13F-HR 1 ais4q2010.txt AMERICAN INVESTMENT SERVICES INC UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 13F Form 13F COVER PAGE Report for the Calendar Year or Quarter Ended: December 31, 2010 Check here if Amendment [ ]; Amendment Number: This Amendment (Check only one.): [ ] is a restatement. [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: American Investment Services, Inc. Address: PO Box 1000 Great Barrington, MA 01230 13F File Number: 028-12178 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Seth L. Hoffman Title: Vice President Phone: 413-528-1216 Signature, Place, and Date of Signing: /s/ Seth L. Hoffman Great Barrington, MA January 19, 2011 Report Type (Check only one.): [ X] 13F HOLDINGS REPORT. [ ] 13F NOTICE. [ ] 13F COMBINATION REPORT. FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form 13F Information Table Entry Total: 40 Form 13F Information Table Value Total: $63,472 (thousands) List of Other Included Managers: Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional managers with respect to which this report is filed, other than the manager filing this report. NONE FORM 13F INFORMATION TABLE VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- -------- ANGLOGOLD ASHANTI LTD SPONSORED ADR 035128206 367 7448 SH SOLE 7448 0 0 AT&T INC COM 00206R102 5261 179074 SH SOLE 179074 0 0 BARRICK GOLD CORP COM 067901108 2494 46905 SH SOLE 46905 0 0 DNP SELECT INCOME FD COM 23325P104 3250 355594 SH SOLE 355594 0 0 DU PONT E I DE NEMOURS & CO COM 263534109 3870 77590 SH SOLE 77590 0 0 EXXON MOBIL CORP COM 30231G102 304 4163 SH SOLE 4163 0 0 FRONTIER COMMUNICATIONS CORP COM 35906A108 287 29453 SH SOLE 29453 0 0 GOLD FIELDS LTD NEW SPONSORED ADR 38059T106 393 21662 SH SOLE 21662 0 0 GOLDCORP INC NEW COM 380956409 974 21189 SH SOLE 21189 0 0 ISHARES GOLD TRUST ISHARES 464285105 5642 405895 SH SOLE 405895 0 0 ISHARES TR BARCLYS TIPS BD 464287176 1313 12213 SH SOLE 12213 0 0 ISHARES TR MSCI EMERG MKT 464287234 763 16015 SH SOLE 16015 0 0 ISHARES TR S&P500 GRW 464287309 1326 20198 SH SOLE 20198 0 0 ISHARES TR S&P 500 VALUE 464287408 1326 22259 SH SOLE 22259 0 0 ISHARES TR BARCLYS 1-3 YR 464287457 1371 16326 SH SOLE 16326 0 0 ISHARES TR MSCI EAFE IDX 464287465 484 8305 SH SOLE 8305 0 0 ISHARES TR COHEN&ST RLTY 464287564 682 10377 SH SOLE 10377 0 0 ISHARES TR RUSSELL1000VAL 464287598 654 10074 SH SOLE 10074 0 0 ISHARES TR RUSSELL1000GRW 464287614 1208 21093 SH SOLE 21093 0 0 ISHARES TR RUSSELL 2000 464287655 200 2559 SH SOLE 2559 0 0 ISHARES TR S&P EURO PLUS 464287861 223 5671 SH SOLE 5671 0 0 ISHARES TR S&P SMLCP VALU 464287879 1356 18860 SH SOLE 18860 0 0 ISHARES TR MSCI SMALL CAP 464288273 243 5767 SH SOLE 5767 0 0 ISHARES TR BARCLYS 1-3YR CR 464288646 1041 9983 SH SOLE 9983 0 0 ISHARES TR RSSL MCRCP IDX 464288869 516 10294 SH SOLE 10294 0 0 KRAFT FOODS INC CL A 50075N104 478 15157 SH SOLE 15157 0 0 MERCK & CO INC NEW COM 58933Y105 3539 98191 SH SOLE 98191 0 0 NEWMONT MINING CORP COM 651639106 1361 22147 SH SOLE 22147 0 0 PFIZER INC COM 717081103 2823 161211 SH SOLE 161211 0 0 RIO TINTO PLC SPONSORED ADR 767204100 954 13308 SH SOLE 13308 0 0 SELECT SECTOR SPDR TR SBI INT-UTILS 81369Y886 595 19000 SH SOLE 19000 0 0 SPDR GOLD TRUST GOLD SHS 78463V107 2155 15532 SH SOLE 15532 0 0 VANGUARD INDEX FDS REIT ETF 922908553 2995 54097 SH SOLE 54097 0 0 VANGUARD INDEX FDS SM CP VAL ETF 922908611 2065 30878 SH SOLE 30878 0 0 VANGUARD INDEX FDS GROWTH ETF 922908736 979 15939 SH SOLE 15939 0 0 VANGUARD INDEX FDS VALUE ETF 922908744 2842 53295 SH SOLE 53295 0 0 VANGUARD INTL EQUITY INDEX F EMR MKT ETF 922042858 805 16728 SH SOLE 16728 0 0 VANGUARD TAX-MANAGED FD EUROPE PAC ETF 921943858 339 9378 SH SOLE 9378 0 0 VANGUARD WORLD FDS UTILITIES ETF 92204A876 418 6238 SH SOLE 6238 0 0 VERIZON COMMUNICATIONS INC COM 92343V104 5576 155836 SH SOLE 155836 0 0