SB-2 1 sb2premin0306.htm PREMIUM INDEMNITY HOLDING CO SB-2

As filed with the Securities and Exchange Commission on March 16, 2006 Registration No. _____________

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

___________________________

FORM SB-2

REGISTRATION STATEMENT

UNDER THE SECURITIES ACT OF 1933

 

PREMIER INDEMNITY HOLDING COMPANY

(Name of small business issuer in its charter)

3001 N Rocky Point Dr, Ste 200

Tampa, FL 33607

813-286-6194

(Name, address and telephone number of Registrant)

FLORIDA
(State or other jurisdiction of
incorporation or organization)

6331

(Primary Standard Industrial Classification Code Number)

20-2680961
(I.R.S. Employer
Identification No.)

Stephen L. Rohde

Premier Indemnity Holding Company

3001 N Rocky Point Dr, Ste 200

Tampa, FL 33607

813-286-6194

With a copy to

William M. Aul, Esq.

Law Offices of William M. Aul

7676 Hazard Center Drive, Suite 500

San Diego, California 92108

(619-497-2555)

(Name, address, including zip code, and telephone number, including area code, of agent for service)

Approximate date of proposed sale to the public: From time to time after the effective date of this Registration Statement.

If any of the securities being registered on this Form are to be offered on a delayed or continuous basis pursuant to Rule 415 under the Securities Act of 1933, other than securities offered only in connection with dividend or interest reinvestment plans, check the following box. x

If this Form is filed to register additional securities for an offering pursuant to Rule 462(b) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering. o

If this Form is a post-effective amendment filed pursuant to Rule 462(c) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering. o

If delivery of the prospectus is expected to be made pursuant to Rule 434, please check the following box. o

 

CALCULATION OF REGISTRATION FEE

Title Of Each
Class Of Securities
To Be Registered

Amount To Be
Registered(1)

Proposed
Maximum
Offering Price
Per Share

Proposed
Maximum
Aggregate
Offering Price

Amount Of
Registration Fee

Common stock

17,500,000 (1)

$1.00.(2)

$17500,000

$1,872.50

(1) Of the shares of common stock being registered hereby, 15,000,000 shares are to be offered and sold by the Registrant and 2,500,000 shares are to offered and sold by a selling stockholder.

(2) The offering price has been arbitrarily determined by the Registrant and bears no relationship to assets, earnings, or any other valuation criteria.

(3) The Registrant will not receive any of the proceeds from the sale by the selling shareholder of its shares.

(4)

Estimated in accordance with Rule 457(c)solely for the purpose of calculating registration fee.

 

THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL FILE A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS REGISTRATION STATEMENT

SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(A) OF THE SECURITIES ACT OF 1933 OR UNTIL THE REGISTRATION STATEMENT SHALL BECOME EFFECTIVE ON SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID SECTION 8(A), MAY DETERMINE.

 

 


The information in this prospectus is not complete and may be changed. We may not sell these securities until the registration statement filed with the Securities and Exchange Commission is effective. This prospectus is not an offer to sell these securities and we are not soliciting an offer to buy these securities in any state where the offer or sale is not permitted.

SUBJECT TO COMPLETION, DATED __________________, 2006

 

Premier Indemnity Holding Company

17,500,000

SHARES OF

COMMON STOCK

$1.00 per share


 

This prospectus relates to the offer and sale of up to 17,500,000 shares of the common stock of Premier Indemnity Holding Company, a Florida corporation, of which 15,000,000 shares are being offered and sold by the company and 2,500,000 shares by one selling stockholder identified in this prospectus. The selling shareholder has agreed to refrain from selling any of its shares registered hereby until such time as we have achieved a minimum of $8,500,000 of proceeds from the sale of our shares hereby. As currently planned, the 15,000,000 shares offered by the company will be sold by certain of the company’s officers and directors each of whom will not receive any commission or compensation for the sale of these shares. Nevertheless and depending on initial responses by prospective purchasers in this offering, we may subsequently determine to engage the services of one or more non-affiliated NASD member broker-dealers to offer and sell our shares. We will receive all of the net proceeds from our sale of these 15,000,000 shares but will not receive any proceeds from the sale by the selling stockholder of its 2,500,000 shares of common stock. We are a development stage company with no prior business operations or revenues. The offering price for the shares has been arbitrarily determined by us, and does not necessarily bear any direct relationship to our assets, operations, book or other established criteria of value. This is a “minimum-maximum offering” of the company’s shares with the minimum offering set at $8.5 million. We are offering our shares on a “best efforts” basis, and pending receipt of at least $8,500,000 in funds from the sale of 8,500,000 shares, all proceeds, if any, received from this offering will be deposited in a non-interest bearing escrow account held by the escrow agent. If subscriptions for 8,500,000 shares offered hereby by us have not been received and accepted by the company within 90 days from the commencement of the offering, which may be extended for an additional 30 days, the offering will terminate so further offers or sales of the shares will be made, and all funds then held in escrow will be immediately returned to investors. If we achieve the minimum offering, then all additional proceeds from the sale of our shares, if any, will be immediately released to us. There has been no public market for our common stock prior to the offering, and we cannot assure you that a public market will develop by reason of this offering. We intend to seek inclusion of our common stock for quotation on the OTC Electronic Bulletin Board under the proposed symbol ________. In the event our common stock is not accepted for inclusion on the OTC Electronic Bulletin Board an investor would likely find it difficult to dispose of our shares, or to obtain current quotations as to the value of our shares.

 

Investing in our Common Stock involves significant risks. See “Risk Factors” on page 6 for a description of certain factors that you should carefully consider before purchasing the shares offered by this prospectus. Neither the Securities and Exchange Commission nor any state securities commission has approved or disapproved of these securities or determined if this prospectus is truthful or complete. Any representation to the contrary is a criminal offense.

               

Price to Public

Underwriting Discounts and Commissions(1)

Proceeds to Company(2)(3)

Proceeds to

Selling

Stockholder

Per Share

$1.00

$0

$1.00

$1.00

Minimum

$8,500,000

$0

$8,500,000

$0

Maximum

$15,000,000

$0

$15,000,000

$0

Total

$15,000,000(4)

$0

$15,000,000

$2,500,000

 

Information contained herein is subject to completion or amendment. A registration statement relating to these securities has been filed with the Securities and Exchange Commission. These securities may not be sold nor may offers to buy be accepted prior to the time the registration becomes effective. This prospectus shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of these securities in any state in which such offer solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any state.

See footnotes on following page.

The date of this prospectus is _______________.

 

 

1

 


 

Footnotes from prior page:

 

(1)  We intend to solicit offers and sales of our shares registered hereby and offered by us to members of the public, subject to applicable state securities regulations. Certain of our officers, directors and employees may participate in our offer of shares to the public but will receive no compensation or remuneration for those efforts. Officers, directors, and our principal shareholders may be purchasing shares in this offering including any amount that may be necessary to meet the minimum offering. In addition, one of our stockholders (not the selling stockholder) who is an affiliate of a National Association of Securities Dealers, or NASD member firm, may introduce prospective investors to us and engage in the solicitation of responses from members of the public, but such stockholder will not engage in offering or selling our shares and will not receive any commissions or compensation for such efforts.

 

(2)   We have not retained or engaged any NASD member firm or affiliate or registered representative thereof to act on our behalf or to provide services in connection with the offer and sale of our shares in this offering. Nevertheless, depending on initial responses by prospective purchasers in this offering, we may subsequently determine to engage the services of one or more non-affiliated NASD member broker-dealers, referred to for these purposes as a “Participating Dealer”, in which case we anticipate paying the Participating Dealers selling commissions equal to approximately seven percent (7%) of the gross proceeds of our offering received directly through their efforts and a non-accountable expense allowance and due diligence reimbursement of three percent (3%) of similar gross proceeds. Participating Dealers will not receive selling commissions with respect to shares sold by the company or our officers, directors or employees. We may, under certain circumstances, indemnify the Participating Dealers from certain civil liabilities which may arise with respect to this offering, including liabilities under the Securities Act of 1933, as amended.

 

(3)   Proceeds to the company are calculated before the deduction of expenses in connection with this offering and payable by the company, which are estimated at approximately $101,872.50 and include filing, legal, accounting, printing and other miscellaneous fees. The selling stockholder will not be paying any of the expenses of this offering.

 

(4)   Includes the selling stockholder shares, and assumes that such selling stockholder’s shares are sold at a price of $1.00 per share.

 

 

2

 


 

 

TABLE OF CONTENTS

 

SUMMARY INFORMATION

4

RISK FACTORS

6

CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS

10

USE OF PROCEEDS

10

DILUTION

11

PLAN OF OPERATION

12

MARKET FOR COMMON EQUITY AND RELATED STOCKHOLDER MATTERS

13

DESCRIPTION OF BUSINESS

14

DESCRIPTION OF PROPERTY

26

DIRECTORS, EXECUTIVE OFFICERS, PROMOTERS AND CONTROL PERSONS

26

EXECUTIVE COMPENSATION

28

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

29

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

30

DESCRIPTION OF SECURITIES

31

SELLING STOCKHOLDER

31

PLAN OF DISTRIBUTION

32

DISCLOSURE OF COMMISSION POSITION ON INDEMNIFICATION FOR SECURITIES ACT LIABILITIES

33

LEGAL PROCEEDINGS

34

EXPERTS

34

INTEREST OF NAMED EXPERTS AND COUNSEL

34

WHERE YOU CAN FIND MORE INFORMATION

34

INDEX TO FINANCIAL STATEMENTS

F1

 

You should rely only on the information contained in this document or to which we have referred you. We have not authorized anyone to provide you with information that is different. This document may only be used where it is legal to sell these securities. The information in this document may only be accurate on the date of this document. However, in the event of a material change, this prospectus will be amended or supplemented accordingly.

 

3

 


 

 

SUMMARY INFORMATION

 

The following summary is qualified in its entirety by the more detailed information, financial statements and other data appearing elsewhere in this Prospectus. At various places in this Prospectus, we may make reference to the "company" or "us" or "we." When we use those terms, unless the context otherwise requires, we mean Premier Indemnity Holding Company and its subsidiaries.

 

About Premier Indemnity Holding Company

 

We were incorporated as Premier Indemnity Holding Company in Florida on April 22, 2005. We are a development-stage company with no current sales revenues and limited operations devoted primarily to administrative and organizational matters and the registration of the shares offered hereby.

 

We have two wholly-owned subsidiaries, Premier Indemnity Insurance Company and Premier Indemnity Associates, Inc. through which we intend, upon receiving licenses from the Office of Insurance Regulation of the Florida Department of Financial Services to write HO3 (Homeowners) and HO6 (Condominium) insurance policies to homes under 30 years old with replacement cost values ranging from $50,000 (Condominiums) and $100,000 (Homes) to a maximum of $500,000. We will focus our business solely on offering insurance products within the state of Florida. However, we intend to engage in additional capital raises in the future to continue to exploit opportunities in the Southeast United States. Assuming market conditions remain the same, we will continue to enhance our portfolio of products, increase sales and segment the market. By spreading operating cost costs over a larger revenue base, the possible outcomes of this strategy include increased revenues and enhanced profit margins. Our principal offices are at 3001 N Rocky Point Dr East, Ste 200 Tampa, FL 33607 and our telephone number is 813-286-6194.

 

We seek to enter the insurance business that will allow us to offer homeowners policies in Florida to meet what we believe is a strong market with significant demand for insurance. To achieve this goal, we plan to recruit and appoint a carefully selected group of independent agents to write the insurance policies. In writing and producing these policies, we plan to outsource policy and claims services to WaterStreet Company, a provider of business process outsourcing solutions. We believe that by having WaterStreet provide these services (for processing policies and claims) to our anticipated policyholders, we may be able to remain better focused on pricing, underwriting, and marketing our planned insurance products and also avoid certain up-front costs. Since we are aware that the Florida market faces a continuing threat of hurricanes, we intend to employ the latest catastrophe modeling technology to better manage the catastrophe risk exposure associated with the Florida insurance market.

 

The Offering

 

Common stock offered by Premier Indemnity Holding Company

15,000,000 Shares

 

Common stock offered by the selling stockholder

2,500,000 Shares

 

Common stock outstanding before offering

33,625,000 Shares

Common stock outstanding after minimum offering

42,125,000 Shares

 

Common stock outstanding after maximum offering

48,625,000 Shares

 

 

Use of Proceeds

 

We will not realize any of the proceeds from the sale of the shares offered by the selling stockholders. See "Use of Proceeds". We will use any proceeds we receive from the sale of the 15,000,000 shares by us to meet the capital requirements required by the Office of Insurance Regulation of the Florida Department of Financial Services and for general corporate purposes. We will not realize any of the proceeds from the sale of the shares offered by the selling stockholder.

 

Officers, directors, and our principal shareholders may be purchasing shares in this offering including any amount that may be necessary to meet the minimum offering. Our principal office is at 3001 N Rocky Point Dr East, Ste 200 Tampa, FL 33607at which our telephone number is: 813-286-6194.

 

 

4

 


 

 

SUBSCRIPTION INFORMATION

 

Subscribers purchasing the shares should make checks payable to __________, as Escrow Agent for Premier Indemnity Holding Company. Subscribers should also complete a Purchase Order Form, a form of which is enclosed herewith as Appendix A to this prospectus. For convenience, an actual Purchase Order Form will be included with this prospectus. Additional copies of the Purchase Order Form may be obtained by writing, calling or faxing the company at its office: Telephone (813) 286-6194 and facsimile (406) 837-1819

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

5

 


 

 

RISK FACTORS

 

The shares of our common stock being offered for sale are highly speculative and involve a high degree of risk. Only those persons able to lose their entire investment should purchase these shares. Before purchasing any of these shares, you should carefully consider the following factors relating to our business and prospects. You should also understand that this prospectus contains "forward-looking statements." These statements appear throughout this prospectus and include statements as to our intent, belief or current expectations or projections with respect to our future operations, performance or position. Such forward-looking statements are not guarantees of future events and involve risks and uncertainties. Actual events and results, including the results of our operations, could differ materially from those anticipated by such forward-looking statements as a result of various factors, including those set forth below and elsewhere in this prospectus.

 

We are a newly formed business with no prior operations upon which to base your investment decisions.

 

We are a new, development-stage company and we have no history of operations. As a result there is no historical record that an investor can use to examine our performance or our management in order to evaluate our future prospects. For these reasons, the purchase of our shares should only be considered by persons who are prepared to lose their entire investment. In addition, we have minimal assets and outstanding indebtedness to three note holders.

 

We have no full-time employees and only two of our officers provide a limited amount of attention to our business affairs.

 

At the present time, we have no full-time employees. Two officers, Stephen L. Rohde, President, Treasurer, and Director, devotes approximately 70 hours per month to our business affairs while Stephen W. Dick, Vice President, devotes an average of approximately 27 hours per month to our business affairs. While we believe that this arrangement has allowed us to prudently limit our costs and expenses while, at the same time, provide us with a sufficient managerial assistance to implement our business strategy, the lack of full time officers may have limited our ability to fully evaluate our business plans.

 

We have no history of operations and may never become profitable.

 

Since we have not yet commenced operations and we have only filed an application with the Office of Insurance Regulation of the Florida Department of Financial Services (the “State of Florida”), we have no history of operations. Although we incorporated on April 22, 2005, we cannot undertake operations until we obtain the Certificate of Authority from the Office of Insurance Regulation of the State of Florida. There is no guaranty that we will receive the Certificate of Authority from the State of Florida which would result in the issuance of the licenses needed to commence operations or if we do receive such approval that will be received in the near future. Further, the extent of the licenses that may be granted to us will require that we continually satisfy ever-changing rules and regulations established under the laws of Florida. Given these uncertainties and the early stage of our company, we may incur significant losses to implement our business plan We expect that we will incur losses until we are able to generate sufficient operating revenues to support expenditures. However, we may never generate positive cash flow or sufficient revenue to fund our operations and we may never attain profitability.

