0001179110-11-008642.txt : 20110526 0001179110-11-008642.hdr.sgml : 20110526 20110526115050 ACCESSION NUMBER: 0001179110-11-008642 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20110525 FILED AS OF DATE: 20110526 DATE AS OF CHANGE: 20110526 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Polesetsky P Matthew CENTRAL INDEX KEY: 0001504478 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-35048 FILM NUMBER: 11873071 MAIL ADDRESS: STREET 1: C/O DEMAND MEDIA, INC. STREET 2: 1299 OCEAN AVENUE, SUITE 500 CITY: SANTA MONICA STATE: CA ZIP: 90401 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: DEMAND MEDIA INC. CENTRAL INDEX KEY: 0001365038 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-COMPUTER PROCESSING & DATA PREPARATION [7374] IRS NUMBER: 204731239 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 1299 OCEAN AVENUE STREET 2: SUITE 500 CITY: SANTA MONICA STATE: CA ZIP: 90401 BUSINESS PHONE: 310-394-6400 MAIL ADDRESS: STREET 1: 1299 OCEAN AVENUE STREET 2: SUITE 500 CITY: SANTA MONICA STATE: CA ZIP: 90401 FORMER COMPANY: FORMER CONFORMED NAME: Demand Media Inc DATE OF NAME CHANGE: 20060605 4 1 edgar.xml FORM 4 - X0303 4 2011-05-25 0 0001365038 DEMAND MEDIA INC. DMD 0001504478 Polesetsky P Matthew 1299 OCEAN AVENUE SUITE 500 SANTA MONICA CA 90401-1022 0 1 0 0 EVP & General Counsel Common Stock, $0.0001 par value 2011-05-25 4 M 0 11563 2.00 A 83521 D Stock Option (Right to Buy) 2.00 2011-05-25 4 M 0 11563 0 D 2017-03-30 Common Stock 11563 0 D 100% of the shares subject to the option grant are fully vested and exercisable. /s/ Daniel J. Weinrot, By: Daniel J. Weinrot as Attorney-in-Fact for Matthew P. Polesetsky 2011-05-26