-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, GsysClh0siFoaNPKB/FpD2WbMyD+rrWdRz+kxY0fxiehJwQksntpvUrTp3TGwZNj 2FS4ExrWv43zseyYRITD0w== 0001387308-08-000062.txt : 20081114 0001387308-08-000062.hdr.sgml : 20081114 20081113194223 ACCESSION NUMBER: 0001387308-08-000062 CONFORMED SUBMISSION TYPE: 10-Q PUBLIC DOCUMENT COUNT: 4 CONFORMED PERIOD OF REPORT: 20080930 FILED AS OF DATE: 20081114 DATE AS OF CHANGE: 20081113 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Action Fashions, Ltd. CENTRAL INDEX KEY: 0001355677 STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-APPAREL & ACCESSORY STORES [5600] IRS NUMBER: 204092640 STATE OF INCORPORATION: CO FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 10-Q SEC ACT: 1934 Act SEC FILE NUMBER: 000-52413 FILM NUMBER: 081186664 BUSINESS ADDRESS: STREET 1: 2026 LOWE STREET 2: SUITE A CITY: FORT COLLINS STATE: CO ZIP: 80525 BUSINESS PHONE: 858-229-8116 MAIL ADDRESS: STREET 1: PO BOX 235472 CITY: ENCINITAS STATE: CA ZIP: 92024 10-Q 1 form10q.htm FORM 10-Q (9-30-08) form10q.htm
 
 

 

U. S. SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 10-Q


[X]
 
QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
     
   
For the quarterly period ended September 30, 2008
     
[  ]
 
TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from ___________ to _____________

ACTION FASHIONS, LTD.

Colorado
 
000-52413
 
20-4092640
(State or other jurisdiction
 
(Commission File Number)
 
(IRS Employer
of Incorporation)
     
Identification Number)
   
P.O. Box 235472
   
   
Encinitas, CA 92024
   
   
(Address of principal executive offices)
   
         
   
(858) 229-8116
   
   
(Issuer’s Telephone Number)
   

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act of 1934 during the past 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  Yes  X  No ___

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule12b-2 of the Exchange Act.

Large accelerated filer  [   ]
 
 
Accelerated filer    [    ]
Non-accelerated filer    [   ] (Do not check if smaller reporting company)
 
Smaller reporting company    [X]

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  Yes [  ] No [ X ]

APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY
PROCEEDINGS DURING THE PRECEDING FIVE YEARS

Check whether the registrant filed all documents and reports required to be filed by Section 12, 13, or 15(d) of the Exchange Act of 1934 after the distribution of securities under a plan confirmed by a court. Yes ___ No ____

APPLICABLE ONLY TO CORPORATE ISSUERS

State the number of shares outstanding of each of the issuer’s classes of common equity, as of the latest practicable date:  As of  September 30, 2008, there were 136,493,000 shares of our common stock were issued and outstanding.

PART I
ITEM 1. FINANCIAL STATEMENTS

ACTION FASHIONS, LTD.
         
       
Page
         
Condensed Balance Sheets at September 30, 2008 (unaudited) and March 31, 2008
 
F-2
         
Condensed and Unaudited Statements of Operations for the six months ended September 30, 2008 and 2007 and the three months ended September 30, 2008 and 2007
 
F-3
       
Condensed and Unaudited Statement of Changes in Shareholders' Deficit for the six months ended September 30, 2008
 
F-4
         
Condensed and Unaudited Statements of Cash Flows for the six months ended September 30, 2008 and 2007
 
F-5
       
Notes to Financial Statements
 
F-6
         
F-1


 
 

 


CONDENSED BALANCE SHEETS
     
             
       
September 30,
 
March 31,
       
2008
 
2008
       
(Unaudited)
 
(Derived from
           
Audited
           
Statements)
ASSETS
       
             
Current assets:
       
 
Cash
$
2,975
$
2,327
 
Due from related party (Note 6)
 