 

Our existing stockholders purchased their shares at a small fraction of the price of the shares offered hereby and our existing stockholders will, even if we achieve the maximum offering, retain control over the company.

 

All of our existing stockholders acquired their shares at a small fraction of the price of the shares offered hereby. Further, officers, directors, and existing stockholders will, even if all of the 15,000,000 shares offered hereby are sold, will own a majority of our outstanding common stock and thereby retain control of the company.

 

If we do not obtain adequate financing, we may not be able to successfully implement our business plan.

 

The capital requirements to fund our planned insurance business will require that we have a minimum capital of not less than $8.0 million to commence operations. Additionally, we anticipate that we will be required to maintain a minimum of $5 million in capital in our insurance company that we hope to establish to remain compliant with Florida law. In the event that we are not able to achieve and maintain the required sufficient capital, we will not have the necessary capital to meet the requirements to remain as an insurance company as established under the laws of

 

6

 


 

the State of Florida. In addition, if this offering is successful and if we are able to successfully implement our plans, we may raise additional capital and establish one or more additional subsidiaries that may allow us to enter the insurance markets in other states in the Southeastern United States or expand our offerings in Florida beyond what our initial capital will allow.

 

We amended our Articles of Incorporation to allow our Board to issue one or more series of Preferred Stock.

 

We amended our Articles of Incorporation to authorize the issuance of up to 10,000,000 shares of preferred stock in one or more series with such rights and privileges as our Board of Directors may, from to time, determine. While we have not issued any shares of our preferred stock, we may do so in the future. If we issue any preferred stock, you should know that our common stock is subordinate to our preferred stock.

 

Because we are significantly smaller than many other existing insurance companies and because we have no existing operations, we may be at a competitive disadvantage if such companies introduce products that are similar to ours.

 

Most of the other established insurance companies that could be potential competitors have greater capital resources, more significant market positions with established relationships with insurance agents and others in the Florida marketplace than we do. Our ability to compete effectively could be adversely affected if one of the more established companies that can devote significant resources to the development, sale and marketing of its products, develops a product that achieves commercial success.

 

If we do not successfully manage future growth, our ability to offer insurance products to the Florida homeowner market may be adversely affected.

 

If we are unable to manage our anticipated future growth effectively with its resulting increases in operating, administrative, financial, accounting and personnel systems, our ability to offer insurance products on schedule could be adversely affected. These and other external factors have caused and may continue to cause the market price and demand for our common stock to fluctuate substantially, which may limit or prevent investors from readily selling their shares of common stock and may otherwise negatively affect the liquidity of our common stock. The volatility of our common stock could cause you to lose a substantial portion of your investment if you purchased your shares at the higher end of the volatility.

 

Our success depends significantly upon our management and an easily copied business model.

 

Our business plan does not utilize any proprietary technology. Our planned insurance products will compete directly with those offered by other established insurance companies many of which have either an existing sales force or existing relationships with independent insurance brokers that are well-established in their communities and in the insurance industry. We believe that while our strategy is prudent, we cannot assure you that we can successfully undertake these plans without incurring significant and protracted losses.

 

We plan to offer insurance policies solely within the State of Florida and our underwriting risks will not be diversified to other geographic regions.

 

Our plan is to offer condominium and home insurance to homes that are less than 30 years old in markets throughout the State of Florida. Many parts of Florida face continuing risks of property destruction from hurricanes and other natural and man-made disasters. While we believe that the Florida market offers strong opportunities and we will attempt to limit our exposure through appropriate underwriting policies and reinsurance agreements, our anticipated premium revenues and our underwriting exposure will be concentrated entirely in Florida and we will not be diversified in any other state. This may subject us to significant financial volatility and the risk of significant losses given the uncertain timing and magnitude of these disasters and the extent to which we are exposed to claims that arise out of insured losses within the state of Florida.

 

We face the continuous review by the State of Florida to ensure that we meet state regulations.

 

 

7

 


 

 

We will be subject to the continuous review of the State of Florida in meeting state insurance and other regulations. This will subject us to ever-changing standards in the laws, regulations, and other requirements. While we plan to implement procedures and policies that will allow us to meet these standards, we cannot assure you that we will successfully satisfy the legal requirements that will allow us to implement our plans.

 

We anticipate relying upon others for operations and portfolio management.

 

We anticipate relying upon WaterStreet Company to provide administrative services to our company in processing premiums, issuing insurance policies, and handling claims. In addition, we will rely upon other third parties to assist us in managing the funds received from this offering, if any, to meet our capital reserve requirements established by the State of Florida. While we believe that these out-sourcing arrangements are prudent, that they allow us to effectively meet changing insurance market conditions, and that we can exercise effective oversight over these third parties, this will result in us not having control over these important parts of our planned business. We may experience losses if we do not effectively manage and control these relationships and the actions taken by these third parties.

 

We anticipate relying upon independent insurance brokers to market and sell our planned insurance products.

 

We anticipate that the insurance sales agents that work for us will not be our employees. We plan to enter into agreements with independent insurance agents to represent us as independent contractors. As a result, we will not be able to exercise direct control over these agents in marketing and selling our planned insurance products. These independent agents will also offer and sell insurance policies by our competitors and we will need to offer these agents commissions that favorably compare to the commissions offered by our competitors. This may serve to limit the effectiveness of our marketing and sales efforts, our ability to develop a presence in the Florida market, and our ability to grow as a company. We cannot assure you that we can effectively execute our marketing and selling efforts and that we can successfully attract a sufficient number of independent insurance agents to market and sell our policies in sufficient volumes that will allow us to successfully implement our business plan.

 

We anticipate relying upon others for portfolio management expertise in managing our planned investments.

 

We plan to rely upon third party professionals to provide us with investment management services to manage our planned portfolio. While we will attempt to carefully review and select outside expertise that will offer us an opportunity for the best possible risk-return performance, we cannot assure you that we will not experience investment losses on the funds to be held in our planned portfolio.

 

We currently do not have an underwriter for this offering and we are relying upon this offering to raise capital.

 

All of the shares offered by the company are being offered by the company’s officers and directors and we have not received any commitment from any underwriter for this offering. While we have not foreclosed the possibility that we may receive the participation of an underwriter to offer and sell the company’s shares, we cannot assure you that we will achieve the minimum offering of $8,500,000 or that we will sell any of the shares offered hereby. Further, while we have explored other possible opportunities to raise capital, we are substantially dependent upon this offering to raise the capital we need to implement our plan.

 

If you purchase our shares, your investment will not earn any interest or return while it is held in escrow.

 

We have established a minimum offering of $8,500,000. If we do not achieve the minimum offering, the investment you make to purchase the company’s shares will not earn any interest or return during the period that the funds are held by the escrow agent. As currently planned, we will attempt to achieve the minimum offering for a period of as long as 90 days from the commencement of the offering. As a result, you will not earn any interest or return on your funds during that period.

 

The shares offered by the selling stockholder may adversely impact our ability to raise funds and any after-market for our stock.

 

 

8

 


 

 

If we are successful in achieving the minimum offering of $8.5 million, the selling shareholder will be allowed to sell its shares registered in this offering. The offering and sale of these shares by the selling shareholder may adversely impact our ability to raise any funds in excess of the minimum offering and, at the same time, adversely impact the price levels of our stock thereafter.

 

If this offering is successful, we will likely incur losses before we obtain licenses to operate as an insurance company.

 

If this offering is successful and we receive the capital needed to obtain the Certificate of Authority from the State of Florida, we will likely incur administrative, marketing, selling, and other expenses before we can commence any operations as an insurance company. We anticipate that we may have two to five months or longer before we can commence operations. As a result, we may incur losses before we gain any revenue from our planned business.

 

If this offering is successful and we obtain the Certificate of Authority to operate as an insurance company in Florida, we will likely incur substantial losses before operating revenues may be achieved at a sufficient level above anticipated operating costs.

 

If this offering is successful, we anticipate that if we obtain the Certificate of Authority from the State of Florida that will allow us to operate as an insurance company, we will likely incur losses for a period of at least 12 to 24 months or longer before we can achieve sufficient operating revenues in excess of anticipated operating losses. While we intend to manage and control our expenses, some expenses are fixed and others are beyond our control. In any event, we may not be able to control our expenses effectively and because of this uncertainty we may incur losses for an uncertain time period. Further, as a new company entering a new business, we cannot be certain that we can develop a sufficient level of revenues in excess of these expenses or if we do develop a sufficient level of revenues, that it will be maintained for any period of time.

 

We have not completed an evaluation on the cost and availability of reinsurance and related uncertainties.

 

We anticipate entering into reinsurance agreements with one or more reinsurance companies that will allow the reinsurance company to assume certain risks insured under our planned policies. We have not completed any evaluation of the cost of obtaining such reinsurance or whether such policies may be available to us. In general, if are successful in entering into a reinsurance agreement with a reinsurance company, a portion of the insurance premiums we receive on our anticipated policies will be paid by us to the reinsurance company. As a result and in this event, the insurance premiums we receive on such policies (for which reinsurance is obtained) will be reduced in exchange for the reinsurance carrier assuming some of the risk covered by the policy. Thus, to the extent that we enter into reinsurance agreements, our premium revenues will be reduced. Further, we cannot assure you that any agreement with a reinsurance company will be cost effective . If we determine that the cost of reinsurance is excessive, we may limit the amount and extent of reinsurance arrangements. However, if we limit the amount and extent of reinsurance, we will be exposed to greater risks and claims to a far greater degree with the result that we could incur greater underwriting losses. Further, since we are a new company entering into the insurance business, we may face greater scrutiny and uncertainty on applying for and obtaining any reinsurance and cannot assure you that we will be successful in obtaining reinsurance or, if we do, that it can be obtained at a cost that is reasonable in light of current competitive and market conditions.

 

Our planned reinsurance program may not provide adequate financial protections.

 

To the extent that we are able and subject to market conditions and the accuracy of our assessments regarding the risks we face, we plan to take steps to protect our company from excessive losses from catastrophes, most notably hurricanes. To do this, we will monitor and evaluate our underwriting rules and parameters and to purchase reinsurance to at least the one in a hundred year probable maximum loss, as determined by insurance industry approved computer models. However, it is possible that a major hurricane (such as Katrina) could hit a section of Florida where we have a concentration of homes that causes more damage than the one in a hundred year event. We would have only our existing capital to cover losses above the upper limit of our reinsurance, which may not be adequate to allow us to remain in business. Further, in the event that multiple major hurricanes hit one or more sections of Florida in an area where we have significant exposure under our policies, we could be easily exposed to significant claims with losses that may place our company at a distinct risk of becoming insolvent.

 

 

9

 


 

 

Further and in this and other contexts, we cannot assure you that one or more of any reinsurance companies with whom we may enter into reinsurance agreements with will not become financially insolvent and unable to meet and pay amounts due us under the terms of our planned reinsurance agreements. In these scenarios, the reinsurance agreements that we plan to enter into will likely be of little value in protecting our capital and protecting us from claims in excess of the risk assessments that we made previously. This too exposes us to the distinct risk of becoming bankrupt or insolvent.

 

We believe that our competitors historically have purchased reinsurance similar to our plans. However, we cannot assure you that we will be able to purchase reinsurance at the levels or in amounts that we plan or, if we can obtain such reinsurance, that we will be able to do so at costs that are financially cost-effective. To the extent that reinsurance costs are found to be excessive, our business plans may not be commercially viable, we may incur substantial losses due to excessive claims from our policyholders and be exposed to risks that, at minimum, will likely result in extreme volatility in our financial performance and possible bankruptcy and insolvency.

 

We will be exposed to the risks associated with misrepresentations made by independent insurance agents.

 

We are aware that insurance companies face a continuing risk from litigation from persons claiming insurance coverage and assert that the insurance agent misrepresented whether the policy existed, misrepresented the extent of insurance coverage, or both. While we intend to take precautions to prevent such claims, we cannot assure you that we can successfully prevent losses arising out of such claims.

 

CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS

 

Except for historical information, the information contained in this prospectus filed with the SEC are “forward looking” statements about our expected future business and financial performance. These statements which appear throughout this prospectus and include statements as to our intent, belief or current expectations or projections with respect to our future operations, performance or financial position, involve known and unknown risks, including, among others, risks resulting from economic and market conditions, forecasting accuracy in our business plan and projected costs, the magnitude of the start-up costs we face in commencing operations, uncertainties relating to consumer preferences and other business conditions. We are subject to these and many other uncertainties and assumptions contained elsewhere in this prospectus. We base our forward-looking statements on information currently available to us, and, in accordance with the requirements of federal securities laws, we will disclose to you material developments affecting such statements. Our actual operating results and financial performance may prove to be very different from what we have predicted as of the date of this prospectus due to certain risks and uncertainties. The risks described above in the section entitled “Risk Factors” specifically address some of the factors that may affect our future operating results and financial performance. Accordingly, you are cautioned not to place too much relevance on such forward-looking statements, which speak only as of the date made. All subsequent written and oral forward-looking statements attributable to our company, or persons acting on its behalf, are expressly qualified in their entirety by the cautionary statement contained in this prospectus.

 

USE OF PROCEEDS

 

As currently planned and subject to market conditions, the net proceeds received from the offering of shares by us (after deduction of expenses from this offering which are estimated to be approximately $102,000 are planned to be allocated as set forth below. We will not receive any proceeds from the sale of our common stock by the selling shareholder.

 

 

 

 

If Minimum Offering Achieved

If Maximum Offering Achieved

Capital Reserve

$ 8,000,000

$ 8,000,000

Working Capital

$ 1,500,000

$ 7,000,000

Total

$ 8,500,000

$ 15,000,000

 

 

10

 


 

 

The minimum offering is for gross proceeds of $8.5 million, which represents our sale of 8.5 million shares of common stock and such funds will be allocated to fund our capital requirements to meet the surplus required by the State of Florida and for working capital. All funds received, if any, before the minimum offering is achieved, will be deposited in a non-interest-bearing account maintained by the escrow agent. See the section below entitled “Plan of Distribution – Escrow Agent”.

 

The maximum offering is for gross proceeds of $15,000,000 which represents our sale of 15,000,000 shares of common stock. These funds will be allocated to fund our capital requirements to meet the capital required by the State of Florida and for working capital.

 

Pending the use of any such proceeds, we intend to invest these funds in short-term, interest bearing investment-grade securities. We will not receive proceeds from the resale of our common stock by the selling stockholder.

 

DILUTION

 

Our existing stockholders, which is comprised substantially of the persons involved in the founding of the company, its initial organization and development and our officers and directors, acquired their securities at par value as consideration for their efforts with respect to our organization and initial development. This represents a substantial difference from the contemplated $1.00 per share offering price at which we and the selling stockholder anticipate selling the shares offered hereby. As we are a development stage company with no assets, operations or revenues at this time, there is no reasonable measure of the net tangible book value per share for our outstanding common stock.

 

Our initial stockholders acquired all of the 33,625,000 shares issued prior to this offering at a purchase price of $0.0024 per share. In contrast, all of the shares offered hereby are being offered at $1.00 per share.

 

"Dilution," as the term is used herein, is a reduction in the value of a purchaser's investment measured by the difference between the purchase price and the net tangible book value of the Common Shares after the purchase takes place. "Net book value" represents the amount of total assets less the amount of total liabilities divided by the number of Shares of our Common Stock outstanding. This dilution arises mainly from the arbitrary decision as to the Offering price per Share and the lower book value of the shares currently outstanding.

 

For example, if the minimum offering of $8,500,000 is achieved, then we will issue 8,500,000 shares of our common stock. In that event, purchasers in this offering would own an aggregate of about 20.17% of the total shares issued and outstanding.

