8-K

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

__________________

FORM 8-K

CURRENT REPORT

PURSUANT TO SECTION 13 OR 15(d) of the

SECURITIES EXCHANGE ACT OF 1934

Date of Report (Date of Earliest Event Reported): September 23, 2008

ASIA TIME CORPORATION

(Exact Name of Registrant as Specified in Charter)

Delaware	001-33956	20-4062619
(State or other jurisdiction	(Commission	(IRS Employer
of incorporation)	File Number)	Identification No.)

Room 1601-1604, 16/F., CRE Centre 889 Cheung Sha Wan Road, Kowloon, Hong Kong	N/A
(Address of principal executive offices)	(Zip code)
Registrant’s telephone number, including area code:	(852)-23100101

N/A

(Former Name or Former Address, If Changed Since Last Report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

o Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

o Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

o Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

o Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Item 7.01Regulation FD Disclosure.

On September 23, 2008, Asia Time Corporation (the “Company”) issued a press release announcing that it has increased its outlook for 2008 revenue and net earnings growth.

A copy of the September 23, 2008 press release is attached to this Current Report on Form 8-K as Exhibit 99.1 and the information therein is incorporated herein by reference.

The information reported under Item 7.01 in this Current Report on Form 8-K, including Exhibit 99.1 attached hereto, shall not be deemed filed for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”) or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, regardless of any general incorporation language in such filing.

Item 9.01Financial Statements and Exhibits.

(d)Exhibits

Exhibit Number	Description
99.1	Press Release dated September 23, 2008.

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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

Date:September 23, 2008	ASIA TIME CORPORATION
	By:	/s/ Kwong Kai Shun
	Name	Kwong Kai Shun
	Title:	Chief Executive Officer, Chief Financial Officer and Chairman of the Board

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EXHIBIT INDEX

Exhibit Number	Description
99.1	Press Release dated September 23, 2008.

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EX-99.1

  

Asia Time Updates 2008 Company Outlook Based on

Strong Year-to-Date Performance

HONG KONG AND LOS ANGELES, September 23, 2008 - Asia Time Corporation (Amex: TYM; “Asia Time”) today announced that it has increased its outlook for 2008 revenue and net earnings growth based on strong year-to-date performance. Management now expects revenue and net earnings to increase more than 50% year-over-year for 2008, an increase from the previously reported growth target of 30% over 2007.

“July was a particularly strong month with approximately $18.6 million in revenue and $2.5 million in gross profit - more than double what we delivered in the same month last year,” said Kwong Kai Shun, Chairman and CEO of Asia Time. “Our core quartz movements and complete watch business continue to demonstrate exceptional growth. We see additional opportunities in the emerging mechanical watch business and are seeking to expand our production capabilities.”

As previously reported, Asia Time’s first half 2008 financial highlights include:

l 78.5% year-over-year net sales increase to $75.0 million

l  96.6% year-over-year gross profit increase to $11.0 million

l Net income of $5.7 million, or $0.21 per diluted share.

About Asia Time Corporation

Asia Time is a watch movement and complete watch distributor headquartered in Hong Kong. The Company distributes watch movement components used in the manufacture and assembly of watches to a wide variety of timepiece manufacturers. Asia Time markets more than 350 products from over 30 vendors, including such market leaders as Citizen, Seiko and Ronda. For more information, please visit www.asiatimecorp.com.

To be added to the Company’s email distribution for future news releases, please send your request to asiatime@finprofiles.com.

Forward Looking Statements

This press release contains certain "forward-looking statements," as defined in the United States Private Securities Litigation Reform Act of 1995, that involve a number of risks and uncertainties. There can be no assurance that such statements will prove to be accurate and the actual results and future events could differ materially from management's current expectations. Such factors include, but are not limited to, our dependence on a limited number of suppliers, cyclicality of our business, decline in the value of our inventory, significant order cancellations or delays, competitive nature of our industry, vulnerability of our business to general economic downturn, our ability to obtain all necessary government certifications and/or licenses to conduct our business, changes in the laws of the People's Republic of China that affect the Company's operations, costs and expenses related to our bond and warrant financing; development of a public trading market for the Company's securities, cost of complying with current and future governmental regulations and the impact of any changes in the regulations on the Company's operations and other factors detailed from time to time in the Company's filings with the United States Securities and Exchange Commission and other regulatory authorities. The risks included here are not exhaustive. The Company undertakes no obligation to publicly update or revise any forward- looking statements, whether as a result of new information, future events or otherwise. These and other factors that may result in differences are discussed in greater detail in the Company’s reports and other filings with the Securities and Exchange Commission.

Media and Investor inquiries:

Financial Profiles, Inc.

Kristen McNally / Brandi Floberg

(310) 277-4711

asiatime@finprofiles.com