-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, QT5TXAgJgvtJoemF9o8fDbR1oVXjTH56HHo2v5nysuh2iKKatGTEC9J8zvGy8D+N qVQL8uw18HIFryFWbPVQaA== 0001356018-06-000099.txt : 20070212 0001356018-06-000099.hdr.sgml : 20070212 20060919123215 ACCESSION NUMBER: 0001356018-06-000099 CONFORMED SUBMISSION TYPE: CORRESP PUBLIC DOCUMENT COUNT: 5 FILED AS OF DATE: 20060919 FILER: COMPANY DATA: COMPANY CONFORMED NAME: AOB BIOTECH INC CENTRAL INDEX KEY: 0001363449 STANDARD INDUSTRIAL CLASSIFICATION: STATE COMMERCIAL BANKS [6022] IRS NUMBER: 900110902 FISCAL YEAR END: 0531 FILING VALUES: FORM TYPE: CORRESP BUSINESS ADDRESS: STREET 1: 301 N LAKE AVENUE STREET 2: SUITE 202 CITY: PASADENA STATE: CA ZIP: 91101 BUSINESS PHONE: 6267963988 MAIL ADDRESS: STREET 1: 301 N LAKE AVENUE STREET 2: SUITE 202 CITY: PASADENA STATE: CA ZIP: 91101 CORRESP 1 filename1.htm Correspondence


 
 
    Ira H. Rosenblatt                                                                                                         21550 Oxnard Street
    Gregory E. Stone                                                                                                          Main Plaza - Suite 200                                                                   Telephone (818) 999-2232
    John S. Cha                                                                                                           Woodland Hills, California 91367                                                          Facsimile   (818) 999-2269
    Adam J. Soibelman                                                                                                                                                                                                                 e-mail:   info@srclaw.com
    Gregg S. Garfinkel                                                                                                                                                                                                                    ___________________
    Kristi W. Dean        
    _______________                                                                                                                                                                                                                  I n t e r n e t Ad d r e s s
                                                                                                                                                                                                                                                    w w w . s r c l a w . c o m
    Leslie A. Blozan                                                                                                                                                                                                                      ___________________
    Cheryl L. De Leon                                                                                                                                   
    Suzanne R. Feffer                                                                                                                                                                         60;                                      SENDER’S DIRECT E-MAIL
    Brent M. Finch                                                                                                                                                            ;                                                            wbarnett @ srclaw.com
    Gabriel A. Garcia-Kornzweig                                                                                     September 13, 2006
    Catherine P. Lee
    Amy W. Lewis
    Venessa Martinez
    Robin M. McConnell
    Robyn M. McKibbin
    Gregory S. Miller

    Of Counsel
    William B. Barnett*
    Timothy G. Ceperley
    Robert C. Norton**

    * A Professional Corporation
    **Also Admitted in Texas
 
 
Securities Exchange Commission
450 Fifth Street, N.W.
Washington, DC 20549
 

Attention: Timothy Buchmiller, Senior Attorney
Jay Mumford
Praveen Kartholy
Brian Cascio

Re: AOB Biotech, Inc.
                       Registration Statement on Form 10-SB
                       Filed September 13, 2006
                       File No. 001-32897

Gentlemen:

On June 5, 2006, the Registrant filed a Form 10SB with the Commission. On June 30, 2006, the Registrant received a Comment Letter from the Commission relating to its filed form 10SB. Because of time constraints and the need for updating the Registrant’s financial statements, on July 28, 2006, the Registrant withdrew its form 10SB.

The Registrant is hereby filing a new Form 10SB which contains updated audited financial statements. The new Form 10SB also has been revised in accordance with the Commission’s Comment Letter.

To assist the staff in their review of our responses, we have reproduced the text of each of your comments immediately above each of our respective responses.




Cover Page of Registration Statement

1.
We note from the cover page of your registration statement that you intend to register your securities pursuant to Section 12(g) of the Securities Exchange Act. Please note that you have filed your document on EDGAR tagged as a “10SB12B.” Please revise your future documents so that the cover page and form type as indicated on EDGAR are consistent.