4,139
 
2,652
 
Inventory
 
10,213
 
10,219
   
Total current assets
 
17,327
 
15,198
             
             
TOTAL ASSETS
$
17,327
$
15,198
             
LIABILITIES AND STOCKHOLDERS' DEFICIT
       
             
Current liabilities:
       
 
Accounts payable
$
9,056
$
6,000
 
Sales tax payable
 
476
 
406
 
Loans payable to related party (Note 3)
 
21,958
 
17,687
 
Note payable to related party (Note 3)
 
475,000
 
475,000
   
Total current liabilities
 
506,490
 
499,093
             
STOCKHOLDERS' DEFICIT (Note 4)
       
 
Preferred stock, 10,000,000 shares authorized, no par value,
       
   
-0- shares issued and outstanding
 
 
 
Common stock, 500,000,000 shares authorized, no par value,
       
   
136,481,000 shares issued and outstanding as at March 31, 2008
       
   
136,493,000 shares issued and outstanding as at September 30, 2008 (Unaudited)
 
7,423
 
7,411
 
Retained deficit
 
(496,586)
 
(491,306)
             
TOTAL STOCKHOLDERS' DEFICIT
 
(489,163)
 
(483,895)
             
TOTAL LIABILITIES AND STOCKHOLDERS' DEFICIT
$
17,327
$
15,198
             
See notes to the accompanying condensed, unaudited financial statements
F-2


 
 

 


ACTION FASHION, LTD.
CONDENSED AND UNAUDITED STATEMENTS OF OPERATIONS
                   
     
Six Months ended
 
Three Months ended
     
September 30,
 
September 30,
     
2008
 
2007
 
2008
 
2007
                   
Revenues:
               
 
Sales
$
11,489
$
10,111
$
7,249
$
5,839
Total revenues
 
11,489
 
10,111
 
7,249
 
5,839
                   
Expenses:
               
 
Cost of Goods Sold
 
7,869
 
7,660
 
4,694
 
4,257
 
General and administrative
 
8,888
 
0
 
1,615
 
0
 
Compensation expense (Note 3)
 
12
 
60,000
 
6
 
30,000
Total operating expenses
 
16,769
 
67,660
 
6,315
 
34,257
                   
Loss from operations
 
(5,280)
 
(57,549)
 
934
 
(28,418)
                   
Provision for Income Taxes (Note 5)
 
                        -
 
                        -
 
                        -
 
                        -
                   
NET LOSS
$
(5,280)
$
(57,549)
$
934
$
(28,418)
                   
Basic loss per common share
$
(0.00)
$
(0.00)
$
0.00
$
(0.00)
Diluted loss per common share
$
(0.00)
$
(0.00)
$
0.00
$
(0.00)
                   
Weighted average common shares outstanding - Basic
 
136,484,143
 
136,475,000
 
136,488,000
 
136,475,000
Weighted average common shares outstanding - Diluted
 
136,484,143
 
136,475,000
 
136,488,000
 
136,475,000
                   
See notes to the accompanying condensed, unaudited financial statements
F-3


 
 

 


ACTION FASHION LTD
 STATEMENT OF CHANGES IN STOCKHOLDERS' DEFICIT
               
               
             
Total
 
Common Stock
 
Retained
 
Stockholders'
 
Shares
 
Amount
 
Deficit
 
Deficit
               
Balance at March 31, 2008
136,481,000
$
7,411
$
(491,306)
$
(483,895)
               
Shares issued to existing shareholders in
             
  exchange for existing shares on a one-for-one
             
  basis (Note 4) (unaudited)
     136,481,000
 
 
 
               
Shares returned and cancelled from existing
             
  shareholders due to exchange of common shares
             
  on a one-for-one basis (Note 4) (unaudited)
    (136,481,000)
 
 
 
               
Shares issued for services (unaudited)
             12,000
 
12
 
 
12
               
Net loss for the six months ended
             
   September 30, 2008 (unaudited)
 
