10-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 10-K

(Mark One)

x ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended December 31, 2012

or

¨ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from _______________________ to ___________________

Commission File Number 000-52015

_____________________

WESTERN CAPITAL RESOURCES, INC.

(Exact name of registrant as specified in its charter)

Minnesota	47-0848102
(State of incorporation)	(I.R.S. Employer Identification No.)
11550 “I” Street, Suite 150 Omaha, Nebraska	68137
(Address of principal executive offices)	(Zip Code)

Registrant’s telephone number, including area code:  (402) 551-8888

Securities registered pursuant to Section 12(b) of the Act:
Title of Each Class	Name of Each Exchange on which Registered
None	N/A

Securities registered pursuant to Section 12(g) of the Act: Common Stock, no par value per share

_____________________

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.   ¨ Yes   x No

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.   ¨ Yes   x No

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to the filing requirements for the past 90 days x Yes   ¨ No

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate website, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). x Yes   ¨ No

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.   ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See definition of “accelerated filer,” large accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):

Large accelerated filer ¨   Accelerated filer ¨   Non-accelerated filer ¨   Smaller reporting company x

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). ¨ Yes   x No

The aggregate market value of the voting stock held by persons other than officers, directors and more than 5% shareholders of the registrant as of June 30, 2012 was approximately $1,241,800 based on the closing sales price of $0.37 per share as reported on the OTCBB. As of March 28, 2013, there were 60,220,165 shares of our common stock, no par value per share, outstanding.

DOCUMENTS INCORPORATED IN PART BY REFERENCE

None.

Western Capital Resources, Inc.
Form 10-K

Table of Contents

		Page
PART I
Item 1.	Business	1
Item 1A.	Risk Factors	14
Item 1B.	Unresolved Staff Comments	21
Item 2.	Properties	21
Item 3.	Legal Proceedings	22
Item 4.	Mine Safety Disclosures	22
PART II
Item 5.	Market for Registrant’s Common Equity, Related Shareholder Matters	23
Item 6.	Selected Financial Data	24
Item 7.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	24
Item 7A.	Quantitative and Qualitative Disclosures About Market Risk	31
Item 8.	Financial Statements and Supplementary Data	31
Item 9.	Changes in and Disagreements with Accountants on Accounting and Financial Disclosure	32
Item 9A.	Controls and Procedures	32
Item 9B.	Other Information	33
PART III
Item 10.	Directors, Executive Officers and Corporate Governance	34
Item 11.	Executive Compensation	37
Item 12.	Security Ownership of Certain Beneficial Owners and Management and Related Shareholder Matters	39
Item 13.	Certain Relationships and Related Transactions and Director Independence	40
Item 14.	Principal Accountant Fees and Services	41
PART IV
Item 15.	Exhibits and Financial Statement Schedules	42
	Signatures	44

PART I

ITEM 1    BUSINESS

OVERVIEW

Western Capital Resources, Inc. (WCR) through its wholly owned operating subsidiaries, Wyoming Financial Lenders, Inc. (WFL) and PQH Wireless, Inc. (PQH), collectively referred to as the Company, provides consumer financial services and retail cellular phone sales and services to individuals primarily in the Midwestern United States.  

Consumer finance operations are conducted under our wholly owned subsidiary Wyoming Financial Lenders, Inc. The Federal Trade Commission describes some of the loans we offer as “small, short term high rate loans.” Our loans generally are offered and made in exchange for fees that, if treated as interest, are at a rate extraordinarily higher than prime and are made to individuals who do not typically qualify for prime rate loans. As a consequence, our loans may be considered a type of subprime loan. Our Consumer Finance division provides non-recourse cash advance loans, small unsecured installment loans, collateralized non-recourse pawn, and title loans, check cashing and other money services. At December 31, 2012, we operated 51 payday lending and one payday/pawn store in nine states, including Colorado, Iowa, Kansas, Nebraska, North Dakota, South Dakota, Utah, Wisconsin and Wyoming. Our provision of payday and installment loans is typically heavily regulated by the various states in which we operate, and our payday lending and installment loan business is extremely susceptible to the adverse effects of any changes in federal or state laws and regulations that may further restrict or flatly prohibit such lending.

Through our Consumer Finance division, we also provide ancillary consumer financial products and services that are complementary to our payday and installment lending business, such as check-cashing services, money transfers and money orders. Our check-cashing services involve the cashing of checks for a fee; money-transfer services involve the transfer of money by wire for a fee; and our money-orders services involve the issuing of money orders for a fee. We believe these services are complementary since customers typically come to our stores for financial reasons and to procure financial services (i.e., obtain a loan). Once the loan has been obtained, a customer may, for instance, decide to wire a payment of money or obtain a money order to satisfy a debt or other obligation. Our loans and other services are subject to state regulations (which vary from state to state), and federal and local regulations, where applicable.

Our Cellular Retail division operates retail stores selling cellular phones and accessories. We are an authorized Cricket and Revol dealer selling cellular phones and accessories, providing ancillary services and accepting service payments from customers. Our cellular phone offerings include prepaid cellular phone service that functions for a period of time for a flat fee, without usage limitations and without any long-term contract or commitment required from the consumer. At December 31, 2012 we owned and operated 57 cellular retail stores in 14 states, including Arizona, Colorado, Idaho, Illinois, Indiana, Iowa, Kansas, Missouri, Nebraska, Ohio, Oklahoma, Oregon, Texas, and Washington. While there are state regulations that affect cellular phone products and services, our cellular retail business is not highly susceptible to the adverse effects of changes in federal or state laws and regulations.

For the fiscal year ended December 31, 2012, each of our major lines of business (i.e., payday and installment lending, sale of cellular phone and accessory products, and cellular sales and service fees) generated associated revenues. In 2012, we generated approximately:

· $11.06 million in payday, installment and title lending revenues representing approximately 42% of our total revenues,

· $8.23 million in phone and accessory sales representing approximately 31% of our total revenues, and

· $6.24 million in cellular retail-related sales and service fees representing approximately 24% of our total revenues.

The table below summarizes our financial results and condition as of December 31, 2012 and 2011 (audited):

	December 31, 2012			December 31, 2011
Revenues	$	26,514,074		$	19,487,920
Net loss to common shareholders	$	(723,642	)	$	(664,769	)
Current assets	$	9,385,878		$	8,418,534
Current liabilities	$	4,028,308		$	7,883,414
Total assets	$	23,373,548		$	22,021,776
Total liabilities	$	7,649,308		$	9,623,479
Shareholder equity	$	15,724,240		$	12,398,297

1

The above figures include an assumed preferred stock dividend relating to our Series A Convertible Preferred Stock in the amount of $2.5 million and $2.1 million in 2012 and 2011, respectively.

CONSUMER FINANCE DIVISION

General Description

The majority of short-term consumer loans we provide are commonly referred to as “payday loans” or “cash advance” loans. Such loans are referred to as “payday loans” because they are typically made to borrowers who have no available cash and promise to repay the loan out of their next paycheck. In some cases, these same types of loans are referred to as “deferred deposit advances” because the borrowers, instead of funding repayment of the loan out of a paycheck, promise to repay the loan with their next regular fixed-income payment, such as a social security check. We also provide short-term installment and title loans.

We provide short-term consumer loans - known as “payday” or “cash advance” loans - in amounts that typically range from $100 to $500 with the average loan amount being approximately $332. Approximately 75% of our payday loan transactions are made for a period of up to four weeks and approximately 25% of our payday loan transactions involve loans whose initial maturity extends beyond four weeks. Cash advance loans provide customers with cash in exchange for a promissory note with a maturity of generally two to four weeks and the customer’s post-dated personal check for the aggregate amount of the cash advance, plus a fee. The fee varies from state to state based on applicable regulations, and generally ranges from $15 to $22 for each whole or partial increment of $100 borrowed. To repay the cash advance loan, a customer may pay with cash, in which case their personal check is returned to them, or allow the check to be presented to the bank for collection.

We offer short-term installment loans in Colorado and Wisconsin. Approximately 10% and 5.3% of loan revenue was derived from installment lending in 2012 and 2011, respectively. We provide customers with cash in exchange for a promissory note with a maturity of generally six months. The fee and interest rate on installment loans vary based on applicable regulations. Like cash advance or payday loans, installment loans are unsecured.

All of our payday loans, installment loans and other services are subject to state regulations (which vary from state to state), federal regulations and local regulation, where applicable.

The Loan Process

Customers seeking to obtain a payday loan must:

· complete a loan application

· maintain a personal checking account

· have a suitable source of income

· have a valid driver’s license or other form of picture ID

· not otherwise be in default on a loan from us where available

· enter into a standard loan agreement and promissory note with us, and

· deliver their personal post-dated check.

Our standard payday loan application with customers provides that we will not cash their check until the due date of the associated loan. To repay a payday loan, a customer may pay with cash, in which case their personal check is returned to them, or allow the check to be presented to the bank for collection. All of our loans are subject to state, federal, and where applicable, local regulations. State and local regulations are not uniform. Where permitted by state regulation, a customer may renew a loan after full payment in cash of the fee associated with the original loan. When applicable, a customer renewing a loan signs a new promissory note and provides us with a new check.

We require that a payday loan customer have and maintain a personal checking account for a number of reasons. First, we need to ascertain that the personal post-dated check we receive from that customer is written against a valid and existing checking account. Second, we review recent bank statements from the checking account for proof that the customer’s statements to us, and the representations made to us in the related loan agreement, relating to their employment and level of income, are accurate. Third, we also review the recent bank statements for evidence of any returned checks. If an applicant had multiple returned checks on their recent bank statements, we are unlikely to extend a loan to that person.

2

Ordinarily, we deem items such as a recent pay stub, or a bank statement evidencing periodic deposits, as sufficient proof of current employment. We do not, however, independently verify that a borrowing customer is employed at the time of a loan. Furthermore, we do not require or request any information relating to whether a borrowing customer’s employment is on a full-time or part-time, or hourly or salaried, basis; nor do we otherwise make any independent verification regarding these kinds of employment-related facts. We make loans without proof of employment and without a recent bank statement only to repeat customers, who have not previously defaulted on loans we have made to them, in states that do not require those items as prerequisites for a loan. An employment income source is determined to be “suitable” if it appears to be valid from our review of the bank statements a borrower provides us, and any pay stubs they may also offer as evidentiary support for their employment. Generally, we do not advance a payday customer more than 25% of the monthly income that they appear to earn, based on our review of applicable documentation the customer provides to us. We apply this limitation to all of our customers and in all circumstances, including attempts to roll over loans, except for repeat customers who have had repaid all of their prior loans on time. For installment customers, we will loan up to 35% of their monthly income.

We do not undertake any formal or informal credit check of borrowers, or any review of their credit history in connection with a proposed loan transaction. When making a loan to a first-time customer, we obtain reports from a third-party vendor that summarizes recent credit requests, existing bad debt, and existing delinquencies. These reports are provided by Teletrack. If an applicant has a poor Teletrack report showing multiple recent credit requests or existing delinquencies, or more than one returned check on their recent bank statements, we are unlikely to extend a loan to that person. We do not order Teletrack reports for repeat customers.

As part of each payday and installment loan transaction, we enter into a standardized written contract with the borrowing customer. The standardized contracts vary slightly based on differing state laws, but all of our standard contracts plainly state in simple terms the annual percentage rate (assuming the fees we charge are computed as interest) in compliance with Regulation Z, and the consequences of defaulting on the loan. We retain copies of our written contracts at the stores where the transactions are processed and also provide copies to our customers. Our standard documentation includes:

· a promise to repay the loan and associated loan fee

· an express right to prepay without penalty (but without return of any portion of the associated loan fee unless required by state law)

· a statement that the borrower will pay an additional fee in the event that the post-dated check is returned for insufficient funds

· the borrower’s right to rescind the transaction, without cost, at any time prior to the close of business on the business day immediately following the date of the loan, by returning the borrowed amount and acknowledgment that the loan was rescinded

· customary representations and warranties

· a dispute-resolution clause under which the parties agree to submit any claims or controversies to binding arbitration

· a notice of financial privacy rights

· an affirmative check-the-box representation about whether the borrower is a member of the U.S. military, and

· an acknowledgment that the borrower has read and understands the borrowing agreement.

Upon completion of a loan application, the provision of proof of an existing bank account, current income, a valid driver’s license or other acceptable photo identification, and signed loan agreement and our acceptance of such agreement, the loan approval process is complete. At that point, the customer signs a promissory note and provides us with a personal post-dated check for the principal loan amount plus a specified fee. All documentation is reviewed and payday and installment loans are approved at the store level only, barring extraordinary circumstances. All checks are drawn upon the borrower’s bank. We do not accept third-party checks in connection with a payday lending transaction. We make very few “deferred deposit advance” loans, and we estimate that fewer than one percent of our total loans during 2012 were loans of this type. In part, this is because we require reasonable proof of current employment as a condition to obtaining a loan from us.

Beyond the steps described above, we do not make any independent determination of the ability of a potential borrower to repay the loans we make to them. Instead, we rely on a borrower’s representations to us and proof regarding their employment and ownership of an active bank account, our review of their recent bank statement, and our general policy that limits payday loans to no more than 25% of a borrower’s monthly income, and 35% of an installment loan customer’s monthly income.

3

In general, our lending process and standards are extraordinarily different from those used by banks. To our knowledge, banks typically order and carefully review credit reports, engage in some level of analysis relating to the ability of a potential borrower to repay the loan, and will typically make independent verification of employment and earnings history through payroll deposits, phone calls, reviews of tax returns and other processes—all in an effort to minimize the risk of a loan default. As a result, we generally experience a higher default rate on our personal loans than banks do on their personal loans (see caption below, “Risks Associated with Our Loans—Default and Collection”). At December 31, 2012, we had an aggregate of all loan types of approximately:

· $4.88 million in current outstanding loan principal, fees and interest due to us

· $1.40 million of late loans (customers’ repayment checks presented as NSF within the last 180 days or installment loan balances not past the final installment due date with 1 or more payments delinquent)

The Fees We Charge

The fee we charge for a payday loan varies from state to state, based on applicable regulations, and generally ranges from $15 to $22 for each whole or partial increment of $100 borrowed. We do not charge interest in connection with our payday loans but do charge interest on our short-term installment loans made in Colorado and Wisconsin. If, however, we calculate the loan fees we charge as an annual percentage rate of interest, such rate would range from 177% for a 31-day loan transacted in Kansas (on the low end) to approximately 536% for a 14-day loan in Wyoming (on the high end), with the actual average loan amount and average actual loan fees we charge involving an imputed annual percentage rate of approximately 439% and 198% for a 14-day and 31-day loan, respectively. The term of a loan significantly affects the imputed APR of the fees we charge for our loans. For instance, when a $15 fee is charged for a two-week loan of $100, the resulting APR is 391%. When the same fee on $100 is charged for a four-week loan, the resulting APR is 195%. When our general range of payday loan fees is applied to our average 2012 loan amount of $332, the fee ranges from $49.74 to $72.96 and the APR ranges from 391% to 574% for a two-week loan and from 195% to 287% for a four-week loan. Currently, we do not charge the maximum fee permitted in all of the states where we operate. We do, however, charge a uniform fee for all transactions processed in any particular state that involve the same range of payday loan amounts and the same term.

The table below sets forth the uniform fees we charge and imputed APRs on non-interest payday loans in the states where we operated during 2012:

State	Fees	APR (%)  on a 14- day $100 Loan			APR (%) on a 28-day  $100 Loan			APR (%) on a 14- day $300 Loan			APR (%) on a 28- day $300 Loan
Iowa	$15 on first $85 advanced; 11.1% on additional amounts (up to $445)		435	%		217	%		338	%		169	%
Kansas	$15 per $100 advanced		391	%		196	%		391	%		196	%
Nebraska	$17.50 per $100 advanced		456	%		228	%		456	%		228	%
North Dakota	$20 per $100 advanced		521	%		261	%		521	%		261	%
South Dakota	$20 per $100 advanced		521	%		261	%		521	%		261	%
Utah	$20 per $100 advanced		521	%		261	%		521	%		261	%
Wyoming	30% per $100 advanced if loan is less than $150 or 20% per $100 advanced if loan is equal to or greater than $150 (subject to numerous maximums)		536	%		268	%		521	%		261	%

Of the nine states in which we presently operate, three states (South Dakota, Utah and Wisconsin) do not limit the payday loan fees we may charge or the term (i.e., the length) of the loans we may offer our customers. In addition, Utah does not limit the amount we may loan to customers in a payday lending transaction.

In Wisconsin and Colorado, we offer short-term installment loans from $100 to $500 payable in six equal monthly payments. Colorado loan terms include a 45% annual interest rate, an origination fee of 20% on loan amounts up to $300 and 7.5% on loan amounts thereafter and a monthly maintenance fee. Wisconsin installment loans are payable over four to six months at an annual percentage rate of approximately 480%.

4

Many states have laws limiting the amount of fees that may be charged in connection with any lending transaction (including payday lending transactions) when calculated as an annual percentage rate or the payday lending is expressly prohibited. These limitations, combined with other limitations and restrictions, effectively prohibit us from utilizing our present business model for cash advance or “payday” lending in those jurisdictions. In addition, the federal government passed the “2007 Military Authorization Act” which prohibits lenders from offering or making payday loans (or similar lending transactions) to members of the U.S. military when the interest or fees calculated as an annual percentage rate, exceed 36%. Like the state limitations discussed above, this limitation effectively prohibits us from utilizing our present business model for cash advance or “payday” lending when dealing with members of the U.S. military. As a result of these restrictions, we do not conduct business with U.S. military personnel.

The above-described payday fees are the only fees we assess and collect from our customers for payday loans. Nevertheless, we also charge a flat fee that ranges from $15 to $30 (depending on the state) for returned checks in the event that a post-dated check we attempt to cash as repayment for our loan is returned. In 2012, we had approximately 7,800 checks returned that were assessed a fee, compared to approximately 7,200 such checks during 2011. In 2012, we collected fees on returned checks on approximately 45% of the returned checks, for a total of approximately $64,000. In 2011, we collected on approximately 26% of these returned checks, for a total of approximately $46,000.

Extensions or “Rollovers” of Payday Loans

When a customer “rolls over” or extends the term of an outstanding loan, we treat that rollover or extension as a brand new loan and we again charge the above-described loan fee for that transaction. This rollover has no effect on the imputed annual percentage rate of the loan in those cases where the extended term is equal to the initial term of the loan. For example, a $100 four-week loan that costs $20 to obtain is the APR equivalent of 261%. If a customer extends the term of that loan for an additional four-week period, the customer will have paid $40 total in fees to obtain the $100 eight-week loan—which is again the APR equivalent of 261%. In cases where a customer (1) extends or rolls over a loan for a length of time that is less than the original loan or (2) repays the extended loan prior to the expiration of the fully extended term, the imputed APR will increase. For example, if a customer who obtained an initial $100 four-week loan for $20 in loan fees (the APR equivalent of 261%) later extends the term of that loan for only two additional weeks and pays the additional $20 loan fee, that customer will have borrowed $100 for a six-week period at a total cost of $40—which is the APR equivalent of 347%. We do not charge any interest on the unpaid fee from the initial term of the loan because, as a condition to agreeing to a loan extension, we will only accept cash payment of the fee for extending the loan.

Most states prohibit payday lenders from extending or refinancing a payday loan. Nevertheless, four states in which we presently operate—South Dakota, North Dakota, Utah and Wisconsin—do permit a loan to be extended or “rolled over” for a specified period. Specifically, Wisconsin and North Dakota permit only one loan extension; South Dakota permits up to four loan extensions; and Utah has no limit on the number of loan extensions but does limit the time period of extensions to 10 weeks from the origination date of the original loan.

Summary of Loan Terms

The table below sets forth the minimum and maximum loans we approve, the maximum fee we charge, the maximum term of the loan and whether an extension/rollover is permitted in the state were we operate.

State	Minimum Loan	Maximum Loan		Maximum Fee	Maximum Term	Extension/ Rollover Permitted
Colorado - Installment	No minimum	$	500	20% origination on first $300; 7.5% thereafter; 45% interest and a monthly maintenance fee	Minimum 6 months	Yes
Iowa	No minimum	$	500	$5+10% of first $100 10% thereafter 1	31 days	No
Kansas	No minimum	$	500	$15 per $100	30 days	No
Nebraska	No minimum	$	500	15% 1 per $100	31 days	No
North Dakota	No minimum	$	600	20%	60 days	Yes (one)
South Dakota	No minimum	$	500	No limit	No limit	Yes (four)
Utah	No minimum		No limit	No limit	84 days	Yes
Wisconsin - Installment	No minimum	$	750	480%	7 months	Yes
Wyoming	No minimum		No limit	20%	30 days	No

¹ Denotes that the applicable percentage is calculated on the loan amount plus any finance charges.

5

Multiple Loans to Single Customers

We occasionally make multiple loans to a single customer if permitted by applicable law and regulations. Based on our outstanding payday loans as of December 31, 2012, approximately 7.6% of our customers had more than one loan outstanding. In these cases, the average number of separate loans outstanding was 2.03 and the average aggregate principal amount loaned was approximately $425.

Risks Associated With Our Loans—Default and Collection

Ordinarily, our customers approach us for a loan because they currently have insufficient funds to meet their present obligations, and so rarely if ever do our customers have sufficient funds in their checking accounts to cover the personal post-dated checks they provide us at the time of the loan transaction. The nature of our payday loan transactions present a number of risks, including the ultimate risk that the loan will not be paid back. In addition, we do not obtain security for our payday loans principally because, even assuming our customers would have potential collateral to offer as security for a payday loan, the small size of each particular lending transaction does not justify the time, effort and expense of identifying the collateral and properly obtaining a security interest in such collateral. As a consequence, all of our payday loans are unsecured. This means that, absent court or other legal action compelling a customer to repay our loans, we rely principally on the willingness and ability of our customers to repay amounts they owe us. In this regard, in many cases the costs of merely attempting to collect the amounts owed to us exceed the amounts we would seek to collect—making it impractical to take formal legal action against a defaulted borrower.

When a customer defaults on a loan, we engage in store-level collection practices that include attempts to contact the customer and obtain payment, and attempts to contact the customer’s bank in order to determine whether funds are available to satisfy their personal post-dated check. If funds are available, we present the check to the bank for repayment and an official check from the bank is obtained to pay off the item. The costs involved in these initial collection efforts are minimal as they involve some employee time and possibly a flat $15-30 bank fee to cover the cost of the cashier’s check. If funds are not available, we generally attempt to collect returned checks for up to 90 days (or up to 180 days in cases where a bank account is still active and the customer has not initiated a stop payment on the postdated check provided), principally through continued attempts to contact the customer. If our attempts remain unsuccessful after 90 (or 180) days, we assign the item to a collection agency. Assignment to a collection agency may cost us 30-40% of the amount eventually collected (if any) from the customer. Ordinarily, we do not recoup any costs of collection from our customers.

Historically, we collect approximately 58% of the amount of all returned checks, which results in approximately 2.60% of our total payday loans being uncollectible. In 2012, we made approximately 179,000 payday loan transactions.

Marketing Strategy

Our advertising and marketing efforts are designed to introduce customers to our services, build customer loyalty and generate repeat visits and transactions. Our principal means of advertising our consumer financing services consists of Yellow Page directories used in our active markets as well as building signage visible from local arterial roadways on which we are located. For our cellular retail business, we rely primarily on dealer advertising and promotional items as well as building signage visible from local arterial roadways on which we are located. Our cellular retail locations are also listed on the dealer websites and are searchable by address, city or zip code.

Industry Information

There are an estimated 20,600 cash advance loan stores in the United States, which in the aggregate provide approximately $38.5 billion in short-term credit to households experiencing cash-flow shortfalls. Industry trends indicate that there is likely to be a net decrease in total payday lending stores over the next few years due to store closings resulting from a combination of regulatory or legal changes, a slowdown in new store growth and general economic conditions.

6

Predatory Lending and Regulatory Concerns

The Federal Trade Commission has issued an FTC Consumer Alert (Federal Trade Commission, March 2008, Consumer Alert entitled “Payday Loans Equal Very Costly Cash: Consumers Urged to Consider the Alternatives”) that discourages consumers from obtaining payday loans such as the loans we offer, primarily on the basis that payday loans are very costly and consumers should consider alternatives to accepting a payday loan. For further information, you may obtain a copy of the alert at www.ftc.gov/bcp/edu/pubs/consumer/alerts/alt060.shtm.

In general, the payday lending suffers from the perception and widespread belief that payday lenders are in the nature of predatory lenders, offering loans to low income and poorly educated consumers at costs that are too high to be good for consumers. This perception and belief results in frequent efforts in the U.S. Congress and various state legislatures, often proponed by consumer advocacy groups and lobbyists for traditional financial institutions such as banks, to further regulate and restrict or prohibit payday lending outright. For example, the federal government passed the 2007 Military Authorization Act which prohibits any persons from offering or making loans to members of the military when the interest and loan fees, calculated as an annual percentage rate, exceed 36%. This limitation effectively prohibits payday lenders from making payday loans to members of the U.S. military.

In July 2010, the Dodd-Frank Wall Street Reform and Consumer Protection Act was passed by the U.S. Congress and signed into law. Under the Act, a new Consumer Financial Protection Bureau consolidated most federal regulation of financial services offered to consumers, and replaced the Office of Thrift Supervision’s seat on the FDIC Board. Almost all credit providers, including mortgage lenders, providers of payday loans, other nonbank financial companies, and banks and credit unions with assets over $10 billion, are subject to new regulations to be passed by the Bureau. While the Bureau does not appear to have authority to make rules limiting interest rates or fees charged, the scope and extent of the Bureau’s authority will nonetheless be broad, and it is expected that the Bureau will address issues such as rollovers or extensions of payday loans and compliance with federal rules and regulations. Future restrictions on the payday lending industry could have serious consequences for the Company.

During the 2010 legislative session, the Colorado Deferred Deposit Loan Act, the existing payday lending law, was amended. Because of the change, we phased out our payday loan product and began offering our installment loan product. We also began offering our installment loan product at our four stores in Wisconsin in 2011.

Effective January 1, 2011, consumers in Wisconsin were only allowed to renew a payday loan once, and then lenders are required to offer a 60-day interest-free, payment plan to consumers. In response to these changes, beginning in May 2011, the Company began offering unsecured installment loans in Wisconsin in lieu of payday loans. By the fourth fiscal quarter of 2011, the Company had phased out payday loans in Wisconsin altogether.

Any adverse change in present federal or state laws or regulations that govern or otherwise affect payday lending could, at any point, result in our curtailment or cessation of operations in certain jurisdictions or locations. Furthermore, any failure to comply with any applicable federal laws or regulations could result in fines, litigation, the closure of one or more store locations or negative publicity. Any such change or failure would have a corresponding impact on our results of operations and financial condition, primarily through a decrease in revenues resulting from the cessation or curtailment of operations, decrease in our operating income through increased legal expenditures or fines, and could also negatively affect our general business prospects as well if we are unable to effectively replace such revenues in a timely and efficient manner or if negative publicity effects our ability to obtain additional financing a needed.

We do not believe the payday lending is predatory, nor do we believe that our loans are too costly for consumers if they are judiciously obtained. In fact, we believe that bank overdraft fees by themselves are typically far more costly for consumers, and bouncing a check can often involve other negative consequences such as independent fees levied by the parties to whom a bad check is written, negative publicity, etc. In this regard, the FDIC released a November 2008 report called “Study of Bank Overdraft Programs.” The report indicates that the average amount obtained when bank customers overdraw their accounts is $60, and the average overdraft fee charged by the bank is $27. This equates to an APR of 1,173% and 587% for a two-week and four-week $60 bank “loan,” respectively. In sum, we believe that many of the bad perceptions about our industry are fueled primarily by:

· the effects of our loans on consumers who do not judiciously obtain payday loans

· a lack of genuine understanding about the choices faced by low and middle-income people facing a critical cash shortage, and

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· anti-payday lending lobbying campaigns often funded by traditional financial institutions, such as banks and credit unions, that would economically benefit from the elimination of payday lending.

Finally, we have become aware of continued aggressive enforcement and prosecution by the Federal Trade Commission against payday lenders using unfair and abusive lending practices in violation of the Truth in Lending Act and Regulation Z, including failures to properly disclose loan terms and imputed APRs. In particular, we believe that FTC regulators are expanding theories relating to “fair and adequate” disclosure loan terms. This focus includes marketing and advertising materials (specifically, the layout and presentation of such materials), and specific practices, that may detract attention from or diminish the prominence of disclosures relating to loan terms, and the costs and risks involved with payday loans. Moreover, it has come to our attention that FTC regulators are more keenly scrutinizing whether payday lending business practices match advertised claims. While we do not presently anticipate any adverse regulatory issues or outcomes relating to our business, it is possible that one or more of our store locations could come under FTC scrutiny and that any such scrutiny could negatively affect store performance and consume considerable time and attention of our management.

Seasonality

We have experienced seasonality in our payday lending operations, with the first and fourth quarters typically being our strongest periods as a result of broader economic factors, such as holiday spending habits at the end of each year and income tax refunds during the first quarter.

Effect of General Economic Conditions on our Payday Lending Business

We believe that consumer demand for our payday lending services is increasing as a result of the continued sluggishness of the economy and sustained levels of high unemployment even though high unemployment levels generally reduce the pool of payday loan consumers that can meet all of our loan qualifications, particularly the employment requirement. In addition, it seems likely that the continued economic situation and higher unemployment rates could result in greater loan losses than we experienced in 2012 with unemployment rates expected to remain high and increase for the foreseeable future. Our business experienced fluctuating changes in our provision for loan losses in recent years. For instance, our provision for loan losses totaled $1.74 million for 2012, an increase of $.34 million from our provision of $1.40 million for 2011. Our provision for loan losses as a percentage of loan fee revenue was 17.6% for 2012 and 14.5% during 2011. The less favorable loss ratio in 2012 reflected in part a more challenging collections environment as a result of an increase in bankruptcy filings, higher energy prices and increased competition in the lending industry. We believe that our new installment loan offering has also contributed to the increased loan loss percentage for 2012. In summary, we are uncertain how the current economic conditions will affect demand for our services or our loan losses for 2013.

Credit and financing available to us and our industry has been negatively impacted by the recent economic situation, recent federal and state legislation, and the overall negative perception associated with payday lending. As a result of future growth in our payday lending business beyond reinvestment of our current profits may be limited due to the tighter credit markets. Furthermore, we anticipate that uncertainty about increased regulation of payday lending will make it more difficult for us to borrow money to fund the expansion of our operations through acquisitions.

Introduction of Pawn Services

In August 2012 we opened our first pawn store by converting an existing payday location into a joint payday/pawn store. At this store, we provide collateralized non-recourse loans, commonly known as “pawn loans,” with a maturity of four months. Allowable service charges will vary by state and loan size. Our pawn loans earn 15% per month and our average pawn loan amount typically ranges between $35 and $100 and has been as high as $1,150. The loan amount varies depending on the valuation of each item pawned. We generally lend from 30% to 55% of the collateral’s estimated resale value depending on an evaluation of several factors. Customers then have the option to redeem the pawned merchandise during the term or at expiration of the pawn loan or forfeiting the merchandise to us on expiration. At our pawn stores we sell merchandise that was acquired through either customer forfeiture of pawn collateral, second-hand merchandise purchased from customers or consigned to us.

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CELLULAR RETAIL DIVISION

General Description

We also operate cellular retail stores as an authorized Cricket and Revol dealer selling cellular phones and accessories, providing ancillary services and accepting service payments from customers. We opened our first wireless location for Revol products and services on October 1, 2012. Authorized dealers are permitted to sell the carrier’s line and generally locate their store operations in areas with a strong potential customer base where the carrier does not maintain a corporate storefront. These locations are generally within the urban core or surrounding areas of a community. We are an authorized premier Cricket dealer, and as such, we are only permitted to sell the Cricket line of prepaid cellular phones at our Cricket retail stores.

As of December 31, 2012, we operated 52 Cricket cellular retail stores in 14 states (Arizona, Colorado, Idaho, Illinois, Indiana, Iowa, Kansas, Missouri, Nebraska, Ohio, Oklahoma, Oregon, Texas and Washington) and five Revol stores in Ohio.

We profit in this business through retail sales of Cricket and Revol cellular phones, sales of phone accessories (e.g., face plates and phone chargers), fees charged when a customer changes services (service reactivations, adding lines, plan changes, etc), or whenever a customer pays his or her prepaid cellular invoice at one of our store locations. We bear no risk of non-payment because of the prepaid nature of the service and because the cellular communications companies provide the cell phone services.

Market Information and Marketing

At December 31, 2012, Cricket cellular phone service was offered in 48 states and had approximately 5.3 million customers. Leap Wireless Communications, Inc. is a Delaware public reporting corporation and the owner of Cricket Wireless. Cricket Wireless service offers customers a simple, predictable and affordable nationwide unlimited wireless voice, data, text, Muve Music ^TM and broadband data services for a flat monthly rate. In addition, our retail stores in select markets offer Cricket PAYGo™ services, which is an unlimited prepaid wireless service. Cricket PAYGo is a daily pay-as-you-go wireless and text messaging service designed for customers who prefer the flexibility and control offered by traditional prepaid services but who are seeking greater value for their dollar.

Prepaid cellular products and services are primarily targeted to market segments that are underserved by traditional communications companies. In contrast, the majority of cellular customers in the U.S. subscribe to post-pay services that may require credit approval and a contractual commitment from the subscriber for a period of at least one year and may include overage charges for call volumes in excess of a specified maximum. We believe that a significant portion of the remaining growth potential in the U.S. cellular market consists of customers who are price-sensitive, who have lower credit scores or who prefer not to enter into fixed-term contracts. We believe that our authorized cellular retail product and service offerings appeal strongly to these target-market segments.

We expect that consumers may wish to prepay their cellular service or purchase prepaid cellular phones:

· to avoid costly phone purchase and long-term and expensive service contracts with other cellular carriers

· because poor credit histories may prevent them from successfully obtaining a service contract with another cellular carrier, or

· due to a short-term need and circumstances in which they expect to engage in heavy usage of phones, and so they wish to pay a flat fee for a period of time instead of risking additional per-minute charges on their phone usage.

Nevertheless, we do not formally query our customers who purchase our phone products or services as to their motivations in purchasing those products or services, and we do not have customer data indicating the extent to which our phone customers cannot obtain a service contract from a long-term contract carrier of phone service or some other phone service provider.

Market Strategy

We believe that our business model is scalable and can be expanded successfully into current adjacent and new markets as we continue to perfect our operational protocols and our administrative office functions relating to our cellular retail business. We opened our first wireless location for Revol products and services on October 1, 2012. We are looking to acquire additional Cricket dealerships in the midwest and launch additional stores in new markets that are currently underserved by competing service providers.

