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WARRANTS (Details 2) (USD $)
0 Months Ended 3 Months Ended 12 Months Ended 0 Months Ended 0 Months Ended 0 Months Ended 3 Months Ended 12 Months Ended 0 Months Ended 12 Months Ended 0 Months Ended 3 Months Ended 0 Months Ended 3 Months Ended 0 Months Ended 3 Months Ended 12 Months Ended 0 Months Ended 3 Months Ended 6 Months Ended 12 Months Ended
Mar. 28, 2014
Dec. 23, 2013
item
Dec. 24, 2013
Oct. 10, 2013
Sep. 10, 2013
Apr. 05, 2013
Mar. 31, 2014
Jun. 30, 2013
Mar. 31, 2013
Dec. 31, 2013
Dec. 31, 2012
May 10, 2013
Jan. 30, 2014
Accredited investors
item
Dec. 31, 2013
Minimum
Sep. 30, 2013
Maximum
Dec. 31, 2013
Maximum
Nov. 16, 2013
Warrants
Mar. 31, 2014
Warrants
Mar. 31, 2013
Warrants
Dec. 31, 2013
Warrants
Nov. 16, 2013
Warrants
Warrants granted on November 16, 2013
Dec. 31, 2013
Warrants
Warrants granted on November 16, 2013
Mar. 24, 2014
Warrants
Warrants granted on March 24, 2014
Mar. 31, 2014
Warrants
Warrants granted on March 24, 2014
Jan. 27, 2014
Warrants
Warrants granted on January 27, 2014
Mar. 31, 2014
Warrants
Warrants granted on January 27, 2014
Feb. 03, 2014
Warrants
Warrants granted on February 3, 2014
Mar. 31, 2014
Warrants
Warrants granted on February 3, 2014
Mar. 31, 2014
Warrants
Minimum
Dec. 31, 2013
Warrants
Minimum
May 10, 2013
Warrants
Maximum
Mar. 19, 2013
Warrants
Maximum
Mar. 31, 2014
Warrants
Maximum
Jun. 30, 2013
Warrants
Maximum
Dec. 31, 2013
Warrants
Maximum
Significant assumptions used in the valuation                                                                      
Expected term                                 5 years 3 years 2 months 1 day                       1 year 6 months         5 years
Expected volatility (as a percent)                                 100.00% 100.00%                       100.00%         250.00%
Risk-free interest rate (as a percent)                                 1.68%                       1.55% 0.82%     1.76%   1.68%
Expected dividend yield (as a percent)                                 0.00% 0.00%   0.00%                              
Issuance of warrants (in shares)                   405,000         293,915   1,300,000       1,300,000                   41,872 3,652,672   99,166 405,000
Strike price (in dollars per share)                       $ 1.22   $ 0.25   $ 0.60 $ 0.01     $ 0.40 $ 0.01   $ 0.40   $ 0.40   $ 0.40                
Grant date fair value of options                         $ 136,707               $ 331,287                            
Stock compensation expense related to the options and warrants             807,356   86,006 430,138 0             405,569 0     331,286   346,997   49,469   9,103              
Grant date fair value of warrants                                             346,997   49,469   9,103                
Common stock issued for services (in shares)           200,000 100,000                                       44,307                
Warrants to purchase shares     10,888,336             1,142,000                         1,000,000   250,000   44,307                
Number of warrants, which will vest for every specified dollars of gross sales                                             1                        
Amount of gross sales for which one warrant share will vest                                             10                        
Period immediately following the issue date during which warrants will vest for every specified dollars of gross sales                                             12 months                        
Number of options exercised 100,000     42,250 142,500                                                            
Term of warrant                                                 5 years   5 years                
Units sold to accredited investors (in shares)   10,088,336 10,088,336         1,092,000   1,142,000     666,667                                            
Number of accredited investors to whom the entity sold units   15                     2                                            
Proceeds from sale of units to accredited investors   3,026,500 2,750,092         496,000         200,000                                            
Number of shares of common stock included with the units sold   10,088,336           1,092,000         666,667                                            
Additional number of shares of common stock included with the units sold                         666,667                                            
Number of shares of warrants included with the units sold   10,088,336                     666,667                                            
Additional number of shares of common stock included with the units sold to agents                         53,334                                            
Term of warrants issued to accredited investor   5 years 3 years         3 years   3 years     5 years                                            
Exercise price of units (in dollars per share)   $ 0.40 $ 0.40         $ 0.50   $ 0.50     $ 0.40                                            
Total stock compensation expense to be amortized through March 2017             $ 2,402,590