10-Q 1 f10q0911_maxsound.htm QUARTERLY REPORT f10q0911_maxsound.htm


UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
_______________
 
FORM 10-Q
_______________
 
(Mark One)

x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the quarterly period ended September 30, 2011
 
or
 
o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from ______to______.
 
MAX SOUND CORPORATION
 (Exact name of registrant as specified in charter)
 
DELAWARE
 
000-51886
 
26-3534190
(State or other jurisdiction of
incorporation or organization)
 
(Commission File Number)
 
(I.R.S Employer Identification No.)

10685-B Hazelhurst Drive #6572
Houston, Texas 77043
 (Address of principal executive offices)
 _______________
 
210-401-7667
(Registrant’s telephone number, including area code)
_______________
 
Not applicable
 
(Former name, former address and former fiscal year, if changed since last report)
 
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
Yes x No o
 
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).
Yes x No o
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.
 
Large accelerated filer
¨
Accelerated filer
¨
Non-accelerated filer
¨
Smaller reporting company
x
(Do not check if a smaller reporting company)
     
       
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).
Yes o No x
 
Indicate the number of shares outstanding of each of the issuer’s classes of common stock. As of November 14, 2011, there were 254,764,661 shares, par value $.0001 per share, of Common Stock issued and outstanding.
 
 
 

 
 
MAX SOUND CORPORATION

FORM 10-Q
September 30, 2011
 
INDEX
 
 
PART I-- FINANCIAL INFORMATION
 
Item 1.
Financial Statements
1
Item 2.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
2
Item 3
Quantitative and Qualitative Disclosures About Market Risk
8
Item 4.
Controls and Procedures
8
 
PART II-- OTHER INFORMATION
 
Item 1
Legal Proceedings
9
Item 1A
Risk Factors
9
Item 2.
Unregistered Sales of Equity Securities and Use of Proceeds
9
Item 3.
Defaults Upon Senior Securities
9
Item 4.
Removed and Reserved
9
Item 5.
Other Information
9
Item 6.
Exhibits
9
 
SIGNATURES
 
 
 

 
 
PART I – FINANCIAL INFORMATION

Item 1. Financial Statements
 



MAX SOUND CORPORATION
(f/k/a SO ACT NETWORK, INC.)
(A DEVELOPMENT STAGE COMPANY)


CONTENTS

     
     
PAGE
 
F-1
CONDENSED BALANCE SHEETS AS OF SEPTEMBER 30, 2011 (UNAUDITED) AND AS OF DECEMBER 31, 2010 (AUDITED).
 
     
PAGE
F-2
CONDENSED STATEMENTS OF OPERATIONS FOR THE THREE AND NINE MONTHS ENDED SEPTEBMER 30, 2011 AND 2010 AND FOR THE PERIOD DECEMBER 9, 2005 (INCEPTION) TO SEPTEMBER 30, 2011 (UNAUDITED).
     
PAGE
F-3
CONDENSED STATEMENT OF CHANGES IN STOCKHOLDERS’ EQUITY FOR THE PERIOD FROM DECEMBER 9, 2005 (INCEPTION) TO SEPTEMBER 30, 2011 (UNAUDITED).
     
PAGE
F-4
CONDENSED STATEMENTS OF CASH FLOWS FOR THE NINE MONTHS ENDED SEPTEMBER 30, 2011 AND 2010 AND FOR THE PERIOD DECEMBER 9, 2005 (INCEPTION) TO SEPTEMBER 30, 2011 (UNAUDITED).
     
PAGES
F-5 - F-35
NOTES TO FINANCIAL STATEMENTS (UNAUDITED).
     
 
 
1

 
 
Max Sound Corporation
 
f/k/a So Act Network, Inc.
 
(A Development Stage Company)
 
Condensed Balance Sheets
 
             
             
ASSETS
 
             
             
   
September 30, 2011
   
December 31,
2010
 
   
UNAUDITED
       
Current Assets
           
Cash
  $ 1,121,486     $ 297  
Prepaid expenses
    -       5,799  
     Total  Current Assets
    1,121,486       6,096  
                 
Property and equipment, net
    87,873       65,370  
                 
Other Assets
               
Security deposit
    4,123       3,710  
Intangible assets
    7,800,275       7,500,275  
     Total  Other Assets
    7,804,398       7,503,985  
                 
                 
Total  Assets
  $ 9,013,757     $ 7,575,451  
                 
                 
                 
LIABILITIES AND STOCKHOLDERS' EQUITY
 
                 
Current Liabilities
               
Accounts payable
  $ 133,308     $ 159,527  
Accrued expenses
    258,169       258,152  
Derivative liability
    -       13,262  
Convertible note payable - net of debt discount
    -       44,864  
Loan payable - related party
    31,130       239,480  
Total Current Liabilities
    422,607       715,285  
                 
Commitments and Contingencies
               
                 
Stockholders' Equity
               
Preferred stock,  $0.0001 par value; 10,000,000 shares authorized,
               
No shares issued and outstanding
    -       -  
Common stock,  $0.0001 par value; 400,000,000 shares authorized,
               
254,560,866 and 221,055,221 shares issued and outstanding, respectively
    25,457       22,106  
Deferred compensation
    -       (1,803,285 )
Additional paid-in capital
    22,256,355       17,509,682  
Deficit accumulated during the development stage
    (13,690,662 )     (8,868,337 )
Total Stockholders' Equity
    8,591,150       6,860,166  
                 
Total Liabilities and Stockholders' Equity
  $ 9,013,757     $ 7,575,451  
                 
 
See accompanying notes to condensed unaudited financial statements.
 
 
F-1

 

Max Sound Corporation
 
f/k/a So Act Network, Inc.
 
(A Development Stage Company)
 
Statements of Operations
 
UNAUDITED
 
                               
                               
                               
                               
   
For the Three Months Ended,
   
For the Nine Months Ended,
   
For the Period From
 
   
September 30, 2011
   
September 30, 2010
   
September 30, 2011
   
September 30, 2010
   
December 9, 2005 (Inception) to September 30, 2011
 
                               
                               
Revenue
  $ 3,000     $ 7,576     $ 3,000     $ 9,934     $ 13,826  
                                         
                                         
Operating Expenses
                                       
General and administrative
    132,761       93,619       201,896       162,165       569,675  
Endorsement fees
    754,000       443,362       1,573,273       1,358,419       4,942,277  
Consulting
    394,541       11,449       2,776,647       2,770,108       6,823,840  
Professional fees
    34,439       45,438       101,998       98,956       321,374  
Website development
    -       -       -       159,409       251,263  
Compensation
    66,000       54,000       174,000       162,000       649,549  
Total Operating Expenses
    1,381,741       647,868       4,827,814       4,711,057       13,557,978  
                                         
Loss from Operations
    (1,378,741 )     (640,292 )     (4,824,814 )     (4,701,123 )     (13,544,152 )
                                         
Other Income / (Expense)
                                       
Interest income
    278       -       303       -       303  
Gain on extinguishment of debt
    -       -       -       -       6,643  
Interest expense
    (258 )     (2,590 )     (5,940 )     (6,685 )     (17,001 )
Amortization of Debt Discount
    (5,288 )     (2,194 )     (14,659 )     (2,194 )     (24,932 )
Change in fair value of embedded derivative liability
    54,870       (51 )     22,785       (51 )     24,932  
Total Other Income / (Expense)
    49,602       (4,835 )     2,489       (8,930 )     (10,055 )
                                         
Provision for Income  Taxes
    -       -       -       -       -  
                                         
Net Loss
  $ (1,329,139 )   $ (645,127 )   $ (4,822,325 )   $ (4,710,053 )   $ (13,554,207 )
                                         
Net Loss Per Share  - Basic and Diluted
  $ (0.01 )   $ (0.00 )   $ (0.02 )   $ (0.02 )        
                                         
Weighted average number of shares outstanding
                                       
  during the year Basic and Diluted
    251,117,752       219,991,814       234,195,631       205,006,017          
                                         
 
See accompanying notes to condensed unaudited financial statements.
 
 
F-2

 
 
Max Sound Corporation
 
f/k/a So Act Network, Inc.
 
(A Development Stage Company)
 
Condensed Statement of Changes in Stockholders' Equity
 
For the Period from December 9, 2005 (Inception) to September 30, 2011
 
   
                                                       
   
Preferred stock
   
Common stock
   
Additional
                     
Total
 
                           
paid-in
   
Accumulated
   
Subscription
   
Deferred
   
Stockholder's
 
   
Shares
   
Amount
   
Shares
   
Amount
   
capital
   
Deficit
   
Receivable
   
Compensation
   
Equity
 
                                                       
                                                       
Balance, December 9, 2005 (Inception)
    -     $ -       -     $ -     $ -     $ -     $ -     $ -     $ -  
                                                                         
Stock issued on acceptance of incorporation expenses
    -       -       100,000       10.000       90       -       -       -       100  
                                                                         
Net loss for the period December 9, 2005 (Inception) to December 31, 2005
    -       -       -       -       -       (400 )     -       -       (400 )
                                                                         
Balance, December 31, 2005
    -       -       100,000       10.000       90       (400 )     -       -       (300 )
                                                                         
Net loss for the year ended December 31, 2006
    -       -       -       -       -       (1,450 )     -       -       (1,450 )
                                                                         
Balance, December 31, 2006
    -       -       100,000       10.000       90       (1,850 )     -       -       (1,750 )
                                                                         
Net loss for the year ended December 31, 2007
    -       -       -       -       -       (1,400 )     -               (1,400 )
                                                                         
Balance, December 31, 2007
    -       -       100,000       10.000       90       (3,250 )     -       -       (3,150 )
                                                                         
Common stock issued for services to founder ($0.001/sh)
    -       -       44,900,000       4,490.000       40,410       -       -       -       44,900  
                                                                         
Common stock issued for cash ($0.25/sh)
    -       -       473,000       47.000       118,203       -       (67,750 )     -       50,500  
                                                                         
Common stock issued for services ($0.25/sh)
    -       -       12,000       1.000       2,999       -       -       -       3,000  
                                                                         
Shares issued in connection with stock dividend
    -       -       136,455,000       13,646.000       122,809       (136,455 )     -       -       -  
                                                                         
In kind contribution of rent - related party
    -       -       -       -       2,913       -       -       -       2,913  
                                                                         
Accrued expenses payment made by a former shareholder
    -       -       -       -       4,400       -       -       -       4,400  
                                                                         
Net loss for the year ended December 31, 2008
    -       -       -       -       -       (117,115 )     -       -       (117,115 )
                                                                         
Balance, December 31, 2008
    -       -       181,940,000       18,194.000       291,824       (256,820 )     (67,750 )     -       (14,552 )
                                                                         
Common stock issued for cash ($0.25/sh)
    -       -       62,000       6.000       15,494       -       -       -       15,500  
                                                                         
Common stock issued for services ($0.25/sh)
    -       -       24,000       2.000       5,998       -       -       -       6,000  
                                                                         
Common stock issued for services ($0.35/sh)
    -       -       1,700,000       170.000       594,830       -       -       (499,333 )     95,667  
                                                                         
Common stock issued for services ($0.0625/sh)
    -       -       935,714       94.000       58,388       -       -       -       58,482  
                                                                         
Warrants issued for services
    -       -       -       -       823,077       -       -       -       823,077  
                                                                         
Common stock issued for services ($1.50/sh)
    -       -       30,000       3.000       44,997       -       -       (39,699 )     5,301  
                                                                         
Common stock issued for services ($1.77/sh)
    -       -       30,000       3.000       53,097       -       -       (53,100 )     -  
                                                                         
Common stock issued for services ($1.78/sh)
    -       -       100,000       10.000       177,990       -       -       (166,052 )     11,948  
                                                                         
Common stock issued for services ($1.80/sh)
    -       -       100,000       10.000       179,990       -       -       (168,904 )     11,096  
                                                                         
Common stock issued for services ($1.93/sh)
    -       -       2,830,000       283.000       5,461,617       -       -       (5,459,098 )     2,802  
                                                                         
Common stock issued for services ($1.94/sh)
    -       -       30,000       3.000       58,197       -       -       (58,200 )     -  
                                                                         
Common stock issued for services ($1.95/sh)
    -       -       920,000       92.000       1,793,908       -       -       (1,135,808 )     658,192  
                                                                         
Common stock issued for services ($2.00/sh)
    -       -       300,000       30.000       599,970       -       -       (506,423 )     93,577  
                                                                         
Return of common stock issued for services ($0.35/sh)
    -       -       (1,100,000 )     (110.000 )     (384,890 )     -       -       385,000       -  
                                                                         
Shares issued in connection with stock dividend
    -       -       258,000       26.000       (26 )     -       -       -       -  
                                                                         
Stock offering costs
    -       -       -       -       (850 )     -       -       -       (850 )
                                                                         
Collection of subscription receivable
    -       -       -       -       -       -       67,750       -       67,750  
                                                                         
In kind contribution of rent - related party
    -       -       -       -       12,600       -       -       -       12,600  
                                                                         
Deferred compensation realized
    -       -       -       -       -       -       -       114,333       114,333  
                                                                         
Net loss for the year ended December 31, 2009
    -       -       -       -       -       (2,298,552 )     -       -       (2,298,552 )
                                                                         
Balance, December 31, 2009
    -       -       188,159,714       18,816.000       9,786,211       (2,555,372 )     -       (7,587,284 )     (337,629 )
                                                                         
Common stock issued for cash ($0.25/sh)
    -       -       1,200,000       120.000       299,880       -       -       -       300,000  
                                                                         
Accrued salary conversion into common stock ($0.30/sh)
    -       -       945,507       95.000       283,557       -       -       -       283,652  
                                                                         
Common stock issued for services ($0.15/sh)
    -       -       250,000       25.000       37,475       -       -       -       37,500  
                                                                         
Common stock issued for services ($0.18/sh)
    -       -       100,000       10.000       17,990       -       -       -       18,000  
                                                                         
Common stock issued for services ($0.19/sh)
    -       -       100,000       10.000       18,990       -       -       -       19,000  
                                                                         
Common stock issued for services ($0.20/sh)
    -       -       210,000       21.000       41,979       -       -       -       42,000  
                                                                         
Common stock issued for services ($0.25/sh)
    -       -       140,000       14.000       34,986       -       -       -       35,000  
                                                                         
Common stock issued in exchange for technology rights ($0.25/sh)
    -       -       30,000,000       3,000.000       7,497,000       -       -       -       7,500,000  
                                                                         
Return of common stock issued for services ($1.05/sh)
    -       -       (150,000 )     (15.000 )     15       -       -       -       -  
                                                                         
Common stock issued for services ($1.24/Sh)
    -       -       1,000,000       100.000       1,239,900       -       -       (1,097,315 )     142,685  
                                                                         
Common stock issued for services ($1.70/sh)
    -       -       100,000       10.000       169,990       -       -       (152,534 )     17,466  
                                                                         