 

The following table summarizes the dilution which investors participating in the offering would incur and the benefit to current shareholders as a result of this Offering and assumes that we achieve, alternatively, the maximum offering or the minimum offering (and before deducting any legal, accounting, printing, underwriting, or other offering costs incurred in connection with this offering). The table does not include the impact of any other events or financial or other transactions after December 31, 2005 except for the issuance of 33,624,000 shares of our common stock before this offering.

 

 

 

If Maximum Offering

($8,500,000)

If Minimum Offering

($15,000,000)

Offering Price Per Share (1)

$ 1.00

$ 1.00

Net Book Value Per Share Prior to the Offering (2)

($ 0.004)

($ 0.004)

Increase in the Net Book Value Per Share Attributable to this Offering (3)

$ 0.2026

$ 0.3097

 

 

11

 


 

 

 

Net Book Value Per Share After this Offering (4)

$ 0.1986

$ 0.3057

Dilution to New Investors (5)

$0.8014

$0.6943

 

Footnotes:

 

(1) All of the shares are being offered at $1.00 per share. The amounts shown do not include any deduction for legal, accounting, printing, underwriting, or other costs incurred in connection with this offering or the effect of any events or transactions after December 31, 2005 except for the issuance of 33,625,000 shares of our common stock to certain founding stockholders at $0.0024 per share (for a total of 33,625,000 shares outstanding) prior to this offering. All calculations are based on the 33,625,000 shares that were outstanding prior to this offering and reflect, alternatively, the issuance of either 15,000,000 additional shares in the event that the maximum offering is achieved or 8,500,000 additional shares in the event that the minimum offering is achieved.

 

(2) Assumes that 33,625,000 shares were outstanding immediately prior to this offering.

 

(3) Calculated by adding $0, the amount shown as equity on our audited balance sheet as of December 31, 2005 and adding, alternatively, $15,000,000 in gross proceeds (assuming that the maximum offering is achieved) or $8,500,000 in gross proceeds (assuming that the minimum offering is achieved) and, in each case, before deducting commissions and all other costs of this offering and before including the effect of any financial transactions and events after December 31, 2005 except for the issuance of 33,625,000 shares of our common stock after December 31, 2005 and before this offering. The sum is then divided by, alternatively, 42,125,000 shares if the minimum offering is achieved or 48,625,000 shares if the maximum offering is achieved. There can be no assurance that we will be successful in selling any of the shares offered hereby.

 

(4) Represents the net book value per share with the issuance of the shares offered hereby assuming, alternatively that either the minimum offering is achieved or that the maximum offering is achieved without giving effect to any events and financial transactions after December 31, 2005 or any deduction for any costs incurred in connection with this offering or otherwise after that date except for the issuance of 33,625,000 shares of our common stock after December 31, 2005 and before this offering. The investors participating in this offering would incur an immediate dilution in the net book value of approximately $0.6943 (maximum offering) or $.8014 (minimum offering) per share. This represents dilution of about 69% (maximum offering) and about 80% (minimum offering) per $1.00 invested.

 

PLAN OF OPERATION

 

We are a development stage company and have not yet had any operations or generated any revenues. As we have discussed above in the section entitled “Use of Proceeds,” if we raise the minimum amount of $8,500,000 of proceeds in this offering we intend to use those proceeds to fund our capital reserve to meet the requirements of the Florida Department of Insurance Regulation and for working capital. Of the $8,500,000 of proceeds, we have allocated approximately $8,000,000 toward funding the capital reserve and $500,000 to fund our working capital needs. These allocations are based upon our managements’ best estimates and are not reflective of any published research or analysis.

 

In the event that our cost estimates prove to be incorrect or cash flow from operations is not sufficient to meet operating costs, we may be required to seek additional financing, and possibly sooner than we had anticipated. We have no current arrangements with respect to any additional financing, and to the extent any additional financing is available to us at such time, we cannot assure you that such prospective financing will be available on commercially reasonable terms.

 

Changes in or Disagreements with Accountants on Accounting and Financial Matters

 

We have had no disagreements with our independent auditors and we have no further financial disclosure other than the financial statements included herein.

 

12

 


 

 

MARKET FOR COMMON EQUITY AND RELATED STOCKHOLDER MATTERS

 

Our common stock is to be traded on the OTC Bulletin Board under the symbol ______. Prior to this Offering, no trading market for our common stock existed since we were a privately-held company. If this Offering is successful, there can be no assurance that any active, liquid trading market for our common stock will exist or, if it does exist, that it will be maintained.

 

No cash dividends have been paid on our common stock for the 2005 fiscal year and no change of this policy is under consideration by the Board of Directors.

 

The payment of cash dividends in the future will be determined by the Board of Directors in light of conditions then existing, including our Company's earnings (if any), financial requirements, and opportunities for reinvesting earnings, business conditions, and other factors.

 

The number of shareholders of record of our Company's Common Stock on March 16, 2006 was 21.

 

Dividend Policy

 

We have never declared or paid any cash dividends on our common stock. We currently intend to retain future earnings, if any, to finance the expansion of our business. As a result, we do not anticipate paying any cash dividends in the foreseeable future.

 

 

13

 


 

 

DESCRIPTION OF BUSINESS

The Company

 

We were incorporated as Premier Indemnity Holding Company in Florida on April 22, 2005. We are a development-stage company with no current sales revenues and limited operations devoted primarily to administrative and organizational matters and the registration of the shares offered hereby.

 

We are undertaking this offering to raise the capital needed to meet the requirements established by the Florida Department of Insurance Regulation that would allow us to receive the Certificate of Authority which would allow us to commence operations as an insurance company within the State of Florida.

 

We have two wholly-owned subsidiaries, Premier Indemnity Insurance Company and Premier Indemnity Associates, Inc. through which we intend, upon receiving licenses from the Office of Insurance Regulation of the Florida Department of Financial Services to write HO3 (Homeowners) and HO6 (Condominium) insurance policies to homes under 30 years old with replacement cost values ranging from $50,000 (Condominiums) and $100,000 (Homes) to a maximum of $500,000.

 

We plan to focus our business solely on offering insurance products within the state of Florida. However, if we are successful in implementing our plans and establish an insurance company in Florida, we may, if additional financing becomes available, establish one or more additional subsidiaries and attempt to enter other states in Southeastern United States. Our principal offices are at 3001 N Rocky Point Dr East, Ste 200 Tampa, FL 33607 and our telephone number is 813-286-6194.

 

If this offering is successful and if we obtain the Certificate of Authority from the Office of Insurance Regulation of the Florida Department of Financial Services (the “State of Florida”), we intend to enter the insurance business and offer homeowners policies in Florida. We believe that the Florida market is strong and offers significant opportunities for us. To achieve our goals, we plan to recruit and appoint a carefully selected group of independent agents to write our planned insurance policies. In providing policy and claims services to our planned insurance policyholders, we plan to outsource these policy services to WaterStreet Company. WaterStreet is a provider of business process outsourcing solutions. We believe that by having WaterStreet provide these policy services to our anticipated policyholders, we may be able to remain better focused on pricing, underwriting, and marketing our planned insurance products and also avoid certain up-front costs of providing these services ourselves.

 

We recognize that the Florida market faces a continuing threat of hurricanes and other natural and man-made disasters, we plan to employ the latest catastrophe modeling technology to manage the catastrophe risk exposure that we will face in offering such insurance policies in the Florida market.

 

We plan to position ourselves as a leading provider of quality homeowners insurance products and services in the state of Florida. We intend to take steps, wherever possible, to provide prompt claims settlement and fair payments which will allow us to develop a good reputation as an insurance company.

 

We anticipate that our insurance policies will be marketed and sold by insurance agents employed by independent insurance agencies. Our plans call for us to carefully select insurance agencies on the basis of previous relationships, recommendations from state and regional agency associations, referrals, in person agency interviews, and through other efforts. We plan to offer an agency contract that will likely be comparable to those offered by other insurance companies. We anticipate that the selection process of appointing agents will start slowly and cautiously. During the first several months, we anticipate appointing agents on a limited and methodical basis. We expect to write only a modest amount of business, which, if sustained, would not be sufficient to support our business plans. We anticipate that it will some time for the marketplace and insurance agents to recognize our name and become comfortable with our company. If we are successful in this offering and we receive the Certificate of Authority from the Florida Department of Insurance Regulation thereafter, this may coincide with the start of the hurricane season in Florida. For that reason we believe it will be prudent to limit our growth during this time and begin pursuing growth that will be sufficient to support our business plans after the hurricane season ends. Therefore, it is likely that it may be six to nine months or longer for us to begin to have sufficient business to support our business plans. We estimate that we will need to have between 100 and 200 independent insurance

 

14

 


 

agencies to represent us in Florida if we are to effectively market our policies and meet our business plans. These estimates may change depending on the overall effectiveness of our marketing efforts, competitive conditions in the Florida market, and other variables over which we may have little control.

 

These insurance agencies will not be our employees and our relationship with them will likely follow the format, terms, and arrangements used by other insurance companies in Florida and as set forth in a typical agency agreement. To that extent, we will likely have limited control over independent insurance agencies and the marketing and selling efforts that they undertake in connection with our planned policies. Each independent agent will have the responsibility of explaining and describing our policies to the potential insured, providing premium rate quotations, writing policies using our software, and collecting down payments.

 

In general and to the extent that we are able to do so, we intend to price our policies so that the premiums received are commensurate with the exposure we face. We intend to base our pricing on actuarial assumptions in evaluating the probability and magnitude of the risks we face.

 

We have entered into an agreement to outsource policy administration and claims system development and servicing, as well as customer service to WaterStreet, a company that specializes in insurance processing. While this will give day-to-day control of these services to a third party, we believe that this may serve to allow us to remain better focused on our core business strategies and operations, will allow us to avoid large up-front investments to establish a policy and claims services operation while possibly providing the savings and service needed to stay competitive.

 

We intend to utilize catastrophe modeling technology to manage the catastrophe risks associated with the Florida insurance market. These catastrophe risks include natural disasters such as hurricanes, windstorms, hail, ice storms, and others but also man-made disasters as well. We believe that the use of this modeling may provide us with information useful in managing our financial performance and the risks that we underwrite in relation to our risk portfolio. It may also allow us to achieve a higher degree of accuracy in pricing our policies and, at the same time, it may allow us to better measure the amount of reinsurance needed to balance the insured risks covered by our policies. While we believe that these plans will help us to protect our capital and surplus, we cannot assure you that we will be successful in utilizing catastrophe modeling technology, accurately pricing our policies, and in obtaining a prudent amount of reinsurance.

 

We plan to obtain reinsurance coverage from highly rated reinsurance carriers to minimize losses on an individual basis, as well as losses from other catastrophes, particularly hurricanes. Our current plans call for coverage to be structured around the mandatory coverage provided by the Florida Hurricane Catastrophe, with commercial excess catastrophe reinsurance and quota share reinsurance supporting our planned reinsurance program.

 

Our overall goal will be to optimize our return on investment with a prudent, sustained level of growth with reliance on a carefully constructed reinsurance program that will allow us the prospect of business longevity. If this offering is successful and if we are successful in Florida, we may later establish one or more additional subsidiaries and arrange for these subsidiaries to apply for a Certificate of Authority to operate as an insurance company and offer insurance products as well. We may also establish other subsidiaries and for these latter subsidiaries to apply for insurance licenses in one or more other states in the southeastern United States. We have not, as of this date, established any timetable or criteria for these plans.

 

Systems

 

If we are successful in this offering and implement our plans, we intend to utilize WaterStreet Company’s on-line policy and claims administration system, “Aquant”. This will enable us to provide our policyholders, a friendly, efficient quoting and binding system for our independent agents, which we believe, is likely a critical success factor in today’s insurance company business model. This may allow us to compete with larger carriers. We intend to exploit any competitive advantages.

 

In general, we anticipate employing the following strategies to generate insurance premium revenues.

 

First, we plan to carefully identify and select independent insurance agents to market and sell our planned insurance policies. Once selected, we plan to enter into an agency relationship with each agent through an agency contract

 

15

 


 

between us and the agent. Under the terms of the agency contract, we will appoint the agent to market and sell our policies.

 

Second, we anticipate that the agency contract will likely contain terms and conditions customarily used in our industry. Under the typical scenario, we anticipate that when the agents sells a policy and we receive premiums paid by the insured, we pay the agent a commission. The amount of the commission will likely be determined by competitive conditions in the market since each agent typically represents other insurance companies that offer insurance policies that may appear to be no different than the policies we intend to offer. We anticipate that the agency contract we may use will have no fixed expiration date and remain in force until one party cancels the contract after giving proper notice to the other as commonly required in these agreements.

 

Third, in marketing and selling our policies, our independent agents will need to understand our underwriting criteria. We plan to take steps to educate and inform agents of our underwriting criteria using information accessed using systems provided through the internet and through a sales support and marketing staff we plan to employ. With these resources, we believe that our planned agents will have the ability to explain the terms of our policies to potential insureds, provide a quote, write the policy on our software, and collect a down payment. If we receive a proposed policy that meets our underwriting criteria, the policy will be issued. At that point, we will be bound to insure against the losses covered by the policy.

 

Fourth, and in addition to automatic underwriting rules and parameters built into the policy processing system, we anticipate that we will likely take steps, to the extent possible, to monitor and evaluate each agent’s book of business with a view to evaluating how the policies sold impact our underwriting risks. While we anticipate establishing systems and procedures that will allow us to effectively monitor and evaluate each agent and the policies that they sell, we may approve, on a selective basis, certain policies that fall outside of our automatic underwriting rules and parameters. To the extent possible, we plan to establish and monitor our underwriting activities but we cannot assure you that we will successfully avoid losses or claims on policies that were improperly issued.

 

Outsourcing

 

1.

Policy Administration Full Service Agreement

 

We have entered into two agreements with WaterStreet Company. Both agreements are to commence within 30 days from the date that we receive the Certificate of Authority from the Florida Department of Insurance Regulation.

 

Under the terms of the Policy Administration Full Service Agreement, WaterStreet is to provide us with policy administration and claims services and other services. By outsourcing to WaterStreet, we believe that we may better able to minimize our up front costs for systems implementation while allowing us to better serve to our planned policyholders. We believe that this strategy may better allow us to:

 

       Achieve greater leverage on real time, enterprise-wide systems and services at a fraction of what it would cost to build on our own;

 

Enter new markets using sophisticated technology;

 

Better control over internal operational costs by obtaining qualified, trained and licensed personnel without the overhead required to maintain a permanent staff;

 

Better achieve top-rated customer service standards and practices; and

 

Allow us to focus on core business strategies rather than routine daily operational tasks.

 

Under the terms of this agreement, WaterStreet has agreed to provide policy administration services to us, as follows:

 

(A) access and use of a real-time company wide system that will allow us to manage and administer the insurance policies that we plan to issue;

 

 

16

 


 

 

(B) provide for policy issuance, renewal, endorsement, cancellation, and non-renewal and rating functions for our planned insurance policies;

 

(C) prepare and transmit invoices to our planned insureds, collect and transmit premium payments received to us (less certain disbursements made on our behalf and less amounts due WaterStreet);

 

(D) calculate and pay commissions generated from the sale of our insurance policies and invoice and receive the return of commissions on return premium transactions;

 

(E) prepare and issue federal tax statements for commissions paid to our insurance agents;

 

(F) provide us with full on-line access and reports on all policies, premiums, claims, and payment information;

 

(G) provide staffing, systems, and equipment to work with our Chief Financial Officer for accounting and financial functions (such as posting, balancing, and control of premium receivables, accounting and payment of agent’s commissions, issuance and control, and accounting for disbursements for premium refunds, commissions, claims, and general expenses, bank reconciliations, accounting, reporting, payment and collection for reinsurance, required bureau and statistical reporting to the statistical agent appointed by us; data to support preparation of any required state premium, municipal, 1099, and escheat tax returns; and reasonable and customary financial management reports produced by the general ledger utilized by the administrator; and

 

(H) any third party services, such as, but not limited to, ISO services, loss reports, credit reports/scoring, replacement cost estimators, inspections, investigators, engineers fees and costs, all legal fees, travel expenses for WaterStreet employees and fees for incidental reports where the latter are our direct costs and for which we are obligated to reimburse WaterStreet promptly.

