATOR, INC. AND SUBSIDIARIES

NOTES TO THE INTERIM UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS FOR THE SIX-MONTHS ENDED DECEMBER 31, 2012 AND 2011
(Continued)

	Three Months  Ended December 31,				Six Months  Ended December 31,
	2012		2011		2012		2011
Cost of Goods Sold	$	3,168	$	2,916	$	6,142	$	5,697
Other Selling and Marketing	893		1,413		1,827		2,539
General and Administrative	4,973		1,727		11,640		3,233
Total Stock-based Compensation Expense	$	9,034	$	6,056	$	19,609	$	11,469

 As of December 31, 2012, the Company’s total unrecognized compensation cost was $130,338, which will be recognized over the weighted average vesting period of 3 years.

NOTE 5. INVENTORIES

Inventories are stated at the lower of cost (which approximates first-in, first-out) or market. Market is defined as sales price less cost to dispose and a normal profit margin.  Inventories consisted of the following:

	December 31, 2012		June 30, 2012
Raw materials	$	616,657	$	442,254
Work in process	106,108		110,270
Finished goods	636,170		589,245
Inventories, net	$	1,358,935	$	1,141,769

NOTE 6. EQUIPMENT AND LEASEHOLD IMPROVEMENTS

Equipment and leasehold improvements are stated at cost. Depreciation and amortization are provided using the straight-line method over the estimated useful lives for equipment and furniture and fixtures, or the shorter of the remaining lease term or estimated useful lives for leasehold improvements.

Equipment and leasehold improvements consisted of the following:

	December 31, 2012				June 30, 2012				Estimated Useful Life
Factory Equipment		$	1,680,103			$	1,620,463		2-10 years
Computer Equipment and Software			873,324				894,824		5-7 years
Office Equipment and Furniture			166,996				166,996		5-7 years
Construction in progress			194,241				39,241
Leasehold Improvements			343,120				336,461		10 years
Subtotal			3,257,784				3,057,985
Accumulated Depreciation			(2,393,538	)			(2,322,308	)
Total equipment and leasehold improvements, net		$	864,246			$	735,677

As of December 31, 2012, construction in progress included $11,648 of capitalized interest at a rate of 20%.

Management reviews long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying value of such assets may not be recoverable. Recoverability of these assets is measured by a comparison of the carrying amount to forecasted undiscounted future cash flows expected to be generated by the asset. If the carrying amount exceeds its estimated future cash flows, then an impairment charge is recognized to the extent that the carrying amount exceeds the asset’s fair value. Management has determined no asset impairment occurred during the six months ended December 31, 2012.

15

LIBERATOR, INC. AND SUBSIDIARIES

NOTES TO THE INTERIM UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS FOR THE SIX-MONTHS ENDED DECEMBER 31, 2012 AND 2011
(Continued)

NOTE 7. NOTES PAYABLE

Notes payable consisted of the following:

	December 31, 2012				June 30, 2012
Unsecured note payable for $250,000 to Hope Capital, Inc. with interest at 20%, principal and interest paid bi-weekly, maturing January 11, 2013. Secured by personal guarantee of principal stockholder. The note was repaid on January 11, 2013.		$	10,565		$	140,784
Unsecured note payable for $130,000 to Hope Capital, Inc. with interest at 20%, principal and interest paid bi-weekly, maturing April 2, 2013. Secured by personal guarantee of principal stockholder.			37,585			102,256
Unsecured note payable for $250,000 to Hope Capital, Inc. with interest at 20%, principal and interest paid bi-weekly, maturing December 6, 2013.  Secured by personal guarantee of principal stockholder.			241,277			-
Unsecured note payable for $100,000 to an individual, with interest at 20% payable monthly; principal due in full on July 31, 2012. Subsequent to June 30, 2012, the due date on this note was extended to July 31, 2013. Secured by personal guarantee of principal stockholder.			100,000			100,000
Unsecured note payable for $300,000 to an individual, with interest at 20%, principal and interest originally due in full on January 3, 2012; extended to January 3, 2013, then extended to January 3, 2014, with interest payable monthly and principal due on maturity. Secured by personal guarantee of principal stockholder.			300,000			300,000
Unsecured note payable for $200,000 to an individual, with interest at 16%, principal and interest originally due on January 3, 2011, extended to May 1, 2013. Beginning May 31, 2011, the interest rate was increased to 20%, with interest payable monthly, and the principal due in full on May 1, 2013. Secured by personal guarantee of principal stockholder.			200,000			200,000
Total unsecured notes payable			889,427			843,040
Less: current portion			(889,427	)		(843,040	)
Long-term unsecured notes payable		$	-		$	-

NOTE 8. SHORT TERM NOTES PAYABLE-RELATED PARTY

	December 31, 2012		June 30, 2012
Unsecured note payable to an officer, with interest at 3.25%, due on demand	$	40,000	$	40,000
Unsecured note payable to an officer, with interest at 3.25%, due on demand		76,000		76,000
Total unsecured notes payable		116,000		116,000
Less: current portion		116,000		116,000
Long-term unsecured notes payable	$	-	$	-

 16

LIBERATOR, INC. AND SUBSIDIARIES

NOTES TO THE INTERIM UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS FOR THE SIX-MONTHS ENDED DECEMBER 31, 2012 AND 2011
(Continued)

NOTE 9. LINE OF CREDIT

On May 24, 2011, the Company’s wholly owned subsidiary, OneUp Innovations, Inc. (“OneUp”), and OneUp’s wholly owned subsidiary, Foam Labs, Inc. (“Foam Labs”) entered into a credit facility with a finance company, Advance Financial Corporation, to provide it with an asset based line of credit of up to $750,000 against 85% of eligible accounts receivable (as defined in the agreement) for the purpose of improving working capital.  The term of the agreement is one year, renewable for additional one-year terms unless either party provides written notice of non-renewal at least 90 days prior to the end of the current financing period. The credit facility is secured by our accounts receivable and other rights to payment, general intangibles, inventory and equipment, and are subject to eligibility requirements for current accounts receivable. Advances under the agreement bear interest at a rate of 2.5% over the lenders Index Rate (as of December 31, 2012 the lenders Index Rate was 4.75%).  In addition there is a Monthly Service Fee (as defined in the agreement) of up to 1.25% per month. The Company’s CEO, has personally guaranteed the repayment of the facility.  In addition, Liberator, Inc., has provided its corporate guaranty of the credit facility.  On December 31, 2012, the balance owed under this line of credit was $465,896.  On December 31, 2012, we were current and in compliance with all terms and conditions of the line of credit.

Management believes cash flows generated from operations, along with current cash and investments as well as borrowing capacity under the line of credit should be sufficient to finance capital requirements required by operations. If new business opportunities do arise, additional outside funding may be required.

NOTE 10. CREDIT CARD ADVANCE

On October 4, 2012, the Company entered into an agreement with Credit Cash NJ, LLC whereby Credit Cash agreed to loan OneUp and Foam Labs a total of $400,000. The loan is secured by OneUp’s and Foam Lab’s existing and future credit card collections. Terms of the loan call for a repayment of $448,000, which includes a one-time finance charge of $48,000, approximately ten month after the funding date. The one-time finance charge will be amortized to interest expense during the ten month term of the loan. Repayment will be accomplished by Credit Cash withholding a fixed amount each business day of $2,074 from OneUp’s credit card receipts until full repayment is made. The loan is guaranteed by the Company and is personally guaranteed by the Company’s CEO and controlling shareholder, Louis S. Friedman. As of December 31, 2012, the principle amount is $330,277 net of a discount of $33,600.

NOTE 11. UNSECURED LINES OF CREDIT

The Company has drawn cash advances on three unsecured lines of credit that are in the name of the Company and Louis S. Friedman. The terms of these unsecured lines of credit call for monthly payments of principal and interest, with interest rates ranging from 12% to 18%. The aggregate amount owed on the three unsecured lines of credit was $26,111 at December 31, 2012 and $38,980 at June 30, 2012.

NOTE 12. CONVERTIBLE NOTES PAYABLE - SHAREHOLDER

On June 24, 2009, the Company issued a 3% convertible note payable to Hope Capital with a face amount of $375,000. Hope Capital is a shareholder of the Company and was the majority shareholder of the Company before the merger with OneUp Innovations, Inc.  The note was convertible, at the holder’s option or the Company’s option, into common stock at $.25 per share and could be converted at any time prior to the maturity date of August 15, 2012. Effective August 15, 2012, the note was amended to reduce the per share conversion price to $0.20 and extend the maturity date to August 15, 2013. Upon maturity, the Company has the option to either repay the note plus accrued interest in cash or issue the equivalent number of shares of common stock at $.20 per share, unless such conversion would force the holders’ total ownership of common stock of the Company to exceed 9.9% of the total shares outstanding. As of December 31, 2012, the principle balance was $375,000 and accrued interest was $39,483.

On September 2, 2009, the Company issued a 3% convertible note payable to Hope Capital, Inc. with a face amount of $250,000. The note was convertible, at the holder’s option, into common stock at $.25 per share and could be converted at any time prior to the maturity date of September 2, 2012. Effective September 2, 2012, the note was amended to reduce the per share conversion price to $0.10 and extend the maturity date to September 2, 2013. There was no beneficial conversion on the date of amendment as the face value was equal to the conversion price. As of December 31, 2012, the principle balance was $250,000 and the accrued interest was $24,986.

17

LIBERATOR, INC. AND SUBSIDIARIES

NOTES TO THE INTERIM UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS FOR THE SIX-MONTHS ENDED DECEMBER 31, 2012 AND 2011
(Continued)

 NOTE 13.TAXES

There is no income tax provision (benefit) for federal or state income taxes as the Company has incurred operating losses since inception. Deferred income taxes reflect the net tax effects of net operating loss and tax credit carryovers and temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and the amounts used for income tax purposes.

 Utilization of the net operating loss and tax credit carryforwards may be subject to a substantial annual limitation due to the ownership change limitations provided by the Internal Revenue Code of 1986, as amended, and similar state provisions. The Company may have experienced a change of control that could result in a substantial reduction to the previously reported net operating loss carryforwards at June 30, 2012; however, the Company has not performed a change of control study and, therefore, has not determined if such change has taken place and if such a change has occurred the related reduction to the net operating loss carryforwards.  As of December 31, 2012, the net operating loss carryforwards continue to be fully reserved and any reduction in such amounts as a result of this study would also reduce the related valuation allowances resulting in no net impact to the financial results of the Company.

The Company applies the provisions of Financial Accounting Standards Board (FASB”) Interpretation No.48 (FIN 48”) Accounting for Uncertainty in Income Taxes, an interpretation of FASB Statement No. 109.”  As of December 31, 2012, there was no significant liability for income tax associated with unrecognized tax benefits. 

With few exceptions, the Company is no longer subject to U.S. federal, state, and local income tax examination by tax authorities for tax years before 2008.

NOTE 14. STOCKHOLDERS’ EQUITY

Common Stock- The Company’s authorized common stock was 175,000,000 shares at December 31, 2012 and June 30, 2012.  Common shareholders are entitled to dividends if and when declared by the Company’s Board of Directors, subject to preferred stockholder dividend rights. At December 31, 2012, the Company had reserved the following shares of common stock for issuance:

	December 31,
	2012
Shares of common stock subject to outstanding warrants		2,462,393
Shares of common stock reserved for issuance under the 2009 Stock Option Plan		5,000,000
Shares of common stock issuable upon conversion of the Preferred Stock		4,300,000
Shares of common stock issuable upon conversion of Convertible Notes		4,375,000
Total shares of common stock equivalents		16,137,393

Preferred Stock - On February 18, 2011, the Company filed an amendment to its Articles of Incorporation, effective February 9, 2011, authorizing the issuance of preferred stock and the Company now has 10,000,000 authorized shares of preferred stock, par value $.0001 per share, of which 4,300,000 shares have been designated and issued as Series A Convertible Preferred Stock. Each share of Series A Convertible Preferred Stock is convertible into one share of common stock and has a liquidation preference of $.2325 ($1,000,000 in the aggregate). Liquidation payments to the preferred holders have priority and are made in preference to any payments to the holders of common stock. In addition, each share of Series A Convertible Preferred Stock is entitled to the number of votes equal to the result of: (i) the number of shares of common stock of the Company (the Common Shares”) issued and outstanding at the time of such vote multiplied by 1.01; divided by (ii) the total number of Series A Convertible Preferred Shares issued and outstanding at the time of such vote. At each meeting of shareholders of the Company with respect to any and all matters presented to the shareholders of the Company for their action or consideration, including the election of directors, holders of Series A Convertible Preferred Shares shall vote together with the holders of Common Shares as a single class.

18

LIBERATOR, INC. AND SUBSIDIARIES

NOTES TO THE INTERIM UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS FOR THE SIX-MONTHS ENDED DECEMBER 31, 2012 AND 2011
(Continued)

Stock Purchase Warrants - As of December 31, 2012, the following share purchase warrants were outstanding:

Number of Warrants	Exercise Prices		Expiration Dates
292,479	$	.50	June 26, 2014
1,292,479	$	.75	June 26, 2014
877,435	$	1.00	June 26, 2014
2,462,393

The following table summarizes the continuity of the Company’s share purchase warrants:

	Shares		Weighted Average Exercise Prices
Balance June 30, 2012	2,712,393		$	.76
Expired	(250,000	)		.25
Balance December 31, 2012	2,462,393		$	.81

NOTE 15. RELATED PARTIES

The Company’s CEO, Louis Friedman, has personally guaranteed the repayment of the loan obligation to Advance Financial Corporation (see Note 9 – Line of Credit).  In addition, Liberator, Inc. has provided its corporate guarantees of the credit facility.  On December 31, 2012, the balance owed under this line of credit was $465,896.

The loan from Credit Cash (see Note 10 – Credit Card Advance) was guaranteed by the Company (including OneUp and Foam Labs) and was personally guaranteed by the Company’s CEO and controlling shareholder, Louis S. Friedman.  

On October 30, 2010, Mr. Friedman, loaned the Company $40,000. Interest on the loan will accrue at the prevailing prime rate (which was 3.25% on December 31, 2012) until paid and totaled $2,884 as of December 31, 2012. Interest expense for the six months ended December 31, 2012 was $655.

On January 3, 2011, an individual loaned the Company $300,000 with an interest rate of 20%. Interest on the loan is being paid monthly, with the principal due in full on January 3, 2012; extended to January 3, 2013; then extended to January 3, 2014 with interest payable monthly and principle due on maturity. Mr. Friedman personally guaranteed the repayment of the loan obligation.

On July 20, 2011, the Company issued an unsecured promissory note to an individual for $100,000. Terms of the promissory note call for monthly interest payments of $1,667 (equal to interest at 20% per annum), with the principal amount due in full on July 31, 2012. On July 31, 2012, the note was extended to July 31, 2013 under the same terms. Repayment of the promissory note is personally guaranteed by the Company’s CEO and controlling shareholder, Louis S. Friedman.

On January 13, 2012, the Company issued an unsecured promissory note to Hope Capital for $250,000. Terms of the note call for bi-weekly principal and interest payments of $10,646 with the note due in full on January 11, 2013. Mr. Friedman has personally guaranteed the repayment of the loan obligation. See NOTE 17. SUBSEQUENT EVENTS.

On April 2, 2012, the Company issued an unsecured promissory note to Hope Capital for $130,000. Terms of the note call for bi-weekly principal and interest payments of $5,536. Mr. Friedman personally guaranteed the repayment of the loan obligation. On December 31, 2012, the loan balance was $37,585.

The Company has a subordinated notes payable to the majority shareholder’s wife in the amount of $76,000. Interest on the note during the six months ended December 31, 2012 and 2011 was accrued by the Company at the prevailing prime rate (which is currently 3.25%) and totaled $1,245. The accrued interest on the note as of December 31, 2012 was $8,025. This note is subordinate to all other credit facilities currently in place.

19

LIBERATOR, INC. AND SUBSIDIARIES

NOTES TO THE INTERIM UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS FOR THE SIX-MONTHS ENDED DECEMBER 31, 2012 AND 2011
(Continued)

On December 10, 2012, the Company issued an unsecured promissory note to Hope Capital and Jabro Funding Corp. for $250,000. Terms of the note call for bi-weekly principal and interest payments of $10,646 with the note due in full on December 6, 2013. Mr. Friedman has personally guaranteed the repayment of the loan obligation.

On June 24, 2009, the Company issued a 3% convertible note payable to Hope Capital with a face amount of $375,000. Hope Capital is a shareholder of the Company and was the majority shareholder of the Company before the merger with OneUp Innovations.  The note was convertible, at the holder’s option or the Company’s option, into common stock at $.25 per share and could be converted at any time prior to the maturity date of August 15, 2012. Effective August 15, 2012, the note was amended to reduce the per share conversion price to $0.20 and extend the maturity date to August 15, 2013. Upon maturity, the Company has the option to either repay the note plus accrued interest in cash or issue the equivalent number of shares of common stock at $.20 per share, unless such conversion would force the holders’ total ownership of common stock of the Company to exceed 9.9% of the total shares outstanding. As of December 31, 2012, the principle balance was $375,000 and accrued interest was $39,483.

