0001387131-14-000795.txt : 20140310 0001387131-14-000795.hdr.sgml : 20140310 20140310094651 ACCESSION NUMBER: 0001387131-14-000795 CONFORMED SUBMISSION TYPE: 8-K PUBLIC DOCUMENT COUNT: 3 CONFORMED PERIOD OF REPORT: 20140304 ITEM INFORMATION: Results of Operations and Financial Condition ITEM INFORMATION: Financial Statements and Exhibits FILED AS OF DATE: 20140310 DATE AS OF CHANGE: 20140310 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Where Food Comes From, Inc. CENTRAL INDEX KEY: 0001360565 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-PREPACKAGED SOFTWARE [7372] IRS NUMBER: 431802805 FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 8-K SEC ACT: 1934 Act SEC FILE NUMBER: 333-133624 FILM NUMBER: 14679314 BUSINESS ADDRESS: STREET 1: 221 WILCOX STREET 2: SUITE A CITY: CASTLE ROCK STATE: CO ZIP: 80104 BUSINESS PHONE: (303) 895-3002 MAIL ADDRESS: STREET 1: 221 WILCOX STREET 2: SUITE A CITY: CASTLE ROCK STATE: CO ZIP: 80104 FORMER COMPANY: FORMER CONFORMED NAME: Integrated Management Information, Inc. DATE OF NAME CHANGE: 20060425 8-K 1 wfcf-8k_030414.htm CURRENT REPORT

 

 

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION

 

WASHINGTON, D.C. 20549

 

FORM 8-K

 

CURRENT REPORT

 

Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934

 

Date of Report (Date of earliest event reported): March 4, 2014

 

WHERE FOOD COMES FROM, INC.

 

(Exact Name of Registrant as Specified in its Charter)

 

         
Colorado
(State or Other Jurisdiction of
Incorporation)
  333-133634
(Commission File Number)
  43-1802805
(I.R.S. Employer Identification No.)

         
221 Wilcox, Suite A    
Castle Rock, Colorado   80104
(Address of Principal Executive Offices)   (Zip Code)

(303) 895-3002
(Registrant’s Telephone Number, Including Area Code)

 

Not applicable
(Former name or former address, if changed since last report.)

 

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

 

  Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
   
  Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
   
  Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
   
  Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

 

 
 

  

 
 
     
Item 2.02   Results of Operations and Financial Condition

 

Reference is made to the Where Food Comes From, Inc. (the “Company”) press release on March 4, 2014, and conference call transcript, attached hereto as Exhibits 99.1 and 99.2, respectively, and incorporated by reference herein (including, without limitation, the information set forth in the cautionary statement contained in the press release and conference call transcript), relating to the Company’s financial results for the fourth quarter and year to date period ended December 31, 2013.

 

Item 9.01   Financial Statements and Exhibits
   
(d)Exhibits

 

  Exhibit No.   Description
  99.1   Press Release issued dated March 4, 2014
  99.2   Transcript for March 4, 2014 conference call

  

 
 

 

SIGNATURE

 

     Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

       
  WHERE FOOD COMES FROM, INC.
(Registrant)
 
  By:   /s/ Dannette Henning
Date: March 10, 2014   Dannette Henning
    Chief Financial Officer
 

 

 

 

 

EX-99.1 2 ex99-1.htm PRESS RELEASE

 

Where Food Comes From, Inc. 8-K

Exhibit 99.1

 

FOR IMMEDIATE RELEASE NEWS
March 4, 2014 OTCQB: WFCF

 

Where Food Comes From®, Inc. Reports Fourth Quarter and Full Year Results

 

Fourth quarter revenue up 39% to $1.8 million from $1.3 million last year

 

Full year revenue up 5% to $5.5 million from $5.3 million in prior year

 

Company adds 4,000 new producer customers through M&A and strategic partnership deals during 2013

 

CASTLE ROCK, Colo. – Where Food Comes From, Inc. (d.b.a. IMI Global, Inc.) (OTCQB: WFCF), the trusted resource for third-party verification of food production practices, today announced results for its fourth quarter and full year period ended December 31, 2013.