 
(5,280)
 
(5,280)
               
Balance at September  30, 2008 (unaudited)
136,493,000
$
7,423
$
(496,586)
$
(489,163)
               
               
               
See notes to the accompanying condensed, unaudited financial statements
F-4


 
 

 


ACTION FASHION, LTD.
CONDENSED AND UNAUDITED STATEMENTS OF CASH FLOWS
 
           
     
Six  Months Ended
     
September 30,
     
2008
 
2007
           
CASH FLOWS FROM OPERATING ACTIVITIES
       
 
Net loss
$
(5,280)
$
(57,549)
 
Adjustments to reconcile net income to net cash
       
 
  provided by (used in) operating activities:
       
 
  Stock based compensation
 
12
 
                        -
 
  Changes in operating assets and liabilities:
       
 
    Prepaid Expenses
 
                        -
 
60,000
 
    Inventory
 
6
 
227
 
    Accounts payable and accrued expenses
 
3,126
 
(1,327)
           
NET CASH PROVIDED BY (USED IN) OPERATING ACTIVITIES
 
(2,136)
 
1,351
           
CASH FLOWS FROM FINANCING ACTIVITIES
       
 
  Proceeds from loan payable to officer
 
4,271
 
                        -
 
  Principal payments on notes payable
 
                        -
 
(6,135)
 
  Due from GK Gym
 
(1,487)
 
(841)
           
NET CASH PROVIDED BY (USED IN) FINANCING ACTIVITIES
 
2,784
 
(6,976)
           
NET CHANGE IN CASH
 
648
 
(5,625)
           
CASH BALANCES
       
 
  Beginning of period
 
2,327
 
5,861
 
  End of period
$
2,975
$
236
           
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:
     
     CASH PAID DURING THE PERIOD FOR:
       
 
  Interest
$
  -
$
  -
 
  Income taxes
$
  -
$
  -
           
See notes to the accompanying condensed, unaudited financial statements
F-5


 
 

 

ACTION FASHIONS, LTD.
Notes to Financial Statements

NOTE 1.                      BASIS OF PRESENTATION

The accompanying interim financial statements of Action Fashions, Ltd. (the “Company”) have been prepared pursuant to the rules of the Securities and Exchange Commission (the "SEC") for quarterly reports on Form 10-Q and do not include all of the information and note disclosures required by generally accepted accounting principles. These financial statements and notes herein are unaudited, but in the opinion of management, include all the adjustments (consisting only of normal recurring adjustments) necessary for a fair presentation of the Company’s financial position, results of operations, and cash flows for the periods presented. These financial statements should be read in conjunction with the Company's audited financial statements and notes thereto included in the Company’s Form 10-KSB for the period ended March 31, 2008 as filed with the SEC. Interim operating results are not necessarily indicative of operating results for any future interim period or for the full year.

NOTE 2.                      GOING CONCERN

The accompanying financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business.  As shown in the accompanying financial statements, the Company has a limited operating history and limited funds.  These factors, among others, may indicate that the Company will be unable to continue as a going concern.

The Company is dependent upon outside financing to continue operations. The financial statements do not include any adjustments that might result from the outcome of this uncertainty.  It is management’s plans to raise necessary funds via a private placement of its common stock to satisfy the capital requirements of the Company’s business plan.  There is no assurance that the Company will be able to raise necessary funds, or that if it is successful in raising the necessary funds, that the Company will successfully operate its business plan.

The financial statements do not include any adjustments relating to the recoverability and classification of assets and/or liabilities that might be necessary should the Company be unable to continue as a going concern. Our continuation as a going concern is dependent upon our ability to meet our obligations on a timely basis, and, ultimately to attain profitability.
 