On September 2, 2009, the Company issued a 3% convertible note payable to Hope Capital.  The note was convertible, at the holder’s option, into common stock at $.25 per share and could be converted at any time prior to the maturity date of September 2, 2012. Effective September 2, 2012, the note was amended to reduce the per share conversion price to $0.10 and extend the maturity date to September 2, 2013. There was no beneficial conversion on the date of amendment as the face value was equal to the conversion price. As of December 31, 2012, the principle balance was $250,000 and the accrued interest was $24,986.

See Note 17 – SUBSEQUENT EVENTS.

NOTE 16. COMMITMENTS AND CONTINGENCIES

Operating Leases

The Company leases its facility under a ten year operating lease that was signed in September 2005 and expires December 31, 2015. Lease payments are on an escalating schedule with the final year on the lease at $34,358 per month. The liability for this difference in the monthly payments is accounted for as a deferred rent liability, and the balance in this account at December 31, 2012 was $224,505 and $250,174 at June 30, 2012. The rent expense under this lease for the three months ended December 31, 2012 and 2011 was $80,931.

The Company also leases certain postage equipment under an operating lease.  The lease amount is $104 per month and expires January 2013.

The Company entered into an operating lease for certain material handling equipment in September 2010. The lease amount is $1,587 per month and expires in September 2015.

Future minimum lease payments under non-cancelable operating leases at December 31, 2012 are as follows:

Years ending June 30,
2013 (six months)	$	202,995
2014		411,974
2015		425,274
2016		210,569
Thereafter through 2017		1,038
Total minimum lease payments	$	1,251,850

20

LIBERATOR, INC. AND SUBSIDIARIES

NOTES TO THE INTERIM UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS FOR THE SIX-MONTHS ENDED DECEMBER 31, 2012 AND 2011
(Continued)

Capital Leases

The Company has acquired equipment under the provisions of long-term leases. For financial reporting purposes, minimum lease payments relating to the equipment have been capitalized. The leased properties under these capital leases have a total cost of $349,205. These assets are included in the fixed assets listed in Note 6 - Equipment and Leasehold Improvements and include computers, software, furniture, and equipment. The capital leases have stated or imputed interest rates ranging from 7% to 21%.

The following is an analysis of the minimum future lease payments subsequent to December 31, 2012:

Years ending June 30,
2013 (six months)	$	22,157
2014		29,111
2015		19,975
2016		18,879
Thereafter through 2018		11,321
Total minimum lease payments		101,443
Less amount representing interest		(22,747	)
Present value of net minimum lease payments		78,696
Less current portion		(30,292	)
Long-term obligations under leases payable	$	48,404

Legal Proceedings

As of the date of this Quarterly Report on Form 10-Q, there are no material pending legal or governmental proceedings relating to our company or properties to which we are a party, and to our knowledge there are no material proceedings to which any of our directors, executive officers or affiliates are a party adverse to us or which have a material interest adverse to us.

NOTE 17. SUBSEQUENT EVENTS

On January 11, 2013, the promissory note issued on January 11, 2012 to Hope Capital in the amount of $250,000 was paid in full.

On January 14, 2013, the Company issued an 20% unsecured promissory note to Hope Capital and Jabro Funding Corp. for $250,000. Terms of the note call for bi-weekly principal and interest payments of $10,646 with the note due in full on January 10, 2014. Mr. Friedman has personally guaranteed the repayment of the loan obligation.

21

ITEM 2.Management’s Discussion and Analysis of Financial Condition and Results of Operations

Results of Operations

The following table sets forth, for the periods indicated, information derived from our Interim Unaudited Condensed Consolidated Financial Statements, expressed as a percentage of net sales.  The discussion that follows the table should be read in conjunction with our Interim Unaudited Condensed Consolidated Financial Statements.

	Three Months Ended
	December 31,
	2012			2011
Net Sales		100.0	%		100.0	%
Cost Of Goods Sold		70.3	%		70.8	%
Gross Margin		29.7	%		29.2	%
Selling, General and Administrative Expenses		24.8	%		23.8	%
Income From Continuing Operations		4.9	%		5.4	%

	Six Months Ended
	December 31,
	2012			2011
Net Sales		100.0	%		100.0	%
Cost Of Goods Sold		69.6	%		70.7	%
Gross Margin		30.4	%		29.3	%
Selling, General and Administrative Expenses		26.5	%		26.8	%
Income From Continuing Operations		3.9	%		2.5	%

The following table represents percentage of net sales by product type.

	Three Months Ended (unaudited)						Six Months Ended (unaudited)
	December 31, 2012			December 31, 2011			December 31, 2012			December 31, 2011
Net Sales:
Liberator		49.9	%		37.5	%		49.7	%		40.7	%
Jaxx		16.2	%		18.8	%		12.8	%		14.5	%
Resale		28.4	%		36.6	%		32.9	%		30.2	%
Other		5.5	%		7.1	%		4.6	%		14.6	%
Total Net Sales		100.0	%		100.0	%		100.0	%		100.0	%

Three Months Ended December 31, 2012 Compared to Three Months Ended December 31, 2011

Net sales. Net sales for the three months ended December 31, 2012 decreased from the comparable prior year period by $312,626, or 7.2%.  The decrease in net sales was primarily due to lower sales in the Direct channel. Sales through the Direct channel (which includes product sales through our two e-commerce sites and our single retail store) decreased by 9.3%, or $145,353 during the three months ended December 31, 2012, from the comparable year earlier period. Sales to Wholesale customers during the second quarter decreased approximately 3.9% from the prior year.  The Wholesale channel includes Liberator branded products sold to distributors and retailers, non-Liberator products sold to retailers, and private label items sold to other resellers. The Wholesale channel also includes contract manufacturing services, which consists of specialty items that are manufactured in small quantities for certain customers, and which, to date, has not been a material part of our business. Sales of Tenga products accounted for approximately 18% in each of the three month periods ended December 31, 2012 and 2011 and approximately 13% of the gross profit in those same periods. The current exclusive distributorship agreement with TENGA Co., Ltd ("TENGA") expires on February 17, 2013. TENGA has extended the exclusive distributorship agreement for an additional 36 months and the new agreement expires on February 28, 2016.

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Gross margin. Gross profit, derived from net sales less the cost of goods sold, includes the cost of materials, direct labor, manufacturing overhead, freight costs and depreciation.  Gross profit decreased to $1,180,743 for the three months ended December 31, 2012 from $1,254,916 in the comparable prior year period (a decrease of 5.9%) and primarily resulted from the decrease in margin from the Direct sales channel.

 Operating expenses. Total operating expenses for the three months ended December 31, 2012 were 24.8% of net sales, or $990,166, compared to 23.8% of net sales, or $1,021,204, for the same period in the prior year.  The decrease in operating expenses was primarily the result of reduced General and administrative expense. Advertising and promotion expense increased from $146,018 to $162,736 in the current year, as the Company purchased additional internet and print advertising during the current year quarter. Other selling and marketing expense increased by $80,978, primarily as a result of higher employee-related costs, including salaries and travel expenses. General and administrative expense decreased by $132,860 from the prior year quarter, primarily as a result of lower investor relation costs and legal-related expenses.

Other income (expense). Other income (expense) during the second quarter increased from expense of ($92,321) in fiscal 2012 to expense of ($86,870) in fiscal 2013. Interest expense increased from $80,261 in the prior year second quarter to $84,284 in the current year quarter.

Income taxes. Income taxes expense of $0 was recorded in the three months ended December 31, 2012 and 2011.  We do not expect any U.S. federal or state income taxes to be recorded for the current fiscal year because of available net operating loss carry-forwards.

Six Month Ended December 31, 2012 Compared to Six Months Ended December 31, 2011

Net sales. Net sales for the six months ended December 31, 2012 decreased slightly from the comparable prior year period by $56,591, or less than one percent.  The decrease in net sales was primarily due to lower sales in the Other channel, and to a lesser extent, lower sales through the Direct channel. The Direct channel (which includes product sales through our two e-commerce sites and our single retail store) decreased by 2.0%, or $53,303 during the six months ended December 31, 2012, from the comparable year earlier period. The Other channel (which consists principally of shipping and handling fees derived from our Direct category) decreased by 18% or $113,401 compared to the prior year.

Gross margin. Gross profit, derived from net sales less the cost of goods sold, includes the cost of materials, direct labor, manufacturing overhead, freight costs and depreciation.  Total gross profit for the six months ended December 31, 2012 increased to $2,189,518 from $2,121,393 (an increase of 3%) in the comparable prior year period. Gross profit as a percentage of sales increased slightly to 30.4% for the six months ended December 31, 2012 from 29.2% in the comparable prior year period and primarily resulted from an increase in sales of Liberator branded products.

Operating expenses. Total operating expenses for the six months ended December 31, 2012 were 26.5% of net sales, or $1,907,514, compared to 26.8% of net sales, or $1,940,040, for the same period in the prior year and represents a decrease of 1.8%.  The decrease in operating expenses was primarily the result of lower legal and investor relations expense, partially offset by higher employee-related sales and marketing costs. Advertising and promotion expense increased from $210,150 to $264,364, or 26% as the Company purchased additional internet and print advertising to build awareness of the Liberator brand.

Other income (expense). Other income (expense) increased from an expense of ($186,866) in fiscal 2012 to an expense of ($171,820) in fiscal 2013.  Interest expense and financing costs in the prior year quarter included $12,257 from the amortization of the debt discount on the convertible notes. Interest expense increased from $162,673 in the six months of the prior fiscal year to $169,331 in the current comparable year period due to higher borrowing balances.

Income taxes. Income taxes expense of $0 was recorded in the six months ended December 31, 2012 and 2011.  We do not expect any U.S. federal or state income taxes to be recorded for the current fiscal year because of available net operating loss carry-forwards.

Variability of Results

We have experienced significant quarterly fluctuations in operating results and anticipate that these fluctuations may continue in future periods. Operating results have fluctuated as a result of changes in sales levels to consumers and wholesalers, competition, seasonality costs associated with new product introductions, and increases in raw material costs. In addition, future operating results may fluctuate as a result of factors beyond our control such as foreign exchange fluctuation, changes in government regulations, and economic changes in the regions in which we operate and sell. A portion of our operating expenses are relatively fixed and the timing of increases in expense levels is based in large part on forecasts of future sales. Therefore, if net sales are below expectations in any given period, the adverse impact on results of operations may be magnified by our inability to meaningfully adjust spending in certain areas, or the inability to adjust spending quickly enough, as in personnel and administrative costs, to compensate for a sales shortfall. We may also choose to increase spending in response to market conditions, and these decisions may have a material adverse effect on financial condition and results of operations.

23

Liquidity and Capital Resources

The following table summarizes our cash flows:
	Six Months Ended
	December 31,
	2012			2011
	(Unaudited)
Cash flow data from continuing operations:
Cash provided by (used in) operating activities	$	75,515		$	(352,432	)
Cash used in investing activities		(196,483	)		(17,482	)
Cash provided by (used in) financing activities		256,218			(69,552	)

As of December 31, 2012, our cash and cash equivalents totaled $629,670, compared to $916,368 in cash and cash equivalents as of December 31, 2011.

For purposes of reporting cash flows, the Company considers all highly liquid debt instruments purchased with a maturity of three months or less to be cash equivalents. Our principal sources of liquidity are our cash flow that we generate from our operations, availability of borrowings under our line of credit and cash raised through equity and debt financings.

Operating Activities

  Net cash provided by operating activities from continuing operations primarily consists of net loss adjusted for certain non-cash items, including depreciation, stock-based compensation, and the effect of changes in working capital. Net provided by operating activities was $75,515 in the six months ended December 31, 2012 compared to cash used in operating activities of $352,432 in the six months ended December 31, 2011. The primary reasons for the improvement in cash provided by operating activities is the net income of $110,184 and an increase in accounts payable of $210,161, which was offset in part by an increase in inventory ($217,166); both being related to the purchase of inventory in anticipation of increased sales for Valentine's Day and the introduction of our new compression packaging. Accounts receivable increased ($123,873), which resulted from the increased sales through our Wholesale channel during the six months ended December 31, 2012.

Investing Activities

Cash used in investing activities in the six months ended December 31, 2012 and 2011 of $196,483 and $17,482, respectively, was primarily attributable to the costs associated with the new e-commerce platform. The new e-commerce platform became operational on February 1, 2013.

Financing Activities

Cash provided by financing activities during the six months ended December 31, 2012 of $256,218 was primarily attributable to the borrowings of debt obligations, partially offset by repayments under the line of credit and credit card advance.

Cash used in financing activities in the six months ended December 31, 2011 of $69,552 was primarily attributable to the repayment of debt obligations, partially offset by borrowings under the line of credit and the issuance of a short-term note.

Inflation

We cannot determine the precise effects of inflation; however, inflation continues to have an influence on the cost of materials, salaries, and transportation costs.  We attempt to offset the effects of inflation through increased selling prices, productivity improvements, and reduction of costs.

Sufficiency of Liquidity

The accompanying financial statements have been prepared in accordance with U.S. generally accepted accounting principles, which contemplates continuation of the Company as a going concern. We had net income of $110,184 for the six months ended December 31, 2012 and a net loss of $782,417 for the year ended June 30, 2012. As of December 31, 2012, we have an accumulated deficit of $7,649,016 and a working capital deficit of $1,792,694.

24

In view of these matters, realization of a major portion of the assets in the accompanying balance sheet is dependent upon continued operations of the Company, which in turn is dependent upon our ability to meet our financing requirements, and the success of our future operations. Management believes that actions presently being taken to revise our operating and financial requirements provide the opportunity for the Company to continue as a going concern.

These actions include an ongoing initiative to increase gross profit margins through improved production controls and reporting. We also plan to manage discretionary expense levels to be better aligned with current and expected revenue levels.  Furthermore, our plan of operation in the next twelve months continues a strategy for growth within our existing lines of business with an on-going focus on growing domestic sales. We estimate that the operational growth plans we have identified will require approximately $600,000 of funding, primarily for working capital. We expect to invest approximately $400,000 on sales and marketing programs, primarily sexual wellness advertising in magazines, on the internet, and on cable television. We will also be exploring the opportunity to acquire other compatible and related businesses.

We plan to finance the required $600,000 with a combination of anticipated cash flows from operations over the next twelve months as well as cash on hand and cash we are able to obtain through equity and debt financings.

Capital Resources

We do not currently have any material commitments for capital expenditures. We expect total capital expenditures for the remainder of fiscal 2013 to be under $50,000 and to be funded by capital leases and, to a lesser extent, anticipated operating cash flows and borrowings under the line of credit. This includes capital expenditures that we may incur in conjunction with initiatives to further upgrade our e-commerce platform and our computer network infrastructure.

If our business plans and cost estimates are inaccurate and our operations require additional cash or if we deviate from our current plans, we could be required to seek additional debt financing for particular projects or for ongoing operational needs.  This indebtedness could harm our business if we are unable to obtain additional financing on reasonable terms.  In addition, any indebtedness we incur in the future could subject us to restrictive covenants limiting our flexibility in planning for, or reacting to changes in, our business.  If we do not comply with such covenants, our lenders could accelerate repayment of our debt or restrict our access to further borrowings, which in turn could restrict our operating flexibility and endanger our ability to continue operations.

At December 31, 2012, we had $465,896 outstanding on our line of credit, compared to an outstanding balance of $506,753 at June 30, 2012. The line of credit is to provide an asset based line of credit of up to $750,000 against 85% of eligible accounts receivable (as defined in the agreement) for the purpose of improving working capital.  

SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995.

Except for the historical information contained herein, the matters discussed in this Quarterly Report on Form 10-Q include certain forward-looking statements. Those statements include, but may not be limited to, all statements regarding management’s intent, belief, and expectations, such as statements concerning our future profitability and our operating and growth strategy. Words such as believe,” anticipate,” expect,” will,” may,” should,” intend,” plan,” estimate,” predict,” potential,” continue,” likely” and similar expressions are intended to identify forward-looking statements.

In addition, any statements that refer to our plans, expectations, strategies or other characterizations of future events or circumstances are forward-looking statements. Readers are cautioned that these forward-looking statements are predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore, actual results may differ materially and adversely from those expressed in any forward-looking statements. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.

 25

Non-GAAP Financial Measures

Reconciliation of net income (loss) to Adjusted EBITDA income (loss) for the six months ended December 31, 2012 and 2011: 

	Six months ended December 31,
	2012			2011
Net income (loss)	$	110,184		$	(132,986	)
Less interest income		(312	)		(321	)
Plus interest expense		169,331			162,673
Plus depreciation and amortization expense		88,963			103,497
Plus stock-based compensation		19,609			36,469
Plus amortization of debt issuance costs		-			24,514
Adjusted EBITDA income	$	387,775		$	193,846

As used herein, Adjusted EBITDA represents net loss before interest income, interest expense, income taxes, depreciation, amortization, amortization of debt issuance costs and stock-based compensation expense. We have excluded the non-operating item, amortization of debt issuance costs, because it represents a non-cash charge that is not related to the Company’s operations. We have excluded the non-cash expense, stock-based compensation, as it does not reflect the cash-based operations of the Company. Adjusted EBITDA is a non-GAAP financial measure which is not required by or defined under GAAP (Generally Accepted Accounting Principles). The presentation of this financial measure is not intended to be considered in isolation or as a substitute for the financial measures prepared and presented in accordance with GAAP, including the net loss of the Company or net cash used in operating activities. Management recognizes that non-GAAP financial measures have limitations in that they do not reflect all of the items associated with the Company’s net income or net loss as determined in accordance with GAAP, and are not a substitute for or a measure of the Company’s profitability or net earnings. Adjusted EBITDA is presented because we believe it is useful to investors as a measure of comparative operating performance and liquidity, and because it is less susceptible to variances in actual performance resulting from depreciation and amortization and non-cash charges for amortization of debt issuance costs and stock-based compensation expense.

