0001179110-11-015358.txt : 20111117 0001179110-11-015358.hdr.sgml : 20111117 20111117181815 ACCESSION NUMBER: 0001179110-11-015358 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20111115 FILED AS OF DATE: 20111117 DATE AS OF CHANGE: 20111117 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Polesetsky P Matthew CENTRAL INDEX KEY: 0001504478 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-35048 FILM NUMBER: 111214311 MAIL ADDRESS: STREET 1: C/O DEMAND MEDIA, INC. STREET 2: 1299 OCEAN AVENUE, SUITE 500 CITY: SANTA MONICA STATE: CA ZIP: 90401 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: DEMAND MEDIA INC. CENTRAL INDEX KEY: 0001365038 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-COMPUTER PROCESSING & DATA PREPARATION [7374] IRS NUMBER: 204731239 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 1299 OCEAN AVENUE STREET 2: SUITE 500 CITY: SANTA MONICA STATE: CA ZIP: 90401-1022 BUSINESS PHONE: 310-394-6400 MAIL ADDRESS: STREET 1: 1299 OCEAN AVENUE STREET 2: SUITE 500 CITY: SANTA MONICA STATE: CA ZIP: 90401-1022 FORMER COMPANY: FORMER CONFORMED NAME: Demand Media Inc DATE OF NAME CHANGE: 20060605 4 1 edgar.xml FORM 4 - X0304 4 2011-11-15 0 0001365038 DEMAND MEDIA INC. DMD 0001504478 Polesetsky P Matthew 1299 OCEAN AVENUE SUITE 500 SANTA MONICA CA 90401-1022 0 1 0 0 EVP & General Counsel Common Stock, $0.0001 par value 2011-11-15 4 F 0 1604 6.98 D 83167 D Upon the vesting of restricted stock units granted to the reporting person on May 13, 2011, 1,604 shares were withheld by the company from the reporting person to cover the withholding tax obligation with respect to the vesting of 4,375 restricted stock units. The reporting person purchased 1,250 shares of the company's common stock on November 15, 2011 under the company's Employee Stock Purchase Plan, which amount is reflected in the amount of securities beneficially owned following the reported transaction. Includes 30,625 restricted stock units. /s/ Daniel J. Weinrot, By: Daniel J. Weinrot as Attorney-in-Fact for Matthew P. Polesetsky 2011-11-17