 

The term of the agreement with WaterStreet is 60 full calendar months commencing on the date that we receive our Certificate of Authority from the Florida Office of Insurance Regulation. The agreement also contains an automatic renewal provision which provides that the term of the agreement will be renewed for an addition 60 months unless we give WasterStreet written notice of intent not to renew 180 days prior to the end of any then existing term. The agreement also provides that in the event that WaterStreet is found to be liable for any damages suffered by us, the maximum aggregate amount of any liability is limited to $500,000 and WaterStreet shall not be liable to us for any indirect, special, or consequential damages, including but not limited to lost profits, lost business, payments to third parties (including cover) or other economic loss arising out of the agreement or the services rendered by WaterStreet, whether in contract or tort or law or equity.

 

In exchange for these services, the agreement calls for us to pay WaterStreet, the following amounts:

 

 

(1)

$55.00 as annual fee per policy (subject to a reduction of $1.00 per policy for every 10,000 policies in force or $49.00 per policy, whichever is greater);

 

 

(2)

$5,000 per month as an administrative fee;

 

 

(3)

A commission of 5% of any direct premiums received if WaterStreet serves as the licensed agent on any orphan or house account business; and

 

 

(4)

For any services provided by WaterStreet not specifically provided in the Agreement, a fee equal to time and materials basis at the rate of $95.00 per person hour.

 

2. Claims Administration Services Agreement

 

We also entered into a Claims Administration Services Agreement with WaterStreet. Under this second of the two agreements, WaterStreet has agreed to provide us with claims administration services, including the following:

 

(A) Receive and process loss notices received from our planned insureds via electronic, fax, or telephone within one business day of receipt;

 

17

 


 

 

(B) Review and verify coverage for claims submitted by our planned insureds to set reserves and a claim file within one business day of receipt and to arrange for a claims adjuster to be assigned and begin making contact with claimants each day until a contact is achieved with written correspondence to be mailed the day of assignment advising the claimant of contacts and general procedural information.

 

(C) Investigate all reported claims to the extent that we deem reasonably necessary, determine and evaluate any coverage issues in connection with the claims and refer the same to us or our legal counsel with recommendations and deny coverage for those claims which we reasonably determine, should be denied.

 

(D) Adjust, handle, or settle to a conclusion claims in accordance with state law and the terms of the policies issued to the insured.

 

(E) Settle claims up to $50,000 per claim with all claims in excess of $50,000 may be settled only upon written approval by us.

 

(F) Adjust all claims only through adjusters who are currently licensed and who are either independent or an employee of WaterStreet.

 

(G) When authorized by us, to appoint independent legal counsel as necessary to provide legal services as part of the investigation of claims and/or the determination of policy coverage applicable.

 

(H) Prepare checks, vouchers, drafts, compromise agreements, releases, and other documents reasonably necessary to pay claims, close out claims, and pay authorized fees and legal expenses on behalf of us.

 

(I) Review outstanding claim reserves monthly and recommend any changes to such reserves.

 

(J) Record and report each loss and ALAE expense paid.

 

(K) Report loss information to ISO Claim Search, or any other loss reporting service to which we subscribe.

 

(L) Coordinate any third party or litigation related services.

 

(M) Prepare and distribute required federal and state 1099 filings.

 

(N) Report suspected fraud as required by any applicable statute or regulation in the state(s) where the policies are issued.

 

(O) Promptly notify us of: (1) any loss or claim resulting in a lawsuit being instituted against them or us; (2) any complaint filed with any insurance department or other regulatory authority relating to any loss or claim; (3) any claim which may involve a coverage dispute; (4) any loss which may result in a loss payment in excess of $50,000; (5) any claim open for more than 2 months or which involves extra contractual allegations or is in excess of policy limits; and (6) any suspected fraud or any allegation of “bad faith” in claims handling against WaterStreet or us.

 

(P) Undertake customary salvage or subrogation to pursue recovery of loss expenditures.

 

(Q) Maintain licenses in good standing with such authorizations and permits needed for compliance with applicable laws.

 

(R) Maintain a catastrophe response team to respond to catastrophic events with such to include such services as may be needed to respond to catastrophic events.

 

(S) Provide all standard reports using WaterStreet’s claims administration system and any additional reports or report modifications as identified during the initial 90 days of said agreement at no additional charge to us. After the initial 90-day period, we have agreed to pay separately for these additional reports.

 

 

18

 


 

 

In exchange for these services, we have agreed to pay WaterStreet, on a monthly basis and on or before the 15th day of each month, the following amounts:

 

 

1.

a Loss Adjustment Expense fee equal to 4% of the incurred loss suffered by an insured claiming losses covered by our planned policies in addition to the following adjuster fee schedules:

 

Daily Loss Adjustment Fee Schedule

 

 

Range (Gross Amount of Loss)  

Amount

 

 

Phone Claim, CWOP

$

0

Closed Without Payment (on-site visit)

 

(includes lack of coverage, no damage, or pre-existing damage)

150.00

 

 

$0 - $2,500.00

325.00

 

 

$2,500.01 - $7,500.00

475.00

 

 

$7,500.01 - $15,000.00

650.00

 

 

$15,000.01 - $35,000.00

900.00

 

 

$35,000.01 - $50,000.00

1,150.00

 

 

$50,000.01 - $100,000.00

2.50%

 

$100,000.01 – and up

2.00%

 

Catastrophic Loss Expense (100 or more claims from single event)

 

 

Range (Gross Amount of Loss)  

Amount

 

 

$0 - $1,000.00

$225.00

 

 

$1,000.01 - $2,500.00

300.00

 

 

$5,000.01 - $7,500.00

425.00

 

 

$7,500.01 - $10,000.00

575.00

 

 

$10,000.01 - $15,000.00

750.00

 

 

$15,000.01 - $25,000.00

850.00

 

 

$25,000.01 - $35,000.00

1,000.00

 

 

$35,000.01 - $50,000.00

1,250.00

 

 

$50,000.01 - $150,000.00

3.00%

 

$150,000.00 - $500,000.00

2.50%

 

$500,000.01 – and up

2.00%

 

 

2.

a minimum Administrative Fee of $5,000 per month and for any other services provided by WaterStreet not specifically set forth in the agreement, WaterStreet is to be paid on a time and materials basis at the rate of $95 per person per hour.

 

The agreement with WaterStreet also provides that except for fees and claims payable to WaterStreet or acts of fraud or willful misconduct, in the event that either party breaches its obligations to the other, that the non-breaching party shall be entitled to receive as damages, an amount not greater than $500,000. The agreement with WaterStreet may be terminated by either party and upon giving the other party 180 days written notice.

 

Underwriting

 

We believe that underwriting is the heart of the insurance business. We anticipate that underwriting will help us determine who our target insurance customers will be, what our product’s will be, and what price our products will be sold. To that extent, we believe that our success will likely depend on our underwriting skills and our ability to effectively execute our strategy.

 

We believe that if we can successfully implement clear underwriting guidelines that are easy to understand, our agents should be able to better able to identify marketing and sales opportunities. We plan to establish procedures that will allow an agent to offer policies only if underwriting parameters established by us can be satisfied unless an

 

19

 


 

exception is made by us. Most importantly, in addition to the superior underwriting and software technologies employed, we intend to use dedicated underwriters working on each product, analyzing risks and making sure we accept only quality policy submissions.

 

We anticipate that if we are successful, we plan to utilize technology at several levels in an attempt to control the underwriting risks. We believe that WaterStreet Company’s Aquant System will offer policy servicing system/software packages that may have many advanced capabilities that support our overall strategy, such as:

 

Web-based rating, quoting and binding that includes real-time artificial-intelligence based policy data entry. Comprehensive underwriting rules are built into the system. All entry items are intended to be validated and cross-matched against all applicable rules. We plan to block quotes that do not meet our underwriting criteria and take steps to prevent any issuance of an insurance policy until we can confirm that all policy information we have received is correct and has been reviewed. We also plan to suspend underwriting automatically in the event of an approaching hurricane and take steps to prevent this from being overridden by an underwriter.

 

We also plan to take steps that will allow the system to determine if the insurance company has reinsurance capacity in a zip code for the new exposure. We plan to take steps that will allow us to not accept new business when predetermined aggregate exposure levels (on a per zip code basis) have been reached.

 

We plan to implement a system that will directly bill our policyholders and monitor cash handling.

 

The design of the system provides an integrated claims processing function. Coverage information is clarified as claims are set up. The system contains online file notes and future diary data. Open claim reserves are automatically assigned a future diary date. Integrated imaging allows all input data to be automatically imaged for future reference. The system controls check payment authorizations. Premium and prior loss history can be compared to determine if a particular discount is justified at policy renewal.

 

The system will be designed to provide, to the extent possible, web based standard reports, as well as the capability to produce ad-hoc reports.

 

In addition to rating, quoting and binding, we anticipate that the system will allow us to handle policy issuance, endorsement processing and policy renewal processing.

 

The system will also allow us to coordinate data for regulatory reporting and accounting needs and integrates with an internet service provider.

 

Sales and Marketing

 

We plan to employ the following marketing strategies.

 

Our strategy is to develop and retain, to the extent possible, a sufficient number of independent agents who may have the ability to sell our insurance policies and produce insurance premiums. We currently estimate that we will need 100 to 200 or more insurance agencies to produce a sufficient volume of insurance premiums that will allow us to implement our business plans. If market conditions allow and if our marketing efforts are successful, we anticipate that it may take six to nine or more months after we commence operations before we may able to generate sufficient premium revenues to implement our business plan.

 

Initially, we plan to appoint agencies in selected counties in the southern half of Florida. We will look to appoint agencies based on prior working relationships with our sales and marketing staff, need for representation in geographical locations, recommendations from state and regional insurance associations, referrals, and other factors.

 

We anticipate hiring sales support and marketing staff to explain our homeowners insurance policies to insurance agents and train them on how to write and submit policies to us. As currently planned, we anticipate scheduling our sales support and marketing staff to periodically visit agents that sell our policies for the purpose of developing and maintaining a more effective working relationship with the agents and motivating them to produce a satisfactory volume of business. We estimate that initially we may need to hire between one and two or more persons to serve in our sales support and marketing staff for the first year of operations.

 

20

 


 

 

Advertising and Promotion

 

We believe that advertising and promotion will be important to us if we are to effectively implement our plans. We anticipate emphasizing certain channels that we believe offer effective communication about our company and products. As our financial resources allow and as our operations, require, we have the following plans:

 

We intend to develop and place ads in state print and online trade publications, i.e. Insurance Journal, National Association of Professional Insurance Agents (PIA), and Independent Insurance Agents Association (IIAA).

 

We plan to create product literature for marketing reps to use when making agency visits and appointments, including product brochures, fact sheets, educational and training materials.

 

We plan to write and distribute media releases with pertinent corporate news to top state and local newspapers, trade publications and industry associations.

 

We plan to attend top industry conventions and trade shows to network with existing contacts and develop new relationships with key prospects, such as the Florida Association of Insurance Agents and Florida Professional Insurance Agents.

 

Reinsurance

 

We plan to obtain reinsurance coverage at such levels and such amounts as we believe are prudent in light of existing market conditions and evaluations of the risks that we face. If we are successful in entering into reinsurance agreements, we anticipate that these agreements will likely be structured around the mandatory coverage provided by the Florida Hurricane Catastrophe Fund, with commercial excess catastrophe reinsurance and multiple line quota share reinsurance supporting the program. We plan to obtain reinstatement premium coverage to protect against reinstatement premiums that would be payable in the event of a loss.

 

To the extent that our systems and information allow, we plan to closely monitor our aggregate and territorial distributions with the assistance of our reinsurance intermediary and the use of state-of-the-art computer modeling technologies and mapping software designed to assist in evaluating reinsurance adequacy. We plan to adhere closely to established underwriting guidelines. It is our plan to maintain reinsurance catastrophe coverage at the level of one in a 100 year hurricane event, based on several insurance industry accepted models.

 

The planned multiple line quota share reinsurance program may allow us to write more business and thereby allow us an opportunity to write more policies to generate additional insurance premium revenues. We intend to enter into a 50% quota share program. Quota share reinsurance currently would reimburse us for a proportional share of our claims expenses, both individual claims as well as claims from catastrophic events, such as hurricanes, and operating expenses in return for a proportional share of premiums. To the extent that we are successful in obtaining quota share reinsurance, we may able to better to enhance and protect our capital surplus.

 

We plan to purchase catastrophe reinsurance above a $1 million retention with a limit of protection to a 100 year probable maximum loss, as determined by insurance industry accepted models. We are required by Florida statute to purchase catastrophe reinsurance to the 100 year event, as determined by the models, and submit annual evidence to the Florida Office of Insurance Regulation that such coverage has been obtained. Conditions in the reinsurance marketplace, pricing and availability, may not allow us to purchase catastrophe reinsurance down to a $1 million retention. We plan to utilize the Florida Hurricane Catastrophe Fund to its fullest extent when purchasing our catastrophe reinsurance because it is much more economical than commercial reinsurance. It is our intent to purchase commercial reinsurance to cover the remaining exposure in the 100 year modeled event. In other words, it is our intent to purchase catastrophe reinsurance to protect us 100% on losses above $1 million up to the one in 100 year event, as determined by insurance industry computer models. However, it is possible the reinsurance marketplace may require us to take a smaller portion of the losses.

 

It is our plan to place the reinsurance coverage with high quality (A- or higher rated by A.M. Best), financially secure reinsurance companies. Our established competitors have historically been able to obtain reinsurance similar to our plans. However, there are no guarantees that we will be able to obtain and maintain the intended reinsurance

 

21

 


 

or if we do, that it can be obtained at a cost that is financially reasonable. In addition, even if we are able to obtain and maintain reinsurance with high quality reinsurance companies at a cost that is financially reasonable in light of the insurance premiums that we plan to generate, we cannot assure you that any reinsurance company that has provided us with reinsurance will possess sufficient financial resources to protect us from the losses covered by the reinsurance agreement with them. In that event, we may suffer catastrophic financial losses and possible bankruptcy and insolvency.

 

We are also aware that our planned reinsurance program may not fully protect us from the risks we face, particularly

from excessive losses from catastrophes, most notably hurricanes. While we intend to monitor and evaluate our underwriting rules and parameters and to purchase reinsurance to at least the one in a hundred year probable maximum loss (as determined by insurance industry approved computer models). it is possible that a major hurricane (such as a Katrina) could hit a section of Florida where we have a concentration of homes that causes more damage than the one projected as a hundred year event. In that event we would have only our existing capital to cover losses above the upper limit of our reinsurance, which may not be adequate to allow us to remain in business. Further, in the event that multiple major hurricanes hit one or more sections of Florida in an area where we have significant exposure under our policies, we could be exposed to significant claims with losses that may place our company at a distinct risk of becoming bankrupt or insolvent. Further and in this and other contexts, we cannot assure you that one or more of any reinsurance companies with whom we may enter into reinsurance agreements with will not become financially insolvent and unable to meet and pay amounts due us under the terms of our planned reinsurance agreements. In these scenarios, the reinsurance agreements that we plan to enter into will likely be of little value in protecting our capital and protecting us from claims in excess of the risk assessments that we made previously. This too exposes us to the distinct risk of becoming bankrupt or insolvent.