ITEM 3.QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

We do not enter into any transactions using derivative financial instruments or derivative commodity instruments and believe that our exposure to market risk associated with other financial instruments is not material.

ITEM 4.CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

We maintain a set of disclosure controls and procedures designed to ensure that information required to be disclosed by the Company in reports that we file or submit under the Exchange Act is recorded, processed, summarized, and reported within the time periods specified in SEC rules and forms and to ensure that information required to be disclosed by the Company in the reports that it files or submits under the Exchange Act is accumulated and communicated to management to allow timely decisions regarding required disclosures. As of the end of the period covered by this quarterly report, an evaluation was carried out under the supervision and with the participation of our management, including our principal executive officer (Chief Executive Officer) and principal financial officer (Chief Financial Officer), of the effectiveness of our disclosure controls and procedures. Based on that evaluation, our CEO and CFO concluded that our disclosure controls and procedures, as of the end of the period covered by this Quarterly Report on Form 10-Q, were effective at the reasonable assurance level to ensure that information required to be disclosed by the Company in reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in United States Securities and Exchange Commission rules and forms and to ensure that information required to be disclosed by the Company in the reports that we file or submit under the Exchange Act is accumulated and communicated to the management, including CEO and CFO, as appropriate to allow timely decisions regarding required disclosures.

Changes in Internal Control Over Financial Reporting

There were no changes in our internal control over financial reporting during our most recent fiscal quarter that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

26

PART IIOTHER INFORMATION

ITEM 1.LEGAL PROCEEDINGS

We are not currently subject to any material legal proceedings, nor, to our knowledge, is there any legal proceeding threatened against us. However, from time to time, we may become a party to certain legal proceedings in the ordinary course of business

ITEM 1A.RISK FACTORS

This item is not required for a smaller reporting company.

ITEM 2.UNREGISTERED SALES OF EQUITY SECURITIES

None.

ITEM 3.DEFAULTS UPON SENIOR SECURITIES

None.

ITEM 4.MINE SAFETY DISCLOSURES

Not applicable.

ITEM 6.Exhibits

The following exhibits are furnished with this report:

Exh. No.	Description
31.1	Section 302 Certification by the Corporation’s Principal Executive Officer
31.2	Section 302 Certification by the Corporation’s Principal Financial and Accounting Officer
32.1	Section 906 Certification by the Corporation’s Principal Executive Officer
32.2	Section 906 Certification by the Corporation’s Principal Financial and Accounting Officer
101.INS*	XBRL Instance Document
101.SCH*	XBRL Taxonomy Extension Schema Document
101.CAL*	XBRL Taxonomy Extension Calculation Linkbase Document
101.DEF*	XBRL Taxonomy Extension Definition Linkbase Document
101.LAB*	XBRL Taxonomy Extension Labels Linkbase Document
101.PRE*	XBRL Taxonomy Extension Presentation Linkbase Document

*         In accordance with Rule 406T of Regulation S-T, the XBRL related information in Exhibit 101 to this Quarterly Report on Form 10-Q shall not be deemed to be “filed” for purposes of Section 18 of the Exchange Act, or otherwise subject to the liability of that section, and shall not be part of any registration statement or other document filed under the Securities Act or the Exchange Act, except to the extent expressly set forth by specific reference in such filing.  

27

 
SIGNATURES

In accordance with Section 13 or 15(d) of the Securities Exchange Act of 1934, as amended, the registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

		LIBERATOR, INC.
		(Registrant)
February 13, 2013	By:	/s/ Louis S. Friedman
(Date)		Louis S. Friedman
		President and Chief Executive Officer (Principal Executive Officer)
February 13, 2013	By:	/s/ Ronald P. Scott
(Date)		Ronald P. Scott
		Chief Financial Officer and Secretary (Principal Financial & Accounting Officer)

28

EX-31.1

Exhibit 31.1

CERTIFICATION

I, Louis S. Friedman, certify that:

1.		I have reviewed this quarterly report on Form 10-Q of Liberator, Inc.;
2.		Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
3.		Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
4.		The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:
	a)		Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
	b)		Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
	c)		Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
	d)		Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and
5.		The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):
	a)		All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and
	b)		Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date:   February 13, 2013	/s/ Louis S. Friedman
	Louis S. Friedman
	Chief Executive Officer (Principal Executive Officer)

EX-31.2

Exhibit 31.2

CERTIFICATION

I, Ronald P. Scott, certify that:

1.	I have reviewed this quarterly report on Form 10-Q of Liberator, Inc.;
2.		Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
3.		Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
4.		The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:
	a)			Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
	b)			Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
	c)			Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
	d)			Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and
5.			The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):
	a)			All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and
	b)			Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date:  February 13, 2013	/s/ Ronald P. Scott
	Ronald P. Scott
	Chief Financial Officer (Principal Financial and Accounting Officer)

EX-32.1

Exhibit 32.1

CERTIFICATION

In connection with the quarterly report of Liberator, Inc. (the Company”) on Form 10-Q for the quarter ended December 31, 2012 as filed with the Securities and Exchange Commission (the Report”), I, Louis S. Friedman, Chief Executive Officer (Principal Executive Officer) of the Company, hereby certify as of the date hereof, solely for purposes of Title 18, Chapter 63, Section 1350 of the United States Code, that to the best of my knowledge:

(1)      The Report fully complies with the requirements of Section 13(a) or 15(d), as applicable, of the Securities Exchange Act of 1934, and

(2)       The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company at the dates and for the periods indicated.

Date:  February 13, 2013	/s/ Louis S. Friedman
	Louis S. Friedman
	Chief Executive Officer (Principal Executive Officer)

EX-32.2

Exhibit 32.2

CERTIFICATION

In connection with the quarterly report of Liberator, Inc. (the Company”) on Form 10-Q for the quarter ended December 31, 2012 as filed with the Securities and Exchange Commission (the Report”), I, Ronald P. Scott, Chief Financial Officer (Principal Financial and Accounting Officer) of the Company, hereby certify as of the date hereof, solely for purposes of Title 18, Chapter 63, Section 1350 of the United States Code, that to the best of my knowledge:

(1)      The Report fully complies with the requirements of Section 13(a) or 15(d), as applicable, of the Securities Exchange Act of 1934, and

(2)       The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company at the dates and for the periods indicated.

Date:   February 13, 2013	/s/ Ronald P. Scott
	Ronald P. Scott
	Chief Financial Officer (Principal Financial and Accounting Officer)

XML

Results of Reporting Lines (Details Narrative) (USD $) (USD $)	3 Months Ended		6 Months Ended
	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2012	Dec. 31, 2011
Net Sales	$ 3,980,856	$ 4,293,482	$ 7,191,031	$ 7,247,622
Gross margin	1,180,743	1,254,916	2,189,518	2,121,393
Direct
Net Sales	1,419,607	1,564,690	2,602,484	2,655,787
Gross margin	702,395	778,336	1,304,594	1,303,091
Wholesale
Net Sales	2,269,280	2,360,266	4,078,063	3,967,950
Gross margin	497,694	413,300	917,118	724,029
Other
Net Sales	291,969	368,526	510,484	623,885
Gross margin	$ (19,346)	$ 63,280	$ (32,194)	$ 94,273

XML

Line of Credit (Details Narrative) (USD $)			0 Months Ended
	Dec. 31, 2012	Jun. 30, 2012	May 24, 2011 Line of Credit	Dec. 31, 2012 Line of Credit
Date issued			May 24, 2011
Line of credit, limit			$ 750,000
Collateral			85% of eligible accounts receivable
Interest Rate Description			2.5% over the lenders Index Rate
Lenders Index Rate				4.75%
Monthly Service Fee			1.25%
Line of credit	$ 465,896	$ 506,753

XML

Inventories (Details) (USD $)	Dec. 31, 2012	Jun. 30, 2012
Inventory Disclosure [Abstract]
Raw materials	$ 616,657	$ 442,254
Work in Process	106,108	110,270
Finished Goods	636,170	589,245
Inventories	$ 1,358,935	$ 1,141,769

XML

Credit Card Advance (Details Narrative) (USD $)		0 Months Ended
	Dec. 31, 2012	Oct. 04, 2012 Credit Card Advance
Credit Card Advance, limit		$ 400,000
Repayment Amount		448,000
Finance charge		48,000
Periodic payment		2,074
Terms		daily	[1]
Credit Card Advance, gross	330,277
Discount on cash advance	$ 33,600

[1] From OneUp's credit card receipts until full repayment was made

XML

Stock-based Compensation - Weighted Average outstanding stock options (Details) (USD $)	6 Months Ended
	Dec. 31, 2012
Outstanding Options[Abstract]
Number of shares	4,234,500
Remaining Life (Years)	4 years 0 months
Weighted Average Price	$ 0.12
Exercisable Options [Abstract]
Number of Shares	899,500
Weighted Average Exercise Price	$ 0.20
$.06 to .10
Exercise price range, lower range (in dollars per share)	$ 0.06
Exercise price range, upper range (in dollars per share)	$ 0.10
Outstanding Options[Abstract]
Number of shares	2,216,000
Remaining Life (Years)	4 years 8 months
Weighted Average Price	$ 0.06
Exercisable Options [Abstract]
Number of Shares
Weighted Average Exercise Price
$.15 to .16
Exercise price range, lower range (in dollars per share)	$ 0.15
Exercise price range, upper range (in dollars per share)	$ 0.16
Outstanding Options[Abstract]
Number of shares	1,500,500
Remaining Life (Years)	3 years 6 months
Weighted Average Price	$ 0.16
Exercisable Options [Abstract]
Number of Shares	511,000
Weighted Average Exercise Price	$ 0.15
$.20 to .25
Exercise price range, lower range (in dollars per share)	$ 0.20
Exercise price range, upper range (in dollars per share)	$ 0.25
Outstanding Options[Abstract]
Number of shares	518,000
Remaining Life (Years)	1 year 8 months
Weighted Average Price	$ 0.25
Exercisable Options [Abstract]
Number of Shares	388,500
Weighted Average Exercise Price	$ 0.25

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Organization and Nature of Business (Details Narrative) (USD $)	6 Months Ended
	Dec. 31, 2012	Jun. 30, 2012
Going Concern
Accumulated deficit	$ (7,649,016)	$ (7,759,200)
Working Capital Deficit	1,792,694
Operational and Strategic growth plans
Finances required	600,000
Sales and Marketing budget	$ 400,000

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Convertible Notes Payable Shareholder (Details Narrative) (USD $)			6 Months Ended
	Dec. 31, 2012	Jun. 30, 2012	Dec. 31, 2012 Convertible Notes #1	Dec. 31, 2012 New Convertible Notes #1		Dec. 31, 2012 Convertible Notes #2
Date issued			Jun. 24, 2009			Feb. 02, 2009
Note Face Amount			$ 375,000			$ 250,000
Interest Rate			3.00%			3.00%
Conversion rate			$ 0.25	$ 0.20	[1]	$ 0.25
Date of Maturity			Aug. 15, 2012	Aug. 15, 2013		Sep. 02, 2012
Convertible Notes Payable. prinicpal balance	625,000	625,000		375,000		250,000
Accrued Interest				$ 39,483		$ 24,986

[1] Upon maturity, the Company has the option to either repay the note plus accrued interest in cash or issue the equivalent number of shares of common stock at $.20 per share, unless such conversion would force the holders' total ownership of common stock of the Company to exceed 9.9% of the total shares outstanding.

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Summary of Significant Accounting Policies (Tables)

6 Months Ended

Dec. 31, 2012

Accounting Policies [Abstract]

Summary of sales

	Three Months Ended (unaudited)					Six Months Ended (unaudited)
	December 31, 2012			December 31, 2011		December 31, 2012			December 31, 2011
Net Sales:
Direct	$	1,419,607		$	1,564,690	$	2,602,484		$	2,655,787
Wholesale		2,269,280			2,360,266		4,078,063			3,967,950
Other		291,969			368,526		510,484			623,885
Total Net Sales	$	3,980,856		$	4,293,482	$	7,191,031		$	7,247,622
Gross Margin:
Direct	$	702,395		$	778,336	$	1,304,594		$	1,303,091
Wholesale		497,694			413,300		917,118			724,029
Other		(19,346	)		63,280		(32,194	)		94,273
Total Gross Margin	$	1,180,743		$	1,254,916	$	2,189,518		$	2,121,393

Anti-dilutive securities

	December 31,
	2012	2011
Common stock options	4,234,500	3,445,956
Common stock warrants	2,462,393	2,712,393
Convertible preferred stock	4,300,000	4,300,000
Convertible notes	4,375,000	2,500,000
Total	15,371,893	12,958,349

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Equipment and Leasehold Improvements (Details Narrative)	6 Months Ended
	Dec. 31, 2012
Equipment | Minimum
Depreciation life	2
Equipment | Maximum
Depreciation life	10
Computer equipment and software | Minimum
Depreciation life	5
Computer equipment and software | Maximum
Depreciation life	7
Office equipment and furniture | Minimum
Depreciation life	5
Office equipment and furniture | Maximum
Depreciation life	7
Construction In Progress
Depreciation life	-
Leasehold Improvements
Depreciation life	10

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Stock-based Compensation - Stock Options Activity (Details) (USD $)	6 Months Ended
	Dec. 31, 2012
Number of Shares Underlying Outstanding Options
Options outstanding as of June 30, 2012	3,506,956
Granted	2,444,000
Exercised
Forfeited or expired	(1,716,456)
Options outstanding as of September 30, 2012	4,234,500
Options exercisable as of September 30, 2012	899,500
Weighted Average Remaining Contractual Life (Years)
Options outstanding as of June 30, 2012	3 years 4 months
Granted	4 years 8 months
Forfeited or expired	2 years 9 months
Options outstanding as of September 30, 2012	3 years 1 month
Options exercisable as of September 30, 2012	2 years 7 months
Weighted Average Exercise Price
Options outstanding as of June 30, 2012	$ 0.20
Granted	$ 0.06
Exercised
Forfeited or expired	$ 0.17
Options outstanding as of September 30, 2012	$ 0.12
Options exercisable as of September 30, 2012	$ 0.20
Aggregate Intrinsic Value
Options outstanding as of June 30, 2012
Granted
Exercised
Forfeited or expired
Options outstanding as of September 30, 2012
Options exercisable as of September 30, 2012

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Research and development (Details Narrative) (USD $)	3 Months Ended		6 Months Ended
	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2012	Dec. 31, 2011
Research and Development [Abstract]
Research and development	$ 27,471	$ 24,635	$ 53,197	$ 57,641

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Notes Payable (Details Narrative) (USD $) (USD $)	6 Months Ended
	Dec. 31, 2012	Jun. 30, 2012
Short-term unsecured notes payable	$ 889,427	$ 843,040
Long-term unsecured notes payable
Note 1 Member
Note Face Amount	250,000
Interest Rate	20.00%
Date of Maturity	Jan. 11, 2013
Short-term unsecured notes payable	10,565	140,784
Note 2 Member
Note Face Amount	130,000
Interest Rate	20.00%
Date of Maturity	Apr. 02, 2013
Short-term unsecured notes payable	37,585	102,256
Note 3 Member
Note Face Amount	250,000
Interest Rate	20.00%
Extended Date of Maturity	Dec. 06, 2013
Short-term unsecured notes payable	241,277
Note 4 Member
Note Face Amount	100,000
Interest Rate	20.00%
Date of Maturity	Jul. 31, 2012
Extended Date of Maturity	Jul. 31, 2013
Short-term unsecured notes payable	100,000	100,000
Note 5 Member
Note Face Amount	300,000
Interest Rate	20.00%
Date of Maturity	Jan. 03, 2012
Extended Date of Maturity	Jan. 03, 2013
Extended Date of Maturity	Jan. 03, 2014
Short-term unsecured notes payable	300,000	300,000
Note 6 Member
Note Face Amount	200,000
Interest Rate	16.00%
Interest rate, increase	20.00%
Date of Maturity	May 01, 2013
Short-term unsecured notes payable	$ 200,000	$ 200,000

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Subsequent Events (Details Narrative) (USD $)	0 Months Ended
	Jan. 11, 2013 Note 1 Member	Jan. 14, 2013 Note 3 Member
Note Face Amount	$ 250,000	$ 250,000
Date Paid in full	Jan. 01, 2013
Maturity date		Jan. 10, 2014
Interest Rate		20.00%
Payments		$ 10,646
Terms		bi weekly

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Stockholders' Equity - Share Purchase Warrants Activity (Details) (USD $) (USD $)	6 Months Ended
	Dec. 31, 2012
Share Purchase Warrants
Balance, June 30, 2012	2,712,393
Expired	(250,000)
Balance, September 30, 2012	2,462,393
Weighted Average Exercise Price
Balance, June 30, 2012	$ 0.76
Expired	$ 0.25
Balance, September 30, 2012	$ 0.81

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Stock-based Compensation - Stock-based compensation expense (Details) (USD $)	3 Months Ended		6 Months Ended
	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2012	Dec. 31, 2011
Stock-based compensation expense	$ 9,034	$ 6,056	$ 19,609	$ 36,469
Cost of Goods Sold
Stock-based compensation expense	3,168	2,916	6,142	5,697
Other Selling and Marketing
Stock-based compensation expense	893	1,413	1,827	2,539
General And Administrative
Stock-based compensation expense	$ 4,973	$ 1,727	$ 11,640	$ 3,233

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Stock-Based Compensation

6 Months Ended

Dec. 31, 2012

Equity [Abstract]

Stock-Based Compensation

NOTE 4. STOCK-BASED COMPENSATION

Options

At December 31, 2012, the Company had the 2009 Stock Option Plan (the Plan”), which is shareholder-approved and under which 5,000,000 shares are reserved for issuance until the Plan terminates on October 20, 2019.