 

“We are pleased to report renewed revenue growth in both the fourth quarter and 12-month period,” said John Saunders, chairman and CEO. “This growth reflects M&A activity along with increased demand for the Company’s non-hormone treated cattle (NHTC) and Verified Natural Beef programs as well as an increase in source verifications in international markets. These growth factors combined to more than offset a sharp decline in Japanese age and source verification revenue in 2013 due to Japan’s easing of import restrictions. We believe most of the impact of Japan’s action will have been absorbed by the end of the first quarter of 2014 and that we can reestablish a consistent long-term revenue growth trend.

 

“While we continue to generate positive cash from operations and positive operating income, our bottom line has been impacted over the past year by M&A-related costs and expenses along with the effects of Japan. Our M&A activity, which included one acquisition and one strategic partnership, added more than 4,000 new customers and strengthened our position as the nation’s leader in verification in the food industry. With transaction costs behind us and as we progress through the integration process with these new businesses, we expect to achieve increased efficiencies and improved profitability over the long term.”

 

Fourth Quarter Results

 

Fourth quarter revenue increased 39% to $1,797,000 from revenue of $1,289,700 in the fourth quarter last year. Verification services revenue was $1,583,800, up 48% from $1,073,000 year-over-year, while hardware revenue, consisting primarily of cattle identification tags, was down slightly to $179,200 from $183,100 due to fewer ear tags sold in conjunction with age and source verification for Japan. Labeling revenue in the fourth quarter was up slightly to $34,000 from $33,600 in the same quarter last year.

 

Gross profit in the fourth quarter increased 14% to $798,400 from $700,100 year over year. Selling, general and administrative expenses in the fourth quarter were $773,200, a 32% increase over $585,600 in the same quarter last year. The increase was primarily attributable to assumption of ongoing SG&A costs for Validus.

 

Net loss attributable to Where Food Comes From, Inc. in the fourth quarter was $11,300, or less than one cent per share, compared with net income of $140,300, or $0.01 cent per share, in the same quarter a year ago. The year-ago fourth quarter included an income tax benefit of $28,500.

 

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Full Year Results

 

2013 full year revenue increased 5% to $5,533,500 from $5,261,400 last year. Verification revenue increased 8% to $4,682,700 from $4,328,300 year over year. Hardware revenue was $723,400, down 11% from $809,100 a year ago. Revenue from Where Food Comes From labeling and other sources increased slightly to $127,300 from $124,000. The increase in verification revenue reflected M&A activity along with increased demand for the Company’s non-hormone treated cattle (NHTC) and Verified Natural Beef programs as well as an increase in source verifications in international markets. These growth factors combined to more than offset a sharp decline in Japanese age and source verification revenue in 2013.

 

Selling, general and administrative expense increased 14% in 2013 to $2,679,100 from $2,341,700. This increase reflected legal and advisory costs associated with the Validus acquisition, partially offset by general cost reduction measures undertaken by the Company.

 

Inclusive of $218,700 in transaction costs associated with the Validus acquisition, the Company reported a net loss attributable to Where Food Comes From, Inc. of $33,600, or less than one cent per share, versus net income of $870,400, or $0.04 per share, in the prior year. The 2012 net income of $870,400 included an income tax benefit of $391,500.

 

Balance Sheet Highlights

 

Cash and cash equivalents at December 31, 2013, totaled $1.1 million, which is up from $1.0 million in the third quarter of 2013 but down from $1.4 million at 2012 year-end due to cash consideration paid in the Validus acquisition and transaction costs associated with all M&A activity. Working capital was $1.5 million at 2013 year-end versus $1.7 million in working capital at the end of 2012.

 

Conference Call and Webcast

 

The Company will conduct a conference call today at 10:00 a.m. Mountain Time.

 

The call-in numbers for the conference call:

 

Domestic Toll Free: 1-866-225-8754

 

International: 1-480-629-9819

 

Conference ID: 4671682

 

Phone replay:

 

A telephone replay of the conference call will be available through April 4, 2014, as follows:

 

Domestic Toll Free: 1-800-406-7325

 

International: 1-303-590-3030

 

Conference Code: 4671682

 

About Where Food Comes From, Inc. 

