10-Q

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

_______________

FORM 10-Q

_______________

(Mark One)

x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended September 30, 2012

or

o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from ______to______.

MAX SOUND CORPORATION

 (Exact name of registrant as specified in charter)

DELAWARE	000-51886	26-3534190
(State or other jurisdiction of incorporation or organization)	(Commission File Number)	(I.R.S Employer Identification No.)

2902A Colorado Avenue

Santa Monica, CA 90404

 (Address of principal executive offices)

 _______________

310-264-0230

(Registrant’s telephone number, including area code)

_______________

Not applicable

(Former name, former address and former fiscal year, if changed since last report)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

Yes x No o

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).

Yes x No o

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer	¨	Accelerated filer	¨
Non-accelerated filer	¨	Smaller reporting company	x
(Do not check if a smaller reporting company)

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

Yes o No x

Indicate the number of shares outstanding of each of the issuer’s classes of common stock. As of November 14, 2012, there were 261,339,959 shares, par value $0.0001 per share, of common stock issued and outstanding.

MAX SOUND CORPORATION

FORM 10-Q

September 30, 2012

INDEX

PART I-- FINANCIAL INFORMATION

Item 1.	Financial Statements	1
Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	52
Item 3.	Quantitative and Qualitative Disclosures About Market Risk	60
Item 4.	Controls and Procedures	60

PART II-- OTHER INFORMATION

Item 1	Legal Proceedings	60
Item 1A	Risk Factors	61
Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds	61
Item 3.	Defaults Upon Senior Securities	63
Item 4.	Mine Safety Disclosures	63
Item 5.	Other Information	63
Item 6.	Exhibits	63

SIGNATURES

PART I – FINANCIAL INFORMATION

Item 1. Financial Statements

MAX SOUND CORPORATION

 (A DEVELOPMENT STAGE COMPANY)

CONTENTS

PAGE	2	CONDENSED BALANCE SHEETS AS OF SEPTEMBER 30, 2012 (UNAUDITED) AND AS OF DECEMBER 31, 2011 (AUDITED).
PAGE	3	CONDENSED STATEMENTS OF OPERATIONS FOR THE THREE AND NINE MONTHS ENDED SEPTEMBER 30, 2012 AND 2011 AND FOR THE PERIOD DECEMBER 9, 2005 (INCEPTION) TO SEPTEMBER 30, 2012 (UNAUDITED).
PAGE	4	CONDENSED STATEMENT OF CHANGES IN STOCKHOLDERS’ EQUITY FOR THE PERIOD FROM DECEMBER 9, 2005 (INCEPTION) TO SEPTEMBER 30, 2012 (UNAUDITED).
PAGE	6	CONDENSED STATEMENTS OF CASH FLOWS FOR THE NINE MONTHS ENDED SEPTEMBER 30, 2012 AND 2011 AND FOR THE PERIOD DECEMBER 9, 2005 (INCEPTION) TO SEPTEMBER 30, 2012 (UNAUDITED).
PAGES	6 - 51	NOTES TO CONDENSED FINANCIAL STATEMENTS (UNAUDITED).

1

Max Sound Corporation
(A Development Stage Company)
Condensed Balance Sheets
ASSETS
	September 30, 2012			December 31, 2011
	(UNAUDITED)
Current Assets
Cash	$	114,480		$	516,532
Prepaid expenses		21,082			23,659
Debt offering costs - net		60,818			-
Total  Current Assets		196,380			540,191
Property and equipment, net		218,064			146,000
Other Assets
Security deposit		413			413
Intangible assets		7,800,275			7,800,275
Total  Other Assets		7,800,688			7,800,688
Total  Assets	$	8,215,132		$	8,486,879
LIABILITIES AND STOCKHOLDERS' EQUITY
Current Liabilities
Accounts payable	$	69,555		$	25,470
Accrued expenses		55,264			165,897
Derivative liability		1,026,168			-
Convertible note payable, net of debt discount of $638,751		476,083			-
Total Current Liabilities		1,627,070			191,367
Commitments and Contingencies
Stockholders' Equity
Preferred stock,  $0.0001 par value; 10,000,000 shares authorized,
No shares issued and outstanding		-			-
Common stock,  $0.0001 par value; 400,000,000 shares authorized,
260,002,022 and 255,184,661 shares issued and outstanding, respectively		26,001			25,519
Additional paid-in capital		24,286,446			22,629,977
Deferred compensation		(1,103,750	)		-
Deficit accumulated during the development stage		(16,620,635	)		(14,359,984	)
Total Stockholders' Equity		6,588,062			8,295,512
Total Liabilities and Stockholders' Equity	$	8,215,132		$	8,486,879

See accompanying notes to condensed unaudited financial statements

2

Max Sound Corporation

(A Development Stage Company)

Condensed Statements of Operations

													For the Period From December 9, 2005 (Inception) to September 30, 2012
	For the Three Months Ended,						For the Nine Months Ended,
	September 30, 2012			September 30, 2011			September 30, 2012			September 30, 2011
Revenue	$	-		$	3,000		$	-		$	3,000		$	23,826
Operating Expenses
General and administrative		212,553			132,761			550,885			201,896			1,174,253
Endorsement fees		-			754,000			-			1,573,273			4,942,277
Consulting		228,217			394,541			487,828			2,776,647			5,883,774
Professional fees		34,736			34,439			119,365			101,998			485,676
Website development		-			-			-			-			251,263
Compensation		166,600			66,000			490,600			174,000			3,148,943
Total Operating Expenses		642,106			1,381,741			1,648,678			4,827,814			15,886,186
Loss from Operations		(642,106	)		(1,378,741	)		(1,648,678	)		(4,824,814	)		(15,862,360	)
Other Income / (Expense)
Interest income		23			278			152			303			663
Gain on extinguishment of debt		-			-			-			-			6,643
Interest expense		(97,257	)		(258	)		(224,987	)		(5,940	)		(241,988	)
Amortization of debt offering costs		(38,302	)		-			(68,682	)		-			(68,682	)
Amortization of debt discount		(243,780	)		(5,288	)		(433,705	)		(14,659	)		(458,637	)
Change in fair value of embedded derivative liability		195,038			54,870			115,249			22,785			140,181
Total Other Income / (Expense)		(184,278	)		49,602			(611,973	)		2,489			(621,820	)
Provision for Income  Taxes		-			-			-			-			-
Net Loss	$	(826,384	)	$	(1,329,139	)	$	(2,260,651	)	$	(4,822,325	)	$	(16,484,180	)
Net Loss Per Share  - Basic and Diluted	$	(0.00	)	$	(0.01	)	$	(0.01	)	$	(0.02	)
Weighted average number of shares outstanding
during the year Basic and Diluted		256,250,214			251,117,752			255,598,643			234,195,631

See accompanying notes to condensed unaudited financial statements

3

Max Sound Corporation
(A Development Stage Company)
Condensed Statement of Changes in Stockholders' Equity
For the Period from December 9, 2005 (Inception) to September 30, 2012
(UNAUDITED)
											Additional												Total
	Preferred stock				Common stock						paid-in			Accumulated			Subscription			Deferred			Stockholder's
	Shares		Amount		Shares			Amount			capital			Deficit			Receivable			Compensation			Equity
Balance, December 9, 2005 (Inception)		-	$	-		-		$	-		$	-		$	-		$	-		$	-		$	-
Stock issued on acceptance of incorporation expenses		-		-		100,000			10			90			-			-			-			100
Net loss for the period December 9, 2005 (Inception) to December 31, 2005		-		-		-			-			-			(400	)		-			-			(400	)
Balance, December 31, 2005		-		-		100,000			10			90			(400	)		-			-			(300	)
Net loss for the year ended December 31, 2006		-		-		-			-			-			(1,450	)		-			-			(1,450	)
Balance, December 31, 2006		-		-		100,000			10			90			(1,850	)		-			-			(1,750	)
Net loss for the year ended December 31, 2007		-		-		-			-			-			(1,400	)		-						(1,400	)
Balance, December 31, 2007		-		-		100,000			10			90			(3,250	)		-			-			(3,150	)
Common stock issued for services to founder ($0.001/sh)		-		-		44,900,000			4,490			40,410			-			-			-			44,900
Common stock issued for cash ($0.25/sh)		-		-		473,000			47			118,203			-			(67,750	)		-			50,500
Common stock issued for services ($0.25/sh)		-		-		12,000			1			2,999			-			-			-			3,000
Shares issued in connection with stock dividend		-		-		136,455,000			13,646			122,809			(136,455	)		-			-			-
In kind contribution of rent - related party		-		-		-			-			2,913			-			-			-			2,913
Accrued expenses payment made by a former shareholder		-		-		-			-			4,400			-			-			-			4,400
Net loss for the year ended December 31, 2008		-		-		-			-			-			(117,115	)		-			-			(117,115	)
Balance, December 31, 2008		-		-		181,940,000			18,194			291,824			(256,820	)		(67,750	)		-			(14,552	)
Common stock issued for cash ($0.25/sh)		-		-		62,000			6			15,494			-			-			-			15,500
Common stock issued for services ($0.25/sh)		-		-		24,000			2			5,998			-			-			-			6,000
Common stock issued for services ($0.35/sh)		-		-		1,700,000			170			594,830			-			-			(499,333	)		95,667
Common stock issued for services ($0.0625/sh)		-		-		935,714			94			58,388			-			-			-			58,482
Warrants issued for services		-		-		-			-			823,077			-			-			-			823,077
Common stock issued for services ($1.50/sh)		-		-		30,000			3			44,997			-			-			(39,699	)		5,301
Common stock issued for services ($1.77/sh)		-		-		30,000			3			53,097			-			-			(53,100	)		-
Common stock issued for services ($1.78/sh)		-		-		100,000			10			177,990			-			-			(166,052	)		11,948
Common stock issued for services ($1.80/sh)		-		-		100,000			10			179,990			-			-			(168,904	)		11,096
Common stock issued for services ($1.93/sh)		-		-		2,830,000			283			5,461,617			-			-			(5,459,098	)		2,802
Common stock issued for services ($1.94/sh)		-		-		30,000			3			58,197			-			-			(58,200	)		-
Common stock issued for services ($1.95/sh)		-		-		920,000			92			1,793,908			-			-			(1,135,808	)		658,192
Common stock issued for services ($2.00/sh)		-		-		300,000			30			599,970			-			-			(506,423	)		93,577
Return of common stock issued for services ($0.35/sh)		-		-		(1,100,000	)		(110	)		(384,890	)		-			-			385,000			-
Shares issued in connection with stock dividend		-		-		258,000			26			(26	)		-			-			-			-
Stock offering costs		-		-		-			-			(850	)		-			-			-			(850	)
Collection of subscription receivable		-		-		-			-			-			-			67,750			-			67,750
In kind contribution of rent - related party		-		-		-			-			12,600			-			-			-			12,600
Deferred compensation realized		-		-		-			-			-			-			-			114,333			114,333
Net loss for the year ended December 31, 2009		-		-		-			-			-			(2,298,552	)		-			-			(2,298,552	)
Balance, December 31, 2009		-		-		188,159,714			18,816			9,786,211			(2,555,372	)		-			(7,587,284	)		(337,629	)
Common stock issued for cash ($0.25/sh)		-		-		1,200,000			120			299,880			-			-			-			300,000
Accrued salary conversion into common stock ($0.30/sh)		-		-		945,507			95			283,557			-			-			-			283,652
Common stock issued for services ($0.15/sh)		-		-		250,000			25			37,475			-			-			-			37,500
Common stock issued for services ($0.18/sh)		-		-		100,000			10			17,990			-			-			-			18,000
Common stock issued for services ($0.19/sh)		-		-		100,000			10			18,990			-			-			-			19,000
Common stock issued for services ($0.20/sh)		-		-		210,000			21			41,979			-			-			-			42,000
Common stock issued for services ($0.25/sh)		-		-		140,000			14			34,986			-			-			-			35,000
Common stock issued in exchange for technology rights ($0.25/sh)		-		-		30,000,000			3,000			7,497,000			-			-			-			7,500,000
Return of common stock issued for services ($1.05/sh)		-		-		(150,000	)		(15	)		15			-			-			-			-
Common stock issued for services ($1.24/Sh)		-		-		1,000,000			100			1,239,900			-			-			(1,097,315	)		142,685
Common stock issued for services ($1.70/sh)		-		-		100,000			10			169,990			-			-			(152,534	)		17,466
Cancellation of shares held in escrow ($1.93/sh)		-		-		(1,000,000	)		(100	)		(1,929,900	)		-			-			487,802			(1,442,198	)
Warrants issued for services		-		-		-			-			10,559			-			-			-			10,559
Blue sky fees		-		-		-			-			(400	)		-			-			-			(400	)
Stock and financing offering costs		-		-		-			-			(8,000	)											(8,000	)
In kind contribution of rent - related party		-		-		-			-			9,450			-			-			-			9,450
Deferred compensation realized		-		-		-			-			-			-			-			6,546,046			6,546,046
Net loss for the year ended December 31, 2010		-		-		-			-			-			(6,312,965	)		-			-			(6,312,965	)
Balance, December 31, 2010		-		-		221,055,221			22,106			17,509,682			(8,868,337	)		-			(1,803,285	)		6,860,166
Common stock issued in exchange for assets ($0.10/sh)		-		-		3,000,000			300			299,700			-			-			-			300,000
Common stock issued for services ($0.07/sh)		-		-		2,000,000			200			139,800			-			-			-			140,000
Common stock issued for services ($0.08/sh)		-		-		1,006,500			100			80,420			-			-			-			80,520
Common stock issued for services ($0.10/sh)		-		-		3,066,462			307			306,339			-			-			-			306,646
Common stock issued for services ($0.11/sh)		-		-		500,000			50			54,950			-			-			-			55,000
Common stock issued for services ($0.22/sh)		-		-		15,403			2			3,386			-			-			-			3,388
Common stock issued for services ($0.23/sh)		-		-		100,000			10			22,990			-			-			-			23,000
Common stock issued for services ($0.25/sh)		-		-		702,860			70			175,645			-			-			-			175,715
Common stock issued for services ($0.33/sh)		-		-		100,000			10			32,990			-			-			-			33,000
Common stock issued for services ($0.35/sh)		-		-		2,443			-			855			-			-			-			855
Common stock issued for services ($0.39/sh)		-		-		101,500			10			39,575			-			-			-			39,585
Common stock issued for services ($0.47/sh)		-		-		123,795			12			58,172			-			-			-			58,184
Common stock issued for services ($0.50/sh)		-		-		100,000			10			49,990			-			-			-			50,000
Common stock issued for services ($0.54/sh)		-		-		200,000			20			107,980			-			-			-			108,000
Common stock issued for services ($0.70/sh)		-		-		100,000			10			69,990			-			-			-			70,000
Common stock issued for services ($0.88/sh)		-		-		100,000			10			87,990			-			-			-			88,000
Convertible debt conversion into common stock ($0.0295/sh)		-		-		271,186			27			7,973			-			-			-			8,000
Convertible debt conversion into common stock ($0.0315/sh)		-		-		587,382			59			18,444			-			-			-			18,503
Convertible debt conversion into common stock ($0.032/sh)		-		-		109,375			11			3,489			-			-			-			3,500
Convertible debt conversion into common stock ($0.0336/sh)		-		-		357,143			36			11,964			-			-			-			12,000
Convertible debt conversion into common stock ($0.0454/sh)		-		-		220,264			22			9,978			-			-			-			10,000
Convertible debt conversion into common stock ($0.1339/sh)		-		-		116,505			12			15,588			-			-			-			15,600
Convertible debt conversion into common stock ($0.1455/sh)		-		-		96,220			9			13,991			-			-			-			14,000
Convertible debt conversion into common stock ($0.1554/sh)		-		-		77,220			8			11,992			-			-			-			12,000
Accrued salary conversion into common stock ($0.11/sh)		-		-		1,309,091			131			143,869			-			-			-			144,000
Line of credit conversion into common stock ($0.11/sh)		-		-		909,091			91			99,909			-			-			-			100,000
Common stock issued for cash ($0.10/sh)		-		-		18,857,000			1,886			1,883,814			-			-			-			1,885,700
Warrants issued for services		-		-		-			-			248,498			-			-			-			248,498
Stock offering costs		-		-		-			-			(79,780	)		-			-			-			(79,780	)
Amortization of stock options		-		-		-			-			1,199,794			-			-			-			1,199,794
Deferred compensation realized		-		-		-			-			-			-			-			1,803,285			1,803,285
Net loss for the year ended December 31, 2011		-		-		-			-			-			(5,491,647	)		-			-			(5,491,647	)
Balance, December 31, 2011		-		-		255,184,661			25,519			22,629,977			(14,359,984	)		-			-			8,295,512
Common stock issued for services ($0.62/sh)		-		-		733			-			455			-			-			-			455
Common stock issued for services ($0.21/sh)		-		-		150,000			15			31,485			-			-			-			31,500
Common stock issued for services ($0.30/sh)		-		-		850,000			85			254,915			-			-			(143,750	)		111,250
Common stock issued for services ($0.25/sh)		-		-		125,000			13			31,237			-			-			-			31,250
Common stock issued for services ($0.32/sh)		-		-		3,000,000			300			959,700			-			-			(960,000	)		-
Convertible debt conversion into common stock ($0.322/sh)		-		-		528,035			53			169,974			-			-			-			170,027
Convertible debt conversion into common stock ($0.2763/sh)		-		-		72,385			7			19,993			-			-			-			20,000
Convertible debt conversion into common stock ($0.2741/sh)		-		-		91,208			9			24,991			-			-			-			25,000
Reclassification of derivative liability associated with convertible debt		-		-		-			-			115,688			-			-			-			115,688
Warrants issued for services		-		-		-			-			48,031			-			-			-			48,031
Net loss for the nine months ended September 30, 2012		-		-		-			-			-			(2,260,651	)		-			-			(2,260,651	)
Balance, September 30, 2012		-	$	-		260,002,022		$	26,001		$	24,286,446		$	(16,620,635	)	$	-		$	(1,103,750	)	$	6,588,062

See accompanying notes to condensed unaudited financial statements

4

Max Sound Corporation
(A Development Stage Company)
Condensed Statements of Cash Flows
(UNAUDITED)
							For the Period From December 9, 2005 (Inception) to September 30, 2012
	For the Nine Months Ended,
	September 30, 2012			September 30, 2011
Cash Flows From Operating Activities:
Net Loss	$	(2,260,651	)	$	(4,822,325	)	$	(16,484,180	)
Adjustments to reconcile net loss to net cash used in operations
Depreciation/Amortization		35,834			25,633			119,580
Depreciation for abandonment of website		-			38,794			38,794
In kind contribution of rent - related party		-			-			24,963
Stock issued for services		168,205			857,709			2,702,815
Warrants issued for services		48,031			248,498			1,130,165
Amortization of stock options		-			1,199,794			1,199,794
Bluesky Fees		-			-			(1,750	)
Amortization of stock based compensation		6,250			1,803,285			7,027,716
Security deposit		-			(413	)		(413	)
Amortization of debt offering costs		68,682			-			68,682
Amortization of debt discount		433,705			14,659			458,637
Change in fair value of derivative liability		69,400			(22,785	)		44,468
Changes in operating assets and liabilities:
(Increase)/Decrease in prepaid expenses		2,577			5,799			(21,082	)
Increase/(Decrease) accounts payable		44,085			(26,219	)		69,555
Increase/(Decrease) in accrued expenses		(107,272	)		147,620			489,879
Net Cash Used In Operating Activities		(1,491,154	)		(529,951	)		(3,132,377	)
Cash Flows From Investing Activities:
Register of trademark		-			-			(275	)
Purchase of property equipment		(107,898	)		(86,930	)		(376,438	)
Net Cash Used In Investing Activities		(107,898	)		(86,930	)		(376,713	)
Cash Flows From Financing Activities:
Proceeds from stockholder loans		-			134,150			620,583
Repayment of stockholder loans		-			(242,500	)		(520,583	)
Accrued expenses payment made by a former shareholder		-			-			4,400
Proceeds from issuance of convertible note, net of offering costs		1,197,000			37,500			1,281,500
Proceeds from issuance of stock, net of subscriptions receivable and net of offering costs		-			1,411,920			1,772,920
Proceeds from collection of stock subscription receivable		-			397,000			464,750
Net Cash Provided by Financing Activities		1,197,000			1,738,070			3,623,570
Net Increase / (Decrease) in Cash		(402,052	)		1,121,189			114,480
Cash at Beginning of Period		516,532			297			-
Cash at End of Period	$	114,480		$	1,121,486		$	114,480
Supplemental disclosure of cash flow information:
Cash paid for interest	$	231		$	-		$	231
Cash paid for taxes	$	-		$	-		$	-
Supplemental disclosure of non-cash investing and financing activities:
Shares issued in connection with intellectual property	$	-		$	300,000		$	7,800,000
Shares issued in conversion of related party accrued compensation	$	-		$	144,000		$	427,652
Shares issued in conversion of related party line of credit	$	-		$	100,000		$	100,000
Shares issued in conversion of convertible debt and accrued interest	$	215,027		$	93,603		$	308,630
Shares issued in connection with stock dividend	$	-		$	-		$	136,713
Reclassification of derivative liability to additional paid in  capital	$	115,688		$	-		$	115,688
Stock sold for subscription	$	-		$	397,000		$	464,750
Debt discount recorded on convertible and unsecured debt accounted for as a derivative liability	$	1,072,456		$	-		$	1,097,388

See accompanying notes to condensed unaudited financial statements

5

MAX SOUND CORPORATION

NOTES TO CONDENSED FINANCIAL STATEMENTS

AS OF SEPTEMBER 30, 2012

NOTE 1 SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES AND ORGANIZATION

(A)  Organization and Basis of Presentation

Max Sound Corporation (the "Company") was incorporated in Delaware on December 9, 2005.  The Company is currently in the development stage, and on or around February 2011, the Company changed its business operations to focus primarily on developing and launching audio technology software.

Prior to February 2011, the Company's business operations were focused on creating search technologies within an online networking platform.

The accompanying unaudited condensed financial statements have been prepared in accordance with accounting principles generally accepted in The United States of America and the rules and regulations of the Securities and Exchange Commission for interim financial information.  Accordingly, they do not include all the information necessary for a comprehensive presentation of financial position and results of operations.

It is management's opinion, however, that all material adjustments (consisting of normal and recurring adjustments) have been made which are necessary for a fair financial statements presentation.  The results for the interim period are not necessarily indicative of the results to be expected for the year.

Activities during the development stage include developing the online networking platform, launching our audio technology, and raising capital.

Effective March 1, 2011, the Company filed with the State of Delaware a Certificate of Amendment of Certificate of Incorporation changing our name from So Act Network, Inc. to Max Sound Corporation.

(B) Use of Estimates

In preparing financial statements in conformity with generally accepted accounting principles, management is required to make estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements and revenues and expenses during the reported period.  Actual results could differ from those estimates.

(C) Cash and Cash Equivalents

For purposes of the cash flow statements, the Company considers all highly liquid investments with original maturities of three months or less at the time of purchase to be cash equivalents.  As of September 30, 2012 and December 31, 2011, the Company had no cash equivalents.

6

MAX SOUND CORPORATION

NOTES TO CONDENSED FINANCIAL STATEMENTS

AS OF SEPTEMBER 30, 2012

(D) Property and Equipment

Property and equipment are stated at cost, less accumulated depreciation.  Expenditures for maintenance and repairs are charged to expense as incurred.  Depreciation is provided using the straight-line method over the estimated useful life of three to five years.

(E) Research and Development

The Company has adopted the provisions of FASB Accounting Standards Codification No. 350, Intangibles – Goodwill & Other.  Costs incurred in the planning stage of a website are expensed as research and development while costs incurred in the development stage are capitalized and amortized over the life of the asset, estimated to be three years.  Expenses subsequent to the launch have been expensed as website development expenses.

(F) Concentration of Credit Risk

The Company at times has cash in banks in excess of FDIC insurance limits. The Company had approximately $0 and $251,578 in excess of FDIC insurance limits as of September 30, 2012 and December 31, 2011, respectively.

(G) Revenue Recognition

The Company recognized revenue on arrangements in accordance with FASB Codification Topic 605, “Revenue Recognition” (“ASC Topic 605”).  Under ASC Topic 605, revenue is recognized only when the price is fixed and determinable, persuasive evidence of an arrangement exists, the service is performed and collectability of the resulting receivable is reasonably assured.  We had revenue of $0, and $3,000 for the nine months ended September 30, 2012 and 2011, respectively.

(H) Advertising Costs

Advertising costs are expensed as incurred and include the costs of public relations activities.  These costs are included in consulting and general and administrative expenses and totaled $90,713 and $25,170 for the nine months ended September 30, 2012 and 2011, respectively.

(I) Identifiable Intangible Assets

As of September 30, 2012 and December 31, 2011, $7,800,275 and $7,800,275, respectively of costs related to registering a trademark and acquiring technology rights have been capitalized.  It has been determined that the trademark and technology rights have an indefinite useful life and are not subject to amortization.  However, the trademark and technology rights will be reviewed for impairment annually or more frequently if impairment indicators arise.

7

MAX SOUND CORPORATION

NOTES TO CONDENSED FINANCIAL STATEMENTS

AS OF SEPTEMBER 30, 2012

(J) Impairment of Long-Lived Assets

The Company accounts for its long-lived assets in accordance with ASC Topic 360-10-05, “Accounting for the Impairment or Disposal of Long-Lived Assets.” ASC Topic 360-10-05 requires that long-lived assets, such as technology rights, be reviewed for impairment annually, or whenever events or changes in circumstances indicate that the historical cost carrying value of an asset may no longer be appropriate. The Company assesses recoverability of the carrying value of an asset by estimating the future net cash flows expected to result from the asset, including eventual disposition. If the future net cash flows are less than the carrying value of the asset, an impairment loss is recorded equal to the difference between the asset’s carrying value and fair value or disposable value. No impairments were recorded for nine months ended September 30, 2012, and for the year ended December 31, 2011.

(K) Loss Per Share

In accordance with accounting guidance now codified as FASB ASC Topic 260, “Earnings per Share,”  Basic earnings per share (“EPS”) is computed by dividing net loss available to common stockholders by the weighted average number of common shares outstanding during the period, excluding the effects of any potentially dilutive securities. Diluted EPS gives effect to all dilutive potential of shares of common stock outstanding during the period including stock options or warrants, using the treasury stock method (by using the average stock price for the period to determine the number of shares assumed to be purchased from the exercise of stock options or warrants), and convertible debt or convertible preferred stock, using the if-converted method. Diluted EPS excludes all dilutive potential of shares of common stock if their effect is anti-dilutive.  Because of the Company’s net losses, the effects of stock warrants and stock options would be anti-dilutive and accordingly, is excluded from the computation of earnings per share.  The number of such shares excluded from the computations of diluted loss per share totaled 2,915,800 and 2,715,800 for stock warrants, and 12,000,000 and 12,000,000 for stock options, and 3,704,237 and 0 shares issuable upon the conversion of convertible debt, for the nine months ended September 30, 2012 and 2011, respectively.

(L) Income Taxes

The Company accounts for income taxes under FASB Codification Topic 740-10-25 (“ASC 740-10-25”) Income Taxes.  Under ASC 740-10-25, deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases.  Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled.  Under ASC 740-10-25, the effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date.

8

MAX SOUND CORPORATION

NOTES TO CONDENSED FINANCIAL STATEMENTS

AS OF SEPTEMBER 30, 2012

The Company's federal income tax returns are no longer subject to examination by the IRS for the years prior to 2008, and the related state income tax returns are no longer subject to examination by state authorities for the years prior to 2008.

(M) Business Segments

The Company operates in one segment and therefore segment information is not presented.

(N) Fair Value of Financial Instruments

The carrying amounts on the Company’s financial instruments including prepaid expenses, accounts payable, accrued expenses, derivative liability, convertible note payable, and loan payable-related party, approximate fair value due to the relatively short period to maturity for these instruments.

(O) Stock-Based Compensation

In December 2004, the FASB issued FASB Accounting Standards Codification No. 718, Compensation – Stock Compensation.  Under FASB Accounting Standards Codification No. 718, companies are required to measure the compensation costs of share-based compensation arrangements based on the grant-date fair value and recognize the costs in the financial statements over the period during which employees are required to provide services. Share-based compensation arrangements include stock options, restricted share plans, performance-based awards, share appreciation rights and employee share purchase plans.  As such, compensation cost is measured on the date of grant at their fair value.  Such compensation amounts, if any, are amortized over the respective vesting periods of the option grant.  The Company applies this statement prospectively.

Equity instruments (“instruments”) issued to other than employees are recorded on the basis of the fair value of the instruments, as required by FASB Accounting Standards Codification No. 718.  FASB Accounting Standards Codification No. 505, Equity Based Payments to Non-Employees defines the measurement date and recognition period for such instruments.  In general, the measurement date is when either a (a) performance commitment, as defined, is reached or (b) the earlier of (i) the non-employee performance is complete or (ii) the instruments are vested. The measured value related to the instruments is recognized over a period based on the facts and circumstances of each particular grant as defined in the FASB Accounting Standards Codification.

9

MAX SOUND CORPORATION

NOTES TO CONDENSED FINANCIAL STATEMENTS

AS OF SEPTEMBER 30, 2012

(P) Reclassification

Certain amounts from prior periods have been reclassified to conform to the current period presentation.  These reclassifications had no impact on the Company's net loss or cash flows.

(Q) Derivative Financial Instruments

Fair value accounting requires bifurcation of embedded derivative instruments such as conversion features in convertible debt or equity instruments, and measurement of their fair value for accounting purposes.  In determining the appropriate fair value, the Company uses the Black-Scholes option-pricing model.  In assessing the convertible debt instruments, management determines if the convertible debt host instrument is conventional convertible debt and further if there is a beneficial conversion feature requiring measurement.  If the instrument is not considered conventional convertible debt, the Company will continue its evaluation process of these instruments as derivative financial instruments.

Once determined, derivative liabilities are adjusted to reflect fair value at each reporting period end, with any increase or decrease in the fair value being recorded in results of operations as an adjustment to fair value of derivatives.  In addition, the fair value of freestanding derivative instruments such as warrants, are also valued using the Black-Scholes option-pricing model.

(R) Recent Accounting Pronouncements

In December 2011, FASB issued Accounting Standards Update 2011-11, Balance Sheet - Disclosures about Offsetting Assets and Liabilities” to enhance disclosure requirements relating to the offsetting of assets and liabilities on an entity's balance sheet. The update requires enhanced disclosures regarding assets and liabilities that are presented net or gross in the statement of financial position when the right of offset exists, or that are subject to an enforceable master netting arrangement. The new disclosure requirements relating to this update are retrospective and effective for annual and interim periods beginning on or after January 1, 2013. The update only requires additional disclosures, as such; we do not expect that the adoption of this standard will have a material impact on our results of operations, cash flows or financial condition.

In July 2012, FASB issued Accounting Standards Update 2012-01, Balance Sheet – Subtopic 954-430, Health Care Entities—Deferred Revenue, requires that a continuing care retirement community recognize a deferral of revenue when a contract between a continuing care retirement community and a resident stipulates that (1) a portion of the advanced fee is refundable if the contract holder’s unit is reoccupied by a subsequent resident, (2) the refund is limited to the proceeds of reoccupancy, and (3) the legal environment and the entity’s management policy and practice support the withholding of refunds under condition (2). Questions have arisen in practice about cases where the refund depends on reoccupancy. The objective of this Update is to clarify the reporting for refundable advance fees received by continuing care retirement communities. The amendments in this update are effective for fiscal periods beginning after December 15, 2013. Early adoption is permitted. The amendments in this Update should be applied retrospectively by recording a cumulative-effect adjustment to opening retained earnings (or unrestricted net assets) as of the beginning of the earliest period presented.

10

MAX SOUND CORPORATION

NOTES TO CONDENSED FINANCIAL STATEMENTS

AS OF SEPTEMBER 30, 2012

In July 2012, FASB issued Accounting Standards Update 2012-02, Balance Sheet- Intangibles- Goodwill and Other (Topic 350): Testing Indefinite-Lived Intangible Assets for Impairment is an Amendment to FASB Accounting Standards Update 2011-08.  The objective of the amendments in this Update is to reduce the cost and complexity of performing an impairment test for indefinite-lived intangible assets by simplifying how an entity tests those assets for impairment and to improve consistency in impairment testing guidance among long-lived asset categories. The amendments permit an entity first to assess qualitative factors to determine whether it is more likely than not that an indefinite-lived intangible asset is impaired as a basis for determining whether it is necessary to perform the quantitative impairment test in accordance with Subtopic 350-30, Intangibles—Goodwill and Other—General Intangibles Other than Goodwill. The more-likely-than-not threshold is defined as having a likelihood of more than 50 percent.  The amendments are effective for annual and interim impairment tests performed for fiscal years beginning after September 15, 2012. Early adoption is permitted, including for annual and interim impairment tests performed as of a date before July 27, 2012, if a public entity’s financial statements for the most recent annual or interim period have not yet been issued or, for nonpublic entities, have not yet been made available for issuance.

NOTE 2         GOING CONCERN

As reflected in the accompanying financial statements, the Company is in the development stage with minimal operations, has an accumulated deficit of $16,620,635 for the period from December 9, 2005 (inception) to September 30, 2012, and has negative cash flow from operations of $3,132,377 from inception.  This raises substantial doubt about its ability to continue as a going concern.  The ability of the Company to continue as a going concern is dependent on the Company’s ability to raise additional capital and implement its business plan.  The financial statements do not include any adjustments that might be necessary if the Company is unable to continue as a going concern.

Management believes that actions presently being taken to obtain additional funding and implement its strategic plans provide the opportunity for the Company to continue as a going concern.

NOTE 3         NOTE PAYABLE – PRINCIPAL STOCKHOLDER

During the year ended December 31, 2008, the Company received $18,803 from the principal stockholder.  Pursuant to the terms of the loan, the loan is bearing an annual interest rate of 3.25% and due on demand.  In 2008, the Company repaid $15,000 in principal to the principal stockholder.  In 2009, the Company repaid $3,803 in principal to the principal stockholder.  As of December 31, 2010, the principal portion of this principal stockholder loan balance has been repaid (See Note 9).

11

MAX SOUND CORPORATION

NOTES TO CONDENSED FINANCIAL STATEMENTS

AS OF SEPTEMBER 30, 2012

On May 11, 2009, the Company received $9,500 from the principal stockholder.  During the year ended December 31, 2009, the Company repaid $1,500 in principal to the principal stockholder.  Pursuant to the terms of the loan, the loan is bearing an annual interest rate of 3.25% and is due on demand (See Note 9).

On May 22, 2009, the Company received $15,000 from the principal stockholder.  During the year ended December 31, 2010, the Company repaid $6,000 in principal to the principal stockholder under the terms of the loan.  Pursuant to the terms of the loan, the loan is bearing an annual interest rate of 3.25% and is due on demand (See Note 9).

On May 26, 2009, the Company received $16,700 from the principal stockholder.  During the year ended December 31, 2010, the Company repaid $15,700 in principal to the principal stockholder under the term of this loan.  Pursuant to the terms of the loan, the loan is bearing an annual interest rate of 3.25% and is due on demand (See Note 9).

During the year ended December 31, 2011, the Company repaid $18,000 in principal and $2,116 of accrued interest to the principal stockholder related to these principal stockholder loans (See Note 9).

NOTE 4         LINE OF CREDIT – PRINCIPAL STOCKHOLDER

On May 28, 2009, the Company entered into a two year line of credit agreement with the principal stockholder in the amount of $100,000.  The line of credit carries an interest rate of 3.25%.  As of December 31, 2011, the principal stockholder has advanced the Company $100,000 under the terms of this line of credit agreement (See Note 9).

On November 10, 2009, the Company entered into a two year line of credit agreement with the principal stockholder in the amount of $100,000.  The line of credit carries an interest rate of 3.25%.  As of December 31, 2011, the principal stockholder has advanced $100,000 to the Company under the terms of this line of credit agreement (See Note 9).

On March 25, 2010, the Company entered into a two year line of credit agreement with the principal stockholder in the amount of $500,000.  The line of credit carries an interest rate of 3.25%.  On February 17, 2011, the principal stockholder converted $100,000 of the line of credit owed into 909,091 shares of common stock at $0.11 per share.  As of December 31, 2011, the principal stockholder has advanced $360,580 to the Company under the terms of this line of credit agreement. (See Note 7(G) and Note 9).

As of December 31, 2011, the Company repaid $460,580 in principal and $11,283 of accrued interest to the principal stockholder related to these lines of credit (See Note 9).

12

MAX SOUND CORPORATION

NOTES TO CONDENSED FINANCIAL STATEMENTS

AS OF SEPTEMBER 30, 2012

NOTE 5         PROPERTY AND EQUIPMENT

At September 30, 2012, and December 31, 2011, respectively, property and equipment is as follows:

	September 30, 2012			December 31, 2011
Website Development	$	187,723		$	127,722
Furniture and Equipment		103,906			103,906
Leasehold Improvements		6,573			6,573
Software		38,063			18,888
Office Equipment		38,045			9,323
Domain Name		1,500			1,500
Sign		628			628
Less accumulated depreciation and amortization		(158,374	)		(122,540	)
	$	218,064		$	146,000

Depreciation/amortization expense for the nine months ended September 30, 2012, and 2011, was $35,834 and $64,427, respectively.

NOTE 6 CONVERTIBLE DEBTS

On July 6, 2010, the Company entered into an agreement whereby the Company will issue up to $50,000 in a convertible note.  The note matured on March 30, 2011, and bears an interest rate of 8%.  Any unpaid amount as of the maturity date bears an interest rate of 22%.  The holder of the note has a right to convert all or any part of the outstanding an unpaid principal amount into shares of common stock.  The conversion prices equals the "Variable Conversion Price", which is 59% of the "Market Price", which is the average of the lowest six trading prices for the Common Stock during the ten (10) trading day period prior to the conversion.  In July of 2010, the Company received $50,000 proceeds less the $3,000 finder’s fee pursuant to the terms of this convertible note.  During the year ended December 31, 2011, the note holder converted $52,003 of the note payable and accrued interest into 1,545,350 shares of the company stock (See Note 7 (G)).

The Company computed the fair value of the conversion feature at the commitment date, based on the following management assumptions:

Exercise price	$0.1377
Expected dividends	0%
Expected volatility	172.27%
Expected term: conversion feature	267 days
Risk free interest rate	0.32%

13

MAX SOUND CORPORATION

NOTES TO CONDENSED FINANCIAL STATEMENTS

AS OF SEPTEMBER 30, 2012

The fair value of the embedded conversion option on the commitment date was $15,409.  The Company recorded a related debt discount of $15,409, which was amortized over the life of the debt.  For the year ended December 31, 2010, the Company amortized $10,273 of debt discount.  For the year ended December 31, 2011, the Company amortized $5,136 of debt discount.

At December 31, 2011, the Company remeasured the derivative liability and recorded a fair value of $0.  As a result of the remeasurement, the Company recorded a change in fair value associated with this derivative liability as income totaling $13,262 for the year ended December 31, 2011. The following management assumptions were considered:

Exercise price	$0.0393
Expected dividends	0%
Expected volatility	471.81%
Risk fee interest rate	0.30%
Expected life of conversion feature in days	0

On February 17, 2011, the Company entered into an agreement whereby the Company will issue up to $40,000 in a convertible note.  The note matures on November 17, 2011, and bears an interest rate of 8%.  The holder of the note has a right to convert all or any part of the outstanding an unpaid principal amount into shares of common stock.  The conversion prices equals the "Variable Conversion Price", which is 59% of the "Market Price", which is the average of the lowest six (6) trading prices for the Common Stock during the ten trading day period prior to the conversion.  In February of 2011, the Company received $40,000 proceeds less the $2,500 finder’s fee pursuant to the terms of this convertible note.  During the year ended December 31, 2011, the Company converted $41,600 of the note payable and accrued interest into 289,945 shares of the common stock.

The Company computed the fair value of the conversion feature at the commitment date, based on the following management assumptions:

Exercise price	$0.0738
Expected dividends	0%
Expected volatility	456.63%
Expected term: conversion feature	365 days
Risk free interest rate	0.27%

The fair value of the embedded conversion option on the commitment date was $9,523.  The Company recorded a related debt discount of $9,523, which is amortized over the life of the debt.  For the year ended December 31, 2011, the Company amortized $9,523 of debt discount.

14

MAX SOUND CORPORATION

NOTES TO CONDENSED FINANCIAL STATEMENTS

AS OF SEPTEMBER 30, 2012

At December 31, 2011, the Company remeasured the derivative liability and recorded a fair value of $0.  As a result of the remeasurement, the Company recorded a change in fair value associated with this derivative liability as income totaling $9,523 for the year ended December 31, 2011. The following management assumptions were considered:

Exercise price	$0.035
Expected dividends	0%
Expected volatility	514.06%
Risk fee interest rate	0.19%
Expected life of  conversion feature in days	0

On March 8, 2012, the Company entered into an agreement whereby the Company will issue up to $166,667 in a convertible note.  The note matures on March 9, 2013 and bears an interest rate of 4%.  The holder of the note has a right to convert all or any part of the outstanding an unpaid principal amount into shares of common stock after six months.  The conversion price equals the “Variable Conversion Price”, which is 70% of the “Market Price”, which is the average of the lowest ten (10) trading prices for the common stock during the ten trading day period prior to the conversion.  The Company received $150,000 proceeds, less the $16,667 finder’s fee pursuant to the terms of this convertible note, on March 14, 2012. On September 14, 2012, the Company converted $170,027 of convertible note and accrued interest into 528,035 shares of common stock.  As of September 30, 2012 the convertible note balance and accrued interest is $0.

The Company computed the fair value of the conversion feature at the commitment date, based on the following management assumptions:

Exercise price	$0.2629
Expected dividends	0%
Expected volatility	228.76%
Expected term: conversion feature	365 days
Risk free interest rate	0.18%

The fair value of the embedded conversion option on the commitment date was $42,178.  The Company recorded a related debt discount of $42,178, which is amortized over the life of the debt.  For the nine months ended September 30, 2012, the Company amortized $42,178 of debt discount.

At September 30, 2012, the Company remeasured the derivative liability and recorded a fair value of $0.  As a result of the remeasurement, the Company recorded a change in fair value associated with this derivative liability as loss totaling $73,510 for the nine months ended September 30, 2012. The following management assumptions were considered:

Exercise price	$0.3220
Expected dividends	0%
Expected volatility	251.37%
Risk fee interest rate	0.18%
Expected life of  conversion feature in days	0

15

MAX SOUND CORPORATION

NOTES TO CONDENSED FINANCIAL STATEMENTS

AS OF SEPTEMBER 30, 2012

On March 14, 2012, the Company entered into an agreement whereby the Company will issue up to $102,500 in a convertible note.  The note matures on December 19, 2012 and bears an interest rate of 8%.  The holder of the note has a right to convert all or any part of the outstanding an unpaid principal amount into shares of common stock after six months.  The conversion price equals the “Variable Conversion Price”, which is 65% of the “Market Price”, which is the average of the lowest three (3) trading prices for the common stock during the ten trading day period prior to the conversion.  The Company received $102,500 proceeds, less the $2,500 finder’s fee pursuant to the terms of this convertible note, on March 20, 2012.  For the nine months ended September 30, 2012, the Company converted $45,000 of convertible note into 163,593 shares of common stock.  As of September 30, 2012, the convertible note balance is $57,500.

The Company computed the fair value of the conversion feature at the commitment date, based on the following management assumptions:

Exercise price	$0.1490
Expected dividends	0%
Expected volatility	228.61%
Expected term: conversion feature	280 days
Risk free interest rate	0.21%

The fair value of the embedded conversion option on the commitment date was $30,894.  The Company recorded a related debt discount of $30,894, which is amortized over the life of the debt.  For the nine months ended September 30, 2012, the Company amortized $30,894 of debt discount.

At September 30, 2012, the Company remeasured the derivative liability and recorded a fair value of $48,069.  As a result of the remeasurement, the Company recorded a change in fair value associated with this derivative liability as a loss totaling $17,175 for the nine months ended September 30, 2012. The following management assumptions were considered:

Exercise price	$0.2795
Expected dividends	0%
Expected volatility	251.60%
Risk fee interest rate	0.17%
Expected life of  conversion feature in days	80

On April 4, 2012, the Company entered into an agreement whereby the Company will issue up to $166,000 in a convertible note.  The note matures on December 28, 2012 and bears an interest rate of 8%.  The holder of the note has a right to convert all or any part of the outstanding an unpaid principal amount into shares of common stock after six months.  The conversion price equals the “Variable Conversion Price”, which is 70% of the “Market Price”, which is the average of the lowest three (3) trading prices for the common stock during the ten trading day period prior to the conversion.  The Company received $138,000 proceeds, less the $28,000 finder’s fee pursuant to the terms of this convertible note, on April 4, 2012.

16

MAX SOUND CORPORATION

NOTES TO CONDENSED FINANCIAL STATEMENTS

AS OF SEPTEMBER 30, 2012

The Company computed the fair value of the conversion feature at the commitment date, based on the following management assumptions:

Exercise price	$0.2077
Expected dividends	0%
Expected volatility	232.90%
Expected term: conversion feature	268 days
Risk free interest rate	0.19%

The fair value of the embedded conversion option on the commitment date was $108,051.  The Company recorded a related debt discount of $108,051, which is amortized over the life of the debt.  For the nine months ended September 30, 2012, the Company amortized $71,362 of debt discount.

At September 30, 2012, the Company remeasured the derivative liability and recorded a fair value of $128,262.  As a result of the remeasurement, the Company recorded a change in fair value associated with this derivative liability as loss totaling $20,211 for the nine months ended September 30, 2012. The following management assumptions were considered:

Exercise price	$0.3010
Expected dividends	0%
Expected volatility	251.60%
Risk fee interest rate	0.17%
Expected life of  conversion feature in days	89

On April 25, 2012, the Company entered into an agreement whereby the Company will issue up to $166,667 in a convertible note.  The note matures on April 25, 2013 and bears an interest rate of 4%.  The holder of the note has a right to convert all or any part of the outstanding an unpaid principal amount into shares of common stock after six months.  The conversion price equals the “Variable Conversion Price”, which is 70% of the “Market Price”, which is the average trading prices for the common stock during the ten trading day period prior to the conversion.  The Company received $150,000 proceeds, less the $16,667 finder’s fee pursuant to the terms of this convertible note, on April 25, 2012.

17

MAX SOUND CORPORATION

NOTES TO CONDENSED FINANCIAL STATEMENTS

AS OF SEPTEMBER 30, 2012

The Company computed the fair value of the conversion feature at the commitment date, based on the following management assumptions:

Exercise price	$0.1797
Expected dividends	0%
Expected volatility	240.78%
Expected term: conversion feature	365 days
Risk free interest rate	0.18%

The fair value of the embedded conversion option on the commitment date was $255,484.  The Company recorded a related debt discount of $166,667, which is amortized over the life of the debt.  For the nine months ended September 30, 2012, the Company amortized $71,233 of debt discount.

At September 30, 2012, the Company remeasured the derivative liability and recorded a fair value of $165,503.  As a result of the remeasurement, the Company recorded a change in fair value associated with this derivative liability as a gain totaling $89,981 for the nine months ended September 30, 2012. The following management assumptions were considered:

Exercise price	$0.3010
Expected dividends	0%
Expected volatility	251.60%
Risk fee interest rate	0.17%
Expected life of  conversion feature in days	207

On May 8, 2012, the Company entered into an agreement whereby the Company will issue up to $333,000 in a convertible note subject to a $33,000 original issue discount (OID).  The note matures on November 4, 2012, and bears an interest rate of 0% if note is repaid on or before 90 days from the effective date. If the note is not repaid within 90 days, a one-time interest charge of 5% will be applied to the principal.  As of September 30, 2012, the Company has $111,000 of convertible note as outstanding.  The holder of the note has a right to convert all or any part of the outstanding an unpaid principal amount into shares of common stock after six months.  The conversion price equals the “Variable Conversion Price”, which is 70% of the “Market Price”, which is the average of the lowest three (3) trading prices for the common stock during the fifteen (15) trading day period prior to the conversion. The Company received $92,000 proceeds, less the $8,000 finder’s fee and $11,000 OID pursuant to the terms of this convertible note, on May 9, 2012.

18

MAX SOUND CORPORATION

NOTES TO CONDENSED FINANCIAL STATEMENTS

AS OF SEPTEMBER 30, 2012

The Company computed the fair value of the conversion feature at the commitment date, based on the following management assumptions:

Exercise price	$0.2030
Expected dividends	0%
Expected volatility	240.90%
Expected term: conversion feature	60 days
Risk free interest rate	0.18%

The fair value of the embedded conversion option on the commitment date was $113,952.  The Company recorded a related debt discount of $111,000, which is amortized over the life of the debt.  For the nine months ended September 30, 2012, the Company amortized $111,000 of debt discount.

