Segments (Tables)

12 Months Ended

Dec. 31, 2018

Segment Reporting [Abstract]

Revenue and Gross Profit from Segments [Table Text Block]

Revenue and gross profit of the Company’s segments were as follows (in thousands):

	Year Ended December 31,
	2018			2017			2016
Revenue:
Subscription business	$	263,738		$	218,354		$	173,356
Other business	40,218			24,313			14,874
	303,956			242,667			188,230
Veterinary invoice expense:
Subscription business	191,051			155,554			124,636
Other business	23,488			14,568			8,898
	214,539			170,122			133,534
Other cost of revenue:
Subscription business	24,941			21,329			16,685
Other business	13,110			8,166			4,723
	38,051			29,495			21,408
Gross profit:
Subscription business	47,746			41,471			32,035
Other business	3,620			1,579			1,253
	51,366			43,050			33,288
Technology and development	9,248			9,768			9,534
General and administrative	18,164			16,820			15,205
Sales and marketing:
Subscription business	24,622			18,886			15,029
Other business	377			218			218
	24,999			19,104			15,247
Operating loss	$	(1,045	)	$	(2,642	)	$	(6,698	)

Revenue from External Customers by Geographic Areas [Table Text Block]

The following table presents the Company’s revenue by geographic region of the member (in thousands): 

	Year Ended December 31,
	2018		2017		2016
United States	$	246,280	$	195,297	$	151,361
Canada	57,676		47,370		36,869
Total revenue	$	303,956	$	242,667	$	188,230