Segments (Tables)

6 Months Ended

Jun. 30, 2014

Revenue and Gross Profit from Segments [Table Text Block]

The Company has two segments, subscription business and other business. The subscription business segment includes monthly subscriptions related to the Company’s medical plan, while the other business segment includes all other business, including policies written for third parties and policies written under a federal government program. The chief operating decision maker uses two measures to evaluate segment performance: revenue and gross profit. Corporate operating expenses, interest and other expenses, and income taxes are not allocated to the segments, nor included in the measure of segment profit or loss. The Company does not analyze discrete segment balance sheet information related to long-term assets.

Revenue and gross profit of the Company’s segments were as follows:



	THREE MONTHS ENDED						SIX MONTHS ENDED
	JUNE 30,						JUNE 30,
	2014			2013			2014			2013
Revenue:
Subscription business	$	25,359		$	18,368		$	48,448		$	35,385
Other business	2,731			1,474			5,282			2,299
	28,090			19,842			53,730			37,684
Claims expenses:
Subscription business	17,819			12,696			33,923			24,440
Other business	1,158			691			2,089			1,071
	18,977			13,387			36,012			25,511
Other cost of revenue:
Subscription business	2,699			2,002			5,198			3,731
Other business	1,264			624			2,614			1,005
	3,963			2,626			7,812			4,736
Gross profit:
Subscription business	4,841			3,670			9,327			7,214
Other business	309			159			579			223
	5,150			3,829			9,906			7,437
Sales and marketing	2,810			2,268			5,456			4,840
Technology and development	2,553			1,152			4,753			2,035
General and administrative	3,292			2,022			6,078			3,949
Operating loss	$	(3,505	)	$	(1,613	)	$	(6,381	)	$	(3,387	)

Revenue from External Customers by Geographic Areas [Table Text Block]

The following table presents the Company’s revenue by geographic region of the member:



	THREE MONTHS ENDED				SIX MONTHS ENDED
	JUNE 30,				JUNE 30,
	2014		2013		2014		2013
United States	$	20,925	$	13,747	$	39,822	$	25,702
Canada	7,165		6,095		13,908		11,982
Total revenue	$	28,090	$	19,842	$	53,730	$	37,684

- Definition

Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss.

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