NOTE 3.
RELATED PARTY TRANSACTIONS

Employment Agreement

On December 6, 2003, the Company entered into a 48 month employment agreement with Phillip E. Koehnke, our  former sole officer and Director.  The Company charged the compensation expense ratably over the term of the 48 month employment agreement.   Payment under the terms of the employment agreement was secured by a $480,000, 48 month, zero interest convertible promissory note.  The Company issued Mr. Koehnke 125,000,000 post split shares of its restricted common stock during March 2006 in exchange for payment of $5,000 of the convertible note, which reduced the balance owed on the note to $475,000.  The note matured on November 1, 2007.

Loans Payable to Related Party

On March 31, 2008, the Company made a two year zero interest promissory note payable to Phillip E. Koehnke, APC, our majority shareholder, in the amount of $17,687.

On June 30, 2008 the Company made a two year zero interest promissory note payable to Phillip E. Koehnke, APC, our majority shareholder, in the amount of $4,271.

On September 30, 2008, the Company made a two year zero interest promissory note payable to Phillip E. Koehnke, APC, our majority shareholder, in the amount of $4,722.

Line of Credit

Effective, April 1, 2007, the Company entered into a line of credit agreement with G.K.’s Gym, Inc. establishing a $15,000 line of credit for purchasing of inventory.  The line of credit agreement bears an interest rate of 6% on outstanding principle, expires on March 31, 2009 and has a balance of $0 as of September 30, 2008.

Office Lease

On June 1, 2005, the Company entered into a lease with G.K.’s Gym, Inc. for its retail space.  The lease ends on May 31, 2010.  Monthly rent is $200 per month commencing on June 1, 2007.

Future minimum lease payments required under the arrangement are as follows:

March 31,
   
Amount
 
         
  2008………       1,600  
             
  2009………       2,400  
             
  2010………       2,400  
             
  2011………       400  
             
        $ 6,800  

Legal Services

 
Legal counsel to the Company is a firm controlled by our majority shareholder.

NOTE 4.
STOCKHOLDERS’ DEFICIT

The stockholders’ equity section of the Company contains the following classes of capital stock as of September 30, 2008:

Preferred stock, no par value; 10,000,000 shares authorized, no shares issued and outstanding.

Common stock, no par value; 500,000,000 shares authorized: 136,493,000 shares issued and outstanding.

Common Stock Transactions

On September 16, 2005, the Company issued 125,000 (post split) shares of its restricted common stock to Mike Keefe as payment for services as a resident agent in the state of Colorado.  The transaction was recorded at fair value, or $5.

On March 28, 2006, the Company issued its former sole officer and director 125,000,000 (post split) shares of its restricted common stock under the terms of the convertible promissory note.  The shares were converted at a price of $0.01 per share.

On January 25, 2007, a majority of the Company’s shareholders approved the resolution of the Company’s board of directors to amend the Company’s articles of incorporation to forward split the Company’s common stock on a 250 for 1 basis.  The split occurred for shareholders of record at the close of business on January 25, 2007.  The number of shares issued on January 25, 2007, totaled 135,929,100 and increased the number of common shares outstanding to 136,475,000.  Shares issued prior to January 25, 2007, have been retroactively restated to reflect the impact of the stock split.

On or about March 31, 2008 the Company issued 6,000 shares of its restricted common stock to Susie Johnson, the Company’s President, as payment for services rendered during the three months ended March 31, 2008.  The transaction was recorded at fair value, or $6.

On or about June 30, 2008 the Company issued 6,000 shares of its restricted common stock to Susie Johnson, the Company’s President, as payment for services rendered during the three months ended June 30, 2008.  The transaction was recorded at fair value, or $6.

On or about September 30, 2008 the Company issued 6,000 shares of its restricted common stock to Susie Johnson, the Company’s President, as payment for services rendered during the three months ended September 30, 2008.  The transaction was recorded at fair value, or $6.

Exchange of Shares with Existing Shareholders

On April 1, 2008 the Company issued 136,481,000 shares to its existing shareholders in exchange for their existing (old) shares on a 1 for 1 basis.  No value was assigned to the exchange of shares.  The old shares were returned to treasury and cancelled.