Response

The Edgar tag page has been revised to correspond to the cover page indicating a filing pursuant to Section 12(g) of the Securities Exchange Act.

General, page 2

2.
We note your disclosure about seeking to obtain quotation on the OTC Bulletin Board. Please disclose the purpose of seeking OTC Bulletin Board quotation at this time.

Response

In response to your warrant, we have expanded this section to explain the reasons for the Company’s intention to seek quotation on the OTC Bulletin Board.

Forward Looking Statements, page 2

3.
We note your statement in the second sentence of the third paragraph. Please revise this statement to remove the implication that you do not take responsibility for the disclosures in your registration statement.

Response

In accordance with your comment, we have deleted the second sentence of the third paragraph.
 
4.     Please revise your fourth paragraph to eliminate the references to Section 27A of the Securities Act and Section 21E of the Securities Exchanger Act as the statutory safe harbors adopted as part of the Private Securities Litigation Reform Act of 1995 do not apply to statements made by issuers of penny stock. Refer to Section 27A(b)(1)(C) of the Securities Act and Section 21E(b)(1)(C) of the Securities Exchange Act.

Response

In accordance with your comment, we have eliminated any references to Section 27A of the Securities Act and Section 21E of the Securities Exchange Act.


- 2 -


Item I. Description of Business, page 4

5.
We note the statement on your website www.aobbiotech.com that “[t]he AOB conglomerate also includes AOB Commerce, Inc. (www.aobine.com), AOB Capital, Inc. (www.aobcapital.com), AOB Vacations, Inc. (www.aobvacations.com) and AOB Transportation, Inc.” Please tell us how these entities relate to you and your current operations and revise your filing to the extent appropriate.

Response

All reference to any other companies other than the Registrant has been deleted from the Registrant’s website. These were other companies that Mr. Nelson Liao, the Company’s President, was involved with. None of the companies mentioned on the website are subsidiaries or stockholders of the Company. The Company has not done business with any of the mentioned companies since May 2004. The Company has no intention to conduct any future business with any of the mentioned companies or any other companies affiliated with its President.

6.           
We note your disclosure states that the company was formerly named AOB Capital, Inc., and that in May 2004 the company ceased all financial services, yet your website www.aobbiotech.com, indicates that AOB Capital, Inc. is still in operation and provides a link to the AOB Capital website which appears to be operational. Please tell us how the disclosure in your document reconciles to the statements made on your website and revise your filing as appropriate.

Response

All reference to AOB Capital, Inc. has been removed from the Company’s website. The Company has not conducted any business with AOB Capital Inc. since May 2004, nor does it intend to do any business with AOB Capital, Inc. in the future.

7.
Please clarify in which countries you are currently selling your products and whether you currently have sales in China or Taiwan.

Response

Currently, the Registrant is only selling its products in the United States over the internet and through one distributor in Taiwan. It is also selling its marketing and consulting services in Japan and Taiwan. There have been only limited sales in China as of this date. We have revised the third paragraph on page 3 to help clarify which countries product has been sold.

8.
Please explain whether you received or sought any approvals from the Chinese Food and Drug Administration to date.

Response

In response to your comment, we have expanded the last paragraph under “Regulation.”

Overview of Industry, page 4

9.
We note your statements about surveys and studies on pages 4 and 5. Please provide to us copies of each of the surveys, marked to show where they support the statements you make. Also, provide us with copies of the articles you cite, marked to show where the statements you cite are located.


- 3 -


Response

In response to your comment, we have updated the information under this section. Furthermore, we have attached the articles cited (Exhibits 99.1, 99.2, and 99.3, Articles A, B, and C), which have been marked to show the actual statements set forth in this section.

Research and Development, page 7

10.
As required by Item 101(b)(8) of Regulation S-B, please provide an estimate of the amount spent during each of the last two fiscal years on research and development.

Response

In response to your comment, we have revised this section to indicate that no monies have been spent by the Company on research and development.