Cancellation of shares held in escrow ($1.93/sh)
    -       -       (1,000,000 )     (100.000 )     (1,929,900 )     -       -       487,802       (1,442,198 )
                                                                         
Warrants issued for services
    -       -       -       -       10,559       -       -       -       10,559  
                                                                         
Blue sky fees
    -       -       -       -       (400 )     -       -       -       (400 )
                                                                         
Stock and financing offering costs
    -       -       -       -       (8,000 )                             (8,000 )
                                                                         
In kind contribution of rent - related party
    -       -       -       -       9,450       -       -       -       9,450  
                                                                         
Deferred compensation realized
    -       -       -       -       -       -       -       6,546,046       6,546,046  
                                                                         
Net loss for the year ended December 31, 2010
    -       -       -       -       -       (6,312,965 )     -       -       (6,312,965 )
                                                                         
Balance, December 31, 2010
    -       -       221,055,221       22,106       17,509,682       (8,868,337 )     -       (1,803,285 )     6,860,166  
                                                                         
Common stock issued in exchange for assets ($0.10/sh)
    -       -       3,000,000       300       299,700       -       -       -       300,000  
                                                                         
Common stock issued for services ($0.07/sh)
    -       -       2,000,000       200       139,800       -       -       -       140,000  
                                                                         
Common stock issued for services ($0.08/sh)
    -       -       1,006,500       100       80,420       -       -       -       80,520  
                                                                         
Common stock issued for services ($0.10/sh)
    -       -       3,066,462       307       306,339       -       -       -       306,646  
                                                                         
Common stock issued for services ($0.11/sh)
    -       -       500,000       50       54,950       -       -       -       55,000  
                                                                         
Common stock issued for services ($0.22/sh)
    -       -       15,403       2       3,386       -       -       -       3,388  
                                                                         
Common stock issued for services ($0.23/sh)
    -       -       100,000       10       22,990       -       -       -       23,000  
                                                                         
Common stock issued for services ($0.25/sh)
    -       -       702,860       71       175,644       -       -       -       175,715  
                                                                         
Common stock issued for services ($0.33/sh)
    -       -       100,000       10       32,990       -       -       -       33,000  
                                                                         
Common stock issued for services ($0.35/sh)
    -       -       2,443       1       854       -       -       -       855  
                                                                         
Common stock issued for services ($0.39/sh)
    -       -       101,500       10       39,575       -       -       -       39,585  
                                                                         
Convertible debt conversion into common stock ($0.0295/sh)
    -       -       271,186       27       7,973       -       -       -       8,000  
                                                                         
Convertible debt conversion into common stock ($0.0315/sh)
    -       -       587,382       59       18,444       -       -       -       18,503  
                                                                         
Convertible debt conversion into common stock ($0.032/sh)
    -       -       109,375       11       3,489       -       -       -       3,500  
                                                                         
Convertible debt conversion into common stock ($0.0336/sh)
    -       -       357,143       36       11,964       -       -       -       12,000  
                                                                         
Convertible debt conversion into common stock ($0.0454/sh)
    -       -       220,264       22       9,978       -       -       -       10,000  
                                                                         
Convertible debt conversion into common stock ($0.1554/sh)
    -       -       77,220       7       11,993       -       -       -       12,000  
                                                                         
Convertible debt conversion into common stock ($0.1455/sh)
    -       -       96,220       9       13,991       -       -       -       14,000  
                                                                         
Convertible debt conversion into common stock ($0.1339/sh)
    -       -       116,505       11       15,589       -       -       -       15,600  
                                                                         
Accrued salary conversion into common stock ($0.11/sh)
    -       -       1,309,091       131       143,869       -       -       -       144,000  
                                                                         
Line of credit conversion into common stock ($0.11/sh)
    -       -       909,091       91       99,909       -       -       -       100,000  
                                                                         
Common stock issued for cash ($0.10/sh)
    -       -       7,920,000       792       791,208       -       (397,000 )     -       395,000  
                                                                         
Collection of stock subscripton receivable
    -       -       -       -       -       -       397,000       -       397,000  
                                                                         
Common stock issued for cash ($0.10/sh)
    -       -       10,937,000       1,094       1,092,606       -       -       -       1,093,700  
                                                                         
Warrants issued for services
    -       -       -       -       248,498       -       -       -       248,498  
                                                                         
Stock and financing offering costs
    -       -       -       -       (79,280 )     -       -       -       (79,280 )
                                                                         
Amortization of stock options
    -       -       -       -       1,199,794       -       -       -       1,199,794  
                                                                         
Deferred compensation realized
    -       -       -       -       -       -       -       1,803,285       1,803,285  
                                                                         
Net loss for the nine months ended September 30, 2011
    -       -       -       -       -       (4,822,325 )     -       -       (4,822,325 )
                                                                         
Balance, September 30, 2011
(UNAUDITED)
    -     $ -       254,560,866     $ 25,457     $ 22,256,355     $ (13,690,662 )   $ -     $ -     $ 8,591,150  
 
See accompanying notes to condensed unaudited financial statements.
 
 
F-3

 
 
Max Sound Corporation
 
f/k/a So Act Network, Inc.
 
(A Development Stage Company)
 
Statements of Cash Flows
 
UNAUDITED
 
                   
                   
                   
                   
   
For the Nine Months Ended
   
For the Period From
 
   
September 30, 2011
   
September 30, 2010
   
December 9, 2005 (Inception) to September 30, 2011
 
                   
Cash Flows From Operating Activities:
                 
Net Loss
  $ (4,822,325 )   $ (4,710,053 )   $ (13,554,207 )
  Adjustments to reconcile net loss to net cash used in operations
                       
   Depreciation/Amortization
    25,633       28,525       77,070  
   Depreciation for abandonment of website
    38,794       -       38,794  
   In kind contribution of rent - related party
    -       9,450       24,963  
   Stock issued for services
    857,709       211,151       2,160,425  
   Warrants issued for services
    248,498       10,559       1,082,134  
   Amortization of stock options
    1,199,794       -       1,199,794  
   Bluesky Fees
    -       (400 )     (1,250 )
   Amortization of stock based compensation
    1,803,285       3,811,996       7,021,466  
   Security deposit
    (413 )     (3,710 )     (4,123 )
   Amortization of debt discount
    14,659       2,194       (24,932 )
   Change in fair value of derivative liability
    (22,785 )     51       24,932  
  Changes in operating assets and liabilities:
                       
      (Increase)/Decrease in accounts receivable
    -       (448 )     -  
      (Increase)/Decrease in prepaid expenses
    5,799       (4,775 )     -  
      Increase/(Decrease) in deferred revenue
    -       594       -  
      Increase/(Decrease) accounts payable
    (26,219 )     86,548       133,308  
      Increase(Decrease) in warrant liabilities
    -       -       -  
      Increase/(Decrease) in accrued expenses
    147,620       226,537       689,424  
Net Cash Used In Operating Activities
    (529,951 )     (331,781 )     (1,132,202 )
                         
Cash Flows From Investing Activities:
                       
  Register of trademark
    -       -       (275 )
  Purchase of property equipment
    (86,930 )     (2,550 )     (203,737 )
Net Cash Used In Investing Activities
    (86,930 )     (2,550 )     (204,012 )
                         
Cash Flows From Financing Activities:
                       
  Proceeds from stockholder loans
    134,150       200,350       536,683  
  Repayment of stockholder loans
    (242,500 )     (197,800 )     (405,553 )
  Accrued expenses payment made by a former shareholder
    -       -       4,400  
 Proceeds from issuance of convertible note, net of offering costs
    37,500       50,000       84,500  
  Proceeds from issuance of stock, net of subscriptions receivable and net of offering costs
    1,411,920       292,000       1,772,920  
  Proceeds from collection of stock subscription receivable
    397,000       -       464,750  
Net Cash Provided by Financing Activities
    1,738,070       344,550       2,457,700  
                         
Net Increase / (Decrease) in Cash
    1,121,189       10,219       1,121,486  
                         
Cash at Beginning of Period
    297       5,390       -  
                         
Cash at End of Period
  $ 1,121,486     $ 15,609     $ 1,121,486  
                         
Supplemental disclosure of cash flow information:
                       
                         
Cash paid for interest
  $ -     $ -     $ -  
Cash paid for taxes
  $ -     $ -     $ -  
                         
Supplemental disclosure of non-cash investing and financing activities:
                       
Shares issued in connection with intellectual property
  $ 300,000     $ -     $ 7,800,000  
Shares issued in conversion of related party accrued compensation
  $ 144,000     $ -     $ 427,652  
Shares issued in conversion of related party line of credit
  $ 100,000     $ -     $ 100,000  
Shares issued in conversion of convertible debt and accrued interest
  $ 93,603     $ -     $ 93,603  
Shares issued in connection with stock dividend
  $ -     $ 258     $ 136,713  
Stock sold for subscription
  $ 397,000     $ -     $ 464,750  
                         
 
See accompanying notes to condensed unaudited financial statements.
 
 
F-4

 
 
MAX SOUND CORPORATION (f/k/a SO ACT NETWORK, INC.)
 (A DEVELOPMENT STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
AS OF SEPTEMBER 30, 2011
(UNAUDITED)
 
NOTE 1
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES AND ORGANIZATION

(A)  Organization and Basis of Presentation

Max Sound Corporation (f/k/a So Act Network, Inc.) (the "Company") was incorporated in Delaware on December 9, 2005.  The Company is currently in the development stage, and on or around February 2011, the Company changed its business operations to focus primarily on developing and launching audio technology software.

Prior to February 2011, the Company's business operations were focused on creating search technologies within an online networking platform.

The accompanying unaudited condensed financial statements have been prepared in accordance with accounting principles generally accepted in The United States of America and the rules and regulations of the Securities and Exchange Commission for interim financial information.  Accordingly, they do not include all the information necessary for a comprehensive presentation of financial position and results of operations.

It is management's opinion, however, that all material adjustments (consisting of normal and recurring adjustments) have been made which are necessary for a fair financial statements presentation.  The results for the interim period are not necessarily indicative of the results to be expected for the year.
 
Effective March 1, 2011, the Company filed with the State of Delaware a Certificate of Amendment of Certificate of Incorporation changing our name from So Act Network, Inc. to Max Sound Corporation.
 
(B) Use of Estimates

In preparing financial statements in conformity with generally accepted accounting principles, management is required to make estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements and revenues and expenses during the reported period.  Actual results could differ from those estimates.

(C) Cash and Cash Equivalents

For purposes of the cash flow statements, the Company considers all highly liquid investments with original maturities of three months or less at the time of purchase to be cash equivalents.  As of September 30, 2011 and December 31, 2010, the Company had no cash equivalents.
 
 
F-5

 

MAX SOUND CORPORATION (f/k/a SO ACT NETWORK, INC.)
 (A DEVELOPMENT STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
AS OF SEPTEMBER 30, 2011
(UNAUDITED)

(D) Property and Equipment

Property and equipment are stated at cost, less accumulated depreciation.  Expenditures for maintenance and repairs are charged to expense as incurred.  Depreciation is provided using the straight-line method over the estimated useful life of three to five years.

(E) Research and Development

The Company has adopted the provisions of FASB Accounting Standards Codification No. 350, Intangibles – Goodwill & Other.  Costs incurred in the planning stage of a website are expensed as research and development while costs incurred in the development stage are capitalized and amortized over the life of the asset, estimated to be three years.  Expenses subsequent to the launch have been expensed as website development expenses.

(F) Revenue Recognition

The Company recognized revenue on arrangements in accordance with FASB Codification Topic 605, “Revenue Recognition” (“ASC Topic 605”).  Under ASC Topic 605, revenue is recognized only when the price is fixed and determinable, persuasive evidence of an arrangement exists, the service is performed and collectability of the resulting receivable is reasonably assured.  We had revenue of $3,000 and $9,934 for the nine months ended September 30, 2011 and 2010, respectively.

(G) Advertising Costs

Advertising costs are expensed as incurred and include the costs of public relations activities.  These costs are included in consulting and general and administrative expenses and totaled $25,170 and $13,646 for the nine months ended September 30, 2011 and 2010, respectively.

(H) Identifiable Intangible Assets

As of September 30, 2011 and 2010, $7,800,275 and $7,500,275, respectively of costs related to registering a trademark and acquiring technology rights have been capitalized.  It has been determined that the trademark and technology rights have an indefinite useful life and are not subject to amortization.  However, the trademark and technology rights will be reviewed for impairment annually or more frequently if impairment indicators arise.
 
 
F-6

 
 
MAX SOUND CORPORATION (f/k/a SO ACT NETWORK, INC.)
 (A DEVELOPMENT STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
AS OF SEPTEMBER 30, 2011
(UNAUDITED)

(I) Loss Per Share

In accordance with accounting guidance now codified as FASB ASC Topic 260, “Earnings per Share,”  Basic earnings per share (“EPS”) is computed by dividing net loss available to common stockholders by the weighted average number of common shares outstanding during the period, excluding the effects of any potentially dilutive securities. Diluted EPS gives effect to all dilutive potential of shares of common stock outstanding during the period including stock options or warrants, using the treasury stock method (by using the average stock price for the period to determine the number of shares assumed to be purchased from the exercise of stock options or warrants), and convertible debt or convertible preferred stock, using the if-converted method. Diluted EPS excludes all dilutive potential of shares of common stock if their effect is anti-dilutive.   Because of the Company’s net losses, the effects of stock warrants and convertible debt would be anti-dilutive and accordingly, is excluded from the computation of earnings per share.  The number of such shares excluded from the computations of diluted loss per share totaled 2,715,800 and 1,760,000 for stock warrants, 12,000,000 and 0 for stock options, and 0 and 660,502 shares issuable upon the conversion of convertible debt for the nine months ended September 30, 2011 and 2010, respectively.

(J) Income Taxes

The Company accounts for income taxes under FASB Codification Topic 740-10-25 (“ASC 740-10-25”) Income Taxes.  Under ASC 740-10-25, deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases.  Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled.  Under ASC 740-10-25, the effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date.

(K) Business Segments

The Company operates in one segment and therefore segment information is not presented.

(L) Recent Accounting Pronouncements

There are no new accounting pronouncements that are expected to have a material impact on the Company’s financial statements.

(M) Fair Value of Financial Instruments

The carrying amounts on the Company’s financial instruments including accounts payable, accrued expenses, and loan payable-related party, approximate fair value due to the relatively short period to maturity for these instruments.