Where Food Comes From, Inc. (d.b.a. IMI Global) is America’s trusted resource for third party verification of food production practices. The Company supports more than 10,000 farmers, ranchers, processors, retailers and restaurants with a wide variety of value-added services through its IMI Global, International Certification Services, and Validus Verification Services units. In addition, the Company’s Where Food Comes From® retail and restaurant labeling program utilizes the verification of product attributes to connect consumers to the sources of the food they purchase through product labeling and web-based information sharing and education. Go to

 

www.wherefoodcomesfrom.com for additional information.

 

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CAUTIONARY STATEMENT

 

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995, based on current expectations, estimates and projections that are subject to risk. Forward-looking statements are inherently uncertain, and actual events could differ materially from the Company’s predictions. Important factors that could cause actual events to vary from predictions include those discussed in our SEC filings. Specifically, statements in this news release about industry leadership; expectations to achieve profitable growth; the Company’s belief that most of the impact of changes in Japan’s import requirements has been absorbed; and the demand for, and impact and efficacy of, the Company’s and its subsidiaries’ products and services on the marketplace are forward-looking statements that are subject to a variety of factors, including availability of capital, personnel and other resources; competition; governmental regulation of the agricultural industry; the market for beef and other commodities; and other factors. Financial results for the fourth quarter and twelve-month period are not necessarily indicative of future results. Readers should not place undue reliance on these forward-looking statements. The Company assumes no obligation to update its forward-looking statements to reflect new information or developments. For a more extensive discussion of the Company’s business, please refer to the Company’s SEC filings at www.sec.gov.

 

Company Contacts:

 

John Saunders 

Chief Executive Officer

303-895-3002

 

Jay Pfeiffer

Pfeiffer High Investor Relations, Inc.

 

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Where Food Comes From, Inc.

Statements of Income (Loss)

 

(Unaudited)

Three Months Ended
December 31,

  Year Ended
December 31,
   2013  2012  2013  2012
             
Revenues:                    
    Service revenues  1,583,762   1,073,011   4,682,738   4,328,277 
    Product sales   179,237    183,098    723,449    809,084 
    Other revenue   34,042    33,631    127,277    124,006 
    Total revenues   1,797,041    1,289,740    5,533,464    5,261,367 
                     
Costs of revenues:                    
    Labor and other costs of services   875,570    457,156    2,307,846    1,844,655 
    Costs of products   123,057    132,488    519,221    586,767 
    Total costs of revenues   998,627    589,644    2,827,067    2,431,422 
Gross profit   798,414    700,096    2,706,397    2,829,945 
Selling, general and administrative expenses   773,154    585,621    2,679,089    2,341,665 
Income from operations   25,260    114,475    27,308    488,280 
                     
Other expense (income):                    
    Interest expense   3,699    6,168    33,588    25,929 
    Gain on sale of marketable securities   —      263    —      (11,892)
    Gain on disposal of property and equipment   —      (3,208)   —      (3,208)
    Other income, net   (244)   (330)   (1,469)   (4,239)
                     
(Loss) income before income taxes   21,805    111,582    (4,811)   481,690 
Income tax benefit   10,355    (28,506)   (1,778)   (391,478)
Net (loss) income   11,450    140,088    (3,033)   873,168 
                     
Net income attributable to non-controlling interest   (22,765)   253    (30,527)   (2,810)
Net (loss) income attributable to Where Food Comes From, Inc.             (33,560)   870,358 
   (11,315)  140,341         
Net (loss) income per share:                    
    Basic  *   0.01   *   0.04 
    Diluted  *   0.01   *   0.04 
                     
Weighted average number of common shares outstanding:                    
    Basic   22,868,786    20,852,052    21,893,794    20,943,966 
    Diluted   22,686,786    20,880,391    21,839,794    21,678,858 

 

* Less than a penny ($0.01) per share

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Where Food Comes From, Inc.
Consolidated Balance Sheets
 
   
December 31,
   
December 31,
 
   
2013
   
2012
 
Assets
           
Current assets:
           
Cash and cash equivalents
  $ 1,067,537     $ 1,403,489  
Accounts receivable, net
    683,800       377,072  
Prepaid expenses and other current assets
    143,576       80,189  
Deferred tax assets
    190,184       242,944  
Total current assets
    2,085,097       2,103,694  
Property and equipment, net
    253,206       146,563  
Intangible and other assets, net
    1,716,115       303,810  
Goodwill
    1,279,762       532,997  
Long-term deferred tax assets
    480,294       277,177  
Total assets
  $ 5,814,474     $ 3,364,241  
                 
