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OPTIONS (Details) (USD $)
0 Months Ended 3 Months Ended 12 Months Ended 0 Months Ended 3 Months Ended 12 Months Ended 3 Months Ended 12 Months Ended 3 Months Ended 12 Months Ended 0 Months Ended 12 Months Ended 0 Months Ended 12 Months Ended 0 Months Ended 12 Months Ended 0 Months Ended 12 Months Ended 0 Months Ended 12 Months Ended 0 Months Ended 12 Months Ended
Mar. 28, 2014
Oct. 10, 2013
Sep. 10, 2013
Mar. 31, 2014
Mar. 31, 2013
Dec. 31, 2013
Dec. 31, 2012
Dec. 19, 2012
Options
Mar. 31, 2014
Options
Mar. 31, 2013
Options
Dec. 31, 2013
Options
Dec. 31, 2012
Options
Mar. 31, 2014
Options
Minimum
Dec. 31, 2013
Options
Minimum
Mar. 31, 2014
Options
Maximum
Dec. 31, 2013
Options
Maximum
Dec. 19, 2012
Options
Options granted on December 19, 2012
Dec. 31, 2013
Options
Options granted on December 19, 2012
Dec. 31, 2012
Options
Options granted on December 19, 2012
May 10, 2013
Options
Options granted on May 10, 2013
Dec. 31, 2013
Options
Options granted on May 10, 2013
Dec. 31, 2012
Options
Options granted on May 10, 2013
Dec. 31, 2013
Options
Options granted on May 10, 2013
Options Vested on Grant Date
Dec. 31, 2013
Options
Options granted on May 10, 2013
Vesting every 90 days
Jul. 29, 2013
Options
Options granted on July 29, 2013
Dec. 31, 2013
Options
Options granted on July 29, 2013
Dec. 31, 2012
Options
Options granted on July 29, 2013
Dec. 31, 2013
Options
Options granted on July 29, 2013
Options vested on July 29, 2014
Dec. 31, 2013
Options
Options granted on July 29, 2013
Options vested on July 29, 2015
Aug. 20, 2013
Options
Options granted one, on August 20, 2013
Dec. 31, 2013
Options
Options granted one, on August 20, 2013
Dec. 31, 2012
Options
Options granted one, on August 20, 2013
Dec. 31, 2013
Options
Options granted one, on August 20, 2013
Options vested in February 2014
Dec. 31, 2013
Options
Options granted one, on August 20, 2013
Options vested in August 2014
Aug. 20, 2013
Options
Options granted two, on August 20, 2013
Dec. 31, 2013
Options
Options granted two, on August 20, 2013
Dec. 31, 2012
Options
Options granted two, on August 20, 2013
Dec. 31, 2013
Options
Options granted two, on August 20, 2013
August 20, 2016
Dec. 31, 2013
Options
Options granted two, on August 20, 2013
August 20, 2018
Dec. 31, 2013
Options
Options granted two, on August 20, 2013
Vesting every 90 days
Dec. 31, 2013
Options
Options granted two, on August 20, 2013
Immediate vesting
Dec. 13, 2013
Options
Options granted on December 13, 2013
Dec. 31, 2013
Options
Options granted on December 13, 2013
Dec. 31, 2012
Options
Options granted on December 13, 2013
Dec. 31, 2013
Options
Options granted on December 13, 2013
Vesting every 90 days
Dec. 31, 2013
Options
Options granted on December 13, 2013
Immediate vesting
Options                                                                                            
Options issued and outstanding                 8,712,350   4,485,250 2,820,000                                                                    
Number of options awarded                 4,327,100   1,850,000 2,820,000         2,820,000     400,000         350,000         300,000         700,000             100,000        
Vesting percentage                                             50.00% 12.50%       50.00% 50.00%       50.00% 50.00%           12.50% 50.00%       12.50% 50.00%
Number of options granted prior to initial option grant               0                                                                            
Vesting period                                   2 years           90 days                               90 days         90 days  
Exercise Price (in dollars per share)                 $ 0.43   $ 0.57 $ 0.25           $ 0.25     $ 1.00         $ 0.35             $ 0.40 $ 0.50   $ 0.50             $ 0.50      
Number of options expired                                                                           100,000 600,000              
Significant assumptions used in the valuation                                                                                            
Expected term                     3 years 3 months   2 years 8 months 1 day 1 year 5 months 1 day 2 years 10 months 17 days 3 years 3 months   3 years 3 months     1 year 5 months 1 day         2 years 8 months 1 day         2 years 10 months 17 days             1 year 9 months 2 years 10 months 17 days       1 year 5 months 1 day      
Expected volatility (as a percent)                 100.00%   100.00%     100.00%   250.00%   250.00%     100.00%         100.00%         100.00%         100.00%             100.00%      
Risk-free interest rate (as a percent)                     0.00%   1.54%   1.76%     0.39%     0.82%         0.82%         0.82%         0.82%             0.82%      
Expected dividend yield (as a percent)                 0.00%   0.00%             0.00%     0.00%         0.00%         0.00%         0.00%             0.00%      
Grant date fair value of options                                 $ 687,953     $ 152,067         $ 72,311         $ 67,928         $ 147,441             $ 11,180        
Options based expense       807,356 86,006 430,138 0   306,134 86,006 648,387 11,309           377,121 11,309   124,987 0       15,354 0       24,752 0       100,583 0           5,590 0    
Number of options exercised 100,000 42,250 142,500           100,000   184,750             184,750     0         0         0         0             0      
Number of options:                                                                                            
Outstanding at beginning of the period (in shares)                 4,485,250 2,820,000 2,820,000                                                                      
Granted (in shares)                 4,327,100   1,850,000 2,820,000         2,820,000     400,000         350,000         300,000         700,000             100,000        
Less Exercised (in shares) 100,000 42,250 142,500           100,000   184,750             184,750     0         0         0         0             0      
Outstanding at the end of the period (in shares)                 8,712,350   4,485,250 2,820,000                                                                    
Wtd Avg. Exercise Price                                                                                            
Outstanding at beginning of the period (in dollars per share)                 $ 0.38 $ 0.25 $ 0.25                                                                      
Granted (in dollars per share)                 $ 0.43   $ 0.57 $ 0.25           $ 0.25     $ 1.00         $ 0.35             $ 0.40 $ 0.50   $ 0.50             $ 0.50      
Exercised (in dollars per share)                 $ 0.25   $ 0.25                                                                      
Outstanding at end of the period (in dollars per share)                 $ 0.41   $ 0.38 $ 0.25                                                                    
Remaining Average Contractual Life (in years)                 4 years 3 months 22 days   3 years 11 months 16 days 4 years 11 months 19 days                                                                    
Intrinsic value of outstanding options                 489,225   99,070 0                                                                    
Outstanding and Exercisable Options                                                                                            
Average Exercise Price (in dollars per share)                 $ 0.43   $ 0.57 $ 0.25           $ 0.25     $ 1.00         $ 0.35             $ 0.40 $ 0.50   $ 0.50             $ 0.50      
Number of Shares                 8,712,350   4,485,250 2,820,000                                                                    
Remaining Average Contractual Life                 4 years 3 months 22 days   3 years 11 months 16 days 4 years 11 months 19 days                                                                    
Exercise price times number of share                     1,716,313                                                                      
Weighted Average Exercise Price (in dollars per share)                 $ 0.41   $ 0.38 $ 0.25                                                                    
Intrinsic Value                     $ 99,070