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Segments (Tables)
6 Months Ended
Jun. 30, 2017
Segment Reporting [Abstract]  
Revenue and Gross Profit from Segments [Table Text Block]
Revenue and gross profit of the Company’s segments were as follows (in thousands):
 
Three Months Ended June 30,
 
Six Months Ended June 30,
 
2017
 
2016
 
2017
 
2016
Revenue:
 
 
 
 
 
 
 
Subscription business
$
52,641

 
$
42,162

 
$
102,870

 
$
81,305

Other business
5,634

 
3,670

 
10,134

 
7,226

 
58,275

 
45,832

 
113,004

 
88,531

Claims expenses:
 
 
 
 
 
 
 
Subscription business
37,664

 
30,111

 
73,987

 
58,621

Other business
3,345

 
2,355

 
6,209

 
4,449

 
41,009

 
32,466

 
80,196

 
63,070

Other cost of revenue:
 
 
 
 
 
 
 
Subscription business
4,927

 
4,047

 
9,850

 
7,740

Other business
1,988

 
1,053

 
3,452

 
2,151

 
6,915

 
5,100

 
13,302

 
9,891

Gross profit:
 
 
 
 
 
 
 
Subscription business
10,050

 
8,004

 
19,033

 
14,944

Other business
301


262

 
473

 
626

 
10,351


8,266

 
19,506

 
15,570

Sales and marketing:
 
 
 
 
 
 
 
Subscription business
4,309

 
3,509

 
8,350

 
7,311

Other business
63

 
55

 
111

 
93

 
4,372

 
3,564

 
8,461

 
7,404

Technology and development
2,322

 
2,164

 
4,725

 
4,451

General and administrative
4,245

 
3,495

 
8,257

 
7,217

Operating loss
$
(588
)

$
(957
)
 
$
(1,937
)
 
$
(3,502
)
Revenue from External Customers by Geographic Areas [Table Text Block]
The following table presents the Company’s revenue by geographic region of the member (in thousands):
 
Three Months Ended June 30,
 
Six Months Ended June 30,
 
2017
 
2016
 
2017
 
2016
United States
$
47,306

 
$
36,748

 
$
91,440

 
$
71,225

Canada
10,969

 
9,084

 
21,564

 
17,306

Total revenue
$
58,275

 
$
45,832

 
$
113,004

 
$
88,531