11.
We note you have defined the China Food and Drug Administration as the FDA here, yet you have defined it differently on page 4. Please revise throughout to avoid confusion with the US Food and Drug Administration.

Response

In response to your comment, we have revised the Form 10-SB to refer to China Food and Drug Administration as CFDA and the U.S. Food and Drug Administration as FDA. We hope this will avoid further confusion.

Item 2. Management’s Discussion and Analysis or Plan of Operation

Results of Operations, page 17

12.         
You state that revenues in 2005 were earned from providing wholesale/distribution and exporting of herbal and nutritional supplement products and marketing and consulting services; however your income statement attributes the full $244,000 to marketing consulting revenue. Please revise to clarify the specific nature of your revenue.

Response (General)

Although we have completely revised the MD&A section to reflect the Company’s updated financial statements which now include the Company’s May 31, 2006 audited year-end financial statements, we have tried to address your particular concerns to this section.

Response

We have revised their section to clarify exactly where the Company’s revenues came from in 2005 and 2006.

13.
Describe the nature of the specific factors and amounts that contributed to the increase in operating expenses each period. In addition, we note the discussion of the decrease in operating costs during the interim period on page 18. The financial statements show an increase in operating costs during the period. Please revise to clarify.

Response

We have revised this section by adding specific factors relating to the increase in operating expenses. We have also revised the discussions on page 18 to make it consistent with this section.

- 4 -


14.
You state that the increase in sales for the periods ended February 28, 2006 compared to the same period in the prior year was due to better product selection. Considering the limited product sales each period, please revise to provide a discussion of the specific factors and activities that contributed to the significant increase in revenue each period.

Response

We have revised this section to clarify that almost all of the Company’s revenues (sales) have been from its new consulting activity.

Liquidity and Capital Resources, page 20

15.
Please provide a discussion of your specific plan of operations and plans to develop and market your products and services, including your expected funding needs and expected sources of funding.

Response

This section has been completely revised in response to your comment.

Critical Accounting Policies and Estimates, page 21

16.         Please revise to clarify the basis for recognizing consulting fee income when the agreement is executed. Clarify whether you have any additional obligations after the agreement is executed and how you have met all the requirements of SAB 104 for income recognition. In addition, clarify why service contract revenue is recognized at the time the invoice is issued and how this relates to the period over which services are provided.

Response

In response to your comment, we have revised this section to clarify the basis for recognizing consulting fee income.

Item 5. Directors and Executive Officers…page 22

17.         
Briefly describe the business experience during the past five years of each of your officers and directors. Please indicate whether your officers serve in their capacities as full-time employees. If they do not serve as full-time employees, please indicate the approximate number of hours each such officer devotes to your business and expand your risk factor disclosure as appropriate.

Response

In response to your comment, we have revised all of the bios of our officers and directors. We have also added a risk factor relating to Mr. Liao’s part-time employment with the Company.

Item 7. Certain Relationships and Related Transactions, page 23

18.         
Please update this section to include all of the information required as of a more recent practicable date.

Response

In response to your comment, we have updated this section to a more recent practicable date.


- 5 -


Part II

Item 4. Recent Sales of Unregistered Securities, page 24

19.         
Please revise to disclose all sales of unregistered securities within the last three years as required by Item 701 of Regulation S-B. For example, we note from your disclosure in Note 6 to your financial statements that you raised $411,918 in the private placement you commenced on May 1, 2005, but your disclosure under Item 4 only indicates the $368,918 that you raised from the sale of unregistered securities between June 1, 2005 and April 30, 2006. We also note from your Condensed Statements of Changes in Stockholders’ Equity for the nine months ended February 26, 2006 that you issued $873,836 shares of common stock during that period.

Response

In response to your comment, we have revised this section to fully comply with item 701 of Regulations S-B and to correspond to the Company’s financial statements. The difference in amounts previously set forth was due to different dates used in the narrative section as compared to the dates of the financial statements. This section has also been brought up to date through May 31, 2006 to include audited numbers.