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Products and Services

Our authorized Cricket retail stores offer the following products and services:

· Cricket Wireless service plans, each designed to attract customers by offering simple, predictable and affordable wireless voice, Muve Music ^TM, text and data services that are a competitive alternative to traditional wireless and wireline services by offering plans with a flat-rate and unlimited usage within Cricket service areas, and without requiring fixed-term contracts, early termination fees or credit checks

· Cricket Wireless plan upgrades (e.g., international calling minutes to Canada and/or Mexico; roaming service packages, text messages) and applications (including customized ring tones, wallpapers, photos, greeting cards, games and news and entertainment message deliveries) on a prepaid basis

· Cricket handsets

· Cricket broadband service affording customers unlimited wireless access to the Internet through their computers at a flat rate with no long-term commitments or credit checks, and

· Cricket PAYGo service, an unlimited prepaid (daily pay-as-you-go) wireless and text messaging service available in select markets.

The service payment options for Cricket and Revol customers include:

· automatic charge against a debit or credit card on bill cycle due date

· check payment by mail

· payment at any corporate Cricket store, dealer location or alternative payment locations (e.g., a local grocery store), and

· payment by telephone using a credit or debit card.

Customers also have an option on the purchase of their cellular phone, including the latest in Apple, Android-based and Blackberry OS-based smartphones. The customer can either purchase a new or refurbished phone from us or purchase a used phone from a previous customer. All phones must be paid for in full because there is no contract for the monthly prepaid service. New phone prices range from $39.99 to high-end cellular phones, such as the iPhone ®, at $499.99 before promotional rebate offers.

Seasonality

Our customer activity is influenced by seasonal effects related to traditional retail selling periods and other factors that arise from our target customer base. We generally expect new sales activity to be highest in the first and fourth quarters. Nevertheless, our revenues can be strongly affected by the launch of new markets, promotional activity and competitive actions, any of which have the ability to reduce or outweigh certain seasonal effects.

REGULATION

We are subject to regulation by federal, state and local governments that affect the products and services we provide. Generally, these regulations are designed to protect consumers who deal with us and are not designed to protect our shareholders.

Regulation of Consumer Financing Activities

In those states where we currently operate, we are licensed as a payday lender where required and are subject to various state regulations regarding the terms and conditions of our payday loans and our lending policies, procedures and operations. In some states, payday lending is referred to as “deferred presentment,” “cash advance loans”, “deferred deposit loans” or “consumer installment loans.” State regulations normally limit the amount that we may lend to any single consumer and may limit the number of loans that we may make to any consumer at one time or in the course of a single year. State regulations also limit the amount of fees that we may assess in connection with any loan transaction and may limit a customer’s ability to extend or “rollover” a loan with us. Often, state regulations also specify minimum and maximum maturity dates for payday loans and, in some cases, specify mandatory cooling-off periods between transactions.

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Our payday lending practices must also comply with the disclosure requirements of the Federal Truth-In-Lending Act and Regulation Z under that Act. Our collection activities for delinquent loans are generally subject to consumer protection laws regulating debt-collection practices. Finally, our payday lending business subjects us to the Equal Credit Opportunity Act and the Gramm-Leach-Bliley Act.

During the last few years, legislation has been introduced and passed in the U.S. Congress and in certain state legislatures proposing or effecting various restrictions or an outright prohibition on payday lending. Currently, state laws in Arizona, Montana, Oregon and Georgia have effectively eliminated the ability to conduct payday lending activities in those states. In 2010, Congress passed the Dodd-Frank Wall Street Reform and Consumer Protection Act which consolidated most federal regulation of financial services offered to consumers, and replaced the Office of Thrift Supervision’s seat on the FDIC Board. Almost all credit providers, including mortgage lenders, providers of payday loans, other nonbank financial companies, and banks and credit unions with assets over $10 billion, are now subject to new regulations to be passed by the Bureau. While the Bureau does not appear to have authority to make rules limiting interest rates or fees charged, the scope and extent of the Bureau’s authority will nonetheless be broad, and it is expected that the Bureau will address issues such as rollovers or extensions of payday loans and compliance with federal rules and regulations. Future restrictions on the payday lending industry could have serious consequences for the Company.

For more information, see “PAYDAY LENDING BUSINESS—Predatory Lending and Regulatory Concerns” above.

Financial Reporting Regulation

Regulations promulgated by the United States Department of the Treasury under the Bank Secrecy Act require us to report all transactions involving currency in an amount greater than $10,000. Generally, every financial institution must report each deposit, withdrawal, exchange of currency or other payment or transfer that involves an amount greater than $10,000. In addition, multiple currency transactions must be treated as a single transaction if we have knowledge that the transactions are by or on behalf of any one person and result, in a single business day, in the transfer of cash in or out totaling more than $10,000. In addition, the regulations require us to maintain information concerning sales of monetary instruments for cash in amounts from $3,000 to $10,000. The Bank Secrecy Act requires us, under certain circumstances, to file a suspicious activity report.

The Money Laundering Act of 1994 requires us, as a money service business, to register with the United States Department of the Treasury. Money services businesses include check cashers and sellers of money orders. Money services businesses must renew their registrations every two years, maintain a list of their agents, update the agent list annually, and make the agent list available for examination.

Finally, we have established various procedures designed to comply, and we continue to monitor and evaluate our business methods and procedures to ensure compliance, with the USA PATRIOT Act.

Privacy Regulation

We are subject to a variety of federal and state laws and regulations restricting the use and seeking to protect the confidentiality of customer identity and other personal nonpublic customer information. We have identified our systems that capture and maintain nonpublic personal information, as that term is understood under the Gramm-Leach-Bliley Act and associated regulations. We disclose our public information policies to our customers as required by that law. We also have systems in place intended to safeguard this information as required by the Gramm-Leach-Bliley Act, which specifically governs certain aspects of our payday lending business.

COMPETITION

Payday and Installment Lending

Like most other payday lenders, we believe that the primary competitive factors in our business are location and customer service. We face intense competition in an industry with relatively low barriers to entry, and we believe that the payday lending markets are becoming more competitive as the industry matures and consolidates. We compete with other payday lending and check cashing stores, and with financial service entities and retail businesses that offer payday loans or similar financial services. For example, we consider credit card companies that offer payday features, credit unions, banks that offer small loans, and creditors and loan services that can extend payment terms on outstanding loans to be our competitors. In addition, we compete in part with services offered by traditional financial institutions, most particularly with respect to the “overdraft protection” services those institutions may offer and the charges they levy for checks written with insufficient funds.

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Additional areas of competition have recently arisen. Businesses now offer loans over the Internet as well as “loans by phone,” and these services compete with the services we offer. There also has been increasing penetration of electronic banking and related services into the check cashing and money transfer industry, including direct deposit of payroll checks, payroll or debit cards, stored-value cards, prepaid credit and debit cards, and electronic transfer of government benefits.

We also believe that customer service is critical to developing loyalty. In our industry, we believe that quality customer service means:

· assisting with the loan application process and understanding the loan terms,

· treating customers respectfully, and

· processing transactions with accuracy, efficiency and speed.

Pawn

Our competitors for merchandise sales include numerous retail and wholesale stores, including jewelry stores, discount retail stores, consumer electronics stores, other pawn stores, other resale stores, electronic commerce retailers and auction sites. The pawn industry in the United States is large and highly fragmented. The industry consists of approximately 13,000 pawn stores owned primarily by independent operators who own one to three locations, and we consider the industry relatively mature. The three largest pawn store operators account for approximately ten percent of the total estimated pawn stores in the United States.

Cellular Retail

Our Cricket store business competes primarily with other actual or potential authorized sellers and distributors of Cricket products and services. The authorization to sell Cricket products and services is granted by Cricket Communications, a Delaware corporation (sometimes referred to as “Cricket Wireless, Inc.”) and wholly owned subsidiary of Leap Wireless International, Inc. Presently, we believe that our ability to compete with other sellers of Cricket products and services will materially depend on the success with which we operate those store locations for which we presently have authorization to operate. If we successfully manage those stores and are able to develop and maintain a strong working relationship with Cricket Communications, we expect that we may be able to effectively compete for additional store locations when and as they come available.

Competition for the “prepaid” or no-contract customers continues to grow. In addition to Cricket, other prepaid carriers include MetroPCS, Virgin Mobile and Boost Mobile. There is also competition with other prepaid phone service providers such as Straight Talk by Wal-Mart or Wal-Mart’s Family Mobile ^TM powered by T-Mobile, an increase of national retailers offering products and services that we provide, such as Cricket phones sold at Best Buy or Dollar General, and an increase in MVNO offerings. It is possible that Cricket Communications may itself, at some point in the future, determine to become more involved in the direct operation of its retail stores and move away from an authorized distributor business model or modify its existing model by changing the compensation structure to dealers or by increasing the number of dealer locations and thus reduce traffic to existing locations. In any such event, our ability to maintain and grow our Cricket business will be negatively impacted.

The significant increase in individuals receiving public assistance through “lifeline assistance programs,” in which low-income participants may receive free or reduced-cost cellular service, furthers the competition for our cellular services because those programs are directly funded by the U.S. government whereas we must depend upon end-users to prepay for our services.

Technology and Information

We maintain an integrated system of retail points of sale and management software applications and platforms for processing the various types of financial transactions we offer. These systems provide us with customer service, internal control mechanisms, record-keeping and reporting information. Both of our point-of-sale systems used at our payday and Cricket store locations integrate transaction data with our management information systems on a real-time basis, whereas our pawn point of sale system is fully contained. These systems are designed to provide summary, detailed and exception information to regional, area and store managers as well as corporate staff and are designed to collect customer information for demographic analysis.

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Security

We believe the principal security risks to our operations are robbery and employee theft. We have established extensive security and management information systems to address both areas of potential loss. To protect against robbery, most payday lending store employees work behind bullet-resistant glass and steel partitions, and the back office, safe and computer areas are locked and closed to customers. Our security measures in most payday lending, pawn/payday and Cricket stores include safes, electronic alarm systems monitored by third parties, control over entry to customer service representative and inventory areas, detection of entry through perimeter openings, walls and ceilings, locked cases and the tracking of all employee movement in and out of secured areas. Payday segment employees use cellular phones to ensure safety and security whenever they are outside secured areas. Additional security measures used in many stores include some combination of alarm systems, remote control over alarm systems, the arming, disarming and changing of user codes, and mechanically and electronically controlled time-delay safes.

Since we have high volumes of cash and negotiable instruments at our payday stores and inventory volumes at our pawn/payday location and our Cricket stores, we believe that daily monitoring, unannounced audits and immediate responses to irregularities are critical to security and play an important role in our internal controls. Our regional managers, corporate staff and internal audit perform unannounced store audits and cash counts at our stores as well as random inventory counts of cellular phones and accessories. We self-insure for employee theft and dishonesty at the store level.

EMPLOYEES

At December 31, 2012, we had approximately 300 employees, consisting of 280 store personnel (107 of whom were employed at payday loan stores, 10 of which were employed at the pawn store, and 163 of which were employed at Cricket retail stores), 14 corporate office employees and six corporate office managers. We believe our relationship with our employees is good, and we have not suffered any work stoppages or labor disputes. We do not have any employees that operate under collective-bargaining agreements.

CORPORATE INFORMATION

Our principal offices are located at 11550 “I” Street, Suite 150, Omaha, Nebraska 68137, and our telephone number at that office is (402) 551-8888.

Western Capital Resources, Inc. was originally incorporated and organized as a Minnesota corporation under the name URON Inc. in November 2001. From its incorporation until August 2006, URON was wholly owned by Multiband Corporation, a Minnesota corporation. Multiband spun off URON to Multiband’s shareholders in August 2006 and caused URON to become a public reporting corporation as part of the spinoff process. URON’s principal business was the provision of dial-up internet service to residential and commercial customers, principally in the midwestern United States, Texas, South Carolina and Florida. In December 2007, URON and Wyoming Financial Lenders, Inc., a Wyoming corporation, engaged in a merger transaction which caused URON to acquire the payday lending business we currently operate through Wyoming Financial Lenders. In July 2008, and in connection with the December 2007 merger, we changed our corporate name from URON Inc. to “Western Capital Resources, Inc.”

The Company’s year ends December 31. Neither the Company nor any of its predecessors have been in bankruptcy, receivership or any similar proceeding.

RECENT DEVELOPMENTS

Credit Facilities

On January 26, 2011, the Company and Wyoming Financial Lenders, Inc. entered into a Loan Extension Agreement with WERCS. The Loan Extension Agreement extends the maturity date for the payment of all obligations under the Business Loan Agreement to April 1, 2012. In connection with the extension agreement, the Company made a principal payment of $1,000,000. On March 14, 2012, the Company paid the remaining principal balance and all accrued and unpaid interest.

On October 18, 2011, the Company entered into a borrowing arrangement with River City Equity, Inc. and delivered a related long-term promissory note in favor of River City Equity. The borrowing arrangement allows the Company to borrow up to $2,000,000 at an interest rate of 12% per annum, with interest payable on a monthly basis. The note was amended December 7, 2012 increasing the borrowing limit to $3,000,000 and extending the maturity date. The note’s new maturity date is March 31, 2014, on which date all unpaid principal and accrued but unpaid interest thereon is due and payable. The note includes a prepayment penalty and, under certain circumstances, permits River City Equity to obtain a security interest in substantially all of the Company’s assets. As of December 31, 2012, $2,750,000 has been advanced under this arrangement.

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Acquisitions

In an effort to mitigate our limited geographic reach, our strategic expansion plans involve the expansion and diversification of our product and service offerings.  For this reason, we have focused, and expect to continue to focus, a significant amount of time and resources on the conversion of select payday locations to joint pawn/payday locations and development of our Cricket Wireless retail stores.  In an effort to expand our product and service offerings within the Payday division we intend to introduce pawn stores into a limited number of existing payday locations. We believe that successful expansion, both geographically and product- and service-wise, will help to mitigate the regulatory and economic risk inherent in our business by making us less reliant on (i) cash advance lending alone and (ii) any particular aspect of our business that is concentrated geographically.

A summary table of the number of stores operated during the periods ended December 31, 2012 and 2011 follows:

	Year Ended December 31, 2012								Year Ended December 31, 2011
	Payday			Payday/Pawn		Wireless			Payday		Payday/Pawn		Wireless
Beginning		52			-		45			51		-		31
Acquired / Launched		-			-		16			1		-		18
Converted		(1	)		1		-			-		-		-
Closed		-			-		(4	)		-		-		(4	)
Ending		51			1		57			52		-		45

ITEM 1A RISK FACTORS

You should consider the following risk factors, in addition to the other information presented or incorporated by reference into this Annual Report on Form 10-K, in evaluating our business and your investment in us.

The payday loan industry is highly regulated under state laws. Changes in state laws and regulations governing lending practices, or changes in the interpretation of such laws and regulations, could negatively affect our business.

Our business is regulated under numerous state laws and regulations, which are subject to change and which may impose significant costs or limitations on the way we conduct or expand our business. As of the date of this report, approximately 38 states and the District of Columbia had legislation permitting or not prohibiting payday loans. During the last few years, legislation has been adopted in some states that prohibits or severely restricts payday loans.

There are nearly always bills pending in various states to alter the current laws governing payday lending. Any of these bills, or future proposed legislation or regulations prohibiting payday loans or making them less profitable, could be passed in any state at any time, or existing laws permitting payday lending could expire.

From time to time legislation banning payday loans has been introduced in Nebraska but has not been passed into law. Since we derive approximately 27% of our payday revenues in Nebraska, the passage of any such legislation in Nebraska would have a highly material and negative effect on our business.

Statutes authorizing payday loans typically provide state agencies that regulate banks and financial institutions with significant regulatory powers to administer and enforce the laws relating to payday lending. Under statutory authority, state regulators have broad discretionary power and may impose new licensing requirements, interpret or enforce existing regulatory requirements in different ways or issue new administrative rules, even if not contained in state statutes, that affect the way we do business and may force us to terminate or modify our operations in those jurisdictions. They may also impose rules that are generally adverse to our industry. Finally, in many states, the attorney general has scrutinized or continues to scrutinize the payday loan statutes and the interpretations of those statutes.

Any adverse change in present laws or regulations, or their interpretation, in one or more such states (or an aggregation of states in which we conduct a significant amount of business) could result in our curtailment or cessation of operations in such jurisdictions. Any such action could have a corresponding highly material and negative impact on our results of operations and financial condition, primarily through a material decrease in revenues, and could also negatively affect our general business prospects as well if we are unable to effectively replace such revenues in a timely and efficient manner.

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Adverse changes in laws or regulations relating to pawn lending services could negatively impact our financial results and/or limit our ability to expand into new markets.

Our products and services are subject to extensive regulation and supervision under various federal, state and local laws, ordinances and regulations. We face the risk that restrictions or limitations on pawn loan amounts, pawn loan yields and customer acceptance of pawn loan products resulting from the enactment, change or interpretation of laws and regulations could have a negative effect on our business activities. In particular, short-term consumer loans have come under increased scrutiny and increasingly restrictive regulation in recent years. Adoption of such federal, state or local regulation or legislation could restrict, or even eliminate, our ability to conduct our pawn lending operations at a profit level we consider reasonable at some or all of our stores, and could prevent us from expanding into new markets.

Our business is subject to complex federal laws and regulations governing lending practices, and changes in such laws and regulations could negatively affect our business.

Although states provide the primary regulatory framework under which we offer payday loans, certain federal laws also affect our business. For example, because payday loans are viewed as extensions of credit, we must comply with the federal Truth-in-Lending Act and Regulation Z under that Act. Additionally, we are subject to the Equal Credit Opportunity Act, the Gramm-Leach-Bliley Act and certain other federal laws. Additionally, anti-payday loan legislation has occasionally been introduced in the U.S. Congress.

Any adverse change in present federal laws or regulations that govern or otherwise affect payday lending could result in our curtailment or cessation of operations in certain jurisdictions or locations. Furthermore, any failure to comply with any applicable federal laws or regulations could result in fines, litigation, the closure of one or more store locations or negative publicity. Any such change or failure would have a corresponding impact on our results of operations and financial condition, primarily through a decrease in revenues resulting from the cessation or curtailment of operations, decrease in our operating income through increased legal expenditures or fines, and could also negatively affect our general business prospects as well if we are unable to effectively replace such revenues in a timely and efficient manner or if negative publicity affects our ability to obtain additional financing as needed.

Changes in local regulations could have a material adverse effect on our business, results of operations and financial condition.

In addition to state and federal laws and regulations, our business is subject to various local rules and regulations such as local zoning regulations and permit licensing. We are aware of increasing efforts by local jurisdictions to restrict payday and pawn lending through the use of local zoning and permitting laws. Any actions taken in the future by local zoning boards or other governing bodies to require special use permits for, or impose other restrictions on, payday lenders could have a material adverse effect on the growth of our business and business prospects primarily by restricting any efforts to grow our business “organically” by opening more lending store locations.

Litigation and regulatory actions directed toward our industry or us could adversely affect our operating results, particularly in certain key states.

During the last few years, our industry has been subject to regulatory proceedings, class action lawsuits and other litigation regarding the offering of payday loans, and we could suffer losses resulting from interpretations of state laws in those lawsuits or regulatory proceedings, even if we are not a party to those proceedings. For example, the North Carolina Commissioner of Banks recently issued a ruling in which it determined that Advance America, which marketed, originated, serviced and collected payday loans on behalf of a state-chartered bank located in Kentucky, violated various North Carolina consumer-protection statutes. Thus, the losses we could suffer could be directly incurred through our involvement in litigation or regulatory proceedings, or could be indirectly incurred through negative publicity regarding the industry in general that is generated by litigation on regulatory proceedings involving third parties.

In addition, regulatory actions taken with respect to a particular non-payday lending financial service that we offer could negatively affect our ability to offer such other financial services. For example, if we were the subject of regulatory action related to our check-cashing business, that regulatory action could adversely affect our ability to maintain our payday lending licenses. Moreover, the suspension or revocation of our license or other authorization in one state could adversely affect our ability to maintain licenses in other states. Accordingly, a violation of a law or regulation with respect to otherwise unrelated products or in other jurisdictions could affect other parts of our business and adversely affect our business and operations as a whole.

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We may need additional financing in the future and any such financing may dilute our existing shareholders.

We anticipate that we will continue to experience growth in our income and expenses for the foreseeable future and that our operating expenses will be a material use of cash resources. Presently, we believe we have cash sufficient to maintain operations. In the event that our income does not meet our expectations, we may sooner require additional financing for working capital. In addition, if we determine to grow our business through acquisitions, any acquisitions we consummate will likely involve outside financing. Any additional financing, for whatever purpose and for whatever reason, may dilute our existing shareholders.

Additional financing could be sought from a number of sources, including but not limited to additional sales of equity or debt securities (including equity-linked or convertible debt securities), loans from banks, loans from our affiliates or other financial institutions. We may not, however, be able to sell any securities or obtain any such additional financing when needed, or do so on terms and conditions acceptable or favorable to us, if at all. If financing is not available, we may be forced to consider strategic alternatives, such as (but not limited to) curtailing certain aspects of our operations or closing certain operating locations. If we successfully enter into a financing transaction, any additional equity or equity-linked financing would be dilutive to shareholders, and additional debt financing, if available, may involve restrictive covenants and above-market interest rates.

The concentration of our revenues in certain states could adversely affect us.

We currently provide payday lending services in nine states. For the year ended December 31, 2012, revenues from our locations in Nebraska represented approximately 27% of our total payday revenues. For the foreseeable future, we expect that a material and significant portion of our revenues will continue to be generated in Nebraska. We operate cellular retail stores in 14 states. For the year ended December 31, 2012, revenues from our Missouri, Nebraska and Texas stores represented approximately 14%, 13% and 13% of our total cellular revenues, respectively. As a result, changes to prevailing economic, demographic, competitive, regulatory or any other conditions, including the legislative, regulatory or litigation risks mentioned above, in the markets in which we operate, and in Nebraska and Missouri in particular, could lead to a reduction in demand for our services and result in a decline in our revenues or an increase in our provision for doubtful accounts, or even an outright legal prohibition on the conduct of our business. Any of these outcomes could in turn result in a material and swift deterioration of our financial condition principally by impairing our revenues and affecting our ability to obtain financing and operating liquidity, our operating results and our business prospects (again, principally by reducing our revenues and impairing our ability to grow our business).

A default under our borrowing arrangement could require us to seek financing on a short-term basis that may be disadvantageous to the Company.

On October 18, 2011 and amended on December 7, 2012, we entered in a borrowing arrangement with River City Equity, Inc. Under this arrangement, we may borrow up to $3,000,000 at an interest rate of 12% per annum, with interest payable on a monthly basis. The note we delivered to River City Equity matures on March 31, 2014, on which date all unpaid principal and accrued but unpaid interest thereon is due and payable. The note includes a prepayment penalty and, under certain circumstances, permits River City Equity to obtain a security interest in substantially all of our assets. As of December 31, 2012, $2,750,000 has been advanced under this arrangement.

If we are unable to comply with the terms of our promissory note with River City Equity, we may need to seek additional financing. We may not be able to obtain financing on a short-term basis. Furthermore, even if we are able to obtain needed short-term financing, we may be unable to do so on terms that are favorable.

Failure to achieve and maintain effective internal controls could limit our ability to detect and prevent fraud and thereby adversely affect our business and stock price.

Effective internal controls are necessary for us to provide reliable financial reports. Nevertheless, all internal control systems, no matter how well designed, have inherent limitations. Even those systems determined to be effective can provide only reasonable assurance with respect to financial statement preparation and presentation. Our most recent evaluation of our internal controls resulted in our conclusion that our disclosure controls and procedures were effective. Our inability to maintain an effective control environment may cause investors to lose confidence in our reported financial information, which could in turn have a material adverse effect on our stock price.

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The reliance on information management and transaction systems to operate our business exposes us to cyber incidents and hacking of our sensitive information if our outsourced service provider experiences a security breach.

Effective information security internal controls are necessary for us to protect our sensitive information from illegal activities and unauthorized disclosure in addition to denial of service attacks and corruption of our data. In addition, we rely on the information security internal controls maintained by our outsourced service provider. Despite utilization of a service provider that maintains the highest level of security around our information systems, the sophistication of hackers continues to increase. Our most recent evaluation of ours and our service providers’ internal controls resulted in our conclusion that our disclosure controls and procedures were effective. Our inability to maintain effective controls or utilization of an information technology provider that also maintains effective controls, however, may increase our vulnerability to cyber attacks. Breaches of our information management system could adversely affect our business reputation. We could also be subject to third-party lawsuits relating to the unauthorized disclosure of personal information. Finally, significant information system disruptions could adversely affect our ability to effectively manage operations or reliably report results.

A significant portion of our assets consists of goodwill and other intangible assets.

As of December 31, 2012, 56% of our assets consisted of goodwill and other intangible assets. Under generally accepted accounting principles, the carrying value of goodwill is subject to periodic review and testing to determine if it is impaired. The value of our assets will depend on market conditions, regulatory environment, the availability of buyers and similar factors. While the value of these assets is based on management projections and assumptions and is determined by using the discounted cash flow method for purposes of our impairment testing, those values may differ from what could ultimately be realized by us in a sales transaction or otherwise and that difference, while not affecting cash flow, could have a material adverse impact on our operating results and financial position.

Unpredictability in financing markets could impair our ability to grow our business through acquisitions.

We anticipate that opportunities to acquire similar businesses will materially depend on the availability of financing alternatives with acceptable terms. As a result, poor credit and other market conditions or uncertainty in the financing markets or the payday lending business in particular could materially limit our ability to grow through acquisitions since such conditions and uncertainty make obtaining financing more difficult.

Public perception of payday lending as being predatory or abusive could adversely affect our business.

Recently, consumer advocacy groups and media reports have advocated governmental action to prohibit or severely restrict payday loans. The consumer groups and media reports typically focus on the cost to a consumer for this type of loan, which is higher than the interest typically charged by credit card issuers. The consumer groups and media reports typically characterize these transactions as predatory or abusive toward consumers. If this negative characterization of our business becomes widely accepted by consumers, demand for our payday loans could significantly decrease, which could adversely affect our results of operations primarily by decreasing our revenues. Negative perception of our business activities could also result in our industry being subject to more restrictive laws and regulations and greater exposure to litigation.

Any disruption in the availability of our information systems could adversely affect our operations.

We rely upon our information systems to manage and operate our business. Each location is part of an information network that permits us to maintain adequate cash inventory, reconcile cash balances daily, and report revenues and loan losses in a timely manner. Our security measures could fail to prevent a disruption in the availability of our information systems or our back-up systems could fail to operate properly. Any disruption in the availability of our information systems could adversely affect our results of operations by impairing our ability to efficiently effect transactions.

If we lose key managers or are unable to attract and retain the talent required for our business, our operating results could suffer.

Our future success depends to a significant degree upon the members of our executive management, particularly John Quandahl, who is our Chief Executive Officer. Accordingly, the loss of these services would likely materially and adversely affect our business. The Company has an employment agreement with Mr. Quandahl effective through March 31, 2013. Nevertheless, we cannot be certain that Mr. Quandahl will continue providing services to us for any particular period of time. Our continued growth will also depend upon our ability to attract and retain additional skilled management personnel. Competition for highly skilled and experienced management is intense and likely to continue and increase. To the extent that we are unable to attract and retain the talent required for our business, our operating results could suffer.

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We lack product and business diversification with a customer base primarily in urban areas, which creates a risk that our future revenues and earnings will be susceptible to fluctuations.

Although we have one payday/pawn location our primary payday business activity is offering and servicing payday loans. We also provide certain related and other services, such as check cashing, money transfers and money orders. The payday segment accounted for approximately 46% of our total revenues in 2012. Our cellular retail segment accounted for approximately 54% of our total revenues in 2012. If we are unable to further diversify our business products and services and expand our customer-base outside of the urban areas, we may experience fluctuations in our revenues and earnings, which may be significant, relating to our payday and pawn lending business and cellular retail sales. Such fluctuations could result from legal or regulatory changes in one or more jurisdictions, changes in economic conditions in the jurisdictions where we provide services, or result from other risks or adverse events befalling us. Our susceptibility to fluctuations or the actual happening of significant fluctuations in our revenues or earnings could cause our Company to be perceived as a less stable and therefore less attractive investment in general, which would likely negatively affect the market price of our common stock and our ability to obtain additional financing an acceptable terms.

Competition in the retail financial services industry is intense and could cause us to lose market share and revenues.

We believe that the primary competitive factors in the payday loan industry are store location and customer service. We face intense competition in the payday and pawn lending industry, and we believe that those markets are becoming more competitive as these industries mature and begin to consolidate. The payday loan industry has low barriers to entry, and new competitors, such as Wal-Mart, may enter the market easily. The pawn lending industry has medium level barriers to entry, however, there are several large pawn lending companies with which we directly compete. We also currently compete with services, such as overdraft protection offered by traditional financial institutions, and with other payday loan and check cashing stores and other financial service entities and retail businesses that offer payday loans or other similar financial services, as well as a rapidly growing internet-based payday loan market. Some of our competitors have larger and more established customer bases and substantially greater financial, marketing and other resources than we have. As a result, we could lose market share and our revenues could decline, thereby affecting our earnings and potential for growth.

We face significant cellular retail competition that may reduce our market share and lower our profits.

We face significant competition in our industry. We currently compete with resellers of our size including US Cellular and Metro PCS. We also compete with the four national wireless service providers (AT&T, Sprint Nextel, T-Mobile and Verizon Wireless) and with Walmart’s Straight Talk and Family Mobile plans. We also compete with government-financed “lifeline assurance” programs that offer free or reduced-cost cellular services to individuals and families receiving many types of public assistance. Our ability to compete effectively will depend on, among other things, the pricing of cellular services and equipment, the quality of our customer service, the reach and quality of our sales and distribution channels and our capital resources. It will also depend on how successfully we anticipate and respond to various factors affecting our industry, including new technologies and business models, changes in consumer preferences, demographic trends and economic conditions. Finally, operating primarily as an authorized Cricket dealer, we are dependent upon continued operations as a Cricket dealer, their pricing, channel strategies, product supply, credit terms, dealer compensation structure, and up-to-date wireless technologies and infrastructure of Cricket Wireless.

The cellular retail industry also faces competition from other communications and technology companies seeking to capture customer revenue and brand dominance with respect to the provision of cellular accessories and services. For example, Apple Inc. is packaging software applications and content with its handsets, and Google Inc. has developed and deployed an operating system and related applications for mobile devices.

General economic conditions affect our loan losses, and accordingly, our results of operations could be adversely affected by a general economic slowdown or other negative economic conditions such as high unemployment.

Provision for loan losses, net of recoveries, is one of our largest operating expenses, constituting approximately 15.9% of our loan revenues for the year ended December 31, 2012, with payday loan losses comprising most of the losses. Any changes in economic factors that adversely affect our customers, such as an economic downturn or high unemployment, could result in higher loan loss experiences than anticipated, which could in turn adversely affect our loan charge-offs and operating results.

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If estimates of our loan losses are not adequate to absorb actual losses, our financial condition and results of operations may be adversely affected.

We maintain an allowance for loan losses at levels to cover the estimated incurred losses in the collection of our payday and installment loan portfolios outstanding at the end of each applicable period. At the end of each period, management considers recent collection history to develop expected loss rates, which are used to establish the allowance for loan losses. Our allowance for loan losses was $1.2 million on December 31, 2012. Our allowance for loan losses is an estimate, and if actual loan losses are materially greater than our allowance for losses, our financial condition and results of operations could be adversely affected.

A sustained deterioration in the economy could reduce demand for our products and services and result in reduced earnings.

A sustained deterioration in the economy could cause a deterioration in the performance of our pawn loans and in consumer demand for and resale value of pre-owned merchandise that we sell in our stores. This, in turn, could reduce the amount that we could effectively lend on an item of collateral. Such reductions could adversely affect pawn loan balances, pawn loan redemption rates, inventory balances, revenues and gross profit margins.

If we do not appropriately value the collateral underlying our pawn loans, we may experience losses.

Our sole recourse in the event that a customer fails to repay a pawn loan is to retain possession of the pledged collateral underlying the loan. Accordingly, the recovery of the amount advanced and any accrued pawn service charges, and the realization of a profit on the sale of merchandise, depends on our initial assessment of the estimated sale value of pledged collateral when the pawn loan is made. If we do not appropriately value the collateral and the estimated sale value of property that is pledged to us, we may experience losses if the pawn loan is not redeemed and we are unable to sell the collateral at a price consistent with our expectations.

If our customers redeem their outstanding pawn loans at a rate that is lower than we anticipate, our revenues may be reduced.

We accrue pawn service charges revenues based on anticipated redemption activity for pawn loans during each reporting period. If the redemption rate of our outstanding pawn loans is lower than what we estimate, the actual pawn service charges that we collect could be less than our estimates, resulting in reduced revenues.

Our earnings and financial position are subject to changes in gold values and the resulting impact on pawn lending and jewelry sales, and a significant or sudden change in gold values may have a material impact on our earnings.

A significant portion of our pawn loans are secured by gold jewelry. Our pawn service charges, sales proceeds and ability to liquidate excess jewelry inventory at an acceptable margin are dependent upon gold values. A significant decline in gold prices could result in decreases in merchandise sales margins, inventory valuations and the value of collateral securing outstanding pawn loans. In addition, a decline in gold prices could result in a lower balance of pawn loans outstanding, as our customers would receive lower loan amounts for individual pieces of jewelry. Any of these risks could adversely affect our financial condition and results of operations.

Because we maintain a significant supply of cash in our locations, we may experience losses due to employee error and theft.

Because our business requires us to maintain a significant supply of cash in our stores, we are subject to the risk of cash shortages resulting from employee error and theft. We periodically experience employee error and theft in stores, which can significantly increase the operating losses of those stores for the period in which the employee error or theft is discovered. We self-insure for employee error and theft at the store level. If our controls to limit our exposure to employee error and theft at the store level and at our corporate headquarters do not operate effectively or are structured ineffectively, our operating margins could be adversely affected by costs associated with increased security and preventative measures.

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Regular turnover among our location managers and employees makes it more difficult for us to operate our locations and increases our costs of operation.

We experience a relatively stable workforce among our location managers and employees. Turnover interferes with implementation of operating strategies. Increases in our workforce turnover in the future would likely increase our operating pressures and operating costs and could restrict our ability to grow. Additionally, high turnover would create challenges for us in maintaining high levels of employee awareness of and compliance with our internal procedures and external regulatory compliance requirements. In sum, high turnover would increase our training and supervisory costs, and result in decreased earnings with corresponding greater risks of regulatory non-compliance.

Our controlling shareholder possesses controlling voting power with respect to our common stock, which will limit your influence on corporate matters.

Our controlling shareholder, WCR, LLC, has beneficial ownership of 54,427,922 shares. WCR has beneficial ownership of approximately 90% of our common stock. as of the date of this report. As a result, WCR has the ability to outrightly control our management and affairs through the election and removal of our entire Board of Directors and all other matters requiring shareholder approval, including the future merger, consolidation or sale of all or substantially all of our assets. This concentrated control could discourage others from initiating any potential merger, takeover or other change-of-control transaction that may otherwise be beneficial to our shareholders. Furthermore, this concentrated control will limit the practical effect of your participation in Company matters, through shareholder votes and otherwise.

