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OPTIONS (Details) (USD $)
0 Months Ended 9 Months Ended 12 Months Ended
May 10, 2013
Sep. 30, 2013
Dec. 31, 2012
Intrinsic Value      
Options based expense   $ 286,770  
2012 Incentive Compensation Plan
     
Options      
Options issued and outstanding   4,427,500 2,820,000
Authorized shares in plan   5,000,000 5,000,000
Balance of shares remaining in plan for disbursement   30,000 2,180,000
Vesting percentage 50.00%   25.00%
Vesting period of options, anniversary date of grant date 90 days   6 months
Granted (in dollars per share) $ 1.00 $ 0.58 $ 0.25
Number of options:      
Options issued and outstanding, beginning   2,820,000  
Options issued and outstanding, ending   4,427,500 2,820,000
Remaining Contractual Life   4 years 2 months 23 days 5 years
Exercise price times number of shares      
Exercise price times number of shares at beginning of the period   705,000  
Exercise price times number of shares at end of the period     705,000
Weighted Average Exercise Price:      
Weighted Average Exercise Price of Options outstanding, beginning (in dollars per share)   $ 0.25  
Weighted Average Exercise Price of Options outstanding, ending (in dollars per share)   $ 0.38 $ 0.25
Intrinsic Value      
Intrinsic value, beginning   211,500  
Intrinsic value, ending   177,323 211,500
Expected term     3 years 3 months
Expected volatility (as a percent)   100.00% 250.00%
Risk-free interest rate (as a percent)     0.39%
Expected dividend yield (as a percent)   0.00% 0.00%
Grant date fair value of options   439,748 688,005
Options based expense   $ 257,275 $ 12,103