 

We believe that our competitors historically have purchased reinsurance similar to our plans. However, we cannot assure you that we will be able to purchase reinsurance at the levels or in amounts that we plan or, if we can obtain such reinsurance, that we will be able to do so at costs that are financially cost-effective. To the extent that reinsurance costs are found to be excessive, our business plans may not be commercially viable, we may incur substantial losses due to excessive claims from our policyholders and be exposed to risks that, at minimum, will likely result in extreme volatility in our financial performance and possible bankruptcy and insolvency.

 

Market Analysis

 

According to the latest information from the U.S. Census Bureau, both the Florida population and number of housing units have grown steadily over the past five years. In 2003, the homeownership rate was slightly above 70% and the median value of owner occupied housing units was nearly $150,000.

 

We believe that the Florida insurance consumer is likely both cost and quality conscious. Our review of the existing marketplace suggests that many buyers of homeowners insurance seek to avoid purchasing a policy from Citizens, the state insurance pool, where customarily premiums are high (and slated to increase significantly more) and service is relatively poor. We believe that consumers seek to purchase policies written through a reliable insurance company that will provide courteous, professional customer service and prompt claim payments in the even of a loss. We plan to target single family homes, condos and dwellings, 30 years and newer in Florida, with replacement cost limits from $100,000 to $500,000 for all policy types. We believe this to be middle market, which has traditionally been a very desirable risk. Wherever possible, we will attempt to avoid accepting policies on homes that present physical hazards such as those inherent in the buildings’ construction, occupancy, protection and external exposures. In other words, homes that are in a state of disrepair or are unkempt. As circumstances and underwriting procedures allow, we intend to limit our exposure to policyholders who we believe may increase the probability of a loss due to carelessness or indifference to potential loss, tolerance of dangerous conditions, or a history of losses caused by careless accidents.

 

Pricing

 

We plan to offer insurance policies at rates (the prices at which we offer insurance) that accurately reflect our perception of each insured’s share of predicted losses. If we are successful, our insurance rates may allow us to generate sufficient revenues from our premiums to pay for losses covered by our policies, our administrative and other expenses, to execute our strategy.

 

 

22

 


 

 

We anticipate that, if we can execute our strategy successfully, our insurance rates will reflect the exposure to loss presented by the insured that we assume under our planned policies. We anticipate that insureds with similar loss exposure will be grouped together in a single rating class and charged the same rate. Although other insureds may be grouped in a different rating class and charged a different rate, that rate will likely reflect the group’s exposure to loss.

 

In setting insurance premiums, we will attempt, wherever possible, to evaluate projected expenses we expect for losses covered by our planned policies. Any projection of the amount of claim expenses covered by our planned policies will be uncertain. In general, we anticipate that our premiums will reflect our assessment on the following factors:

 

          (A) expected administrative costs of our operations;

 

          (B) predicted claim expenses;

 

          (C) reinsurance costs

 

          (D) a margin for error and a charge for profits and contingencies; and

 

          (E) the amount we predict that we can earn on investment income on funds held to fund future claims.

 

All of these assessments involve estimates that we will make and for which we cannot be certain they are or will be accurate. If we underestimate our administrative costs, our claim expenses, the margin for profit and contingencies, or any combination of them, we will likely incur losses. Further, if over-estimate our investment income, it will decrease profitability. The timing and magnitude of these losses, if they occur cannot be predicted with any accuracy. In addition, if one or more of these estimating errors occurs at or in close proximity to a natural or man-made disaster of any significant size will also adversely impact us and may cause us to lose our ability to remain a viable in the insurance business. The Florida home insurance market is subject to claims arising out of hurricanes and other natural and man-made disasters. The timing and magnitude of these disasters cannot be predicted with any certainty.

 

Overall, we plan to base pricing on sound actuarial projections, not subject to change with sudden market fluctuations. However, we believe that certain counties in Florida, due to erratic competition, may provide more opportunities than other counties and we plan to focus on those areas.

 

Investment Income

 

We recognize that if this offering is successful and if we become a licensed insurance company in Florida, the insurance premiums we collect from our anticipated policyholders will likely be used, in part, to pay insured claims on the policies we plan to offer. In this respect, we have continuing fiduciary responsibilities under Florida law, to invest available funds (derived from surplus and premiums) to generate additional income. If we are successful in these efforts, we anticipate that we will need to retain a professional money and portfolio management firm to manage our investments that will allow us to obtain sufficient return on our capital and meet our obligations to pay anticipated claims filed by our planned insureds.

 

Competition

 

We anticipate that we will face intense competition from many established insurance companies each of whom have significantly greater financial, managerial, and marketing resources, as well as an established presence in Florida with insurance brokers, consumers, and re-insurance carriers.

 

The intensity of this competition may serve to severely limit our ability to: (A) enter certain geographic areas within Florida; (B) offer certain types of insurance products; (C) attract talented brokers and marketing personnel; (D) obtain reasonable reinsurance rates from reinsurance carriers comparable to that obtained by our competitors; and (E) develop a sufficient and sustainable volume of insurance premium revenues. As a new company with plans to enter the Florida home insurance market, we do not anticipate that these and other aspects of competition will lessen at any time if we are able to commence operations.

 

23

 


 

 

Currently, we are aware that these competitors also include the following existing insurance carriers who offer homeowners and related insurance products which will compete directly with the insurance products we intend to offer. These competitors are: American Strategic Insurance, Federated National (21st Century), Florida Family, Florida Select, Southern Family/Atlantic Preferred, Tower Hill Preferred and Prime, Cypress, St. Johns, Universal, Coral, Universal P&C, United P&C, Capital Preferred, and Edison Insurance Company. Larger carriers such as State Farm, All State, Safeco and Travelers are not actively writing new business in the state of Florida and have not been for some time.

 

We recognize that Florida faces a continuing threat of hurricanes which likely have a direct, significant, and continuing impact our planned business. Hurricanes can destroy homes, condominiums, commercial buildings, and the infrastructure of roads and public utilities over a large area with catastrophic results. The magnitude of the destruction can be so substantial that one or more areas that are “hit” by a hurricane can be left uninhabitable for months or more. The result can be property damage in the billions of dollars. In fact, in recent years and during the June through November hurricane season, Florida has had the experience of being “hit” by multiple hurricanes with property damage levels that were unprecedented. Since our planned business is to offer home owners insurance policies that provide coverage for losses incurred as a result of such natural and certain man-made disasters, we fully appreciate that we will face a continuing challenge to establish underwriting parameters for the insurance policies that we issue.

 

We anticipate that we may be able to address the challenge by taking the following steps:

 

1)            Pricing Policies. In pricing our policies (that is, in setting premium levels), we intend to carefully evaluate perceived risks and exposure levels in each geographic area. In making these pricing decisions, we will rely upon information that we obtain from other sources and we recognize that this involves estimates with respect to the uncertainties of imperfect information and dealing with unknown events and possibilities relating to both the timing and magnitude of claims that may arise at any time during the period of an insurance policy. To address the perceived uncertainties and risks, we plan to employ the latest catastrophe modeling technology to manage the catastrophe risk exposure associated with the Florida insurance market. We also plan to evaluate the pricing offered by our competitors in each market area. However, in making all of these decisions, we cannot assure you that our estimates, the catastrophe modeling technology, and our evaluations of the perceived risks and exposure levels will be accurate which would allow us sufficiently to achieve profitability or, if we achieve profitability, that we will maintain it for any period of time.

 

2)            Underwriting Standards. In setting underwriting standards, including evaluating proposed insureds and setting deductibles, we will attempt to reasonably limit our exposure, whenever possible, to claims in light of existing competition, market trends, and an evaluation of the anticipated amounts and types of claims. We will carefully spread our risks geographically within Florida using computer models, in order to limit our probable maximum losses from hurricanes. This will keep our reinsurance costs at levels that may allow acceptable levels of profitability and reduce our financial exposure from hurricanes. While we anticipate that we can carefully monitor underwriting risks, we are aware that these risks change over time and we cannot assure you that we can successfully control or predict the risks and financial exposures that we face.

 

3)            Purchase of Reinsurance. It is our plan to purchase reinsurance from large, financially secure reinsurance companies to significantly limit our exposures to hurricanes. Historically, our competitors have been able to purchase reinsurance, as we are planning, at rates that allow for acceptable profitability and reasonable financial security. However, we cannot assure you that we will be able to successfully implement the reinsurance program on a cost effective basis.

 

4)            Management of Investments. We will attempt to effectively manage our planned investments through careful selection of money and portfolio management third party professionals that will offer us an opportunity to diversify and limit our exposure to financial losses on our investments while also providing needed liquidity to meet anticipated claims made by our insureds. As a new company entering a new business, we cannot assure you that we will be successful in achieving a profitable return on our investments.

 

5)            Reliance Upon WaterStreet Company. We plan to rely upon WaterStreet Company to provide us with administrative, policy, underwriting and claims processing services. We believe that is a cost effective strategy that

 

24

 


 

will serve to eliminate our need to purchase up front systems to implement our business plan. We believe that this will also allow us to focus our limited resources to implement our overall plans.

 

Employees

 

As of March 16, 2006, we had no full-time employees and no part-time employees. Two officers, Stephen L. Rohde, President, Treasurer, and Director, devotes approximately 70 hours per month to our business affairs while Stephen W. Dick, Vice President, has devoted an average of approximately 27 hours per month to our business affairs.

 

We have also entered into consulting agreements with Stephen L. Rohde and Stephen W. Dick that allows us to receive certain services from them pending the outcome of our efforts to raise funds in this offering.

 

Consulting Agreement with Stephen L. Rohde

 

On July 11, 2005, we entered into a consulting agreement with Stephen L. Rohde. Under the terms of the agreement, Mr. Rohde agreed to provide such consulting services as we determine appropriate and as requested which would enable us to begin operation as a domiciled Florida insurance company. Mr. Rohde further agreed to provide us with up to 80 hours of consulting services per month (except that in case of August 2005, the number of hours was reduced to 60 hours that month). In addition, in the event Mr. Rohde expends additional time in excess of 80 hours per month, we agreed to compensate him at the rate of $100 per hour for each additional hour. Notwithstanding these provisions, we agreed that during the period from July 11, 2005 to August 8, 2005, we agreed to pay him $125 per hour for his time during that period only. Overall, and subject to the foregoing, we agreed to pay Mr. Rohde, the following as consulting fees: (A) $7,000 per month on or before the first day of each month (except for the month of August when $5,250 was paid on or before August 8, 2005). The agreement with Mr. Rohde may be terminated at any time upon thirty days written notice.

 

Consulting Agreement with Stephen W. Dick

 

We have entered into an oral consulting agreement with Stephen W. Dick. This agreement was entered into on April 18, 2005. Under the terms of the agreement, Mr. Dick agreed to provide the following services to us: (1) advising and assisting us with developing rates, preparing forms, and underwriting manual, and competitive analysis. In exchange for these services, Mr. Dick is paid $100 per hour. The agreement may be terminated by either party and upon 30 days notice to the other.

 

25

 


 

 

DESCRIPTION OF PROPERTY

 

We currently maintain our offices at 3001 N Rocky Point Dr East, Ste 200 Tampa, FL 33607 which provides us with limited access and usage of office facilities in an office suite facility. Our annual cost under the lease is currently $2,100.

 

DIRECTORS, EXECUTIVE OFFICERS, PROMOTERS AND CONTROL PERSONS

 

The Directors and Executive Officers of the Company as of February 28, 2006 were as follows:

 

Name

Age

Position

 

Date elected(1)

Philip R. Hardy

56

Chairman of the Board

 

1/13/06

Stephen L. Rohde

54

President, Treasurer, & Director

 

4/22/05

Stephen W. Dick

64

Vice President

 

1/23/06

Gregg Barrett

42

Assistant Secretary & Director

 

4/22/05

Richard V. Atkinson

45

Director

 

1/13/06

William N. Majerus, Esq,

57

Director

 

1/13/06

Joseph J. Pingatore, Esq.

54

Secretary and Director

 

1/13/06

 

 

(1)

Each director serves until the next annual meeting of shareholders.

 

Philip R. Hardy joined the Company on November 1, 2005. He was elected Chairman of the Board on January 13, 2006. During the period from 1968 to 1984, Mr. Hardy was, at various times, President, owner, and founder of several travel agencies in Alabama, Mississippi, and Florida. From 1995 to 2002, Mr. Hardy served as President, owner, and founder of Crystal Mountain Water Company of Mobile, Alabama. From 2005 to the present, Mr. Hardy serves as President, owner, and founder of ProClaim Solutions, LLC of Mobile, Alabama. Mr. Hardy is a Certified Travel Consultant (since 1972) and is a licensed insurance adjuster in the states of Alabama, Florida, and Texas. Mr. Hardy attended the University of South Alabama.

 

Stephen L. Rohde joined the Company on April 22, 2005. He currently serves as our President, Treasurer, and Director. From 1996 to the present, Mr. Rohde serves as a Director of Direct General Corporation of Nashville, Tennessee where he has also served as Chairman of the Audit Committee since 2003. From 2004 to the present, Mr. Rohde has served as President of S. Rohde Associates, Inc. in providing consulting services to the insurance industry. From 2003 to the present, Mr. Rohde has served as Director of Lion Insurance Company of Holiday, Florida. From 1998 to 2001, Mr. Rohde served as Director of EOMB Holding Company of Fort Worth, Tennessee. From June 1990 to January 2004, Mr. Rohde served as Vice President, Chief Financial Officer, and Treasurer of Mutual Service Insurance Companies where he served on the management committee and participated in establishing policies, strategic goals, and overall management of the company with assets in excess of $1 billion. From May 1986 to June 1990, Mr. Rohde served as Vice President, Controller, and Treasurer of Mutual Service Insurance Companies. From July 1983 to May 1986, Mr. Rohde served as Director – Cost and Budget for Mutual Service Insurance Companies. From April 1981 to July 1983, Mr. Rohde served as Assistant Controller for IDS Life where he directed a staff of 17 in the company’s general accounting and investment accounting functions. From April 1980 to April 1981, Mr. Rohde served as Manager – Corporate Accounting for IDS Life. From July 1979 to April 1980, Mr. Rohde served as Manager – Accounting Research and Development for IDS Life. From May 1977 to July 1979, Mr. Rohde served as Accounting System Coordinator for IDS Life of New York. From April 1975 to May 1977, Mr. Rohde served as Supervisor – Accounting and Treasury for IDS Life. From December 1973 to April 1975, Mr. Rohde served as Senior Accountant for IDS Life. From June 1973 to December 1973, Mr. Rohde served as Accounting Trainee for IDS Life. Mr. Rohde holds a B.S. Degree (Accounting and Business Administration) from the University of Wisconsin - Eau Claire (1973). In addition, Mr. Rohde is a Fellow of the Life Management Institute, has published articles in insurance industry publications, and has served as a speaker and panelist in insurance industry meetings and seminars.

 

Gregg Barrett joined the Company on April 22, 2005. He currently serves as Assistant Secretary and Director. From 1999 to present, Mr. Barrett serves as President of WaterStreet Company of Bigfork, Montana where he directs the company’s strategy, software design, and new program development. From 1998 to 1999, Mr. Barrett

 

26

 


 

served as Vice President – Corporate Development for National Food Services of Kalispell, Montana where he coordinated acquisitions, developed programs for customer segments. From 1994 to 1998, Mr. Barrett served as Executive Vice President – Marketing for Bankers Insurance Group of St. Petersburg, Florida where he expanded nationwide sales from $92 million to $490 million and developed a geographic expansion team, product development and pricing, and decreased product cycle time from two years to eight months. From 1993 to 1994, Mr. Barrett served as a Marketing Representative for Prudential Insurance Company. From 1986 to 1993, Mr. Barrett served as Vice President of Operations for National Food Services of Chicago, Illinois. From 1985 to 1986, Mr. Barrett served as a Staff Accountant at CR Industries of Long Grove, Illinois. Mr. Barrett holds a B. S. Degree (Accounting) from Illinois State University and is a Certified Public Accountant in Montana.