Our articles of incorporation grant our Board of Directors the power to issue additional shares of common and preferred stock and to designate other classes of preferred stock, all without shareholder approval.

Our authorized capital consists of 250 million shares of capital stock. Pursuant to authority granted by our articles of incorporation, our Board of Directors, without any action by our shareholders, may designate and issue shares in such classes or series (including other classes or series of preferred stock) as it deems appropriate and establish the rights, preferences and privileges of such shares, including dividends, liquidation and voting rights, provided it is consistent with Minnesota law. The rights of holders of other classes or series of stock that may be issued could be superior to the rights of holders of our common shares. The designation and issuance of shares of capital stock having preferential rights could adversely affect other rights appurtenant to shares of our common stock. Furthermore, any issuances of additional stock (common or preferred) will dilute the percentage of ownership interest of then-current holders of our capital stock and may dilute our book value per share.

Because we became public by means of a reverse merger, we may not be able to attract the attention of major brokerage firms.

Additional risks to our investors may exist since we became public through a “reverse merger.” Security analysts of major brokerage firms may not provide coverage of the Company since, because we became public through a reverse merger, there is no incentive to brokerage firms to recommend the purchase of our common stock. In addition, because of past abuses and fraud concerns stemming primarily from a lack of public information about newly public businesses, there are many people in the securities industry and business in general who view reverse merger/public shell transactions with suspicion. Without brokerage firm and analyst coverage, there may be fewer people aware of us and our business, resulting in fewer potential buyers of our securities, less liquidity, and depressed stock prices for our investors.

Our common stock trades only in an illiquid trading market.

Trading of our common stock is conducted on the OTC Bulletin Board (OTCBB: WCRS). This has an adverse effect on the liquidity of our common stock, not only in terms of the number of shares that can be bought and sold at a given price, but also through delays in the timing of transactions and reduction in security analysts’ and the media’s coverage of us and our common stock. This may result in lower prices for our common stock than might otherwise be obtained and could also result in a larger spread between the bid and asked prices for our common stock.

In addition, there has typically been very little trading activity in our common stock. During 2012, the average daily trading volume (as reported by Google Finance) was approximately 8,000 shares with the 52-week trading prices ranging from $0.01 to $0.37 per share. The small trading volume will likely make it difficult for our shareholders to sell their shares as and when they choose. Furthermore, small trading volumes generally depress market prices. As a result, you may not always be able to resell shares of our common stock publicly at the time and prices that you feel are fair or appropriate.

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There is not now and there may not ever be an active market for shares of our common stock.

In general, there has been minimal trading volume in our common stock. The small trading volume will likely make it difficult for our shareholders to sell their shares as and when they choose. Furthermore, small trading volumes are generally understood to depress market prices. As a result, you may not always be able to resell shares of our common stock publicly at the time and prices that you feel are fair or appropriate.

ITEM 1B    UNRESOLVED STAFF COMMENTS

None.

ITEM 2    PROPERTIES

Our headquarters is in Omaha, Nebraska. There, we have a 5,775-square-foot space, with additional space available, which is sufficient for our projected near-term future growth. The monthly lease amount is currently $5,000 and escalates to $5,500 by the end of the lease term on December 31, 2014. The corporate phone number is (402) 551-8888.

As of December 31, 2012, we had 51 payday and one payday/pawn store locations. Our payday store locations typically range in size from 1,000 square feet to 2,000 square feet, and have varying lease terms (none of which, however, have remaining terms of more than five years). As of the date of this report, we have payday lending stores in the following cities:

·	Sterling, Colorado	·	Aberdeen, South Dakota
·	Council Bluffs, Iowa (two locations)	·	Rapid City, South Dakota
·	Des Moines, Iowa (four locations)	·	Sioux Falls, South Dakota
·	Sioux City, Iowa	·	Watertown, South Dakota
·	Dodge City, Kansas	·	Salt Lake City, Utah
·	Garden City, Kansas	·	Sandy, Utah
·	Columbus, Nebraska	·	Taylorsville, Utah
·	Grand Island, Nebraska 1	·	West Jordan, Utah
·	Hastings, Nebraska	·	Kenosha, Wisconsin
·	Lincoln, Nebraska (three locations)	·	Pleasant Prairie, Wisconsin
·	North Platte, Nebraska	·	Racine, Wisconsin (two locations)
·	Omaha, Nebraska (seven locations)	·	Casper, Wyoming (two locations)
·	Bismarck, North Dakota (two locations)	·	Gillette, Wyoming
·	Grand Forks, North Dakota (three locations)	·	Laramie, Wyoming
·	Fargo, North Dakota (four locations)	·	Sheridan, Wyoming
·	Minot, North Dakota	·	Rock Springs, Wyoming

¹ Combined pawn/payday location

As of December 31, 2012, we had 57 cellular retail locations. Our cellular retail locations typically range in size from 1,000 square feet to 2,500 square feet, and have varying lease terms (none of which, however, have remaining terms of more than five years). As of the date of this report, we have cellular retail stores in the following cities:

·	Nogales, Arizona	·	St. Louis, Missouri (four locations)
·	Phoenix, Arizona	·	Wellston, Missouri
·	Fort Collins, Colorado	·	Lincoln, Nebraska
·	Greeley, Colorado	·	Omaha, Nebraska (nine locations)
·	Coeur d’Alene, Idaho	·	Canton, Ohio (two locations)
·	Cahokia, Illinois	·	Cincinnati, Ohio
·	Fairview Heights, Illinois	·	Cleveland, Ohio
·	Mundelein, Illinois	·	Parma, Ohio
·	Arlington Heights, Illinois	·	Richmond Heights, Ohio
·	Round Lake Beach, Illinois	·	Oklahoma City, Oklahoma (two locations)
·	Elkhart, Indiana	·	Tulsa, Oklahoma

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·	Gary, Indiana	·	Hillsboro, Oregon
·	Merrillville, Indiana	·	Portland, Oregon (two locations)
·	Michigan City, Indiana	·	McAllen, Texas (two locations)
·	Mishawaka, Indiana	·	Laredo, Texas
·	South Bend, Indiana	·	San Antonio, Texas (three locations)
·	Kansas City, Kansas	·	Spokane, Washington
·	Kansas City, Missouri (four locations)	·	Vancouver, Washington (two locations)

ITEM 3    LEGAL PROCEEDINGS

We are involved in a variety of legal claims and proceedings incidental to our business, including customer bankruptcy and employment-related matters from time to time, and other legal matters that arise in the normal course of business. We believe these claims and proceedings are not out of the ordinary course for a business of the type and size in which we are engaged. While we are unable to predict the ultimate outcome of these claims and proceedings, management believes there is not a reasonable possibility that the costs and liabilities of such matters, individually or in the aggregate, will have a material adverse effect on our financial condition or results of operations.

ITEM 4   MINE SAFETY DISCLOSURES

Not applicable.

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PART II

ITEM 5    MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED SHAREHOLDER MATTERS

MARKET INFORMATION

Our common stock is listed for trading on the OTC Bulletin Board, the “OTCBB,” under the symbol “WCRS.” The transfer agent and registrar for our common stock is Corporate Stock Transfer, Inc., 3200 Cherry Creek Drive South, Suite 430, Denver, Colorado 80209. The following table sets forth the high and low bid prices for our common stock as reported by the OTC Bulletin Board in 2012 and 2011. These quotations reflect inter-dealer prices, without retail mark-up, markdown, or commission, and may not represent actual transactions. Trading in the Company’s common stock during the period represented was sporadic, exemplified by low trading volume and many days during which no trades occurred. On or about March 1, 2010, our common stock also began trading on the “OTCQB,” which is the OTC Markets’ middle-tier over-the-counter quotation platform. OTC Markets is the entity formerly known as “The Pink Sheets.”

		Market Price (high/low)
For the Fiscal Year	2012		2011
First Quarter	$	0.09 – 0.01	$	0.04 – 0.02
Second Quarter	$	0.37 – 0.04	$	0.06 – 0.02
Third Quarter	$	0.17 – 0.05	$	0.03 – 0.01
Fourth Quarter	$	0.13 – 0.06	$	0.04 – 0.01

HOLDERS

As of the date of this report, we had 60,220,165 shares of common stock outstanding held by approximately 544 holders of record.

DIVIDENDS

Holders of our common stock are entitled to share pro rata in dividends and distributions with respect to the common stock when, as and if declared by our Board of Directors out of funds legally available therefore. We have not paid any dividends on our common stock and intend to retain earnings, if any, to finance the development and expansion of our business. In addition, we must first pay preferred dividends on its Series A Convertible Preferred Stock as described under the caption “Description of Equity Securities” below.

On December 10, 2012, we entered into a Preferred Stock Conversion Agreement with WCR, LLC, a Delaware limited liability company, and Richard E. Miller, a director of the Company. WCR, LLC and Richard E. Miller are the holders of all of the Company’s 10,000,000 shares of issued and outstanding Series A Convertible Preferred Stock. Pursuant to the Preferred Stock Conversion Agreement, the preferred shareholders converted all of their respective preferred shares into 10,000,000 shares of common stock at the conversion rate set forth in the Certificate Designation for the Series A Convertible Preferred Stock (i.e., a one-for-one share basis). In consideration of the preferred shareholders’ conversion of their preferred shares, the Company paid all of the dividends accrued but unpaid on account of the Series A Convertible Preferred Stock through the date of conversion (i.e., December 10, 2012). The total amount of accrued but unpaid dividends on the Series A Convertible Preferred Stock at December 10, 2012 was $6,055,163. In this regard, the Company delivered to the preferred shareholders cash in the amount of $5,650,000 and demand promissory notes in the aggregate principal amount of $405,163. The demand promissory notes accrue no interest and will be due and payable, if no earlier payment demand is made, on April 30, 2013.

SECURITIES AUTHORIZED FOR ISSUANCE UNDER EQUITY COMPENSATION PLANS

The table below sets forth certain information, as of the close of business on December 31, 2012, regarding equity compensation plans (including individual compensation arrangements) under which securities of Western Capital were then authorized for issuance.

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	Number of Securities to be Issued Upon Exercise of Outstanding Options, Warrants and Rights	Weighted-Average Exercise Price of Outstanding Options, Warrants and Rights	Number of Securities Remaining Available for Issuance Under Equity Compensation Plans (excluding securities reflected in column a)
	(a)	(b)	(c)
Equity compensation plans approved by securityholders	None	n/a	None
Equity compensation plans not approved by securityholders	None	n/a	2,000,000 (1)

(1) In February 2008, our Board of Directors adopted the 2008 Stock Incentive Plan which permits the issuance of various incentives, including options or similar rights to purchase or acquire up to 2,000,000 shares of common stock. As of the date of this report, no incentives have been issued under such plan. We are not required by applicable state law or the listing standards of any self-regulatory organization or quotation service (e.g., the OTC Markets, NASD, AMEX or NYSE) to obtain the approval of its security holders prior to issuing any such compensatory options, warrants or other rights to purchase securities of the Company.

SALES OF UNREGISTERED SECURITIES AND REPURCHASES OF EQUITY SECURITIES BY THE ISSUER

On December 11, 2012, we issued 10,000,000 shares of common stock in a private placement transaction exempt from the registration requirements of the Securities Act of 1933. These shares were issued to our former preferred shareholders in connection with their conversion of all of their preferred shares in to common shares (on a one-for-one basis) pursuant to a Preferred Stock Conversion Agreement of the same date. The shares were issued to one individual (Mr. Richard E. Miller, a director) and our controlling shareholder (WCR, LLC). The offer and sale of these common shares was exempt under Section 4(2) and Regulation D thereunder on the basis that such shares were offered and sold solely to accredited investors.

DESCRIPTION OF EQUITY SECURITIES

Our authorized capital stock consists of 250 million shares of capital stock, no par value per share (unless otherwise determined by the Board of Directors). All shares of common stock have equal voting rights and are entitled to one vote per share on all matters to be voted upon by our shareholders. Shares of our common stock have no preemptive, subscription, conversion or redemption rights and may be issued only as fully-paid and non-assessable shares. Cumulative voting in the election of directors is not permitted. In the event of our liquidation, each holder of our common stock is entitled to receive a proportionate share of our assets available for distribution to stockholders after the payment of liabilities. All shares of our common stock issued and outstanding are fully-paid and non-assessable.

ITEM 6    SELECTED FINANCIAL DATA

Not applicable.

ITEM 7 MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following discussion should be read in conjunction with the financial statements and related notes that appear elsewhere in this report. This discussion contains forward-looking statements that involve significant uncertainties. Our actual results could differ materially from those anticipated in these forward-looking statements as a result of various factors, including those discussed in “Risk Factors” elsewhere in this report. For further information, see “Forward-Looking Statements” below.

OVERVIEW

While revenues from our cellular retail division overtook revenues from the consumer finance division the consumer finance division contributed 93% of the year’s net income. In 2012 the Company began its expansion of the consumer finance division into pawn and continued growth in the cellular retail division by adding a net of 12 stores. Cellular retail division revenue increased 74% over 2011 revenues.

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We provide retail financial services, inclusive of non-recourse unsecured cash advance and installment loans, non-recourse secured pawn and title loans, check cashing and other money services to individuals primarily in the midwestern and southwestern United States. At the close of business on December 31, 2012 and as of the date of this report, we owned and operated 52 stores, including one payday/pawn location in nine states.

We operate cellular retail stores primarily as an authorized premier with service dealer for Cricket Wireless. Authorized premier with service Cricket dealers are permitted to sell the carrier’s line and perform nearly all the services performed by corporate owned Cricket retail stores. We generally locate store operations in areas with a strong potential customer base where the carrier does not maintain a corporate storefront. These locations are generally within the urban core or surrounding areas of a community. As of December 31, 2012, we operated 52 Cricket and 5 Revol cellular retail stores in 14 states.

Our expenses primarily relate to the operations of our retail stores. The most significant expenses include salaries and benefits for our store employees, phones and accessories, provisions for payday and installment loan losses and occupancy expenses for our leased real estate. Our other significant expenses are general and administrative, which includes compensation of employees, professional fees for accounting, audit and legal services, and management / consulting fees.

With respect to our cost structure, salaries and benefits are one of our largest costs and are driven primarily by the number of storefronts operated throughout the year. Phone and accessory cost of sales and occupancy costs make up our second and third largest expense items, respectively. Our provision for losses is also a significant expense. We have experienced some seasonality in our operations, with the first and fourth quarters typically being our strongest periods as a result of broader economic factors, such as holiday spending habits at the end of each year and income tax refunds during the first quarter.

We evaluate our stores based on revenue growth, gross profit contributions and loss ratio (which, for the consumer finance segment, is losses as a percentage of loan revenues), with consideration given to the length of time the storefront has been open and its geographic location. We evaluate changes in comparable storefront financial and other measures on a routine basis to assess operating efficiency. We define comparable storefronts as those that are open during the full periods for which a comparison is being made. For example, comparable storefronts for the annual analysis we undertook as of December 31, 2012 have been open at least 24 months on that date. We monitor newer storefronts for their progress toward profitability and rate of loan growth or units sold.

Revenues increased to $26.51 million in 2012 from $19.49 million in 2011. Payday loan revenues totaled $9.88 million in 2012 compared to $9.66 million in 2011. Sales revenues from our cellular retail phones and accessories sales increased in 2012 to $8.23 million compared to $4.59 million during 2011. Store salaries and benefits expense was $6.63 million in 2012 compared to $4.70 million in 2011, an increase that resulted mainly from the acquisition of additional Cricket cellular retail storefronts in 2012. Our 2012 phone and accessories cost of sales was $5.64 million compared to $2.86 million in 2011. The increase in our cellular retail segment revenues had a corresponding upward impact to our costs of sales. Income from stores increased to $6.10 million in 2012 compared to $5.38 million in 2011. Primarily as a result of these factors, net income increased to $1.78 million in 2012 from net income of $1.44 million in 2011.

In December 2012 we converted the preferred stock to common on a one for one basis, retiring 100% of outstanding Series A Convertible Preferred Stock. Prior to the conversion, we had 10,000,000 shares of Series A Convertible Preferred Stock (10% cumulative dividends, $0.01 par value, $2.10 stated value) authorized, issued and outstanding. One-fourth of the $2.1 million annual preferred dividend accrued each quarter, whether paid or not. Our Board of Directors voted to approve payment of dividends when appropriate and as permitted by Minnesota law. The dividend can be paid either in cash or in shares of our common stock at the discretion of the preferred shareholder. The preferred dividend which accrued through the date of conversion was included in the net income or loss available to common shareholders. As a result, we had a net loss available to common shareholders in 2012 and 2011.

Prior to the date of conversion, our obligation to pay preferred dividends impacted our cash flow and inhibited our ability to grow through stock-funded acquisitions

The preferred dividend obligation also significantly affected our net income available to common shareholders. For example, absent the 2012 preferred dividend of $2.5 million, our net income available to common shareholders would have been approximately $1.8 million.

25

RESULTS OF OPERATIONS:

YEAR ENDED DECEMBER 31, 2012 COMPARED TO YEAR ENDED DECEMBER 31, 2011

For the year ended December 31, 2012, net income was $1.78 million compared to a net income of $1.44 million in 2011. Income before income taxes was $2.90 million in 2012 compared to $2.32 million in 2011. The major components of each of revenues, store expenses, general and administrative expenses, total operating expenses and income tax expense are discussed below.

Revenues

Revenues totaled $26.51 million in 2012 compared to $19.49 million in 2011, an increase of $7.02 million or 36%. The increase in total revenues resulted primarily from an increase in the number of cellular retail storefronts in 2012 compared to 2011 and a higher per unit selling price of phones. We originated approximately $69.2 million in payday loans during 2012 compared to $67.50 million in payday loans during the prior year resulting in payday loan fees of $9.88 million in 2012 compared to $9.66 million in 2011. The average loan (including fee) totaled $387 in 2012 versus $382 in the prior year. Our average fee for 2012 was $56 compared to $55 for 2011. Revenues from customers for the sale of cellular phones and accessories totaled $8.22 million in 2012 compared to $4.59 million in 2011. Cricket service fee revenue totaled $6.24 million in 2012 compared to $3.74 million in 2011, an increase related to an increase in dealer fees per unit sold and the increase in unit sales due to the operation of more locations in 2012 compared to 2011. We had 61 cellular retail storefronts open and operating during at least some part of 2012 compared to 49 in 2011. Throughout 2012, we added 16 cellular retail storefronts and closed 4. In comparison, throughout 2011, we added 18 cellular retail storefronts and closed four. Income from installment loan interest increased to $1.06 million in 2012, compared to $.54 million in 2011. Other revenues, including check cashing, title loans, service change fees and other sources, totaled $1.11 million and $.96 million for 2012 and 2011, respectively.

The following table summarizes our revenues:

	Year Ended December 31,				Year Ended December 31,
	2012		2011		2012			2011
					(percentage of revenues)
Payday loan fees	$	9,876,166	$	9,663,130		37.3	%		49.6	%
Phones and accessories		8,226,050		4,585,584		31.0	%		23.5	%
Cricket service fees		6,241,150		3,741,495		23.5	%		19.2	%
Installment interest income		1,061,196		538,273		4.0	%		2.8	%
Check cashing fees		642,241		682,094		2.4	%		3.5	%
Other income and fees		467,271		277,344		1.8	%		1.4	%
Total	$	26,514,074	$	19,487,920		100	%		100	%

We expect that our sources of revenue for 2013 to continue to diversify as we continue to increase sales in our Cricket retail operations and look to open new Cricket retail and pawn storefronts.

Store Expenses

Total expenses associated with store operations for 2012 were $20.42 million compared to $14.10 million for 2011, an increase of $6.32 million or 45%. The major components of these expenses are salaries and benefits for our store employees, provision for loan losses, costs of sales for phones and accessories, occupancy costs primarily relating to our store leaseholds, advertising expenses, depreciation of store equipment, amortization of intangible assets and other expenses associated with store operations.

Overall, our most significant increases in store expenses from 2012 to 2011 related to salaries and benefits for our store employees, phones and accessories, and occupancy costs. Our most significant decrease in store expenses over that same period relates to amortization of intangible assets. A discussion and analysis of the various components of our store expenses appears below.

Salaries and Benefits. Payroll and related costs at the store level was $6.63 million in 2012 compared to $4.70 million in 2011, an increase of $1.93 million. This increase is primarily a result of an increase in the number of cellular retail storefronts operating throughout 2012. As a result of these additional cellular retail storefronts, we expect that salaries and benefits for 2013 will increase because the additional storefronts will be operating the entire year. Our salaries and benefits expenses will further increase if we add additional storefronts, whether cellular retail or pawn, in 2013.

26

Phone and Accessories Cost of Sales.  The increase in our cellular phone and accessory revenues resulted in corresponding increase in costs of sales.  For the year ended December 31, 2012, our costs of sales were $5.64 million compared to $2.86 million in 2011.  Contributing to the increase was a change in the dealer compensation arrangement with Cricket that resulted in lower profit margins on phone unit sales to customers.

Occupancy Costs. Occupancy expenses, consisting primarily of store leases were $2.27 million during 2012 compared to $1.69 million in 2011, an increase of $.58 million primarily resulting from a higher number of storefront days (number of storefronts times days leased for year) in 2012 compared to 2011. Occupancy expenses as a percentage of revenues decreased from 8.65% in 2011 to 8.58% in 2012.

Provisions for Loan Losses. Our provision for losses for 2012 totaled $1.74 million and $1.40 million for 2011. Our provision for loan losses as a percentage of payday and installment loan fee revenue was 15.9% during 2012 versus 13.7% during 2011. The less favorable loss ratio is due to higher loss percentages with installment lending combined with a slightly higher loss ratio from payday loans. Due to our inability to foretell the speed and scope of the current economic recovery or the economy in general, we believe there are uncertainties in what loan losses for 2013 may be.

Advertising.  Advertising and marketing related expense was $.32 million in 2012 compared to $.33 million in 2011. We believe that our advertising expenses in 2013 may increase slightly over those in 2012, mainly as a result of the need to increase advertisement of our pawn stores in 2013.

Depreciation. Depreciation increased by $.06 million in 2012. Depreciation was $.33 million for 2012 and $.27 million for 2011.

Amortization of Intangible Assets. Amortization of the customer relationship and other intangible assets was $.22 million for 2012 and $.44 million for 2011. This has been decreasing as intangibles become fully amortized.

Other Store Expenses. Other store expenses increased from $2.42 million in 2011 to $3.26 million in 2012. Other store expenses include bank fees, collection costs, repair and maintenance, supplies, telephone, utilities and network lines, and others. The increase in these expenses during 2012 was primarily due to increased supplies related to our cellular retail store acquisitions and the expansion of our payday location to incorporate pawn operations.

General and Administrative Expenses

Total general and administrative costs for 2012 were $3.19 million compared to $3.07 million for 2011. The major components of these costs are salaries and benefits for our corporate headquarters operations and executive management, interest expense, and other general and administrative expenses.

Salaries and Benefits. Salaries and benefits expenses for 2012 were $1.83 million compared to $1.74 million for 2011. The Company expects that during 2013 salaries and benefits expenses associated with executive management and corporate headquarters will increase from 2012 levels as we seek out acquisition an expansion opportunities.

Interest Expense. The Company had $.24 million of interest expense in 2012 compared to $.29 million in 2011, a 17.2% decrease due to a reduction in notes payable balances.

Other General and Administrative Expenses. Other general and administrative expenses, such as professional fees, management / consulting fees, utilities, office supplies, and other minor costs associated with corporate headquarters activities were $1.10 million in 2012 compared to $1.01 million during 2011. The increase in these expenses is mainly attributable to an increase in nonrecurring professional fees and management / consulting fees.

Total Operating Expenses

Total operating expenses for 2012 and 2011 were $23.61 million and $17.17 million, respectively. We anticipate our total operating expenses in 2013 to increase compared to 2012 due to acquisition of additional cellular retail storefronts and expansion of current payday location to incorporate pawn sales and operations.

27

Income Tax Expense

Income tax expense on continuing operations increased to $1.12 million in 2012 compared to $.88 million in 2011 for an effective rate of 38.6% and 38.1%, respectively.

LIQUIDITY AND CAPITAL RESOURCES

Summary cash flow data is as follows:

	Year Ended December 31,
	2012			2011
Cash flows provided (used) by :
Operating activities	$	2,864,783		$	2,149,115
Investing activities		(982,068	)		(1,562,729	)
Financing activities		(1,545,538	)		(769,330	)
Net increase (decrease) in cash		337,177			(182,944	)
Cash, beginning of period		1,909,442			2,092,386
Cash, end of period	$	2,246,619		$	1,909,442

At December 31, 2012, we had cash of $2.25 million compared to cash of $1.91 million on December 31, 2011. For 2013, we believe that our available cash, combined with expected cash flows from operations, will be sufficient to fund our liquidity and capital expenditure requirements through March of 2014. Our expected short-term uses of cash include the reduction in accruals related to operations, scheduled principal and interest payments on long-term debts, repayment of short-term debt, and capital expenditures.

Our overall cash and liquidity position is significantly enhanced by the equity raised in 2012 and the 2012 conversion of our Series A Convertible Preferred Stock to common stock and the payment of a significant portion of the accrued dividends on the preferred stock.

Credit Facilities

On January 26, 2011, the Company and Wyoming Financial Lenders, Inc. entered into a Loan Extension Agreement with WERCS. The Loan Extension Agreement extends the maturity date for the payment of all obligations under the Business Loan Agreement to April 1, 2012. In connection with the extension agreement, the Company made a principal payment of $1,000,000. On March 14, 2012, the Company paid the remaining principal balance and all accrued and unpaid interest.

On October 18, 2011, the Company entered into a borrowing arrangement with River City Equity, Inc. and delivered a related long-term promissory note in favor of River City Equity. The promissory note was amended on December 7, 2012. The borrowing arrangement allows the Company to borrow up to $3,000,000 at an interest rate of 12% per annum, with interest payable on a monthly basis. The note matures on March 31, 2014, on which date all unpaid principal and accrued but unpaid interest thereon is due and payable. The note includes a prepayment penalty and, under certain circumstances, permits River City Equity to obtain a security interest in all of the Company’s assets. As of December 31, 2012, $2,750,000 has been advanced under this arrangement.

CRITICAL ACCOUNTING POLICIES

Our consolidated financial statements and accompanying notes have been prepared in accordance with accounting principles generally accepted in the United States of America applied on a consistent basis. The preparation of these financial statements requires us to make a number of estimates and assumptions that affect the reported amounts of assets and liabilities, the disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting periods. We evaluate these estimates and assumptions on an ongoing basis. We base these estimates on the information currently available to us and on various other assumptions that we believe are reasonable under the circumstances. Actual results could vary materially from these estimates under different assumptions or conditions.

28

Our significant accounting policies are discussed in Note 1, “Nature of Business and Summary of Significant Accounting Policies,” of the notes to our consolidated financial statements included in this report. We believe that the following critical accounting policies affect the more significant estimates and assumptions used in the preparation of our consolidated financial statements:

Loans Receivable Allowance

We maintain a loan loss allowance for anticipated losses for our payday and installment loans. To estimate the appropriate level of the loan loss allowance, we consider the amount of outstanding loans owed to us, historical loans charged off, current and expected collection patterns and current economic trends. Our current loan loss allowance is based on our net write offs, typically expressed as a percentage of loan amounts originated for the last 24 months applied against the principal balance of outstanding loans that we write off. We also periodically perform a look-back analysis on our loan loss allowance to verify the historical allowance established tracks with the actual subsequent loan write-offs and recoveries. We are aware that as conditions change, we may also need to make additional allowances in future periods.

Included in loans receivable are payday and installment loans that are currently due and payday loans that have reached maturity within the last 180 days and that have not been repaid. This generally is evidenced where a customer’s personal check has been deposited and the check has been returned due to non-sufficient funds in the customer’s account, a closed account, or other reasons. Loans are carried at cost less the loans receivable allowance. We do not specifically reserve for any individual loan. We aggregate loan types for purposes of estimating the loss allowance using a methodology that analyzes historical portfolio statistics and management’s judgment regarding recent trends noted in the portfolio. This methodology takes into account several factors, including the maturity of the store location and charge-off and recovery rates. We utilize a software program to assist with the tracking of its historical portfolio statistics.  All returned items are charged-off after 180 days, as collections after that date have not been significant. The loan loss allowance is reviewed monthly and any adjustment to the loans receivable allowance as a result of historical loan performance, current and expected collection patterns and current economic trends is recorded.

At December 31, 2012 and December 31, 2011 our outstanding loans receivable aging was as follows:

December 31, 2012
	Payday			Installment			Pawn & Title		Total
Current	$	4,318,517		$	391,137		$	171,344	$	4,880,998
1-30		269,091			47,538			-		316,629
31-60		234,514			16,285			-		250,799
61-90		216,717			3,201			-		219,918
91-120		202,642			1,051			-		203,693
121-150		215,562			388			-		215,950
151-180		187,523			-			-		187,523
		5,644,566			459,600			171,344		6,275,510
Allowance for losses		(1,119,000	)		(72,000	)		-		(1,191,000	)
	$	4,525,566		$	387,600		$	171,344	$	5,084,510

December 31, 2011
	Payday			Installment			Pawn & Title		Total
Current	$	4,283,405		$	252,736		$	89,711	$	4,625,852
1-30		211,550			85,433			-		296,983
31-60		189,304			30,526			-		219,830
61-90		186,385			36,544			-		222,929
91-120		170,622			-			-		170,622
121-150		188,983			-			-		188,983
151-180		163,614			-			-		163,614
		5,393,863			405,239			89,711		5,888,813
Allowance for losses		(942,000	)		(59,000	)		-		(1,001,000	)
	$	4,451,863		$	346,239		$	89,711	$	4,887,813

29

As a result of the Company’s collection efforts, it historically writes off approximately 42% of the returned items.  Based on days past the check return date, write-offs of returned items historically have tracked at the following approximate percentages:  1 to 30 days – 42%; 31 to 60 days – 67%; 61 to 90 days – 84%; 91 to 120 days – 89%; and 121 to 180 days – 92%. A rollforward of our loans receivable allowance for the years ended December 31, 2012 and 2011 is as follows:

	Year Ended December 31
	2012			2011
Loans receivable allowance, beginning of year	$	1,001,000		$	1,165,000
Provision for loan losses charged to expense		1,738,000			1,397,000
Charge-offs, net		(1,548,000	)		(1,561,000	)
Loans receivable allowance, end of year	$	1,191,000		$	1,001,000

Valuation of Long-lived and Intangible Assets

The Company assesses the possibility of impairment of long-lived and intangible assets whenever events or changes in circumstances indicate that the carrying value may not be recoverable. Factors that could trigger an impairment review include significant underperformance relative to expected historical or projected future cash flows, significant changes in the manner of use of acquired assets or the strategy for the overall business, and significant negative industry events or trends. In addition, we conduct an annual goodwill impairment test as of October 1 each year. We assess our goodwill for impairment at the reporting unit level by applying a fair value test. This fair value test involves a two-step process. The first step is to compare the carrying value of our net assets to our fair value. If the fair value is determined to be less than the carrying value, a second step is performed to measure the amount of the impairment, if any.

A reporting unit is an operating segment, or under certain circumstances, a component of an operating segment that constitutes a business. Our reporting units consist of multiple state and multi-state based operations and therefore the cessation of operations in any particular state does not imply that goodwill for the relevant reporting unit will be impaired.

Due to the effect of our capital structure involving preferred stock and related cumulative preferred dividends and the effect of the minimal amount of float for our common stock, the market capitalization approach of valuing the reporting unit as a whole is not practical. The discounted future cash flows method is utilized in estimating value. When estimated future cash flows are less than the carrying value of the net assets and related goodwill, an impairment test is performed to measure and recognize the amount of the impairment loss, if any.

In determining the estimated future discounted cash flows, we consider current and projected future levels of income, as well as strategic plans, business trends, prospects, and market and economic conditions. Impairment tests involve the use of judgments and estimates related to the fair market value of the business operations with which goodwill is associated, taking into consideration both historical operating performance and anticipated financial position and future earnings. We believe that the estimates of future cash flows and fair value determined as of October 1, 2012 are reasonable. Changes in estimates of those cash flows and fair value, however, could affect the evaluation. Based upon this evaluation, we concluded that the fair value exceeded the carrying value of net assets and there was no impairment.

As of December 31, 2012, we evaluated whether any triggering events or changes in circumstances had occurred subsequent to our annual impairment test. As part of this evaluation, we considered additional qualitative factors, including whether there had been any significant adverse changes in legal factors or in our business climate, adverse action or assessment by a regulator, unanticipated competition, loss of key personnel or likely sale or disposal of all or a significant portion of our reporting unit. This analysis resulted in a determination that no triggering events or changes in circumstances had occurred.

OFF BALANCE SHEET ARRANGEMENTS

We have no off balance sheet arrangements.

30

FORWARD-LOOKING STATEMENTS

Some of the statements made in this report are “forward-looking statements,” as that term is defined under Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based upon our current expectations and projections about future events. Whenever used in this report, the words “believe,” “anticipate,” “intend,” “estimate,” “expect” and similar expressions, or the negative of such words and expressions, are intended to identify forward-looking statements, although not all forward-looking statements contain such words or expressions. The forward-looking statements in this report are primarily located in the material set forth under the headings “Description of Business,” “Risk Factors,” “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” but are found in other parts of this report as well. These forward-looking statements generally relate to our plans, objectives and expectations for future operations and are based upon management’s current estimates and projections of future results or trends. Although we believe that our plans and objectives reflected in or suggested by these forward-looking statements are reasonable, we may not achieve these plans or objectives. You should read this report completely and with the understanding that actual future results may be materially different from what we expect. We will not update forward-looking statements even though our situation may change in the future.

Specific factors that might cause actual results to differ from our expectations or may affect the value of the common stock, include, but are not limited to:

· Changes in local, state or federal laws and regulations governing lending practices, or changes in the interpretation of such laws and regulations

· Litigation and regulatory actions directed toward our industry or us, particularly in certain key states

· Our need for additional financing, and

· Unpredictability or uncertainty in financing markets which could impair our ability to grow our business through acquisitions.

Other factors that could cause actual results to differ from those implied by the forward-looking statements in this report are more fully described in the “Risk Factors” section and of this report.

Industry data and other statistical information used in this report are based on independent publications, government publications, reports by market research firms or other published independent sources. Some data are also based on our good faith estimates, derived from our review of internal surveys and the independent sources listed above. Although we believe these sources are reliable, we have not independently verified the information.

ITEM 7A    QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Not applicable.

ITEM 8    FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

INDEX OF FINANCIAL INFORMATION

CONTENTS

	Page(s)
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM	F-1
CONSOLIDATED FINANCIAL STATEMENTS
Consolidated Balance Sheets	F-2
Consolidated Statements of Income	F-3
Consolidated Statements of Shareholders’ Equity	F-4
Consolidated Statements of Cash Flows	F-5
Notes to Consolidated Financial Statements	F-6

31

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM ON CONSOLIDATED FINANCIAL STATEMENTS

Board of Directors

Western Capital Resources, Inc.