Part F/S

Audited Financial Statements for the Years ended May 31, 2005 and 2004

General

20.        
Please update the financial statements when required by Item 310(g) of Regulation S-B.

Response

All of the financial statements have been updated in accordance with item 310(g) of regulation S-B.

21.        
We see the discussion in Note 1 on page 33 that in June 2004 you ceased all financial service operations. Please tell us why these operations have not been presented as discontinued in accordance with SFAS 144.

Response

The financial statements have been updated to include the years May 31, 2006 and 2005. The financial services operation was fully disposed of during the year ended May 31, 2004. Therefore, no discontinued operation is reflected in the financials submitted herewith.

Note 2. Summary of Significant Accounting Policies, page 33

Use of Estimates, page 33

22.        
Please tell us why you do not have any accounts receivable balance at May 31, 2005 or February 28, 2006.

Response

The Company had no accounts receivable for the year ended May 31, 2005 since all of its product sales were through e-Commerce and only credit cards were used for purchases. Through the year ended May 31, 2006, the Company sold product to one distributor which created an account receivable.

- 6 -

 
23.         
Please revise to clarify how you recognize revenue from product sales and services you provide to customers identifying in each instance those events that would indicate that each criterion outlined in SAB Topic 13A has been met. Please also address the following in your response:

 
·
With regard to your services, we note that you provide consulting services to Chinese and Taiwanese manufacturers. It appears that you also help U.S. and Japanese manufacturers with the approval process. With the consulting agreement with Super Max USA, you help to formulate products for sale and provide market studies for the sale of such products. For each of these services, please expand to discuss the significant terms of these agreements and how you considered them with regards to your revenue recognition policy Clarify the basis for the amounts recognized in revenue related to these agreements and whether you have any additional obligations at the time of recognition;

 
·
With regards to your licensing agreement with Sunnylife Global, Inc., please tell us the significant terms of this licensing agreement and how you recognize this revenue and clarify the basis for recognition of revenue when the agreement was executed;

 
·
Your discussion in the results of operations states that you have revenue from contract services. Please quantify this amount and describe the material terms of the agreements; and

 
·
Please tell us whether any of your revenues are derived from affiliates or related parties.

Response

In response to your comment regarding revenue recognition, and specifically SAB Topic 13A, we have expanded our discussion in Note 2 to Notes To The Financial Statements to reflect the revised description of business as set forth Item 1 of the Registration Statement.

·      
With regard to your questions related to consulting services to Chinese and Taiwanese manufacturers and services provided to US and Japanese manufacturers, please refer to Note 2 of Notes to the Financial Statements.

·      
Sunnylife Global, Inc. is a Licensor and not a customer. Therefore there is no revenue or revenue recognition issue. Please refer to the Exclusive License and Manufacturing Agreements attached as Exhibit 10.2.

·      
Results of Operations have been revised to accurately reflect the description of the services the Company provides.

·      
There are no revenues derived from affiliates or related parties.

Segment Information, page 35

24.        
Provide the information about geographic areas required by paragraph 38 of SFAS 131.

Response

In accordance with your comment please see Note 8, Segment Information, Section “Sales by Geographic Region” in the Notes to the Financial Statements.

- 7 -


Note 6. Capital Stock, page 39

25.        
Please tell us about the December 2004 stock issuance at $.01 per share, including whether this was issued to employees, officers or affiliates and how the price was determined.

Response

Only four of the 50 individuals purchasing shares at $.01 per share were directors and/or officers of the Company. The price of $.01 was arbitrarily set by the Company. We have expanded this section and also we have expanded the information under “Item 4. Recent Sales of Unregistered Securities” to comply with your comments.

Reviewed Financial Statements for the Nine Months Ended February 28, 2006 and 2005, page 40

26.        
Please revise the statements of changes in stockholders’ equity on page 44 to clarify that the retained earnings balance at the beginning of 2006 was a deficit and there was net income for the nine months ended February 28, 2006.

Response

The Statements of Changes in Stockholders Equity has been revised to reflect the deficit as noted.