At September 30, 2012, the Company remeasured the derivative liability and recorded a fair value of $65,660.  As a result of the remeasurement, the Company recorded a change in fair value associated with this derivative liability as a gain totaling $48,292 for the nine months ended September 30, 2012. The following management assumptions were considered:

Exercise price	$0.3010
Expected dividends	0%
Expected volatility	251.60%
Risk fee interest rate	0.17%
Expected life of  conversion feature in days	35

On June 22, 2012, the Company entered into an agreement whereby the Company will issue up to $62,500 in a convertible note.  The note matures on March 27, 2013 and bears an interest rate of 8%. As of September 30, 2012, the Company has $62,500 of convertible note as outstanding.   The holder of the note has a right to convert all or any part of the outstanding an unpaid principal amount into shares of common stock after six months.  The conversion price equals the “Variable Conversion Price”, which is 65% of the “Market Price”, which is the average of the lowest three (3) trading prices for the common stock during the ten trading day period prior to the conversion.   The Company received $60,000 proceeds, less the $2,500 finder’s fee pursuant to the terms of this convertible note, on April 25, 2012.

The Company computed the fair value of the conversion feature at the commitment date, based on the following management assumptions:

Exercise price	$0.1647
Expected dividends	0%
Expected volatility	234.89%
Expected term: conversion feature	278 days
Risk free interest rate	0.19%

19

MAX SOUND CORPORATION

NOTES TO CONDENSED FINANCIAL STATEMENTS

AS OF SEPTEMBER 30, 2012

The fair value of the embedded conversion option on the commitment date was $78,435.  The Company recorded a related debt discount of $62,500, which is amortized over the life of the debt.  For the nine months ended September 30, 2012, the Company amortized $22,032 of debt discount.

At September 30, 2012, the Company remeasured the derivative liability and recorded a fair value of $65,217.  As a result of the remeasurement, the Company recorded a change in fair value associated with this derivative liability as a gain totaling $13,218 for the nine months ended September 30, 2012. The following management assumptions were considered:

Exercise price	$0.2795
Expected dividends	0%
Expected volatility	251.60%
Risk fee interest rate	0.17%
Expected life of conversion feature  in days	178

On July 16, 2012, the Company entered into an agreement whereby the Company will issue up to $58,333 in a convertible note.  The note matures on January 15, 2013 and bears an interest rate of 10%.  The conversion price equals the “Variable Conversion Price”, which is 70% of the “Market Price”, which is the low traded price of the common stock during the twenty (20) trading day period prior to the conversion.  As of September 30, 2012, the Company has $58,333 of convertible note as outstanding.  The holder of the note has a right to convert all or any part of the outstanding an unpaid principal amount into shares of common stock after six months.  The Company received $50,000 proceeds, less the $8,333 finder’s fee pursuant to the terms of this convertible note, on July 16, 2012.

The Company computed the fair value of the conversion feature at the commitment date, based on the following management assumptions:

Exercise price	$0.2030
Expected dividends	0%
Expected volatility	246.79%
Expected term: conversion feature	183 days
Risk free interest rate	0.18%

The fair value of the embedded conversion option on the commitment date was $66,935.  The Company recorded a related debt discount of $58,333, which is amortized over the life of the debt.  For the nine months ended September 30, 2012, the Company amortized $24,226 of debt discount.

At September 30, 2012, the Company remeasured the derivative liability and recorded a fair value of $49,251.  As a result of the remeasurement, the Company recorded a change in fair value associated with this derivative liability as a gain totaling $17,683 for the nine months ended September 30, 2012. The following management assumptions were considered:

20

MAX SOUND CORPORATION

NOTES TO CONDENSED FINANCIAL STATEMENTS

AS OF SEPTEMBER 30, 2012

Exercise price	$0.2940
Expected dividends	0%
Expected volatility	251.60%
Risk fee interest rate	0.17%
Expected life of conversion feature  in days	107

On July 30, 2012, the Company entered into an agreement whereby the Company will issue up to $111,000 in a convertible note.  The note matures on April 30, 2013 and bears an interest rate of 8%.  The conversion price equals the “Variable Conversion Price”, which is 70% of the “Market Price”, which is the average of the lowest three (3) trading prices for the common stock during the ten (10) trading day period prior to the conversion. As of September 30, 2012, the Company has $111,000 of convertible note as outstanding.  The holder of the note has a right to convert all or any part of the outstanding an unpaid principal amount into shares of common stock after six months.  The Company received $100,000 proceeds, less the $11,000 finder’s fee pursuant to the terms of this convertible note, on July 30, 2012.

The Company computed the fair value of the conversion feature at the commitment date, based on the following management assumptions:

Exercise price	$0.2170
Expected dividends	0%
Expected volatility	247.11%
Expected term: conversion feature	274 days
Risk free interest rate	0.18%

The fair value of the embedded conversion option on the commitment date was $130,309.  The Company recorded a related debt discount of $111,000, which is amortized over the life of the debt.  For the nine months ended September 30, 2012, the Company amortized $25,117 of debt discount.

At September 30, 2012, the Company remeasured the derivative liability and recorded a fair value of $110,969.  As a result of the remeasurement, the Company recorded a change in fair value associated with this derivative liability as a gain totaling $19,339 for the nine months ended September 30, 2012. The following management assumptions were considered:

21

MAX SOUND CORPORATION

NOTES TO CONDENSED FINANCIAL STATEMENTS

AS OF SEPTEMBER 30, 2012

Exercise price	$0.3010
Expected dividends	0%
Expected volatility	251.60%
Risk fee interest rate	0.17%
Expected life of conversion feature  in days	212

On August 3, 2012, the Company entered into an agreement whereby the Company will issue up to $82,500 in a convertible note.  The note matures on August 3, 2013 and bears an interest rate of 4%.  The conversion price equals the “Variable Conversion Price”, which is 70% of the “Market Price”, which is lower of the average closing bid price for the common stock during the ten trading day period. As of September 30, 2012, the Company has $82,500 of convertible note as outstanding.  The holder of the note has a right to convert all or any part of the outstanding an unpaid principal amount into shares of common stock after six months.  The Company received $75,000 proceeds, less the $7,500 finder’s fee pursuant to the terms of this convertible note, on August 3, 2012.

The Company computed the fair value of the conversion feature at the commitment date, based on the following management assumptions:

Exercise price	$0.2170
Expected dividends	0%
Expected volatility	247.25%
Expected term: conversion feature	365 days
Risk free interest rate	0.16%

The fair value of the embedded conversion option on the commitment date was $100,160.  The Company recorded a related debt discount of $82,500, which is amortized over the life of the debt.  For the nine months ended September 30, 2012, the Company amortized $13,110 of debt discount.

At September 30, 2012, the Company remeasured the derivative liability and recorded a fair value of $84,500.  As a result of the remeasurement, the Company recorded a change in fair value associated with this derivative liability as a gain totaling $15,660 for the nine months ended September 30, 2012. The following management assumptions were considered:

Exercise price	$0.3213
Expected dividends	0%
Expected volatility	251.60%
Risk fee interest rate	0.17%
Expected life of conversion feature  in days	307

22

MAX SOUND CORPORATION

NOTES TO CONDENSED FINANCIAL STATEMENTS

AS OF SEPTEMBER 30, 2012

On August 15, 2012, the  Company will issue up to $50,000 in a convertible note subject to a $4,000 original issue discount (OID) related to the agreement entered into on May 8, 2012.  The note matures on February 11, 2013, and bears an interest rate of 0% if note is repaid on or before 180 days from the effective date. If the note is not repaid within 90 days a one-time interest charge of 5% will be applied to the principal.  As of September 30, 2012, the Company has $50,000 of convertible note as outstanding.  The holder of the note has a right to convert all or any part of the outstanding an unpaid principal amount into shares of common stock after six months.  The conversion price equals the “Variable Conversion Price”, which is 70% of the “Market Price”, which is the average of the lowest three (3) trading prices for the common stock during the fifteen (15) trading day period prior to the conversion. The Company received $50,000 proceeds, less the $4,000 finder’s fee pursuant to the terms of this convertible note, on August 15, 2012.

The Company computed the fair value of the conversion feature at the commitment date, based on the following management assumptions:

Exercise price	$0.2077
Expected dividends	0%
Expected volatility	248.02%
Expected term: conversion feature	180 days
Risk free interest rate	0.19%

The fair value of the embedded conversion option on the commitment date was $55,670.  The Company recorded a related debt discount of $50,000, which is amortized over the life of the debt.  For the nine months ended September 30, 2012, the Company amortized $15,556 of debt discount.

At September 30, 2012, the Company remeasured the derivative liability and recorded a fair value of $43,713.  As a result of the remeasurement, the Company recorded a change in fair value associated with this derivative liability as a gain totaling $11,957 for the nine months ended September 30, 2012. The following management assumptions were considered:

Exercise price	$0.3010
Expected dividends	0%
Expected volatility	251.60%
Risk fee interest rate	0.17%
Expected life of  conversion feature in days	134

On September 10, 2012, the Company entered into an agreement whereby the Company will issue up to $83,333 in a convertible note.  The note matures on September 10, 2013 and bears an interest rate of 4%.  The conversion price equals the “Variable Conversion Price”, which is 70% of the “Market Price”, which is lower of the average closing bid price for the common stock during the ten trading day period. As of September 30, 2012, the Company has $83,333 of convertible note as outstanding.  The holder of the note has a right to convert all or any part of the outstanding an unpaid principal amount into shares of common stock after six months.  The Company received $75,000 proceeds, less the $8,333 finder’s fee pursuant to the terms of this convertible note, on September 10, 2012.

23

MAX SOUND CORPORATION

NOTES TO CONDENSED FINANCIAL STATEMENTS

AS OF SEPTEMBER 30, 2012

The Company computed the fair value of the conversion feature at the commitment date, based on the following management assumptions:

Exercise price	$0.3528
Expected dividends	0%
Expected volatility	248.02%
Expected term: conversion feature	365 days
Risk free interest rate	0.18%

The fair value of the embedded conversion option on the commitment date was $96,925.  The Company recorded a related debt discount of $83,333, which is amortized over the life of the debt.  For the nine months ended September 30, 2012, the Company amortized $4,566 of debt discount.

At September 30, 2012, the Company remeasured the derivative liability and recorded a fair value of $87,938.  As a result of the remeasurement, the Company recorded a change in fair value associated with this derivative liability as a gain totaling $8,987 for the nine months ended September 30, 2012. The following management assumptions were considered:

Exercise price	$0.3213
Expected dividends	0%
Expected volatility	251.60%
Risk fee interest rate	0.17%
Expected life of conversion feature  in days	345

On September 26, 2012, the Company entered into an agreement whereby the Company will issue up to $166,000 in a convertible note.  The note matures on June 26, 2013 and bears an interest rate of 8%.  The conversion price equals the “Variable Conversion Price”, which is 70% of the “Market Price”, which is the average of the lowest three (3) trading prices for the common stock during the ten (10) trading day period prior to the conversion. As of September 30, 2012, the Company has $166,000 of convertible note as outstanding.  The holder of the note has a right to convert all or any part of the outstanding an unpaid principal amount into shares of common stock after six months.  The Company received $150,000 proceeds, less the $16,000 finder’s fee pursuant to the terms of this convertible note, on September 10, 2012.

24

MAX SOUND CORPORATION

NOTES TO CONDENSED FINANCIAL STATEMENTS

AS OF SEPTEMBER 30, 2012

The Company computed the fair value of the conversion feature at the commitment date, based on the following management assumptions:

Exercise price	$0.3150
Expected dividends	0%
Expected volatility	251.93%
Expected term: conversion feature	273 days
Risk free interest rate	0.17%

The fair value of the embedded conversion option on the commitment date was $178,114.  The Company recorded a related debt discount of $166,000, which is amortized over the life of the debt.  For the nine months ended September 30, 2012, the Company amortized $2,432 of debt discount.

At September 30, 2012, the Company remeasured the derivative liability and recorded a fair value of $177,086.  As a result of the remeasurement, the Company recorded a change in fair value associated with this derivative liability as a gain totaling $1,028 for the nine months ended September 30, 2012. The following management assumptions were considered:

Exercise price	$0.3010
Expected dividends	0%
Expected volatility	251.60%
Risk fee interest rate	0.17%
Expected life of conversion feature  in days	269

NOTE 7 STOCKHOLDERS’ EQUITY

(A) Common Stock Issued for Cash

On December 31, 2005, the Company issued 100,000 shares of common stock for cash of $100 in exchange for acceptance of the incorporation expenses for the Company ($0.001/share).   As a result of the forward split, the 100,000 shares were increased to 400,000 shares ($0.00025/share) (See Note 7(D)).

For the year ended December 31, 2008, the Company issued 473,000 shares of common stock for cash of $118,250 ($0.25/share), of which $67,750 was a subscription receivable.   During the month of January 2009, $67,750 of stock subscription receivable was collected.  As a result of the forward split, the 473,000 shares were increased to 1,892,000 shares ($0.0625/share). (See Note 7(D)).

On January 2, 2009, the Company entered into stock purchase agreements to issue 20,000 shares of common stock for cash of $5,000 ($0.25/share).   As a result of the forward split, the 20,000 shares were increased to 80,000 shares ($0.0625/share) (See Note 7(D)).

25

MAX SOUND CORPORATION

NOTES TO CONDENSED FINANCIAL STATEMENTS

AS OF SEPTEMBER 30, 2012

On January 3, 2009, the Company entered into stock purchase agreements to issue 2,000 shares of common stock for cash of $500 ($0.25/share).  As a result of the forward split, the 2,000 shares were increased to 8,000 shares ($0.0625/share) (See Note 7(D)).

On January 3, 2009, the Company entered into stock purchase agreements to issue 2,000 shares of common stock for cash of $500 ($0.25/share).  As a result of the forward split, the 2,000 shares were increased to 8,000 shares ($0.0625/share) (See Note 7(D)).

On January 11, 2009, the Company entered into stock purchase agreements to issue 32,000 shares of common stock for cash of $8,000 ($0.25/share).  As a result of the forward split, the 32,000 shares were increased to 128,000 shares ($0.0625/share) (See Note 7(D)).

On January 12, 2009, the Company entered into stock purchase agreements to issue 2,000 shares of common stock for cash of $500 ($0.25/share).   As a result of the forward split, the 2,000 shares were increased to 8,000 shares ($0.0625/share) (See Note 7(D)).

On January 15, 2009, the Company entered into stock purchase agreements to issue 4,000 shares of common stock for cash of $1,000 ($0.25/share).  As a result of the forward split, the 4,000 shares were increased to 16,000 shares ($0.0625/share) (See Note 7(D)).

In February of 2009, the Company paid direct offering costs of $850 related to the securities sold.

On May 27, 2010, the Company issued one unit; each unit consisted of 100,000 shares of common stock and 100,000 warrants to purchase common stock, for cash of $22,500 net of the $2,500 finder’s fee ($0.25/share).  Each warrant is exercisable for a three year period and has an exercise price of $0.50 per share (See Note 7(C)).

On July 23, 2010, the Company issued one unit; each unit consisted of 100,000 shares of common stock and 100,000 warrants to purchase common stock, for cash of $25,000 ($0.25/share).  Each warrant is exercisable for a three year period and has an exercise price of $0.50 per share (See Note 7(C).

On August 5, 2010, the Company issued 10 units; each unit consisted of 100,000 shares of common stock and 100,000 warrants to purchase common stock, for cash of $250,000 ($0.25/share).  Each warrant is exercisable for a three year period and has an exercise price of $0.50 per share (See Note 7(C).

During the year ended December 31, 2010, the Company paid direct offering costs of$2,900 related to the securities sold.

On January 24, 2011, the Company issued 10,000 shares of common stock for cash of $1,000 ($0.10/share).

26

MAX SOUND CORPORATION

NOTES TO CONDENSED FINANCIAL STATEMENTS

AS OF SEPTEMBER 30, 2012

On February 23, 2011, the Company issued 300,000 shares of common stock for cash of $30,000 ($0.10/share).

On March 21, 2011, the Company issued 150,000 shares of common stock for cash of $15,000 ($0.10/share).

On May 2, 2011, the Company issued 2,000,000 shares of common stock for cash of $200,000 ($0.10/share).

During the month of June 2011, the Company issued 5,460,000 shares of common stock for cash of $546,000 ($0.10/share) of which $397,000 was a subscription receivable.  The Company received the entire $397,000 of subscription receivable in July 2011.

During the months of July, August and September of 2011, the Company issued 10,937,000 shares of common stock for cash of $1,093,700 ($0.10/share).

During the year-ended December 31, 2011, the Company paid $76,780 in finder’s fees and issued 955,800 warrants (See Note 7(C)).

(B) Stock Issued for Services

On October 14, 2008, the Company issued 44,900,000 shares of common stock to its founder having a fair value of $44,900 ($0.001/share) in exchange for services provided.  As a result of the forward split, the 44,900,000 shares were increased to 179,600,000 shares and its purchase price was similarly adjusted to $0.00025((See Note 7(D) and Note 9).

On November 24, 2008, the Company issued 4,000 shares of common stock having a fair value of $1,000 ($0.25/share) in exchange for consulting services.  As a result of the forward split, the 4,000 shares were increased to 16,000 shares and its purchase price was similarly adjusted to $0.0625/share (See Note 7(D)).

On December 5, 2008, the Company issued 4,000 shares of common stock having a fair value of $1,000 ($0.25/share) in exchange for consulting services.  As a result of the forward split, the 4,000 shares were increased to 16,000 shares and its purchase price was similarly adjusted to $0.0625/share (See Note 7(D)).

On December 20, 2008, the Company issued 4,000 shares of common stock having a fair value of $1,000 ($0.25/share) in exchange for consulting services.  As a result of the forward split, the 4,000 shares were increased to 16,000 shares and its purchase price was similarly adjusted to $0.0625/share (See Note 7(D)).

On January 12, 2009, the Company issued 4,000 shares of common stock having a fair value of $1,000 ($0.25/share) in exchange for consulting services.  As a result of the forward split, the 4,000 shares were increased to 16,000 shares and its purchase price was similarly adjusted to $0.0625/share (See Note 7(D)).

27

MAX SOUND CORPORATION

NOTES TO CONDENSED FINANCIAL STATEMENTS

AS OF SEPTEMBER 30, 2012

On January 14, 2009, the Company issued 20,000 shares of common stock having a fair value of $5,000 ($0.25/share) in exchange for services related to a development services agreement entered on January 19, 2009.  As a result of the forward split, the 20,000 shares were increased to 80,000 shares and its purchase price was similarly adjusted to $0.0625/share (See Note 7(D) and Note 8(B)).

On August 25, 2009, the Company issued 50,000 shares of common stock having a fair value of $3,125 ($0.0625/share), based upon the fair value on the date of grant, in exchange for professional services.

On August 31, 2009, the Company issued 885,714 shares of common stock in exchange for services valued at $62,000 related to the development services agreement entered into on January 19, 2009.  Based on the most recent fair market value at that time, the shares were valued at $55,357 ($0.0625/share), resulting in the recognition of a gain on the extinguishment of debt of $6,643 (See Note 8(B)).

On September 18, 2009, the Company issued 500,000 shares of common stock as compensation pursuant to the terms of a consulting agreement, having a fair value of $175,000 ($0.35/share) based upon fair value on the date of grant.  On November 11, 2009, the Company cancelled the agreement and 300,000 shares of common stock were returned to the Company. As of December 31, 2009, $70,000 is recorded as consulting expense and $105,000 of deferred compensation was reclassified to $0 (See Note 8(B)).

On September 18, 2009, the Company issued 600,000 shares of common stock as compensation pursuant to the terms of a consulting agreement, having a fair value of $210,000 ($0.35/share) based upon fair value on the date of grant.  On November 18, 2009, the Company cancelled the agreement and 400,000 shares of common stock were returned to the Company.  As of December 31, 2009, $70,000 is recorded as consulting expense and $140,000 of deferred compensation was reclassified to $0 (See Note 8(B)).

On September 21, 2009, the Company issued 600,000 shares of common stock as compensation pursuant to the terms of a consulting agreement, having a fair value of $210,000 ($0.35/share) based upon fair value on the date of grant.  On December 18, 2009, the Company terminated the consulting agreement and 400,000 shares were returned to the Company.  As of December 31, 2009, $70,000 is recorded as consulting expense and $140,000 of deferred compensation was reclassified to $0 (See Note 8(B)).

On November 12, 2009, the Company issued 100,000 shares of common stock as compensation pursuant to the terms of the consulting agreement, having a fair value of $178,000 ($1.78/share) based upon fair value on the date of grant.  During 2009 and 2010, $11,948 and $89,000 was recorded as consulting expense, respectively.  For the year ended December 31, 2011, $77,052 is recorded as consulting expense and $0 is recorded as deferred compensation (See Note 8(B)).

28

MAX SOUND CORPORATION

NOTES TO CONDENSED FINANCIAL STATEMENTS

AS OF SEPTEMBER 30, 2012

On November 12, 2009, the Company issued 200,000 shares of common stock as compensation pursuant to the terms of the consulting agreement, having a fair value of $400,000 ($2.00/share) based upon fair value on the date of grant.  During 2009 and 2010, $22,466 and $200,000 was recorded as consulting expense, respectively.  For the year ended December 31, 2011, $177,534 is recorded as consulting expense and $0 is recorded as deferred compensation (See Note 8(B)).

On November 16, 2009, the Company issued 100,000 shares of common stock as compensation pursuant to the terms of the consulting agreements, having a fair value of $180,000 ($1.80/share) based upon fair value on the date of grant.  During 2009 and 2010, $11,096 and $90,000 was recorded as consulting expense, respectively.  For the year ended December 31, 2011, $78,904 is recorded as consulting expense and $0 is recorded as deferred compensation (See Note 8(B)).

On November 18, 2009, the Company issued 30,000 shares of common stock as compensation pursuant to the terms of the consulting agreement, having a fair value of $45,000 ($1.50/share) based upon fair value on the date of grant.  During 2009, $5,301 was recorded as consulting expense.  For the year ended December 31, 2010, $39,699 was recorded as consulting expense. (See Note 8(B)).

On November 21, 2009, the Company issued 30,000 shares of common stock as compensation pursuant to the terms of the marketing agreement, having a fair value of $53,100 ($1.77/share) based upon fair value on the date of grant.  For the year ended December 31, 2010, $53,100 was recorded as consulting expense (See Note 8(B)).

On December 3, 2009, the Company issued 240,000 shares of common stock as compensation pursuant to the terms of the consulting agreement, having a fair value of $468,000 ($1.95/share) based upon fair value on the date of grant.  As of December 31, 2009, $468,000 was recorded as consulting expense (See Note 8(B)).

On December 3, 2009, the Company issued 35,000 shares of common stock as compensation pursuant to the terms of the commission agreement, having a fair value of $68,250 ($1.95/share) based upon fair value on the date of grant.  As of December 31, 2009, $68,250 was recorded as consulting expense (See Note 8(B)).

On December 3, 2009, the Company issued 35,000 shares of common stock as compensation pursuant to the terms of the consulting agreement, having a fair value of $68,250 ($1.95/share) based upon fair value on the date of grant.  As of December 31, 2009, $68,250 was recorded as consulting expense (Note 8(B)).

On December 3, 2009, the Company issued 10,000 shares of common stock as compensation pursuant to the terms of the commission agreement, having a fair value of $19,500 ($1.95/share) based upon fair value on the date of grant.  As of December 31, 2009, $19,500 is recorded as consulting expense (See Note 8(B)).

29

MAX SOUND CORPORATION

NOTES TO CONDENSED FINANCIAL STATEMENTS

AS OF SEPTEMBER 30, 2012

On December 15, 2009, the Company issued 100,000 shares of common stock as compensation pursuant to the terms of the consulting agreement, having a fair value of $200,000 ($2.00/share) based upon fair value on the date of grant.  During 2009, $71,111 was recorded as consulting expense.  For the year ended December 31, 2010, $128,889 was recorded as consulting expense (See Note 8(B)).

On December 27, 2009, the Company issued 10,000 shares of common stock as compensation pursuant to the terms of the consulting agreement, having a fair value of $19,400 ($1.94/share) based upon fair value on the date of grant.  For the year ended December 31, 2010, $19,400 was recorded as consulting expense (See Note 8(B)).

On December 27, 2009, the Company issued 10,000 shares of common stock as compensation pursuant to the terms of the consulting agreement, having a fair value of $19,400 ($1.94/share) based upon fair value on the date of grant.  For the year ended December 31, 2010, $19,400 was recorded as consulting expense (See Note 8(B)).

On December 27, 2009, the Company issued 10,000 shares of common stock as compensation pursuant to the terms of the consulting agreement, having a fair value of $19,400 ($1.94/share) based upon fair value on the date of grant.  For the year ended December 31, 2010, $19,400 was recorded as consulting expense (See Note 8(B)).

On December 30, 2009, the Company issued 1,500,000 shares of common stock as compensation pursuant to the terms of the advertising agreement, having a fair value of $2,895,000 ($1.93/share) based upon fair value on the date of grant.  In 2010, the Company cancelled a portion of the agreement and as a result, 1,000,000 shares of common stock were returned to the Company.  For the year ended December 31, 2010, $965,000 was recorded as consulting expense (See Note 8(B)).

On December 31, 2009, the Company issued 75,000 shares of common stock as compensation pursuant to the terms of the consulting agreement, having a fair value of $144,750 ($1.93/share) based upon fair value on the date of grant.  For the year ended December 31, 2010, $116,374 was recorded as consulting expense.  For the year ended December 31, 2011, $28,376 is recorded as consulting expense (See Note 8(B)).

On December 31, 2009, the Company issued 75,000 shares of common stock as compensation pursuant to the terms of the consulting agreement, having a fair value of $144,750 ($1.93/share) based upon fair value on the date of grant.  For the year ended December 31, 2010, $116,374 was recorded as consulting expense.  For the year ended December 31, 2011, $28,376 is recorded as consulting expense (See Note 8(B)).

On December 31, 2009, the Company issued 500,000 shares of common stock as compensation pursuant to the terms of the consulting agreement, having a fair value of $965,000 ($1.93/share) based upon fair value on the date of grant.  For the year ended December 31, 2010, $965,000 was recorded as consulting expense (See Note 8(B)).

30

MAX SOUND CORPORATION

NOTES TO CONDENSED FINANCIAL STATEMENTS

AS OF SEPTEMBER 30, 2012

During December of 2009, the Company issued 680,000 shares of common stock as compensation pursuant to the terms of the consulting agreements, having a fair value of $1,312,400 ($1.93/share) based upon fair value on the date of grant.  During 2009 and 2010, $2,802 and $709,116 was recorded as consulting expense, respectively.  For the year ended December 31, 2011, $600,482 is recorded as consulting expense and $0 is recorded as deferred compensation (See Note 8(B)).

During December of 2009, the Company issued 600,000 shares of common stock as compensation pursuant to the terms of the consulting agreements, having a fair value of $1,170,000 ($1.95/share) based upon fair value on the date of grant.  During 2009 and 2010, $34,192 and $585,000 was recorded as consulting expense, respectively.  For the year ended December 31, 2011, $550,808 is recorded as consulting expense and $0 is recorded as deferred compensation (See Note 8(B)).

On January 15, 2010, the Company issued 100,000 shares of common stock as compensation pursuant to the terms of the consulting agreement, having a fair value of $170,000 ($1.70/share) based upon fair value on the date of grant.  For the year ended December 31, 2010, $81,507 was recorded as consulting expense.  For the year ended December 31, 2011, $88,493 is recorded as consulting expense and $0 is recorded as deferred compensation (See Note 8(B)).

On February 17, 2010, the Company entered into a twelve month consulting agreement with an unrelated third party effective February 17, 2010.  In exchange for the services provided, the Company issued 1,000,000 shares of common stock having a fair value of $1,240,000 ($1.24/share) based upon fair value on the date of grant.  For the year ended December 31, 2010, $1,066,740 was recorded as consulting expense.  For the year ended December 31, 2011, $173,260 is recorded as consulting expense (See Note 8(B)).

On June 1, 2010, the Company entered into a twelve month consulting agreement for consulting and business services.  As part of the agreement, the Company issued 40,000 shares as a nonrefundable retainer fee having a value of $10,000 ($0.25/share) based upon fair value on the date of the agreement.  (See Note 8(B)).

On July 23, 2010, the Company issued 10,000 shares of common stock pursuant to a consulting agreement for consulting services having a fair value of $2,000 ($0.20/share) based upon fair value on the grant date (See Note 8(B)).

On August 1, 2010, the Company issued 200,000 shares of common stock pursuant to a consulting agreement for consulting services having a fair value of $40,000 ($0.20/share) based upon fair value on the grant date (See Note 8(B)).

On September 1, 2010, the Company issued 100,000 shares of common stock pursuant to a consulting agreement for consulting services having a fair value of $19,000 ($0.19/share) based upon fair value on the grant date (See Note 8(B)).

31

MAX SOUND CORPORATION

NOTES TO CONDENSED FINANCIAL STATEMENTS

AS OF SEPTEMBER 30, 2012

On October 1, 2010, the Company issued 100,000 shares of common stock pursuant to a consulting agreement for consulting services having a fair value of $18,000 ($0.18/share) based upon fair value on the grant date (See Note 8(B)).

On November 1, 2010, the Company issued 100,000 shares of common stock pursuant to a consulting agreement for consulting services having a fair value of $25,000 ($0.25/share) based upon fair value on the grant date (See Note 8(B)).

On December 14, 2010, the Company issued 250,000 shares of common stock pursuant to a consulting agreement for consulting services having a fair value of $37,500 ($0.15/share) based upon fair value on the grant date (See Note 8(B)).

On January 17, 2011, the Company issued 3,000,000 shares of common stock to its' new CEO pursuant to an employment agreement having a fair value of $300,000 ($0.10/share) based upon fair value on the grant date.  (See Note 8(A)).

On February 17, 2011, the Company issued 500,000 shares of common stock pursuant to a consulting agreement for consulting services having a fair value of $55,000 ($0.11/share) based upon fair value on the grant date (See Note 8(B)).

On March 3, 2011, the Company issued 1,000,000 shares of common stock pursuant to a consulting agreement for consulting services having a fair value of $80,000 ($0.08/share) based upon fair value on the grant date (See Note 8(B)).

On May 17, 2011, the Company issued 2,000,000 shares of common stock pursuant to an employment agreement having a fair value of $140,000 ($0.07/share) based upon fair value on the grant date.  (See Note 8(A)).

During June 2011, the Company issued 300,000 shares of common stock pursuant to  consulting agreements for consulting services having a fair value of $75,000 ($0.25/share) based upon fair value on the grant date (See Note 8(B)).

On June 15, 2011, the Company issued 15,980 shares of common stock pursuant to a consulting agreement for consulting services having a fair value of $1,598 ($0.10/share) based upon the terms of the consulting agreement (See Note 8(B)).

On July 1, 2011, the Company issued 6,500 shares of common stock pursuant to a consulting agreement for consulting services having a fair value of $520 ($0.08/share) based upon the terms of the consulting agreement (See Note 8(B)).

On August 14, 2011, the Company issued 2,443 shares of common stock pursuant to two consulting agreements for consulting services having a fair value of $855 ($0.35/share) based upon the terms of the consulting agreements (See Note 8(B)).

32

MAX SOUND CORPORATION

NOTES TO CONDENSED FINANCIAL STATEMENTS

AS OF SEPTEMBER 30, 2012

On September 12, 2011, the Company issued 2,860 shares of common stock pursuant to two consulting agreements for consulting services having a fair value of $715 ($0.25/share) based upon the terms of the consulting agreements (See Note 8(B)).

On September 18, 2011, the Company issued 15,403 shares of common stock pursuant to two consulting agreements for consulting services having a fair value of $3,388 ($0.22/share) based upon the terms of the consulting agreements (See Note 8(B)).

On September 25, 2011, the Company issued 1,500 shares of common stock pursuant to two consulting agreements for consulting services having a fair value of $585 ($0.39/share) based upon the terms of the consulting agreements (See Note 8(B)).

During the three months ended September 30, 2011, the Company issued 50,482 shares of common stock pursuant to two consulting agreements for consulting services having a fair value of $5,048 ($0.10/share) based upon the terms of the consulting agreements (See Note 8(B)).

On September 19, 2011, the Company issued 100,000 shares of common stock pursuant to a consulting agreement for consulting services having a fair value of $23,000 ($0.23/share) based upon the terms of the consulting agreement (See Note 8(B)).

On September 21, 2011, the Company issued 400,000 shares of common stock pursuant to a consulting agreement for consulting services having a fair value of $100,000 ($0.25/share) based upon the terms of the consulting agreement (See Note 8(B)).

On September 24, 2011, the Company issued 100,000 shares of common stock pursuant to a consulting agreement for consulting services having a fair value of $33,000 ($0.33/share) based upon the terms of the consulting agreement (See Note 8(B)).

On September 27, 2011, the Company issued 100,000 shares of common stock pursuant to two consulting agreements for consulting services having a fair value of $39,000 ($0.22/share) based upon the terms of the consulting agreements (See Note 8(B)).

During October 2011, the Company issued 123,795 shares of common stock for services having a fair value of $58,184 ($0.47/share).

On October 28, 2011, the Company issued 100,000 shares of common stock for consulting services having a fair value of $88,000 ($0.88/share).

On November 18, 2011, the Company issued 100,000 shares of common stock for consulting services having a fair value of $70,000 ($0.70/share).

During December 2011, the Company issued 200,000 shares of common stock for services having a fair value of $108,000 ($0.54/share).

33

MAX SOUND CORPORATION

NOTES TO CONDENSED FINANCIAL STATEMENTS

AS OF SEPTEMBER 30, 2012

On December 18, 2011, the Company issued 100,000 shares of common stock for consulting services having a fair value of $50,000 ($0.50/share).

On January 25, 2012 the Company issued 733 shares of common stock pursuant to two consulting agreements for consulting services having a fair value of $455 ($0.62/share) based upon the terms of the consulting agreements (See Note 8(B)).

On March 14, 2012, the Company entered into a settlement agreement with a former employee with relation to the restriction on shares owned by the former employee.  The settlement agreement will lift the restriction on his 6 million shares, and thus agreed to allow the former employee to sell 250,000 of the Company stock per quarter for two years.  In addition, the Company settled a dispute over the termination of the employment agreement by agreeing to give the former employee an additional 150,000 shares to eliminate any dispute over anything owed under his old employment agreement.  He is not an affiliate, not an insider and not a 5% or greater shareholder.  For the nine months ended September 30, 2012, the Company issued 150,000 shares of common stock for consulting services having a fair value of $31,500 ($0.21/share), in relation to this settlement agreement.

On April 22, 2012, the Company issued 200,000 shares of common stock for services having a fair value of $60,000 ($0.30/share).

In July and August of 2012, the Company issued 125,000 shares of stock to an employee per an employment agreement dated June 11, 2012 having a fair value of $31,250 ($0.25/share) based upon the terms of the employment agreement (See Note 8(A)).

On August 3, 2012, the Company issued 3,000,000 shares of common stock at an offering price of $.32 per share in exchange for consulting services rendered having a fair value at the grant date of $960,000.  The Company will recognize the value of the shares over the life of the agreement.  As of September 30, 2012, the Company recognized $0 in expense and recorded deferred compensation of $960,000 (See Note 8(B)).

On August 17, 2012, the Company issued 150,000 shares of common stock for consulting services having a fair value of $45,000 ($0.30/share).

On August 22, 2012, the Company issued 500,000 shares of common stock at an offering price of $.30 per share in exchange for consulting services rendered having a fair value at the grant date of $150,000.  The Company will recognize the value of the shares over the life of the agreement.  As of September 30, 2012, the Company recognized $6,250 in expenses and recorded deferred compensation of $143,750 (See Note 8(B)).

(C) Common Stock Warrants

On December 30, 2009, the Company issued 500,000 warrants under a consulting agreement. The Company recognized an expense of $823,077 for the year ended December 31, 2009.  The Company recorded the fair value of the warrants  based on the fair value of each warrant grant estimated on the date of grant using the Black-Scholes option pricing model with the following weighted average assumptions used for grants in 2009, dividend yield of zero, expected volatility of 112.80%; risk-free interest rates of 1.65%, expected life of three years. The warrants vested immediately.   The warrants expire in three years from the date of issuance and have an exercise price of $0.52 per share.

34

MAX SOUND CORPORATION

NOTES TO CONDENSED FINANCIAL STATEMENTS

AS OF SEPTEMBER 30, 2012

On May 27, 2010, the Company issued 10,000 warrants under a consulting agreement. The Company recognized an expense of $1,782 for the year ended December 31, 2010.  The Company recorded the fair value of the warrants  based on the fair value of each warrant grant estimated on the date of grant using the Black-Scholes option pricing model with the following weighted average assumptions used for grants in 2010, dividend yield of zero, expected volatility of 152.80%; risk-free interest rates of 1.35%, expected life of three years. The warrants vested immediately.   The warrants expire in three years from the date of issuance and have an exercise price of $0.50 per share (See Note 8(B)).

On June 1, 2010, the Company issued 40,000 warrants under a consulting agreement. The Company recognized an expense of $7,184 for the year ended December 31, 2010.  The Company recorded the fair value of the warrants  based on the fair value of each warrant grant estimated on the date of grant using the Black-Scholes option pricing model with the following weighted average assumptions used for grants in 2010, dividend yield of zero, expected volatility of 145.70%; risk-free interest rates of 1.26%, expected life of three years.  The warrants vested immediately.  The warrants expire in three years from the date of issuance and have an exercise price of $0.50 per share (See Note 8(B)).

On July 23, 2010, the Company issued 10,000 warrants under a consulting agreement. The Company recognized an expense of $1,593 for the year ended December 31, 2010.  The Company recorded the fair value of the warrants  based on the fair value of each warrant grant estimated on the date of grant using the Black-Scholes option pricing model with the following weighted average assumptions used for grants in 2010, dividend yield of zero, expected volatility of 172.90%; risk-free interest rates of 0.94%, expected life of three years. The warrants vested immediately.   The warrants expire in three years from the date of issuance and have an exercise price of $0.50 per share (See Note 8(B)).

During the year ended December 31, 2010, the Company issued 1,200,000 warrants in conjunction with the sale of the Company stock (See Note 7(A)).

On September 2, 2011, the Company issued 955,800 warrants under consulting agreements. The Company recognized an expense of $248,498 for the year ended December 31, 2011.  The Company recorded the fair value of the warrants  based on the fair value of each warrant grant estimated on the date of grant using the Black-Scholes option pricing model with the following weighted average assumptions used for grants in 2011, dividend yield of zero, expected volatility of 461.11%; risk-free interest rates of 0.33%, expected life of three years. The warrants vested immediately.   The warrants expire in three years from the date of issuance and have an exercise price of $0.10 per share (See Note 8(B)).

35

MAX SOUND CORPORATION

NOTES TO CONDENSED FINANCIAL STATEMENTS

AS OF SEPTEMBER 30, 2012

On June 11, 2012, the Company issued 200,000 warrants under consulting agreements. The Company recognized an expense of $48,031 for the nine months ended September 30, 2012.  The Company recorded the fair value of the warrants  based on the fair value of each warrant grant estimated on the date of grant using the Black-Scholes option pricing model with the following weighted average assumptions used for grants in 2012, dividend yield of zero, expected volatility of 237.76%; risk-free interest rates of 0.19%, expected life of three years. The warrants vested immediately.   The warrants expire in three years from the date of issuance and have an exercise price of $0.25 per share (See Note 8(B)).

The following tables summarize all warrant grants as of September 30, 2012 and September 30, 2011, and the related changes during these periods are presented below:

	Number of Warrants		Weighted Average Exercise  Price
Stock Warrants
Balance at December 31, 2010		1,760,000	$	0.51
Granted		955,800		0.10
Exercised
Forfeited
Balance at December 31, 2011		2,715,800	$	0.36
Granted		200,000	$	0.25
Exercised		-
Forfeited		-
Balance at September 30, 2012		2,915,800
Options Exercisable at September 30, 2012		2,915,800	$	0.36
Weighted Average Fair Value of Options Granted			$	0.36

	Warrants Outstanding							Warrants Exercisable
	Range of Exercise Price	Number Outstanding at September 30, 2012		Weighted  Average Remaining Contractual Life		Weighted Average  Exercise Price		Number Exercisable at September 30, 2012		Weighted Average  Exercise Price
$	0.52		500,000		0.25	$	0.52		500,000	$	0.52
$	0.50		1,260,000		0.63	$	0.50		1,260,000	$	0.50
$	0.10		955,800		1.92	$	0.10		955,800	$	0.10
$	0.25		200,000		2.70	$	0.25		200,000	$	0.25

36

MAX SOUND CORPORATION

NOTES TO CONDENSED FINANCIAL STATEMENTS

AS OF SEPTEMBER 30, 2012

Warrants Outstanding								Warrants Exercisable
Range of Exercise  Price		Number Outstanding at September 30, 2011		Weighted  Average  Remaining Contractual  Life		Weighted Average  Exercise Price		Number Exercisable at September 30, 2011		Weighted Average  Exercise Price
$	0.52		500,000		1.25	$	0.52		500,000	$	0.52
$	0.50		1,260,000		1.49	$	0.50		1,260,000	$	0.50
$	0.10		955,800		2.92	$	0.10		955,800	$	0.10

In connection with the warrants issued for cash and services, the Company has an aggregate of 2,915,800 and 2,715,800 warrants outstanding as of September 30, 2012 and 2011, respectively.  As of September 30, 2012, the Company has reserved 2,915,800 shares of common stock for the future exercise of the warrants.

(D) Stock Split Effected in the Form of a Stock Dividend

On January 16, 2009, the Company's Board of Directors declared a four-for-one stock split to be effected in the form of a stock dividend.  The stock split was distributed on January 16, 2009 to shareholders of record.  A total of 136,713,000 shares of common stock were issued.  All basic and diluted loss per share and average shares outstanding information has been adjusted to reflect the aforementioned stock dividend.

(E) Amendment to Articles of Incorporation

On January 27, 2009, the Company amended its Articles of Incorporation to provide for an increase in its authorized share capital. The authorized capital stock increased to 250,000,000 common shares at a par value of $0.001 per share, and 10,000,000 preferred shares at a par value of $0.001 with class and series designations, voting rights, and relative rights and preferences to be determined by the Board of Directors of the Company from time to time.

On June 2, 2010, the Company amended its Articles of Incorporation to provide for an increase in its authorized share capital. The authorized capital stock increased to 295,000,000 common shares at a par value of $0.001 per share.

On September 20, 2010, the Company amended its Articles of Incorporation to provide for an increase in its authorized share capital and a change in the par value per share. The authorized capital stock increased to 400,000,000 common shares at a par value of $0.0001 per share.

37

MAX SOUND CORPORATION

NOTES TO CONDENSED FINANCIAL STATEMENTS

AS OF SEPTEMBER 30, 2012

Effective March 1, 2011, the Company filed with the State of Delaware a Certificate of Amendment of Certificate of Incorporation changing our name from So Act Network, Inc. to Max Sound Corporation.

(F) In Kind Contribution

During the fourth quarter of 2008, a former stockholder of the Company paid $4,400 of operating expenses on behalf of the Company.

During the fourth quarter of 2008, the principal stockholder contributed office space with a fair market value of $2,913 (See Note 9).

For the year ended December 31, 2009, the principal stockholder contributed office space with a fair market value of $12,600 (See Note 9).

For the year ended December 31, 2010, the principal stockholder contributed office space with a fair value of $9,450 (See Note 9).

(G) Share Conversion

On June 2, 2010, a principal stockholder converted $283,652 of accrued compensation into 945,507 shares of common stock at $0.30 per share (See Note 9).

On February 17, 2011, a principal stockholder converted $144,000 of accrued compensation into 1,309,091 shares of common stock at $0.11 per share (See Note 9).

On February 17, 2011, a principal stockholder converted $100,000 of a line of credit owed into 909,091 shares of common stock at $.011 per share (See Note 4 and Note 9).

On January 18, 2011, the Company entered into a conversion agreement executed by a note holder for 109,375 shares based on a conversion price of $0.032 per share (See Note 6).

On February 9, 2011, the Company entered into a conversion agreement executed by a note holder for 271,186 shares based on a conversion price of $0.0295 per share (See Note 6).

On February 15, 2011, the Company entered into a conversion agreement executed by a note holder for 357,143 shares based on a conversion price of $0.0336 per share (See Note 6).

On February 23, 2011, the Company entered into a conversion agreement executed by a note holder for 220,264 shares based on a conversion price of $0.0454 per share (See Note 6).

On April 11, 2011, the Company entered into a conversion agreement executed by a note holder for 587,382 shares based on a conversion price of $0.0315 per share (See Note 6).

38

MAX SOUND CORPORATION

NOTES TO CONDENSED FINANCIAL STATEMENTS

AS OF SEPTEMBER 30, 2012

On August 25, 2011, the Company entered into a conversion agreement executed by a note holder for 77,220 shares based on a conversion price of $0.1554 per share (See Note 6).

On August 30, 2011, the Company entered into a conversion agreement executed by a note holder for 96,220 shares based on a conversion price of $0.1455 per share (See Note 6).

On September 12, 2011, the Company entered into a conversion agreement executed by a note holder for 116,505 shares based on a conversion price of $0.1339 per share (See Note 6).

On September 14, 2012, the Company entered into a conversion agreement executed by a note holder for 528,035 shares based on a conversion price of $0.322 per share (See Note 6).

On September 21, 2012, the Company entered into a conversion agreement executed by a note holder for 72,385 shares based on a conversion price of $0.2763 per share (See Note 6).

On September 27, 2012, the Company entered into a conversion agreement executed by a note holder for 91,208 shares based on a conversion price of $0.2741 per share (See Note 6).

(H) Share Exchange

On May 11, 2010, the Company acquired the rights to an audio technology known as Max Audio Technology (Max) through a share exchange, whereby the Company issued 30,000,000 shares of common stock to two individuals in exchange for their rights in Max having a value of $7,500,000 based upon recent market value ($0.25/share) (See Note 8(B)).

On January 17, 2011, the Company acquired the rights to software technology known as Blog Software, Social Media Vault, Social Media Bar and Trending Topix (BSST) through a share exchange, whereby the Company issued 3,000,000 shares of common stock to two individuals in exchange for their rights to BSST having a value of $300,000 based upon recent market value ($0.10/share).

(I) Stock Options

On January 17, 2011, the Company issued 12,000,000 options to buy common shares of the Company's stock at $0.12 per share, good for three years, to its' new CEO pursuant to an employment agreement.  The Company recognized an expense of $1,199,794 for the year ended December 31, 2011.  The Company recorded the fair value of the options  based on the fair value of each option grant estimated on the date of grant using the Black-Scholes option pricing model with the following weighted average assumptions used for grants in 2010; dividend yield of zero, expected volatility of 436.04%, risk-free interest rates of 1.00%, expected life of three years.  The options vest immediately (See Note 8 (A)).

39

MAX SOUND CORPORATION

NOTES TO CONDENSED FINANCIAL STATEMENTS

AS OF SEPTEMBER 30, 2012

The following tables summarize all warrant grants as of September 30, 2012 and September 30, 2011, and the related changes during these periods are presented below:

	Number of Options		Weighted Average Exercise Price
Stock Options
Balance at December 31, 2011		12,000,000	$	0.12
Granted		-	$	-
Exercised		-
Forfeited		-
Balance at September 30, 2012
		12,000,000	$	0.12
Options Exercisable at September 30, 2012		12,000,000	$	0.12
Weighted Average Fair Value of Options Granted	$	0.12

Options Outstanding								Options Exercisable
Range of Exercise Price		Number Outstanding at September 30,  2012		Weighted Average  Remaining Contractual Life		Weighted Average Exercise Price		Number Exercisable at September 30, 2012		Weighted Average Exercise Price
$	0.12		12,000,000		1.30	$	0.12		12,000,000	$	0.12

Options Outstanding								Options Exercisable
Range of  Exercise Price		Number Outstanding at September 30, 2011		Weighted  Average Remaining Contractual Life		Weighted Average  Exercise Price		Number Exercisable at September 30, 2011		Weighted Average Exercise Price
$	0.12		12,000,000		2.30	$	0.12		12,000,000	$	0.12

In connection with the options issued for cash and services, the Company has an aggregate of 12,000,000 and 12,000,000 options outstanding as of September 30, 2012 and 2011, respectively.  As of September 30, 2012, the Company has reserved 12,000,000 shares of common stock for the future exercise of the options.