Omaha, Nebraska

We have audited the accompanying consolidated balance sheets of Western Capital Resources, Inc. and Subsidiaries as of December 31, 2012 and 2011, and the related consolidated statements of income, shareholders’ equity, and cash flows for the years then ended. These consolidated financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on these consolidated financial statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the consolidated financial statements are free of material misstatement. The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. Our audit included consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting. Accordingly, we express no such opinion. An audit also includes examining, on a test basis, evidence supporting the amounts and disclosures in the consolidated financial statements, assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of Western Capital Resources, Inc. and Subsidiaries as of December 31, 2012 and 2011 and the results of their operations and their cash flows for the years then ended in conformity with accounting principles generally accepted in the United States of America.

Minneapolis, Minnesota

/s/ Lurie Besikof Lapidus & Company, LLP

March 29, 2013

F-1

WESTERN CAPITAL RESOURCES, INC. AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS

	December 31,
	2012			2011
ASSETS
CURRENT ASSETS
Cash	$	2,246,619		$	1,909,442
Loans receivable (less allowance for losses of $1,191,000 and $1,001,000)		5,084,510			4,887,813
Inventory		1,084,510			756,528
Prepaid expenses and other		486,239			451,751
Deferred income taxes		484,000			413,000
TOTAL CURRENT ASSETS		9,385,878			8,418,534
PROPERTY AND EQUIPMENT		855,719			757,747
GOODWILL		12,774,069			12,393,869
INTANGIBLE ASSETS		230,891			309,552
OTHER		126,991			142,074
TOTAL ASSETS	$	23,373,548		$	22,021,776
LIABILITIES AND SHAREHOLDERS’ EQUITY
CURRENT LIABILITIES
Accounts payable and accrued liabilities	$	3,119,786		$	2,323,730
Note payable – short-term		405,163			1,000,000
Current portion long-term debt		210,065			695,123
Preferred dividend payable		-			3,550,000
Deferred revenue		293,294			314,561
TOTAL CURRENT LIABILITIES		4,028,308			7,883,414
LONG-TERM LIABILITIES
Note payable – long-term		2,750,000			1,210,065
Deferred income taxes		871,000			530,000
TOTAL LONG-TERM LIABILITIES		3,621,000			1,740,065
TOTAL LIABILITIES		7,649,308			9,623,479
SHAREHOLDERS’ EQUITY
Series A convertible preferred stock 10% cumulative dividends, $0.01 par value, $2.10 stated value.  10,000,000 shares authorized, 0 and 10,000,000 shares issued and outstanding		-			100,000
Common stock, no par value, 240,000,000 shares authorized, 60,397,780 and 7,446,007 shares issued and outstanding.		-			-
Additional paid-in capital		22,371,362			18,221,777
Accumulated deficit		(6,647,122	)		(5,923,480	)
TOTAL SHAREHOLDERS’ EQUITY		15,724,240			12,398,297
TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY	$	23,373,548		$	22,021,776

See notes to consolidated financial statements.

F-2

WESTERN CAPITAL RESOURCES, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF INCOME

	Year ended December 31,
	2012			2011
REVENUES
Payday loan fees	$	9,876,166		$	9,663,130
Phones and accessories		8,226,050			4,585,584
Cricket service fees		6,241,150			3,741,495
Installment interest income		1,061,196			538,273
Check cashing fees		642,241			682,094
Other income and fees		467,271			277,344
		26,514,074			19,487,920
STORE EXPENSES
Salaries and benefits		6,628,249			4,702,051
Phone and accessories cost of sales		5,641,828			2,857,294
Occupancy		2,274,690			1,686,373
Provisions for loan losses		1,737,625			1,396,724
Advertising		324,370			333,453
Depreciation		330,291			275,389
Amortization of intangible assets		222,661			435,861
Other		3,258,239			2,417,441
		20,417,953			14,104,586
INCOME FROM STORES		6,096,121			5,383,334
GENERAL & ADMINISTRATIVE EXPENSES
Salaries and benefits		1,828,391			1,735,686
Depreciation		23,605			23,741
Interest expense		243,581			290,913
Other		1,099,023			1,014,763
		3,194,600			3,065,103
INCOME BEFORE INCOME TAXES		2,901,521			2,318,231
INCOME TAX EXPENSE		1,120,000			883,000
NET INCOME		1,781,521			1,435,231
SERIES A CONVERTIBLE PREFERRED STOCK DIVIDENDS (assumes all paid)		(2,505,163	)		(2,100,000	)
NET LOSS AVAILABLE TO COMMON SHAREHOLDERS	$	(723,642	)	$	(664,769	)
NET LOSS PER COMMON SHARE -
Basic and diluted	$	(0.06	)	$	(0.09	)
WEIGHTED AVERAGE COMMON SHARE OUTSTANDING -
Basic and diluted		12,027,340			7,446,007

See notes to consolidated financial statements.

F-3

WESTERN CAPITAL RESOURCES, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ EQUITY

	Series A Convertible Preferred Stock						Common Stock					Additional Paid-In			Retained			Shareholders’
	Shares			Amount			Shares			Amount		Capital			Deficit			Equity
BALANCE - December 31, 2010		10,000,000		$	100,000			7,446,007		$	-	$	18,221,777		$	(5,258,711	)	$	13,063,066
Dividends		-			-			-			-		-			(2,100,000	)		(2,100,000	)
Net income		-			-			-			-		-			1,435,231			1,435,231
BALANCE - December 31, 2011		10,000,000			100,000			7,446,007			-		18,221,777			(5,923,480	)		12,398,297
Dividends		-			-			-			-		-			(2,505,163	)		(2,505,163	)
Net income		-			-			-			-		-			1,781,521			1,781,521
Common Stock Redeemed & Retired		-			-			(2,048,227	)		-		(307,234	)		-			(307,234	)
Common Stock Issue		-			-			45,000,000			-		4,356,819			-			4,356,819
Series A Convertible Preferred Stock Converted to Common Stock		(10,000,000	)		(100,000	)		10,000,000			-		100,000			-			-
BALANCE – December 31, 2012		-		$	-			60,397,780		$	-	$	22,371,362		$	(6,647,122	)	$	15,724,240

See notes to consolidated financial statements.

F-4

WESTERN CAPITAL RESOURCES, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS

	Year Ended December 31,
	2012			2011
OPERATING ACTIVITIES
Net Income	$	1,781,521		$	1,435,231
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation		353,896			299,130
Amortization		222,661			435,861
Deferred income taxes		270,000			234,000
Loss on disposal of property and equipment		-			28,172
Changes in operating assets and liabilities:
Loans receivable		(196,697	)		(100,876	)
Inventory		(326,382	)		(254,113	)
Prepaid expenses and other assets		(15,005	)		(334,283	)
Accounts payable and accrued liabilities		796,056			411,453
Deferred revenue		(21,267	)		(5,460	)
Net cash provided by operating activities		2,864,783			2,149,115
INVESTING ACTIVITIES
Purchases of property and equipment		(366,868	)		(145,947	)
Acquisition of stores, net of cash acquired		(615,200	)		(1,416,782	)
Net cash used by investing activities		(982,068	)		(1,562,729	)
FINANCING ACTIVITIES
Payments on notes payable – short-term		(1,000,000	)		-
Payments on notes payable – long-term		(695,123	)		(769,330	)
Advances from notes payable – long-term		1,750,000			-
Common stock redemption		(307,234	)		-
Common stock issued, net of costs		4,356,819			-
Dividends		(5,650,000	)		-
Net cash used by financing activities		(1,545,538	)		(769,330	)
NET INCREASE (DECREASE) IN CASH		337,177			(182,944	)
CASH
Beginning of year		1,909,442			2,092,386
End of year	$	2,246,619		$	1,909,442
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION
Income taxes paid	$	835,968		$	1,094,468
Interest paid	$	244,070		$	290,954
Noncash investing and financing activities:
Series A convertible preferred stock converted to common	$	100,000		$	-
Conversion of preferred dividend payable to note payable – short-term	$	405,163		$	-

See notes to consolidated financial statements.

F-5

WESTERN CAPITAL RESOURCES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1. Basis of Presentation, Nature of Business and Summary of Significant Accounting Policies –

Nature of Business / Basis of Presentation

Western Capital Resources, Inc. (WCR) through its wholly owned operating subsidiaries, Wyoming Financial Lenders, Inc. (WFL) and PQH, Inc. (PQH), collectively referred to as the Company, provides retail financial services and retail cellular phone sales to individuals primarily in the Midwestern United States.  The Company operated 51 “Payday” stores and one payday/pawn store in nine states (Colorado, Iowa, Kansas, Nebraska, North Dakota, South Dakota, Utah, Wisconsin and Wyoming) as of December 31, 2012 and 52 “Payday” stores at December 31, 2011. The Company operated 57 cellular retail stores in 14 states (Arizona, Colorado, Idaho, Illinois, Indiana, Iowa, Kansas, Missouri, Nebraska, Ohio, Oklahoma, Oregon, Texas, and Washington) as of December 31, 2012 and 45 cellular retail stores as of December 31, 2011.  The consolidated financial statements include the accounts of WCR, WFL, and PQH. All significant intercompany balances and transactions have been eliminated in consolidation.

The Company, through its “Consumer Finance” division, provides non-recourse cash advance and installment loans, collateralized non-recourse pawn loans, check cashing and other money services.  The short-term consumer loans, known as cash advance loans or “payday” loans, are in amounts that typically range from $100 to $500. Cash advance loans provide customers with cash in exchange for a promissory note with a maturity of generally two to four weeks and the customer’s personal check for the aggregate amount of the cash advanced plus a fee. The fee varies from state to state, based on applicable regulations and generally ranges from $15 to $22 per each $100 borrowed. To repay a cash advance loan, a customer may pay with cash, in which case their personal check is returned to them, or allow the check to be presented to the bank for collection. Installment loans provide customers with cash in exchange for a promissory note with a maturity of generally three to six months and are unsecured. The fee and interest rate on installment loans vary based on applicable regulations.

In August 2012 we opened our first pawn store by converting an existing payday location into a joint payday/pawn store. The company provides collateralized non-recourse loans, commonly known as “pawn loans”, with a maturity of four months. Allowable service charges will vary by state and loan size. Our pawn loans earn 15% per month. The loan amount varies depending on the valuation of each item pawned. We generally lend from 30% to 55% of the collateral’s estimated resale value depending on an evaluation of several factors. Customers then have the option to redeem the pawned merchandise during the term or at expiration of the pawn loan or forfeiting the merchandise to us on expiration. At our pawn stores we sell merchandise that was acquired through either customer forfeiture of pawn collateral, second-hand merchandise purchased from customers or consigned to us.

The Company also provides title loans and other ancillary consumer financial products and services that are complementary to its cash advance-lending business, such as check-cashing services, money transfers and money orders.  In our check cashing business, we primarily cash payroll checks, but we also cash government assistance, tax refund and insurance checks or drafts. Our fees for cashing payroll checks average approximately 2.5% of the face amount of the check, subject to local market conditions, and this fee is deducted from the cash given to the customer for the check. We display our check cashing fees in full view of our customers on a menu board in each store and provide a detailed receipt for each transaction. Although we have established guidelines for approving check-cashing transactions, we have no preset limit on the size of the checks we will cash.

Our loans and other related services are subject to state regulations (which vary from state to state), federal regulations and local regulations, where applicable.

The Company also operates a “Cellular Retail” division that is an authorized Cricket and Revol dealer selling cellular phones and accessories, providing ancillary services and accepting service payments from customers.

Use of Estimates

The preparation of consolidated financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that may affect certain reported amounts and disclosures in the consolidated financial statements and accompanying notes. Management bases its estimates on historical experience and on various other assumptions that are believed to be reasonable under the circumstances. Actual results could differ from those estimates. Significant management estimates relate to the loans receivable allowance, percentage of existing pawn loans that will be forfeited, allocation of and carrying value of goodwill and intangible assets, inventory valuation and obsolescence and deferred taxes and tax uncertainties.

F-6

WESTERN CAPITAL RESOURCES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Revenue Recognition

The Company recognizes fees on cash advance loans on a constant-yield basis ratably over the loans’ terms. Title and installment loan fees and interest are recognized using the interest method, except that installment loan origination fees are recognized as they become non-refundable and installment loan maintenance fees are recognized when earned. The Company recognizes fees on redeemed pawn loans on a constant-yield basis ratably over the loans’ terms. No fees are recognized on forfeited pawn loans. The Company records revenue from check cashing fees, sales of phones, accessories, and pawn inventory, and fees from all other services in the period in which the sale or service is completed.  

Loans Receivable Allowance

We maintain a loan loss allowance for anticipated losses for our payday and installment loans. We do not record loan losses or charge-offs of pawn or title loans because the value of the collateral exceeds the loan amount. To estimate the appropriate level of the loan loss allowance, we consider the amount of outstanding loans owed to us, historical loans charged off, current and expected collection patterns and current economic trends. Our current loan loss allowance is based on our net write offs, typically expressed as a percentage of loan amounts originated for the last 24 months applied against the principal balance of outstanding loans that we write off. The Company also periodically performs a look-back analysis on its loan loss allowance to verify the historical allowance established tracks with the actual subsequent loan write-offs and recoveries. The Company is aware that as conditions change, it may also need to make additional allowances in future periods.

Included in loans receivable are payday, installment and title loans that are currently due and payday loans that have reached maturity within the last 180 days and that have not been repaid.  This generally is evidenced where a customer’s personal check has been deposited and the check has been returned due to non-sufficient funds in the customer’s account, a closed account, or other reasons.   Loans are carried at cost less the loans receivable allowance.  The Company does not specifically reserve for any individual loan.  The Company aggregates loan types for purposes of estimating the loss allowance using a methodology that analyzes historical portfolio statistics and management’s judgment regarding recent trends noted in the portfolio.  This methodology takes into account several factors, including the maturity of the store location and charge-off and recovery rates.  The Company utilizes a software program to assist with the tracking of its historical portfolio statistics.   All returned items are charged-off after 180 days, as collections after that date have not been significant.  The loans receivable allowance is reviewed monthly and any adjustment to the loan loss allowance as a result of historical loan performance, current and expected collection patterns and current economic trends is recorded.

Inventory

Cellular Retail division inventory, consisting of phones and accessories, is stated at cost, determined on the specific identification and a first-in, first-out basis, respectively. Pawn merchandise inventory is stated at the lower of cost or market where the principal amount of an unpaid loan becomes the inventory cost of the forfeited collateral.

Property and Equipment

Property and equipment are recorded at cost less accumulated depreciation. Depreciation is provided on the straight-line method over the estimated useful lives of the related assets. Useful lives generally range from five to seven years for furniture, equipment, and vehicles. Leasehold improvements are amortized using the straight-line method over the lesser of the estimated useful lives of the related assets or the leases term, and this amortization is included with depreciation.

Goodwill

Goodwill represents the excess of cost over the fair value of net assets acquired using purchase accounting and is not amortized.

F-7

WESTERN CAPITAL RESOURCES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Intangible Assets

Customer relationships represent the fair values management assigned to relationships with customers acquired through business acquisitions and is amortized over three years on an accelerated basis based on management’s estimates of attrition of the acquired customers.

Long- Lived Assets

The Company assesses the possibility of impairment of long-lived and intangible assets whenever events or changes in circumstances indicate that the carrying value may not be recoverable. Factors that could trigger an impairment review include significant underperformance relative to expected historical or projected future cash flows, significant changes in the manner of use of acquired assets or the strategy for the overall business, and significant negative industry events or trends. In addition, we conduct an annual goodwill impairment test as of October 1 each year. We assess our goodwill for impairment at the reporting unit level by applying a fair value test. This fair value test involves a two-step process. The first step is to compare the carrying value of our net assets to our fair value. If the fair value is determined to be less than the carrying value, a second step is performed to measure the amount of the impairment, if any.

Due to the effect of our capital structure involving preferred stock and related cumulative preferred dividends and the effect of the minimal amount of float for our common stock,, the market capitalization approach of valuing the reporting unit as a whole is not practical. The discounted future cash flows method is utilized in estimating value. When estimated future cash flows are less than the carrying value of the net assets and related goodwill, an impairment test is performed to measure and recognize the amount of the impairment loss, if any. There were no impairment charges recorded in 2012 or 2011.

Concentrations of Credit Risk

Financial instruments that potentially subject the Company to concentrations of credit risk consist of cash and loans receivable. The Company’s cash is placed with high quality financial institutions. From time to time, cash balances exceed federally insured limits. The Company has not experienced any significant losses with respect to its cash. Loans receivable, while concentrated in geographical areas, are dispersed among numerous customers.

Income Taxes

Deferred income taxes reflect the tax consequences in future years of differences between the tax basis of assets and liabilities and their financial reporting amounts, based on enacted tax laws and statutory tax rates applicable in the periods in which the differences are expected to affect taxable income. Valuation allowances are established when necessary to reduce deferred tax assets to the amounts expected to be realized. The provision for income taxes represents taxes paid or payable for the current year and changes during the year in deferred tax assets and liabilities.

Net Loss Per Common Share

Basic net loss per common share is computed by dividing the loss available to common shareholders by the weighted average number of common shares outstanding for the year. Diluted net loss per common share is computed by dividing the net loss available to common shareholders’ by the sum of the weighted average number of common shares outstanding plus potentially dilutive common share equivalents (convertible preferred shares) when dilutive. The 10 million shares of potentially dilutive Series A Convertible Preferred Stock outstanding at December 31, 2011 were anti-dilutive and therefore excluded from the dilutive net loss per share computation:

Fair Value of Financial Instruments

The amounts reported in the balance sheets for cash, loans receivable, inventory, and accounts payable are short-term in nature and their carrying values approximate fair values. The amounts reported in the balance sheets for notes payable are both long-term and short-term and their carrying value approximates fair value.

F-8

WESTERN CAPITAL RESOURCES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Recent Accounting Pronouncements

In July 2012, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU) 2012-02, Intangibles-Goodwill and Other (Topic 350): Testing Indefinite-Lived Intangible Assets for Impairment. This ASU permits an entity the option to first assess qualitative factors to determine whether it is more-likely-than-not that an indefinite-lived intangible asset is impaired. The results of the qualitative assessment would be used as a basis in determining whether it is necessary to perform the two-step quantitative impairment test. If the qualitative assessment supports the conclusion that it is more-likely-than-not that the fair value of the asset exceeds its carrying amount, the entity would not need to perform the two-step quantitative impairment test. The objective of this update is to reduce the cost and complexity of performing impairment tests for indefinite-lived intangible assets other than goodwill, and to improve consistency in impairment testing among long-lived asset categories. This ASU is effective for annual and interim impairment tests performed for fiscal years beginning after September 15, 2012. The adoption of this ASU did not have a material effect on our financial condition or results of operations.

No other new accounting pronouncements issued or effective during the fiscal year have had or are expected to have a material impact on the consolidated financial statements.

2. Risks Inherent in the Operating Environment –

The Company’s Consumer Finance division activities are highly regulated under numerous local, state, and federal laws and regulations, which are subject to change. New laws or regulations could be enacted that could have a negative impact on the Company’s lending activities. Over the past few years, consumer advocacy groups and certain media reports have advocated governmental and regulatory action to prohibit or severely restrict deferred presentment cash advances.

The Federal Trade Commission has issued an FTC Consumer Alert (Federal Trade Commission, March 2008, Consumer Alert entitled “Payday Loans Equal Very Costly Cash: Consumers Urged to Consider the Alternatives”) that discourages consumers from obtaining payday loans such as the loans we offer, primarily on the basis that the types of loans we offer are very costly and consumers should consider alternatives to accepting a payday loan. For further information, you may obtain a copy of the alert at www.ftc.gov/bcp/edu/pubs/consumer/alerts/alt060.shtm.  The federal government also passed legislation, the 2007 Military Authorization Act, prohibiting us from offering or making our loans to members of the military when the interest and fees calculated as an annual percentage rate exceeds 36%. This limitation effectively prohibits us from utilizing our present business model for cash advance or “payday” lending when dealing with members of the U.S. military, and as a result we do not and do not plan to conduct payday lending business with U.S. military personnel. These facts evidence the widespread belief that our charges relating to our loans are too expensive to be good for consumers. Some consumer advocates and others have characterized payday lending as “predatory.” As a result, there are frequently attempts in the various state legislatures, and occasionally in the U.S. Congress, to limit, restrict or prohibit payday lending. 

In July 2010, the Dodd-Frank Wall Street Reform and Consumer Protection Act was passed by the U.S. Congress and signed into law. Under the Act, a new Consumer Financial Protection Bureau will consolidate most federal regulation of financial services offered to consumers, and replace the Office of Thrift Supervision’s seat on the FDIC Board. Almost all credit providers, including mortgage lenders, providers of payday loans, other nonbank financial companies, and banks and credit unions with assets over $10 billion, will be subject to new regulations to be passed by the Bureau. While the Bureau does not appear to have authority to make rules limiting interest rates or fees charged, the scope and extent of the Bureau’s authority will nonetheless be broad, and it is expected that the Bureau will address issues such as rollovers or extensions of payday loans and compliance with federal rules and regulations. Future restrictions on the payday lending industry could have serious consequences for the Company.

Any adverse change in present federal laws or regulations that govern or otherwise affect payday lending could result in our curtailment or cessation of operations in certain jurisdictions or locations. Furthermore, any failure to comply with any applicable federal laws or regulations could result in fines, litigation, the closure of one or more store locations or negative publicity. Any such change or failure would have a corresponding impact on our results of operations and financial condition, primarily through a decrease in revenues resulting from the cessation or curtailment of operations, decrease in our operating income through increased legal expenditures or fines, and could also negatively affect our general business prospects as well if we are unable to effectively replace such revenues in a timely and efficient manner or if negative publicity effects our ability to obtain additional financing as needed.

F-9

WESTERN CAPITAL RESOURCES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

During the 2010 legislative session in Colorado, House Bill 10-1351 was passed into law. This bill amended the Colorado Deferred Deposit Loan Act, the existing payday lending law. The law became effective August 11, 2010 and modified traditional payday lending by changing the single payment advance (with no minimum term) into a single or multiple payment loan with a minimum six month term. It also limited the amount and type of fees that can be charged on these loans, effectively reducing by one-half the fees that can be charged and when the fees may be realized. At present, the Company continues to operate its sole store in Colorado with reduced profitability due to these regulatory changes.

In May 2010, new laws were enacted in Wisconsin that restrict the number of times a consumer may renew (or rollover) a payday loan. Previously, there were no limits to the number of rollovers permitted. Effective January 1, 2011, consumers in Wisconsin are only allowed to renew a payday loan once, and then lenders are required to offer a 60-day, interest free, payment plan to consumers. As a result of these changes, we introduced an installment loan product in Wisconsin in 2011.

On November 2, 2010, voters in Montana passed Petition Initiative I-164. Effective January 1, 2011, Petition Initiative I-164 capped fees on payday loans at an imputed interest rate of 36%. The Company discontinued its operations in that state on December 31, 2010.

As evidenced in the previous paragraphs, the passage of federal or state laws and regulations could, at any point, essentially prohibit the Company from conducting its payday lending business in its current form. Any such legal or regulatory change would certainly have a material and adverse effect on the Company, its operating results, financial condition and prospects, and perhaps even its viability.

For the years ended December 31, 2012 and 2011, the Company had significant revenues by state (shown as a percentage of applicable division’s revenue when 10% or more) as follows:

Consumer Finance Division							Cellular Retail Division
	2012 % of Revenues			2011 % of Revenues				2012 % of Revenues			2011 % of Revenues
Nebraska		27	%		28	%	Missouri		14	%		25	%
Wyoming		15	%		15	%	Nebraska		13	%		18	%
North Dakota		19	%		18	%	Texas		13	%		11	%
Iowa		12	%		12	%	Indiana		10	%		22	%

3. Loans Receivable –

At December 31, 2012 and December 31, 2011 our outstanding loans receivable aging was as follows:

December 31, 2012
	Payday			Installment			Pawn & Title		Total
Current	$	4,318,517		$	391,137		$	171,344	$	4,880,998
1-30		269,091			47,538			-		316,629
31-60		234,514			16,285			-		250,799
61-90		216,717			3,201			-		219,918
91-120		202,642			1,051			-		203,693
121-150		215,562			388			-		215,950
151-180		187,523			-			-		187,523
		5,644,566			459,600			171,344		6,275,510
Allowance for losses		(1,119,000	)		(72,000	)		-		(1,191,000	)
	$	4,525,566		$	387,600		$	171,344	$	5,084,510

F-10

WESTERN CAPITAL RESOURCES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

December 31, 2011
	Payday			Installment			Pawn & Title		Total
Current	$	4,283,405		$	252,736		$	89,711	$	4,625,852
1-30		211,550			85,433			-		296,983
31-60		189,304			30,526			-		219,830
61-90		186,385			36,544			-		222,929
91-120		170,622			-			-		170,622
121-150		188,983			-			-		188,983
151-180		163,614			-			-		163,614
		5,393,863			405,239			89,711		5,888,813
Allowance for losses		(942,000	)		(59,000	)		-		(1,001,000	)
	$	4,451,863		$	346,239		$	89,711	$	4,887,813

4. Loans Receivable Allowance –

As a result of the Company’s collection efforts, it historically writes off approximately 42% of the returned payday items.  Based on days past the check return date, write-offs of payday returned items historically have tracked at the following approximate percentages: 1 to 30 days – 42%; 31 to 60 days – 67%; 61 to 90 days – 84%; 91 to 120 days – 89%; and 121 to 180 days – 92%.  A rollforward of the Company’s loans receivable allowance for the year ended December 31, 2012 and 2011 is as follows:

	Year Ended December 31,
	2012			2011
Loans receivable allowance, beginning of period	$	1,001,000		$	1,165,000
Provision for loan losses charged to expense		1,738,000			1,397,000
Charge-offs, net		(1,548,000	)		(1,561,000	)
Loans receivable allowance, end of period	$	1,191,000		$	1,001,000

5. Property and Equipment –

Property and equipment consisted of the following:

	For the Year Ended December 31,
	2012		2011
Furniture and equipment	$	1,483,853	$	1,076,225
Leasehold improvements		670,307		727,570
Other		81,764		71,766
		2,235,924		1,875,561
Less accumulated depreciation		1,380,205		1,117,814
	$	855,719	$	757,747

Depreciation expense on all operations for the year ended December 31, 2012 and 2011 was $353,896 and $299,130, respectively.

F-11

WESTERN CAPITAL RESOURCES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

6. Intangible Assets –

Intangible assets consisted of the follows:

	For the Year Ended December 31,
	2012		2011
Customer relationships & other	$	4,597,912	$	4,453,912
Less accumulated amortization		4,367,021		4,144,360
	$	230,891	$	309,552

As of December 31, 2012, estimated future amortization expense for the customer relationships is as follows:

2013	$	140,835
2014		78,886
2015		8,670
	$	228,391

7. Note Payable – Short Term –

The Company’s short-term debt is as follows:

	December 31,
	2012		2011
Note payable to WERCS with interest payable monthly at the fixed rate of 12% with the remaining principal balance and all accrued and unpaid interest owing paid on March 14, 2012.	$	-	$	1,000,000
Note payable to shareholders related to preferred stock conversion to common, due and payable, if no earlier payment demand is made, on April 30, 2013.  The note accrues no interest.		405,163		-
	$	405,163	$	1,000,000

8. Notes Payable – Long Term –

The Company’s long-term debt is as follows:

	December 31,
	2012			2011
Note payable (with a credit limit of $3,000,000) to River City Equity, Inc., a related party, with interest payable monthly at 12% due March 31, 2014 and upon certain events  can be collateralized by substantially all assets of WCR.	$	2,750,000		$	1,000,000
Note payable to a related party with interest payable monthly at 10%, due March 1, 2013 and collateralized by substantially all assets of select locations of PQH.		94,397			449,340
Note payable to a related party with interest payable monthly at 10%, due April 1, 2013 and collateralized by substantially all assets of select locations of PQH.		115,668			440,499
Note payable with interest payable monthly at 7%, amortized through January 1, 2012 and collateralized by substantially all assets of select locations of PQH.		-			15,349
Total		2,960,065			1,905,188
Less current maturities		(210,065	)		(695,123	)
	$	2,750,000		$	1,210,065

F-12

WESTERN CAPITAL RESOURCES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Estimated repayments are as follows:

2013	$	210,065
2014		2,750,000
	$	2,960,065

9. Income Taxes –

The Company’s provision for income taxes is as follows: 

	For the Year Ended December 31,
	2012		2011
Current:
Federal	$	718,000	$	549,000
State		132,000		100,000
		850,000		649,000
Deferred:
Federal		228,000		197,000
State		42,000		37,000
		270,000		234,000
	$	1,120,000	$	883,000

Deferred income tax assets (liabilities) are summarized as follows:

	For the Year Ended December 31,
	2012					2011
	Current		Non-Current			Current		Non-Current
Deferred income tax assets:
Allowance for loan receivable	$	452,000	$	-		$	380,000	$	-
Other		32,000		-			33,000		-
		484,000		-			413,000		-
Deferred income tax liabilities:
Property and equipment		-		(226,000	)		-		(163,000	)
Goodwill and intangible assets		-		(645,000	)		-		(367,000	)
		-		(871,000	)		-		(530,000	)
Net	$	484,000	$	(871,000	)	$	413,000	$	(530,000	)

Reconciliations from the statutory federal income tax rate to the effective income tax rate are as follows:

	For the Year Ended December 31,
	2012		2011
Income tax expense using the statutory federal rate	$	987,000	$	788,000
State income taxes, net of federal benefit		115,000		92,000
Other		18,000		3,000
Income tax expense	$	1,120,000	$	883,000

F-13

WESTERN CAPITAL RESOURCES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

It is the Company’s practice to recognize penalties and/or interest related to income tax matters in interest and penalties expense. As of December 31, 2012 and 2011, the Company had an immaterial amount of accrued interest and penalties.

The Company is subject to income taxes in the U.S. federal jurisdiction and various states and local jurisdictions. Tax regulations within each jurisdiction are subject to the interpretation of the related tax laws and regulations and require significant judgment to apply. Accounting principles generally accepted in the United States of America require management to evaluate tax positions taken by the Company and recognize a tax liability (or asset) if the company has taken an uncertain position that more likely than not would not be sustained upon examination by the Internal Revenue Service. Management has analyzed the tax positions taken by the Company and has concluded that as of December 31, 2012, there are no uncertain positions taken or expected to be taken that would require recognition of a liability (or asset) or disclosure in the consolidated financial statements. The Company is subject to routine audits by taxing jurisdictions; however, there are currently no audits for any tax periods in progress. Management believes the Company is no longer subject to income tax examinations for years prior to 2009.

10. Shareholders’ Equity –

Capitalization

At December 31, 2012, the Company’s authorized capital stock consists of 250,000,000 shares of no par value capital stock. All shares have equal voting rights and are entitled to one vote per share.

Of the 250,000,000 shares of authorized capital, 240,000,000 have been designated as common stock and 10,000,000 as Series A Convertible Preferred Stock. The Series A Convertible Preferred Stock had a 10% cumulative dividend and could be converted on a share-for-share basis into common stock. The Company had the right to redeem some or all of the Series A Convertible Preferred Stock at any time, upon 60 days notice, at $3.50 per share, plus any cumulative unpaid dividends. Effective December 10, 2012, all of the outstanding preferred stock was converted to common. At December 31, 2011, 10,000,000 shares of Series A Convertible Preferred Stock were issued and outstanding.

Common Stock Repurchases

In February and March 2012, the Company repurchased an aggregate of 2,048,227 shares of its common stock from four shareholders at $0.15 per share for a total repurchase cost of $307,234.

Rights Offering

On June 18, 2012, the Company filed a registration statement with the SEC on Form S-1 relating to the proposed distribution of subscription rights (for no consideration) to the existing shareholders of the Company and the related public offer and sale of common stock to such shareholders.

The Company filed amendments to the registration statement on July 27, August 28, September 18, and October 9, 2012. The SEC declared the registration statement, as amended, effective on October 15. The Company distributed the subscription rights on such date and commenced its registered rights offering of common stock. This offering terminated on November 14, 2012.

Gross proceeds from the sale of 45 million shares of common stock at $0.10 per share was $4.5 million.

Preferred Stock Conversion to Common

On December 10, 2012, the Company entered into a Preferred Stock Conversion Agreement with WCR, LLC, a Delaware limited liability company, and Richard E. Miller, a director of the Company. WCR, LLC and Richard E. Miller were the holders of all of the Company’s 10,000,000 shares of issued and outstanding Series A Convertible Preferred Stock. Pursuant to the Preferred Stock Conversion Agreement, the preferred shareholders converted all of their respective preferred shares into 10,000,000 shares of common stock at the conversion rate set forth in the Certificate Designation for the Series A Convertible Preferred Stock (i.e., a one-for-one share basis). In consideration of the preferred shareholders’ conversion of their preferred shares, the Company paid all of the dividends accrued but unpaid on account of the Series A Convertible Preferred Stock through the date of conversion (i.e., December 10, 2012). The total amount of accrued but unpaid dividends on the Series A Convertible Preferred Stock at December 10, 2012 was $6,055,163. In this regard, the Company delivered to the preferred shareholders cash in the amount of $5,650,000 and demand promissory notes in the aggregate principal amount of $405,163. The demand promissory notes accrue no interest and will be due and payable, if no earlier payment demand is made, on April 30, 2013.

F-14

WESTERN CAPITAL RESOURCES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

2008 Stock Incentive Plan

On February 2, 2008, the Board of Directors of the Company approved and adopted the Company’s 2008 Stock Incentive Plan, pursuant to which an aggregated of 2,000,000 shares of common stock have been reserved for issuance.  No options under this plan have been granted as of December 31, 2012.

The Company had no stock options or stock warrants outstanding at December 31, 2012.  

11. Preferred Stock Dividend –

Reconciliations of the cumulative preferred stock dividend payable are as follows:

	For the Year Ended December 31,
	2012			2011
Balance due, beginning of year	$	3,550,000		$	1,450,000
Current year preferred dividends payable		2,505,163			2,100,000
Preferred dividends paid (including note payable)		(6,055,163	)		-
Balance due, end of year	$	-		$	3,550,000

In addition, the Company had $525,000 of fourth quarter unaccrued cumulative preferred dividends at December 31, 2011 that became due and payable January 15, 2012.

