Segments (Tables)

6 Months Ended

Jun. 30, 2018

Segment Reporting [Abstract]

Revenue and Gross Profit from Segments [Table Text Block]

Revenue and gross profit of the Company’s segments were as follows (in thousands):

	Three Months Ended June 30,						Six Months Ended June 30,
	2018			2017			2018			2017
Revenue:
Subscription business	$	63,867		$	52,641		$	125,384		$	102,870
Other business	9,525			5,634			17,768			10,134
	73,392			58,275			143,152			113,004
Veterinary invoice expense:
Subscription business	46,446			37,664			91,583			73,987
Other business	5,334			3,345			10,310			6,209
	51,780			41,009			101,893			80,196
Other cost of revenue:
Subscription business	5,887			4,927			11,764			9,850
Other business	3,372			1,988			6,078			3,452
	9,259			6,915			17,842			13,302
Gross profit:
Subscription business	11,534			10,050			22,037			19,033
Other business	819			301			1,380			473
	12,353			10,351			23,417			19,506
Technology and development	2,298			2,322			4,462			4,725
General and administrative	4,610			4,245			9,068			8,257
Sales and marketing:
Subscription business	5,614			4,309			11,465			8,350
Other business	88			63			175			111
	5,702			4,372			11,640			8,461
Operating loss	$	(257	)	$	(588	)	$	(1,753	)	$	(1,937	)

Revenue from External Customers by Geographic Areas [Table Text Block]

The following table presents the Company’s revenue by geographic region of the member (in thousands):

	Three Months Ended June 30,				Six Months Ended June 30,
	2018		2017		2018		2017
United States	$	59,431	$	47,306	$	115,440	$	91,440
Canada	13,961		10,969		27,712		21,564
Total revenue	$	73,392	$	58,275	$	143,152	$	113,004