40

MAX SOUND CORPORATION

NOTES TO CONDENSED FINANCIAL STATEMENTS

AS OF SEPTEMBER 30, 2012

NOTE 8         COMMITMENTS

(A)  Employment Agreement

On October 13, 2008, the Company executed an employment agreement with its President and CEO.  The term of the agreement is for ten years.  As compensation for services, the President will receive a monthly compensation of $18,000 beginning October 13, 2008.  In addition, to the base salary, the employee is entitled to receive a 10% commission of all sales of the Corporation.  In September of 2012, the 10% commission on sales was changed to read 7% commission on the net profits of the Company.The agreement also calls for the employee to receive health benefits.  For the nine months ended September 30, 2012, the Company has recorded $162,000 in compensation expense (See Note 9).

On January 17, 2011, the Company executed an employment agreement with an executive to be CEO for five years.  As compensation for services, the executive will receive a monthly compensation of $8,000 beginning after the completion of at least one million dollars of new funding to the Corporation or can be paid as commissions from sales brought to the Company, whichever comes first. In addition to the base salary, the employee is entitled to receive a 20% commission of all sales the executive is directly responsible for bringing to the Company.  The agreement also calls for the executive to receive, upon execution of the agreement, three million shares of Rule 144 common stock and twelve million options, which are good for three years, to buy shares of Rule 144 common stock at $0.12/share.  As a supplement to the agreement, on February 4, 2011, the executive shall receive an additional twenty million common shares directly from the President of the Company.  On August 25, 2011, the agreement was updated to increase the monthly compensation to $12,000 per month beginning September 1, 2011, terminate the initial 20% commission on sales and to add a commission on sales equal to 10% of gross quarterly profits.  In September of 2012, the 10% commission on gross quarterly profits was changed to read 6% commission on the net profits of the Company.The agreement also calls for the employee to receive health benefits (See Note 7(B) and 7(I)).

On May 17, 2011, the Company executed an employment agreement with its Chief Internet Officer (“CIO”).  The term of the agreement is for five years.  As compensation for services, the CIO will receive a monthly compensation of $9,000 beginning at the completion of at least one million dollars of new funding.  In addition to the base salary, the employee is entitled to receive health benefits.  The agreement also calls for the CIO to receive two million shares of Rule 144 common stock upon the execution of the agreement.  On August 25, 2011, the agreement was updated to increase the monthly compensation to $12,000 per month beginning October 1, 2011.  (See Note 7(B)).

On October 1, 2011, the Company executed an employment agreement with its Chief Technical Officer (“CTO”).  The term of the agreement is for five years.  As compensation for services, the CTO will receive a monthly compensation of $10,000, monthly commission equal to 5% of all profits derived from the sales of all products and services related to Max Sound, and an annual bonus of 5% of all profits derived from the sales of all products and services related to Max Sound that is over one million dollars.  In September of 2012, the annual bonus of 5% of all profits mentioned above was changed to read 6% commission on the net profits of the Company.  In addition to the base salary, the employee is entitled to receive health benefits.  Effective January 1, 2012, the Company increased the monthly compensation to $12,000.

41

MAX SOUND CORPORATION

NOTES TO CONDENSED FINANCIAL STATEMENTS

AS OF SEPTEMBER 30, 2012

On June 11, 2012, the Company executed an employment agreement with its Senior Audio Engineer.  The term of the agreement is for five years.  As compensation for services, the Engineer will receive a monthly compensation of $6,000 beginning July 1, 2012.  In addition to the base salary, the employee is entitled to receive health benefits, and the employee will receive 1,000,000 shares of common stock payable in 125,000 increments per quarter beginning on July 1, 2012.  For the quarter ended September 30, 2012, the Company issued 125,000 shares with a fair value of $31,250 ($0.25/share) (See Note 7(B)).

(B)  Consulting Agreement

On January 19, 2009, the Company entered into a development services agreement to construct social network software for a fee of $150 and $375 an hour.  The contract will remain in place until either party desires to cancel.  A retainer fee of $20,000 has been paid upon the execution of the agreement and will be used towards the services provided.  In addition, on January 14, 2009 the Company issued 20,000 shares in exchange for services valued at $5,000 ($0.25/share).  As a result of the forward split, the 20,000 shares were increased to 80,000 shares and its purchase price was similarly adjusted to $0.0625 (See Note 7(B) and Note 7(D)).  On May 29, 2009, the Company amended the consulting agreement by reducing the hourly rate to $75 an hour and reducing the outstanding balance due by $17,163. On August 31, 2009, the Company issued 885,714 shares of common stock in exchange for services valued at $62,000 related to the development services agreement entered into on January 19, 2009.  Based on the most recent fair market value at that time, the shares were valued at $55,357 ($0.0625/share), resulting in the recognition of a gain on the extinguishment of debt of $6,643 (See Note 7(B)).

On January 20, 2009, the Company entered into a service agreement with a transfer agent to become the Company's transfer agent for the purpose of maintaining stock ownership and transfer records for the Company.

On September 17, 2009, the Company entered into a six month consulting agreement with an unrelated third party to provide public relations services.  In exchange for the services provided, on September 18, 2009 the Company issued 500,000 shares of common stock having a fair value of $175,000 ($0.35/share) based upon fair value on the date of grant.  The Company has an option to cancel the contract during the first ninety days of the agreement and 200,000 shares will be returned back to the Company.  On November 11, 2009, the Company cancelled the agreement and 300,000 shares of common stock were returned to the Company.   As of December 31, 2009, $70,000 is recorded as consulting expense and $105,000 of deferred compensation was reclassified to $0 (See Note 7(B)).

On September 18, 2009, the Company entered into a six month consulting agreement with an unrelated third party to provide public relations services.  In exchange for the services provided the Company issued 600,000 shares of common stock having a fair value of $210,000 ($0.35/share) based upon fair value on the date of grant.  Shares will be issued on or before December 18, 2009 in six 100,000 increments.  The Company has an option to cancel the contract at any time, in such event; the consultant will return a prorated amount of shares based on the months remaining in the consulting agreement.   On November 18, 2009, the Company cancelled the agreement and 400,000 shares of common stock were returned to the Company.  As of December 31, 2009, $70,000 is recorded as consulting expense and $140,000 of deferred compensation was reclassified to $0 (See Note 7(B)).

42

MAX SOUND CORPORATION

NOTES TO CONDENSED FINANCIAL STATEMENTS

AS OF SEPTEMBER 30, 2012

On September 21, 2009, the Company entered into an eight month consulting agreement with an unrelated third party to provide public relations services.  In exchange for the services provided, the Company issued 600,000 shares of common stock having a fair value of $210,000 ($0.35/share) based upon fair value on the date of grant.  Shares will be issued on or before September 18, 2009, December 18, 2009, and March 18, 2010, in 200,000 increments.  The Company has an option to cancel the contract at any time and no additional stock issuances will be due.  On December 18, 2009, the Company cancelled the agreement and 400,000 shares of common stock were returned to the Company.  As of December 31, 2009, $70,000 is recorded as consulting expense and $140,000 of deferred compensation was reclassified to $0 (See Note 7(B)).

On October 20, 2009, the Company entered into a marketing agreement with an unrelated third party.  In exchange for the services provided, on November 21, 2009, the Company issued 30,000 shares of common stock having a fair value $53,100 ($1.77/share) based upon fair value on the date of grant, and compensation of $5,000, of which $2,500 was paid in 2009 upon the execution of the agreement and the remaining $2,500 was paid in 2010 upon completion (See Note 7(B)).

During the months of November and December 2009, the Company entered into celebrity endorsement agreements for a period of one to two years of service.  In total, 1,710,000 shares of common stock were issued having a fair value of $3,285,400 based upon fair value on the respective date of grant.  During 2009 and 2010, $87,805 and $1,712,815 was recorded as consulting expense, respectively.  For the year ended December 31, 2011, $1,484,780 is recorded as consulting expense, and $0 is recorded as deferred compensation (See Note 7(B)).

On December 3, 2009, the Company entered into a commission agreement with an unrelated third party.  The company will pay a 10% commission in shares of common stock for every passive endorsement.  In exchange for the services provided the Company issued 35,000 shares of common stock having a fair value $68,250 ($1.95/share) based upon fair value on the date of grant (See Note 7(B)).

On December 3, 2009, the Company entered into a commission agreement with an unrelated third party.  The company will pay a 10% commission in shares of common stock for every passive endorsement.  In exchange for the services provided the Company issued 240,000 shares of common stock having a fair value $468,000 ($1.95/share) based upon fair value on the date of grant (See Note 7(B)).

43

MAX SOUND CORPORATION

NOTES TO CONDENSED FINANCIAL STATEMENTS

AS OF SEPTEMBER 30, 2012

On December 3, 2009, the Company entered into a commission agreement with an unrelated third party.  The company will pay a 10% commission in shares of common stock for every passive endorsement.  In exchange for the services provided the Company issued 35,000 shares of common stock having a fair value $68,250 ($1.95/share) based upon fair value on the date of grant (See Note 7(B)).

On December 3, 2009, the Company entered into a commission agreement with an unrelated third party.  The company will pay a 10% commission in shares of common stock for every passive endorsement.  In exchange for the services provided the Company issued 10,000 shares of common stock having a fair value $19,500 ($1.95/share) based upon fair value on the date of grant (See Note 7(B)).

On December 15, 2009, the Company entered into a consulting agreement with an unrelated third party to provide investor services.  The Company will receive a 10% of the gross receipts from the investor relations revenue for a two year period.  In exchange for the satisfactory services provided, on December 15, 2009, the Company issued 100,000 shares of common stock having a fair value of $200,000 ($2/share) based upon fair value on the date of grant (See Note 7(B)).

On December 27, 2009, the Company entered into a consulting agreement with an unrelated third party to provide film work.  In exchange for the services provided the Company issued 10,000 shares of common stock having a fair value $19,400 ($1.94/share) based upon fair value on the date of grant (See Note 7(B)).

On December 27, 2009, the Company entered into an endorsement agreement with an unrelated third party to provide film work.  In exchange for the services provided the Company issued 10,000 shares of common stock having a fair value $19,400 ($1.94/share) based upon fair value on the date of grant (See Note 7(B)).

On December 27, 2009, the Company entered into a consulting agreement with an unrelated third party to provide film scripting, editing and production work.  In exchange for the services provided the Company issued 10,000 shares of common stock having a fair value $19,400 ($1.94/share) based upon fair value on the date of grant (See Note 7(B)).

On December 30, 2009, the Company entered into a marketing agreement with an unrelated third party for a period from January 2010 to December 2010.  In exchange for the services provided, the Company issued 500,000 shares of common stock having a fair value of $965,000 ($1.93/share) based upon fair value on the date of grant.  An additional 1,000,000 shares of common stock having a fair value of $1,930,000 ($1.93/share) based upon fair value on the date of grant, were issued for an additional sponsorship commitment. The additional 1,000,000 shares were to be held in escrow until June 30, 2010, at which point the unrelated party would have 15 days to accept or decline the additional shares.As of December 31, 2010, the shares were returned back to the Company’s treasury due to non-performance of services and no additional shares will be issued (See Note 7(B)).

44

MAX SOUND CORPORATION

NOTES TO CONDENSED FINANCIAL STATEMENTS

AS OF SEPTEMBER 30, 2012

On December 31, 2009, the Company entered into a consulting agreement with an unrelated third party for a period from December 31, 2009 through March 30, 2011.  In exchange for the services provided, the Company issued 75,000 shares of common stock having a fair value of $144,750 ($1.93/share) based upon fair value on the date of grant, and deliverable in three increments of 25,000 shares of common stock each. The first 25,000 shares will be delivered upon the execution of the agreement and the other two increments will be delivered in six and twelve months upon the successful fulfillment of the agreement (See Note 7(B)).

On December 31, 2009, the Company entered into a consulting agreement with an unrelated third party for a period from December 31, 2009 through March 30, 2011.  In exchange for the services provided, the Company issued 75,000 shares of common stock having a fair value of $144,750 ($1.93/share) based upon fair value on the date of grant, and deliverable in three increments of 25,000 each. The first 25,000 shares will be delivered upon the execution of the agreement and the other two will be delivered in six and twelve months upon the successful fulfillment of the agreement (See Note 7(B)).

On December 31, 2009, the Company entered into a consulting agreement with an unrelated third party for a period from December 31, 2009 through December 31, 2010.  In exchange for the services provided, the Company issued 500,000 shares of common stock having a fair value of $965,000 ($1.93/share) based upon fair value on the date of grant (See Note 7(B)).

On January 11, 2010, the Company entered into a twelve month agreement with an unrelated third party for investor relations press release service for an annual fee of $14,250 and an initial onetime fee of $250.

On January 15, 2010, the Company entered into a two year celebrity endorsement agreement.  In total, 100,000 shares of common stock were issued having a fair value of $170,000($1.70/share) based upon fair value on the date of grant (See Note 7(B)).

On February 1, 2010, the Company entered into a twelve month consulting agreement effective February 5, 2010, with an unrelated third party to produce music compositions for a fee of $500.  The agreement can be renewed for up to two additional years for a fee of $500 for the first renewal year and $750 for the second renewal year.

On February 17, 2010, the Company entered into a twelve month consulting agreement with an unrelated third party effective February 17, 2010.  In exchange for the services provided, the Company issued 1,000,000 shares of common stock having a fair value of $1,240,000 ($1.24/share) based upon fair value on the date of grant (See Note 7(B)).

On June 1, 2010, the Company entered into a twelve month consulting agreement to provide for consulting and business services in raising capital.  The Company agrees to pay a finder’s fee on all capital raised in stock and warrants.  The Company paid an initial nonrefundable retainer fee by issuing 40,000 shares of stock having a value of $10,000 ($0.25/share) based upon fair value on the date of the agreement.  In conjunction with the stock payment, the Company also issued one warrant attached to each share of stock exercisable at $0.50 per warrant.  Based upon the number of shares (40,000 shares) of stock issued, the Company issued 40,000 warrants (See Note 7(B) and Note 7(C).

45

MAX SOUND CORPORATION

NOTES TO CONDENSED FINANCIAL STATEMENTS

AS OF SEPTEMBER 30, 2012

On May 11, 2010, the Company acquired the rights to an audio technology known as Max Audio Technology (Max) through a share exchange, whereby the Company issued 30,000,000 shares of common stock to two individuals in exchange for their rights in Max having a value of $7,500,000 based upon recent market value ($0.25/share).  (See Note 7(H)).

In accordance with the share exchange, the former owners to the rights of Max became Executives of the Company.  The two new executives individually entered into employment agreements with the Company on May 11, 2010.  The term of the employment agreements are for ten years of service at a monthly compensation of $8,500 for each executive.  In addition, the Executives are entitled to receive 5% of all revenues derived from the sale of all products and services related to the Max Audio Technology.  On January 2, 2011, the agreement was cancelled.

On April 15, 2010, the Company entered into a finder’s fee agreement.  For each qualified investor introduced to the Company by the consultant, the Company will pay a 10% fee in cash equal to 10% of the dollar amount of securities purchased,  In addition, the Company will pay a 10% fee in warrants equal to 10% of the number of shares of stock purchased (See Note 7(C)).

On August 8, 2010, the Company entered into a consulting agreement with an unrelated third party to provide consulting services.  Upon the execution of the agreement, the consultant received 100,000 shares of common stock.  A monthly issuance of 100,000 shares of common stock will be issued as a compensation of services provided.  The term of the agreement is for three months and will continue to renew for three month intervals unless cancelled by either party.  The agreement was cancelled on November 1, 2010 (See Note 7(B)).

On August 17, 2010, the Company entered into a consulting agreement.  The agreement shall remain in effect until terminated.  In exchange for the services provided, the consultant will receive a $500 a month allowance for general expenses.  In addition, for all the new business brought to the Company the consultant will receive a 10% compensation for each gross dollar received by the Company.  On February 15, 2011, the Company terminated the agreement.

On December 14, 2010, the Company entered into to a consulting agreement for consulting and advertising services.  Upon the execution of the agreement, the consultant received 250,000 shares with an additional 750,000 shares to be issued upon consultant obtaining sponsorship rights in the year 2011.  The sponsorship rights were not obtained and the agreement was cancelled in 2011 and the additional 750,000 shares were never issued (See Note 7(B)).

46

MAX SOUND CORPORATION

NOTES TO CONDENSED FINANCIAL STATEMENTS

AS OF SEPTEMBER 30, 2012

On February 17, 2011, the Company entered into a consulting agreement for public relations and communications services.  In exchange for the services provided, the consultant received 500,000 shares of common stock. The term of the agreement is for one year (See Note 7 (B)).

On March 3, 2011, the Company entered into a consulting agreement for public relations and communications services.  In exchange for the services provided, the consultant received 1,000,000 shares of common stock. The term of the agreement is for one year (See Note 7 (B)).

On June 10, 2011, the Company entered into a five year advisory board consulting agreement with three persons to provide for consulting and business services.  In exchange for the services provided, the consultants received 100,000 shares of common stock each.  (See Note 7(B)).

On June 15, 2011, the Company entered into a consulting agreement with an unrelated third party for software and computer technology services.  In exchange for the services provided, the consultant will be paid $70 per hour with $50 per hour paid in cash and $20 per hour paid in Company stock at $0.10 per share.  The term of the agreement is for one year. (See Note 7(B)).

On July 1, 2011, the Company entered into a consulting agreement with an unrelated third party for trade show services.  In exchange for the services provided, the consultant received 6,500 shares of common stock at $0.08/per share. The agreement was for one-time services. (See Note 7(B)).

During the year ended December 31, 2011, the Company entered into an agreement with an unrelated third party for software and computer technology services.  In exchange for the services provided, the consultant received 76,483 shares of common stock at $0.10 – 0.39 per share. The term of the agreement is for one year. (See Note 7(B)).

In September 2011, the Company entered into a five year advisory board consulting agreement with three persons to provide for consulting and business services.  In exchange for the services provided, the consultants received 100,000 shares of Company stock at $0.23 – 0.39 per share.  The terms of the agreements are for five years. (See Note 7(B)).

On September 21, 2011, the Company entered into a consulting agreement with an unrelated third party for investor relation services.  In exchange for the services provided, the consultant received 400,000 shares of Company stock at $0.25 per share.  The term of the agreement is for six months. (See Note 7(B)).

47

MAX SOUND CORPORATION

NOTES TO CONDENSED FINANCIAL STATEMENTS

AS OF SEPTEMBER 30, 2012

During the three months ended December 31, 2011, the Company entered into a five year advisory board consulting agreement with five persons to provide for consulting and business services.  In exchange for the services provided, the consultants received 100,000 shares of Company stock at $0.47 – 0.88 per share.  The terms of the agreements are for five years. (See Note 7(B)).

On August 3, 2012, the Company entered into an endorsement agreement with an unrelated third party for a period from August 3, 2012 through August 3, 2015.  In exchange for the services provided, the Company issued 3,000,000 shares of common stock having a fair value of $960,000 ($0.32/share) based upon fair value on the date of grant (See Note 7(B)). The delivery of the shares will be made in four 750,000 tranches to coincide with each of the four points listed below:

●  Record two (2) one-minute video endorsements (English and Spanish)

●  Release of Mobile Application

●  Use of MAXD HD technology in the next two major music projects.

●  Any addition projects that effectively promote the use of MAXD technology.

As September 30, 2012, none of the four points listed above have been completed and the Company recorded $960,000 as deferred compensation.

On August 22, 2012, the Company entered into a consulting agreement with an unrelated third party for a period from September 1, 2012 through August 31, 2012.  In exchange for the services provided, the Company issued 500,000 shares of common stock having a fair value of $150,000 ($0.30/share) based upon fair value on the date of grant (See Note 7(B)).

On September 14, 2012, the Company entered into a licensing agreement with an unrelated third party for a period from September 14, 2012 through September 14, 2013.  The agreement will automatically extend on a year to year basis unless terminated by either party.  Upon the execution of the agreement, the Company paid a non-refundable $15,000 upfront fee for the use of the license.  Any additional technical support will be provided on as needed basis at an hourly rate of $250/hour.

(C) Operating Lease Agreements

On September 1, 2010, the Company executed a three-year non-cancelable operating lease for its new corporate office space. The lease began on October 1, 2010 and expires on September 30, 2013.  Total base rent due during the term of the lease is $134,880.

NOTE 9          RELATED PARTY TRANSACTIONS

During the year ended December 31, 2008, the Company received $18,803 from the principal stockholder.  Pursuant to the terms of the loan, the loan is bearing an annual interest rate of 3.25% and due on demand.  In 2008, the Company repaid $15,000 in principal to the principal stockholder.  In 2009, the Company repaid $3,803 in principal to the principal stockholder.  As of December 31, 2010, the principal portion of this principal stockholder loan balance has been repaid (See Note 3).

48

MAX SOUND CORPORATION

NOTES TO CONDENSED FINANCIAL STATEMENTS

AS OF SEPTEMBER 30, 2012

On May 11, 2009, the Company received $9,500 from a principal stockholder. During the year ended December 31, 2009, the Company repaid $1,500 in principal to the principal stockholder.  Pursuant to the terms of the loan, the loan is bearing an annual interest rate of 3.25% and is due on demand (See Note 3).

On May 22, 2009, the Company received $15,000 from a principal stockholder.  During the year ended December 31, 2010, the Company repaid $6,000 in principal to a principal stockholder under the terms of the loan.  Pursuant to the terms of the loan, the loan is bearing an annual interest rate of 3.25% and is due on demand (See Note 3).

On May 26, 2009, the Company received $16,700 from a principal stockholder.  During the year ended December 31, 2010, the Company repaid $15,700 in principal to the principal stockholder under the terms of this loan.  Pursuant to the terms of the loan, the loan is bearing an annual interest rate of 3.25% and is due on demand (See Note 3).

During the year ended December 31, 2011, the Company repaid $18,000 in principal and $2,116 of accrued interest to the principal stockholder related to these principal loans (See Note 3).

On May 28, 2009, the Company entered into a two year line of credit agreement with a principal stockholder in the amount of $100,000.  The line of credit carries an interest rate at 3.25%.  As of December 31, 2011, the principal shareholder has advanced the Company $100,000 under the terms of this line of credit agreement (See Note 4).

On November 10, 2009, the Company entered into a two year line of credit agreement with a principal stockholder in the amount of $100,000.  The line of credit carries an interest rate at 3.25%.  As of December 31, 2011, the principal shareholder has advanced $100,000 to the Company under the terms of this line of credit agreement (See Note 4).

On March 25, 2010, the Company entered into a two year line of credit agreement with the principal stockholder in the amount of $500,000.  The line of credit carries an interest rate of 3.25%.  On February 17, 2011, the principal stockholder converted $100,000 of the line of credit owed into 909,091 shares of common stock at $0.11 per share.  As of December 31, 2011, the principal stockholder has advanced $360,580 to the Company under this line of credit agreement (See Note 7(G) and Note 4).

As of December 31, 2011, the Company repaid $460,580 in principal and $11,283 of accrued interest to the principal stockholder related to these lines of credit (See Note 4).

On October 14, 2008, the Company issued 44,900,000 shares of common stock to its founder having a fair value of $44,900 ($0.001/share) in exchange for services provided.  As a result of the forward split, the 44,900,000 shares were increased to 179,600,000 shares and its purchase price was similarly adjusted to $0.00025 (See Note 7(B) and Note 7(D)).

49

MAX SOUND CORPORATION

NOTES TO CONDENSED FINANCIAL STATEMENTS

AS OF SEPTEMBER 30, 2012

On October 13, 2008, the Company executed an employment agreement with its President and CEO.  The term of the agreement is ten years.  As compensation for services, the President will receive a monthly compensation of $18,000 beginning October 13, 2008.  In addition, to the base salary, the employee is entitled to receive a 10% commission of all sales of the Corporation.  In September of 2012, the 10% commission on sales was changed to read 7% commission on the net profits of the Company.  The agreement also calls for the employee to receive health benefits (See Note 8(A)).

On June 2, 2010, a principal stockholder converted $283,652 of accrued compensation into 945,507 shares of common stock at $0.30 per share.  (See Note 7(G)).

On February 17, 2011, a principal stockholder converted $144,000 of accrued compensation into 1,309,091 shares of common stock at $.0.11 per share. (See Note 7(G)).

During the fourth quarter of 2008, the principal stockholder contributed office space with a fair market value of $2,913 (See Note 7(F)).

For the year ended December 31, 2009, the principal stockholder contributed office space with a fair market value of $12,600 (See Note 7(F)).

For the year ended December 31, 2010, the principal stockholder contributed office space with a fair value of $9,450 (See Note 7(F)).

NOTE 10       LITIGATION

From time to time, the Company may become involved in various lawsuits and legal proceedings, which arise in the ordinary course of business. However, litigation is subject to inherent uncertainties, and an adverse result in these or other matters may arise from time to time that may harm its business.

On February 6, 2012, the Company filed a suit for declaratory judgment and rescission of contract associated with a former consultant for failure to perform contractual requirements.  It seeks clarification that the former consultant is not owed 750,000 shares of restricted common stock.  The defendants have been served.  This case will be vigorously prosecuted and has a good likelihood of a favorable outcome. The case seeks in excess of the jurisdictional amount, which is $50,000 dollars.

On February 21, 2012, the Company filed a suit for breach of contract, intentional misrepresentation, negligent misrepresentation, fraud, false advertising, and unfair competition with a former consultant.   It seeks damages due to their alleged failure to meet the contractual requirements regarding promotions.  The defendant has been served.  This case will be vigorously prosecuted and has a good likelihood of success.  The case seeks in excess of the jurisdictional amount which is $50,000 dollars.

On August 23, 2012, Koss Corporation filed a lawsuit against Max Sound Corporation in the United States District Court for the Eastern District of Wisconsin alleging trademark infringement.  Max Sound denies these allegations.  On October 26, 2012, Max Sound filed a motion to dismiss the lawsuit pending in the Eastern District of Wisconsin because the court lacks personal jurisdiction over Max Sound in that State.  Alternatively, Max Sound requested that the lawsuit be transferred to the United States District Court for the Central District of California.   Koss Corporation’s response to this motion is due on November 16, 2012.  The district court has not ruled upon the motion and its outcome is presently unknown. 

On August 14, 2012, Max Sound Corporation was named as a defendant in an action filed in the Superior Court for the State of California and the County of San Diego.  The plaintiff seeks damages for unpaid wages and expenses, loss of ownership in a company, attorney’s fees and punitive damages.  Max Sound denies these allegations, denies that Max Sound is a successor in interest to the company for which the plaintiff owned an interest, and denies that it is responsible for the plaintiff's employment contract or alleged damages.  Max Sound’s response to the complaint is not yet due.  Max Sound will ask the court to dismiss the claims for failure to state a cause of action against Max Sound.  As Max Sound's motion has not yet been filed or heard by the court, the outcome of the motion is presently unknown.

No assurance can be given as to the ultimate outcome of these actions or its effect on the Company.

50

MAX SOUND CORPORATION

NOTES TO CONDENSED FINANCIAL STATEMENTS

AS OF SEPTEMBER 30, 2012

NOTE 11       SUBSEQUENT EVENTS

In preparing these financial statements, the Company has evaluated events and transactions for potential recognition or disclosure as follows:

On October 9, 2012, the Company entered into an agreement whereby the Company will issue up to $62,500 in a convertible note.  The note matures on July 11, 2013 and bears an interest rate of 8%.  The holder of the note has a right to convert all or any part of the outstanding an unpaid principal amount into shares of common stock after six months.  The conversion price equals the “Variable Conversion Price”, which is 65% of the “Market Price”, which is the average of the lowest three (3) trading prices for the common stock during the ten trading day period prior to the conversion.

On October 2, 2012, the Company issued 79,586 shares in common stock for convertible debt.

On October 5, 2012, the Company issued 92,365 shares in common stock for convertible debt.

On October 9, 2012, the Company issued 48,454 shares in common stock for convertible debt.

On October 19, 2012, the Company issued 200,501 shares in common stock for convertible debt.

On November 5, 2012, the Company issued 917,031 shares in common stock for convertible debt.

On October 31, 2012, the Company exchanged an existing note of $333,000 with a current note holder into a new note in the amount of $833,000 resulting in an increase of $500,000.  In conjunction with signing the note, the Company received $138,000 in net proceeds.

51

ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following plan of operation provides information which management believes is relevant to an assessment and understanding of our results of operations and financial condition. The discussion should be read along with our financial statements and notes thereto. This section includes a number of forward-looking statements that reflect our current views with respect to future events and financial performance. Forward-looking statements are often identified by words like believe, expect, estimate, anticipate, intend, project and similar expressions, or words which, by their nature, refer to future events. You should not place undue certainty on these forward-looking statements. These forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from our predictions.  We undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.

Corporate History and Structure

We were incorporated in the State of Delaware as of December 9, 2005 as 43010, Inc. to engage in any lawful corporate undertaking, including, but not limited to, locating and negotiating with a business entity for combination in the form of a merger, stock-for-stock exchange or stock-for-assets exchange. On October 7, 2008, pursuant to the terms of a stock purchase agreement, Mr. Greg Halpern purchased a total of 100,000 shares of our common stock from Michael Raleigh for an aggregate of $30,000 in cash. The total of 100,000 shares represented 100% of our issued and outstanding common stock at the time of the transfer. As a result, Mr. Halpern became our sole shareholder. As part of the acquisition, and pursuant to the Stock Purchase Agreement, Michael Raleigh, our then President, CEO, CFO, and Chairman resigned from all the positions he held in the company, and Mr. Halpern was appointed as our President, CEO CFO and Chairman. The original business model was developed by Mr. Halpern in September of 2008 and began when he joined the company on October 7, 2008. In October 2008, we became a development stage company focused on creating an Internet search engine and networking web site. 

In May of 2010, we acquired the worldwide rights to all fields of use for Max Sound HD Audio technology. In November of 2010, we opened our post-production facility for Max Sound HD Audio in Santa Monica California.  On January 17, 2011, Greg Halpern resigned as our CEO and we entered into an employment agreement with John Blaisure to serve as our new CEO.  In February of 2011, after several successful demonstrations of our Max Sound Audio technology to various multi-media industry company executives, we decided to shift the focus of the Company to the Max Sound HD Audio technology and commenced the name change from So Act Network, Inc. to Max Sound Corporation and the symbol from SOAN to MAXD.

The Company is in negotiations with several multi-media companies that will utilize our HD Audio solution in the future.

A new video is currently available on the company website at http://www.maxsound.com. The Max Sound® Technology Highlights Video is 10 minutes long and summarizes the HD Audio™ process including meeting the inventor of the technology and showing the need for high definition audio in several key vertical markets.

Plan of Operation

We began our operations on October 8, 2008 when we purchased the Form 10 Company from the previous owners.  Since that date, we have completed financing to raise initial start-up money for the building of our internet search engine and social networking and to start our operations.  

We have also received three loans from Mr. Greg Halpern, in the amount of $9,500, $15,000 and $16,700 on May 11, May 22, and May 26, 2009, respectively.  Each of the loans bears an interest rate equal to the prime rate as of the date of issuance.  As of September 30, 2012, the Company owes $0 in principal and $0 in accrued interest on these loans.

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We entered into three Credit Line Agreements with Greg Halpern.  The first credit line expired in May of 2011, and the second expired in November of 2011.  The third Credit Line Agreement issued by Mr. Halpern in March 2010 matured in March of 2012.  All three agreements accrued interest at the prime rate as of the date of issuance.  The prime rate of interest is the rate of interest that major banks charge their most creditworthy customers.  For the purposes of these agreements, we shall determine the prime rate by using the prime rate reported by the Wall Street Journal on the date funds are extended to the Company.  Based on the prime rate as of the date of issuance, the prime rate shall be 3.25%.  As of September 30, 2012, the Company owes $0 in principal and $0 in accrued interest related to the third line of credit.

In 2011, the Company has received from Mr. Halpern additional net advances on the established lines of credit in the amount of $134,000 and forgiveness of amounts owed to Mr. Halpern of $244,000 through conversion of debt notes and accrued salary into shares at $0.11 cents per share.  This further demonstrates our Chairman’s ongoing commitment thus far to continue financing the Company’s needs.  While the Company expects to have ongoing needs for additional financing, the amount of those needs is not clearly established as the Company moves forward.

In February of 2011, management shifted the primary focus of the Company to the marketing of the Max Sound HD Audio Technology.  The Company believes that Max Sound HD Audio Technology is a game changer for several vertical markets whose demand will create revenue opportunities in the fourth quarter of 2012 that will meet the Company’s needs to eliminate its going concern status in 2013.

The Company believes that the Mr. Halpern's (our chairman/principal stockholder) past history of extending credit and willingness to further extend credit in the future as needed, along with the capital raised by the funding campaign in the summer of 2011, and the Company's ability to secure third party financing will allow the Company to cover the additional expense arising from the maintenance of our regulatory filings with the SEC, the development of our technology, and will allow for the Company to continue marketing the Max Sound HD Audio Technology to Multi-Media Industry Users of Audio and Audio with Video products.

We expect our financial requirements to increase with the additional expenses needed to promote the Max Sound® Audio technology.  We plan to fund these additional expenses by loans from our chairman/principal stockholder, along with pursing various private funding opportunities until such time that our revenue stream is adequate enough to provide the necessary funds.

In the event that we are unable to obtain additional funding from third parties, additional capital funding campaigns, or our chairman/principal stockholder either fails to extend us more financing, declines to loan additional cash, declines to fund new lines of credit, declines to defer his salary payments, we will no longer be able to continue to operate and will have to cease operations unless we begin to generate sufficient revenue to cover our costs.

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Results of Operations

The following tables set forth key components of our results of operations for the periods indicated, in dollars, and key components of our revenue for the period indicated, in dollars.

	For the three months Ended September 30,
	2012			2011
Revenue	$	--		$	3,000
Operating Expenses
General and Administrative		212,553			132,761
Endorsement Fees *		-			754,000
Consulting Fees *		228,217			394,541
Professional Fees		34,736			34,439
Compensation		166,600			66,000
Total Operating Expenses		642,106			1,381,741
Loss from Operations		(642,106	)		(1,378,741	)
Other Income / (Expense)
Interest Income		23			278
Interest Expense		(97,257	)		(258	)
Amortization of Debt Offering Costs		(38,302	)		-
Amortization of Debt Discount		(243,780	)		(5,288	)
Change in fair value of embedded derivative liability		195,038			54,870
Total Other Income / (Expense)		(184,278	)		49,602
Provision for Income  Taxes		-			-
Net Loss	$	(826,384	)	$	(1,329,139	)
Net Loss Per Share  - Basic and Diluted	$	(0.00	)	$	(0.01	)
Weighted average number of shares outstanding   during the year Basic and Diluted		256,250,214			251,117,752

* The line items Endorsement Fees and Consulting Fees represent mainly non-recurring compensation in the form of stock at the then current market value at the time of entering into the services agreement.

For the three months ended September 30, 2012 and for the three months ended September 30, 2011

General and Administrative Expenses: Our general and administrative expenses were $212,553 for the three months ended September 30, 2012 and $132,761 for the three months ended September 30,2011, representing an increase of $79,792 or approximately 60%%, as a result of our expenses on the general operation of the Company including added personnel, product development and marketing of our Max Sound Technology.

Endorsement Fees:  Our endorsement fees were $0 for the three months ended September 30, 2012 and $754,000 for the three months ended September 30, 2011, representing a decrease of $754,000 or approximately 100% as a result of the acceleration in expensing of the remaining multi-year consulting agreements related to the marketing of our social networking website which was abandoned on August 16, 2011.

Consulting Fees:  Our consulting fees were $228,217 for the three months ended September 30, 2012 and $394,541 for the three months ended September 30, 2011, representing a decrease of $166,324, or approximately 42%. While the Company has increased the use of consultants to assist the Company in raising capital, and the promotion of the Max Sound Technology, the overall substantial decrease was due primarily to the discontinued use of consultants needed for promotional and marketing services related to our social networking website which was abandoned on August 16, 2011.

Professional Fees: Our professional fees were $34,736for the three months ended September 30, 2012 and $34,439 for the three months ended September 30, 2011, representing an increase of $297 or approximately .9%.

Compensation: Our compensation expenses were $166,600 for the three months ended September 30, 2012 and $66,000 for the three months ended September 30, 2011, representing an increase of $100,600, or 152%, as a result of our expensing of monthly compensation to our CFO, CEO, CIO and to our CTO pursuant to their employment agreements.

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Net Loss: Our net loss for the three months ended September 30, 2012 and 2011, were $826,384, compared to $1,329,139, respectively. While the operational expenses in marketing our Max Sound technology increased from the same period of last year, the overall amount of net loss substantially decreased as a result of the decline in expenses due to the abandonment of our social networking website.

	For the nine months Ended September 30,
	2012			2011
Revenue	$	-		$	3,000
Operating Expenses
General and Administrative		550,885			201,896
Endorsement Fees *		-			1,573,273
Consulting Fees *		487,828			2,776,647
Professional Fees		119,365			101,998
Compensation		490,600			174,000
Total Operating Expenses		1,648,678			4,827,814
Loss from Operations		(1,648,678	)		(4,824,814	)
Other Income / (Expense)
Interest Income		152			303
Interest Expense		(224,987	)		(5,940	)
Amortization of Debt Offering Costs		(68,682	)		-
Amortization of Debt Discount		(433,705	)		(14,659	)
Change in fair value of embedded derivative liability		115,249			22,785
Total Other Income / (Expense)		(611,973	)		2,489
Provision for Income  Taxes		-			-
Net Loss	$	(2,260,651	)	$	(4,822,325	)
Net Loss Per Share  - Basic and Diluted	$	(0.01	)	$	(0.02	)
Weighted average number of shares outstanding
during the year Basic and Diluted		255,598,643			234,195,631

* The line items Endorsement Fees and Consulting Fees represent mainly non-recurring compensation in the form of stock at the then current market value at the time of entering into the services agreement.

For the nine months ended September 30, 2012 and for the nine months ended September 30, 2011

General and Administrative Expenses: Our general and administrative expenses were $550,885 for the nine months ended September 30, 2012 and $201,896 for the nine months ended September 30, 2011, representing an increase of $348,989 or approximately 172%, as a result of our expenses on the general operation of the Company including added personnel, product development and marketing of our Max Sound Technology.

Endorsement Fees:  Our endorsement fees were $0 for the nine months ended September 30, 2012 and $1,573,273 for the nine months ended September 30, 2011, representing an decrease of $1,573,273 or approximately 100% as a result of the acceleration in expensing of the remaining multi-year consulting agreements related to the marketing of our social networking website which was abandoned on August 16, 2011.

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Consulting Fees:  Our consulting fees were $487,828 for the nine months ended September 30, 2012 and $2,776,647 for the nine months ended September 30, 2011, representing a decrease of $2,288,819, or approximately 82%. While the Company has increased the use of consultants to assist the Company in raising capital, and the promotion of the Max Sound Technology, the overall substantial decrease was due primarily to the discontinued use of consultants needed for promotional and marketing services related to our social networking website which was abandoned on August 16, 2011.

Professional Fees: Our professional fees were $119,365 for the nine months ended September 30, 2012 and $101,998 for the nine months ended September 30, 2011, representing an increase of $17,367 or approximately 17% as a result of expanded business activities by the Company and increases in fees by our professionals.

Compensation: Our compensation expenses were $490,600 for the nine months ended September 30, 2012 and $174,000 for the nine months ended September 30, 2011, representing an increase of $316,600, or approximately 182% as a result of our expensing of monthly compensation to our CFO, CEO, CIO and to our CTO pursuant to their employment agreements.

Net Loss: Our net loss for the nine months ended September 30, 2012 and 2011, were $2,260,651, compared to $4,822,325, respectively. While the operational expenses in marketing our Max Sound technology increased from the same period of last year, the overall amount of net loss substantially decreased as a result of the decline in expenses due to the abandonment of our social networking website.

Liquidity and Capital Resources

As reflected in the accompanying financial statements, the Company is in the development stage with minimal operations.  Revenue was $0 and $3,000 for the nine months ended September 30, 2012 and 2011, respectively. We have an accumulated deficit of $16,620,635 for the period from December 9, 2005 (inception) to September 30, 2012, and have negative cash flow from operations of $3,132,377 from inception.  

Our financial statements have been presented on the basis that it is a going concern, which contemplates the realization of revenues from our subscriber base and the satisfaction of liabilities in the normal course of business. We have incurred losses from inception. These factors raise substantial doubt about our ability to continue as a going concern. The ability of the Company to continue as a going concern is dependent on the Company's ability to raise additional capital and implement its business plan. The financial statements do not include any adjustments that would be necessary if the Company is unable to continue as a going concern.

Management believes the actions presently being taken to obtain additional funding and implement its strategic plans provide for the Company to continue as a going concern.

From our inception through September 30, 2012, our primary source of funds has been the proceeds of private offerings of our common stock and loans from our principal stockholder and unrelated third parties. Our need to obtain capital from outside investors is expected to continue until we are able to achieve profitable operations, if ever. There is no assurance that management will be successful in fulfilling all or any elements of its plans.  

We have received three loans from Mr. Greg Halpern, in the amount of $9,500, $15,000 and $16,700 on May 11, May 22, and May 26, 2009, respectively. Each of these loans is due upon demand and accrue interest at the prime rate as of the date of issuance. The prime rate of interest is the rate of interest that major banks charge their most creditworthy customers. For the purposes of this agreement, we shall determine the prime rate by using the prime rate reported by the Wall Street Journal on the date funds are extended to the Company. Based on the prime rate as of the date of issuance, we have determined that the prime rate shall be 3.25%. As of September 30, 2012, we owed $0 in principal and $0 in accrued interest.

We have entered into three lines of credit with our principal stockholder, Mr. Greg Halpern, in the amount of $100,000, $100,000, and $500,000, respectively. Pursuant to the lines of credit agreements, the lines of credits bear an annual interest rate of 3.25% and were due on May 29, 2011, November 11, 2011, and March 25, 2012.  As of September 30, 2012, we owe $0 in principal and accrued interest of $0 related to these lines of credit

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On October 13, 2008, the Company entered into an employment agreement with the principal stockholder whereby the principal stockholder would be paid $18,000 per month for a term of ten (10) years for services rendered as the Chief Executive Officer of the Company.

On February 18, 2011 the Company’s Board authorized the issuance and conversion of 2,218,182 shares of par value $0.0001 common stock at $.11 per share as payment to the principal stockholder for conversion of $100,000 of the debt outstanding and the full $144,000 in accrued wages payable owed as of January 31, 2011. Pursuant to the Board’s authorization and resulting issuance of shares, the principal shareholder has entered into an agreement (the “Conversion Agreement”) with the Company relinquishing the Company from any further obligation to the principal shareholder with respect to $100,000 of the note payable outstanding and all amounts due and payable as wages as of January 31, 2011. 

Recent Accounting Pronouncements

In December 2011, FASB issued Accounting Standards Update 2011-11, Balance Sheet - Disclosures about Offsetting Assets and Liabilities” to enhance disclosure requirements relating to the offsetting of assets and liabilities on an entity's balance sheet. The update requires enhanced disclosures regarding assets and liabilities that are presented net or gross in the statement of financial position when the right of offset exists, or that are subject to an enforceable master netting arrangement. The new disclosure requirements relating to this update are retrospective and effective for annual and interim periods beginning on or after January 1, 2013. The update only requires additional disclosures, as such; we do not expect that the adoption of this standard will have a material impact on our results of operations, cash flows or financial condition.

In July 2012, FASB issued Accounting Standards Update 2012-01, Balance Sheet – Subtopic 954-430, Health Care Entities—Deferred Revenue, requires that a continuing care retirement community recognize a deferral of revenue when a contract between a continuing care retirement community and a resident stipulates that (1) a portion of the advanced fee is refundable if the contract holder’s unit is reoccupied by a subsequent resident, (2) the refund is limited to the proceeds of reoccupancy, and (3) the legal environment and the entity’s management policy and practice support the withholding of refunds under condition (2). Questions have arisen in practice about cases where the refund depends on reoccupancy. The objective of this Update is to clarify the reporting for refundable advance fees received by continuing care retirement communities. The amendments in this update are effective for fiscal periods beginning after December 15, 2013. Early adoption is permitted. The amendments in this Update should be applied retrospectively by recording a cumulative-effect adjustment to opening retained earnings (or unrestricted net assets) as of the beginning of the earliest period presented.

In July 2012, FASB issued Accounting Standards Update 2012-02, Balance Sheet- Intangibles- Goodwill and Other (Topic 350): Testing Indefinite-Lived Intangible Assets for Impairment is an Amendment to FASB Accounting Standards Update 2011-08.  The objective of the amendments in this Update is to reduce the cost and complexity of performing an impairment test for indefinite-lived intangible assets by simplifying how an entity tests those assets for impairment and to improve consistency in impairment testing guidance among long-lived asset categories. The amendments permit an entity first to assess qualitative factors to determine whether it is more likely than not that an indefinite-lived intangible asset is impaired as a basis for determining whether it is necessary to perform the quantitative impairment test in accordance with Subtopic 350-30, Intangibles—Goodwill and Other—General Intangibles Other than Goodwill. The more-likely-than-not threshold is defined as having a likelihood of more than 50 percent.  The amendments are effective for annual and interim impairment tests performed for fiscal years beginning after September 15, 2012. Early adoption is permitted, including for annual and interim impairment tests performed as of a date before July 27, 2012, if a public entity’s financial statements for the most recent annual or interim period have not yet been issued or, for nonpublic entities, have not yet been made available for issuance.

Critical Accounting Policies and Estimates

Our financial statements and related public financial information are based on the application of accounting principles generally accepted in the United States (“GAAP”). GAAP requires the use of estimates; assumptions, judgments and subjective interpretations of accounting principles that have an impact on the assets, liabilities, revenues and expense amounts reported. These estimates can also affect supplemental information contained in our external disclosures including information regarding contingencies, risk and financial condition. We believe our use of estimates and underlying accounting assumptions adhere to

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GAAP and are consistently and conservatively applied. We base our estimates on historical experience and on various other assumptions that we believe to be reasonable under the circumstances. Actual results may differ materially from these estimates under different assumptions or conditions. We continue to monitor significant estimates made during the preparation of our financial statements.

Use of Estimates:In preparing financial statements in conformity with generally accepted accounting principles, management is required to make estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements and revenues and expenses during the reported period.  Actual results could differ from those estimates.

Revenue Recognition:  Revenue is recognized when persuasive evidence of an arrangement exists, delivery has occurred, the fee is fixed or determinable and collectability is assured.  We had $0 and $3,000 in revenue for the three months ended September 30, 2012 and 2011, respectively.

Stock-Based Compensation:

In December 2004, the FASB issued FASB Accounting Standards Codification No. 718, Compensation – Stock Compensation.  Under FASB Accounting Standards Codification No. 718, companies are required to measure the compensation costs of share-based compensation arrangements based on the grant-date fair value and recognize the costs in the financial statements over the period during which employees are required to provide services. Share-based compensation arrangements include stock options, restricted share plans, performance-based awards, share appreciation rights and employee share purchase plans. As such, compensation cost is measured on the date of grant at their fair value. Such compensation amounts, if any, are amortized over the respective vesting periods of the option grant. The Company applies this statement prospectively.

Equity instruments (“instruments”) issued to other than employees are recorded on the basis of the fair value of the instruments, as required by FASB Accounting Standards Codification No. 718.  FASB Accounting Standards Codification No. 505, Equity Based Payments to Non-Employees defines the measurement date and recognition period for such instruments.  In general, the measurement date is when either a (a) performance commitment, as defined, is reached or (b) the earlier of (i) the non-employee performance is complete or (ii) the instruments are vested. The measured value related to the instruments is recognized over a period based on the facts and circumstances of each particular grant as defined in the FASB Accounting Standards Codification.

Derivative Financial Instruments

Fair value accounting requires bifurcation of embedded derivative instruments such as conversion features in convertible debt or equity instruments, and measurement of their fair value for accounting purposes. In determining the appropriate fair value, the Company uses the Black-Scholes option-pricing model.  In assessing the convertible debt instruments, management determines if the convertible debt host instrument is conventional convertible debt and further if there is a beneficial conversion feature requiring measurement.  If the instrument is not considered conventional convertible debt, the Company will continue its evaluation process of these instruments as derivative financial instruments.

Once determined, derivative liabilities are adjusted to reflect fair value at each reporting period end, with any increase or decrease in the fair value being recorded in results of operations as an adjustment to fair value of derivatives.  In addition, the fair value of freestanding derivative instruments such as warrants, are also valued using the Black-Scholes option-pricing model.  

Impairment of Long-Lived Assets

The Company accounts for its long-lived assets in accordance with ASC Topic 360-10-05, Accounting for the Impairment or Disposal of Long-Lived Assets."  ASC Topic 360-10-05 requires that long-lived assets, such as technology rights, be reviewed for impairment annually, or whenever events or changes in circumstances indicate that the historical cost carrying value of an asset may no longer be appropriate.  The Company assesses recoverability of the carrying value of an asset by estimating the future net cash flows expected to result from the asset, including the eventual disposition.  If the future net cash flows are less than the carrying value of an asset, an impairment loss is recorded equal to the difference between the asset's carrying value and fair value or disposable value.  For the year ended December 31, 2011, the Company completed an impairment analysis on its' long-lived assets, their technology rights, and determined that no impairment was necessary.

