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Information About Qurate Retail's Operating Segments
12 Months Ended
Dec. 31, 2019
Information About Qurate Retail's Operating Segments  
Information About Qurate Retail's Operating Segments

(17) Information About Qurate Retail's Operating Segments

Qurate Retail, through its ownership interests in subsidiaries and other companies, is primarily engaged in the video and on-line commerce industries. Qurate Retail identifies its reportable segments as (A) those consolidated subsidiaries that represent 10% or more of its consolidated annual revenue, annual Adjusted OIBDA or total assets and (B) those equity method affiliates whose share of earnings represent 10% or more of Qurate Retail's annual pre-tax earnings. The segment presentation for prior periods has been conformed to the current period segment presentation.

Qurate Retail evaluates performance and makes decisions about allocating resources to its operating segments based on financial measures such as revenue, Adjusted OIBDA, gross margin, average sales price per unit, number of units shipped and revenue or sales per customer equivalent. In addition, Qurate Retail reviews nonfinancial measures such as unique website visitors, conversion rates and active customers, as appropriate.

For segment reporting purposes, Qurate Retail defines Adjusted OIBDA as revenue less cost of sales, operating expenses, and selling, general and administrative expenses (excluding all stock-based compensation and transaction related costs). Qurate Retail believes this measure is an important indicator of the operational strength and performance of its businesses by identifying those items that are not directly a reflection of each business’ performance or indicative of ongoing business trends. In addition, this measure allows management to view operating results and perform analytical comparisons and benchmarking between businesses and identify strategies to improve performance. This measure of performance excludes depreciation and amortization, stock-based compensation, certain purchase accounting adjustments, separately reported litigation settlements, transaction related costs (including restructuring, integration, and advisory fees), and impairment charges that are included in the measurement of operating income pursuant to GAAP. Accordingly, Adjusted OIBDA should be considered in addition to, but not as a substitute for, operating income, net income, cash flow provided by operating activities and other measures of financial performance prepared in accordance with GAAP. Qurate Retail generally accounts for intersegment sales and transfers as if the sales or transfers were to third parties, that is, at current prices.

During the first quarter of 2019 the Company changed its reportable segments to combine HSN and QVC U.S. into one reportable segment called “QxH,” and presented prior period information to conform with this change.  As a result of the QRG Initiatives and additional integration activities to drive synergies between HSN and QVC U.S., the chief operating decision maker began reviewing HSN and QVC U.S. information as one business unit during the first quarter of 2019. 

For the year ended December 31, 2019, Qurate Retail has identified the following consolidated subsidiaries as its reportable segments:

QxH– QVC U.S. and HSN market and sell a wide variety of consumer products in the United States, primarily by means of their televised shopping programs and via the Internet through their websites and mobile applications.
QVC International –  QVC International markets and sells a wide variety of consumer products in several foreign countries, primarily by means of its televised shopping programs and via the Internet through its international websites and mobile applications.
Zulily – Zulily markets and sells a wide variety of consumer products in the United States and several foreign countries through flash sales events, primarily through its app, mobile and desktop experiences.

Qurate Retail's operating segments are strategic business units that offer different products and services. They are managed separately because each segment requires different technologies, distribution channels and marketing strategies.  The accounting policies of the segments that are also consolidated subsidiaries are the same as those described in the Company's summary of significant accounting policies.

Performance Measures

Years ended December 31,

2019

2018

2017

    

    

Adjusted

    

    

Adjusted

    

    

Adjusted

Revenue

OIBDA

Revenue

OIBDA

Revenue

 OIBDA

amounts in millions

QxH

$

8,277

 

1,536

 

8,544

 

1,630

 

6,140

 

1,455

QVC International

2,709

446

2,738

429

2,631

451

Zulily

1,571

48

1,817

108

1,613

91

Corporate and other

 

901

 

(1)

 

973

 

(13)

 

23

 

(47)

Inter-segment eliminations

(2)

(3)

Consolidated Qurate Retail

$

13,458

 

2,029

 

14,070

 

2,154

 

10,404

 

1,950

Other Information

December 31, 2019

December 31, 2018

 

  

  

Investments

  

  

  

Investments

  

 

Total

in

Capital

Total

in

Capital

 

assets

affiliates

expenditures

assets

affiliates

expenditures

 

 

amounts in millions

QxH

$

12,774

 

40

 

257

 

12,817

 

38

 

161

QVC International

2,268

34

2,154

67

Zulily

1,136

23

2,199

24

Corporate and other

 

1,127

 

86

 

11

 

671

 

97

 

23

Consolidated Qurate Retail

$

17,305

 

126

 

325

 

17,841

 

135

 

275

The following table provides a reconciliation of consolidated segment Adjusted OIBDA to operating income and earnings (loss) from continuing operations before income taxes:

Years ended December 31,

 

    

2019

    

2018

    

2017

 

amounts in millions

 

Consolidated segment Adjusted OIBDA

$

2,029

 

2,154

 

1,950

Stock-based compensation

 

(71)

 

(88)

 

(123)

Depreciation and amortization

 

(606)

 

(637)

 

(725)

Transaction related costs

(1)

(72)

(59)

Impairment of intangible assets and long lived assets

(1,167)

(33)

Operating income

184

 

1,324

 

1,043

Interest expense

 

(374)

 

(381)

 

(355)

Share of earnings (loss) of affiliates, net

 

(160)

 

(162)

 

(200)

Realized and unrealized gains (losses) on financial instruments, net

 

(251)

 

76

 

145

Gains (losses) on transactions, net

 

(1)

 

1

 

410

Tax sharing income (expense) with GCI Liberty, Inc.

(26)

32

Other, net

 

6

 

(7)

 

7

Earnings (loss) from continuing operations before income taxes

$

(622)

 

883

 

1,050

Revenue by Geographic Area

Revenue by geographic area based on the location of customers is as follows:

Years ended December 31,

 

    

2019

    

2018

    

2017

 

amounts in millions

 

United States

$

10,666

 

11,233

 

7,684

Japan

 

1,028

 

947

 

934

Germany

 

890

 

943

 

899

Other foreign countries

 

874

 

947

 

887

$

13,458

 

14,070

 

10,404

Long-lived Assets by Geographic Area

December 31,

 

    

2019

    

2018

 

amounts in millions

 

United States

$

935

 

869

Japan

 

153

 

165

Germany

 

154

 

161

Other foreign countries

 

109

 

127

$

1,351

 

1,322