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WARRANTS (Details) (USD $)
0 Months Ended 3 Months Ended 12 Months Ended 0 Months Ended 2 Months Ended 3 Months Ended 12 Months Ended 3 Months Ended 12 Months Ended 0 Months Ended 3 Months Ended 12 Months Ended 0 Months Ended 6 Months Ended 0 Months Ended 6 Months Ended 12 Months Ended 0 Months Ended 6 Months Ended 0 Months Ended 3 Months Ended 12 Months Ended 3 Months Ended 12 Months Ended 0 Months Ended 3 Months Ended 6 Months Ended 12 Months Ended
Mar. 28, 2014
Dec. 23, 2013
Dec. 24, 2013
Oct. 10, 2013
Sep. 10, 2013
Mar. 31, 2014
Jun. 30, 2013
Mar. 31, 2013
Dec. 31, 2013
Dec. 31, 2012
Sep. 30, 2013
May 10, 2013
Mar. 19, 2013
Aug. 03, 2013
Note
Dec. 31, 2013
Note
Mar. 31, 2014
Options
Mar. 31, 2013
Options
Dec. 31, 2013
Options
Dec. 31, 2012
Options
Dec. 31, 2013
Minimum
Mar. 31, 2014
Minimum
Options
Dec. 31, 2013
Minimum
Options
Sep. 30, 2013
Maximum
Dec. 31, 2013
Maximum
Mar. 31, 2014
Maximum
Options
Dec. 31, 2013
Maximum
Options
Sep. 30, 2013
James Crawford
Mar. 19, 2013
James Crawford
Jun. 30, 2013
James Crawford
Dec. 31, 2013
James Crawford
Sep. 30, 2013
Nathaniel Bradley
Mar. 19, 2013
Nathaniel Bradley
Jun. 30, 2013
Nathaniel Bradley
Dec. 31, 2013
Nathaniel Bradley
Sep. 30, 2013
Sean Bradley
Mar. 19, 2013
Sean Bradley
Jun. 30, 2013
Sean Bradley
Sep. 30, 2013
Ted O'Donnell
Nov. 16, 2013
Warrants
Mar. 31, 2014
Warrants
Mar. 31, 2013
Warrants
Dec. 31, 2013
Warrants
Dec. 31, 2013
Warrants
Options
Dec. 31, 2012
Warrants
Options
Nov. 16, 2013
Warrants
Options
Mar. 31, 2014
Warrants
Minimum
Dec. 31, 2013
Warrants
Minimum
May 10, 2013
Warrants
Maximum
Mar. 19, 2013
Warrants
Maximum
Mar. 31, 2014
Warrants
Maximum
Jun. 30, 2013
Warrants
Maximum
Dec. 31, 2013
Warrants
Maximum
Warrants                                                                                                        
Issuance of warrants (in shares)                 405,000         20,000 28,400               293,915       95,394 464,593 38,333   103,128 1,696,155 32,500   67,033 1,491,924 28,333 28,360 1,300,000                 41,872 3,652,672   99,166 405,000
Release of aggregate due to related party             $ 38,333           $ 913,168                                                                              
Strike price (in dollars per share)                       $ 1.22   $ 0.50 $ 0.40 $ 0.43       $ 0.25       $ 0.60     $ 0.39 $ 0.25 $ 0.50   $ 0.39 $ 0.25 $ 0.50 $ 0.40 $ 0.39 $ 0.25 $ 0.50 $ 0.39 $ 0.01     $ 0.40                    
Annual vesting percentage                                                       33.00%       33.00%       33.00%                                
Value of warrants             38,333   98,851   71,250 51,000 913,168                                                                              
Significant assumptions used in the valuation                                                                                                        
Expected term                                   3 years 3 months     2 years 8 months 1 day 1 year 5 months 1 day     2 years 10 months 17 days 3 years 3 months                         5 years 3 years 2 months 1 day             1 year 6 months         5 years
Expected volatility (as a percent)                               100.00%   100.00%       100.00%       250.00%                         100.00% 100.00%             100.00%         250.00%
Risk-free interest rate (as a percent)                                   0.00%     1.54%       1.76%                           1.68%             1.55% 0.82%     1.76%   1.68%
Expected dividend yield (as a percent)                               0.00%   0.00%                                         0.00% 0.00%   0.00%                    
Grant date fair value of options                                                                                         331,287              
Stock compensation expense related to the options and warrants           807,356   86,006 430,138 0           306,134 86,006 648,387 11,309                                         405,569 0   331,286 0                
Number of options exercised 100,000     42,250 142,500                     100,000   184,750                                                 0                  
Units sold to accredited investors (in shares)   10,088,336 10,088,336       1,092,000   1,142,000                                                                                      
Number of common shares consisted in each unit sold to accredited investor     1       1   1                                                                                      
Term of warrants issued to accredited investor   5 years 3 years       3 years   3 years                                                                                      
Number of common shares that can be purchased against each warrant issued to accredited investor     1       1   1                                                                                      
Exercise price of units (in dollars per share)   $ 0.40 $ 0.40       $ 0.50   $ 0.50                                                                                      
Purchase price of units (in dollars per share)     $ 0.30       $ 0.50   $ 0.50                                                                                      
Warrants to purchase shares     10,888,336           1,142,000         20,000                               1,587,290                                            
Face amount of debt                           150,000 224,000                                                                          
Debt discount for warrants issued with debt                 13,831         6,930 6,901                                                                          
Proceeds from sale of units to accredited investors   3,026,500 2,750,092       496,000                                                                                          
Principal amount of debt converted to common shares                                                                   199,000               199,000                    
Accrued salary converted amount                                                                   $ 25,000               $ 25,000                    
Principal and accrued salary converted to common stock shares                                                                   746,677               746,677                    
Principal and accrued salary converted to warrants                                                                   746,677               746,677