 
F-7

 
 
MAX SOUND CORPORATION (f/k/a SO ACT NETWORK, INC.)
 (A DEVELOPMENT STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
AS OF SEPTEMBER 30, 2011
(UNAUDITED)

(N) Stock-Based Compensation

In December 2004, the FASB issued FASB Accounting Standards Codification No. 718, Compensation – Stock Compensation.  Under FASB Accounting Standards Codification No. 718, companies are required to measure the compensation costs of share-based compensation arrangements based on the grant-date fair value and recognize the costs in the financial statements over the period during which employees are required to provide services. Share-based compensation arrangements include stock options, restricted share plans, performance-based awards, share appreciation rights and employee share purchase plans.  As such, compensation cost is measured on the date of grant at their fair value.  Such compensation amounts, if any, are amortized over the respective vesting periods of the option grant.  The Company applies this statement prospectively.
 
Equity instruments (“instruments”) issued to other than employees are recorded on the basis of the fair value of the instruments, as required by FASB Accounting Standards Codification No. 718.  FASB Accounting Standards Codification No. 505, Equity Based Payments to Non-Employees defines the measurement date and recognition period for such instruments.  In general, the measurement date is when either a (a) performance commitment, as defined, is reached or (b) the earlier of (i) the non-employee performance is complete or (ii) the instruments are vested. The measured value related to the instruments is recognized over a period based on the facts and circumstances of each particular grant as defined in the FASB Accounting Standards Codification.

(O) Reclassification

Certain amounts from prior periods have been reclassified to conform to the current period presentation.  These reclassifications had no impact on the Company's net loss or cash flows.

(P) Derivative Financial Instruments

Fair value accounting requires bifurcation of embedded derivative instruments such as conversion features in convertible debt or equity instruments, and measurement of their fair value for accounting purposes.  In determining the appropriate fair value, the Company uses the Black-Scholes option-pricing model.  In assessing the convertible debt instruments, management determines if the convertible debt host instrument is conventional convertible debt and further if there is a beneficial conversion feature requiring measurement.  If the instrument is not considered conventional convertible debt, the Company will continue its evaluation process of these instruments as derivative financial instruments.
 
Once determined, derivative liabilities are adjusted to reflect fair value at each reporting period end, with any increase or decrease in the fair value being recorded in results of operations as an adjustment to fair value of derivatives.  In addition, the fair value of freestanding derivative instruments such as warrants, are also valued using the Black-Scholes option-pricing model.
 
 
F-8

 
 
MAX SOUND CORPORATION (f/k/a SO ACT NETWORK, INC.)
 (A DEVELOPMENT STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
AS OF SEPTEMBER 30, 2011
(UNAUDITED)
 
 
(Q) Concentration of Credit Risk

At September 30, 2011, 100% of sales earned was from one customer.

At September 30, 2010, 20% of sales earned were from one customer.
 
NOTE 2              GOING CONCERN

As reflected in the accompanying financial statements, the Company is in the development stage with minimal operations, has an accumulated deficit of $13,690,662 for the period from December 9, 2005 (inception) to September 30, 2011, and has negative cash flow from operations of $1,132,202 from inception.  This raises substantial doubt about its ability to continue as a going concern.  The ability of the Company to continue as a going concern is dependent on the Company’s ability to raise additional capital and implement its business plan.  The financial statements do not include any adjustments that might be necessary if the Company is unable to continue as a going concern.

Management believes that actions presently being taken to obtain additional funding and implement its strategic plans provide the opportunity for the Company to continue as a going concern.

NOTE 3              NOTE PAYABLE – PRINCIPAL STOCKHOLDER

During the year ended December 31, 2008, the Company received $18,803 from the principal stockholder.  Pursuant to the terms of the loan, the loan is bearing an annual interest rate of 3.25% and due on demand.  In 2008, the Company repaid $15,000 in principal to the principal stockholder.  In 2009, the Company repaid $3,803 in principal to the principal stockholder.  As of December 31, 2010, the principal portion of this principal stockholder loan balance has been repaid (See Note 9).

On May 11, 2009, the Company received $9,500 from the principal stockholder.  During the year ended December 31, 2009, the Company repaid $1,500 in principal to the principal stockholder.  Pursuant to the terms of the loan, the loan is bearing an annual interest rate of 3.25% and is due on demand (See Note 9).

On May 22, 2009, the Company received $15,000 from the principal stockholder.  In January of 2010, the Company repaid $3,000 in principal to the principal stockholder under the terms of the loan.  In June of 2010, the Company repaid $3,000 in principal to the principal stockholder under the terms of the loan.  Pursuant to the terms of the loan, the loan is bearing an annual interest rate of 3.25% and is due on demand (See Note 9).
 
 
F-9

 
 
MAX SOUND CORPORATION (f/k/a SO ACT NETWORK, INC.)
 (A DEVELOPMENT STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
AS OF SEPTEMBER 30, 2011
(UNAUDITED)
 
 
On May 26, 2009 the Company received $16,700 from the principal stockholder.  In May of 2010, the Company repaid $15,700 in principal to the principal stockholder under the term of this loan.  Pursuant to the terms of the loan, the loan is bearing an annual interest rate of 3.25% and is due on demand (See Note 9).

As of September 30, 2011, the Company owes $18,000 in principal and $2,072 of accrued interest to the principal stockholder related to these principal stockholder loans (See Note 9).

NOTE 4              LINE OF CREDIT – PRINCIPAL STOCKHOLDER

On May 28, 2009, the Company entered into a two year line of credit agreement with the principal stockholder in the amount of $100,000.  The line of credit carries an interest rate of 3.25%.  As of September 30, 2011, the principal stockholder has advanced the Company $100,000 and was repaid $100,000 under the terms of this line of credit agreement (See Note 9).

On November 10, 2009, the Company entered into a two year line of credit agreement with the principal stockholder in the amount of $100,000.  The line of credit carries an interest rate of 3.25%.  As of September 30, 2011, the principal stockholder has advanced $100,000 to the Company and was repaid $100,000 under the terms of this line of credit agreement (See Note 9).

On March 25, 2010, the Company entered into a two year line of credit agreement with the principal stockholder in the amount of $500,000.  The line of credit carries an interest rate of 3.25%.  On February 17, 2011, the principal stockholder converted $100,000 of the line of credit owed into 909,091 shares of common stock at $0.11 per share.  As of September 30, 2011, the principal stockholder has advanced $276,680 to the Company and was repaid $163,550 under the terms of this line of credit agreement. (See Note 7(G) and Note 9).

As of September 30, 2011, the Company owes $13,130 in principal and $11,283 of accrued interest to the principal stockholder related to these lines of credit (See Note 9).

 
F-10

 
 
MAX SOUND CORPORATION (f/k/a SO ACT NETWORK, INC.)
 (A DEVELOPMENT STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
AS OF SEPTEMBER 30, 2011
(UNAUDITED)

 
NOTE 5
PROPERTY AND EQUIPMENT

At September 30, 2011, and December 31, 2010, respectively, property and equipment is as follows:

   
September 30, 2011
   
December 31, 2010
 
             
Website Development
  $ 112,722     $ 112,722  
Furniture and Equipment
    70,343       -  
Leasehold Improvements
    5,167       -  
Software
    11,820       400  
Office Equipment
    2,185       2,185  
Domain Name
    1,500       1,500  
Less accumulated depreciation and amortization
    (115,864 )     (51,437 )
                 
    $ 87,873     $ 65,370  

Depreciation/amortization expense for the nine months ended September 30, 2011, and 2010, was $64,427 and $28,525, respectively.  On August 16, 2011, the Company abandoned its' social networking website and thus recorded a charge of $38,794, as part of the depreciation expense for the period ended September 30, 2011, which is related to the abandonment of the website.

NOTE 6
CONVERTIBLE DEBT
 
On July 6, 2010, the Company entered into an agreement whereby the Company will issue up to $50,000 in a convertible note.  The note matured on March 30, 2011, and bears an interest rate of 8%.  Any unpaid amount as of the maturity date bears an interest rate of 22%.  The holder of the note has a right to convert all or any part of the outstanding an unpaid principal amount into shares of common stock.  The conversion prices equals the "Variable Conversion Price", which is 59% of the "Market Price", which is the average of the lowest six trading prices for the Common Stock during the ten trading day period prior to the conversion.  In July of 2010, the Company received $50,000 proceeds less the $3,000 finder’s fee pursuant to the terms of this convertible note.  During the nine months ended September 30, 2011, the note holder converted $52,003 of the note payable and accrued interest into 1,545,350 shares of the company stock.  As of September 30, 2011, the Company owed $0 in principal and $0 in accrued interest on this note.  (See Note 7 (G)).
 
 
F-11

 
 
MAX SOUND CORPORATION (f/k/a SO ACT NETWORK, INC.)
 (A DEVELOPMENT STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
AS OF SEPTEMBER 30, 2011
(UNAUDITED)

 
The Company computed the fair value of the conversion feature at the commitment date, based on the following management assumptions:

Exercise price
$0.1377
Expected dividends
0%
Expected volatility
172.27%
Expected term: conversion feature
267 days
Risk free interest rate
0.32%

The fair value of the embedded conversion option on the commitment date was $15,409.  The Company recorded a related debt discount of $15,409, which was amortized over the life of the debt.  For the year ended December 31, 2010, the Company amortized $10,273 of debt discount.  For the nine months ended September 30, 2011, the Company amortized $5,136 of debt discount.

At September 30, 2011 the Company recorded the derivative liability at its fair value of $0, due to the principal and accrued interest were paid in full.  As a result of the remeasurement, the Company recorded a change in fair value associated with this derivative liability as a decrease in the expense totaling $13,262 for the nine months ended September 30, 2011.
 
On February 17, 2011, the Company entered into an agreement whereby the Company will issue up to $40,000 in a convertible note.  The note matures on November 17, 2011, and bears an interest rate of 8%.  The holder of the note has a right to convert all or any part of the outstanding an unpaid principal amount into shares of common stock.  The conversion prices equals the "Variable Conversion Price", which is 59% of the "Market Price", which is the average of the lowest six trading prices for the Common Stock during the ten trading day period prior to the conversion.  In February of 2011, the Company received $40,000 proceeds less the $2,500 finder’s fee pursuant to the terms of this convertible note.  During the nine months ended September 30, 2011, the note holder converted $41,600 of the note payable and accrued interest into 289,945 shares of the company stock.  As of September 30, 2011, the Company owed $0 in principal and $0 in accrued interest on this note.  (See Note 7 (G)).
 
The Company computed the fair value of the conversion feature at the commitment date, based on the following management assumptions:

Exercise price
$0.0738
Expected dividends
0%
Expected volatility
456.63%
Expected term: conversion feature
365 days
Risk free interest rate
0.27%

The fair value of the embedded conversion option on the commitment date was $9,523.  The Company recorded a related debt discount of $9,523, which is amortized over the life of the debt.  For the nine months ended September 30, 2011, the Company amortized $9,523 of debt discount.
 
 
F-12

 
 
MAX SOUND CORPORATION (f/k/a SO ACT NETWORK, INC.)
 (A DEVELOPMENT STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
AS OF SEPTEMBER 30, 2011
(UNAUDITED)
 
At September 30, 2011 the Company recorded the derivative liability at its fair value of $0, due to the principal and accrued interest were paid in full.  As a result of the remeasurement, the Company recorded a change in fair value associated with this derivative liability as a decrease in the expense totaling $9,523 for the nine months ended September 30, 2011.

NOTE 7
STOCKHOLDERS’ EQUITY

(A) Common Stock Issued for Cash

On December 31, 2005, the Company issued 100,000 shares of common stock for cash of $100 in exchange for acceptance of the incorporation expenses for the Company ($0.001/share).   As a result of the forward split, the 100,000 shares were increased to 400,000 shares ($0.00025/share) (See Note 7(D)).

For the year ended December 31, 2008, the Company issued 473,000 shares of common stock for cash of $118,250 ($0.25/share), of which $67,750 was a subscription receivable.   During the month of January 2009, $67,750 of stock subscription receivable was collected.  As a result of the forward split, the 473,000 shares were increased to 1,892,000 shares ($0.0625/share). (See Note 7(D)).

On January 2, 2009, the Company entered into stock purchase agreements to issue 20,000 shares of common stock for cash of $5,000 ($0.25/share).   As a result of the forward split, the 20,000 shares were increased to 80,000 shares ($0.0625/share) (See Note 7(D)).

On January 3, 2009, the Company entered into stock purchase agreements to issue 2,000 shares of common stock for cash of $500 ($0.25/share).  As a result of the forward split, the 2,000 shares were increased to 8,000 shares ($0.0625/share) (See Note 7(D)).
 
On January 3, 2009, the Company entered into stock purchase agreements to issue 2,000 shares of common stock for cash of $500 ($0.25/share).  As a result of the forward split, the 2,000 shares were increased to 8,000 shares ($0.0625/share) (See Note 7(D)).

On January 11, 2009, the Company entered into stock purchase agreements to issue 32,000 shares of common stock for cash of $8,000 ($0.25/share).  As a result of the forward split, the 32,000 shares were increased to 128,000 shares ($0.0625/share) (See Note 7(D)).

On January 12, 2009, the Company entered into stock purchase agreements to issue 2,000 shares of common stock for cash of $500 ($0.25/share).   As a result of the forward split, the 2,000 shares were increased to 8,000 shares ($0.0625/share) (See Note 7(D)).

On January 15, 2009, the Company entered into stock purchase agreements to issue 4,000 shares of common stock for cash of $1,000 ($0.25/share).  As a result of the forward split, the 4,000 shares were increased to 16,000 shares ($0.0625/share) (See Note 7(D)).
 
 
F-13

 
 
MAX SOUND CORPORATION (f/k/a SO ACT NETWORK, INC.)
 (A DEVELOPMENT STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
AS OF SEPTEMBER 30, 2011
(UNAUDITED)
 
 
In February of 2009, the Company paid direct offering costs of $850 related to the securities sold in 2009.

On May 27, 2010 the Company issued one unit; each unit consisted of 100,000 shares of common stock and 100,000 warrants to purchase common stock, for cash of $22,500 net of the $2,500 finder’s fee ($0.25/share).  Each warrant is exercisable for a three year period and has an exercise price of $0.50 per share (See Note 7(C)).

On July 23, 2010, the Company issued one unit; each unit consisted of 100,000 share of common stock and 100,000 warrants to purchase common stock, for cash of $25,000 ($0.25/share).  Each warrant is exercisable for a three year period and has an exercise price of $0.50 per share (See Note 7(C).

On August 5, 2010, the Company issued 10 units; each unit consisted of 100,000 shares of common stock and 100,000 warrants to purchase common stock, for cash of $250,000 ($0.25/share).  Each warrant is exercisable for a three year period and has an exercise price of $0.50 per share (See Note 7(C).

During the year ended December 31, 2010, the Company paid direct offering costs of  $2,900 related to the securities sold in 2010.

On January 24, 2011, the Company issued 10,000 shares of common stock for cash of $1,000 ($0.10/share).

On February 23, 2011, the Company issued 300,000 shares of common stock for cash of $30,000 ($0.10/share).

On March 21, 2011, the Company issued 150,000 shares of common stock for cash of $15,000 ($0.10/share).