27.        
Please revise the footnotes to disclose the specific nature of the deferred revenue recorded on your balance sheet at February 28, 2006.

Response

Footnotes 2 and 7 have been revised to reflect the specific source of deferred revenue.

28.         
Please tell us the difference between the $411,918 proceeds from issuance of common stock on the statement of cash flows, the $436,918 in the statement of stockholders’ equity and the $386,918 discussed in Note 3.

Response

The difference between the $411,918 proceeds from issuance of common stock and the $436,918 in the statement of stockholders’ equity is the $25,000 subscription receivable. The $386,918 has been incorporated in the year end report.

Part III

29.        
Please revise your filing to include all the exhibits required by Item 2 of Part III of Form 10-SB. For example, we note you have not included your agreements with Sunnylife Global and Mega-Care of Las Vegas or any of your material leases under which a part of the property described in your registration statement is held.

Response

In accordance with your comment, we have included as exhibits to the Registration, all material agreements and leases entered into by the Company.

Enclosed with this letter is a letter from the President of the Company (Exhibit 99.4) acknowledging, among other things, the Company’s responsibility for the adequacy and accuracy of the disclosure in the filing.


- 8 -


We trust that the foregoing responses appropriately address the issues and concerns raised by your comment letter. Thank you in advance for your prompt review and assistance.


 
Very truly yours,
   
 
STONE | ROSENBLATT | CHA
   
   
 
/s/ William B. Barnett
 
William B. Barnett
 
Of Counsel to Stone, Rosenblatt & Cha



WBB/lah
H:\BARNETT\CLIENTS\1 - SRC files\AOB Biotech, Inc.-- 10067-000\Form 10\Res to SEC.09.01.06.doc

- 9 -

CORRESP 2 filename2.htm Article A
Article A


Dietary Supplements - Attain Better Health
Source: http://www.x4lrapid.info/Dietary_Supplements_Attain_Better_Health.php


In the year 2005, more than 187 million consumers depended on daily dietary supplements to provide the nutrients omitted from the daily diet...nutrients that are needed to attain and maintain optimum health.

Maintaining a strong immunity level built up through proper nutrients can contribute greatly to keeping you out of the doctor’s office. On the other hand, people with low immunity levels tend to contract many illnesses and often suffer for a longer duration than healthy individuals.

The DSEA (Dietary Supplement Education Alliance) found in a recent study (11/05) that certain dietary supplements helped seniors to live longer and to live more independent lives.

Further evidence of dietary supplement benefits are acknowledged by the DSIB (Dietary Supplement Information Bureau) who also reported that nutritional supplements help people live longer, healthier lives.

Dietary supplements can also help reduce healthcare costs in the billions of dollars by off-setting healthcare expenses through better health attained and maintained by receiving proper nutrients that are needed in the body.

The FDA (Food and Drug Administration) recently issued a health claim for omega-3 fatty acids. Several other dietary supplements are scheduled to be added to the list in the near future.

Qualified health claims for dietary supplements are now being released to the public. As healthcare costs and health insurance skyrocket, preventive self care seems to be more widely accepted and practiced.

Many individuals can potentially benefit from the use of dietary supplements. The following dietary supplements may be of value to the immune system:

- Vitamin C provides antioxidant to cells, and may reduce the risk of cardiovascular disease and some forms of cancer.

- Vitamin E may reduce free radical damage and cut the risk of diabetes, and cancer.

- Vitamin A helps support mucous membranes, and the skin.

- Selenium may help protect against prostate cancer and is known as an anti-aging nutrient.

- Coenzyme Q10 may help generate energy for metabolism.

- Omega-3 fatty acids benefit the heart and the nervous system.

People that use dietary supplements can save themselves money, save the healthcare system money, and in general have a more healthy and productive life.