 

Stephen W. Dick joined the Company on January 23, 2006. He currently serves as Vice President. From 2003 to the present, Mr. Dick serves as an insurance consultant where he has assisted personal lines insurance company clients with advice and assistance in loss cost analysis, competitive analysis, development of pricing, and underwriting strategies, creation of rates and rules, and management reports. From 1999 to 2002, Mr. Dick served as Director of Underwriting and Product Development for QualSure Insurance Corporation of Sarasota, Florida where he was responsible for product line analysis, product development, and underwriting management. From 1997 to 1999, Mr. Dick served as Product Manager and Director of Residential Lines at Seibels Bruce Group, Inc. of Columbia, South Carolina. From 1992 to 1997, Mr. Dick served as Account Manager and Business Systems Specialist at CIGNA Information Services, Inc. of Voorhees, New Jersey. From 1975 to 1992, Mr. Dick served in various managerial capacities at INA/CIGBNA Regional and Home Office Management. Mr. Dick holds a B.S.B.A. Degree from Drexel University and served as a Captain in the United States Army (honorably discharged).

 

Richard V. Atkinson was elected to the Company’s Board of Directors on January 13, 2006. He currently serves as a Director. Mr. Atkinson has been employed as an Actuary since 1982. From 2002 to the present, Mr. Atkinson serves as Vice President, Chief Property & Casualty Actuary for Horace Mann Educators Corporation. From 1991 to 2002, Mr. Atkinson was employed by Mutual Service Insurance Companies, where he was also Vice President, Chief Property & Casualty Actuary. From 1988 to 1991 Mr. Atkinson was employed by Deloitte and Touche. From 1982 to 1988 Mr. Atkinson was employed by NWNL General Insurance Company. Mr. Atkinson’s has held a wide variety of responsibilities for property and casualty insurance companies, including exposure management, reinsurance procurement, business planning and forecasting, product pricing, product development, and reserving. Mr. Atkinson holds a B.A. Degree from the University of Minnesota-Morris (1982), where he was awarded Scholar of the College. Mr. Atkinson holds an M.B.A. degree from the University of Minnesota Carlson School of Business (2001). Mr. Atkinson is a Fellow of the Casualty Actuarial Society, and a Member of the American Academy of Actuaries. He has authored and co-authored papers presented to the Casualty Actuarial Society Forum and the Casualty Actuarial Society Discussion Paper Program.

 

William N. Majerus, Esq. joined the Company on January 13, 2006. He currently serves as a Director. Mr. Majerus has experience in insurance law, litigation, arbitration, insurer-agent relationships, and property losses. He is licensed to practice law in Minnesota and is a member of the Minnesota State and Hennepin County Bar Associations. He is a member of the panel of arbitrators for the Hennepin County District Court and the American Arbitration Association. From 1999 to 2005, he served as an investigator for the Minnesota Office of Lawyers Professional Responsibility. Mr. Majerus holds a B.A. Degree from the University of St. Thomas and a J.D. Degree from Hamline University School of Law.

 

Joseph J. Pingatore, Esq. joined the Company on January 13, 2006. He currently serves as Secretary and Director. From 2005 to the present, Mr. Pingatore has served as Vice President and General Counsel for Western National Insurance Group of Edina, Minnesota. From 2001 to 2004, Mr. Pingatore served as Vice President, Senior Counsel,

And Assistant Secretary for Country Insurance & Financial Services/MSI Insurance of Bloomington, Illinois/Arden Hills, Minnesota. From 1987 to 2001, Mr. Pingatore was employed by MSI Insurance Companies where he served as Vice President, General Counsel, and Secretary from 1997 to 2001, Assistant General Counsel and Assistant Corporate Secretary from 1995 to 1997, Senior Counsel and Claims Counsel from 1991 to 1995, and Claims Counsel from 1987 to 1991. From 1983 to 1987, Mr. Pingatore was a partner at Klampe, Pingatore & Nordstrom, Attorneys at Law of Rochester, Minnesota. From 1981 to 1983, Mr. Pingatore was an Associate Attorney at Brown, Bins, & Klampe, Attorneys at Law of Rochester, Minnesota. Mr. Pingatore holds a B.G.S. Degree from the University of Minnesota, Minneapolis, Minnesota and a J.D. Degree (cum laude) from William Mitchell College of Law, St. Paul Minnesota. Mr. Pingatore is admitted to practice in the State of Minnesota, the United States District

 

27

 


 

Court for the District of Minnesota, and the United Stats Court of Appeals for the Eighth Circuit. He is also a Member and Secretary-Treasurer of the Minnesota Insurance Federation and holds an appointment to the American Arbitration Association Panel of Arbitrators.

 

Board Matters

 

We are not subject to listing requirements of any national securities exchange or national securities association and, as a result, we are not at this time required to have our board comprised of a majority of “independent directors.” We do believe that a majority of our directors currently meet the definition of “independent” as promulgated by the rules and regulations of the New York Stock Exchange or NASDAQ.

 

EXECUTIVE COMPENSATION

 

Summary Compensation Table

 

The following table sets forth information concerning the compensation received for the period from the date of the Company’s incorporation on April 22, 2005 through December 31, 2005 for services rendered to the Company in all capacities by the Company's Chief Executive Officer and any officer with total annual salary and bonus over $100,000 per year.

 

 

 

 

Annual Compensation

Long Term Compensation
Awards

 

 

 

 

 

 

 

Name and principal position

Year

Salary
($)

Bonus
($)

Other annual
compensation
($)

Restricted
stock
award(s)
($)

Securities
Options/SARs
(#)

 

 

 

 

 

 

 

Philip R. Hardy, Chairman

2005

-0-

-0-

-0-

-0-

-0-

Gregg Barrett, Assistant Secretary & Director

2005

-0-

-0-

-0-

-0-

-0-

Stephen L. Rohde, President, Treasurer & Director

2005

-0-

-0-

$47,293(1)

-0-

-0-

Stephen W. Dick, Vice President

2005

-0-

 

-0-

$16,376(1)

-0-

-0-

Richard V. Atkinson, Director

2005

-0-

-0-

-0-

-0-

-0-

William N. Majerus, Esq., Director 

2005

-0-

-0-

-0-

-0-

-0-

Joseph J. Pingatore, Esq., Secretary & Director

2005

-0-

-0-

-0-

-0-

-0-

Total (7 persons)

2005

-0-

-0-

-0-

-0-

-0-

 

          (1) Amounts shown were paid in accordance with consulting agreements between the company and the individual shown. A portion of these payments represent amounts paid to reimburse expenses.

 

          The following tables show for the period ending December 31, 2005, certain information regarding options granted to, exercised by, and held at year end by, the Named Executive Officers:

 

 

 

Individual Grants

 

 

 

 

 

 

 

 

 

 

 

 

 

Name

 

Number of Securities
Underlying Options/
SARs Granted (#)

 

% of Total Options/
SARs Granted to
Employees in Fiscal Year

 

Exercise Or
Base Price
($/Sh)

 

Expiration
Date

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

None.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

28

 


 

 

 

Stock Option Exercises and Fiscal Year-end Values

 

The following table presents information for the Named Executive Officers with respect to stock options exercised during fiscal year 2005 and unexercised options held as of the end of the fiscal year.

 

Aggregated Option Exercises In Fiscal Year 2005 And Fiscal Year End Option Values

Name

Shares
Acquired On
Exercise
(#)

Value
Realized
by
Company
($)

Number of Securities
Underlying
Unexercised Options at
Fiscal Year End 11/30/04
Exercisable/Unexercisable

Exercise Price Value of
Unexercised In-the-Money
Options at Fiscal Year End
($)Exercisable/Unexercisable

 

 

 

 

 

None.

 

 

 

 

 

 

 

 

 

 

Compensation of Directors

 

Our bylaws do not prohibit us from compensating directors for services related to their membership in board committees and allow the reimbursement of expenses of directors for their attendance at each meeting of our board of directors. We currently plan to pay our outside directors compensation of $20,000 per year for their services to the company.

 

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

 

The following table sets forth, as of March 16, 2006, certain information as to shares of our common stock owned by (i) each person known to beneficially own more than 5% of the outstanding common stock, (ii) each of our directors, and named executive officers, and (iii) all of our executive officers and directors as a group. Unless otherwise indicated, the address of each named beneficial owner is the same as that of our principal executive offices located at 3001 N Rocky Point Dr East, Ste 200 Tampa, FL 33607.

 

Name and Address of
Beneficial Owner (1)

Number of Shares
Beneficially Owned (2)

Percentage of Class
Beneficially Owned

 

 

 

Philip R. Hardy, Chairman

3,500,000

10.41%

Gregg Barrett Assistant Secretary and Director

3,500,000

10.41%

Stephen L. Rohde, President, Treasurer and Director

1,000,000

2.97%

Stephen W. Dick, Vice President

200,000

0.59%

Richard V. Atkinson, Director

200,000

0.59%

William N. Majerus, Esq., Director

200,000

0.59%

Joseph J. Pingatore, Esq., Secretary and Director

200,000

0.59%

All executive officers and directors as a group (7 persons)

8,800,000

26.17%

Akron Associates, Inc.

2,000,000

5.95%

Last Chance Real Estate, Inc.

3,700,000

11.00%

George Barton

3,500,000

10.41%

EMH Advisory Services, Inc.

2,500,000

7.43%

Ron Moschetta

3,150,000

9.37%

Phoenix Holdings

3,500,000

10.41%

Ivan Turner

3,500,000

10.41%

StarInvest Group, Inc.

1,000,000

2.97%

 

 

 

29

 


 

 

 

(1)

The address for each of the persons listed above is the Company’s address as disclosed in this Prospectus. Beneficial ownership has been determined in accordance with Rule 13d-3 under the Exchange Act. Pursuant to the rules of the Commission, shares of common stock that each named person and group has the right to acquire within 60 days pursuant to options, warrants, or other rights, are deemed outstanding for purposes of computing shares beneficially owned by and the percentage ownership of each such person and group. Applicable percentages are based on shares outstanding on February 15, 2006, adjusted as required by rules promulgated by the SEC.

(2)

Unless otherwise noted, all shares listed are owned of record and the record owner has sole voting and investment power, subject to community property laws where applicable.

 

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

 

On April 28, 2005, the Company’s Board of Directors approved the issuance of a $125,000 promissory note to StarInvest Group, Inc. in exchange for the company’s receipt of $125,000 in cash from StarInvest. The note issued to StarInvest is unsecured, carries an interest rate of 6% (simple interest), and all accrued and unpaid interest and principal is due and payable March 1, 2008.

 

On October 17, 2005, the Company’s Board of Directors approved the issuance of a $50,000 promissory note to EMH Advisory Services, Inc. in exchange for the company’s receipt of $50,000 in cash from EMH. The note issued to EMH is unsecured, carries an interest rate of 6% (simple interest), and all accrued and unpaid interest and principal is due and payable March 1, 2008.

 

On February 17, 2006, the Company’s Board of Directors approved the issuance of a $25,000 promissory note to David L Cohen, Inc. in exchange for the company’s receipt of $25,000 in cash from David L Cohen. The note issued to David L Cohen is unsecured, carries an interest rate of 6% (simple interest), and all accrued and unpaid interest and principal is due and payable March 1, 2008.

 

On February 2, 2006, the Company’s Board of Directors issued the following shares of our common stock in payment for the services rendered to the company as follows: (A) 3,500,000 shares to Philip R. Hardy, Chairman of the Board in consideration of his services in developing the company’s business plan and in evaluating alternative strategies for the company; (B) 3,500,000 shares to Gregg Barrett, Assistant Secretary and Director in consideration of his services in developing the company’s business plan and in evaluating alternative strategies for the company; (C) 1,000,000 shares to Stephen L. Rohde for assistance in coordinating, licensing of insurance company activities and in selecting management and the Board of Directors; (D) 200,000 shares to Stephen W. Dick, Vice President for advising the company in developing rates, underwriting guidelines, and forms; (E) 200,000 shares to Richard Atkinson for actuarial and financial advice; (F) 200,000 shares to William N. Majerus, Director, in consideration of his regulatory advice to the company; and (G) 200,000 shares to Joseph J. Pingatore, Secretary and Director in consideration for his corporate governance advice to the company. All of the shares issued were valued at $0.0024 per share.

 

On the same date, the Company’s Board of Directors also issued the following shares of our common stock in payment for the services rendered to the company as follows: (A) 3,500,000 shares to George Barton in consideration of advisory services on new clams methodology, and consulting services; (B) 200,000 shares to Kelly King in consideration for his assistance in selecting legal counsel and developing the financial model; (C) 200,000 shares to Jeff Lawrence in consideration of his assistance in evaluating the Florida market; (D) 25,000 shares to Michael Poujol in consideration for consulting services received by the company; (E) 25,000 shares to John A. Martel in consideration for consulting services received by the company; (F) 25,000 shares to Robert H. Cole in consideration for his consulting services; (G) 1,500,000 shares to David L. Cohen in consideration for his consulting services; (H) 3,500,000 shares to Phoenix Holdings in consideration for their consulting services; (I) 3,150,000 shares to Ron Moschetta in consideration for the company’s receipt of financial advisory services; (J) 3,500,000 shares to Ivan Turner in consideration for his advice and guidance regarding claims adjusting procedures; (K) 2,500,000 shares to EMH Advisory Services, Inc. in consideration of public relations services; (L) 2,000,000 shares to Akron Associates, Inc. in consideration of consulting services; (M) 1,000,000 to Star Invest in consideration for consulting services; and (N) 3,700,000 shares to Last Chance Real Estate in consideration for consulting services. All of the shares issued were valued at $0.0024 per share.

 

30

 


 

 

DESCRIPTION OF SECURITIES

 

The following description summarizes some of the terms of our capital stock and provisions of our Articles of Incorporation and Bylaws, which are attached as an exhibit to this Registration Statement, and is qualified in its entirety by reference to our Articles of Incorporation and Bylaws.

 

Our authorized capital stock consists of 100,000,000 shares of common stock, $0.0001 par value per share and 10,000,000 shares of our preferred stock $0.0001 par value per share. The preferred stock may be issued, from to time, in one more series, as determined solely by our Board of Directors without any action necessary on the part of our stockholders. As of the date of this prospectus, there were 33,625,000 shares of our common stock outstanding and held of record by 21 holders. We have not issued any shares of our preferred stock and we have no current plans to do so.

 

Common Stock

 

Holders of our common stock are entitled to one vote per share on all matters to be voted upon by the stockholders. The holders of our common stock are entitled to receive such lawful dividends as may be declared by our board of directors. In the event of our liquidation, dissolution or winding up, the holders of shares of our common stock shall be entitled to receive pro rata all of our remaining assets available for distribution to our stockholders. There are no redemption or sinking fund provisions applicable to the common stock. All outstanding shares of common stock are fully paid and non-assessable, and shares of common stock to be issued pursuant to this registration statement will be fully paid and non-assessable.

 

Preferred Stock

 

Our board of directors has the authority, without further action of the shareholders, to issue up to 10,000,000 shares of our preferred stock in one or more series and to fix the rights, preferences, privileges and restrictions thereof, including dividend rights, conversion rights, voting rights, terms of redemption, liquidation preferences, and the number of shares constituting any series or the designation of such series. The issuance of preferred stock could adversely affect the voting power of holders of our common stock and could have the effect of delaying, deferring, or preventing a change in control of our company. We have no present plans to issue any shares of our preferred stock.

 

Transfer Agent and Registrar

 

The transfer agent and registrar for our common stock is anticipated to be U.S. Stock Transfer Company, Glendale, California.