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The Company believes that the accounting estimate related to asset impairment is a "critical accounting estimate" because the impairment methodology is highly susceptible to change from period to period, because it requires management to make assumptions about future cash flows, and because the impact of recognizing impairment could have a significant effect on operations. Management's assumptions about future cash flows require significant judgment because actual business operations of marketing the technology rights is in its infancy stages and managements expects that their future operating levels to fluctuate. The analysis included assumptions that are based on annual business plans and other forecasted results which are used to reflect market-based estimates of the risks associated with the projected cash flows, based on the best information available as of the date of the impairment test. There can be no assurance that the estimates and assumptions used in the impairment tests will prove to be accurate predictions of the future.  If the future adversely differs from management's best estimate of key economic assumptions, and if associated future cash flows materially decrease, the Company may be required to record impairment charges related to its indefinite life intangible asset.

Prior to February of 2011, the Company's business operations were related to the development and launching of a social networking website.  However, since February of 2011, our business focus has been on the marketing of our Max Sound HD Audio Technology.  Since 2011, was our initial year of marketing our technology, management considers past operational levels to be inconsistent with future operations mainly due to the shift in business focus.  In our impairment testing, the Company made assumptions towards the income and expenses expected in the future including, but not limited to, determining the actual expenses incurred in the current year that were attributable to the new business focus in order to develop an annual cost benchmark, trends in the marketplace, feedback from current and past marketing activities, and assessments upon the useful life of the technology rights.

The Company's primary focus over the next three to five years will be centered around the marketing and implementation of their technology in order to take advantage of the current trends in the marketplace for users of their technology.  In particular, the Company expects that expenses will increase significantly from year to year over the next five years, at which time in year six and beyond the year to year change will be a minimal increase.  In addition, the Company expects minimal revenue over the next two years, while in year three to six the Company expects to realize significant year to year increases in revenue, at which time in year seven and beyond the year to year change will be a minimal increase.

As part of the impairment test performed in December of 2011, the Company reviewed its' initial useful life analysis, in reference to their technology, and updated this analysis with factors that existed at the time of the impairment testing and determined that nothing had occurred in the marketplace that would change their initial determination of the useful life of their technology. The analysis included researching known technological advances in the marketplace and determining if those advances which are similar to the Company's products would limit the useful life of the asset. The Company believes that the technological advances in the marketplace are geared to developing different playback devices and the implementation of technology that is similar to the Company's technology. Thus, the Company concluded that their technology rights continue to have an indefinite useful life. However, it is understood that technological advancements could happen in the future that would limit the useful life of their technology.  If a technology was created in the future that would limit the useful life of the technology, the Company would be required to update their impairment testing to include a useful life determination of the technology and may be required to record impairment charges at some time in the future.

Off-Balance Sheet Arrangements

We do not have any off-balance sheet arrangements, financings, or other relationships with unconsolidated entities or other persons, also known as “special purpose entities” (SPEs).

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Other Events

On September 20, 2012 Management met and decided to review past policies of bonuses as it effects the Company's future profit potential. In the employment agreements of Greg Halpern our CFO, Lloyd Trammel or CTO and John Blaisure our CEO there were contractual obligations to pay 10% to each out of sales and profits of the Company. To clarify further the Company's position, and to insure that any such arrangements are in the best interest of the Company, all future bonuses will be pursuant to the following strictly and only out of the Company's net profits as follows - Greg Halpern - 7%, Lloyd Trammell - 6%, John Blaisure 6%.

Item 3. Quantitative and Qualitative Disclosures About Market Risk

Not required for Smaller Reporting Companies.

Item 4.  Controls and Procedures

Disclosure controls and procedures.Pursuant to Rule 13a-15(b) under the Securities Exchange Act of 1934 (“Exchange Act”), the Company carried out an evaluation, with the participation of the Company’s management, including the Company’s principal executive officer and principal financial officer of the effectiveness of the Company’s disclosure controls and procedures (as defined under Rule 13a-15(e) under the Exchange Act) as of the end of the period covered by this report. Based upon that evaluation, the Company’s principal executive officer and principal financial officer concluded that the Company’s disclosure controls and procedures are effective to ensure that information required to be disclosed by the Company in the reports that the Company files or submits under the Exchange Act, is recorded, processed, summarized and reported, within the time periods specified in the SEC’s rules and forms, and that such information is accumulated and communicated to the Company’s management, including the Company’s principal executive officer and principal financial officer, as appropriate, to allow timely decisions regarding required disclosure.

Changes in internal control over financial reporting. There have been no changes in our internal control over financial reporting that occurred during the quarter covered by this Quarterly Report on Form 10-Q that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

PART II - OTHER INFORMATION

Item 1. Legal Proceedings.

On February 6, 2012, the Company and Greg Halpern (our Chief Financial Officer) filed a suit in Superior Court of California, Los Angeles County – West District for declaratory judgment and rescission of contract associated with a former consultant (Roy Anthony and Creative Licensing, Inc.) for failure to perform contractual requirements.  It seeks clarification that the former consultant is not owed 750,000 shares of restricted common stock.  The defendants have been served. The case seeks in excess of the jurisdictional amount which is $50,000 dollars.  The defendants have answered the complaint and have filed a cross-complaint for breach of contract, claiming that they are entitled to the 750,000 shares of common stock and that the Company breached the agreement.  The discovery phrase has commenced and the Company has put forth initial written discovery on the defendants.

On February 21, 2012, the Company filed a suit against a former consultant in the Superior Court of California, Los Angeles County – Central District for breach of contract, intentional misrepresentation, negligent misrepresentation, fraud, false advertising, and unfair competition. It seeks damages from the former consultant due to their alleged failure to meet the contractual requirements regarding promotions and seeks in excess of the jurisdictional amount which is $50,000 dollars. The defendant has just recently been served.

On August 23, 2012, Koss Corporation filed a lawsuit against Max Sound Corporation in the United States District Court for the Eastern District of Wisconsin alleging trademark infringement.  Based upon its federally registered trademark “Hearing is Believing” for stereo headphones, Koss Corporation contends that Max Sound’s use of “Hearing in Believing” in advertisements for mobile phone software and Max Sounds’ related trademark application for mobile phone software constitutes trademark infringement and unfair competition.  Max Sound denies these allegations.  Max Sound contends that the goods and services of the two companies are not related and are, in fact, sold or distributed in different channels.  Moreover, Max Sound contends that consumers in this area are sophisticated and will not be confused about the origins of the parties’ respective goods or services.  On October 26, 2012, Max Sound filed a motion to dismiss the lawsuit pending in the Eastern District of Wisconsin because the court lacks personal jurisdiction over Max Sound in that State.  Alternatively, Max Sound requested that the lawsuit be transferred to the United States District Court for the Central District of California.   Koss Corporation’s response to this motion is due on November 16, 2012.  The district court has not ruled upon the motion and its outcome is presently unknown. 

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On August 14, 2012, Max Sound Corporation was named as a defendant in an action filed in the Superior Court for the State of California and the County of San Diego.  Two shareholders of Max Sound Corporation, Mr. Lloyd Trammell and Mr. Robert Wolff, were also named as defendants in the lawsuit.  The plaintiff, Robert Steele claims he signed an employment contract with Acoustics Control Sciences, LLC in April, 2007 in which he owned a 4.3% share of Acoustics Control Sciences LLC.  He claim to have worked for that company from April, 2007 until August 2008, but was never paid wages, reimbursed for employee expenses or provided the wage documentation required by California law.  The lawsuit seeks damages for unpaid wages and expenses, damages for the 4.3% share of Acoustics Control he contends was taken from him, attorney’s fees and punitive damages.  Although Max Sound Corporation neither employed Mr. Steele, nor signed contracts with him, Mr. Steele contends Max Sound Corporation is liable as a successor-in-interest because Max Sound purchased assets from Audio Genesis Group, LLC on May 11, 2010 which, in turn, Mr. Steele contends was a successor-in-interest to Acoustics Control Sciences, LLC.  Max Sound denies these allegations, denies that it is a successor in interest to Acoustics Control Sciences and denies that it is responsible for Mr. Steele’s employment contract or alleged damages.  Max Sound’s response to the complaint is not yet due.  Max Sound will ask the court to dismiss the claims for failure to state a cause of action against Max Sound.  As the motion has not yet been filed or heard by the court, the outcome of the motion is presently unknown.

Item 1A. Risk Factors.

Not required for smaller reporting companies.

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds.

In July and August of 2012, the Company issued 125,000 shares of stock to an employee per an employment agreement dated June 11, 2012 having a fair value of $31,250 ($0.25/share) based upon the terms of the employment agreement.

On July 16, 2012, the Company entered into an agreement whereby the Company will issue up to $58,333 in a convertible note.  The note matures on January 15, 2013 and bears an interest rate of 10%.  The conversion price equals the “Variable Conversion Price”, which is 70% of the “Market Price”, which is the low traded price of the common stock during the twenty (20) trading day period prior to the conversion.  As of September 30, 2012, the Company has $58,333 of convertible note as outstanding.  The holder of the note has a right to convert all or any part of the outstanding an unpaid principal amount into shares of common stock after six months.  The Company received $50,000 proceeds, less the $8,333 finder’s fee pursuant to the terms of this convertible note, on July 16, 2012.

On July 30, 2012, the Company entered into an agreement whereby the Company will issue up to $111,000 in a convertible note.  The note matures on April 30, 2013 and bears an interest rate of 8%.  The conversion price equals the “Variable Conversion Price”, which is 70% of the “Market Price”, which is the average of the lowest three (3) trading prices for the common stock during the ten (10) trading day period prior to the conversion. As of September 30, 2012, the Company has $111,000 of convertible note as outstanding.  The holder of the note has a right to convert all or any part of the outstanding an unpaid principal amount into shares of common stock after six months.  The Company received $100,000 proceeds, less the $11,000 finder’s fee pursuant to the terms of this convertible note, on July 30, 2012.

On August 3, 2012, the Company entered into an agreement whereby the Company will issue up to $82,500 in a convertible note.  The note matures on August 3, 2013 and bears an interest rate of 4%.  The conversion price equals the “Variable Conversion Price”, which is 70% of the “Market Price”, which is lower of the average closing bid price for the common stock during the ten trading day period. As of September 30, 2012, the Company has $82,500 of convertible note as outstanding.  The holder of the note has a right to convert all or any part of the outstanding an unpaid principal amount into shares of common stock after six months.  The Company received $75,000 proceeds, less the $7,500 finder’s fee pursuant to the terms of this convertible note, on August 3, 2012.

On August 3, 2012, the Company issued 3,000,000 shares of common stock at an offering price of $.32 per share in exchange for consulting services rendered having a fair value at the grant date of $960,000.  

61

On August 15, 2012, the  Company will issue up to $50,000 in a convertible note subject to a $4,000 original issue discount (OID) related to the agreement entered into on May 8, 2012.  The note matures on February 11, 2013, and bears an interest rate of 0% if note is repaid on or before 180 days from the effective date. If the note is not repaid within 90 days a one-time interest charge of 5% will be applied to the principal.  As of September 30, 2012, the Company has $50,000 of convertible note as outstanding.  The holder of the note has a right to convert all or any part of the outstanding an unpaid principal amount into shares of common stock after six months.  The conversion price equals the “Variable Conversion Price”, which is 70% of the “Market Price”, which is the average of the lowest three (3) trading prices for the common stock during the fifteen (15) trading day period prior to the conversion. The Company received $50,000 proceeds, less the $4,000 finder’s fee pursuant to the terms of this convertible note, on August 15, 2012.

On August 17, 2012, the Company issued 150,000 shares of common stock for consulting services having a fair value of $45,000 ($0.30/share).

On August 22, 2012, the Company issued 500,000 shares of common stock at an offering price of $.30 per share in exchange for consulting services rendered having a fair value at the grant date of $150,000.  

On September 10, 2012, the Company entered into an agreement whereby the Company will issue up to $83,333 in a convertible note.  The note matures on September 10, 2013 and bears an interest rate of 4%.  The conversion price equals the “Variable Conversion Price”, which is 70% of the “Market Price”, which is lower of the average closing bid price for the common stock during the ten trading day period. As of September 30, 2012, the Company has $83,333 of convertible note as outstanding.  The holder of the note has a right to convert all or any part of the outstanding an unpaid principal amount into shares of common stock after six months.  The Company received $75,000 proceeds, less the $8,333 finder’s fee pursuant to the terms of this convertible note, on September 10, 2012.

On September 26, 2012, the Company entered into an agreement whereby the Company will issue up to $166,000 in a convertible note.  The note matures on June 26, 2013 and bears an interest rate of 8%.  The conversion price equals the “Variable Conversion Price”, which is 70% of the “Market Price”, which is the average of the lowest three (3) trading prices for the common stock during the ten (10) trading day period prior to the conversion. As of September 30, 2012, the Company has $166,000 of convertible note as outstanding.  The holder of the note has a right to convert all or any part of the outstanding an unpaid principal amount into shares of common stock after six months.  The Company received $150,000 proceeds, less the $16,000 finder’s fee pursuant to the terms of this convertible note, on September 10, 2012.

The foregoing securities were issued in reliance on the exemption under Section 4(2) of the Securities Act of 1933, as amended (the “Securities Act”). These securities qualified for exemption under Section 4(2) of the Securities Act of 1933 since the issuance securities by us did not involve a public offering. The offerings were not “public offerings” as defined in Section 4(2) due to the insubstantial number of persons involved in the deal, size of the offering, manner of the offering and number of shares offered. We did not undertake offerings in which we sold a high number of shares to a high number of investors.  In addition, these holders of our securities had the necessary investment intent as required by Section 4(2) since they agreed to and received share certificates bearing a legend stating that such shares are restricted pursuant to Rule 144 of the 1933 Securities Act.  This restriction ensures that these securities would not be immediately redistributed into the market and therefore not be part of a “public offering.” Based on an analysis of the above factors, we have met the requirements to qualify for exemption under Section 4(2) of the Securities Act of 1933 for the foregoing transactions.

62

Item 3. Defaults Upon Senior Securities.

None.

Item 4. Mine Safety Disclosures.

None.

Item 5. Other Information.

None

Item 6. Exhibits

Exhibit No.	Title of Document
31.1*	Certification of the Principal Executive Officer pursuant to 18 U.S.C. Section 1350 as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
31.2*	Certification of the Principal Financial Officer pursuant to 18 U.S.C. Section 1350 as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
32.1*	Certification of the Principal Executive Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
32.2*	Certification of the Principal Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
101.INS *	XBRL Instance Document
101.SCH *	XBRL Taxonomy Extension Schema Document
101.CAL *	XBRL Taxonomy Extension Calculation Linkbase Document
101.DEF *	XBRL Taxonomy Extension Definition Linkbase Document
101.LAB *	XBRL Taxonomy Extension Label Linkbase Document
101.PRE *	XBRL Taxonomy Extension Presentation Linkbase Document

 * Filed or furnished herewith.

In accordance with SEC Release 33-8238, Exhibit 32.1 is being furnished and not filed.  

63

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

Dated: November  14, 2012	MAX SOUND CORPORATION
	By:	/s/John Blaisure
		John Blaisure President and Chief Executive Officer (Duly Authorized Officer and Principal Executive Officer)

By:	/s/Greg Halpern
	Greg Halpern Chief Financial Officer (Duly Authorized Officer and Principal Financial Officer)

64

EX-31.1

Exhibit 31.1

CERTIFICATION OF PRINCIPAL EXECUTIVE OFFICER

PURSUANT TO

18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO SECTION 302 OF

THE SARBANES-OXLEY ACT OF 2002

I, John Blaisure, certify that:

1. I have reviewed this Form 10-Q of Max Sound Corporation;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods present in this report;

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13-a-15(f) and 15d-15(f)) for the registrant and have:

a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principals;

c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d) Disclosed in this report any change in the registrant’s internal control over financing reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b) Any fraud, whether or not material, that involved management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Max Sound Corporation
By:	/s/ John Blaisure
	John Blaisure
	President and Chief Executive Officer
	(Principal Executive Officer)

November 14, 2012

EX-31.2

Exhibit 31.2

CERTIFICATION OF PRINCIPAL FINANCIAL OFFICER

PURSUANT TO

18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO SECTION 302 OF

THE SARBANES-OXLEY ACT OF 2002

I, Greg Halpern, certify that:

1. I have reviewed this Form 10-Q of Max Sound Corporation;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods present in this report;

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13-a-15(f) and 15d-15(f)) for the registrant and have:

a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principals;

c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d) Disclosed in this report any change in the registrant’s internal control over financing reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b) Any fraud, whether or not material, that involved management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Max Sound Corporation
By:	/s/ Greg Halpern
	Greg Halpern
	Chief Financial Officer
	(Principal Financial Officer)

November 14, 2012

EX-32.1

Exhibit 32.1

CERTIFICATION PURSUANT TO

18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the Quarterly Report of Max Sound Corporation (the “Company”) on Form 10-Q for the period ended September 30, 2012 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, John Blaisure, Chief Executive Officer of the Company, certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that:

1.	The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and
2.	The information contained in the Quarterly Report fairly presents, in all material respects, the financial condition and result of operations of Max Sound Corporation

A signed original of this written statement required by Section 906 has been provided to the Company and will be retained by the Company and furnished to the Securities and Exchange Commission or its staff upon request.

Max Sound Corporation
By:	/s/ John Blaisure
	John Blaisure
	President and Chief Executive Officer
	(Principal Executive Officer)

November 14, 2012

EX-32.2

Exhibit 32.2

CERTIFICATION PURSUANT TO

18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the Quarterly Report of Max Sound Corporation (the “Company”) on Form 10-Q for the period ended September 30, 2012 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Greg Halpern, Chief Financial Officer of the Company, certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that:

1.	The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and
2.	The information contained in the Quarterly Report fairly presents, in all material respects, the financial condition and result of operations of Max Sound Corporation

A signed original of this written statement required by Section 906 has been provided to the Company and will be retained by the Company and furnished to the Securities and Exchange Commission or its staff upon request.

Max Sound Corporation
By:	/s/ Greg Halpern
	Greg Halpern
	Chief Financial Officer
	(Principal Financial Officer)

November 14, 2012

XML

Litigation (Details) (USD $)	Feb. 21, 2012	Feb. 06, 2012
Litigation (Textual)
Restricted stock		750,000
Jurisdictional amount	$ 50,000	$ 50,000

XML

Stockholders' Equity (Details 2) (Stock option [Member], USD $)	9 Months Ended
	Sep. 30, 2012	Jun. 30, 2011
Stock option [Member]
Summary of option/ warrants activity
Beginning Balance Options, Outstanding, Number	12,000,000
Granted
Exercised
Forfieted
Ending Balance Options, Outstanding, Number	12,000,000
Options Exercisable at September 30, 2012	12,000,000
Weighted Average Exercise Price, Beginning balance	$ 0.12
Weighted Average Exercise Price, Granted
Weighted Average Exercise Price, Ending balance	$ 0.12
Weighted Average Exercise Price, Options Exercisable at September 30, 2012	$ 0.12
Weighted Average Fair Value of Options Granted	$ 0.12

XML

Note Payable - Principal Stockholder (Details) (USD $)	12 Months Ended
	Dec. 31, 2011	Dec. 31, 2010	Dec. 31, 2009	Dec. 31, 2008	May 26, 2009	May 22, 2009	May 11, 2009
Note Payable Principal Stockholder (Textual)
Notes payable to related parties				$ 18,803	$ 16,700	$ 15,000	$ 9,500
Interest rate on notes payable	3.25%	3.25%	3.25%	3.25%
Principal repayment of loans	18,000		3,803	15,000
Accrued interest paid on loan	2,116
Receivables from Stockholder on May 11, 2009 [Member]
Note Payable Principal Stockholder (Textual)
Notes payable to related parties			9,500
Interest rate on notes payable			3.25%
Principal repayment of loans			1,500
Receivables from Stockholder on May 22, 2009 [Member]
Note Payable Principal Stockholder (Textual)
Notes payable to related parties		15,000
Interest rate on notes payable		3.25%	3.25%
Principal repayment of loans		6,000
Receivables from Stockholder on May 26, 2009 [Member]
Note Payable Principal Stockholder (Textual)
Notes payable to related parties		16,700
Interest rate on notes payable		3.25%	3.25%
Principal repayment of loans		$ 15,700

XML

Commitments (Details) (USD $)	9 Months Ended	12 Months Ended																																																						12 Months Ended				12 Months Ended								6 Months Ended	9 Months Ended		1 Months Ended	6 Months Ended	9 Months Ended	1 Months Ended			9 Months Ended	1 Months Ended		9 Months Ended	6 Months Ended		1 Months Ended					3 Months Ended	9 Months Ended																			1 Months Ended					1 Months Ended	9 Months Ended				1 Months Ended					1 Months Ended				1 Months Ended			1 Months Ended										1 Months Ended			9 Months Ended
	Sep. 30, 2012	Dec. 31, 2011	Dec. 31, 2010	Dec. 31, 2009	Dec. 31, 2008	Sep. 27, 2011	Sep. 25, 2011	Sep. 24, 2011	Sep. 21, 2011	Sep. 18, 2011	Sep. 12, 2011	Aug. 14, 2011	Jul. 01, 2011	Jun. 30, 2011	Jun. 15, 2011	May 17, 2011	May 02, 2011	Mar. 21, 2011	Mar. 03, 2011	Feb. 23, 2011	Feb. 17, 2011	Jan. 24, 2011	Jan. 17, 2011	Dec. 14, 2010	Nov. 01, 2010	Oct. 01, 2010	Jul. 23, 2010	Feb. 17, 2010	Jan. 15, 2010	Dec. 30, 2009	Dec. 27, 2009	Dec. 18, 2009	Dec. 15, 2009	Dec. 03, 2009	Nov. 21, 2009	Nov. 18, 2009	Nov. 16, 2009	Nov. 12, 2009	Nov. 11, 2009	Sep. 21, 2009	Sep. 18, 2009	Aug. 31, 2009	Aug. 25, 2009	Jan. 31, 2009	Jan. 15, 2009	Jan. 14, 2009	Jan. 12, 2009	Jan. 11, 2009	Jan. 03, 2009	Jan. 02, 2009	Dec. 20, 2008	Dec. 05, 2008	Nov. 24, 2008	Oct. 14, 2008	Dec. 31, 2005	Dec. 31, 2011 Celebrity endorsement agreements [Member]	Dec. 31, 2010 Celebrity endorsement agreements [Member]	Dec. 31, 2009 Celebrity endorsement agreements [Member]	Dec. 27, 2009 Celebrity endorsement agreements [Member]	Dec. 31, 2009 Celebrity endorsement agreements [Member] Minimum [Member]	Dec. 31, 2009 Celebrity endorsement agreements [Member] Maximum [Member]	Feb. 17, 2010 Consulting Agreement 2 [Member]	Dec. 31, 2009 Consulting Agreement 2 [Member]	Dec. 27, 2009 Consulting Agreement 2 [Member]	Dec. 03, 2009 Consulting Agreement 2 [Member]	Nov. 12, 2009 Consulting Agreement 2 [Member]	Sep. 18, 2009 Consulting Agreement 2 [Member]	Jun. 30, 2012 Employment agreement [Member]	Sep. 30, 2012 Employment agreement [Member]	May 11, 2010 Employment agreement [Member]	Oct. 31, 2008 Employment agreement [Member] President [Member]	Jun. 30, 2012 Employment agreement [Member] President [Member]	Sep. 30, 2012 Employment agreement [Member] President [Member]	Aug. 31, 2011 Employment agreement [Member] Executive [Member]	Feb. 28, 2011 Employment agreement [Member] Executive [Member]	Jan. 31, 2011 Employment agreement [Member] Executive [Member]	Sep. 30, 2012 Employment agreement [Member] Executive [Member]	May 31, 2011 Employment agreement [Member] Chief internet officer [Member]	Oct. 31, 2011 Employment agreement [Member] Chief technical officer [Member]	Sep. 30, 2012 Employment agreement [Member] Chief technical officer [Member]	Jun. 30, 2012 Employment agreement [Member] Senior Audio Engineer [Member]	Sep. 30, 2012 Employment agreement [Member] Senior Audio Engineer [Member]	Sep. 30, 2011 Consulting agreement [Member]	Aug. 31, 2010 Consulting agreement [Member]	Feb. 28, 2010 Consulting agreement [Member]	Jan. 31, 2010 Consulting agreement [Member]	Dec. 31, 2009 Consulting agreement [Member]	Dec. 31, 2011 Consulting agreement [Member]	Sep. 30, 2012 Consulting agreement [Member]	Sep. 21, 2011 Consulting agreement [Member]	Jul. 01, 2011 Consulting agreement [Member]	Jun. 15, 2011 Consulting agreement [Member]	Jun. 10, 2011 Consulting agreement [Member]	Mar. 03, 2011 Consulting agreement [Member]	Feb. 17, 2011 Consulting agreement [Member]	Dec. 14, 2010 Consulting agreement [Member]	Aug. 17, 2010 Consulting agreement [Member]	Aug. 08, 2010 Consulting agreement [Member]	Feb. 17, 2010 Consulting agreement [Member]	Dec. 27, 2009 Consulting agreement [Member]	Dec. 15, 2009 Consulting agreement [Member]	Dec. 31, 2011 Consulting agreement [Member] Minimum [Member]	Sep. 30, 2011 Consulting agreement [Member] Minimum [Member]	Jul. 01, 2011 Consulting agreement [Member] Minimum [Member]	Dec. 31, 2011 Consulting agreement [Member] Maximum [Member]	Sep. 30, 2011 Consulting agreement [Member] Maximum [Member]	Jul. 01, 2011 Consulting agreement [Member] Maximum [Member]	Aug. 31, 2009 Consulting agreement [Member] Development services agreement [Member]	Jan. 31, 2009 Consulting agreement [Member] Development services agreement [Member]	May 29, 2009 Consulting agreement [Member] Development services agreement [Member]	Jan. 19, 2009 Consulting agreement [Member] Development services agreement [Member]	Jan. 14, 2009 Consulting agreement [Member] Development services agreement [Member]	Sep. 30, 2009 Consulting agreement [Member] Public relations services [Member]	Sep. 30, 2012 Consulting agreement [Member] Public relations services [Member]	Dec. 31, 2009 Consulting agreement [Member] Public relations services [Member]	Nov. 11, 2009 Consulting agreement [Member] Public relations services [Member]	Sep. 18, 2009 Consulting agreement [Member] Public relations services [Member]	Sep. 30, 2009 Consulting agreement [Member] Public relations services one [Member]	Dec. 31, 2009 Consulting agreement [Member] Public relations services one [Member]	Dec. 18, 2009 Consulting agreement [Member] Public relations services one [Member]	Nov. 18, 2009 Consulting agreement [Member] Public relations services one [Member]	Sep. 18, 2009 Consulting agreement [Member] Public relations services one [Member]	Sep. 30, 2009 Consulting agreement [Member] Public relations services two [Member]	Dec. 31, 2009 Consulting agreement [Member] Public relations services two [Member]	Dec. 18, 2009 Consulting agreement [Member] Public relations services two [Member]	Sep. 21, 2009 Consulting agreement [Member] Public relations services two [Member]	Dec. 31, 2009 Consulting agreement [Member] Marketing agreement [Member]	Dec. 30, 2009 Consulting agreement [Member] Marketing agreement [Member]	Nov. 21, 2009 Consulting agreement [Member] Marketing agreement [Member]	Jan. 31, 2010 Consulting agreement [Member] Celebrity endorsement agreements [Member]	Jan. 15, 2010 Consulting agreement [Member] Celebrity endorsement agreements [Member]	Dec. 27, 2009 Consulting agreement [Member] Celebrity endorsement agreements [Member]	Dec. 03, 2009 Consulting agreement [Member] Commission agreement [Member]	Dec. 31, 2009 Consulting agreement [Member] Consulting agreement 1 [Member]	Dec. 31, 2009 Consulting agreement [Member] Consulting Agreement 2 [Member]	Dec. 31, 2011 Consulting agreement [Member] Consulting and business services [Member]	Jun. 02, 2010 Consulting agreement [Member] Consulting and business services [Member]	May 11, 2010 Consulting agreement [Member] Max audio technology [Member]	Apr. 15, 2010 Consulting agreement [Member] Finder’s fee agreement [Member]	Sep. 30, 2011 Consulting agreement [Member] Investor relation service [Member]	Sep. 30, 2011 Operating Lease Agreements [Member]	Sep. 30, 2010 Operating Lease Agreements [Member]	Sep. 30, 2012 Operating Lease Agreements [Member]	Sep. 01, 2010 Operating Lease Agreements [Member]	Sep. 30, 2012 Endorsement Agreement [Member]	Sep. 14, 2012 Endorsement Agreement [Member]	Aug. 22, 2012 Endorsement Agreement [Member]	Aug. 03, 2012 Endorsement Agreement [Member] Tranche
Commitments (Textual)
Term period of agreement																																																												1 year	2 years							10 years			10 years	10 years	10 years			5 years		5 years	5 years		5 years		5 years		12 months	12 months		5 years																									6 months					6 months					8 months																	6 months
Compensation for services																																																																				$ 8,500			$ 18,000	$ 18,000	$ 8,500			$ 8,000		$ 9,000	$ 10,000		$ 6,000
Percentage commission on sales																																																																				5.00%			10.00%	10.00%	5.00%			20.00%			5.00%
Funding required to receive compensation																																																																												1,000,000		1,000,000
Shares of Rule 144 common stock received upon execution of the agreement																																																																												3,000,000		2,000,000
Options received by executive upon execution of the agreement																																																																											12,000,000	12,000,000
Number of shares employee entitled to receive as health benefits																																																																																	1,000,000
Number of shares of health benefits payable per quarter																																																																																	125,000
Per share price of issued stock				$ 1.93									$ 0.08		$ 0.10	$ 0.07					$ 0.11			$ 0.15				$ 1.24	$ 1.70	$ 1.93	$ 1.94			$ 1.95	$ 1.77	$ 1.50				$ 0.35	$ 0.35	$ 0.0625												$ 0.001					$ 1.94																	$ 0.12																								$ 1.94	$ 2	$ 0.10	$ 0.23		$ 0.39	$ 0.39																										$ 1.94	$ 1.95
Compensation amount increase																																																																									162,000	12,000				12,000	12,000
Percentage of commission on sale equal to gross quarterly profits																																																																										10.00%
Percentage of bonus received																																																																															5.00%								10.00%
Amount of profits derived from sales																																																																															1,000,000
Minimum fee to construct social network software per hour																																																																																																													150
Maximum fee to construct social network software per hour																																																																																																													375
Retainer fee paid																																																																																																													20,000
Shares issued in exchange of services																																																																																			100,000					76,483		400,000	6,500																	885,714			20,000																									100,000											500,000	3,000,000
Shares issued in exchange of service, Value																																																																																																												62,000			5,000																																				150,000	960,000
Per share price																																																																																										$ 0.25	$ 0.08	$ 0.10										$ 0.47		$ 0.10	$ 0.88		$ 0.39				$ 0.25																																				$ 0.30	$ 0.32
Number of common shares after forward split																																																																																																															80,000
Common stock par value due to forward split					$ 0.0625																																							$ 0.0625	$ 0.0625	$ 0.0625	$ 0.0625	$ 0.0625	$ 0.0625	$ 0.0625	$ 0.0625	$ 0.0625	$ 0.0625	$ 0.00025	$ 0.00025																																																								$ 0.0625	$ 0.0625
Reduced hourly rate																																																																																																														75
Outstanding balance due																																																																																																														17,163
Shares valued based on the most recent fair market value																																																																																																			1,240,000									55,357									175,000					210,000				210,000		965,000	53,100		170,000			144,750	965,000		10,000	7,500,000
Share price based on the most recent fair market value																																																																																																			$ 1.24									$ 0.0625									$ 0.35					$ 0.35				$ 0.35		$ 1.93	$ 1.77		$ 1.70			$ 1.93	$ 1.93		$ 0.25	$ 0.25
Gain on the extinguishment of debt																																																																																																												6,643
Time period to cancel the contract																																																																																																																		90 days
Share issued by company																																																																																																			1,000,000																		500,000					600,000				600,000		500,000	30,000		100,000			75,000	500,000		40,000	30,000,000
Shares returned to company to cancel the contract																																																																																																																					200,000
Number of common shares returned to to the Company after cancellation of agreement																														1,000,000		400,000				400,000			300,000																																																																													300,000					400,000				400,000
Consulting expense				68,250																										965,000																																																																																					70,000				70,000					70,000
Amount of deferred compensation																																																																																																																			105,000				140,000					140,000
Reclassification of deferred compensation				0																																																														0	0																																																0				0					0
Shares issued on increments																																100,000																																																																																								200,000		200,000				200,000								25,000
Compensation paid																																																																																																																																	5,000
Number of days unrelated party would have to accept or decline additional shares																																																																																																																															15 days
Deferred compensation		0		105,000																																																				0											140,000																																																																														960,000
Compensation paid upon the execution of the agreement in 2009																																																																																																																																	2,500
Compensation paid upon completion in 2010																																																																																																																																	2,500
Common shares issued	260,002,022	255,184,661												5,460,000			2,000,000	150,000		300,000		10,000	12,000,000																						4,000		2,000	32,000	2,000	20,000					100,000			1,710,000				1,000,000	75,000	10,000	35,000	200,000	600,000
Value of common stock issued	26,001	25,519			118,250									546,000			200,000	15,000		30,000		1,000																							1,000		500	8,000	500	5,000					100			3,285,400	19,400							400,000																																		19,400	200,000
Consulting expense																																																								1,484,780	1,712,815	87,805
Number of common stock issued for services				75,000	1,892,000	100,000	1,500	100,000	400,000	15,403	2,860	2,443	6,500		15,980	2,000,000			1,000,000		500,000			250,000	100,000	100,000	10,000	1,000,000	100,000	1,500,000	10,000		100,000	35,000	30,000	30,000	100,000	100,000		600,000	500,000	885,714	50,000		16,000	20,000	8,000	128,000	8,000	80,000	4,000	4,000	4,000		400,000				10,000																																									10,000	100,000																															10,000	35,000
Common stock Issued for services one				500,000																														10,000							600,000																																																																																												240,000
Common stock Issued for services two				680,000																																																																																																																																	10,000
Common stock fair value issued for services				144,750									520		1,598	140,000					55,000			37,500				1,240,000	170,000	2,895,000	19,400			68,250	53,100	45,000				210,000	175,000	55,357																																																																																										19,400	68,250
Common stock fair value issued for services one				965,000																														19,500							210,000																																																																																												468,000
Common stock fair value issued for services two				1,312,400																																																																																																																																	19,500
Commission on common stock																																																																																																																																					10.00%
Additional shares of common stock issued for an additional sponsorship commitment																																																																																		125,000														750,000																																1,000,000
Fair value of additional issued shares																																																																																		31,250																																														1,930,000
Per share value of additionaly issued shares																																																																																		$ 0.25																																														$ 1.93
Shares held to be in escrow																																																																																																																																1,000,000
Shares delivered upon the execution of the agreement																																																																																													100,000	1,000,000	500,000	250,000			500,000																																			25,000
Annual fee for investor relations press release service																																																																																						14,250
Initial onetime fee for investor relations press release service																																																																																						250
Music compositions fee																																																																																					500
Music compositions fee for the first renewal year																																																																																					500
Music compositions fee for the second renewal year																																																																																					750
Additional renewal period for music composition agreement																																																																																									2 years																																									2 years
Stock exercisable per warrant																																																																																																																																									$ 0.50
Warrants issued based upon the number of shares (40,000 shares)																																																																																																																																									40,000
Agremment Cancellation date																																																																						Jan. 02, 2011																												Nov. 01, 2010
Percentage of fee paid in cash																																																																																																																																											10.00%
Percentage of dollar amount of securities purchased equal to fee paid																																																																																																																																											10.00%
Percentage of fee paid in warrants in addition																																																																																																																																											10.00%
Percentage of number of shares of stock purchased equal to fee in warrants																																																																																																																																											10.00%
Percentage of compensation for each gross dollar																																																																																																		100,000
Percentage of gross receipts from investor relations revenue																																																																																																					2.00%
Issuance of shares of common stock as a compensation																																																																																																		100,000
Required period to renew agreement																																																																																																		Three month intervals
Contract termination claims date																																																																																																	Feb. 15, 2011
Allowance for general expenses per month																																																																																				500
Percentage of compensation for each gross dollar																																																																																																	10.00%
Cancellation of additional shares of common stock issued for additional sponsorship commitment																																																																																																750,000
Allowance paid																																																																																												70																																																						250
Allowance paid in cash																																																																																												50
Allowance paid in capital																																																																																												20
Non-cancelable operating lease period																																																																																																																																													3 years	3 years
Common stock issued for services ($0.25/sh), (Shares)																																																																					125,000
Common stock issued for services ($0.25/sh)	31,250	175,715	35,000	6,000	3,000																																																																31,250
Common stock issued for services ($0.25/sh), fair market value																																																																					$ 0.25
Description of leasing arrangements, Operating Leases																																																																																																																																													The lease began on October 1, 2010 and expires on September 30, 2013	The lease began on October 1, 2010 and expires on September 30, 2013.
Lease expiration date																																																																																																																																															Sep. 30, 2013
Base rent due																																																																																																																																																134,880
Number of shares tranches in agreement																																																																																																																																																				4
Shares issued in one tranches																																																																																																																																																				750,000
Percentage commission on net profits																																																																									7.00%				6.00%			6.00%
Payment of non-refundable fee																																																																																																																																																		$ 15,000

XML

Going Concern

9 Months Ended

Sep. 30, 2012

Going Concern [Abstract]

GOING CONCERN

NOTE 2         GOING CONCERN

As reflected in the accompanying financial statements, the Company is in the development stage with minimal operations, has an accumulated deficit of $16,620,635 for the period from December 9, 2005 (inception) to September 30, 2012, and has negative cash flow from operations of $3,132,377 from inception.  This raises substantial doubt about its ability to continue as a going concern.  The ability of the Company to continue as a going concern is dependent on the Company’s ability to raise additional capital and implement its business plan.  The financial statements do not include any adjustments that might be necessary if the Company is unable to continue as a going concern.

Management believes that actions presently being taken to obtain additional funding and implement its strategic plans provide the opportunity for the Company to continue as a going concern.

XML

Convertible Debts (Details) (USD $)	9 Months Ended
	Sep. 30, 2012
Fair Value Assumption 1 [Member]
Summary of assumptions used in measuring fair value
Exercise price	$ 0.1377
Expected dividends	0.00%
Expected volatility	172.27%
Expected term: conversion feature	267 days
Risk free interest rate	0.32%
Fair Value Assumption Remeasurement 1 [Member]
Summary of assumptions used in measuring fair value
Exercise price	$ 0.0393
Expected dividends	0.00%
Expected volatility	471.81%
Risk free interest rate	0.30%
Expected life of conversion feature in days	0 days
Fair Value Assumption 2 [Member]
Summary of assumptions used in measuring fair value
Exercise price	$ 0.0738
Expected dividends	0.00%
Expected volatility	456.63%
Expected term: conversion feature	365 days
Risk free interest rate	0.27%
Fair Value Assumption Remeasurement 2 [Member]
Summary of assumptions used in measuring fair value
Exercise price	$ 0.035
Expected dividends	0.00%
Expected volatility	514.06%
Risk free interest rate	0.19%
Expected life of conversion feature in days	0 days
Fair Value Assumption 3 [Member]
Summary of assumptions used in measuring fair value
Exercise price	$ 0.2629
Expected dividends	0.00%
Expected volatility	228.76%
Expected term: conversion feature	365 days
Risk free interest rate	0.18%
Fair Value Assumption Remeasurement 3 [Member]
Summary of assumptions used in measuring fair value
Exercise price	$ 0.3220
Expected dividends	0.00%
Expected volatility	251.37%
Risk free interest rate	0.18%
Expected life of conversion feature in days	0 days
Fair Value Assumption 4 [Member]
Summary of assumptions used in measuring fair value
Exercise price	$ 0.1490
Expected dividends	0.00%
Expected volatility	228.61%
Expected term: conversion feature	280 days
Risk free interest rate	0.21%
Fair Value Assumption Remeasurement 4 [Member]
Summary of assumptions used in measuring fair value
Exercise price	$ 0.2795
Expected dividends	0.00%
Expected volatility	251.60%
Risk free interest rate	0.17%
Expected life of conversion feature in days	80 days
Fair Value Assumption 5 [Member]
Summary of assumptions used in measuring fair value
Exercise price	$ 0.2077
Expected dividends	0.00%
Expected volatility	232.90%
Expected term: conversion feature	268 days
Risk free interest rate	0.19%
Fair Value Assumption Remeasurement 5 [Member]
Summary of assumptions used in measuring fair value
Exercise price	$ 0.3010
Expected dividends	0.00%
Expected volatility	251.60%
Risk free interest rate	0.17%
Expected life of conversion feature in days	89 days
Fair Value Assumption 6 [Member]
Summary of assumptions used in measuring fair value
Exercise price	$ 0.1797
Expected dividends	0.00%
Expected volatility	240.78%
Expected term: conversion feature	365 days
Risk free interest rate	0.18%
Fair Value Assumption Remeasurement 6 [Member]
Summary of assumptions used in measuring fair value
Exercise price	$ 0.3010
Expected dividends	0.00%
Expected volatility	251.60%
Risk free interest rate	0.17%
Expected life of conversion feature in days	207 days
Fair Value Assumption 7 [Member]
Summary of assumptions used in measuring fair value
Exercise price	$ 0.2030
Expected dividends	0.00%
Expected volatility	240.90%
Expected term: conversion feature	60 days
Risk free interest rate	0.18%
Fair Value Assumption Remeasurement 7 [Member]
Summary of assumptions used in measuring fair value
Exercise price	$ 0.3010
Expected dividends	0.00%
Expected volatility	251.60%
Risk free interest rate	0.17%
Expected life of conversion feature in days	35 days
Fair Value Assumption 8 [Member]
Summary of assumptions used in measuring fair value
Exercise price	$ 0.1647
Expected dividends	0.00%
Expected volatility	234.89%
Expected term: conversion feature	278 days
Risk free interest rate	0.19%
Fair Value Assumption Remeasurement 8 [Member]
Summary of assumptions used in measuring fair value
Exercise price	$ 0.2795
Expected dividends	0.00%
Expected volatility	251.60%
Risk free interest rate	0.17%
Expected life of conversion feature in days	178 days
Fair Value Assumption 9 [Member]
Summary of assumptions used in measuring fair value
Exercise price	$ 0.2030
Expected dividends	0.00%
Expected volatility	246.79%
Expected term: conversion feature	183 days
Risk free interest rate	0.18%
Fair Value Assumption Remeasurement 9 [Member]
Summary of assumptions used in measuring fair value
Exercise price	$ 0.2940
Expected dividends	0.00%
Expected volatility	251.60%
Risk free interest rate	0.17%
Expected life of conversion feature in days	107 days
Fair Value Assumption 10 [Member]
Summary of assumptions used in measuring fair value
Exercise price	$ 0.2170
Expected dividends	0.00%
Expected volatility	247.11%
Expected term: conversion feature	274 days
Risk free interest rate	0.18%
Fair Value Assumption Remeasurement 10 [Member]
Summary of assumptions used in measuring fair value
Exercise price	$ 0.3010
Expected dividends	0.00%
Expected volatility	251.60%
Risk free interest rate	0.17%
Expected life of conversion feature in days	212 days
Fair Value Assumption 11 [Member]
Summary of assumptions used in measuring fair value
Exercise price	$ 0.2170
Expected dividends	0.00%
Expected volatility	247.25%
Expected term: conversion feature	365 days
Risk free interest rate	0.16%
Fair Value Assumption Remeasurement 11 [Member]
Summary of assumptions used in measuring fair value
Exercise price	$ 0.3213
Expected dividends	0.00%
Expected volatility	251.60%
Risk free interest rate	0.17%
Expected life of conversion feature in days	307 days
Fair Value Assumption 12 [Member]
Summary of assumptions used in measuring fair value
Exercise price	$ 0.2077
Expected dividends	0.00%
Expected volatility	248.02%
Expected term: conversion feature	180 days
Risk free interest rate	0.19%
Fair Value Assumption Remeasurement 12 [Member]
Summary of assumptions used in measuring fair value
Exercise price	$ 0.3010
Expected dividends	0.00%
Expected volatility	251.60%
Risk free interest rate	0.17%
Expected life of conversion feature in days	134 days
Fair Value Assumption 13 [Member]
Summary of assumptions used in measuring fair value
Exercise price	$ 0.3528
Expected dividends	0.00%
Expected volatility	248.02%
Expected term: conversion feature	365 days
Risk free interest rate	0.18%
Fair Value Assumption Remeasurement 13 [Member]
Summary of assumptions used in measuring fair value
Exercise price	$ 0.3213
Expected dividends	0.00%
Expected volatility	251.60%
Risk free interest rate	0.17%
Expected life of conversion feature in days	345 days
Fair Value Assumption 14 [Member]
Summary of assumptions used in measuring fair value
Exercise price	$ 0.3150
Expected dividends	0.00%
Expected volatility	251.93%
Expected term: conversion feature	273 days
Risk free interest rate	0.17%
Fair Value Assumption Remeasurement 14 [Member]
Summary of assumptions used in measuring fair value
Exercise price	$ 0.3010
Expected dividends	0.00%
Expected volatility	251.60%
Risk free interest rate	0.17%
Expected life of conversion feature in days	269 days

XML

Property and Equipment (Details Textual) (USD $)	9 Months Ended		12 Months Ended	82 Months Ended
	Sep. 30, 2012	Sep. 30, 2011	Dec. 31, 2011	Sep. 30, 2012
Property and Equipment (Textual)
Depreciation/amortization expense	$ 35,834	$ 25,633	$ 64,427	$ 119,580

XML

Convertible Debts (Details Textual) (USD $)	3 Months Ended		9 Months Ended		82 Months Ended		1 Months Ended	12 Months Ended			1 Months Ended		12 Months Ended	1 Months Ended	9 Months Ended		9 Months Ended			9 Months Ended			9 Months Ended			9 Months Ended			9 Months Ended		9 Months Ended		9 Months Ended			9 Months Ended			9 Months Ended			9 Months Ended			9 Months Ended			9 Months Ended			9 Months Ended
	Sep. 30, 2012	Sep. 30, 2011	Sep. 30, 2012	Sep. 30, 2011	Sep. 30, 2012	Dec. 31, 2011	Jul. 31, 2010 Fair Value Assumption 1 [Member]	Dec. 31, 2011 Fair Value Assumption 1 [Member]	Dec. 31, 2010 Fair Value Assumption 1 [Member]	Jul. 06, 2010 Fair Value Assumption 1 [Member]	Feb. 28, 2011 Fair Value Assumption 2 [Member]	Feb. 17, 2011 Fair Value Assumption 2 [Member]	Dec. 31, 2011 Fair Value Assumption Remeasurement 2 [Member]	Mar. 31, 2012 Fair Value Assumption 3 [Member]	Sep. 30, 2012 Fair Value Assumption 3 [Member]	Mar. 08, 2012 Fair Value Assumption 3 [Member]	Sep. 30, 2012 Fair Value Assumption Remeasurement 3 [Member]	Sep. 30, 2012 Fair Value Assumption 4 [Member]	Mar. 14, 2012 Fair Value Assumption 4 [Member]	Sep. 30, 2012 Fair Value Assumption Remeasurement 4 [Member]	Sep. 30, 2012 Fair Value Assumption 5 [Member]	Apr. 04, 2012 Fair Value Assumption 5 [Member]	Sep. 30, 2012 Fair Value Assumption Remeasurement 5 [Member]	Sep. 30, 2012 Fair Value Assumption 6 [Member]	Apr. 25, 2012 Fair Value Assumption 6 [Member]	Sep. 30, 2012 Fair Value Assumption Remeasurement 6 [Member]	Sep. 30, 2012 Fair Value Assumption 7 [Member]	May 08, 2012 Fair Value Assumption 7 [Member]	Sep. 30, 2012 Fair Value Assumption Remeasurement 7 [Member]	Apr. 25, 2012 Fair Value Assumption Remeasurement 7 [Member]	Sep. 30, 2012 Fair Value Assumption 8 [Member]	Jun. 22, 2012 Fair Value Assumption 8 [Member]	Sep. 30, 2012 Fair Value Assumption Remeasurement 8 [Member]	Sep. 30, 2012 Fair Value Assumption 9 [Member]	Jul. 16, 2012 Fair Value Assumption 9 [Member]	Sep. 30, 2012 Fair Value Assumption Remeasurement 9 [Member]	Sep. 30, 2012 Fair Value Assumption 10 [Member]	Jul. 30, 2012 Fair Value Assumption 10 [Member]	Sep. 30, 2012 Fair Value Assumption Remeasurement 10 [Member]	Sep. 30, 2012 Fair Value Assumption 11 [Member]	Aug. 03, 2012 Fair Value Assumption 11 [Member]	Sep. 30, 2012 Fair Value Assumption Remeasurement 11 [Member]	Sep. 30, 2012 Fair Value Assumption 12 [Member]	Aug. 15, 2012 Fair Value Assumption 12 [Member]	Sep. 30, 2012 Fair Value Assumption Remeasurement 12 [Member]	Sep. 30, 2012 Fair Value Assumption 13 [Member]	Sep. 10, 2012 Fair Value Assumption 13 [Member]	Sep. 30, 2012 Fair Value Assumption Remeasurement 13 [Member]	Sep. 30, 2012 Fair Value Assumption 14 [Member]	Sep. 26, 2012 Fair Value Assumption 14 [Member]	Sep. 30, 2012 Fair Value Assumption Remeasurement 14 [Member]
Convertible Debt (Textual)
Convertible notes payable										$ 50,000		$ 40,000				$ 166,667		$ 57,500	$ 102,500			$ 166,000			$ 166,667		$ 111,000	$ 333,000			$ 62,500	$ 62,500		$ 58,333	$ 58,333		$ 111,000	$ 111,000		$ 82,500	$ 82,500		$ 50,000	$ 50,000		$ 83,333	$ 83,333		$ 166,000	$ 166,000
Discount on issuance of convertible notes																												33,000																4,000
Description of convertible notes maturity																											The note matures on May 8, 2013 and bears an interest rate of 0% if note is repaid on or before 90 days from the effective date
Maturity date of convertible notes payable							Mar. 30, 2011				Nov. 17, 2011			Mar. 09, 2013				Dec. 19, 2012			Dec. 28, 2012			Apr. 25, 2013			May 08, 2013				Mar. 27, 2013			Jan. 15, 2013			Apr. 30, 2013			Aug. 03, 2013			Feb. 11, 2013			Sep. 10, 2013			Jun. 26, 2013
Interest rate on convertible notes payable										8.00%		8.00%				4.00%			8.00%			8.00%			4.00%			5.00%				8.00%			10.00%			8.00%			4.00%			0.00%			4.00%			8.00%
Interest rate on unpaid amount of convertible notes payable							22.00%																																				5.00%
Interest rate on convertible notes payable, Description																																											If note is repaid on or before 180 days from the effective date. If the note is not repaid within 90 days a one-time interest charge of 5% will be applied to the principal.
Variable conversion price of market price, percentage							59.00%				59.00%			70.00%				65.00%			70.00%			70.00%			70.00%				65.00%			70.00%			70.00%			70.00%			70.00%			70.00%			70.00%
Market price description							Average of the lowest six trading prices for the Common Stock during the ten (10) trading day period prior to the conversion				Average of the lowest six (6) trading prices for the Common Stock during the ten trading day period prior to the conversion			Average of the lowest ten (10) trading prices for the common stock during the ten trading day period prior to the conversion				Average of the lowest three (3) trading prices for the common stock during the ten trading day period prior to the conversion			Average of the lowest three (3) trading prices for the common stock during the ten trading day period prior to the conversion			Average trading prices for the common stock during the ten trading day period prior to the conversion			Average of the lowest three (3) trading prices for the common stock during the fifteen (15) trading day period prior to the conversion				Average of the lowest three (3) trading prices for the common stock during the ten trading day period prior to the conversion			Low traded price of the common stock during the twenty (20) trading day period prior to the conversion.			Lowest three (3) trading prices for the common stock during the ten (10) trading day period prior to the conversion			Lower of the average closing bid price for the common stock during the ten trading day period			Average of the lowest three (3) trading prices for the common stock during the fifteen (15) trading day period prior to the conversion			Lower of the average closing bid price for the common stock during the ten trading day period			Average of the lowest three (3) trading prices for the common stock during the ten (10) trading day period prior to the conversion
Proceeds from convertible notes payable							50,000				40,000			150,000				102,500			138,000			150,000			92,000				60,000			50,000			100,000			75,000			50,000			75,000			150,000
Finder fee on convertible note							3,000				2,500			16,667				2,500			28,000			16,667			8,000				2,500			8,333			11,000			7,500			4,000			8,333			16,000
Shares issued on conversion of converted notes payable								1,545,350			289,945				528,035			163,593									11,000
Note payable and accrued interest converted into stock								52,003			41,600				170,027			45,000
Accrued interest															0
Fair value of the embedded conversion option										15,409		9,523				42,178		30,894			108,051			255,484			113,952				78,435			66,935			130,309			100,160			55,670			96,925			178,114
Debt discount	638,751		638,751		638,751					15,409		9,523				42,178		30,894			71,362			71,233			111,000			11,000	62,500			58,333			111,000			82,500			50,000			83,333			166,000
Amortization of debt discount	243,780	5,288	433,705	14,659	458,637			5,136	10,273					42,178				30,894						166,667			111,000				22,032			24,226			25,117			13,110			15,556			4,566			2,432
Derivative liability remeasured recorded a fair value								0					0				0	48,069					128,262			165,503			65,660				65,217			49,251			110,969			84,500			43,713			87,938			177,086
Change in fair value of derivative liability as income/loss								$ 13,262					$ 9,523				$ 73,510	$ 17,175		$ 78,064			$ 20,211			$ 89,981			$ 48,292				$ 13,218			$ 17,683			$ 19,339			$ 15,660			$ 11,957			$ 8,987			$ 1,028

XML

Stockholders' Equity (Details) (Stock warrants [Member], USD $)	9 Months Ended	12 Months Ended
	Sep. 30, 2012	Dec. 31, 2011	Jun. 30, 2011
Stock warrants [Member]
Summary of option/ warrants activity
Beginning Balance Options, Outstanding, Number	2,715,800	1,760,000
Granted	200,000	955,800
Exercised
Forfieted
Ending Balance Options, Outstanding, Number	2,915,800	2,715,800
Options Exercisable at September 30, 2012	2,915,800
Weighted Average Exercise Price, Beginning balance	$ 0.36	$ 0.51	$ 0.50
Weighted Average Exercise Price, Granted	$ 0.25	$ 0.10
Weighted Average Exercise Price, Exercised
Weighted Average Exercise Price, Forfieted
Weighted Average Exercise Price, Ending balance		$ 0.36	$ 0.50
Weighted Average Exercise Price, Options Exercisable at September 30, 2012	$ 0.36
Weighted Average Fair Value of Options Granted	$ 0.36

XML

Summary of Significant Accounting Policies and Organization

9 Months Ended

Sep. 30, 2012

Summary Of Significant Accounting Policies and Organization [Abstract]

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES AND ORGANIZATION

NOTE 1 SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES AND ORGANIZATION

(A)  Organization and Basis of Presentation

Max Sound Corporation (the "Company") was incorporated in Delaware on December 9, 2005.  The Company is currently in the development stage, and on or around February 2011, the Company changed its business operations to focus primarily on developing and launching audio technology software.