Under the Plan, eligible employees and certain independent consultants may be granted options to purchase shares of the Company’s common stock. The shares issuable under the Plan will either be shares of the Company’s authorized but previously unissued common stock or shares reacquired by the Company, including shares purchased on the open market. As of December 31, 2012, the number of shares available for issuance under the Plan was 765,500.

The following table summarizes the Company’s stock option activities during the six months ended December 31, 2012:

	Number of Shares Underlying Outstanding Options		Weighted Average Remaining Contractual Life (Years)		Weighted Average Exercise Price		Intrinsic Value
Options outstanding as of June 30, 2012		3,506,956		3.4	$	.20	$	-
Granted		2,444,000		4.8	$	.06	$	-
Exercised		-		-	$	-	$	-
Forfeited or expired		(1,716,456)		2.9	$	.17	$	-
Options outstanding as of December 31, 2012		4,234,500		3.1	$	.12	$	-
Options exercisable as of December 31, 2012		899,500		2.7	$	.20	$	-

The aggregate intrinsic value in the table above is before applicable income taxes and represents the excess amount over the exercise price optionees would have received if all options had been exercised on the last business day of the period indicated, based on the Company’s closing stock price of $.06 for such day. 

There were 2,444,000 stock options granted during the three and six months ended December 31, 2012. There were 1,488,000 stock options granted during the three and six months ended December 31, 2011. The value assumptions related to options granted during the six months ended December 31, 2012 were as follows:

	Six Months  Ended December 31,2012
Exercise Price:	$.06 - $.10
Volatility:	40% - 47%
Risk Free Rate:	0.43% - .60%
Vesting Period:	4 years
Forfeiture Rate:	25.0%
Expected Life	4.5 years
Dividend Rate	0%

A summary of the Company’s non-vested options for the six months ended December 31, 2012 is presented below:

	Shares			Weighted Average Grant-Date Fair Value
Non-vested options at June 30, 2012		2,569,625		$	.10
Granted		2,444,000		$	.02
Vested		(512,125	)	$	.09
Forfeited		(1,166,500	)	$	.08
Non-vested options at December 31, 2012		3,335,000		$	.05

The following table summarizes the weighted average characteristics of outstanding stock options as of December 31, 2012:

		Outstanding Options						Exercisable Options
Exercise Prices		Number of Shares		Remaining Life  (Years)		Weighted Average  Price		Number of Shares		Weighted Average  Price
$	.06 to .10		2,216,000		4.8	$	.06	-
$	.15 to .16		1,500,500		3.6	$	.16	511,000		$	.15
$	.20 to $.25		518,000		1.8	$	.25		388,500	$	.25
Total stock options			4,234,500		4.0	$	.12		899,500	$	.20

Stock-based compensation

We account for stock-based compensation to employees in accordance with FASB ASC 718, Compensation – Stock Compensation. We measure the cost of each stock option and at its fair value on the grant date. Each award vests over the subsequent period during which the recipient is required to provide service in exchange for the award (the vesting period). The cost of each award is recognized as expense in the financial statements over the respective vesting period.

Stock option-based compensation expense recognized in the condensed consolidated statements of operations for the six month period ended December 31, 2012 and 2011 are based on awards ultimately expected to vest, and is reduced for estimated forfeitures.

The following table summarizes stock option-based compensation expense by line item in the Condensed Consolidated Statements of Operations, all relating to the Plan:

	Three Months  Ended December 31,				Six Months  Ended December 31,
	2012		2011		2012		2011
Cost of Goods Sold	$	3,168	$	2,916	$	6,142	$	5,697
Other Selling and Marketing	893		1,413		1,827		2,539
General and Administrative	4,973		1,727		11,640		3,233
Total Stock-based Compensation Expense	$	9,034	$	6,056	$	19,609	$	11,469

 As of December 31, 2012, the Company’s total unrecognized compensation cost was $130,338, which will be recognized over the weighted average vesting period of 3 years.

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Related Parties Line of Credit (Details Narrative) (USD $)	Dec. 31, 2012	Jun. 30, 2012
Related Party Transactions [Abstract]
Line of credit	$ 465,896	$ 506,753

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Stock-based Compensation - Stock Options Activity - Additional (Details) (USD $)	3 Months Ended		6 Months Ended
	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2012	Dec. 31, 2011
Stock-Based Compensation - Stock Options Activity - Additional Details
Closing stock price	$ 0.06		$ 0.06
Stock Options Granted	2,444,000	1,488,000	2,444,000	1,488,000

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Notes Payable (Tables)

6 Months Ended

Dec. 31, 2012

Debt Disclosure [Abstract]

Notes Payable

	December 31, 2012				June 30, 2012
Unsecured note payable for $250,000 to Hope Capital, Inc. with interest at 20%, principal and interest paid bi-weekly, maturing January 11, 2013. Secured by personal guarantee of principal stockholder. The note was repaid on January 11, 2013.		$	10,565		$	140,784
Unsecured note payable for $130,000 to Hope Capital, Inc. with interest at 20%, principal and interest paid bi-weekly, maturing April 2, 2013. Secured by personal guarantee of principal stockholder.			37,585			102,256
Unsecured note payable for $250,000 to Hope Capital, Inc. with interest at 20%, principal and interest paid bi-weekly, maturing December 6, 2013.  Secured by personal guarantee of principal stockholder.			241,277			-
Unsecured note payable for $100,000 to an individual, with interest at 20% payable monthly; principal due in full on July 31, 2012. Subsequent to June 30, 2012, the due date on this note was extended to July 31, 2013. Secured by personal guarantee of principal stockholder.			100,000			100,000
Unsecured note payable for $300,000 to an individual, with interest at 20%, principal and interest originally due in full on January 3, 2012; extended to January 3, 2013, then extended to January 3, 2014, with interest payable monthly and principal due on maturity. Secured by personal guarantee of principal stockholder.			300,000			300,000
Unsecured note payable for $200,000 to an individual, with interest at 16%, principal and interest originally due on January 3, 2011, extended to May 1, 2013. Beginning May 31, 2011, the interest rate was increased to 20%, with interest payable monthly, and the principal due in full on May 1, 2013. Secured by personal guarantee of principal stockholder.			200,000			200,000
Total unsecured notes payable			889,427			843,040
Less: current portion			(889,427	)		(843,040	)
Long-term unsecured notes payable		$	-		$	-

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Equipment and Leasehold Improvements (Tables)

6 Months Ended

Dec. 31, 2012

Property, Plant and Equipment [Abstract]

Property and equipment

	December 31, 2012				June 30, 2012				Estimated Useful Life
Factory Equipment		$	1,680,103			$	1,620,463		2-10 years
Computer Equipment and Software			873,324				894,824		5-7 years
Office Equipment and Furniture			166,996				166,996		5-7 years
Construction in progress			194,241				39,241
Leasehold Improvements			343,120				336,461		10 years
Subtotal			3,257,784				3,057,985
Accumulated Depreciation			(2,393,538	)			(2,322,308	)
Total equipment and leasehold improvements, net		$	864,246			$	735,677

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Unsecured Lines of Credit (Details Narrative) (USD $)	6 Months Ended
	Dec. 31, 2012	Jun. 30, 2012
Line of Credit Facility [Abstract]
Interest Rate, minimum	12.00%
Interest Rate, maximum	18.00%
Unsecured lines of credit	$ 26,111	$ 38,980

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Stock-based Compensation - Assumptions (Details) (USD $)	6 Months Ended
	Dec. 31, 2012
Minimum
Exercise Price	$ 0.06
Volatility	40.00%
Risk Free Rate	0.43%
Vesting Period	4 years
Forfeiture Rate	25.00%
Expected Life	4 years 5 months
Dividend Rate	0.00%
Maximum
Exercise Price	$ 0.10
Volatility	47.00%
Risk Free Rate	0.60%

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Short-term Notes Payable-Related Party (Tables)

6 Months Ended

Dec. 31, 2012

Notes to Financial Statements

Short-term Notes Payable - Related Party

	December 31, 2012		June 30, 2012
Unsecured note payable to an officer, with interest at 3.25%, due on demand	$	40,000	$	40,000
Unsecured note payable to an officer, with interest at 3.25%, due on demand		76,000		76,000
Total unsecured notes payable		116,000		116,000
Less: current portion		116,000		116,000
Long-term unsecured notes payable	$	-	$	-

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Stockholders' Equity (Tables)

6 Months Ended

Dec. 31, 2012

Equity [Abstract]

Common Stock for Issuance

	December 31,
	2012
Shares of common stock subject to outstanding warrants		2,462,393
Shares of common stock reserved for issuance under the 2009 Stock Option Plan		5,000,000
Shares of common stock issuable upon conversion of the Preferred Stock		4,300,000
Shares of common stock issuable upon conversion of Convertible Notes		4,375,000
Total shares of common stock equivalents		16,137,393

Share Purchase Warrants outstanding

Number of Warrants	Exercise Prices		Expiration Dates
292,479	$	.50	June 26, 2014
1,292,479	$	.75	June 26, 2014
877,435	$	1.00	June 26, 2014
2,462,393

Share Purchase Warrants

	Shares		Weighted Average Exercise Prices
Balance June 30, 2012	2,712,393		$	.76
Expired	(250,000	)		.25
Balance December 31, 2012	2,462,393		$	.81

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Summary of Significant Accounting Policies

6 Months Ended

Dec. 31, 2012

Accounting Policies [Abstract]

Summary of Significant Accounting Policies

NOTE 3. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of Presentation

These consolidated financial statements include the accounts and operations of our wholly owned operating subsidiaries, OneUp Innovations, Inc. and Foam Labs, Inc. For the period July 1, 2011 to October 1, 2011, Web Merchants, Inc. is classified as discontinued operations on the statement of operations. Intercompany accounts and transactions have been eliminated in consolidation. Certain prior period amounts have been reclassified to conform to the current year presentation.

The accompanying consolidated condensed financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America for interim financial information and with the instructions to Form 10-Q and Regulation S-X.  Accordingly, they do not include all of the information and footnotes required by generally accepted accounting principles (GAAP”) for complete financial statements.  These consolidated condensed financial statements and notes should be read in conjunction with the Company’s consolidated financial statements contained in the Company’s report on Form 10-K for the year ended June 30, 2012 filed on October 11, 2012.

The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosures of contingent assets and liabilities at the balance sheet date and the reported amounts of revenues and expenses during the period reported.  Management reviews these estimates and assumptions periodically and reflects the effect of revisions in the period that they are determined to be necessary.  Actual results could differ from those estimates and assumptions.

Use of Estimates

The preparation of the consolidated financial statements in conformity with GAAP in the United States requires management to make estimates and assumptions in determining the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and reported amounts of revenues and expenses during the reporting period.  Significant estimates in these consolidated financial statements include estimates of asset impairment, tax valuation reserves, loss contingencies, allowances for doubtful accounts, share-based compensation, and useful lives for depreciation and amortization.  Actual results could differ materially from these estimates.

 Revenue Recognition     

The Company recognizes revenue in accordance with SEC Staff Accounting Bulletin (“SAB”) No. 104, Revenue Recognition (“SAB No. 104”.)  SAB No. 104 requires that four basic criteria must be met before revenue can be recognized: (1) persuasive evidence of an arrangement exists; (2) title has transferred; (3) the fee is fixed or determinable; and (4) collectability is reasonably assured.  The Company uses contracts and customer purchase orders to determine the existence of an arrangement. The Company uses shipping documents and third-party proof of delivery to verify that title has transferred. The Company assesses whether the fee is fixed or determinable based upon the terms of the agreement associated with the transaction. To determine whether collection is probable, the Company assesses a number of factors, including past transaction history with the customer and the creditworthiness of the customer. If the Company determines that collection is not reasonably assured, then the recognition of revenue is deferred until collection becomes reasonably assured, which is generally upon receipt of payment.

The Company records product sales net of estimated product returns and discounts from the list prices for its products. The amounts of product returns and the discount amounts have not been material to date. The Company includes shipping and handling costs in cost of product sales.

Cash and Cash Equivalents

For purposes of reporting cash flows, the Company considers all highly liquid debt instruments purchased with a maturity of three months or less to be cash equivalents.

Allowance for Doubtful Accounts

The allowance for doubtful accounts reflects management's best estimate of probable credit losses inherent in the accounts receivable balance. The Company determines the allowance based on historical experience, specifically identified nonpaying accounts and other currently available evidence. The Company reviews its allowance for doubtful accounts monthly with a focus on significant individual past due balances over 90 days. Account balances are charged off against the allowance after all means of collection have been exhausted and the potential for recovery is considered remote. The Company does not have any off-balance sheet credit exposure related to its customers. At December 31, 2012, accounts receivable totaled $903,110 net of $13,934 in the allowance for doubtful accounts and $19,240 in reserve for returns and discounts. At June 30, 2012, accounts receivable totaled $803,342 net of $9,503 in the allowance for doubtful accounts and $38,536 reserve for returns and discounts.

Inventories and Inventory Reserves

Inventories are stated at the lower of cost or market. Cost is determined using the first-in, first-out (FIFO) method. Market is defined as sales price less cost to dispose and a normal profit margin.  Inventory costs include materials, labor, depreciation and overhead. The company establishes reserves for excess and obsolete inventory, based on prevailing circumstances and judgment for consideration of current events, such as economic conditions, that may affect inventory. The reserve required to record inventory at lower of cost or market may be adjusted in response to changing conditions.

Concentration of Credit Risk

Financial instruments that potentially subject us to significant concentration of credit risk consist primarily of cash, cash equivalents, and accounts receivable.  As of December 31, 2012, substantially all of our cash and cash equivalents were held at a single financial institution. Accounts receivable are typically unsecured and are derived from revenue earned from customers primarily located in North America and Europe.

  Fair Value of Financial and Derivative Instruments

At December 31, 2012, our financial instruments included cash and cash equivalents, accounts receivable, accounts payable, and other long-term debt.

The fair values of these financial instruments approximated their carrying values based on either their short maturity or current terms for similar instruments.

The Company measures the fair value of its assets and liabilities under the guidance of ASC 820, Fair Value Measurements and Disclosures, which defines fair value, establishes a framework for measuring fair value inaccordance with generally accepted accounting principles and expands disclosures about fair value measurements.ASC 820 does not require any new fair value measurements, but its provisions apply to all other accountingpronouncements that require or permit fair value measurement.

ASC 820 clarifies that fair value is an exit price, representing the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants based on the highest and best use of the asset or liability. As such, fair value is a market-based measurement that should be determined based on assumptions that market participants would use in pricing an asset or liability. ASC 820 requires the Company to use valuation techniques to measure fair value that maximize the use of observable inputs and minimize the use of unobservable inputs. These inputs are prioritized as follows:

Level 1: Observable inputs such as quoted prices for identical assets or liabilities in active markets;

Level 2: Inputs, other than the quoted prices in active markets, that are observable either directly or indirectly such as quoted prices for similar assets or liabilities or market-corroborated inputs; and

Level 3: Unobservable inputs for which there is little or no market data, which require the reporting entity to develop its own assumptions about how market participants would price the assets or liabilities.

The valuation techniques that may be used to measure fair value are as follows:

A. Market approach - Uses prices and other relevant information generated by market transactions involving identical or comparable assets or liabilities

B. Income approach - Uses valuation techniques to convert future amounts to a single present amount based on current market expectations about those future amounts, including present value techniques, option-pricing models and excess earnings method

C. Cost approach - Based on the amount that currently would be required to replace the service capacity of an asset (replacement cost)

Advertising Costs

Advertising costs are expensed in the period when the advertisements are first aired or distributed to the public. Prepaid advertising (included in prepaid expenses) was $35,440 at December 31, 2012 and $17,340 at June 30, 2012. Advertising expense for the three months ended December 31, 2012 and 2011 was $162,736 and $146,018, respectively. Advertising expense for the six months ended December 31, 2012 and 2011 was $264,364 and 210,150, respectively.

Research and Development

Research and development expenses for new products are expensed as they are incurred. Expenses for new product development totaled $27,471 and $24,635 for the three months ended December 31, 2012 and 2011, respectively. Expenses for new product development totaled $53,197 and $57,641 for the six months ended December 31, 2012 and 2011, respectively. Research and development costs are included in general and administrative expense.

Property and Equipment

Property and equipment are stated at cost. Depreciation and amortization are computed using the straight-line method over estimated service lives for financial reporting purposes.

Expenditures for major renewals and betterments that extend the useful lives of property and equipment are capitalized. Expenditures for maintenance and repairs are charged to expense as incurred. When properties are disposed of, the related costs and accumulated depreciation are removed from the respective accounts, and any gain or loss is recognized currently.

