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SUBSEQUENT EVENTS (Details) (USD $)
0 Months Ended 3 Months Ended 12 Months Ended 12 Months Ended 0 Months Ended 0 Months Ended 0 Months Ended 0 Months Ended 0 Months Ended
Dec. 23, 2013
iItem
Dec. 24, 2013
Apr. 05, 2013
Jun. 30, 2013
Dec. 31, 2013
May 10, 2013
Dec. 31, 2012
Aug. 17, 2012
Dec. 31, 2011
Dec. 31, 2013
Stock options
Dec. 31, 2012
Stock options
Sep. 30, 2013
Maximum
Dec. 31, 2013
Maximum
Mar. 31, 2014
Subsequent events
Mar. 24, 2014
Subsequent events
Mar. 05, 2014
Subsequent events
Jan. 27, 2014
Subsequent events
Mar. 27, 2014
Subsequent events
Mar. 24, 2014
Subsequent events
Stock options
Mar. 24, 2014
Subsequent events
Maximum
Feb. 11, 2014
Subsequent events
Maximum
Jan. 27, 2014
Subsequent events
Mr. Arena
Jan. 27, 2014
Subsequent events
Mr. Arena
Stock options
Jan. 27, 2014
Subsequent events
Mr. Arena
PSUs
Jan. 27, 2014
Subsequent events
Mr. Arena
Maximum
Jan. 27, 2014
Subsequent events
Mr. Arena
Maximum
PSUs
Jan. 30, 2014
Subsequent events
Accredited investors
iItem
Mar. 03, 2014
Subsequent events
Mr. Purcell
Stock options
Subsequent event                                                        
Executive Employment Agreement period                                           2 years            
Base salary                                           $ 275,000            
Signing bonus                                           35,000            
Quarterly bonus                                                 50,000      
Term of warrant                                 5 years         5 years            
Warrants to purchase shares   10,888,336     1,142,000                       44,307     1,000,000   250,000            
Exercise price of warrants (in dollars per share)           $ 1.22             $ 0.60   $ 0.40   $ 0.40         $ 0.40            
Number of options issued                   1,850,000 2,820,000               2,577,100       1,500,000         250,000
Exercise price of options (in dollars per share)                   $ 0.38 $ 0.25               $ 0.45       $ 0.40         $ 0.40
Number of units granted (in shares)         405,000             293,915                           3,000,000    
Common stock issued for services (in shares)     200,000                     100,000     44,307                      
Number of shares issued for each unit                                               1        
Units sold to accredited investors (in shares) 10,088,336 10,088,336   1,092,000 1,142,000                                           666,667  
Number of accredited investors to whom the entity sold units 15                                                   2  
Proceeds from sale of units to accredited investors 3,026,500 2,750,092   496,000                                             200,000  
Number of shares of common stock included with the units sold 10,088,336     1,092,000                                             666,667  
Number of shares of warrants included with the units sold 10,088,336                                                   666,667  
Term of warrants issued to accredited investor 5 years 3 years   3 years 3 years                                           5 years  
Exercise price of units (in dollars per share) $ 0.40 $ 0.40   $ 0.50 $ 0.50                                           $ 0.40  
Number of shares of common stock registered for resale under a registration statement                                         26,286,836              
Reverse stock split ratio                               10                        
Number of shares for every $10 of gross sales, for which warrant becomes exercisable                             1                          
Period considered for calculation of number of shares for every $10 of gross sales, for which warrant becomes exercisable                             12 months                          
Common Stock, shares authorized         100,000,000   100,000,000 100,000,000 4,000,000                 250,000,000                    
Common Stock, shares authorized before amendment                                   100,000,000                    
Common stock issued for exercise of warrants (in shares)                           1,300,000                            
Proceeds from exercise of warrants         $ 47,750                 $ 13,000