Prior to February 2011, the Company's business operations were focused on creating search technologies within an online networking platform.

The accompanying unaudited condensed financial statements have been prepared in accordance with accounting principles generally accepted in The United States of America and the rules and regulations of the Securities and Exchange Commission for interim financial information.  Accordingly, they do not include all the information necessary for a comprehensive presentation of financial position and results of operations.

It is management's opinion, however, that all material adjustments (consisting of normal and recurring adjustments) have been made which are necessary for a fair financial statements presentation.  The results for the interim period are not necessarily indicative of the results to be expected for the year.

Activities during the development stage include developing the online networking platform, launching our audio technology, and raising capital.

Effective March 1, 2011, the Company filed with the State of Delaware a Certificate of Amendment of Certificate of Incorporation changing our name from So Act Network, Inc. to Max Sound Corporation.

(B) Use of Estimates

In preparing financial statements in conformity with generally accepted accounting principles, management is required to make estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements and revenues and expenses during the reported period.  Actual results could differ from those estimates.

(C) Cash and Cash Equivalents

For purposes of the cash flow statements, the Company considers all highly liquid investments with original maturities of three months or less at the time of purchase to be cash equivalents.  As of September 30, 2012 and December 31, 2011, the Company had no cash equivalents.

(D) Property and Equipment

Property and equipment are stated at cost, less accumulated depreciation.  Expenditures for maintenance and repairs are charged to expense as incurred.  Depreciation is provided using the straight-line method over the estimated useful life of three to five years.

(E) Research and Development

The Company has adopted the provisions of FASB Accounting Standards Codification No. 350, Intangibles – Goodwill & Other.  Costs incurred in the planning stage of a website are expensed as research and development while costs incurred in the development stage are capitalized and amortized over the life of the asset, estimated to be three years.  Expenses subsequent to the launch have been expensed as website development expenses.

(F) Concentration of Credit Risk

The Company at times has cash in banks in excess of FDIC insurance limits. The Company had approximately $0 and $251,578 in excess of FDIC insurance limits as of September 30, 2012 and December 31, 2011, respectively.

(G) Revenue Recognition

The Company recognized revenue on arrangements in accordance with FASB Codification Topic 605, “Revenue Recognition” (“ASC Topic 605”).  Under ASC Topic 605, revenue is recognized only when the price is fixed and determinable, persuasive evidence of an arrangement exists, the service is performed and collectability of the resulting receivable is reasonably assured.  We had revenue of $0, and $3,000 for the nine months ended September 30, 2012 and 2011, respectively.

(H) Advertising Costs

Advertising costs are expensed as incurred and include the costs of public relations activities.  These costs are included in consulting and general and administrative expenses and totaled $90,713 and $25,170 for the nine months ended September 30, 2012 and 2011, respectively.

(I) Identifiable Intangible Assets

As of September 30, 2012 and December 31, 2011, $7,800,275 and $7,800,275, respectively of costs related to registering a trademark and acquiring technology rights have been capitalized.  It has been determined that the trademark and technology rights have an indefinite useful life and are not subject to amortization.  However, the trademark and technology rights will be reviewed for impairment annually or more frequently if impairment indicators arise.

(J) Impairment of Long-Lived Assets

The Company accounts for its long-lived assets in accordance with ASC Topic 360-10-05, “Accounting for the Impairment or Disposal of Long-Lived Assets.” ASC Topic 360-10-05 requires that long-lived assets, such as technology rights, be reviewed for impairment annually, or whenever events or changes in circumstances indicate that the historical cost carrying value of an asset may no longer be appropriate. The Company assesses recoverability of the carrying value of an asset by estimating the future net cash flows expected to result from the asset, including eventual disposition. If the future net cash flows are less than the carrying value of the asset, an impairment loss is recorded equal to the difference between the asset’s carrying value and fair value or disposable value. No impairments were recorded for nine months ended September 30, 2012, and for the year ended December 31, 2011.

(K) Loss Per Share

In accordance with accounting guidance now codified as FASB ASC Topic 260, “Earnings per Share,”  Basic earnings per share (“EPS”) is computed by dividing net loss available to common stockholders by the weighted average number of common shares outstanding during the period, excluding the effects of any potentially dilutive securities. Diluted EPS gives effect to all dilutive potential of shares of common stock outstanding during the period including stock options or warrants, using the treasury stock method (by using the average stock price for the period to determine the number of shares assumed to be purchased from the exercise of stock options or warrants), and convertible debt or convertible preferred stock, using the if-converted method. Diluted EPS excludes all dilutive potential of shares of common stock if their effect is anti-dilutive.  Because of the Company’s net losses, the effects of stock warrants and stock options would be anti-dilutive and accordingly, is excluded from the computation of earnings per share.  The number of such shares excluded from the computations of diluted loss per share totaled 2,915,800 and 2,715,800 for stock warrants, and 12,000,000 and 12,000,000 for stock options, and 3,704,237 and 0 shares issuable upon the conversion of convertible debt, for the nine months ended September 30, 2012 and 2011, respectively.

(L) Income Taxes

The Company accounts for income taxes under FASB Codification Topic 740-10-25 (“ASC 740-10-25”) Income Taxes.  Under ASC 740-10-25, deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases.  Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled.  Under ASC 740-10-25, the effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date.

The Company's federal income tax returns are no longer subject to examination by the IRS for the years prior to 2008, and the related state income tax returns are no longer subject to examination by state authorities for the years prior to 2008.

(M) Business Segments

The Company operates in one segment and therefore segment information is not presented.

(N) Fair Value of Financial Instruments

The carrying amounts on the Company’s financial instruments including prepaid expenses, accounts payable, accrued expenses, derivative liability, convertible note payable, and loan payable-related party, approximate fair value due to the relatively short period to maturity for these instruments.

(O) Stock-Based Compensation

In December 2004, the FASB issued FASB Accounting Standards Codification No. 718, Compensation – Stock Compensation.  Under FASB Accounting Standards Codification No. 718, companies are required to measure the compensation costs of share-based compensation arrangements based on the grant-date fair value and recognize the costs in the financial statements over the period during which employees are required to provide services. Share-based compensation arrangements include stock options, restricted share plans, performance-based awards, share appreciation rights and employee share purchase plans.  As such, compensation cost is measured on the date of grant at their fair value.  Such compensation amounts, if any, are amortized over the respective vesting periods of the option grant.  The Company applies this statement prospectively.

Equity instruments (“instruments”) issued to other than employees are recorded on the basis of the fair value of the instruments, as required by FASB Accounting Standards Codification No. 718.  FASB Accounting Standards Codification No. 505, Equity Based Payments to Non-Employees defines the measurement date and recognition period for such instruments.  In general, the measurement date is when either a (a) performance commitment, as defined, is reached or (b) the earlier of (i) the non-employee performance is complete or (ii) the instruments are vested. The measured value related to the instruments is recognized over a period based on the facts and circumstances of each particular grant as defined in the FASB Accounting Standards Codification.

(P) Reclassification

Certain amounts from prior periods have been reclassified to conform to the current period presentation.  These reclassifications had no impact on the Company's net loss or cash flows.

(Q) Derivative Financial Instruments

Fair value accounting requires bifurcation of embedded derivative instruments such as conversion features in convertible debt or equity instruments, and measurement of their fair value for accounting purposes.  In determining the appropriate fair value, the Company uses the Black-Scholes option-pricing model.  In assessing the convertible debt instruments, management determines if the convertible debt host instrument is conventional convertible debt and further if there is a beneficial conversion feature requiring measurement.  If the instrument is not considered conventional convertible debt, the Company will continue its evaluation process of these instruments as derivative financial instruments.

Once determined, derivative liabilities are adjusted to reflect fair value at each reporting period end, with any increase or decrease in the fair value being recorded in results of operations as an adjustment to fair value of derivatives.  In addition, the fair value of freestanding derivative instruments such as warrants, are also valued using the Black-Scholes option-pricing model.

(R) Recent Accounting Pronouncements

In December 2011, FASB issued Accounting Standards Update 2011-11, Balance Sheet - Disclosures about Offsetting Assets and Liabilities” to enhance disclosure requirements relating to the offsetting of assets and liabilities on an entity's balance sheet. The update requires enhanced disclosures regarding assets and liabilities that are presented net or gross in the statement of financial position when the right of offset exists, or that are subject to an enforceable master netting arrangement. The new disclosure requirements relating to this update are retrospective and effective for annual and interim periods beginning on or after January 1, 2013. The update only requires additional disclosures, as such; we do not expect that the adoption of this standard will have a material impact on our results of operations, cash flows or financial condition.

In July 2012, FASB issued Accounting Standards Update 2012-01, Balance Sheet – Subtopic 954-430, Health Care Entities—Deferred Revenue, requires that a continuing care retirement community recognize a deferral of revenue when a contract between a continuing care retirement community and a resident stipulates that (1) a portion of the advanced fee is refundable if the contract holder’s unit is reoccupied by a subsequent resident, (2) the refund is limited to the proceeds of reoccupancy, and (3) the legal environment and the entity’s management policy and practice support the withholding of refunds under condition (2). Questions have arisen in practice about cases where the refund depends on reoccupancy. The objective of this Update is to clarify the reporting for refundable advance fees received by continuing care retirement communities. The amendments in this update are effective for fiscal periods beginning after December 15, 2013. Early adoption is permitted. The amendments in this Update should be applied retrospectively by recording a cumulative-effect adjustment to opening retained earnings (or unrestricted net assets) as of the beginning of the earliest period presented.

In July 2012, FASB issued Accounting Standards Update 2012-02, Balance Sheet- Intangibles- Goodwill and Other (Topic 350): Testing Indefinite-Lived Intangible Assets for Impairment is an Amendment to FASB Accounting Standards Update 2011-08.  The objective of the amendments in this Update is to reduce the cost and complexity of performing an impairment test for indefinite-lived intangible assets by simplifying how an entity tests those assets for impairment and to improve consistency in impairment testing guidance among long-lived asset categories. The amendments permit an entity first to assess qualitative factors to determine whether it is more likely than not that an indefinite-lived intangible asset is impaired as a basis for determining whether it is necessary to perform the quantitative impairment test in accordance with Subtopic 350-30, Intangibles—Goodwill and Other—General Intangibles Other than Goodwill. The more-likely-than-not threshold is defined as having a likelihood of more than 50 percent.  The amendments are effective for annual and interim impairment tests performed for fiscal years beginning after September 15, 2012. Early adoption is permitted, including for annual and interim impairment tests performed as of a date before July 27, 2012, if a public entity’s financial statements for the most recent annual or interim period have not yet been issued or, for nonpublic entities, have not yet been made available for issuance.

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Stockholders' Equity (Details 1) (Warrant [Member], USD $)	9 Months Ended
	Sep. 30, 2012	Sep. 30, 2011
$ 0.52 [Member]
Warrants outstanding and exercisable activity
Outstanding, Range of Exercise Price	$ 0.52	$ 0.52
Outstanding, Number Outstanding at September 30, 2012	500,000	500,000
Outstanding, Weighted Average Remaining Contractual Life	3 months	1 year 3 months
Exercisable, Range of Exercise Price	$ 0.52	$ 0.52
Exercisable, Number Exercisable at September 30, 2012	500,000	500,000
Exercisable, Weighted Average Exercise Price	$ 0.52	$ 0.52
$0.50 [Member]
Warrants outstanding and exercisable activity
Outstanding, Range of Exercise Price	$ 0.50	$ 0.50
Outstanding, Number Outstanding at September 30, 2012	1,260,000	1,260,000
Outstanding, Weighted Average Remaining Contractual Life	7 months 17 days	1 year 5 months 27 days
Exercisable, Range of Exercise Price	$ 0.50	$ 0.50
Exercisable, Number Exercisable at September 30, 2012	1,260,000	1,260,000
Exercisable, Weighted Average Exercise Price	$ 0.50	$ 0.50
$ 0.10 [Member]
Warrants outstanding and exercisable activity
Outstanding, Range of Exercise Price	$ 0.10	$ 0.10
Outstanding, Number Outstanding at September 30, 2012	955,800	955,800
Outstanding, Weighted Average Remaining Contractual Life	1 year 11 months 1 day	2 years 11 months 1 day
Exercisable, Range of Exercise Price	$ 0.10	$ 0.10
Exercisable, Number Exercisable at September 30, 2012	955,800	955,800
Exercisable, Weighted Average Exercise Price	$ 0.10	$ 0.10
$ 0.25 [Member]
Warrants outstanding and exercisable activity
Outstanding, Range of Exercise Price	$ 0.25
Outstanding, Number Outstanding at September 30, 2012	200,000
Outstanding, Weighted Average Remaining Contractual Life	2 years 8 months 12 days
Exercisable, Range of Exercise Price	$ 0.25
Exercisable, Number Exercisable at September 30, 2012	200,000
Exercisable, Weighted Average Exercise Price	$ 0.25

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Subsequent Events (Details) (Agreement [Member], USD $)	1 Months Ended
	Oct. 31, 2012	Nov. 05, 2012	Oct. 19, 2012	Oct. 09, 2012	Oct. 05, 2012	Oct. 02, 2012
Agreement [Member]
Subsequent Event (Textual)
Convertible note				$ 62,500
Common stock issued for convertible debt		917,031	200,501	48,454	92,365	79,586
Debt instrument, maturity date	Jul. 11, 2013
Interest rate				8.00%
Variable conversion price as percentage of market price	65.00%
Description of conversion price	The conversion price equals the Variable Conversion Price, which is 65% of the Market Price, which is the average of the lowest three (3) trading prices for the common stock during the ten trading day period prior to the conversion.
Note amount before exchange	333,000
Note amount after exchange	833,000
Increase in note value after exchange	500,000
Proceeds from increase in note	$ 138,000

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Condensed Balance Sheets (USD $)	Sep. 30, 2012	Dec. 31, 2011
Current Assets
Cash	$ 114,480	$ 516,532
Prepaid expenses	21,082	23,659
Debt offering costs - net	60,818
Total Current Assets	196,380	540,191
Property and equipment, net	218,064	146,000
Other Assets
Security deposit	413	413
Intangible assets	7,800,275	7,800,275
Total Other Assets	7,800,688	7,800,688
Total Assets	8,215,132	8,486,879
Current Liabilities
Accounts payable	69,555	25,470
Accrued expenses	55,264	165,897
Derivative liability	1,026,168
Convertible note payable, net of debt discount of $638,751	476,083
Total Current Liabilities	1,627,070	191,367
Commitments and Contingencies
Stockholders' Equity
Preferred stock, $0.0001 par value; 10,000,000 shares authorized, No shares issued and outstanding
Common stock, $0.0001 par value; 400,000,000 shares authorized, 260,002,022 and 255,184,661 shares issued and outstanding, respectively	26,001	25,519
Additional paid-in capital	24,286,446	22,629,977
Deferred compensation	(1,103,750)
Deficit accumulated during the development stage	(16,620,635)	(14,359,984)
Total Stockholders' Equity	6,588,062	8,295,512
Total Liabilities and Stockholders' Equity	$ 8,215,132	$ 8,486,879

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Condensed Statement of Changes in Stockholders' Equity (Unaudited) (Parenthetical) (USD $)	9 Months Ended	12 Months Ended
	Sep. 30, 2012	Dec. 31, 2011	Dec. 31, 2010	Dec. 31, 2009	Dec. 31, 2008
Statement Of Stockholders Equity [Abstract]
Common stock issued for services to founder ($0.001/sh)					$ 0.001
Common stock issued for cash ($0.25/sh), fair market value			$ 0.25	$ 0.25	$ 0.25
Common stock issued for services ($0.25/sh), fair market value	$ 0.25	$ 0.25	$ 0.25	$ 0.25	$ 0.25
Common stock issued for services ($0.35/sh), fair market value		$ 0.35		$ 0.35
Common stock issued for services ($0.0625/sh), fair market value				$ 0.0625
Common stock issued for services ($1.50/sh), fair market value				$ 1.50
Common stock issued for services ($1.77/sh), fair market value				$ 1.77
Common stock issued for services ($1.78/sh), fair market value				$ 1.78
Common stock issued for services ($1.80/sh), fair market value				$ 1.80
Common stock issued for services ($1.93/sh), fair market value				$ 1.93
Common stock issued for services ($1.94/sh), fair market value				$ 1.94
Common stock issued for services ($1.95/sh), fair market value				$ 1.95
Common stock issued for services ($2.00/sh), fair market value				$ 2.00
Return of common stock issued for services ($0.35/sh), fair market value				$ 0.35
Accrued salary conversion into common stock ($0.30/sh), fair market value			$ 0.30
Common stock issued for services ($0.15/sh), fair market value			$ 0.15
Common stock issued for services ($0.18/sh), fair market value			$ 0.18
Common stock issued for services ($0.19/sh), fair market value			$ 0.19
Common stock issued for services ($0.20/sh), fair market value			$ 0.20
Common stock issued in exchange for technology rights ($0.25/sh), fair market value			$ 0.25
Return of common stock issued for services ($1.05/sh), fair market value			$ 1.05
Common stock issued for services ($1.24/Sh), fair market value			$ 1.24
Common stock issued for services ($1.70/sh), fair market value			$ 1.70
Cancellation of shares held in escrow ($1.93/sh), fair market value			$ 1.93
Common stock issued in exchange for assets ($.10/sh)		$ 0.10
Convertible debt conversion into common stock ($0.032/sh), fair market value		$ 0.032
Convertible debt conversion into common stock ($0.0295/sh), fair market value		$ 0.0295
Convertible debt conversion into common stock ($0.0336/sh), fair market value		$ 0.0336
Convertible debt conversion into common stock ($0.0454/sh), fair market value		$ 0.0454
Common stock issued for services ($.10/sh), fair market value		$ 0.10
Common stock issued for services ($0.11/sh), fair market value		$ 0.11
Common stock issued for services ($0.08/sh), fair market value		$ 0.08
Accrued salary conversion into common stock ($0.11/sh), fair market value		$ 0.11
Line of credit conversion into common stock ($0.11/sh), fair market value		$ 0.11
Common stock issued for cash ($0.10/sh), fair market value		$ 0.10
Convertible debt conversion into common stock ($0.0315/sh), fair market value		$ 0.0315
Common stock issued for services ($0.07/sh), fair market value		$ 0.07
Common stock issued for services (0.22sh), fair market value		$ 0.22
Common stock issued for services (0.23sh), fair market value		$ 0.23
Common stock issued for services (0.33sh), fair market value		$ 0.33
Common stock issued for services (0.39sh), fair market value		$ 0.39
Common stock issued for services (0.47sh), fair market value		$ 0.47
Common stock issued for services (0.50sh), fair market value		$ 0.50
Common stock issued for services (0.54sh), fair market value		$ 0.54
Common stock issued for services (0.70sh), fair market value		$ 0.70
Common stock issued for services (0.88sh), fair market value		$ 0.88
Convertible debt conversion into common stock (0.1339sh), fair market value		$ 0.1339
Convertible debt conversion into common stock (0.1455sh), fair market value		$ 0.1455
Convertible debt conversion into common stock (0.1554sh), fair market value		$ 0.1554
Common stock issued for services (0.62sh), fair market value	$ 0.62
Common stock issued for services (0.21sh), fair market value	$ 0.21
Common stock issued for services ($0.32/sh), fair market value	$ 0.32
Common stock issued for services ($0.30/sh), fair market value	$ 0.30
Convertible debt conversion into common stock ($0.322/sh), fair market value	$ 0.322
Convertible debt conversion into common stock ($0.2763/sh), fair market value	$ 0.2763
Convertible debt conversion into common stock ($0.2741/sh), fair market value	$ 0.2741

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Stockholders' Equity (Details Textual) (USD $)	1 Months Ended					3 Months Ended		9 Months Ended		12 Months Ended				82 Months Ended																																																			1 Months Ended			9 Months Ended	12 Months Ended																																																				12 Months Ended																					9 Months Ended							12 Months Ended													12 Months Ended								12 Months Ended		12 Months Ended				12 Months Ended	1 Months Ended
	Jun. 30, 2011	Aug. 31, 2010	Jul. 31, 2010	May 31, 2010	Feb. 28, 2009	Sep. 30, 2012	Sep. 30, 2011	Sep. 30, 2012	Sep. 30, 2011	Dec. 31, 2011	Dec. 31, 2010	Dec. 31, 2009	Dec. 31, 2008	Sep. 30, 2012	Sep. 27, 2011	Sep. 25, 2011	Sep. 24, 2011	Sep. 21, 2011	Sep. 18, 2011	Sep. 12, 2011	Aug. 14, 2011	Jul. 31, 2011	Jul. 01, 2011	Jun. 15, 2011	May 17, 2011	May 02, 2011	Mar. 21, 2011	Mar. 03, 2011	Feb. 23, 2011	Feb. 17, 2011	Jan. 24, 2011	Jan. 17, 2011	Dec. 14, 2010	Nov. 01, 2010	Oct. 01, 2010	Aug. 05, 2010 Unit	Jul. 23, 2010 Unit	May 27, 2010 Unit	Feb. 17, 2010	Jan. 15, 2010	Dec. 30, 2009	Dec. 27, 2009	Dec. 15, 2009	Dec. 03, 2009	Nov. 21, 2009	Nov. 18, 2009	Nov. 16, 2009	Nov. 12, 2009	Sep. 21, 2009	Sep. 18, 2009	Aug. 31, 2009	Aug. 25, 2009	Jan. 31, 2009	Jan. 15, 2009	Jan. 14, 2009	Jan. 12, 2009	Jan. 11, 2009	Jan. 03, 2009	Jan. 02, 2009	Dec. 20, 2008	Dec. 05, 2008	Nov. 24, 2008	Oct. 14, 2008	Dec. 31, 2005	Sep. 30, 2011 Consulting services [Member]	Jul. 31, 2010 Consulting services [Member]	May 31, 2010 Consulting services [Member]	Sep. 30, 2012 Consulting services [Member]	Dec. 31, 2011 Consulting services [Member]	Dec. 31, 2009 Consulting services [Member]	Aug. 31, 2012 Consulting services [Member]	Aug. 22, 2012 Consulting services [Member]	Aug. 17, 2012 Consulting services [Member]	Aug. 03, 2012 Consulting services [Member]	Apr. 22, 2012 Consulting services [Member]	Jan. 25, 2012 Consulting services [Member]	Dec. 18, 2011 Consulting services [Member]	Nov. 18, 2011 Consulting services [Member]	Oct. 31, 2011 Consulting services [Member]	Oct. 28, 2011 Consulting services [Member]	Sep. 27, 2011 Consulting services [Member]	Sep. 25, 2011 Consulting services [Member]	Sep. 24, 2011 Consulting services [Member]	Sep. 21, 2011 Consulting services [Member]	Sep. 19, 2011 Consulting services [Member]	Sep. 18, 2011 Consulting services [Member]	Sep. 12, 2011 Consulting services [Member]	Aug. 14, 2011 Consulting services [Member]	Jul. 01, 2011 Consulting services [Member]	Jun. 30, 2011 Consulting services [Member]	Jun. 15, 2011 Consulting services [Member]	May 17, 2011 Consulting services [Member]	Mar. 03, 2011 Consulting services [Member]	Feb. 17, 2011 Consulting services [Member]	Jan. 17, 2011 Consulting services [Member]	Dec. 14, 2010 Consulting services [Member]	Nov. 01, 2010 Consulting services [Member]	Oct. 01, 2010 Consulting services [Member]	Sep. 01, 2010 Consulting services [Member]	Jul. 23, 2010 Consulting services [Member]	Jun. 02, 2010 Consulting services [Member]	Jun. 01, 2010 Consulting services [Member]	Jan. 15, 2010 Consulting services [Member]	Dec. 27, 2009 Consulting services [Member]	Dec. 15, 2009 Consulting services [Member]	Dec. 03, 2009 Consulting services [Member]	Nov. 21, 2009 Consulting services [Member]	Nov. 18, 2009 Consulting services [Member]	Nov. 16, 2009 Consulting services [Member]	Nov. 12, 2009 Consulting services [Member]	Sep. 21, 2009 Consulting services [Member]	Sep. 18, 2009 Consulting services [Member]	Aug. 31, 2009 Consulting services [Member]	Jan. 14, 2009 Consulting services [Member]	Jan. 12, 2009 Consulting services [Member]	Jan. 03, 2009 Consulting services [Member]	Dec. 20, 2008 Consulting services [Member]	Dec. 05, 2008 Consulting services [Member]	Nov. 24, 2008 Consulting services [Member]	Oct. 14, 2008 Consulting services [Member]	Dec. 31, 2009 Consulting services [Member] September 21, 2009 [Member]	Dec. 31, 2009 Consulting services [Member] September 18, 2009 [Member]	Dec. 31, 2011 Consulting services [Member] November 12, 2009 [Member]	Dec. 31, 2010 Consulting services [Member] November 12, 2009 [Member]	Dec. 31, 2009 Consulting services [Member] November 12, 2009 [Member]	Dec. 31, 2011 Consulting services [Member] November 16, 2009 [Member]	Dec. 31, 2010 Consulting services [Member] November 16, 2009 [Member]	Dec. 31, 2009 Consulting services [Member] November 16, 2009 [Member]	Dec. 31, 2010 Consulting services [Member] November 18, 2009 [Member]	Dec. 31, 2009 Consulting services [Member] November 18, 2009 [Member]	Dec. 31, 2010 Consulting services [Member] November 21, 2009 [Member]	Dec. 31, 2009 Consulting services [Member] December 3, 2009 [Member]	Dec. 31, 2010 Consulting services [Member] December 15, 2009 [Member]	Dec. 31, 2009 Consulting services [Member] December 15, 2009 [Member]	Dec. 31, 2010 Consulting services [Member] December 27, 2009 [Member]	Dec. 31, 2011 Consulting services [Member] December 31, 2009 [Member]	Dec. 31, 2010 Consulting services [Member] December 31, 2009 [Member]	Dec. 31, 2011 Consulting services [Member] January 15, 2010 [Member]	Dec. 31, 2010 Consulting services [Member] January 15, 2010 [Member]	Aug. 25, 2009 Professional services [Member]	Jan. 14, 2009 Professional services [Member]	Sep. 30, 2012 Consulting Agreement 2 [Member]	Feb. 17, 2010 Consulting Agreement 2 [Member]	Dec. 31, 2009 Consulting Agreement 2 [Member]	Dec. 27, 2009 Consulting Agreement 2 [Member]	Dec. 03, 2009 Consulting Agreement 2 [Member]	Nov. 12, 2009 Consulting Agreement 2 [Member]	Sep. 18, 2009 Consulting Agreement 2 [Member]	Dec. 31, 2009 Consulting Agreement 2 [Member] September 18, 2009 [Member]	Dec. 31, 2011 Consulting Agreement 2 [Member] November 12, 2009 [Member]	Dec. 31, 2010 Consulting Agreement 2 [Member] November 12, 2009 [Member]	Dec. 31, 2009 Consulting Agreement 2 [Member] November 12, 2009 [Member]	Dec. 31, 2009 Consulting Agreement 2 [Member] December 3, 2009 [Member]	Dec. 31, 2010 Consulting Agreement 2 [Member] December 27, 2009 [Member]	Dec. 31, 2011 Consulting Agreement 2 [Member] December 31, 2009 [Member]	Dec. 31, 2010 Consulting Agreement 2 [Member] December 31, 2009 [Member]	Dec. 31, 2011 Consulting Agreement 2 [Member] February 17, 2010 [Member]	Dec. 31, 2010 Consulting Agreement 2 [Member] February 17, 2010 [Member]	Dec. 31, 2009 Consulting Services Agreement 3 [Member]	Dec. 27, 2009 Consulting Services Agreement 3 [Member]	Dec. 03, 2009 Consulting Services Agreement 3 [Member]	Dec. 31, 2009 Consulting Services Agreement 3 [Member] December 3, 2009 [Member]	Dec. 31, 2010 Consulting Services Agreement 3 [Member] December 27, 2009 [Member]	Dec. 31, 2010 Consulting Services Agreement 3 [Member] December 31, 2009 [Member]	Dec. 31, 2011 Consulting Services Agreement 3 [Member] December 2009 [Member]	Dec. 31, 2010 Consulting Services Agreement 3 [Member] December 2009 [Member]	Dec. 31, 2009 Consulting Services Agreement 3 [Member] December 2009 [Member]	Dec. 31, 2009 Consulting Services Agreement 4 [Member]	Dec. 03, 2009 Consulting Services Agreement 4 [Member]	Dec. 31, 2009 Consulting Services Agreement 4 [Member] December 3, 2009 [Member]	Dec. 31, 2009 Consulting Services Agreement 5 [Member]	Dec. 31, 2011 Consulting Services Agreement 5 [Member] December 2009 One [Member]	Dec. 31, 2010 Consulting Services Agreement 5 [Member] December 2009 One [Member]	Dec. 31, 2009 Consulting Services Agreement 5 [Member] December 2009 One [Member]	Dec. 30, 2009 Advertising Agreement [Member]	Dec. 31, 2010 Advertising Agreement [Member] December 30, 2009 [Member]	Mar. 31, 2012 Settlement Agreement with Former Employee (not a 5% or greater shareholder) [Member]	Sep. 30, 2012 Settlement Agreement with Former Employee (not a 5% or greater shareholder) [Member]	Mar. 14, 2012 Settlement Agreement with Former Employee (not a 5% or greater shareholder) [Member]
Stockholders' Equity (Textual)
Common shares issued	5,460,000					260,002,022		260,002,022		255,184,661				260,002,022												2,000,000	150,000		300,000		10,000	12,000,000																						4,000		2,000	32,000	2,000	20,000					100,000	50,482				200,000	75,000	125,000	500,000	150,000	3,000,000	200,000	733	100,000	100,000	123,795	100,000	100,000	1,500	100,000	400,000	100,000	15,403	2,860	2,443	6,500	300,000	15,980	2,000,000	1,000,000	500,000	3,000,000	250,000	100,000	100,000	100,000	10,000	40,000	40,000	100,000	10,000	100,000	240,000	30,000	30,000	100,000	100,000	600,000	500,000	885,714	20,000	4,000	2,000	4,000	4,000	4,000	44,900,000																				50,000	50,000		1,000,000	75,000	10,000	35,000	200,000	600,000											500,000	10,000	35,000							680,000	10,000		600,000				1,500,000
Value of common stock issued	$ 546,000					$ 26,001		$ 26,001		$ 25,519			$ 118,250	$ 26,001												$ 200,000	$ 15,000		$ 30,000		$ 1,000																							$ 1,000		$ 500	$ 8,000	$ 500	$ 5,000					$ 100																																														$ 178,000	$ 210,000		$ 62,000	$ 5,000	$ 1,000	$ 500	$ 1,000	$ 1,000	$ 1,000	$ 44,900																				$ 3,125	$ 3,125						$ 400,000
Common stock, par value	$ 0.10					$ 0.0001	$ 0.10	$ 0.0001	$ 0.10	$ 0.0001			$ 0.25	$ 0.0001												$ 0.10	$ 0.10		$ 0.10		$ 0.10					$ 0.25	$ 0.25	$ 0.25																$ 0.25		$ 0.25	$ 0.25	$ 0.25	$ 0.25					$ 0.001	$ 0.10				$ 0.54	$ 1.93	$ 0.25	$ 0.30	$ 0.30	$ 0.32	$ 0.30	$ 0.62	$ 0.50	$ 0.70	$ 0.47	$ 0.88	$ 0.22	$ 0.39	$ 0.33	$ 0.25	$ 0.23	$ 0.22	$ 0.25	$ 0.35	$ 0.08	$ 0.25	$ 0.10	$ 0.07	$ 0.08	$ 0.11	$ 0.10	$ 0.15	$ 0.25	$ 0.18	$ 0.19	$ 0.20	$ 0.25	$ 0.25	$ 1.70	$ 1.94	$ 2.00	$ 1.95	$ 1.77	$ 1.50	$ 1.80	$ 1.78	$ 0.35	$ 0.35	$ 0.0625	$ 0.25	$ 0.25	$ 0.25	$ 0.25	$ 0.25	$ 0.25	$ 0.001																				$ 0.0625	$ 0.0625		$ 1.24	$ 1.93	$ 1.94	$ 1.95	$ 2.00	$ 0.35											$ 1.93	$ 1.94	$ 1.95							$ 1.93	$ 1.95		$ 1.95				$ 1.93			$ 0.21
Common stock par value due to forward split													$ 0.0625																																								$ 0.0625	$ 0.0625	$ 0.0625	$ 0.0625	$ 0.0625	$ 0.0625	$ 0.0625	$ 0.0625	$ 0.0625	$ 0.0625	$ 0.00025	$ 0.00025																																																		$ 0.0625	$ 0.0625	$ 0.0625	$ 0.0625	$ 0.0625	$ 0.0625	$ 0.00025
Common stock issued during period	5,460,000								10,937,000			473,000	473,000
Value of common stock issued during period										1,885,700
Common stock subscription received													67,750									397,000																															67,750
Direct offering costs					850						2,900
Number of warrants issued in one unit																																				100,000	100,000	100,000
Number of common stock issued in one unit																																				100,000	100,000	100,000
Stock issued value issued for cash net of the finder’s fee																																				250,000	25,000	22,500
Finder's fee										76,780																												2,500
Number of units issued by the company																																				10	1	1
Warrants exercise price		$ 0.50	$ 0.50	$ 0.50																																																																	$ 0.10	$ 0.52
Term of warrants			3 years	3 years																																																																	3 years	3 years
Amount of Subscription receivable	397,000
Number of warrants issued by the company								136,713,000		955,800	1,200,000																																																						955,800	10,000	10,000			500,000
Number of common stock issued for services												75,000	1,892,000		100,000	1,500	100,000	400,000	15,403	2,860	2,443		6,500	15,980	2,000,000			1,000,000		500,000			250,000	100,000	100,000		10,000		1,000,000	100,000	1,500,000	10,000	100,000	35,000	30,000	30,000	100,000	100,000	600,000	500,000	885,714	50,000		16,000	20,000	8,000	128,000	8,000	80,000	4,000	4,000	4,000		400,000																																																		80,000	16,000		16,000	16,000	16,000	179,600,000																																																										150,000
Fair market value of common stock																																																																	5,048				108,000	144,750	31,250	150,000	45,000	960,000	60,000	455	50,000	70,000	58,184	88,000	39,000	585	33,000	100,000	23,000	3,388	715	855	520	75,000	1,598	140,000	80,000	55,000	300,000	37,500	25,000	18,000	19,000	2,000		10,000	170,000	19,400	200,000	468,000	53,100	45,000	180,000			175,000	55,357																														1,240,000	144,750	19,400	68,250		210,000											965,000	19,400	68,250							1,312,400	19,500		1,170,000				2,895,000			31,500
Gain on extinguishment of debt														6,643
Number of common shares returned back after cancellation of agreement																																																																																																															400,000	300,000																																				400,000																												1,000,000
Deferred compensation										0		105,000																																																								960,000																																											140,000	105,000																										0				143,750						140,000																	0							0
Services expense										1,199,794																																																										0																																																					70,000	70,000	77,052	89,000	11,948	78,904	90,000	11,096	39,699	5,301	53,100	468,000	128,889	71,111	19,400	28,376	116,374	88,493	81,507			6,250							70,000	177,534	200,000	22,466	68,250	19,400	28,376	116,374	173,260	1,066,740				68,250	19,400	965,000	600,482	709,116	2,802			19,500		550,808	585,000	34,192		965,000
Reclassification of deferred compensation												$ 0																																																																																																	$ 0	$ 0	$ 0	$ 0																																			$ 0	$ 0
Restriction free shares after agreement																																																																																																																																																																																			6,000,000
Number of shares allow to employee for sell																																																																																																																																																																																			250,000
Period for sell of shares																																																																																																																																																																																	2 years
Additional benefit on shares																																																																																																																																																																																	150,000

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Stockholders' Equity (Tables)

9 Months Ended

Sep. 30, 2012

Stockholders' Equity [Abstract]

Summary of warrants activity

	Number of Warrants		Weighted Average Exercise  Price
Stock Warrants
Balance at December 31, 2010		1,760,000	$	0.51
Granted		955,800		0.10
Exercised
Forfeited
Balance at December 31, 2011		2,715,800	$	0.36
Granted		200,000	$	0.25
Exercised		-
Forfeited		-
Balance at September 30, 2012		2,915,800
Options Exercisable at September 30, 2012		2,915,800	$	0.36
Weighted Average Fair Value of Options Granted			$	0.36

	Warrants Outstanding							Warrants Exercisable
	Range of Exercise Price	Number Outstanding at September 30, 2012		Weighted  Average Remaining Contractual Life		Weighted Average  Exercise Price		Number Exercisable at September 30, 2012		Weighted Average  Exercise Price
$	0.52		500,000		0.25	$	0.52		500,000	$	0.52
$	0.50		1,260,000		0.63	$	0.50		1,260,000	$	0.50
$	0.10		955,800		1.92	$	0.10		955,800	$	0.10
$	0.25		200,000		2.70	$	0.25		200,000	$	0.25

Warrants Outstanding								Warrants Exercisable
Range of Exercise  Price		Number Outstanding at September 30, 2011		Weighted  Average  Remaining Contractual  Life		Weighted Average  Exercise Price		Number Exercisable at September 30, 2011		Weighted Average  Exercise Price
$	0.52		500,000		1.25	$	0.52		500,000	$	0.52
$	0.50		1,260,000		1.49	$	0.50		1,260,000	$	0.50
$	0.10		955,800		2.92	$	0.10		955,800	$	0.10

Summary of option activity

	Number of Options		Weighted Average Exercise Price
Stock Options
Balance at December 31, 2011		12,000,000	$	0.12
Granted		-	$	-
Exercised		-
Forfeited		-
Balance at September 30, 2012
		12,000,000	$	0.12
Options Exercisable at September 30, 2012		12,000,000	$	0.12
Weighted Average Fair Value of Options Granted	$	0.12

Options Outstanding								Options Exercisable
Range of Exercise Price		Number Outstanding at September 30,  2012		Weighted Average  Remaining Contractual Life		Weighted Average Exercise Price		Number Exercisable at September 30, 2012		Weighted Average Exercise Price
$	0.12		12,000,000		1.30	$	0.12		12,000,000	$	0.12

Options Outstanding								Options Exercisable
Range of  Exercise Price		Number Outstanding at September 30, 2011		Weighted  Average Remaining Contractual Life		Weighted Average  Exercise Price		Number Exercisable at September 30, 2011		Weighted Average Exercise Price
$	0.12		12,000,000		2.30	$	0.12		12,000,000	$	0.12