On May 2, 2011, the Company issued 2,000,000 shares of common stock for cash of $200,000 ($0.10/share).

During the month of June 2011, the Company issued 5,460,000 shares of common stock for cash of $546,000 ($0.10/share) of which $397,000 was a subscription receivable.  The Company received the entire $397,000 of subscription receivable in July 2011.

During the months of July, August and September, the Company issued 10,937,000 shares of common stock for cash of $1,093,700 ($0.10/share).

During the nine months ended September 30, 2011, the Company paid $76,780 in finder’s fees and issued 955,800 in warrants related to the stock sold in 2011.
 
 
F-14

 
 
MAX SOUND CORPORATION (f/k/a SO ACT NETWORK, INC.)
 (A DEVELOPMENT STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
AS OF SEPTEMBER 30, 2011
(UNAUDITED)

(B) Stock Issued for Services

On October 14, 2008, the Company issued 44,900,000 shares of common stock to its founder having a fair value of $44,900 ($0.001/share) in exchange for services provided.  As a result of the forward split, the 44,900,000 shares were increased to 179,600,000 shares and its purchase price was similarly adjusted to $0.00025((See Note 7(D) and Note 9).

On November 24, 2008, the Company issued 4,000 shares of common stock having a fair value of $1,000 ($0.25/share) in exchange for consulting services.  As a result of the forward split, the 4,000 shares were increased to 16,000 shares and its purchase price was similarly adjusted to $0.0625/share (See Note 7(D)).

On December 5, 2008, the Company issued 4,000 shares of common stock having a fair value of $1,000 ($0.25/share) in exchange for consulting services.  As a result of the forward split, the 4,000 shares were increased to 16,000 shares and its purchase price was similarly adjusted to $0.0625/share (See Note 7(D)).

On December 20, 2008, the Company issued 4,000 shares of common stock having a fair value of $1,000 ($0.25/share) in exchange for consulting services.  As a result of the forward split, the 4,000 shares were increased to 16,000 shares and its purchase price was similarly adjusted to $0.0625/share (See Note 7(D)).

On January 12, 2009, the Company issued 4,000 shares of common stock having a fair value of $1,000 ($0.25/share) in exchange for consulting services.  As a result of the forward split, the 4,000 shares were increased to 16,000 shares and its purchase price was similarly adjusted to $0.0625/share (See Note 7(D)).

On January 14, 2009, the Company issued 20,000 shares of common stock having a fair value of $5,000 ($0.25/share) in exchange for services related to a development services agreement entered on January 19, 2009.  As a result of the forward split, the 20,000 shares were increased to 80,000 shares and its purchase price was similarly adjusted to $0.0625/share (See Note 7(D) and Note 8(B)).

On August 25, 2009, the Company issued 50,000 shares of common stock having a fair value of $3,125 ($0.0625/share), based upon the fair value on the date of grant, in exchange for professional services.

On August 31, 2009, the Company issued 885,714 shares of common stock in exchange for services valued at $62,000 related to the development services agreement entered into on January 19, 2009.  Based on the most recent fair market value at that time, the shares were valued at $55,357 ($0.0625/share), resulting in the recognition of a gain on the extinguishment of debt of $6,643 (See Note 8(B)).
 
 
F-15

 
 
MAX SOUND CORPORATION (f/k/a SO ACT NETWORK, INC.)
 (A DEVELOPMENT STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
AS OF SEPTEMBER 30, 2011
(UNAUDITED)

On September 18, 2009, the Company issued 500,000 shares of common stock as compensation pursuant to the terms of a consulting agreement, having a fair value of $175,000 ($0.35/share) based upon fair value on the date of grant.  On November 11, 2009, the Company cancelled the agreement and 300,000 shares of common stock were returned to the Company. As of December 31, 2009, $70,000 was recorded as consulting expense and $105,000 of deferred compensation was reclassified to $0 (See Note 8(B)).

On September 18, 2009, the Company issued 600,000 shares of common stock as compensation pursuant to the terms of a consulting agreement, having a fair value of $210,000 ($0.35/share) based upon fair value on the date of grant.  On November 18, 2009, the Company cancelled the agreement and 400,000 shares of common stock were returned to the Company.  As of December 31, 2009, $70,000 was recorded as consulting expense and $140,000 of deferred compensation was reclassified to $0 (See Note 8(B)).

On September 21, 2009, the Company issued 600,000 shares of common stock as compensation pursuant to the terms of a consulting agreement, having a fair value of $210,000 ($0.35/share) based upon fair value on the date of grant.  On December 18, 2009, the Company terminated the consulting agreement and 400,000 shares were returned to the Company.  As of December 31, 2009, $70,000 was recorded as consulting expense and $140,000 of deferred compensation was reclassified to $0 (See Note 8(B)).

On November 12, 2009, the Company issued 100,000 shares of common stock as compensation pursuant to the terms of the consulting agreement, having a fair value of $178,000 ($1.78/share) based upon fair value on the date of grant.  During 2009 and 2010, $11,948 and $89,000 was recorded as consulting expense, respectively.  For the nine months ended September 30, 2011, $77,052 is recorded as consulting expense and $0 is recorded as deferred compensation (See Note 8(B)).

On November 12, 2009, the Company issued 200,000 shares of common stock as compensation pursuant to the terms of the consulting agreement, having a fair value of $400,000 ($2.00/share) based upon fair value on the date of grant.  During 2009 and 2010, $22,466 and $200,000 was recorded as consulting expense, respectively.  For the nine months ended September 30, 2011, $177,534 is recorded as consulting expense and $0 is recorded as deferred compensation (See Note 8(B)).

On November 16, 2009, the Company issued 100,000 shares of common stock as compensation pursuant to the terms of the consulting agreements, having a fair value of $180,000 ($1.80/share) based upon fair value on the date of grant.  During 2009 and 2010, $11,096 and $90,000 was recorded as consulting expense, respectively.  For the nine months ended September 30, 2011, $78,904 is recorded as consulting expense and $0 is recorded as deferred compensation (See Note 8(B)).
 
 
F-16

 
 
MAX SOUND CORPORATION (f/k/a SO ACT NETWORK, INC.)
 (A DEVELOPMENT STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
AS OF SEPTEMBER 30, 2011
(UNAUDITED)

On November 18, 2009, the Company issued 30,000 shares of common stock as compensation pursuant to the terms of the consulting agreement, having a fair value of $45,000 ($1.50/share) based upon fair value on the date of grant.  During 2009, $5,301 was recorded as consulting expense.  For the year ended December 31, 2010, $39,699 was recorded as consulting expense. (See Note 8(B)).

On November 21, 2009, the Company issued 30,000 shares of common stock as compensation pursuant to the terms of the marketing agreement, having a fair value of $53,100 ($1.77/share) based upon fair value on the date of grant.  For the year ended December 31, 2010, $53,100 was recorded as consulting expense (See Note 8(B)).

On December 3, 2009, the Company issued 240,000 shares of common stock as compensation pursuant to the terms of the consulting agreement, having a fair value of $468,000 ($1.95/share) based upon fair value on the date of grant.  As of December 31, 2009, $468,000 was recorded as consulting expense (See Note 8(B)).

On December 3, 2009, the Company issued 35,000 shares of common stock as compensation pursuant to the terms of the commission agreement, having a fair value of $68,250 ($1.95/share) based upon fair value on the date of grant.  As of December 31, 2009, $68,250 was recorded as consulting expense (See Note 8(B)).

On December 3, 2009, the Company issued 35,000 shares of common stock as compensation pursuant to the terms of the consulting agreement, having a fair value of $68,250 ($1.95/share) based upon fair value on the date of grant.  As of December 31, 2009, $68,250 was recorded as consulting expense (Note 8(B)).

On December 3, 2009, the Company issued 10,000 shares of common stock as compensation pursuant to the terms of the commission agreement, having a fair value of $19,500 ($1.95/share) based upon fair value on the date of grant.  As of December 31, 2009, $19,500 is recorded as consulting expense (See Note 8(B)).

On December 15, 2009, the Company issued 100,000 shares of common stock as compensation pursuant to the terms of the consulting agreement, having a fair value of $200,000 ($2.00/share) based upon fair value on the date of grant.  During 2009, $71,111 was recorded as consulting expense.  For the year ended December 31, 2010, $128,889 was recorded as consulting expense (See Note 8(B)).

On December 27, 2009, the Company issued 10,000 shares of common stock as compensation pursuant to the terms of the consulting agreement, having a fair value of $19,400 ($1.94/share) based upon fair value on the date of grant.  For the year ended December 31, 2010, $19,400 was recorded as consulting expense (See Note 8(B)).
 
 
F-17

 
 
MAX SOUND CORPORATION (f/k/a SO ACT NETWORK, INC.)
 (A DEVELOPMENT STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
AS OF SEPTEMBER 30, 2011
(UNAUDITED)

On December 27, 2009, the Company issued 10,000 shares of common stock as compensation pursuant to the terms of the consulting agreement, having a fair value of $19,400 ($1.94/share) based upon fair value on the date of grant.  For the year ended December 31, 2010, $19,400 was recorded as consulting expense (See Note 8(B)).

On December 27, 2009, the Company issued 10,000 shares of common stock as compensation pursuant to the terms of the consulting agreement, having a fair value of $19,400 ($1.94/share) based upon fair value on the date of grant.  For the year ended December 31, 2010, $19,400 was recorded as consulting expense (See Note 8(B)).

On December 30, 2009, the Company issued 1,500,000 shares of common stock as compensation pursuant to the terms of the advertising agreement, having a fair value of $2,895,000 ($1.93/share) based upon fair value on the date of grant.  In 2010, the Company cancelled a portion of the agreement and as a result, 1,000,000 shares of common stock were returned to the Company.  For the year ended December 31, 2010, $965,000 was recorded as consulting expense (See Note 8(B)).

On December 31, 2009, the Company issued 75,000 shares of common stock as compensation pursuant to the terms of the consulting agreement, having a fair value of $144,750 ($1.93/share) based upon fair value on the date of grant.  For the year ended December 31, 2010, $116,374 was recorded as consulting expense.  For the nine months ended September 30, 2011, $28,376 is recorded as consulting expense (See Note 8(B)).

On December 31, 2009, the Company issued 75,000 shares of common stock as compensation pursuant to the terms of the consulting agreement, having a fair value of $144,750 ($1.93/share) based upon fair value on the date of grant.  For the year ended December 31, 2010, $116,374 was recorded as consulting expense.  For the nine months ended September 30, 2011, $28,376 is recorded as consulting expense (See Note 8(B)).

On December 31, 2009, the Company issued 500,000 shares of common stock as compensation pursuant to the terms of the consulting agreement, having a fair value of $965,000 ($1.93/share) based upon fair value on the date of grant.  For the year ended December 31, 2010, $965,000 was recorded as consulting expense (See Note 8(B)).

During December of 2009, the Company issued 680,000 shares of common stock as compensation pursuant to the terms of the consulting agreements, having a fair value of $1,312,400 ($1.93/share) based upon fair value on the date of grant.  During 2009 and 2010, $2,802 and $709,116 was recorded as consulting expense, respectively.  For the nine months ended September 30, 2011, $600,482 is recorded as consulting expense and $0 is recorded as deferred compensation (See Note 8(B)).
 
 
F-18

 
 
MAX SOUND CORPORATION (f/k/a SO ACT NETWORK, INC.)
 (A DEVELOPMENT STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
AS OF SEPTEMBER 30, 2011
(UNAUDITED)

During December of 2009, the Company issued 600,000 shares of common stock as compensation pursuant to the terms of the consulting agreements, having a fair value of $1,170,000 ($1.95/share) based upon fair value on the date of grant.  During 2009 and 2010, $34,192 and $585,000 was recorded as consulting expense, respectively.  For the nine months ended September 30, 2011, $550,808 is recorded as consulting expense and $0 is recorded as deferred compensation (See Note 8(B)).

On January 15, 2010, the Company issued 100,000 shares of common stock as compensation pursuant to the terms of the consulting agreement, having a fair value of $170,000 ($1.70/share) based upon fair value on the date of grant.  For the year ended December 31, 2010, $81,507 was recorded as consulting expense.  For the nine months ended September 30, 2011, $88,493 is recorded as consulting expense and $0 is recorded as deferred compensation (See Note 8(B)).

On February 17, 2010, the Company entered into a twelve month consulting agreement with an unrelated third party effective February 17, 2010.  In exchange for the services provided, the Company issued 1,000,000 shares of common stock having a fair value of $1,240,000 ($1.24/share) based upon fair value on the date of grant.  For the year ended December 31, 2010, $1,066,740 was recorded as consulting expense.  For the nine months ended September 30, 2011, $173,260 is recorded as consulting expense (See Note 8(B)).

On June 1, 2010, the Company entered into a twelve month consulting agreement for consulting and business services.  As part of the agreement, the Company issued 40,000 shares as a nonrefundable retainer fee having a value of $10,000 ($0.25/share) based upon fair value on the date of the agreement.  (See Note 8(B)).

On July 23, 2010, the Company issued 10,000 shares of common stock pursuant to a consulting agreement for consulting services having a fair value of $2,000 ($0.20/share) based upon fair value on the grant date (See Note 8(B)).

On August 1, 2010, the Company issued 200,000 shares of common stock pursuant to a consulting agreement for consulting services having a fair value of $40,000 ($0.20/share) based upon fair value on the grant date (See Note 8(B)).

On September 1, 2010, the Company issued 100,000 shares of common stock pursuant to a consulting agreement for consulting services having a fair value of $19,000 ($0.19/share) based upon fair value on the grant date (See Note 8(B)).

On October 1, 2010, the Company issued 100,000 shares of common stock pursuant to a consulting agreement for consulting services having a fair value of $18,000 ($0.18/share) based upon fair value on the grant date (See Note 8(B)).

On November 1, 2010, the Company issued 100,000 shares of common stock pursuant to a consulting agreement for consulting services having a fair value of $25,000 ($0.25/share) based upon fair value on the grant date (See Note 8(B)).
 
 
F-19

 
 
MAX SOUND CORPORATION (f/k/a SO ACT NETWORK, INC.)
 (A DEVELOPMENT STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
AS OF SEPTEMBER 30, 2011
(UNAUDITED)

On December 14, 2010, the Company issued 250,000 shares of common stock pursuant to a consulting agreement for consulting services having a fair value of $37,500 ($0.15/share) based upon fair value on the grant date (See Note 8(B)).

On January 17, 2011, the Company issued 3,000,000 shares of common stock to its' new CEO pursuant to an employment agreement having a fair value of $300,000 ($0.10/share) based upon fair value on the grant date.  (See Note 8(A)).

On February 17, 2011, the Company issued 500,000 shares of common stock pursuant to a consulting agreement for consulting services having a fair value of $55,000 ($0.11/share) based upon fair value on the grant date (See Note 8(B)).