 

 

SELLING STOCKHOLDER

 

We are registering the resale of up to 2,500,000 shares of our common stock on behalf of EMH Advisory Services, Inc., the selling stockholder named below. The selling shareholder will not undertake the sale of its shares until such time as: (i) the Company has achieved the minimum offering of $8,500,000 of gross proceeds from this offering and sale of the shares and (ii) a market is established in accordance with Rule 3a4-1 of the Securities Exchange Act of 1934.

 

The following table identifies the selling stockholder and indicates (i) the nature of any position, office or other material relationship that the selling stockholder has had with us during the past three years (or any of our predecessors or affiliates) and (ii) the number of shares and percentage of our outstanding shares of common stock owned by the selling stockholder prior to the offering, the number of shares to be offered for the selling stockholder's account and the number of shares and percentage of outstanding shares to be owned by the selling stockholder after completion of the offering.

 

 

31

 


 

 

 

Name of Selling Stockholder(3)

Shares
Beneficially Owned Prior
To Offering(1)

Percent
of Class of Shares Owned Before the
Offering(2)

Maximum No. of Shares to be Sold in this
Offering

Total Shares Owned After This Offering

If Minimum Offering Achieved

%

If Maximum Offering Achieved

%

 

 

 

 

 

 

 

EMH Advisory Services, Inc.

2,500,000

7.43%

2,500,000

0(4)

0%

0(4)

0%

 

(1)

Beneficial ownership is determined in accordance with SEC rules and generally includes voting or investment power with respect to securities. Shares of common stock subject to options and convertible preferred stock currently exercisable or convertible, or exercisable or convertible within sixty (60) days, are counted as outstanding for computing the percentage of the person holding such options but are not counted as outstanding for computing the percentage of any other person.

(2)

Based 33,625,000 shares of common stock issued and outstanding as of February 28, 2006

(3)

The sole stockholder of EMH Advisory Services, Inc., Geraldine Tauscher.

(4)

Assumes that the selling shareholders sells all of its shares in this offering.

 

We have entered into a consulting agreement with the selling stockholder whereby the selling stockholder performs certain public relations and other consulting services. The shares issued to the selling stockholder are in consideration for the consulting services provided and to be rendered and the consulting agreement included a tag-along or “piggyback” registration provision for up to 2,500,000 of the shares issued to the selling stockholder, which registration rights have been exercised by the selling stockholder for the registration of its shares included in this prospectus.

 

PLAN OF DISTRIBUTION

 

All of the 15,000,000 shares of our common stock that are offered by the company will be sold directly by our officers and directors. Our officers and directors will not receive or earn any compensation from the sale of the shares. We are relying upon Rule 3a4-1 of the Securities Exchange Act of 1934 for the sale of the shares offered hereby.

 

We have not entered into any agreement with any underwriter for the offering and sale of the common stock that we seek to sell. In the event that we do enter into an underwriting agreement with an independent broker-dealer registered with the National Association of Security Dealers, Inc. we anticipate that we will pay the selling commissions equal to approximately seven percent (7%) with respect to the shares acquired and sold by such underwriter and a non-accountable expense allowance and due diligence reimbursement of three percent (3%) of the proceeds resulting from the sales of shares by such underwriter. We do not anticipate paying any selling commissions and any non-accountable expense allowances and due diligence reimbursements with respect to shares sold by the company or its officers or directors. The company may, under certain circumstances, indemnify the underwriter from certain civil liabilities which may arise with respect to this offering, including liabilities under the Securities Act of 1933, as amended. There can be no assurance that we will secure the services of any underwriter to assist us with this offering or that we will be successful in selling any of the shares offered by this prospectus.

 

The selling stockholder may offer all or a portion of its 2,500,000 shares offered by this prospectus for sale, from time to time, pursuant to this prospectus, in one or more private negotiated transactions, in open market transactions in the over-the-counter market, or otherwise, or by a combination of these methods, at fixed prices, at market prices prevailing at the time of the sale, at prices related to such market prices, at negotiated prices or otherwise. The selling stockholder may effect these transactions by selling shares directly to one or more purchasers or through broker-dealers or agents.

 

To our knowledge, the selling stockholder has not made any arrangements with any brokerage firm for the sale of the shares. The selling stockholder has advised us it presently intends to dispose of the shares through broker-dealers in ordinary brokerage transactions at market prices prevailing at the time of the sale. However, depending on market conditions and other factors, the selling stockholder may also dispose of the shares through one or more of the other methods described above.

 

 

32

 


 

 

The selling stockholder may be considered an “underwriter” within the meaning of the Securities Act in connection with the sale of his shares. Any broker-dealers or agents who act in connection with the sale of the shares may also be deemed to be underwriters. Profits on any resale of the shares by the selling stockholder and any discounts, commissions or concessions received by such broker-dealers or agents may be deemed to be underwriting discounts and commissions under the Securities Act. Because the selling stockholder may be considered to be an underwriter within the meaning of Section 2(a)(11) of the Securities Act, the selling stockholder may be subject to the prospectus delivery requirements of Section 5 of the Securities Act for transactions involving the sale of our common stock.

 

The selling stockholder is subject to the applicable provisions of the Securities Exchange Act of 1934 and the rules and regulations thereunder, including Regulation M. Regulation M may limit the timing of purchases and sales of any of the shares of our common stock by the selling stockholder and any other person distributing our common stock. Furthermore, Regulation M may restrict the ability of any person engaged in the distribution of shares of our common stock to engage in market-making activities with respect to the particular shares of common stock being distributed for a period beginning five business days prior to the commencement of such distribution and ending upon such person's completion of participation in the distribution. All of the foregoing may affect the marketability of our common stock and the ability of any person or entity to engage in market-making activities with respect to our common stock. Rules 101 and 102 of Regulation M, among other things, generally prohibit certain participants in a distribution from bidding for, purchasing or inducing any person to bid for or purchase any of the securities that are the subject of the distribution. Rule 104 of Regulation M governs bids and purchases made to stabilize the price of a security in connection with a distribution of the security.

 

The shares offered by the selling stockholder are being registered pursuant to our contractual obligations to the selling stockholder and we have agreed to pay the expenses of the preparation of this prospectus. In the event that we are able to achieve the minimum offering, the sale of shares by the selling shareholder may negatively impact our ability to sell additional shares after the minimum offering is achieved. The selling activity by the selling shareholder may also divert potential subscribers from purchasing our shares or put downward pressure on the overall trading levels for our shares in the after-market.

 

Escrow Agent

 

We are in the process of identifying possible candidates to serve as the escrow agent for the proceeds received until the minimum of $8.5 million of proceeds from our sale of shares hereby is satisfied. We anticipate entering into an escrow agreement with the escrow agent that we will ultimately identify for this offering. Under the terms of the anticipated escrow agreement as we envision it, all proceeds received, if any, from this offering shall be deposited with the escrow agent until the earlier date at which we have received and accepted subscriptions for an aggregate of at least $ 8,500,000 in gross proceeds or 90 days from the commencement of the offering which date may be extended for an additional 30 days by us. Upon receipt and acceptance of subscriptions aggregating $8,500,000 in gross proceeds within the allotted time period, all additional funds received and accepted, if any, shall be immediately released to us and deposited into our general bank account all of which shall be available for use us. There can be no assurance that we will obtain any funds from this offering.

 

No escrow arrangement has been or will be established with respect to the sale of shares by the selling stockholder.

 

DISCLOSURE OF COMMISSION POSITION ON INDEMNIFICATION FOR SECURITIES ACT LIABILITIES

 

Our certificate of incorporation provides for our indemnification, to the fullest extent permitted or authorized by Delaware general corporate law, of any officer, director, employee or agent of our company with respect to claims arising or asserted against such person by reason of him or her being or having been an officer, director, employee or agent of our company. Insofar as indemnification for liabilities arising under the Securities Act of 1933, known as the “Act,” is permitted to our directors, officers and controlling persons, pursuant to the foregoing provisions or otherwise, we have been advised that in the opinion of the SEC, such indemnification is against public policy as expressed in the Act and is, therefore, unenforceable.

 

33

 


 

 

LEGAL PROCEEDINGS

 

The validity of the shares of common stock offered by this prospectus has been passed upon for us by the Law Offices of William M. Aul, San Diego, California.

 

EXPERTS

 

The financial statements as of and for the period commencing and ending December 31, 2005 included in this prospectus have been audited by Hamilton Misfeldt & Company, P.C., independent registered public accounting firm, as stated in their report dated February 15, 2006 which is also included in this prospectus. Such financial statements have been so included in reliance upon the authority of such firm as experts in accounting and auditing.

 

INTEREST OF NAMED EXPERTS AND COUNSEL

 

No expert or counsel named in this prospectus as having prepared or certified any part of this prospectus or having given an opinion upon the validity of the securities being registered or upon other legal matters in connection with the registration or offering of the common stock was employed on a contingency basis, or had, or is to receive, in connection with the offering, any interest, direct or indirect, in our company or any of our subsidiaries. Nor was any such person connected with us, or any of our subsidiaries, as a promoter, managing or principal underwriter, voting trustee, director, officer, or employee.

 

WHERE YOU CAN FIND MORE INFORMATION

 

We have filed with the SEC a registration statement on Form SB-2 under the Securities Act of 1933, relating to the shares of our common stock being offered by this prospectus. For further information pertaining to our common stock and the shares of common stock being offering by this prospectus, reference is made to such registration statement. This prospectus constitutes the prospectus we filed as a part of the registration statement and it does not contain all information in the registration statement, certain portions of which have been omitted in accordance with the rules and regulations of the SEC.

 

In addition, we will be subject to the informational requirements of the Securities Exchange Act of 1934, and, in accordance with such requirements, we will be required to file reports, proxy statements and other information with the SEC relating to our business, financial statements and other matters.  Reports and proxy and information statements filed under Section 14(a) and 14(c) of the Securities Exchange Act of 1934 and other information filed with the SEC as well as copies of the registration statement can be inspected and copied at the public reference facilities maintained by the SEC at 100 F Street, N.E., Washington, D.C. 20549, and at the SEC’s Midwest Regional Offices at 500 West Madison Street, Chicago, Illinois 60606. Copies of such material can also be obtained at prescribed rates from the Public Reference Section of the SEC at its principal office at 100 F Street, N.E., Washington, D.C. 20549. Please call the SEC at 1.800.SEC.0330 for further information on the operation of the public reference room. Such material may also be obtained electronically by visiting the SEC's web site on the Internet at http://www.sec.gov. We anticipate that our common stock will be quoted on The OTC Bulletin Board Market under the symbol ______.

 

 

Copies of our filings with the SEC will also be available, free of charge at www.sec.gov.

 

 

34

 


 

 

INDEX TO FINANCIAL STATEMENTS

 

 

Report of Independent Registered Public Accounting Firm

F2

Balance Sheet as of December 31, 2005

F3

Statement of Income and Accumulated Deficit

F4

Statement of Cash Flows

F5

Notes to the Financial Statements

F6

 

 

 

F1

 


 

 

 

 

INDEPENDENT AUDITORS' REPORT

 

 

BOARD OF DIRECTORS

PREMIER INDEMNITY HOLDING COMPANY

CLEARWATER, FLORIDA

 

We have audited the accompanying balance sheet of Premier Indemnity Holding Company as of December 31, 2005, and the related statements of income and accumulated deficit, and cash flows for the period from inception (April 1, 2005) to December 31, 2005. These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on these financial statements based on our audit.

 

We conducted our audit in accordance with auditing standards generally accepted in the United States of America. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and the significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

 

In our opinion, the financial statements referred to above present fairly, in all material respects, the financial position of Premier Indemnity Holding Company as of December 31, 2005, and the results of its operations and its cash flows for the initial period then ended, in conformity with accounting principles generally accepted in the United States of America.

 

 

HAMILTON MISFELDT & COMPANY, P.C.

 

February 15, 2006

 

 

F2

 


 

 

PREMIER INDEMNITY HOLDING COMPANY

BALANCE SHEET

December 31, 2005

 

 

 

ASSETS

 

CURRENT ASSETS

 

Cash

$3,976

 

 

TOTAL CURRENT ASSETS

3,976

 

DEFERRED TAX ASSET

35,060

 

 

TOTAL ASSETS

$ 39,036

 

 

 

LIABILITIES AND STOCKHOLDERS' EQUITY

 

CURRENT LIABILITIES

 

Accounts payable

$

-

___________

 

 

TOTAL CURRENT LIABILITIES

                      -

 

LONG-TERM DEBT

175,000

 

STOCKHOLDERS' EQUITY

Common stock, par value $1 per

 

share; 100 million shares

 

 

authorized, none issued or

 

 

outstanding

-

 

 

Accumulated deficit

(135,964)

 

 

TOTAL STOCKHOLDERS' EQUITY

(135,964)

 

TOTAL LIABILITIES AND

 

STOCKHOLDERS' EQUITY

$ 39,036

 

 

F3

 


 

 

                                 PREMIER INDEMNITY HOLDING COMPANY

 

STATEMENT OF INCOME AND ACCUMULATED DEFICIT

 

For the Nine Month Period Ended December 31, 2005

 

 

 

Revenue

$             -

 

Expenses

 

Organization costs

171,024

 

 

TOTAL EXPENSES

171,024

 

 

LOSS BEFORE INCOME TAXES

(171,024)

 

Provision for income taxes

35,060

 

 

NET LOSS

(135,964)

 

Accumulated deficit, beginning of year

                     -

 

Accumulated deficit, end of year

($ 135,964)

 

 

F4

 


 

 

PREMIER INDEMNITY HOLDING COMPANY

 

STATEMENT OF CASH FLOWS

 

 

For the Nine Month Period Ended December 31, 2005

 

 

CASH FLOWS FROM OPERATING ACTIVITIES

 

Net loss

$ (135,964)

Adjustments to reconcile net loss

 

to net cash used by operating activities

 

 

(Increase) in:

 

 

Deferred tax asset

(35,060)

 

 

Net cash used by operating activities

(171,024)

 

CASH FLOWS FROM FINANCING ACTIVITIES

 

Proceeds from long-term debt

175,000

 

 

Net cash provided by financing activities

175,000

 

NET INCREASE IN CASH

3,976

 

CASH AND CASH EQUIVALENTS, BEGINNING OF PERIOD

             -

 

CASH AND CASH EQUIVILENTS, END OF PERIOD

$ 3,976

 

 

 

 

F5

 


 

 

                               SCHEDULE OF NONCASH INVESTING ACTIVITIES

 

There were no noncash investing activities for the nine month period ended December 31, 2005.

 

                                   PREMIER INDEMNITY HOLDING COMPANY

 

NOTES TO FINANCIAL STATEMENTS

 

December 31, 2005

 

 

 

Note 1:

Summary of significant accounting policies

 

Nature of operations - Premier Indemnity Holding Company (PIHC) was incorporated in the state of Florida, in 2005. PIHC has two wholly owned subsidiaries, Premier Indemnity Associates, Incorporated (PIAI) and Premier Indemnity Insurance Company (PIIC). PIHC bylaws and articles of incorporation have been approved by the state of Florida and start-up costs have been incurred. PIAI bylaws and articles of incorporation have been approved, but no transactions have been completed. Florida state approval of the bylaws and articles of incorporation of PIIC are pending and no activity has taken place.

 

The primary business is to sell homeowners insurance to Florida residents. As of December 31, 2005, operations of the Corporation had not yet begun.           

 

Cash and cash equivalents - For purposes of the statement of cash flows for the nine months ended December 31, 2005, PIHC considers all short-term instruments purchased with a maturity of three months or less to be cash equivalents. There are no cash equivalents at December 31, 2005.

 

Organizational costs - Organizational costs consist of legal, accounting, and consulting fees, as well as travel costs, incurred prior to PIHC beginning operations. In accordance with Statement of Position 98-5, these costs have been expensed as incurred.