The purpose of the exchange was to replace the previously issued shares of common stock which FINRA had deemed were not subject to the exemptions provided by Rule 144 of the Securities Act of 1933.

NOTE 5.
INCOME TAXES

The Company records its income taxes in accordance with SFAS No. 109, “Accounting for Income Taxes”.  The Company incurred net operating losses during all periods presented resulting in a deferred tax asset, which was fully allowed for; therefore, the net benefit and expense resulted in $-0- income taxes.

 
NOTE 6.
CONCENTRATION OF CREDIT RISK

The Company’s sole retail outlet is presently within the facilities of G.K. Gymnastics, Inc. (“GK”), a dance and gymnastics school/studio located in Fort Collins, Colorado.  The Company is dependent upon the clientele generated by the dance studio. If the business of the school/studio declines or ceases to exist, the Company’s sales could also decline or cease to exist.
 
GK is a related party to the Company.  The owners of GK are the parents of Phillip E. Koehnke, the Company’s majority shareholder.  As of September 30, 2008, GK owed the Company $1,487 in addition to $6,800 in unpaid rent expense.

F-7
 

 
 

 

ITEM 2.                      MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION ORPLAN OF OPERATIONS

The following discussion and analysis should be read in conjunction with our unaudited consolidated financial statements and related notes included in this report. The statements contained in this report that are not historic in nature, particularly those that utilize terminology such as “may,” “will,” “should,” “expects,” “anticipates,” “estimates,” “believes,” or “plans” or comparable terminology are forward-looking statements based on current expectations and assumptions.

Various risks and uncertainties could cause actual results to differ materially from those expressed in forward-looking statements.

The forward-looking events discussed in this report, the documents to which we refer you and other statements made from time to time by us or our representatives, may not occur, and actual events and results may differ materially and are subject to risks, uncertainties and assumptions about us. For these statements, we claim the protection of the “bespeaks caution” doctrine. All forward-looking statements in this document are based on information currently available to us as of the date of this report, and we assume no obligation to update any forward-looking statements. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results to differ materially from any future results, performance or achievements expressed or implied by such forward-looking statements.

The Company

Action Fashions, Ltd. is in the business of retail sports apparel sales. Our executive offices are located at, P.O. Box 235472, Encinitas, California, 92024.  Our telephone number is (858) 229-8116.  Our retail location is located at 2026 Lowe Street, Fort Collins, CO 80525.

We were originally incorporated under the laws of the State of Colorado on June 22, 1990, as U.S.A. Connection, Inc.  On June 1, 2005, we entered into an arms length asset purchase agreement with G.K. Gymnastics, Inc. to purchase the retail inventory of G.K. Gymnastics, Inc. for a total purchase price of $19,000 which was wholesale value of the goods purchased.  The $19,000 purchase price was paid for with a five year, zero interest, $19,000 promissory note.  October 28, 2005, we filed Articles of Amendment with the Colorado Secretary of State changing our name to Action Fashions, Ltd. to better reflect our business operations.  Our fiscal year end is March 31st.

The Business

We are an apparel company specializing in the retail sales of exercise, gymnastics, and dance apparel including clothing, outfits, shoes and related accessories.  Our sole retail outlet is presently located within the facilities of G.K. Gymnastics, Inc., a dance and gymnastics school/studio located in Fort Collins, Colorado. By embedding our retail facility internally at the school/studio we have been able to market to a captive audience of dance and gymnastics students with minimal outside competition. Our goal is to expand our retail outlet from the current location to multiple dance and gymnastics schools throughout the country beginning with the State of Colorado.  Our auditors have expressed concern about our ability to continue as a going concern.

Business Strategy

Our retail location is presently located within the 30,000 square foot building of the G.K. Gymnastics, Inc. dance and gymnastics school/studio in Fort Collins, Colorado. The G.K. Gymnastics, Inc. facility has over 700 students, not including their other family members.  These students and their families serve as our customer base.