On March 3, 2011, the Company issued 1,000,000 shares of common stock pursuant to a consulting agreement for consulting services having a fair value of $80,000 ($0.08/share) based upon fair value on the grant date (See Note 8(B)).

On May 17, 2011, the Company issued 2,000,000 shares of common stock pursuant to an employment agreement having a fair value of $140,000 ($0.07/share) based upon fair value on the grant date.  (See Note 8(A)).

During June 2011, the Company issued 300,000 shares of common stock pursuant to  consulting agreements for consulting services having a fair value of $75,000 ($0.25/share) based upon fair value on the grant date (See Note 8(B)).

On June 15, 2011, the Company issued 15,980 shares of common stock pursuant to a consulting agreement for consulting services having a fair value of $1,598 ($0.10/share) based upon the terms of the consulting agreement (See Note 8(B)).

On July 1, 2011, the Company issued 6,500 shares of common stock pursuant to a consulting agreement for marketing and promotional services having a fair value of $520 ($0.08/share) based upon the terms of the consulting agreement (See Note 8(B)).

During July and August of 2011., the Company issued 50,482 shares of common stock pursuant to two consulting agreement for consulting services having a fair value of $5,048 ($0.10/share) based upon the terms of the consulting agreements (See Note 8(B)).

On August 14, 2011, the Company issued 2,443 shares of common stock pursuant to a consulting agreement for consulting services having a fair value of $855 ($0.35/share) based upon the terms of the consulting agreement (See Note 8(B)).
 
 
F-20

 
 
MAX SOUND CORPORATION (f/k/a SO ACT NETWORK, INC.)
 (A DEVELOPMENT STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
AS OF SEPTEMBER 30, 2011
(UNAUDITED)

On September 12, 2011, the Company issued 2,860 shares of common stock pursuant to a consulting agreement for consulting services having a fair value of $715 ($0.25/share) based upon the terms of the consulting agreement (See Note 8(B)).

On September 18, 2011, the Company issued 15,403 shares of common stock pursuant to a consulting agreement for consulting services having a fair value of $3,388 ($0.22/share) based upon the terms of the consulting agreement (See Note 8(B)).

On September 25, 2011, the Company issued 1,500 shares of common stock pursuant to a consulting agreement for consulting services having a fair value of $585 ($0.39/share) based upon the terms of the consulting agreement (See Note 8(B)).

On September 19, 2011, the Company issued 100,000 shares of common stock pursuant to a consulting agreement for consulting services having a fair value of $23,000 ($0.23/share) based upon the terms of the consulting agreement (See Note 8(B)).

On September 21, 2011, the Company issued 400,000 shares of common stock pursuant to a consulting agreement for consulting services having a fair value of $100,000 ($0.25/share) based upon the terms of the consulting agreement (See Note 8(B)).

On September 24, 2011, the Company issued 100,000 shares of common stock pursuant to a consulting agreement for consulting services having a fair value of $33,000 ($0.33/share) based upon the terms of the consulting agreement (See Note 8(B)).

On September 27, 2011, the Company issued 100,000 shares of common stock pursuant to two consulting agreements for consulting services having a fair value of $39,000 ($0.22/share) based upon the terms of the consulting agreements (See Note 8(B)).

(C) Common Stock Warrants

On December 30, 2009, the Company issued 500,000 warrants under a consulting agreement. The Company recognized an expense of $823,077 for the year ended December 31, 2009.  The Company recorded the fair value of the warrants  based on the fair value of each warrant grant estimated on the date of grant using the Black-Scholes option pricing model with the following weighted average assumptions used for grants in 2009, dividend yield of zero, expected volatility of 112.80%; risk-free interest rates of 1.65%, expected life of three years. The warrants vested immediately.   The warrants expire in three years from the date of issuance and have an exercise price of $0.52 per share.

On May 27, 2010, the Company issued 10,000 warrants under a consulting agreement. The Company recognized an expense of $1,782 for the year ended December 31, 2010.  The Company recorded the fair value of the warrants  based on the fair value of each warrant grant estimated on the date of grant using the Black-Scholes option pricing model with the following weighted average assumptions used for grants in 2010, dividend yield of zero, expected volatility of 152.80%; risk-free interest rates of 1.35%, expected life of three years. The warrants vested immediately.   The warrants expire in three years from the date of issuance and have an exercise price of $0.50 per share (See Note 8(B)).
 
 
F-21

 
 
MAX SOUND CORPORATION (f/k/a SO ACT NETWORK, INC.)
 (A DEVELOPMENT STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
AS OF SEPTEMBER 30, 2011
(UNAUDITED)

On June 1, 2010, the Company issued 40,000 warrants under a consulting agreement. The Company recognized an expense of $7,184 for the year ended December 31, 2010.  The Company recorded the fair value of the warrants  based on the fair value of each warrant grant estimated on the date of grant using the Black-Scholes option pricing model with the following weighted average assumptions used for grants in 2010, dividend yield of zero, expected volatility of 145.70%; risk-free interest rates of 1.26%, expected life of three years.  The warrants vested immediately.  The warrants expire in three years from the date of issuance and have an exercise price of $0.50 per share (See Note 8(B)).

On July 23, 2010, the Company issued 10,000 warrants under a consulting agreement. The Company recognized an expense of $1,593 for the year ended December 31, 2010.  The Company recorded the fair value of the warrants  based on the fair value of each warrant grant estimated on the date of grant using the Black-Scholes option pricing model with the following weighted average assumptions used for grants in 2010, dividend yield of zero, expected volatility of 172.90%; risk-free interest rates of 0.94%, expected life of three years. The warrants vested immediately.   The warrants expire in three years from the date of issuance and have an exercise price of $0.50 per share (See Note 8(B)).

In September of 2011, the Company issued 955,800 warrants under various consulting agreements. The Company recognized an expense of $248,498 for the nine months ended September 30, 2011.  The Company recorded the fair value of the warrants  based on the fair value of each warrant grant estimated on the date of grant using the Black-Scholes option pricing model with the following weighted average assumptions used for grants in 2011, dividend yield of zero, expected volatility of 461.11%; risk-free interest rates of 0.33%, expected life of three years. The warrants vested immediately.   The warrants expire in three years from the date of issuance and have an exercise price of $0.10 per share (See Note 8(B)).

The following tables summarize all warrant grants as of September 30, 2011, and December 31, 2010, and the related changes during these periods are presented below:
 
   
Number of Options
   
Weighted Average Exercise Price
 
Stock Warrants
           
Balance at December 31, 2010
    1,760,000     $ 0.51  
Granted
    955,800     $ 0.10  
Exercised
    -          
Forfeited
    -          
Balance at September 30, 2011
    2,715,800     $ 0.36  
Options Exercisable at September 30, 2011
    2,715,800     $ 0.36  
Weighted Average Fair Value of Options Granted
          $ 0.36  

Warrants Outstanding
   
Warrants Exercisable
 
Range of Exercise Price
   
Number
Outstanding at
September 30, 2011
   
Weighted Average Remaining Contractual Life
   
Weighted Average Exercise Price
   
Number
Exercisable at
September 30, 2011
   
Weighted Average Exercise Price
 
$
0.52
     
500,000
     
1.25
   
$
0.52
     
500,000
   
$
0.52
 
$
0.50
     
1,260,000
     
1.49
   
$
0.50
     
1,260,000
   
$
0.50
 
$
0.10
     
955,800
     
2.92
   
$
0.10
     
955,800
   
$
0.10
 

In connection with the warrants issued for cash and services, the Company has an aggregate of 2,715,800 and 1,760,000 warrants outstanding as of September 30, 2011 and 2010, respectively.  As of September 30, 2011, the Company has reserved 2,715,800 shares of common stock for the future exercise of the warrants.

(D) Stock Split Effected in the Form of a Stock Dividend

On January 16, 2009, the Company's Board of Directors declared a four-for-one stock split to be effected in the form of a stock dividend.  The stock split was distributed on January 16, 2009 to shareholders of record.  A total of 136,713,000 shares of common stock were issued.  All basic and diluted loss per share and average shares outstanding information has been adjusted to reflect the aforementioned stock dividend.

(E) Amendment to Articles of Incorporation

On January 27, 2009, the Company amended its Articles of Incorporation to provide for an increase in its authorized share capital. The authorized capital stock increased to 250,000,000 common shares at a par value of $0.001 per share, and 10,000,000 preferred shares at a par value of $0.001 with class and series designations, voting rights, and relative rights and preferences to be determined by the Board of Directors of the Company from time to time.

On June 2, 2010, the Company amended its Articles of Incorporation to provide for an increase in its authorized share capital. The authorized capital stock increased to 295,000,000 common shares at a par value of $0.001 per share.
 
 
F-22

 
 
MAX SOUND CORPORATION (f/k/a SO ACT NETWORK, INC.)
 (A DEVELOPMENT STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
AS OF SEPTEMBER 30, 2011
(UNAUDITED)

On September 20, 2010, the Company amended its Articles of Incorporation to provide for an increase in its authorized share capital and a change in the par value per share. The authorized capital stock increased to 400,000,000 common shares at a par value of $0.0001 per share.

Effective March 1, 2011, the Company filed with the State of Delaware a Certificate of Amendment of Certificate of Incorporation changing our name from So Act Network, Inc. to Max Sound Corporation.

(F) In Kind Contribution

During the fourth quarter of 2008, a former stockholder of the Company paid $4,400 of operating expenses on behalf of the Company.

During the fourth quarter of 2008, the principal stockholder contributed office space with a fair market value of $2,913 (See Note 9).

For the year ended December 31, 2009, the principal stockholder contributed office space with a fair market value of $12,600 (See Note 9).

For the year ended December 31, 2010, the principal stockholder contributed office space with a fair value of $9,450 (See Note 9).

(G) Share Conversion

On June 2, 2010, a principal stockholder converted $283,652 of accrued compensation into 945,507 shares of common stock at $0.30 per share (See Note 9).

On February 17, 2011, a principal stockholder converted $144,000 of accrued compensation into 1,309,091 shares of common stock at $0.11 per share (See Note 9).

On February 17, 2011, a principal stockholder converted $100,000 of a line of credit owed into 909,091 shares of common stock at $.011 per share (See Note 4 and Note 9).

On January 18, 2011, the Company entered into a conversion agreement executed by a note holder for 109,375 shares based on a conversion price of $0.032 per share (See Note 6).

On February 9, 2011, the Company entered into a conversion agreement executed by a note holder for 271,186 shares based on a conversion price of $0.0295 per share (See Note 6).

On February 15, 2011, the Company entered into a conversion agreement executed by a note holder for 357,143 shares based on a conversion price of $0.0336 per share (See Note 6).
 
 
F-23

 

MAX SOUND CORPORATION (f/k/a SO ACT NETWORK, INC.)
 (A DEVELOPMENT STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
AS OF SEPTEMBER 30, 2011
(UNAUDITED)
 
 
On February 23, 2011, the Company entered into a conversion agreement executed by a note holder for 220,264 shares based on a conversion price of $0.0454 per share (See Note 6).

On April 11, 2011, the Company entered into a conversion agreement executed by a note holder for 587,382 shares based on a conversion price of $0.0315 per share (See Note 6).

On August 25, 2011, the Company entered into a conversion agreement executed by a note holder for 77,220 shares based on a conversion price of $0.1554 per share (See Note 6).

On August 30, 2011, the Company entered into a conversion agreement executed by a note holder for 96,220 shares based on a conversion price of $0.1455 per share (See Note 6).

On September 12, 2011, the Company entered into a conversion agreement executed by a note holder for 116,505 shares based on a conversion price of $0.1339 per share (See Note 6).

(H) Share Exchange

On May 11, 2010, the Company acquired the rights to an audio technology known as Max Audio Technology (Max) through a share exchange, whereby the Company issued 30,000,000 shares of common stock to two individuals in exchange for their rights in Max having a value of $7,500,000 based upon recent market value ($0.25/share) (See Note 8(B)).

On January 17, 2011, the Company acquired the rights to software technology known as Blog Software, Social Media Vault, Social Media Bar and Trending Topix (BSST) through a share exchange, whereby the Company issued 3,000,000 shares of common stock to two individuals in exchange for their rights to BSST having a value of $300,000 based upon recent market value ($0.10/share).

(I) Stock Options

On January 17, 2011, the Company issued 12,000,000 options to buy common shares of the Company's stock at $0.12 per share, good for three years, to its' new CEO pursuant to an employment agreement.  The Company recognized an expense of $1,199,794 for the nine months ended September 30, 2011.  The Company recorded the fair value of the options  based on the fair value of each option grant estimated on the date of grant using the Black-Scholes option pricing model with the following weighted average assumptions used for grants in 2010; dividend yield of zero, expected volatility of 436.04%, risk-free interest rates of 1.00%, expected life of three years.  The options vest immediately (See Note 8 (A)).
 
 
F-24

 
 
MAX SOUND CORPORATION (f/k/a SO ACT NETWORK, INC.)
 (A DEVELOPMENT STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
AS OF SEPTEMBER 30, 2011
(UNAUDITED)
 
 
NOTE 8              COMMITMENTS

(A)  Employment Agreement

On October 13, 2008, the Company executed an employment agreement with its President and CEO.  The term of the agreement is for ten years.  As compensation for services, the President will receive a monthly compensation of $18,000 beginning October 13, 2008.  In addition, to the base salary, the employee is entitled to receive a 10% commission of all sales of the Corporation.  The agreement also calls for the employee to receive health benefits.  For the nine months ended September 30, 2011, the Company has recorded $162,000 in compensation expense (See Note 9).

On January 17, 2011, the Company executed an employment agreement with an executive to be CEO for five years.  As compensation for services, the executive will receive a monthly compensation of $8,000 beginning after the completion of at least one million dollars of new funding to the Corporation or can be paid as commissions from sales brought to the Company, whichever comes first. In addition to the base salary, the employee is entitled to receive a 20% commission of all sales the executive is directly responsible for bringing to the Company.  The agreement also calls for the executive to receive, upon execution of the agreement, three million shares of Rule 144 common stock and twelve million options, which are good for three years, to buy shares of Rule 144 common stock at $0.12/share.  As a supplement to the agreement, on February 4, 2011, the executive shall receive an additional twenty million common shares directly from the President of the Company. On August 25, 2011, an addendum to the agreement was made to increase the monthly compensation to $12,000, beginning September 1, 2011.  The agreement also calls for the employee to receive health benefits.  For the nine months ended September 30, 2011, the Company has recorded $12,000 in compensation expense (See Note 7(B) and 7(I)).