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Stockholders' Equity (Details Textual 1) (USD $)	1 Months Ended									3 Months Ended	9 Months Ended		12 Months Ended																									3 Months Ended	12 Months Ended				1 Months Ended			9 Months Ended	12 Months Ended																																																				12 Months Ended					12 Months Ended	9 Months Ended	1 Months Ended
	Sep. 30, 2011	Aug. 31, 2011	Jun. 30, 2011	Apr. 30, 2011	Feb. 28, 2011	Jan. 31, 2011	Aug. 31, 2010	Jul. 31, 2010	May 31, 2010	Dec. 31, 2008	Sep. 30, 2012	Sep. 30, 2011	Dec. 31, 2011	Dec. 31, 2010	Dec. 31, 2009	Dec. 31, 2008	May 02, 2011	Mar. 21, 2011	Feb. 23, 2011	Feb. 17, 2011	Jan. 24, 2011	Jan. 17, 2011	Sep. 20, 2010	Aug. 05, 2010	Jul. 23, 2010	Jun. 02, 2010	May 27, 2010	Jan. 27, 2009	Jan. 15, 2009	Jan. 12, 2009	Jan. 11, 2009	Jan. 03, 2009	Jan. 02, 2009	Oct. 14, 2008	Dec. 31, 2005	May 11, 2010 Max Audio Technology [Member]	Jan. 17, 2011 Blog Software, Social Media Vault, Social Media Bar and Trending Topix (BSST) [Member]	Dec. 31, 2008 Principal Stockholder [Member]	Dec. 31, 2010 Principal Stockholder [Member]	Dec. 31, 2009 Principal Stockholder [Member]	Feb. 17, 2011 Principal Stockholder [Member]	Jun. 02, 2010 Principal Stockholder [Member]	Sep. 30, 2011 Consulting services [Member]	Jul. 31, 2010 Consulting services [Member]	May 31, 2010 Consulting services [Member]	Sep. 30, 2012 Consulting services [Member]	Dec. 31, 2011 Consulting services [Member]	Dec. 31, 2009 Consulting services [Member]	Aug. 31, 2012 Consulting services [Member]	Aug. 22, 2012 Consulting services [Member]	Aug. 17, 2012 Consulting services [Member]	Aug. 03, 2012 Consulting services [Member]	Apr. 22, 2012 Consulting services [Member]	Jan. 25, 2012 Consulting services [Member]	Dec. 18, 2011 Consulting services [Member]	Nov. 18, 2011 Consulting services [Member]	Oct. 31, 2011 Consulting services [Member]	Oct. 28, 2011 Consulting services [Member]	Sep. 27, 2011 Consulting services [Member]	Sep. 25, 2011 Consulting services [Member]	Sep. 24, 2011 Consulting services [Member]	Sep. 21, 2011 Consulting services [Member]	Sep. 19, 2011 Consulting services [Member]	Sep. 18, 2011 Consulting services [Member]	Sep. 12, 2011 Consulting services [Member]	Aug. 14, 2011 Consulting services [Member]	Jul. 01, 2011 Consulting services [Member]	Jun. 30, 2011 Consulting services [Member]	Jun. 15, 2011 Consulting services [Member]	May 17, 2011 Consulting services [Member]	Mar. 03, 2011 Consulting services [Member]	Feb. 17, 2011 Consulting services [Member]	Jan. 17, 2011 Consulting services [Member]	Dec. 14, 2010 Consulting services [Member]	Nov. 01, 2010 Consulting services [Member]	Oct. 01, 2010 Consulting services [Member]	Sep. 01, 2010 Consulting services [Member]	Jul. 23, 2010 Consulting services [Member]	Jun. 02, 2010 Consulting services [Member]	Jun. 01, 2010 Consulting services [Member]	Jan. 15, 2010 Consulting services [Member]	Dec. 27, 2009 Consulting services [Member]	Dec. 15, 2009 Consulting services [Member]	Dec. 03, 2009 Consulting services [Member]	Nov. 21, 2009 Consulting services [Member]	Nov. 18, 2009 Consulting services [Member]	Nov. 16, 2009 Consulting services [Member]	Nov. 12, 2009 Consulting services [Member]	Sep. 21, 2009 Consulting services [Member]	Sep. 18, 2009 Consulting services [Member]	Aug. 31, 2009 Consulting services [Member]	Jan. 14, 2009 Consulting services [Member]	Jan. 12, 2009 Consulting services [Member]	Jan. 03, 2009 Consulting services [Member]	Dec. 20, 2008 Consulting services [Member]	Dec. 05, 2008 Consulting services [Member]	Nov. 24, 2008 Consulting services [Member]	Oct. 14, 2008 Consulting services [Member]	Dec. 31, 2010 Consulting services [Member] Warrants issued on June 1, 2010	Dec. 31, 2010 Consulting services [Member] Warrants issued on July 23, 2010	Dec. 31, 2010 Consulting services [Member] Warrants issued on May 27, 2010	Dec. 27, 2009 Consulting agreement [Member]	Dec. 15, 2009 Consulting agreement [Member]	Dec. 31, 2011 Consulting agreement [Member] Warrant issued on Sep. 2, 2011	Sep. 30, 2012 Consulting agreement [Member] Warrant issued on June 11, 2012	Jan. 31, 2011 Employment Agreement [Member] Option issued on January 17, 2011
Stockholders' Equity Additional (Textual)
Number of warrants issued by the company											136,713,000		955,800	1,200,000																													955,800	10,000	10,000			500,000																																																			40,000	10,000	10,000			955,800	200,000	12,000,000
Expense recognized on issuance of warrants																																																$ 823,077																																																			$ 7,184	$ 1,593	$ 1,782			$ 248,498	$ 48,031	$ 1,199,794
Assumed expected dividend yield for Black-Scholes option pricing model																																																0																																																			0	0	0			0	0	0
Assumed expected volatility rate for Black-Scholes option pricing model																																														237.76%		112.80%																																																			145.70%	172.90%	152.80%			461.11%	237.76%	436.04%
Assumed risk free interest rate for Black-Scholes option pricing model																																														0.19%		1.65%																																																			1.26%	0.94%	1.35%			0.33%	0.19%	1.00%
Assumed expected term for Black-Scholes option pricing model																																														3 years		3 years																																																			3 years	3 years	3 years			3 years	3 years	3 years
Term of warrants								3 years	3 years																																						3 years	3 years																																																			3 years	3 years	3 years			3 years	3 years
Warrants exercise price							$ 0.50	$ 0.50	$ 0.50																																						$ 0.10	$ 0.52																																																			$ 0.50	$ 0.50	$ 0.50			$ 0.10	$ 0.25	$ 0.12
Common shares issued			5,460,000								260,002,022		255,184,661				2,000,000	150,000	300,000		10,000	12,000,000							4,000	2,000	32,000	2,000	20,000		100,000	30,000,000	3,000,000						50,482				200,000	75,000	125,000	500,000	150,000	3,000,000	200,000	733	100,000	100,000	123,795	100,000	100,000	1,500	100,000	400,000	100,000	15,403	2,860	2,443	6,500	300,000	15,980	2,000,000	1,000,000	500,000	3,000,000	250,000	100,000	100,000	100,000	10,000	40,000	40,000	100,000	10,000	100,000	240,000	30,000	30,000	100,000	100,000	600,000	500,000	885,714	20,000	4,000	2,000	4,000	4,000	4,000	44,900,000
Value of common stock issued			546,000							118,250	26,001		25,519			118,250	200,000	15,000	30,000		1,000								1,000	500	8,000	500	5,000		100	7,500,000	300,000																																																			178,000	210,000		62,000	5,000	1,000	500	1,000	1,000	1,000	44,900				19,400	200,000
Common stock, par value	$ 0.10		$ 0.10							$ 0.25	$ 0.0001	$ 0.10	$ 0.0001			$ 0.25	$ 0.10	$ 0.10	$ 0.10		$ 0.10			$ 0.25	$ 0.25		$ 0.25		$ 0.25	$ 0.25	$ 0.25	$ 0.25	$ 0.25		$ 0.001	$ 0.25	$ 0.10						$ 0.10				$ 0.54	$ 1.93	$ 0.25	$ 0.30	$ 0.30	$ 0.32	$ 0.30	$ 0.62	$ 0.50	$ 0.70	$ 0.47	$ 0.88	$ 0.22	$ 0.39	$ 0.33	$ 0.25	$ 0.23	$ 0.22	$ 0.25	$ 0.35	$ 0.08	$ 0.25	$ 0.10	$ 0.07	$ 0.08	$ 0.11	$ 0.10	$ 0.15	$ 0.25	$ 0.18	$ 0.19	$ 0.20	$ 0.25	$ 0.25	$ 1.70	$ 1.94	$ 2.00	$ 1.95	$ 1.77	$ 1.50	$ 1.80	$ 1.78	$ 0.35	$ 0.35	$ 0.0625	$ 0.25	$ 0.25	$ 0.25	$ 0.25	$ 0.25	$ 0.25	$ 0.001
In kind contribution of rent - related party														9,450	12,600	2,913																						2,913	9,450	12,600
Convertible debt conversion into common stock ($0.1455/sh) (Shares)		96,220
Convertible debt conversion into common stock ($0.1339/sh) (Shares)	116,505
Stockholders' Equity Additional (Textual 2)
Warrant outstanding	2,715,800		1,760,000								2,915,800	2,715,800
Warrants reserved for future											2,915,800
Shares for forward split																																		44,900,000
Stockholders' equity, stock split											Four-for-one
Number of common shares after amendment																							400,000,000			295,000,000		250,000,000
Par value per common shares after amendment																							$ 0.0001			$ 0.001		$ 0.001
Number of preferred shares after amendment																												10,000,000
Par value per preferred share after amendment																												$ 0.001
Operating expenses paid by former stockholder										4,400
Amount of accrued compensation converted into shares																				144,000						283,652															144,000	283,652
Number of common shares converted form accrued compensation																				1,309,091						945,507															1,309,091	945,507
Par value of share converted form accrued compensation																				$ 0.11						$ 0.30															$ 0.11	$ 0.30
Amount of line of credit owed converted into shares																				100,000
Number of common shares converted form line of credit owed																				909,091
Convertible debt conversion into common stock ($0.032/sh) (Shares)			116,505			109,375
Convertible debt conversion into common stock ($0.032/sh), fair market value			$ 0.032			$ 0.032							$ 0.032
Convertible debt conversion into common stock ($0.0295/sh) (Shares)					271,186
Convertible debt conversion into common stock ($0.0295/sh), fair market value					$ 0.0295								$ 0.0295
Convertible debt conversion into common stock ($0.0336/sh) (Shares)					357,143
Convertible debt conversion into common stock ($0.0336/sh), fair market value					$ 0.0336								$ 0.0336
Convertible debt conversion into common stock ($0.0454/sh) (Shares)					220,264
Convertible debt conversion into common stock ($0.0454/sh), fair market value					$ 0.0454								$ 0.0454
Convertible debt conversion into common stock ($0.0315/sh) (Shares)				587,382
Convertible debt conversion into common stock ($0.0315/sh), fair market value				$ 0.0315									$ 0.0315
Convertible debt conversion into common stock ($0.1554/sh) (Shares)		77,220
Convertible debt conversion into common stock (0.1554sh), fair market value		$ 0.1554											$ 0.1554
Convertible debt conversion into common stock ($0.1455/sh) (Shares)		96,220
Convertible debt conversion into common stock (0.1455sh), fair market value		$ 0.1455											$ 0.1455
Convertible debt conversion into common stock ($0.1339/sh) (Shares)	116,505
Convertible debt conversion into common stock (0.1339sh), fair market value	$ 0.1339												$ 0.1339
Convertible debt conversion into common stock ($0.322/sh), (Shares)	528,035
Convertible debt conversion into common stock ($0.322/sh), fair market value	$ 0.322
Convertible debt conversion into common stock ($0.2763/sh), (Shares)	72,385
Convertible debt conversion into common stock ($0.2763/sh), fair market value	$ 0.2763
Convertible debt conversion into common stock ($0.2741/sh), (Shares)	91,208
Convertible debt conversion into common stock ($0.2741/sh), fair market value	$ 0.2741
Services expense													$ 1,199,794																																	$ 0
Expected volatility																																														237.76%		112.80%																																																			145.70%	172.90%	152.80%			461.11%	237.76%	436.04%
Risk free interest rate																																														0.19%		1.65%																																																			1.26%	0.94%	1.35%			0.33%	0.19%	1.00%
Expected term: conversion feature																																														3 years		3 years																																																			3 years	3 years	3 years			3 years	3 years	3 years
Option issued for cash and services											12,000,000	12,000,000
Common stock reserved for future exercise of options											12,000,000

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Going Concern (Details) (USD $)	9 Months Ended		82 Months Ended
	Sep. 30, 2012	Sep. 30, 2011	Sep. 30, 2012	Dec. 31, 2011
Going Concern (Textual)
Deficit accumulated during the development stage	$ 16,620,635		$ 16,620,635	$ 14,359,984
Cash flow from operations	$ (1,491,154)	$ (529,951)	$ (3,132,377)

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Condensed Statements of Cash Flows (Unaudited) (USD $)	9 Months Ended		82 Months Ended
	Sep. 30, 2012	Sep. 30, 2011	Sep. 30, 2012
Cash Flows From Operating Activities:
Net Loss	$ (2,260,651)	$ (4,822,325)	$ (16,484,180)
Adjustments to reconcile net loss to net cash used in operations
Depreciation/Amortization	35,834	25,633	119,580
Depreciation for abandonment of website		38,794	38,794
In kind contribution of rent - related party			24,963
Stock issued for services	168,205	857,709	2,702,815
Warrants issued for services	48,031	248,498	1,130,165
Amortization of stock options		1,199,794	1,199,794
Bluesky Fees			(1,750)
Amortization of stock based compensation	6,250	1,803,285	7,027,716
Security deposit		(413)	(413)
Amortization of debt offering costs	68,682		68,682
Amortization of debt discount	433,705	14,659	458,637
Change in fair value of derivative liability	69,400	(22,785)	44,468
Changes in operating assets and liabilities:
(Increase)/Decrease in prepaid expenses	2,577	5,799	(21,082)
Increase/(Decrease) accounts payable	44,085	(26,219)	69,555
Increase/(Decrease) in accrued expenses	(107,272)	147,620	489,879
Net Cash Used In Operating Activities	(1,491,154)	(529,951)	(3,132,377)
Cash Flows From Investing Activities:
Register of trademark			(275)
Purchase of property equipment	(107,898)	(86,930)	(376,438)
Net Cash Used In Investing Activities	(107,898)	(86,930)	(376,713)
Cash Flows From Financing Activities:
Proceeds from stockholder loans		134,150	620,583
Repayment of stockholder loans		(242,500)	(520,583)
Accrued expenses payment made by a former shareholder			4,400
Proceeds from issuance of convertible note, net of offering costs	1,197,000	37,500	1,281,500
Proceeds from issuance of stock, net of subscriptions receivable and net of offering costs		1,411,920	1,772,920
Proceeds from collection of stock subscription receivable		397,000	464,750
Net Cash Provided by Financing Activities	1,197,000	1,738,070	3,623,570
Net Increase / (Decrease) in Cash	(402,052)	1,121,189	114,480
Cash at Beginning of Period	516,532	297
Cash at End of Period	114,480	1,121,486	114,480
Supplemental disclosure of cash flow information:
Cash paid for interest	231		231
Cash paid for taxes
Supplemental disclosure of non-cash investing and financing activities:
Shares issued in connection with intellectual property		300,000	7,800,000
Shares issued in conversion of related party accrued compensation		144,000	427,652
Shares issued in conversion of related party line of credit		100,000	100,000
Shares issued in conversion of convertible debt and accrued interest	215,027	93,603	308,630
Shares issued in connection with stock dividend			136,713
Reclassification of derivative liability to additional paid in capital	115,688		115,688
Stock sold for subscription		397,000	464,750
Debt discount recorded on convertible and unsecured debt accounted for as a derivative liability	$ 1,072,456		$ 1,097,388

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Condensed Balance Sheets (Parenthetical) (USD $)	Sep. 30, 2012	Dec. 31, 2011
Statement Of Financial Position [Abstract]
Debt discount	$ 638,751
Preferred stock, par value	$ 0.0001	$ 0.0001
Preferred stock, shares authorized	10,000,000	10,000,000
Preferred stock, shares issued
Preferred stock, shares outstanding
Common stock, par value	$ 0.0001	$ 0.0001
Common stock, shares authorized	400,000,000	400,000,000
Common shares issued	260,002,022	255,184,661
Common stock, shares outstanding	260,002,022	255,184,661

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Litigation

9 Months Ended

Sep. 30, 2012

Litigation [Abstract]

LITIGATION

NOTE 10       LITIGATION

From time to time, the Company may become involved in various lawsuits and legal proceedings, which arise in the ordinary course of business. However, litigation is subject to inherent uncertainties, and an adverse result in these or other matters may arise from time to time that may harm its business.

On February 6, 2012, the Company filed a suit for declaratory judgment and rescission of contract associated with a former consultant for failure to perform contractual requirements.  It seeks clarification that the former consultant is not owed 750,000 shares of restricted common stock.  The defendants have been served.  This case will be vigorously prosecuted and has a good likelihood of a favorable outcome. The case seeks in excess of the jurisdictional amount, which is $50,000 dollars.

On February 21, 2012, the Company filed a suit for breach of contract, intentional misrepresentation, negligent misrepresentation, fraud, false advertising, and unfair competition with a former consultant.   It seeks damages due to their alleged failure to meet the contractual requirements regarding promotions.  The defendant has been served.  This case will be vigorously prosecuted and has a good likelihood of success.  The case seeks in excess of the jurisdictional amount which is $50,000 dollars.

On August 23, 2012, Koss Corporation filed a lawsuit against Max Sound Corporation in the United States District Court for the Eastern District of Wisconsin alleging trademark infringement.  Max Sound denies these allegations.  On October 26, 2012, Max Sound filed a motion to dismiss the lawsuit pending in the Eastern District of Wisconsin because the court lacks personal jurisdiction over Max Sound in that State.  Alternatively, Max Sound requested that the lawsuit be transferred to the United States District Court for the Central District of California.   Koss Corporation’s response to this motion is due on November 16, 2012.  The district court has not ruled upon the motion and its outcome is presently unknown. 

On August 14, 2012, Max Sound Corporation was named as a defendant in an action filed in the Superior Court for the State of California and the County of San Diego.  The plaintiff seeks damages for unpaid wages and expenses, loss of ownership in a company, attorney’s fees and punitive damages.  Max Sound denies these allegations, denies that Max Sound is a successor in interest to the company for which the plaintiff owned an interest, and denies that it is responsible for the plaintiff's employment contract or alleged damages.  Max Sound’s response to the complaint is not yet due.  Max Sound will ask the court to dismiss the claims for failure to state a cause of action against Max Sound.  As Max Sound's motion has not yet been filed or heard by the court, the outcome of the motion is presently unknown.

No assurance can be given as to the ultimate outcome of these actions or its effect on the Company.

XML

Document and Entity Information	9 Months Ended
	Sep. 30, 2012	Nov. 14, 2012
Document and Entity Information [Abstract]
Entity Registrant Name	Max Sound Corp
Entity Central Index Key	0001353499
Amendment Flag	false
Current Fiscal Year End Date	--12-31
Document Type	10-Q
Document Period End Date	Sep. 30, 2012
Document Fiscal Year Focus	2012
Document Fiscal Period Focus	Q3
Entity Current Reporting Status	Yes
Entity Filer Category	Smaller Reporting Company
Entity Common Stock, Shares Outstanding		261,339,959

XML

Subsequent Events

9 Months Ended

Sep. 30, 2012

Subsequent Events [Abstract]

SUBSEQUENT EVENTS

NOTE 11       SUBSEQUENT EVENTS

In preparing these financial statements, the Company has evaluated events and transactions for potential recognition or disclosure as follows:

On October 9, 2012, the Company entered into an agreement whereby the Company will issue up to $62,500 in a convertible note.  The note matures on July 11, 2013 and bears an interest rate of 8%.  The holder of the note has a right to convert all or any part of the outstanding an unpaid principal amount into shares of common stock after six months.  The conversion price equals the “Variable Conversion Price”, which is 65% of the “Market Price”, which is the average of the lowest three (3) trading prices for the common stock during the ten trading day period prior to the conversion.

On October 2, 2012, the Company issued 79,586 shares in common stock for convertible debt.

On October 5, 2012, the Company issued 92,365 shares in common stock for convertible debt.

On October 9, 2012, the Company issued 48,454 shares in common stock for convertible debt.

On October 19, 2012, the Company issued 200,501 shares in common stock for convertible debt.

On November 5, 2012, the Company issued 917,031 shares in common stock for convertible debt.

On October 31, 2012, the Company exchanged an existing note of $333,000 with a current note holder into a new note in the amount of $833,000 resulting in an increase of $500,000.  In conjunction with signing the note, the Company received $138,000 in net proceeds.

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Condensed Statements of Operations (USD $)	3 Months Ended		9 Months Ended		82 Months Ended
	Sep. 30, 2012	Sep. 30, 2011	Sep. 30, 2012	Sep. 30, 2011	Sep. 30, 2012
Income Statement [Abstract]
Revenue		$ 3,000		$ 3,000	$ 23,826
Operating Expenses
General and administrative	212,553	132,761	550,885	201,896	1,174,253
Endorsement fees		754,000		1,573,273	4,942,277
Consulting	228,217	394,541	487,828	2,776,647	5,883,774
Professional fees	34,736	34,439	119,365	101,998	485,676
Website development					251,263
Compensation	166,600	66,000	490,600	174,000	3,148,943
Total Operating Expenses	642,106	1,381,741	1,648,678	4,827,814	15,886,186
Loss from Operations	(642,106)	(1,378,741)	(1,648,678)	(4,824,814)	(15,862,360)
Other Income / (Expense)
Interest income	23	278	152	303	663
Gain on extinguishment of debt					6,643
Interest expense	(97,257)	(258)	(224,987)	(5,940)	(241,988)
Amortization of debt offering costs	(38,302)		(68,682)		(68,682)
Amortization of debt discount	(243,780)	(5,288)	(433,705)	(14,659)	(458,637)
Change in fair value of embedded derivative liability	195,038	54,870	115,249	22,785	140,181
Total Other Income / (Expense)	(184,278)	49,602	(611,973)	2,489	(621,820)
Provision for Income Taxes
Net Loss	$ (826,384)	$ (1,329,139)	$ (2,260,651)	$ (4,822,325)	$ (16,484,180)
Net Loss Per Share - Basic and Diluted	$ 0.00	$ (0.01)	$ (0.01)	$ (0.02)
Weighted average number of shares outstanding during the year Basic and Diluted	256,250,214	251,117,752	255,598,643	234,195,631

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Property and Equipment

9 Months Ended

Sep. 30, 2012

Property and Equipment [Abstract]

PROPERTY AND EQUIPMENT

NOTE 5         PROPERTY AND EQUIPMENT

At September 30, 2012, and December 31, 2011, respectively, property and equipment is as follows:

	September 30, 2012			December 31, 2011
Website Development	$	187,723		$	127,722
Furniture and Equipment		103,906			103,906
Leasehold Improvements		6,573			6,573
Software		38,063			18,888
Office Equipment		38,045			9,323
Domain Name		1,500			1,500
Sign		628			628
Less accumulated depreciation and amortization		(158,374	)		(122,540	)
	$	218,064		$	146,000

Depreciation/amortization expense for the nine months ended September 30, 2012, and 2011, was $35,834 and $64,427, respectively.

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Line of Credit - Principal Stockholder

9 Months Ended

Sep. 30, 2012

Line Of Credit - Principal Stockholder [Abstract]

LINE OF CREDIT-PRINCIPAL STOCKHOLDER

NOTE 4         LINE OF CREDIT – PRINCIPAL STOCKHOLDER

On May 28, 2009, the Company entered into a two year line of credit agreement with the principal stockholder in the amount of $100,000.  The line of credit carries an interest rate of 3.25%.  As of December 31, 2011, the principal stockholder has advanced the Company $100,000 under the terms of this line of credit agreement (See Note 9).

On November 10, 2009, the Company entered into a two year line of credit agreement with the principal stockholder in the amount of $100,000.  The line of credit carries an interest rate of 3.25%.  As of December 31, 2011, the principal stockholder has advanced $100,000 to the Company under the terms of this line of credit agreement (See Note 9).

On March 25, 2010, the Company entered into a two year line of credit agreement with the principal stockholder in the amount of $500,000.  The line of credit carries an interest rate of 3.25%.  On February 17, 2011, the principal stockholder converted $100,000 of the line of credit owed into 909,091 shares of common stock at $0.11 per share.  As of December 31, 2011, the principal stockholder has advanced $360,580 to the Company under the terms of this line of credit agreement. (See Note 7(G) and Note 9).

As of December 31, 2011, the Company repaid $460,580 in principal and $11,283 of accrued interest to the principal stockholder related to these lines of credit (See Note 9).

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Summary of Significant Accounting Policies and Organization (Details) (USD $)	3 Months Ended		9 Months Ended		12 Months Ended	82 Months Ended
	Sep. 30, 2012	Sep. 30, 2011	Sep. 30, 2012 Segment	Sep. 30, 2011	Dec. 31, 2011	Sep. 30, 2012
Summary of Significant Accounting Policies and Organization (Textual)
Cash equivalents	$ 0		$ 0		$ 0	$ 0
Amortization period of cost that incurred in development stage			3 years
Cash in banks in excess of FDIC insurance limits	0		0		251,578	0
Revenue		3,000		3,000		23,826
Advertising Costs			90,713	25,170
Intangible assets	7,800,275		7,800,275		7,800,275	7,800,275
Impairment of long-lived assets			$ 0		$ 0
Number of operating segments			1
Minimum [Member]
Summary of Significant Accounting Policies and Organization (Textual)
Property and equipment, useful life			3 years
Maximum [Member]
Summary of Significant Accounting Policies and Organization (Textual)
Property and equipment, useful life			5 years
Stock warrants [Member]
Summary of Significant Accounting Policies and Organization (Textual)
Shares excluded from the computations of diluted loss per share			2,915,800	2,715,800
Stock Options [Member]
Summary of Significant Accounting Policies and Organization (Textual)
Shares excluded from the computations of diluted loss per share			12,000,000	12,000,000
Convertible debt [Member]
Summary of Significant Accounting Policies and Organization (Textual)
Shares excluded from the computations of diluted loss per share			3,704,237	0

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Summary of Significant Accounting Policies and Organization (Policies)

9 Months Ended

Sep. 30, 2012

Summary Of Significant Accounting Policies and Organization [Abstract]

Organization and Basis of Presentation

(A)  Organization and Basis of Presentation

Max Sound Corporation (the "Company") was incorporated in Delaware on December 9, 2005.  The Company is currently in the development stage, and on or around February 2011, the Company changed its business operations to focus primarily on developing and launching audio technology software.

Prior to February 2011, the Company's business operations were focused on creating search technologies within an online networking platform.

The accompanying unaudited condensed financial statements have been prepared in accordance with accounting principles generally accepted in The United States of America and the rules and regulations of the Securities and Exchange Commission for interim financial information.  Accordingly, they do not include all the information necessary for a comprehensive presentation of financial position and results of operations.

It is management's opinion, however, that all material adjustments (consisting of normal and recurring adjustments) have been made which are necessary for a fair financial statements presentation.  The results for the interim period are not necessarily indicative of the results to be expected for the year.

Activities during the development stage include developing the online networking platform, launching our audio technology, and raising capital.

Effective March 1, 2011, the Company filed with the State of Delaware a Certificate of Amendment of Certificate of Incorporation changing our name from So Act Network, Inc. to Max Sound Corporation.

Use of Estimates

(B) Use of Estimates

In preparing financial statements in conformity with generally accepted accounting principles, management is required to make estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements and revenues and expenses during the reported period.  Actual results could differ from those estimates.

Cash and Cash Equivalents

(C) Cash and Cash Equivalents

For purposes of the cash flow statements, the Company considers all highly liquid investments with original maturities of three months or less at the time of purchase to be cash equivalents.  As of September 30, 2012 and December 31, 2011, the Company had no cash equivalents.

Property and Equipment

(D) Property and Equipment

Property and equipment are stated at cost, less accumulated depreciation.  Expenditures for maintenance and repairs are charged to expense as incurred.  Depreciation is provided using the straight-line method over the estimated useful life of three to five years.

Research and Development

(E) Research and Development

The Company has adopted the provisions of FASB Accounting Standards Codification No. 350, Intangibles – Goodwill & Other.  Costs incurred in the planning stage of a website are expensed as research and development while costs incurred in the development stage are capitalized and amortized over the life of the asset, estimated to be three years.  Expenses subsequent to the launch have been expensed as website development expenses.

Concentration of Credit Risk

(F) Concentration of Credit Risk

The Company at times has cash in banks in excess of FDIC insurance limits. The Company had approximately $0 and $251,578 in excess of FDIC insurance limits as of September 30, 2012 and December 31, 2011, respectively.

Revenue Recognition

(G) Revenue Recognition

The Company recognized revenue on arrangements in accordance with FASB Codification Topic 605, “Revenue Recognition” (“ASC Topic 605”).  Under ASC Topic 605, revenue is recognized only when the price is fixed and determinable, persuasive evidence of an arrangement exists, the service is performed and collectability of the resulting receivable is reasonably assured.  We had revenue of $0, and $3,000 for the nine months ended September 30, 2012 and 2011, respectively.

Advertising Costs

(H) Advertising Costs

Advertising costs are expensed as incurred and include the costs of public relations activities.  These costs are included in consulting and general and administrative expenses and totaled $90,713 and $25,170 for the nine months ended September 30, 2012 and 2011, respectively.

Identifiable Intangible Assets

(I) Identifiable Intangible Assets

As of September 30, 2012 and December 31, 2011, $7,800,275 and $7,800,275, respectively of costs related to registering a trademark and acquiring technology rights have been capitalized.  It has been determined that the trademark and technology rights have an indefinite useful life and are not subject to amortization.  However, the trademark and technology rights will be reviewed for impairment annually or more frequently if impairment indicators arise.

Impairment of Long-Lived Assets

(J) Impairment of Long-Lived Assets

The Company accounts for its long-lived assets in accordance with ASC Topic 360-10-05, “Accounting for the Impairment or Disposal of Long-Lived Assets.” ASC Topic 360-10-05 requires that long-lived assets, such as technology rights, be reviewed for impairment annually, or whenever events or changes in circumstances indicate that the historical cost carrying value of an asset may no longer be appropriate. The Company assesses recoverability of the carrying value of an asset by estimating the future net cash flows expected to result from the asset, including eventual disposition. If the future net cash flows are less than the carrying value of the asset, an impairment loss is recorded equal to the difference between the asset’s carrying value and fair value or disposable value. No impairments were recorded for nine months ended September 30, 2012, and for the year ended December 31, 2011.

Loss Per Share

(K) Loss Per Share

In accordance with accounting guidance now codified as FASB ASC Topic 260, “Earnings per Share,”  Basic earnings per share (“EPS”) is computed by dividing net loss available to common stockholders by the weighted average number of common shares outstanding during the period, excluding the effects of any potentially dilutive securities. Diluted EPS gives effect to all dilutive potential of shares of common stock outstanding during the period including stock options or warrants, using the treasury stock method (by using the average stock price for the period to determine the number of shares assumed to be purchased from the exercise of stock options or warrants), and convertible debt or convertible preferred stock, using the if-converted method. Diluted EPS excludes all dilutive potential of shares of common stock if their effect is anti-dilutive.  Because of the Company’s net losses, the effects of stock warrants and stock options would be anti-dilutive and accordingly, is excluded from the computation of earnings per share.  The number of such shares excluded from the computations of diluted loss per share totaled 2,915,800 and 2,715,800 for stock warrants, and 12,000,000 and 12,000,000 for stock options, and 3,704,237 and 0 shares issuable upon the conversion of convertible debt, for the nine months ended September 30, 2012 and 2011, respectively.

Income Taxes

(L) Income Taxes

The Company accounts for income taxes under FASB Codification Topic 740-10-25 (“ASC 740-10-25”) Income Taxes.  Under ASC 740-10-25, deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases.  Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled.  Under ASC 740-10-25, the effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date.

The Company's federal income tax returns are no longer subject to examination by the IRS for the years prior to 2008, and the related state income tax returns are no longer subject to examination by state authorities for the years prior to 2008.

Business Segments

(M) Business Segments

The Company operates in one segment and therefore segment information is not presented.

Fair Value of Financial Instruments

(N) Fair Value of Financial Instruments

The carrying amounts on the Company’s financial instruments including prepaid expenses, accounts payable, accrued expenses, derivative liability, convertible note payable, and loan payable-related party, approximate fair value due to the relatively short period to maturity for these instruments.

Stock-Based Compensation

(O) Stock-Based Compensation

In December 2004, the FASB issued FASB Accounting Standards Codification No. 718, Compensation – Stock Compensation.  Under FASB Accounting Standards Codification No. 718, companies are required to measure the compensation costs of share-based compensation arrangements based on the grant-date fair value and recognize the costs in the financial statements over the period during which employees are required to provide services. Share-based compensation arrangements include stock options, restricted share plans, performance-based awards, share appreciation rights and employee share purchase plans.  As such, compensation cost is measured on the date of grant at their fair value.  Such compensation amounts, if any, are amortized over the respective vesting periods of the option grant.  The Company applies this statement prospectively.

Equity instruments (“instruments”) issued to other than employees are recorded on the basis of the fair value of the instruments, as required by FASB Accounting Standards Codification No. 718.  FASB Accounting Standards Codification No. 505, Equity Based Payments to Non-Employees defines the measurement date and recognition period for such instruments.  In general, the measurement date is when either a (a) performance commitment, as defined, is reached or (b) the earlier of (i) the non-employee performance is complete or (ii) the instruments are vested. The measured value related to the instruments is recognized over a period based on the facts and circumstances of each particular grant as defined in the FASB Accounting Standards Codification.

Reclassification

(P) Reclassification

Certain amounts from prior periods have been reclassified to conform to the current period presentation.  These reclassifications had no impact on the Company's net loss or cash flows.

Derivative Financial Instruments

(Q) Derivative Financial Instruments

Fair value accounting requires bifurcation of embedded derivative instruments such as conversion features in convertible debt or equity instruments, and measurement of their fair value for accounting purposes.  In determining the appropriate fair value, the Company uses the Black-Scholes option-pricing model.  In assessing the convertible debt instruments, management determines if the convertible debt host instrument is conventional convertible debt and further if there is a beneficial conversion feature requiring measurement.  If the instrument is not considered conventional convertible debt, the Company will continue its evaluation process of these instruments as derivative financial instruments.

Once determined, derivative liabilities are adjusted to reflect fair value at each reporting period end, with any increase or decrease in the fair value being recorded in results of operations as an adjustment to fair value of derivatives.  In addition, the fair value of freestanding derivative instruments such as warrants, are also valued using the Black-Scholes option-pricing model.

Accounting Standards Update 2011-11 [Member]

New Accounting Pronouncements or Change in Accounting Principle [Line Items]

Recent Accounting Pronouncements

In December 2011, FASB issued Accounting Standards Update 2011-11, Balance Sheet - Disclosures about Offsetting Assets and Liabilities” to enhance disclosure requirements relating to the offsetting of assets and liabilities on an entity's balance sheet. The update requires enhanced disclosures regarding assets and liabilities that are presented net or gross in the statement of financial position when the right of offset exists, or that are subject to an enforceable master netting arrangement. The new disclosure requirements relating to this update are retrospective and effective for annual and interim periods beginning on or after January 1, 2013. The update only requires additional disclosures, as such; we do not expect that the adoption of this standard will have a material impact on our results of operations, cash flows or financial condition.

Accounting Standards Update 2012-01 [Member]

New Accounting Pronouncements or Change in Accounting Principle [Line Items]

Recent Accounting Pronouncements

In July 2012, FASB issued Accounting Standards Update 2012-01, Balance Sheet – Subtopic 954-430, Health Care Entities—Deferred Revenue, requires that a continuing care retirement community recognize a deferral of revenue when a contract between a continuing care retirement community and a resident stipulates that (1) a portion of the advanced fee is refundable if the contract holder’s unit is reoccupied by a subsequent resident, (2) the refund is limited to the proceeds of reoccupancy, and (3) the legal environment and the entity’s management policy and practice support the withholding of refunds under condition (2). Questions have arisen in practice about cases where the refund depends on reoccupancy. The objective of this Update is to clarify the reporting for refundable advance fees received by continuing care retirement communities. The amendments in this update are effective for fiscal periods beginning after December 15, 2013. Early adoption is permitted. The amendments in this Update should be applied retrospectively by recording a cumulative-effect adjustment to opening retained earnings (or unrestricted net assets) as of the beginning of the earliest period presented.

Accounting Standards Update 2012-02 [Member]

New Accounting Pronouncements or Change in Accounting Principle [Line Items]

Recent Accounting Pronouncements

In July 2012, FASB issued Accounting Standards Update 2012-02, Balance Sheet- Intangibles- Goodwill and Other (Topic 350): Testing Indefinite-Lived Intangible Assets for Impairment is an Amendment to FASB Accounting Standards Update 2011-08.  The objective of the amendments in this Update is to reduce the cost and complexity of performing an impairment test for indefinite-lived intangible assets by simplifying how an entity tests those assets for impairment and to improve consistency in impairment testing guidance among long-lived asset categories. The amendments permit an entity first to assess qualitative factors to determine whether it is more likely than not that an indefinite-lived intangible asset is impaired as a basis for determining whether it is necessary to perform the quantitative impairment test in accordance with Subtopic 350-30, Intangibles—Goodwill and Other—General Intangibles Other than Goodwill. The more-likely-than-not threshold is defined as having a likelihood of more than 50 percent.  The amendments are effective for annual and interim impairment tests performed for fiscal years beginning after September 15, 2012. Early adoption is permitted, including for annual and interim impairment tests performed as of a date before July 27, 2012, if a public entity’s financial statements for the most recent annual or interim period have not yet been issued or, for nonpublic entities, have not yet been made available for issuance.

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Commitments

9 Months Ended

Sep. 30, 2012

Commitments [Abstract]

COMMITMENTS

NOTE 8         COMMITMENTS

(A)  Employment Agreement

On October 13, 2008, the Company executed an employment agreement with its President and CEO.  The term of the agreement is for ten years.  As compensation for services, the President will receive a monthly compensation of $18,000 beginning October 13, 2008.  In addition, to the base salary, the employee is entitled to receive a 10% commission of all sales of the Corporation.  In September of 2012, the 10% commission on sales was changed to read 7% commission on the net profits of the Company.The agreement also calls for the employee to receive health benefits.  For the nine months ended September 30, 2012, the Company has recorded $162,000 in compensation expense (See Note 9).

On January 17, 2011, the Company executed an employment agreement with an executive to be CEO for five years.  As compensation for services, the executive will receive a monthly compensation of $8,000 beginning after the completion of at least one million dollars of new funding to the Corporation or can be paid as commissions from sales brought to the Company, whichever comes first. In addition to the base salary, the employee is entitled to receive a 20% commission of all sales the executive is directly responsible for bringing to the Company.  The agreement also calls for the executive to receive, upon execution of the agreement, three million shares of Rule 144 common stock and twelve million options, which are good for three years, to buy shares of Rule 144 common stock at $0.12/share.  As a supplement to the agreement, on February 4, 2011, the executive shall receive an additional twenty million common shares directly from the President of the Company.  On August 25, 2011, the agreement was updated to increase the monthly compensation to $12,000 per month beginning September 1, 2011, terminate the initial 20% commission on sales and to add a commission on sales equal to 10% of gross quarterly profits.  In September of 2012, the 10% commission on gross quarterly profits was changed to read 6% commission on the net profits of the Company.The agreement also calls for the employee to receive health benefits (See Note 7(B) and 7(I)).

On May 17, 2011, the Company executed an employment agreement with its Chief Internet Officer (“CIO”).  The term of the agreement is for five years.  As compensation for services, the CIO will receive a monthly compensation of $9,000 beginning at the completion of at least one million dollars of new funding.  In addition to the base salary, the employee is entitled to receive health benefits.  The agreement also calls for the CIO to receive two million shares of Rule 144 common stock upon the execution of the agreement.  On August 25, 2011, the agreement was updated to increase the monthly compensation to $12,000 per month beginning October 1, 2011.  (See Note 7(B)).

On October 1, 2011, the Company executed an employment agreement with its Chief Technical Officer (“CTO”).  The term of the agreement is for five years.  As compensation for services, the CTO will receive a monthly compensation of $10,000, monthly commission equal to 5% of all profits derived from the sales of all products and services related to Max Sound, and an annual bonus of 5% of all profits derived from the sales of all products and services related to Max Sound that is over one million dollars.  In September of 2012, the annual bonus of 5% of all profits mentioned above was changed to read 6% commission on the net profits of the Company.  In addition to the base salary, the employee is entitled to receive health benefits.  Effective January 1, 2012, the Company increased the monthly compensation to $12,000.

On June 11, 2012, the Company executed an employment agreement with its Senior Audio Engineer.  The term of the agreement is for five years.  As compensation for services, the Engineer will receive a monthly compensation of $6,000 beginning July 1, 2012.  In addition to the base salary, the employee is entitled to receive health benefits, and the employee will receive 1,000,000 shares of common stock payable in 125,000 increments per quarter beginning on July 1, 2012.  For the quarter ended September 30, 2012, the Company issued 125,000 shares with a fair value of $31,250 ($0.25/share) (See Note 7(B)).

(B)  Consulting Agreement

On January 19, 2009, the Company entered into a development services agreement to construct social network software for a fee of $150 and $375 an hour.  The contract will remain in place until either party desires to cancel.  A retainer fee of $20,000 has been paid upon the execution of the agreement and will be used towards the services provided.  In addition, on January 14, 2009 the Company issued 20,000 shares in exchange for services valued at $5,000 ($0.25/share).  As a result of the forward split, the 20,000 shares were increased to 80,000 shares and its purchase price was similarly adjusted to $0.0625 (See Note 7(B) and Note 7(D)).  On May 29, 2009, the Company amended the consulting agreement by reducing the hourly rate to $75 an hour and reducing the outstanding balance due by $17,163. On August 31, 2009, the Company issued 885,714 shares of common stock in exchange for services valued at $62,000 related to the development services agreement entered into on January 19, 2009.  Based on the most recent fair market value at that time, the shares were valued at $55,357 ($0.0625/share), resulting in the recognition of a gain on the extinguishment of debt of $6,643 (See Note 7(B)).

On January 20, 2009, the Company entered into a service agreement with a transfer agent to become the Company's transfer agent for the purpose of maintaining stock ownership and transfer records for the Company.

On September 17, 2009, the Company entered into a six month consulting agreement with an unrelated third party to provide public relations services.  In exchange for the services provided, on September 18, 2009 the Company issued 500,000 shares of common stock having a fair value of $175,000 ($0.35/share) based upon fair value on the date of grant.  The Company has an option to cancel the contract during the first ninety days of the agreement and 200,000 shares will be returned back to the Company.  On November 11, 2009, the Company cancelled the agreement and 300,000 shares of common stock were returned to the Company.   As of December 31, 2009, $70,000 is recorded as consulting expense and $105,000 of deferred compensation was reclassified to $0 (See Note 7(B)).

On September 18, 2009, the Company entered into a six month consulting agreement with an unrelated third party to provide public relations services.  In exchange for the services provided the Company issued 600,000 shares of common stock having a fair value of $210,000 ($0.35/share) based upon fair value on the date of grant.  Shares will be issued on or before December 18, 2009 in six 100,000 increments.  The Company has an option to cancel the contract at any time, in such event; the consultant will return a prorated amount of shares based on the months remaining in the consulting agreement.   On November 18, 2009, the Company cancelled the agreement and 400,000 shares of common stock were returned to the Company.  As of December 31, 2009, $70,000 is recorded as consulting expense and $140,000 of deferred compensation was reclassified to $0 (See Note 7(B)).

On September 21, 2009, the Company entered into an eight month consulting agreement with an unrelated third party to provide public relations services.  In exchange for the services provided, the Company issued 600,000 shares of common stock having a fair value of $210,000 ($0.35/share) based upon fair value on the date of grant.  Shares will be issued on or before September 18, 2009, December 18, 2009, and March 18, 2010, in 200,000 increments.  The Company has an option to cancel the contract at any time and no additional stock issuances will be due.  On December 18, 2009, the Company cancelled the agreement and 400,000 shares of common stock were returned to the Company.  As of December 31, 2009, $70,000 is recorded as consulting expense and $140,000 of deferred compensation was reclassified to $0 (See Note 7(B)).

On October 20, 2009, the Company entered into a marketing agreement with an unrelated third party.  In exchange for the services provided, on November 21, 2009, the Company issued 30,000 shares of common stock having a fair value $53,100 ($1.77/share) based upon fair value on the date of grant, and compensation of $5,000, of which $2,500 was paid in 2009 upon the execution of the agreement and the remaining $2,500 was paid in 2010 upon completion (See Note 7(B)).

During the months of November and December 2009, the Company entered into celebrity endorsement agreements for a period of one to two years of service.  In total, 1,710,000 shares of common stock were issued having a fair value of $3,285,400 based upon fair value on the respective date of grant.  During 2009 and 2010, $87,805 and $1,712,815 was recorded as consulting expense, respectively.  For the year ended December 31, 2011, $1,484,780 is recorded as consulting expense, and $0 is recorded as deferred compensation (See Note 7(B)).

On December 3, 2009, the Company entered into a commission agreement with an unrelated third party.  The company will pay a 10% commission in shares of common stock for every passive endorsement.  In exchange for the services provided the Company issued 35,000 shares of common stock having a fair value $68,250 ($1.95/share) based upon fair value on the date of grant (See Note 7(B)).

On December 3, 2009, the Company entered into a commission agreement with an unrelated third party.  The company will pay a 10% commission in shares of common stock for every passive endorsement.  In exchange for the services provided the Company issued 240,000 shares of common stock having a fair value $468,000 ($1.95/share) based upon fair value on the date of grant (See Note 7(B)).

On December 3, 2009, the Company entered into a commission agreement with an unrelated third party.  The company will pay a 10% commission in shares of common stock for every passive endorsement.  In exchange for the services provided the Company issued 35,000 shares of common stock having a fair value $68,250 ($1.95/share) based upon fair value on the date of grant (See Note 7(B)).

On December 3, 2009, the Company entered into a commission agreement with an unrelated third party.  The company will pay a 10% commission in shares of common stock for every passive endorsement.  In exchange for the services provided the Company issued 10,000 shares of common stock having a fair value $19,500 ($1.95/share) based upon fair value on the date of grant (See Note 7(B)).

On December 15, 2009, the Company entered into a consulting agreement with an unrelated third party to provide investor services.  The Company will receive a 10% of the gross receipts from the investor relations revenue for a two year period.  In exchange for the satisfactory services provided, on December 15, 2009, the Company issued 100,000 shares of common stock having a fair value of $200,000 ($2/share) based upon fair value on the date of grant (See Note 7(B)).

On December 27, 2009, the Company entered into a consulting agreement with an unrelated third party to provide film work.  In exchange for the services provided the Company issued 10,000 shares of common stock having a fair value $19,400 ($1.94/share) based upon fair value on the date of grant (See Note 7(B)).

On December 27, 2009, the Company entered into an endorsement agreement with an unrelated third party to provide film work.  In exchange for the services provided the Company issued 10,000 shares of common stock having a fair value $19,400 ($1.94/share) based upon fair value on the date of grant (See Note 7(B)).

On December 27, 2009, the Company entered into a consulting agreement with an unrelated third party to provide film scripting, editing and production work.  In exchange for the services provided the Company issued 10,000 shares of common stock having a fair value $19,400 ($1.94/share) based upon fair value on the date of grant (See Note 7(B)).

On December 30, 2009, the Company entered into a marketing agreement with an unrelated third party for a period from January 2010 to December 2010.  In exchange for the services provided, the Company issued 500,000 shares of common stock having a fair value of $965,000 ($1.93/share) based upon fair value on the date of grant.  An additional 1,000,000 shares of common stock having a fair value of $1,930,000 ($1.93/share) based upon fair value on the date of grant, were issued for an additional sponsorship commitment. The additional 1,000,000 shares were to be held in escrow until June 30, 2010, at which point the unrelated party would have 15 days to accept or decline the additional shares.As of December 31, 2010, the shares were returned back to the Company’s treasury due to non-performance of services and no additional shares will be issued (See Note 7(B)).

On December 31, 2009, the Company entered into a consulting agreement with an unrelated third party for a period from December 31, 2009 through March 30, 2011.  In exchange for the services provided, the Company issued 75,000 shares of common stock having a fair value of $144,750 ($1.93/share) based upon fair value on the date of grant, and deliverable in three increments of 25,000 shares of common stock each. The first 25,000 shares will be delivered upon the execution of the agreement and the other two increments will be delivered in six and twelve months upon the successful fulfillment of the agreement (See Note 7(B)).

On December 31, 2009, the Company entered into a consulting agreement with an unrelated third party for a period from December 31, 2009 through March 30, 2011.  In exchange for the services provided, the Company issued 75,000 shares of common stock having a fair value of $144,750 ($1.93/share) based upon fair value on the date of grant, and deliverable in three increments of 25,000 each. The first 25,000 shares will be delivered upon the execution of the agreement and the other two will be delivered in six and twelve months upon the successful fulfillment of the agreement (See Note 7(B)).

On December 31, 2009, the Company entered into a consulting agreement with an unrelated third party for a period from December 31, 2009 through December 31, 2010.  In exchange for the services provided, the Company issued 500,000 shares of common stock having a fair value of $965,000 ($1.93/share) based upon fair value on the date of grant (See Note 7(B)).

On January 11, 2010, the Company entered into a twelve month agreement with an unrelated third party for investor relations press release service for an annual fee of $14,250 and an initial onetime fee of $250.

On January 15, 2010, the Company entered into a two year celebrity endorsement agreement.  In total, 100,000 shares of common stock were issued having a fair value of $170,000($1.70/share) based upon fair value on the date of grant (See Note 7(B)).

On February 1, 2010, the Company entered into a twelve month consulting agreement effective February 5, 2010, with an unrelated third party to produce music compositions for a fee of $500.  The agreement can be renewed for up to two additional years for a fee of $500 for the first renewal year and $750 for the second renewal year.

On February 17, 2010, the Company entered into a twelve month consulting agreement with an unrelated third party effective February 17, 2010.  In exchange for the services provided, the Company issued 1,000,000 shares of common stock having a fair value of $1,240,000 ($1.24/share) based upon fair value on the date of grant (See Note 7(B)).

On June 1, 2010, the Company entered into a twelve month consulting agreement to provide for consulting and business services in raising capital.  The Company agrees to pay a finder’s fee on all capital raised in stock and warrants.  The Company paid an initial nonrefundable retainer fee by issuing 40,000 shares of stock having a value of $10,000 ($0.25/share) based upon fair value on the date of the agreement.  In conjunction with the stock payment, the Company also issued one warrant attached to each share of stock exercisable at $0.50 per warrant.  Based upon the number of shares (40,000 shares) of stock issued, the Company issued 40,000 warrants (See Note 7(B) and Note 7(C).

On May 11, 2010, the Company acquired the rights to an audio technology known as Max Audio Technology (Max) through a share exchange, whereby the Company issued 30,000,000 shares of common stock to two individuals in exchange for their rights in Max having a value of $7,500,000 based upon recent market value ($0.25/share).  (See Note 7(H)).

In accordance with the share exchange, the former owners to the rights of Max became Executives of the Company.  The two new executives individually entered into employment agreements with the Company on May 11, 2010.  The term of the employment agreements are for ten years of service at a monthly compensation of $8,500 for each executive.  In addition, the Executives are entitled to receive 5% of all revenues derived from the sale of all products and services related to the Max Audio Technology.  On January 2, 2011, the agreement was cancelled.

On April 15, 2010, the Company entered into a finder’s fee agreement.  For each qualified investor introduced to the Company by the consultant, the Company will pay a 10% fee in cash equal to 10% of the dollar amount of securities purchased,  In addition, the Company will pay a 10% fee in warrants equal to 10% of the number of shares of stock purchased (See Note 7(C)).