Liabilities and Equity
               
Current liabilities:
               
Accounts payable
  $ 277,633     $ 134,913  
Accrued expenses and other current liabilities
    56,091       58,808  
Customer deposits
    39,134       27,478  
Deferred revenue
    149,660       139,022  
Short-term debt and current portion of notes payable
    24,782       22,873  
Current portion of capital lease obligations
    4,173       5,506  
Total current liabilities
    551,473       388,600  
Capital lease obligations, net of current portion
    10,808       14,981  
Notes payable and other long-term debt, net of current portion
    165,755       191,106  
Notes payable, related party
          200,000  
Total liabilities
    728,036       794,687  
                 
Commitments and contingencies
               
                 
Contingently redeemable non-controlling interest
    1,018,396        
                 
Equity:
               
Preferred stock, $0.001 par value; 5,000,000 shares authorized;
none issued or outstanding
           
Common stock, $0.001 par value; 95,000,000 shares authorized; 23,233,483 (2013) and 21,837,046 (2012) shares issued, and 22,686,786 (2013) and 21,323,799 (2012) shares outstanding
    23,233       21,837  
Additional paid-in-capital
    5,216,327       3,668,556  
Treasury stock of 546,697 (2013) and 513,247 shares (2012)
    (150,849 )     (121,294 )
Accumulated deficit
    (1,321,100 )     (1,287,540 )
Total Where Food Comes From, Inc. equity
    3,767,611       2,281,559  
Non-controlling interest
    300,431       287,995  
Total equity
    4,068,042       2,569,554  
Total liabilities and equity
  $ 5,814,474     $ 3,364,241
EX-99.2 3 ex99-2.htm TRANSCRIPT FOR CONFERENCE CALL

 

Where Food Comes From, Inc. 8-K

Exhibit 99.2

 

  

2013 Year-End Conference Call Script

Call date: Tuesday, March 4, 2014

Call time: 10:00 a.m. Mountain Time

 

Jay Pfeiffer

Good morning and welcome to the Where Food Comes From 2013 year-end conference call.

 

During the course of this call, we will be making forward-looking statements based on current expectations, estimates and projections that are subject to risk. Specifically, our statements about future revenue, expenses, profitability, cash, growth strategy, market acceptance of the Company’s products and services, and potential acquisitions are forward looking statements. Listeners should not place undue reliance on these statements. There are many factors that could cause actual results to differ materially from our forward-looking statements. We encourage you to review our publicly filed documents as well as our news releases and website for more information about the Company. At present it is the Company’s policy not to provide specific guidance with respect to future revenue and earnings expectations or new customer wins.

 

I will now turn the call over to John Saunders, chairman and chief executive officer.

 

John Saunders

Thank you, Jay.

 

Good morning, everyone, and thanks for joining us today.

 

2013 was an eventful and successful year for Where Food Comes From.

 

We continued to execute on our M&A strategy, closing one acquisition and one strategic partnership that combined to add approximately 4,000 new customers for us – a big increase in our customer base in 2013. Our September acquisition of the auditing business of Validus – one of our primary competitors – has been a great success for us by any measure. Validus is the US leader in independent certification of socially responsible production practices covering pork, poultry and dairy. They are ISO 9001: 2008 certified with more than 10 years of on-farm auditing of animal welfare, environmental, security and worker care production practices. They are a third-party verifier for the National Milk Producers Federation’s National Dairy FARM Animal Care program, and an auditor for the United Egg Producers’ 5 Star Food Safety Program. In short, in addition to bringing 3,000 new customers to Where Food Comes From, Validus overnight added a whole new dimension to our business. As a bonus, our two organizations and leadership teams have proven to be an ideal fit culturally and philosophically, which is always a plus during the integration process – which has gone very smoothly.

 

One more quick point while I’m discussing Validus. Some of you who follow our industry carefully may have read about the USDA’s decision in Q1 of this year to discourage on-farm pork audits as a means of minimizing the spread of the Porcine Epidemic Diarrhea Virus that’s making the rounds today in the industry. This virus thrives in cold weather. As a result, Validus is having to push the majority of its pork audits out of the first half of 2014 and into the second half. This, in turn, will impact Validus’ revenue early in 2014.