12. Operating Lease Commitments –

The Company leases its facilities under operating leases with terms ranging from month to month to six years, with rights to extend for additional periods. Rent expense on all operations was approximately $2,305,800 and $1,704,000 in 2012 and 2011, respectively.  Future minimum lease payments are approximately as follows:  

Year Ending December 31,	Amount
2013	$	1,572,000
2014		1,216,000
2015		777,000
2016		360,000
2017 and thereafter		191,000
	$	4,116,000

F-15

WESTERN CAPITAL RESOURCES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

13. Other Expenses –

A breakout of other expense is as follows:

	For the Year Ended December 31,
	2012		2011
Store expenses
Bank fees	$	323,760	$	273,868
Collection costs		467,715		386,230
Repair and Maintenance		212,634		155,579
Supplies		390,010		248,011
Telephone		155,297		133,945
Utilities and network lines		690,521		486,355
Other		1,018,302		733,453
	$	3,258,239	$	2,417,441
General & administrative expenses
Professional fees	$	252,067	$	235,380
Management and consulting fees		539,316		411,250
Other		307,640		368,133
	$	1,099,023	$	1,014,763

14. Acquisitions/Dispositions –

In 2012 the Company purchased the assets of various stores in separate transactions. The aggregate purchase price totaled $615,200.

In February through May 2012, the Company acquired three Cricket corporate-owned stores in Texas and two Cricket dealer-owned stores, one in Nebraska and the other in Washington. In October the Company acquired one Cricket corporate-owned store in Washington.

In 2011 the Company purchased the assets of various stores in separate transactions. The aggregate purchase price totaled $1,421,000.

In September through December 2011, the Company acquired 17 cellular retail storefronts (Arizona (2), Colorado (2), Idaho, (1), Illinois (4), Missouri (1), Nebraska (1), Ohio (1), Oklahoma (3) and Oregon (2)) for $1,373,000. Fourteen of the storefronts were previously Cricket corporate owned stores and 3 were acquired from another Cricket dealer.

In October 2011, the Company acquired one Payday store in Iowa for $48,000.

Under the purchase method of accounting the assets and liabilities of the aforementioned acquisitions were recorded at their respective fair values as of the purchase date as follows:

	Year Ended December 31, 2012		Year Ended December 31, 2011
Cash	$	-	$	4,000
Loans receivable		-		43,000
Property and equipment		87,500		115,000
Intangible assets		141,500		311,000
Goodwill		380,200		935,000
Other non-current assets		4,400		12,000
Other		1,600		1,000
	$	615,200	$	1,421,000

F-16

WESTERN CAPITAL RESOURCES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The results of the operations for the acquired locations have been included in the consolidated financial statements since the date of the acquisitions. The following table presents the unaudited pro forma results of operations for the year ended December 31, 2012 and 2011, as if the acquisitions had been consummated at the beginning of 2011. The pro forma results of operations are prepared for comparative purposes only and do not necessarily reflect the results that would have occurred had the acquisition occurred at the beginning of the 2011 or the results which may occur in the future.

	For the Year Ended December 31,
	2012			2011
Pro forma revenue	$	27,179,000		$	28,068,000
Pro forma net income (loss)	$	(668,000	)	$	45,000
Pro forma net income (loss) per common share – basic and diluted	$	(0.06	)	$	0.01

15. Segment Information –

The Company has grouped its operations into two segments – Consumer Finance and Cellular Retail.  The Consumer Finance segment provides financial and ancillary services.  The Cellular Retail segment is a dealer for Cricket and Revol cellular carriers selling cellular phones and accessories, ancillary services and serving as a payment center for customers.

Segment information related to the years ended December 31, 2012 and 2011:

	For the Year Ended December 31, 2012						For the Year Ended December 31, 2011
	Consumer Finance		Cellular Retail		Total		Consumer Finance		Cellular Retail			Total
Revenues	$	12,118,840	$	14,395,234	$	26,514,074	$	11,211,739	$	8,276,181		$	19,487,920
Depreciation and amortization	$	137,241	$	439,316	$	576,557	$	151,249	$	583,742		$	734,991
Interest expense	$	-	$	243,581	$	243,581	$	-	$	290,913		$	290,913
Income tax expense (benefit)	$	1,011,000	$	109,000	$	1,120,000	$	963,000	$	(80,000	)	$	883,000
Net income (loss)	$	1,654,552	$	126,969	$	1,781,521	$	1,575,757	$	(140,526	)	$	1,435,231
Total segment assets	$	15,575,520	$	7,798,028	$	23,373,548	$	15,037,112	$	6,984,665		$	22,021,776
Expenditures for segmented assets	$	102,329	$	879,739	$	982,068	$	55,216	$	1,451,856		$	1,507,072

16. Employment Agreement / Management Bonus Pool –

On March 31, 2010, the Company entered into an Employment Agreement with John Quandahl, its Chief Executive Officer and Chief Operating Officer. The Employment Agreement provides Mr. Quandahl with an annual base salary and eligibility for an annual performance-based cash bonus pool for management. The contract expires on March 31, 2013

The performance-based bonus provisions permit management to receive annual bonus payments in cash based on adjusted EBITDA and other targets established by the Board of Directors annually. If the Company’s actual adjusted EBITDA performance for a particular annual period ranges from 85-100% of the established adjusted EBITDA target, the cash bonus pool will be 7.5% of adjusted EBITDA. If the Company’s actual EBITDA performance for a particular annual period exceeds 100% of the established adjusted EBITDA target, 15% of adjusted EBITDA over the established target will be added to the cash bonus pool.

During 2012 and 2011, the bonus requirements were not satisfied due to the impact of various board approved transactions. The requirements would have otherwise been met. The board did, however, approve a bonus of approximately $333,000 for 2012. The Board approved modifications to the threshold calculations for 2011 by modifying them to exclude from the capital expenditures and working capital requirement calculations the cellular retail store acquisition transactions and related long-term debt. The bonus pool for 2011 is approximately $334,000.

F-17

WESTERN CAPITAL RESOURCES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

17. Management and Advisory Agreement –

Effective June 21, 2012, the Company entered into an Amended and Restated Management and Advisory Agreement with Blackstreet Capital Management, LLC, (“Blackstreet”) to provide certain financial, managerial, strategic and operating advice and assistance. The original Management and Advisory Agreement was effective April 1, 2010. Blackstreet employs one of the Company’s directors and is affiliated with another entity to which a third director provides consulting services. The annual fees under the amended and restated contract will be the greater of (i) $330,750 (subject to annual increases of five percent) or (ii) five percent of Western Capital’s EBITDA.

The amended and restated agreement also requires the Company to pay Blackstreet a fee in an amount equal to two percent of the gross proceeds of any debt or equity financing, and a fee in an amount equal to $400,000 (plus a $60,000 increase in the management fee payable under the agreement) upon the closing of an acquisition in consideration for Blackstreet’s referral to the Company of such acquisition opportunity and assistance in the performance of due diligence services relating thereto. The Company will not, however, be obligated to accept and pursue any acquisition referrals made by Blackstreet.

Finally, the amended and restated agreement provides that a termination fee will be paid to Blackstreet in the event that the Company terminates the agreement in connection with a sale of all or substantially all of the assets of the Company to, or any merger or other transaction with, an unaffiliated entity, which transaction results in the holders of a majority of the stock of the Company immediately prior to such transaction owning less than 50% of the stock of the Company (or any successor entity) after giving effect to the transaction. The annual management and advisory fees related to the Management and Advisory Agreement with Blackstreet for the years ended December 31, 2012 and 2011 were $_326,807 and $311,250, respectively.

18. Special Committee of the Board of Directors –

In June 2011, the Board of Directors appointed Mr. Ellery Roberts to a special committee of the board.  The appointment was made for a period of six months.  In November 2011 this appointment was extended through November 2012 and on November 28, 2012, this appointment was extended through November 2013. The Company paid $112,500 and $102,583 for the years ended December 31, 2012 and 2011, respectively.

19. Consulting Agreement –

On March 7, 2012, a consulting agreement with Mr. Richard Miller, the Chairman of the Board, was approved by the Company’s Board of Directors. The agreement provides for consulting fees in the amount of $100,000 and contains the same terms and conditions as the earlier agreement that expired March 31, 2012. For the year ended December 31, 2012 and 2011, $100,000 was paid under this agreement.

20. Related Party Transactions –

Leases

The Company leases three properties from an officer of the Company and another related party under operating leases, one that extends through October, 2016 requiring monthly lease payments of $1,680, one that extends through June, 2015 requiring monthly lease payments of $1,200, and one that extends through November, 2017 requiring monthly lease payments of $5,000.

In October 2012 the Company entered into the latter lease. The lease is for a term of 5 years and has monthly base rental payments of $5,000 per month. The lease is at terms substantially similar to other leases for property near that location. The lease transaction was approved by the Board of Directors and the related party abstained from voting. This property will be used for a new Cricket retail storefront and potentially for a relocated payday storefront. This lease may replace one of the existing related party leases that relates to the potentially relocated payday storefront.

On August 31, 2011, the Company entered into two operating leases for property owned by Ladary, Inc.  Ladary, which acquired the two properties in foreclosure sales, is a corporation partially owned by the Chief Executive Officer of the Company, two directors and two employees of the management company that manages the Company’s largest shareholder.  The new leases, one of which replaced an earlier lease that the Company had entered into with the prior landlord, have four-year terms, require aggregate monthly rental payments of $6,000, and are on terms and conditions substantially similar to those contained in the replaced leases.

F-18

WESTERN CAPITAL RESOURCES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Rent expense to related parties for 2012 and 2011 was approximately $122,000 and $57,000, respectively.

Credit Facility

On October 18, 2011 the Company entered into a long-term Promissory Note with River City Equity, Inc. River City Equity, Inc. is a related party due to the relationship of one of its minority shareholders to the Company’s CEO. The note was amended December 7, 2012. Terms of the note are for up to $3,000,000 of principal to be loaned at a rate of 12% with interest payable on a monthly basis. The note matures and all accrued and unpaid interest and the unpaid principal is due and payable on March 31, 2014. The note includes a prepayment penalty and terms providing a security interest, under certain circumstances, in substantially all assets of the Company.

Interest expense for 2012 and 2011 on the related party notes payable was approximately $219,000 and $139,000, respectively.

21. Litigation Matter –

On March 26, 2010, the Company and all of the then-current members of its Board of Directors, among others, were sued by our former Chief Financial Officer and another former member of management, Messrs. Steven Staehr and David Stueve, respectively. In that lawsuit, the plaintiffs have alleged, among other things, that our Board of Directors breached certain of their fiduciary duties primarily in connection with the sale by WERCS of its capital stock in the Company to WCR, LLC. On July 6, 2011, the U.S. District Court for the District of Minnesota granted the Company’s motion to dismiss the action without prejudice. The Company obtained a full and complete release from Steven Staehr pursuant to a Stock Redemption Agreement entered into on March 1, 2012, effective as of February 28, 2012. The redemption transaction contemplated by the agreement was consummated on March 12, 2012.

F-19

ITEM 9    CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

None.

ITEM 9A CONTROLS AND PROCEDURES

EVALUATION OF DISCLOSURE CONTROLS AND PROCEDURES

We maintain disclosure controls and procedures designed to provide reasonable assurance that information required to be disclosed in our reports filed pursuant to the Securities Exchange Act of 1934 is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms, and that such information is accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer as appropriate, to allow timely decisions regarding required disclosure. A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance the objectives of the control system are met.

As of December 31, 2012, our Chief Executive Officer and Chief Financial Officer carried out an evaluation of the effectiveness of our disclosure controls and procedures as such term is defined in Rule 13a-15(e) under the Securities and Exchange Act of 1934. Based on that evaluation, our Chief Executive Officer and Chief Financial Officer concluded our disclosure controls and procedures are effective as of December 31, 2012.

MANAGEMENT’S REPORT ON INTERNAL CONTROL OVER FINANCIAL REPORTING

Our management is responsible for establishing and maintaining adequate internal control over financial reporting. Internal control over financial reporting is a set of processes designed by, or under the supervision of, a company’s principal executive and principal financial officers, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with GAAP and includes those policies and procedures that:

· pertain to the maintenance of records that in reasonable detail accurately and fairly reflect our transactions and dispositions of our assets

· provide reasonable assurance our transactions are recorded as necessary to permit preparation of our financial statements in accordance with GAAP, and that receipts and expenditures are being made only in accordance with authorizations of our management and directors, and

· provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of our assets that could have a material effect on the financial statement.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. It should be noted that any system of internal control, however well designed and operated, can provide only reasonable, and not absolute, assurance that the objectives of the system will be met. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

Under the supervision and with the participation of management, including its principal executive officer and principal financial officer, the Company’s management assessed the design and operating effectiveness of internal control over financial reporting as of December 31, 2012 based on the framework set forth in Internal Control—Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission.

Based on this assessment, management concluded that the Company’s internal control over financial reporting was effective as of December 31, 2012. Lurie, Besikof, Lapidus & Company, LLP, an independent registered public accounting firm, is not required to issue, and thus has not issued, an attestation report on the Company’s internal control over financial reporting as of December 31, 2012.

32

CHANGES IN INTERNAL CONTROL OVER FINANCIAL REPORTING

There were no changes in our internal controls over financial reporting that occurred during the fiscal year covered by this report that materially affected, or were reasonably likely to materially affect such controls.

ITEM 9B    OTHER INFORMATION

None.

33

PART III

ITEM 10    DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

MANAGEMENT

Our Board of Directors consists of Richard E. Miller, Angel Donchev, Thomas H. Ripley, Ellery Roberts and John Quandahl. The following table sets forth the name and position of each of our current directors and executive officers.

Name	Age	Positions
John Quandahl	46	Chief Executive Officer, Chief Operating Officer and Director
Steve Irlbeck	48	Chief Financial Officer
Rich Horner	49	Vice President, Wyoming Financial Lenders
Richard Miller	65	Director (Chairman)
Angel Donchev	31	Director
Thomas H. Ripley	44	Director
Ellery Roberts	42	Director

The biographies of the above-identified individuals are set forth below:

John Quandahl, the Company’s Chief Executive and Operating Officer, currently also serves as the President of Wyoming Financial Lenders, Inc., a position he has held since 2007. Mr. Quandahl served as the Company’s Interim Chief Financial Officer from January 1, 2008 to May 10, 2011. From 2005 until joining Wyoming Financial Lenders, Mr. Quandahl was the President of Houlton Enterprises, Inc., and prior to that served as that corporation’s Chief Operating Officer from 1999 until 2004. During his tenure at Wyoming Financial Lenders and Houlton Enterprises, Mr. Quandahl and the respective employers were based in Omaha, Nebraska. Mr. Quandahl was the controller as Silverstone Group, Inc., from 1993 until 1998, and before that began his career at the Nebraska Department of Revenue as a tax auditor in 1989. Mr. Quandahl is a certified public accountant (inactive) and earned a degree in accounting from the University of Nebraska - Lincoln. Mr. Quandahl served as Chief Operating Officer of Wyoming Financial Lenders prior to its merger with the Company has continued to serve as our Chief Operating Officer since that time. Effective January 1, 2009, Mr. Quandahl was appointed as our Chief Executive Officer and until May 2011, our interim Chief Financial Officer. Mr. Quandahl was appointed to the Board of Directors on March 9, 2009.

Steve Irlbeck was appointed the Company’s Chief Financial Officer in May 2011. Mr. Irlbeck joined the Company in January 2009 as the Company’s Senior Director of Accounting. From 1995 until 2008, Mr. Irlbeck was employed at Lutz & Company, PC, a public accounting and consulting firm in Omaha, Nebraska where he was a tax partner. Mr. Irlbeck is a certified public accountant (inactive) and earned a degree in accounting from Creighton University.

Rich Horner, the Company’s Vice President of Wyoming Financial Lenders, joined Wyoming Financials Lenders in 2000 as its general manager. Since that time, he has served as the Wyoming Financial Lenders controller from 2007 to present. Mr. Horner was promoted to Vice President of Wyoming Financial Lenders in January 2009. Prior to joining Wyoming Financial Lenders, Mr. Horner served in a finance and budgetary capacity for InfoUSA. Mr. Horner has an MBA in finance and management from the University of Nebraska-Omaha.

Richard Miller is an independent business consultant.  Previously, Mr. Miller was Chief Executive Officer of Pirelli Tire North America, a $120 million tire manufacturer, and Chief Executive Officer of Dunn Tire Corporation, a $25 million regional tire retailer.  Prior experience also includes senior operating positions with Dunlop Tire and Michelin Tire.  Mr. Miller has served as Executive Chairman of True Home Value, Inc., and currently serves as Chairman of Flow Dry Industries and Swift Spinning, Inc. ― two private companies to which Blackstreet Capital Management, LLC provides management and advisory services.  Mr. Miller is a highly decorated former Marine Captain and holds a BA from Chapman College in California. Mr. Miller serves as Chairman of the Board.

Angel Donchev was appointed as a director of the Company on March 31, 2010 in connection with the acquisition of voting control of the Company by WCR, LLC.  Mr. Donchev is employed by Blackstreet Capital Management, LLC, a Delaware limited liability company principally engaged in the management of private investments.  Mr. Donchev joined Blackstreet Capital Management in 2005 and currently serves as a director of American Combustion Industries, Flow Dry Technology, Inc., Alpha Graphics, Inc., and Swift Spinning, Inc.  (all of which are private companies).  Mr. Donchev has been involved in control buyouts of companies with combined revenues in excess of $300 million over the past five years.  Previously, Mr. Donchev worked as a generalist in the Corporate Finance division of Stephens Inc., a middle market investment bank, where he gained experience in a variety of M&A and public offering transactions.  Prior to that, Mr. Donchev worked for Teton Capital, an Austin, Texas based hedge fund, where he provided research and analysis on potential investments.  Mr. Donchev graduated summa cum laude from the McCombs School of Business at the University of Texas at Austin, where he received a BBA in Business Honors and Finance.

34

Thomas H. Ripley, was appointed as a director of the Company on February 17, 2012 to fill the vacancy created by Aldus Chapin, II. Mr. Ripley is an independent operating partner that has worked with Blackstreet Capital Management, LLC since April 2008 and currently serves as the Chairman of the Board of American Combustion Industries, and is also the President and a director of ThinkDirect Marketing Group.  Mr. Ripley has been an operating partner and member of the executive team of several companies since 2001.  Prior to his private equity experience, Mr. Ripley worked on Wall Street for Bear Stearns, and Goldman Sachs.  Mr. Ripley was a Captain in the U.S. Marine Corps and holds a Masters in Business from the University of Chicago, and completed his undergraduate studies at the Virginia Military Institute. 

Ellery Roberts was appointed by the Board of Directors to serve as a director on May 10, 2010. Mr. Roberts is the co-founder and co-managing principal of RW Capital Partners LLC, a lower middle-market mezzanine fund. Mr. Roberts brings over 15 years of private equity investing experience having been one of the founding members and Managing Director of Parallel Investment Partners, LP (formerly SKM Growth Investors, LP), a Dallas based private equity fund focused on re-capitalizations, buyouts and growth capital investments in lower middle market companies throughout the United States. Mr. Roberts was responsible for approximately $400 million in invested capital across two funds.  Also during his tenure with Parallel, Mr. Roberts sat on the boards of Environmental Lighting Concepts, Hat World Corporation, Senex Financial Corporation, Builders TradeSource Corporation, Action Sports, Weisman Discount Home Centers, Winnercom, Mealey's Furniture, Regional Management Corporation, Marmalade Cafes and Diesel Service and Supply (all of which are private companies).  Prior to Parallel, Mr. Roberts was a Vice President with Lazard Freres & Co.  While at Lazard, he focused on and also gained experience in the home building, health care, retail, industrial and lodging sectors.  Prior to joining Lazard in 1997, Mr. Roberts was with Colony Capital, Inc., where he analyzed and executed transactions for Colony Investors II, L.P., a $625 million private equity fund and prior to that was with the Corporate Finance Division of Smith Barney, Inc. where he participated in a wide variety of investment banking activities.   During his career Mr. Roberts has been directly involved with over $3.0 billion in direct private equity investments.  Mr. Roberts received his B.A. degree in English from Stanford University.

Under our corporate bylaws, all of our directors serve for indefinite terms expiring upon the next annual meeting of our shareholders.

When considering whether directors and nominees have the experience, qualifications, attributes and skills to enable the Board of Directors to satisfy its oversight responsibilities effectively in light of the Company’s business and structure, the Board of Directors focuses primarily on the industry and transactional experience, and other background, in addition to any unique skills or attributes associated with a director. With regard to Mr. Quandahl, the Board of Directors considered his significant experience, expertise and background with regard to accounting, financial and tax matters, his particular experience with the payday lending industry as well as retail operations, and his demonstrated experience and skills in managing and evaluating the coordination and integration of the Company’s two principal operating segments. With regard to Mr. Donchev, the Board of Directors considered his background and experience with the public securities markets and his former employment and experience with the investment banking field. With regard to Mr. Ripley, the Board of Directors considered his experience in business acquisitions and post-acquisition operational improvements with emphasis upon cost reduction and revenue growth. With regard to Mr. Miller, the Board of Directors considered his leadership experience as well as his background and experience in retail operations. Finally, with regards to Mr. Roberts, the Board of Directors considered his extensive experience in finance and capital structures, his prior board leadership experience as well as his prior experience in retail operations.

FAMILY RELATIONSHIPS

The Board of Directors has affirmatively determined that there are no familial relationships among any of our officers or directors.

35

INVOLVEMENT IN CERTAIN LEGAL PROCEEDINGS

During the past ten years, no officer, director, control person or promoter of the Company has been:

· involved in any petition under the federal bankruptcy laws or any state insolvency law that was filed by or against, or a receiver, fiscal agent or similar officer appointed by a court for the business or property of such person, or any partnership in which he was a general partner at or within two years, or any corporation or business association of which he was an executive officer at or within two years within the date of this report;

· convicted in a criminal proceeding or named subject of a pending criminal proceeding (excluding traffic violations and other minor offenses);

· the subject of any order, judgment, or decree, not subsequently reversed, suspended or vacated, of any court of competent jurisdiction, permanently or temporarily enjoining him from, or otherwise limiting, the following activities: (1) acting as a futures commission merchant, introducing broker, commodity trading advisor, commodity pool operator, floor broker, leverage transaction merchant, any other person regulated by the Commodity Futures Trading Commission, or an associated person of any of the foregoing, or as an investment adviser, underwriter, broker or dealer in securities, or as an affiliated person, director or employee of any investment company, bank, savings and loan association or insurance company, or engaging in or continuing any conduct or practice in connection with such activity; (2) engaging in any type of business practice; or (3) engaging in any activity in connection with the purchase or sale of any security or commodity or in connection with any violation of federal or state securities laws or federal commodities laws;

· the subject of any order, judgment or decree, not subsequently reversed, suspended or vacated, of any federal or state authority barring, suspending or otherwise limiting for more than 60 days the right of such person to engage in any activity described in paragraph (f)(3)(i) of this section, or to be associated with persons engaged in any such activity;

· found by a court of competent jurisdiction in a civil action or by the SEC to have violated any federal or state securities law, and the judgment in such civil action or finding by the SEC has not been subsequently reversed, suspended, or vacated;

· found by a court of competent jurisdiction in a civil action or by the Commodity Futures Trading Commission to have violated any federal commodities law, and the judgment in such civil action or finding by the Commodity Futures Trading Commission has not been subsequently reversed, suspended or vacated;

· the subject of, or a party to, any federal or state judicial or administrative order, judgment, decree, or finding, not subsequently reversed, suspended or vacated, relating to an alleged violation of: (1) any federal or state securities or commodities law or regulation; or (2) any law or regulation respecting financial institutions or insurance companies including, but not limited to, a temporary or permanent injunction, order of disgorgement or restitution, civil money penalty or temporary or permanent cease-and-desist order, or removal or prohibition order; or (3) any law or regulation prohibiting mail or wire fraud or fraud in connection with any business entity; or

· the subject of, or a party to, any sanction or order, not subsequently reversed, suspended or vacated, of any self-regulatory organization (as defined in Section 3(a)(26) of the Exchange Act (15 U.S.C. 78c(a)(26))), any registered entity (as defined in Section 1(a)(29) of the Commodity Exchange Act (7 U.S.C. 1(a)(29))), or any equivalent exchange, association, entity or organization that has disciplinary authority over its members or persons associated with a member.

AUDIT COMMITTEE FINANCIAL EXPERT

The Board of Directors has determined that at least one member of the Audit Committee, Mr. Ellery Roberts, is an “audit committee financial expert” as that term is defined in Regulation S-K promulgated under the Exchange Act. Mr. Robert’s relevant experience is detailed in ITEM 10 above. As noted above, Mr. Roberts qualifies as an “independent director,” as such term is defined in Section 5605(a)(2) of the Nasdaq listing rules, and meets the criteria for independence set forth in Rule 10A-3(b)(1) under the Exchange Act. The Board of Directors has determined that each of the Audit Committee members is able to read and understand fundamental financial statements and that at least one member of the Audit Committee has past employment experience in finance or accounting.

36

CODE OF ETHICS

We have adopted a Code of Ethics which governs the conduct of our officers, directors and employees in order to promote honesty, integrity, loyalty and the accuracy of our financial statements. Our Code of Ethics was amended and restated effective as of March 30, 2012, and a copy of that amended and restated Code of Ethics is filed as an exhibit to this report. You may obtain a copy of the Code of Ethics without charge by writing us and requesting a copy, attention: John Quandahl, 11550 “I” Street, Omaha, Nebraska 68137. You may also request a copy by calling us at (402) 551-8888.

COMPLIANCE WITH SECTION 16(A) OF THE EXCHANGE ACT

Section 16(a) of the Securities Exchange Act of 1934 requires the Company’s officers, directors and persons considered to be beneficial owners of more than ten percent of a registered class of the Company’s equity securities to file reports of ownership and changes in ownership with the Securities and Exchange Commission and Nasdaq. Officers, directors and greater-than-ten-percent shareholders are required by SEC regulations to furnish the Company with copies of all Section 16(a) forms they file. Based solely on a review of the copies of such forms furnished to the Company by its officers and directors and by WCR, LLC, the Company believes that all such filings were filed on a timely basis for fiscal year 2012.

ITEM 11    EXECUTIVE COMPENSATION

SUMMARY COMPENSATION TABLE

The following table sets forth the cash and non-cash compensation for awarded to or earned by: (i) each individual who served as the principal executive officer and principal financial officer of Western Capital during the year ended December 31, 20121; and (ii) each other individual that served as an executive officer of either Western Capital or Wyoming Financial Lenders, Inc. at the conclusion of the year ended December 31, 2012 and who received more than $100,000 in the form of salary and bonus during such fiscal year. For purposes of this report, these individuals are collectively the “named executives” of the Company.

Name and Principal Position		Salary		Other Annual Compensation		Stock Option Awards		Total
John Quandahl (1)	2012	$	246,000	$	85,000	$	0	$	331,000
Pres. and Chief Operating Officer	2011	$	246,000	$	80,114	$	0	$	326,114
Steve Irlbeck (2)	2012	$	165,000	$	68,000	$	0	$	233,000
Chief Financial Officer	2011	$	140,000	$	70,000	$	0	$	210,000
Rich Horner (3)	2012	$	163,000	$	65,000	$	0	$	228,000
Treasurer of WFL	2011	$	148,000	$	64,000	$	0	$	212,000

(1) Mr. Quandahl is the President and Chief Operating Officer of Wyoming Financial Lenders, Inc., the wholly owned and principal operating subsidiary of Western Capital that offers payday lending services. Mr. Quandahl also began serving as the Chief Operating Officer of Western Capital effective November 29, 2007, and continues to serve in that capacity. Effective January 1, 2009, Mr. Quandahl was also appointed to serve as the Company’s President and Chief Executive Officer. From January 1, 2009 through May 10, 2011, Mr. Quandahl also served as interim Chief Financial Officer.

(2) Mr. Irlbeck is the Chief Financial Officer of Western Capital Resources. Mr. Irlbeck began serving as our Chief Financial Officer on May 10, 2011. Prior to May 10, 2011, Mr. Irlbeck was the Company’s Senior Director of Accounting.

(3) Mr. Horner is the Company’s Controller became the Treasurer of Wyoming Financial Lenders in January 2009. Prior to January 2009, Mr. Horner served as the Company’s Controller.

OUTSTANDING EQUITY AWARDS AT FISCAL YEAR END

We had no outstanding equity awards as of December 31, 2012 for any named executives.

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EMPLOYMENT AND CHANGE-IN-CONTROL AGREEMENTS

We do not currently have change-in-control agreements with any named executives or any other current members of our executive management. On March 31, 2010, we entered into a three-year Employment Agreement with Mr. Quandahl to serve as our Chief Executive Officer and Chief Operating Officer for an annual base salary of $246,000 and eligibility for an annual performance-based cash bonus.

The performance-based bonus provisions of the Employment Agreement permit Mr. Quandahl and other members of management to receive annual bonus payments based on adjusted EBITDA targets annually established by the Board of Directors. The 2012 and 2011 adjusted EBITDA target was $5.2 million and $4 million, respectively. If the Company’s actual adjusted EBITDA performance for a particular annual period ranges from 85-100% of the established adjusted EBITDA target, management will be entitled to receive a cash bonus consisting of 7.5% of the actual adjusted EBITDA. Mr. Quandahl’s share of the bonus pool for any particular year is expected to be 10-50% and the bonus pool will be payable to other management-level participants in the bonus pool selected from time to time by the Board of Directors. If the Company’s actual adjusted EBITDA performance for a particular annual period is less than 85% of the established adjusted EBITDA target, no bonus will be payable, and if such performance exceeds 100% of the established adjusted EBITDA target, the bonus pool will include15% of the amount by which such performance exceeds the target. In addition to the adjusted EBITDA threshold, the agreement also contains capital expenditure and working capital thresholds.

During 2012 and 2011, the Board of Directors authorized certain transactions that resulted in the capital expenditure limitation and working capital threshold eligibility requirements not being satisfied. The board excluded these transactions when testing these two eligibility requirements in 2011 and 2012. The board also authorized the adjusted EBITDA calculation to exclude certain expenditures. The effect of those actions permitted eligible participants to benefit under the management bonus pool arrangement in both 2011 and 2012.

The Employment Agreement also contains customary provisions prohibiting Mr. Quandahl from soliciting customers and employees of the Company for three years after any termination of his employment with the Company, and from competing with the Company for either three years (if Mr. Quandahl is terminated for good cause or if he resigns without good reason) or two years (if the Company terminates Mr. Quandahl’s employment for without good cause or if he resigns with good reason). If Mr. Quandahl’s employment is terminated by the Company without “good cause” or if Mr. Quandahl voluntarily resigns with “good reason,” then Mr. Quandahl will be entitled to (i) severance pay for a period of 12 months and (ii) reimbursement for health insurance premiums for his family if he elects continued coverage under COBRA.

COMPENSATION OF DIRECTORS

Name and Principal Position		Compensation		Other Annual Compensation		Stock Option Awards		Total
Richard Miller (1)	2012	$	0	$	100,000	$	0	$	100,000
Chairman	2011	$	0	$	100,000	$	0	$	100,000
Ellery Roberts (2)	2012	$	112,500	$	0	$	0	$	112,500
Director	2011	$	102,583	$	0	$	0	$	102,583
Angel Donchev	2012	$	0	$	0	$	0	$	0
Director	2011	$	0	$	0	$	0	$	0
Thomas Ripley	2012	$	8,000	$	0	$	0	$	8,000
Director	2011	$	0	$	0	$	0	$	0
Aldus Chapin II (3)	2012	$	0	$	0	$	0	$	0
Director	2011	$	0	$	0	$	0	$	0

(1) Mr. Miller provides management consulting services to the Company in addition to his services as Chairman of the Board. In accordance with the consulting agreement, his compensation is $100,000 per year.

(2) Through the end of November 2012, Mr. Roberts served on a special committee of the Board of Directors. In connection with this service, the Board of Directors approved the payment of compensation to Mr. Roberts in the amount of $13,000 per month from June 2011 to November 2011, and $10,000 per month from December 2011 through November 2012.

(3) Mr. Chapin resigned from the Board of Directors effective February 17, 2012.

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ITEM 12        SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED SHAREHOLDER MATTERS

As of the close of business on March 26, 2013, we had outstanding 60,220,165 shares of common stock. Each share of capital stock is currently entitled to one vote on all matters put to a vote of our shareholders. The following table sets forth the number of common shares, and percentage of outstanding common shares, beneficially owned as of March 26, 2013, by:

· each person known by the Company to be the beneficial owner of more than five percent of the Company’s outstanding common stock

· each current director

· each executive officer of the Company and other persons identified as a named executive in ITEM 11 above, and

· all current executive officers and directors as a group.

Unless otherwise indicated, the address of each of the following persons is 11550 “I” Street, Omaha, Nebraska 68137, and each such person has sole voting and investment power with respect to the shares set forth opposite his, her or its name.

Name and Address	Common Shares Beneficially Owned (1)		Percentage of  Common Shares (1)
Richard Miller (2)		1,683,336		2.8	%
Ellery Roberts (3)		-		-
Angel Donchev (3)		-		-
Thomas H. Ripley (3)		-		-
Rich Horner (4)		100,000		0.2	%
Steve Irlbeck (5)		200,000		0.3	%
John Quandahl (6)		200,000		0.3	%
All current executive officers and directors as a group (7)		2,183,337		3.6	%
WCR, LLC (8) 5425 Wisconsin Avenue Suite #701 Chevy Chase, MD 20815		54,427,922		90.4	%

(1) Beneficial ownership is determined in accordance with the rules of the SEC, and includes general voting power and/or investment power with respect to securities. Shares of common stock issuable upon exercise of options or warrants that are currently exercisable or exercisable within 60 days of the record rate, and shares of common stock issuable upon conversion of other securities currently convertible or convertible within 60 days, are deemed outstanding for computing the beneficial ownership percentage of the person holding such securities but are not deemed outstanding for computing the beneficial ownership percentage of any other person. Under the applicable SEC rules, each person’s beneficial ownership is calculated by dividing the total number of shares with respect to which they possess beneficial ownership by the total number of outstanding shares of the Company. In any case where an individual has beneficial ownership over securities that are not outstanding, but are issuable upon the exercise of options or warrants or similar rights within the next 60 days, that same number of shares is added to the denominator in the calculation described above. Because the calculation of each person’s beneficial ownership set forth in the “Percentage of Common Shares” column of the table may include shares that are not presently outstanding, the sum total of the percentages set forth in such column may exceed 100%.

(2) Mr. Miller is a director of the Company.

(3) Messrs. Roberts, Donchev and Riley are directors of the Company.

(4) Mr. Horner became the Treasurer of Wyoming Financial Lenders, Inc. in January 2009.

(5) Mr. Irlbeck became the Company’s Chief Financial Officer on May 10, 2011 and was the Company’s Senior Director of Accounting from January 1, 2009 to May 10, 2011.

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(6) Mr. Quandahl is the Company’s Chief Executive Officer and a director of the Company.

(7) Consists of Messrs. Miller, Roberts, Donchev, Riley, Irlbeck, Horner and Quandahl.

(8) Share figures contained in the table are taken from WCR LLC’s most recent filing under §13 of the Securities Exchange Act of 1934 on Form 4, filed on December 18, 2012.

