SEC Form 3

FORM 3

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL OMB Number: 3235-0104 Estimated average burden hours per response: 0.5

1. Name and Address of Reporting Person* Selvidge Chad (Last) (First) (Middle) C/O 3001 COLORADO BLVD. (Street) DENTON TX 76210 (City) (State) (Zip)	2. Date of Event Requiring Statement (Month/Day/Year) 04/04/2018	3. Issuer Name and Ticker or Trading Symbol Sally Beauty Holdings, Inc. [ SBH ]
		4. Relationship of Reporting Person(s) to Issuer (Check all applicable) Director 10% Owner X Officer (give title below) Other (specify below) SVP & CMO	5. If Amendment, Date of Original Filed (Month/Day/Year)
			6. Individual or Joint/Group Filing (Check Applicable Line) X Form filed by One Reporting Person Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4)	2. Amount of Securities Beneficially Owned (Instr. 4)	3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	4. Nature of Indirect Beneficial Ownership (Instr. 5)
Common Stock(1)	5,718(2)	D

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4)	2. Date Exercisable and Expiration Date (Month/Day/Year)		3. Title and Amount of Securities Underlying Derivative Security (Instr. 4)		4. Conversion or Exercise Price of Derivative Security	5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)
	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Employee Stock Option (Right to Buy)(3)	(4)	10/29/2022	Common Stock	17,188	$23.49	D
Employee Stock Option (Right to Buy)(3)	(4)	10/30/2023	Common Stock	16,300	$26.3	D
Employee Stock Option (Right to Buy)(3)	(5)	10/29/2024	Common Stock	12,160	$29.2	D
Employee Stock Option (Right to Buy)(3)	(6)	10/28/2025	Common Stock	17,007	$23.45	D
Employee Stock Option (Right to Buy)(3)	(7)	11/01/2026	Common Stock	16,860	$25.53	D
Employee Stock Option (Right to Buy)(3)	(8)	11/01/2027	Common Stock	15,765	$17.42	D

Explanation of Responses:

1. Includes 4,718 shares of restricted stock granted pursuant to the Sally Beauty Holdings, Inc. 2010 Amended and Restated Omnibus Incentive Plan.

2. Includes 1,876 shares of restricted stock of which restrictions shall lapse on September 30, 2018; 1,421 shares of restricted stock of which restrictions shall lapse on September 30, 2019 and 1,421 shares of restricted stock of which restrictions shall lapse on September 30, 2020.

3. Grant of options under the Sally Beauty Holdings, Inc. Amended and Restated 2010 Omnibus Incentive Plan.

4. The option is curently exercisable in full.

5. The option is currently exercisable as to 9,120 shares and as to 3,040 shares on September 30, 2018.

6. The option is currently exercisable as to 11,338 shares and as to 5,669 shares on September 30, 2018.

7. The option is currently exercisable as to 5,620 shares, as to 5,620 shares on September 30, 2018 and as to 5,620 on September 30, 2019.

8. The options vest in three equal annual installments beginning on September 30, 2018.

	/s/ John Henrich, Attorney-in-fact	04/12/2018
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 5 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.