Impairment or Disposal of Long Lived Assets

Long-lived assets to be held are reviewed for events or changes in circumstances which indicate that their carrying value may not be recoverable. They are tested for recoverability using undiscounted cash flows to determine whether or not impairment to such value has occurred as required by FASB ASC Topic No. 360, Property, Plant, and Equipment. The Company has determined that there was no impairment at December 31, 2012.

Operating Leases

The Company leases its facility under a ten year operating lease that was signed in September 2005 and expires December 31, 2015. The lease is on an escalating schedule with the final year on the lease at $34,358 per month. The liability for this difference in the monthly payments is accounted for as a deferred rent liability, and the balance in this account at December 31, 2012 was $224,505. The rent expense under this lease for the three months ended December 31, 2012 and 2011 was $80,931. The Company also leases certain equipment under operating leases, as more fully described in Note 16 - Commitments and Contingencies.

Stock Based Compensation

We account for stock-based compensation in accordance with FASB ASC 718, Compensation - Stock Compensation. We measure the cost of each stock option at its fair value on the grant date. Each award vests over the subsequent period during which the recipient is required to provide service in exchange for the award (the vesting period). The cost of each award is recognized as expense in the financial statements over the respective vesting period. The expense recognized reflects an estimated forfeiture rate for unvested awards of 25%. All of the Company’s stock options are service-based awards, and because the Company’s stock options are plain vanilla,” as defined by the U. S. Securities and Exchange Commission in Staff Accounting Bulletin No. 107, they are reflected only in Stockholders’ Equity and Compensation Expense accounts.

Segment Information

We have identified three reportable sales channels:  Direct, Wholesale and Other.  Direct includes product sales through our two e-commerce sites and our single retail store. Wholesale includes Liberator branded products sold to distributors and retailers, non-Liberator products sold to retailers, and private label items sold to other resellers. The Wholesale category also includes contract manufacturing services, which consists of specialty items that are manufactured in small quantities for certain customers, and which, to date, has not been a material part of our business. Other consists principally of shipping and handling fees and costs derived from our Direct business and fulfillment service fees.

The following is a summary of sales results for the Direct, Wholesale, and Other channels.

	Three Months Ended (unaudited)					Six Months Ended (unaudited)
	December 31, 2012			December 31, 2011		December 31, 2012			December 31, 2011
Net Sales:
Direct	$	1,419,607		$	1,564,690	$	2,602,484		$	2,655,787
Wholesale		2,269,280			2,360,266		4,078,063			3,967,950
Other		291,969			368,526		510,484			623,885
Total Net Sales	$	3,980,856		$	4,293,482	$	7,191,031		$	7,247,622
Gross Margin:
Direct	$	702,395		$	778,336	$	1,304,594		$	1,303,091
Wholesale		497,694			413,300		917,118			724,029
Other		(19,346	)		63,280		(32,194	)		94,273
Total Gross Margin	$	1,180,743		$	1,254,916	$	2,189,518		$	2,121,393

Income Taxes

Income taxes are accounted for under the asset and liability method. The asset and liability method requires the recognition of deferred tax assets and liabilities for the expected future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their tax bases and operating loss and tax credit carry forwards. Deferred tax assets and liabilities are measured using enacted income tax rates applicable to the period that includes the enactment date.

As a result of the implementation of accounting for uncertain tax positions effective July 1, 2008, the Company did not recognize a liability for unrecognized tax benefits and, accordingly, was not required to record any cumulative effect adjustment to beginning of year retained earnings. As of both the date of adoption and December 31, 2012, there was no significant liability for income tax associated with unrecognized tax benefits.

In evaluating a tax position for recognition, management evaluates whether it is more-likely-than-not that a position will be sustained upon examination, including resolution of related appeals or litigation processes, based on technical merits of the position. If the tax position meets the more-likely-than-not recognition threshold, the tax position is measured and recognized in the Company's financial statements as the largest amount of tax benefit that, in management's judgment, is greater than 50% likely of being realized upon settlement.

The Company recognizes accrued interest related to unrecognized tax benefits as well as any related penalties in interest expense in its consolidated statements of operations. As of the date of adoption and during the six months ended December 31, 2012 and 2011, there was no accrual for the payment of interest and penalties related to uncertain tax positions.

Recently Adopted Accounting Pronouncements

In May 2011, the Financial Accounting Standards Board, which we refer to as the FASB, issued new accounting guidance amending fair value measurement to achieve common fair value measurement and disclosure requirements in U.S. GAAP, and International Financial Reporting Standards. We adopted the new accounting guidance on January 1, 2012. As the new accounting guidance primarily amended the disclosure requirements related to fair value measurement, the adoption did not have any impact on our financial condition or results of operations.

In June 2011, the FASB issued new accounting guidance on the presentation of other comprehensive income, which was subsequently revised in December 2011. The new guidance eliminates the current option to present the components of other comprehensive income as part of the statement of changes in stockholders' equity. Instead, an entity has the option to present the total of comprehensive income, the components of net income and the components of other comprehensive income either in a single continuous statement of comprehensive income or in two separate but consecutive statements. We adopted the new accounting guidance on July 1, 2012 which resulted in reporting the components of comprehensive loss in the Consolidated Statements of Operations, rather than in the Consolidated Statements of Stockholders' Equity, as previously reported. As these standards impact presentation requirements only, the adoption of this guidance did not have a material impact on the Company’s consolidated financial statements.

In December 2011, the FASB issued ASU No. 2011-11, Balance Sheet (Topic 210): Disclosures about Offsetting Assets and Liabilities. The update provides that an entity shall disclose information to enable users of its financial statements to evaluate the effect or potential effect of netting arrangements on its financial position. Required disclosures should be made separately for assets and liabilities and include (a) gross amounts of those assets and liabilities; (b) the amounts that have been offset; (c) the net amounts presented in the statement of financial position; and (d) the amounts subject to an enforceable master netting arrangement.  This guidance is effective for annual reporting periods beginning on or after January 1, 2013, and interim periods within those annual periods. The Company will adopt this guidance for its first quarter in fiscal year 2014. The Company does not anticipate that the adoption of this update will have a significant impact on its results of operations or financial position.

In July 2012, the FASB issued ASU 2012-02, Intangible-Goodwill and Other (Topic 350): Testing indefinite- Lived Intangible Assets for Impairment. Under the guidance, testing the decline in the realizable value (impairment) of indefinite-lived intangible assets other than goodwill has been simplified.  The guidance allows an organization the option to first assess qualitative factors to determine whether it is necessary to perform the quantitative impairment test.  An organization electing to perform a qualitative assessment is no longer required to calculate the fair value of an indefinite-lived intangible asset unless the organization determines, based on a qualitative assessment, that it is “more likely than not” that the asset is impaired.  The guidance is effective for impairment tests for fiscal years beginning after September 15, 2012 (our fiscal 2014).  The company does not believe the adoption of ASU 2012-02 will have a material impact on its consolidated financial statements.

In October 2012, the FASB issued accounting guidance containing technical corrections and improvements to the Accounting Standards Codification, which we refer to as the Codification. The technical corrections are relatively minor corrections and clarifications. These corrections, which affect various Codification topics and apply to all reporting entities within the scope of those topics, are divided into three main categories: (1) Source literature amendments which carry forward the original intent of certain pre-Codification authoritative literature that was inadvertently altered during the Codification process; (2) Guidance clarification and reference corrections which resulted in changes to wording and references to avoid misapplication or misinterpretation of guidance; and (3) Relocated guidance which moved guidance from one part of the Codification to another to correct instances in which the scope of pre-Codification guidance may have been unintentionally narrowed or broadened during the Codification process. The guidance also made conforming changes for the use of the term "fair value" in certain pre-Codification standards. The FASB did not provide transition guidance for Codification amendments that are not expected to change current practice. However, it did for those amendments that are more substantive and these will be effective for fiscal periods beginning after December 15, 2012. We are still evaluating the impact these technical corrections will have, if any, on our financial condition or results of operations.

We have determined that all other recently issued accounting standards will not have a material impact on our Consolidated Financial Statements, or do not apply to our operations.

 Net Income (Loss) Per Share

Basic net income (loss) per common share was determined by dividing net income (loss) applicable to common stockholders by the weighted average common shares outstanding during the period.  Basic and diluted net loss per share is the same because all outstanding common stock equivalents have been excluded, as they are anti-dilutive.

The following potentially issuable common shares were not included in the computation of diluted net income (loss) per share because they would have an anti-dilutive effect due to net income (losses) for each period:

	December 31,
	2012	2011
Common stock options	4,234,500	3,445,956
Common stock warrants	2,462,393	2,712,393
Convertible preferred stock	4,300,000	4,300,000
Convertible notes	4,375,000	2,500,000
Total	15,371,893	12,958,349

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Commitments and Contingencies (Tables)

6 Months Ended

Dec. 31, 2012

Commitments and Contingencies Disclosure [Abstract]

Future minimum operating lease payments

Years ending June 30,
2013 (six months)	$	202,995
2014		411,974
2015		425,274
2016		210,569
Thereafter through 2017		1,038
Total minimum lease payments	$	1,251,850

Future minimum capital lease payments

Years ending June 30,
2013 (six months)	$	22,157
2014		29,111
2015		19,975
2016		18,879
Thereafter through 2018		11,321
Total minimum lease payments		101,443
Less amount representing interest		(22,747	)
Present value of net minimum lease payments		78,696
Less current portion		(30,292	)
Long-term obligations under leases payable	$	48,404

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Net Income (Loss) per share(Details Narrative)	6 Months Ended
	Dec. 31, 2012	Dec. 31, 2011
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Anti-dilutive Securities	15,371,893	12,958,349
Stock options
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Anti-dilutive Securities	4,234,500	3,445,956
Stock warrants
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Anti-dilutive Securities	2,462,393	2,712,393
Convertible Preferred Stock
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Anti-dilutive Securities	4,300,000	4,300,000
Convertible note
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Anti-dilutive Securities	4,375,000	2,500,000

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Short-term Notes Payable-Related Party (Details Narrative) (USD $) (USD $)	Dec. 31, 2012	Jun. 30, 2012
Short-term unsecured notes payable	$ 116,000	$ 116,000
Current Portion	116,000	116,000
Long-term unsecured notes payable
Note 1 Member
Short-term unsecured notes payable	40,000	40,000
Note 2 Member
Short-term unsecured notes payable	$ 76,000	$ 76,000

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Condensed Consolidated Balance Sheets (USD $)	Dec. 31, 2012	Jun. 30, 2012
Current assets:
Cash and cash equivalents	$ 629,670	$ 494,420
Accounts receivable, net	869,936	755,303
Inventories, net	1,358,935	1,141,769
Prepaid expenses	62,426	67,042
Total current assets	2,920,967	2,458,534
Equipment and leasehold improvements, net	864,246	735,677
Other assets	4,479	9,082
Total assets	3,789,692	3,203,293
Current liabilities:
Accounts payable	1,853,567	1,643,405
Accrued compensation	247,074	255,105
Accrued expenses and interest	158,739	173,063
Line of credit	465,896	506,753
Current portion of leases payable	30,292	31,538
Current portion of deferred rent payable	30,989	25,669
Merchant cash advance (net of $33,600 in discount)	296,677
Convertible notes payable- shareholder	625,000	625,000
Short-term unsecured notes payable	889,427	843,040
Notes payable- related party	116,000	116,000
Total current liabilities	4,713,661	4,219,573
Long-term liabilities:
Leases payable	48,404	42,028
Deferred rent payable	193,516	224,505
Unsecured lines of credit	26,111	38,980
Total long-term liabilities	268,031	305,513
Total liabilities	4,981,692	4,525,086
Commitments and contingencies (note 16)
Stockholders' equity (deficit):
Preferred stock	430	430
Common stock	707,026	707,026
Additional paid-in capital	5,749,560	5,729,951
Accumulated deficit	(7,649,016)	(7,759,200)
Total stockholders' equity (deficit)	(1,192,000)	(1,321,793)
Total liabilities and stockholders' equity (deficit)	$ 3,789,692	$ 3,203,293

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Stock-based Compensation - Non-vested options (Details) (USD $)	6 Months Ended
	Dec. 31, 2012
Non-vested Options, Shares
Non-vested at June 30, 2012	2,569,625
Granted	2,444,000
Vested	(512,125)
Forfeited	(1,166,500)
Non-vested at September 30, 2012	3,335,000
Non-vested Options, Weighted-Average Grant-Date Fair Value
Non-vested at June 30, 2012	$ 0.10
Granted	$ 0.02
Vested	$ 0.09
Forfeited	$ 0.08
Non-vested at September 30, 2012	$ 0.05

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Organization and Nature of Business

6 Months Ended

Dec. 31, 2012

Accounting Policies [Abstract]

Organization and Nature of Business

NOTE 1. ORGANIZATION AND NATURE OF BUSINESS

The accompanying unaudited condensed interim consolidated financial statements of Liberator, Inc. and all of its wholly-owned subsidiaries (collectively, the "Company" ”we” or "Liberator") included herein have been prepared by the Company pursuant to the rules and regulations of the Securities and Exchange Commission (the "SEC"). Certain information and footnote disclosures normally included in consolidated financial statements prepared in accordance with generally accepted accounting principles of the United States of America ("GAAP") have been condensed or omitted pursuant to applicable rules and regulations. In the opinion of management, all adjustments considered necessary for fair presentation have been included. The year-end condensed balance sheet data were derived from audited consolidated financial statements but do not include all disclosures required by GAAP. The results of operations for the three and six months ended December 31, 2012 are not necessarily indicative of the results to be expected for the entire year. These condensed interim consolidated financial statements should be read in conjunction with the consolidated financial statements and the notes thereto included in the Annual Report on Form 10-K for the fiscal year ended June 30, 2012.

Going Concern - The accompanying financial statements have been prepared in accordance with U.S. generally accepted accounting principles, which contemplates continuation of the Company as a going concern. As of December 31, 2012, the Company has an accumulated deficit of $7,649,016 and a working capital deficit of $1,792,694.

In view of these matters, realization of a major portion of the assets in the accompanying balance sheet is dependent upon continued operations of the Company, which in turn is dependent upon the Company’s ability to meet its financing requirements, and the success of its future operations.  Management believes that actions presently being taken to revise the Company’s operating and financial requirements provide the opportunity for the Company to continue as a going concern.

These actions include an ongoing initiative to increase gross profit margins through improved production controls and reporting. We also plan to manage discretionary expense levels to be better aligned with current and expected revenue levels.  Furthermore, our plan of operation for the next twelve months continues a strategy for growth within our existing lines of business with an on-going focus on growing domestic sales. We estimate that the operational growth plans we have identified will require approximately $600,000 of funding. We expect to invest approximately $400,000 on sales and marketing programs, primarily sexual wellness advertising in magazines, on the internet and on cable television. We will also be exploring the opportunity to acquire other compatible businesses.

We plan to finance the required $600,000 with a combination of anticipated cash flows from operations over the next twelve months as well as cash on hand and cash we will seek to obtain through equity and debt financings.

The ability of the Company to continue as a going concern is dependent upon its ability to successfully accomplish the plans described in the preceding paragraph and eventually secure other sources of financing and attain profitable operations.  However, management cannot provide any assurances that the Company will be successful in accomplishing these plans.  The accompanying financial statements do not include any adjustments that might be necessary if the Company is unable to continue as a going concern.

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Stockholders' Equity - Common Stock for Issuance (Details)	6 Months Ended
	Dec. 31, 2012	Jun. 30, 2012
Equity [Abstract]
Shares of common stock subject to outstanding warrants	2,462,393	2,712,393
Shares of common stock reserved for issuance under the 2009 Stock Option Plan	5,000,000
Shares of common stock issuable upon conversion of the Preferred Stock	4,300,000
Shares of common stock issuable upon conversion of Convertible Notes	4,375,000
Total shares of common stock equivalents	16,137,393

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Allowance for Doubtful Accounts (Details Narrative) (USD $)	6 Months Ended	12 Months Ended
	Dec. 31, 2012	Jun. 30, 2012
Allowance for Doubtful Accounts
Accounts Receivable	$ 903,110	$ 803,342
Allowance for doubtful accounts	13,934	9,503
Reserve for returns and discounts	$ 19,240	$ 38,536

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Commitments and Contingencies - Future minimum operarting lease payments (Details) (USD $) (USD $)	Dec. 31, 2012
Commitments And Contingencies - Future Minimum Operarting Lease Payments Details Usd
2013 (six months)	$ 202,995
2014	411,974
2015	425,274
2016	210,569
2017	1,038
Future Minimum Lease Payments	$ 1,251,850

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Subsequent Events

6 Months Ended

Dec. 31, 2012

Subsequent Events [Abstract]

Subsequent Events

NOTE 17. SUBSEQUENT EVENTS

On January 11, 2013, the promissory note issued on January 11, 2012 to Hope Capital in the amount of $250,000 was paid in full.

On January 14, 2013, the Company issued an 20% unsecured promissory note to Hope Capital and Jabro Funding Corp. for $250,000. Terms of the note call for bi-weekly principal and interest payments of $10,646 with the note due in full on January 10, 2014. Mr. Friedman has personally guaranteed the repayment of the loan obligation.

