Segments (Details) Business Segment - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2015	Jun. 30, 2014	Jun. 30, 2015	Jun. 30, 2014
Segment Reporting Information [Line Items]
Revenue	$ 35,587	$ 28,090	$ 68,897	$ 53,730
Claims expenses	25,487	18,977	48,838	36,012
Other cost of revenue	4,314	3,963	8,691	7,812
Gross profit	5,786	5,150	11,368	9,906
Sales and marketing	3,533	2,810	7,184	5,456
Technology Services Costs	2,879	2,553	5,677	4,753
General and administrative	3,996	3,292	7,693	6,078
Operating loss	(4,622)	(3,505)	(9,186)	(6,381)
Subscription business
Segment Reporting Information [Line Items]
Revenue	32,208	24,912	62,264	47,773
Claims expenses	23,396	17,585	44,898	33,482
Other cost of revenue	3,265	2,688	6,529	5,179
Gross profit	5,547	4,639	10,837	9,112
Other business
Segment Reporting Information [Line Items]
Revenue	3,379	3,178	6,633	5,957
Claims expenses	2,091	1,392	3,940	2,530
Other cost of revenue	1,049	1,275	2,162	2,633
Gross profit	$ 239	$ 511	$ 531	$ 794