OPTIONS AND WARRANTS (Details Narrative) (USD $)	3 Months Ended
	Mar. 31, 2013
Share-based compensation - options	$ 86,006
Warrants:
Issuance of warrants. number of shares	3,652,672
Value of warrants	913,168
Warrant expense	$ 83,750
Jim Crawford
Warrants:
Issuance of warrants. number of shares	464,593
Date of exercisable	Mar. 19, 2013
Date of expiration of warrants	2018-03-19
Strike price	0.25
Nathaniel Bradley
Warrants:
Issuance of warrants. number of shares	1,696,155
Date of exercisable	Mar. 19, 2013
Date of expiration of warrants	2018-03-19
Strike price	0.25
Sean Bradley
Warrants:
Issuance of warrants. number of shares	1,491,924
Date of exercisable	Mar. 19, 2013
Date of expiration of warrants	2018-03-19
Strike price	0.25
2012 Incentive Compensation Plan
Authorized shares in plan	5,000,000
Options issued and outstanding	2,820,000
Balance of shares remaining in plan for disbursement	2,180,000
Options vesting term	VEST 25% AT EACH 6 MONTH ANNIVERSARY OF THE GRANT DATE
Vesting period of options, anniversary date of grant date	6 months
Option valuation method	BLACK-SCHOLES PRICING MODEL
Expected term	3 years 3 months
Expected volatility	250.00%
Risk-free interest rate	0.39%
Expected dividend yield	0.00%
Grant date fair value of options	$ 688,005