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STOCKHOLDERS' EQUITY, STOCK-BASED COMPENSATION AND NET LOSS PER SHARE - Net Loss Per Share (Details) - $ / shares
12 Months Ended
Dec. 31, 2017
Sep. 20, 2016
China Branding Group Limited    
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]    
Exercise price (usd per share)   $ 10.00
Hotelmobi, Inc. | Warrant    
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]    
Antidilutive securities (in shares) 1,000,000  
Acquisition Warrants | China Branding Group Limited    
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]    
Equity interests issued (in shares) 40,000  
Exercise price (usd per share) $ 10.00  
Acquisition Warrants | Vegas.com LLC | Warrant    
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]    
Exercise price (usd per share) $ 9.00  
Antidilutive securities (in shares) 8,601,410  
Financing Warrants | China Branding Group Limited    
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]    
Equity interests issued (in shares) 2,961,774  
Exercise price (usd per share) $ 4.96  
Financing Warrants | Vegas.com LLC | Warrant    
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]    
Exercise price (usd per share) $ 7.45  
Antidilutive securities (in shares) 3,117,148  
Warrant One | Hotelmobi, Inc.    
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]    
Exercise price (usd per share) $ 8.00  
Warrant Two | Hotelmobi, Inc.    
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]    
Exercise price (usd per share) $ 12.00