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Stock-based Compensation (Tables)
 9 Months Ended
Sep. 30, 2023
Share-Based Payment Arrangement [Abstract]  
Schedule of Employee Service Share-based Compensation, Allocation of Recognized Period Costs [Table Text Block]
Stock-based compensation expense includes stock options and restricted stock units granted to employees and other service providers and has been reported in the Company’s consolidated statements of operations depending on the function performed by the employee or other service provider. Stock-based compensation expense recognized in each category of the consolidated statements of operations was as follows (in thousands):
 Three Months Ended September 30,Nine Months Ended September 30,
 2023202220232022
Veterinary invoice expense$895 $998 $2,614 $3,232 
Other cost of revenue281 474 1,187 1,906 
Technology and development650 1,184 1,985 3,193 
General and administrative3,281 3,792 14,448 9,281 
New pet acquisition expense1,785 2,195 5,626 7,214 
Total expensed stock-based compensation6,892 8,643 25,860 24,826 
Capitalized stock-based compensation501 542 1,660 1,144 
Total stock-based compensation$7,393 $9,185 $27,520 $25,970 
Share-based Compensation, Stock Options, Activity [Table Text Block]
A summary of the Company's stock option activity is as follows:
Number of OptionsWeighted Average Exercise Price per ShareAggregate Intrinsic Value (in thousands)
Outstanding as of December 31, 2022629,650 $13.53 $21,410 
Granted— — — 
Exercised(103,805)12.43 1,964 
Forfeited(3,015)20.58 — 
Outstanding as of September 30, 2023522,830 13.70 7,579 
Exercisable as of September 30, 2023522,830 $13.70 $7,579 
Schedule of Share-based Compensation, Restricted Stock and Restricted Stock Units Activity [Table Text Block]
A summary of the Company’s restricted stock award and restricted stock unit activity is as follows:
Number of 
Shares		Weighted Average
Grant Date Fair Value per Share
Unvested shares as of December 31, 20221,112,552 $84.46 
Granted236,964 29.99 
Vested(540,651)76.55 
Forfeited(73,702)83.51 
Unvested shares as of September 30, 2023735,163 $72.78