On May 17, 2011, the Company executed an employment agreement with its Chief Internet Officer (“CIO”).  The term of the agreement is for five years.  As compensation for services, the CIO will receive a monthly compensation of $9,000 beginning at the completion of at least one million dollars of new funding.  In addition to the base salary, the employee is entitled to receive health benefits.  The agreement also calls for the CIO to receive two million shares of Rule 144 common stock upon the execution of the agreement.  On August 25, 2011, an addendum to the agreement was made to increase the monthly compensation to $12,000, beginning October 1, 2011 (See Note 7(B)).
 
 
F-25

 
 
MAX SOUND CORPORATION (f/k/a SO ACT NETWORK, INC.)
 (A DEVELOPMENT STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
AS OF SEPTEMBER 30, 2011
(UNAUDITED)

(B)  Consulting Agreement
 
On January 19, 2009, the Company entered into a development services agreement to construct social network software for a fee of $150 and $375 an hour.  The contract will remain in place until either party desires to cancel.  A retainer fee of $20,000 has been paid upon the execution of the agreement and will be used towards the services provided.  In addition, on January 14, 2009 the Company issued 20,000 shares in exchange for services valued at $5,000 ($0.25/share).  As a result of the forward split, the 20,000 shares were increased to 80,000 shares and its purchase price was similarly adjusted to $0.0625 (See Note 7(B) and Note 7(D)).  On May 29, 2009 the Company amended the consulting agreement by reducing the hourly rate to $75 an hour and reducing the outstanding balance due by $17,163. On August 31, 2009, the Company issued 885,714 shares of common stock in exchange for services valued at $62,000 related to the development services agreement entered into on January 19, 2009.  Based on the most recent fair market value at that time, the shares were valued at $55,357 ($0.0625/share), resulting in the recognition of a gain on the extinguishment of debt of $6,643 (See Note 7(B)).

On January 20, 2009, the Company entered into a service agreement with a transfer agent to become the Company's transfer agent for the purpose of maintaining stock ownership and transfer records for the Company.

On September 17, 2009, the Company entered into a six month consulting agreement with an unrelated third party to provide public relations services.  In exchange for the services provided, on September 18, 2009 the Company issued 500,000 shares of common stock having a fair value of $175,000 ($0.35/share) based upon fair value on the date of grant.  The Company has an option to cancel the contract during the first ninety days of the agreement and 200,000 shares will be returned back to the Company.  On November 11, 2009, the Company cancelled the agreement and 300,000 shares of common stock were returned to the Company.   As of December 31, 2009, $70,000 is recorded as consulting expense and $105,000 of deferred compensation was reclassified to $0 (See Note 7(B)).

On September 18, 2009, the Company entered into a six month consulting agreement with an unrelated third party to provide public relations services.  In exchange for the services provided the Company issued 600,000 shares of common stock having a fair value of $210,000 ($0.35/share) based upon fair value on the date of grant.  Shares will be issued on or before December 18, 2009 in six 100,000 increments.  The Company has an option to cancel the contract at any time, in such event; the consultant will return a prorated amount of shares based on the months remaining in the consulting agreement.   On November 18, 2009, the Company cancelled the agreement and 400,000 shares of common stock were returned to the Company.  As of December 31, 2009 $70,000 is recorded as consulting expense and $140,000 of deferred compensation was reclassified to $0 (See Note 7(B)).

On September 21, 2009, the Company entered into an eight month consulting agreement with an unrelated third party to provide public relations services.  In exchange for the services provided, the Company issued 600,000 shares of common stock having a fair value of $210,000 ($0.35/share) based upon fair value on the date of grant.  Shares will be issued on or before September 18, 2009, December 18, 2009, and March 18, 2010, in 200,000 increments.  The Company has an option to cancel the contract at any time and no additional stock issuances will be due.  On December 18, 2009, the Company cancelled the agreement and 400,000 shares of common stock were returned to the Company.  As of December 31, 2009, $70,000 is recorded as consulting expense and $140,000 of deferred compensation was reclassified to $0 (See Note 7(B)).
 
 
F-26

 
 
MAX SOUND CORPORATION (f/k/a SO ACT NETWORK, INC.)
 (A DEVELOPMENT STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
AS OF SEPTEMBER 30, 2011
(UNAUDITED)

On October 20, 2009, the Company entered into a marketing agreement with an unrelated third party.  In exchange for the services provided on November 21, 2009, the Company issued 30,000 shares of common stock having a fair value $53,100 ($1.77/share) based upon fair value on the date of grant, and compensation of $5,000, of which $2,500 was paid in 2009 upon the execution of the agreement and the remaining $2,500 was paid in 2010 upon completion (See Note 7(B)).

During the months of November and December 2009, the Company entered into celebrity endorsement agreements for a period of one to two years of service.  In total, 1,710,000 shares of common stock were issued having a fair value of $3,285,400 based upon fair value on the respective date of grant.  During 2009 and 2010, $87,805 and $1,712,815 was recorded as consulting expense, respectively.  For the nine months ended September 30, 2011, $1,484,780 is recorded as consulting expense, and $0 is recorded as deferred compensation (See Note 7(B)).

On December 3, 2009, the Company entered into a commission agreement with an unrelated third party.  The company will pay a 10% commission in shares of common stock for every passive endorsement.  In exchange for the services provided the Company issued 35,000 shares of common stock having a fair value $68,250 ($1.95/share) based upon fair value on the date of grant (See Note 7(B)).

On December 3, 2009, the Company entered into a commission agreement with an unrelated third party.  The company will pay a 10% commission in shares of common stock for every passive endorsement.  In exchange for the services provided the Company issued 240,000 shares of common stock having a fair value $468,000 ($1.95/share) based upon fair value on the date of grant (See Note 7(B)).

On December 3, 2009, the Company entered into a commission agreement with an unrelated third party.  The company will pay a 10% commission in shares of common stock for every passive endorsement.  In exchange for the services provided the Company issued 35,000 shares of common stock having a fair value $68,250 ($1.95/share) based upon fair value on the date of grant (See Note 7(B)).

On December 3, 2009, the Company entered into a commission agreement with an unrelated third party.  The company will pay a 10% commission in shares of common stock for every passive endorsement.  In exchange for the services provided the Company issued 10,000 shares of common stock having a fair value $19,500 ($1.95/share) based upon fair value on the date of grant (See Note 7(B)).
 
 
F-27

 
 
MAX SOUND CORPORATION (f/k/a SO ACT NETWORK, INC.)
 (A DEVELOPMENT STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
AS OF SEPTEMBER 30, 2011
(UNAUDITED)

 
On December 15, 2009, the Company entered into a consulting agreement with an unrelated third party to provide investor services.  The Company will receive a 10% of the gross receipts from the investor relations revenue for a two year period.  In exchange for the satisfactory services provided, on December 15, 2009, the Company issued 100,000 shares of common stock having a fair value of $200,000 ($2/share) based upon fair value on the date of grant (See Note 7(B)).

On December 27, 2009, the Company entered into a consulting agreement with an unrelated third party to provide film work.  In exchange for the services provided the Company issued 10,000 shares of common stock having a fair value $19,400 ($1.94/share) based upon fair value on the date of grant (See Note 7(B)).

On December 27, 2009, the Company entered into an endorsement agreement with an unrelated third party to provide film work.  In exchange for the services provided the Company issued 10,000 shares of common stock having a fair value $19,400 ($1.94/share) based upon fair value on the date of grant (See Note 7(B)).

On December 27, 2009, the Company entered into a consulting agreement with an unrelated third party to provide film scripting, editing and production work.  In exchange for the services provided the Company issued 10,000 shares of common stock having a fair value $19,400 ($1.94/share) based upon fair value on the date of grant (See Note 7(B)).

On December 30, 2009, the Company entered into a marketing agreement with an unrelated third party for a period from January 2010 to December 2010.  In exchange for the services provided, the Company issued 500,000 shares of common stock having a fair value of $965,000 ($1.93/share) based upon fair value on the date of grant.  An additional 1,000,000 shares of common stock having a fair value of $1,930,000 ($1.93/share) based upon fair value on the date of grant, were issued for an additional sponsorship commitment. The additional 1,000,000 shares were to be held in escrow until June 30, 2010, at which point the unrelated party would have 15 days to accept or decline the additional shares. As of December 31, 2010, the shares were returned back to the Company’s treasury due to non-performance of services and no additional shares will be issued (See Note 7(B)).

On December 31, 2009, the Company entered into a consulting agreement with an unrelated third party for a period from December 31, 2009 through March 30, 2011.  In exchange for the services provided, the Company issued 75,000 shares of common stock having a fair value of $144,750 ($1.93/share) based upon fair value on the date of grant, and deliverable in three increments of 25,000 shares of common stock each. The first 25,000 shares will be delivered upon the execution of the agreement and the other two increments will be delivered in six and twelve months upon the successful fulfillment of the agreement (See Note 7(B)).
 
 
F-28

 
 
MAX SOUND CORPORATION (f/k/a SO ACT NETWORK, INC.)
 (A DEVELOPMENT STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
AS OF SEPTEMBER 30, 2011
(UNAUDITED)

 
On December 31, 2009, the Company entered into a consulting agreement with an unrelated third party for a period from December 31, 2009 through March 30, 2011.  In exchange for the services provided, the Company issued 75,000 shares of common stock having a fair value of $144,750 ($1.93/share) based upon fair value on the date of grant, and deliverable in three increments of 25,000 each. The first 25,000 shares will be delivered upon the execution of the agreement and the other two will be delivered in six and twelve months upon the successful fulfillment of the agreement (See Note 7(B)).

On December 31, 2009, the Company entered into a consulting agreement with an unrelated third party for a period from December 31, 2009 through December 31, 2010.  In exchange for the services provided, the Company issued 500,000 shares of common stock having a fair value of $965,000 ($1.93/share) based upon fair value on the date of grant (See Note 7(B)).

On January 11, 2010, the Company entered into a twelve month agreement with an unrelated third party for investor relations press release service for an annual fee of $14,250 and an initial onetime fee of $250.

On January 15, 2010, the Company entered into a two year celebrity endorsement agreement.  In total, 100,000 shares of common stock were issued having a fair value of $170,000($1.70/share) based upon fair value on the date of grant (See Note 7(B)).

On February 1, 2010, the Company entered into a twelve month consulting agreement effective February 5, 2010, with an unrelated third party to produce music compositions for a fee of $500.  The agreement can be renewed for up to two additional years for a fee of $500 for the first renewal year and $750 for the second renewal year.

On February 17, 2010, the Company entered into a twelve month consulting agreement with an unrelated third party effective February 17, 2010.  In exchange for the services provided, the Company issued 1,000,000 shares of common stock having a fair value of $1,240,000 ($1.24/share) based upon fair value on the date of grant (See Note 7(B)).

On June 1, 2010, the Company entered into a twelve month consulting agreement to provide for consulting and business services in raising capital.  The Company agrees to pay a finder’s fee on all capital raised in stock and warrants.  The Company paid an initial nonrefundable retainer fee by issuing 40,000 shares of stock having a value of $10,000 ($0.25/share) based upon fair value on the date of the agreement.  In conjunction with the stock payment, the Company also issued one warrant attached to each share of stock exercisable at $0.50 per warrant.  Based upon the number of shares (40,000 shares) of stock issued, the Company issued 40,000 warrants (See Note 7(B) and (C).
 
 
F-29

 
 
MAX SOUND CORPORATION (f/k/a SO ACT NETWORK, INC.)
 (A DEVELOPMENT STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
AS OF SEPTEMBER 30, 2011
(UNAUDITED)

 
On May 11, 2010, the Company acquired the rights to an audio technology known as Max Audio Technology (Max) through a share exchange, whereby the Company issued 30,000,000 shares of common stock to two individuals in exchange for their rights in Max having a value of $7,500,000 based upon recent market value ($0.25/share).  (See Note 7(H)).

In accordance with the share exchange, the former owners to the rights of Max became Executives of the Company.  The two new executives individually entered into employment agreements with the Company on May 11, 2010.  The term of the employment agreements are for ten years of service at a monthly compensation of $8,500 for each executive.  In addition, the Executives are entitled to receive 5% of all revenues derived from the sale of all products and services related to the Max Audio Technology.  On January 2, 2011, the agreement was cancelled.

On April 15, 2010, the Company entered into a finder’s fee agreement.  For each qualified investor introduced to the Company by the consultant, the Company will pay a 10% fee in cash equal to 10% of the dollar amount of securities purchased,  In addition, the Company will pay a 10% fee in warrants equal to 10% of the number of shares of stock purchased (See Note 7(C)).

On August 8, 2010, the Company entered into a consulting agreement with an unrelated third party to provide consulting services.  Upon the execution of the agreement the consultant received 100,000 shares of common stock.  A monthly issuance of 100,000 shares of common stock will be issued as a compensation of services provided.  The term of the agreement is for three months and will continue to renew for three month intervals unless cancelled by either party.  The agreement was cancelled on November 1, 2010 (See Note 7(B)).

On August 17, 2010, the Company entered into a consulting agreement.  The agreement shall remain in effect until terminated.  In exchange for the services provided, the consultant will receive a $500 a month allowance for general expenses.  In addition, for all the new business brought to the Company the consultant will receive a 10% compensation for each gross dollar received by the Company.  On February 15, 2011, the Company terminated the agreement.

On December 14, 2010, the Company entered into to a consulting agreement for consulting and advertising services.  Upon the execution of the agreement, the consultant received 250,000 shares with an additional 750,000 shares to be issued upon consultant obtaining sponsorship rights in the year 2011.  The sponsorship rights were not obtained and the agreement was cancelled in 2011 and the additional 750,000 shares were never issued (See Note 7(B)).
 
 
F-30

 
 
MAX SOUND CORPORATION (f/k/a SO ACT NETWORK, INC.)
 (A DEVELOPMENT STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
AS OF SEPTEMBER 30, 2011
(UNAUDITED)

On February 17, 2011, the Company entered into a consulting agreement for public relations and communications services.  In exchange for the services provided, the consultant received 500,000 shares of common stock. The term of the agreement is for one year.

On March 3, 2011, the Company entered into a consulting agreement for public relations and communications services.  In exchange for the services provided, the consultant received 1,000,000 shares of common stock. The term of the agreement is for one year.

On July 1, 2011, the Company entered into a consulting agreement with an unrelated third party for trade show services.  In exchange for the services provided, the consultant received 6,500 shares of common stock at $0.08/per share. The agreement was for one-time services. (See Note 7(B)).

On June 10, 2011, the Company entered into a five year advisory board consulting agreement with three persons to provide for consulting and business services.  In exchange for the services provided, the consultants received 100,000 shares of common stock each.  (See Note 7(B)).

On June 15, 2011, the Company entered into a consulting agreement with an unrelated third party for software and computer technology services.  In exchange for the services provided, the consultant will be paid $70 per hour with $50 per hour paid in cash and $20 per hour paid in Company stock at $0.10 per share.  The term of the agreement is for one year. (See Note 7(B)).