 

Returning to the subject of M&A. In October we closed on a joint marketing agreement with MicroBeef Technologies under which we assumed management of Micro’s process verification program covering audits

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for approximately 1,000 new customers, including ranchers, feed yards and backgrounders. Our agreement also calls for our two companies to collaborate on new solutions for the beef industry.

 

I want to note that our M&A transactions – including the ICS purchase in 2012 – have been paid for using only cash on hand. At the same time, we’ve continued to generate cash from operations and maintain a strong balance sheet.

 

Where Food Comes From reported solid year-over-year revenue increases for both the fourth quarter and full year. In Q4 revenue grew by 39% to $1.8 million from $1.3 million in the same quarter last year. That included a 48% increase in verification revenue – to $1.6 million from $1.1 million. For 2013 revenue increased by 5% to $5.5 million from $5.3 million. Again, verification revenue growth led the way with $4.7 million, up 8% from $4.3 million a year ago.

 

Our growth was attributable to M&A activity along with increasing demand for our Non-Hormone Treated Cattle and Verified Natural Beef programs, and we’re also seeing higher demand for source verifications in domestic markets. All of these activities combined to more than offset the loss of Japanese source and age revenue that began in the fourth quarter of 2012 and continued on throughout 2013. As a result of Japan easing its beef import regulations, we experienced roughly a 65% decline in this segment of our business in 2013. And by the way, we think that by the end of Q1 of 2014 – the current quarter we’re in – we will have incurred the full impact of the Japanese change in market dynamics. The good news is – our ability to overcome this amount of lost revenue underscores the resiliency of our business model, which relies on diversification of our solutions mix and the addition of new customers through a combination of internal solutions development and acquisition of complementary solutions.

 

The Japan situation and our M&A activities had the effect – temporary, we believe – of depressing our profitability in 2013. Although I have spoken often about our commitment to operating on a profitable basis, we believe M&A gives us the best opportunity to generate consistent profitability over the long term. Consequently, we think trading some short-term profitability for fairly dramatic increases in marketshare is good business. And besides, if we aren’t buying these companies and capturing their customers and revenue streams, we believe someone else will. I’ll also reiterate that we continue to generate positive cash flows.

 

Now a few comments on our labeling program. Revenue was up slightly for Q4 and the full year but we did not add any new customers for the program this year and contribution to overall revenue remains modest. As previously discussed, the sales cycle is long and laborious and the reality is that many of the retailers we are speaking to – although very intrigued – have not yet embraced the urgency that we think they ultimately will as consumer demand for transparency in the food chain continues to gain momentum. On a positive note, our flagship grocery customer – Heinen’s Fine Foods, now with 19 stores in Ohio and Illinois – continues to expand their labeling initiative and show a deep, long-term commitment to the program. In November Heinen’s announced it expanded Where Food Comes From labeling beyond beef to now include lamb and chicken products.

 

I mentioned earlier our big increase in customers during 2013. While that is indeed a solid accomplishment for us, we also believe we’re just scratching the surface of our potential to rapidly expand our verification services over the next few years. Right now we see three primary drivers for this growth. One, obviously is consumer pull through. Every day we read more about consumer demand for transparency. Two, a food related event of some kind that causes a sea change in government regulation of food producers. And three, the USDA’s Animal Disease Traceability (ADT) program that, in theory at least, applies to upwards of 800,000 beef producers nationwide. 800,000 is a big number compared to our current customer base of about 10,000. Where Food Comes From now audits in the beef, poultry, lamb, eggs, dairy spaces – to more than 20 standards that include source and age, humane handling, natural, organic, gluten free and others. We have the largest solutions offering in the industry. We have a technology-based platform capable of scaling rapidly to meet a

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surge in demand. In short, we believe we are increasingly setting ourselves apart as the obvious choice for producers who are considering – or may soon be forced to subscribe to – verification services.

 

I’ll close with a quick comment on our news release of February 28th detailing our acquisition of the Merck Animal Health verification business. This transaction was interesting for a couple reasons. First, of course, is the addition of new customers and revenue streams. But we’re also gratified that a company of Merck’s stature entrusted their customers to us – a testament to the solid reputation for excellent customer service that our IMI Global auditing unit has established in the industry. Also interesting is the fact that we are adding a large number of dairy customers – further strengthening our foothold in that important niche, where a portion of newborn calves are already subject to the USDA’s ADT program.

