Exhibit 12.1

Sally Beauty Holdings, Inc.

Computation of Ratio of Earnings to Fixed Charges

(dollars in thousands, except ratios)

	Fiscal Year Ended September 30,															Six Months Ended March 31,
	2007			2008			2009			2010			2011			2012
Income before provision for income taxes	$	82,613		$	123,799		$	164,814		$	227,948		$	335,939		$	193,189
Add: Total fixed charges (see details below)	195,079			213,683			187,456			172,466			176,715			83,783
Less: Capitalized interest	—			—			—			—			—			—
Total income before provision for income taxes, plus fixed charges, less capitalized interest	$	277,692		$	337,482		$	352,270		$	400,414		$	512,654		$	276,972
Fixed Charges:
Interest expense(a)	$	145,972		$	159,116		$	132,022		$	112,982		$	112,530		$	51,758
Capitalized interest	—			—			—			—			—			—
Estimate of interest included in rental expense(b)	49,107			54,567			55,434			59,484			64,185			32,025
Total fixed charges	$	195,079		$	213,683		$	187,456		$	172,466		$	176,715		$	83,783
Ratio of earnings to fixed charges	1.42		x	1.58		x	1.88		x	2.32		x	2.90		x	3.31		x

(a)	Interest expense includes interest associated with debt, marked-to-market interest expense (income) from interest rate swaps not designated as hedges, and the amortization of debt-issuance costs. For the six months ended March 31, 2012, interest expense excludes a $34.6 million charge related to our December 2011 redemption of our senior notes due 2014 and senior subordinated notes due 2016.
(b)	Fixed charges include an estimate of interest included in rental payments — one third of rent expense under operating leases.