Exhibit 23.1

KPMG LLP

SUITE 1400

2323 Ross Avenue

Dallas, TX 75201-2721

Consent of Independent Registered Public Accounting Firm

We consent to the use of our reported dated November 16, 2023, with respect to the consolidated financial statements of Sally Beauty Holdings, Inc., and the effectiveness of internal control over financial reporting, incorporated herein by reference, and to the reference to our firm under the heading “Experts” in the prospectus.

/s/ KPMG LLP

Dallas, Texas

May 9, 2024

KPMG LLP, a Delaware limited liability partnership and a member firm of

The KPMG global organization of independent member firms affiliated with

KPMG International Limited, a private English company limited by guarantee.