Remember...You still have to eat healthy. Get as many vitamins, minerals, amino acids, and fatty acids in your diet as is possible. But, you can also consider taking a dietary supplement to make-up for what is lacking. With soil depletion and other environmental deficiencies so prevalent, taking dietary supplements is a good way to make sure that you get all the nutrition that you may need. See http://www.healthybodysupplements.com.
CORRESP 3 filename3.htm Article B
Article B


Dietary Supplements: Safe, Beneficial and Regulated
Source: http://www.crnusa.org/pdfs/CRNLegQA0505.pdf
 
 
Q. Who is the dietary supplement industry?

A. In the U.S., the dietary supplement industry is a $20 billion industry. According to the most recent statistics from the Food and Drug Administration (FDA), there are 29,000 dietary supplement products on the market, up from 25,000 in 1993. Dietary supplement products include vitamins, minerals, botanicals, sports nutrition supplements, weight management products, and specialty supplements. These products are intended to be used as supplements to, not substitutes for, a well-balanced diet and a healthy lifestyle. When used properly, they help promote overall good health and prevent disease. More than 150 million Americans take dietary supplements annually.

Q. Is the dietary supplement industry regulated?

A. Yes. The dietary supplement industry is regulated by FDA and the Federal Trade Commission (FTC), as well as by government agencies in each of the 50 states. The FDA has regulatory authority under the Dietary Supplement Health and Education Act (DSHEA), a 1994 amendment to the Federal Food, Drug and Cosmetic Act that was passed by unanimous consent in both the House and Senate.

Q. Why do some people say the industry is unregulated?

A. When critics say dietary supplements are “unregulated,” what they generally mean is that dietary supplements are not regulated like drugs. Dietary supplements have always been regulated as a category of food in this country, and DSHEA did not change that fact. Virtually all facets of dietary supplement manufacturing, labeling and marketing are covered by extensive regulations issued and enforced by FDA and FTC. If dietary supplements were regulated like drugs, there would likely be no dietary supplement industry and the products that did exist would cost what drugs cost.

Q. Is it true that before DSHEA was passed, FDA had pre-market approval authority?

A. No. FDA never had pre-market approval over dietary supplements, and DSHEA did not change that fact. Under the law, dietary supplements marketed in the U.S. before passage of DSHEA are “grandfathered” and assumed to have a history of safe use. If a supplement manufacturer wants to introduce a new ingredient, it must provide FDA with 75 days notice, along with safety information. If FDA has any concerns about the ingredient or submitted safety profile, the agency can request more information or deny the product’s entry into the marketplace. Since the passage of DSHEA, FDA has turned down about half of the New Dietary Ingredient notifications filed.

Q. Without pre-market approval, how do we know these products are safe?

A. Pre-market approval is not a guarantee of safety as witnessed by those drug products that have been approved by FDA, only to be later recalled due to safety concerns. Like food products, dietary supplements do not undergo pre-market approval, but that does not mean that companies don’t do testing, or that products are unsafe. There are provisions under DSHEA that help protect consumers from potentially unsafe products. But, the overwhelming majority of dietary supplements are safely used by 150 million Americans annually.

Q. What did DSHEA do?

A. DSHEA specifically reaffirmed the status of dietary supplements as a category of food and created a specific definition for dietary supplements. Further, DSHEA provided FDA with additional enforcement authority, including the ability to remove from the market products the agency deems unsafe through: 1) an “imminent hazard” clause which permits FDA to immediately remove a product it considers to present an immediate safety concern and 2) a “significant or unreasonable risk” clause that allows removal of a product considered to pose an unacceptable risk of illness or injury.

Q. Shouldn’t companies have to abide by Good Manufacturing Practices (GMPs)?

A. Absolutely. Companies are required to abide by food GMPs while FDA finalizes its rule for GMPs specific to dietary supplements. Responsible companies do abide by GMPs - and many observe procedures which go above and beyond what the current GMPs require. Responsible companies in the industry fully support the need for the final GMP rule in order to create a level playing field for companies across the board and help increase consumer confidence in these products. FDA anticipates the final rule will be issued this year and as far as industry is concerned, the sooner, the better.

Q. What is CRN’s position on reporting of adverse events?

A. CRN supports legislation for mandatory reporting of serious adverse events on a Federal level, allowing for industry involvement in developing a system that provides meaningful information while not inappropriately overburdening FDA or manufacturers. In addition, CRN is continuing to work with and encourage its members to explore ways to improve the industry’s overall management of adverse event reports.