 

As always, we at Where Food Comes From appreciate your time and attention on the call today. And also for your support of our efforts to build a sustainable business model capable of building value for its stockholders for many years to come.

 

Operator, I’ll now open the call to questions….

 

Summary of Question and Answer session:

 

·Expectation for gross margins in the near future: we probably will not return to pre-M&A gross margin levels but eventually we think the economies of scale and diversification that we gain by creating this platform of broader capabilities around our auditing and verifications services should improve our gross margins over time.
·Timeframe for listing with one of the Exchanges: we would like to list as soon as possible but unknown at this time.
·We believe the top trends in the industry are:
1.non-GMO: there is a large disconnect between retailers and consumers who both are concerned. There are dramatic changes and positive movements in the responses of food producers and sustainability. Where those two markets meets remains to be seen but we continue to pursue labeling or verification around the use and feeding of genetically modified product.
2.Animal Welfare and Gestation Crate: PEDvirus is currently going through the pork industry and the business risk that auditors going through the barns may be transmitting the disease.
3.Source verification and the local movement of regionally produced products
·Opportunities for us in the next 12-18 months: the export market and record high beef prices
·Backing out the effect of Japan upon the core business: we hesitate to provide a specific answer because we estimate that our S&A business dropped approx. 65% but many of our customers have converted to higher levels of verification. Our GAP business continues to grow and expanding to pork and poultry with strong demand from our ranch customers. We have been able to absorb the change in business where 24 months ago when S&A represented over 60% of our total business, and now our revenue numbers stay relatively flat through diversification and expanding, is a major accomplishment. Many of our competitors are no longer in the market and so we are taking leadership position not only on the beef side, but also on the dairy and pork side with Validus. ICS continues to grow their organic business presenting a long-term opportunity as well.
·In the M&A pipeline: Seafood is an opportunity but we also see opportunity within our existing markets in different regions
·Status of branding programs in light of the shutdown of the Brawley processing plant: we are working with our customer to develop an alternative solutions for the processing and supply of product to Heinen’s. We are confident that we will be able to accomplish our goal.
·Seasonality of production, sourcing, supply and demand upon the labeling program: seasonality creates challenges in promoting the WFCF brand especially if the product is “natural.” For example, in the EU during spring, premiums associated with producers who both produce and feed NHTC cattle are extremely high compared to late summer when higher numbers of cattle are coming through that meet qualifications. There is a caveat in that Heinen’s product is a dairy product meaning that it is beef raised from Holstein’s which do not have the same seasonality issues. Because of the shorter production cycles of chicken and pork which is 4-5 months compared to about years for beef, we have moved a lot of resources into marketing and promoting our labeling programs over to Validus.
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.

·We have the capacity to add another distributor the size of Heinen’s but we do it in partnership with producers too. Sometimes a retailer can make the decision to move forward but they must have a supplier that is willing to go through the verification process too. It takes working with a retailer and producer simultaneously where everyone sees value in the program and it can be a struggle with meat prices as high as they ever have been.
·Regarding consolidation in the industry, can we increase our prices on services? We haven’t seen that yet but there is opportunity for bundling which means that we essentially charge more per audit but the producer gets more value too. For example, a dairy may undergo 4-6 different audits throughout a year where we are able to compress the verifications in one single audit that we conduct. We can cut their price of the total costs of the audit in half but increase our internal revenue because of the bundling of the programs.
·Regarding supermarkets and the logistics issue: we work with both the chain and the suppliers simultaneously and the dynamics within the industry. Working with them is a team environment. The real question is how to get the consumer willing to pay for the extra value while recognizing the brand to be able to pull it through and reward everybody in the process for doing it. Because if we are add costs, complications and different requirements to the program then there must be a nugget at the end of the chain so everyone gets paid for it.
·How the GMO market is evolving our sales efforts: the use of GMO is significantly changing the way producers run their operations today, for example, the use of no-till technology. If we go with consumer demand as a producer, it is still not clear whether the GMO issue applies to meat (what the animals are eating) because as far as we know today, there is no specific test for GMO’s influence in meat. We are spending about 20% of our time focused on these new issues.

 

Closing remarks from John Saunders.

 

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