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Advertising Costs (Details Narrative) (USD $)	3 Months Ended		6 Months Ended
	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2012	Dec. 31, 2011	Jun. 30, 2012
Marketing and Advertising Expense [Abstract]
Prepaid Advertising	$ 35,440		$ 35,440		$ 17,340
Advertising Expense	$ 162,736	$ 146,018	$ 264,364	$ 210,150

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Discontinued Operations (Tables)

6 Months Ended

Dec. 31, 2012

Discontinued Operations and Disposal Groups [Abstract]

Components of Discontinued Operations

		For the Period July 1, 2011 to September 30, 2011
Net sales	$	2,626,608
Cost of sales		1,739,277
Gross profit		887,331
Advertising expenses		315,551
Other sales and marketing expenses		376,693
General and administrative expenses		216,117
Depreciation and amortization expenses		5,011
Total operating expenses		913,372
Loss from Operations of Discontinued Operations	$	(26,041	)

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Discontinued Operations

6 Months Ended

Dec. 31, 2012

Discontinued Operations and Disposal Groups [Abstract]

Discontinued Operations

NOTE 2. DISCONTINUED OPERATIONS

Effective October 1, 2011 the Company sold Web Merchants, Inc. to Web Merchants Atlanta, LLC.

The following table sets forth the components of discontinued operations:

		For the Period July 1, 2011 to September 30, 2011
Net sales	$	2,626,608
Cost of sales		1,739,277
Gross profit		887,331
Advertising expenses		315,551
Other sales and marketing expenses		376,693
General and administrative expenses		216,117
Depreciation and amortization expenses		5,011
Total operating expenses		913,372
Loss from Operations of Discontinued Operations	$	(26,041	)

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Condensed Consolidated Balance Sheets (Parenthetical) (USD $)	Dec. 31, 2012	Jun. 30, 2012
Discount on cash advance	$ 33,600
Common stock- par value	$ 0.01	$ 0.01
Common stock- shares authorized	175,000,000	175,000,000
Common stock- shares issued	70,702,596	70,702,596
Common stock- shares outstanding	70,702,596	70,702,596
Preferred Stock
Preferred stock - par value	$ 0.0001	$ 0.0001
Preferred stock - shares authorized	5,700,000	5,700,000
Preferred stock - shares issued
Preferred stock - shares outstanding
Series A Convertible Preferred Stock
Preferred stock - par value	$ 0.0001	$ 0.0001
Preferred stock - shares authorized	4,300,000	4,300,000
Preferred stock - shares issued	4,300,000	4,300,000
Preferred stock - shares outstanding	4,300,000	4,300,000
Preferred stock - liquidation preference	$ 1,000,000	$ 1,000,000

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Convertible Notes Payable Shareholder

6 Months Ended

Dec. 31, 2012

Notes to Financial Statements

Convertible Notes Payable Shareholder

NOTE 12. CONVERTIBLE NOTES PAYABLE - SHAREHOLDER

On June 24, 2009, the Company issued a 3% convertible note payable to Hope Capital with a face amount of $375,000. Hope Capital is a shareholder of the Company and was the majority shareholder of the Company before the merger with OneUp Innovations, Inc.  The note was convertible, at the holder’s option or the Company’s option, into common stock at $.25 per share and could be converted at any time prior to the maturity date of August 15, 2012. Effective August 15, 2012, the note was amended to reduce the per share conversion price to $0.20 and extend the maturity date to August 15, 2013. Upon maturity, the Company has the option to either repay the note plus accrued interest in cash or issue the equivalent number of shares of common stock at $.20 per share, unless such conversion would force the holders’ total ownership of common stock of the Company to exceed 9.9% of the total shares outstanding. As of December 31, 2012, the principle balance was $375,000 and accrued interest was $39,483.

On September 2, 2009, the Company issued a 3% convertible note payable to Hope Capital, Inc. with a face amount of $250,000. The note was convertible, at the holder’s option, into common stock at $.25 per share and could be converted at any time prior to the maturity date of September 2, 2012. Effective September 2, 2012, the note was amended to reduce the per share conversion price to $0.10 and extend the maturity date to September 2, 2013. There was no beneficial conversion on the date of amendment as the face value was equal to the conversion price. As of December 31, 2012, the principle balance was $250,000 and the accrued interest was $24,986.

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Document and Entity Information	6 Months Ended
	Dec. 31, 2012	Feb. 13, 2013
Document And Entity Information
Entity Registrant Name	Liberator, Inc.
Entity Central Index Key	0001374567
Document Type	10-Q
Document Period End Date	Dec. 31, 2012
Amendment Flag	false
Current Fiscal Year End Date	--06-30
Is Entity a Well-known Seasoned Issuer?	No
Is Entity a Voluntary Filer?	No
Is Entity's Reporting Status Current?	Yes
Entity Filer Category	Smaller Reporting Company
Entity Common Stock, Shares Outstanding		70,702,596
Document Fiscal Period Focus	Q2
Document Fiscal Year Focus	2013

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Taxes

6 Months Ended

Dec. 31, 2012

Income Tax Disclosure [Abstract]

Taxes

NOTE 13. TAXES

There is no income tax provision (benefit) for federal or state income taxes as the Company has incurred operating losses since inception. Deferred income taxes reflect the net tax effects of net operating loss and tax credit carryovers and temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and the amounts used for income tax purposes.

 Utilization of the net operating loss and tax credit carryforwards may be subject to a substantial annual limitation due to the ownership change limitations provided by the Internal Revenue Code of 1986, as amended, and similar state provisions. The Company may have experienced a change of control that could result in a substantial reduction to the previously reported net operating loss carryforwards at June 30, 2012; however, the Company has not performed a change of control study and, therefore, has not determined if such change has taken place and if such a change has occurred the related reduction to the net operating loss carryforwards.  As of December 31, 2012, the net operating loss carryforwards continue to be fully reserved and any reduction in such amounts as a result of this study would also reduce the related valuation allowances resulting in no net impact to the financial results of the Company.

The Company applies the provisions of Financial Accounting Standards Board (FASB”) Interpretation No.48 (FIN 48”) Accounting for Uncertainty in Income Taxes, an interpretation of FASB Statement No. 109.”  As of December 31, 2012, there was no significant liability for income tax associated with unrecognized tax benefits. 

With few exceptions, the Company is no longer subject to U.S. federal, state, and local income tax examination by tax authorities for tax years before 2008.

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Condensed Consolidated Statements of Operations (USD $)	3 Months Ended		6 Months Ended
	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2012	Dec. 31, 2011
Income Statement [Abstract]
Net Sales	$ 3,980,856	$ 4,293,482	$ 7,191,031	$ 7,247,622
Cost of goods sold	2,800,113	3,038,566	5,001,513	5,126,229
Gross profit	1,180,743	1,254,916	2,189,518	2,121,393
Operating expenses
Advertising and promotion	162,736	146,018	264,364	210,150
Other selling and marketing	381,342	300,364	697,831	616,997
General and administrative	400,932	533,792	856,356	1,009,396
Depreciation and amortization	45,156	41,030	88,963	103,497
Total operating expenses	990,166	1,021,204	1,907,514	1,940,040
Income from continuing operations	190,577	233,712	282,004	181,353
Other Income (Expense):
Interest income	215	197	312	321
Interest (expense) and financing costs	(84,284)	(80,261)	(169,331)	(162,673)
Gain(loss) on disposal of assets	(2,801)		(2,801)
Debt issuance costs		(12,257)		(24,514)
Total Other Income (Expense)	(86,870)	(92,321)	(171,820)	(186,866)
Income (loss) from continuing operations before income taxes	103,707	141,391	110,184	(5,513)
Provision for income taxes
Income (loss) from continuing operations	103,707	141,391	110,184	(5,513)
Loss from discontinued operations, including loss on disposal of $101,432		(101,432)		(127,473)
Net income (loss)	$ 103,707	$ 39,959	$ 110,184	$ (132,986)
Net income (loss) per share
Basic	$ 0.00	$ 0.00	$ 0.00	$ 0.00
Diluted	$ 0.00	$ 0.00	$ 0.00	$ 0.00
Shares used in computing net income (loss) per share
Basic	70,702,596	92,072,047	70,702,596	92,009,547
Diluted	70,702,596	92,072,047	70,702,596	92,009,547

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Notes Payable

6 Months Ended

Dec. 31, 2012

Debt Disclosure [Abstract]

Notes Payable

NOTE 7. NOTES PAYABLE

Notes payable consisted of the following:

	December 31, 2012				June 30, 2012
Unsecured note payable for $250,000 to Hope Capital, Inc. with interest at 20%, principal and interest paid bi-weekly, maturing January 11, 2013. Secured by personal guarantee of principal stockholder. The note was repaid on January 11, 2013.		$	10,565		$	140,784
Unsecured note payable for $130,000 to Hope Capital, Inc. with interest at 20%, principal and interest paid bi-weekly, maturing April 2, 2013. Secured by personal guarantee of principal stockholder.			37,585			102,256
Unsecured note payable for $250,000 to Hope Capital, Inc. with interest at 20%, principal and interest paid bi-weekly, maturing December 6, 2013.  Secured by personal guarantee of principal stockholder.			241,277			-
Unsecured note payable for $100,000 to an individual, with interest at 20% payable monthly; principal due in full on July 31, 2012. Subsequent to June 30, 2012, the due date on this note was extended to July 31, 2013. Secured by personal guarantee of principal stockholder.			100,000			100,000
Unsecured note payable for $300,000 to an individual, with interest at 20%, principal and interest originally due in full on January 3, 2012; extended to January 3, 2013, then extended to January 3, 2014, with interest payable monthly and principal due on maturity. Secured by personal guarantee of principal stockholder.			300,000			300,000
Unsecured note payable for $200,000 to an individual, with interest at 16%, principal and interest originally due on January 3, 2011, extended to May 1, 2013. Beginning May 31, 2011, the interest rate was increased to 20%, with interest payable monthly, and the principal due in full on May 1, 2013. Secured by personal guarantee of principal stockholder.			200,000			200,000
Total unsecured notes payable			889,427			843,040
Less: current portion			(889,427	)		(843,040	)
Long-term unsecured notes payable		$	-		$	-

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Equipment and Leasehold Improvements

6 Months Ended

Dec. 31, 2012

Property, Plant and Equipment [Abstract]

Equipment and Leasehold Improvements

NOTE 6. EQUIPMENT AND LEASEHOLD IMPROVEMENTS

Equipment and leasehold improvements are stated at cost. Depreciation and amortization are provided using the straight-line method over the estimated useful lives for equipment and furniture and fixtures, or the shorter of the remaining lease term or estimated useful lives for leasehold improvements.

Equipment and leasehold improvements consisted of the following:

	December 31, 2012				June 30, 2012				Estimated Useful Life
Factory Equipment		$	1,680,103			$	1,620,463		2-10 years
Computer Equipment and Software			873,324				894,824		5-7 years
Office Equipment and Furniture			166,996				166,996		5-7 years
Construction in progress			194,241				39,241
Leasehold Improvements			343,120				336,461		10 years
Subtotal			3,257,784				3,057,985
Accumulated Depreciation			(2,393,538	)			(2,322,308	)
Total equipment and leasehold improvements, net		$	864,246			$	735,677

As of December 31, 2012, construction in progress included $11,648 of capitalized interest at a rate of 20%.

Management reviews long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying value of such assets may not be recoverable. Recoverability of these assets is measured by a comparison of the carrying amount to forecasted undiscounted future cash flows expected to be generated by the asset. If the carrying amount exceeds its estimated future cash flows, then an impairment charge is recognized to the extent that the carrying amount exceeds the asset’s fair value. Management has determined no asset impairment occurred during the six months ended December 31, 2012.

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Summary of Significant Accounting Policies (Policies)

6 Months Ended

Dec. 31, 2012

Accounting Policies [Abstract]

Basis of Presentation

Basis of Presentation

These consolidated financial statements include the accounts and operations of our wholly owned operating subsidiaries, OneUp Innovations, Inc. and Foam Labs, Inc. For the period July 1, 2011 to October 1, 2011, Web Merchants, Inc. is classified as discontinued operations on the statement of operations. Intercompany accounts and transactions have been eliminated in consolidation. Certain prior period amounts have been reclassified to conform to the current year presentation.

The accompanying consolidated condensed financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America for interim financial information and with the instructions to Form 10-Q and Regulation S-X.  Accordingly, they do not include all of the information and footnotes required by generally accepted accounting principles (GAAP”) for complete financial statements.  These consolidated condensed financial statements and notes should be read in conjunction with the Company’s consolidated financial statements contained in the Company’s report on Form 10-K for the year ended June 30, 2012 filed on October 11, 2012.

The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosures of contingent assets and liabilities at the balance sheet date and the reported amounts of revenues and expenses during the period reported.  Management reviews these estimates and assumptions periodically and reflects the effect of revisions in the period that they are determined to be necessary.  Actual results could differ from those estimates and assumptions.

Use of Estimates

Use of Estimates

The preparation of the consolidated financial statements in conformity with GAAP in the United States requires management to make estimates and assumptions in determining the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and reported amounts of revenues and expenses during the reporting period.  Significant estimates in these consolidated financial statements include estimates of asset impairment, tax valuation reserves, loss contingencies, allowances for doubtful accounts, share-based compensation, and useful lives for depreciation and amortization.  Actual results could differ materially from these estimates.

Revenue Recognition

Revenue Recognition     

The Company recognizes revenue in accordance with SEC Staff Accounting Bulletin (“SAB”) No. 104, Revenue Recognition (“SAB No. 104”.)  SAB No. 104 requires that four basic criteria must be met before revenue can be recognized: (1) persuasive evidence of an arrangement exists; (2) title has transferred; (3) the fee is fixed or determinable; and (4) collectability is reasonably assured.  The Company uses contracts and customer purchase orders to determine the existence of an arrangement. The Company uses shipping documents and third-party proof of delivery to verify that title has transferred. The Company assesses whether the fee is fixed or determinable based upon the terms of the agreement associated with the transaction. To determine whether collection is probable, the Company assesses a number of factors, including past transaction history with the customer and the creditworthiness of the customer. If the Company determines that collection is not reasonably assured, then the recognition of revenue is deferred until collection becomes reasonably assured, which is generally upon receipt of payment.

The Company records product sales net of estimated product returns and discounts from the list prices for its products. The amounts of product returns and the discount amounts have not been material to date. The Company includes shipping and handling costs in cost of product sales.

Cash and Cash Equivalents

Cash and Cash Equivalents

For purposes of reporting cash flows, the Company considers all highly liquid debt instruments purchased with a maturity of three months or less to be cash equivalents.

Allowance for Doubtful Accounts

Allowance for Doubtful Accounts

The allowance for doubtful accounts reflects management's best estimate of probable credit losses inherent in the accounts receivable balance. The Company determines the allowance based on historical experience, specifically identified nonpaying accounts and other currently available evidence. The Company reviews its allowance for doubtful accounts monthly with a focus on significant individual past due balances over 90 days. Account balances are charged off against the allowance after all means of collection have been exhausted and the potential for recovery is considered remote. The Company does not have any off-balance sheet credit exposure related to its customers. At December 31, 2012, accounts receivable totaled $903,110 net of $13,934 in the allowance for doubtful accounts and $19,240 in reserve for returns and discounts. At June 30, 2012, accounts receivable totaled $803,342 net of $9,503 in the allowance for doubtful accounts and $38,536 reserve for returns and discounts.

Inventories and Inventory Reserves

Inventories and Inventory Reserves

Inventories are stated at the lower of cost or market. Cost is determined using the first-in, first-out (FIFO) method. Market is defined as sales price less cost to dispose and a normal profit margin.  Inventory costs include materials, labor, depreciation and overhead. The company establishes reserves for excess and obsolete inventory, based on prevailing circumstances and judgment for consideration of current events, such as economic conditions, that may affect inventory. The reserve required to record inventory at lower of cost or market may be adjusted in response to changing conditions.

Concentration of Credit Risk

Concentration of Credit Risk

Financial instruments that potentially subject us to significant concentration of credit risk consist primarily of cash, cash equivalents, and accounts receivable.  As of December 31, 2012, substantially all of our cash and cash equivalents were held at a single financial institution. Accounts receivable are typically unsecured and are derived from revenue earned from customers primarily located in North America and Europe.

Fair Value of Financial and Derivative Instruments

 Fair Value of Financial and Derivative Instruments

At December 31, 2012, our financial instruments included cash and cash equivalents, accounts receivable, accounts payable, and other long-term debt.

The fair values of these financial instruments approximated their carrying values based on either their short maturity or current terms for similar instruments.

The Company measures the fair value of its assets and liabilities under the guidance of ASC 820, Fair Value Measurements and Disclosures, which defines fair value, establishes a framework for measuring fair value inaccordance with generally accepted accounting principles and expands disclosures about fair value measurements.ASC 820 does not require any new fair value measurements, but its provisions apply to all other accountingpronouncements that require or permit fair value measurement.

ASC 820 clarifies that fair value is an exit price, representing the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants based on the highest and best use of the asset or liability. As such, fair value is a market-based measurement that should be determined based on assumptions that market participants would use in pricing an asset or liability. ASC 820 requires the Company to use valuation techniques to measure fair value that maximize the use of observable inputs and minimize the use of unobservable inputs. These inputs are prioritized as follows:

Level 1: Observable inputs such as quoted prices for identical assets or liabilities in active markets;

Level 2: Inputs, other than the quoted prices in active markets, that are observable either directly or indirectly such as quoted prices for similar assets or liabilities or market-corroborated inputs; and

Level 3: Unobservable inputs for which there is little or no market data, which require the reporting entity to develop its own assumptions about how market participants would price the assets or liabilities.