On August 8, 2010, the Company entered into a consulting agreement with an unrelated third party to provide consulting services.  Upon the execution of the agreement, the consultant received 100,000 shares of common stock.  A monthly issuance of 100,000 shares of common stock will be issued as a compensation of services provided.  The term of the agreement is for three months and will continue to renew for three month intervals unless cancelled by either party.  The agreement was cancelled on November 1, 2010 (See Note 7(B)).

On August 17, 2010, the Company entered into a consulting agreement.  The agreement shall remain in effect until terminated.  In exchange for the services provided, the consultant will receive a $500 a month allowance for general expenses.  In addition, for all the new business brought to the Company the consultant will receive a 10% compensation for each gross dollar received by the Company.  On February 15, 2011, the Company terminated the agreement.

On December 14, 2010, the Company entered into to a consulting agreement for consulting and advertising services.  Upon the execution of the agreement, the consultant received 250,000 shares with an additional 750,000 shares to be issued upon consultant obtaining sponsorship rights in the year 2011.  The sponsorship rights were not obtained and the agreement was cancelled in 2011 and the additional 750,000 shares were never issued (See Note 7(B)).

On February 17, 2011, the Company entered into a consulting agreement for public relations and communications services.  In exchange for the services provided, the consultant received 500,000 shares of common stock. The term of the agreement is for one year (See Note 7 (B)).

On March 3, 2011, the Company entered into a consulting agreement for public relations and communications services.  In exchange for the services provided, the consultant received 1,000,000 shares of common stock. The term of the agreement is for one year (See Note 7 (B)).

On June 10, 2011, the Company entered into a five year advisory board consulting agreement with three persons to provide for consulting and business services.  In exchange for the services provided, the consultants received 100,000 shares of common stock each.  (See Note 7(B)).

On June 15, 2011, the Company entered into a consulting agreement with an unrelated third party for software and computer technology services.  In exchange for the services provided, the consultant will be paid $70 per hour with $50 per hour paid in cash and $20 per hour paid in Company stock at $0.10 per share.  The term of the agreement is for one year. (See Note 7(B)).

On July 1, 2011, the Company entered into a consulting agreement with an unrelated third party for trade show services.  In exchange for the services provided, the consultant received 6,500 shares of common stock at $0.08/per share. The agreement was for one-time services. (See Note 7(B)).

During the year ended December 31, 2011, the Company entered into an agreement with an unrelated third party for software and computer technology services.  In exchange for the services provided, the consultant received 76,483 shares of common stock at $0.10 – 0.39 per share. The term of the agreement is for one year. (See Note 7(B)).

In September 2011, the Company entered into a five year advisory board consulting agreement with three persons to provide for consulting and business services.  In exchange for the services provided, the consultants received 100,000 shares of Company stock at $0.23 – 0.39 per share.  The terms of the agreements are for five years. (See Note 7(B)).

On September 21, 2011, the Company entered into a consulting agreement with an unrelated third party for investor relation services.  In exchange for the services provided, the consultant received 400,000 shares of Company stock at $0.25 per share.  The term of the agreement is for six months. (See Note 7(B)).

During the three months ended December 31, 2011, the Company entered into a five year advisory board consulting agreement with five persons to provide for consulting and business services.  In exchange for the services provided, the consultants received 100,000 shares of Company stock at $0.47 – 0.88 per share.  The terms of the agreements are for five years. (See Note 7(B)).

On August 3, 2012, the Company entered into an endorsement agreement with an unrelated third party for a period from August 3, 2012 through August 3, 2015.  In exchange for the services provided, the Company issued 3,000,000 shares of common stock having a fair value of $960,000 ($0.32/share) based upon fair value on the date of grant (See Note 7(B)). The delivery of the shares will be made in four 750,000 tranches to coincide with each of the four points listed below:

●  Record two (2) one-minute video endorsements (English and Spanish)

●  Release of Mobile Application

●  Use of MAXD HD technology in the next two major music projects.

●  Any addition projects that effectively promote the use of MAXD technology.

As September 30, 2012, none of the four points listed above have been completed and the Company recorded $960,000 as deferred compensation.

On August 22, 2012, the Company entered into a consulting agreement with an unrelated third party for a period from September 1, 2012 through August 31, 2012.  In exchange for the services provided, the Company issued 500,000 shares of common stock having a fair value of $150,000 ($0.30/share) based upon fair value on the date of grant (See Note 7(B)).

On September 14, 2012, the Company entered into a licensing agreement with an unrelated third party for a period from September 14, 2012 through September 14, 2013.  The agreement will automatically extend on a year to year basis unless terminated by either party.  Upon the execution of the agreement, the Company paid a non-refundable $15,000 upfront fee for the use of the license.  Any additional technical support will be provided on as needed basis at an hourly rate of $250/hour.

(C) Operating Lease Agreements

On September 1, 2010, the Company executed a three-year non-cancelable operating lease for its new corporate office space. The lease began on October 1, 2010 and expires on September 30, 2013.  Total base rent due during the term of the lease is $134,880.

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Convertible Debts

9 Months Ended

Sep. 30, 2012

Convertible Debt [Abstract]

CONVERTIBLE DEBTS

NOTE 6 CONVERTIBLE DEBTS

On July 6, 2010, the Company entered into an agreement whereby the Company will issue up to $50,000 in a convertible note.  The note matured on March 30, 2011, and bears an interest rate of 8%.  Any unpaid amount as of the maturity date bears an interest rate of 22%.  The holder of the note has a right to convert all or any part of the outstanding an unpaid principal amount into shares of common stock.  The conversion prices equals the "Variable Conversion Price", which is 59% of the "Market Price", which is the average of the lowest six trading prices for the Common Stock during the ten (10) trading day period prior to the conversion.  In July of 2010, the Company received $50,000 proceeds less the $3,000 finder’s fee pursuant to the terms of this convertible note.  During the year ended December 31, 2011, the note holder converted $52,003 of the note payable and accrued interest into 1,545,350 shares of the company stock (See Note 7 (G)).

The Company computed the fair value of the conversion feature at the commitment date, based on the following management assumptions:

Exercise price	$0.1377
Expected dividends	0%
Expected volatility	172.27%
Expected term: conversion feature	267 days
Risk free interest rate	0.32%

The fair value of the embedded conversion option on the commitment date was $15,409.  The Company recorded a related debt discount of $15,409, which was amortized over the life of the debt.  For the year ended December 31, 2010, the Company amortized $10,273 of debt discount.  For the year ended December 31, 2011, the Company amortized $5,136 of debt discount.

At December 31, 2011, the Company remeasured the derivative liability and recorded a fair value of $0.  As a result of the remeasurement, the Company recorded a change in fair value associated with this derivative liability as income totaling $13,262 for the year ended December 31, 2011. The following management assumptions were considered:

Exercise price	$0.0393
Expected dividends	0%
Expected volatility	471.81%
Risk fee interest rate	0.30%
Expected life of conversion feature in days	0

On February 17, 2011, the Company entered into an agreement whereby the Company will issue up to $40,000 in a convertible note.  The note matures on November 17, 2011, and bears an interest rate of 8%.  The holder of the note has a right to convert all or any part of the outstanding an unpaid principal amount into shares of common stock.  The conversion prices equals the "Variable Conversion Price", which is 59% of the "Market Price", which is the average of the lowest six (6) trading prices for the Common Stock during the ten trading day period prior to the conversion.  In February of 2011, the Company received $40,000 proceeds less the $2,500 finder’s fee pursuant to the terms of this convertible note.  During the year ended December 31, 2011, the Company converted $41,600 of the note payable and accrued interest into 289,945 shares of the common stock.

The Company computed the fair value of the conversion feature at the commitment date, based on the following management assumptions:

Exercise price	$0.0738
Expected dividends	0%
Expected volatility	456.63%
Expected term: conversion feature	365 days
Risk free interest rate	0.27%

The fair value of the embedded conversion option on the commitment date was $9,523.  The Company recorded a related debt discount of $9,523, which is amortized over the life of the debt.  For the year ended December 31, 2011, the Company amortized $9,523 of debt discount.

At December 31, 2011, the Company remeasured the derivative liability and recorded a fair value of $0.  As a result of the remeasurement, the Company recorded a change in fair value associated with this derivative liability as income totaling $9,523 for the year ended December 31, 2011. The following management assumptions were considered:

Exercise price	$0.035
Expected dividends	0%
Expected volatility	514.06%
Risk fee interest rate	0.19%
Expected life of  conversion feature in days	0

On March 8, 2012, the Company entered into an agreement whereby the Company will issue up to $166,667 in a convertible note.  The note matures on March 9, 2013 and bears an interest rate of 4%.  The holder of the note has a right to convert all or any part of the outstanding an unpaid principal amount into shares of common stock after six months.  The conversion price equals the “Variable Conversion Price”, which is 70% of the “Market Price”, which is the average of the lowest ten (10) trading prices for the common stock during the ten trading day period prior to the conversion.  The Company received $150,000 proceeds, less the $16,667 finder’s fee pursuant to the terms of this convertible note, on March 14, 2012. On September 14, 2012, the Company converted $170,027 of convertible note and accrued interest into 528,035 shares of common stock.  As of September 30, 2012 the convertible note balance and accrued interest is $0.

The Company computed the fair value of the conversion feature at the commitment date, based on the following management assumptions:

Exercise price	$0.2629
Expected dividends	0%
Expected volatility	228.76%
Expected term: conversion feature	365 days
Risk free interest rate	0.18%

The fair value of the embedded conversion option on the commitment date was $42,178.  The Company recorded a related debt discount of $42,178, which is amortized over the life of the debt.  For the nine months ended September 30, 2012, the Company amortized $42,178 of debt discount.

At September 30, 2012, the Company remeasured the derivative liability and recorded a fair value of $0.  As a result of the remeasurement, the Company recorded a change in fair value associated with this derivative liability as loss totaling $73,510 for the nine months ended September 30, 2012. The following management assumptions were considered:

Exercise price	$0.3220
Expected dividends	0%
Expected volatility	251.37%
Risk fee interest rate	0.18%
Expected life of  conversion feature in days	0

On March 14, 2012, the Company entered into an agreement whereby the Company will issue up to $102,500 in a convertible note.  The note matures on December 19, 2012 and bears an interest rate of 8%.  The holder of the note has a right to convert all or any part of the outstanding an unpaid principal amount into shares of common stock after six months.  The conversion price equals the “Variable Conversion Price”, which is 65% of the “Market Price”, which is the average of the lowest three (3) trading prices for the common stock during the ten trading day period prior to the conversion.  The Company received $102,500 proceeds, less the $2,500 finder’s fee pursuant to the terms of this convertible note, on March 20, 2012.  For the nine months ended September 30, 2012, the Company converted $45,000 of convertible note into 163,593 shares of common stock.  As of September 30, 2012, the convertible note balance is $57,500.

The Company computed the fair value of the conversion feature at the commitment date, based on the following management assumptions:

Exercise price	$0.1490
Expected dividends	0%
Expected volatility	228.61%
Expected term: conversion feature	280 days
Risk free interest rate	0.21%

The fair value of the embedded conversion option on the commitment date was $30,894.  The Company recorded a related debt discount of $30,894, which is amortized over the life of the debt.  For the nine months ended September 30, 2012, the Company amortized $30,894 of debt discount.

At September 30, 2012, the Company remeasured the derivative liability and recorded a fair value of $48,069.  As a result of the remeasurement, the Company recorded a change in fair value associated with this derivative liability as a loss totaling $17,175 for the nine months ended September 30, 2012. The following management assumptions were considered:

Exercise price	$0.2795
Expected dividends	0%
Expected volatility	251.60%
Risk fee interest rate	0.17%
Expected life of  conversion feature in days	80

On April 4, 2012, the Company entered into an agreement whereby the Company will issue up to $166,000 in a convertible note.  The note matures on December 28, 2012 and bears an interest rate of 8%.  The holder of the note has a right to convert all or any part of the outstanding an unpaid principal amount into shares of common stock after six months.  The conversion price equals the “Variable Conversion Price”, which is 70% of the “Market Price”, which is the average of the lowest three (3) trading prices for the common stock during the ten trading day period prior to the conversion.  The Company received $138,000 proceeds, less the $28,000 finder’s fee pursuant to the terms of this convertible note, on April 4, 2012.

The Company computed the fair value of the conversion feature at the commitment date, based on the following management assumptions:

Exercise price	$0.2077
Expected dividends	0%
Expected volatility	232.90%
Expected term: conversion feature	268 days
Risk free interest rate	0.19%

The fair value of the embedded conversion option on the commitment date was $108,051.  The Company recorded a related debt discount of $108,051, which is amortized over the life of the debt.  For the nine months ended September 30, 2012, the Company amortized $71,362 of debt discount.

At September 30, 2012, the Company remeasured the derivative liability and recorded a fair value of $128,262.  As a result of the remeasurement, the Company recorded a change in fair value associated with this derivative liability as loss totaling $20,211 for the nine months ended September 30, 2012. The following management assumptions were considered:

Exercise price	$0.3010
Expected dividends	0%
Expected volatility	251.60%
Risk fee interest rate	0.17%
Expected life of  conversion feature in days	89

On April 25, 2012, the Company entered into an agreement whereby the Company will issue up to $166,667 in a convertible note.  The note matures on April 25, 2013 and bears an interest rate of 4%.  The holder of the note has a right to convert all or any part of the outstanding an unpaid principal amount into shares of common stock after six months.  The conversion price equals the “Variable Conversion Price”, which is 70% of the “Market Price”, which is the average trading prices for the common stock during the ten trading day period prior to the conversion.  The Company received $150,000 proceeds, less the $16,667 finder’s fee pursuant to the terms of this convertible note, on April 25, 2012.

The Company computed the fair value of the conversion feature at the commitment date, based on the following management assumptions:

Exercise price	$0.1797
Expected dividends	0%
Expected volatility	240.78%
Expected term: conversion feature	365 days
Risk free interest rate	0.18%

The fair value of the embedded conversion option on the commitment date was $255,484.  The Company recorded a related debt discount of $166,667, which is amortized over the life of the debt.  For the nine months ended September 30, 2012, the Company amortized $71,233 of debt discount.

At September 30, 2012, the Company remeasured the derivative liability and recorded a fair value of $165,503.  As a result of the remeasurement, the Company recorded a change in fair value associated with this derivative liability as a gain totaling $89,981 for the nine months ended September 30, 2012. The following management assumptions were considered:

Exercise price	$0.3010
Expected dividends	0%
Expected volatility	251.60%
Risk fee interest rate	0.17%
Expected life of  conversion feature in days	207

On May 8, 2012, the Company entered into an agreement whereby the Company will issue up to $333,000 in a convertible note subject to a $33,000 original issue discount (OID).  The note matures on November 4, 2012, and bears an interest rate of 0% if note is repaid on or before 90 days from the effective date. If the note is not repaid within 90 days, a one-time interest charge of 5% will be applied to the principal.  As of September 30, 2012, the Company has $111,000 of convertible note as outstanding.  The holder of the note has a right to convert all or any part of the outstanding an unpaid principal amount into shares of common stock after six months.  The conversion price equals the “Variable Conversion Price”, which is 70% of the “Market Price”, which is the average of the lowest three (3) trading prices for the common stock during the fifteen (15) trading day period prior to the conversion. The Company received $92,000 proceeds, less the $8,000 finder’s fee and $11,000 OID pursuant to the terms of this convertible note, on May 9, 2012.

The Company computed the fair value of the conversion feature at the commitment date, based on the following management assumptions:

Exercise price	$0.2030
Expected dividends	0%
Expected volatility	240.90%
Expected term: conversion feature	60 days
Risk free interest rate	0.18%

The fair value of the embedded conversion option on the commitment date was $113,952.  The Company recorded a related debt discount of $111,000, which is amortized over the life of the debt.  For the nine months ended September 30, 2012, the Company amortized $111,000 of debt discount.

At September 30, 2012, the Company remeasured the derivative liability and recorded a fair value of $65,660.  As a result of the remeasurement, the Company recorded a change in fair value associated with this derivative liability as a gain totaling $48,292 for the nine months ended September 30, 2012. The following management assumptions were considered:

Exercise price	$0.3010
Expected dividends	0%
Expected volatility	251.60%
Risk fee interest rate	0.17%
Expected life of  conversion feature in days	35

On June 22, 2012, the Company entered into an agreement whereby the Company will issue up to $62,500 in a convertible note.  The note matures on March 27, 2013 and bears an interest rate of 8%. As of September 30, 2012, the Company has $62,500 of convertible note as outstanding.   The holder of the note has a right to convert all or any part of the outstanding an unpaid principal amount into shares of common stock after six months.  The conversion price equals the “Variable Conversion Price”, which is 65% of the “Market Price”, which is the average of the lowest three (3) trading prices for the common stock during the ten trading day period prior to the conversion.   The Company received $60,000 proceeds, less the $2,500 finder’s fee pursuant to the terms of this convertible note, on April 25, 2012.

The Company computed the fair value of the conversion feature at the commitment date, based on the following management assumptions:

Exercise price	$0.1647
Expected dividends	0%
Expected volatility	234.89%
Expected term: conversion feature	278 days
Risk free interest rate	0.19%

The fair value of the embedded conversion option on the commitment date was $78,435.  The Company recorded a related debt discount of $62,500, which is amortized over the life of the debt.  For the nine months ended September 30, 2012, the Company amortized $22,032 of debt discount.

At September 30, 2012, the Company remeasured the derivative liability and recorded a fair value of $65,217.  As a result of the remeasurement, the Company recorded a change in fair value associated with this derivative liability as a gain totaling $13,218 for the nine months ended September 30, 2012. The following management assumptions were considered:

Exercise price	$0.2795
Expected dividends	0%
Expected volatility	251.60%
Risk fee interest rate	0.17%
Expected life of conversion feature  in days	178

On July 16, 2012, the Company entered into an agreement whereby the Company will issue up to $58,333 in a convertible note.  The note matures on January 15, 2013 and bears an interest rate of 10%.  The conversion price equals the “Variable Conversion Price”, which is 70% of the “Market Price”, which is the low traded price of the common stock during the twenty (20) trading day period prior to the conversion.  As of September 30, 2012, the Company has $58,333 of convertible note as outstanding.  The holder of the note has a right to convert all or any part of the outstanding an unpaid principal amount into shares of common stock after six months.  The Company received $50,000 proceeds, less the $8,333 finder’s fee pursuant to the terms of this convertible note, on July 16, 2012.

The Company computed the fair value of the conversion feature at the commitment date, based on the following management assumptions:

Exercise price	$0.2030
Expected dividends	0%
Expected volatility	246.79%
Expected term: conversion feature	183 days
Risk free interest rate	0.18%

The fair value of the embedded conversion option on the commitment date was $66,935.  The Company recorded a related debt discount of $58,333, which is amortized over the life of the debt.  For the nine months ended September 30, 2012, the Company amortized $24,226 of debt discount.

At September 30, 2012, the Company remeasured the derivative liability and recorded a fair value of $49,251.  As a result of the remeasurement, the Company recorded a change in fair value associated with this derivative liability as a gain totaling $17,683 for the nine months ended September 30, 2012. The following management assumptions were considered:

Exercise price	$0.2940
Expected dividends	0%
Expected volatility	251.60%
Risk fee interest rate	0.17%
Expected life of conversion feature  in days	107

On July 30, 2012, the Company entered into an agreement whereby the Company will issue up to $111,000 in a convertible note.  The note matures on April 30, 2013 and bears an interest rate of 8%.  The conversion price equals the “Variable Conversion Price”, which is 70% of the “Market Price”, which is the average of the lowest three (3) trading prices for the common stock during the ten (10) trading day period prior to the conversion. As of September 30, 2012, the Company has $111,000 of convertible note as outstanding.  The holder of the note has a right to convert all or any part of the outstanding an unpaid principal amount into shares of common stock after six months.  The Company received $100,000 proceeds, less the $11,000 finder’s fee pursuant to the terms of this convertible note, on July 30, 2012.

The Company computed the fair value of the conversion feature at the commitment date, based on the following management assumptions:

Exercise price	$0.2170
Expected dividends	0%
Expected volatility	247.11%
Expected term: conversion feature	274 days
Risk free interest rate	0.18%

The fair value of the embedded conversion option on the commitment date was $130,309.  The Company recorded a related debt discount of $111,000, which is amortized over the life of the debt.  For the nine months ended September 30, 2012, the Company amortized $25,117 of debt discount.

At September 30, 2012, the Company remeasured the derivative liability and recorded a fair value of $110,969.  As a result of the remeasurement, the Company recorded a change in fair value associated with this derivative liability as a gain totaling $19,339 for the nine months ended September 30, 2012. The following management assumptions were considered:

Exercise price	$0.3010
Expected dividends	0%
Expected volatility	251.60%
Risk fee interest rate	0.17%
Expected life of conversion feature  in days	212

On August 3, 2012, the Company entered into an agreement whereby the Company will issue up to $82,500 in a convertible note.  The note matures on August 3, 2013 and bears an interest rate of 4%.  The conversion price equals the “Variable Conversion Price”, which is 70% of the “Market Price”, which is lower of the average closing bid price for the common stock during the ten trading day period. As of September 30, 2012, the Company has $82,500 of convertible note as outstanding.  The holder of the note has a right to convert all or any part of the outstanding an unpaid principal amount into shares of common stock after six months.  The Company received $75,000 proceeds, less the $7,500 finder’s fee pursuant to the terms of this convertible note, on August 3, 2012.

The Company computed the fair value of the conversion feature at the commitment date, based on the following management assumptions:

Exercise price	$0.2170
Expected dividends	0%
Expected volatility	247.25%
Expected term: conversion feature	365 days
Risk free interest rate	0.16%

The fair value of the embedded conversion option on the commitment date was $100,160.  The Company recorded a related debt discount of $82,500, which is amortized over the life of the debt.  For the nine months ended September 30, 2012, the Company amortized $13,110 of debt discount.

At September 30, 2012, the Company remeasured the derivative liability and recorded a fair value of $84,500.  As a result of the remeasurement, the Company recorded a change in fair value associated with this derivative liability as a gain totaling $15,660 for the nine months ended September 30, 2012. The following management assumptions were considered:

Exercise price	$0.3213
Expected dividends	0%
Expected volatility	251.60%
Risk fee interest rate	0.17%
Expected life of conversion feature  in days	307

On August 15, 2012, the  Company will issue up to $50,000 in a convertible note subject to a $4,000 original issue discount (OID) related to the agreement entered into on May 8, 2012.  The note matures on February 11, 2013, and bears an interest rate of 0% if note is repaid on or before 180 days from the effective date. If the note is not repaid within 90 days a one-time interest charge of 5% will be applied to the principal.  As of September 30, 2012, the Company has $50,000 of convertible note as outstanding.  The holder of the note has a right to convert all or any part of the outstanding an unpaid principal amount into shares of common stock after six months.  The conversion price equals the “Variable Conversion Price”, which is 70% of the “Market Price”, which is the average of the lowest three (3) trading prices for the common stock during the fifteen (15) trading day period prior to the conversion. The Company received $50,000 proceeds, less the $4,000 finder’s fee pursuant to the terms of this convertible note, on August 15, 2012.

The Company computed the fair value of the conversion feature at the commitment date, based on the following management assumptions:

Exercise price	$0.2077
Expected dividends	0%
Expected volatility	248.02%
Expected term: conversion feature	180 days
Risk free interest rate	0.19%

The fair value of the embedded conversion option on the commitment date was $55,670.  The Company recorded a related debt discount of $50,000, which is amortized over the life of the debt.  For the nine months ended September 30, 2012, the Company amortized $15,556 of debt discount.

At September 30, 2012, the Company remeasured the derivative liability and recorded a fair value of $43,713.  As a result of the remeasurement, the Company recorded a change in fair value associated with this derivative liability as a gain totaling $11,957 for the nine months ended September 30, 2012. The following management assumptions were considered:

Exercise price	$0.3010
Expected dividends	0%
Expected volatility	251.60%
Risk fee interest rate	0.17%
Expected life of  conversion feature in days	134

On September 10, 2012, the Company entered into an agreement whereby the Company will issue up to $83,333 in a convertible note.  The note matures on September 10, 2013 and bears an interest rate of 4%.  The conversion price equals the “Variable Conversion Price”, which is 70% of the “Market Price”, which is lower of the average closing bid price for the common stock during the ten trading day period. As of September 30, 2012, the Company has $83,333 of convertible note as outstanding.  The holder of the note has a right to convert all or any part of the outstanding an unpaid principal amount into shares of common stock after six months.  The Company received $75,000 proceeds, less the $8,333 finder’s fee pursuant to the terms of this convertible note, on September 10, 2012.

The Company computed the fair value of the conversion feature at the commitment date, based on the following management assumptions:

Exercise price	$0.3528
Expected dividends	0%
Expected volatility	248.02%
Expected term: conversion feature	365 days
Risk free interest rate	0.18%

The fair value of the embedded conversion option on the commitment date was $96,925.  The Company recorded a related debt discount of $83,333, which is amortized over the life of the debt.  For the nine months ended September 30, 2012, the Company amortized $4,566 of debt discount.

At September 30, 2012, the Company remeasured the derivative liability and recorded a fair value of $87,938.  As a result of the remeasurement, the Company recorded a change in fair value associated with this derivative liability as a gain totaling $8,987 for the nine months ended September 30, 2012. The following management assumptions were considered:

Exercise price	$0.3213
Expected dividends	0%
Expected volatility	251.60%
Risk fee interest rate	0.17%
Expected life of conversion feature  in days	345

On September 26, 2012, the Company entered into an agreement whereby the Company will issue up to $166,000 in a convertible note.  The note matures on June 26, 2013 and bears an interest rate of 8%.  The conversion price equals the “Variable Conversion Price”, which is 70% of the “Market Price”, which is the average of the lowest three (3) trading prices for the common stock during the ten (10) trading day period prior to the conversion. As of September 30, 2012, the Company has $166,000 of convertible note as outstanding.  The holder of the note has a right to convert all or any part of the outstanding an unpaid principal amount into shares of common stock after six months.  The Company received $150,000 proceeds, less the $16,000 finder’s fee pursuant to the terms of this convertible note, on September 10, 2012.

The Company computed the fair value of the conversion feature at the commitment date, based on the following management assumptions:

Exercise price	$0.3150
Expected dividends	0%
Expected volatility	251.93%
Expected term: conversion feature	273 days
Risk free interest rate	0.17%

The fair value of the embedded conversion option on the commitment date was $178,114.  The Company recorded a related debt discount of $166,000, which is amortized over the life of the debt.  For the nine months ended September 30, 2012, the Company amortized $2,432 of debt discount.

At September 30, 2012, the Company remeasured the derivative liability and recorded a fair value of $177,086.  As a result of the remeasurement, the Company recorded a change in fair value associated with this derivative liability as a gain totaling $1,028 for the nine months ended September 30, 2012. The following management assumptions were considered:

Exercise price	$0.3010
Expected dividends	0%
Expected volatility	251.60%
Risk fee interest rate	0.17%
Expected life of conversion feature  in days	269

XML

Stockholders' Equity

9 Months Ended

Sep. 30, 2012

Stockholders' Equity [Abstract]

STOCKHOLDERS' EQUITY

NOTE 7 STOCKHOLDERS’ EQUITY

(A) Common Stock Issued for Cash

On December 31, 2005, the Company issued 100,000 shares of common stock for cash of $100 in exchange for acceptance of the incorporation expenses for the Company ($0.001/share).   As a result of the forward split, the 100,000 shares were increased to 400,000 shares ($0.00025/share) (See Note 7(D)).

For the year ended December 31, 2008, the Company issued 473,000 shares of common stock for cash of $118,250 ($0.25/share), of which $67,750 was a subscription receivable.   During the month of January 2009, $67,750 of stock subscription receivable was collected.  As a result of the forward split, the 473,000 shares were increased to 1,892,000 shares ($0.0625/share). (See Note 7(D)).

On January 2, 2009, the Company entered into stock purchase agreements to issue 20,000 shares of common stock for cash of $5,000 ($0.25/share).   As a result of the forward split, the 20,000 shares were increased to 80,000 shares ($0.0625/share) (See Note 7(D)).

On January 3, 2009, the Company entered into stock purchase agreements to issue 2,000 shares of common stock for cash of $500 ($0.25/share).  As a result of the forward split, the 2,000 shares were increased to 8,000 shares ($0.0625/share) (See Note 7(D)).

On January 3, 2009, the Company entered into stock purchase agreements to issue 2,000 shares of common stock for cash of $500 ($0.25/share).  As a result of the forward split, the 2,000 shares were increased to 8,000 shares ($0.0625/share) (See Note 7(D)).

On January 11, 2009, the Company entered into stock purchase agreements to issue 32,000 shares of common stock for cash of $8,000 ($0.25/share).  As a result of the forward split, the 32,000 shares were increased to 128,000 shares ($0.0625/share) (See Note 7(D)).

On January 12, 2009, the Company entered into stock purchase agreements to issue 2,000 shares of common stock for cash of $500 ($0.25/share).   As a result of the forward split, the 2,000 shares were increased to 8,000 shares ($0.0625/share) (See Note 7(D)).

On January 15, 2009, the Company entered into stock purchase agreements to issue 4,000 shares of common stock for cash of $1,000 ($0.25/share).  As a result of the forward split, the 4,000 shares were increased to 16,000 shares ($0.0625/share) (See Note 7(D)).

In February of 2009, the Company paid direct offering costs of $850 related to the securities sold.

On May 27, 2010, the Company issued one unit; each unit consisted of 100,000 shares of common stock and 100,000 warrants to purchase common stock, for cash of $22,500 net of the $2,500 finder’s fee ($0.25/share).  Each warrant is exercisable for a three year period and has an exercise price of $0.50 per share (See Note 7(C)).

On July 23, 2010, the Company issued one unit; each unit consisted of 100,000 shares of common stock and 100,000 warrants to purchase common stock, for cash of $25,000 ($0.25/share).  Each warrant is exercisable for a three year period and has an exercise price of $0.50 per share (See Note 7(C).

On August 5, 2010, the Company issued 10 units; each unit consisted of 100,000 shares of common stock and 100,000 warrants to purchase common stock, for cash of $250,000 ($0.25/share).  Each warrant is exercisable for a three year period and has an exercise price of $0.50 per share (See Note 7(C).

During the year ended December 31, 2010, the Company paid direct offering costs of$2,900 related to the securities sold.

On January 24, 2011, the Company issued 10,000 shares of common stock for cash of $1,000 ($0.10/share).

On February 23, 2011, the Company issued 300,000 shares of common stock for cash of $30,000 ($0.10/share).

On March 21, 2011, the Company issued 150,000 shares of common stock for cash of $15,000 ($0.10/share).

On May 2, 2011, the Company issued 2,000,000 shares of common stock for cash of $200,000 ($0.10/share).

During the month of June 2011, the Company issued 5,460,000 shares of common stock for cash of $546,000 ($0.10/share) of which $397,000 was a subscription receivable.  The Company received the entire $397,000 of subscription receivable in July 2011.

During the months of July, August and September of 2011, the Company issued 10,937,000 shares of common stock for cash of $1,093,700 ($0.10/share).

During the year-ended December 31, 2011, the Company paid $76,780 in finder’s fees and issued 955,800 warrants (See Note 7(C)).

(B) Stock Issued for Services

On October 14, 2008, the Company issued 44,900,000 shares of common stock to its founder having a fair value of $44,900 ($0.001/share) in exchange for services provided.  As a result of the forward split, the 44,900,000 shares were increased to 179,600,000 shares and its purchase price was similarly adjusted to $0.00025((See Note 7(D) and Note 9).

On November 24, 2008, the Company issued 4,000 shares of common stock having a fair value of $1,000 ($0.25/share) in exchange for consulting services.  As a result of the forward split, the 4,000 shares were increased to 16,000 shares and its purchase price was similarly adjusted to $0.0625/share (See Note 7(D)).

On December 5, 2008, the Company issued 4,000 shares of common stock having a fair value of $1,000 ($0.25/share) in exchange for consulting services.  As a result of the forward split, the 4,000 shares were increased to 16,000 shares and its purchase price was similarly adjusted to $0.0625/share (See Note 7(D)).

On December 20, 2008, the Company issued 4,000 shares of common stock having a fair value of $1,000 ($0.25/share) in exchange for consulting services.  As a result of the forward split, the 4,000 shares were increased to 16,000 shares and its purchase price was similarly adjusted to $0.0625/share (See Note 7(D)).

On January 12, 2009, the Company issued 4,000 shares of common stock having a fair value of $1,000 ($0.25/share) in exchange for consulting services.  As a result of the forward split, the 4,000 shares were increased to 16,000 shares and its purchase price was similarly adjusted to $0.0625/share (See Note 7(D)).

On January 14, 2009, the Company issued 20,000 shares of common stock having a fair value of $5,000 ($0.25/share) in exchange for services related to a development services agreement entered on January 19, 2009.  As a result of the forward split, the 20,000 shares were increased to 80,000 shares and its purchase price was similarly adjusted to $0.0625/share (See Note 7(D) and Note 8(B)).

On August 25, 2009, the Company issued 50,000 shares of common stock having a fair value of $3,125 ($0.0625/share), based upon the fair value on the date of grant, in exchange for professional services.

On August 31, 2009, the Company issued 885,714 shares of common stock in exchange for services valued at $62,000 related to the development services agreement entered into on January 19, 2009.  Based on the most recent fair market value at that time, the shares were valued at $55,357 ($0.0625/share), resulting in the recognition of a gain on the extinguishment of debt of $6,643 (See Note 8(B)).

On September 18, 2009, the Company issued 500,000 shares of common stock as compensation pursuant to the terms of a consulting agreement, having a fair value of $175,000 ($0.35/share) based upon fair value on the date of grant.  On November 11, 2009, the Company cancelled the agreement and 300,000 shares of common stock were returned to the Company. As of December 31, 2009, $70,000 is recorded as consulting expense and $105,000 of deferred compensation was reclassified to $0 (See Note 8(B)).

On September 18, 2009, the Company issued 600,000 shares of common stock as compensation pursuant to the terms of a consulting agreement, having a fair value of $210,000 ($0.35/share) based upon fair value on the date of grant.  On November 18, 2009, the Company cancelled the agreement and 400,000 shares of common stock were returned to the Company.  As of December 31, 2009, $70,000 is recorded as consulting expense and $140,000 of deferred compensation was reclassified to $0 (See Note 8(B)).

On September 21, 2009, the Company issued 600,000 shares of common stock as compensation pursuant to the terms of a consulting agreement, having a fair value of $210,000 ($0.35/share) based upon fair value on the date of grant.  On December 18, 2009, the Company terminated the consulting agreement and 400,000 shares were returned to the Company.  As of December 31, 2009, $70,000 is recorded as consulting expense and $140,000 of deferred compensation was reclassified to $0 (See Note 8(B)).

On November 12, 2009, the Company issued 100,000 shares of common stock as compensation pursuant to the terms of the consulting agreement, having a fair value of $178,000 ($1.78/share) based upon fair value on the date of grant.  During 2009 and 2010, $11,948 and $89,000 was recorded as consulting expense, respectively.  For the year ended December 31, 2011, $77,052 is recorded as consulting expense and $0 is recorded as deferred compensation (See Note 8(B)).

On November 12, 2009, the Company issued 200,000 shares of common stock as compensation pursuant to the terms of the consulting agreement, having a fair value of $400,000 ($2.00/share) based upon fair value on the date of grant.  During 2009 and 2010, $22,466 and $200,000 was recorded as consulting expense, respectively.  For the year ended December 31, 2011, $177,534 is recorded as consulting expense and $0 is recorded as deferred compensation (See Note 8(B)).

On November 16, 2009, the Company issued 100,000 shares of common stock as compensation pursuant to the terms of the consulting agreements, having a fair value of $180,000 ($1.80/share) based upon fair value on the date of grant.  During 2009 and 2010, $11,096 and $90,000 was recorded as consulting expense, respectively.  For the year ended December 31, 2011, $78,904 is recorded as consulting expense and $0 is recorded as deferred compensation (See Note 8(B)).

On November 18, 2009, the Company issued 30,000 shares of common stock as compensation pursuant to the terms of the consulting agreement, having a fair value of $45,000 ($1.50/share) based upon fair value on the date of grant.  During 2009, $5,301 was recorded as consulting expense.  For the year ended December 31, 2010, $39,699 was recorded as consulting expense. (See Note 8(B)).

On November 21, 2009, the Company issued 30,000 shares of common stock as compensation pursuant to the terms of the marketing agreement, having a fair value of $53,100 ($1.77/share) based upon fair value on the date of grant.  For the year ended December 31, 2010, $53,100 was recorded as consulting expense (See Note 8(B)).

On December 3, 2009, the Company issued 240,000 shares of common stock as compensation pursuant to the terms of the consulting agreement, having a fair value of $468,000 ($1.95/share) based upon fair value on the date of grant.  As of December 31, 2009, $468,000 was recorded as consulting expense (See Note 8(B)).

On December 3, 2009, the Company issued 35,000 shares of common stock as compensation pursuant to the terms of the commission agreement, having a fair value of $68,250 ($1.95/share) based upon fair value on the date of grant.  As of December 31, 2009, $68,250 was recorded as consulting expense (See Note 8(B)).

On December 3, 2009, the Company issued 35,000 shares of common stock as compensation pursuant to the terms of the consulting agreement, having a fair value of $68,250 ($1.95/share) based upon fair value on the date of grant.  As of December 31, 2009, $68,250 was recorded as consulting expense (Note 8(B)).

On December 3, 2009, the Company issued 10,000 shares of common stock as compensation pursuant to the terms of the commission agreement, having a fair value of $19,500 ($1.95/share) based upon fair value on the date of grant.  As of December 31, 2009, $19,500 is recorded as consulting expense (See Note 8(B)).

On December 15, 2009, the Company issued 100,000 shares of common stock as compensation pursuant to the terms of the consulting agreement, having a fair value of $200,000 ($2.00/share) based upon fair value on the date of grant.  During 2009, $71,111 was recorded as consulting expense.  For the year ended December 31, 2010, $128,889 was recorded as consulting expense (See Note 8(B)).

On December 27, 2009, the Company issued 10,000 shares of common stock as compensation pursuant to the terms of the consulting agreement, having a fair value of $19,400 ($1.94/share) based upon fair value on the date of grant.  For the year ended December 31, 2010, $19,400 was recorded as consulting expense (See Note 8(B)).

On December 27, 2009, the Company issued 10,000 shares of common stock as compensation pursuant to the terms of the consulting agreement, having a fair value of $19,400 ($1.94/share) based upon fair value on the date of grant.  For the year ended December 31, 2010, $19,400 was recorded as consulting expense (See Note 8(B)).

On December 27, 2009, the Company issued 10,000 shares of common stock as compensation pursuant to the terms of the consulting agreement, having a fair value of $19,400 ($1.94/share) based upon fair value on the date of grant.  For the year ended December 31, 2010, $19,400 was recorded as consulting expense (See Note 8(B)).

On December 30, 2009, the Company issued 1,500,000 shares of common stock as compensation pursuant to the terms of the advertising agreement, having a fair value of $2,895,000 ($1.93/share) based upon fair value on the date of grant.  In 2010, the Company cancelled a portion of the agreement and as a result, 1,000,000 shares of common stock were returned to the Company.  For the year ended December 31, 2010, $965,000 was recorded as consulting expense (See Note 8(B)).

On December 31, 2009, the Company issued 75,000 shares of common stock as compensation pursuant to the terms of the consulting agreement, having a fair value of $144,750 ($1.93/share) based upon fair value on the date of grant.  For the year ended December 31, 2010, $116,374 was recorded as consulting expense.  For the year ended December 31, 2011, $28,376 is recorded as consulting expense (See Note 8(B)).

On December 31, 2009, the Company issued 75,000 shares of common stock as compensation pursuant to the terms of the consulting agreement, having a fair value of $144,750 ($1.93/share) based upon fair value on the date of grant.  For the year ended December 31, 2010, $116,374 was recorded as consulting expense.  For the year ended December 31, 2011, $28,376 is recorded as consulting expense (See Note 8(B)).

On December 31, 2009, the Company issued 500,000 shares of common stock as compensation pursuant to the terms of the consulting agreement, having a fair value of $965,000 ($1.93/share) based upon fair value on the date of grant.  For the year ended December 31, 2010, $965,000 was recorded as consulting expense (See Note 8(B)).

During December of 2009, the Company issued 680,000 shares of common stock as compensation pursuant to the terms of the consulting agreements, having a fair value of $1,312,400 ($1.93/share) based upon fair value on the date of grant.  During 2009 and 2010, $2,802 and $709,116 was recorded as consulting expense, respectively.  For the year ended December 31, 2011, $600,482 is recorded as consulting expense and $0 is recorded as deferred compensation (See Note 8(B)).

During December of 2009, the Company issued 600,000 shares of common stock as compensation pursuant to the terms of the consulting agreements, having a fair value of $1,170,000 ($1.95/share) based upon fair value on the date of grant.  During 2009 and 2010, $34,192 and $585,000 was recorded as consulting expense, respectively.  For the year ended December 31, 2011, $550,808 is recorded as consulting expense and $0 is recorded as deferred compensation (See Note 8(B)).

On January 15, 2010, the Company issued 100,000 shares of common stock as compensation pursuant to the terms of the consulting agreement, having a fair value of $170,000 ($1.70/share) based upon fair value on the date of grant.  For the year ended December 31, 2010, $81,507 was recorded as consulting expense.  For the year ended December 31, 2011, $88,493 is recorded as consulting expense and $0 is recorded as deferred compensation (See Note 8(B)).

On February 17, 2010, the Company entered into a twelve month consulting agreement with an unrelated third party effective February 17, 2010.  In exchange for the services provided, the Company issued 1,000,000 shares of common stock having a fair value of $1,240,000 ($1.24/share) based upon fair value on the date of grant.  For the year ended December 31, 2010, $1,066,740 was recorded as consulting expense.  For the year ended December 31, 2011, $173,260 is recorded as consulting expense (See Note 8(B)).

On June 1, 2010, the Company entered into a twelve month consulting agreement for consulting and business services.  As part of the agreement, the Company issued 40,000 shares as a nonrefundable retainer fee having a value of $10,000 ($0.25/share) based upon fair value on the date of the agreement.  (See Note 8(B)).

On July 23, 2010, the Company issued 10,000 shares of common stock pursuant to a consulting agreement for consulting services having a fair value of $2,000 ($0.20/share) based upon fair value on the grant date (See Note 8(B)).

On August 1, 2010, the Company issued 200,000 shares of common stock pursuant to a consulting agreement for consulting services having a fair value of $40,000 ($0.20/share) based upon fair value on the grant date (See Note 8(B)).

On September 1, 2010, the Company issued 100,000 shares of common stock pursuant to a consulting agreement for consulting services having a fair value of $19,000 ($0.19/share) based upon fair value on the grant date (See Note 8(B)).

On October 1, 2010, the Company issued 100,000 shares of common stock pursuant to a consulting agreement for consulting services having a fair value of $18,000 ($0.18/share) based upon fair value on the grant date (See Note 8(B)).

On November 1, 2010, the Company issued 100,000 shares of common stock pursuant to a consulting agreement for consulting services having a fair value of $25,000 ($0.25/share) based upon fair value on the grant date (See Note 8(B)).

On December 14, 2010, the Company issued 250,000 shares of common stock pursuant to a consulting agreement for consulting services having a fair value of $37,500 ($0.15/share) based upon fair value on the grant date (See Note 8(B)).

On January 17, 2011, the Company issued 3,000,000 shares of common stock to its' new CEO pursuant to an employment agreement having a fair value of $300,000 ($0.10/share) based upon fair value on the grant date.  (See Note 8(A)).

On February 17, 2011, the Company issued 500,000 shares of common stock pursuant to a consulting agreement for consulting services having a fair value of $55,000 ($0.11/share) based upon fair value on the grant date (See Note 8(B)).

On March 3, 2011, the Company issued 1,000,000 shares of common stock pursuant to a consulting agreement for consulting services having a fair value of $80,000 ($0.08/share) based upon fair value on the grant date (See Note 8(B)).

On May 17, 2011, the Company issued 2,000,000 shares of common stock pursuant to an employment agreement having a fair value of $140,000 ($0.07/share) based upon fair value on the grant date.  (See Note 8(A)).

During June 2011, the Company issued 300,000 shares of common stock pursuant to  consulting agreements for consulting services having a fair value of $75,000 ($0.25/share) based upon fair value on the grant date (See Note 8(B)).

On June 15, 2011, the Company issued 15,980 shares of common stock pursuant to a consulting agreement for consulting services having a fair value of $1,598 ($0.10/share) based upon the terms of the consulting agreement (See Note 8(B)).

On July 1, 2011, the Company issued 6,500 shares of common stock pursuant to a consulting agreement for consulting services having a fair value of $520 ($0.08/share) based upon the terms of the consulting agreement (See Note 8(B)).

On August 14, 2011, the Company issued 2,443 shares of common stock pursuant to two consulting agreements for consulting services having a fair value of $855 ($0.35/share) based upon the terms of the consulting agreements (See Note 8(B)).

On September 12, 2011, the Company issued 2,860 shares of common stock pursuant to two consulting agreements for consulting services having a fair value of $715 ($0.25/share) based upon the terms of the consulting agreements (See Note 8(B)).

On September 18, 2011, the Company issued 15,403 shares of common stock pursuant to two consulting agreements for consulting services having a fair value of $3,388 ($0.22/share) based upon the terms of the consulting agreements (See Note 8(B)).

On September 25, 2011, the Company issued 1,500 shares of common stock pursuant to two consulting agreements for consulting services having a fair value of $585 ($0.39/share) based upon the terms of the consulting agreements (See Note 8(B)).

During the three months ended September 30, 2011, the Company issued 50,482 shares of common stock pursuant to two consulting agreements for consulting services having a fair value of $5,048 ($0.10/share) based upon the terms of the consulting agreements (See Note 8(B)).

On September 19, 2011, the Company issued 100,000 shares of common stock pursuant to a consulting agreement for consulting services having a fair value of $23,000 ($0.23/share) based upon the terms of the consulting agreement (See Note 8(B)).

On September 21, 2011, the Company issued 400,000 shares of common stock pursuant to a consulting agreement for consulting services having a fair value of $100,000 ($0.25/share) based upon the terms of the consulting agreement (See Note 8(B)).

On September 24, 2011, the Company issued 100,000 shares of common stock pursuant to a consulting agreement for consulting services having a fair value of $33,000 ($0.33/share) based upon the terms of the consulting agreement (See Note 8(B)).

On September 27, 2011, the Company issued 100,000 shares of common stock pursuant to two consulting agreements for consulting services having a fair value of $39,000 ($0.22/share) based upon the terms of the consulting agreements (See Note 8(B)).

During October 2011, the Company issued 123,795 shares of common stock for services having a fair value of $58,184 ($0.47/share).

On October 28, 2011, the Company issued 100,000 shares of common stock for consulting services having a fair value of $88,000 ($0.88/share).

On November 18, 2011, the Company issued 100,000 shares of common stock for consulting services having a fair value of $70,000 ($0.70/share).

During December 2011, the Company issued 200,000 shares of common stock for services having a fair value of $108,000 ($0.54/share).

On December 18, 2011, the Company issued 100,000 shares of common stock for consulting services having a fair value of $50,000 ($0.50/share).

On January 25, 2012 the Company issued 733 shares of common stock pursuant to two consulting agreements for consulting services having a fair value of $455 ($0.62/share) based upon the terms of the consulting agreements (See Note 8(B)).

On March 14, 2012, the Company entered into a settlement agreement with a former employee with relation to the restriction on shares owned by the former employee.  The settlement agreement will lift the restriction on his 6 million shares, and thus agreed to allow the former employee to sell 250,000 of the Company stock per quarter for two years.  In addition, the Company settled a dispute over the termination of the employment agreement by agreeing to give the former employee an additional 150,000 shares to eliminate any dispute over anything owed under his old employment agreement.  He is not an affiliate, not an insider and not a 5% or greater shareholder.  For the nine months ended September 30, 2012, the Company issued 150,000 shares of common stock for consulting services having a fair value of $31,500 ($0.21/share), in relation to this settlement agreement.

On April 22, 2012, the Company issued 200,000 shares of common stock for services having a fair value of $60,000 ($0.30/share).

In July and August of 2012, the Company issued 125,000 shares of stock to an employee per an employment agreement dated June 11, 2012 having a fair value of $31,250 ($0.25/share) based upon the terms of the employment agreement (See Note 8(A)).

On August 3, 2012, the Company issued 3,000,000 shares of common stock at an offering price of $.32 per share in exchange for consulting services rendered having a fair value at the grant date of $960,000.  The Company will recognize the value of the shares over the life of the agreement.  As of September 30, 2012, the Company recognized $0 in expense and recorded deferred compensation of $960,000 (See Note 8(B)).

