Exhibit 12.1

Sally Beauty Holdings, Inc.

Computation of Ratio of Earnings to Fixed Charges

(dollars in thousands, except ratios)

	Fiscal Year Ended September 30,										Quarter Ended December 31,
	2007		2008		2009		2010		2011		2011
Income before provision for income taxes	$	82,613	$	123,799	$	164,814	$	227,948	$	335,939	$	83,887
Add: Total fixed charges (see details below)	195,079		213,683		187,456		172,466		176,715		45,468
Less: Capitalized interest	—		—		—		—		—		—
Total income before provision for income taxes, plus fixed charges, less capitalized interest	$	277,692	$	337,482	$	352,270	$	400,414	$	512,654	$	129,355
Fixed Charges:
Interest expense(a)	$	145,972	$	159,116	$	132,022	$	112,982	$	112,530	$	29,403
Capitalized interest			—		—		—		—		—
Estimate of interest included in rental expense(b)	49,107		54,567		55,434		59,484		64,185		16,065
Total fixed charges	$	195,079	$	213,683	$	187,456	$	172,466	$	176,715	$	45,468
Ratio of earnings to fixed charges	1.42x		1.58x		1.88x		2.32x		2.90x		2.84x

(a)	Interest expense includes interest associated with debt, marked-to-market interest expense (income) from interest rate swaps not designated as hedges, and the amortization of debt-issuance costs. For the quarter ended December 31, 2011, interest expense excludes a $34.6 million charge related to our December 2011 redemption of our senior notes due 2014 and senior subordinated notes due 2016.
(b)	Fixed charges include an estimate of interest included in rental payments — one third of rent expense under operating leases.