Our retail location is situated near the main entrance of the G. K. Gymnastics, Inc. facility and has its own separate entrance.  By embedding the retail facility internally at the school/studio we are able to market to a captive audience of dance and gymnastics students with minimal outside competition. We have found that the relationship between our retail store and the school/studio has both increased store sales and satisfied a consumer need for the studio/school and its members.  In addition, we believe that our relationship with the school/studio gives us an advantage over our competitors because most sales outlets for dance and gymnastics apparel exist in larger sporting goods stores, department stores and a limited number of specialty athletic clothing stores. By focusing our sales inside the school/studio we can target our market when the customer enters and exits the school/facility and we believe we will be able to compete more efficiently with larger retail competitors. By placing our store front locations in areas of high target customer traffic with highly visible product placement and creative store displays, we hope to attract an increased customer sales base.  Our staff are typically experienced dance and gymnastics instructors that are usually familiar with the customer and understand the customer’s needs.

 We conduct limited marketing and advertising utilizing the local Yellow Pages, various mailings and fliers.  We primarily rely upon our individual store displays, embedded location and word-of-mouth to attract customers. Our product lines are supported by visual merchandising, which consists of window displays, table layouts and various promotions. This type of marketing is an important component of our marketing and promotion strategies since our embedded location provides significant target customer foot traffic.

We have found that many schools and studios throughout the country already maintain in-store retail sales departments.  However, these “stores” are usually poorly run, unorganized and not properly inventoried.  Our goal is to offer school/studio owners a profit center without the headache and hassle of merchandizing, inventorying and returning products.

In addition to our existing location in Fort Collins, Colorado, within the next 12 months, we plan to expand our business into 2 to 4 new locations in existing gymnastics and dance schools and studios in the state of Colorado.
Our goal is to offer other gymnastic and dance schools a “pre-packaged” retail store whereby we will design and construct small retail outlets within the school/studio, supply the inventory on an ongoing basis and train the school/studio’s existing staff to sell the products.  We will split the profits from the sales with the school/studios on a negotiated basis pursuant to contractual agreements.  The pre-packaged program that will allow the studios and schools to offer their captive customers dance and gymnastics apparel from within their existing facility without the cost and burden of establishing the store, seeking vendors and/or purchasing large amounts of inventory.  We estimate the cost for each location to be approximately $25,000 - $40,000 depending on the location, and plan on raising the funds by a private placement of our securities.

Competitive Business Conditions

The retail gymnastics and dance apparel industry is competitive and highly fragmented with no standout industry leaders. This type of apparel is usually sold though sporting goods stores, department stores and a limited number of specialty athletic clothing stores. We believe our target customers choose to purchase apparel based on the following factors: style and fashion, fit and comfort, customer service, shopping convenience and environment and value and we believe that we have advantages over our competitors in meeting these needs. Specifically, by locating our store within dance and gymnastics studios, we are able to make the sale immediately before or after the customer participates in the activity in which the apparel is used.

We experience the normal seasonal pattern of the retail apparel industry with our peak sales occurring during the Christmas, back-to-school and spring periods. In addition, we also experience additional sales and interest increases in cyclical periods surrounding the Summer Olympics. To keep merchandise fresh and fashionable, slow-moving merchandise is marked down throughout the year.

Distribution Methods of the Products

We currently market our products to a limited captive market based on our current location. Products are sold on site with little distribution and shipping costs. We project revenue increase from future expansion by adding additional retail outlets in various target market areas throughout the country.  There is no assurance of the revenue increase from future expansion or that expansion will occur at all.

 
Results of Operations

For the six months ended September 30, 2008, we had revenues of $11,489 compared to $10,111 for the six month ended September 30, 2007.   We attribute this increase in sales due to increased enrolment in the gymnastics facility and the summer Olympics.