 

Note 2:

Long-term debt

 

Long-term debt at December 31, 2005 consists of notes due to future investors, unsecured, interest at 6% per annum, principal due in full March 1, 2008.

 

Note 3:

Common stock

 

As of December 31, 2005, no shares of common stock have been issued. PIHC is authorized to issue 100 million shares of common stock, and anticipates issuance of 45 million shares in February 2006.

 

F6

 


 

 

 

You should rely only on the information contained in this document or to which we have referred you. We have not authorized anyone to provide you with information that is different. This document may only be used where it is legal to sell these securities. The information in this document may only be accurate on the date of this document.

 

Common Stock

__________________________________

 

 

 

 

 

TABLE OF CONTENTS

 

 

 

 

 

 

SUMMARY INFORMATION

--

 

_________________

PROSPECTUS
_________________







Dated: _____, 2006

RISK FACTORS

--

FORWARD-LOOKING STATEMENTS

--

USE OF PROCEEDS

--

MARKET FOR COMMON EQUITY AND RELATED STOCKHOLDER MATTERS

--

DESCRIPTION OF BUSINESS

--

DESCRIPTION OF PROPERTY

--

MANAGEMENT'S DISCUSSION AND ANALYSIS

--

DIRECTORS, EXECUTIVE OFFICERS, PROMOTERS AND CONTROL PERSONS

--

EXECUTIVE COMPENSATION

--

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

--

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

--

DESCRIPTION OF SECURITIES

--

DISCLOSURE OF COMMISSION POSITION ON INDEMNIFICATION FOR SECURITIES ACT LIABILITIES

--

PLAN OF DISTRIBUTION

--

SELLING STOCKHOLDERS

--

LEGAL PROCEEDINGS

--

EXPERTS

--

INTEREST OF NAMED EXPERTS AND COUNSEL

--

AVAILABLE INFORMATION

--

INDEX TO FINANCIAL STATEMENTS

--

 

 

EXHIBITS

--

 

 

 

 


 

 

PART II. INFORMATION NOT REQUIRED IN PROSPECTUS

 

ITEM 24. INDEMNIFICATION OF DIRECTORS AND OFFICERS

 

Article IX of our Articles of Incorporation contains provisions permitted under Florida law relating to the liability of directors. These provisions eliminate a director’s personal liability for monetary damages resulting from a breach of their services and fiduciary duties to the Company, except in circumstances involving wrongful acts, such as:

any breach of the director’s duty of loyalty;

acts or omissions which involve a lack of good faith, intentional misconduct or a knowing violation of the law;

payment of dividends or approval of stock repurchases or redemptions that are unlawful under Delaware law; or

any transaction from which the director derives an improper personal benefit.

 

These provisions do not limit or eliminate our rights or any stockholder’s rights to seek non-monetary relief, such as an injunction or rescission, in the event of a breach of director’s fiduciary duty. These provisions will not alter a director’s liability under federal securities laws.

 

As permitted by the Florida General Corporation Law, our Articles of Incorporation require us to indemnify our directors and executive officers to the fullest extent not prohibited by the Delaware law. We may limit the extent of such indemnification by individual contracts with our directors and executive officers. Further, we may decline to indemnify any director or executive officer in connection with any proceeding initiated by such person or any proceeding by such person against us or our directors, officers, employees or other agents, unless such indemnification is expressly required to be made by law or the proceeding was authorized by our Board of Directors. At present, there is no pending litigation or proceeding involving any of our directors, officers or employees for which indemnification is sought, nor are we aware of any threatened litigation that may result in claims for indemnification.

 

Insofar as indemnification for liabilities arising under the Securities Act, may be permitted to our directors, officers or controlling persons pursuant to the foregoing provisions, we have been advised that in the opinion of the Securities and Exchange Commission, such indemnification is against public policy as expressed in the Securities Act and is, therefore, unenforceable.

 

ITEM 25. OTHER EXPENSES OF ISSUANCES AND DISTRIBUTION

 

The following table sets forth the estimated expenses in connection with the offering described in this registration statement:

 

SEC registration fee

$

1,872.50

Printing and engraving expenses

$

15,000

Legal fees and expenses

$

65,000

Accounting fees and expenses

$

10,000

Miscellaneous

$

10,000

 

 

 

Total

$

101,872.50

 

 

 

 

 

 

 

1

 


 

 

ITEM 26. RECENT SALES OF UNREGISTERED SECURITIES

 

On April 28, 2005, the Company’s Board of Directors approved the issuance of a $125,000 promissory note to StarInvest Group, Inc. in exchange for the company’s receipt of $125,000 in cash from StarInvest. The note issued to StarInvest is unsecured, carries an interest rate of 6% (simple interest), and all accrued and unpaid interest and principal is due and payable March 1, 2008.

 

On October 17, 2005, the Company’s Board of Directors approved the issuance of a $50,000 promissory note to EMH Advisory Services, Inc.in exchange for the company’s receipt of $50,000 in cash from EMH. The note issued to EMH is unsecured, carries an interest rate of 6% (simple interest), and all accrued and unpaid interest and principal is due and payable March 1, 2008.

 

On February 17, 2006, the Company’s Board of Directors approved the issuance of a $25,000 promissory note to David L Cohen, Inc. in exchange for the company’s receipt of $25,000 in cash from David L Cohen. The note issued to David L Cohen is unsecured, carries an interest rate of 6% (simple interest), and all accrued and unpaid interest and principal is due and payable March 1, 2008

 

On February 2, 2006, the Company’s Board of Directors issued the following shares of our common stock in payment for the services rendered to the company as follows: (A) 3,500,000 shares to Philip R. Hardy, Chairman of the Board in consideration of his services in developing the company’s business plan and in evaluating alternative strategies for the company; (B) 3,500,000 shares to Gregg Barrett, Assistant Secretary and Director in consideration of his services in developing the company’s business plan and in evaluating alternative strategies for the company; (C) 1,000,000 shares to Stephen L. Rohde for assistance in coordinating, licensing of insurance company activities and in selecting management and the Board of Directors; (D) 200,000 shares to Stephen W. Dick, Vice President for advising the company in developing rates, underwriting guidelines, and forms; (E) 200,000 shares to Richard Atkinson for actuarial and financial advice; (F) 200,000 shares to William N. Majerus, Director, in consideration of his regulatory advice to the company; and (G) 200,000 shares to Joseph J. Pingatore, Secretary and Director in consideration for his corporate governance advice to the company. All of the shares issued were valued at $0.0024 per share.

 

On the same date, the Company’s Board of Directors also issued the following shares of our common stock in payment for the services rendered to the company as follows: (A) 3,500,000 shares to George Barton in consideration of advisory services on new clams methodology, and consulting services; (B) 200,000 shares to Kelly King in consideration for his assistance in selecting legal counsel and developing the financial model; (C) 200,000 shares to Jeff Lawrence in consideration of his assistance in evaluating the Florida market; (D) 25,000 shares to Michael Poujol in consideration for consulting services received by the company; (E) 25,000 shares to John A. Martel in consideration for consulting services received by the company; (F) 25,000 shares to Robert H. Cole in consideration for his consulting services; (G) 1,500,000 shares to David L. Cohen in consideration for his consulting services; (H) 3,500,000 shares to Phoenix Holdings in consideration for their consulting services; (I) 3,150,000 shares to Ron Moschetta in consideration for the company’s receipt of financial advisory services; (J) 3,500,000 shares to Ivan Turner in consideration for his advice and guidance regarding claims adjusting procedures; (K) 2,500,000 shares to EMH Advisory Services, Inc. in consideration of public relations services and other consulting services; (L) 2,000,000 shares to Akron Associates, Inc. in consideration of consulting services; (M) 1,000,000 to Star Invest in consideration for consulting services; and (N) 3,700,000 shares to Last Chance Real Estate in consideration for consulting services. All of the shares issued were valued at $0.0024 per share.

 

The parties intended the above private placements to be exempt from registration under the Securities Act by virtue of Section 4(2) or Regulation D under the Securities Act. The recipients of securities in each of these transactions represented their intention to acquire the securities for investment only and not with view to or for sale in connection with any distribution thereof and appropriate legends were affixed to the share certificates and instruments issued in such transactions. All recipients had adequate access, through their relationships with us, to information about us and each investor was knowledgeable, sophisticated and experienced in making investments of this kind.

 

 

2

 


 

 

ITEM 27. EXHIBITS

 

 

Exhibit
No.

Description of Exhibit

 

 

3.1

 

 

Articles of Incorporation, as filed on April 22, 2005

3.2

Amendment to Articles of Incorporation

3.3

Bylaws

3.4

Articles of Incorporation – Premier Indemnity Insurance Company

3.5

By-Laws of Premier Indemnity Insurance Company

3.6

Articles of Incorporation – Premier Indemnity Associates, Inc.

3.7

By-Laws of Premier Indemnity Associates, Inc.

4.1

Specimen Stock Certificate (To be filed by Amendment)

5.1

Opinion of William M. Aul (To be filed by Amendment)

10.1

Escrow Agreement (To be filed by Amendment)

10.2

Consulting Services Agreement with EMH Advisory Services, Inc.

10.3

Consulting Agreement with Stephen L. Rohde

10.4

Subscription Agreement and Note Issued to StarInvest Group, Inc.

10.5

Subscription Agreement and Note Issued to EMH Advisory Services, Inc.

10.6

Subscription Agreement and Note Issued to David L Cohen.

10.7

Office Lease Agreement

10.8

Policy Administration Full Service Agreement

10.9

Claims Administration Services Agreement

23.1

Consent of Hamilton Misfeldt & Company P.C.

23.2

Consent of William M. Aul (To be filed by Amendment)

 

 

 

 

ITEM 28. UNDERTAKINGS

 

 

(a)

The undersigned registrant hereby undertakes:

 

(1)

To file, during any period in which offers or sales are being made, a post-effective amendment to this registration statement:

 

 

(i)

To include any prospectus required by Section 10(a)(3) of the Securities Act;

 

 

(ii)

To reflect in the prospectus any facts or events arising after the effective date of the Registration Statement (or the most recent post-effective amendment thereof) which, individually or in the aggregate, represent a fundamental change in the information set forth in the Registration Statement. Notwithstanding the foregoing, any increase or decrease in volume of securities offered (if the total value of securities offered would not exceed that which was registered) and any deviation from the low or high end of the estimated maximum offering range may be reflected in the form of prospectus filed with the SEC pursuant to Rule 424(b) if, in the aggregate, the changes in volume and price present no more than a 20% change in the maximum aggregate offering price set forth in the "Calculation of Registration Fee" table in the effective Registration Statement;

 

 

(iii)

To include any material information with respect to the plan of distribution not previously disclosed in the registration statement or any material change to such information in the registration statement;

 

 

PROVIDED, HOWEVER, that paragraphs (1)(i) and (1)(ii) do not apply if the information required to be included in a post-effective amendment by those paragraphs is contained in periodic reports filed by the registrant pursuant to Section 13 or Section 15(d) of the Securities Exchange Act of 1934 that are incorporated by reference in the Registration Statement.

 

 

3

 


 

 

 

 

(2)

That, for the purpose of determining any liability under the Securities Act, each such post-effective amendment shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initial BONA FIDE offering thereof.

 

(3)

To remove from registration by means of a post-effective amendment any of the securities being registered which remain unsold at the termination of the offering.

(b)

Insofar as indemnification for liabilities arising under the Securities Act may be permitted to directors, officers and controlling persons of the small business issuer pursuant to the foregoing provisions, or otherwise, the registrant has been advised that in the opinion of the Securities and Exchange Commission such indemnification is against public policy as expressed in the Securities Act and is, therefore, unenforceable. In the event that a claim for indemnification against such liabilities (other than the payment by the registrant of expenses incurred or paid by a director, officer or controlling person of the registrant in the successful defense of any action, suit or proceeding) is asserted by such director, officer or controlling person in connection with the securities being registered, the registrant will, unless in the opinion of its counsel the matter has been settled by controlling precedent, submit to a court of appropriate jurisdiction the question whether such indemnification by it is against public policy as expressed in the Act and will be governed by the final adjudication of such issue.

 

 

4

 


 

 

SIGNATURES

 

In accordance with the requirements of the Securities Act of 1933, the registrant certifies that it has reasonable grounds to believe that it meets all of the requirements for filing on Form SB-2 and has duly caused Registration Statement on Form SB-2 to be signed on its behalf by the undersigned, thereunto duly authorized, in the City of St. Paul, State of Minnesota, on March 7, 2006.

 

 

PREMIER INDEMNITY HOLDING COMPANY

 

By: /s/ Stephen L. Rohde
      Stephen L. Rohde, President, Treasurer and Director

 

 

POWER OF ATTORNEY

 

Each person whose signature appears below constitutes and appoints, Stephen L. Rohde and his true and lawful attorney in fact and agent acting alone, with full powers of substitution and resubstitution, for his or her and in his or her name, place and stead, in any and all capacities, this Registration Statement, and to file the same, with all exhibits thereto, and other documents in connection therewith, with the Securities and Exchange Commission, granting unto said attorneys-in-fact and agents, each acting alone, full power and authority to do and perform each and every act and thing requisite and necessary to be done in and about the premises, as fully to all intents and purposes as he or she might or could do in person, hereby ratifying and confirming all that said attorney-in-fact and agent, acting alone, or his substitute or substitutes, may lawfully do or cause to be done by virtue hereof. In accordance with the requirements of the Securities Act of 1933, this registration statement has been signed by the following persons in the capacities and on the dates indicated.

 

SIGNATURE

TITLE

DATE

 

 

 

 

/s/ Stephen L. Rohde          

Stephen L. Rohde

 

 

President, Treasurer and Director

 

March 7, 2006

 

/s/ Stephen L. Rohde          

Stephen L. Rohdee

 

 

 

Treasurer & Director

(principal financial and accounting officer)

 

March 7, 2006

 

/s/ Philip R. Hardy              

Philip R. Hardy

 

Chairman of the Board

 

March 7, 2006

 

/s/ Joseph J. Pingatore, Esq.   

Joseph J. Pingatore

 

 

Secretary and Director

 

March 7, 2006

 

/s/ Richard V. Atkinson      

Richard V. Atkinson

 

 

Director

 

March 7, 2006

 

/s/ Gregg Barrett  

Gregg Barrett

 

Assistant Secretary and Director

 

March 7, 2006

 

/s/ William N. Majerus, Esq.     

William N. Majerus, Esq.

 

Director

 

March 7, 2006

 

 

5

 


 

 

EXHIBIT INDEX

 

Exhibit
No.

Description of Exhibit

 

 

3.1

 

 

Articles of Incorporation

3.2

Amendment to Articles of Incorporation

3.3

Bylaws

3.4

Articles of Incorporation – Premier Indemnity Insurance Company

3.5

By-Laws of Premier Indemnity Insurance Company

3.6

Articles of Incorporation – Premier Indemnity Associates, Inc.

3.7

By-Laws of Premier Indemnity Associates, Inc.

4.1

Specimen Stock Certificate (To be filed by Amendment)

5.1

Opinion of William M. Aul (To be filed by Amendment)

10.1

Escrow Agreement (To be filed by Amendment)

10.2

Consulting Services Agreement with EMH Advisory Services, Inc.

10.3

Consulting Agreement with Stephen L. Rohde

10.4

Subscription Agreement and Note Issued to StarInvest Group, Inc.

10.5

Subscription Agreement and Note Issued to EMH Advisory Services, Inc.

10.6

Subscription Agreement and Note Issued to David L Cohen.

10.7

Office Lease Agreement

10.8

Policy Administration Full Service Agreement

10.9

Claims Administration Services Agreement

23.1

Consent of Hamilton Misfeldt & Company P.C.

23.2

Consent of William M. Aul (To be filed by Amendment)

 

 

 

 

 

 

6