In September 2011, the Company entered into a five year advisory board consulting agreement with two individuals to provide for consulting and business services.  In exchange for the services provided, each consultant received 100,000 shares of Company stock at $0.23 and $0.33 per share.  The terms of the agreements are for five years. (See Note 7(B)).

In September 2011, the Company entered into a five year advisory board consulting agreement with two individuals to provide for consulting and business services.  In exchange for the services provided, each consultant received 50,000 shares of Company stock at $0.39 per share.  The terms of the agreements are for five years. (See Note 7(B)).

During the three months ended September 30, 2011, the Company entered into an agreement with an unrelated third party for software and computer technology services. In exchange for the services provided, the consultant received 34,053 shares of common stock at $0.10 – $0.39 per share. The term of the agreement is for one year. (See Note 7(B)).
 
 
F-31

 
 
MAX SOUND CORPORATION (f/k/a SO ACT NETWORK, INC.)
 (A DEVELOPMENT STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
AS OF SEPTEMBER 30, 2011
(UNAUDITED)
 
 
In July of 2011, the Company entered into a finder’s fee agreement with third party consultants.  For each qualified investor introduced to the Company by the consultants, the Company will pay a 10% fee in cash equal to 10% of the dollar amount of securities purchased,  In addition, the Company will pay a 10% fee in warrants equal to 10% of the number of shares of stock purchased (See Note 7(C)).

On September 21, 2011, the Company entered into a consulting agreement with an unrelated third party for investor relation services.  In exchange for the services provided, the consultant received 400,000 shares of Company stock at $0.25 per share.  The term of the agreement is for six months. (See Note 7(B)).

(C) Operating Lease Agreements

On September 1, 2010 the Company executed a three-year non-cancelable operating lease for its new corporate office space. The lease began on October 1, 2010 and expires on September 30, 2013.  Total base rent due during the term of the lease is $134,880.
 
NOTE 9              RELATED PARTY TRANSACTIONS

During the year ended December 31, 2008, the Company received $18,803 from the principal stockholder.  Pursuant to the terms of the loan, the loan is bearing an annual interest rate of 3.25% and due on demand.  In 2008, the Company repaid $15,000 in principal to the principal stockholder.  In 2009, the Company repaid $3,803 in principal to the principal stockholder.  As of December 31, 2010, the principal portion of this principal stockholder loan balance has been repaid (See Note 3).

On May 11, 2009, the Company received $9,500 from a principal stockholder. During the year ended December 31, 2009, the Company repaid $1,500 in principal to the principal stockholder.  Pursuant to the terms of the loan, the loan is bearing an annual interest rate of 3.25% and is due on demand (See Note 3).

On May 22, 2009, the Company received $15,000 from a principal stockholder.  In January of 2010, the Company repaid $3,000 in principal to a principal stockholder under the terms of the loan.  In June of 2010, the Company repaid $3,000 in principal to the principal stockholder under the terms of the loan.  Pursuant to the terms of the loan, the loan is bearing an annual interest rate of 3.25% and is due on demand (See Note 3).

On May 26, 2009, the Company received $16,700 from a principal stockholder.  In May of 2010, the Company repaid $15,700 in principal to the principal stockholder under the terms of this loan.  Pursuant to the terms of the loan, the loan is bearing an annual interest rate of 3.25% and is due on demand (See Note 3).

As of September 30, 2011, the Company owes $18,000 in principal and $2,072 of accrued interest to the principal stockholder related to these principal loans (See Note 3).
 
 
F-32

 
 
MAX SOUND CORPORATION (f/k/a SO ACT NETWORK, INC.)
 (A DEVELOPMENT STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
AS OF SEPTEMBER 30, 2011
(UNAUDITED)

On May 28, 2009, the Company entered into a two year line of credit agreement with a principal stockholder in the amount of $100,000.  The line of credit carries an interest rate at 3.25%.  As of September 30, 2011, the principal shareholder has advanced the Company $100,000 and was repaid $100,000 under the terms of this line of credit agreement (See Note 4).

On November 10, 2009, the Company entered into a two year line of credit agreement with a principal stockholder in the amount of $100,000.  The line of credit carries an interest rate at 3.25%.  As of September 30, 2011, the principal shareholder has advanced $100,000 to the Company and was repaid $100,000 under the terms of this line of credit agreement (See Note 4).

On March 25, 2010, the Company entered into a two year line of credit agreement with the principal stockholder in the amount of $500,000.  The line of credit carries an interest rate of 3.25%.  On February 17, 2011, the principal stockholder converted $100,000 of the line of credit owed into 909,091 shares of common stock at $0.11 per share.  As of September 30, 2011, the principal stockholder has advanced $276,680 to the Company and was repaid $163,550 under this line of credit agreement (See Note 7(G) and Note 4).

As of September 30, 2011, the Company owes $13,130 in principal and $11,283 of accrued interest to the principal stockholder related to these lines of credit (See Note 4).

On October 14, 2008, the Company issued 44,900,000 shares of common stock to its founder having a fair value of $44,900 ($0.001/share) in exchange for services provided.  As a result of the forward split, the 44,900,000 shares were increased to 179,600,000 shares and its purchase price was similarly adjusted to $0.00025 (See Note 7(B) and Note 7(D)).

On October 13, 2008, the Company executed an employment agreement with its President and CEO.  The term of the agreement is ten years.  As compensation for services, the President will receive a monthly compensation of $18,000 beginning October 13, 2008.  In addition, to the base salary, the employee is entitled to receive a 10% commission of all sales of the Corporation.  The agreement also calls for the employee to receive health benefits (See Note 8(A)).

On June 2, 2010, a principal stockholder converted $283,652 of accrued compensation into 945,507 shares of common stock at $0.30 per share.  (See Note 7(G)).

On February 17, 2011, a principal stockholder converted $144,000 of accrued compensation into 1,309,091 shares of common stock at $.0.11 per share. (See Note 7(G)).

During the fourth quarter of 2008, the principal stockholder contributed office space with a fair market value of $2,913 (See Note 7(F)).
 
 
F-33

 
 
MAX SOUND CORPORATION (f/k/a SO ACT NETWORK, INC.)
 (A DEVELOPMENT STAGE COMPANY)
NOTES TO FINANCIAL STATEMENTS
AS OF SEPTEMBER 30, 2011
(UNAUDITED)

For the year ended December 31, 2009, the principal stockholder contributed office space with a fair market value of $12,600 (See Note 7(F)).

For the year ended December 31, 2010, the principal stockholder contributed office space with a fair value of $9,450 (See Note 7(F)).
 
NOTE 10            SUBSEQUENT EVENTS

In preparing these financial statements, the Company has evaluated events and transactions for potential recognition or disclosure as follows:

During October 2011, the Company issued 100,000 shares of common stock for consulting services having a fair value of $47,000 ($0.47/share).

On October 1, 2011, the Company issued 3,795 shares of common stock for research and development services having a fair value of $1,784 ($0.47/share).

On October 28, 2011, the Company issued 100,000 shares of common stock for consulting services having a fair value of $88,000 ($0.88/share).

During October 2011, the Company repaid $13,130 principal and $11,370 of accrued interest related to the related party line of credit.
 
 
F-34

 
 
ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
 
The following plan of operation provides information which management believes is relevant to an assessment and understanding of our results of operations and financial condition. The discussion should be read along with our financial statements and notes thereto. This section includes a number of forward-looking statements that reflect our current views with respect to future events and financial performance. Forward-looking statements are often identified by words like believe, expect, estimate, anticipate, intend, project and similar expressions, or words which, by their nature, refer to future events. You should not place undue certainty on these forward-looking statements. These forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from our predictions.
 
Corporate History and Structure
 
We were incorporated in the State of Delaware as of December 9, 2005 as 43010, Inc. to engage in any lawful corporate undertaking, including, but not limited to, locating and negotiating with a business entity for combination in the form of a merger, stock-for-stock exchange or stock-for-assets exchange. On October 7, 2008, pursuant to the terms of a stock purchase agreement, Mr. Greg Halpern purchased a total of 100,000 shares of our common stock from Michael Raleigh for an aggregate of $30,000 in cash. The total of 100,000 shares represented 100% of our issued and outstanding common stock at the time of the transfer. As a result, Mr. Halpern became our sole shareholder. As part of the acquisition, and pursuant to the Stock Purchase Agreement, Michael Raleigh, our then President, CEO, CFO, and Chairman resigned from all the positions he held in the company, and Mr. Halpern was appointed as our President, CEO CFO and Chairman. The original business model was developed by Mr. Halpern in September of 2008 and began when he joined the company on October 7, 2008. In October 2008, we became a development stage company focused on creating an Internet search engine and networking web site. 

In May of 2010, we acquired the worldwide rights to all fields of use for Max Sound HD Audio technology. In November of 2010, we opened our post-production facility for Max Sound HD Audio in Santa Monica California.  On January 17, 2011, Greg Halpern resigned as our CEO and we entered into an employment agreement with John Blaisure to serve as our new CEO.  In February of 2011, after several successful demonstrations of our Max Sound Audio technology to various multi-media industry company executives, we decided to shift the focus of the Company to the Max Sound HD Audio technology and commenced the name change from So Act Network, Inc. to Max Sound Corporation and the symbol from SOAN to MAXD.

The Company is in negotiations with several multi-media companies that will utilize our HD Audio solution in the future.

A new video is currently available on the company website at http://www.maxsound.com. The Max Sound® Technology Highlights Video is 10 minutes long and summarizes the HD Audio™ process including meeting the inventor of the technology and showing the need for high definition audio in several key vertical markets.
 
Plan of Operation
 
We began our operations on October 8, 2008 when we purchased the Form 10 Company from the previous owners.  Since that date, we have completed financing to raise initial start-up money for the building of our internet search engine and social networking and to start our operations.  
 
We have also received three loans from Mr. Greg Halpern, in the amount of $9,500, $15,000 and $16,700 on May 11, May 22, and May 26, 2009, respectively.  Each of the loans bears an interest rate equal to the prime rate as of the date of issuance.  As of September 30, 2011, the Company owes $18,000 in principal and $2,072 in accrued interest on these loans.
 
 
2

 
 
We have also entered into three Credit Line Agreements with Greg Halpern.  The first two have a $0 principal balance and one expired in May of 2011, and the second expires in November of 2011.  The third Credit Line Agreement issued by Mr. Halpern in March 2010 is for an additional $500,000 and will mature in 2012.  All three agreements accrue interest at the prime rate as of the date of issuance.  The prime rate of interest is the rate of interest that major banks charge their most creditworthy customers.  For the purposes of these agreements, we shall determine the prime rate by using the prime rate reported by the Wall Street Journal on the date funds are extended to the Company.  Based on the prime rate as of the date of issuance, the prime rate shall be 3.25%.  As of September 30, 2011, the Company owes $13,130 in principal and $11,283 in accrued interest related to the third line of credit. Although, we believe that the $13,130 already used and the$486,870 remaining on the third line of credit along with the capital raised by the funding campaign in the summer of 2011 will allow the Company to cover the additional expense arising from maintenance of our regulatory filings with the SEC, the development of our technology, and will allow for the Company to continue marketing the Max Sound HD Audio Technology to Multi-Media Industry Users of Audio and Audio with Video products.
 
In 2011, the Company has received from Mr. Halpern additional net advances on the established lines of credit in the amount of $134,150 and forgiveness of amounts owed to Mr. Halpern of $244,000 through conversion of debt notes and accrued salary into shares at $0.11 cents per share.  This further demonstrates our Chairman’s three-year long and ongoing commitment thus far to continue financing the Company’s needs.  While the Company expects to have ongoing needs for additional financing, the amount of those needs is not clearly established as the Company moves forward.
 
In February of 2011, management shifted the primary focus of the Company to the marketing of the Max Sound HD Audio Technology.  The Company believes that Max Sound HD Audio Technology is a game changer for several vertical markets whose demand will create revenue opportunities in the fourth quarter of 2011 that will meet the Company’s needs to eliminate its going concern status in 2012.

We expect our financial requirements to increase with the additional expenses needed to promote the Max Sound® Audio technology.  We plan to fund these additional expenses by loans from Mr. Halpern based on existing lines of credit and we are also considering various private funding opportunities until such time that our revenue stream is adequate enough to provide the necessary funds.

In the event that we are unable to obtain additional funding or Mr. Halpern either fails to extend us more financing, declines to loan additional cash, declines to fund the line of credit, declines to defer his salary payments, or seeks repayment of his existing loans, we will no longer be able to continue to operate and will have to cease operations unless we begin to generate sufficient revenue to cover our costs.
 
 
3

 
 
Results of Operations
  
The following tables set forth key components of our results of operations for the periods indicated, in dollars, and key components of our revenue for the period indicated, in dollars.
 
   
For the three months Ended September 30,
 
   
2011
   
2010
 
             
             
Revenue
 
$
3,000
   
 $
7,576
 
                 
Operating Expenses
               
General and Administrative
   
132,761
     
93,619
 
Endorsement Fees *
   
754,000
     
443,362
 
Consulting Fees *
   
394,541
     
11,449
 
Professional Fees
   
34,439
     
45,438
 
Website Development
   
-
     
-
 
Compensation
   
66,000
     
54,000
 
Total Operating Expenses
   
1,381,741
     
647,868
 
                 
Loss from Operations
   
(1,378,741
)
   
(640,292
                 
Other Income / (Expense)
               
Interest Income
   
278
     
  -
 
Interest Expense
   
(258
)
   
(2,590
)
Amortization of Debt Discount
   
(5,288
)
   
(2,194
)
Change in fair value of embedded derivative liability
   
54,870
     
(51
)
Total Other Income / (Expense)
   
49,602
     
(4,835
                 
Provision for Income  Taxes
   
  -
     
  -
 
                 
Net Loss
 
$
(1,329,139
)
 
 $
(645,127
                 
Net Loss Per Share  - Basic and Diluted
 
$
(0.01
)
 
 $
(0.00
)
                 
Weighted average number of shares outstanding
               
  during the year Basic and Diluted
   
251,117,752
     
219,991,814
 
 
* The line items Endorsement Fees and Consulting Fees represent mainly non-recurring compensation in the form of stock at the then current market value at the time of entering into the services agreement.
 
For the three months ended September 30, 2011 and for the three months ended September 30, 2010

General and Administrative Expenses: Our general and administrative expenses were $132,761 for the three months ended September 30, 2011 and $93,619 for the three months ended September 30, 2010, representing an increase of $39,142 or approximately 41.80%, as a result of our expenses on the general operation of the Company including increases due to the renting and operation of our sound studio and decreases due to less marketing of our social networking website.
 
Endorsement Fees:  Our endorsement fees were $754,000 for the three months ended September 30, 2011 and $443,362 for the three months ended September 30, 2010, representing an increase of $310,638 or approximately 70.06% as a result of the acceleration in expensing of the remaining multi-year consulting agreements related to the marketing of our social networking website which was abandoned on August 16, 2011.