ITEM 13    CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS AND DIRECTOR INDEPENDENCE

CERTAIN RELATIONSHIPS AND TRANSACTIONS

On October 18, 2011 the Company entered into a borrowing arrangement with River City Equity, Inc. and delivered a related long-term promissory note in favor of River City Equity. The Note was amended on December 7, 2012. The borrowing arrangement allows the Company to borrow up to $3,000,000 at an interest rate of 12% per annum, with interest payable on a monthly basis. The revised note matures on March 31, 2014, on which date all unpaid principal and accrued but unpaid interest thereon is due and payable. The note includes a prepayment penalty and, under certain circumstances, permits River City Equity to obtain a security interest in substantially all of the Company’s assets. As of December 31, 2012, $2,750,000 has been advanced under this arrangement. After the initial advancement from River City Equity under the borrowing arrangement, the brother of the Company’s Chief Executive Officer obtained an ownership interest in River City Equity. Since such time, there have been additional advancements. The Board of Directors has been apprized of the fact that, subsequent to the transactions creating the arrangement with River City Equity, that entity has become a “related party” under applicable SEC disclosure rules. The Company may in the future seek advancements from the $250,000 remaining available under the borrowing arrangement. In any such case, advancements will be approved in the manner required under the board’s related-party transaction policy discussed below.

RELATED PARTY TRANSACTION POLICY

The Board of Directors has adopted a written Conflict of Interest and Related Party Transaction Policy. That policy governs the approval of all related-party transactions, subject only to certain customary exceptions (e.g., compensation, certain charitable donations, transactions made available to all employees generally, etc.). The policy contains a minimum dollar threshold of $5,000.

The entire Board of Directors administers the policy and approves any related-party transactions. At each calendar year’s first regularly scheduled meeting, management discloses any related-party transactions to be entered into by the Company for that calendar year, including the proposed aggregate value of such transactions if applicable. After full disclosure of all material facts, review and discussion, the board approves or disapproves such transactions. If a related-party transaction will be ongoing, the board may establish guidelines for management to follow in its ongoing dealings with the related party. However, management is generally required to update the board as to any material change to the related-party transactions approved at the first calendar year meeting.

In the event management recommends any related-party transactions after the first calendar year meeting, such transactions are generally presented to the board for approval in advance, or preliminarily entered into by management subject to ratification by the board. If ratification is not obtained, management must make all reasonable efforts to cancel or annul such transaction.

Procedurally, no director is allowed vote in any approval of a related-party transaction for which he or she is the related party, except that such a director may otherwise participate in a related discussion and shall provide to the board all material information concerning the related-party transaction and the director’s interest therein.

DIRECTOR INDEPENDENCE

The Company does not have a standing nominating committee. Instead, the entire Board of Directors shares the responsibility of identifying potential director-nominees to serve on the Board of Directors.

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The Board of Directors does have a standing Compensation Committee and Audit Committee. The Compensation Committee is composed of Mr. Roberts. The Audit Committee is composed of Messrs. Roberts and Donchev, with Mr. Roberts serving as the chairperson. The Board of Directors has determined that only Mr. Roberts is “independent,” as such term is defined in Section 5605(a)(2) of the Nasdaq listing rules, and meets the criteria for independence set forth in Rule 10A-3(b)(1) under the Exchange Act. The preceding disclosure respecting director independence is required under applicable SEC rules. However, as a corporation whose shares are listed for trading on the OTCBB, the Company is not required to have any independent directors at all on its Board of Directors, or any independent directors serving on any particular committees of the Board of Directors.

ITEM 14    PRINCIPAL ACCOUNTANT FEES AND SERVICES

Aggregate fees billed by our principal independent registered public accounting firm for the fiscal years indicated:

	2012		2011
Audit Fees	$	67,485	$	63,353
Audit-Related Fees		26,450		-
Tax Fees		-		-
All Other Fees		-		-
Total	$	93,935	$	63,353

Lurie Besikof Lapidus & Company, LLP did not perform any other audit-related, tax-related or other services for fees during either of fiscal 2012 or 2011.

Audit Fees. The fees identified under this caption were for professional services rendered by Lurie Besikof Lapidus & Company, LLP for years ended 2012 and 2011 in connection with the audit of our annual consolidated financial statements and review of the consolidated financial statements included in our quarterly reports on Form 10-Q. The amounts also include fees for services that are normally provided by the independent public registered accounting firm in connection with statutory and regulatory filings and engagements for the years identified.

Audit-Related Fees. The fees under this caption relate to due diligence services related to management’s Asset Purchase Agreement to acquire substantially all of the assets of PC Doctors and Tecguard and our Form S-1 Registration Statement Under the Securities Act of 1933.

Approval Policy. Our Audit Committee approves in advance all services provided by our independent registered public accounting firm. All engagements of our independent registered public accounting firm in years ended 2012 and 2011 were pre-approved by the Audit Committee and Board of Directors, respectively.

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PART IV

ITEM 15    EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

Financial Statements

Item	Page
Report of Independent Registered Public Accounting Firm on Consolidated Financial Statements	F-1
Consolidated Balance Sheets – December 31, 2012 and December 31, 2011	F-2
Consolidated Statements of Income – Years ended December 31, 2012 and December 31, 2011	F-3
Consolidated Statement of Shareholders’ Equity – Years ended December 31, 2012 and December 31, 2011	F-4
Consolidated Statements of Cash Flows – Years ended December 31, 2012 and December 31, 2011	F-5
Notes to Consolidated Financial Statements	F-6

Exhibits

Exhibit No.	Description
2.1	Stock Purchase Agreement with PQH Wireless, Inc., John Quandahl, Mark Houlton  and Charles Payne, dated October 15, 2008 (incorporated by reference to Exhibit 2.3 to the registrant’s registration statement on Form S-1/A filed with the SEC on November 24, 2008).
3.1	Amended and Restated Articles of Incorporation, filed with the Minnesota Secretary of State on May 25, 2007 (incorporated by reference to Exhibit 3.1 to the registrant’s annual report on Form 10-K filed on April 7, 2008) (see also Exhibits 3.2 and 3.4 below).
3.2	Amendment to Amended and Restated Articles of Incorporation, filed with the Minnesota Secretary of State on December 27, 2007 (incorporated by reference to Exhibit 3.2 to the registrant’s annual report on Form 10-K filed on April 7, 2008).
3.3	Articles of Merger relating to the merger of WFL Acquisition Corp. with and into Wyoming Financial Lenders, Inc. (incorporated by reference to Exhibit 3.1 to the registrant’s current report on Form 8-K filed on January 7, 2008) (see also Exhibit 2.1 above).
3.4	Certificate of Designation for Series A Convertible Preferred Stock (incorporated by reference to Exhibit 3.2 to the registrant’s current report on Form 8-K filed on January 7, 2008).
3.5	Amendment to Articles of Incorporation, filed with the Minnesota Secretary of State on March 18, 2008 (incorporated by reference to Exhibit 3.5 to the registrant’s annual report on Form 10-K filed on April 7, 2008).
3.6	Amended and Restated Bylaws (incorporated by reference to Exhibit 3.1 to the registrant’s current report on Form 8-K filed on June 23, 2008).
3.7	Amendment to Articles of Incorporation, filed with the Minnesota Secretary of State on July 29, 2008 (incorporated by reference to the registrant’s current report on Form 8-K filed on July 29, 2008).
3.8	Amendment to Articles of Incorporation, filed with the Minnesota Secretary of State on March 30, 2010 (incorporated by reference to the registrant’s current report on Form 8-K filed on April 2, 2010).
10.1	2008 Stock Incentive Plan (incorporated by reference to Exhibit 10.3 to the registrant’s annual report on Form 10-K filed on April 7, 2008).
10.2	Term Promissory Note in principal amount of $1,000,000 in favor of John Quandahl (incorporated by reference to Exhibit 10.7 to the registrant’s registration statement on Form S-1/A filed with the SEC on November 24, 2008).
10.3	Term Promissory Note in principal amount of $1,000,000 in favor of Mark Houlton (incorporated by reference to Exhibit 10.8 to the registrant’s registration statement on Form S-1/A filed with the SEC on November 24, 2008).
10.4	Form of Security Agreement with Charles Payne, John Quandahl and Mark Houlton (incorporated by reference to Exhibit 10.9 to the registrant’s registration statement on Form S-1/A filed with the SEC on November 24, 2008).

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10.5	Business Loan Agreement between Wyoming Financial Lenders, Inc. and WERCS, dated as of April 2, 2010 (incorporated by reference to Exhibit 10.5 to the registrant’s quarterly report on Form 10-Q filed on May 13, 2010).
10.6	Promissory Note of Wyoming Financial Lenders, Inc. to WERCS, dated as of April 2, 2010 (incorporated by reference to Exhibit 10.6 to the registrant’s quarterly report on Form 10-Q filed on May 13, 2010).
10.7	Commercial Pledge Agreement between Western Capital Resources, Inc. and WERCS, dated as of April 2, 2010 (incorporated by reference to Exhibit 10.7 to the registrant’s quarterly report on Form 10-Q filed on May 13, 2010).
10.8	Commercial Security Agreement between Wyoming Financial Lenders, Inc. and WERCS, dated as of April 2, 2010 (incorporated by reference to Exhibit 10.8 to the registrant’s quarterly report on Form 10-Q filed on May 13, 2010).
10.9	Employment Agreement with John Quandahl dated as of March 31, 2010 (incorporated by reference to Exhibit 10.4 to the registrant’s quarterly report on Form 10-Q filed on May 13, 2010).
10.10	Management and Advisory Agreement with Blackstreet Capital Management, LLC, dated as of May 10, 2010 (incorporated by reference to Exhibit 10.4 to the registrant’s quarterly report on Form 10-Q filed on August 13, 2010).
10.11	Promissory Note delivered in favor of River City Equity, Inc. dated as of October 18, 2011 (incorporated by reference to Exhibit 10.11 to registrant’s annual report on Form 10-K filed on March 30, 2012).
10.12	Security Agreement delivered in favor of River City Equity, Inc. dated as of October 18, 2011 (incorporated by reference to Exhibit 10.12 to registrant’s annual report on Form 10-K filed on March 30, 2012).
10.13	Stock Redemption Agreement with Steven Staehr, dated as of February 28, 2012 (incorporated by reference to Exhibit 10.16 to registrant’s annual report on Form 10-K filed on March 30, 2012).
10.14	Consulting Agreement with Ric Miller Consulting, Inc. dated as of April 1, 2010 (incorporated by reference to Exhibit 10.17 to registrant’s annual report on Form 10-K filed on March 30, 2012).
14	Code of Ethics (amended and restated as of March 30, 2012) (incorporated by reference to Exhibit 14 to registrant’s annual report on Form 10-K filed on March 30, 2012).
21	List of Subsidiaries (filed herewith).
31.1	Certification pursuant to Section 302 of the Sarbanes Oxley Act of 2002 (filed herewith).
31.2	Certification pursuant to Section 302 of the Sarbanes Oxley Act of 2002 (filed herewith).
32	Certification pursuant to Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (filed herewith).

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SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

Western Capital Resources, Inc.
/s/ John Quandahl	3/29/13
John Quandahl
Chief Executive Officer
/s/ Steve Irlbeck	3/29/13
Steve Irlbeck
Chief Financial Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated.

/s/ John Quandahl	3/29/13	/s/ Richard Miller	3/29/13
John Quandahl, Director,		Richard Miller, Director
Chief Executive Officer, Chief Operating Officer		(Chairman)
(principal executive officer)
		/s/ Angel Donchev	3/29/13
		Angel Donchev, Director
/s/ Steve Irlbeck	3/29/13	/s/ Thomas H. Ripley	3/29/13
Steve Irlbeck, Chief Financial Officer		Thomas Ripley, Director
(principal financial officer and principal accounting
officer)
		/s/ Ellery Roberts	3/29/13
		Ellery Roberts, Director

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EX-21

Exhibit 21

Subsidiaries of Western Capital Resources, Inc.

The following are subsidiaries of Western Capital Resources, Inc.:

	State of Incorporation
Wyoming Financial Lenders, Inc.	Wyoming
PQH Wireless, Inc.	Nebraska

EX-31.1

Exhibit 31.1

SECTION 302 CERTIFICATION

I, John Quandahl, certify that:

1. I have reviewed this annual report on Form 10-K of Western Capital Resources, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date:  March  29, 2013	/s/ John Quandahl
	John Quandahl
	Chief Executive Officer

EX-31.2

Exhibit 31.2

SECTION 302 CERTIFICATION

I, Steve Irlbeck, certify that:

1. I have reviewed this annual report on Form 10-K of Western Capital Resources, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date:  March 29, 2013	/s/ Steve Irlbeck
	Steve Irlbeck
	Chief Financial Officer

EX-32

Exhibit 32

CERTIFICATION PURSUANT TO
18 U.S.C. §1350,
AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the Annual Report of Western Capital Resources, Inc. (the “Company”) on Form 10-K for the fiscal year ended December 31, 2012, as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, John Quandahl, Chief Executive Officer and Chief Financial Officer of the Company, certify, pursuant to 18 U.S.C. §1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that:

1. The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Act of 1934; and

2. The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

/s/ John Quandahl

John Quandahl

Director, Chief Executive Officer and Chief Operating Officer

March 29, 2013

/s/ Steve Irlbeck

Steve Irlbeck

Chief Financial Officer

March 29, 2013

XML

Other Expenses (Tables)

12 Months Ended

Dec. 31, 2012

Other Cost and Expense Disclosure, Operating [Abstract]

Schedule of Other Operating Cost and Expense, by Component [Table Text Block]

13. Other Expenses –

A breakout of other expense is as follows:

	For the Year Ended December 31,
	2012		2011
Store expenses
Bank fees	$	323,760	$	273,868
Collection costs		467,715		386,230
Repair and Maintenance		212,634		155,579
Supplies		390,010		248,011
Telephone		155,297		133,945
Utilities and network lines		690,521		486,355
Other		1,018,302		733,453
	$	3,258,239	$	2,417,441
General & administrative expenses
Professional fees	$	252,067	$	235,380
Management and consulting fees		539,316		411,250
Other		307,640		368,133
	$	1,099,023	$	1,014,763

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Notes Payable - Long Term (Details 1) (USD $)	Dec. 31, 2012
2013	$ 210,065
2014	2,750,000
Long-term Debt	$ 2,960,065

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Property and Equipment (Details Textual) (USD $)	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011
Depreciation	$ 353,896	$ 299,130

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Management and Advisory Agreement (Details Textual) (USD $)	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011
Management Fee Payable, Description	The annual fees under the amended and restated contract will be the greater of (i) $330,750 (subject to annual increases of five percent) or (ii) five percent of Western Capital's EBITDA.
Other Fee Payable, Description	The amended and restated agreement also requires the Company to pay Blackstreet a fee in an amount equal to two percent of the gross proceeds of any debt or equity financing, and a fee in an amount equal to $400,000 (plus a $60,000 increase in the management fee payable under the agreement) upon the closing of an acquisition in consideration for Blackstreet's referral to the Company of such acquisition opportunity and assistance in the performance of due diligence services relating thereto. The Company will not, however, be obligated to accept and pursue any acquisition referrals made by Blackstreet.
Termination Fee Trigger	50.00%
Management And Advisory Fees	$ 326,807	$ 311,250

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Notes Payable - Long Term (Details Textual) (USD $)	12 Months Ended
	Dec. 31, 2012
Note Payable To River City Equity [Member]
Line of Credit Facility, Maximum Borrowing Capacity	$ 3,000,000
Long-term Debt, Percentage Bearing Fixed Interest, Percentage Rate	12.00%
Debt Instrument, Maturity Date	Mar. 31, 2014
Note Payable To Related Party1 [Member]
Long-term Debt, Percentage Bearing Fixed Interest, Percentage Rate	10.00%
Debt Instrument, Maturity Date	Mar. 01, 2013
Note Payable To Related Party2 [Member]
Long-term Debt, Percentage Bearing Fixed Interest, Percentage Rate	10.00%
Debt Instrument, Maturity Date	Apr. 01, 2013
Note Payable [Member]
Long-term Debt, Percentage Bearing Fixed Interest, Percentage Rate	7.00%
Debt Instrument, Maturity Date	Jan. 01, 2012

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Loans Receivable Allowance (Details Textual)	Dec. 31, 2012
Percentage Of Historical Written Off	42.00%
Delinquent 1 To 30 Days [Member]
Percentage Of Historical Written Off	42.00%
Delinquent 31 To 60 Days [Member]
Percentage Of Historical Written Off	67.00%
Delinquent 61 To 90 Days [Member]
Percentage Of Historical Written Off	84.00%
Delinquent 91 To 120 Days [Member]
Percentage Of Historical Written Off	89.00%
Delinquent 121 To 180 Days [Member]
Percentage Of Historical Written Off	92.00%

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Intangible Assets (Tables)

12 Months Ended

Dec. 31, 2012

Goodwill and Intangible Assets Disclosure [Abstract]

Schedule of Intangible Assets and Goodwill [Table Text Block]

Intangible assets consisted of the follows:

	For the Year Ended December 31,
	2012		2011
Customer relationships & other	$	4,597,912	$	4,453,912
Less accumulated amortization		4,367,021		4,144,360
	$	230,891	$	309,552

Schedule of Finite-Lived Intangible Assets, Future Amortization Expense [Table Text Block]

As of December 31, 2012, estimated future amortization expense for the customer relationships is as follows:

2013	$	140,835
2014		78,886
2015		8,670
	$	228,391

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Related Party Transactions (Details Textual) (USD $)	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011
Related Party Transaction, Amounts of Transaction	$ 100,000	$ 100,000
Interest Expense, Related Party	219,000	139,000
Operating Leases Extends Through October 2016 [Member]
Operating Leases Monthly Rental Payments	1,680
Operating Leases Extends Through June 2015 [Member]
Operating Leases Monthly Rental Payments	1,200
Operating Leases Extends Through November 2017 [Member]
Operating Leases Monthly Rental Payments	5,000
Operating Leases, Leasing Term	5 years
Operating Lease Extends Through August 2015 [Member]
Operating Leases Monthly Rental Payments	6,000
Operating Leases, Leasing Term	4 years
River City Equity Inc [Member]
Notes Payable, Related Parties, Noncurrent	3,000,000
Related Party Transaction, Amounts of Transaction	$ 122,000	$ 57,000
Debt Instrument, Interest Rate During Period	12.00%
Debt Instrument, Maturity Date	Mar. 31, 2014

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Income Taxes (Details 1) (USD $)	Dec. 31, 2012	Dec. 31, 2011
Deferred income tax assets:
Allowance for loan receivable	$ 452,000	$ 380,000
Other	32,000	33,000
Deferred income taxes	484,000	413,000
Deferred Tax Assets, Net	484,000	413,000
Deferred income tax liabilities:
Property and equipment	(226,000)	(163,000)
Goodwill and intangible assets	(645,000)	(367,000)
Deferred income taxes	(871,000)	(530,000)
Deferred Tax Liabilities, Net	$ (871,000)	$ (530,000)

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Special Committee of the Board of Directors (Details Textual) (USD $)	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011
Annual Compensation For Officers	$ 112,500	$ 102,583

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Consulting Agreement

12 Months Ended

Dec. 31, 2012

Consulting Agreement Disclosure [Abstract]

Consulting Agreement Disclosure [Text Block]

19. Consulting Agreement –

On March 7, 2012, a consulting agreement with Mr. Richard Miller, the Chairman of the Board, was approved by the Company’s Board of Directors. The agreement provides for consulting fees in the amount of $100,000 and contains the same terms and conditions as the earlier agreement that expired March 31, 2012. For the year ended December 31, 2012 and 2011, $100,000 was paid under this agreement.

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Intangible Assets (Details 1) (USD $)	Dec. 31, 2012
2013	$ 140,835
2014	78,886
2015	8,670
Finite-Lived Intangible Assets, Net	$ 228,391

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Basis of Presentation, Nature of Business and Summary of Significant Accounting Policies (Details Textual) (USD $) Share data in Millions, unless otherwise specified	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2012 Payday Loans [Member] Maximum [Member]	Dec. 31, 2012 Payday Loans [Member] Minimum [Member]	Dec. 31, 2012 Pawn Loans [Member]	Dec. 31, 2012 Pawn Loans [Member] Maximum [Member]	Dec. 31, 2012 Pawn Loans [Member] Minimum [Member]	Dec. 31, 2011 Series A Convertible Preferred Stock [Member]
Short-term Loan Amounts		$ 500	$ 100
Short-term Loans Fees		$ 22	$ 15
Monthly Interest Income Rate				15.00%
Collateral Estimated Resale Value Percentage					55.00%	30.00%
Cashing Payroll Fees Percentage	2.50%
Series A Convertible Preferred Stock							10

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Preferred Stock Dividend (Tables)

12 Months Ended

Dec. 31, 2012

Due To Related Parties [Abstract]

Schedule of Related Party Transactions [Table Text Block]

Reconciliations of the cumulative preferred stock dividend payable are as follows:

	For the Year Ended December 31,
	2012			2011
Balance due, beginning of year	$	3,550,000		$	1,450,000
Current year preferred dividends payable		2,505,163			2,100,000
Preferred dividends paid (including note payable)		(6,055,163	)		-
Balance due, end of year	$	-		$	3,550,000

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Note Payable - Short Term (Details Textual)	12 Months Ended
	Dec. 31, 2012
Notes Payable To Wyoming Corporation [Member]
Short-term Debt, Percentage Bearing Fixed Interest Rate	12.00%
Debt Instrument, Maturity Date	Mar. 14, 2012
Notes Payable To Shareholder [Member]
Debt Instrument, Maturity Date	Apr. 30, 2013

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Acquisitions/Dispositions (Details Textual) (USD $)	12 Months Ended				12 Months Ended
	Dec. 31, 2012 Numbers	Dec. 31, 2011 Numbers	Sep. 30, 2011 Cricket Division [Member]	Oct. 31, 2011 Payday Division [Member]	Dec. 31, 2012 Nebraska [Member] Numbers
Business Acquisition, Purchase Price Allocation, Assets Acquired	$ 615,200	$ 1,421,000	$ 1,373,000	$ 48,000
Number of Businesses Acquired	6	17			1

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Preferred Stock Dividend (Details Textual) (USD $)	12 Months Ended
	Dec. 31, 2011
Unaccrued Related Party Transaction, Amount	$ 525,000
Subsequent Accrued Related Party Transaction Date	Jan. 15, 2012

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Property and Equipment (Details) (USD $)	Dec. 31, 2012	Dec. 31, 2011
Furniture and equipment	$ 1,483,853	$ 1,076,225
Leasehold improvements	670,307	727,570
Other	81,764	71,766
Property, Plant and Equipment, Gross	2,235,924	1,875,561
Less accumulated depreciation	1,380,205	1,117,814
Property, Plant and Equipment, Net	$ 855,719	$ 757,747

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Loans Receivable

12 Months Ended

Dec. 31, 2012

Receivables [Abstract]

Loans, Notes, Trade and Other Receivables Disclosure [Text Block]

3. Loans Receivable –

At December 31, 2012 and December 31, 2011 our outstanding loans receivable aging was as follows:

December 31, 2012
	Payday			Installment			Pawn & Title		Total
Current	$	4,318,517		$	391,137		$	171,344	$	4,880,998
1-30		269,091			47,538			-		316,629
31-60		234,514			16,285			-		250,799
61-90		216,717			3,201			-		219,918
91-120		202,642			1,051			-		203,693
121-150		215,562			388			-		215,950
151-180		187,523			-			-		187,523
		5,644,566			459,600			171,344		6,275,510
Allowance for losses		(1,119,000	)		(72,000	)		-		(1,191,000	)
	$	4,525,566		$	387,600		$	171,344	$	5,084,510

December 31, 2011
	Payday			Installment			Pawn & Title		Total
Current	$	4,283,405		$	252,736		$	89,711	$	4,625,852
1-30		211,550			85,433			-		296,983
31-60		189,304			30,526			-		219,830
61-90		186,385			36,544			-		222,929
91-120		170,622			-			-		170,622
121-150		188,983			-			-		188,983
151-180		163,614			-			-		163,614
		5,393,863			405,239			89,711		5,888,813
Allowance for losses		(942,000	)		(59,000	)		-		(1,001,000	)
	$	4,451,863		$	346,239		$	89,711	$	4,887,813

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Operating Lease Commitments (Details) (USD $)	Dec. 31, 2012
2013	$ 1,572,000
2014	1,216,000
2015	777,000
2016	360,000
2017 and thereafter	191,000
Operating Leases, Future Minimum Payments Due	$ 4,116,000

XML

Risks Inherent in the Operating Environment (Details) (Geographic Concentration Risk [Member])	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011
Consumer Finance Division [Member] | Nebraska [Member]
Revenues percentage by state	27.00%	28.00%
Consumer Finance Division [Member] | Wyoming [Member]
Revenues percentage by state	15.00%	15.00%
Consumer Finance Division [Member] | North Dakota [Member]
Revenues percentage by state	19.00%	18.00%
Consumer Finance Division [Member] | Iowa [Member]
Revenues percentage by state	12.00%	12.00%
Cellular Retail Division [Member] | Missouri [Member]
Revenues percentage by state	14.00%	25.00%
Cellular Retail Division [Member] | Nebraska [Member]
Revenues percentage by state	13.00%	18.00%
Cellular Retail Division [Member] | Texas [Member]
Revenues percentage by state	13.00%	11.00%
Cellular Retail Division [Member] | Indiana [Member]
Revenues percentage by state	10.00%	22.00%

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Risks Inherent in the Operating Environment (Tables)

12 Months Ended

Dec. 31, 2012

Risks and Uncertainties [Abstract]

Disclosure Of Significant Revenue Percentages By State By Division [Table Text Block]

For the years ended December 31, 2012 and 2011, the Company had significant revenues by state (shown as a percentage of applicable division’s revenue when 10% or more) as follows:

Consumer Finance Division							Cellular Retail Division
	2012 % of Revenues			2011 % of Revenues				2012 % of Revenues			2011 % of Revenues
Nebraska		27	%		28	%	Missouri		14	%		25	%
Wyoming		15	%		15	%	Nebraska		13	%		18	%
North Dakota		19	%		18	%	Texas		13	%		11	%
Iowa		12	%		12	%	Indiana		10	%		22	%

XML

Basis of Presentation, Nature of Business and Summary of Significant Accounting Policies (Policies)

12 Months Ended

Dec. 31, 2012

Organization, Consolidation and Presentation Of Financial Statements [Abstract]

Basis of Accounting, Policy [Policy Text Block]

Nature of Business / Basis of Presentation

Western Capital Resources, Inc. (WCR) through its wholly owned operating subsidiaries, Wyoming Financial Lenders, Inc. (WFL) and PQH, Inc. (PQH), collectively referred to as the Company, provides retail financial services and retail cellular phone sales to individuals primarily in the Midwestern United States.  The Company operated 51 “Payday” stores and one payday/pawn store in nine states (Colorado, Iowa, Kansas, Nebraska, North Dakota, South Dakota, Utah, Wisconsin and Wyoming) as of December 31, 2012 and 52 “Payday” stores at December 31, 2011. The Company operated 57 cellular retail stores in 14 states (Arizona, Colorado, Idaho, Illinois, Indiana, Iowa, Kansas, Missouri, Nebraska, Ohio, Oklahoma, Oregon, Texas, and Washington) as of December 31, 2012 and 45 cellular retail stores as of December 31, 2011.  The consolidated financial statements include the accounts of WCR, WFL, and PQH. All significant intercompany balances and transactions have been eliminated in consolidation.

The Company, through its “Consumer Finance” division, provides non-recourse cash advance and installment loans, collateralized non-recourse pawn loans, check cashing and other money services.  The short-term consumer loans, known as cash advance loans or “payday” loans, are in amounts that typically range from $100 to $500. Cash advance loans provide customers with cash in exchange for a promissory note with a maturity of generally two to four weeks and the customer’s personal check for the aggregate amount of the cash advanced plus a fee. The fee varies from state to state, based on applicable regulations and generally ranges from $15 to $22 per each $100 borrowed. To repay a cash advance loan, a customer may pay with cash, in which case their personal check is returned to them, or allow the check to be presented to the bank for collection. Installment loans provide customers with cash in exchange for a promissory note with a maturity of generally three to six months and are unsecured. The fee and interest rate on installment loans vary based on applicable regulations.

In August 2012 we opened our first pawn store by converting an existing payday location into a joint payday/pawn store. The company provides collateralized non-recourse loans, commonly known as “pawn loans”, with a maturity of four months. Allowable service charges will vary by state and loan size. Our pawn loans earn 15% per month. The loan amount varies depending on the valuation of each item pawned. We generally lend from 30% to 55% of the collateral’s estimated resale value depending on an evaluation of several factors. Customers then have the option to redeem the pawned merchandise during the term or at expiration of the pawn loan or forfeiting the merchandise to us on expiration. At our pawn stores we sell merchandise that was acquired through either customer forfeiture of pawn collateral, second-hand merchandise purchased from customers or consigned to us.

The Company also provides title loans and other ancillary consumer financial products and services that are complementary to its cash advance-lending business, such as check-cashing services, money transfers and money orders.  In our check cashing business, we primarily cash payroll checks, but we also cash government assistance, tax refund and insurance checks or drafts. Our fees for cashing payroll checks average approximately 2.5% of the face amount of the check, subject to local market conditions, and this fee is deducted from the cash given to the customer for the check. We display our check cashing fees in full view of our customers on a menu board in each store and provide a detailed receipt for each transaction. Although we have established guidelines for approving check-cashing transactions, we have no preset limit on the size of the checks we will cash.

Our loans and other related services are subject to state regulations (which vary from state to state), federal regulations and local regulations, where applicable.

The Company also operates a “Cellular Retail” division that is an authorized Cricket and Revol dealer selling cellular phones and accessories, providing ancillary services and accepting service payments from customers.

Use of Estimates, Policy [Policy Text Block]

Use of Estimates

The preparation of consolidated financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that may affect certain reported amounts and disclosures in the consolidated financial statements and accompanying notes. Management bases its estimates on historical experience and on various other assumptions that are believed to be reasonable under the circumstances. Actual results could differ from those estimates. Significant management estimates relate to the loans receivable allowance, percentage of existing pawn loans that will be forfeited, allocation of and carrying value of goodwill and intangible assets, inventory valuation and obsolescence and deferred taxes and tax uncertainties.

Revenue Recognition, Policy [Policy Text Block]

Revenue Recognition

The Company recognizes fees on cash advance loans on a constant-yield basis ratably over the loans’ terms. Title and installment loan fees and interest are recognized using the interest method, except that installment loan origination fees are recognized as they become non-refundable and installment loan maintenance fees are recognized when earned. The Company recognizes fees on redeemed pawn loans on a constant-yield basis ratably over the loans’ terms. No fees are recognized on forfeited pawn loans. The Company records revenue from check cashing fees, sales of phones, accessories, and pawn inventory, and fees from all other services in the period in which the sale or service is completed.

Loans and Leases Receivable, Allowance for Loan Losses Policy [Policy Text Block]

Loans Receivable Allowance

We maintain a loan loss allowance for anticipated losses for our payday and installment loans. We do not record loan losses or charge-offs of pawn or title loans because the value of the collateral exceeds the loan amount. To estimate the appropriate level of the loan loss allowance, we consider the amount of outstanding loans owed to us, historical loans charged off, current and expected collection patterns and current economic trends. Our current loan loss allowance is based on our net write offs, typically expressed as a percentage of loan amounts originated for the last 24 months applied against the principal balance of outstanding loans that we write off. The Company also periodically performs a look-back analysis on its loan loss allowance to verify the historical allowance established tracks with the actual subsequent loan write-offs and recoveries. The Company is aware that as conditions change, it may also need to make additional allowances in future periods.

Included in loans receivable are payday, installment and title loans that are currently due and payday loans that have reached maturity within the last 180 days and that have not been repaid.  This generally is evidenced where a customer’s personal check has been deposited and the check has been returned due to non-sufficient funds in the customer’s account, a closed account, or other reasons.   Loans are carried at cost less the loans receivable allowance.  The Company does not specifically reserve for any individual loan.  The Company aggregates loan types for purposes of estimating the loss allowance using a methodology that analyzes historical portfolio statistics and management’s judgment regarding recent trends noted in the portfolio.  This methodology takes into account several factors, including the maturity of the store location and charge-off and recovery rates.  The Company utilizes a software program to assist with the tracking of its historical portfolio statistics.   All returned items are charged-off after 180 days, as collections after that date have not been significant.  The loans receivable allowance is reviewed monthly and any adjustment to the loan loss allowance as a result of historical loan performance, current and expected collection patterns and current economic trends is recorded.

Inventory, Policy [Policy Text Block]

Inventory

Cellular Retail division inventory, consisting of phones and accessories, is stated at cost, determined on the specific identification and a first-in, first-out basis, respectively. Pawn merchandise inventory is stated at the lower of cost or market where the principal amount of an unpaid loan becomes the inventory cost of the forfeited collateral.

Property, Plant and Equipment, Policy [Policy Text Block]

Property and Equipment

Property and equipment are recorded at cost less accumulated depreciation. Depreciation is provided on the straight-line method over the estimated useful lives of the related assets. Useful lives generally range from five to seven years for furniture, equipment, and vehicles. Leasehold improvements are amortized using the straight-line method over the lesser of the estimated useful lives of the related assets or the leases term, and this amortization is included with depreciation.

Goodwill and Intangible Assets, Goodwill, Policy [Policy Text Block]

Goodwill

Goodwill represents the excess of cost over the fair value of net assets acquired using purchase accounting and is not amortized.

Goodwill and Intangible Assets, Intangible Assets, Policy [Policy Text Block]

Intangible Assets

Customer relationships represent the fair values management assigned to relationships with customers acquired through business acquisitions and is amortized over three years on an accelerated basis based on management’s estimates of attrition of the acquired customers.

Impairment or Disposal of Long-Lived Assets, Including Intangible Assets, Policy [Policy Text Block]

Long- Lived Assets

The Company assesses the possibility of impairment of long-lived and intangible assets whenever events or changes in circumstances indicate that the carrying value may not be recoverable. Factors that could trigger an impairment review include significant underperformance relative to expected historical or projected future cash flows, significant changes in the manner of use of acquired assets or the strategy for the overall business, and significant negative industry events or trends. In addition, we conduct an annual goodwill impairment test as of October 1 each year. We assess our goodwill for impairment at the reporting unit level by applying a fair value test. This fair value test involves a two-step process. The first step is to compare the carrying value of our net assets to our fair value. If the fair value is determined to be less than the carrying value, a second step is performed to measure the amount of the impairment, if any.

Due to the effect of our capital structure involving preferred stock and related cumulative preferred dividends and the effect of the minimal amount of float for our common stock,, the market capitalization approach of valuing the reporting unit as a whole is not practical. The discounted future cash flows method is utilized in estimating value. When estimated future cash flows are less than the carrying value of the net assets and related goodwill, an impairment test is performed to measure and recognize the amount of the impairment loss, if any. There were no impairment charges recorded in 2012 or 2011.

Concentration Risk, Credit Risk, Policy [Policy Text Block]

Concentrations of Credit Risk

Financial instruments that potentially subject the Company to concentrations of credit risk consist of cash and loans receivable. The Company’s cash is placed with high quality financial institutions. From time to time, cash balances exceed federally insured limits. The Company has not experienced any significant losses with respect to its cash. Loans receivable, while concentrated in geographical areas, are dispersed among numerous customers.