On August 17, 2012, the Company issued 150,000 shares of common stock for consulting services having a fair value of $45,000 ($0.30/share).

On August 22, 2012, the Company issued 500,000 shares of common stock at an offering price of $.30 per share in exchange for consulting services rendered having a fair value at the grant date of $150,000.  The Company will recognize the value of the shares over the life of the agreement.  As of September 30, 2012, the Company recognized $6,250 in expenses and recorded deferred compensation of $143,750 (See Note 8(B)).

(C) Common Stock Warrants

On December 30, 2009, the Company issued 500,000 warrants under a consulting agreement. The Company recognized an expense of $823,077 for the year ended December 31, 2009.  The Company recorded the fair value of the warrants  based on the fair value of each warrant grant estimated on the date of grant using the Black-Scholes option pricing model with the following weighted average assumptions used for grants in 2009, dividend yield of zero, expected volatility of 112.80%; risk-free interest rates of 1.65%, expected life of three years. The warrants vested immediately.   The warrants expire in three years from the date of issuance and have an exercise price of $0.52 per share.

On May 27, 2010, the Company issued 10,000 warrants under a consulting agreement. The Company recognized an expense of $1,782 for the year ended December 31, 2010.  The Company recorded the fair value of the warrants  based on the fair value of each warrant grant estimated on the date of grant using the Black-Scholes option pricing model with the following weighted average assumptions used for grants in 2010, dividend yield of zero, expected volatility of 152.80%; risk-free interest rates of 1.35%, expected life of three years. The warrants vested immediately.   The warrants expire in three years from the date of issuance and have an exercise price of $0.50 per share (See Note 8(B)).

On June 1, 2010, the Company issued 40,000 warrants under a consulting agreement. The Company recognized an expense of $7,184 for the year ended December 31, 2010.  The Company recorded the fair value of the warrants  based on the fair value of each warrant grant estimated on the date of grant using the Black-Scholes option pricing model with the following weighted average assumptions used for grants in 2010, dividend yield of zero, expected volatility of 145.70%; risk-free interest rates of 1.26%, expected life of three years.  The warrants vested immediately.  The warrants expire in three years from the date of issuance and have an exercise price of $0.50 per share (See Note 8(B)).

On July 23, 2010, the Company issued 10,000 warrants under a consulting agreement. The Company recognized an expense of $1,593 for the year ended December 31, 2010.  The Company recorded the fair value of the warrants  based on the fair value of each warrant grant estimated on the date of grant using the Black-Scholes option pricing model with the following weighted average assumptions used for grants in 2010, dividend yield of zero, expected volatility of 172.90%; risk-free interest rates of 0.94%, expected life of three years. The warrants vested immediately.   The warrants expire in three years from the date of issuance and have an exercise price of $0.50 per share (See Note 8(B)).

During the year ended December 31, 2010, the Company issued 1,200,000 warrants in conjunction with the sale of the Company stock (See Note 7(A)).

On September 2, 2011, the Company issued 955,800 warrants under consulting agreements. The Company recognized an expense of $248,498 for the year ended December 31, 2011.  The Company recorded the fair value of the warrants  based on the fair value of each warrant grant estimated on the date of grant using the Black-Scholes option pricing model with the following weighted average assumptions used for grants in 2011, dividend yield of zero, expected volatility of 461.11%; risk-free interest rates of 0.33%, expected life of three years. The warrants vested immediately.   The warrants expire in three years from the date of issuance and have an exercise price of $0.10 per share (See Note 8(B)).

On June 11, 2012, the Company issued 200,000 warrants under consulting agreements. The Company recognized an expense of $48,031 for the nine months ended September 30, 2012.  The Company recorded the fair value of the warrants  based on the fair value of each warrant grant estimated on the date of grant using the Black-Scholes option pricing model with the following weighted average assumptions used for grants in 2012, dividend yield of zero, expected volatility of 237.76%; risk-free interest rates of 0.19%, expected life of three years. The warrants vested immediately.   The warrants expire in three years from the date of issuance and have an exercise price of $0.25 per share (See Note 8(B)).

The following tables summarize all warrant grants as of September 30, 2012 and September 30, 2011, and the related changes during these periods are presented below:

	Number of Warrants		Weighted Average Exercise  Price
Stock Warrants
Balance at December 31, 2010		1,760,000	$	0.51
Granted		955,800		0.10
Exercised
Forfeited
Balance at December 31, 2011		2,715,800	$	0.36
Granted		200,000	$	0.25
Exercised		-
Forfeited		-
Balance at September 30, 2012		2,915,800
Options Exercisable at September 30, 2012		2,915,800	$	0.36
Weighted Average Fair Value of Options Granted			$	0.36

	Warrants Outstanding							Warrants Exercisable
	Range of Exercise Price	Number Outstanding at September 30, 2012		Weighted  Average Remaining Contractual Life		Weighted Average  Exercise Price		Number Exercisable at September 30, 2012		Weighted Average  Exercise Price
$	0.52		500,000		0.25	$	0.52		500,000	$	0.52
$	0.50		1,260,000		0.63	$	0.50		1,260,000	$	0.50
$	0.10		955,800		1.92	$	0.10		955,800	$	0.10
$	0.25		200,000		2.70	$	0.25		200,000	$	0.25

Warrants Outstanding								Warrants Exercisable
Range of Exercise  Price		Number Outstanding at September 30, 2011		Weighted  Average  Remaining Contractual  Life		Weighted Average  Exercise Price		Number Exercisable at September 30, 2011		Weighted Average  Exercise Price
$	0.52		500,000		1.25	$	0.52		500,000	$	0.52
$	0.50		1,260,000		1.49	$	0.50		1,260,000	$	0.50
$	0.10		955,800		2.92	$	0.10		955,800	$	0.10

In connection with the warrants issued for cash and services, the Company has an aggregate of 2,915,800 and 2,715,800 warrants outstanding as of September 30, 2012 and 2011, respectively.  As of September 30, 2012, the Company has reserved 2,915,800 shares of common stock for the future exercise of the warrants.

(D) Stock Split Effected in the Form of a Stock Dividend

On January 16, 2009, the Company's Board of Directors declared a four-for-one stock split to be effected in the form of a stock dividend.  The stock split was distributed on January 16, 2009 to shareholders of record.  A total of 136,713,000 shares of common stock were issued.  All basic and diluted loss per share and average shares outstanding information has been adjusted to reflect the aforementioned stock dividend.

(E) Amendment to Articles of Incorporation

On January 27, 2009, the Company amended its Articles of Incorporation to provide for an increase in its authorized share capital. The authorized capital stock increased to 250,000,000 common shares at a par value of $0.001 per share, and 10,000,000 preferred shares at a par value of $0.001 with class and series designations, voting rights, and relative rights and preferences to be determined by the Board of Directors of the Company from time to time.

On June 2, 2010, the Company amended its Articles of Incorporation to provide for an increase in its authorized share capital. The authorized capital stock increased to 295,000,000 common shares at a par value of $0.001 per share.

On September 20, 2010, the Company amended its Articles of Incorporation to provide for an increase in its authorized share capital and a change in the par value per share. The authorized capital stock increased to 400,000,000 common shares at a par value of $0.0001 per share.

Effective March 1, 2011, the Company filed with the State of Delaware a Certificate of Amendment of Certificate of Incorporation changing our name from So Act Network, Inc. to Max Sound Corporation.

(F) In Kind Contribution

During the fourth quarter of 2008, a former stockholder of the Company paid $4,400 of operating expenses on behalf of the Company.

During the fourth quarter of 2008, the principal stockholder contributed office space with a fair market value of $2,913 (See Note 9).

For the year ended December 31, 2009, the principal stockholder contributed office space with a fair market value of $12,600 (See Note 9).

For the year ended December 31, 2010, the principal stockholder contributed office space with a fair value of $9,450 (See Note 9).

(G) Share Conversion

On June 2, 2010, a principal stockholder converted $283,652 of accrued compensation into 945,507 shares of common stock at $0.30 per share (See Note 9).

On February 17, 2011, a principal stockholder converted $144,000 of accrued compensation into 1,309,091 shares of common stock at $0.11 per share (See Note 9).

On February 17, 2011, a principal stockholder converted $100,000 of a line of credit owed into 909,091 shares of common stock at $.011 per share (See Note 4 and Note 9).

On January 18, 2011, the Company entered into a conversion agreement executed by a note holder for 109,375 shares based on a conversion price of $0.032 per share (See Note 6).

On February 9, 2011, the Company entered into a conversion agreement executed by a note holder for 271,186 shares based on a conversion price of $0.0295 per share (See Note 6).

On February 15, 2011, the Company entered into a conversion agreement executed by a note holder for 357,143 shares based on a conversion price of $0.0336 per share (See Note 6).

On February 23, 2011, the Company entered into a conversion agreement executed by a note holder for 220,264 shares based on a conversion price of $0.0454 per share (See Note 6).

On April 11, 2011, the Company entered into a conversion agreement executed by a note holder for 587,382 shares based on a conversion price of $0.0315 per share (See Note 6).

On August 25, 2011, the Company entered into a conversion agreement executed by a note holder for 77,220 shares based on a conversion price of $0.1554 per share (See Note 6).

On August 30, 2011, the Company entered into a conversion agreement executed by a note holder for 96,220 shares based on a conversion price of $0.1455 per share (See Note 6).

On September 12, 2011, the Company entered into a conversion agreement executed by a note holder for 116,505 shares based on a conversion price of $0.1339 per share (See Note 6).

On September 14, 2012, the Company entered into a conversion agreement executed by a note holder for 528,035 shares based on a conversion price of $0.322 per share (See Note 6).

On September 21, 2012, the Company entered into a conversion agreement executed by a note holder for 72,385 shares based on a conversion price of $0.2763 per share (See Note 6).

On September 27, 2012, the Company entered into a conversion agreement executed by a note holder for 91,208 shares based on a conversion price of $0.2741 per share (See Note 6).

(H) Share Exchange

On May 11, 2010, the Company acquired the rights to an audio technology known as Max Audio Technology (Max) through a share exchange, whereby the Company issued 30,000,000 shares of common stock to two individuals in exchange for their rights in Max having a value of $7,500,000 based upon recent market value ($0.25/share) (See Note 8(B)).

On January 17, 2011, the Company acquired the rights to software technology known as Blog Software, Social Media Vault, Social Media Bar and Trending Topix (BSST) through a share exchange, whereby the Company issued 3,000,000 shares of common stock to two individuals in exchange for their rights to BSST having a value of $300,000 based upon recent market value ($0.10/share).

(I) Stock Options

On January 17, 2011, the Company issued 12,000,000 options to buy common shares of the Company's stock at $0.12 per share, good for three years, to its' new CEO pursuant to an employment agreement.  The Company recognized an expense of $1,199,794 for the year ended December 31, 2011.  The Company recorded the fair value of the options  based on the fair value of each option grant estimated on the date of grant using the Black-Scholes option pricing model with the following weighted average assumptions used for grants in 2010; dividend yield of zero, expected volatility of 436.04%, risk-free interest rates of 1.00%, expected life of three years.  The options vest immediately (See Note 8 (A)).

The following tables summarize all warrant grants as of September 30, 2012 and September 30, 2011, and the related changes during these periods are presented below:

	Number of Options		Weighted Average Exercise Price
Stock Options
Balance at December 31, 2011		12,000,000	$	0.12
Granted		-	$	-
Exercised		-
Forfeited		-
Balance at September 30, 2012
		12,000,000	$	0.12
Options Exercisable at September 30, 2012		12,000,000	$	0.12
Weighted Average Fair Value of Options Granted	$	0.12

Options Outstanding								Options Exercisable
Range of Exercise Price		Number Outstanding at September 30,  2012		Weighted Average  Remaining Contractual Life		Weighted Average Exercise Price		Number Exercisable at September 30, 2012		Weighted Average Exercise Price
$	0.12		12,000,000		1.30	$	0.12		12,000,000	$	0.12

Options Outstanding								Options Exercisable
Range of  Exercise Price		Number Outstanding at September 30, 2011		Weighted  Average Remaining Contractual Life		Weighted Average  Exercise Price		Number Exercisable at September 30, 2011		Weighted Average Exercise Price
$	0.12		12,000,000		2.30	$	0.12		12,000,000	$	0.12

In connection with the options issued for cash and services, the Company has an aggregate of 12,000,000 and 12,000,000 options outstanding as of September 30, 2012 and 2011, respectively.  As of September 30, 2012, the Company has reserved 12,000,000 shares of common stock for the future exercise of the options.

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Related Party Transactions

9 Months Ended

Sep. 30, 2012

Related Party Transactions [Abstract]

RELATED PARTY TRANSACTIONS

NOTE 9          RELATED PARTY TRANSACTIONS

During the year ended December 31, 2008, the Company received $18,803 from the principal stockholder.  Pursuant to the terms of the loan, the loan is bearing an annual interest rate of 3.25% and due on demand.  In 2008, the Company repaid $15,000 in principal to the principal stockholder.  In 2009, the Company repaid $3,803 in principal to the principal stockholder.  As of December 31, 2010, the principal portion of this principal stockholder loan balance has been repaid (See Note 3).

On May 11, 2009, the Company received $9,500 from a principal stockholder. During the year ended December 31, 2009, the Company repaid $1,500 in principal to the principal stockholder.  Pursuant to the terms of the loan, the loan is bearing an annual interest rate of 3.25% and is due on demand (See Note 3).

On May 22, 2009, the Company received $15,000 from a principal stockholder.  During the year ended December 31, 2010, the Company repaid $6,000 in principal to a principal stockholder under the terms of the loan.  Pursuant to the terms of the loan, the loan is bearing an annual interest rate of 3.25% and is due on demand (See Note 3).

On May 26, 2009, the Company received $16,700 from a principal stockholder.  During the year ended December 31, 2010, the Company repaid $15,700 in principal to the principal stockholder under the terms of this loan.  Pursuant to the terms of the loan, the loan is bearing an annual interest rate of 3.25% and is due on demand (See Note 3).

During the year ended December 31, 2011, the Company repaid $18,000 in principal and $2,116 of accrued interest to the principal stockholder related to these principal loans (See Note 3).

On May 28, 2009, the Company entered into a two year line of credit agreement with a principal stockholder in the amount of $100,000.  The line of credit carries an interest rate at 3.25%.  As of December 31, 2011, the principal shareholder has advanced the Company $100,000 under the terms of this line of credit agreement (See Note 4).

On November 10, 2009, the Company entered into a two year line of credit agreement with a principal stockholder in the amount of $100,000.  The line of credit carries an interest rate at 3.25%.  As of December 31, 2011, the principal shareholder has advanced $100,000 to the Company under the terms of this line of credit agreement (See Note 4).

On March 25, 2010, the Company entered into a two year line of credit agreement with the principal stockholder in the amount of $500,000.  The line of credit carries an interest rate of 3.25%.  On February 17, 2011, the principal stockholder converted $100,000 of the line of credit owed into 909,091 shares of common stock at $0.11 per share.  As of December 31, 2011, the principal stockholder has advanced $360,580 to the Company under this line of credit agreement (See Note 7(G) and Note 4).

As of December 31, 2011, the Company repaid $460,580 in principal and $11,283 of accrued interest to the principal stockholder related to these lines of credit (See Note 4).

On October 14, 2008, the Company issued 44,900,000 shares of common stock to its founder having a fair value of $44,900 ($0.001/share) in exchange for services provided.  As a result of the forward split, the 44,900,000 shares were increased to 179,600,000 shares and its purchase price was similarly adjusted to $0.00025 (See Note 7(B) and Note 7(D)).

On October 13, 2008, the Company executed an employment agreement with its President and CEO.  The term of the agreement is ten years.  As compensation for services, the President will receive a monthly compensation of $18,000 beginning October 13, 2008.  In addition, to the base salary, the employee is entitled to receive a 10% commission of all sales of the Corporation.  In September of 2012, the 10% commission on sales was changed to read 7% commission on the net profits of the Company.  The agreement also calls for the employee to receive health benefits (See Note 8(A)).

On June 2, 2010, a principal stockholder converted $283,652 of accrued compensation into 945,507 shares of common stock at $0.30 per share.  (See Note 7(G)).

On February 17, 2011, a principal stockholder converted $144,000 of accrued compensation into 1,309,091 shares of common stock at $.0.11 per share. (See Note 7(G)).

During the fourth quarter of 2008, the principal stockholder contributed office space with a fair market value of $2,913 (See Note 7(F)).

For the year ended December 31, 2009, the principal stockholder contributed office space with a fair market value of $12,600 (See Note 7(F)).

For the year ended December 31, 2010, the principal stockholder contributed office space with a fair value of $9,450 (See Note 7(F)).

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Stockholders' Equity (Details 3) (Stock Option [Member], $ 0.12 [Member], USD $)	9 Months Ended
	Sep. 30, 2012	Sep. 30, 2011
Stock Option [Member] | $ 0.12 [Member]
Warrants outstanding and exercisable activity
Outstanding, Range of Exercise Price	$ 0.12	$ 0.12
Outstanding, Number Outstanding at September 30, 2012	12,000,000	12,000,000
Outstanding, Weighted Average Remaining Contractual Life	1 year 3 months 18 days	2 years 3 months 18 days
Exercisable, Range of Exercise Price	$ 0.12	$ 0.12
Exercisable, Number Exercisable at September 30, 2012	12,000,000	12,000,000
Exercisable, Weighted Average Exercise Price	$ 0.12	$ 0.12

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Convertible Debts (Tables)

9 Months Ended

Sep. 30, 2012

Fair Value Assumption 1 [Member]

Fair Value, Balance Sheet Grouping, Financial Statement Captions [Line Items]

Summary of assumptions used in measuring fair value

Exercise price	$0.1377
Expected dividends	0%
Expected volatility	172.27%
Expected term: conversion feature	267 days
Risk free interest rate	0.32%

Fair Value Assumption Remeasurement 1 [Member]

Fair Value, Balance Sheet Grouping, Financial Statement Captions [Line Items]

Summary of assumptions used in measuring fair value

Exercise price	$0.0393
Expected dividends	0%
Expected volatility	471.81%
Risk fee interest rate	0.30%
Expected life of conversion feature in days	0

Fair Value Assumption 2 [Member]

Fair Value, Balance Sheet Grouping, Financial Statement Captions [Line Items]

Summary of assumptions used in measuring fair value

Exercise price	$0.0738
Expected dividends	0%
Expected volatility	456.63%
Expected term: conversion feature	365 days
Risk free interest rate	0.27%

Fair Value Assumption Remeasurement 2 [Member]

Fair Value, Balance Sheet Grouping, Financial Statement Captions [Line Items]

Summary of assumptions used in measuring fair value

Exercise price	$0.035
Expected dividends	0%
Expected volatility	514.06%
Risk fee interest rate	0.19%
Expected life of  conversion feature in days	0

Fair Value Assumption 3 [Member]

Fair Value, Balance Sheet Grouping, Financial Statement Captions [Line Items]

Summary of assumptions used in measuring fair value

Exercise price	$0.2629
Expected dividends	0%
Expected volatility	228.76%
Expected term: conversion feature	365 days
Risk free interest rate	0.18%

Fair Value Assumption Remeasurement 3 [Member]

Fair Value, Balance Sheet Grouping, Financial Statement Captions [Line Items]

Summary of assumptions used in measuring fair value

Exercise price	$0.3220
Expected dividends	0%
Expected volatility	251.37%
Risk fee interest rate	0.18%
Expected life of  conversion feature in days	0

Fair Value Assumption 4 [Member]

Fair Value, Balance Sheet Grouping, Financial Statement Captions [Line Items]

Summary of assumptions used in measuring fair value

Exercise price	$0.1490
Expected dividends	0%
Expected volatility	228.61%
Expected term: conversion feature	280 days
Risk free interest rate	0.21%

Fair Value Assumption Remeasurement 4 [Member]

Fair Value, Balance Sheet Grouping, Financial Statement Captions [Line Items]

Summary of assumptions used in measuring fair value

Exercise price	$0.2795
Expected dividends	0%
Expected volatility	251.60%
Risk fee interest rate	0.17%
Expected life of  conversion feature in days	80

Fair Value Assumption 5 [Member]

Fair Value, Balance Sheet Grouping, Financial Statement Captions [Line Items]

Summary of assumptions used in measuring fair value

Exercise price	$0.2077
Expected dividends	0%
Expected volatility	232.90%
Expected term: conversion feature	268 days
Risk free interest rate	0.19%

Fair Value Assumption Remeasurement 5 [Member]

Fair Value, Balance Sheet Grouping, Financial Statement Captions [Line Items]

Summary of assumptions used in measuring fair value

Exercise price	$0.3010
Expected dividends	0%
Expected volatility	251.60%
Risk fee interest rate	0.17%
Expected life of  conversion feature in days	89

Fair Value Assumption 6 [Member]

Fair Value, Balance Sheet Grouping, Financial Statement Captions [Line Items]

Summary of assumptions used in measuring fair value

Exercise price	$0.1797
Expected dividends	0%
Expected volatility	240.78%
Expected term: conversion feature	365 days
Risk free interest rate	0.18%

Fair Value Assumption Remeasurement 6 [Member]

Fair Value, Balance Sheet Grouping, Financial Statement Captions [Line Items]

Summary of assumptions used in measuring fair value

Exercise price	$0.3010
Expected dividends	0%
Expected volatility	251.60%
Risk fee interest rate	0.17%
Expected life of  conversion feature in days	207

Fair Value Assumption 7 [Member]

Fair Value, Balance Sheet Grouping, Financial Statement Captions [Line Items]

Summary of assumptions used in measuring fair value

Exercise price	$0.2030
Expected dividends	0%
Expected volatility	240.90%
Expected term: conversion feature	60 days
Risk free interest rate	0.18%

Fair Value Assumption Remeasurement 7 [Member]

Fair Value, Balance Sheet Grouping, Financial Statement Captions [Line Items]

Summary of assumptions used in measuring fair value

Exercise price	$0.3010
Expected dividends	0%
Expected volatility	251.60%
Risk fee interest rate	0.17%
Expected life of  conversion feature in days	35

Fair Value Assumption 8 [Member]

Fair Value, Balance Sheet Grouping, Financial Statement Captions [Line Items]

Summary of assumptions used in measuring fair value

Exercise price	$0.1647
Expected dividends	0%
Expected volatility	234.89%
Expected term: conversion feature	278 days
Risk free interest rate	0.19%

Fair Value Assumption Remeasurement 8 [Member]

Fair Value, Balance Sheet Grouping, Financial Statement Captions [Line Items]

Summary of assumptions used in measuring fair value

Exercise price	$0.2795
Expected dividends	0%
Expected volatility	251.60%
Risk fee interest rate	0.17%
Expected life of conversion feature  in days	178

Fair Value Assumption 9 [Member]

Fair Value, Balance Sheet Grouping, Financial Statement Captions [Line Items]

Summary of assumptions used in measuring fair value

Exercise price	$0.2030
Expected dividends	0%
Expected volatility	246.79%
Expected term: conversion feature	183 days
Risk free interest rate	0.18%

Fair Value Assumption Remeasurement 9 [Member]

Fair Value, Balance Sheet Grouping, Financial Statement Captions [Line Items]

Summary of assumptions used in measuring fair value

Exercise price	$0.2940
Expected dividends	0%
Expected volatility	251.60%
Risk fee interest rate	0.17%
Expected life of conversion feature  in days	107

Fair Value Assumption 10 [Member]

Fair Value, Balance Sheet Grouping, Financial Statement Captions [Line Items]

Summary of assumptions used in measuring fair value

Exercise price	$0.2170
Expected dividends	0%
Expected volatility	247.11%
Expected term: conversion feature	274 days
Risk free interest rate	0.18%

Fair Value Assumption Remeasurement 10 [Member]

Fair Value, Balance Sheet Grouping, Financial Statement Captions [Line Items]

Summary of assumptions used in measuring fair value

Exercise price	$0.3010
Expected dividends	0%
Expected volatility	251.60%
Risk fee interest rate	0.17%
Expected life of conversion feature  in days	212

Fair Value Assumption 11 [Member]

Fair Value, Balance Sheet Grouping, Financial Statement Captions [Line Items]

Summary of assumptions used in measuring fair value

Exercise price	$0.2170
Expected dividends	0%
Expected volatility	247.25%
Expected term: conversion feature	365 days
Risk free interest rate	0.16%

Fair Value Assumption Remeasurement 11 [Member]

Fair Value, Balance Sheet Grouping, Financial Statement Captions [Line Items]

Summary of assumptions used in measuring fair value

Exercise price	$0.3213
Expected dividends	0%
Expected volatility	251.60%
Risk fee interest rate	0.17%
Expected life of conversion feature  in days	307

Fair Value Assumption Remeasurement 12 [Member]

Fair Value, Balance Sheet Grouping, Financial Statement Captions [Line Items]

Summary of assumptions used in measuring fair value

Exercise price	$0.2077
Expected dividends	0%
Expected volatility	248.02%
Expected term: conversion feature	180 days
Risk free interest rate	0.19%

Fair Value Assumption 12 [Member]

Fair Value, Balance Sheet Grouping, Financial Statement Captions [Line Items]

Summary of assumptions used in measuring fair value

Exercise price	$0.3010
Expected dividends	0%
Expected volatility	251.60%
Risk fee interest rate	0.17%
Expected life of  conversion feature in days	134

Fair Value Assumption 13 [Member]

Fair Value, Balance Sheet Grouping, Financial Statement Captions [Line Items]

Summary of assumptions used in measuring fair value

Exercise price	$0.3528
Expected dividends	0%
Expected volatility	248.02%
Expected term: conversion feature	365 days
Risk free interest rate	0.18%

Fair Value Assumption Remeasurement 13 [Member]

Fair Value, Balance Sheet Grouping, Financial Statement Captions [Line Items]

Summary of assumptions used in measuring fair value

Exercise price	$0.3213
Expected dividends	0%
Expected volatility	251.60%
Risk fee interest rate	0.17%
Expected life of conversion feature  in days	345

Fair Value Assumption 14 [Member]

Fair Value, Balance Sheet Grouping, Financial Statement Captions [Line Items]

Summary of assumptions used in measuring fair value

Exercise price	$0.3150
Expected dividends	0%
Expected volatility	251.93%
Expected term: conversion feature	273 days
Risk free interest rate	0.17%

Fair Value Assumption Remeasurement 14 [Member]

Fair Value, Balance Sheet Grouping, Financial Statement Captions [Line Items]

Summary of assumptions used in measuring fair value

Exercise price	$0.3010
Expected dividends	0%
Expected volatility	251.60%
Risk fee interest rate	0.17%
Expected life of conversion feature  in days	269

XML

Line of Credit - Principal Stockholder (Details) (USD $)	1 Months Ended								1 Months Ended
	Mar. 31, 2010	Nov. 30, 2009	May 31, 2009	Dec. 31, 2011	Feb. 17, 2011	Mar. 25, 2010	Nov. 10, 2009	May 28, 2009	Feb. 28, 2011 Principal Stockholder [Member]	Mar. 31, 2010 Principal Stockholder [Member]	Nov. 30, 2009 Principal Stockholder [Member]	May 31, 2009 Principal Stockholder [Member]	Dec. 31, 2011 Principal Stockholder [Member]	Feb. 17, 2011 Principal Stockholder [Member]	Dec. 31, 2010 Principal Stockholder [Member]
Line of Credit - Principal Stockholder (Textual)
Term of line of credit	2 years	2 years	2 years							2 years	2 years	2 years
Principal stockholder amount advanced to company				$ 360,580		$ 500,000	$ 100,000	$ 100,000					$ 100,000		$ 100,000
Principal stockholder amount advanced to company 1													100,000
Principal stockholder amount advanced to company 2													360,580
Line of credit, interest rate	3.25%	3.25%	3.25%							3.25%	3.25%	3.25%
Amount repaid to principal stockholder under line of credit agreement				100,000									460,580
Principal stockholder converted line of credit into common stock, shares									909,091
Common stock price per share					$ 0.11									$ 0.11
Principal stockholder converted line of credit into common stock, amount									100,000
Accrued interest on line of credit													$ 11,283

XML

Condensed Statement of Changes in Stockholders' Equity (Unaudited) (USD $)	Total	Preferred Stock	Common Stock	Additional Paid-In Capital	Accumulated Deficit	Subscription Receivable	Deferred Compensation
Beginning Balance at Dec. 08, 2005
Beginning Balance, (Shares) at Dec. 08, 2005
Stock issued on acceptance of incorporation expenses	100		10	90
Stock issued on acceptance of incorporation expenses (Shares)			100,000
Net Loss	(400)				(400)
Balance at Dec. 31, 2005	(300)		10	90	(400)
Balance, (Shares) at Dec. 31, 2005			100,000
Net Loss	(1,450)				(1,450)
Balance at Dec. 31, 2006	(1,750)		10	90	(1,850)
Balance, (Shares) at Dec. 31, 2006			100,000
Net Loss	(1,400)				(1,400)
Balance at Dec. 31, 2007	(3,150)		10	90	(3,250)
Balance, (Shares) at Dec. 31, 2007			100,000
Common stock issued for services to founder ($0.001/sh)	44,900		4,490	40,410
Common stock issued for services to founder ($0.001/sh), (Shares)			44,900,000
Common stock issued for cash ($0.25/sh)	50,500		47	118,203		(67,750)
Common stock issued for cash ($0.25/sh), (Shares)			473,000
Common stock issued for services ($0.25/sh)	3,000		1	2,999
Common stock issued for services ($0.25/sh), (Shares)			12,000
Shares issued in connection with stock dividend			13,646	122,809	(136,455)
Shares issued in connection with stock dividend (Shares)			136,455,000
In kind contribution of rent - related party	2,913			2,913
Accrued expenses payment made by a former shareholder	4,400			4,400
Net Loss	(117,115)				(117,115)
Balance at Dec. 31, 2008	(14,552)		18,194	291,824	(256,820)	(67,750)
Balance, (Shares) at Dec. 31, 2008			181,940,000
Common stock issued for cash ($0.25/sh)	15,500		6	15,494
Common stock issued for cash ($0.25/sh), (Shares)			62,000
Common stock issued for services ($0.25/sh)	6,000		2	5,998
Common stock issued for services ($0.25/sh), (Shares)			24,000
Common stock issued for services ($0.35/sh)	95,667		170	594,830			(499,333)
Common stock issued for services ($0.35/sh) (Shares)			1,700,000
Common stock issued for services ($0.0625/sh)	58,482		94	58,388
Common stock issued for services ($0.0625/sh) (Shares)			935,714
Common stock issued for services ($1.50/sh)	5,301		3	44,997			(39,699)
Common stock issued for services ($1.50/sh) (Shares)			30,000
Warrants issued for services	823,077			823,077
Common stock issued for services ($1.77/sh)			3	53,097			(53,100)
Common stock issued for services ($1.77/sh) (Shares)			30,000
Common stock issued for services ($1.78/sh)	11,948		10	177,990			(166,052)
Common stock issued for services ($1.78/sh) (Shares)			100,000
Common stock issued for services ($1.80/sh)	11,096		10	179,990			(168,904)
Common stock issued for services ($1.80/sh) (Shares)			100,000
Common stock issued for services ($1.93/sh)	2,802		283	5,461,617			(5,459,098)
Common stock issued for services ($1.93/sh) (Shares)			2,830,000
Common stock issued for services ($1.94/sh)			3	58,197			(58,200)
Common stock issued for services ($1.94/sh) (Shares)			30,000
Common stock issued for services ($1.95/sh)	658,192		92	1,793,908			(1,135,808)
Common stock issued for services ($1.95/sh) (Shares)			920,000
Common stock issued for services ($2.00/sh)	93,577		30	599,970			(506,423)
Common stock issued for services ($2.00/sh) (Shares)			300,000
Return of common stock issued for services ($0.35/sh)			(110)	(384,890)			385,000
Return of common stock issued for services ($0.35/sh) (Shares)			(1,100,000)
Shares issued in connection with stock dividend			26	(26)
Shares issued in connection with stock dividend (Shares)			258,000
Stock offering costs	(850)			(850)
Collection of subscription receivable	67,750					67,750
In kind contribution of rent - related party	12,600			12,600
Deferred compensation realized	114,333						114,333
Net Loss	(2,298,552)				(2,298,552)
Balance at Dec. 31, 2009	(337,629)		18,816	9,786,211	(2,555,372)		(7,587,284)
Balance, (Shares) at Dec. 31, 2009			188,159,714
Common stock issued for cash ($0.25/sh)	300,000		120	299,880
Common stock issued for cash ($0.25/sh), (Shares)			1,200,000
Accrued salary conversion into common stock ($0.30/sh)	283,652		95	283,557
Accrued salary conversion into common stock ($0.30/sh) (Shares)			945,507
Common stock issued for services ($0.15/sh)	37,500		25	37,475
Common stock issued for services ($0.15/sh) (Shares)			250,000
Common stock issued for services ($0.18/sh)	18,000		10	17,990
Common stock issued for services ($0.18/sh) (Shares)			100,000
Common stock issued for services ($0.19/sh)	19,000		10	18,990
Common stock issued for services ($0.19/sh) (Shares)			100,000
Common stock issued for services ($0.20/sh)	42,000		21	41,979
Common stock issued for services ($0.20/sh) (Shares)			210,000
Common stock issued for services ($0.25/sh)	35,000		14	34,986
Common stock issued for services ($0.25/sh), (Shares)			140,000
Common stock issued in exchange for technology rights ($0.25/sh)	7,500,000		3,000	7,497,000
Common stock issued in exchange for technology rights ($0.25/sh) (Shares)			30,000,000
Return of common stock issued for services ($1.05/sh)			(15)	15
Return of common stock issued for services ($1.05/sh) (Shares)			(150,000)
Common stock issued for services ($1.24/Sh)	142,685		100	1,239,900			(1,097,315)
Common stock issued for services ($1.24/Sh) (Shares)			1,000,000
Common stock issued for services ($1.70/sh)	17,466		10	169,990			(152,534)
Common stock issued for services ($1.70/sh) (Shares)			100,000
Cancellation of shares held in escrow ($1.93/sh)	(1,442,198)		(100)	(1,929,900)			487,802
Cancellation of shares held in escrow ($1.93/sh) (Shares)			(1,000,000)
Warrants issued for services	10,559			10,559
Blue sky fees	(400)			(400)
Stock offering costs	(8,000)			(8,000)
In kind contribution of rent - related party	9,450			9,450
Deferred compensation realized	6,546,046						6,546,046
Net Loss	(6,312,965)				(6,312,965)
Balance at Dec. 31, 2010	6,860,166		22,106	17,509,682	(8,868,337)		(1,803,285)
Balance, (Shares) at Dec. 31, 2010			221,055,221
Common stock issued in exchange for assets ($.10/sh)	300,000		300	299,700
Common stock issued in exchange for assets ($.10/sh) (Shares)			3,000,000
Common stock issued for services ($0.07/sh)	140,000		200	139,800
Common stock issued for services ($0.07/sh) (Shares)			2,000,000
Common stock issued for services ($0.08/sh)	80,520		100	80,420
Common stock issued for services ($0.08/sh) (Shares)			1,006,500
Common stock issued for services ($.10/sh)	306,646		307	306,339
Common stock issued for services ($.10/sh) (Shares)			3,066,462
Common stock issued for services ($0.11/sh)	55,000		50	54,950
Common stock issued for services ($0.11/sh) (Shares)			500,000
Common stock issued for services ($0.22/sh)	3,388		2	3,386
Common stock issued for services ($0.22/sh) (Shares)			$ 15,403
Common stock issued for services ($0.23/sh)	23,000		10	22,990
Common stock issued for services ($0.23/sh) (Shares)			100,000
Common stock issued for services ($0.25/sh)	175,715		70	175,645
Common stock issued for services ($0.25/sh), (Shares)			702,860
Common stock issued for services ($0.33/sh)	33,000		10	32,990
Common stock issued for services ($0.33/sh) (Shares)			100,000
Common stock issued for services ($0.35/sh)	855			855
Common stock issued for services ($0.35/sh) (Shares)			2,443
Common stock issued for services ($0.39/sh)	39,585		10	39,575
Common stock issued for services ($0.39/sh) (Shares)			101,500
Common stock issued for services ($0.47/sh)	58,184		12	58,172
Common stock issued for services ($0.47/sh) (Shares)			123,795
Common stock issued for services ($0.50/sh)	50,000		10	49,990
Common stock issued for services ($0.50/sh) (Shares)			100,000
Common stock issued for services ($0.54/sh)	108,000		20	107,980
Common stock issued for services ($0.54/sh) (Shares)			200,000
Common stock issued for services ($0.70/sh)	70,000		10	69,990
Common stock issued for services ($0.70/sh) (Shares)			100,000
Common stock issued for services ($0.88/sh)	88,000		10	87,990
Common stock issued for services ($0.88/sh) (Shares)			100,000
Warrants issued for services	248,498			248,498
Convertible debt conversion into common stock ($0.0295/sh)	8,000		27	7,973
Convertible debt conversion into common stock ($0.0295/sh) (Shares)			271,186
Convertible debt conversion into common stock ($0.0315/sh)	18,503		59	18,444
Convertible debt conversion into common stock ($0.0315/sh) (Shares)			587,382
Convertible debt conversion into common stock ($0.032/sh)	3,500		11	3,489
Convertible debt conversion into common stock ($0.032/sh) (Shares)			109,375
Convertible debt conversion into common stock ($0.0336/sh)	12,000		36	11,964
Convertible debt conversion into common stock ($0.0336/sh) (Shares)			357,143
Convertible debt conversion into common stock ($0.0454/sh)	10,000		22	9,978
Convertible debt conversion into common stock ($0.0454/sh) (Shares)			220,264
Convertible debt conversion into common stock ($0.1339/sh)	15,600		12	15,588
Convertible debt conversion into common stock ($0.1339/sh) (Shares)			116,505
Convertible debt conversion into common stock ($0.1455/sh)	14,000		9	13,991
Convertible debt conversion into common stock ($0.1455/sh) (Shares)			96,220
Convertible debt conversion into common stock ($0.1554/sh)	12,000		8	11,992
Convertible debt conversion into common stock ($0.1554/sh) (Shares)			77,220
Accrued salary conversion into common stock ($0.11/sh)	144,000		131	143,869
Accrued salary conversion into common stock ($0.11/sh), (Shares)			1,309,091
Line of credit conversion into common stock ($0.11/sh)	100,000		91	99,909
Line of credit conversion into common stock ($0.11/sh) (Shares)			909,091
Common stock issued for cash ($0.10/sh)	1,885,700		1,886	1,883,814
Common stock issued for cash ($0.10/sh) (Shares)			18,857,000
Stock offering costs	(79,780)			(79,780)
Amortization of stock options	1,199,794			1,199,794
Deferred compensation realized	1,803,285						1,803,285
Net Loss	(5,491,647)				(5,491,647)
Balance at Dec. 31, 2011	8,295,512		25,519	22,629,977	(14,359,984)
Balance, (Shares) at Dec. 31, 2011			255,184,661
Common stock issued for services ($0.25/sh)	31,250		13	31,237
Common stock issued for services ($0.25/sh), (Shares)			125,000
Warrants issued for services	48,031			48,031
Common stock issued for services ($0.62/sh)	455			455
Common stock issued for services ($0.62/sh), (Shares)			733
Common stock issued for services ($0.21/sh)	31,500		15	31,485
Common stock issued for services ($0.21/sh), (Shares)			150,000
Common stock issued for services ($0.30/sh)	111,250		85	254,915			(143,750)
Common stock issued for services ($0.30/sh), (Shares)			850,000
Common stock issued for services ($0.32/sh)			300	959,700			(960,000)
Common stock issued for services ($0.32/sh), (Shares)			3,000,000
Isusance of common stock for debt conversion	215,027		69	214,958
Isusance of common stock for debt conversion, shares			691,638
Reclassification of derivative liability associated with convertible debt	115,688			115,688
Convertible debt conversion into common stock ($0.322/sh)	170,027		53	169,974
Convertible debt conversion into common stock ($0.322/sh), (Shares)			528,035
Convertible debt conversion into common stock ($0.2763/sh)	20,000		7	19,993
Convertible debt conversion into common stock ($0.2763/sh), (Shares)			72,385
Convertible debt conversion into common stock ($0.2741/sh)	25,000		9	24,991
Convertible debt conversion into common stock ($0.2741/sh), (Shares)			91,208
Net Loss	(2,260,651)				(2,260,651)
Balance at Sep. 30, 2012	$ 6,588,062		$ 26,001	$ 24,286,446	$ (16,620,635)		$ (1,103,750)
Balance, (Shares) at Sep. 30, 2012			260,002,022

XML

Note Payable - Principal Stockholder

9 Months Ended

Sep. 30, 2012

Note Payable - Principal Stockholder [Abstract]

NOTE PAYABLE - PRINCIPAL STOCKHOLDER

NOTE 3         NOTE PAYABLE – PRINCIPAL STOCKHOLDER

During the year ended December 31, 2008, the Company received $18,803 from the principal stockholder.  Pursuant to the terms of the loan, the loan is bearing an annual interest rate of 3.25% and due on demand.  In 2008, the Company repaid $15,000 in principal to the principal stockholder.  In 2009, the Company repaid $3,803 in principal to the principal stockholder.  As of December 31, 2010, the principal portion of this principal stockholder loan balance has been repaid (See Note 9).

On May 11, 2009, the Company received $9,500 from the principal stockholder.  During the year ended December 31, 2009, the Company repaid $1,500 in principal to the principal stockholder.  Pursuant to the terms of the loan, the loan is bearing an annual interest rate of 3.25% and is due on demand (See Note 9).

On May 22, 2009, the Company received $15,000 from the principal stockholder.  During the year ended December 31, 2010, the Company repaid $6,000 in principal to the principal stockholder under the terms of the loan.  Pursuant to the terms of the loan, the loan is bearing an annual interest rate of 3.25% and is due on demand (See Note 9).

On May 26, 2009, the Company received $16,700 from the principal stockholder.  During the year ended December 31, 2010, the Company repaid $15,700 in principal to the principal stockholder under the term of this loan.  Pursuant to the terms of the loan, the loan is bearing an annual interest rate of 3.25% and is due on demand (See Note 9).

During the year ended December 31, 2011, the Company repaid $18,000 in principal and $2,116 of accrued interest to the principal stockholder related to these principal stockholder loans (See Note 9).

XML

Property and Equipment (Details) (USD $)	Sep. 30, 2012	Dec. 31, 2011
Summary of property and equipment
Less accumulated depreciation and amortization	$ (158,374)	$ (122,540)
Property and equipment, net	218,064	146,000
Website Development [Member]
Summary of property and equipment
Property and equipment, gross	187,723	127,722
Furniture and Equipment [Member]
Summary of property and equipment
Property and equipment, gross	103,906	103,906
Leasehold Improvements [Member]
Summary of property and equipment
Property and equipment, gross	6,573	6,573
Software [Member]
Summary of property and equipment
Property and equipment, gross	38,063	18,888
Office Equipment [Member]
Summary of property and equipment
Property and equipment, gross	38,045	9,323
Domain Name [Member]
Summary of property and equipment
Property and equipment, gross	1,500	1,500
Sign [Member]
Summary of property and equipment
Property and equipment, gross	$ 628	$ 628

XML

Related Party Transactions (Details) (USD $)	1 Months Ended			12 Months Ended																																						6 Months Ended	1 Months Ended	6 Months Ended	9 Months Ended	1 Months Ended				3 Months Ended	12 Months Ended
	Mar. 31, 2010	Nov. 30, 2009	May 31, 2009	Dec. 31, 2011	Dec. 31, 2010	Dec. 31, 2009	Dec. 31, 2008	Jul. 01, 2011	Jun. 15, 2011	May 17, 2011	Feb. 17, 2011	Dec. 14, 2010	Jun. 02, 2010	Mar. 25, 2010	Feb. 17, 2010	Jan. 15, 2010	Dec. 30, 2009	Dec. 27, 2009	Dec. 03, 2009	Nov. 21, 2009	Nov. 18, 2009	Nov. 10, 2009	Sep. 21, 2009	Sep. 18, 2009	Aug. 31, 2009	May 28, 2009	May 26, 2009	May 22, 2009	May 11, 2009	Jan. 31, 2009	Jan. 15, 2009	Jan. 14, 2009	Jan. 12, 2009	Jan. 11, 2009	Jan. 03, 2009	Jan. 02, 2009	Dec. 20, 2008	Dec. 05, 2008	Nov. 24, 2008	Oct. 14, 2008	Dec. 31, 2005	Jun. 30, 2012 Employment Contracts [Member]	Oct. 31, 2008 Employment Contracts [Member] President [Member]	Jun. 30, 2012 Employment Contracts [Member] President [Member]	Sep. 30, 2012 Employment Contracts [Member] President [Member]	Feb. 28, 2011 Principal stockholder [Member]	Mar. 31, 2010 Principal stockholder [Member]	Nov. 30, 2009 Principal stockholder [Member]	May 31, 2009 Principal stockholder [Member]	Dec. 31, 2008 Principal stockholder [Member]	Dec. 31, 2010 Principal stockholder [Member]	Dec. 31, 2009 Principal stockholder [Member]	Dec. 31, 2008 Principal stockholder [Member]	Dec. 31, 2011 Principal stockholder [Member]	Feb. 17, 2011 Principal stockholder [Member]	Jun. 02, 2010 Principal stockholder [Member]	Mar. 25, 2010 Principal stockholder [Member]	Nov. 10, 2009 Principal stockholder [Member]	May 28, 2009 Principal stockholder [Member]	May 26, 2009 Principal stockholder [Member]	May 22, 2009 Principal stockholder [Member]	May 11, 2009 Principal stockholder [Member]
Related Party Transactions (Textual)
Notes payable to related parties							$ 18,803																				$ 16,700	$ 15,000	$ 9,500																					$ 18,803			$ 18,803							$ 16,700	$ 15,000	$ 9,500
Interest rate on notes payable				3.25%	3.25%	3.25%	3.25%																																												3.25%	3.25%	3.25%
Principal amount of notes payable repaid, related party transactions				18,000	6,000	3,803																																												15,000	15,700	1,500	15,000
Accrued interest on notes payable, related party transaction				2,116
Term of line of credit	2 years	2 years	2 years																																												2 years	2 years	2 years
Line of credit facility amount under line of credit agreement																																																									500,000	100,000	100,000
Principal stockholder amount advanced to company				360,580										500,000								100,000				100,000																									100,000			100,000
Principal stockholder amount advanced to company 1																																																						100,000
Line of credit, interest rate	3.25%	3.25%	3.25%																																												3.25%	3.25%	3.25%
Amount repaid to principal stockholder under line of credit agreement				100,000																																																		460,580
Principal stockholder converted line of credit into common stock, shares																																														909,091
Principal stockholder converted line of credit into common stock, amount																																														100,000
Accrued interest on line of credit																																																						11,283
Term period of agreement																																										10 years	10 years	10 years	10 years
Compensation for services																																										8,500	18,000	18,000	8,500
Percentage commission on sales																																										5.00%	10.00%	10.00%	5.00%
Amount of accrued compensation converted into shares											144,000		283,652																																										144,000	283,652
Number of common shares converted form accrued compensation											1,309,091		945,507																																										1,309,091	945,507
Par value of share converted form accrued compensation											$ 0.11		$ 0.30																																										$ 0.11	$ 0.30
In kind contribution of rent - related party					9,450	12,600	2,913																																											2,913	9,450	12,600
Common stock issued for services to founder ($0.001/sh)							$ 44,900
Per share price of issued stock						$ 1.93		$ 0.08	$ 0.10	$ 0.07	$ 0.11	$ 0.15			$ 1.24	$ 1.70	$ 1.93	$ 1.94	$ 1.95	$ 1.77	$ 1.50		$ 0.35	$ 0.35	$ 0.0625															$ 0.001
Shares for forward split																																								44,900,000
Common stock par value due to forward split							$ 0.0625																							$ 0.0625	$ 0.0625	$ 0.0625	$ 0.0625	$ 0.0625	$ 0.0625	$ 0.0625	$ 0.0625	$ 0.0625	$ 0.0625	$ 0.00025	$ 0.00025
Increase in shares after forward split																																								179,600,000
Percentage commission on net profits																																													7.00%

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Property and Equipment (Tables)

9 Months Ended

Sep. 30, 2012

Property and Equipment [Abstract]

Summary of property and equipment

	September 30, 2012			December 31, 2011
Website Development	$	187,723		$	127,722
Furniture and Equipment		103,906			103,906
Leasehold Improvements		6,573			6,573
Software		38,063			18,888
Office Equipment		38,045			9,323
Domain Name		1,500			1,500
Sign		628			628
Less accumulated depreciation and amortization		(158,374	)		(122,540	)
	$	218,064		$	146,000