Consulting Fees:  Our consulting fees were $394,541 for the three months ended September 30, 2011 and $11,449 for the three months ended September 30, 2010, representing an increase of $383,092 or approximately 3346.07% as a result of an increase in the members of the advisory board, the use of consultants to assist the Company in raising capital, and the promotion of the Max Sound Technology as well as a  decrease in our use of consultants needed for promotional and marketing services related to our social networking website.
 
Professional Fees: Our professional fees were $34,439 for the three months ended September 30, 2011 and $45,438 for the three months ended September 30, 2010, representing a decrease of $10,999 or approximately 24.20% as a result of greater efficiencies by the Company in the quarter fulfillment of its regulatory obligations.

Website Development: Our website development expenses were $0 for the three months ended September 30, 2011 and $0 for the three months ended September 30, 2010, due to our discontinuance of the development and hosting services related to our former social networking website.
 
 
4

 
 
Compensation: Our compensation expenses were $66,000 for the three months ended September 30, 2011 and $54,000 for the three months ended September 30, 2010, as a result of our expensing of monthly compensation to our President and CFO, and to our CEO pursuant to their employment agreements.
 
Net Loss: Our net loss for the three months ended September 30, 2011 and 2010, were $1,329,139, compared to $645,127, respectively. The increase in net loss was the result of the expenses associated with the abandonment of our social networking website and the increased operational expenses in marketing our Max Sound technology.
 
The following tables set forth key components of our results of operations for the periods indicated, in dollars, and key components of our revenue for the period indicated, in dollars.
 
   
For the nine
months Ended September 30,
 
   
2011
   
2010
 
             
             
Revenue
 
$
3,000
     
9,934
 
                 
Operating Expenses
               
General and Administrative
   
201,896
     
162,165
 
Endorsement Fees *
   
1,573,273
     
1,358,419
 
Consulting Fees *
   
2,776,647
     
2,770,108
 
Professional Fees
   
101,998
     
98,956
 
Website Development
   
-
     
159,409
 
Compensation
   
174,000
     
162,000
 
Total Operating Expenses
   
4,827,814
     
4,711,057
 
                 
Loss from Operations
   
(4,824,814)
     
(4,701,123
                 
Other Income/(Expense)
               
Interest Income
   
303
         
Interest Expense
   
(5,940
   
(6,685
)
Amortization of Debt Discount
   
(14,659
)
   
(2,194
)
Change in fair value of embedded derivative liability
   
22,785
     
(51
)
Total Other Income/(Expense)
   
2,489
     
(8,930
                 
Provision for Income  Taxes
   
0
     
0
 
                 
Net Loss
 
$
(4,822,325
 
 $
(4,710,053
                 
Net Loss Per Share  - Basic and Diluted
 
$
(0.02
)
 
 $
(0.02
)
                 
Weighted average number of shares outstanding
               
  during the year Basic and Diluted
   
234,195,631
     
205,006,017
 
 
* The line items Endorsement Fees and Consulting Fees represent mainly non-recurring compensation in the form of stock at the then current market value at the time of entering into the services agreement.
 
 
5

 
 
For the nine months ended September 30, 2011 and for the nine months ended September 30, 2010

General and Administrative Expenses: Our general and administrative expenses were $201,896 for the nine months ended September 30, 2011 and $162,165 for the nine months ended September 30, 2010, representing an increase of $39,731 or approximately 24.5% as a result of our expenses on the general operation of the Company including increases due to the renting and operation of our sound studio and decreases due to less marketing of our social networking website.. 
 
Endorsement Fees:  Our endorsement fees were $1,573,273 for the nine months ended September 30, 2011 and $1,358,419 for the nine months ended September 30, 2010, representing an increase of $214,854 or approximately 15.81% as a result of the acceleration in expensing of the remaining multi-year consulting agreements related to the marketing of our social networking website which was abandoned on August 16, 2011.

Consulting Fees:  Our consulting fees were $2,776,647 for the nine months ended September 30, 2011 and $2,770,108 for the nine months ended September 30, 2010, representing an increase of $6,539 or approximately .23% as a result of the an increase in the members of the advisory board, the use of consultants to assist the Company in raising capital, and the promotion of the Max Sound Technology, as well as a  decrease in our use of consultants needed for promotional and marketing services related to our social networking website.
 
Professional Fees: Our professional fees were $101,998 for the nine months ended September 30, 2011 and $98,956 for the nine months ended September 30, 2010, representing an increase of $3,042 or approximately 3.07% as a result of the increased expenses associated with the conversion to XBRL to fulfill the Company’s regulatory obligations.

Website Development: Our website development expenses were $0 for the nine months ended September 30, 2011 and $159,409 for the nine months ended September 30, 2010, representing a decrease of $159,409 or 100% due to our discontinuance of development and hosting services related to our former social networking website.

Compensation: Our compensation expenses were $174,000 for the nine months ended September 30, 2011 and $162,000 for the nine months ended September 30, 2010, as a result of our expensing of monthly compensation to our President and CFO, and our CEO pursuant to employment agreements.
 
Net Loss: Our net loss for the nine months ended September 30, 2011 and 2010, were $4,822,325, compared to $4,710,053, respectively. The increase in net loss was the result of the expenses associated with the abandonment of our social networking website and the increased operational expenses in marketing our Max Sound technology.
 
Liquidity and Capital Resources
 
As reflected in the accompanying financial statements, the Company is in the development stage with minimal operations.  Revenue was $3,000 and $7,576 for the three months ended September 30, 2011 and 2010, respectively. We have an accumulated deficit of $13,690,662 for the period from December 9, 2005 (inception) to September 30, 2011, and have negative cash flow from operations of $1,132,202 from inception.  

Our financial statements have been presented on the basis that it is a going concern, which contemplates the realization of revenues from our subscriber base and the satisfaction of liabilities in the normal course of business. We have incurred losses from inception. These factors raise substantial doubt about our ability to continue as a going concern. The ability of the Company to continue as a going concern is dependent on the Company's ability to raise additional capital and implement its business plan. The financial statements do not include any adjustments that would be necessary if the Company is unable to continue as a going concern.

Management believes the actions presently being taken to obtain additional funding and implement its strategic plans provide for the Company to continue as a going concern.

From our inception through September 30, 2011, our primary source of funds has been the proceeds of private offerings of our common stock and loans from our principal stockholder. Our need to obtain capital from outside investors is expected to continue until we are able to achieve profitable operations, if ever. There is no assurance that management will be successful in fulfilling all or any elements of its plans.  
 
 
6

 
 
We have received three loans from Mr. Greg Halpern, in the amount of $9,500, $15,000 and $16,700 on May 11, May 22, and May 26, 2009, respectively. During the nine months ended September 30, 2011, the Company repaid $23,200 in principal to the principal stockholder. Each of these loans is due upon demand and accrue interest at the prime rate as of the date of issuance. The prime rate of interest is the rate of interest that major banks charge their most creditworthy customers. For the purposes of this agreement, we shall determine the prime rate by using the prime rate reported by the Wall Street Journal on the date funds are extended to the Company. Based on the prime rate as of the date of issuance, we have determined that the prime rate shall be 3.25%. As of September 30, 2011, we owed $18,000 in principal and $2,072 in accrued interest.
 
We have entered into three lines of credit with our principal stockholder, Mr. Greg Halpern, in the amount of $100,000, $100,000, and $500,000, respectively. Pursuant to the lines of credit agreements, the lines of credits bear an annual interest rate of 3.25% and are due on May 29, 2011, November 11, 2011, and March 25, 2012.  As of September 30, 2011, we owe $13,130 in principal and accrued interest of $11,283 related to these lines of credit

On October 13, 2008, the Company entered into an employment agreement with the principal stockholder whereby the principal stockholder would be paid $18,000 per month for a term of ten (10) years for services rendered as the Chief Executive Officer of the Company.
 
On February 17, 2011 the Company’s Board authorized the issuance and conversion of 2,218,182 shares of par value $.0001 common stock at $0.11 per share as payment to the principal stockholder for conversion of $100,000 of the debt outstanding and $144,000 in accrued wages payable. Pursuant to the Board’s authorization and resulting issuance of shares, the principal shareholder has entered into an agreement (the “Conversion Agreement”) with the Company relinquishing the Company from any further obligation to the principal shareholder with respect to $100,000 of the note payable.
 
Recent Accounting Pronouncements
 
There are no new accounting pronouncements that are expected to have a material impact on the Company's financial position or results of operations.
 
Critical Accounting Policies and Estimates

Our financial statements and related public financial information are based on the application of accounting principles generally accepted in the United States (“GAAP”). GAAP requires the use of estimates; assumptions, judgments and subjective interpretations of accounting principles that have an impact on the assets, liabilities, revenues and expense amounts reported. These estimates can also affect supplemental information contained in our external disclosures including information regarding contingencies, risk and financial condition. We believe our use of estimates and underlying accounting assumptions adhere to
 
GAAP and are consistently and conservatively applied. We base our estimates on historical experience and on various other assumptions that we believe to be reasonable under the circumstances. Actual results may differ materially from these estimates under different assumptions or conditions. We continue to monitor significant estimates made during the preparation of our financial statements.

Use of Estimates: In preparing financial statements in conformity with generally accepted accounting principles, management is required to make estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements and revenues and expenses during the reported period.  Actual results could differ from those estimates.

Revenue Recognition:  Revenue is recognized when persuasive evidence of an arrangement exists, delivery has occurred, the fee is fixed or determinable and collectability is assured.  We had $3,000 and $7,576 in revenue for the three months ended September 30, 2011 and 2010, respectively.
 
 
7

 
 
Stock-Based Compensation:
 
In December 2004, the FASB issued FASB Accounting Standards Codification No. 718, Compensation – Stock Compensation.  Under FASB Accounting Standards Codification No. 718, companies are required to measure the compensation costs of share-based compensation arrangements based on the grant-date fair value and recognize the costs in the financial statements over the period during which employees are required to provide services. Share-based compensation arrangements include stock options, restricted share plans, performance-based awards, share appreciation rights and employee share purchase plans. As such, compensation cost is measured on the date of grant at their fair value. Such compensation amounts, if any, are amortized over the respective vesting periods of the option grant. The Company applies this statement prospectively.
 
Equity instruments (“instruments”) issued to other than employees are recorded on the basis of the fair value of the instruments, as required by FASB Accounting Standards Codification No. 718.  FASB Accounting Standards Codification No. 505, Equity Based Payments to Non-Employees defines the measurement date and recognition period for such instruments.  In general, the measurement date is when either a (a) performance commitment, as defined, is reached or (b) the earlier of (i) the non-employee performance is complete or (ii) the instruments are vested. The measured value related to the instruments is recognized over a period based on the facts and circumstances of each particular grant as defined in the FASB Accounting Standards Codification.

Derivative Financial Instruments
 
Fair value accounting requires bifurcation of embedded derivative instruments such as conversion features in convertible debt or equity instruments, and measurement of their fair value for accounting purposes. In determining the appropriate fair value, the Company uses the Black-Scholes option-pricing model.  In assessing the convertible debt instruments, management determines if the convertible debt host instrument is conventional convertible debt and further if there is a beneficial conversion feature requiring measurement.  If the instrument is not considered conventional convertible debt, the Company will continue its evaluation process of these instruments as derivative financial instruments.
 
Once determined, derivative liabilities are adjusted to reflect fair value at each reporting period end, with any increase or decrease in the fair value being recorded in results of operations as an adjustment to fair value of derivatives.  In addition, the fair value of freestanding derivative instruments such as warrants, are also valued using the Black-Scholes option-pricing model.  
 
Off-Balance Sheet Arrangements

We do not have any off-balance sheet arrangements, financings, or other relationships with unconsolidated entities or other persons, also known as “special purpose entities” (SPEs).

Item 3. Quantitative and Qualitative Disclosures About Market Risk

Not required for Smaller Reporting Companies.
 
Item 4.  Controls and Procedures

Disclosure controls and procedures. Pursuant to Rule 13a-15(b) under the Securities Exchange Act of 1934 (“Exchange Act”), the Company carried out an evaluation, with the participation of the Company’s management, including the Company’s principal executive officer and principal financial officer of the effectiveness of the Company’s disclosure controls and procedures (as defined under Rule 13a-15(e) under the Exchange Act) as of the end of the period covered by this report. Based upon that evaluation, the Company’s principal executive officer and principal financial officer concluded that the Company’s disclosure controls and procedures are effective to ensure that information required to be disclosed by the Company in the reports that the Company files or submits under the Exchange Act, is recorded, processed, summarized and reported, within the time periods specified in the SEC’s rules and forms, and that such information is accumulated and communicated to the Company’s management, including the Company’s principal executive officer and principal financial officer, as appropriate, to allow timely decisions regarding required disclosure.

Changes in internal control over financial reporting. There have been no changes in our internal control over financial reporting that occurred during the quarter covered by this Quarterly Report on Form 10-Q that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.
 
 
8

 
 
PART II - OTHER INFORMATION
 
Item 1. Legal Proceedings.
 
We are currently not involved in any litigation that we believe could have a material adverse effect on our financial condition or results of operations. There is no action, suit, proceeding, inquiry or investigation before or by any court, public board, government agency, self-regulatory organization or body pending or, to the knowledge of the executive officers of our company or any of our subsidiaries, threatened against or affecting our company, our common stock, any of our subsidiaries or of our companies or our subsidiaries’ officers or directors in their capacities as such, in which an adverse decision could have a material adverse effect.
 
Item 1A. Risk Factors.
 
Not required for smaller reporting companies.

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds.
  
None.

Item 3. Defaults Upon Senior Securities.
 
None.
 
Item 4. Removed and Reserved.
 
None.
 
Item 5. Other Information.
 
None
 
Item 6. Exhibits
 
              31.1 Certification of Principal Executive Officer of the Registrant pursuant to 18 U.S.C. 1350 as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
 
              31.2 Certification of Principal Financial Officer of the Registrant pursuant to 18 U.S.C. 1350 as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
             
              32.1 Certification of Principal Executive Officer of the Registrant pursuant to 18 U.S.C. 1350 as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
 
              32.2 Certification of Principal Financial Officer of the Registrant pursuant to 18 U.S.C. 1350 as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
 
 101  Interactive Data File (Form 10-Q for the quarterly period ended September 30, 2011 furnished in XBRL).

In accordance with SEC Release 33-8238, Exhibits 32.1 and 32.2 are being furnished and not filed.

 
9

 
 
SIGNATURES
 
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
 
 Dated: November 14, 2011
 
MAX SOUND CORPORATION
   
 
By:  
/s/John Blaisure
   
John Blaisure
President and Chief Executive Officer
(Duly Authorized Officer and Principal Executive Officer)
 
   
   
 
By:  
/s/Greg Halpern
   
Greg Halpern
Chief Financial Officer
(Duly Authorized Officer and Principal Financial Officer)

 
 
 
10