Income Tax, Policy [Policy Text Block]

Income Taxes

Deferred income taxes reflect the tax consequences in future years of differences between the tax basis of assets and liabilities and their financial reporting amounts, based on enacted tax laws and statutory tax rates applicable in the periods in which the differences are expected to affect taxable income. Valuation allowances are established when necessary to reduce deferred tax assets to the amounts expected to be realized. The provision for income taxes represents taxes paid or payable for the current year and changes during the year in deferred tax assets and liabilities.

Earnings Per Share, Policy [Policy Text Block]

Net Loss Per Common Share

Basic net loss per common share is computed by dividing the loss available to common shareholders by the weighted average number of common shares outstanding for the year. Diluted net loss per common share is computed by dividing the net loss available to common shareholders’ by the sum of the weighted average number of common shares outstanding plus potentially dilutive common share equivalents (convertible preferred shares) when dilutive. The 10 million shares of potentially dilutive Series A Convertible Preferred Stock outstanding at December 31, 2011 were anti-dilutive and therefore excluded from the dilutive net loss per share computation:

Fair Value of Financial Instruments, Policy [Policy Text Block]

Fair Value of Financial Instruments

The amounts reported in the balance sheets for cash, loans receivable, inventory, and accounts payable are short-term in nature and their carrying values approximate fair values. The amounts reported in the balance sheets for notes payable are both long-term and short-term and their carrying value approximates fair value.

New Accounting Pronouncements, Policy [Policy Text Block]

Recent Accounting Pronouncements

In July 2012, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU) 2012-02, Intangibles-Goodwill and Other (Topic 350): Testing Indefinite-Lived Intangible Assets for Impairment. This ASU permits an entity the option to first assess qualitative factors to determine whether it is more-likely-than-not that an indefinite-lived intangible asset is impaired. The results of the qualitative assessment would be used as a basis in determining whether it is necessary to perform the two-step quantitative impairment test. If the qualitative assessment supports the conclusion that it is more-likely-than-not that the fair value of the asset exceeds its carrying amount, the entity would not need to perform the two-step quantitative impairment test. The objective of this update is to reduce the cost and complexity of performing impairment tests for indefinite-lived intangible assets other than goodwill, and to improve consistency in impairment testing among long-lived asset categories. This ASU is effective for annual and interim impairment tests performed for fiscal years beginning after September 15, 2012. The adoption of this ASU did not have a material effect on our financial condition or results of operations.

No other new accounting pronouncements issued or effective during the fiscal year have had or are expected to have a material impact on the consolidated financial statements.

XML

Income Taxes (Details) (USD $)	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011
Current:
Federal	$ 718,000	$ 549,000
State	132,000	100,000
Current Income Tax Expense (Benefit)	850,000	649,000
Deferred:
Federal	228,000	197,000
State	42,000	37,000
Deferred Income Tax Expense (Benefit), Total	270,000	234,000
Income Tax Expense (Benefit)	$ 1,120,000	$ 883,000

XML

Loans Receivable (Details) (USD $)	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2010
Outstanding loans receivable, Gross	$ 6,275,510	$ 5,888,813
Allowance for losses	(1,191,000)	(1,001,000)	(1,165,000)
Outstanding loans receivable, Net	5,084,510	4,887,813
Payday and Title Loans [Member]
Outstanding loans receivable, Gross	5,644,566	5,393,863
Allowance for losses	(1,119,000)	(942,000)
Outstanding loans receivable, Net	4,525,566	4,451,863
Installment Loans [Member]
Outstanding loans receivable, Gross	459,600	405,239
Allowance for losses	(72,000)	(59,000)
Outstanding loans receivable, Net	387,600	346,239
Pawn & Title [Member]
Outstanding loans receivable, Gross	171,344	89,711
Allowance for losses	0	0
Outstanding loans receivable, Net	171,344	89,711
Current [Member]
Outstanding loans receivable, Gross	4,880,998	4,625,852
Current [Member] | Payday and Title Loans [Member]
Outstanding loans receivable, Gross	4,318,517	4,283,405
Current [Member] | Installment Loans [Member]
Outstanding loans receivable, Gross	391,137	252,736
Current [Member] | Pawn & Title [Member]
Outstanding loans receivable, Gross	171,344	89,711
Delinquent 1 To 30 Days [Member]
Outstanding loans receivable, Gross	316,629	296,983
Delinquent 1 To 30 Days [Member] | Payday and Title Loans [Member]
Outstanding loans receivable, Gross	269,091	211,550
Delinquent 1 To 30 Days [Member] | Installment Loans [Member]
Outstanding loans receivable, Gross	47,538	85,433
Delinquent 1 To 30 Days [Member] | Pawn & Title [Member]
Outstanding loans receivable, Gross	0	0
Delinquent 31 To 60 Days [Member]
Outstanding loans receivable, Gross	250,799	219,830
Delinquent 31 To 60 Days [Member] | Payday and Title Loans [Member]
Outstanding loans receivable, Gross	234,514	189,304
Delinquent 31 To 60 Days [Member] | Installment Loans [Member]
Outstanding loans receivable, Gross	16,285	30,526
Delinquent 31 To 60 Days [Member] | Pawn & Title [Member]
Outstanding loans receivable, Gross	0	0
Delinquent 61 To 90 Days [Member]
Outstanding loans receivable, Gross	219,918	222,929
Delinquent 61 To 90 Days [Member] | Payday and Title Loans [Member]
Outstanding loans receivable, Gross	216,717	186,385
Delinquent 61 To 90 Days [Member] | Installment Loans [Member]
Outstanding loans receivable, Gross	3,201	36,544
Delinquent 61 To 90 Days [Member] | Pawn & Title [Member]
Outstanding loans receivable, Gross	0	0
Delinquent 91 To 120 Days [Member]
Outstanding loans receivable, Gross	203,693	170,622
Delinquent 91 To 120 Days [Member] | Payday and Title Loans [Member]
Outstanding loans receivable, Gross	202,642	170,622
Delinquent 91 To 120 Days [Member] | Installment Loans [Member]
Outstanding loans receivable, Gross	1,051	0
Delinquent 91 To 120 Days [Member] | Pawn & Title [Member]
Outstanding loans receivable, Gross	0	0
Delinquent 121 To 150 Days [Member]
Outstanding loans receivable, Gross	215,950	188,983
Delinquent 121 To 150 Days [Member] | Payday and Title Loans [Member]
Outstanding loans receivable, Gross	215,562	188,983
Delinquent 121 To 150 Days [Member] | Installment Loans [Member]
Outstanding loans receivable, Gross	388	0
Delinquent 121 To 150 Days [Member] | Pawn & Title [Member]
Outstanding loans receivable, Gross	0	0
Delinquent 151 To 180 Days [Member]
Outstanding loans receivable, Gross	187,523	163,614
Delinquent 151 To 180 Days [Member] | Payday and Title Loans [Member]
Outstanding loans receivable, Gross	187,523	163,614
Delinquent 151 To 180 Days [Member] | Installment Loans [Member]
Outstanding loans receivable, Gross	0	0
Delinquent 151 To 180 Days [Member] | Pawn & Title [Member]
Outstanding loans receivable, Gross	$ 0	$ 0

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Loans Receivable (Tables)

12 Months Ended

Dec. 31, 2012

Receivables [Abstract]

Schedule of Accounts, Notes, Loans and Financing Receivable [Table Text Block]

At December 31, 2012 and December 31, 2011 our outstanding loans receivable aging was as follows:

December 31, 2012
	Payday			Installment			Pawn & Title		Total
Current	$	4,318,517		$	391,137		$	171,344	$	4,880,998
1-30		269,091			47,538			-		316,629
31-60		234,514			16,285			-		250,799
61-90		216,717			3,201			-		219,918
91-120		202,642			1,051			-		203,693
121-150		215,562			388			-		215,950
151-180		187,523			-			-		187,523
		5,644,566			459,600			171,344		6,275,510
Allowance for losses		(1,119,000	)		(72,000	)		-		(1,191,000	)
	$	4,525,566		$	387,600		$	171,344	$	5,084,510

December 31, 2011
	Payday			Installment			Pawn & Title		Total
Current	$	4,283,405		$	252,736		$	89,711	$	4,625,852
1-30		211,550			85,433			-		296,983
31-60		189,304			30,526			-		219,830
61-90		186,385			36,544			-		222,929
91-120		170,622			-			-		170,622
121-150		188,983			-			-		188,983
151-180		163,614			-			-		163,614
		5,393,863			405,239			89,711		5,888,813
Allowance for losses		(942,000	)		(59,000	)		-		(1,001,000	)
	$	4,451,863		$	346,239		$	89,711	$	4,887,813

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Loans Receivable Allowance (Tables)

12 Months Ended

Dec. 31, 2012

Provision For Loan and Lease Losses [Abstract]

Schedule of Credit Losses for Financing Receivables, Current [Table Text Block]

 A rollforward of the Company’s loans receivable allowance for the year ended December 31, 2012 and 2011 is as follows:

	Year Ended December 31,
	2012			2011
Loans receivable allowance, beginning of period	$	1,001,000		$	1,165,000
Provision for loan losses charged to expense		1,738,000			1,397,000
Charge-offs, net		(1,548,000	)		(1,561,000	)
Loans receivable allowance, end of period	$	1,191,000		$	1,001,000

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Risks Inherent in the Operating Environment

12 Months Ended

Dec. 31, 2012

Risks and Uncertainties [Abstract]

Concentration Risk Disclosure [Text Block]

2. Risks Inherent in the Operating Environment –

The Company’s Consumer Finance division activities are highly regulated under numerous local, state, and federal laws and regulations, which are subject to change. New laws or regulations could be enacted that could have a negative impact on the Company’s lending activities. Over the past few years, consumer advocacy groups and certain media reports have advocated governmental and regulatory action to prohibit or severely restrict deferred presentment cash advances.

The Federal Trade Commission has issued an FTC Consumer Alert (Federal Trade Commission, March 2008, Consumer Alert entitled “Payday Loans Equal Very Costly Cash: Consumers Urged to Consider the Alternatives”) that discourages consumers from obtaining payday loans such as the loans we offer, primarily on the basis that the types of loans we offer are very costly and consumers should consider alternatives to accepting a payday loan. For further information, you may obtain a copy of the alert at www.ftc.gov/bcp/edu/pubs/consumer/alerts/alt060.shtm.  The federal government also passed legislation, the 2007 Military Authorization Act, prohibiting us from offering or making our loans to members of the military when the interest and fees calculated as an annual percentage rate exceeds 36%. This limitation effectively prohibits us from utilizing our present business model for cash advance or “payday” lending when dealing with members of the U.S. military, and as a result we do not and do not plan to conduct payday lending business with U.S. military personnel. These facts evidence the widespread belief that our charges relating to our loans are too expensive to be good for consumers. Some consumer advocates and others have characterized payday lending as “predatory.” As a result, there are frequently attempts in the various state legislatures, and occasionally in the U.S. Congress, to limit, restrict or prohibit payday lending. 

In July 2010, the Dodd-Frank Wall Street Reform and Consumer Protection Act was passed by the U.S. Congress and signed into law. Under the Act, a new Consumer Financial Protection Bureau will consolidate most federal regulation of financial services offered to consumers, and replace the Office of Thrift Supervision’s seat on the FDIC Board. Almost all credit providers, including mortgage lenders, providers of payday loans, other nonbank financial companies, and banks and credit unions with assets over $10 billion, will be subject to new regulations to be passed by the Bureau. While the Bureau does not appear to have authority to make rules limiting interest rates or fees charged, the scope and extent of the Bureau’s authority will nonetheless be broad, and it is expected that the Bureau will address issues such as rollovers or extensions of payday loans and compliance with federal rules and regulations. Future restrictions on the payday lending industry could have serious consequences for the Company.

Any adverse change in present federal laws or regulations that govern or otherwise affect payday lending could result in our curtailment or cessation of operations in certain jurisdictions or locations. Furthermore, any failure to comply with any applicable federal laws or regulations could result in fines, litigation, the closure of one or more store locations or negative publicity. Any such change or failure would have a corresponding impact on our results of operations and financial condition, primarily through a decrease in revenues resulting from the cessation or curtailment of operations, decrease in our operating income through increased legal expenditures or fines, and could also negatively affect our general business prospects as well if we are unable to effectively replace such revenues in a timely and efficient manner or if negative publicity effects our ability to obtain additional financing as needed.

During the 2010 legislative session in Colorado, House Bill 10-1351 was passed into law. This bill amended the Colorado Deferred Deposit Loan Act, the existing payday lending law. The law became effective August 11, 2010 and modified traditional payday lending by changing the single payment advance (with no minimum term) into a single or multiple payment loan with a minimum six month term. It also limited the amount and type of fees that can be charged on these loans, effectively reducing by one-half the fees that can be charged and when the fees may be realized. At present, the Company continues to operate its sole store in Colorado with reduced profitability due to these regulatory changes.

In May 2010, new laws were enacted in Wisconsin that restrict the number of times a consumer may renew (or rollover) a payday loan. Previously, there were no limits to the number of rollovers permitted. Effective January 1, 2011, consumers in Wisconsin are only allowed to renew a payday loan once, and then lenders are required to offer a 60-day, interest free, payment plan to consumers. As a result of these changes, we introduced an installment loan product in Wisconsin in 2011.

On November 2, 2010, voters in Montana passed Petition Initiative I-164. Effective January 1, 2011, Petition Initiative I-164 capped fees on payday loans at an imputed interest rate of 36%. The Company discontinued its operations in that state on December 31, 2010.

As evidenced in the previous paragraphs, the passage of federal or state laws and regulations could, at any point, essentially prohibit the Company from conducting its payday lending business in its current form. Any such legal or regulatory change would certainly have a material and adverse effect on the Company, its operating results, financial condition and prospects, and perhaps even its viability.

For the years ended December 31, 2012 and 2011, the Company had significant revenues by state (shown as a percentage of applicable division’s revenue when 10% or more) as follows:

Consumer Finance Division							Cellular Retail Division
	2012 % of Revenues			2011 % of Revenues				2012 % of Revenues			2011 % of Revenues
Nebraska		27	%		28	%	Missouri		14	%		25	%
Wyoming		15	%		15	%	Nebraska		13	%		18	%
North Dakota		19	%		18	%	Texas		13	%		11	%
Iowa		12	%		12	%	Indiana		10	%		22	%

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Property and Equipment (Tables)

12 Months Ended

Dec. 31, 2012

Property, Plant and Equipment [Abstract]

Property, Plant and Equipment [Table Text Block]

Property and equipment consisted of the following:

	For the Year Ended December 31,
	2012		2011
Furniture and equipment	$	1,483,853	$	1,076,225
Leasehold improvements		670,307		727,570
Other		81,764		71,766
		2,235,924		1,875,561
Less accumulated depreciation		1,380,205		1,117,814
	$	855,719	$	757,747

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Acquisitions/Dispositions (Tables)

12 Months Ended

Dec. 31, 2012

Business Combinations [Abstract]

Schedule of Purchase Price Allocation [Table Text Block]

Under the purchase method of accounting the assets and liabilities of the aforementioned acquisitions were recorded at their respective fair values as of the purchase date as follows:

	Year Ended December 31, 2012		Year Ended December 31, 2011
Cash	$	-	$	4,000
Loans receivable		-		43,000
Property and equipment		87,500		115,000
Intangible assets		141,500		311,000
Goodwill		380,200		935,000
Other non-current assets		4,400		12,000
Other		1,600		1,000
	$	615,200	$	1,421,000

Business Acquisition, Pro Forma Information [Table Text Block]

The following table presents the unaudited pro forma results of operations for the year ended December 31, 2012 and 2011, as if the acquisitions had been consummated at the beginning of 2011.

	For the Year Ended December 31,
	2012			2011
Pro forma revenue	$	27,179,000		$	28,068,000
Pro forma net income (loss)	$	(668,000	)	$	45,000
Pro forma net income (loss) per common share – basic and diluted	$	(0.06	)	$	0.01

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Notes Payable - Long Term (Details) (USD $)	Dec. 31, 2012	Dec. 31, 2011
Notes Payable	$ 2,960,065	$ 1,905,188
Less current maturities	(210,065)	(695,123)
Notes Payable, Noncurrent	2,750,000	1,210,065
Note Payable To River City Equity [Member]
Notes Payable	2,750,000	1,000,000
Note Payable To Related Party1 [Member]
Notes Payable	94,397	449,340
Note Payable To Related Party2 [Member]
Notes Payable	115,668	440,499
Note Payable [Member]
Notes Payable	$ 0	$ 15,349

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Consulting Agreement (Details Textual) (USD $)	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011
Consulting Fees	$ 100,000
Related Party Transaction Date Of Agreement	Mar. 31, 2012
Related Party Transaction, Amounts of Transaction	$ 100,000	$ 100,000

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CONSOLIDATED BALANCE SHEETS (USD $)	Dec. 31, 2012	Dec. 31, 2011
ASSETS
Cash	$ 2,246,619	$ 1,909,442
Loans receivable (less allowance for losses of $1,191,000 and $1,001,000)	5,084,510	4,887,813
Inventory	1,084,510	756,528
Prepaid expenses and other	486,239	451,751
Deferred income taxes	484,000	413,000
TOTAL CURRENT ASSETS	9,385,878	8,418,534
PROPERTY AND EQUIPMENT	855,719	757,747
GOODWILL	12,774,069	12,393,869
INTANGIBLE ASSETS	230,891	309,552
OTHER	126,991	142,074
TOTAL ASSETS	23,373,548	22,021,776
LIABILITIES AND SHAREHOLDERS' EQUITY
Accounts payable and accrued liabilities	3,119,786	2,323,730
Note payable - short-term	405,163	1,000,000
Current portion long-term debt	210,065	695,123
Preferred dividend payable	0	3,550,000
Deferred revenue	293,294	314,561
TOTAL CURRENT LIABILITIES	4,028,308	7,883,414
LONG-TERM LIABILITIES
Note payable - long-term	2,750,000	1,210,065
Deferred income taxes	871,000	530,000
TOTAL LONG-TERM LIABILITIES	3,621,000	1,740,065
TOTAL LIABILITIES	7,649,308	9,623,479
SHAREHOLDERS' EQUITY
Common stock, no par value, 240,000,000 shares authorized, 60,397,780 and 7,446,007 shares issued and outstanding.	0	0
Additional paid-in capital	22,371,362	18,221,777
Accumulated deficit	(6,647,122)	(5,923,480)
TOTAL SHAREHOLDERS' EQUITY	15,724,240	12,398,297
TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY	23,373,548	22,021,776
Series A Convertible Preferred Stock [Member]
SHAREHOLDERS' EQUITY
Series A convertible preferred stock 10% cumulative dividends, $0.01 par value, $2.10 stated value. 10,000,000 shares authorized, 0 and 10,000,000 shares issued and outstanding	$ 0	$ 100,000

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Loans Receivable Allowance (Details) (USD $)	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011
Loans receivable allowance, beginning of period	$ 1,001,000	$ 1,165,000
Provision for loan losses charged to expense	1,738,000	1,397,000
Charge-offs, net	(1,548,000)	(1,561,000)
Loans receivable allowance, end of period	$ 1,191,000	$ 1,001,000

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CONSOLIDATED STATEMENTS OF CASH FLOWS (USD $)	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011
OPERATING ACTIVITIES
Net Income	$ 1,781,521	$ 1,435,231
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation	353,896	299,130
Amortization	222,661	435,861
Deferred income taxes	270,000	234,000
Loss on disposal of property and equipment	0	28,172
Changes in operating assets and liabilities:
Loans receivable	(196,697)	(100,876)
Inventory	(326,382)	(254,113)
Prepaid expenses and other assets	(15,005)	(334,283)
Accounts payable and accrued liabilities	796,056	411,453
Deferred revenue	(21,267)	(5,460)
Net cash provided by operating activities	2,864,783	2,149,115
INVESTING ACTIVITIES
Purchases of property and equipment	(366,868)	(145,947)
Acquisition of stores, net of cash acquired	(615,200)	(1,416,782)
Net cash used by investing activities	(982,068)	(1,562,729)
FINANCING ACTIVITIES
Payments on notes payable - short-term	(1,000,000)	0
Payments on notes payable - long-term	(695,123)	(769,330)
Advances from notes payable - long-term	1,750,000	0
Common stock redemption	(307,234)	0
Common stock issued, net of costs	4,356,819	0
Dividends	(5,650,000)	0
Net cash used by financing activities	(1,545,538)	(769,330)
NET INCREASE (DECREASE) IN CASH	337,177	(182,944)
CASH
Beginning of year	1,909,442	2,092,386
End of year	2,246,619	1,909,442
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION
Income taxes paid	835,968	1,094,468
Interest paid	244,070	290,954
Noncash investing and financing activities:
Series A convertible preferred stock converted to common	100,000	0
Conversion of preferred dividend payable to note payable - short-term	$ 405,163	$ 0

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Shareholders' Equity (Details Textual) (USD $)	12 Months Ended						12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2012 Common Stock Repurchases [Member]	Dec. 31, 2012 Capitalization [Member]	Dec. 31, 2011 Capitalization [Member]	Feb. 02, 2008 Capitalization [Member]	Dec. 31, 2012 Rights Offering [Member]	Dec. 31, 2012 Series A Convertible Preferred Stock [Member]	Dec. 31, 2012 Series A Convertible Preferred Stock [Member] WCR, LLC and Richard E. Miller [Member]
Capital Units, Authorized				250,000,000
Common stock, shares authorized	240,000,000	240,000,000		240,000,000
Series A convertible preferred stock, shares authorized				10,000,000					10,000,000
Series A convertible preferred stock, shares issued					10,000,000				10,000,000
Series A convertible preferred stock, shares outstanding					10,000,000
Common Stock Redeemed & Retired (in shares)			2,048,227
Stock Repurchased and Retired During Period Cost Per Share			$ 0.15
Common Stock Redeemed & Retired	$ 307,234		$ 307,234
Stock Issued During Period, Shares, Issued for Cash							45,000,000
Equity Issuance, Per Share Amount							$ 0.10
Stock Issued During Period, Value, Issued for Cash							4,500,000
Preferred Stock, Conversion Basis									preferred shareholders converted all of their respective preferred shares into 10,000,000 shares of common stock at the conversion rate
Dividends, Preferred Stock				6,055,163
Dividends	5,650,000	0						5,650,000
Note payable - short-term	$ 405,163	$ 1,000,000						$ 405,163
Common Stock, Capital Shares Reserved for Future Issuance						2,000,000

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Notes Payable - Long Term (Tables)

12 Months Ended

Dec. 31, 2012

Debt Disclosure [Abstract]

Schedule of Long-term Debt Instruments [Table Text Block]

The Company’s long-term debt is as follows:

	December 31,
	2012			2011
Note payable (with a credit limit of $3,000,000) to River City Equity, Inc., a related party, with interest payable monthly at 12% due March 31, 2014 and upon certain events  can be collateralized by substantially all assets of WCR.	$	2,750,000		$	1,000,000
Note payable to a related party with interest payable monthly at 10%, due March 1, 2013 and collateralized by substantially all assets of select locations of PQH.		94,397			449,340
Note payable to a related party with interest payable monthly at 10%, due April 1, 2013 and collateralized by substantially all assets of select locations of PQH.		115,668			440,499
Note payable with interest payable monthly at 7%, amortized through January 1, 2012 and collateralized by substantially all assets of select locations of PQH.		-			15,349
Total		2,960,065			1,905,188
Less current maturities		(210,065	)		(695,123	)
	$	2,750,000		$	1,210,065

Schedule of Carrying Values and Estimated Fair Values of Debt Instruments [Table Text Block]

Estimated repayments are as follows:

2013	$	210,065
2014		2,750,000
	$	2,960,065

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Acquisitions/Dispositions (Details) (USD $)	Dec. 31, 2012	Dec. 31, 2011
Cash	$ 0	$ 4,000
Loans receivable	0	43,000
Property and equipment	87,500	115,000
Intangible assets	141,500	311,000
Goodwill	380,200	935,000
Other non-current assets	4,400	12,000
Other	1,600	1,000
Total Assets Acquired	$ 615,200	$ 1,421,000

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Employment Agreement / Management Bonus Pool

12 Months Ended

Dec. 31, 2012

Compensation and Retirement Disclosure [Abstract]

Compensation and Employee Benefit Plans [Text Block]

16. Employment Agreement / Management Bonus Pool –

On March 31, 2010, the Company entered into an Employment Agreement with John Quandahl, its Chief Executive Officer and Chief Operating Officer. The Employment Agreement provides Mr. Quandahl with an annual base salary and eligibility for an annual performance-based cash bonus pool for management. The contract expires on March 31, 2013

The performance-based bonus provisions permit management to receive annual bonus payments in cash based on adjusted EBITDA and other targets established by the Board of Directors annually. If the Company’s actual adjusted EBITDA performance for a particular annual period ranges from 85-100% of the established adjusted EBITDA target, the cash bonus pool will be 7.5% of adjusted EBITDA. If the Company’s actual EBITDA performance for a particular annual period exceeds 100% of the established adjusted EBITDA target, 15% of adjusted EBITDA over the established target will be added to the cash bonus pool.

During 2012 and 2011, the bonus requirements were not satisfied due to the impact of various board approved transactions. The requirements would have otherwise been met. The board did, however, approve a bonus of approximately $333,000 for 2012. The Board approved modifications to the threshold calculations for 2011 by modifying them to exclude from the capital expenditures and working capital requirement calculations the cellular retail store acquisition transactions and related long-term debt. The bonus pool for 2011 is approximately $334,000.

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Income Taxes (Tables)

12 Months Ended

Dec. 31, 2012

Income Tax Disclosure [Abstract]

Schedule of Components of Income Tax Expense (Benefit) [Table Text Block]

The Company’s provision for income taxes is as follows: 

	For the Year Ended December 31,
	2012		2011
Current:
Federal	$	718,000	$	549,000
State		132,000		100,000
		850,000		649,000
Deferred:
Federal		228,000		197,000
State		42,000		37,000
		270,000		234,000
	$	1,120,000	$	883,000

Schedule of Deferred Tax Assets and Liabilities [Table Text Block]

Deferred income tax assets (liabilities) are summarized as follows:

	For the Year Ended December 31,
	2012					2011
	Current		Non-Current			Current		Non-Current
Deferred income tax assets:
Allowance for loan receivable	$	452,000	$	-		$	380,000	$	-
Other		32,000		-			33,000		-
		484,000		-			413,000		-
Deferred income tax liabilities:
Property and equipment		-		(226,000	)		-		(163,000	)
Goodwill and intangible assets		-		(645,000	)		-		(367,000	)
		-		(871,000	)		-		(530,000	)
Net	$	484,000	$	(871,000	)	$	413,000	$	(530,000	)

Schedule of Effective Income Tax Rate Reconciliation [Table Text Block]

Reconciliations from the statutory federal income tax rate to the effective income tax rate are as follows:

	For the Year Ended December 31,
	2012		2011
Income tax expense using the statutory federal rate	$	987,000	$	788,000
State income taxes, net of federal benefit		115,000		92,000
Other		18,000		3,000
Income tax expense	$	1,120,000	$	883,000

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Special Committee of the Board of Directors

12 Months Ended

Dec. 31, 2012

Special Committee Of Board Of Directors [Abstract]

Special Committee Of Board Of Directors [Text Block]

18. Special Committee of the Board of Directors –

In June 2011, the Board of Directors appointed Mr. Ellery Roberts to a special committee of the board.  The appointment was made for a period of six months.  In November 2011 this appointment was extended through November 2012 and on November 28, 2012, this appointment was extended through November 2013. The Company paid $112,500 and $102,583 for the years ended December 31, 2012 and 2011, respectively.

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Segment Information (Details) (USD $)	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011
Revenues	$ 26,514,074	$ 19,487,920
Depreciation and amortization	576,557	734,991
Interest expense	243,581	290,913
Income tax expense (benefit)	1,120,000	883,000
Net income (loss)	1,781,521	1,435,231
Total segment assets	23,373,548	22,021,776
Expenditures for segmented assets	982,068	1,507,072
Consumer Finance [Member]
Revenues	12,118,840	11,211,739
Depreciation and amortization	137,241	151,249
Interest expense	0	0
Income tax expense (benefit)	1,011,000	963,000
Net income (loss)	1,654,552	1,575,757
Total segment assets	15,575,520	15,037,112
Expenditures for segmented assets	102,329	55,216
Cellular Retail [Member]
Revenues	14,395,234	8,276,181
Depreciation and amortization	439,316	583,742
Interest expense	243,581	290,913
Income tax expense (benefit)	109,000	(80,000)
Net income (loss)	126,969	(140,526)
Total segment assets	7,798,028	6,984,665
Expenditures for segmented assets	$ 879,739	$ 1,451,856

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Basis of Presentation, Nature of Business and Summary of Significant Accounting Policies

12 Months Ended

Dec. 31, 2012

Organization, Consolidation and Presentation Of Financial Statements [Abstract]

Organization, Consolidation and Presentation of Financial Statements Disclosure and Significant Accounting Policies [Text Block]

1. Basis of Presentation, Nature of Business and Summary of Significant Accounting Policies –

Nature of Business / Basis of Presentation

Western Capital Resources, Inc. (WCR) through its wholly owned operating subsidiaries, Wyoming Financial Lenders, Inc. (WFL) and PQH, Inc. (PQH), collectively referred to as the Company, provides retail financial services and retail cellular phone sales to individuals primarily in the Midwestern United States.  The Company operated 51 “Payday” stores and one payday/pawn store in nine states (Colorado, Iowa, Kansas, Nebraska, North Dakota, South Dakota, Utah, Wisconsin and Wyoming) as of December 31, 2012 and 52 “Payday” stores at December 31, 2011. The Company operated 57 cellular retail stores in 14 states (Arizona, Colorado, Idaho, Illinois, Indiana, Iowa, Kansas, Missouri, Nebraska, Ohio, Oklahoma, Oregon, Texas, and Washington) as of December 31, 2012 and 45 cellular retail stores as of December 31, 2011.  The consolidated financial statements include the accounts of WCR, WFL, and PQH. All significant intercompany balances and transactions have been eliminated in consolidation.

The Company, through its “Consumer Finance” division, provides non-recourse cash advance and installment loans, collateralized non-recourse pawn loans, check cashing and other money services.  The short-term consumer loans, known as cash advance loans or “payday” loans, are in amounts that typically range from $100 to $500. Cash advance loans provide customers with cash in exchange for a promissory note with a maturity of generally two to four weeks and the customer’s personal check for the aggregate amount of the cash advanced plus a fee. The fee varies from state to state, based on applicable regulations and generally ranges from $15 to $22 per each $100 borrowed. To repay a cash advance loan, a customer may pay with cash, in which case their personal check is returned to them, or allow the check to be presented to the bank for collection. Installment loans provide customers with cash in exchange for a promissory note with a maturity of generally three to six months and are unsecured. The fee and interest rate on installment loans vary based on applicable regulations.

In August 2012 we opened our first pawn store by converting an existing payday location into a joint payday/pawn store. The company provides collateralized non-recourse loans, commonly known as “pawn loans”, with a maturity of four months. Allowable service charges will vary by state and loan size. Our pawn loans earn 15% per month. The loan amount varies depending on the valuation of each item pawned. We generally lend from 30% to 55% of the collateral’s estimated resale value depending on an evaluation of several factors. Customers then have the option to redeem the pawned merchandise during the term or at expiration of the pawn loan or forfeiting the merchandise to us on expiration. At our pawn stores we sell merchandise that was acquired through either customer forfeiture of pawn collateral, second-hand merchandise purchased from customers or consigned to us.

The Company also provides title loans and other ancillary consumer financial products and services that are complementary to its cash advance-lending business, such as check-cashing services, money transfers and money orders.  In our check cashing business, we primarily cash payroll checks, but we also cash government assistance, tax refund and insurance checks or drafts. Our fees for cashing payroll checks average approximately 2.5% of the face amount of the check, subject to local market conditions, and this fee is deducted from the cash given to the customer for the check. We display our check cashing fees in full view of our customers on a menu board in each store and provide a detailed receipt for each transaction. Although we have established guidelines for approving check-cashing transactions, we have no preset limit on the size of the checks we will cash.

Our loans and other related services are subject to state regulations (which vary from state to state), federal regulations and local regulations, where applicable.

The Company also operates a “Cellular Retail” division that is an authorized Cricket and Revol dealer selling cellular phones and accessories, providing ancillary services and accepting service payments from customers.

Use of Estimates

The preparation of consolidated financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that may affect certain reported amounts and disclosures in the consolidated financial statements and accompanying notes. Management bases its estimates on historical experience and on various other assumptions that are believed to be reasonable under the circumstances. Actual results could differ from those estimates. Significant management estimates relate to the loans receivable allowance, percentage of existing pawn loans that will be forfeited, allocation of and carrying value of goodwill and intangible assets, inventory valuation and obsolescence and deferred taxes and tax uncertainties.

Revenue Recognition

The Company recognizes fees on cash advance loans on a constant-yield basis ratably over the loans’ terms. Title and installment loan fees and interest are recognized using the interest method, except that installment loan origination fees are recognized as they become non-refundable and installment loan maintenance fees are recognized when earned. The Company recognizes fees on redeemed pawn loans on a constant-yield basis ratably over the loans’ terms. No fees are recognized on forfeited pawn loans. The Company records revenue from check cashing fees, sales of phones, accessories, and pawn inventory, and fees from all other services in the period in which the sale or service is completed.  

Loans Receivable Allowance

We maintain a loan loss allowance for anticipated losses for our payday and installment loans. We do not record loan losses or charge-offs of pawn or title loans because the value of the collateral exceeds the loan amount. To estimate the appropriate level of the loan loss allowance, we consider the amount of outstanding loans owed to us, historical loans charged off, current and expected collection patterns and current economic trends. Our current loan loss allowance is based on our net write offs, typically expressed as a percentage of loan amounts originated for the last 24 months applied against the principal balance of outstanding loans that we write off. The Company also periodically performs a look-back analysis on its loan loss allowance to verify the historical allowance established tracks with the actual subsequent loan write-offs and recoveries. The Company is aware that as conditions change, it may also need to make additional allowances in future periods.

Included in loans receivable are payday, installment and title loans that are currently due and payday loans that have reached maturity within the last 180 days and that have not been repaid.  This generally is evidenced where a customer’s personal check has been deposited and the check has been returned due to non-sufficient funds in the customer’s account, a closed account, or other reasons.   Loans are carried at cost less the loans receivable allowance.  The Company does not specifically reserve for any individual loan.  The Company aggregates loan types for purposes of estimating the loss allowance using a methodology that analyzes historical portfolio statistics and management’s judgment regarding recent trends noted in the portfolio.  This methodology takes into account several factors, including the maturity of the store location and charge-off and recovery rates.  The Company utilizes a software program to assist with the tracking of its historical portfolio statistics.   All returned items are charged-off after 180 days, as collections after that date have not been significant.  The loans receivable allowance is reviewed monthly and any adjustment to the loan loss allowance as a result of historical loan performance, current and expected collection patterns and current economic trends is recorded.