Q. Is DSHEA a good law?

A. Yes. DSHEA provides an appropriate framework for regulating the dietary supplement industry - as long as it is enforced. In the past several years, FDA has actively engaged in more vigorous implementation of DSHEA and stronger enforcement actions - these efforts are encouraged and supported by the mainstream dietary supplement industry. Even top officials at FDA have stated they are not asking Congress to change the law, noting they have adequate authority to remove unsafe supplements from the market. DSHEA provides FDA with appropriate regulatory authority while still allowing consumers to have the desired access to a wide variety of affordable, high quality, safe and beneficial dietary supplement products.

Rev051705

CORRESP 4 filename4.htm Article C
Article C
 

Nutrition Business Journal
Source: http://www.marketresearch.com/vendors/viewvendor.asp?SID=66486718-362969982-374667968&vendorid=2520&categoryid=0&sortby=d&page=1&desc=full


Nutrition Business Journal, a division of Penton Media Inc. provides strategic market and competitive analysis of the $140 billion Global Nutrition Industry, which includes functional foods, dietary supplements (vitamins, minerals, herbs/botanicals, sports nutrition, meal replacement and specialty), natural/organic foods, and natural personal care.
 
NBJ market data is derived from extensive primary research and over 50 secondary sources. NBJ's basic methodology for nutrition industry quantification has been a complete compilation and assessment of existing data on the industry, augmented by NBJ surveys and interviews. Data is compiled and analyzed at each level of the value chain: consumer spending data (Hartman and Nielsen, for instance), retail sales figures (IRI for mass market and Natural Foods Merchandiser and Whole Foods magazine store surveys), alternative channels (NBJ surveys on multilevel marketing, catalog, practitioner and internet sales), distributor data (Spins and public companies), manufacturer sales (NBJ surveys) and raw material supplier data (NBJ surveys). Individual company data is also collected through surveys or secondary sources. NBJ also conducts a minimum of 40-50 interviews with executives every month to capture both qualitative and quantitative information.
 
NBJ's business segment survey methodology starts with an understanding of the total universe of companies in that segment in a database and knowledge of the top 20-100 companies. NBJ then makes every effort to ascertain annual sales of the top firms and randomly sample or response survey the remaining populace to build a statistically valid model for that segment. Segments that NBJ surveys in this detailed manner include: supplement manufacturers in each product category, raw material suppliers in vitamins and herbs & botanicals, MLM firms, internet sellers, catalog sellers, etc. Lists of top companies and sales figures and basic breakdowns on specific companies are presented with a disclaimer.
CORRESP 5 filename5.htm Letter from CEO
AOB

T - 626.796.3988
F - 626.796.6588


September 13, 2006

Securities Exchange Commission
450 Fifth Street, N.W.
Washington, DC 20549

Re: AOB Biotech, Inc.
                       Registration Statement on Form 10-SB
                       Filed September 13, 2006
                       File No. 001-32897


Gentlemen:

Please be advised that, on behalf of AOB Biotech, Inc., (the “Company”), I hereby acknowledge the following:

a)  
the Company is responsible for the adequacy and accuracy of the disclosure in the filing of the Company’s Form 10-SB, and
b)  
staff comments or changes to disclosure in response to staff comments do not foreclose the Securities and Exchange Commission
(the “Commission”) from taking any action with respect to the Company’s filing of its Form 10-SB, and
c)  
the Company may not assert staff comments as a defense in any proceeding initiated by the Commission or any person under
federal securities laws of the United States.

Very Truly Yours,

AOB Biotech, Inc.

/s/ Nelson Liao
Nelson Liao, Chief Executive Officer








 


Los Angeles, CA USA
   
San Jose, CA USA
   
Brea, CA USA
   
Seattle, WA USA
   
Beijing, P.R. China
   
Shanghai, P.R. China
 
 TOLL FREE: 1-866-364-1698
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