The valuation techniques that may be used to measure fair value are as follows:

A. Market approach - Uses prices and other relevant information generated by market transactions involving identical or comparable assets or liabilities

B. Income approach - Uses valuation techniques to convert future amounts to a single present amount based on current market expectations about those future amounts, including present value techniques, option-pricing models and excess earnings method

C. Cost approach - Based on the amount that currently would be required to replace the service capacity of an asset (replacement cost)

Advertising Costs

Advertising Costs

Advertising costs are expensed in the period when the advertisements are first aired or distributed to the public. Prepaid advertising (included in prepaid expenses) was $35,440 at December 31, 2012 and $17,340 at June 30, 2012. Advertising expense for the three months ended December 31, 2012 and 2011 was $162,736 and $146,018, respectively. Advertising expense for the six months ended December 31, 2012 and 2011 was $264,364 and 210,150, respectively

Research and Development

Research and Development

Research and development expenses for new products are expensed as they are incurred. Expenses for new product development totaled $27,471 and $24,635 for the three months ended December 31, 2012 and 2011, respectively. Expenses for new product development totaled $53,197 and $57,641 for the six months ended December 31, 2012 and 2011, respectively. Research and development costs are included in general and administrative expense.

Property and Equipment

Property and Equipment

Property and equipment are stated at cost. Depreciation and amortization are computed using the straight-line method over estimated service lives for financial reporting purposes.

Expenditures for major renewals and betterments that extend the useful lives of property and equipment are capitalized. Expenditures for maintenance and repairs are charged to expense as incurred. When properties are disposed of, the related costs and accumulated depreciation are removed from the respective accounts, and any gain or loss is recognized currently.

Impairment or Disposal of Long Lived Assets

Impairment or Disposal of Long Lived Assets

Long-lived assets to be held are reviewed for events or changes in circumstances which indicate that their carrying value may not be recoverable. They are tested for recoverability using undiscounted cash flows to determine whether or not impairment to such value has occurred as required by FASB ASC Topic No. 360, Property, Plant, and Equipment. The Company has determined that there was no impairment at December 31, 2012.

Operating Leases

Operating Leases

The Company leases its facility under a ten year operating lease that was signed in September 2005 and expires December 31, 2015. The lease is on an escalating schedule with the final year on the lease at $34,358 per month. The liability for this difference in the monthly payments is accounted for as a deferred rent liability, and the balance in this account at December 31, 2012 was $224,505. The rent expense under this lease for the three months ended December 31, 2012 and 2011 was $80,931. The Company also leases certain equipment under operating leases, as more fully described in Note 16 - Commitments and Contingencies.

Stock Based Compensation

Stock Based Compensation

We account for stock-based compensation in accordance with FASB ASC 718, Compensation - Stock Compensation. We measure the cost of each stock option at its fair value on the grant date. Each award vests over the subsequent period during which the recipient is required to provide service in exchange for the award (the vesting period). The cost of each award is recognized as expense in the financial statements over the respective vesting period. The expense recognized reflects an estimated forfeiture rate for unvested awards of 25%. All of the Company’s stock options are service-based awards, and because the Company’s stock options are plain vanilla,” as defined by the U. S. Securities and Exchange Commission in Staff Accounting Bulletin No. 107, they are reflected only in Stockholders’ Equity and Compensation Expense accounts.

Segment Information

Segment Information

We have identified three reportable sales channels:  Direct, Wholesale and Other.  Direct includes product sales through our two e-commerce sites and our single retail store. Wholesale includes Liberator branded products sold to distributors and retailers, non-Liberator products sold to retailers, and private label items sold to other resellers. The Wholesale category also includes contract manufacturing services, which consists of specialty items that are manufactured in small quantities for certain customers, and which, to date, has not been a material part of our business. Other consists principally of shipping and handling fees and costs derived from our Direct business and fulfillment service fees.

The following is a summary of sales results for the Direct, Wholesale, and Other channels.

	Three Months Ended (unaudited)					Six Months Ended (unaudited)
	December 31, 2012			December 31, 2011		December 31, 2012			December 31, 2011
Net Sales:
Direct	$	1,419,607		$	1,564,690	$	2,602,484		$	2,655,787
Wholesale		2,269,280			2,360,266		4,078,063			3,967,950
Other		291,969			368,526		510,484			623,885
Total Net Sales	$	3,980,856		$	4,293,482	$	7,191,031		$	7,247,622
Gross Margin:
Direct	$	702,395		$	778,336	$	1,304,594		$	1,303,091
Wholesale		497,694			413,300		917,118			724,029
Other		(19,346	)		63,280		(32,194	)		94,273
Total Gross Margin	$	1,180,743		$	1,254,916	$	2,189,518		$	2,121,393

Income Taxes

Income Taxes

Income taxes are accounted for under the asset and liability method. The asset and liability method requires the recognition of deferred tax assets and liabilities for the expected future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their tax bases and operating loss and tax credit carry forwards. Deferred tax assets and liabilities are measured using enacted income tax rates applicable to the period that includes the enactment date.

As a result of the implementation of accounting for uncertain tax positions effective July 1, 2008, the Company did not recognize a liability for unrecognized tax benefits and, accordingly, was not required to record any cumulative effect adjustment to beginning of year retained earnings. As of both the date of adoption and December 31, 2012, there was no significant liability for income tax associated with unrecognized tax benefits.

In evaluating a tax position for recognition, management evaluates whether it is more-likely-than-not that a position will be sustained upon examination, including resolution of related appeals or litigation processes, based on technical merits of the position. If the tax position meets the more-likely-than-not recognition threshold, the tax position is measured and recognized in the Company's financial statements as the largest amount of tax benefit that, in management's judgment, is greater than 50% likely of being realized upon settlement.

The Company recognizes accrued interest related to unrecognized tax benefits as well as any related penalties in interest expense in its consolidated statements of operations. As of the date of adoption and during the six months ended December 31, 2012 and 2011, there was no accrual for the payment of interest and penalties related to uncertain tax positions.

Recent Accounting Pronouncements

Recently Adopted Accounting Pronouncements

In May 2011, the Financial Accounting Standards Board, which we refer to as the FASB, issued new accounting guidance amending fair value measurement to achieve common fair value measurement and disclosure requirements in U.S. GAAP, and International Financial Reporting Standards. We adopted the new accounting guidance on January 1, 2012. As the new accounting guidance primarily amended the disclosure requirements related to fair value measurement, the adoption did not have any impact on our financial condition or results of operations.

In June 2011, the FASB issued new accounting guidance on the presentation of other comprehensive income, which was subsequently revised in December 2011. The new guidance eliminates the current option to present the components of other comprehensive income as part of the statement of changes in stockholders' equity. Instead, an entity has the option to present the total of comprehensive income, the components of net income and the components of other comprehensive income either in a single continuous statement of comprehensive income or in two separate but consecutive statements. We adopted the new accounting guidance on July 1, 2012 which resulted in reporting the components of comprehensive loss in the Consolidated Statements of Operations, rather than in the Consolidated Statements of Stockholders' Equity, as previously reported. As these standards impact presentation requirements only, the adoption of this guidance did not have a material impact on the Company’s consolidated financial statements.

In December 2011, the FASB issued ASU No. 2011-11, Balance Sheet (Topic 210): Disclosures about Offsetting Assets and Liabilities. The update provides that an entity shall disclose information to enable users of its financial statements to evaluate the effect or potential effect of netting arrangements on its financial position. Required disclosures should be made separately for assets and liabilities and include (a) gross amounts of those assets and liabilities; (b) the amounts that have been offset; (c) the net amounts presented in the statement of financial position; and (d) the amounts subject to an enforceable master netting arrangement.  This guidance is effective for annual reporting periods beginning on or after January 1, 2013, and interim periods within those annual periods. The Company will adopt this guidance for its first quarter in fiscal year 2014. The Company does not anticipate that the adoption of this update will have a significant impact on its results of operations or financial position.

In July 2012, the FASB issued ASU 2012-02, Intangible-Goodwill and Other (Topic 350): Testing indefinite- Lived Intangible Assets for Impairment. Under the guidance, testing the decline in the realizable value (impairment) of indefinite-lived intangible assets other than goodwill has been simplified.  The guidance allows an organization the option to first assess qualitative factors to determine whether it is necessary to perform the quantitative impairment test.  An organization electing to perform a qualitative assessment is no longer required to calculate the fair value of an indefinite-lived intangible asset unless the organization determines, based on a qualitative assessment, that it is “more likely than not” that the asset is impaired.  The guidance is effective for impairment tests for fiscal years beginning after September 15, 2012 (our fiscal 2014).  The company does not believe the adoption of ASU 2012-02 will have a material impact on its consolidated financial statements.

In October 2012, the FASB issued accounting guidance containing technical corrections and improvements to the Accounting Standards Codification, which we refer to as the Codification. The technical corrections are relatively minor corrections and clarifications. These corrections, which affect various Codification topics and apply to all reporting entities within the scope of those topics, are divided into three main categories: (1) Source literature amendments which carry forward the original intent of certain pre-Codification authoritative literature that was inadvertently altered during the Codification process; (2) Guidance clarification and reference corrections which resulted in changes to wording and references to avoid misapplication or misinterpretation of guidance; and (3) Relocated guidance which moved guidance from one part of the Codification to another to correct instances in which the scope of pre-Codification guidance may have been unintentionally narrowed or broadened during the Codification process. The guidance also made conforming changes for the use of the term "fair value" in certain pre-Codification standards. The FASB did not provide transition guidance for Codification amendments that are not expected to change current practice. However, it did for those amendments that are more substantive and these will be effective for fiscal periods beginning after December 15, 2012. We are still evaluating the impact these technical corrections will have, if any, on our financial condition or results of operations.

We have determined that all other recently issued accounting standards will not have a material impact on our Consolidated Financial Statements, or do not apply to our operations.

Net Income (Loss) Per Share

Net Income (Loss) Per Share

Basic net income (loss) per common share was determined by dividing net income (loss) applicable to common stockholders by the weighted average common shares outstanding during the period.  Basic and diluted net loss per share is the same because all outstanding common stock equivalents have been excluded, as they are anti-dilutive.

The following potentially issuable common shares were not included in the computation of diluted net income (loss) per share because they would have an anti-dilutive effect due to net income (losses) for each period:

	December 31,
	2012	2011
Common stock options	4,234,500	3,445,956
Common stock warrants	2,462,393	2,712,393
Convertible preferred stock	4,300,000	4,300,000
Convertible notes	4,375,000	2,500,000
Total	15,371,893	12,958,349

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Stockholders' Equity

6 Months Ended

Dec. 31, 2012

Equity [Abstract]

Stockholders' Equity

NOTE 14. STOCKHOLDERS’ EQUITY

Common Stock- The Company’s authorized common stock was 175,000,000 shares at December 31, 2012 and June 30, 2012.  Common shareholders are entitled to dividends if and when declared by the Company’s Board of Directors, subject to preferred stockholder dividend rights. At December 31, 2012, the Company had reserved the following shares of common stock for issuance:

	December 31,
	2012
Shares of common stock subject to outstanding warrants		2,462,393
Shares of common stock reserved for issuance under the 2009 Stock Option Plan		5,000,000
Shares of common stock issuable upon conversion of the Preferred Stock		4,300,000
Shares of common stock issuable upon conversion of Convertible Notes		4,375,000
Total shares of common stock equivalents		16,137,393

Preferred Stock - On February 18, 2011, the Company filed an amendment to its Articles of Incorporation, effective February 9, 2011, authorizing the issuance of preferred stock and the Company now has 10,000,000 authorized shares of preferred stock, par value $.0001 per share, of which 4,300,000 shares have been designated and issued as Series A Convertible Preferred Stock. Each share of Series A Convertible Preferred Stock is convertible into one share of common stock and has a liquidation preference of $.2325 ($1,000,000 in the aggregate). Liquidation payments to the preferred holders have priority and are made in preference to any payments to the holders of common stock. In addition, each share of Series A Convertible Preferred Stock is entitled to the number of votes equal to the result of: (i) the number of shares of common stock of the Company (the Common Shares”) issued and outstanding at the time of such vote multiplied by 1.01; divided by (ii) the total number of Series A Convertible Preferred Shares issued and outstanding at the time of such vote. At each meeting of shareholders of the Company with respect to any and all matters presented to the shareholders of the Company for their action or consideration, including the election of directors, holders of Series A Convertible Preferred Shares shall vote together with the holders of Common Shares as a single class.

Stock Purchase Warrants - As of December 31, 2012, the following share purchase warrants were outstanding:

Number of Warrants	Exercise Prices		Expiration Dates
292,479	$	.50	June 26, 2014
1,292,479	$	.75	June 26, 2014
877,435	$	1.00	June 26, 2014
2,462,393

The following table summarizes the continuity of the Company’s share purchase warrants:

	Shares		Weighted Average Exercise Prices
Balance June 30, 2012	2,712,393		$	.76
Expired	(250,000	)		.25
Balance December 31, 2012	2,462,393		$	.81

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Credit Card Advance

6 Months Ended

Dec. 31, 2012

Notes to Financial Statements

Credit Card Advance

NOTE 10. CREDIT CARD ADVANCE

On October 4, 2012, the Company entered into an agreement with Credit Cash NJ, LLC whereby Credit Cash agreed to loan OneUp and Foam Labs a total of $400,000. The loan is secured by OneUp’s and Foam Lab’s existing and future credit card collections. Terms of the loan call for a repayment of $448,000, which includes a one-time finance charge of $48,000, approximately ten month after the funding date. The one-time finance charge will be amortized to interest expense during the ten month term of the loan. Repayment will be accomplished by Credit Cash withholding a fixed amount each business day of $2,074 from OneUp’s credit card receipts until full repayment is made. The loan is guaranteed by the Company and is personally guaranteed by the Company’s CEO and controlling shareholder, Louis S. Friedman. As of December 31, 2012, the principle amount is $330,277 net of a discount of $33,600.

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Stockholders' Equity - Share Purchase Warrants (Details) (USD $)			6 Months Ended
	Dec. 31, 2012	Jun. 30, 2012	Dec. 31, 2012 292,479 Warrants	Dec. 31, 2012 1,292,479 Warrants	Dec. 31, 2012 877,435 Warrants
Warrants outstanding	2,462,393	2,712,393	292,479	1,292,479	877,435
Exercise Price			0.50	0.75	1.00
Expiration Date			Jun. 26, 2014	Jun. 26, 2014	Jun. 26, 2014

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Short-term Notes Payable-Related Party

6 Months Ended

Dec. 31, 2012

Notes to Financial Statements

Short-term Notes Payable-Related Party

NOTE 8. SHORT TERM NOTES PAYABLE-RELATED PARTY

	December 31, 2012		June 30, 2012
Unsecured note payable to an officer, with interest at 3.25%, due on demand	$	40,000	$	40,000
Unsecured note payable to an officer, with interest at 3.25%, due on demand		76,000		76,000
Total unsecured notes payable		116,000		116,000
Less: current portion		116,000		116,000
Long-term unsecured notes payable	$	-	$	-

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Line of Credit

6 Months Ended

Dec. 31, 2012

Notes to Financial Statements

Line of Credit

NOTE 9. LINE OF CREDIT

On May 24, 2011, the Company’s wholly owned subsidiary, OneUp Innovations, Inc. (“OneUp”), and OneUp’s wholly owned subsidiary, Foam Labs, Inc. (“Foam Labs”) entered into a credit facility with a finance company, Advance Financial Corporation, to provide it with an asset based line of credit of up to $750,000 against 85% of eligible accounts receivable (as defined in the agreement) for the purpose of improving working capital.  The term of the agreement is one year, renewable for additional one-year terms unless either party provides written notice of non-renewal at least 90 days prior to the end of the current financing period. The credit facility is secured by our accounts receivable and other rights to payment, general intangibles, inventory and equipment, and are subject to eligibility requirements for current accounts receivable. Advances under the agreement bear interest at a rate of 2.5% over the lenders Index Rate (as of December 31, 2012 the lenders Index Rate was 4.75%).  In addition there is a Monthly Service Fee (as defined in the agreement) of up to 1.25% per month. The Company’s CEO, has personally guaranteed the repayment of the facility.  In addition, Liberator, Inc., has provided its corporate guaranty of the credit facility.  On December 31, 2012, the balance owed under this line of credit was $465,896.  On December 31, 2012, we were current and in compliance with all terms and conditions of the line of credit.

Management believes cash flows generated from operations, along with current cash and investments as well as borrowing capacity under the line of credit should be sufficient to finance capital requirements required by operations. If new business opportunities do arise, additional outside funding may be required.

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Unsecured Lines of Credit

6 Months Ended

Dec. 31, 2012

Notes to Financial Statements

Unsecured Lines of Credit

NOTE 11. UNSECURED LINES OF CREDIT

The Company has drawn cash advances on three unsecured lines of credit that are in the name of the Company and Louis S. Friedman. The terms of these unsecured lines of credit call for monthly payments of principal and interest, with interest rates ranging from 12% to 18%. The aggregate amount owed on the three unsecured lines of credit was $26,111 at December 31, 2012 and $38,980 at June 30, 2012.