Inventory

Cellular Retail division inventory, consisting of phones and accessories, is stated at cost, determined on the specific identification and a first-in, first-out basis, respectively. Pawn merchandise inventory is stated at the lower of cost or market where the principal amount of an unpaid loan becomes the inventory cost of the forfeited collateral.

Property and Equipment

Property and equipment are recorded at cost less accumulated depreciation. Depreciation is provided on the straight-line method over the estimated useful lives of the related assets. Useful lives generally range from five to seven years for furniture, equipment, and vehicles. Leasehold improvements are amortized using the straight-line method over the lesser of the estimated useful lives of the related assets or the leases term, and this amortization is included with depreciation.

Goodwill

Goodwill represents the excess of cost over the fair value of net assets acquired using purchase accounting and is not amortized.

Intangible Assets

Customer relationships represent the fair values management assigned to relationships with customers acquired through business acquisitions and is amortized over three years on an accelerated basis based on management’s estimates of attrition of the acquired customers.

Long- Lived Assets

The Company assesses the possibility of impairment of long-lived and intangible assets whenever events or changes in circumstances indicate that the carrying value may not be recoverable. Factors that could trigger an impairment review include significant underperformance relative to expected historical or projected future cash flows, significant changes in the manner of use of acquired assets or the strategy for the overall business, and significant negative industry events or trends. In addition, we conduct an annual goodwill impairment test as of October 1 each year. We assess our goodwill for impairment at the reporting unit level by applying a fair value test. This fair value test involves a two-step process. The first step is to compare the carrying value of our net assets to our fair value. If the fair value is determined to be less than the carrying value, a second step is performed to measure the amount of the impairment, if any.

Due to the effect of our capital structure involving preferred stock and related cumulative preferred dividends and the effect of the minimal amount of float for our common stock,, the market capitalization approach of valuing the reporting unit as a whole is not practical. The discounted future cash flows method is utilized in estimating value. When estimated future cash flows are less than the carrying value of the net assets and related goodwill, an impairment test is performed to measure and recognize the amount of the impairment loss, if any. There were no impairment charges recorded in 2012 or 2011.

Concentrations of Credit Risk

Financial instruments that potentially subject the Company to concentrations of credit risk consist of cash and loans receivable. The Company’s cash is placed with high quality financial institutions. From time to time, cash balances exceed federally insured limits. The Company has not experienced any significant losses with respect to its cash. Loans receivable, while concentrated in geographical areas, are dispersed among numerous customers.

Income Taxes

Deferred income taxes reflect the tax consequences in future years of differences between the tax basis of assets and liabilities and their financial reporting amounts, based on enacted tax laws and statutory tax rates applicable in the periods in which the differences are expected to affect taxable income. Valuation allowances are established when necessary to reduce deferred tax assets to the amounts expected to be realized. The provision for income taxes represents taxes paid or payable for the current year and changes during the year in deferred tax assets and liabilities.

Net Loss Per Common Share

Basic net loss per common share is computed by dividing the loss available to common shareholders by the weighted average number of common shares outstanding for the year. Diluted net loss per common share is computed by dividing the net loss available to common shareholders’ by the sum of the weighted average number of common shares outstanding plus potentially dilutive common share equivalents (convertible preferred shares) when dilutive. The 10 million shares of potentially dilutive Series A Convertible Preferred Stock outstanding at December 31, 2011 were anti-dilutive and therefore excluded from the dilutive net loss per share computation:

Fair Value of Financial Instruments

The amounts reported in the balance sheets for cash, loans receivable, inventory, and accounts payable are short-term in nature and their carrying values approximate fair values. The amounts reported in the balance sheets for notes payable are both long-term and short-term and their carrying value approximates fair value.

Recent Accounting Pronouncements

In July 2012, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU) 2012-02, Intangibles-Goodwill and Other (Topic 350): Testing Indefinite-Lived Intangible Assets for Impairment. This ASU permits an entity the option to first assess qualitative factors to determine whether it is more-likely-than-not that an indefinite-lived intangible asset is impaired. The results of the qualitative assessment would be used as a basis in determining whether it is necessary to perform the two-step quantitative impairment test. If the qualitative assessment supports the conclusion that it is more-likely-than-not that the fair value of the asset exceeds its carrying amount, the entity would not need to perform the two-step quantitative impairment test. The objective of this update is to reduce the cost and complexity of performing impairment tests for indefinite-lived intangible assets other than goodwill, and to improve consistency in impairment testing among long-lived asset categories. This ASU is effective for annual and interim impairment tests performed for fiscal years beginning after September 15, 2012. The adoption of this ASU did not have a material effect on our financial condition or results of operations.

No other new accounting pronouncements issued or effective during the fiscal year have had or are expected to have a material impact on the consolidated financial statements.

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CONSOLIDATED BALANCE SHEETS (Parenthetical) (USD $)	Dec. 31, 2012	Dec. 31, 2011
Allowance for losses (in dollars)	$ 1,191,000	$ 1,001,000
Common stock, shares authorized	240,000,000	240,000,000
Common stock, shares issued	60,397,780	7,446,007
Common stock, shares outstanding	60,397,780	7,446,007
Series A Convertible Preferred Stock [Member]
Series A convertible preferred stock, cumulative dividends	10.00%	10.00%
Series A convertible preferred stock, par value (in dollars per share)	$ 0.01	$ 0.01
Series A convertible preferred stock, stated value (in dollars per share)	$ 2.10	$ 2.10
Series A convertible preferred stock, shares authorized	10,000,000	10,000,000
Series A convertible preferred stock, shares issued	0	10,000,000
Series A convertible preferred stock, shares outstanding	0	10,000,000

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Preferred Stock Dividend

12 Months Ended

Dec. 31, 2012

Stockholders Equity Note [Abstract]

Preferred Stock [Text Block]

11. Preferred Stock Dividend –

Reconciliations of the cumulative preferred stock dividend payable are as follows:

	For the Year Ended December 31,
	2012			2011
Balance due, beginning of year	$	3,550,000		$	1,450,000
Current year preferred dividends payable		2,505,163			2,100,000
Preferred dividends paid (including note payable)		(6,055,163	)		-
Balance due, end of year	$	-		$	3,550,000

In addition, the Company had $525,000 of fourth quarter unaccrued cumulative preferred dividends at December 31, 2011 that became due and payable January 15, 2012.

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DOCUMENT AND ENTITY INFORMATION (USD $)	12 Months Ended
	Dec. 31, 2012	Mar. 28, 2013	Jun. 30, 2012
Entity Registrant Name	WESTERN CAPITAL RESOURCES, INC.
Entity Central Index Key	0001363958
Current Fiscal Year End Date	--12-31
Entity Filer Category	Smaller Reporting Company
Trading Symbol	WCRS.OB
Entity Common Stock, Shares Outstanding		60,220,165
Document Type	10-K
Amendment Flag	false
Document Period End Date	Dec. 31, 2012
Document Fiscal Year Focus	2012
Document Fiscal Period Focus	FY
Entity Well-Known Seasoned Issuer	No
Entity Voluntary Filers	No
Entity Current Reporting Status	Yes
Entity Public Float			$ 1,241,800

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Operating Lease Commitments

12 Months Ended

Dec. 31, 2012

Leases [Abstract]

Leases of Lessee Disclosure [Text Block]

12. Operating Lease Commitments –

The Company leases its facilities under operating leases with terms ranging from month to month to six years, with rights to extend for additional periods. Rent expense on all operations was approximately $2,305,800 and $1,704,000 in 2012 and 2011, respectively.  Future minimum lease payments are approximately as follows:  

Year Ending December 31,	Amount
2013	$	1,572,000
2014		1,216,000
2015		777,000
2016		360,000
2017 and thereafter		191,000
	$	4,116,000

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CONSOLIDATED STATEMENTS OF INCOME (USD $)	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011
REVENUES
Payday loan fees	$ 9,876,166	$ 9,663,130
Phones and accessories	8,226,050	4,585,584
Cricket service fees	6,241,150	3,741,495
Installment interest income	1,061,196	538,273
Check cashing fees	642,241	682,094
Other income and fees	467,271	277,344
Revenues	26,514,074	19,487,920
STORE EXPENSES
Salaries and benefits	6,628,249	4,702,051
Phone and accessories cost of sales	5,641,828	2,857,294
Occupancy	2,274,690	1,686,373
Provisions for loan losses	1,737,625	1,396,724
Advertising	324,370	333,453
Depreciation	330,291	275,389
Amortization of intangible assets	222,661	435,861
Other	3,258,239	2,417,441
Store Expenses	20,417,953	14,104,586
INCOME FROM STORES	6,096,121	5,383,334
GENERAL & ADMINISTRATIVE EXPENSES
Salaries and benefits	1,828,391	1,735,686
Depreciation	23,605	23,741
Interest expense	243,581	290,913
Other	1,099,023	1,014,763
General and Administrative Expense	3,194,600	3,065,103
INCOME BEFORE INCOME TAXES	2,901,521	2,318,231
INCOME TAX EXPENSE	1,120,000	883,000
NET INCOME	1,781,521	1,435,231
SERIES A CONVERTIBLE PREFERRED STOCK DIVIDENDS (assumes all paid)	(2,505,163)	(2,100,000)
NET LOSS AVAILABLE TO COMMON SHAREHOLDERS	$ (723,642)	$ (664,769)
NET LOSS PER COMMON SHARE -
Basic and diluted (in dollars per share)	$ (0.06)	$ (0.09)
WEIGHTED AVERAGE COMMON SHARE OUTSTANDING -
Basic and diluted (in share)	12,027,340	7,446,007

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Intangible Assets

12 Months Ended

Dec. 31, 2012

Goodwill and Intangible Assets Disclosure [Abstract]

Intangible Assets Disclosure [Text Block]

6. Intangible Assets –

Intangible assets consisted of the follows:

	For the Year Ended December 31,
	2012		2011
Customer relationships & other	$	4,597,912	$	4,453,912
Less accumulated amortization		4,367,021		4,144,360
	$	230,891	$	309,552

As of December 31, 2012, estimated future amortization expense for the customer relationships is as follows:

2013	$	140,835
2014		78,886
2015		8,670
	$	228,391

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Property and Equipment

12 Months Ended

Dec. 31, 2012

Property, Plant and Equipment [Abstract]

Property, Plant and Equipment Disclosure [Text Block]

5. Property and Equipment –

Property and equipment consisted of the following:

	For the Year Ended December 31,
	2012		2011
Furniture and equipment	$	1,483,853	$	1,076,225
Leasehold improvements		670,307		727,570
Other		81,764		71,766
		2,235,924		1,875,561
Less accumulated depreciation		1,380,205		1,117,814
	$	855,719	$	757,747

Depreciation expense on all operations for the year ended December 31, 2012 and 2011 was $353,896 and $299,130, respectively.

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Management and Advisory Agreement

12 Months Ended

Dec. 31, 2012

Management and Advisory Agreements [Abstract]

Management and Advisory Agreement [Text Block]

17. Management and Advisory Agreement –

Effective June 21, 2012, the Company entered into an Amended and Restated Management and Advisory Agreement with Blackstreet Capital Management, LLC, (“Blackstreet”) to provide certain financial, managerial, strategic and operating advice and assistance. The original Management and Advisory Agreement was effective April 1, 2010. Blackstreet employs one of the Company’s directors and is affiliated with another entity to which a third director provides consulting services. The annual fees under the amended and restated contract will be the greater of (i) $330,750 (subject to annual increases of five percent) or (ii) five percent of Western Capital’s EBITDA.

The amended and restated agreement also requires the Company to pay Blackstreet a fee in an amount equal to two percent of the gross proceeds of any debt or equity financing, and a fee in an amount equal to $400,000 (plus a $60,000 increase in the management fee payable under the agreement) upon the closing of an acquisition in consideration for Blackstreet’s referral to the Company of such acquisition opportunity and assistance in the performance of due diligence services relating thereto. The Company will not, however, be obligated to accept and pursue any acquisition referrals made by Blackstreet.

Finally, the amended and restated agreement provides that a termination fee will be paid to Blackstreet in the event that the Company terminates the agreement in connection with a sale of all or substantially all of the assets of the Company to, or any merger or other transaction with, an unaffiliated entity, which transaction results in the holders of a majority of the stock of the Company immediately prior to such transaction owning less than 50% of the stock of the Company (or any successor entity) after giving effect to the transaction. The annual management and advisory fees related to the Management and Advisory Agreement with Blackstreet for the years ended December 31, 2012 and 2011 were $_326,807 and $311,250, respectively.

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Other Expenses

12 Months Ended

Dec. 31, 2012

Other Cost and Expense Disclosure, Operating [Abstract]

Schedule of Other Operating Cost and Expense, by Component [Table Text Block]

13. Other Expenses –

A breakout of other expense is as follows:

	For the Year Ended December 31,
	2012		2011
Store expenses
Bank fees	$	323,760	$	273,868
Collection costs		467,715		386,230
Repair and Maintenance		212,634		155,579
Supplies		390,010		248,011
Telephone		155,297		133,945
Utilities and network lines		690,521		486,355
Other		1,018,302		733,453
	$	3,258,239	$	2,417,441
General & administrative expenses
Professional fees	$	252,067	$	235,380
Management and consulting fees		539,316		411,250
Other		307,640		368,133
	$	1,099,023	$	1,014,763

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Income Taxes

12 Months Ended

Dec. 31, 2012

Income Tax Disclosure [Abstract]

Income Tax Disclosure [Text Block]

9. Income Taxes –

The Company’s provision for income taxes is as follows: 

	For the Year Ended December 31,
	2012		2011
Current:
Federal	$	718,000	$	549,000
State		132,000		100,000
		850,000		649,000
Deferred:
Federal		228,000		197,000
State		42,000		37,000
		270,000		234,000
	$	1,120,000	$	883,000

Deferred income tax assets (liabilities) are summarized as follows:

	For the Year Ended December 31,
	2012					2011
	Current		Non-Current			Current		Non-Current
Deferred income tax assets:
Allowance for loan receivable	$	452,000	$	-		$	380,000	$	-
Other		32,000		-			33,000		-
		484,000		-			413,000		-
Deferred income tax liabilities:
Property and equipment		-		(226,000	)		-		(163,000	)
Goodwill and intangible assets		-		(645,000	)		-		(367,000	)
		-		(871,000	)		-		(530,000	)
Net	$	484,000	$	(871,000	)	$	413,000	$	(530,000	)

Reconciliations from the statutory federal income tax rate to the effective income tax rate are as follows:

	For the Year Ended December 31,
	2012		2011
Income tax expense using the statutory federal rate	$	987,000	$	788,000
State income taxes, net of federal benefit		115,000		92,000
Other		18,000		3,000
Income tax expense	$	1,120,000	$	883,000

It is the Company’s practice to recognize penalties and/or interest related to income tax matters in interest and penalties expense. As of December 31, 2012 and 2011, the Company had an immaterial amount of accrued interest and penalties.

The Company is subject to income taxes in the U.S. federal jurisdiction and various states and local jurisdictions. Tax regulations within each jurisdiction are subject to the interpretation of the related tax laws and regulations and require significant judgment to apply. Accounting principles generally accepted in the United States of America require management to evaluate tax positions taken by the Company and recognize a tax liability (or asset) if the company has taken an uncertain position that more likely than not would not be sustained upon examination by the Internal Revenue Service. Management has analyzed the tax positions taken by the Company and has concluded that as of December 31, 2012, there are no uncertain positions taken or expected to be taken that would require recognition of a liability (or asset) or disclosure in the consolidated financial statements. The Company is subject to routine audits by taxing jurisdictions; however, there are currently no audits for any tax periods in progress. Management believes the Company is no longer subject to income tax examinations for years prior to 2009.

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Preferred Stock Dividend (Details) (USD $)	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011
Balance due, beginning of year	$ 3,550,000	$ 1,450,000
Current year preferred dividends payable	2,505,163	2,100,000
Preferred dividends paid (including note payable)	(6,055,163)	0
Balance due, end of year	$ 0	$ 3,550,000

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Note Payable - Short Term

12 Months Ended

Dec. 31, 2012

Debt Disclosure [Abstract]

Short-term Debt [Text Block]

7. Note Payable – Short Term –

The Company’s short-term debt is as follows:

	December 31,
	2012		2011
Note payable to WERCS with interest payable monthly at the fixed rate of 12% with the remaining principal balance and all accrued and unpaid interest owing paid on March 14, 2012.	$	-	$	1,000,000
Note payable to shareholders related to preferred stock conversion to common, due and payable, if no earlier payment demand is made, on April 30, 2013.  The note accrues no interest.		405,163		-
	$	405,163	$	1,000,000

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Notes Payable - Long Term

12 Months Ended

Dec. 31, 2012

Debt Disclosure [Abstract]

Long-term Debt [Text Block]

8. Notes Payable – Long Term –

The Company’s long-term debt is as follows:

	December 31,
	2012			2011
Note payable (with a credit limit of $3,000,000) to River City Equity, Inc., a related party, with interest payable monthly at 12% due March 31, 2014 and upon certain events  can be collateralized by substantially all assets of WCR.	$	2,750,000		$	1,000,000
Note payable to a related party with interest payable monthly at 10%, due March 1, 2013 and collateralized by substantially all assets of select locations of PQH.		94,397			449,340
Note payable to a related party with interest payable monthly at 10%, due April 1, 2013 and collateralized by substantially all assets of select locations of PQH.		115,668			440,499
Note payable with interest payable monthly at 7%, amortized through January 1, 2012 and collateralized by substantially all assets of select locations of PQH.		-			15,349
Total		2,960,065			1,905,188
Less current maturities		(210,065	)		(695,123	)
	$	2,750,000		$	1,210,065

Estimated repayments are as follows:

2013	$	210,065
2014		2,750,000
	$	2,960,065

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Shareholders' Equity

12 Months Ended

Dec. 31, 2012

Stockholders Equity Note [Abstract]

Shareholders Equity and Share-based Payments [Text Block]

10. Shareholders’ Equity –

Capitalization

At December 31, 2012, the Company’s authorized capital stock consists of 250,000,000 shares of no par value capital stock. All shares have equal voting rights and are entitled to one vote per share.

Of the 250,000,000 shares of authorized capital, 240,000,000 have been designated as common stock and 10,000,000 as Series A Convertible Preferred Stock. The Series A Convertible Preferred Stock had a 10% cumulative dividend and could be converted on a share-for-share basis into common stock. The Company had the right to redeem some or all of the Series A Convertible Preferred Stock at any time, upon 60 days notice, at $3.50 per share, plus any cumulative unpaid dividends. Effective December 10, 2012, all of the outstanding preferred stock was converted to common. At December 31, 2011, 10,000,000 shares of Series A Convertible Preferred Stock were issued and outstanding.

Common Stock Repurchases

In February and March 2012, the Company repurchased an aggregate of 2,048,227 shares of its common stock from four shareholders at $0.15 per share for a total repurchase cost of $307,234.

Rights Offering

On June 18, 2012, the Company filed a registration statement with the SEC on Form S-1 relating to the proposed distribution of subscription rights (for no consideration) to the existing shareholders of the Company and the related public offer and sale of common stock to such shareholders.

The Company filed amendments to the registration statement on July 27, August 28, September 18, and October 9, 2012. The SEC declared the registration statement, as amended, effective on October 15. The Company distributed the subscription rights on such date and commenced its registered rights offering of common stock. This offering terminated on November 14, 2012.

Gross proceeds from the sale of 45 million shares of common stock at $0.10 per share was $4.5 million.

Preferred Stock Conversion to Common

On December 10, 2012, the Company entered into a Preferred Stock Conversion Agreement with WCR, LLC, a Delaware limited liability company, and Richard E. Miller, a director of the Company. WCR, LLC and Richard E. Miller were the holders of all of the Company’s 10,000,000 shares of issued and outstanding Series A Convertible Preferred Stock. Pursuant to the Preferred Stock Conversion Agreement, the preferred shareholders converted all of their respective preferred shares into 10,000,000 shares of common stock at the conversion rate set forth in the Certificate Designation for the Series A Convertible Preferred Stock (i.e., a one-for-one share basis). In consideration of the preferred shareholders’ conversion of their preferred shares, the Company paid all of the dividends accrued but unpaid on account of the Series A Convertible Preferred Stock through the date of conversion (i.e., December 10, 2012). The total amount of accrued but unpaid dividends on the Series A Convertible Preferred Stock at December 10, 2012 was $6,055,163. In this regard, the Company delivered to the preferred shareholders cash in the amount of $5,650,000 and demand promissory notes in the aggregate principal amount of $405,163. The demand promissory notes accrue no interest and will be due and payable, if no earlier payment demand is made, on April 30, 2013.

2008 Stock Incentive Plan

On February 2, 2008, the Board of Directors of the Company approved and adopted the Company’s 2008 Stock Incentive Plan, pursuant to which an aggregated of 2,000,000 shares of common stock have been reserved for issuance.  No options under this plan have been granted as of December 31, 2012.

The Company had no stock options or stock warrants outstanding at December 31, 2012.

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Other Expenses (Details) (USD $)	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011
Store expenses
Bank fees	$ 323,760	$ 273,868
Collection costs	467,715	386,230
Repair and Maintenance	212,634	155,579
Supplies	390,010	248,011
Telephone	155,297	133,945
Utilities and network lines	690,521	486,355
Other	1,018,302	733,453
Total Store expenses	3,258,239	2,417,441
General & administrative expenses
Professional fees	252,067	235,380
Management and consulting fees	539,316	411,250
Other	307,640	368,133
Total General & administrative expenses	$ 1,099,023	$ 1,014,763

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Acquisitions/Dispositions (Details 1) (USD $)	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011
Pro forma revenue	$ 27,179,000	$ 28,068,000
Pro forma net income (loss)	$ (668,000)	$ 45,000
Pro forma net income (loss) per common share - basic and diluted	$ (0.06)	$ 0.01

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Operating Lease Commitments (Details Textual) (USD $)	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011
Operating Leases, Rent Expense, Net	$ 2,305,800	$ 1,704,000

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Note Payable - Short Term (Tables)

12 Months Ended

Dec. 31, 2012

Debt Disclosure [Abstract]

Schedule of Short-term Debt [Table Text Block]

The Company’s short-term debt is as follows:

	December 31,
	2012		2011
Note payable to WERCS with interest payable monthly at the fixed rate of 12% with the remaining principal balance and all accrued and unpaid interest owing paid on March 14, 2012.	$	-	$	1,000,000
Note payable to shareholders related to preferred stock conversion to common, due and payable, if no earlier payment demand is made, on April 30, 2013.  The note accrues no interest.		405,163		-
	$	405,163	$	1,000,000

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Note Payable - Short Term (Details) (USD $)	Dec. 31, 2012	Dec. 31, 2011
Note payable - short-term	$ 405,163	$ 1,000,000
Notes Payable To Wyoming Corporation [Member]
Note payable - short-term	0	1,000,000
Notes Payable To Shareholder [Member]
Note payable - short-term	$ 405,163	$ 0

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Segment Information

12 Months Ended

Dec. 31, 2012

Segment Reporting [Abstract]

Segment Reporting Disclosure [Text Block]

15. Segment Information –

The Company has grouped its operations into two segments – Consumer Finance and Cellular Retail.  The Consumer Finance segment provides financial and ancillary services.  The Cellular Retail segment is a dealer for Cricket and Revol cellular carriers selling cellular phones and accessories, ancillary services and serving as a payment center for customers.

Segment information related to the years ended December 31, 2012 and 2011:

	For the Year Ended December 31, 2012						For the Year Ended December 31, 2011
	Consumer Finance		Cellular Retail		Total		Consumer Finance		Cellular Retail			Total
Revenues	$	12,118,840	$	14,395,234	$	26,514,074	$	11,211,739	$	8,276,181		$	19,487,920
Depreciation and amortization	$	137,241	$	439,316	$	576,557	$	151,249	$	583,742		$	734,991
Interest expense	$	-	$	243,581	$	243,581	$	-	$	290,913		$	290,913
Income tax expense (benefit)	$	1,011,000	$	109,000	$	1,120,000	$	963,000	$	(80,000	)	$	883,000
Net income (loss)	$	1,654,552	$	126,969	$	1,781,521	$	1,575,757	$	(140,526	)	$	1,435,231
Total segment assets	$	15,575,520	$	7,798,028	$	23,373,548	$	15,037,112	$	6,984,665		$	22,021,776
Expenditures for segmented assets	$	102,329	$	879,739	$	982,068	$	55,216	$	1,451,856		$	1,507,072

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Related Party Transactions

12 Months Ended

Dec. 31, 2012

Related Party Transactions [Abstract]

Related Party Transactions Disclosure [Text Block]

20. Related Party Transactions –

Leases

The Company leases three properties from an officer of the Company and another related party under operating leases, one that extends through October, 2016 requiring monthly lease payments of $1,680, one that extends through June, 2015 requiring monthly lease payments of $1,200, and one that extends through November, 2017 requiring monthly lease payments of $5,000.

In October 2012 the Company entered into the latter lease. The lease is for a term of 5 years and has monthly base rental payments of $5,000 per month. The lease is at terms substantially similar to other leases for property near that location. The lease transaction was approved by the Board of Directors and the related party abstained from voting. This property will be used for a new Cricket retail storefront and potentially for a relocated payday storefront. This lease may replace one of the existing related party leases that relates to the potentially relocated payday storefront.

On August 31, 2011, the Company entered into two operating leases for property owned by Ladary, Inc.  Ladary, which acquired the two properties in foreclosure sales, is a corporation partially owned by the Chief Executive Officer of the Company, two directors and two employees of the management company that manages the Company’s largest shareholder.  The new leases, one of which replaced an earlier lease that the Company had entered into with the prior landlord, have four-year terms, require aggregate monthly rental payments of $6,000, and are on terms and conditions substantially similar to those contained in the replaced leases.

Rent expense to related parties for 2012 and 2011 was approximately $122,000 and $57,000, respectively.

Credit Facility

On October 18, 2011 the Company entered into a long-term Promissory Note with River City Equity, Inc. River City Equity, Inc. is a related party due to the relationship of one of its minority shareholders to the Company’s CEO. The note was amended December 7, 2012. Terms of the note are for up to $3,000,000 of principal to be loaned at a rate of 12% with interest payable on a monthly basis. The note matures and all accrued and unpaid interest and the unpaid principal is due and payable on March 31, 2014. The note includes a prepayment penalty and terms providing a security interest, under certain circumstances, in substantially all assets of the Company.

Interest expense for 2012 and 2011 on the related party notes payable was approximately $219,000 and $139,000, respectively.

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Intangible Assets (Details) (USD $)	Dec. 31, 2012	Dec. 31, 2011
Customer relationships & other	$ 4,597,912	$ 4,453,912
Less accumulated amortization	4,367,021	4,144,360
Intangible Assets, Net	$ 230,891	$ 309,552

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Segment Information (Tables)

12 Months Ended

Dec. 31, 2012

Segment Reporting [Abstract]

Schedule of Segment Reporting Information, by Segment [Table Text Block]

Segment information related to the years ended December 31, 2012 and 2011:

	For the Year Ended December 31, 2012						For the Year Ended December 31, 2011
	Consumer Finance		Cellular Retail		Total		Consumer Finance		Cellular Retail			Total
Revenues	$	12,118,840	$	14,395,234	$	26,514,074	$	11,211,739	$	8,276,181		$	19,487,920
Depreciation and amortization	$	137,241	$	439,316	$	576,557	$	151,249	$	583,742		$	734,991
Interest expense	$	-	$	243,581	$	243,581	$	-	$	290,913		$	290,913
Income tax expense (benefit)	$	1,011,000	$	109,000	$	1,120,000	$	963,000	$	(80,000	)	$	883,000
Net income (loss)	$	1,654,552	$	126,969	$	1,781,521	$	1,575,757	$	(140,526	)	$	1,435,231
Total segment assets	$	15,575,520	$	7,798,028	$	23,373,548	$	15,037,112	$	6,984,665		$	22,021,776
Expenditures for segmented assets	$	102,329	$	879,739	$	982,068	$	55,216	$	1,451,856		$	1,507,072

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CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY (USD $)	Series A Convertible Preferred Stock [Member]	Common Stock [Member]	Additional Paid-In Capital [Member]	Retained Earnings [Member]	Total
BALANCE at Dec. 31, 2010	$ 100,000	$ 0	$ 18,221,777	$ (5,258,711)	$ 13,063,066
BALANCE (in shares) at Dec. 31, 2010	10,000,000	7,446,007
Dividends	0	0	0	(2,100,000)	(2,100,000)
Net income	0	0	0	1,435,231	1,435,231
BALANCE at Dec. 31, 2011	100,000	0	18,221,777	(5,923,480)	12,398,297
BALANCE (in shares) at Dec. 31, 2011	10,000,000	7,446,007
Dividends	0	0	0	(2,505,163)	(2,505,163)
Net income	0	0	0	1,781,521	1,781,521
Common Stock Redeemed & Retired	0	0	(307,234)	0	(307,234)
Common Stock Redeemed & Retired (in shares)	0	(2,048,227)
Common Stock Issue	0	0	4,356,819	0	4,356,819
Common Stock Issue (in shares)	0	45,000,000
Series A Convertible Preferred Stock Converted to Common Stock	(100,000)	0	100,000	0	0
Series A Convertible Preferred Stock Converted to Common Stock (in shares)	(10,000,000)	10,000,000
BALANCE at Dec. 31, 2012	$ 0	$ 0	$ 22,371,362	$ (6,647,122)	$ 15,724,240
BALANCE (in shares) at Dec. 31, 2012	0	60,397,780

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Loans Receivable Allowance

12 Months Ended

Dec. 31, 2012

Provision For Loan and Lease Losses [Abstract]

Allowance for Credit Losses [Text Block]

4. Loans Receivable Allowance –

As a result of the Company’s collection efforts, it historically writes off approximately 42% of the returned payday items.  Based on days past the check return date, write-offs of payday returned items historically have tracked at the following approximate percentages: 1 to 30 days – 42%; 31 to 60 days – 67%; 61 to 90 days – 84%; 91 to 120 days – 89%; and 121 to 180 days – 92%.  A rollforward of the Company’s loans receivable allowance for the year ended December 31, 2012 and 2011 is as follows:

	Year Ended December 31,
	2012			2011
Loans receivable allowance, beginning of period	$	1,001,000		$	1,165,000
Provision for loan losses charged to expense		1,738,000			1,397,000
Charge-offs, net		(1,548,000	)		(1,561,000	)
Loans receivable allowance, end of period	$	1,191,000		$	1,001,000

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Income Taxes (Details 2) (USD $)	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011
Income tax expense using the statutory federal rate	$ 987,000	$ 788,000
State income taxes, net of federal benefit	115,000	92,000
Other	18,000	3,000
Income tax expense	$ 1,120,000	$ 883,000

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Employment Agreement / Management Bonus Pool (Details Textual) (USD $)	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011
Deferred Compensation Arrangement with Individual, Description	If the Company's actual adjusted EBITDA performance for a particular annual period ranges from 85-100% of the established adjusted EBITDA target, the cash bonus pool will be 7.5% of adjusted EBITDA. If the Company's actual EBITDA performance for a particular annual period exceeds 100% of the established adjusted EBITDA target, 15% of adjusted EBITDA over the established target will be added to the cash bonus pool.
Accrued Bonuses, Current	$ 333,000	$ 334,000

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Litigation Matter

12 Months Ended

Dec. 31, 2012

Commitments and Contingencies Disclosure [Abstract]

Litigation Matter [Text Block]

21. Litigation Matter –

On March 26, 2010, the Company and all of the then-current members of its Board of Directors, among others, were sued by our former Chief Financial Officer and another former member of management, Messrs. Steven Staehr and David Stueve, respectively. In that lawsuit, the plaintiffs have alleged, among other things, that our Board of Directors breached certain of their fiduciary duties primarily in connection with the sale by WERCS of its capital stock in the Company to WCR, LLC. On July 6, 2011, the U.S. District Court for the District of Minnesota granted the Company’s motion to dismiss the action without prejudice. The Company obtained a full and complete release from Steven Staehr pursuant to a Stock Redemption Agreement entered into on March 1, 2012, effective as of February 28, 2012. The redemption transaction contemplated by the agreement was consummated on March 12, 2012.

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Operating Lease Commitments (Tables)

12 Months Ended

Dec. 31, 2012

Leases [Abstract]

Operating Leases of Lessee Disclosure [Table Text Block]

Future minimum lease payments are approximately as follows:  

Year Ending December 31,	Amount
2013	$	1,572,000
2014		1,216,000
2015		777,000
2016		360,000
2017 and thereafter		191,000
	$	4,116,000

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Acquisitions/Dispositions

12 Months Ended

Dec. 31, 2012

Business Combinations [Abstract]

Business Combination Disclosure [Text Block]

14. Acquisitions/Dispositions –

In 2012 the Company purchased the assets of various stores in separate transactions. The aggregate purchase price totaled $615,200.

In February through May 2012, the Company acquired three Cricket corporate-owned stores in Texas and two Cricket dealer-owned stores, one in Nebraska and the other in Washington. In October the Company acquired one Cricket corporate-owned store in Washington.

In 2011 the Company purchased the assets of various stores in separate transactions. The aggregate purchase price totaled $1,421,000.

In September through December 2011, the Company acquired 17 cellular retail storefronts (Arizona (2), Colorado (2), Idaho, (1), Illinois (4), Missouri (1), Nebraska (1), Ohio (1), Oklahoma (3) and Oregon (2)) for $1,373,000. Fourteen of the storefronts were previously Cricket corporate owned stores and 3 were acquired from another Cricket dealer.

In October 2011, the Company acquired one Payday store in Iowa for $48,000.

Under the purchase method of accounting the assets and liabilities of the aforementioned acquisitions were recorded at their respective fair values as of the purchase date as follows:

	Year Ended December 31, 2012		Year Ended December 31, 2011
Cash	$	-	$	4,000
Loans receivable		-		43,000
Property and equipment		87,500		115,000
Intangible assets		141,500		311,000
Goodwill		380,200		935,000
Other non-current assets		4,400		12,000
Other		1,600		1,000
	$	615,200	$	1,421,000

The results of the operations for the acquired locations have been included in the consolidated financial statements since the date of the acquisitions. The following table presents the unaudited pro forma results of operations for the year ended December 31, 2012 and 2011, as if the acquisitions had been consummated at the beginning of 2011. The pro forma results of operations are prepared for comparative purposes only and do not necessarily reflect the results that would have occurred had the acquisition occurred at the beginning of the 2011 or the results which may occur in the future.

	For the Year Ended December 31,
	2012			2011
Pro forma revenue	$	27,179,000		$	28,068,000
Pro forma net income (loss)	$	(668,000	)	$	45,000
Pro forma net income (loss) per common share – basic and diluted	$	(0.06	)	$	0.01