For the six months ended September 30, 2008, we had total operating expenses of $16,769 and an operating loss of ($5,280) compared to total operating expenses of $67,660 and an operating loss of ($57,549) for the six months ended September 30, 2007.  The substantial decrease in operating expenses for the six months ended September 30, 2008, is attributable to the expiration of the employment agreement with Mr. Koehnke, thus reducing our quarterly operating expenses by $30,000.  In addition, we saw increased sales for the six months ended September 30, 2008.

Generally, our cost of goods, wholesale prices and inventory have remained stable over the past 12 months.

As expected, our sales increase his quarter primarily due to the 2008 summer Olympics in Beijing, China.  We expect that sales should slightly increase next quarter as well. Historically, national interest in the summer Olympics has significantly increased enrolment in gymnastics schools throughout the United States.   While summer enrolment in the gymnastics school is generally down due to competing summer activities available to children, we anticipate that our sales will increase through the end of 2008 and though 2009 with the increased advertising of the summer Olympics and the anticipated increased enrollment in the gymnastic school facility in which our business is located.

With the increased enrolment in gymnastics and dance activities, we expect that there will be an increased need for our apparel and thus increased sales.

Liquidity and Capital Resources

At September 30, 2008, we had cash of $2,975 compared to $236 at September 30, 2007.  As at October 31, 2008, we have $1,200 cash on hand.

Future Goals

Since our inception, our goal has been to expand our business into new locations.  Our goal was to be a fully reporting company with our shares of common stock trading in the public market prior to the beginning of the 2008 summer Olympics.  With the increase interest in gymnastics following the summer Olympics, we believed that this would be a catalyst to begin our expansion plan.  However, although we have been able to become a reporting company, we have had continuing difficulties in filing our 211 application with FINRA and as of the date of this Report, our 211 application has not been completed and our common stock is not trading in the public market.  This is unfortunate as the 2008 summer Olympics are now over as of the date of this Report.
 
As of the date of this Report, our revised goal is to have our common stock trading in the public market within the next 6 to 12 months.  If we are successful, our next goal is to seek financing for our expansion goals whether it be through bank loans or a private placement of our securities.  If we are unable to successfully file our 211 application or obtain proper financing, we may have to reevaluate our business plan and future operations.
 
 
Assuming we obtain proper financing, we plan on expanding into the Loveland, Colorado location during the second half of our fiscal year and opening in another 2-4 locations thereafter.  The opening of additional locations is dependent upon sufficient financing and the identification of suitable gymnastic/dance school facilities.  We anticipate that each new location will require approximately $25,000 - $40,000 to open depending upon the location.
 
 
Off-balance Sheet Arrangements
 
We maintain no significant off-balance sheet arrangements

Foreign Currency Transactions

None.

Number of total employees and number of full time employees.

We do not have any full time employees and do not expect to hire any new employees within the next 12 months. Ms. Johnson is our sole officer and director.

ITEM 3.                      QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

We currently do not utilize sensitive instruments subject market risk in our operations.

ITEM 4.                      CONTROLS AND PROCEDURES

As required by Rule 13a-15 under the Securities Exchange Act of 1934 (“Exchange Act”) we carried out an evaluation of the effectiveness of the design and operation of our disclosure controls and procedures as of June 30, 2008, being the date of our most recently completed fiscal quarter. This evaluation was carried out under the supervision and with the participation of our Chief Executive Officer/Chief Financial Officer. Based upon that evaluation, our sole officer has concluded that our disclosure controls and procedures were effective to ensure that information required to be disclosed in our Exchange Act reports is recorded, processed, summarized, and reported within the time periods specified in the Securities and Exchange Commission’s rules and forms, and that such information is accumulated and communicated to them to allow timely decisions regarding required disclosure. There were not any changes in our internal control over financial reporting during our most recent fiscal quarter that have materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.
 
PART II – OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS

None.

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

None.

ITEM 3. DEFAULT UPON SENIOR SECURITIES

None.