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Commitments and Contingencies - Operating Leases (Details Narrative) (USD $)	3 Months Ended			6 Months Ended
	Dec. 31, 2012	Dec. 31, 2011	Jun. 30, 2011	Dec. 31, 2012 Minimum	Dec. 31, 2012 Maximum	Dec. 31, 2012 Facility		Dec. 31, 2012 Postage Equipment	Dec. 31, 2012 Equipment
Operating Leases
Deferred rent liability	$ 224,505		$ 250,174
Rent Expense	80,931	80,931
Letter of Credit						25,000
Monthly rental, final year						34,358		104	1,587
Term of lease						10 years	[1]	Expires January 2013	Expires September 2015
Capital Leases
Leased properties	$ 349,205
Interest rates				7.00%	21.00%

[1] Signed in September 2005 and expires December 31, 2015

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Commitments and Contingencies - Future minimum capital lease payments (Details) (USD $)	Dec. 31, 2012
Capital Leases, Future Minimum Payments Due, Fiscal Year Maturity [Abstract]
2013 (six months)	$ 22,157
2014	29,111
2015	19,975
2016	18,879
Thereafter through 2018	11,321
Future Minimum Lease Payments	101,443
Less Amount Representing Interest	(22,747)
Present Value of Minimum Lease Payments	78,696
Current portion of lease payable	(30,292)
Long-Term Obligations under Leases Payable	$ 48,404

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Related Parties (Details Narrative) (USD $)	6 Months Ended
	Dec. 31, 2012
October 30, 2010 Note
Issue Date	Oct. 30, 2010
Note Face Amount	$ 40,000
Interest Rate	3.25%
Acrrued Interest	2,884
Interest Expense	655
January 3, 2011 Note
Issue Date	Jan. 03, 2011
Note Face Amount	300,000
Interest Rate	20.00%
Date of Maturity	Jan. 03, 2013
July 20, 2012 Note
Issue Date	Jul. 20, 2011
Note Face Amount	100,000
Interest Payment	1,667
Interest Rate	20.00%
January 13, 2012 Note
Issue Date	Jan. 13, 2012
Note Face Amount	250,000
Principal and interest payment	10,646
Frequency	bi-weekly
April 2, 2012 Note
Issue Date	Apr. 02, 2012
Note Face Amount	130,000
Principal and interest payment	5,536
Frequency	bi-weekly
Short-term unsecured notes payable	37,585
Shareholder Wife Note
Issue Date	Jun. 30, 2010
Note Face Amount	76,000
Interest Rate	3.25%
Acrrued Interest	8,025
Interest Expense	$ 1,245

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Discontinued Operations(Details) (USD $)	6 Months Ended
	Dec. 31, 2011
Discontinued Operations and Disposal Groups [Abstract]
Net sales	$ 2,626,608
Cost of sales	1,739,277
Gross profit	887,331
Advertising expenses	315,551
Other sales and marketing expenses	376,693
General and administrative expenses	216,117
Depreciation and amortization expenses	5,011
Total operating expenses	913,372
Loss from Operations of Discontinued Operations	$ (26,041)

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Equipment and Leasehold Improvements - Construction in Progress (Details Narrative) (USD $) (USD $)	Dec. 31, 2012
Equipment And Leasehold Improvements - Construction In Progress Details Narrative Usd
Capitalized Interest	$ 11,648
Interest Rate	20.00%

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Commitments and Contingencies

6 Months Ended

Dec. 31, 2012

Commitments and Contingencies Disclosure [Abstract]

Commitments and Contingencies

NOTE 16. COMMITMENTS AND CONTINGENCIES

Operating Leases

The Company leases its facility under a ten year operating lease that was signed in September 2005 and expires December 31, 2015. Lease payments are on an escalating schedule with the final year on the lease at $34,358 per month. The liability for this difference in the monthly payments is accounted for as a deferred rent liability, and the balance in this account at December 31, 2012 was $224,505 and $250,174 at June 30, 2012. The rent expense under this lease for the three months ended December 31, 2012 and 2011 was $80,931.

The Company also leases certain postage equipment under an operating lease.  The lease amount is $104 per month and expires January 2013.

The Company entered into an operating lease for certain material handling equipment in September 2010. The lease amount is $1,587 per month and expires in September 2015.

Future minimum lease payments under non-cancelable operating leases at December 31, 2012 are as follows:

Years ending June 30,
2013 (six months)	$	202,995
2014		411,974
2015		425,274
2016		210,569
Thereafter through 2017		1,038
Total minimum lease payments	$	1,251,850

Capital Leases

The Company has acquired equipment under the provisions of long-term leases. For financial reporting purposes, minimum lease payments relating to the equipment have been capitalized. The leased properties under these capital leases have a total cost of $349,205. These assets are included in the fixed assets listed in Note 6 - Equipment and Leasehold Improvements and include computers, software, furniture, and equipment. The capital leases have stated or imputed interest rates ranging from 7% to 21%.

The following is an analysis of the minimum future lease payments subsequent to December 31, 2012:

Years ending June 30,
2013 (six months)	$	22,157
2014		29,111
2015		19,975
2016		18,879
Thereafter through 2018		11,321
Total minimum lease payments		101,443
Less amount representing interest		(22,747	)
Present value of net minimum lease payments		78,696
Less current portion		(30,292	)
Long-term obligations under leases payable	$	48,404

Legal Proceedings

As of the date of this Quarterly Report on Form 10-Q, there are no material pending legal or governmental proceedings relating to our company or properties to which we are a party, and to our knowledge there are no material proceedings to which any of our directors, executive officers or affiliates are a party adverse to us or which have a material interest adverse to us.

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Stock-based Compensation (Tables)

6 Months Ended

Dec. 31, 2012

Equity [Abstract]

Summary of Option Activity

	Number of Shares Underlying Outstanding Options		Weighted Average Remaining Contractual Life (Years)		Weighted Average Exercise Price		Intrinsic Value
Options outstanding as of June 30, 2012		3,506,956		3.4	$	.20	$	-
Granted		2,444,000		4.8	$	.06	$	-
Exercised		-		-	$	-	$	-
Forfeited or expired		(1,716,456)		2.9	$	.17	$	-
Options outstanding as of December 31, 2012		4,234,500		3.1	$	.12	$	-
Options exercisable as of December 31, 2012		899,500		2.7	$	.20	$	-

Value assumptions related to options

	Six Months  Ended December 31,2012
Exercise Price:	$.06 - $.10
Volatility:	40% - 47%
Risk Free Rate:	0.43% - .60%
Vesting Period:	4 years
Forfeiture Rate:	25.0%
Expected Life	4.5 years
Dividend Rate	0%

Summary of non-vested options

	Shares			Weighted Average Grant-Date Fair Value
Non-vested options at June 30, 2012		2,569,625		$	.10
Granted		2,444,000		$	.02
Vested		(512,125	)	$	.09
Forfeited		(1,166,500	)	$	.08
Non-vested options at December 31, 2012		3,335,000		$	.05

Weighted Average characteristics of outstanding stock options

		Outstanding Options						Exercisable Options
Exercise Prices		Number of Shares		Remaining Life  (Years)		Weighted Average  Price		Number of Shares		Weighted Average  Price
$	.06 to .10		2,216,000		4.8	$	.06	-
$	.15 to .16		1,500,500		3.6	$	.16	511,000		$	.15
$	.20 to $.25		518,000		1.8	$	.25		388,500	$	.25
Total stock options			4,234,500		4.0	$	.12		899,500	$	.20

Stock-based compensation expense

	Three Months  Ended December 31,				Six Months  Ended December 31,
	2012		2011		2012		2011
Cost of Goods Sold	$	3,168	$	2,916	$	6,142	$	5,697
Other Selling and Marketing	893		1,413		1,827		2,539
General and Administrative	4,973		1,727		11,640		3,233
Total Stock-based Compensation Expense	$	9,034	$	6,056	$	19,609	$	11,469

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Equipment and Leasehold Improvements (Details) (USD $)	Dec. 31, 2012	Jun. 30, 2012
Property and Equipment, gross	$ 3,257,784	$ 3,057,985
Accumulated depreciation	(2,393,538)	(2,322,308)
Property and Equipment, net	864,246	735,677
Equipment
Property and Equipment, gross	1,680,103	1,620,463
Computer equipment and software
Property and Equipment, gross	873,324	894,824
Office equipment and furniture
Property and Equipment, gross	166,996	166,996
Construction In Progress
Property and Equipment, gross	194,241	39,241
Leasehold Improvements
Property and Equipment, gross	$ 343,120	$ 336,461

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Stock-based Compensation (Details Narrative) (USD $)	6 Months Ended
	Dec. 31, 2012
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]
Options, authorized	5,000,000
Options, available for issurance	765,500
Unrecognized compensation cost	$ 130,338
Vesting Period	3 years 0 months

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Consolidated Condensed Statements of Cash Flows (USD $)	6 Months Ended
	Dec. 31, 2012	Dec. 31, 2011
OPERATING ACTIVITIES:
Net income (loss)	$ 110,184	$ (132,986)
Adjustments to reconcile net loss to net cash provided by (used in) operating activities:
Depreciation and amortization	88,963	103,497
Amortization of debt discount	14,400	24,514
Stock based compensation expense	19,609	36,469
Loss on disposal of fixed asset	2,801
Provision for bad debt	9,240	(389)
Deferred rent payable	(25,669)	(20,349)
Changes in operating assets and liabilities:
Accounts receivable	(123,873)	(691,336)
Inventories	(217,166)	(26,769)
Prepaid expenses and other assets	9,220	(7,274)
Accounts payable	210,161	297,337
Accrued compensation	(8,031)	(936)
Accrued expenses and interest	(14,324)	65,790
Cash provided by (used in) operating activities - continuing operations	75,515	(352,432)
Cash provided by operating activities - discontinued operations		28,613
Net cash provided by (used in) operating activities	75,515	(323,819)
INVESTING ACTIVITIES:
Investment in equipment and leasehold improvements	(196,483)	(17,482)
Cash used in investing activities - continuing operations	(196,483)	(17,482)
Cash provided by investing activities - discontinued operations		813,173
Net cash provided by (used in) investing activities	(196,483)	795,691
FINANCING ACTIVITIES:
Net cash provided by (used in) line of credit	(40,857)	293,348
Net proceeds (repayment) of credit card cash advance	282,277	(267,556)
Repayment of unsecured line of credit	(12,869)	(15,224)
Proceeds from issuance of debt	250,000	100,000
Repayment of short-term debt	(203,613)	(159,622)
Principal payments on equipment note payable and capital leases	(18,720)	(20,498)
Cash provided by (used in) financing activities - continuing operations	256,218	(69,552)
Cash provided by (used in) financing activities - discontinued operations
Net cash provided by (used in) financing activities	256,218	(69,552)
Net increase in cash and cash equivalents	135,250	231,746
Cash and cash equivalents at beginning of period	494,420	514,048
CASH AND CASH EQUIVALENTS AT END OF PERIOD	629,670	745,794
Non cash item:
Additions to capital leases	23,850
Cash paid during the period for:
Interest	196,114	120,936
Income taxes

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Inventories

6 Months Ended

Dec. 31, 2012

Inventory Disclosure [Abstract]

Inventories

NOTE 5. INVENTORIES

Inventories are stated at the lower of cost (which approximates first-in, first-out) or market. Market is defined as sales price less cost to dispose and a normal profit margin.  Inventories consisted of the following:

	December 31, 2012		June 30, 2012
Raw materials	$	616,657	$	442,254
Work in process	106,108		110,270
Finished goods	636,170		589,245
Inventories, net	$	1,358,935	$	1,141,769

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Stockholders' Equity (Details Narrative) (USD $)			6 Months Ended
	Dec. 31, 2012	Jun. 30, 2012	Dec. 31, 2012 Series A Convertible Preferred Stock		Jun. 30, 2012 Series A Convertible Preferred Stock	Dec. 31, 2012 Preferred Stock	Jun. 30, 2012 Preferred Stock	Feb. 18, 2011 Preferred Stock
Common Stock, Authorized	175,000,000	175,000,000
Preferred stock - par value			$ 0.0001		$ 0.0001	$ 0.0001	$ 0.0001
Preferred stock - shares authorized			4,300,000		4,300,000	5,700,000	5,700,000	10,000,000
Preferred stock - liquidation preference, per share			$ 0.2325
Preferred stock - liquidation preference			$ 1,000,000		$ 1,000,000
Voting Rights			1.1	[1]

[1] Entitled to the number of votes equal to the result of: (i) the number of shares of common stock of the Company (the Common Shares) issued and outstanding at the time of such vote multiplied by 1.01; divided by (ii) the total number of Series A Convertible Preferred Shares issued and outstanding at the time of such vote.

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Inventories (Tables)

6 Months Ended

Dec. 31, 2012

Inventory Disclosure [Abstract]

Inventories

	December 31, 2012		June 30, 2012
Raw materials	$	616,657	$	442,254
Work in process	106,108		110,270
Finished goods	636,170		589,245
Inventories, net	$	1,358,935	$	1,141,769

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Opearting Leases (Details Narrative) (USD $)	3 Months Ended			6 Months Ended
	Dec. 31, 2012	Dec. 31, 2011	Jun. 30, 2011	Dec. 31, 2012 Facility
Monthly rental, final year on lease				$ 34,358
Deferred rent liability	224,505		250,174
Rent Expense	$ 80,931	$ 80,931

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Related Parties

6 Months Ended

Dec. 31, 2012

Related Party Transactions [Abstract]

Related Parties

NOTE 15. RELATED PARTIES

The Company’s CEO, Louis Friedman, has personally guaranteed the repayment of the loan obligation to Advance Financial Corporation (see Note 9 – Line of Credit).  In addition, Liberator, Inc. has provided its corporate guarantees of the credit facility.  On December 31, 2012, the balance owed under this line of credit was $465,896.

The loan from Credit Cash (see Note 10 – Credit Card Advance) was guaranteed by the Company (including OneUp and Foam Labs) and was personally guaranteed by the Company’s CEO and controlling shareholder, Louis S. Friedman.  

On October 30, 2010, Mr. Friedman, loaned the Company $40,000. Interest on the loan will accrue at the prevailing prime rate (which was 3.25% on December 31, 2012) until paid and totaled $2,884 as of December 31, 2012. Interest expense for the six months ended December 31, 2012 was $655.

On January 3, 2011, an individual loaned the Company $300,000 with an interest rate of 20%. Interest on the loan is being paid monthly, with the principal due in full on January 3, 2012; extended to January 3, 2013; then extended to January 3, 2014 with interest payable monthly and principle due on maturity. Mr. Friedman personally guaranteed the repayment of the loan obligation.

On July 20, 2011, the Company issued an unsecured promissory note to an individual for $100,000. Terms of the promissory note call for monthly interest payments of $1,667 (equal to interest at 20% per annum), with the principal amount due in full on July 31, 2012. On July 31, 2012, the note was extended to July 31, 2013 under the same terms. Repayment of the promissory note is personally guaranteed by the Company’s CEO and controlling shareholder, Louis S. Friedman.

On January 13, 2012, the Company issued an unsecured promissory note to Hope Capital for $250,000. Terms of the note call for bi-weekly principal and interest payments of $10,646 with the note due in full on January 11, 2013. Mr. Friedman has personally guaranteed the repayment of the loan obligation. See NOTE 17. SUBSEQUENT EVENTS.

On April 2, 2012, the Company issued an unsecured promissory note to Hope Capital for $130,000. Terms of the note call for bi-weekly principal and interest payments of $5,536. Mr. Friedman personally guaranteed the repayment of the loan obligation. On December 31, 2012, the loan balance was $37,585.

The Company has a subordinated notes payable to the majority shareholder’s wife in the amount of $76,000. Interest on the note during the six months ended December 31, 2012 and 2011 was accrued by the Company at the prevailing prime rate (which is currently 3.25%) and totaled $1,245. The accrued interest on the note as of December 31, 2012 was $8,025. This note is subordinate to all other credit facilities currently in place. 

On December 10, 2012, the Company issued an unsecured promissory note to Hope Capital and Jabro Funding Corp. for $250,000. Terms of the note call for bi-weekly principal and interest payments of $10,646 with the note due in full on December 6, 2013. Mr. Friedman has personally guaranteed the repayment of the loan obligation.

On June 24, 2009, the Company issued a 3% convertible note payable to Hope Capital with a face amount of $375,000. Hope Capital is a shareholder of the Company and was the majority shareholder of the Company before the merger with OneUp Innovations.  The note was convertible, at the holder’s option or the Company’s option, into common stock at $.25 per share and could be converted at any time prior to the maturity date of August 15, 2012. Effective August 15, 2012, the note was amended to reduce the per share conversion price to $0.20 and extend the maturity date to August 15, 2013. Upon maturity, the Company has the option to either repay the note plus accrued interest in cash or issue the equivalent number of shares of common stock at $.20 per share, unless such conversion would force the holders’ total ownership of common stock of the Company to exceed 9.9% of the total shares outstanding. As of December 31, 2012, the principle balance was $375,000 and accrued interest was $39,483.

On September 2, 2009, the Company issued a 3% convertible note payable to Hope Capital.  The note was convertible, at the holder’s option, into common stock at $.25 per share and could be converted at any time prior to the maturity date of September 2, 2012. Effective September 2, 2012, the note was amended to reduce the per share conversion price to $0.10 and extend the maturity date to September 2, 2013. There was no beneficial conversion on the date of amendment as the face value was equal to the conversion price. As of December 31, 2012, the principle balance was $250,000 and the accrued interest was $24,986.