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

None.

ITEM 5. OTHER INFORMATION

None.

ITEM 6. EXHIBITS

Exhibit #
 
Description
     
3.1
 
Articles of Incorporation filed with the Secretary of State of Colorado on June 22, 1990 (Filed as an exhibit to our registration statement on Form 10-SB filed on January 24, 2007).
     
3.2
 
Articles of Amendment to the Articles of Incorporation filed with the Secretary of State of Colorado on October 17, 2006 (Filed as an exhibit to our registration statement on Form 10-SB filed on January 24, 2007).
     
3.3
 
Articles of Amendment to Articles of Incorporation filed with the Secretary of State of the State of Colorado on January 25, 2007 (Filed as an exhibit to our annual report on Form 10-KSB filed on June 29, 2007).
     
3.3
 
Amended and Restated Bylaws dated December 30, 2005 (Filed as an exhibit to our registration statement on Form 10-SB filed on January 24, 2007).
     
4.1
 
June 1, 2005, Promissory Note in the amount of $19,000 made by the Company to G.K.’s Gym, Inc. as payment for assets (Filed as an exhibit to our registration statement on Form 10-SB filed on January 24, 2007).
     
4.2
 
December 6, 2003, Convertible Promissory Note in the amount of $480,000 made by the Company to Phillip E. Koehnke as payment under the terms of Mr. Koehnke’s employment agreement with the Company (Filed as an exhibit to our registration statement on Form 10-SB file on January 24, 2007).
     
10.1
 
Employment agreement dated December 6, 2003, between the Company and Phillip E. Koehnke (Filed as an exhibit to our registration statement on Form 10-SB filed on January 24, 2007).
     
10.2
 
June 1, 2005, Asset Purchase Agreement by and between the Company and G.K.’s Gymnastics, Inc. (Filed as an exhibit to our registration statement on Form 10-SB filed on January 24, 2007).
     
14.1
 
Code of Ethics (Filed as an exhibit to our annual report on Form 10-KSB filed on June 29, 2007).
     
31.1
 
Certification of Susie Johnson, pursuant to Rule 13a-14(a) (Attached hereto).
     
31.2
 
Certification of Susie Johnson, pursuant to Rule 13a-14(a) (Attached hereto).
     
32.1
 
Certification of Susie Johnson pursuant to 18 U.S.C Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (Attached hereto).


Signatures
 
In accordance with the requirements of the Exchange Act, the registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized
 
Signatures
 
Title
 
Date
         
 
/s/ Susie Johnson
 
President, Chief Executive Officer, Chief Financial Officer, Director
 
November 13, 2008
Susie Johnson
       


 
 

 

EX-31.1 2 ex311.htm EX. 31.1 ex311.htm
 
 

 

Exhibit 31.1
 
I, Susie Johnson, certify that:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Date:                      November 13, 2008

/s/ Susie Johnson
Susie Johnson
                President

 
 

 

EX-31.2 3 ex312.htm EX. 31.2 ex312.htm
 
 

 


 
Exhibit 31.2
 
 
I, Susie Johnson, certify that:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Date:    November 13, 2008

/s/ Susie Johnson
Susie Johnson
               President

 
 

 

EX-32.1 4 ex321.htm EX. 32.1 ex321.htm
 
 

 

Exhibit 32.1


CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350 ADOPTED PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the Quarterly Report of Action Fashions, Ltd., a Colorado Corporation, (the “Company”) on Form 10-Q for the period ended September 30, 2008, as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Susie Johnson, President, Chief Executive Officer and Chief Financial Officer of the Company, certify the following pursuant to Section 18, U.S.C. 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002:

1.  
The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

2.  
The information contained in the report fairly presents, in all material respects, the financial condition and results of operations of the Company.


/s/ Susie Johnson
Susie Johnson
President, Chief Executive Officer and
Chief Financial Officer

November 13, 2008


 
 

 

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